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Exit Interview

By George O’Brien and Joseph Bednar

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Throughout his lengthy career in public service and, most recently, within the business community, Rick Sullivan said his broad goal has always been to leave things better than he found them.

That was the case when he was mayor of Westfield for a dozen years, and also when he left that post to work for Gov. Deval Patrick in the Department of Conservation and Recreation, the Executive Office of Energy and Environmental Affairs, and then as chief of staff in the governor’s office.

And he had the same goal when he left Boston to return to the 413 and succeed Allan Blair as president and CEO of the Western Massachusetts Economic Development Council (EDC) in 2014. And he believes he’s succeeded in that mission.

Indeed, Sullivan, who will step down from that role at the end of this year, said he believes the EDC is in a better place today, with more members, more programs, and what most would say is a broader approach to its mission, one focused less on filling industrial park space (although that remains an important goal) and more on developing new business sectors, tackling workforce issues, making the region more competitive in the ongoing quest for employers and jobs, and, perhaps most importantly, growing the agency’s influence with statewide leaders and policy makers.

Elaborating, he said one of the goals he and the EDC’s membership set was for the agency to become a louder, stronger, more definitive voice for this region and its business community — and it has become that.

“The membership, at the time, was really looking for the EDC to become the lead organization in Western Massachusetts with regard to issues of business and business development and the economy — with the state, with the business leaders (mostly in Boston), with the policy centers, and the regulators,” he explained. “Because it was really felt — and I do think it’s true, and having spent some time in Boston, I really know it to be true — that when the regulators and the policy makers sit around the table down in Boston and make the rules and the policy and the laws, they don’t have a Western Mass. perspective … they don’t have a perspective of what happens on the ground in Western Massachusetts and how that’s going to impact things.

Rick Sullivan

Rick Sullivan

“If the economy is doing better and people have more disposable income, then they’re buying more groceries or they’re going to the Big E … whatever they will spend their money on. And that’s going to help all of the companies that sit around my table.”

“So the membership was really looking to be the place, the clearinghouse, if you will, the go-to place, where governors, lieutenant governors, cabinet secretaries, those regulators would come and have those conversations,” he went on. “And I think we’ve been highly successful in that.”

Beyond progress on this important front, Sullivan said the EDC has made strides in other areas as well, especially when it comes to what he calls “catalyzing” new business sectors putting down roots here and that he hopes will be headquartered here, another goal for his board when he arrived.

That list includes quantum manufacturing, quantum computing, cybersecurity, and the broad realm of food science, sectors that are already making their mark here and should only grow in size and impact in the years and decades to come.

“These are sectors that are going be more important tomorrow and 10 years down the road than they even are today,” he said of these evolving industries. “AI is booming, and quantum is booming, and the issues of food science and food scarcity, water delivery systems and water scarcity … those problems are only going to grow and be more important in 10 years.

“And again, that’s kind of who we are in Western Mass.,” he went on. “So I think I’m actually leaving a couple of really exciting opportunities behind for the next CEO and, quite honestly, for the EDC moving forward.”

For this issue, BusinessWest talked at length with Sullivan about his tenure with the EDC, the progress that’s been made on several fronts, and the work still to be done.

 

Progress Report

When asked why he was stepping down now, Sullivan summoned some thinking he attributed to former NFL head coach Bill Parcells.

“He said you shouldn’t coach a team more than 10 years — and I think there’s some truth to that,” Sullivan noted. “You get to a point where you’ve done some of the same things that you’ve done for a long period of time, and it’s just time for the organization to change it up. So I think, for the organization and myself, it was just a really good time to have this happen.”

Looking back on his 11-year tenure, he said it’s been an interesting and challenging time for the region and the EDC, one marked by a global pandemic that changed everything, but especially where and how people work; the emergence of a new generation of leadership at many businesses across the region; shifting, but nearly constant, workforce challenges; ongoing efforts to create more jobs; work to leverage the region’s assets, especially its precision manufacturing sector, but also its cadre of colleges and universities; and a broad effort to lift the region’s economy and the prospects of its residents.

That last one is the underlying mission of the EDC, he noted, one that is not totally understood by some in the region’s business community.

“I think we need to do a better job as an EDC and as a region, not only celebrating but really marketing the advantages that we have here and the high quality of higher education that we have.”

“The simplest way to look at it is that our membership is really committed to growing the economy of Western Massachusetts,” Sullivan explained. “Growing the vitality economically, growing jobs, growing the ability for all residents of Western Massachusetts to enter the workplace and have a better quality of life — it’s pretty simple, and it’s a little bit of the ‘rising tide raises all boats’ theory.

“If the economy is doing better and people have more disposable income, then they’re buying more groceries or they’re going to the Big E … whatever they will spend their money on,” he went on. “And that’s going to help all of the companies that sit around my table.”

As for that table, it’s much larger now than it was 11 years ago, at least in terms of the number of people sitting at it, he went on, adding that membership has nearly doubled since he started, growing from 50 to roughly 90, and it has become more diverse as well, meaning companies of all sizes and across nearly all sectors.

More voices, and more diverse voices, make the EDC even more representative of the region and its business community, said Sullivan, adding that the strength and overall impact of the organization lie not in its president and CEO, but in its membership.

And growth of this membership, comprised of the leaders of area businesses and nonprofits, is among the most significant accomplishments recorded during his tenure.

Others include the maturation, if you will, of those emerging sectors listed earlier, sectors that were already here and now offer strong potential for continued growth.

Quantum computing is certainly on that list, he said, adding that the Massachusetts Green High Performance Computing Center has been designated by the Healey administration as the state’s hub for artificial intelligence and quantum computing, and $16 million in state and private investments have been made toward building a new quantum computer there.

“And I think it’s a significant investment … I think you will see the state come in with additional resources to really move this forward,” Sullivan said. “Part of the argument has been that the state did a great job investing in biotech and clean energy and IT. And that was great, and they’ve been wonderful for the state economy, but those benefits really didn’t come back out here toward Western Massachusetts. So this investment in quantum really identifies strengths that we already have here.”

Another of these strengths is the broad food science sector.

“This relates back to everything from agriculture to water delivery and water filtration and water scarcity issues but also can go as far as alternative proteins and innovation and entrepreneurship within the space of food science,” Sullivan explained. “And little did we know that probably the leading institute in the country, and one of the international leaders, is UMass Amherst; they do great work out there already. And then, when you combine that with companies that are already here, like Big Y or Friendly’s or Hood, and then smaller companies and some new ones starting something, like Clean Crop out of Holyoke, those are all under that food science umbrella.”

 

Looking Ahead

As he talked about the work still to be done in the region and the challenges facing the 413, Sullivan said there are many items in both categories.

As for challenges, he put workforce and housing at the top of the list, while noting that they’re obviously related.

Indeed, one of the state’s weaknesses, from a competitiveness standpoint, is the sky-high cost of housing across most of the state. And while conditions are better in many Western Mass. cities and towns, there are several where potential workers are simply priced out, creating hardships for employers and shrinking the size of the populations, and workforces, in area communities.

“In terms of population growth, I think this is a good opportunity, in terms of a moment in time, to be able to have a growth strategy,” he said. “The state, under Governor Healey, is making significant investments in housing, and I really encourage every single city and town to take advantage of the incentives that are out there for development across the housing spectrum.

“From the higher end to market rate to workforce housing, it needs to be everything,” he went on. “Because right now, many parts of the region have no growth — in some cases, even declining growth. If it wasn’t for immigration, there would probably be no growth. Having no growth means that it makes it harder to fill those jobs. It’s harder to make that case as to why somebody should move here.

“I know there’s an old saying — and I don’t think it was Bill Parcells who said it this time — that if you’re not growing, you’re dying,” he went on. “And I think the growth strategy needs to be in every single community, and now is the time to be able to do that because, if you create a housing stock, people will move in.”

More housing, and more affordable options, are key now, he said, because people have more options when it comes to where and how they work, creating some real opportunities for this region.

“They can go, and they can live in a less costly community,” Sullivan said. “And when you stack things up in terms of energy costs and taxes and food costs and transportation costs, Western Massachusetts can make a very compelling case as to why we’re a very good place to live. Our quality of life is excellent. Going back to our commitment to recreation and outdoor activities and the environment, those are all things that are important when people are deciding where they can live, and today they have more choices than ever.”

Another challenge for the region moving forward is to more effectively leverage its considerable assets, especially higher ed.

“One of the other things that I think we can do a better job at is recognizing that we’re fortunate here in Western Massachusetts to have a really strong higher ed sector,” he noted, from UMass Amherst and the community colleges to a host of nationally regarded private colleges and universities.

“I don’t think we’ve done a good enough job leveraging that sector, because when companies look to come here, the first question they ask is ‘can I find the workforce?’” he went on. “When they’re looking for that talent, that talent is sitting in the classrooms of our higher ed institutions. So I think we need to do a better job as an EDC and as a region, not only celebrating but really marketing the advantages that we have here and the high quality of higher education that we have.”

When asked if he had any words of his advice for his successor, due to be named later this month, Sullivan said simply, “stay close to the membership.”

“The quality of individuals that sit around that table, the companies they represent, really are the companies that drive success here in Western Massachusetts,” he continued. “And while the CEO of the EDC is important because he or she will be the implementer, it’s really the agenda of the membership. They’re all really smart, and they’re all really committed to this region, and they want to see the best for the region. And not in a parochial sense — they’d really like to see everybody doing better; they would like to see the economy grow.”

If Sullivan’s successor does that, as he did, he or she will be in a position to ultimately follow his lead and leave the organization — and the region’s business landscape — in a better place.

 

Sports & Leisure

Round Numbers

Mike Fontaine says the Ledges had a record year revenue-wise for fiscal 2025, and is on pace for another solid year.

Mike Fontaine says the Ledges had a record year revenue-wise for fiscal 2025, and is on pace for another solid year.

 

Mike Fontaine acknowledged that most golf courses count rounds, and would prefer to use that number as a yardstick for success in a given month or season.

“But I’m the weird guy … we don’t count rounds — we count money, we count revenue,” said Fontaine, general manager of the Ledges Golf Club in South Hadley, a municipal course built at the height of the Tiger Woods-fueled golf craze in the late ’90s, and one that struggled to make ends meet for much of its existence.

But since International Golf Maintenance (IGM) was contracted to provide complete management services for the course in 2019, it has turned things around, and there is much more revenue to count, said Fontaine, adding that rounds are up as well.

“Financially, we’re doing very well — since IGM has taken over, we’ve been able to cover operational expenses,” he went on. “And we’ve actually been able to take some of the revenue we’ve made and put it back into the course: a new pump station, lots of tree work, cart path paving … we’ve come a long way.”

The turnaround story at the Ledges is one of many indicators that the golf business has improved considerably since before the pandemic, and, in many respects, because of the pandemic.

Indeed, while COVID shut down courses very early in that spring of 2020, they were soon reopened, and golf became one of the few things people could to socialize and get some exercise. Thus, many who had left the game for any of several reasons — especially the cost and time it takes to play 18 — came back, and many newcomers discovered it as well.

Nothing has been terribly easy, and the weather can still turn a potentially good year into a bad one, but golf is on much firmer ground than it was several years ago, as Atillio Cardaropoli can attest.

He’s the owner of Twin Hills Country Club in Longmeadow, which has made a turnaround of its own several years after being rumored to be headed toward redevelopment into a large housing subdivision. Still, the private course, like many in that category, was struggling a decade or so ago to maintain full membership, or something close to it.

“Financially, we’re doing very well — since IGM has taken over, we’ve been able to cover operational expenses. And we’ve actually been able to take some of the revenue we’ve made and put it back into the course: a new pump station, lots of tree work, cart path paving … we’ve come a long way.”

Now there’s a waiting list — which is good, because there is always attrition each year — and considerable interest in getting on it, said Cardaropoli, adding that there are several reasons for this, everything from improved condition of the course to new amenities, including, yes, pickleball, a common addition at many clubs.

“We’ve added six courts, and it’s really taken off,” he said, adding that while many golfing members partake in that sport as well, the club has a membership just for pickleball players — $500 a year.

“We’re doing very well … our course is in fabulous condition, probably the best condition it’s been in in years,” he went on, adding that the course has a new superintendent. “The greens are fabulous.”

Still, as noted earlier, there is nothing remotely easy about this business, and courses are having to work harder to enjoy the success being seen the industry.

Attillio Cardaropoli, owner of Twin Hills Country Club, says the golf industry has maintained the momentum it garnered during the pandemic.

Attillio Cardaropoli, owner of Twin Hills Country Club, says the golf industry has maintained the momentum it garnered during the pandemic.

Melissa Aitken, CEO of the Country Club of Pittsfield, said the club has been impacted by competition, the economy, and some changing demographics in Pittsfield and the Berkshires, meaning more residents with dual residency — in Western Mass. and someplace warm, usually Florida or Arizona.

Elaborating, she said the club has struggled to make up the losses from attrition the past few years, and so it has started “thinking outside the box,” as she put it.

Initiatives have included a traditional membership drive that brought in some new members, but also a fall incentive program (15% of the dues down, and the fall season is free) and the waving of initiation fees, as well as an open house for perspective new members — nine holes of golf, pickleball, tennis, and lunch at the lake.

“People see the value of services, and they keep coming back.”

“We had 25 prospective new members come out; it was an awesome day,” she said, adding that the club fared well through COVID and the years just following, but has hit what she called a “post-COVID slump.”

The club has amenities that enable it to stand out among the half dozen or so courses within a 30-mile stretch, and it will continue to promote those assets.

For this issue and its focus on food and lifestyle, BusinessWest takes a look at how the golf business continues to take full advantage of the boost it was given and parlay it into solid, sustainable growth.

 

Driving Business

As for the weather, it’s always a factor with this business.

In the spring, course owners and managers were talking about getting off to another early start, with many clubs open by St. Patrick’s Day. Then the talk focused on many Saturdays (if not entire weekends) were lost to rain in late April and May. It was eight or 10 in a row, as most recall.

Then the talk shifted to how great the weather was through most of the summer (July was hot and humid) and into the fall, putting most courses on track for another very solid year.

Melissa Aitkin says the Country Club of Pittsfield has been creative in efforts to grow membership, including the waiving of initiation fees for those signing up this fall.

Melissa Aitkin says the Country Club of Pittsfield has been creative in efforts to grow membership, including the waiving of initiation fees for those signing up this fall.

“August and September were outstanding — it’s been a fantastic summer,” said Fontaine, adding that weather helps with everything from walk-up play to keeping tournaments on schedule.

The dry conditions contributed to the club’s best year to date, he went on, adding that, for the fiscal year that ended on June 30, the club had garnered more than $1.7 million in income.

“That’s more than this golf course ever made, and we know we had a record-breaking August,” he said, adding that September, which wasn’t done when he spoke with BusinessWest, was on track for something similar until two days of heavy rain near the end of the month.

Fontaine attributes this success to several factors, including course condition, value to the customer (an all-important factor in a region still saturated with courses), a full slate of outings, a reliable source of play, and facilities that tend to keep golfers on site for a beer and lunch or dinner after the round.

“People see the value of services, and they keep coming back,” he said, noting that the biggest factor with the bottom line is the surge in the number of people playing.

Cardaropoli agreed, noting that one challenge — and opportunity — for courses is to bring more players into the pipeline and also keep those who have found the game in recent years engaged and in a position to stick with it for years and decades to come.

“People are staying with it, but it’s a very difficult game,” he told BusinessWest. “We have a great instructor, and she’s doing a tremendous job of getting more women involved in the game. A lot of them are picking it up because she’s doing a fabulous job of teaching and giving lessons, and people are enjoying the game more.”

Getting people into the game and keeping them engaged is, of course, just one of the challenges, noted Aitken, noting that, for many clubs, including the Country Club of Pittsfield, the economy, rising costs, and competition are also on that list.

And for the Pittsfield club, there is the additional challenge of balancing the wants and needs of year-round residents with those with dual residency, especially when it comes to the price tag of membership.

“We have an interesting demographic at our club … we have a 50-50 split between dual residents and locals,” she explained, adding that the club currently has about 430 golfing members and would like to get to 500, if not higher. “So there’s a fine line you have to walk with the dues — you put them up too much, even though the dual residents will afford it, the locals may not be able to.

“We struggle with not outpricing ourselves,” Aitken went on, adding that yearly increases are necessary to keep up the rising cost of everything from labor to fertilizer.

The waving of initiation fees has been a major factor in attracting new members, she noted, adding that this is often the deciding factor in whether an individual or family, especially those living here year-round, will make the investment.

Value is another factor, she said, adding that it comes in many forms, from the restaurant to the condition of the course, which has been transformed following the removal of hundreds of trees, a pattern being followed by many courses today.

“I can’t describe the vistas that have been opened up,” she said. “I’ve been here for 19 years, and to see this transformation in such a short period … I’m in awe of what’s been done.”

 

Bottom Line

While the views at the Pittsfield course are now different and in many ways spectacular, the broad view from within the golf sector is equally impressive.

It’s a view toward continued — and sustainable — growth for a business where there are always ups and downs — and now, fewer of the latter.

