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Physicians Get Back to Work After HCPA Bankruptcy

Dan Moen understands that the closing of Hampden County Physician Associates (HCPA) is a big story in the region, but it’s just a part of a much larger story going forward.

“Physicians are concerned their reimbursement has been reduced by payers over a period of time, and their overhead, the cost of keeping up with all the administrative complexities, is also going up,” said Moen, president and CEO of the Sisters of Providence Health System (SPHS).

In short, he added, “I think physicians, to some degree, are feeling squeezed — not to say there aren’t some very successful physician groups out there, but in general, physicians are feeling they need to be part of a bigger entity, one that might have the resources to help them bridge that gap.”

The new building that houses several SPHS services, including physicians formerly affiliated with HCPA.

The new building that houses several SPHS services, including physicians formerly affiliated with HCPA.


That’s why Moen believes taking on 19 doctors from four former HCPA practices, in the wake of the physician group’s bankruptcy filing and closure late last month, is a win-win for both the doctors involved and SPHS itself.

“We had a long, positive working relationship with Hampden County,” Moen said of the now-disbanded physician network. “When we heard from them that they were concerned about their future, we said, ‘this is too important to this community to let it just go away.’”

Thus, a month-long effort commenced to bring the doctors, plus two physician assistants and six nurse practitioners, into the SPHS-owned Mercy Medical Group, headquartered on the Mercy Medical Center campus in Springfield. Three business days after the bankruptcy proceedings forced all HCPA offices to close, the four practices that joined Mercy were back online in the same locations, in Springfield, East Longmeadow, Ludlow, and Feeding Hills.

Dan Moen

Dan Moen, president and CEO of the Sisters of Providence Health System

“Everyone was professional through the whole situation,” Moen said, “and the end result is that the patients get to see their physicians, and none of that continuity was interrupted.”

Similar negotiations ensued throughout October at Noble Hospital, which decided to take two HCPA practices into the Noble Medical Group. Two physicians who practiced in Westfield have moved to the Noble campus in the city, while five based in Southwick, along with a physician assistant and a nurse practitioner, will remain in their existing office.

“The decision was made for us,” said Noble President and CEO Ronald Bryant, speaking not literally, but in terms of the importance of physician access in his community. “Hampden County Physician Associates, by their dissolving, left a void in our market for primary-care physicians. Southwick and Westfield were already in our market, so not only was picking them up the right thing to do for our community and our patients, but it’s also the right thing for the physicians and staff, who will remain in the community for their patients.”

Other pieces on the board shifted as well. The Southampton Road office in Westfield, abandoned by the doctors who moved to Noble, was taken over by Mercy and will reopen in the spring, offering specialties including wound care, cardiology, hyperbaric therapy, and vascular medicine.

Meanwhile, allergists who had been part of Hampden County Physician Associates established their own practice, Allergy and Immunology Associates of New England, on the campus of Baystate Medical Center in Springfield. HCPA doctors who had practiced in nursing homes have also launched their own practice, Pioneer Continuing Care Providers. Finally, pediatrician and internal-medicine specialist Dr. Naomi Rosenberg has started her own practice.

Dr. Scott Wolf, senior vice president of Medical Affairs and chief medical officer at Mercy, said SPHS acquired the assets and equipment of the four practices as part of negotiations with HCPA. “Our primary goal from the outset was making sure nothing would change for patients, their relationships with their physicians would remain intact, and physicians would eventually welcome new patients into these practices.”

Bigger Pond

In its initial bankruptcy petition on Sept. 29, HCPA claimed it had lost doctors and was unable to recruit replacements. At the time, the physician group claimed $3.3 million in assets and $5.4 million in liabilities, while gross income across its network of practices had fallen from $39 million in 2013 to $25 million through the first nine months of 2014.

“There’s still a huge shortage of primary-care physicians in the area; we know that,” Moen told BusinessWest. “We’re seeing a lot of this happening these days across the country, where physicians are aligning themselves more closely with hospitals and health systems.”

The reasons have much to do with economies of scale and access to a fuller range of resources, he continued.

“Instead of working on their own, this gives them a bigger entity to work with. For example, we’ve got an IT team here at Sisters of Providence. That’s an automatic savings; they probably had to spend some dollars with an outside vendor and consultant, while we can do it inside.

Ronald Bryant

Ronald Bryant said Westfield’s need for primary-care doctors practically made Noble Hospital’s decision to take seven former HCPA doctors into its network.

“Another thing is, we’re part of the second-largest nonprofit healthcare system in the country,” Moen added, referring to Catholic Health East. “Because of the size and scope of the system we’re part of, we’re able to drive down their malpractice costs — something even a 20- to 30-physician practice wouldn’t be able to do.”

Wolf agreed that physicians will enhance their current practices by being part of a medical system. “They can coordinate care and leverage the infrastructure we have as a comprehensive health system, which will help us achieve the goal of overall population health, and will keep patients in their primary-care environment, where care should be delivered.”

He noted that a hospital with Mercy’s community demographics should average about 50,000 emergency-room visits per year, but the hospital actually averages about 80,000, partly due to a shortage of primary care. It’s also important for physicians to be more closely aligned with hospitals in this era of accountable care, a model that requires close coordination among hospitals, doctors, and other medical professionals.

“We’re moving away from fee-for-service,” Moen said. “People are starting to move toward risk-based contracts, flat-rate contacts, where the incentive is going to be for physicians and hospitals and other providers, like home care, to work even more closely together and be available to move patients along a continuum of care in the best possible fashion — to keep people well and out in the community. So it makes sense for physiciants to be more involved with hospitals in this care.”

Back to Work

Though most of the HCPA practices continued operations within a few days of the Oct. 31 shutdown, the group’s West Springfield office was shuttered, and doctors who worked there transferred to Mercy or the Feeding Hills practice. Meanwhile, the group’s urgent-care center in East Longmeadow was closed for the time being, its fate currently undecided.

Overall, though, Moen praised the transition that brought 19 new doctors into the Mercy Medical Group with minimal shutdown.

“We knew we’d keep this going,” he said. “It’s a great group of physicians and practitioners, and we never thought we wouldn’t make this move in some form or fashion.

“It’s just too disruptive for patients not to have their appointments,” he continued. “Simple thing like prescription renewals are so important. People booked these appointments months ago; it’s not like there are lots of openings in the schedule going forward. So we didn’t want more than a day or two of those schedules being interrupted. This is a talented group, in spite of the financial challenges, and we’re happy to have all of them get back to work doing what they love to do, which is taking care of patients.”

There were practical considerations for Mercy, too. “We knew we couldn’t afford to have this big gap in service for patients. We didn’t want them to look elsewhere for care. So this has been a success, from my point of view.”

Both SPHS and Noble stressed that patients would experience no insurance changes in the ownership transition. In fact, Wolf said, in some instances coverage will be expanded because of services provided under the Sisters of Providence umbrella.

Meanwhile, the system has been busy contacting some 60,000 patients to let them know how to find and contact their providers, and has set up a ‘coordinated care center’ telephone line to help patients navigate the changes. “This will be a transparent and seamless transition for patients as they maintain access to their physicians and other providers,” Moen said.

Wolf agreed. “All appointments are going off as scheduled, all practice sites up and running, our waiting rooms busy, and the physicians are busy seeing patients.”

Bryant reported an equally smooth transition of care, and said his biggest concern was making sure residents of Westfield, Southwick, and the environs were able to continue accessing the services they need.

“From our standpoint, the more important thing is that we’re here to provide care for the community,” he said. “These doctors were already located here in our market, so it’s a natural transition to join the hospital. There was minimal downtime and minimal glitches in the transition. They’re seeing a full schedule of patients.”

Eyes on the Future

Wolf noted that the 19 physicians who joined Mercy Medical Group already practiced at Mercy Medical Center, so their practices were never impacted that much. But their affiliation with the medical group helps Mercy build a foundation of primary care — a larger footprint, so to speak — and boosts its profile in recruiting efforts.

“This truly gives us an opportunity to recruit additional primary-care physicians in an area where they’re so desperately needed,” he said. “I think, with the reputation of the Sisters of Providence and Mercy Medical Center, it gives physicians comfort to be part of a bigger system and have access to the resources of that larger system.”

Moen agreed. “This gives us a base to recruit additional physicians. Having an established group, one that has a relationship with a strong hospital — that’s the kind of opportunity primary-care physicians are looking for, and we hope to be able to alleviate the primary-care shortage for the community.”

Doubling its primary-care pool from seven to 14 certainly won’t hurt Noble’s efforts, Bryant said, but “we did a pretty good job recruiting to begin with. What this allows us to do is enhance patient services. It makes it easier for them when they access our healthcare system; we’re able to provide a continuity of care, from primary care to specialist to the hospital, that might not have been present before. So I think it enhances the customer experience more than anything.”

In other words, the doctor is still in.


Joseph Bednar can be reached at [email protected]

Banking and Financial Services Sections
Pioneer Valley Credit Union Takes a Service-focused Approach

By KEVIN FLANDERS

Anabela Pereira Grenier

In her 30 years with PVCU, Anabela Pereira Grenier has seen assets rise from $2 million to $52 million.

Once a fledgling establishment operating out of a single post office room in 1923, Pioneer Valley Credit Union now runs five branches and offers a wide array of services and programs to its members.

Celebrating her 30th year with the institution, President and CEO Anabela Pereira Grenier has witnessed most of this growth just during her tenure. Since she started with PVCU, the credit union has increased its assets from $2 million to $52 million, in addition to expanding from 900 members to 7,500. It wasn’t always easy — especially during the recent recession — but PVCU has weathered the storm, she said, and emerged even stronger.

“We are the oldest operating postal credit union in the nation,” Pereira Grenier said of PVCU, which began as an institution exclusively for postal workers nearly a century ago. “It took a while, but once membership grew, we really took off.”

In 2008, right after the financial-industry collapse, PVCU officials decided to reach out to major Western Mass. employer groups in an attempt to stabilize business through a turbulent period. The decision not only provided an infusion of short-term momentum, but ultimately helped the member-owned credit union steer a course toward sustained success.

Baystate Health added PVCU as its credit union in 2008, followed by Westover Air Reserve Base. Later, Westfield’s Savage Arms and other prominent employers came on board, and the credit union now serves several other large companies and organizations, as well as federal employees in Springfield.

“We have increased our staff by more than 50% to keep up with the demand of the programs we offer,” said Trecia Marchand, vice president of marketing and business development. “Everyone is excited about the growth we have experienced. People know they can trust us when they see that these large employers have entrusted us with their most valuable assets — their employees.”

Creating Solutions

For Pereira Grenier and her team, the impetus behind every decision is member satisfaction. She said her staff understands the constraints of a challenging economy and strives to make it as easy as possible for members to navigate their finances, which has led to the creation of several innovative approaches.

For example, the CU on the Go Mobile Branch Solution was launched to enable members to use PVCU’s financial services at their workplaces. The project has been successful, she said, especially for people whose schedules don’t allow them to visit the credit union during normal business hours.

“When people see that their credit union is there to help them and provide services, they really appreciate it,” added Marchand, who has been with PVCU for eight years. “Employers don’t have to pay to offer this employee benefit. We bring the services to them — it’s a win-win situation for everyone.”

To ensure that members understand their options, PVCU has also developed a training system that elevates loan officers to certified financial life coaches. The certification process takes about one year, during which time loan officers learn how to familiarize members with financial practices and explain complex procedures in coherent, easily understandable presentations.

A session between a member and a financial life coach, Pereira Grenier said, is usually a one-on-one meeting tailored toward the member’s individual needs. From teaching people about their credit scores to analyzing how their budgets can be improved, the goal of every life coach is to help people save money and gain knowledge.

Additionally, the credit union offers financial-literacy courses for larger audiences, usually a few times yearly. PVCU is also amenable to visiting employers upon request for large group presentations.

“We are very dedicated to financial literacy,” Pereira Grenier told BusinessWest, “and have invested a lot of time and money into training our financial life coaches.”

Solid Services

In a competitive industry, Pereira Grenier said, PVCU has tried to set itself apart through consistent, ever-expanding member services. For individuals looking to improve their homes’ energy efficiency, PVCU has partnered with the Mass Save Heat Loan program to offer 0% loans. And for members who step through the doors with a loan application, it’s possible for them to come out with a check in a half-hour or less.

To accomplish that goal, the PVCU staff processes everything in-house, with no outsourcing or external complications, improving efficiency and keeping members coming back for additional programs.

“When others are trying to take money away from people, we are offering services that put money back into their pockets,” Marchand said, noting that the credit union’s investor-rewards checking program pays eight times more than the national average for interest-bearing accounts of its kind.

Moreover, the credit union pays money on debit transactions and also provides members an opportunity to donate their cash-back rewards to charity. The institution has partnered with Baystate Health Foundation, the Children’s Study Home, and the Soldiers Home in Holyoke as charitable partners for this program. For members interested in participating, they can choose which charity they will benefit with their rewards. In addition, PVCU is engaged in a number of other charitable and community-outreach efforts, including an annual essay contest for seventh- and eighth-graders and college scholarships for high-school seniors.

PVCU also offers online banking, express banking, mobile banking, online information about financial coaching, and myriad other services and programs. It’s all about keeping up with technology and utilizing it in advantageous ways, Pereira Grenier says.

Speaking of technology, the credit union’s marketing team continues to employ everything from social media to radio ads to promote PVCU’s services. The staff also works closely with human-resources departments of member companies to keep their employees apprised of upcoming events and opportunities. Whether someone is buying a used car, applying for a student loan, purchasing a home, or simply trying to learn how best to manage money, the staff is always available to help members create a plan to achieve sustainable financial security.

Total Team Effort

Originally chartered to “promote thrift among its members and to make loans to its members for provident purposes,” PVCU previously operated on Dwight and Main streets in Springfield before eventually shifting to its main office to 246 Brookdale Dr. in 1991. But continued staff growth has necessitated major restructuring and rearranging within the building, which the leadership team agrees is a great problem to have, especially at a time when many businesses have needed to make cuts to services.

Pereira Grenier remembers how spacious the main office was back in 1991, when PVCU had only a handful of employees working in the building. But with major staff increases over the last 20 years, the building has undergone a makeover to ensure that the office remains comfortable and welcoming to both employees and members. The basement, once used solely for record retention, now houses offices for the HR, marketing, and operations departments, as well as the credit union’s call center. Loan officers and service representatives, meanwhile, occupy the main floor for ease of member accessibility.

“We feel it is important to have our loan officers right there on the main floor where they are easy for members to reach,” Marchand said. The credit union strives for a similar environment at its other locations: at Baystate Medical Center and at 1883 Main St. in Springfield; at Westover Air Reserve Base in Chicopee; and at Savage Arms in Westfield. PVCU also operates a number of ATM locations in Springfield, Chicopee, and Holyoke.

“In the three years I have been here, the morale is at an all-time high,” said Human Resources Coordinator Jennie McPherson. “We have gone from a transaction culture to a consultative culture, and everyone is excited about what we are doing for our members. We all work well together as a team, and it’s a very inclusive environment. When we do off-site team-building exercises, staff members are happy to attend.”

McPherson and Marchand agree that PVCU’s success starts from the top, with the leadership Pereira Grenier has provided for three decades, and especially since taking over as president and CEO in 1998. They say employees have been inspired by how hard she works and her commitment to achieving success.

“She is a leader who really believes in what she’s doing every day, and the team comes together because of that,” Marchand said.

Guided by an 11-member board of directors that sets policy, governed by its members, and led by a dedicated staff, she added, PVCU is poised to continue its success into 2015. Invested in far more than its bottom line, Pereira Grenier and her team understand that, in this business, everything starts and finishes with member satisfaction.

Banking and Financial Services Cover Story Sections
Banks Navigate a Rapidly Changing Chess Board

BankLandscapeDPartIn assessing the many ways banking in Massachusetts has changed, Dan Forte summons two numbers: 338 and 175.

The first, said Forte, president of the Mass. Bankers Assoc., is the number of banks with offices in the Bay State in 1990. The second number is the same tally at the end of 2013.

“That’s a 48% drop, which, annualized, is a 2% drop per year,” Forte said. “There have been some periods where the consolidation was slower, while in some periods, it has been a little faster. We’re coming out of an economic trough, albeit slowly, and as the economy gets stronger, you’ll see mergers pick up over the next few years.”

Indeed, after a few relatively — but never totally — quiet years on the bank-merger front, 2014 has brought a rush of movement, most recently Berkshire Bank bringing Hampden Bank under its banner (see sidebar, page 19).

“It’s a combination of things,” Forte said, noting that the region’s most recent big moves — Berkshire’s in-market acquisition of Hampden, the interstate ‘merger of equals’ between United Bank and Rockville Bank a year ago, and Connecticut-based Farmington Bank’s plan to expand into Massachusetts — are very different from each other.

“The community banks are going to remain strong, but, like every other industry, there’s going to be a lot of change, and this is part of the change,” he said. “It’s really nothing new.”

Or, as Brian Corridan put it, “we have a lot of very good banks here in Western Massachusetts. But the world is changing, and the checker game in banking has become a chess game.”

Corridan, a local expert on the financial-services industry and president of Corridan & Co. in Chicopee, emphasized that not only are mergers and consolidations par for the course these days, they’re not the biggest story.

Hampden Bank

Berkshire Bank leaders are discussing whether to retain, consolidate, or close Hampden Bank branches that overlap Berkshire branch footprints — including Hampden’s headquarters in downtown Springfield.

