Company Notebook

PeoplesBank Grant Helps Fund WNEU Student Startup

SPRINGFIELD — PeoplesBank and the Center for Innovation and Entrepreneurship at the Western New England University (WNEU) College of Business are working together to help students expand their entrepreneurship education beyond the classroom. The Center for Innovation and Entrepreneurship at WNEU works to develop students’ entrepreneurial mindset. Through co-curricular efforts, such as Startup Weekend and the cross-disciplinary business/engineering “Product Development and Innovation” course, students are able to create ideas, products, and services that have market potential. PeoplesBank is taking this one step further by providing grant funding to advance qualifying startups that show promise and demonstrate success. Joseph Ferrera, a 2020 graduate of the Entrepreneurship program at Western New England University, is the first recipient of a PeoplesBank grant. He founded Double O Joe, a Ludlow-based videography startup, in his sophomore year and continued to advance the business model through his entrepreneurship courses at WNEU. He is currently serving several small businesses in the Greater Springfield area. The grant funded a more advanced drone and camera in order to continue to grow his customer base and video offerings.

STCC Launches Certificate in Social-media Strategy, Design

SPRINGFIELD — Springfield Technical Community College (STCC) will offer a new social-media strategy and design certificate this fall in the Department of Technical Arts and Design. The coursework is designed to prepare students for the planning and implementation of a promotional strategy using a variety of social-media platforms, including social networking, microblogging, photo sharing, and video sharing. In addition, students will take courses in graphic design, motion graphics, marketing, and advertising to blend social-media strategy and design, a combination that is very much in demand, said Professor Philip Ruderman, a faculty member in the Graphic Communications & Photography program at STCC. Ruderman called the program a vehicle to help students promote their talents, showcase their work, and develop relationships that will grow their employer’s business, or their own. The new social-media tools course offered this fall will focus on the basic elements needed to create and maintain a successful social-media campaign, including social-media marketing basics, social-media mix, social marketing process, analysis, strategy development, program and communication design, and implementation. This online course will put students on the path for self-promotion and promotion of businesses. The training enables them to build awareness within the marketplace and to target and engage online viewers and build a community of followers. An online search for social-media jobs in the region will yield a number of results, including digital content creators, digital content producers, social-media designers, and social-media specialists. In addition, a number of marketing positions requiring social-media skills can also be found. Nine courses, or 27 credits, are required to complete the program, which could be completed in as few as two semesters. To learn more about the program, visit stcc.edu/explore/programs/smsd.coc. For questions, call Admissions at (413) 755-3333.

BHN’s Kamp for Kids Receives $10,000 Grant from Westfield Bank

WESTFIELD — Behavioral Health Network Inc. (BHN) announced it received a grant of $10,000 from Westfield Bank to benefit Kamp for Kids, the organization’s summer day camp for children and young adults with and without disabilities. Westfield Bank has been a longtime supporter of BHN’s Kamp for Kids. Grants made to Kamp for Kids provide camperships to youth with or without disabilities to ensure that all children, regardless of family income, are able to attend camp. Due to COVID-19, this summer Kamp for Kids is being held virtually in order to provide a safe camp experience for the campers and their families. The virtual camp is open to all who wish to participate and offered free of charge, and consists of recreational activities, nature time, and arts and crafts. To register and participate in virtual camp, visit www.bhninc.org/kamp-kids. The camp has created three themes for this year’s activities: “In My Backyard,” “Only in New England,” and “All Around the World.” Kamp for Kids has also continued its partnership with the Westfield Cultural Council and Berkshire Hills Music Academy, a music-based program for people with disabilities in Franklin County, to offer musical programming for participants.

