Director of Communications & Development, Community Action Pioneer Valley; Co-owner, F45 Training Hampshire Meadows, F45 Training Riverdale; Age 33
Jessye Deane often asks her kids a simple question: “how are you going to make the world a better place?”
She lives out her own answer in her dual careers, with the anti-poverty agency Community Action Pioneer Valley and two F45 Training franchises. “We strengthen our communities in different ways, but both are impactful.”
Deane has worked at Community Action for 11 years, wearing a number of hats over that time. Currently responsible for all communications and private fundraising efforts for six departments and 40 programs, she has increased private funding more than 16-fold.
“So many mini-miracles happen every day because of our staff,” she said of an organization that serves 30,000 low-income neighbors each year. “I am so honored to work with people I consider to be heroes and get to help them do that work. It’s something I don’t take for granted.”
Meanwhile, she and her husband, Danny (a 40 Under Forty honoree last year), despite both having other careers and three children under age 4, launched F45 Training Hampshire Meadows in Hadley in 2018, and doubled down in 2020 — yes, during the heart of the pandemic — by opening a second location in West Springfield. Jessye oversees all aspects of member relations; recruitment, hiring, and supervision of 18 employees; and marketing and social-media campaigns.
“At the same time Danny and I founded the F45 franchise, my mom was having open-heart surgery, and it really scared me,” she recalled. “But I wanted our kids to see us prioritizing our health and to create a place where everyone felt supported and encouraged to become the healthiest versions of themselves. F45 really does change lives — mine included. Because of F45, I am now someone who wakes up at 3:50 a.m. to work out — and likes it.”
It’s a busy life, she admits. “But having three hilarious kids, coffee, and a minivan really helps.”
What really keeps her going, however, is passion.
“I’m so lucky to be in a position to help people and see the life-changing impacts of our work,” she said. “At F45, we’ve had people lose more than 100 pounds. At Community Action, we have single moms who are no longer homeless. I’m given opportunities where I’m able to help, which is the reason I wake up every morning.”
—Joseph Bednar





Xiomara Albán DeLobato had to pack up a lot of things for her 40 Under Forty photo shoot. She wanted to tell her story visually and explain what’s important her.


Once Kiyota Garcia walked onto the Springfield Technical Community College (STCC) campus, she never really left.
When Comcast ceased offering public-access television a decade ago and Focus Springfield Community Television rose up in its wake, Brendon Holland, then a high-school student, was on the scene, helping dismantle the old Comcast studio and create a new one on Main Street.
Chris Howland says it was a phone call that ultimately “changed the trajectory of my life’s path.”
Kelly Lamas has always taken a street-level view of healthcare delivery — in some ways, quite literally.
As a student in UMass Amherst’s sport management program, Matt Kushi harbored dreams of being an athletic director at a small college or high school. Such dreams never came to pass, but Kushi has forged an intriguing and rewarding career nonetheless.


“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”


Laura Mangini is a huge fan of true crime.






Sarah Murphy went to college just outside Boston — at Lasell University in Auburndale — and was thinking about a summer internship in the Hub between her junior and senior years. But the city is expensive, and she quickly determined it was too expensive, so she opted to come back home to Agawam for summer break.
Like most who venture into the broad realm of accounting, Matt Nash discovered early on that he had an affinity for numbers. But, again, like most of those who join this profession, he discovered this business isn’t really about numbers; it’s about relationships and helping business owners and managers cope with the challenges and opportunities that come their way.
Lauren Ostberg took a winding road to Western Mass. — as one can see from the maps she and her husband and two sons are holding up in the accompanying photo.
Kishore Parmar takes pride in finding distressed hotel properties and returning them to greatness in the community.
Co-owner, Mellowship Entertainment, LLC; Age 28

Growing up in Los Angeles, Claudia Quintero saw plenty of disparities — by class, race and ethnicity, gender, and more — and wanted to do something about it.
Integrity means a great deal to Michael Regan.
It may have taken Yadilette Rivera Colón a while to find her passion — but she’s certainly been a force in helping other young women find theirs.
When Victoria Ann Rodriguez says she likes to stay busy, she’s not kidding.
Liz Sauer says she’s getting used to it. Sort of. At least in some respects.
Deepika Shukla always savors the moment in court when she states her name and declares her representation of the United States of America.

“There’s no place like home” is more than a sentiment for John Thomasian. The North Brookfield native was 3 years old when his parents opened a savings account with North Brookfield Savings Bank. Back then, no one could have predicted he would return someday as the bank’s chief financial officer.
To hear Erin Zwisler tell it, working with autistic children every day is challenging and, at the same time, very satisfying.


As our judges select the 2021 Class of 40 Under Forty, we encourage you to subscribe to BusinessWest so you may receive the May 12, 2021 issue of BusinessWest that will include the stories of our 40 amazing winners. 




We are still taking nominations for the 2021 Alumni Achievement Award. Nominate a previous honoree who is continuing to go above and beyond in their field and making an impact in our region! Click HERE to find the nomination form. The deadline for nominations is April 23, 2021 at 5pm.