“The reality goes far beyond the larger banks in our area merging with the smaller banks. We are now banked internationally right here in our Valley,” Corridan said, citing Citizens Bank, an affiliate of the Royal Bank of Scotland; TD Bank, part of Toronto-Dominion Bank in Canada; and the most recent entry, Spain-based Santander, which acquired Sovereign Bank in 2009.

“Look around — people have accounts at Citizens, TD Bank, and Santander. We’re not just talking about regional banks anymore, but foreign banks. They see the value of retail banking in our area,” Corridan said. “And it’s just the tip of the iceberg; there’s a lot of consolidation to come as banks look for economies of scale.”

That’s one of the reasons offered by Sean Gray, Berkshire Bank’s executive vice president of retail sales, in explaining why his institution is “doubling down on Springfield,” where Hampden Bank is headquartered, and where Berkshire already has a significant presence.

“Ultimately, there are economies of scale that come with larger size,” he said. “We believe we have to be big enough to do all the things larger institutions can do, but we feel we need to keep our roots in local decision making, and stay active in foundations and volunteerism and all the things you want a community bank to do at the end of the day.”

When it comes to making moves on this massive chessboard, how does a bank become more efficient, more profitable, and offer expanded services and a broader range of loans, while also maintaining the community involvement and high-touch environment long valued by retail customers in Western Mass.? For this issue’s focus on banking and financial services, BusinessWest examines how creating this balance has become, for banks large and small, the name of the game.

In the Red Tape

Ironically, much of the recent movement among banks to grow larger, quickly, has come as a result of new regulations in the wake of the 2008 financial collapse — a crisis in which the largest banks shouldered much more blame than smaller community banks.

“Since Obama came to town, it’s been a regulatory jungle, and the departments within individual banks experiencing the highest growth rate are the compliance departments,” Corridan said. “In response to more complicated regulations, the federal government is demanding more reports, and that rocks your bottom line. If you have to put $400,000 to $500,000 into your compliance department, that may upset the balance of whether you had a profitable balance or you’re in the red.”

Forte agreed, citing the way ‘call reports’ — the condition reports banks issue to regulators at the end of each quarter — have become much more onerous.

“The costs of doing business are clearly increasing,” he told BusinessWest. “As of 2012, there were 1,995 items in a call report. In 1990, there were 569 items. And the regulations coming out of Dodd-Frank are going to increase them even further; they’re looking now at increasing the number of reporting requirements by 63 elements. Every item takes time and costs money, and the risk of not completing these forms correctly is significant.”

Therefore, he said, banks aren’t just expanding their brand when they merge; they’re spreading these regulatory costs over a larger footprint.

For William Crawford IV, CEO of Rockville Bank, the decision to merge United with Rockville was about investing smartly in an aggressive growth plan.

“Getting to $5 billion in assets, getting to that scale, was very important,” he said. “We’re seeing a lot of small banks seek out strategic partners, much as we saw with Hampden, simply because the economics of being a very small community bank — say, under $1 billion — is very difficult when you look at the interest-rate environment out there. It makes it very difficult to lend money, and, unfortunately, we may be in this environment for an extended period of time.”

Still, he emphasized the importance of maintaining community ties, particularly in the realm of long-established charitable and volunteer efforts.

“Both companies, United and Rockville, have significant foundations that will continue to invest here as we always have,” he said. “And because of our increased size and scale, we have more resources to do those things. So, from a community perspective, two companies coming together is definitely a plus.”

While customers might occasionally feel disoriented by changes in bank ownership, Forte noted that banks have been contracting nationally at a 3% annualized rate, putting Massachusetts behind the U.S. pace. Some of that has to do with the fact that 70% of the banks in Massachusetts are mutual banks, which are limited in how they can merge.

“It requires the right alignment of planets — the board, management, succession timing, etc.,” he said. “Clearly, the trend from this year is a little faster than three years ago, which is not surprising, given all that’s been going on economically.”

The loosening of state laws across the U.S. governing interstate banking, starting around 30 years ago, created a much more nurturing environment for mergers, leading to the remarkable contraction in Massachusetts-based banks since 1990, Forte said.

“State lines are fairly arbitrary; you’re looking more at economies. That’s why interstate banking is so critical; it gave banks large and small the ability to expand geographically, regardless of state boundaries.”

Cache and Carry

Forte emphasized, however, the vigilance with which merging banks protect their reputation as local institutions.

“Community banks are a vibrant sector of the economy, and they help their local communities,” he said. “Their biggest strength is being high-touch. If they can maintain the high-touch aspect and be quick followers of technology and keep costs down going forward, they will continue to confound the pundits who have long predicted their demise.

“I believe there will continue to be a strong community-bank sector of the industry, and we’re not going to become like Canada, with six large banks and 100 credit unions that serve as the local banks,” he added. “We have vibrant community banks here in Massachusetts.”

That said, Corridan noted, “we’re down two publicly traded banks in the Pioneer Valley — Chicopee and Westfield. Look back 25 years, when we had BankBoston, Shawmut, Bank of New England, Baybank … we had smaller banks, and dozens of them.”

With their gradual fade, he predicted that the next 10 to 15 years will see a rapid ascent in credit-union membership. “If you want to bank locally, you’ll see credit unions get stronger, because they’re going to be the local banking entity.”

Springfield resident Morriss Partee, creator of EverythingCU.com, an online source for credit-union information and advocacy, hopes that’s the case, but admitted progress toward that goal has been gradual at best.

“Consolidation in banking has been going on for a very, very long time, and people always say the credit unions stand to benefit from that, and they certainly have to some extent,” Partee said. “At the same time, it’s surprising that they haven’t benefited even more than they have.

“The option of banking locally is just not that important to a lot of people,” he continued. “Of course, it’s important, but a lot of people don’t think deeply about their bank relationship. They say, ‘OK, I have checking; I have a big bank with lots of ATMs around; I can be functional in society.’”

Partee says there’s still plenty of untapped potential for credit unions, but they have to convince people it’s easy to switch over. EverythingCU.com has long offered a ‘switch kit’ to make that task easier and, in recent years, help people do it online. “People hear about credit unions from their friends or see representatives at a trade show and say, ‘OK, your credit union sounds great, but it’s not worth the hassle of moving.’”

Partee, who has been a vocal opponent of a Springfield casino, puts large national and international banks in the same category — businesses, he says, that want to benefit from Springfield but who, at the topmost levels, don’t care about detrimental effects on the community because they don’t live here.

“When lending decisions are made locally, that’s going to help the local community,” he said. “There are still local community banks that are staying local, and a lot of people feel just as passionately about their local community bank as they do about their credit union. With the largest banks — the internationals, especially — it seems like doing business with them is not necessarily helping the local economy; they’re not as responsive to entrepreneurs or people who don’t fit into neat little boxes they can check off in their system.”

Pittsfield-based Berkshire Bank, for its part, has been careful to characterize its acquisition of Hampden as a way of doubling its commitment to Greater Springfield, not uprooting a locally headquartered bank with a 162-year presence.

“We are keeping local leadership and local decision making right here,” Gray said, noting that Hampden Bank President Glenn Welch will remain the combined bank’s regional president for the Pioneer Valley. “We are the largest bank headquartered in Western Mass., and when we look at our overall investment in the region, Springfield has to be a part of that. We are very committed to Glenn and his leadership and his commitment to this region.”

Checking the Landscape

Partly because of the economies of scale produced by the merger, Gray said the combined institution would grow more quickly than the two would have separately. The fate of individual branches, some of which now have overlapping footprints, is still being discussed, though Berkshire is determined, he added, to keep as many current Hampden employees in place as possible.

That brings up a common concern in the industry — overbranching. Strikingly, while the number of banks in the Bay State has been cut in half over the past 25 years, the number of total branches has risen by 12%. “You’ve got a lot more branching,” Forte said, “as well as more services that provide easier access to customers, like remote deposit capture, online banking, and mobile banking.”

Considering these trends, and the fact that real-estate is the second-highest cost for banks after personnel, one would expect banks to start closing branches, rather than open more, he noted. But that hasn’t happened yet.

“New England is overbanked in terms of the number of branches per household,” Crawford said. “And it’s higher than it needs to be. Look at the transaction levels, and look at how frequently people conduct business inside a branch, versus using a mobile device for bill pay, or even a call center. The reality is, there are probably too many bank branches right now, and that structure can’t be supported by the way customers do their banking these days.”

Perhaps that’s the next phase of what has become an intriguing and unpredictable game.

“Think of how much change banks have gone through, and imagine what they will look like in three years, seven years, or 10 years,” Crawford told BusinessWest. “We need to have leadership that can figure out what’s working and work with vendors to get there — and do it in a way that’s attractive to customers and cost-competitive with much larger players. That’s the challenge.”

Berkshire Hills Acquisition of Hampden Bank Creates $7B Institution

Berkshire Hills Bancorp’s recent acquisition of Hampden Bancorp — bringing Hampden Bank under the Berkshire Bank banner — means that, for the first time in generations, no bank will be headquartered in Springfield. But Berkshire leaders say customers and the community will both benefit from the merger.

“This in-market partnership will create a strong platform for serving our combined customers, while producing attractive returns for both our existing shareholders and the new shareholders from Hampden joining us in this transaction,” said Michael Daly, president and CEO of Pittsfield-based Berkshire Bank. “This merger complements our expansion initiatives in Central Massachusetts and Hartford, a combined market area that is the second-largest in New England.”

Berkshire Hills Bancorp and Hampden Bancorp have signed a definitive merger agreement under which Berkshire will acquire Hampden and its subsidiary, Hampden Bank, in an all-stock transaction valued at approximately $109 million. Berkshire’s total assets will increase to $7.1 billion, including the $706 million in acquired Hampden assets.

Sean Gray, Berkshire’s executive vice president of retail banking, said the move “deepens our investment and commitment to the marketplace. We’re already in Springfield and the surrounding communities, so this gives us better economies of scale in that marketplace, which allows is to do more, and we’re excited about that opportunity.”

The in-market merger is expected to create efficiencies, strategic growth, and market-share benefits for the consolidated operations of the two banks in the Springfield area. Hampden operates 10 branches in the Greater Springfield area and reported $508 million in net loans and $490 million in deposits as of Sept. 30, 2014. Berkshire operates 11 branches with $627 million in deposits in the same market area.

“We will move into the top-five position in deposit market share,” Daly said, “and plan to use this opportunity to further capitalize on our strong product set and culture of customer engagement.”

Gray echoed the concept of culture. “I think we started with like values. We believe that a community bank has a responsibility to the community, and I think Hampden Bank thinks about it the same way. There’s a mutual respect there,” he said, adding that “our CEO has a great relationship with their CEO, and they both felt that the time was right.”

He also noted that Berkshire, like Hampden, has a culture of community involvement through donations — $269,852 since 2013 — and employee volunteerism.

Glenn Welch, president and CEO of Hampden Bank — who will become Berkshire’s regional president for the Pioneer Valley — said he is “delighted to be joining the Berkshire franchise. Our two banks share rich histories, consistent core values, and a strong commitment to customers and communities. I’m proud of our 162 years of serving customers in our markets and believe the combination created by our two companies will benefit our clients, communities, and shareholders.”

Under the terms of the merger agreement, each outstanding share of Hampden common stock will be exchanged for 0.81 shares of Berkshire Hills common stock. The merger is valued at $20.53 per share of Hampden common stock based on the $25.35 average closing price of Berkshire’s stock for the five-day period ending Nov. 3, 2014. The $20.53 per-share value represents 133% of Hampden’s $15.49 tangible book value per share and a 6.0% premium to core deposits based on financial information as of Sept. 30, 2014.

Gray conceded that the merger could lead to closings where Berkshire and Hampden have an overlapping branch presence, but nothing has been decided yet.

“Right now, we’re in the evaluation process,” he said. As for employees, “obviously, there will be some redundancy in jobs. But Hampden has 126 employees, and Berkshire right now has 102 openings. Will each of those employees map directly to these openings? We don’t know yet, but we do have a track record here.”

Specifically, he referred to Berkshire’s acquisition of Legacy Bancorp in 2010. “We were able to retain a good majority of those jobs. We put a lot of emphasis on that part of the evaluation process.”

Meanwhile, “from a customer perspective, they will have more branches,” Gray said. “We’ll be looking at what makes sense moving forward, but at the end of the day, the customers of this region will have enhanced services and more total branches.”


Joseph Bednar can be reached at [email protected]

Opinion
How to Repurpose Your Thanksgiving

By BAYSTATE HEALTH PROFESSIONALS

Thanksgiving is about more than just enjoying a delicious holiday feast of turkey with all the trimmings, then heading out the door before the day is over to get a jump start on Black Friday bargains. Enjoying a healthy Thanksgiving also means sharing time with others and nurturing the mind and spirit as part of the holiday. In that spirit, Baystate Health professionals offer the following five tips to repurpose your Thanksgiving.

Get unplugged. “With our hectic lifestyles, many families find it increasingly difficult to maintain the valuable routine of having a family meal. Fortunately, the tradition of families eating a meal together is preserved on Thanksgiving. In order to make the most of this, it’s helpful for both young people and adults to strive to be truly present at the Thanksgiving table.

Consider adopting a new tradition which may not have been relevant in previous generations: as the food is being served, ‘un-serve’ all of the smartphones by asking everyone to put them onto a tray and remove them from the room. This will eliminate the temptation of checking e-mail and texting during the meal and help everyone to get the most out of the precious time of sharing a meal together and valuing the relationships and traditions of the family.” — Dr. Barry Sarvet, chief of Child Psychiatry and vice chair of Psychiatry, Baystate Medical Center

Exercise in the name of family and health. “It’s well-known that exercise has many health benefits, from lowering your blood pressure and cholesterol to helping prevent heart disease, to uplifting your spirits and managing depression.

Instead of plopping down on the couch and watching football all day on Thanksgiving, why not consider continuing quality family time after leaving the dinner table and taking a nice family walk, or even playing touch football outdoors? Other outdoor sports like soccer, or anything that gets you moving, such as turning up the music and dancing after your Thanksgiving feast, is good for your health.” — Dr. Quinn Pack, Heart & Vascular Program, Baystate Medical Center                        

Remember, it’s a time for giving. “Faced with the over-consumerism of today, especially on Thanksgiving, when some children may see a parent heading out the door even earlier now to grab up all the Black Friday bargains, it’s important to remember that our national holiday is made up of two words, thanks and giving. Adults need to remember what they were hopefully taught as youngsters, that it is better to give than to receive, and to pass that same wisdom onto their children.

Whether adult or child, scientific studies show that there are pleasure centers in the brain that are stimulated when we connect with someone in a meaningful way, such as volunteering at a homeless shelter or providing food for a family in need at Thanksgiving. Other research points to the fact that we are happier when giving and not focusing on the ‘me,’ and that can lead to both better physical and mental health.” — Dr. Laura Koenigs, interim chair, Baystate Children’s Hospital

Be thankful and mend relationships.  “The ‘thanks’ in Thanksgiving reminds us to be thankful for being together on the holiday. But what about those loved ones and friends we might be estranged from? Thanksgiving is a time to reflect on ways to improve family relationships. And eliminating latent feelings of disappointment and sadness over a stressed relationship can also benefit both one’s mental and physical health.” — Dr. Benjamin Liptzin, chair, Department of Psychiatry, Baystate Medical Center

De-stress your Thanksgiving. “Sure, you want everything to be just right for Thanksgiving, from a perfectly cooked Turkey to avoiding any conflict among relatives who might not always see eye-to-eye. It’s stress, holiday style. Making sure you get enough sleep leading up to the holiday can benefit your immune system and help keep you free of illness. Getting a good night’s sleep can also help to relieve stress and keep you alert, productive, and focused on the true meaning of the holiday.”  — Dr. Karin Johnson, director, Sleep Clinic, Baystate Medical Center

Features
A Primer on the New Law Requiring Employers to Provide Sick Leave

By JEFFREY TRAPINI and HUNTER KEIL

Jeffery Trapani

Jeffery Trapani

Hunter Keil

Hunter Keil

Through a ballot intitiative in the November election, voters in Massachusetts decided to require employers to provide sick-time benefits to all workers. The law passed by a margin of approximately 60% to 40%, and it goes into effect on July 1, 2015.

Here what employers need to know about this measure and how it will impact their business.

What the Law Requires

The law applies to all employers, regardless of size. If the employer has 11 or more employees, then the sick time must be paid, and if the employer has fewer than 11 employees, it may be unpaid.

Regardless of the size of the employer, the law has the same requirement for accrual. Employers must provide a minimum of one hour of sick time for every 30 hours worked by an employee, up to a maximum of 40 hours of sick time per year. The law applies to both full-time and part-time employees, although obviously part-time employees will not accrue sick time as quickly as full-time employees. Employees who are exempt from overtime requirements are presumed to work 40 hours per week for the purposes of accrual, unless their normal work week is fewer than 40 hours, in which case it will accrue based on their normal work week.

Employees are allowed to carry up to 40 hours of sick time accrued in one calendar year over to the next calendar year, but employers are not required to allow employees to use more than 40 hours of sick time in one year. For that reason, this carry-over provision affects when an employee can take his or her sick time, but not the total amount of time that can be taken in a year.