 

Community Spotlight Special Coverage

Community Spotlight

 

James Birge says MCLA owes its high ranking among liberal arts colleges to many factors, but especially its strong track record with helping students succeed.

James Birge says MCLA owes its high ranking among liberal arts colleges to many factors, but especially its strong track record with helping students succeed.

Marya Kozik says North Adams is much like its larger neighbor to the south, Pittsfield, in that it is working very hard not to live in the past.

This is a past dominated by massive mills, led by Sprague Electric, that employed thousands; a thriving downtown fueled by payday at those mills; and a population that was significantly larger and much younger, said Kozik, director of Community Development and someone who grew up in the city.

“We’re trying to look forward to new opportunities, whether it be the creative economy or food science and entrepreneurship,” she said, adding that the focus is squarely on the present and the future, and continuing the process of redefining the community known as Steeple City because of the many church spires that dominate the skyline.

Elaborating, she the city is working to build its creative economy, headlined by MASS MoCA, located in the Sprague Electric complex, but including a growing number of art galleries and related businesses, while also trying to attract the many kinds of businesses that will bring young people here — and keep them here.

“The creative economy is taking off,” Kozik said. “We have a lot of artists coming into the community; we have small-scale manufacturing of artistic products and home goods that use the skills of artists who are here and, hopefully, the skills of other people who had left jobs that required that kind of manufacturing skill. There are opportunities coming back, and it’s nice to see new people coming in to the community.”

These efforts comprise many of the storylines now converging in North Adams, a community of roughly 13,000 people. Others include:

• Continued progress at the mill revival initiative known as Greylock Works. The former cotton-spinning mill has been converted into a thriving campus that includes a restaurant, a co-working community, a craft distillery, the Berkshire Cider Project, and event spaces that include the Weave Shed and Engine House, as well as 50 loft condos;

• The reopening last year of North Adams Regional Hospital. Now part of Berkshire Medical Center, the facility, closed after financial problems, was honored with a MassEcon Impact Award earlier this year;

• Progress, in the form of a $17.3 million grant from the U.S. Department of Transportation’s Rebuilding American Infrastructure with Sustainability and Equity program, toward creation of the Adventure to Ashuwillticook trail, a 9.3-mile stretch of shared-use pathway connecting the existing Ashuwillticook Rail Trail to the Williamstown Mohican Path by way of downtown North Adams and the rotary at the MASS MoCA campus;

• The North Adams Steeplecats, a team in the New England Collegiate Baseball League (which also includes the Holyoke Blue Sox), which continues to draw fans to Joe Wolfe Field, playing an important role in economic development within the community; and

• Massachusetts College of Liberal Arts (MCLA), one of the city’s largest employers. The school recently maintained its ranking of sixth among the nation’s public liberal arts colleges — marking 11 consecutive years in the top 10.

“This consistency in rankings reflects our core mission — providing an affordable, transformative liberal arts education that empowers students,” MCLA President James Birge said, adding that the school continues to evolve and add new programs and majors — from nursing to ‘music, industry, and production,’ to meet the needs of students and the business community.

 

Progress Report

As she talked about North Adams, what’s been achieved, and the work still be done, Kozik said the city’s evolution from a mill town to a city with an arts- and hospitality-based economy is still very much a work in progress.

MASS MoCA has been a part of this story, she said, noting that, while the facility — the most spacious modern art museum in the world, known for its large-scale installations — has not spurred the kind of economic development that had been hoped, it has become a valuable asset for the city and perhaps the most important piece of an economy now based mostly on tourism, hospitality, and arts-related businesses.

“Do we bring people here when we don’t have all the elements to support them? And how do we create the elements to support them, like restaurants and shopping venues, when we don’t actually have the people to support them?”

Pieces are coming into place, she said, but North Adams, like most all cities trying to attract young people, is facing what she called a ‘chicken-or-the-egg’ scenario.

“Do we bring people here when we don’t have all the elements to support them? And how do we create the elements to support them, like restaurants and shopping venues, when we don’t actually have the people to support them?” she asked rhetorically, adding that the city is essentially working on both sides of the equation simultaneously.

There have been several intriguing additions to the landscape in recent years, businesses created to meet needs and create vibrancy, Kozik noted, citing, as one example, Steeple City Social, a community-oriented bakery, café, and cocktail bar on Eagle Street, launched by a recent transplant to the city, Andrew Fitch.

“He saw a need for what they call a ‘third space,’” she said, meaning a place that’s not home and not the office. “He opened a space that’s a bakery in the morning and a café in the evening; it’s a place to gather, and people have been very supportive.

“Spaces like this build community,” she went on, adding that there have been other additions that fit this description, including several art galleries, many with ancillary products and services, such as tea, that make them more financially viable.

Still, there are considerable challenges to revitalizing the downtown, Kozik said, citing the loss of vitality that came with the loss of all those mill jobs as well as the aftereffects of ’60s-era urban renewal, which essentially left one side of Main Street intact and the other side demolished in favor of a parking lot and mini-mall, plagued by a high vacancy rate in recent years, that has gone by various names, including Steeple City Plaza, the Parkade, and the ‘L-shaped mall.’

“We have one side with beautiful old buildings, and the other side, across a four-lane road, which is unheard of in small cities, two vacant lots,” she explained. “We’re looking to restore the vibrancy of downtown in the storefronts, working with developers who are interested in restoring the top floors into apartments, but we also have these huge vacant lots.”

Meanwhile, outside the downtown, the city is seeing several signs of progress, including adaptive reuse of former mills.

North Adams at a Glance

Year Incorporated: 1878
Population: 12,961
Area: 20.6 square miles
County: Berkshire
Residential Tax Rate: $16.71
Commercial Tax Rate: $35.22
Median Household Income: $35,020
Family Household Income: $57,522
Type of government: Mayor; City Council
Largest Employers: BFAIR Inc.; Massachusetts College of Liberal Arts; North Adams Regional Hospital
* Latest information available

Indeed, Greylock Works has become one of the better success stories in North Adams. The initiative, led by architects and entrepreneurs Karla Rothstein and Sal Perry, who acquired the mill in 2015, has several intriguing elements, the latest being loft condos that will provide another housing option in the community.

Meanwhile, another former mill, the Norad Mill in the Braytonville section of the city, has been repurposed into office space and home for a diverse mix of tenants, including a yarn manufacturer, a dog biscuit baker, a coffee shop, and a candy company.

Overall, the city’s goal is to create more jobs — it will likely never replace all those lost when the mills closed — with a diverse mix of smaller businesses in those mills, and across the downtown.

 

School of Thought

Creating a workforce to support such businesses is one of the overriding goals at MCLA, formerly North Adams State College, which continues to thrive in its category because of its commitment to liberal arts, even as some colleges and universities have been cutting back on programs in that realm.

“There’s an initiative among institutions today to eliminate academic programs or majors that don’t really generate positive revenue streams, that don’t contribute to the overall revenue of the institution; that hasn’t been my approach here,” Birge said. “Because we’re a liberal arts institution, it’s important to have a broad base of academic programs and majors for students to develop critical-thinking skills.

“For example, we offer philosophy and modern language majors that don’t generate lots of tuition revenue for us, but they’re essential to a liberal arts education. We’ve leaned into those things, like history — we think that’s an important element in a liberal arts education,” he went on. “And because of the facility we have, students who major in those departments do very well.”

Elaborating, he said the school is far more likely to add new programs with potentially strong revenue streams so that it can maintain programs like those he just listed, rather than make cuts.

One example of this is the radiological technology program added just a few years ago, but one that has already become one of the most popular majors, along with health sciences and more traditional offerings such as business, education, and psychology.

“Because of the population of students we have — 50% are first-generation college students, and 50% come from families earning less than $38,000 a year — there are some challenges in terms of what they understand college to be and how they can be here, coming from an economically challenged background.”

As it offers such programs, MCLA has put a hard focus on helping its students, many of them the first generation in their families to attend college, succeed with their goals, whatever they may be.

And these efforts take many forms, from various mentoring programs to the school’s Essential Needs Center, which addresses hardships outside the classroom that can become obstacles to student achievement and overall well-being. The space, run by students, offers food, essential items, housing and transportation assistance, seasonal clothes, SNAP applications, and more.

“Because of the population of students we have — 50% are first-generation college students, and 50% come from families earning less than $38,000 a year — there are some challenges in terms of what they understand college to be and how they can be here, coming from an economically challenged background,” Birge explained. “So, as a result of that, we really try to help students through programs that don’t just advise students, but mentor them so that they can be successful with their academic goals.

“And we don’t necessarily define that in a limited fashion as graduation, but also, how do you achieve a certain grade point average? How do you make sure you succeed in a course that’s going to help predetermine what your major will be? How do you make sure that your academic success is meeting the standards in order to be a student leader in athletics, student government, or in the residence halls?” he went on. “A few years ago, we implemented this success coaching model, in addition to our academic advising, to guide students throughout their time here, not just as they’re coming in, but all along the way.”

 

Architecture Special Coverage

Weathering Some Uncertainty

A rendering of a project in downtown Pittsfield, one of many housing initiatives in the Dietz & Company portfolio.

A rendering of a project in downtown Pittsfield, one of many housing initiatives in the Dietz & Company portfolio.

 

A rendering of a public safety facility in Taunton designed by Caolo & Bieniek.

A rendering of a public safety facility in Taunton designed by Caolo & Bieniek.

Lee Morrissette was probably looking for some wood to knock on.

In the architecture industry, he explained, there is chatter about things slowing down and work becoming more difficult to attain, and for several reasons. But at the same time, Morrisette, a principal with Springfield-based Dietz & Company Architects, has a different take.

“The architecture industry has been saying that things have been softening for quite a while — billings are down, and new job starts are down, but we’re just not seeing that,” he said, noting that the firm — which recently opened an office in Cambridge, where Morrissette leads a team of four — has a considerable amount of work on the books.

Especially strong is work within the broad housing sector, he added, noting that the critical need for housing of all kinds, but especially the affordable variety, is a statewide problem that is keeping the firm busy.

“We’ve maintained a consistent stream of work,” he said, noting that housing and housing-related projects — from a new community center and administrative office for the Fitchburg Housing Authority to an intriguing 48-unit housing project in downtown Pittsfield, to redevelopment of a demolished shopping plaza in Manchester, Conn. into 232 units of market-rate housing — are dominating the portfolio.

Others we spoke with agreed, at least to some extent, but noted that there are some signs of slowdown and a variety of forces — from rising prices of materials and labor to tariffs to a slower-than-expected pace of decline in interest rates — contributing to a good amount of uncertainty, which is never a good thing within the broad building trades sector.

Still, area firms seem to be maneuvering through this uncertainty, mostly through the diversity of their portfolios, the housing crisis, and the fact that many projects are moving forward in some form, though maybe a little later than planned in some cases.

“While some people have hit pause on projects, there’s more of what I’ll call re-evaluation,” said Curtis Edgin, a principal with Chicopee-based Caolo & Bieniek Architects. “People are saying, ‘is this what we really want to do, or do we want to explore a plan B opportunity?’ We’ve seen a little bit of that, and we’ve been fortunate that there’s always been a plan B.

“The architecture industry has been saying that things have been softening for quite a while — billings are down, and new job starts are down, but we’re just not seeing that.”

“We’ve had another good year, and we have good work in the boards for next year,” he continued, adding, again, that diversity of projects — public, private, large, small, long term and shorter term — has been a real asset for the firm.

Kevin Rothschild, principal with East Longmeadow-based Architecture Environment Life (AEL), agreed, but noted there are some forces that will make 2026 somewhat more challenging. These include the end of several pandemic-related programs to fuel the economy, cutbacks to some public sector programs, and other factors.

“Things are a little harder, a little slower,” he told BusinessWest. “We’re seeing the tail end of funding programs like ARPA and ESSER [Elementary and Secondary School Emergency Relief] as well as municipal or federal grants that were out there for schools and cities and Green Communities,” he said. “We’re seeing a lot of those programs reach their conclusion. The work that we’re exposed to on those projects has had a good run, and we’re seeing a lot of that closing out.”

For this issue and its focus on architecture, we talked to several area firms about what this bellwether sector is seeing, hearing, and experiencing, and what they’re expecting in the months to come.

 

Drawing Conclusions

Morrissette said it was the housing crunch and ongoing efforts to address it that prompted the Dietz firm to expand with its Cambridge office, a small space in the Cambridge Innovation Center, a co-working facility — a step taken after lessons learned from the pandemic about remote work, virtual meetings, and the ability for teams to work effectively even if they’re not all in the same office at the same time.

“We were finding that the housing authorities, particularly the Cambridge Housing Authority and others that we working with … we had enough work with them, and they kept saying, ‘if you had an office here in the Boston area, it would be a lot easier to work on a continuing basis,’” he recalled. “You don’t have to hear that too many times before taking some action.”

And it is housing that continues to broaden the book of business, he said, adding that the firm is involved with several intriguing projects, including the redevelopment of the corner of Linden and Center streets in Pittsfield’s Downtown Arts District. The initiative calls for 48 units of affordable apartment housing through Low-Income Housing Tax Credits — a 30-unit apartment building and two six-unit townhouses designed for passive house certification, the firm’s first such project.

“While some people have hit pause on projects, there’s more of what I’ll call re-evaluation. People are saying, ‘is this what we really want to do, or do we want to explore a plan B opportunity?’ We’ve seen a little bit of that, and we’ve been fortunate that there’s always been a plan B.”

Dietz is also working on an ambitious project in Manchester, Conn. on the site of a razed shopping center. In addition to the 232 units of market-rate apartment housing, plans call for a clubhouse with a fitness center, outdoor pool, and space for community events, as well as a multi-use recreation trail extension, said Morrissette, adding that the project appeared stalled last fall amid uncertainty and higher interest rates, but quickly got back on track.

“We had done some schematics and design-development drawings, and they said, ‘you know what … hold on, we’ll finish out the space, and we’ll see what happens, and if interest rates start to come down, we’ll contact you,’” he recalled. “It didn’t take much of an interest rate drop before they said, ‘OK, it’s looking good enough; we’re moving in the right direction,’ and they re-engaged and got it going again.”

Meanwhile, the firm, with the help of that Cambridge office, has been able to secure work with several housing authorities, including the one in Fitchburg, in the center of the state, where it is designing a new community center and administrative offices.

A rendering of an ambitious housing project in a demolished strip mall in Manchester, Conn. being designed by Dietz & Company.

A rendering of an ambitious housing project in a demolished strip mall in Manchester, Conn. being designed by Dietz & Company.

“We’ve been successful with quite a fair amount of housing authority work, which has been rooting us nicely in this Cambridge office; it’s been good,” Morrissette said, adding that the firm has work in other realms as well, including municipal — the renovated former Chicopee Library, for example — as well as hospitality, education, and office projects.

 

Growth — by Design

Diverse portfolios are also the key to success for the other firms we spoke with.

Indeed, Caolo & Bieniek has been involved with everything from renovations to the clubhouses at Springfield’s two municipal golf courses, Franconia and Veterans, to the new Barry Elementary School in Chicopee; from work at public colleges, including UMass Amherst and Westfield State University, and the municipal library in Richmond to several public-safety projects. That list also includes early-stage work on what will be one of several proposals for a replacement for the troubled Roderick L. Ireland Courthouse in downtown Springfield.

“Our work varies from very long-term projects, like the Barry Elementary School, to the short-term, ‘the roof is leaking; we need to do something’ projects,” Edgin explained. “And that’s what has kept our lights on through the years; we don’t only depend on public sector money. We do some private work, and we have some good private clients as well. And through the years, they appreciate what we we’ve done for them, and they keep coming back, and that’s how we’ve been fortunate.”

The firm has developed a strong niche in the design of public safety facilities, he went on, adding that it has several in various stages of progress in Lenox, Taunton, and Princeton. And, like most firms, it is garnering work in the broad housing sector.

Edgin said his take on the short term, meaning the next several quarters, is one of cautious optimism as the public and private sectors cope with all those challenges listed above and face decisions about whether to proceed with projects, and how.

Curtis Edgin

Curtis Edgin

“We don’t only depend on public sector money. We do some private work, and we have some good private clients as well.”

As he noted, there is usually a plan B.

Rothschild agreed and said his firm still has considerable work on its plate and in the pipeline, but noted that the winding down of several COVID-related programs will certainly be felt within the industry.

He said his firm secured several ESSER-funded, HVAC-related projects to improve ventilation in schools, especially in Holyoke — work that is coming to an end.

Meanwhile, AEL has also garnered some work — lighting, ceiling, insulation, and other initiatives — via the state’s Green Communities program, which provides grants and technical assistance to municipalities to reduce their energy consumption and costs through energy efficiency and renewable energy projects.

“That seems to be ongoing,” he said. “But with national trends in support of different policies, obviously there are question marks moving forward.

“Meanwhile, the national trends and the pulse of federal cuts, the changes the federal policy, tariffs, labor, immigration … we’re seeing direct impacts from all that,” he went on. “We’re seeing the availability of labor slowing, we’re seeing the cost of work going up, we’re seeing the availability of materials challenged — even if it’s uncertainty concerning what might be coming, it has an impact.”

