Courtesy of Nia Gyant, ThriveHive
Chances are that your small business is primarily, if not entirely, dependent on the support and patronage of your community. That being the case, you need to pay special attention to its members, investing in marketing that will attract them. Do you need some local marketing ideas to get you started? Consider 10 things you can do to boost awareness of your business within your locale and get more customers through your doors.
Courtesy of: Campaign Drive; ttps://www.campaigndrive.com
In an increasingly digital world, print marketing is still popular. Brands haven’t forgotten about the power of print to engage and excite their consumers. In fact, top multi-location brands use print — whether direct mail, billboards or good old newspaper ads — to drive local engagement and sales.
“Marketers have a plethora of tools to choose from, whether they decide to use a solely digital strategy or incorporate a blend of both traditional and digital tactics,” says Larry Myler, contributor at Entrepreneur.” [1] More importantly, brands need to begin thinking like their customer and understand how their target markets are accessing information and consuming content.”
Courtesy of: Pat Friesen, Target Marketing; https://www.targetmarketingmag.com
Haptically speaking, there’s a lot to be said for writing marketing messages for print. For starters, they have a better chance of being read when printed on paper and remembered than those viewed on a screen. (More on this later.)
If you’re not familiar with haptics, it’s the neuroscience of touch. What we know about haptics is based on extensive research that has produced fascinating findings.
Courtesy: Randall & Reilly; https://www.randallreilly.com
Over the past fifteen years, neuroscience research methods have helped many companies, including Google, measure actual, rather than just self-reported consumer response to ads or products.
Neuroscience research uses eye tracking, sensors, and MRI techniques to assess the visual attention, engagement and brain activity of test subjects. A 2015 study by Temple University Fox Center for Neural Decision Making employed neuroscience to gauge how people respond to physical and digital ads.
During the first phase, they exposed respondents to print and digital ads, and administered a survey to gauge preferences and recall of the ads. For the second phase, the respondents were exposed to new and previously seen ads, and asked whether they had seen the ads and if so, what format.