Sick time may be used by employees for a number of reasons. In addition to caring for an employee’s own health, it can be used for caring for the employee’s child, spouse, parent, or parent of a spouse. Sick time can be used for both unforeseen illnesses and for routine medical appointments. If the use of earned sick time is foreseeable, the employee is required to make a good-faith effort to provide notice to the employer. Finally, sick time can be used to address the psychological, physical, or legal effects of domestic violence.

Employees will begin accruing sick time under this law on July 1, 2015 or on the date of their hire, whichever is sooner. Although employees begin accruing sick time upon hire, there is a 90-day waiting period for use of the sick time. Therefore, employees cannot use accrued sick time until they have been employed for 90 days or more by the employer, but they begin accruing it immediately.

The law does not require accrued sick time to be paid to an employee upon termination or resignation. Employers should be careful, however, if they have a paid-time-off (PTO) policy that grants employees a certain amount of paid time off that can be used as either vacation or sick time. The law does not require an employer to provide paid sick time in addition to PTO, provided that the PTO policy meets the minimum criteria of the law.

The Massachuetts Wage Act, however, requires employers to pay employees for all of their accrued vacation time upon termination or resignation. If an employer does not differentiate between vacation time and sick time, then it arguably must pay all accrued PTO at the time of the employee’s departure. If a policy is unclear, the courts may construe it against the employer, so it would be wise for an employer to make sure it is clear on this point.

The Law Is a Floor

The new law, which will be codified as Chapter 149, §§ 148C, 148D, acts as a floor below which employers may not drop, but nothing in the law forbids employers from granting more benefits to employees than the law requires. If an employer’s existing policy grants more generous sick-time benefits to its employees than the law requires, the employer does not need to modify its policy in reaction to this law. However, employers should be cautious in assuming that their policy is in compliance with the law, and it would be prudent to seek advice.

While an employer’s sick-time policy may be generous, it may still have details that are not in compliance with this law. For example, an employer may grant more than 40 hours of sick time per year, but if it does not allow up to 40 hours per year to be rolled over to the next calendar year, it may not be in compliance. Likewise, if an employer does not provide benefits, including sick time, to part-time employees, it will not be in compliance with the law regardless of how generous its sick-time policy may be for full-time employees.

Potential Liability for Employers

Both individual employees and the Massachusetts attorney general have the right to enforce the provisions of the law. Like other statutes relating to employment discrimination and wages, employers may be sued for interfering with or denying an employee from using earned sick leave, or for retaliating against employees for asserting their rights to sick leave or for supporting the rights of another employee. If the employer is found to have engaged in such conduct, it can be liable for any lost wages or other damages resulting from the adverse employment action. Further, it also appears that an employer’s decision maker may also be liable to the employee.

Employers should take special note of the retaliation provision of the statute. Where damages are awarded, they must be automatically tripled, and the employee may also recover attorney fees and costs. The mandatory tripling of damages and the availability of attorney fees for a successful plaintiff pose the possibility of surprisingly large awards, creating an incentive for attorneys to represent employees in these cases. It would be wise for employers to be meticulous in ensuring that their sick-time policies comply with the law, and that their policies are uniformly followed.

Attorney General Regulations

The law requires the attorney general to promulgate regulations on a number of the provisions in this law. These regulations will clarify ambiguities, and employers will have to make sure that they are in compliance with these as well. Employers should be aware that further modifications to their policies may be necessary when this occurs.

Jeffrey Trapani and Hunter Keil are attorneys with Springfield-based Robinson Donovan, specializing in employment law and litigation; (413) 732-2301.

Banking and Financial Services Sections
Know the Rules to Understand If You Qualify for Deduction

Today, technology allows us the opportunity to work from just about anywhere. One benefit is the ability to work from home. This has brought the home-office deduction into play for some taxpayers — or so they think. Taxpayers assume that, since they work from home, they will qualify for the deduction. This may not be the case, as we will see in this article.

Sean Wandrei

Sean Wandrei

Tax law states that the deduction is permitted for expenses associated with that portion of the home that is exclusively used on a regular basis either (1) as the principal place of business for any trade or business of the taxpayer; (2) as a place of business that is used by patients, clients, or customers in meeting or dealing with the taxpayer in a normal course of his or her trade or business; or (3) in the case of a separate structure that is not attached to the home, in connection with the taxpayer’s trade or business. As long as one of the above requirements is met, the taxpayer can take the deduction.

A principal place of business is a location that a taxpayer uses for the administrative or management activities of the taxpayer’s trade or business if there is no other fixed location where the taxpayer conducts substantial administrative or management activities.

‘Exclusively used on a regular basis’ can be a difficult hurdle to overcome. A taxpayer must use the space exclusively for business all the time and not just during business hours. This means that the kids cannot go into the ‘office’ to watch TV or do their homework. It also means that the business owner who does his or her billing on the kitchen table does not have a space that is exclusively used in business.

The most likely scenario is that a self-employed business owner has an office in his or her home that they use for business. The billing, scheduling, administrative work, etc. is done in this room since the taxpayer has no other location to do these types of activities. The office is not used by anyone else in the household during off hours.

A note on employees: if you are an employee who works from home and has a home office, you can take the deduction as long as you are working from home for the convenience of the employer. Most employees work from home for their own convenience.

If it has been determined that there is a home office, what expenses are deductible, and how is the deduction calculated? Relevant expenses are categorized as direct and indirect. Direct expenses benefit the office portion of the home directly (e.g. painting the office) and are deducted in full. Indirect expenses are incurred while maintaining and operating the home. Indirect expenses must be allocated since they benefit both the home and the home office. The allocation is based on floor space of the office compared to that of the home in total to arrive at a business percentage. The indirect costs are multiplied by the home-office percentage to arrive at the total indirect cost.

The allowable home-office deduction cannot exceed the gross income from the business less all other business expenses attributable to the activity. Home-office expenses of a self-employed individual are trade or business expenses, and are deductible for adjusted gross income. Any disallowed home-office expenses are carried forward and used in future years, subject to the same limitations.

In January 2013, the IRS released guidelines that allow a taxpayer an optional ‘safe-harbor’ method to calculate the deduction. This optional method has been available since 2013. If the taxpayer elects this method, he or she can deduct $5 per square foot of office space in the home, up to a maximum of 300 square feet. The maximum amount of home-office deduction using the safe harbor is $1,500. The requirements discussed above must be met to deduct the safe-harbor amount. If the taxpayer is using the safe-harbor method, he or she cannot deduct the actual cost as well.

If the safe-harbor method is elected, no depreciation is allowed in that year. Taxpayers who itemize deductions can still deduct all costs that are normally deductible as an itemized deduction if the safe-harbor method is used. If you elect the safe-harbor method one year, you can switch the actual cost in the next year. There is no limitation on switching between methods year-to-year.

As you can see, potential exists to save some tax dollars if you use a portion of your home for business.


Sean Wandrei is a lecturer in taxation at the Isenberg School of Management at UMass Amherst. He also practices at a local CPA firm; [email protected]

Health Care Sections
Holyoke Medical Center Works to Raise Its Profile in the Community

Spiros Hatiras

Spiros Hatiras says Holyoke Medical Center isn’t changing what it is and what it does — it’s just doing a better job of communicating it.

John Morris starts off by explaining that he’s a lighting technician and concert roadie by trade, and that if he doesn’t work, he doesn’t eat.

He goes on to note that he was a five-pack-a-day smoker and had long battled chronic obstructive pulmonary disease (COPD). His life changed, he implied, when a hospitalist at Holyoke Medical Center intervened.

“She just said, ‘you can fix this.’ You just felt like someone cared,” Morris said into the camera. “If it wasn’t for Holyoke Medical Center, I wouldn’t be going on tour with the Stones this fall.”

And with that 30-second message, now airing on several area television stations, Morris became part of an ambitious new marketing campaign launched by HMC this fall. This spot, like all the others, ends with another voice saying, “Holyoke Medical Center: experience the new standard in patient care.”

It’s not exactly a new standard, in the sense that the staff at HMC has always been caring and compassionate, said Spiros Hatiras, the system’s president and CEO. But it is new in the sense that many from this region, including some living in Holyoke and adjacent communities, are not familiar with the hospital.

This simple fact convinced Hatiras, who took the helm at the medical center 14 months ago, and others at HMC that they had to become more aggressive, and pointed, in their branding efforts.

“We’re not necessarily changing who we are — we’re just doing a better job of communicating it,” said Hatiras, who prefers the phrase ‘brand definition’ to ‘rebranding’ to describe what the system has undertaken. “The basic elements are still here — we are a solid, quality provider, and we’re a hospital of a size that is conducive to personalized care because it’s not very big and intimidating and confusing; we’re located in a great area, and we’re easily accessible. And at the same time, we’re big enough to have the services that most people would need.”

Elaborating, Hatiras said the basic goal of the campaign is to drive home the point that, in most cases, people in the Greater Holyoke area don’t have to drive past HMC on their way to Springfield, or anywhere else, to get the kind of quality care they want and need.

“There’s absolutely no reason, in my mind, why a resident of Holyoke, Chicopee, South Hadley, or Easthampton needs to go far away to another provider to receive the kind of care they can get here,” he explained. “Ultimately, what this campaign is aiming to do is let people know of the things we do and do well and what they can expect here, and keep people in the community.”

The marketing campaign includes a new logo (see page 29), television spots such as Morris’s, print ads (many of them in Spanish), billboards, banners within the hospital, and a revamped website. It’s all part of a multi-faceted initiative to raise HMC’s profile and increase volume, which also includes $2 million in upgrades to the Emergency Department and a new strategic plan.

HMClogoOverall, the system’s efforts are focused on putting out a new, stronger message, and then making sure it can back up those words ‘new standard in patient care,’ said Hatiras.

As for that logo, Hatiras told BusinessWest that it says different things to different people. To him, it speaks of both the region — through the use of the colors blue and green, representing water (Holyoke’s canals and the Connecticut River) and nearby mountains, respectively — and also a new beginning through its use of yellow.

“It’s a like a dawn, a new beginning, a bright day — that kind of feel,” he said. “That’s what we wanted to communicate.”

For this issue, BusinessWest takes an indepth look at this new beginning and the many forces that will shape it.

Ad Infinitum

“I’ve always looked at my patients, and cared for my patients, with the thought that that could be my mother, or that could be my grandmother, and I’ve always treated them as if they were mine, and I’ve treated them as I would want my family to be treated. I love being a nurse.”

That’s another of the 30-second spots airing on area television stations. It stars Lorimar Crus, a registered nurse who has been at HMC for three years. The sentiments she expresses reflect those of the system as a whole, said Hatiras, and sum up nicely both the message that is being sent through these various marketing vehicles, and the current focus of the system.

“While we’re not reinventing ourselves, I will say that we’re enhancing what we do and we’re focusing more on the experience that people have here,” he explained. “On the quality side, we do very well; we’re rated very highly. So what we’re really focusing on are those other qualities of the patient experience, or what people sometimes call the ‘softer skills’ — are we treating people with respect? Are we treating them with compassion? Are we treating people with empathy? Do we really care for people when they come in on a deeper human level?”

Hatiras said the work to revamp the system’s marketing efforts began almost immediately after he arrived last summer, because it was apparent that something needed to be done.

“We started talking about rebranding right away — at least started to think about how we needed to do significantly better in terms of communicating who we are, what we do, and what we do best,” he told BusinessWest, adding that these initiatives are being undertaken simultaneously with efforts to enhance (that’s a word Hatiras would use repeatedly) a culture of caring and compassion.

He said a market survey revealed that HMC’s primary problem wasn’t that people had a negative opinion of it, but that they didn’t have much of an opinion at all. Meanwhile, there was confusion, or ignorance, about the system.

“There were gaps in what people knew about us and about what we did; we still get confused with Holyoke Health Center, and frankly, there were people who didn’t know if we delivered babies here,” he went on, adding that the base of knowledge was broader in Holyoke, but much less so in surrounding communities such as Chicopee and South Hadley.

Hatiras believes HMC’s prior marketing efforts fell short for many reasons. For starters, there wasn’t enough of them, he said, adding that there was a also a lack of cohesion among messages sent by the medical center and its affiliates, River Valley Counseling Center, Holyoke VNA & Hospice Life Care, and Western Mass. Physician Associates, with each entity having its own logo, type style, and marketing strategy.

“No one could ever put it all together — no one really quite understood that the VNA was part of our system and River Valley was part of our system,” said Hatiras. “If your ads don’t all have a certain feel and look, they don’t resonate … if there’s nothing that ties it all together with the whole, it doesn’t make an impact.”

Part of the new branding initiative is broader outreach, especially to the Hispanic community, said Hatiras, adding that ads in Spanish are only a part of this effort.

For example, HMC was the lead sponsor of Holyoke’s annual Puerto Rican Parade in July. The hospital did not have much involvement with the event previously, he noted, and, ironically, Baystate Health was lead sponsor in recent years.

Care Package

But more aggressive marketing and greater outreach are only part of the equation, said Hatiras, returning to that phrase ‘softer skills’ and a recognized need to raise HMC’s game still higher.

“Even these have been core qualities of Holyoke Medical Center,” he said, referring to compassion, respect, and empathy. “What we’re doing now is putting a very significant internal focus on enhancing these qualities and making sure that we develop them further.”

The medical center is working with Pensacola, Fla.-based Studer Group, which, according to its website, “works to bring structure and focus to healthcare organizations through the creation of cultures in which people hold themselves accountable and help set them up to be able to execute quickly.”

HMC has ben working with the company for nearly a year now, and will continue to do so for at least three years, said Hatiras, adding that it takes time to make the kinds of fundamental changes the system is undertaking.

And there are several points of focus within this initiative, said Hatiras, listing everything from private rooms for all patients to revamped food service to valet parking for visitors. A common theme is to provide patients with a greater sense of control over their care.

“We started with some simple things, such as patient amenities,” he explained, “so that when people come here they feel safe, they feel they get treated the right way, and it’s a comfortable environment for them and their families.

“We’re converting all our rooms into private rooms so that there’s space for the family to visit and privacy, and we’ve revamped our food service so that people have choices in what they’re going to eat,” he went on. “When they get admitted, people have very little control over things, in general, and giving them the ability to have control is very important.”

Beyond these initiatives, HMC is also focusing on how the team administering care relates to patients and families.

“Studies have shown that, if physicians take the time to pull up a chair and sit next to the patient at eye level and communicate with them at that level, the interaction is much more meaningful, they get better information out of the patient, and the patient feels they’ll be listened to and understood a lot better than if someone stands at the foot of their bed,” he told BusinessWest. “By giving them that feeling of empathy, compassion, and respect, they heal better and faster.

“It’s just hard science — healing takes good medicine, and it takes good care,” he went on. “But it also takes that human touch, the compassion, the feeling of reducing the patient’s anxiety and making them feel safe.”

One priority for HMC is improving the environment in its Emergency Department, Hatiras noted, adding that the hospital was recently awarded $3.9 million by the Mass. Health Policy Commission to undertake renovations to the ER, and will launch a capital campaign to raise the balance of the projected $6-7 million project.

“The physical environment is very limiting and uninviting,” he said of the current emergency room. “It was built for 15,000, maybe 18,000 visits a year, and we’re doing 45,000.”

Brand Definition

Once the rebranding effort and other initiatives have gained traction, Hatiras said, HMC will conduct another market survey to see if attitudes, and overall awareness of the system and its services, have changed.

He suspects that they will change, and that verification will come in the numbers involving inpatient volume and, overall, the number of people driving elsewhere to receive care.

“The proof is in the pudding,” he said, adding that, while inpatient volume is down across the state, Holyoke’s rate of decline has been greater than in other areas. Reversing this outmigration, as he called it, will require a system-wide focus on not merely branding, but enhancing the patient experience.

And that’s what the system means by a ‘new standard in patient care.’

George O’Brien can be reached at [email protected]

Holiday Gift Guide Sections
Local Ideas for Gift Giving Sure to Please Everyone on Your List

Leisurely shopping is a pastime many people enjoy, but when it comes to finding gifts to suit the people on your holiday list, the venture can become stressful.

So, as we immerse ourselves in the spirit of the season, BusinessWest offers some ideas sure to please the most discriminating gift recipients. Even better, they can be found at local establishments, which means a purchase helps to support the Western Mass. economy.

We have listed a few ideas, beginning with the name of the business, followed by an item they sell and, in some cases, information about different options, styles, or choices.

Silverscape-TreeSilverscape Designs
One King St.
Northampton, MA 01060
(413) 584-3324
www.silverscapedesigns.com
Wind Swept Tree by Randy Adams, $145-$225
Colleen Kellogg of Silverscape Designs says a Wind Swept Tree sculpture by Randy Adams is the perfect gift for the person who is difficult to buy for. “It’s a conversation piece and an item people will be proud to display in their homes,” she said, adding that the individually handmade trees start out as wire on a spool and are very popular.

Pioneer Valley Balloons
130 Cross Path Road
Northampton, MA 01060
(413) 218-7823
www.pioneervalleyballoons.org
Christmas Special, $200 per person

The sky is literally the limit when you give someone a gift certificate for a hot-air balloon ride, and it’s something that is guaranteed to create memories that will last a lifetime. Choose from a sunrise or sunset excursion on a balloon manned by owner and chief pilot Lisa Fusco. This unique offering is sure to surprise and delight an individual, couple, or family.