Rothschild mentioned a HUD-funded project involving a local housing authority the firm was involved with to get his points across.

“I think we were 90% through the drawings, and that was stopped because the funding was not secure. I think ultimately it was cut, and that project was put on the shelf,” he said. “We’re seeing the impact of what’s happening on the federal level on the private market and the public side as well.”

On the positive side, there is the strong potential for new work through state law now permitting property owners to build one accessory dwelling unit in an area zoned for single-family homes, he said, adding that area communities are adapting the bylaw, and some are seeing requests for permits to build.

Meanwhile, AEL is still seeing a good amount of work on both sides of the ledger, and some pockets of the economy, including the commercial market, show the confidence needed to move forward with projects.

“Everything from people trying to open a dance studio to a carpet business looking to expand to trucking and warehouse facilities — there’s a diversity of work out there,” he said. “It’s still there, it’s just hard. Financing is a challenge, contracting is a challenge — everything seems to take a little longer, and it’s a little harder to get through the pipeline.”

 

Features

Doubling Down

UMass Amherst has always been an economic engine for the region, and officials there want it to be even more of a force.

Tony Maroulis says UMass Amherst has always been focused on regional economic development, and it has always been an economic engine within the 413 and often well beyond, from its own large workforce to providing interns for area businesses, to concepts that are taken from its labs to the marketplace.

But now, the flagship campus of the state university is … well, let’s call it sharpening and broadening that focus, said Maroulis, executive director of Community and Strategic Initiatives for the university.

“It’s an emphasis on economic development that we perhaps haven’t put on it in the past,” he explained, referencing an announcement by UMass Amherst Chancellor Javier Reyes at the university’s annual Community Breakfast late last month — specifically, the launch of an initiative to leverage the full breadth of the university’s expertise, talent, innovation, and partnerships to spur job creation, entrepreneurship, and community revitalization, as well as workforce and small business development locally, regionally, and across the state.

“As the state’s flagship public university, UMass Amherst has a responsibility to serve as a catalyst for economic development at the local, regional, and statewide levels,” Reyes said at the breakfast. “Embracing this responsibility creates important opportunities for programming, analysis, and collaboration that can foster more inclusive, resilient, and innovation-driven growth across the Commonwealth.”

When asked about the initiative’s goals, how they will be addressed, and how success will be measured, Maroulis started by saying virtually everything the university does has an economic development component.

“Whether it’s our sporting events, which have an economic impact on the community, to the construction on our campus, to the graduates we place in the workforce — all of that is economic development,” he said. “What the chancellor is interested in us doing at this particular time is being a more active participant in the economic development efforts of our local communities, our region, and also the state.

Javier Reyes

Javier Reyes

“As the state’s flagship public university, UMass Amherst has a responsibility to serve as a catalyst for economic development at the local, regional, and statewide levels.”

“This means being a more visible player in these conversations that happen in all three places,” Maroulis went on, “and contributing with our expertise and with the faculty and staff, researchers, and students that we have here in that economic development discussion.”

Elaborating, he said Reyes has essentially challenged the campus community to “wake up thinking about economic development, how we impact those three spheres — local, regional, and state — and how we can increase that impact.”

 

Ambitious Goals

Overall, the announced initiative, to be guided by an executive committee consisting of senior campus leadership, will have several principal goals, including:

• Collaborating with communities to address challenges and opportunities around housing, healthcare, transportation, and services to overall infrastructure;

• Advising university leadership on strategies, partnerships, and investments that expand economic development impact with local, regional, and statewide focus;

• Identifying opportunities for university collaboration with industry, government, nonprofits, and community organizations.

• Providing input on and supporting the growth of university initiatives encouraging workforce development, entrepreneurship, innovation, and applied and translational research;

• Offering recommendations on policies, programs, and practices that promote resilient, innovative, and inclusive economic growth;

• Driving investment to the region and across the Commonwealth;

• Supporting strategic initiatives critical to the Commonwealth’s future;

• Creating talent pipelines for study, internships, and employment for the region and the state; and

• Cultivating research capacity with economic development priorities.

Assessing this list, Maroulis said there are many things the university is already doing within these various realms.

Examples include the recent announcement that the university will partner with Baystate Health to create SHINE: Strengthening Healthcare Innovation through Nursing and Engineering. Funded with a $3 million grant from the National Science Foundation, the initiative will establish the nation’s first graduate training program designed to combine nursing’s hands-on patient care with engineering’s technical knowledge.

Tony Maroulis

Tony Maroulis

“Our workforce development career pathways work … we do that locally, regionally, and statewide. We want to create deeper engagement with industry so there’s more opportunity for students to have pathways to jobs post-graduation and to have access to internships.”

The goal moving forward will be to simply ramp up such efforts. This will be the case with issues as disparate as workforce development and the state’s housing crisis.

“Our workforce development career pathways work … we do that locally, regionally, and statewide,” Maroulis said. “We want to create deeper engagement with industry so there’s more opportunity for students to have pathways to jobs post-graduation and to have access to internships. These are things the chancellor would like to see us do even better than we do it now.”

As for the housing crisis, the those involved with the initiative will look at how the university can better work with municipalities on land use reform and infrastructure development to develop critically needed new housing.

That housing would benefit the university, its staff, and students, but also the region’s business community by giving their workforce access to more housing — specifically more affordable housing.

Other issues to be addressed include transportation and childcare, he went on, adding that there are barriers to opportunities for university students and area residents alike.

“These are the kinds of issues that we will be engaged in, both as a thought partner and sometimes as a thought leader, and as an advocate with other organizations and agencies in the region that are working on these kinds of issues.”

 

Collective Engagement

One key to the initiative’s success will be its council, made up of officials from across the university, including representatives of the Isenberg School of Management, the Berthiaume Center, the Mount Ida campus, Government Relations, the Donahue Institute, the Massachusetts Small Business Development Center, and the Institute for Applied Life Sciences.

The council will work with a leadership team — Maroulis; Sundar Krishnamurty, vice provost for Innovation, Entrepreneurship, and Creativity; and Carl Rust, assistant vice chancellor for Corporate Engagement — to recommend priorities and track progress.

This will be an ongoing initiative, meaning it’s not necessarily a five-year or 10-year plan, said Maroulis, but one that will seek some “quick wins,” as he called them, but also focus on the long term.

When asked how success will be measured, he said there will be several metrics and yardsticks, everything from growth of the current $2.9 billion in direct and indirect impact on the state’s economy to increases in local purchasing, to the number of startups created at the university and the jobs that result.

“The chancellor believes that we have a responsibility to serve as a catalyst for economic development,” he went on while summing up the initiative, adding that the university has always been that.

The mission moving forward is to take it to a new, more impactful level.

Tourism & Hospitality

Meeting Expectations

It’s called the Assoc. of Rural and Small Libraries, or the ARSL.

As that name suggests, its mission is to “build strong communities through advocacy, professional development, and elevating the impact of rural and small libraries.”

Its members were in Albuquerque last week for the group’s annual conference. But a year ago, they were in Springfield, some 1,400 of them.

This is a national association that takes that annual conference to every corner of the country, said Alicia Szenda, vice president of Sales for the Greater Springfield Convention & Visitors Bureau, now doing business as Explore Western Mass, adding that it will likely be several years before it returns to the Northeast and maybe several more before it comes back to the City of Homes.

But there’s a decent chance it will — because the group liked what it saw, everything from a library with some architectural significance to an attraction that can’t be found in New Mexico or anywhere else.

“They couldn’t have been more thrilled with the fact that Dr. Seuss was from Springfield and there’s a Seuss museum here,” said Szenda, adding that ARSL typifies the type of group this region is trying to attract, and its reasons for coming here point to why the past fiscal year (July 1 to June 30) was a good one for the 413 when it came to both hosting meetings and conventions, and, even more importantly, putting events on the books for the next several years.

Alicia Szenda

Alicia Szenda

“They couldn’t have been more thrilled with the fact that Dr. Seuss was from Springfield and there’s a Seuss museum here.”

Indeed, just five years after COVID devastated the conventions sector, it has made a nearly full recovery, said Mary Kay Wydra, longtime president of Explore Western Mass, adding that, by and large, meetings and conventions have returned to in-person affairs.

And this region is more than holding its own in the increasingly competitive climate for gatherings large and small, with the main competition for those eyeing the Northeast coming from Hartford, Conn. and Providence, R.I., but also Boston for some shows, as well as Worcester, Lowell, Manchester, N.H., and other cities. For national groups, there is obviously much more competition, said Wydra, adding that this region bumps up often against such cities as Des Moines, Iowa and Harrisburg, Pa.

As it has for years now, the region continues to try to sell event planners on what Szenda and Wydra call the ‘3 A’s’ — affordability, accessibility, and attractions.

Affordability comes in many forms, but especially a $169 hotel room rate, on average, for groups, which is far less than Boston and competitive with those other cities listed above. Accessibility refers to the region’s proximity to several major highways (for groups that will drive to their meetings), but also a location that makes it convenient for residents of all six New England states and New York. As for attractions, the Seuss Museum and MGM Springfield now give the region more selling points in addition to the Basketball Hall of Fame, Six Flags, and other destinations.

For this issue and its focus on travel and tourism, we talked with Szenda and Wydra about the region’s ongoing efforts to attract meetings and conventions and the dollars they bring to several different sectors of the local economy.

 

Staying Power

The state’s Democrats staged their annual convention in Springfield earlier this month.

Most business was conducted over a Saturday, but still, more than 300 hotel rooms were booked for the gathering, said Wydra, adding that the Democrats meet in different Bay State cities on a rotating basis.

Such return business — and this region sees a good amount of it — is one of the keys to long-term success in this business, she said, adding that another is getting in front of groups and making a pitch for the 413.

Mary Kay Wydra

Mary Kay Wydra

“When we saw it, we said, ‘we know we can do an amazing job of hosting this event,’ and we started working then and there to push the Commonwealth to come west.”

And the team at Explore Western Mass has been making more of these pitches, which is indicative of the aggressive nature of its pursuit of convention business, but also stronger interest in this region and those 3 A’s.

“In fiscal ’25, we had more site visits than we did the year before,” Szenda said. “And those are so important to us because we find that, once meeting planners and event right holders come to the area and see what we have to offer and meet the teams everywhere, we have a really good conversion rate.”

In fact, she noted, 75% of those groups who came to this region for a site visit wound up booking their event here.

“That’s a great number,” she said, adding that it can be attributed to several factors, from the region’s affordable character to the strong customer service provided by the team at Explore Western Mass, to the fact that the Convention Center Carpark was nearing completion and is now open, making downtown Springfield much easier to navigate.

“Opening the parking garage is huge,” she said, adding that the carpark and the new space next to it called the Landing gives the city and this region another strong selling point.

Szenda was pushing these points at the recent Destination East trade show in Providence, attended by groups looking to meet in the eastern part of the country.

“We had planners from Florida up to Maine, all the way up the coast,” she explained. “I’ve already had several conversations since I left Providence with some meeting planners and have received some opportunities for business specific to Western Mass.”

And there is already a solid number of meetings and conventions on the books for the next few months and years, a mix of new and repeat business that includes the New England Chapter of the American College of Sports Medicine, the Massachusetts Health Officers Assoc., Yankee Security’s annual trade show (coming in October), the New England Grooming Show (a dog grooming competition coming back for a third year in Springfield), the Steubenville East Youth Conference, New England Regional Volleyball (slated for next February), a variety of regional dance and cheer events, the Ironman triathlon, and more.

Putting more events in the pipeline, the goal of every city and region, often comes down to making a strong case, and then, when an event comes here, helping to make sure things run smoothly, said Wydra, adding that communication is key, as is working with groups on issues such as the closed parking garage.

Both ends of the equation were on display with a gathering of the Governors Conference on Travel and Tourism, an event that was resurrected by the Healey administration after not being held for several years.

The first conference was staged in Boston, said Wydra, and while attending that gathering, those at Explore Western Mass became determined to bring it here — and they did.

“When we saw it, we said, ‘we know we can do an amazing job of hosting this event,’ and we started working then and there to push the Commonwealth to come west,” she told BusinessWest. “Alicia put together a great response to their request for proposals, and we did a lot of hospitality. We wanted to showcase to the Office and Travel and Tourism and all the people in our industry how we service visitors. The amenities we offer when a pet groomer comes or the rural librarians come, we did for the guests of the governor’s conference.

“And we got high marks on the survey after the conference for all those extra steps,” she went on, adding that these good scores are common and help explain why the region often stands out in the crowded field for meetings and conventions, and why there is so much repeat business. “We’re competing with other destinations all the time, so the little stuff really matters.”

 

Drawing Conclusions

As noted earlier, the rural librarians may not return to Springfield and the Seuss Museum for several years, given the many areas of the country it will visit for its annual conference.

But they liked what they saw, and they gave the 413 high marks for its hospitality. This is all a region can hope to do as it brings groups in for their gatherings — make a solid impression that will bring them back.

This formula has helped Western Mass. make a full recovery from the pandemic when it comes to meetings and conventions — and create some real optimism for the years to come.

Cover Story

Getting the Band Back Together

Paul Silva

Paul Silva

They’re calling it VVM 2.0.

And that nickname for a new initiative called Innovate413 says a lot, said Paul Silva, who will be leading this effort to spark new, tech-based startups in the region, while not repeating some of the mistakes of the original VVM, Valley Venture Mentors.

Chief among them is getting into the real estate business, said Silva, noting that he was president of VVM when many of its board members pushed for a physical presence, and got one in the form of a building on Bridge Street in downtown Springfield that now bears no trace of the agency, which exists essentially on paper as an affiliate of the Western Massachusetts Economic Development Council, but hasn’t been active for years.

“One of the things that killed VVM was getting that space, because then you become a landlord, and then you’re tied to all the challenges of having space, as opposed to being focused on entrepreneurs — we’re not doing that again,” said Silva, quickly moving past the problems that visited the once-impactful nonprofit and focusing on the positive energy and dozens of startups it fostered in its better days.

It was this energy — and startups nurtured by VVM, such as Northampton-based Machine Metrics, and the critical need for more — that prompted Steve Davis, a director with the Irene E. and George A. Davis Foundation, to reach out to Silva and commence a dialogue about creating a new engine for fueling startups in the region.

These talks would eventually lead to the creation of Innovate413, what Silva calls a new kind of venture studio, one designed, according to the recently launched website, “to help bold ideas grow, connect founders to game-changing partners, and build the next generation of employers right here at home.”

“It doesn’t take a rocket scientist to realize that there’s trouble when big companies are shrinking and there aren’t any new companies being born … that’s not going to be great for us 20 years from now.”

With $150,000 in seed money from the Davis Foundation and another $100,000 from the MassMutual Foundation, Silva explained, Innovate413 will seek to foster startups and put them on the path to success by providing what he called “an unfair advantage.”

Elaborating, he said this advantage will come in two forms — access to potential customers, meaning large regional employers that will talk about problems facing them and all those in their industries, and access to the latest artificial intelligence and product development techniques.

“When you’re in Silicon Valley or in Boston, you have access to that stuff, but the vast majority of the country doesn’t,” he noted, adding that access, in this case, comes largely from the Center for Data Science and Artificial Intelligence (CDS) at the Manning College of Information and Computer Sciences at UMass Amherst.

“This isn’t just an ivory tower institution — they actually work with the business community,” said Silva, adding that CDS is one of many catalysts that will work with startups through Innovate413 and help provide them with that unfair advantage.

Machine Metrics, profiled in this 2015 edition of BusinessWest, is an example of the kind of tech-based startup that Innovate413 will look to cultivate.

“Most programs have mentors — we’ve learned that we must go further,” said Silva, noting that these catalysts are businesses and organizations with pressing challenges and powerful networks. Early catalyst partners include the CDS, manufacturers such as Belt Technologies and OMG, the Human Services Forum, and PixelEdge, which builds software to give business leaders a competitive edge (more on that later).

Access to these catalysts can give entrepreneurs the equivalent of a running head start, he said, adding that startups will need any advantage they can get to move off the ground and then become scalable.

For this issue, BusinessWest talked with Silva about Innovate413, its importance, its mission — and how it will carry it out.

 

Bringing Back the Magic

As he discussed all that, Silva stressed that this agency is itself essentially a startup, one that, as noted earlier, has been given some seed money to solve a problem.

“I said, ‘look, I’m going to practice what I preach — here’s a small amount of money to try a new way; how do we do things in a way that will be more sustainable and engaging for the region?’” he said, summing up what he told those funding this pilot program. “‘And we should be able to figure out if we’re on the right track within a year; if not, you shouldn’t keep funding it. If we are, great — I’ll come back and ask for more money.’”

He emphasized that the need for an agency focused on fostering startups, and the need for that agency to succeed, is clear — and pressing.

“Steve Davis and I were commiserating on the tragedy of what’s happened to the entrepreneurship ecosystem since VVM’s demise,” he explained. “It’s on the order of 5% as many scalable startups being generated as there used to be.”

Elaborating, he said the region was generating as many as 50 scalable startups a year through VVM, and now, there are maybe a handful.