LPV Announces New Path Forward

SPRINGFIELD — Last month, Leadership Pioneer Valley’s (LPV) board of directors approved a plan for the next six months. The plan creates new leadership-development options aimed at addressing the needs of the wider community. Because leadership in a pandemic necessitates both a statewide and national perspective, LPV will continue to collaborate with programs across the Commonwealth and participate in the National Leadership Alumni Network — a first of its kind. It will also continue offering sessions exploring creating more equitable workplaces and communities. These programs and others in the works are designed to address the needs of LPV alumni and the wider community. LPV’s signature LEAP program, a nine-month regional leadership-development program for emerging leaders, will be pushed back to January 2021, and will be a hybrid of virtual and in-person programming that prioritizes safety while building engaging connections. This fall, LPV will offer a number of new opportunities including small Leadership Luncheons, a Leader Roundtable series, and a new Adaptive Leadership series. All sessions will begin virtually and transition to in-person when feasible.

HCC Unveils New Academic Programs for Fall Semester

HOLYOKE — Cannabis cultivation, beer and cider brewing, and winemaking are just a few of the new academic programs being offered this fall at Holyoke Community College (HCC). All three were developed as one-year, 24-credit certificate programs through the college’s Sustainability Studies department. One new course, “Cannabis Today,” provides knowledge of the growing part of the industry. Other requirements for the certificate include classes in agriculture, marketing, and entrepreneurship. The college also developed the brewing and winemaking certificates with an eye on expanding industries. Another new course, “Fermentation Science,” explains the scientific processes of fermentation as it applies to both brewing and winemaking. This fall, HCC is also unveiling new certificate and associate-degree programs in a range of other academic areas, including behaviorial neuroscience (degree), critical social thought (degree), geoscience (degree), child development (certificate), mental health (certiificate,) and veterinary assistant (certificate). The fall semester at Holyoke Community College begins Tuesday, Sept. 8. To enroll for fall, visit hcc.edu/admission, call (413) 552-2321, or e-mail [email protected].

Pellegrini, Seeley, Ryan & Blakesley Awards Six Scholarships

SPRINGFIELD — Six area students were each recently awarded a $1,000 Gerard L. Pellegrini Scholarship to advance their education by the law firm that bears his name, Pellegrini, Seeley, Ryan and Blakesley. The Gerard L. Pellegrini Scholarship is an award that goes to a member of a local union affiliated with the Western Massachusetts Area Labor Federation or their spouses or dependents. Applicants were asked to submit their high-school or college transcripts, written recommendations, a recital of their community-service activities, and an essay detailing the importance of the labor movement to their family. Winners of this year’s awards are Corey Bryant of Springfield, Alexandria Barnard-Davignon of Longmeadow, Anna MacDonnell of Longmeadow, Lindsay Marjanski of South Hadley, Sarah Meunier of South Deerfield, and Taryn Morse of Hatfield.

Hazen Paper Pioneers New Type of Custom Holography

HOLYOKE — Hazen Paper Co. has created an innovative, two-sided promotion to demonstrate cutting-edge holographic technologies. Hazen’s team designed the artwork on both sides to showcase specific visual effects with nano-holography that delivers an even more dramatic three-dimensional effect than lenticular printing. The front features a fire-breathing dragon with minutely detailed glittering scales. The effect of a blast of moving flames was achieved with registered, custom color-motion and multi-channel holography. On the back, a shimless random repeat custom hologram, ‘random burst,’ creates a moving, three-dimensional flash backdrop for a flock of butterflies. Originated entirely within Hazen’s state-of-the-art holographic lab and manufactured in its Holyoke facility, the project was realized on Hazen Envirofoil, an environmentally friendly product. Sub-micron transfer-metallized Envirofoil uses less than 1% of the aluminum of traditional foil laminate and a recycled film carrier, and is repulpable as paper after de-inking. It was offset-printed using UV-cure inks by AM Lithography of Chicopee. Vertically integrated, Hazen can take production from design to holographic paper in less than two weeks.