Elements Hot Tub Spa
373 Main St.
Amherst, MA 01002
(413) 256-8827
www.elementshotubspa.com
Hot Tub for Two, 60 minutes, $60
Relaxation Massage, 60 minutes, $75

Today’s workplace can be stressful, and if you are searching for a gift for someone who really needs to unwind and enjoy themselves, consider a gift certificate to Elements Hot Tub Spa. The recipient will be rejuvenated after a half-hour or hour in their choice of state-of-the-art hot-tub rooms, saunas, and/or a steam room. And if water therapy isn’t high on their list, a Swedish massage, deep-tissue massage, sugar scrub, herbal wrap, hot-stone massage, or Ayurvedic body-work session may fit the bill. Gift certificates come in different denominations, but are a definite treat for the mind, body, and spirit.

Ski Butternut
380 State Road
Great Barrington, MA 01230
(413) 528-2000
www.skibutternut.com
Lift Ticket, $25; Learn to Ski Package, $75

New England winters can be long and dreary until one discovers the joy of cruising down a ski slope surrounded by snow-covered trees. If you are shopping for someone who works out or loves the outdoors, a gift certificate to Ski Butternut may open the doors to a new passion. If the person is already hooked on downhill sports, a lift ticket will also be a gift they are sure to appreciate

BlackBirchGiftBasketBlack Birch Vineyard
155 Glendale Road
Southampton, MA 01073
(413) 527-0164
www.blackbirchvineyard.com
Vineyard Tour and Wine Tasting with Signature Glass, $10
Gift Basket (wine, two glasses, and a tasting certificate for two),
$45 for white wine; $50 for red wine
Iced Dessert Wine (with two glasses), $45

Anyone who enjoys wine will appreciate a bottle of the award-winning, hand-crafted red or white wine made by hand at Black Birch Vineyard. Prices start at $16 for a bottle, although there’s also nothing like an outing to the vineyard for a wine tasting. Other choices choose a gift basket or a special iced dessert wine made from grapes that are pressed while they are frozen.

Sonny’s Place
349 Main St.
Somers, CT 06071
www.sonnysplace.com
Go Kart, $8 ($4 for a passenger)
Rock Wall Climb, $5
Soaring Eagle Zipline, $7
Bounce House, $5 for 30 minutes

Need a gift for a child, teen, adult, or entire family that loves to have fun? A gift certificate to Sonny’s Place may be your answer, as the recreation center offers an arcade, batting cage, karting, rock wall, bounce house, Soaring Eagle Zipline, and much, much more, including food and a bar. Adults don’t need to be accompanied by a child to enjoy a one-day getaway here. The prices are reasonable, and when Christmas Day is over, there will be an exciting, fun-filled experience to look forward to.

HannoushLocketB&WHannoush Jewelers
Holyoke Mall, 50 Holyoke St.
Holyoke, MA 01040
(413) 536-7353
www.hannoush.com
River of Love Locket, $285
Abe Hannoush recommends that anyone looking for a “perfect expression of love” consider the River of Love locket by artist Petra Azar. A row of diamonds is embedded across the heart, and the magnetic clasp in the center of the piece eliminates the need to struggle putting it on. The locket is part of a line created exclusively for Hannoush Jewelers by Azar, with prices ranging from $99 to $400.

SGarveyGiftshopBIRDSpringfield Museums
1 Edwards St.
Springfield, MA 01103
(413) 263-6800
www.springfieldmuseums.org
Day Trip to Sterling and Francine Art Institute, $85 or $72 for members (includes admission, tour, lunch, bus transportation, and gratuities)

Matt Longhi says the gift store at Springfield Museums has so many unique items that people could find something there for everyone on their list. In addition to high-end jewelry and handmade gifts for adults, there are interactive toys and games for children, a wide range of books for the young set and adults alike, memorabilia from Indian Motocycles, and all sorts of things related to Dr. Seuss.
The museums also offer classes in painting and drawing, family genealogy, and eclectic offerings like Polish and Ukrainian egg decoration and “Drawing in Pubs,” with basic drawing instruction provided while sipping a pint.

Springfield Symphony Orchestra
1350 Main St.
Springfield, MA 01103
(413) 737-2291
www.springfieldsymphony.org
Jeans and Classic Pop Series concert, $31-$66
Tickets to a Jeans and Classic Pop Series concert are sure to please anyone on your list who loves this genre of music. Hits that chronicle the history of Michael Jackson will be performed Feb. 7. There’s also a concert titled “Blood, Sweat, Tears, Earth, Wind, Fire … and a Little Chicago!” on March 8, and either offering will have recipients rockin’ in their seats as they forget the world around them and get into the groove.

Steaming Tender Restaurant
28 Depot St.
Palmer, MA 01069
(413) 283-2744
www.steamingtender.com
The holidays are a sentimental time, and a gift certificate from the Steaming Tender Restaurant will provide people on your gift list with a nostalgic experience. Prices range from $11 to $23 for a meal served in this historic public train station built in 1884. It has been restored to museum quality and is filled with antiques, original artifacts, and railroad memorabilia. There is a Conductor’s Lounge where people can enjoy signature cocktails such as the Locomotion or Steaming Tender’s own Railroad Brew Ale. Diners can also enjoy a view of passing trains on the railroad that goes past this remarkable eatery.

V1VodkaHiResTable and Vine
1119 Riverdale St.
West Springfield, MA 01089
(800) 474-2449
www.tableandvine.com
V-One Vodka, $25
This hand-crafted vodka was created by Hadley native and entrepreneur Paul Kozub, who launched the product in 2005. It is sure to please people with the most sophisticated palates and can be enjoyed by itself or in an endless number of cocktails. Manufactured in Poland, it is the only vodka made from 100% spelt wheat (an ancient variety first grown in Europe), and was feted with the World Spirit Competition Double Gold Medal in 2010.

Children’s Learning World
1029 North Road
Westfield, MA 01085
(413) 538-9800
www.childrens-learning-world.com
Fast Track – Ready, Aim, Score!, $20
Wooden Project Workbench $100
Cheryl Thivierge says children age 5 and older who love action games will have tons of fun playing a board game for two players called Fast Track – Ready, Aim, Score! The goal is be the first to spin 10 disks across the board with the help of an elastic cord.
Another gift that will amuse children ages 3 and older for hours is a Wooden Project Workbench. It comes with a complete set of wooden tools and pre-cut pieces to build a helicopter, racecar, motorcycle, dune buggy, airplane, and robot. A project book is also included.

PlatterpusMitchMillerPlatterpus Records
28 Cottage St.
Easthampton, MA 01027
(413) 203-5305
Vinyl Records, $6-$8

Dave Witthaus from Platterpus says vinyl records make a great gift for people who appreciate high-quality sound. “Vinyl is making a comeback because it’s the best sound recording you can buy,” said, adding that many stores have also started selling turntables to respond to this renewed interest.
Platterpus has about 10,000 albums in stock, and although jazz, rock ‘n’ roll and rhythm and blues tend to be the most popular genres, shoppers are sure to find some tunes to spin that will please anyone of any age.

Now that you’re armed with plenty of local ideas, happy holiday shopping from BusinessWest!

Holiday Gift Guide Sections
Retailers Cautiously Optimistic About Holiday Shopping Season

Ken Williamson

Ken Williamson believes people are gaining confidence in the economy and are less afraid to spend than they were in the past.

This year’s holiday shopping season holds the promise of being merry and bright for local retailers. And although it’s too early to determine exactly how much people will spend, store owners have made their lists, checked them twice, and are already wrapping gifts purchased by shoppers who want to avoid crowds and be able to choose from a wide selection of sizes, styles, and gift options before things get picked over.

Eastfield Mall Marketing Manager Nicole Sweeney said retailers are catering to what she calls a “creeping” trend in which people begin buying gifts long before the holiday-shopping season officially kicks off on Black Friday.

“People are already shopping. They aren’t waiting until weeks before Christmas to buy gifts. They are stretching out their spending, and national retailers have definitely taken note; they put trim-the-tree and holiday-related items on the shelves before Halloween even arrived,” Sweeney told BusinessWest, adding that popular gifts include perfume sets and newly released video games and music.

Furthermore, many people started their annual shopping spree when the iPhone 6 hit the shelves in September.

Lisa Wray concurred that the season has begun. “Quite a few stores are already decorated for Christmas, and shoppers have been asking about our holiday return policy,” the marketing manager for Holyoke Mall reported during the first week of November.

Although they don’t sell electronics, Williamson’s Clothier in Chicopee also had a fair number of shoppers in September buying gifts and requesting holiday gift wrap. “We get customers who want something special,” owner Ken Williamson said. “People come here to look for items they wouldn’t find elsewhere, and many want to get an early start.”

In fact, a Google consumer study conducted this summer showed that 29% of people planned to start their shopping in July, although most do wait until December.

Wilson’s Department Store in Greenfield is another independent retailer in sync with the growing trend. “We kicked off the holiday season during the last week of October with our ‘Fabulous Harvest Sale,’” said Vice President Pamara Beauregard. “We opened our Trim A Tree Shop, put holiday paper in our gift-wrapping department, and have racks stacked to the ceiling with extra merchandise. We also expanded our hours, and many people are already taking advantage of them.”

However, the majority of shoppers do wait until Black Friday to begin their shopping, and this year Eastfield Mall will open at midnight for the first time in its history.

“Black Friday is always a huge day, and we are approaching it very aggressively. We know customers are out shopping, and we have to open to be competitive,” Sweeney said, adding that the first 250 people to enter the mall will receive free coupons, gift cards, concert tickets, and more. “Black Friday is something people plan for, and groups wait in line together for stores to open.”

Setting Sale

Online shopping has forced retailers to engage in very competitive pricing, and local spokespeople agree that shoppers are waiting for sales, spending judiciously, and, in many cases, purchasing practical items they know will be used.

“Although things aren’t as tight as they were a few years ago, people are still cautious about spending. They remember what it was like when the price of oil and gas was really high. They also know what they want and are being very careful with their money,” Beauregard said. “They’re purchasing gifts that tend to be practical and will help recipients stay warm, such as sweaters, down comforters, or cozy flannel nightgowns. People want to give, but also want to be sure the gifts will be helpful.”

Kate Gourde has taken note of the trend, and the shopkeeper from Cooper’s Gifts and Curtains in Agawam said she’s made some changes in the type of merchandise the store carries, replacing tabletop and decorative items with jewelry, fashion accessories, and clothing. “People want practical gifts that not only have a fashion flair, but will help to keep them warm,” she said, adding that the shop began wrapping holiday gifts in September.

However, Sweeney stressed that sales and competitive pricing are critical, especially at Eastfield Mall.

Nicole Sweeney

Nicole Sweeney says holiday shopping at the Eastfield Mall began in September after the iPhone 6 was released.

“We cater to an urban market, and incomes tend to be lower here than in than some of the surrounding communities, so people are looking for deals, which is another reason why they start shopping so early,” she said. “Money is being spent, but in a much more considered and thoughtful way.”

However, Williamson believes there has been a change in the economic climate and thinks shoppers are less afraid to spend than they were in the past. “I have gotten the feeling for the first time this year that people are finally a little more confident,” he said.

His sentiment is backed up by research. A National Retail Federation survey released last month says the average holiday shopper will spend about 5% more this year, or $804 compared to the $767 spent in 2013, while a report from the International Council of Shopping Centers predicts shoppers will spend 4.1% more than they did last year. Still, other studies forecast only a 2.5% to 3% increase.

Williamson thinks 5% is overly optimistic and said he will be happy if his store does the same amount of business as it did last year. “It exceeded my expectations and was what I was hoping for,” he told BusinessWest. “And although I would gladly settle for a 5% increase, it’s quite a big number.”

Sweeney agreed, and added that many factors play into the equation.

“Last year the outlook was good until the government shut down, which caused a hangover of fear during the holidays,” she said. “Many local shoppers were affected, especially since Westover Air Reserve Base is so close to the mall. And shopping can also be affected by the weather. So if I knew we would end up with a 3% increase in sales, I would be dancing right now.”

Gourde agrees. “We feel 5% is really optimistic, but would love to think it could happen,” she said. “Last year sales were down in December due to a major snowstorm, so many people stayed home and ordered online, which meant the brick-and-mortar stores took a big hit. Just a little mood snow would be fine, but I hope we don’t have any major snowstorms in December again. And the economy is still challenging, so we are hoping we will have a solid year, rather than a stellar year.”

Positive Projections

Holyoke Mall has undergone significant change since last year. Renovations include new tile on every floor, new seating areas and rest rooms, a newly opened Michael Kors store, and a renovation of Victoria’s Secret, which Wray says all adds up to a better shopping environment for guests.

She believes it will bode well for the holiday season, and added that a lot of stores are offering online ordering with in-store pickup, or allowing people to reserve items online and pick them up in the mall. “If they pay for them here, it adds to our sales,” she said, “so we are optimistic we will have a solid gain over last year.”

Beauregard agreed. “We would be really happy if the numbers are even with what we did last year when we exceeded our expectations, and based on what we have seen so far, we don’t see any reason that things shouldn’t be just as good,” she said. “But it doesn’t happen every year, and if we do even better than last year, we will be ecstatic.”

Health Care Sections
Demand for Nurses Rises — Along with a Push for More Education

Joyce Thielen

Joyce Thielen says a significant shortage of nurses nationwide is on the horizon, with some specialties, like OR nursing, expected to be in particular demand.

If you want to be a nurse, the jobs are plentiful. If you want to be a certain kind of nurse, well … that’s more complicated.

At issue is the so-called nursing shortage, which made headlines 15 years ago but has receded somewhat since then, yet is expected to percolate again as Baby Boomer nurses finally move into retirement.

“I think, because of the age of our workforce right now, a shortage is going to happen,” said Joyce Thielen, associate dean of the Elms College School of Nursing, adding that many were ready to retire several years ago, but postponed that step when the economy went south in 2008.

“But as the market improves, as the economy improves, more people will start to retire. That’s the current thinking, anyway,” she noted. “There are specialties where that is particularly true. One example is the OR; many of the nurses in the operating rooms in area hospitals have been here for many years, and they’re predicting a shortage of them coming up.”

Nancy Craig-Williams, assistant dean of Nursing at Greenfield Community College, also sees plenty of opportunity, noting that all her school’s recent graduates who have passed the National Council Licensure Examination have received job offers in fairly short order.

However, “the opportunities may be changing from what people stereotypically think of as nursing,” she told BusinessWest. “Some students come in and expect to see the ER all the time, or they come into the nursing program and say, ‘I want to work in the hospital; can you guarantee me that?’ Well, no — we educate you to become a nurse and use the knowledge and skills you learn in school at a facility that needs those skills. Sometimes their ideas change once they’re in school.”

Some graduates, she said, don’t find themselves working immediately in their preferred environment, or working as many hours as they’d like, while about 20% of GCC’s nursing graduates move on from the two-year program and enroll in bachelor’s-degree programs elsewhere, reflecting a trend toward higher education for nurses in general.

“For them, this is a stepping stone as opposed to an end point,” Craig-Williams noted. “I think it has become more apparent to our associate-degree students that a bachelor’s degree will get them into positions, like acute care, that they want to go on to. Some of our graduates do go right to acute care, though, because they’ve been working at the facility or an opportunity presents itself.”

The Institute of Medicine (IOM), among other groups, has been calling for a better-educated nursing workforce, Thielen noted, especially at a time when a shortage of primary-care physicians is becoming more acute and nurses are being called upon to do more.

“Overall, we’re seeing a trend where associate-degree programs are highly encouraging their graduates to get their bachelor’s degree right away, and those with bachelor’s degrees are thinking about graduate schools,” she said, noting that fields like physical therapy, occupational therapy, and pharmacy are starting to require doctoral degrees for certain jobs, and nursing may not be far behind, especially at a time when the accountable-care model of care requires healthcare providers from various disciplines to work more collaboratively. “In order to be equal around the disciplinary table, nurses need to be better educated; it’s all about better patient outcomes.”

Still, she said, these trends shouldn’t scare prospective nurses from a field that’s sure to pose plenty of career opportunity over the next decade and beyond, at every education level. “It’s still a real phenomenon. It’s looking up. The last few years have been brigher, and opportunities continue to improve.”

Driving Demand

Healthcare economist Peter McMenamin told American Nurse Today recently that a combination of factors, from the aging of the nursing workforce to implementation of the Affordable Care Act, is driving rising demand for new nurses.

“Nursing is a good job,” he said. “Work satisfaction is high. If you look at the employment in U.S. hospitals for the last decade, month after month, there’s only a single month where employment went down. Hospitals have been continuing to hire during the recession.”

He cited U.S. Labor Department projections that 712,000 new jobs for registered nurses would be created between 2010 and 2020. “Everyone is expecting there are going to be more jobs. We’re hoping that there will be enough nurses to fill all of those jobs.”

The problem is that nursing schools are actually turning away applicants en masse, with capacity issues stemming partly from a long-standing lack of nursing professors.

From 2012 to 2013, for example, enrollment in bachelor’s-degree nursing programs increased by 2.6%, the slowest increase in five years. Meanwhile, nursing programs turned away 53,819 applicants in 2013.

Nancy Craig-Williams

Nancy Craig-Williams says the nursing profession provides a variety of opportunities and practice environments for graduates at every level of education.

That needs to change, according to a U.S. Bureau of Labor and Statistics (BLS) report that projects a 22% increase in available registered-nurse openings by 2025 and a 25% increase in licensed-practical-nurse and vocational-nurse jobs. Meanwhile, according to a study published in Medical Care, the nurse-practitioner workforce is expected to surge by 94% between 2008 and 2025.