“Meanwhile … big companies are relocating jobs, and there’s not a lot of stories about companies moving tons of jobs to this area — it happens, but the trend has not been good,” Silva noted. “It doesn’t take a rocket scientist to realize that there’s trouble when big companies are shrinking and there aren’t any new companies being born … that’s not going to be great for us 20 years from now.

“So, Steve Davis asked me if I’d consider putting together a proposal, and a team, to bring the magic back,” he went on, adding that the proposal has become Innovate413, and in many respects, he is putting the band back together — meaning many of the mentors and supporters in the business community that made the original VVM so successful.

But Silva wanted to stress what’s different about this agency, beyond the real estate factor. To do that, he talked about what’s he’s learned from other startup-related agencies, such as MassChallenge, about what has made them successful.

“They have to find a way to create an unfair advantage for their startups that’s tied to the local economy,” he told BusinessWest, adding that this generally comes from access to customers — specifically, a pilot customer that can help a startup get off the launch pad.

“We’re bringing in big regional employers to have them talk about the problems they and their industry are facing, so that entrepreneurs won’t be coming up with some random idea and having no idea if anyone gives a crap,” he explained.

“We’re bringing in big regional employers to have them talk about the problems they and their industry are facing, so that entrepreneurs won’t be coming up with some random idea and having no idea if anyone gives a crap.”

“Instead, they’ll be someone with pain and a budget sitting across the table from me, who, as long as I’m nice, will go out for coffee with me,” he went on, assuming the role of an entrepreneur. “And if I make progress, they’ll keep going out for coffee with me, and they might even become my customer.”

To drive home the importance of such encounters with catalysts, he related the story of Machine Metrics.

“They stood up at a VVM meeting and said, ‘we make software that makes factories run more efficiently,’” Silva recalled. “And Al Kasper said, ‘I have a factory, and I’d like it to run more efficiently.’”

Kasper, then CEO (now retired) at Westfield-based Savage Arms, became sufficiently impressed with what he saw and heard, and Savage became the pilot customer for Machine Metrics, Silva went on, adding that Kasper introduced the team to its eventual second customer.

“For a startup, you’ve got to get that pilot customer in a narrow window of time,” he continued. “Otherwise … you’re dead. No one’s going to want to work with you. You’re stale; you’ve been around too long.

“So, we’re going to cheat,” he continued, adding that, by bringing in large employers with pain of some form, entrepreneurs can find problems to solve — and often realize that the solution is something they’ve been working on, or at least thinking about.

“Entrepreneurs can see if there’s something they can be passionate about, or maybe they were thinking about a solution that could solve a variety of different problems. And now they find … ‘back when I worked in healthcare, we solved this problem over and over again. These guys in manufacturing have the same problem; they just use different nouns and verbs. I’ll go work on that.’”

 

Starting Something

Such encounters will be one of the main thrusts of Innovate413, which will start to ramp up this fall — with events with names such as ‘idea jams,’ ‘startup sprints,’ and ‘hackathons’ — while also giving entrepreneurs exposure to cutting-edge AI and product development techniques through the AI center at UMass and PixelEdge, which Silva serves as chief innovation officer.

“The CDS and PixelEdge are donating the training, skills, and consulting to any startup that gets into the program so they can now have access to the most modern tools,” Silva explained, adding that access to such resources can help entrepreneurs dramatically reduce the time and expense of bringing a product or service to market.

“These days, there’s a number of situations where you don’t need a technical co-founder to get off the ground. You can use AI to build you an ugly, minimally viable product to get off the ground; you can use AI to let you do the thing that would have taken five people before. You still need the humans — humans working really hard — but if there’s one thing startups don’t have, it’s a lot of people, because they’re broke. This lets them magnify their capabilities.”

Overall, Innovate413 is a hybrid of many different models within the nation’s entrepreneurial ecosystem, said Silva, adding that several elements are being borrowed from DeltaClime VT, an accelerator based in Burlington, Vt. that serves startup and seed-stage ventures focused on climate economy innovation across multiple industries.

Among other initiatives, that agency puts entrepreneurs in front of utility companies to help identify solutions for that sector, he noted, adding that companies from across the country gather in Burlington for that opportunity.

As for events, programs are slated for early this fall at UMass Amherst, Mount Holyoke College, and Western New England University, he said, adding that these will likely include some gatherings with large employers, ase well as hackathons, which he likened to inventors’ contests.

“They usually take place over the course of a weekend,” Silva explained. “You bring together a lot of engineering-type people, you give them some tools, you talk about some types of problems, and they basically spend the entire weekend hacking — trying to build something to solve that problem.”

From there, the goal will be to turn that solution into a business, he said, adding that it’s a leap to go from developing technology to creating a startup and enrolling in an accelerator program to bring it to the market.

Efforts to facilitate such leaps are an element of the entrepreneurial ecosystem that has been mostly missing for the past several years, he noted, adding that Innovate413 was created to close the gap and grow the startup population in the region.

As with any startup, success is anything but assured, but Silva says the problem has been identified, and he believes he has a possible solution. As he said, we’ll certainly know more in a year.

For now, he’s getting the band back together. There will be a different sound, though, one focused on providing that much-needed unfair advantage.

 

Community Spotlight Special Coverage

Community Spotlight

Developers are planning to transform the former Lakeside Inn into a boutique hotel and restaurant.

Developers are planning to transform the former Lakeside Inn into a boutique hotel and restaurant.

 

Christal Russo acknowledged that Wilbraham hasn’t historically enjoyed a reputation for being ‘open for business,’ as communities like to say.

And that’s understandable given its rural nature and status as one of the more desirable of Springfield’s bedroom communities.

But it has always welcomed businesses that enhance the quality of life there and meet the needs of its residents, said Russo, the recently named chair of the town’s resuscitated Economic Development Committee. And now, it is even more so, she noted, adding that the community has many strong selling points, ranging from a single tax rate to some developable parcels along busy Boston Road, to a recent vote to squelch a proposed meals tax.

And there’s two developments to either side of the town — new development on the site of the former Eastfield Mall and a planned rail station in nearby Palmer as part of planned east-west rail — that can be added to that list.

Meanwhile, the town has seen some real momentum when it comes to new business in recent years, from a Delaney’s restaurant and Domino’s Pizza to a new development in the center of town featuring a pizza restaurant, brewery, and several apartments, to the recent announcement by developers of plans to transform the former Lakeside Inn (which was home to several other restaurants in recent years and is now used as office space for a transportation company) into a boutique hotel that will include a high-end restaurant (more on this later).

“And we want to keep that momentum going,” said Russo, a project manager at MassMutual, adding that the Economic Development Committee, resurrected a few years ago, is committed to promoting the town’s assets and growing its business community.

“What we want to do as a committee is let the public know is that Wilbraham is open for business and we support our businesses,” she said, adding that the community is poised for additional growth. “We’re looking to better understand what we can do and what our businesses need so we can support them.”

Jim Rooney, chair of the town’s Planning Board, agreed, noting that the single tax rate and other measures taken recently — or not taken, in the case of the meals tax — should help efforts to sell the town to business owners.

“We have a few open storefronts and some land available for additional development. We’d love to be able to fill those spaces and bring some businesses here to develop some of our open parcels.”

As for redevelopment of the Eastfield Mall, a project called Springfield Crossing, a planned mix of retail, service businesses, and, eventually, housing, should create more traffic on Boston Road, which will not only benefit existing businesses there and elsewhere in town, but inspire more business owners and entrepreneurs to give Wilbraham a hard look, Rooney said.

“We would definitely think that, with the increased traffic, someone will be driving down and thinking, ‘this would be a great place for my business.’”

For this latest installment in its Community Spotlight series, BusinessWest takes an in-depth look at Wilbraham and the many forms of momentum being seen in the community.

 

Delivering Results

Paul Robbins remembers driving past the site of Post Office Park on Boston Road while it was under construction a quarter-century or so ago. “I was thinking to myself, ‘who’s going to want to move in there?’”

Well … he did.

Indeed, not long after the facility opened, Robbins, a principal with the marketing firm Paul Robbins Associates, left his offices in downtown Springfield after 20 years there and relocated to the park. It was a move of convenience, he told BusinessWest, adding that he had moved his family to Wilbraham a few years earlier, and it just made sense to put his business there as well, especially since there was a new business park in town. (He recently relocated his business to the Brewer-Young mansion in Longmeadow.)

Getting back to his original commentary and skepticism about the park, it was grounded in the notion that Wilbraham was somewhat of a remote outpost, business-wise, hard to get to from Springfield — and many other parts of the 413.

And it still is.

But Wilbraham and, more specifically, the Boston Road corridor have become home to a growing number of businesses across several sectors, including hospitality, retail, and the broad realm of health and wellness, bringing people from several nearby communities into town.

A redeveloped Eastfield Mall is expected to boost existing businesses in Wilbraham and perhaps inspire more entrepreneurs to want to call it home.

Indeed, the park has made the community more of a destination, as it now hosts a post office (hence the name), the Scantic Valley YMCA, Monson Savings Bank corporate offices, a few medical offices, a hair salon, a shredding company, and other ventures. Looking at what’s happened, Robbins said the park has helped the community shed that ‘outpost’ label, and there have been many new developments along that stretch since.

And there’s land at the site for additional development, said Russo, adding that new businesses along that corridor, and the prospects for more, are one of the main forms of momentum in the community.

Perhaps the biggest are the announced plans for redeveloping the former Lakeside Inn. Built on Nine Mile Pond in the 1940s as an inn and restaurant, it was always a popular destination, drawing diners and guests from neighboring communities and well beyond.

Wilbraham at a Glance

Year Incorporated: 1763
Population: 14,613
Area: 22.4 square miles
County: Hampden
Residential Tax Rate: $17.88
Commercial Tax Rate: $17.88
Median Household Income: $65,014
Median Family Income: $73,825
Type of government: Board of Selectmen, Open Town Meeting
Largest Employers: Baystate Wing Wilbraham Medical Center; Friendly Ice Cream Corp.; Big Y; Home Depot; Wilbraham & Monson Academy
*Latest information available

The hope is that the planned boutique hotel and restaurant — conceived by unrelated business owners Joe Sullivan and John Sullivan, owners of several ventures in the area, including Nathan Bill’s Bar & Restaurant and Boulevard Tavern and Grill in Springfield and East Village Tavern in East Longmeadow — will do the same.

“This is a really exciting development for the community,” Russo said. “It’s going to bring new life to a true landmark.”

Rooney agreed. “We’re extremely excited to see this come back as a restaurant — they’re looking to have lakeside dining — and a boutique hotel, small rooms to support activities like when parents come in for events at Wilbraham Monson Academy,” he said. “We’re really looking forward to this happening; it will be a great addition to the landscape.”

Plans call for a restaurant on the main floor, with eight guest rooms on the second floor and another six on the basement level. If all goes as planned, both components of the business should be completed by the fall of 2026.

 

You Can Get Here from There

Overall, Wilbraham, its officials, and its town meeting voters have taken several steps that are making the community more business-friendly, said Rooney, listing everything from that vote to reject a meals tax, which will provide a boost for the town’s growing roster of restaurants, to a measure allowing used car sales (something not allowed in town previously) as an accessory to an existing business.

The latter is a nod to changes in that business, Rooney noted, adding that most of the business involving the sale of used cars is done online, reducing the need for large lots full of cars.

“This measure will allow that kind of business to flourish in Wilbraham,” he noted, adding that it is indicative of efforts to facilitate business growth in the community.

And while such growth will largely be limited to the Boston Road corridor and the center of town, as it has been historically, there is room for more, said those we spoke with.

“We have a few open storefronts and some land available for additional development,” Russo explained. “We’d love to be able to fill those spaces and bring some businesses here to develop some of our open parcels.

There is already ample motivation for doing so, said Russo and Rooney, but those twin developments mentioned earlier — the reimagined Eastfield Mall, known as Springfield Crossing (just a few hundred yards from the Wilbraham line), and the planned rail stop in Palmer — might provide additional incentives.

Construction is well underway at Springfield Crossing, a 360,000-square-foot strip mall that will include Target, BJ’s, Hobby Lobby, PetSmart, Chipotle, Chick-fil-A, and other regional and national retailers. It expected to make that corner of Springfield a more popular destination, as it was decades ago when the mall was thriving, said Rooney, bringing traffic from all directions, including east, through Wilbraham.

As for the rail stop, it is expected to make the eastern portion of the 413 more accessible, and more attractive, to potential residents — and also to business owners looking to create ventures to support those residents.

These are just some of the reasons why Wilbraham is enjoying some momentum, and why leaders there believe it can generate more in the years to come.

Healthcare Heroes

Emerging Leader

Nursing Supervisor and Stroke Coordinator, Noble Hospital

She Helps Close Gaps in Care Through Education, Outreach

Chrissy Humason

 

Chrissy Humason says she first started thinking about a career in healthcare while she was working on the ski patrol at Otis Ridge — she grew up near it — when she was just 15.

“It was the ability to help people … giving them a boost after they’d fallen or having their wrist splinted before they were taken to the hospital — it was rewarding,” she said of her work on the slopes.

Those feelings stayed with her and created … well, a desire for more, prompting her to join Otis’s volunteer Fire and Rescue Squad when she was 16. And to earn EMT certification by the time she graduated from high school. And to use a sports scholarship to enter an EMS management program at Springfield College, becoming a paramedic upon graduation. And to then earn a nursing degree at Berkshire Community College (BCC). And to join the Westfield Fire Department while working as a nurse at Berkshire Medical Center (BMC), going through several cars because of all the miles she was racking up.

Today, she’s a member of a five-person crew on the Westfield Fire Department’s Engine 3, fighting fires while also responding to medical calls, while also serving as a nursing supervisor at Baystate Noble Hospital, a role that brings a different flavor of rewards and service to the patient population.

“Stepping into that role was definitely a change because it went from being strictly bedside, caring for the patient, to managing and overseeing all that’s happening, the day-to-day operations, the staffing … it was more putting puzzle pieces together,” she explained. “Now, I can be there and help my fellow team members as a leader, help them through when they have questions, and be there and support them. I find that very fulfilling.”

All of this goes a long way toward explaining why Humason has been named a Healthcare Hero in the Emerging Leader category. But there’s still more to this inspiring story.

It comes in the form of her leadership efforts with a stroke education program that brings healthcare directly to the community.

As stroke coordinator at Noble, Humason has led a groundbreaking, grant-funded community stroke initiative across Hampden and Hampshire counties that targets rural areas where access to resources is limited and the need for public health education is high.

“Stepping into that role was definitely a change because it went from being strictly bedside, caring for the patient, to managing and overseeing all that’s happening, the day-to-day operations, the staffing … it was more putting puzzle pieces together.”

And also where an ambulance ride to the nearest hospital might take 30, 40, or more minutes, heightening the need to move quickly and decisively when stroke symptoms may be in evidence.

“Time is brain when it comes to strokes and heart attacks,” said Humason, whose efforts have led to the creation of a detailed community resource brochure loaded not only with information about stroke, but also a healthcare proxy form, a guide to community resources for seniors, and even a File of Life card with key information ranging from emergency contacts to a list of prescriptions that is to be updated every six months.

They have also led to community outreach efforts that have covered nearly 300 square miles and reached more than 1,500 participants. Working with Emergency Department Educator Tami Wescott, Humason has delivered interactive education sessions and health outreach at farmers markets, senior centers, soup kitchens, assisted living facilities, and town events such as the Southwick Rotary Club’s concert series.

And these efforts, she noted, are starting to create positive results.

“We’re finding that people are accessing emergency services a lot sooner by recognizing the symptoms,” she said, listing everything from arm weakness to face drooping. “We have people coming in with the earliest symptoms, and with that, they’re able to receive treatment a lot quicker, and that can help with their symptoms for long-term effects. And that’s our ultimate goal.”

Chrissy Humason with other members of the Westfield Fire Department’s Engine 3.

This early success is both an indicator of the power of outreach, and yet another example of how Humason is collaborating with others to create a healthier, more informed community.

Brandon Okezie, Noble’s president and chief operating officer, summed up Humason’s contributions, and her qualifications for the title Healthcare Hero, in effective fashion.

“She is an excellent emerging leader in healthcare: innovative, empathetic, collaborative, and committed to closing gaps in care through education and outreach,” he wrote in nominating her for the award. “Her work has left a meaningful imprint on the communities served by Baystate Noble and offers a model for how localized, person-centric health education can save lives.”

 

Slippery Slope

As noted earlier, Humason grew up in Otis and was a member of the Fire and Rescue Squad while still in high school. This was a learning experience on many levels — especially when it came to the challenges facing those living in remote areas and those serving them — and, in many ways, it inspired a career.

“I learned a lot being out there — you don’t have many resources, and you’re quite a distance from any hospital,” she recalled. “There’s a lot to do between there and here, so I learned a lot from that time and decided I wanted to continue and build on that experience.”

Indeed, she attended Springfield College, with the goal of being a firefighter and paramedic, and then moved on to BCC, earning degrees in both nursing and fire science. She joined the Westfield Fire Department in 2006 while also working as a per diem nurse at BMC.

