Reflecting on an Uncertain Year
Well, that year was … something.
It was certainly something different than 2020, when COVID-19 took everyone by surprise, not only launching a serious health crisis, but disrupting the economy in ways both immediate — many businesses were shut down for weeks and even months — and in the longer term (the broken supply chain).
Everyone learned to pivot — yes, the word everyone got sick of in 2020 — and that made us all more resilient during 2021, a year when business began getting back to normal in some ways, while in other ways, we wondered if we’d ever see normal again.
Take remote work, which may prove to have the longest legs when it comes to trends that emerged from COVID. By the fall of 2020, employers were crafting plans to bring homebound workers back to the office. Plenty of those workers didn’t want to return, and made it clear they were perfectly productive without a commute or face-to-face contact with co-workers. More than a year later, many of those employers have backed off and have made remote work, or at least a hybrid schedule, a more or less standard model.
We certainly hope supply-chain and inflation challenges don’t prove to have the longest legs, because those are problems no one can afford to live with forever. We’ll see what the federal response is in 2022 — rising interest rates seem inevitable — and how these issues continue to depress the ability of businesses to invest and grow.
The other factor suppressing business growth, of course, is an ongoing workforce crunch — a combination of older workers retiring early and younger ones wielding newfound leverage in surprising ways. Whatever the factors, the Great Resignation is real, and will continue to reverberate into 2022.
That said, all that pivoting created a more resilient business culture in Western Mass. this year, one that has become more nimble, more adaptable, and more entrepreneurial. Sectors like tourism rebounded nicely, while cannabis continued its unimpeded progress. .
But back to that hard-earned sense of resilience. Whatever industry we covered this year — construction, auto sales, manufacturing, nonprofits, you name it — when we spoke with business leaders, no one shied away from the lingering pandemic and its global side effects, and how those factors continue to make it difficult to do business.
But there’s a sense of optimism in the air, too. Many feel like, if they’ve made it this far, 2022 can only get better, even if no one can be sure when the pandemic and its ill effects will recede. They’ve survived, they’ve rebounded, they’ve learned — and they know their customers want to get back to normal, to buy and invest and experience as they used to.
In some ways, it’s frustrating to think we’d be in better shape than we are now, on many levels. But for most, things did get a little better in 2021 — and we’re sensing plenty of optimism for 2022. And we’ll stay on top of it, as always. Happy holidays from BusinessWest.