“One of the trends is, we’re seeing hospitals offering residencies — they’re waiting for the right graduates to become licensed, and they’re offering residency programs that allows for a very intense orientation and helps with their entry into the practice,” Thielen explained. “And, again, we’re seeing a lot of graduates going to graduate programs earlier than ever. We’ve seen a lot of that because of IOM’s recommendation that nurses become a better-educated workforce. And the need for nurse practitioners is increasing because we have a decreasing number of primary-care providers. These are all trends.”

Craig-Williams agreed. “There’s a huge call for nurse practitioners right now. We do have students graduate from our program and transition to nurse-practitioner programs. In some cases, if they have other education or background, there are a lot of opportunities.”

Thielen also noted that a graduate’s chance of getting the job they want might depend on how willing they are to relocate.

“Our graduates are getting jobs, and they’re getting them right away if they go beyond New England,” she said. “We’ve had students go to North Carolina and other states — there are many more opportunities if you’re able to move out of the area. People staying in the area are taking a little more time; they may start out with part-time positions that grow into full-time positions or evolve into something else.”

According to the BLS, Texas, Florida, Washington, and Virginia ranked highest in job postings for nurses in the first quarter of 2014, while other states that showed significant growth over the last year include Georgia, Minnesota, and New Mexico.

“I believe that most of our national organizations, including the departments of Education and Labor, are saying we’re still looking at a nursing shortage,” Craig-Williams said. “Maybe it’s not as pronounced here in the Northeast, but it certainly is apparent in other areas of the country.”

Golden Years

Demographics — specifically, what’s commonly referred to as the aging of America — creates demand for nurses in two ways: by creating a wave of retiring older nurses, and by keeping people alive longer and needing more nursing care.

In fact, according to the American Medical Assoc. (AMA), adults 65 years and older represent the fastest-growing segment in American society, and this group is expected to surpass 40 million, or 13% of the nation’s population, in the next decade. America’s adult mortality rate, for men and women combined, ranks only 49th in the world.

At the same time, the AMA notes, chronic diseases account for 75% of American healthcare dollars spent, while more than half of Americans have some sort of chronic disease, like diabetes, heart disease, or cancer. Meanwhile, obesity has reached epidemic levels, with more than 72 million Americans, including 12.5 million American children, classified as obese.

The result is an American healthcare system approaching a state of dire need for many types of healthcare providers, nurses foremost among them — in all sorts of care settings, not just hospitals.

“Many of our students are getting positions in step-down, subacute units, long-term care, rehabilitation services. Some are working in the community, doing visiting-nurse or home-care placements. There are a few working in acute care,” Craig-Williams said, adding that a number of GCC graduates work at the Brattleboro Retreat, a behavioral-health facility just over the Vermont line, due to an ongoing relationship between the center and the nursing program. “Every year we do a rotation there.”

Overall, she told BusinessWest, nursing provides an abundance of opportunity for young people considering careers.

“We’re a small school, and we don’t graduate a large population of students, but our graduates are excellent candidates,” she said, adding that many are adult learners with bachelor’s or master’s degrees in other fields who considered nursing as a career later in life.

Whatever the case, she added, it’s becoming an increasingly good idea for many nurses to attain as much education as possible. “The research is pretty clear — a bachelor’s in nursing is going to increase your possibility of working where you want.”

Wherever that is, it’s important to remember that the greatest career benefit of nursing may be the ability to do something meaningful each day to help other people, Vicki Good, president of the American Assoc. of Critical Care Nurses, recently told nursezone.com.

“It may sound cliché, but we need to keep our eye on the ball, which is our patients and their families,” she said. “It’s so easy to become overwhelmed and distracted by the inevitability of change that we forget on whose behalf we do what we do.”

Joseph Bednar can be reached at [email protected]

Daily News

SPRINGFIELD — Maura McCaffrey, HNE president & CEO and Mark Keroack, MD, Baystate Health president &
CEO, announced that welcome Carol Campbell and Howard Trietsch, MD have been named to the HNE Board of Directors. Campbell is the president of Chicopee Industrial Contractors, Inc., a company she founded in 1992. She is a member of the Board of Associated Industries of Massachusetts, Chicopee Chamber of Commerce, WestMass Area Development Corporation, and the Women’s Fund of Western Massachusetts. She has a distinguished record of community service and leadership, and was recognized as the 2014 Woman of the Year by the Professional Women’s Chamber. She has previously been recognized as a Top 100 Women-led Businesses in Massachusetts, Business of the Year by the Chicopee Chamber of Commerce, a Super 60 Business Growth recipient and a Paul Harris Rotary International honoree. Campbell holds several industry licenses and certifications and is a graduate of University of Massachusetts.

Trietsch is a full-time attending physician at Baystate Ob/Gyn Group Inc., where he has served as managing partner since 1990. Trietsch recently completed his term on the Baystate Health Board of Trustees. He also serves on the BHIC Board and the Baycare Board of Directors, and is well recognized as a local physician leader. Trietsch is a member of many medical societies and serves on community boards including the Springfield Jewish Community Center, the Jewish Geriatric Services and the Jewish Federation of Western Mass. “Ms. Campbell and Dr. Trietsch are both accomplished professionals and exemplary stewards of our community. HNE’s mission is to improve the health status and overall quality of health of our regions,” said McCaffrey. “We are pleased to welcome them to our board and look forward to their contributions to help us fulfill our mission.”

Daily News

HADLEY — Florence Bank, a mutually-owned savings bank serving the Pioneer Valley through nione branch locations, celebrated the opening of its new Hadley location at 377 Russell St. On Nov. 15, with local and state officials, and more than 100 customers, friends and well-wishers. Florence Bank CEO John F. Heaps, Jr. and bank officials were joined by State Senate Majority Leader Stan Rosenberg, state Rep. John Scibak, Hadley town administrator David Nixon, and Amherst Chamber Executive Director Don Courtemanche, along with customers, friends and supporters who turned out to welcome the bank to its new home. Scibak and Rosenberg presented Heaps with a proclamation from the Legislature commending Florence Bank on its continued service to the region and its new branch in Hadley.

In addition to the ribbon-cutting, Bank officials officially dedicated their new tractor weathervane, which sits atop the new building, to the Devine family of Hadley. John Devine, who was a lifelong farmer and a member of Hadley’s Planning Board, was instrumental in recommending that the bank consider a cupola and weathervane as part of the new building’s design. Bank officials wanted to do something to honor the memory of Devine, who passed away unexpectedly a year ago. Florence Bank Senior Vice President Sharon Rogalski presented a replica of the weathervane to John Devine Jr., who accepted the gift on behalf of his family. Toby Daniels, vice-president and branch manager of the Hadley Branch, will continue in that role in the new location. “Hadley has been our home for nearly 20 years,” said Heaps. “We are especially pleased to renew our commitment to this community with our new location. We thank our many customers and friends for their ongoing support and look forward to serving everyone for years to come.”

Daily News

SPRINGFIELD — Mayor Domenic J. Sarno will be traveling to Cambridge today to speak to a group of approximately 100 students interested in urban renewal and economic development. The students are all graduate students at Harvard’s Kennedy School of Government with experience in economic development and urban planning. Students have been reviewing case studies in economic development and renewal projects that have worked and failed. Sarno will be speaking about economic development and Springfield’s revitalization. Sarno will be providing a perspective on how to grow and sustain a city in today’s urban America. Topics will include an overview of the city of Springfield and its history, demographics, income, as well as issues relating to: affordable housing, access to transportation, poverty reduction, economic development, and access to quality education. Commenting on the invitation to speak, Sarno stated, “it is an honor to be invited to speak to tomorrow’s leaders. Providing a firsthand account of the tireless work done here in Springfield; from bankruptcy to rebirth during the “great recession”, is remarkable. I look forward to sharing our story with the next generation.”

DBA Certificates Departments

The following Business Certificates and Trade Names were issued or renewed during the month of November 2014.

AGAWAM

AEV Media Group
16 Walnut St.
Armen Vartanyan

Che Bella Salon
833 Springfield St.
Shaun Drugan

MAD Chaos Productions
28 Losito Lane
Mark Delnegro

Stellato Home Services
19 Losito Lane
James Stellato Jr.

The Range & Training Academy
396 Main St.
Anneliese Townsend

You’ve Got It Maid
485 Corey St.
Kelly Deprey

CHICOPEE

Blue Spring Management
13 Center St.
Patrick Gottschlict

Family Barber Shop
212 Exchange St.
Alex N. Vazquez

Kimgi Hoops
805 Chicopee St.
Kimberly Knowlton

GREENFIELD

Baystate Home Infusion
489 Bernardston Road
Charles Ledoyt

Frans Designer Clothing Outlet
282 Main St.
Laura Chapdelaine

Sleepyls, LLC
248 Mohawk Trail
Joseph Graci

The Comical Mystery Tour
99 Elm St.
Kenneth Adams

Thin Ice Publishing
53 Prospect St.
Alan Hopkins

HOLYOKE

ABC Pizza
2233 Northampton St.
Jamal Alkattan

Banner Queen
16 Grover St.
Amy J. Quest

DKNA Window Cleaning & More
1010 Dwight St.
Jason Nieznojko

Nailtique
50 Holyoke St.
Stacie Pride

Ridden Staffing
15 Vernon St.
Vic Ridden

Rowan’s
1850 Northampton St.
Erica R. Leahy

Shepard Renovations
542 Rock Valley Road
Michael Shepard

Teanana
50 Holyoke St.
Annie Berkovicz

Verizon Wireless
50 Holyoke St.
Maria Chambers

SPRINGFIELD

American Tire Services
160 Tapley St.
Robert Vanzandt

Auntie Agi Alteration Service
1173 Sumner Ave.
Agnes B. Akoto

Brother Hood on the Move
1500 Main St.
Andrew R. Keton

Carpio Tax Service
340 Main St.
Katy M. Carpio

Civic Center Convenience
1369 Main St.
Nafees A. Awan

Clemente’s Bar & Grill
90 Worthington St.
Paul Ramesh

Creative Lengths
2 Chestnut St.
Joanna Matos

D & B Towing
141 Carver St.
Flor I. Torres

Dona Laura Restaurant
344 Bay St.
Glenny Gonzalez

Eat Bistro, LLC
607 Page Blvd.
Robert F. Lindsey

El Rincon Restaurant
332 Main St.
Efrain M. Fernandez

Eldorado
817 State St.
Suk Forrester

FJR Towing & Transport
250 Albany St.
Francisco Roman

Forest Park Real Estate
668 Dickinson St.
Son Vo

Foundation for TJO Animal Hospital
66 Industry Ave.
Thomas J. O’Connor

Fufu’s Beauty Supply
942 State St.
Dine F. Amadou

GK Watuku Transportation
138 Price St.
Gregory K. Watuku

Grimaldi, Inc.
1121 East Columbus Ave.
Luciano J. Grimaldi

JJ Beauty Salon
1614 Main St.
Yoanda Carpio

JC Home Improvement
159 Tyler St.
Jose Claudio

Jezy’s Cake & Wedding
26 Bancroft St.
Jezenia Delgado

Jon M. Starr Landscape
72 Sunapee St.
Jon M. Starr

WEST SPRINGFIELD

All in One Home Improvement
127 Warren St.
Sandro Scirocco

Creative Alteration
42 Merrick St.
Diana Kovaliuk

Pet Supplies Plus
175 Memorial Ave.
PSP Stores, LLC

Please Inc.
935 Riverdale St.
Kui Lin

Bankruptcies Departments

The following bankruptcy petitions were recently filed in U.S. Bankruptcy Court. Readers should confirm all information with the court.

Archambault, Shirley E.
1015 Baptist Hill Road
Palmer, MA 01069
Chapter: 7
Filing Date: 10/03/14

Bleau, Heath A.
Bleau, Angela M.
1022 Park St.
Palmer, MA 01069
Chapter: 7
Filing Date: 10/03/14

Cabana, Ronald J.
14 Doane Ave.
Agawam, MA 01001
Chapter: 7
Filing Date: 10/02/14

Cormier, Kurt J.
Cormier, Denise R.
69 Peros Dr.
Agawam, MA 01001
Chapter: 13
Filing Date: 10/06/14

Cross, Andrew E.
409 River Road
Agawam, MA 01001
Chapter: 7
Filing Date: 10/02/14

Duprey, Mark W.
18 Harrison Ave.
Greenfield, MA 01301
Chapter: 7
Filing Date: 10/06/14

Finnell, John C.
48 Lake Mattawa Road
Orange, MA 01364
Chapter: 13
Filing Date: 10/09/14

Flashner, April Ann
a/k/a Talkowski, April
136 Fryeville Road
Orange, MA 01364
Chapter: 7
Filing Date: 10/08/14

Foley, Lisa A.
19 Wildflower Dr.
Ware, MA 01082
Chapter: 7
Filing Date: 10/03/14

Girard, Wayne Alan
Girard, Lisa Jean
a/k/a Lyons, Lisa Jean
1506 Windsor Road
Cheshire, MA 01225
Chapter: 7
Filing Date: 10/02/14

Goshea, Katie M.
95 Vermont St.
Holyoke, MA 01040
Chapter: 13
Filing Date: 10/08/14

Hahne, Carl
Hahne, Susan M.
12 Alcove St.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 10/14/14

Hampden County Physicians, Inc.
354 Birnie Ave.
Springfield, MA 01107
Chapter: 11
Filing Date: 10/02/14

J.R. Saloon
Route 63 Roadhouse
Gershman, Jessica Lynn
49 Mormon Hollow Road
Millers Falls, MA 01349
Chapter: 7
Filing Date: 10/08/14

Jimenez-Riddell, Martha G.
a/k/a Riddell, Martha G.
a/k/a Moraga, Martha G.
224 Froman St.
Athol, MA 01331
Chapter: 13
Filing Date: 09/30/14

Kargearies Indexing
Karp, Sandra Rae
345 East St. Apt. B
Easthampton, MA 01027
Chapter: 7
Filing Date: 10/06/14

Kieliszek, Judith K.
23 Corey Colonial
Agawam, MA 01001
Chapter: 7
Filing Date: 10/09/14

Korotchenko, Maria
1528 North Main St., 3rd Fl.
Palmer, MA 01069
Chapter: 7
Filing Date: 10/03/14

Leclair, Robert R.
Leclair, Hilary J.
a/k/a Clough, Hilary J.
PO Box 304
Thorndike, MA 01079
Chapter: 7
Filing Date: 10/02/14

Legge, Thomas Stanley
493 Elm St.
Pittsfield, MA 01201
Chapter: 7
Filing Date: 10/07/14

Londono, Elvia Luz
1259 North Westfield St.
Feeding Hills, MA 01030
Chapter: 7
Filing Date: 10/10/14

Major, Renner E.
237 Arnold Ave.
Springfield, MA 01119
Chapter: 7
Filing Date: 10/03/14

McWade, Brendan W.
226 Fountain St.
Springfield, MA 01108
Chapter: 7
Filing Date: 10/03/14

Moise, Marjorie
48 Merrill Road
Springfield, MA 01119
Chapter: 7
Filing Date: 10/03/14

Murphy, Paul J.
Murphy, Angela M.
1199 Northampton St.
Holyoke, MA 01040
Chapter: 7
Filing Date: 09/30/14

O’Donnell, Brian V.
27 Pomeroy Meadow Road
Southampton, MA 01073
Chapter: 7
Filing Date: 10/15/14

Passidakis, Pamela J.
229 Green Ave.
Belchertown, MA 01007
Chapter: 13
Filing Date: 09/30/14

Pedro, James Michael
229 Mohawk Trail
Florida, MA 01247
Chapter: 7
Filing Date: 10/01/14

Polished Nail & Hair Gall
Ekstrand, Jonathan H.
Ekstrand, Mary T.
363 Doe Valley Road
Athol, MA 01331
Chapter: 13
Filing Date: 10/09/14

Porter, Andrew William
Porter, Lisa Marie
61 Fifth St.
Turners Falls, MA 01376
Chapter: 7
Filing Date: 10/10/14

Rivera, Aida I.
PO Box 4228
Springfield, MA 01101
Chapter: 7
Filing Date: 10/15/14

Walker, John A.
141 Manor Court
Springfield, MA 01118
Chapter: 7
Filing Date: 10/10/14

Wentworth, Stephanie R.
103 Hardwick Pond Road
Hardwick, MA 01037
Chapter: 13
Filing Date: 10/15/14

Building Permits Departments

The following building permits were issued during the month of November 2014.