“We needed to figure out how to bring this information into these communities so they would recognize these symptoms a lot quicker and access what needed to be accessed — 911 — to get to the hospital a lot quicker.”

She came to Noble in 2015, cutting some of her commuting time, starting in the ER before eventually becoming a nursing supervisor. After the hospital’s primary stroke coordinator stepped down three years ago, she was approached about becoming stroke and STEMI (heart attack) coordinator and added those responsibilities to an already lengthy list.

Her collective experience, and a desire to find new ways to educate the public and serve rural areas, brought her to the moment when a program administered by Borderland Partners LLC and the Massachusetts Department of Public Health invited institutions to apply for grants that would enable them to bring stroke education to underserved areas.

And Humason seized that moment, first by rallying hospital departments around the concept and then leading the efforts that eventually garnered $15,000 in grant money.

“This was really a team effort,” she explained. “I went around and spoke to everyone in the hospital; I spoke to our case management team, to our ER team, to our physicians, asking them what our patients are lacking when they come to the hospital. Is it education? Is it knowledge of recognizing stroke symptoms? Are they lacking the resources to go back home? What can we do to help them?”

The answers to these questions helped frame an effective grant application — Noble partnered with the Westfield and Southwick fire departments on the initiative — and also helped determine how the grant funds could best be used, Humason went on, adding that the feedback helped inspire an ambitious updating of the community resource brochure.

It is crammed with information for seniors on everything from skilled nursing programs, home care services, and assisted living facilities to senior centers, medical equipment companies, and transportation, as well as the File of Life card — actually two of them, one for the refrigerator and the other for the wallet or purse — and healthcare proxy, a document that too many people are still lacking.

But there is also information on stroke — risk factors, how to spot signs, and why to call 911 immediately, especially in these rural areas.

Chrissy Humason (right) with Baystate Noble Hospital Emergency Department Educator Tami Wescott at one of many outreach events to promote stroke awareness..

“We needed to figure out how to bring this information into these communities so they would recognize these symptoms a lot quicker and access what needed to be accessed — 911 — to get to the hospital a lot quicker,” she noted, adding that the program partners modified the traditional stroke-signs acronym FAST (face, arm, speech, and time) to BE FAST, adding balance and eyes (checking for vision loss).

And the phrase is resonating.

 

Peak Performance

Beyond the brochure, though, is a comprehensive community outreach initiative, one that has been impactful in many ways, from creating a more informed community to giving stoke survivors an opportunity to open up and be part of that education process.

This community outreach, as noted, has covered more than 300 square miles, taking Humason and Wescott to more rural communities such as Otis, Huntington, and Russell, but also Westfield, Agawam, and Southwick.

The sessions have been informative, but also interactive, said Humason, adding that, at several gatherings, stroke survivors felt comfortable enough to share their experiences, informing other attendees, but also inspiring them.

“We had many who spoke highly of coming to Bronson [Rehabilitation Unit at Noble] after a stroke and going from being afraid about never making it home to getting their strength back and going home again,” she recalled, adding that these stories brought a needed personal element to stroke education.

There have been roughly a dozen of these outreach efforts, large and small, to date, she said, adding that more will follow this fall and early winter — in Tolland, at the Westfield Senior Center, and at the Westfield Women’s Club, a gathering expected to draw more than 100 people. And there have been requests to add more to the schedule.

While it’s difficult to quantify the success of this initiative, Humason, who sees results as both a 911 responder and nursing supervisor and stroke coordinator at Noble, can qualify it by noting that people are calling 911 more quickly when they suspect stroke, while EMS responders are finding more File of Life cards on refrigerators.

“Utilizing BE FAST, we’re catching a lot more strokes in different areas of the brain and catching them early, and giving people the resources they need and the interventions they need.”

When asked what it’s been like to be part of this program, Humason said “very fulfilling and heartwarming.” That’s true of all aspects of the initiative, but especially those times when stroke survivors add their experiences and become part of the effort to educate and inspire others.

“For us, that shows that we’re out there making a difference,” she said, adding that this sentiment has motivated her since she was working on the ski patrol, and it has kept her motivated ever since.

“Christine is not just leading change,” Okezie wrote in his nomination. “She’s building a healthier, more informed future for the communities she serves.”

And that explains why she’s an emerging leader and a Healthcare Hero.

Healthcare Heroes

Collaboration in Healthcare

Inspired by a Lifetime of Giving, They Gave the Region Something in His Name

 

From left, Dr. Laurie Loicono, Peter Picknelly, Tony Ravosa, Sarah Yee, Dr. Philip Glynn, and Tim Stanton.

From left, Dr. Laurie Loicono, Peter Picknelly, Tony Ravosa, Sarah Yee, Dr. Philip Glynn, and Tim Stanton.

 

As BusinessWest spoke with several individuals about how the Andy Yee Palliative Care Unit at Mercy Medical Center was conceived and eventually became reality, they took turns gesturing toward one another and saying, “if wasn’t for … this never would have happened.”

It was said about Tony Ravosa, ‘Uncle Tony,’ a close friend of Yee’s, who doggedly raised money for the unit, conceived soon after Yee succumbed to pancreatic cancer in 2021.

It was said about Dr. Philip Glynn, the oncologist (and a Healthcare Hero himself in 2022) who cared for Yee during his illness and became inspired to do something to bring a new level of care to the region in his honor. He is now co-director of the unit with Dr. Laurie Loicona.

It was said of Tim Stanton, regional vice president of Philanthropy and chief Development officer for Trinity Health Of New England, Mercy’s parent company, who quarterbacked the fundraising efforts.

It was said of Yee’s wife, Sarah, who wanted to do something to recognize the unique brand of care provided to Andy in Mercy’s ICU in his final days and bring it to more patients and families facing difficult end-of-life issues.

But mostly, it was said about the person not in that room, but whose spirit certainly was: Andy Yee himself.

Indeed, all those gathered said creation of the eight-bed unit, the only one of its kind in the region, would not have been possible were it not for the way Yee touched all those who knew him — from customers in his restaurants to his nurses in the ICU; from long-time friends and business associates to former Massachusetts Gov. Charlie Baker, who rushed back to Springfield from a Republican governors’ meeting in Nashville, Tenn. to be at Mercy the day Yee died — and seemingly willed them to come together and make this ambitious undertaking reality.

“All of this is because of Andy and the people who loved him,” said Yee’s friend and business partner Peter Picknelly, chairman of Peter Pan Bus Lines. “Mayor [Domenic] Sarno stepped to the plate, the governor stepped to the plate, the lieutenant governor, the business community, all because of Andy and this institution, which helped him so much.”

In truth, the palliative care unit would not have happened without everyone in that room working together to create a vision and then make it reality. And all those individuals would be quick to note that getting the doors open was just the first chapter in this story. The next ones involve operating it in the compassionate, innovative manner that was imagined and, hopefully, expanding the facility to include more beds — because the existing beds are almost constantly full and the need, sadly, remains.

“This space was created in Andy’s spirit, and it’s designed to focus on enhancing interaction and time between family and their loved one at some of the most difficult times in people’s lives.”

“We had the ribbon cutting, and we were full the next day,” Glynn said. “We could fill 15 beds today.”

The unit was designed to help achieve what is known in healthcare as a ‘good death,’ one that, according to an Institute of Medicine Report, is “free from avoidable distress and suffering for patient, family, and caregivers, in general accord with the patient’s ands family’s wishes, and reasonably consistent with clinical, cultural, and ethical standards.”

By all accounts, Andy Yee’s passing met this criterion, and the unit created in his name is dedicated to helping others achieve a similar passing.

“This space was created in Andy’s spirit, and it’s designed to focus on enhancing interaction and time between family and their loved one at some of the most difficult times in people’s lives,” Loicona noted, adding that this is the very essence of palliative care.

 

Coming Together

‘Collaboration’ comes from the Latin word ‘collaborare,’ meaning ‘to labor together.’ It has come to describe individuals and groups working together to achieve a common goal.

Since the Healthcare Heroes program was created in 2017, the Collaboration category has been an important part of the initiative because almost all issues in healthcare, from opioid addiction to food insecurity, are complex and require the efforts of many different agencies pulling in the same direction.

Yee family members and guests cut the ribbon on the Andy Yee Palliative Care Unit in May.

Yee family members and guests cut the ribbon on the Andy Yee Palliative Care Unit in May.

The creation of the Andy Yee Palliative Care Unit is a somewhat different story, but one that provides poignant lessons about the importance of collaboration and how it enables things to happen that wouldn’t happen otherwise.

Our story begins … well, it’s hard to say when it actually begins. It certainly began before Andy Yee’s cancer brought him to Mercy’s ICU. And it probably began before Yee, working with Picknelly, coordinated meal donations for employees at Mercy and other hospitals during the pandemic.

But that’s a good place to start because those efforts reflected Yee’s deep respect for Mercy, healthcare workers in general, and, eventually, the doctors and nurses who treated him.

“Andy really had an affection for this hospital; he could have gone anywhere for his care, but he chose this place because of that guy over there,” said Picknelly, gesturing toward Glynn. “People encouraged him to go elsewhere; he didn’t. He said, ‘I’m staying here; the people at Mercy are awesome, and Dr. Glynn is the best.”

This respect was repaid by those at the hospital bending the rules, if you will, for Yee and his family during his stay in the ICU, meaning the rules regarding how many people could visit him at one time, how long they could stay, and how they were able to make Andy feel more at home by bringing some of his home to his room in the ICU.

In other words, helping him achieve a ‘good death.’

These actions inspired Sarah Yee to want to do something to thank those at Mercy and help others facing oncology care. One thought early on was to gift an infusion suite for the cancer center in Andy’s name. But eventually, sights were set much higher, on creating a palliative care unit.

“We were given the opportunity to make that a comfortable space for our family that week he was here,” Sarah recalled, referring to his room in the ICU. “And I thought, ‘wouldn’t it be nice if other families could have that opportunity as well?’”

“We were given the opportunity to make that a comfortable space for our family that week he was here. And I thought, ‘wouldn’t it be nice if other families could have that opportunity as well?’”

So there was an initial conversation with Glynn, who has long understood the need for a unit devoted to palliative care and was more than amenable to the idea. He also understood that, unlike putting Yee’s name on an infusion suite, this would require a collaborative effort to address the many facets of this project — especially fundraising, design, and, eventually, operations.

And for the fundraising side, those duties fell to Ravosa, owner of a public relations and consulting firm, who accepted the assignment even as it kept changing and growing in scope, from initial estimates of $100,000 to the eventual total of $1.5 million as the cost of construction and materials kept climbing after COVID.

The rooms in the unit are designed to bring comfort to both patients and family members.

Overall, the three-year effort generated $650,000 in grants, including $250,000 in ARPA money, $450,000 in corporate gifts, $70,000 in political committee gifts, and donations from friends, family, and colleagues.

 

Food for Thought

The I-91 Supper Club covers several of those categories.

This is a group of friends, business colleagues, ‘political guys,’ and more who first gathered to mark the closing of the Hu Ke Lau in Chicopee (one of the Yee family’s many restaurants) and started meeting regularly after that, Ravosa said.

“We’d go to a restaurant once a month with a pre-set menu, and we’d bounce around … there were a lot of long-standing friendships and legacy businesses involving families that had been the community a long time,” he went on, noting that Sarah Yee was invited to come to a meeting of the group and give a presentation on the proposed unit.

And it was the group’s six-figure donation that essentially got the ball rolling, said Stanton, who worked in tandem with Ravosa on the project and recalls him being a “bull in a China closet.”

“Those checks started flying in,” he recalled. “Tony had a few events, and people brought money to them, and then he was on a roll. In more than 20 years of doing this, I can only think of one president of one university that I had to sprint to keep up with, and the other one who was like that was Tony; he kept pushing us and pushing us and pushing us.”

While funds were being raised, others were at work on design and operating plans for the unit, which, as noted, is the first of its kind in the region.

Located on the hospital’s fifth floor, the unit provides an inviting, soothing space for end-of-life care for patients and families, as well as patients with chronic illnesses requiring pain and symptom management. The layout required certain key elements, everything from a place where family members could sleep overnight to spaces for physician-patient consultation.

As for the care provided there, Loicona added that the overriding mission is to bring care at this level “back to family” and provide a support unit to the patient and family members.

Kathy Sullivan, nurse manager of the unit, agreed.

“Our nurses go above and beyond to provide the comfort and support that the patients and their families need, whether it’s little things like making sure the families have everything they need to eat or drink or making the beds for them to sleep in,” she said. “They order comfort trays for the patients from our kitchen, and they’re always advocating to make sure the medications are there that they need, and the providers.”

Glynn agreed, recalling a poignant example of going above and beyond. It involves a younger patient with a young child. Knowing he had a limited amount of time left, the patient wanted to talk with his son, but didn’t really know what to say and wanted to collect his thoughts in writing.

“He said that he was just too weak,” Glynn recalled. “So, one of the nurses took pen and paper and sat down next to him and wrote it all down, so he had what he wanted to say to his son.”

This is the kind of care that those who conceptualized this unit had in mind, and as they talked about what it was like to be part of this collaborative effort, those in the room kept coming back to the person who wasn’t, but who really made it all happen.

“I never had the pleasure of meeting Andy — I joined Mercy just after he died — but I feel like I know him very well from dealing with all of his friends and all the people involved in this effort,” Stanton said. “Tony did a great job of recruiting Fontaine Bros. for the contracting — they knew Andy — and JCJ Architecture; they knew Andy. Everyone involved in this project knew Andy, and it was a labor of love. It wasn’t work; it was ‘we have to make this happen.’”

Sarah Yee agreed.

“Andy had no idea of the people he touched,” she said, adding that now, through the unit named in his honor, he can touch countless more.

And while the unit wouldn’t have happened without him, it also wouldn’t have happened without a group of determined collaborators who are also Healthcare Heroes.

Healthcare Heroes

Healthcare Administrator

Director, Holyoke Medical Center Weight Management Program

He Helps Patients Regain Their Health — and Their Lives

“This doctor really puts his time into it. He takes his time to help you, he gives you his phone number, you can text him anytime with questions. He is with you there through the whole process. When I felt something was not right, I could just text him.”

“It’s because of him that I’m doing so well. He is caring, knowledgeable — the most supportive doctor I have ever had. He was in contact with me by phone daily for the first week or two after my surgery and is always available by email. Even at almost three years post-op, he still responds immediately to any emails concerning my health.”

“It stuck with me when he said, ‘you will be a patient of mine forever, as long as you want to be.’ I feel he has stuck to that 100%.”

These are just three of the many testimonials from patients regarding Dr. Yannis Raftopoulos, director of the Holyoke Medical Center (HMC) Weight Management Program, and they help explain why he is a part of the Healthcare Heroes class of 2025. But even more importantly, they explain his personal approach to patient care and an unrelenting focus on communicating with them as they start and then continue on a difficult but often very rewarding journey.

Indeed, weight management is a journey, one that starts with a desire to do something about one’s weight, and it never really ends, not with surgery, medication, or a combination of the two, said Raftopoulos, who told BusinessWest that this specialty, which chose him as much as he chose it, is extremely rewarding.

And not just because of the pounds shed and then, in many cases, kept off, but because of what patients gain in the process — improved health, for example, with everything from diabetes to hypertension, sleep apnea, and more, but also the ability to do things they were not able to do previously.

“It makes my day, even today, after doing this for almost 25 years, when I see a patient succeed,” said Raftopoulos, who launched HMC’s Weight Management Program in 2016 and since then has helped more than 4,000 patients. “And success means to get a normal weight, which might help them find a job they couldn’t do before, or get into a relationship, or stop taking medication for diabetes or high blood pressure … all of this makes my day.”

As he talked about his work, he came back repeatedly to the importance of communication between himself and his patients, noting that this is perhaps the most important factor in achieving a successful outcome.

And successful, to him, means not merely losing some weight, but, as he said, achieving a normal weight and maintaining it, something he stresses to patients as he implores them to set the bar high and keep it there by changing their lifestyle.

“Sometimes, they’ll say ‘any weight loss is great. And I’ll say, ‘wait a minute, it’s not great.’ I tell them that, if they’re going to go under the knife and under anesthesia for the sole reason to lose weight, they need to do awesome, and awesome, to me, means getting back to a normal weight.”

His approach to his work, and his impact on his patients, was perhaps best summed up by HMC President Spiros Hatiras.

“He makes himself very accessible to his patients, and that truly sets him apart from other physicians,” Hatiras said. “Once a person becomes a patient of Dr. Raftopoulos, they remain his patient for as long as needed and are not discharged from the program.”

 

It Weighs on Him

“I am no longer a diabetic, and I don’t have high blood pressure. I thank God first and then Dr. Raftopoulos for the new me.”

That’s another of those testimonials, which collectively describe a physician who could be a Healthcare Hero in many categories: Healthcare Administrator, because he oversees and built this program, which now includes several doctors; Healthcare Provider, for all the reasons listed above; and even Collaboration in Healthcare because that one word effectively describes how he works with patients, out of necessity, for them to achieve the results they desire.

