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Marketing Tips & Industry News

Marketing Tips & Industry News

Courtesy of Janine Pollack, Director, Integrated Marketing

Any road trip has a destination—more or less.  The same should be true when starting a digital campaign.  Only by knowing key objectives and measures of success can a road map to achieving them be determined.  Is the campaign goal awareness, site traffic, engagement, online sales, lead generation, or in-store traffic? In most situations, there will be more than one goal, which means there will also be more than one KPI.  And just to complicate matters, for each goal there may be a different strategy.  As a recent article in MarketingLand said, “Once you know where you want to go, it’s much easier to determine the KPIs to ensure you’re on the path to success.” That’s why getting a clear consensus on goals and buy-in from all internal teams is essential to formulating digital strategies.

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Marketing Tips & Industry News

Courtesy of The Printing Report

Print marketing is enjoying something of a renaissance at the moment. The Printing Report takes a look at what trends will be driving print marketing innovations in 2019.

1# The revival of the print newsletter

Marketing communications need to cut through the noise of digital channels and one way to do this is through print communications. This has led Forbes commentator John Hall to suggest a renewed role for print newsletters in corporate communication strategies.

2# Augmented print

The trend of combining print with digital is spawning some incredible campaigns – offering advertisers new opportunities to create a virtual shop window on any printed marketing material. It is set to continue in 2019.

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Marketing Tips & Industry News

Courtesy of Mike Kappel, www..entrepreneur.com

Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs — all the time — it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.

1. Sell the benefit, not a comparison.

How you market yourself is all about highlighting what makes you different. There are three major ways to do that.

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Marketing Tips & Industry News

Courtesy of Jessica Mehring of SnapApp

You marketers aren’t just busy people – you’re jugglers.

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal.

The team and I here at SnapApp knew you’d appreciate some shortcuts. We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier.

The Ultimate List of Shortcuts for Marketers

For Social and Outreach

1. Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space.

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Marketing Tips & Industry News

Courtesy of 

Despite the widespread use of digital everything, print marketing continues to thrive. Whether you’re using direct mail marketing or handing out hard-copy brochures or flyers, these 5 print marketing tips can help you make the right statement in every project.

Print Marketing Tips for Making the Most of your Projects

1. Invest in a Good Design

Hiring a good designer isn’t cheap, but it could mean the difference between an ROI or complete campaign failure.

Your design will be the first thing your audience sees. A good design will pull them into your message and make them want to learn more. Boring designs, however, will simply become lost in the sea of other advertisements, which is just as effective as not advertising at all.

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Marketing Tips & Industry News

Courtesy of Andrew Schulkind, Target Marketing

The goal of content marketing is, of course, to win new business. More precisely, it’s to win new business in a manner that is sustainable and profitable — you can’t spend $2 to earn $1. Below are thoughts on how to create content that will power a successful, high-ROI content marketing program.

Get to know your audience and their interests. Don’t assume you know – ask! And once you’ve asked, don’t assume the answer never changes. The goal is to create content that addresses the topics they love with answers to questions they have. And that’s a whole lot easier to do if you’re not guessing about what they want.

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Marketing Tips & Industry News

Courtesy of Tereza Litsa, www.searchenginewatch.com

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019.

Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind?

It’s the perfect time to start thinking ahead to adjust your plans for the next 12 months.

Here are seven tips to get you thinking of what you need to improve in 2019.

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Marketing Tips & Industry News Uncategorized

Courtesy of Dave Chaffey, Smart Insights

Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation

We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable as we like, we’re equally interested in which communications and transformation techniques will make the biggest commercial improvement for businesses.

A good example of the commercial impact digital technology and media can have is Dominos. I recently heard about the impact of digitization of Dominos from Dave Wild, their UK CEO at Technology for Marketing / E-commerce Expo. Dominos UK only took its first mobile phone order in 2010 when online sales accounted for less than 30% of revenue. Eight years on, Dominos have a market share of more than 50% with digital transactions accounts for more than 80% of sales and the UK smartphone app accounting for more than two-thirds of those sales.Read more

 

Marketing Tips & Industry News

Courtesy of  Deep Patel, www.entrepreneur.com

It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.

That said, it’s practical to reflect on the past year’s patterns and pay attention to growing trends that will influence next year’s success. Here are 10 marketing trends you would be wise to keep your eye on going into 2019.

1. The marketing funnel is shifting.

The current marketing funnel accepts anyone, assessing them for profitability and rejecting them if they’re deemed unfit. As John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best — and insulted at worst — when the journey ends.” Rather than opening up a marketing funnel that swallows whoever it can, businesses are starting to efficiently leverage content to target niche audiences.

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Marketing Tips & Industry News

Courtesy of Liz Alton, Marketing Daily Advisor

Targeting technology is becoming more sophisticated across platforms. Major social media providers and search engines are implementing a wider range of targeting options that are letting marketers more efficiently target their campaigns to specific customer audiences. Here’s what marketers need to know about the different kinds of targeting available in marketing campaigns.

Demographics: One of the most common ways marketers understand their audiences is through demographics. These include factors such as age, gender, income, marital status, and more. Today, most platforms offer some level of demographic targeting and many will let you customize criteria with multiple demographic selections in mind.

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