AGAWAM

Chris Wargo
601 Silver St.
$22,000 — Install replacement windows

Coopers Commons
159 Main St.
$5,000 — New means of egress

Dunkin Donuts
389 Main St.
$230,000 — New restaurant

CHICOPEE

Chicopee DPW
63 1/2 Main St.
$165,000 — Upgrade River Mills Pump Station

GREENFIELD

Franklin Medical Center
48 Sanderson St.
$10,000 — Renovations to remove walls and door

Greenfield Savings Bank
400 Main St.
$13,000 — Repairs

Northeast Biodiesel Company
179 Silvio O Conte Dr.
$798,000 — Interior renovations for office space

Sophia Koblinski
226 Federal St.
$14,000 — Interior renovations

SOUTH HADLEY

Top Tier Site
9 Mulligan St.
$3,000 — Replace antenna

SPRINGFIELD

AHAP, LLC
1163 Main St.
$15,000 — Exterior repairs

City of Springfield
121 West St.
$98,000 — Renovations to provide locker rooms

Friends of the Homeless
769 Worthington St.
$30,000 — New roof

Hampden Bank
19 Harrison Ave.
$96,000 — New roof

Springfield Hobby Club
1475 Roosevelt Ave.
$6,350 — Interior renovations

Yukon group
101 Wason Ave.
$856,000 — Interior fit-up for new tenant

WEST SPRINGFIELD

Bel-Mar Insurance
138 Memorial Ave.
$85,500 — New roof

Cerrato’s Pastry Shop
255 Elm St.
$12,000 — Repair stucco facade on front of building

Briefcase Departments

DevelopSpringfield to Create Downtown Innovation Center
SPRINGFIELD — Gov. Deval Patrick’s recent announcement of $2 million in MassWorks Infrastructure Program funding to MassDevelopment marks a critical step toward the creation of the Springfield Innovation Center. The project is a collaboration between DevelopSpringfield, the state Executive Office of Housing and Economic Development, MassDevelopment, the city of Springfield, Valley Venture Mentors, the Springfield Innovation Hub, and MassMutual. “The Patrick administration has been committed to providing support to communities like Springfield so that they can grow and prosper,” said Secretary of Housing and Economic Development Greg Bialecki. “Revitalizing a community through infrastructure improvements will make it easier for businesses to grow and communities to flourish.” The project includes rehabilitation of more than 16,000 square feet of mixed-use space, which will include a 9,000-square-foot business-accelerator program with co-working, presentation, and function space and an innovation café, as well as additional office space. “We are really looking forward to collaborating on this project,” said Paul Silva, co-founder of Valley Venture Mentors. “This new space will provide a home that will bring together more than 50 startups a year to collide with each other, investors, customers, and the local business community.” The Springfield Innovation Hub’s goal is to create a series of “watering holes” throughout the Pioneer Valley with the flagship location being in downtown Springfield, said Delcie Bean, founder of the Springfield Innovation Hub. “These cafés will cater to audiences ranging from students to professors, business people to entrepreneurs, and just about anyone else looking for a cool, energetic spot to grab a coffee, have a meeting, or meet a friend. We will be featuring a mix of high-tech and low-tech solutions that will create a space that is both exciting and approachable. The objective of these watering holes is to create concentrations of energy and people where ‘collisions’ can occur. The Springfield Innovation Hub will be a 501(c)(3) organization which seeks only to spur economic growth and development by creating centers for energy, collaboration, and collision.” DevelopSpringfield purchased a building earlier this month at 276-284 Bridge St. in a block of historic buildings known as the Trinity Block. On Oct. 20, the Springfield City Council approved the sale of a vacant adjacent building at 270-272 Bridge St. to DevelopSpringfield in the same block to support the project. Funds to advance the development of this project, including property acquisition and rehabilitation of the two buildings, have been provided by the Commonwealth through a MassWorks Infrastructure Program grant to MassDevelopment by MassMutual. “Less than 500 feet around the corner from 1550 Main, the Springfield Innovation Center will represent an exciting addition to the city of firsts,” said MassDevelopment President and CEO Marty Jones. “MassDevelopment appreciates this vote of confidence in us from MassWorks, and looks forward to partnering with Mayor [Domenic] Sarno, DevelopSpringfield, and the local business community to continuing to make downtown Springfield a more attractive destination for businesses old and new alike.” Planned rehabilitation includes the installation of an elevator, window restoration and replacement, mechanical-system upgrades, re-roofing, and re-pointing on the front exterior and interior fit-out for Valley Venture Mentors’ business accelerator and office space. “The Springfield Innovation Center is conceived as a cornerstone of downtown Springfield’s newly designated Innovation District, building on the legacy of the area’s 19th-century history of industry and innovation, a wealth of architecturally significant historic buildings, and proximity to the downtown core,” said Jay Minkarah, President and CEO of DevelopSpringfield.

Western Mass. Sports Commission Launches ‘Fan in a Can’ Initiative
SPRINGFIELD — The Western Mass. Sports Commission (WMSC), a division of the Greater Springfield Convention and Visitors Bureau (GSCVB), recently put together a memorable direct-mail campaign called “Fan in a Can,” providing rights holders with all of the necessities they need to be a fan … literally. With plenty of indoor and outdoor facilities to choose from, along with the area’s outstanding attractions, full complement of lodging and restaurants, easy accessibility, and great affordability, Western Mass. offers everything event planners need to host an unforgettable and highly successful event. Close to 200 cans are in the process of being mailed out across the nation to senior-level planning executives within sports organizations for all types of events from disc golf, rowing, and bowling to more traditional sports like soccer and basketball. The eye-catching tin can includes a foam finger that screams “we’re #1,” a pom-pom, a cowbell, a temporary tattoo, a Lands End winter beanie, and a printed, call-to-action sales piece. “We hope that, by doing such a fun and interactive direct-mail piece, potential event planners who would not have considered Western Mass. as a location for their next event will now reach out and have a conversation with us about bringing their event to our area,” said Mary Kay Wydra, president of the GSCVB. “On behalf of the Western Mass. Sports Commission, we look forward to working with event planners and are excited to bring a diverse mix of sports to the area.” The WMSC will be at TEAMS Expo in Las Vegas in November where rights holders will be able to find a Fan in a Can on display and speak to a representative from this region regarding hosting potential events. For regional information, visit the GSCVB website at www.valleyvisitor.com, or contact Director of Sales Alicia Szenda at (413) 755-1346 or [email protected] to plan your next sports event.

Construction Employment Rises in Most Metro Areas
WASHINGTON, D.C. — Construction employment expanded in 236 metro areas, declined in 53, and was stagnant in 50 between September 2013 and September 2014, according to a new analysis of federal employment data released by Associated General Contractors of America. Association officials said that, as firms expand their payrolls, many are finding a limited supply of available qualified workers. “It is good news that construction employment gains have spread to more than two-thirds of the nation’s metro areas,” said Ken Simonson, chief economist for the association. “But there is a growing risk that contractors in many of these regions will have trouble finding qualified workers to complete the rising volume of projects.” According to a recent construction-industry survey conducted by the association, 83% of construction firms report having a hard time finding qualified craft workers. They called on federal, state, and local officials to act on the measures outlined in the association’s workforce-development plan to make it easier to establish new programs designed to prepare students for high-paying careers in construction.

Grants Awarded for Workforce-development, Job-training Efforts
SPRINGFIELD — In July 2014, the city of Springfield issued an RFP soliciting proposals from providers for job training and workforce development. As a result of this solicitation, the city is awarding a total of $250,000 in HUD Community Development Block Grant Disaster Recovery (CDBG-DR) funds to three separate agencies to provide job-training and workforce-development programs to residents of disaster-impacted neighborhoods. There will be a special focus on recruiting residents of the Six Corners and South End neighborhoods, as the residents of these neighborhoods face multiple barriers to employment, and both areas were heavily impacted by both the long- and short-term effects of the natural disasters that occurred in 2011. Training Resources of America will receive $85,100; Springfield Technical Community College will receive $94,449; and Window Preservation, LLC, in partnership with the Hampden County Sheriff’s Department, will receive $70,451. “Providing education and job training to our residents is vital in our efforts in knocking down poverty and crime,” said Mayor Domenic Sarno. “Whenever we can step up and provide opportunity, it is a win-win for us all.” The city anticipates that the contracted organizations will provide training to a minimum of 100 Springfield residents. The programs will involve a variety of educational instruction subjects, including high-school-equivalency preparation, English language, math, computers, customer service training, and more. The varied programs will prepare and enable trainees to obtain permanent positions in fields such as educational and health services, food service, leisure and hospitality, social assistance, wholesale and retail trade, financial and business services, insurance and real estate, office and administrative support, accounting, bookkeeping, payroll services, legal services, advertising, manufacturing, asbestos/lead abatement, and construction.

Springfield Museums Announce Major Grants to Fund Renovations
SPRINGFIELD — The Springfield Museums have received two major grants to fund exterior renovations to the William Pynchon Memorial Building (formerly known as the Connecticut Valley Historical Museum). Through $120,000 from the Cultural Facilities Fund of the Massachusetts Cultural Council and another $50,000 from the Beveridge Family Foundation Inc., the Museums will be able to repair and restore the building’s slate roof, replace its gutters, rebuild its shutters and dormers, and paint the building in accordance with historical-preservation standards. Renovations to the building have already commenced, with completion targeted for the spring of 2015. The ultimate goal of the renovation is to reclaim the museum’s aesthetic appearance and prepare it for the installation of an exhibition honoring the life and work of Theodor Geisel (Dr. Seuss). Working in close collaboration with community leaders and educators, the museums plan to design and build a literacy-based, interactive exhibition titled “The Amazing World of Dr. Seuss” that will make his works come alive for children and their families, while also helping to boost Springfield’s profile as a regional and national destination. “The Pynchon Memorial Building is an integral component of the architectural landscape of the Quadrangle and cultural life of downtown Springfield, and we’re deeply indebted to the Massachusetts Cultural Council and the Beveridge Family for their help in reviving this elegant building,” said Springfield Museums Vice President Kay Simpson. Named after the founder of Springfield, the William Pynchon Memorial Building was built in 1927 to house the extensive collections of the Connecticut Valley Historical Society. Designed by Springfield architect Max Westhoff, the building exemplifies the Georgian Colonial Revival style that was popular in the early 20th century and reflected the prevailing attitudes about the importance of preserving and interpreting America’s colonial past. The central doorway has a ‘broken scroll’ pediment, pineapple centerpiece, and flanking pilasters, all characteristic hallmarks of Connecticut Valley homes of the 18th century. The Massachusetts Cultural Facilities Fund is a program of the Commonwealth of Massachusetts, administered through a collaborative arrangement between MassDevelopment and the Massachusetts Cultural Council.

Mullins Center Hosts Toy Drive to Benefit Children
AMHERST — The Mullins Center and Global Spectrum Charities have partnered with Toys for Tots to host the Holidaze Toy Drive, running through Saturday, Nov. 29. The goal of the drive is to collect new toys for less-fortunate children during the holidays. Gearing up for the “Cirque Dreams Holidaze” performance at the Mullins Center on Thursday, Dec. 11, the venue is hosting this toy drive to tie into the performance. Members of the public are urged to drop items off at the Mullins Center box office Monday through Friday between 9 a.m. and 5:30 p.m. and Saturday between 10 a.m. and 2 p.m. Everyone who donates a toy will receive $5 off their ticket to see “Cirque Dreams Holidaze” on Dec. 11.

AMA Supports Regulation to Restrict E-cigarettes
DALLAS — As electronic cigarettes continue to gain popularity among youth in the U.S., the American Medical Assoc. (AMA) is reinforcing its support for regulatory oversight of e-cigs. The nation’s largest physician organization adopted new policy that would establish the minimum legal purchase age of 18, place marketing restrictions on manufacturers, and prohibit claims that electronic cigarettes are effective tobacco cessation tools. According to estimates from the National Youth Tobacco Survey, electronic cigarette use among middle-school and high-school students in the U.S. has grown at a rapid rate in recent years. The prevalence of those who said they’ve tried an e-cigarette doubled among both of these groups from 2011 to 2012. The survey also found that more than 263,000 middle- and high-school students who had never before smoked reported using electronic cigarettes in 2013, a threefold increase from 79,000 in 2011. “The AMA supports the FDA’s proposed rule to regulate electronic cigarettes, and we urge the federal government to implement more stringent regulations that will further protect our nation’s youth and overall public health,” said AMA member Dr. William Kobler. “The new policy will continue the AMA’s efforts to deter the sale of electronic cigarettes to minors.”

Chamber Corners Departments

ACCGS
www.myonlinechamber.com
(413) 787-1555
• Nov. 19: ACCGS Government Reception, 5-7 p.m., at the Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield. Seize this opportunity to meet with your local, state, and federal delegation in an informal setting. Cost: $50 for members, $70 for general admission. Reservations may be made online at www.myonlinechamber.com.
• Nov. 25: ACCGS Pastries, Politics, and Policy, 8-9 a.m., at the UMass Center at Springfield, 1500 Main St., 2nd floor. Featuring MassDevelopment President and CEO Marty Jones discussing “New Programs for Gateway Cities and the Effect on the Region.” Cost: $15 for members, $25 for general admission. Reservations may be made online at www.myonlinechamber.com.

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101
• Nov. 19: November Salute Breakfast, 7:15-9 a.m., at La Quinta Inn & Suites, 100 Congress St., Springfield. Cost: $20 for members, $26 for non-members.
• Dec. 4: Holiday Open House, 4:30-6:30 p.m., at the Chamber Office, 264 Exchange St., Chicopee. Sponsored by Charter Business. Free to attend for all members. RSVP requested.
• Dec. 11: Workshop 6: “Strategic Networking: Networking to Increase Profitability,” 9-11 a.m., at Days Inn, 400 Memorial Dr., Chicopee. Cost: $20 for members, $30 for non-members.
• Dec. 17: December Salute Breakfast, 7:15-9 a.m., at the Castle of Knights, 1599 Memorial Dr., Chicopee. Cost: $20 for members, $26 for non-members.

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• Nov. 18: GRIST (Get Real Individual Support Today) meeting, 9-10 a.m. at the chamber office. No fee. RSVP requested.
• Dec. 11: Holiday Dinner Dance 2014, 6 p.m. Details to follow. Comedy show, dinner, and the big raffle drawing for $5,000. Call the office to sign up for a table at (413) 527-9414.

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holycham.com
(413) 534-3376

• Nov. 18: “How to Start and Maintain Your Business: Financing Your Business,” 5:30-7:30 p.m., in the executive conference room at the Holyoke Chamber, 177 High St., Holyoke. Series sponsors: PeoplesBank, Common Capital, Mass Cultural Council/the Artery, in partnership with Holyoke Creative Arts. This workshop will explore loans, grants, and other types of funds; property and loss of income; and full-spectrum lending. Cost: $20. To sign up, call the chamber at (413) 534-3376 or visit holyokechamber.com.
• Nov. 19: Chamber After Hours, 5-7 p.m., at Slainte Restaurant, 80 Jarvis Ave., Holyoke. Great food, door prizes, 50/50 raffle, and the popular Ambassador Bake Sale. Cost: $10 for members, $15 for non-members. To sign up, call the chamber at (413) 534-3376 or visit holyokechamber.com.
• Dec. 2: “How to Start and Maintain Your Business: Accounting and Taxes,” 5:30-7:30 p.m., in the executive conference room at the Holyoke Chamber, 177 High St., Holyoke. Series Sponsors: PeoplesBank, Common Capital, Mass Cultural Council/the Artery, in partnership with Holyoke Creative Arts. This workshop with touch on what you need to save, how often taxes have to be filed, quarterly withholdings, accounting and bookkeeping, software, personal assets versus payroll management, and tax-increment financing. Cost: $20. To sign up, call the Holyoke Chamber at (413) 534-3376 or visit holyokechamber.com.
• Dec. 10: Holiday Business Breakfast, 7:30-9 a.m., at the Log Cabin Banquet and Meeting House, 500 Easthampton Road, Holyoke. Sponsored by Holyoke Gas & Electric, Health New England, Holyoke High School Madrigal Choir, and Bresnahan Insurance. Business networking while enjoying a hearty breakfast and sounds of the season. Cost: $22 for members in advance, $28 for non-members and at the door. To sign up, call the chamber at (413) 534-3376 or visit holyokechamber.com.
• Dec. 17: Chamber After Hours, 5-7 p.m., at the Delaney House. Business networking event includes a 50/50 raffle, door prizes, and money (scratch ticket) tree. Tickets: $10 for members, $15 for the public. To sign up, call the chamber at (413) 534-3376 or visit holyokechamber.com.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900
 
• Dec. 10: Joint Chamber Mixer for Greater Northampton and Amherst Area chamber members, 5-7 p.m., hosted by the Lord Jeffrey Inn, 30 Boltwood Walk, Amherst. Sponsored by Florence Savings Bank. Cost: $10 for members, $15 for non-members.
• Dec. 15: New Member Orientation, 3-4 p.m., hosted by the Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. This is the chance to tell us more about your business and how the chamber can best serve you. Cost: free.
 
GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618
 
• Nov. 19: Annual Meeting & Awards Presentation, 5:30-8:30 p.m., at East Mountain Country Club, Westfield. Event Sponsor: United Bank. Cost: $50 for chamber members, $60 for non-members. To register, call Pam at the chamber office, (413) 568-1618.

Columns Sections
Is More Accountability the Answer? Think Again

By ANN LATHAM

“We need more accountability!”

This is a familiar cry. Executives, managers, and employees alike, all frustrated by delays and incomplete work, are demanding greater accountability.

What exactly do they want? They want clear goals, follow-up, answers, and consequences. They crave order and predictability so everything can go more smoothly. If necessary, heads must roll.

It is easy to see why. The norm in most companies includes many dropped balls, missed deadlines, crossed signals, and inadequate responses to requests and problems. The frustration and demand for greater accountability are totally understandable.

If management would just tighten everything up and take control, results would be easier to achieve for all. Right? Wrong.

The solution isn’t accountability. There are far too many situations where accountability practices fail.