But we’ll focus on administration because of the way he has grown this program and made it a model of sorts that continues to attract physicians.

Our story begins in Greece, where, early on, Raftopoulos developed an affinity for challenge and eventually went to medical school while setting his sights on coming to the U.S. to be a surgeon. Upon graduating, he sent 450 hand-typed letters, by his count, to hospitals in this country seeking interviews.

He got three responses, one from a hospital in Chicago, where he ultimately landed, eventually working with one of the pioneers in bariatric surgery.

Dr. Yannis Raftopoulos is relentless when it comes to establishing solid lines of communication with his patients.

The surgery fascinated him. But he was more drawn to the physician’s personal approach to his work, a philosophy that he emulated and has taken with him to a fellowship at the University of Pittsburgh and eventually to his role as director of the Bariatric Surgery Program at Sant Francis Hospital and Medical Center in Hartford, Conn., then back to Greece for a short time, and then to Holyoke for the start of its Weight Management Program in September 2015.

Upon coming to this country in 2002, Raftopoulos quickly noted that it had a weight problem.

“It was striking, for someone who hadn’t been here before,” he said, adding that, unfortunately, over the years, this weight problem has become more of a global phenomenon.

And he has essentially dedicated his life to addressing it — or at least helping those who come to him because they want to do something to get their life back.

He spends two days a week in surgery, with the most common procedure being a gastrectomy, whereby part of the stomach — 60% to 70% on average — is removed to reduce stomach capacity and promote weight loss.

“It reduces the appetite and the hunger and makes the patient feel full faster with less food,” he explained. “Obviously, that by itself is not enough to be successful, but it gives them the tools, the assistance to be motivated to change their habits and work with me.”

After surgery, he said, the simple goal is to keep patients motivated, focused on short- and long-term goals, communicating, and on the path they started down because they couldn’t manage their weight themselves.

And to the extent possible, he motivates his patients to set the bar high when it comes to what is considered ‘success.’

“They’re learning a new skill set, and it takes time to acquire it and make it a habit; you need a lot of coaching over a long period of time.”

“Sometimes, they’ll say ‘any weight loss is great,’” he told BusinessWest. “And I’ll say, ‘wait a minute, it’s not great.’ I tell them that, if they’re going to go under the knife and under anesthesia for the sole reason to lose weight, they need to do awesome, and awesome, to me, means getting back to a normal weight.”

 

Achievements on a Grand Scale

During his career, Raftopoulos has helped more than 10,000 patients on their weight-loss journey, bringing his personal brand of care to each case with that aforementioned focus on communication, something that, in many cases, needs to be taught.

“Learning how to communicate — that’s one of the biggest issues they face,” he said of his patients. “They need to be confident in conveying the difficulties and learning to work together with me to solve them, rather than try to figure it out themselves, as they have been used to in the system, and then they end up not doing the right thing.

“The first thing they need to learn is how to communicate, and how to communicate effectively,” he went on. “And when I say ‘effectively,’ I mean not being afraid to communicate if they’ve had a bad week or they’ve gained weight, because I tell them the opportunity is still there from the good weeks and the bad weeks. I’m not the police; I’m not going to give them a ticket, and sometimes I have to tell them that, because they think, if they tell me something bad, that I’m going to get upset or they’re going to feel ashamed.

“Everyone makes mistakes,” he continued. “As long as you communicate and we discuss the mistakes, you learn from them. The bigger mistake is not to communicate, because it’s very difficult, without guidance, to understand why you’re making mistakes and, more importantly, how to correct them and not repeat them.”

This communication begins before surgery, and it continues every day after surgery for some time, and then it becomes weekly, he went on, adding that his research has informed him that more intensive follow-up for a longer period of time is a key ingredient in a patient achieving long-term success.

“They’re learning a new skill set, and it takes time to acquire it and make it a habit; you need a lot of coaching over a long period of time,” he said. When asked how long this coaching goes on, he added simply, “forever.”

Elaborating, he said that, over time, the patient will achieve a measure of independence, with the communication coming weekly, monthly, or over a few months, but it continues because weight management is a lifelong assignment.

And while carrying out that assignment, he said, it’s important for patients to have goals, short and long term, as well as milestones to reach and encouragement to reach them.

“You have to set goals for them, like losing three pounds every week,” he said, adding that he will remind them of this. “And then, I give them longer-term goals; I’ll remind them, ‘you’re 30 pounds from not being obese, that’s a milestone.’ Or ‘you’re 60 pounds from not being overweight.’ I find that giving them milestones motivates them to stay in the program, to push harder, and to accomplish the task.

“People will say, ‘oh, my pants feel loose, I feel great, I made another hole on my belt,’” he went on. “I’ll say, ‘that’s great, but that’s not the goal; the goal is to get to a normal weight.’”

Raftopoulos said many factors go into whether a patient will be successful on his or her weight loss journey, but perhaps the most important are a willingness to listen, communicate, learn from mistakes, fully understand that they need help to do this, and ask for help when it’s needed.

“Some people don’t know what to do, and they have difficulty doing it,” he explained. “They have an opinion about things, and sometimes we’ll have an argument. I’ll say, ‘you have an opinion, you’re entitled to have an opinion, everyone has an opinion … but you came to us because you couldn’t lose weight or you gained weight, so that means that whatever opinion you had, it wasn’t very successful; maybe you should listen to me and do things differently.’”

These comments help convey that, while research, innovation, and evidence-based practice is at the foundation of his work, compassion and dedication to patients truly set him apart and enable his patients to achieve positive results at rates considerably higher than the national averages.

And they also help convey why Raftopoulos is now, and has always been, a Healthcare Hero.

Healthcare Heroes

Lifetime Achievement

Physician and Associate Professor of Medicine, Baystate Health

He’s Pioneered an Innovative Model of Care for the Incarcerated

Dr. Thomas Lincoln

 

Passion. Empathy. Compassion. Leadership. Optimism.

Keisha Williams says these are just some of the qualities that Dr. Thomas Lincoln brings to his groundbreaking work every day.

“He’s very passionate about this population,” said Williams, responsible health authority and director of Nursing for the Hampden County Sheriff’s Office, who has worked with Lincoln for more than 25 years now as he has devoted much of his career to improving access to care for those impacted by incarceration. “He’s accessible, and he’s dedicated; there’s nothing he won’t do to assist someone or support someone and provide needed guidance.”

Lincoln, a physician at the Brightwood Community Health Center in Springfield and medical director of the Hampden County Correctional Centers, pioneered an innovative, nationally recognized public health model of healthcare for incarcerated individuals, one that not only ensures high-quality care during incarceration, but also supports a safe and successful transition back to the community — an initiative that has demonstrably improved outcomes and removed barriers to reintegration.

This model and the continuity of care it created has earned Lincoln national accolades, including the W. Lester Henry Award for Diversity and Access to Care from the American College of Physicians and the Armond Start Award for Excellence from the American College of Correctional Physicians. But for Lincoln, the far greater reward is seeing the results achieved by this work; the manner in which it is has become a model for other communities, including Washington, D.C., to emulate; and the gratitude of the inmate population.

“People are very appreciative just to be seen and taken care of in a manner that’s the same as what would be done on the outside,” he noted. “There’s plenty of need — you feel the need, and it feels worthwhile to do this.”

As medical director for Hampden County’s correctional centers, Lincoln cares for patients (inmates) at four facilities across the region, but especially what’s known as the ‘main institution’ in Ludlow, which has a population of approximately 800 men.

He helps treat what Williams describes as an older, sicker inmate population (more on this later) with a focus on all aspects of care, but the especially the HIV population.

“That’s his passion,” said Williams, adding that Lincoln is also medical director of the opioid treatment program.

With the Healthcare Hero award in the Lifetime Achievement category, Lincoln adds some additional recognition for this work not only with the incarcerated, but also with the underserved population that frequents the Baystate Brightwood Health Center in Springfield’s North End, and also for his work as an educator and mentor.

“As a primary care physician at Baystate Brightwood Health Center and associate professor of Medicine at UMass Medical School – Baystate, he has shaped the way care is delivered to underserved and marginalized communities across Western Mass.”

“As a primary care physician at Baystate Brightwood Health Center and associate professor of Medicine at UMass Medical School – Baystate, he has shaped the way care is delivered to underserved and marginalized communities across Western Mass.,” said Dr. Audrey Guhn, medical director of Brightwood Health Center. “His dedication to those who are too often overlooked by traditional healthcare systems makes him not only a role model, but a true Healthcare Hero.”

 

Impact Statement

When it comes to the Healthcare Heroes program and the many categories created to recognize the contributions of individual honorees, Lincoln checks essentially every box BusinessWest has created.

Indeed, he’s a provider and administrator, but also an educator, innovator, and collaborator with a strong focus on community. And because he’s been doing all this for decades now, he’s being honored in the Lifetime Achievement category.

Dr. Thomas Lincoln (center) with Hampden County Sheriff Nick Cocchi and Keisha Williams, responsible health authority and director of Nursing for the Hampden County Sheriff’s Office.

His story is somewhat similar to that of the 2024 honoree in this category, Dr. Andrew Balder, attending physician at Baystate Mason Square Neighborhood Health Center, who has also worked tirelessly on behalf of the underserved, with a specific focus focused on the homeless population and infant mortality, child maternal health, and birth outcomes. Yet, their careers have taken different, but equally impactful, paths.

Lincoln’s story begins in Concord, Mass., where he was drawn to science and eventually majored in physics in college before getting into research (geriatrics and cardiology) at Beth Israel in Boston.

“I decided I wanted to get into the people-based side of healthcare,” he said, adding that he enrolled at what is now UMass Chan Medical School in Worcester in 1983, with the goal of eventually getting into family medicine or emergency medicine, a path inspired in part by work as an EMT while in college.

He met his wife in medical school, and when she came to Baystate Medical Center to practice pediatrics, Lincoln, who was a year behind her in school, eventually followed her to Springfield, choosing internal medicine over pediatrics.

“I was interested in community health and work at a community health center,” he told BusinessWest, adding that he eventually landed at the Brightwood facility after his residency and has made it his career.

Sort of.

Starting in the early ’90s, his focus shifted to work at the county’s correctional facilities, where he now spends five days a week, a career path inspired in large part by the rise of HIV and the medication to treat it, AZT.

“Folks would disappear for a few months, come back not on medication, and we’d find out that they’d been in jail,” recalled Lincoln, who became interested in HIV care following a rotation at San Francisco’s Ward 86 HIV Clinic, the epicenter of the AIDS crisis, while in medical school. “And with all the stigma and everything, they wouldn’t tell health services — they wouldn’t tell anyone — about their HIV until they got back out of jail and came in for healthcare.”

This reality prompted officials at the Brightwood facility and the former York Street Jail in Springfield to create a type of outreach program to provide HIV care in the jail.

Lincoln, who was one of those providing such care, recalled that, early on, it was mostly emergency room physicians working after hours administering care to inmates, and over time, it was determined that, instead of this episodic, urgent care model, a primary care model would be more appropriate and provide more continuity with follow-up after patients were released from prison at area health centers.

This would become what’s known as the Hampden County public health model for correctional healthcare.

“Folks would disappear for a few months, come back not on medication, and we’d find out that they’d been in jail. And with all the stigma and everything, they wouldn’t tell health services — they wouldn’t tell anyone — about their HIV until they got back out of jail and came in for healthcare.”

Today, four area health centers — the Brightwood, Mason Square, and Southwest clinics in Springfield and Holyoke Health Center — are involved in providing this model of care to those who are incarcerated, with designated teams comprised of physicians from those facilities working with a primary nurse practitioner or physician assistant who works full-time at the jail, as well as a case manager and primary nurse.

“When people arrive at the jail, we divide them up by what neighborhood they’re from or where they’re going for their healthcare,” Lincoln explained. “They are assigned to a team; a primary nurse would follow up from the time they’re there, and a physician comes in once a week to see people. It’s primary care.”

And it continues after the individual is released from jail, he went on, adding that this continuity of care is critical for a population battling issues such as addiction, other mental health issues, hepatitis C, HIV, hypertension, diabetes, and often chronic injuries.

Dr. Thomas Lincoln says Hampden County’s primary are model for incarcerated individuals has been adopted by several other communities.

Williams agreed. “We would start the discharge planning with that team model so that, when that patient went back out into the community, their plan would be seamless, and there would be a continuity of care,” she explained. “Building that relationship with the community provider while they were on the inside would only help them return to the community and feel confident with the same provider outside.”

 

Innovative Model

Measuring the success of this program is somewhat difficult due to a lack of research on this population, but Lincoln believes it is certainly making a difference.

“Follow-up is a big marker — if someone’s following up, that’s generally a marker for better health,” he said, adding that, while hard evidence is difficult to come by, he believes the program is yielding results with everything from reduced ER visits after release to improved overall health.

Williams agreed, noting that the primary care model is certainly needed at a time when the inmate population is both older and sicker — and in need of such continuity of care.

“People are sicker coming to jail,” she said. “There’s a dynamic where there’s heighted mental health problems in the community, and with these problems comes substance abuse issues, as well as not taking care of existing conditions such as diabetes, hypertension, and liver disease associated with alcohol use, so people are coming to jail sicker than they have in the past.

“And there’s also an aging population,” she went on. “The patients we’re seeing now … we have fewer numbers, but we have more co-morbidity and more acuity; we have people in their 70s coming to jail.”

Meanwhile, one measure of success is the number of communities that have adapted the model, or aspects of it, for their correctional systems.

“The biggest adaptation and use of the model is Washington, D.C.,” Lincoln explained, adding that the Robert Wood Johnson Foundation provides funding for a nonprofit to promulgate the model and provide technical assistance. “There’s a large community health center system, and they adapted this there for the District of Columbia jail, and they actually dedicated a health center as a re-entry health site.

“Other community health centers, other spots in the country have looked at this and decided to do similar things; it very much lends itself to the smaller location, where the jail and the community health center serve the same population,” he added, noting that representatives of several communities and correctional facilities in states ranging from Florida to Michigan have come to Ludlow to watch, listen, and learn.

Beyond his work with those who are incarcerated, Lincoln is making a difference as an educator and mentor of young people looking to follow his lead and make their mark in healthcare.

“In addition to his clinical leadership, Dr. Lincoln is a passionate educator and mentor who has guided countless medical students, residents, and early-career physicians,” Guhn said. “His commitment to reaching the next generation of caregivers to serve with empathy, humility, and cultural competence has had a lasting impact not only on individual careers, but also on the broader field of internal medicine.”

Williams said one of the best testimonials to all that Lincoln brings to his work and the community is a scholarship that bears his name, one she pushed hard to create.

“It’s awarded to a medical staff member who is looking to further their education, and it talks about what he exemplifies, his moral principles, optimism, integrity, honesty, and respect for human dignity. It’s given to a person who epitomizes all that he stands for, and it’s my honor every year to talk about it.”

That’s a fitting tribute to someone who is called a pioneer, innovator, passionate care provider, and now … Healthcare Hero.

Healthcare Heroes

Healthcare Provider

Infusion Manager, Sister Caritas Cancer Center at Mercy Medical Center

She Brings Empathy and a Strong Ear to Those Navigating Their Cancer Journey

Cindy Leonard says that, as incredulous as it may sound — especially given the preconceived notions about cancer treatment and chemotherapy in particular — some of the visitors to the medical oncology infusion services at the Sister Caritas Cancer Center are sad when those treatments are no longer needed because they’re getting better and moving to the next step in their journey.

“They say they’re really going to miss us … they want to know if they can come back and visit,” said Leonard, adding that these sentiments are commonplace, but hardly universal.

And while they stem in part from doubts about whether the cancer is truly gone, apprehension about if or when it will return, and the comfort derived from seeing one’s care team every day or every week, they also result from the family-like atmosphere that exists here, and the compassionate care provided during what is generally the most difficult time in a patient’s life.

And no one exemplifies all of this more than Leonard, infusion manager at the Caritas Center and one of two 2025 Healthcare Heroes in the Healthcare Provider category.

She’s been working in the broad realm of oncology, starting in pediatric oncology, for nearly 40 years now, and she described it as a field where there are obvious challenges and many difficult days, but also rewards that perhaps few who don’t do this day in and day out could really understand.

“People who are not nurses or healthcare workers will say, ‘how can you do that? How do you take care of someone knowing that they might not make it? How do you do that without crying? How do you provide care and not get frustrated and say, this is not worth it?’” she said, listing just some of the questions people have for her. “I always say, ‘it’s not about that; it’s about what’s happening right now — you’re going to take care of them, and hopefully, whatever care you’re providing them makes a difference in their day and their life and helping them live a little longer so they can do things they want to do.’

“I can’t tell you how many patients over the years have had a goal,” she went on, becoming emotional as she did so. “Men who wanted … needed to get to their daughter’s wedding, for example. If you’re able to be a small part of them achieving that goal … there’s no reward greater than that.”

With that, she summed up why she loves what she does and why, at age 63, she’s not even thinking about retirement. For some sentiment on why those who work with her don’t want to see that day either, and what Leonard brings with to work every day, we turn to Dr. Philip Glynn, a Healthcare Hero himself in the Provider category (class of 2022), who has worked beside Leonard for 25 years now.

