Daily News

Market Mentors Welcomes Heather Rush as Associate Creative Director

Heather Rush

SPRINGFIELD — Market Mentors LLC recently welcomed Heather Rush to its team as associate creative director. She arrives with more than 20 years of experience in everything from graphic design, photography, and copywriting to creative direction, art direction, and brand development.

“Heather brings a wealth of creative energy and expertise to our agency,” said Michelle Abdow, president and CEO of Market Mentors. “She provides a holistic perspective to all aspects of the creative process and oversees our entire creative team, including copywriting, design, photography, and web design and development.”

In her previous roles, Rush has been immersed in all things creative, from storyboarding, strategizing, and conceptualizing to brand development and implementation, photography, and video shoots. Over the past six years, she managed a marketing team of designers and project editors and launched campaigns and products through digital and print channels.

A graduate of Elms College with a degree in commercial arts, Rush is a member of the American Institute of Graphic Arts. She has received the Moonbeam Children’s Book Award for book-cover design and layout, and several awards for book-series design from BookBuilders of Boston, which also awarded her the 2017 iPad App UX/UI design award. An avid painter, she recently spent two weeks in Italy on a watercolor painting intensive.

Active in the Hampshire County community, Rush is a team captain and team organizer/top-50 fundraiser for the Hot Chocolate Run for Safe Passage, a member of the Easthampton Farmers and Makers Market committee, and a volunteer with Easthampton Arts.