When the work is unfamiliar and unpredictable, strict accountability, with its black-and-white goals and black-and-white follow-up, only highlights repeated failures as employees hit one obstacle after another. Accountability doesn’t make the goals, which are merely guesses in new situations, more reasonable. It doesn’t eliminate unanticipated problems. It doesn’t magically reveal to employees what they don’t know. And it doesn’t instantly create new skills. But it does generate feelings of disappointment, stress, anger, insecurity, and injustice. It does encourage employees to invest time and energy in developing excuses at the expense of achieving results.

When the goals require contributions from many employees, strict accountability doesn’t magically reduce dependencies and create autonomy. It doesn’t increase the impact of any one employee’s tiny piece of the puzzle. It doesn’t make less-skilled employees more capable, or less-committed employees more determined. But it does pit employees against each other. It encourages us-versus-them thinking and finger pointing. And it leaves employees feeling powerless, frustrated, and overwhelmed.

And when the work lands in the hands of employees who just aren’t highly effective, strict accountability sets them up for failure, not success. It doesn’t hand these employees self-mastery, critical thinking, interpersonal skills, patience, persistence, confidence, courage, discipline, or great communication skills. It doesn’t suddenly make them superstars. But it does leave many well-intentioned, hardworking employees at the mercy of the many obstacles common to humans and complex organizations.

These are just a few examples where accountability fails. Tighten accountability for employees in these situations, and you create losers, not winners.

The Power of Commitment

Now, if all your employees are either highly effective or have highly predictable days, great autonomy, and goals over which they have total control, then accountability practices will work great for you. But when you think about it, those employees probably deliver even without much emphasis on accountability.

No, accountability is not the answer. Commitment is.

Committed employees keep on plugging, surpass goals, constantly look ahead, and give no thought to excuses for missing the mark. They help each other and don’t point fingers. They are open to honest feedback because they don’t feel threatened. They see themselves as important players, not pawns in a game where raises, bonuses, promotions, and jobs are on the line.

Committed managers help employees identify and overcome obstacles. They team up to solve problems and don’t feel the need to hold feet to the fire. They build confidence and reduce stress. And they build the commitment of their employees.

When employees and managers are truly committed, they get the job done. Somehow. Collectively. It might not be pretty, but it works. They band together. They are inventive. They are excited and determined. Often, it doesn’t even really matter who was supposed to be accountable. They succeed because of their commitment, not because of accountability practices.

When it comes to getting results, nothing is as powerful as commitment.

To generate commitment, managers must partner with their employees. They must be true partners — partners who win and lose together. Partners who are obviously on the same team.

How do partnering managers behave? They:

• Treat employees as equals, needed for mutual success, not subordinates;

• Encourage employees to take ownership of their own success, on the job and in life;

• Listen, ask, answer, and offer — and resist the temptation to do more until asked;

• Provide honest feedback so employees know where they stand, know how they can improve, and develop self-awareness and self-management; and

• View the employment relationship as a win-win deal, which is created and ended with mutual respect, professionalism, and no shame.

When managers tap into the natural accountability of partnerships, which prevents either party from letting the other down, everybody wins.


Ann Latham is the president of Uncommon Clarity Inc. She has done projects in 28 industries, and her clients include for-profit organizations, such as Hitachi, and nonprofit organizations, such as public television and Smith College. Her words of advice have appeared in 85 media sources, including Bloomberg BusinessWeek, Forbes, MasterCard.com, MSNBC.com, and the New York Times. Her writing can also be found at Ann’s Clarity App, bit.ly/anns-clarity-app, and at uncommonclarity.com.

Daily News

Berkshire Medical Center and Fairview Hospital have been recognized as 2013 Top Performers on Key Quality Measures by The Joint Commission, the leading accreditor of healthcare organizations in the U.S. BMC and Fairview were recognized as part of The Joint Commission’s 2014 annual report ‘America’s Hospitals: Improving Quality and Safety.’ BMC was cited for attaining and sustaining excellence in accountability measure performance for heart attack, heart failure, pneumonia and surgical care, and Fairview was recognized for pneumonia and surgical care.

BMC and Fairview are among 1,224 hospitals in the United States to achieve the 2013 Top Performer distinction. This is the third straight year BMC and Fairview have been recognized as Joint Commission Top Performers, making them two of only 314 hospitals nationwide to be honored for that consecutive period.

“Berkshire Health Systems has a continual commitment to achieving the highest quality in the delivery of care to our community,” said David Phelps, President and CEO of Berkshire Health Systems. “Over the past several years, BMC and Fairview have implemented evidence-based clinical processes that have been shown to improve care, and the positive outcomes our patients are experiencing are the most important measure of the success of these initiatives. Our results are why independent national organizations, such as The Joint Commission and many others recognize the level of care that BHS, our physicians, nurses and staff provide in critical areas of care. Our community can be confident that the care they receive here, right at home, is the best available.”

The Top Performer program recognizes hospitals for improving performance on evidence-based interventions that increase the chances of healthy outcomes for patients with certain conditions, including heart attack, heart failure, pneumonia, surgical care, children’s asthma, stroke, venous thromboembolism and perinatal care, as well as for inpatient psychiatric services and immunizations.

To be a 2013 top performer, hospitals had to meet three performance criteria based on 2013 accountability measure data, including: Achieving cumulative performance of 95% or above across all reported accountability measures; achieving performance of 95% or above on each and every reported accountability measure where there were at least 30 denominator cases; and having at least one core measure set that had a composite rate of 95% or above, and (within that measure set) all applicable individual accountability measures had a performance rate of 95% or above.

“We understand what matters most to patients at BMC and Fairview is the quality and safety of the care they receive and that is why we have made it a top priority to improve positive patient outcomes through evidence-based care processes,” said Diane Kelly, RN, BMC chief operating officer and Eugene Dellea, Fairview president.

“Delivering the right treatment in the right way at the right time is a cornerstone of high-quality health care. I commend the efforts of Berkshire Medical Center and Fairview Hospital for their excellent performance on the use of evidence-based interventions,” said Mark R. Chassin, MD, FACP, MPP, MPH, president and CEO of the Joint Commission.

Daily News

HOLYOKE — The Brightside Angel Campaign has long been a local holiday tradition, offering gifts with special meaning. All proceeds from the annual campaign, now in its 30th year, directly benefit those served by the programs and services of Brightside for Families and Children, now serving more than 580 children, their siblings and their families in their homes and schools with in-home counseling and family support. In addition to the traditional paper Brightside Angels, several items will be available this year including the 30th anniversary edition of the porcelain angel ornament, an angel wind chime, magnets, jewelry items and the return of the angel white chocolate lollipops. These items can be purchased throughout the day at the Holyoke Mall on Nov. 21. Further, the paper Brightside Angels will again be available at all O’Connell’s Convenience Plus locations throughout Western Massachusetts through the generosity of O’Connell’s owner Michael Sobon, the major sponsor of the campaign. “Brightside’s work is at the heart of the Mission of the Sisters of Providence Health System, offering in-home counseling, mentoring, family support and services tailored to the unique needs of each child and their family,” said Diane Dukette, Vice President of Fund Development, Sisters of Providence Health System. “Thanks to the generosity of O’Connell’s Convenience Plus, Michael and Joan Sobon, and many other supporters, Brightside is able to provide services to so many children and families in our community.” For more information, please visit www.brightsideangels.com or call the Fund Development Office at Sisters of Providence Health System, (413) 748-9920.

Daily News

WEST SPRINGFIELD — Northeast IT Systems Inc. announced that Gary Rivers has joined its team as a senior systems engineer. Rivers received an associate’s degree in Computer Systems Engineering from Springfield Technical Community College, and has been a business specialist throughout the Northeast. He has more than 10 years of experience in the IT field with numerous industries including manufacturing, medical, emergency services, architecture, and engineering. When he is not working, you can often find Rivers playing instruments such as the saxophone, violin and piano or playing all different types of sports. Even with these various hobbies, his job is where his is his true passion. Rivers enjoys the challenges his job brings, as well as the satisfaction of helping each customer. Rivers states, “When a potential problem is recognized, and the system can be adjusted or it notifies me of an issue before the client even knows about it is very satisfying. It’s like a big toy train set.”

Daily News

SPRINGFIELD — Representatives from companies that are developing new products to improve healthcare joined leaders from Baystate Health, the Massachusetts Life Sciences Center, and a host of elected officials on Nov. 14 to celebrate the opening of TechSpring, Baystate Health’s technology innovation center based in Springfield’s emerging Innovation District.

The facility will match private enterprises with partners and expertise from Baystate to take on some of healthcare’s most difficult challenges.

TechSpring owes its existence in large part to a $5.5 million grant from the Massachusetts Life Sciences Center, an investment agency charged with implementing Governor Patrick’s ten year, $1 billion Life Sciences Initiative that supports life sciences innovation, research, development and commercialization. “Being part of the innovation ecosystem that’s developing in downtown Springfield was a major incentive for us in locating here,” said Joel L. Vengco, Baystate Health’s Vice President of Information & Technology and Chief Information Officer. “There is very real potential and a strong foundation in our community for real progress in creating employment and economic opportunities in the areas of healthcare technology and informatics. The fact that these innovators and companies have come here to invest time and resources is a testament to the potential here, and we’re thrilled to be part of it.” TechSpring, which is housed at 1350 Main St. in downtown Springfield, is already hosting work between Baystate and private-industry partners to create new technology solutions and products that could be used to improve health outcomes. TechSpring’s founding sponsors and innovation partners are IBM, Premier Inc., Cerner Corp., Dell, Medecision and Mainline Information Systems. All are engaging in collaborative work and product development in the new space.

“In this space, my colleagues and their industry partners are putting information technology to work in service of better health outcomes for people here in our community and across the nation,” said Dr. Mark A. Keroack, president and CEO of Baystate Health. “They’re also working toward bringing opportunity—a real potential for better economic health—for our city and our community. We’re very proud to be here downtown, and we’re proud of the partnerships on display, with industry, with academia and with government.” In line with Governor Deval Patrick’s vision, the Massachusetts Life Sciences Center has made capital investments from Cape Cod to the Berkshires,” said Massachusetts Secretary of Housing & Economic Development Greg Bialecki. “The investment in TechSpring will help Springfield to benefit from the growth opportunities in our innovation economy.” Baystate Health recently selected Premier, based in Charlotte, N.C., to support TechSpring by integrating payer, provider and other healthcare data from participating innovators within a structured collaborative environment. Using Premier’s integrated business intelligence platform PremierConnect® Enterprise, innovators can easily access and manipulate data for testing and scaling new HIT solutions.

TechSpring offers partners flexible space to work and the ability to collaborate directly with care providers from Baystate Health on their projects, assessing the needs to be met in today’s healthcare environment, and testing potential responses to those needs. Developers can safely and securely pilot software and device technologies in a real-world healthcare environment to determine if their solutions are likely to succeed. Within its 10,000-square-foot downtown Springfield facility, TechSpring also offers co-working, office and event space in flexible month-to-month memberships for anybody working at the intersection of technology and healthcare. Interested parties should sign up for a tour at techspringhealth.org.

CarePort Health, based in Boston, is another innovation partner. CarePort enables providers to optimize post-acute outcomes and costs by guiding patients across the care continuum and tracking their recovery in real-time. It has been implemented in leading health systems, physician groups, accountable care organizations and post-acute providers.

“The strong culture of innovation was what first attracted us to Baystate,” said Dr. Lissy Hu, co-founder and CEO of CarePort. “The creation of TechSpring further demonstrates Baystate’s commitment to improving healthcare delivery and willingness to share its resources with young companies who are tackling healthcare’s most pressing problems. We are excited to continue working with the Baystate Health system to improve post-acute outcomes.” Susan Windham-Bannister, president of the Mass. Life Sciences Center, told those gathered at the grand opening that TechSpring is “a facility where economic development and healthcare come together. “Through our capital program the MLSC has invested more than $300 million across the entire Commonwealth to create resources that strengthen regional capacity for life sciences innovation,” said Windham-Bannister. “The TechSpring facility will be a unique resource that leverages the strengths of Baystate Health, and fosters collaboration with industry in developing new life sciences and health technologies.”

Dr. Evan Benjamin, senior vice president for Healthcare Quality and Population Health at Baystate Health, agreed. “The use of data has long played a key role in influencing our care for individuals; now, we’re really recognizing its potential to improve the quality of care for populations of people,” he said. “The work being done at TechSpring has the potential to make major contributions to our understanding of the best approach to caring for chronic conditions that affect communities here in western Massachusetts, across the country and the world.” Dave Lasseter, Mainline Information Systems vice president, said his company and IBM are proud to be a core partner sponsor of TechSpring. “Not only will Mainline provide operational funding and technical resources to help run and man the Innovation Center but also to develop key use-cases,  IP and Analytics which will inevitably lower cost and increase patient outcomes,” he said. “The healthcare solutions developed in the center will allow Baystate, IBM and Mainline to show how other hospitals and healthcare systems can benefit from the use of Big Data and analytics to improve quality of care, control costs and deliver critical reports needed to improve patient care. The goal is to eventually offer cloud- based solutions for smaller regional hospitals and clinics that can’t afford such technology and infrastructure overhead.” Mainline, based in Tallahassee, Fla., recommends, designs, and supports IT solutions that help businesses increase their effectiveness.

Amid the large-scale transition to accountable and value-based care, Medecision is the leading provider of population health and connected care technology, and services for organizations including health plans, hospitals, thousands of physicians and millions of consumers. Medecision is based in Dallas, Los Angeles and Philadelphia. “Medecision is thrilled to be a founding sponsor of TechSpring,” said Deb Gage, the company’s president and chief executive officer. “As care management and care collaboration become more of the standard in patient-centered care, we are looking forward to accelerating the discovery of such population health innovations at TechSpring.” TechSpring’s location in Springfield’s downtown Innovation District provides participants the opportunity to exchange ideas and experiences with other innovators working in close proximity.

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WILBRAHAM — Monson Savings Bank will conduct a complimentary workshop titled “Market Update & End of Year Investment Strategies” on Tuesday, Dec. 2, from 5 to 6:30 p.m. at the Gardens of Wilbraham at 2301 Boston Road, Wilbraham.

This event, free and open to the public, will be presented by Steven Russo, CFA, executive vice president and senior investment officer at Plimoth Investment Advisors. The event is designed to give people an informed, objective, and balanced explanation of what’s going on with the markets and in our economy.

“We’re very pleased to be offering this event at this time, particularly given the recent volatility in the stock market,” said Steven Lowell, President of Monson Savings Bank. “Steve Russo is extremely knowledgeable, a good speaker, and he has no agenda other than to provide objective information.”

Russo has the overall responsibility for directing investment policy and managing the day-to-day activities of the investment team at Plimoth Investment Advisors. He has more than 20 years of experience in managing investment portfolios and has worked at some of the largest investment institutions worldwide. At Plimoth Investment Advisors, he works with both individual and institutional investment clients, determining asset-allocation policy, conducting security analysis, and managing client portfolios to meet their specific needs and circumstances. He holds a bachelor’s degree in economics and a master’s degree in finance, both from Suffolk University. He is a recipient of the chartered financial analyst (CFA) designation.

Those interested in attending may RSVP by contacting Anna Driscoll at (413) 267-1221 or [email protected]. Seating is limited, and refreshments will be served.

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AMHERST — A new grant will allow fisheries oceanographer Molly Lutcavage, director of the Large Pelagics Research Center (LPRC) at UMass Amherst’s Gloucester Marine Research Station, with postdoctoral fellow Angelia Vanderlaan and colleagues, to design, conduct, and analyze the first autonomous aerial vehicle surveys of Atlantic bluefin tuna to provide fishery-independent regional estimates of their numbers.

Funded recently by the National Oceanic and Atmospheric Administration (NOAA) with a one-year, $145,694 grant, she and her team will develop new analytical techniques next season to provide a more quantitative method of estimating the size and number of individuals within surface schools of the most important commercial tuna species in the Atlantic. At present, these estimates are made subjectively by observers and/or spotter pilots.

“The goal is to combine high-resolution, aerial imagery taken using an unmanned aerial vehicle with sonar acoustic surveys to improve the quality of Atlantic bluefin tuna-stock assessments,” said Lutcavage. “To achieve this, we’ll need to complete some smaller pilot studies to make sure the techniques we plan to use are giving us accurate information and to allow us to remove biases inherent in aerial surveys.”

Lutcavage’s research group is one of NOAA’s pilot research groups in the use of a hexacopter, or remote-controlled aerial vehicle, to study fish in natural conditions at sea. These small, maneuverable craft carry a high-resolution camera mounted in the belly, to hover over schools of tuna, allowing researchers to photograph and later count individuals in the group. Coupled with sonar, the new aerial survey tool should offer an unmatched, detailed picture of bluefin tuna populations in the north Atlantic. They nicknamed their aerial vehicle WASABI, for Water Imaging Aerial Surveying Automated Biological Instrument.

“We are doing this work in collaboration with NOAA’s Northeast Fisheries Science Center fisheries acoustics expert, Mike Jech, and University of New Hampshire Center for Coastal and Ocean Mapping staff — sonar expert Tom Weber and aerial ocean mosaic mapping expert Yuri Rzhanov,” she said. “It’s the result of a 20-year attempt to focus on developing direct assessment capability.”

As usual for the LPRC, Lutcavage’s Gloucester-based research team will collaborate with long-term tuna-research partners and stars of television’s Wicked Tuna series, Captain Bill “Hollywood” Muniz and his spotter, Mark Brochu. Wayne Perryman, leader of a NOAA project using hexacopters to study killer whales off the coast of British Columbia, is advising the UMass Amherst group on this project.