“Over her 40-year career, Cindy has shepherded hundreds of souls on their cancer journey, helping them navigate care as part of a club no one wants to join,” he said. “Sitting for hours in an infusion chair can be lonely, and Cindy not only makes sure patients feel heard during treatment, she also ensures that they are well cared for and comfortable. This is not an easy job, especially when outcomes are so often unfortunate. Still, Cindy is a fierce advocate for patients, and she handles the heavy burden of their care with grace and humility.

“I can’t tell you how many patients over the years have had a goal. Men who wanted … needed to get to their daughter’s wedding, for example. If you’re able to be a small part of them achieving that goal … there’s no reward greater than that.”

“At her core, Cindy is probably one of the kindest people anyone could meet, and couple that with … let’s call it unconditional empathy for people — she is the absolute example of a servant leader,” Glynn went on. “People around her, the nursing staff around her, they want to emulate her; I’ll bet every nurse there would say that Cindy is a role model.”

Such sentiment explains why Leonard is now also a Healthcare Hero.

 

Unconditional Caring

Like many previous honorees, as well as several members of the class of 2025, Leonard would qualify to be a Healthcare Hero in a number of categories, including — given how long she has been doing this — Lifetime Achievement.

But Provider seems most fitting because she is perhaps best noted for what she brings to, and does for, patients who come to the infusion center, where more than 17,000 treatments are provided annually.

“Her empathy for people going through the biggest life challenges imaginable … it knows no limit,” Glynn said. “It’s what I would call unconditional caring — she’s universally kind, professional, and thorough with everyone. And patients get it; they gravitate toward her.”

And they have done so for decades now.

Cindy Leonard with Dr. Philip Glynn.
Staff Photo

Indeed, Leonard has been an oncology nurse for nearly the entirety of a 40-year career in nursing. When she graduated from the College of Mount St. Vincent in the Bronx, N.Y., she knew she wanted to work in pediatrics.

“But those jobs are few and far between — that’s what most people want,” she recalled, adding that it took her three years to get into that specialty, and when she did, in 1987, it was in pediatric oncology at a hospital in New Jersey.

She would remain there until her family relocated to Western Mass. in 2001. Soon thereafter, she met Glynn, who happened to have an opening for a nurse in his oncology clinic at Noble Hospital in Westfield. The two have been working side by side ever since, with Glynn moving his practice to Mercy in 2012, and Leonard moving with him.

Since then, they have been part of continued expansion of the medical oncology center and witnesses to dramatic changes and new treatments for patients, especially immunotherapy.

“One of the beautiful things about immunotherapy is that it doesn’t make people sick; it’s not traditional chemotherapy where people are nauseous, vomiting, tired, and weak,” she explained. “This, along with other advances in cancer care, is one of the things Dr. Glynn and I reflect on a lot; we’ll say, ‘who would have thought 15 years ago that patients would be taking a medicine that doesn’t make them sick?’”

At the center, Leonard handles myriad responsibilities that fall into the categories of management and patient care, and she handles both with professionalism and enthusiasm.

“It’s what I would call unconditional caring — she’s universally kind, professional, and thorough with everyone. And patients get it; they gravitate toward her.”

During a typical 10-hour day that starts at 7:30 a.m., she will create a scheduling grid for all infusion and acute visits, 65 to 80 a day on average — a complex assignment.

“On any given day, there’s 10 to 12 nurses, and when you print the schedule, you assign a patient to a nurse every 30 minutes to an hour based on the acuity of the patient because they’re all here for a different reason,” she explained. “Some of the patients sit here all day and receive multiple medicines, which require a lot of coordination from the nurse, and others are here for only an hour, so the schedule has to be done fairly.”

Patients start arriving around 8, and they come in continuously over the course of the day, she went on, adding that physicians will call throughout the day with requests to add people to the schedule because they’re not feeling well.

Leonard also assures that all infusion, injection, and transfusion therapies are complete and have undergone prior authorization to obtain insurance approval, ensuring that the services are properly ordered to account for any change in clinical parameters and that they are fully reviewed and approved by physicians. Treatments often require coordination with other service lines, such as radiation oncology, surgery, or intervention radiology, and she said she oversees all this while taking on her own patient load.

Meanwhile, on the more administrative side, she collaborates with medical management, Joint Commission representatives, the cancer committee, and Mercy’s Education department to create annual competencies for nursing staff.

And she brings to all these responsibilities what Glynn called a ‘servant leader’ mentality. “She doesn’t back away from hard problems, she doesn’t back away from big responsibilities, and yet, there’s no job that’s too small.”

 

Navigating the Journey

But those who know Leonard will say that it’s not what she does that sets her apart and makes her a Healthcare Hero, but how she does it.

“The moment you hear, ‘you have cancer,’ that phrase is burned into your memory forever; those three words change everything — how you view your life to that point and beyond, how you interact with family and friends, and perhaps your belief in a higher power,” said Glynn, adding that Leonard has helped countess patients cope with a new level of vulnerability as they try to navigate all parts of this this unwanted journey.

This is the part of her work that many not in this field have trouble understanding, but for her, it’s a labor of love.

Cindy Leonard (right) with team members at the Sister Caritas Cancer Center.

“Dr. Glynn and I talk about it all time … we come to work every day, but we don’t consider it work,” she said. “It’s like that old saying — find what you love to do, call it work, and find a way to get paid for it. That’s how I feel.”

And as she talked about her work, she said it requires several qualities and skill sets, if you will, including compassion and empathy, the ability to listen, and the willingness to be honest with patients and not create unrealistic expectations.

“We tell them the truth, but we tell them both sides,” she explained. “We don’t just tell them the bad things; we’ll tell them the story of that one patient that did well and got to do things.”

Overall, Leonard said she and other nurses in medical oncology form strong bonds with patients, bonds that explain the piles of letters she’s received from patients and family members thanking her for all she does, as well as the myriad prayer cards from the funerals of patients that she has attended.

“If oncology is your calling and it’s something you’re able to do, it is very rewarding,” she said, while acknowledging that sometimes, visits to the infusion room stop not because the treatments are working, but because they are not, and there are no more options.

“There are often tears because we’re human,” she said. “And I believe that, as nurses and as a profession, as oncology nurses, it’s important that we’re able to acknowledge those feelings as well. It’s OK to cry with a patient; it’s OK to let them verbalize to you that nothing else is working and it’s time for the next step in their life.

“I’ve had many conversations over the years,” she went on. “A lot of it is listening, but a lot of it also is acknowledging their emotions, and often these patients will take the lead and talk and tell you that they’re OK with it, they understand, and they know that they did everything they could.

“They’ll express to you their wishes … they want to be comfortable; they want to die at home, or ‘oh my gosh, I do not want to die at home,’” she continued. “You work with the patients to help them express what their wishes are.”

Thus, listening is perhaps the most important skill in the cancer center, and it’s one of many that sets Leonard apart.

All this explains why some people are sad when their visits to the infusion room come to an end. But mostly, it explains why Leonard is a Healthcare Hero.

Cover Story

Statement of Purpose

Matt Bannister (left), executive vice presidentof Corporate Responsibility and Sponsorships for PeoplesBank, and Ben Weiss, general manager of PeoplesBank Arena.

Matt Bannister (left), executive vice president
of Corporate Responsibility and Sponsorships for PeoplesBank, and Ben Weiss, general manager of PeoplesBank Arena.

 

Brian Canina says the lengthy process that ended with PeoplesBank acquiring the naming rights to what was the XL Center in Hartford actually began with talk of putting the institution’s brand on another Connecticut arena.

Indeed, a firm selling the naming rights for Mohegan Sun Arena approached the bank in late 2023, said Canina, the institution’s president and chief operating officer. And while the bank’s leaders kicked the tires on the concept, as a way to make a name for itself in the Connecticut market, they ultimately decided the casino’s broad regional, national, and even international client mix was not exactly the strong local audience it was seeking.

“It would have been dollars that weren’t necessarily working as hard as they could for us,” he said, adding, however, that the many potential benefits of putting the bank’s name on an arena became more apparent through that exercise. And when the bank’s leaders saw a small news item detailing how the naming rights for the XL Center would be coming up for bid, they eagerly entered that fray.

Eventually, PeoplesBank bank entered into a nine-month negotiating process that ended with acquiring the naming rights to the arena in downtown Hartford in a 10-year deal for $20 million, with an average annual payment of $2 million, according to the Hartford Business Journal. The deal comes with two five-year options for renewal, said Matt Bannister, executive vice president of Corporate Responsibility and Sponsorships for PeoplesBank, so it could run until 2046 if all options are exercised.

As he talked about return on investment from the naming rights, Canina said there are several ways to measure it — everything from deposits to new commercial loans to overall market share in the Connecticut region, where the bank has been making a strong push since establishing a retail presence with the acquisition of First National Bank of Suffield in 2018. But perhaps the biggest is the opportunity to firmly differentiate the institution from the former People’s United Bank, formerly known as … People’s Bank.

Indeed, it’s been more than three years since that institution merged with M&T Bank and became fully integrated into M&T, but confusion lingers, especially in Connecticut, where People’s United had a strong presence, having started as Bridgeport Savings Bank in 1842, said Canina, adding that the PeoplesBank Arena should help put some of that confusion to rest.

“We’ve had a lot of challenges with our brand because of the confusion with People’s United Bank,” he explained. “The people of Connecticut know People’s United Bank as People’s Bank, so when they see our PeoplesBank signs, it’s hard to differentiate.”

The acquisition of the naming rights to the arena comes as it is undergoing more than $145 million in renovations that include everything from new seats in the lower bowl to creation of additional loge seating; from the addition of several ‘bunker suites’ (boxes that sit under the concourse and feature a walkway up to floor-level seats) to a new, 750-seat PeoplesBank Event Level Club to which memberships are currently being sold.

The work is expected to be done by October, said Ben Weiss, general manager of PeoplesBank Arena as well as other facilities managed by the Oak View Group, adding that the renovations are being undertaken with the goal of attracting more events, and especially more concerts, such as one featuring Stevie Nicks on Oct. 25.

The facility competes with Mohegan Sun Arena for such concerts, he noted, adding that most shows will make just one stop in Connecticut. The PeoplesBank Arena is much larger, he said, and with the renovations, it has more of the amenities that artists are demanding.

“The spirit of this renovation is to attract more events,” Weiss explained, adding that the venue has averaged around 105 to 110 events a year and needs that number to be 125 to 135. “And we really want to host more concerts. This renovation makes us more competitive — we have a larger capacity than Mohegan, and now we’ll have more amenities.”

Meanwhile, the plot continues to thicken concerning the WNBA’s Connecticut Sun and a possible move from the Mohegan Sun Arena to Hartford, Boston, Houston, or somewhere else. Many analysts say Boston has an edge over Hartford in this competition (if it comes down to those two) because it already hosts an NBA franchise, and most other WNBA teams are in NBA cities, but Weiss said Hartford, especially with the renovations to its arena, is an attractive option.

Meanwhile, just the ongoing speculation about a move to the PeoplesBank Arena brings some exposure for the bank, Bannister said.

The WNBA is white hot, and both Canina and Bannister say a team playing in PeoplesBank Arena would only make the bank’s investment in the naming rights more fruitful. But with or without a WNBA team, they consider this a sound strategic initiative.

For this issue and its focus on banking and financial services, we’ll take an in-depth look at how it came about and why, and how success will be measured.

 

What’s in a Name?

As they detailed all that comes with the naming rights, Canina and Bannister said it’s a lengthy list.

It includes several different signs inside and outside the venue, especially the marquee on Trumbull Street, as well as roughly 40 signs around the city, such as those alerting motorists which exit to take for the PeoplesBank Arena, for example. There’s also a 15-seat luxury box, one of those 18-seat bunker suites, and two four-seat loge boxes, adding up to 41 tickets for every event at the arena.

“That won’t be nearly enough to meet demand for the Stevie Nicks show,” Bannister joked, adding that the deal also comes with a $10,000 ticket credit per year, parking spaces within the arena, a season-ticket package to UConn football at nearby Pratt & Whitney Field, and even a PeoplesBank dedicated entrance, at which PeoplesBank customers can show their debit card and get in more quickly than at the other entrances.

“We think that’s a nice perk,” said Bannister, adding that the luxury and bunker boxes and 41 total seats will be parceled out to customers, prospects, employees, and nonprofits, which could then auction them off at fundraisers, generating value in many ways.

But while all those sweeteners are good, the real drivers of this deal, Canina said, were the opportunity to quell the confusion with People’s United and the opportunity to gain greater visibility in an area where the bank is trying to grow market share.

“Now that People’s United has become M&T Bank, we were hoping that the confusion would go away, but it really hasn’t — we continue to be challenged,” he told BusinessWest. “We’ve been looking for ways that we could really stand out and emphasize that PeoplesBank is not People’s United Bank, and we thought this was a great avenue to do it.”

This avenue, he added, does not connote any type of movement away from the bank’s roots in Western Mass., which were planted in Holyoke in 1885, with silk mill owner William Skinner serving as its first president.

“Hartford and Springfield are not very far apart,” he noted. “They’re one conglomerate city in some way, shape, or form; we share an airport; and so many people from Western Mass. go down to the now-named PeoplesBank Arena for events. We felt that this wasn’t so much abandoning roots, but more expanding roots.”

As for the bank’s push into Connecticut, it now has eight locations in the state, with the latest additions — banking centers in Avon and Glastonbury — having opened earlier this year. A new banking center, with accompanying space for backroom operations, is being created in CityPlace II, adjacent to PeoplesBank Arena, and is expected to open in the first quarter of 2026.

Overall, growth in the Connecticut market has been steady, Canina noted, adding that PeoplesBank’s strong commercial presence in the state eventually drove its retail expansion there.

That push started with the acquisition (the first in its history) of First National Bank of Suffield in 2018. That institution had four locations in Suffield, West Suffield, Windsor, and East Granby, which were renamed to First Suffield Bank, a division of PeoplesBank, and then subsequently converted to the PeoplesBank name.

PeoplesBank added a location in West Hartford in 2020, followed by South Windsor in 2023 and then Avon and Glastonbury, said Canina, adding that future plans include new locations in Bloomfield, projected for the fourth quarter of 2026, and New Britain, for the second quarter of 2027.

“We believe in the economic rebirth of Hartford, and we thought this [purchase of the naming rights] could be part of that rebirth,” he went on. “We thought it was important to make a statement that we believe in Hartford.”

 

Banking on It

Getting back to the decision to take this aggressive step and what it means for the bank, Canina said it obviously reallocates some marketing dollars spent in the Connecticut market and puts them to work in a way that is expected to generate more value.

“We hired an outside firm to evaluate the value of the contract and what we would get for it,” he noted. “It was a good analysis for us; we were able to compare it to what our internal spend was on other things in order to determine if we could get more value and if we should move forward with this — and we concluded that we can.”

One of the many specific line items in the contract that the bank was able to negotiate is an escalating cost for the naming rights.

“It’s not a flat X number of dollars per year for X number of years,” he explained. “In part because of the construction this year, the disruption, and not having as many events — and with the notion that they will be bringing in more events — we agreed that we would pay more in future years.

“The anticipation is that our brand awareness in the market will increase,” he went on, referring to the naming rights and their bottom-line impact. “We’re going to be aligning this with expansion of our geographic footprint in terms of banking centers; the two strategies hand-in-hand should increase our financial performance overall, which will enable us to absorb the increase in the contract price.”

Meanwhile, the naming rights contract is not expected to significantly increase the overall marketing budget beyond what it would normally be or impact any aspects of the bank’s operation to foot that bill, Canina continued.

“As a community bank, our focus is on customers, community, and our associates. We’re not going to lower our deposit rates or increase our loan rates to pay for this, our employees will not be impacted, and we will contribute more than any other mutual bank or any other financial institution in our geographic footprint. We’ll manage this through what our normal marketing spend would be.”

Meanwhile, value is the driving force behind each aspect of the contract, said Bannister, noting that one of the items promoted by those selling the rights was the impact from national broadcasts of UConn men’s and women’s basketball games (each team plays half its home games in the arena). “But the national exposure to us isn’t as valuable as the local exposure, because we’re in the three counties, so we dialed down some of the assets that would have national visibility and replaced them with things that had local visibility, because that was more important to us.”

As for the arena, and its prospects for attracting more events, as he offered BusinessWest a tour of the arena, Weiss pointed to several improvements, all of them designed to modernize the facility, provide more amenities to visitors and performers alike, and, overall, make the venue more competitive with others in the region.

“Right now, we do eight to 10 concerts a year; post-renovation, we should be doing 25-plus as we ramp back up,” he said, adding that the venue continues to ink new shows, such as Pentatonix. “It’s not going to happen overnight, but that’s where we need to be, and we’ll get there.”

 

Features Special Coverage

Tapped Out?

Ray Berry (left) and Mike Yates at White Lion Brewing in downtown Springfield.

Ray Berry (left) and Mike Yates at White Lion Brewing in downtown Springfield.