WSU Teacher-education Program Accredited with Commendation

WESTFIELD — Westfield State University’s (WSU) teacher-education program has received full, seven-year accreditation with commendation from the Assoc. for Advancing Quality in Educator Preparation (AAQEP) for its wide-ranging, growing work in anti-racism education. WSU is the first institution of higher education in the AAQEP membership to receive commendation from the organization. The WSU Education Department’s teacher-education program is designed to prepare educators to teach effectively within a democratic society. Its mission is informed by several pillars, including critical engagement with diversity, social justice, community building, scholarship, and reflective practice. Program coursework and field experiences provide students with the understanding, knowledge, and skills that will enable them, as teachers, to engage with diversity and issues of equity, build inclusive learning communities, embrace the scholarship of teaching and learning, and adopt a reflective practitioner mindset. These principles — which undergird the Teacher Education program — set expectations that are essential for those who will teach in K-12 schools, and collectively are needed to provide the foundational knowledge for WSU students to become effective, caring, and equitable teachers. The Accreditation Commission also commended the university’s education programs for their concerted and deepening work in anti-racist education, as these efforts permeate the preparation of educators, are embedded in and impact the wider campus culture, and reach into the community through campus- and program-based partnerships. All education students participate in annual Anti-Racist Education Town Hall events featuring relevant themes like the School-to-Prison Pipeline, share common readings across courses, and participate in guest lectures on campus.

WNEU, Big Y Pharmacy Residency Program Accreditated

SPRINGFIELD — Western New England University (WNEU) College of Pharmacy Health Sciences and Big Y Foods, Inc. Community-Based Residency Program has received accreditation from the American Society of Health-System Pharmacists (ASHP) and the American Pharmacists Assoc. (APhA). The accreditation establishes criteria for training pharmacists for the purpose of achieving professional competence in the delivery of patient-centered care and in pharmacy services. The purpose of the post-graduate year one (PGY1) Community-Based Pharmacy Residency Program is to build upon the doctor of pharmacy (PharmD) education and outcomes to develop community-based pharmacist practitioners with diverse patient care, leadership, and education skills who are eligible to pursue advanced training opportunities, including post-graduate year two (PGY2) specialized residencies and professional certifications. ASHP’s Commission on Credentialing extended the accreditation of the residency program through 2024. The accreditation means the program meets or exceeds the national standards set for a residency training program. The WNEU College of Pharmacy and Health Sciences and Big Y Foods Community-Based Residency Program is the only such university-based initiative in Western Mass. This year, the residency program graduated its fifth resident. Three of the graduates are Big Y pharmacists who have created new pharmacy services, and two graduates went on to pursue PGY2 ambulatory-care residencies. WNEU College of Pharmacy and Health Sciences also offers a PGY1 Community-Based Pharmacy Residency Program with Walgreens. This program began in 2014 and is also accredited by ASHP and APhA.

Multiple Sclerosis Center Opens at Mercy Medical Center

SPRINGFIELD — Trinity Health Of New England announced the opening of the Joyce D. and Andrew J. Mandell Center for Comprehensive Multiple Sclerosis Care and Neuroscience Research at Mercy Medical Center. Multiple sclerosis (MS) patients in the Greater Springfield area are now able to access their healthcare needs in one central location with a team of specialists dedicated to every aspect of their care. The Mandell Center, located at 175 Carew St. in Springfield, offers a combination of cutting-edge treatments, groundbreaking research, and innovative rehabilitation programs, and provides an all-inclusive treatment plan for each patient’s individual needs. In addition to state-of-the-art equipment, the model will include a nationally recognized team of MS specialists including neurologists, neuropsychologists, urologists, physiatrists, social workers, occupational and rehabilitation therapists, speech pathologists, physician’s assistants, and nurses. The Mandell MS Center at Mercy is partnered with the world-renowned Joyce D. and Andrew J. Mandell MS Centers at Mount Sinai Rehabilitation Hospital in Hartford, Conn. and Saint Mary’s Hospital in Waterbury, Conn. Multiple sclerosis is a disease that causes a disruption in the myelin that insulates and protects nerve cells. MS is a long-lasting disease that can affect a person’s brain, spinal cord, and optic nerves, causing problems with vision, balance, muscle control, and other basic body functions. Thus, having a variety of specialists in one location is invaluable for MS patients.