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HOLYOKE — CISA (Community Involved in Sustaining Agriculture) will present a broad-ranging panel discussion, titled “Our Farms, Our Food: the Future of Local Food in Hampden County,” concerning the future of local agriculture and the local food movement in Hampden County, on Wednesday, Nov. 19, from 6:30 to 8 p.m. at the Holyoke Senior Center.

A region with rural farmland, changing suburban landscapes, and vibrant urban-agriculture projects, Hampden County has unique challenges and opportunities for farmers and for consumers interested in local food, hunger, and sustaining farm businesses and land. Speakers include Elizabeth O’Gilvie of Gardening the Community, Gene Kosinski of Kosinski Farms, Karen Randall of Randall’s Farm and Greenhouse, and Margaret Christie of CISA.

This event is free and open to the public, and light appetizers will be provided. To RSVP by Nov. 17 or for more information, contact Claire Morenon at (413) 665-7100, ext. 16.

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HOLYOKE — This December, Wistariahurst museum will host a fun-filled Holiday Tea, as well as a weekend of Nutcracker performances.

The Holiday Tea is slated for Saturday, Dec. 7 from 2 to 3:30 p.m. Sip tea in Belle’s beautiful music room accompanied by live music played on the grand piano by local pianist David Stukus. See the historic mansion in festive décor, and enjoy a select variety of teas and luscious sweets. Tickets are $10 for members, $12 for non-members, and can be purchased online at www.wistariahurst.org or by calling the museum at (413) 322-5660.

The museum will also present “Nutcracker & Sweets” with the Massachusetts Academy of Ballet on Friday, Saturday, and Sunday, Dec. 12, 13, and 14. Join us in imaging the ballet as it might have been produced in the 1890s when the Skinner family lived at Wistariahurst. Student dancers will perform the magical story filled with lively choreography and accompanied by Tchaikovsky’s enchanting score. Sparkling dancers and sugarplum fairies will alight, mice will scamper, snowflakes will scatter, colorful nutcracker soldiers will march, and more.

This event is sponsored by New England Public Radio and the NEPR News Network. For show times, visit www.wistariahurst.org or call the museum at (413) 322-5660. Reservations are necessary. Tickets cost $12.50, or $3.50 for children 8 and under (children are seated on the floor).

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SPRINGFIELD — More than 100 choral voices, an audience sing-along, and a chorus line of tap-dancing Santas — all that and more is on the slate for the Springfield Symphony Orchestra’s annual “Home for the Follidays” concert at Symphony Hall. On Dec. 6, guest conductor Harvey Felder will lead members of the Springfield Symphony Orchestra and renowned Jeans ‘n’ Classics vocalists Gavin Hope and Andrea Koziol in delivering a festive musical celebration with a hint of rock.

The evening’s holiday performance will continue this year’s partnership with Jeans ‘n’ Classics, star performers in the arts and entertainment scene, who combine popular sounds with the power of a world-class symphony. The evening will combine such Christmas standards as “Have Yourself a Merry Little Christmas” and “The Christmas Song”; Hanukkah favorites including “Unending Flame” and “Hal’lulu”; and seasonal selections like “Let it Snow” and “Sleigh Ride.” The Jeans ‘n’ Classics vocalists will lend their talents to orchestral arrangements of “I Listen to the Bells,” “Santa Baby,” and more. The show will also feature the return of the SSO’s Tap Dancing Santas, under the direction of choreographer and dance instructor David Michael Bovat, plus special guest cantor Martin Levson from Sinai Temple in Springfield, as well as a visit from St. Nick himself.

The evening will also feature the SSO’s 12th annual silent auction, a fund-raising event that benefits its educational and outreach programs. Auction items include spa packages, ski lift tickets, a getaway weekend, restaurant gift cards, and much more. Items will be available for browsing and bidding before the performance and during intermission, and winning bidders may claim their items immediately following the concert.

The SSO will also continue its tradition of supporting Springfield’s Children’s Study Home with a toy drive. On concert night, audience members are encouraged to make the holidays a little happier for local families in need by bringing a donation of a new, unwrapped toy. Collection bins will be available on the lobby level at Symphony Hall.

“Home for the Follidays” will begin at 7:30 p.m., with doors opening at 6 p.m. The show’s guest sponsors are Lenox and Big Y, whil the guest artist sponsors are the Gaudreau Group and DIF Design. Media Sponsors are ABC40 and BusinessWest. MassMutual Financial Group is the official sponsor of the 71st concert season. For group and individual tickets, call the Springfield Symphony Box Office at (413) 733-2291 or visit in person at 1350 Main St., Springfield. Tickets are also available online at tickets.springfieldsymphony.org.

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WEST SPRINGFIELD — Kathy Picard, the recipient of the 2014 William Pynchon Award, will be honored Thursday, Nov. 20 from 6 to 9 p.m. at Chez Joseph in Agawam.

The honor, bestowed annually since 1915 by the Advertising Club of Western Massachusetts, recognizes individuals from the region who have demonstrated exceptional community service with compassion, humility, and grace. A survivor of child sexual abuse, Picard has transformed her painful past into community activism aimed at raising awareness in all areas of child safety, using her strength and activism to help change laws, improve resources, and put better protection in place. She will be inducted into the Order of William Pynchon during the 99th annual program, becoming the 200th distinguished individual to be presented with the award.

The awards program, emceed by WWLP 22News anchor Rich Tettemer, begins at 7 p.m. following a cocktail hour from 6 to 7 p.m. Seating is available at $70 per person, and tables of 10 are available. To make a reservation, call (413) 736-2582, e-mail [email protected], or register online at adclubwm.org/events.

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HOLYOKE — Meyers Brothers Kalicka, P.C. announced the membership of Senior Associate Thomas Dowling in the Assoc. of Certified Fraud Examiners. Requirements for the certification include meeting the ACFE’s character, experience, and educational requirements and demonstrating knowledge in four areas critical to the fight against fraud: fraudulent financial transactions, fraud prevention and deterrence, legal elements of fraud, and fraud investigation.

“Fraud is a real issue for all organizations,” Dowling said. “As a certified fraud examiner, I am looking to help organizations understand fraud, assess their fraud risks, and provide tools and services to prevent, detect, and correct fraudulent behaviors.”

Howard Cheney, MBK partner and director of Auditing and Accounting, called Dowling “a great asset to the firm. With his new certification, he can provide our clients with the vigilant protection they need in today’s business landscape.”

Dowling graduated magna cum laude with a bachelor’s degree in accountancy from Bentley University and continued at Bentley to earn his master’s degree in taxation, graduating with high distinction. In addition to his new ACFE certification, he is a member of AICPA, MSCPA, and the Beta Gamma Sigma International Business Honor Society. He can be reached at (413) 322-3494 or [email protected].

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PITTSFIELD — Berkshire Bank Foundation announced that it has awarded $46,225 in grants to nine Pioneer Valley nonprofit organizations during its third-quarter grant cycle. The grant receipients include:

• Amherst Survival Center, to support its Emergency Food Pantry Summer Boost program;
• Holyoke Community College, to support its Center for Health Education outreach programs;
• Jewish Geriatric Services in Longmeadow, to support its Project Transformation campaign;
• Springfield Boys & Girls Club, to support its Teen Enrichment Program;
• Girls Inc. of Holyoke, to support its Literacy First Initiative;
• HAP Inc. in Springfield, to support its First Time Homebuyer and Counseling program;
• YMCA of Greater Springfield, to support its Early Learning Center revitalization project;
• Springfield Symphony Orchestra, to support its Education Connection concert series; and
• Springfield Partners for Community Action, to support its first-time homebuyer program.

“We are excited to make grant awards to these diverse nonprofit organizations that are all doing important work to contribute to the economic, education, and social vitality of our Pioneer Valley community,” said Lori Gazzillo, vice president and foundation director. “We are proud to play a small role in all of their efforts and look forward to working together to make our communities stronger.”

In addition to financial support, the X-TEAM, the bank’s award-winning employee-volunteer program, provides employees with paid time off to volunteer during regular business hours. In 2013, 70% of Berkshire Bank’s employees donated in excess of 40,000 hours of service to benefit community organizations across the bank’s service area. Due to its substantial commitment to the community through financial support and corporate volunteerism, Berkshire Bank was recognized by Boston Business Journal as one of Massachusetts’ most charitable companies.

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WILLIAMSTOWN — Marilyn and Carl Faulkner, former owners of the Williams Inn in Williamstown, were awarded the NEIRA Life Membership Award at the NEIRA (New England Inns and Resorts Assoc.) annual meeting.

The Faulkners owned and managed a number of inns and hotels throughout New England. Carl attended Bentley University and began his career in hospitality shortly after graduating, starting out as a lobby porter, followed by an elevator operator, and then a relief doorman. By 1965, he was assistant manager of a Ramada Inn, advancing to general manager by 1967.

Carl and Marilyn were married in 1967, and in 1968 they began running their first inn, the Governor Bradford Motor Inn in Plymouth. The Faulkners, staples in the New England hospitality industry for decades, began managing the Williams Inn in 1979, running the property until their retirement in 2014. They received the award for their tourism-industry work and participation with NEIRA throughout their careers.

NEIRA is a collection of more than 250 independently owned and operated lodging properties throughout New England. NEIRA life members are individuals who have been active members of the association for at least 10 years and have since retired from the hospitality business.

Today, the Williams Inn is owned by Williams College and managed by Main Street Hospitality Group. For more information, call (413) 458-9371 or visit www.williamsinn.com.

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NORTHAMPTON — The trees in the Healing Garden at Cooley Dickinson Hospital will again be aglow this holiday season, and a lighting ceremony on Sunday, Nov. 23, at 4:30 p.m., will kick off the 15th annual Trees of Love & Thanksgiving fund-raising campaign.



Community members are invited to remember or honor a loved one through a donation of $15 per individual to the Trees of Love & Thanksgiving, a project of the Cooley Dickinson Hospital Auxiliary and Pastoral Care. Proceeds from this annual fund-raising initiative support the purchase of equipment that enhances patient care at Cooley Dickinson. Funds raised in 2014 will provide infant car beds, which are critical to ensuring the safety of underweight babies, and will support an infusion bay in the hospital’s new comprehensive Mass General Cancer Center at Cooley Dickinson Hospital. Previous Trees of Love campaigns have supported 3-D mammography, which provides earlier cancer detection; and infant car beds.

Those wishing to donate can pick up a form at any hospital information desk or download a form. In addition to lights on the trees in the Healing Garden, the names of those being honored and remembered will be posted in the corridor adjacent to the hospital’s main lobby.

The Cooley Dickinson Auxiliary supports the hospital in its commitment to provide quality healthcare for the community through volunteerism, fund-raising, and advocacy. For more information, e-mail [email protected].

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AGAWAM — Two Massachusetts businesses were selected as Employer of Choice Award recipients by the Employers Assoc. of the NorthEast (EANE). Paragus Strategic IT of Hadley and R.H. White Construction Companies, based in Auburn, received their awards at EANE’s Employment Law and HR Practices Conference on Nov. 4.

Winners of the Employer of Choice Award are recognized for developing a culture for transforming and rewarding employee performance. Entrants are judged in categories that include company culture, training and development, communication, recognition and reward, and work-life balance.

“Both R.H. White and Paragus have succeeded in creating amazing workplace cultures which maximize employee engagement, creativity, and organizational success,” said Meredith Wise, president of EANE. “They are truly connected to their communities, contributing financially as well as with staff time and talent to various charities and events.”

Paragus Strategic IT employees attend 90 to 100 hours of learning and development each year. In 2012, the company was ranked by Inc. magazine as one of the 5,000 fastest-growing companies in the country. R.H. White Construction Companies celebrated its 90th anniversary last year with a goal to raise $90,000 for local charities; the company actually raised $156,000. It provides more than $700,000 in safety-related training to employees annually.

Employers who have been in business for at least three years and have a minimum of 25 employees are eligible to participate; both the company size and its resources are considered in the screening and selection process. Sponsored by EANE and the Massachusetts Chamber of Commerce, the award has been given since 2011.

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SPRINGFIELD — The new Springfield Central Cultural District will stage its first major event, “Plug into the Creative Valley,” on Tuesday, Nov. 18, from 6 to 8 p.m. The free event will be held at the Springfield Central Library Rotunda, 220 State St., Springfield.

This is an opportunity for creative-minded individuals to connect to new opportunities and take part in envisioning the cultural district. The evening will include appetizers, White Lion beer, networking, interactive idea mapping, the opportunity to learn about becoming a member, and a chance to meet the cultural district director, Katy Moonan.

“I am very excited to have the chance to meet area artists and those who value and support art in Springfield,” Moonan said. “I hope everyone puts this on their calendars. I believe the power of an arts-enriched community lends itself to economic growth opportunities for our beautiful city.”

Free parking is available at 21 Edwards St. (at the Springfield Museums Welcome Center). The event is sponsored by the Springfield Business Improvement District and White Lion Brewing Co.

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SPRINGFIELD — Springfield Falcons Director of Hockey Operations Bruce Landon will be recognized for his accomplishments and contributions to hockey in Massachusetts with an induction into the Massachusetts Hockey Hall of Fame today.

Landon has a strong history with hockey in the Springfield area. He first came to Springfield in 1969, where he made his American Hockey League debut as a goaltender with the Springfield Kings. The Kingston, Ontario native spent the 1969-70, 1970-71, and 1971-72 seasons with the Kings. He appeared in 15 regular-season games when the team won the Calder Cup in 1971. From 1972 to 1977, Landon split time with the New England Whalers of the WHA, the Cape Codders of the NAHL, and the Jacksonville Barons and Rhode Island Reds, both of the AHL. He returned to Springfield for his final professional season with the Indians in 1977.

Following his retirement, Landon remained involved in local hockey. He held various positions within the Indians front office and was part of the organization during its 1990 and 1991 Calder Cup victories. In 1994, Landon helped found the Springfield Falcons franchise, which is entering its 21st season.

The 20th annual induction ceremony and dinner will be held at the Montvale Plaza in Stoneham at 6 p.m. Along with Landon, Jack Kelley, Edward “Ted” Cunniff, George Owen, Ed Barry, and Bernie Burke will be part of the 2014 class. Veteran sports broadcaster and 2008 Massachusetts Hockey Hall of Fame inductee Dave Shea will serve as the master of ceremonies.

Inductees to the Massachusetts Hockey Hall of Fame are chosen on the basis of accomplishments in the game of hockey, sportsmanship, character, and contributions to teams or organizations in college, amateur, or professional hockey, or on international teams representing the U.S. Each nominee must have distinguished himself or herself by exceptional performance and outstanding character reflecting favorably upon the game of hockey in Massachusetts, and be in good public standing in the community, an appropriate role model for young hockey players, and an exemplary representative of the game of hockey.

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WEST SPRINGFIELD — Just in time for the holidays, and in celebration of the eighth anniversary of the practice’s West Springfield location, the surgeons and staff at Eye and LASIK Center will perform free LASIK for 10 individuals during the month of December.

“The Gift of Sight is an opportunity for us to give back to our very supportive community in Western and Central Massachusetts,” said Dr. Pierre Alfred, medical director at Eye and LASIK. The life-changing opportunity, open to any Massachusetts resident, asks people to submit a brief application detailing why they want or need LASIK surgery. Applicants may also upload a video application via the company’s website.

“From a new mom’s frustration with glasses, to an upcoming wedding, to a soldier headed overseas, we’ve heard some really amazing stories so far,” said Dr. John Warren, partner and surgeon at Eye and LASIK Center. “LASIK is a life-changing procedure, and we couldn’t be more excited to be part of that process for these 10 individuals.”

Eye and LASIK Center has five locations, including West Springfield, Athol, Gardner, Greenfield, and Shelburne Falls. Applications and contest details are available at all practice locations, or online at eyeandlasik.com/giftofsight. The application deadline is Nov. 28, and the free LASIK procedures will be performed on Dec. 18. For more information, contact Dee Letourneau at (413) 774-7016 or [email protected].

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SPRINGFIELD — The Affiliated Chambers of Commerce of Greater Springfield (ACCGS) will stage its 25th annual Super 60 recognition celebration on Friday, Nov. 14 at Chez Josef in Agawam. The event’s keynote speaker will be John Maguire, president and CEO of Friendly’s, LLC. The program starts at 11 a.m. with a VIP reception for honorees in the Tivoli Room. Lunch will begin at noon, followed by the keynote speech and the awards presentation. For more information or to order tickets, call the chamber at (413) 787-1555.

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WARE — In 1914, the Ford Motor Co. announced an eight-hour workday and a minimum wage of $5 for that day’s labor, baseball legend Babe Ruth made his major-league debut with the Boston Red Sox, and the Baystate Visiting Nurse Assoc. was born. Country Bank congratulates the Baystate VNA & Hospice on being a valued member of the community for more than 100 years and has joined in the celebration with a donation of $20,000 to help the organization continue to provide care to those in need.

“We are so fortunate to have the BVNAH in our area caring for our friends and neighbors right in their own homes,” said Shelley Regin, the bank’s first vice president and director of marketing. “We are proud to support the VNA with this milestone event.”

Country Bank, serving Central and Western Mass. with 15 offices, is a full-service, mutual savings bank and a member of FDIC, DIF, and the SUM network. For more information, visit www.countrybank.com or call (800) 322-8233.