Mike Yates says it’s a matter of simple math.

“People aren’t drinking as much, and when they do drink, they have a lot more options,” said Yates, brewmaster and business partner with Ray Berry in Springfield-based White Lion Brewing, adding that this math presents a challenge for area craft brewers, and it has for a while now.

Berry agreed, noting that, while they didn’t do it single-handedly, it was the Millennials that provided the foundation for the craft beer industry to build and boom. And now, those in that generation, the oldest of which are in their mid-40s, have more and different responsibilities and are thus spending less time at brew pubs and buying fewer cans and growlers.

“Ten, 15 years ago, it was the Millennials that propped up the craft beer trade and provided the enthusiasm,” Berry explained. “As those 10 to 15 years have gone by, the Millennials’ palates have changed, they have different work-life challenges, they may have children and the children are getting older … there are different priorities.

“So they’re not visiting the breweries as often as they used to,” he went on. “And the generation that stands behind them, the Gen Zs, are not as inclined to visit craft breweries as the Millennials were, nor are they as loyal.”

Meanwhile, as noted by Yates, there are more options for Millennials and everyone else — a still-dizzying number of craft beers, domestics, distilled spirits, hard seltzers, cannabis, and more. On top of all this, there are other pain points that range from inflation to workforce issues (including cost and availability) to post-COVID realities, such as fewer workers in their offices to support brew pubs in business districts — like White Lion.

“Ten, 15 years ago, it was the Millennials that propped up the craft beer trade and provided the enthusiasm. As those 10 to 15 years have gone by, the Millennials’ palates have changed, they have different work-life challenges, they may have children and the children are getting older … there are different priorities.”

All this prompted Brewers Assoc. President Bart Watson to sum up 2024 with the single word ‘painful,’ a nod to statistics showing a 2% decline in overall craft beer production and more breweries closing last year (399) than opening (335) — a sharp reversal from just a few years ago.

All this adds up to more challenging times and the need to adjust and pivot.

Which explains paint-and-sip nights at Skyline Brewery in Westfield, where participants can get a painting lesson and a cold brew, or a glass of wine, on the side, said Lisa Lafreniere, co-owner with Dana Bishop. It also explains Skyline’s popular trivia nights, live music, full food menu, wine, ciders, slushies, homemade sodas, and back patio area, which comes complete with stunning views of the farm below.

“People have to have a bigger dynamic than craft beer — the people who are struggling now are places just relying on their beer and not much else,” said Lafreniere, who, like Bishop and everyone else in this business, has noticed not-so-subtle changes in the landscape and what people are calling a ‘maturation’ of the industry.

It’s been marked, as noted, by consolidation and closures of some operations and declining sales overall and that need to pivot and offer more than pilsners, sours, IPAs, and stouts.

Dana Bishop and Lisa Lafreniere, co-owners of Skyline Brewery, say today’s craft brewers have to offer customers much more than beer.

Dana Bishop and Lisa Lafreniere, co-owners of Skyline Brewery, say today’s craft brewers have to offer customers much more than beer.

At White Lion, for example, its Pridelands on Mane event destination in Tower Square Park, across the street from its brew pub, recently hosted a puppy pool party that attracted a few dozen four-legged participants and their owners. A few days later, it hosted a seafood festival and has plans for a wine-tasting event and also a town meeting of sorts featuring candidates for Springfield City Council.

Such programs are designed to fully activate the space (complete with custom-designed shipping containers), give area residents more opportunities to sample White Lion brews, and provide more of an experience than simply sampling the latest offering.

It’s not a recent phenomenon, to be sure, but it is becoming more critical with each passing year, if not each passing quarter.

“The days of going out of your way to visit a brewery for a pint or two and then maybe spinning off to another brewery for a pint or two … that still happens, but not to the extent that it did,” Berry said. “So now, you have to create an additional experience.”

 

Pint of View

Over the past 30 years or so, BusinessWest has chronicled the rise of the craft beer sector in this region, from its infancy to an impactful presence in communities across the 413.

The names of these businesses have become part of the landscape — Tree House, 7 Railroads, Hot Plate, Abandoned Building, Vanished Valley, Barrington Brewery, Skyline, White Lion, and many more.

These ventures are still thriving, but several breweries have closed in this region and across the state, including some big players, such as Cambridge Brewing.

Pioneer Valley Brewing in Turners Falls was a recent local casualty, closing its doors on May 31, for all the reasons listed above.

“Expenses have gone through the roof,” co-owner Steve Valeski told the Greenfield Recorder. “The last two years have been devastating. Prices went up, everything’s gone up. It’s the market, it’s the economy. People aren’t going out as much. Shipping’s more expensive. Cans are more expensive. Everything is more expensive. We just can’t keep charging more and more for a glass of beer. It gets to a certain point where you have to say no.”

Most area brewers are still saying yes, but success is not coming as easily as it did a few decades ago, or even five years ago.

“People have to have a bigger dynamic than craft beer — the people who are struggling now are places just relying on their beer and not much else.”

There are many reasons for this, said Bishop, noting those demographic changes mentioned earlier, but also rising costs of everything from barley and malt to labor. In response, Skyline has taken steps to bring many products in-house, such as soda, while also implanting strategies to manage the skyrocketing cost of yeast.

Tanzi Cannon-Eckerle, majority owner of Brew Practitioners in East Longmeadow, summed it up succinctly and effectively: “there’s fewer butts in seats.”

Elaborating, she said her brewery, which does not serve food and focuses exclusively on beer and other beverages, tracks business performance in several ways, from overall visitation to new customers to spending, and the numbers tell a story.

“From last year to this, we’ve seen a decrease in the number of people coming in the door,” said Cannon-Eckerle, an employment lawyer by day and brewer … well, the rest of the time. “Spending per person has been about the same, but the number of people has changed.”

She wasn’t about to put it all on Millennials, although she has seen that maturation of the market in Western Mass. and beyond, and less overall enthusiasm for breweries and craft brews.

“This academic or intellectual pursuit of all things craft beer and it becoming cool to visit all the breweries … has that gone by the wayside? Maybe it’s not as popular with the younger drinkers,” she acknowledged, adding quickly that there is still a healthy thirst for beer, and it’s up to individual brewers to maintain a buzz for their products.

Lafreniere agreed, noting that, overall, there is less enthusiasm for craft beer, an observation that extends to everything from sales to the buzz once generated when a local brewer would roll out a new brand.

Two of the guests at White Lion’s recent puppy pool party.

Two of the guests at White Lion’s recent puppy pool party.

“People just don’t line up for a beer release — you don’t see that anymore,” she said. “They know it’s out, they know they’ll get down there; the hype, the excitement about the business is much lower.

“The bubble has burst — there’s far less buzz,” she went on. “We are friends with a lot of people who own local breweries, and we talk all the time about what is gone and the struggle to get people in the tap rooms. We’ve seen a lot of our friends that were wicked busy pre-COVID, and now, somewhat after COVID … it’s night and day.”

The challenges facing the industry were made clear at a Massachusetts Brewers Guild annual conference in Framingham 18 months ago, said Berry, where Watson, then the chief economist for the Brewers Assoc., painted a challenging picture for brewers.

“He was monitoring the trends nationwide, and the trends were either flat and going sideways or going down in particular areas of operation,” Berry told BusinessWest, returning to the notion of pivoting and providing more of an experience.

“It just cannot be a location where people come and get a beer,” he explained. “You can get a beer anywhere; you can get a beer in your backyard. What experience are you driving?”

 

Head Games

Berry said last month’s event was the second puppy pool party. The first was pre-COVID, and the second edition drew maybe 30 dogs (puppies and adults alike) and provided another opportunity to grow the brand.

“There’s 30 people that we had an opportunity to engage that we may not have been able to engage otherwise,” he noted, adding that the same is true of the seafood festival (the third annual) and the town meeting featuring City Council candidates.

“It’s about creating new experiences that people appreciate and that may keep them coming back or, at minimum, pay attention to what the city of Springfield has to offer,” he went on, adding this is what breweries must do now if they want to succeed.

Lafreniere and Bishop concurred.

“Getting people in now … it has to be a party,” said Bishop, adding that this explains Skyline’s many efforts to draw visitors, which also include a strong focus on food, initiated in 2024.

“For us, it’s a lot of food; we found that the beer drinkers are here, but we need to have the food be very exciting for them,” said Lafreniere, which is why they’ve gone from pretzels and flatbreads to a full menu that includes everything from chicken sandwiches, lobster rolls, and quesadillas to pulled pork from their own smoker.

Beyond food, there needs to be other ingredients that add up to an experience, they said, adding that trivia nights are part of the equation, as are paint-and-sip nights that draw maybe 12 to 15 people.

“The days of going out of your way to visit a brewery for a pint or two and then maybe spinning off to another brewery for a pint or two … that still happens, but not to the extent that it did. So now, you have to create an additional experience.”

“It’s not going to save us, but it helps,” said Lafreniere, adding that the collective efforts to bring more people to the brewery are paying dividends.

Cannon-Eckerle, meanwhile, stressed that, while breweries are fun — many started as hobbies and evolved into businesses — they are, in fact, businesses. And like all businesses, owners must pivot and adjust, but also focus on building their brands and differentiating themselves from the others.

“As in any business, you have to keep your ear to the ground and watch for market trends and where consumer spending is moving,” she explained.

Operations like Brew Practitioners, which are strictly breweries and focus almost exclusively on beer, have fewer opportunities to diversify and adjust, but they still must do so, and her business has, adding mocktails and other non-alcoholic beverages to meet the demands of younger customers.

“We sell quite a few of them,” she said. “The costs on them are pretty high, but it’s a pivot that we had to do to meet market demand.

“It’s about how we engage the individuals to come see us,” Cannon-Eckerle went on. “Before, when it was super cool and everyone went to see every new brewery, and whenever you went to a new town, the first thing you wanted to was check out the breweries, it was a lot easier. The question now is, how do we adjust to all that? It’s just not enough to hang out your shingle and say you’re a brewery.

“Spending is in flux right now — we don’t know what tomorrow is going to bring,” she continued. “People are being choosy about where they spend their money on a $7, $8, or $9 beer, and it better be good.”

Berry agreed. “If you don’t make adjustments, if you try to stay in a singular lane,” he said, “you will not survive, especially in this trade.”

 

Community Spotlight Special Coverage

Community Spotlight

Eileen LaMountain has been managing the giant slide at the Big E for nearly 40 years.

Eileen LaMountain has been managing the giant slide at the Big E for nearly 40 years.

 

Eileen LaMountain says she’s getting too old to handle the waxing duties at the Big E’s Giant Slide, so she leaves that to her younger co-workers.

That waxing detail generally involves the upper portions of the 46-foot-high attraction, she noted, followed by repeated runs down the slide to spread the wax across its full length.

“That’s why I tell them to hire young people,” she said with a laugh. “A lot of the people I have are not that young, and they can’t go back and forth 10 times.”

But she still handles every other duty involved with managing that popular attraction, which she’s been doing since 1987. She essentially took over for her husband, who had done it the previous five years before moving over to handle admissions, which he did until he officially retired last year after working 58 years at the Big E.

The LaMountains are prime examples of area residents who return each year to work the 17-day fair and become part of a workforce of more than 1,000 people, said Gene Cassidy, president and CEO of Eastern States Exposition.

“Pre-COVID, we retained about 90% of our staff, and post-COVID, we retain about 80% of our staff,” he explained, adding that the fair needs to hire about 200 people for this year’s edition — to handle assignments ranging from parking lot attendant to landscaper to cashier — and is well on its way to doing so.

“I was all in favor of knocking it down originally and building something nice and new and modern. But on the other hand, that’s more expensive. Maybe we can do it with a remodel, but this is probably the last time in my lifetime that we’ll build a police station, so we want to do it right and give them what they need.”

Assembling the workforce is one of the many storylines for the 110th edition of the fair, which will start Sept. 12 and have a very difficult act to follow.

Indeed, 2024 was a banner year for the Big E. Attendance records were set (1,633,937 people came through the gates, breaking the previous mark by seven-tenths of a percentage point) and it was the fair’s most profitable year ever, with more than $6 million in net income.

“And all $6 million will be put into the facility,” Cassidy said, adding quickly that it will make just a very small dent in what he estimates to be $250 million in deferred maintenance on grounds dominated by buildings more 100 years old.

The Big E’s new season is one of many storylines unfolding in West Springfield. Others include:

• Movement toward creation of a new police station at the site of the former Walgreens location on Route 20, which was acquired by the city. A preliminary study by a design team will determine whether the best course is to renovate the facility, just a few feet from City Hall, where the police are currently headquartered, or demolish it and build new, Mayor Will Reichelt said;

• Ongoing infrastructure work on both of the city’s main retail arteries — Memorial Avenue and Riverdale Street — with the former entering the “final stretch,” as Reichelt called it, and the latter in its earlier stages;

• Little movement to create new housing despite critical need, said the mayor, citing a lack of developable land, the high cost of building, and the relative scarcity of funding assistance from the state as the primary reasons why. There is an 11-unit subdivision in the works off Piper Road, as well as 40 to 50 over-55 condos now under construction off Birnie Avenue and continued talk of new housing at the site of a former nursing home off Route 20, but little else on the drawing board;

• More new development on Riverdale Street, which is in a seemingly constant state of change, including the demolition of a few older hotels, including a large portion of the Clarion, and plans to build new ones, as well as a new Balise Honda store taking shape in the parking lot of the existing facility (more on this later);

• A new breakfast and lunch restaurant, the Roundabout, at the Route 20 and Elm Street rotary, another sign, said Reichelt, of how investments in that area, which also include new sidewalks, lighting, and other improvements, are paying dividends in the form of new businesses; and

• Preliminary discussions about creation of a new master plan for the city, one that will provide a blueprint to take the community to 2050 and beyond.

“Our master plan is 16 years old now, give or take, and we’re finishing up a lot of what’s in it,” the mayor explained. “We want to look out 25 years — not to predict the future, but to examine what the retail world will look like, for example, and whether we’re ready for potential changes that could impact Riverdale Street.”

For this latest installment of its Community Spotlight series, BusinessWest takes an in-depth look at the many converging West Side stories.

Alex Balise says the new Balise Honda store will better serve customers.

Alex Balise says the new Balise Honda store will better serve customers.

 

Progress Report

Reichelt noted that West Springfield is perhaps the last city in Western Mass. that still has its police station within City Hall — a throwback to when this was a much smaller community, but a situation that has lingered for decades as the city has searched for a suitable site.

It found one when Walgreens closed its Route 20 location in 2024 as part of a larger scaling-back initiative, leaving another question — renovate or build new? And Reichelt can look at two neighboring communities for some possible insight.

Indeed, Westfield is building new on Union Street, and Agawam is nearly done renovating the former Hub Insurance building on Suffield Street into its new headquarters.

“Agawam spent like $30 million less than Westfield’s going to spend” said Reichelt, adding that renovation of the Walgreens, which has a full basement in addition to its spacious retail floor, could be a less expensive option.

“I was all in favor of knocking it down originally and building something nice and new and modern,” he explained. “But on the other hand, that’s more expensive. Maybe we can do it with a remodel, but this is probably the last time in my lifetime that we’ll build a police station, so we want to do it right and give them what they need.”

In either case, the new headquarters will be downtown — which won’t be the case in either Westfield or Agawam — which has its advantages, the mayor noted.

Beyond the plans for the new police station, infrastructure work remains one of the main storylines in the city, especially on those two retail arteries, said Reichelt, adding that there is some light at the end of the tunnel when it comes to the work at Memorial Avenue, which recently entered a new, more visible phase with completion of the Complete Streets initiative set for early 2027.

“Until recently, most of the work has been replacing the water main, sewer main, stormwater … the underground stuff,” he explained. “But now, as you come onto Memorial from the rotary at the Memorial Bridge, they’re redoing the road layout, adding new granite curbing, and changing the actual look of the road to get ready for the new pavement.”

On Riverdale Street, infrastructure work, due to be completed in 2027, is in earlier stages, and will include new sidewalks, off-street bike paths, and some repaving, the mayor continued, adding that, longer-term, the state has plans to improve Route 20.

Meanwhile, the new Honda store at the east end of Riverdale Street is starting to take shape.

And for those thinking the existing store isn’t very old … you’re right. It was just 2010 when Balise Motor Sales completed an extensive renovation of the former Yale Genton clothing store and a 20,000-square-foot addition. But Honda is changing the look of its dealerships, with a nod toward less square footage and a design that features a new-look façade and is modular and flexible, and the Balise store will be at the forefront of these changes, said Alex Balise, director of Corporate Strategy for Balise Motor Sales.

“The existing dealership is fully functional, but we have plans to grow,” she explained, noting that talk of building a new store began in 2023. “And to do that, and better serve our needs, we needed a new dealership.”

She said the new facility will be easier to navigate and be very similar to what was done at the chain’s Lexus dealership further down Riverdale Street in terms of easier access to the service area.

A portion of the existing dealership will be salvaged and used for a state inspection center, calibration services, parts distribution, and used-car reconditioning, she went on, adding that the remainder will be demolished and used for parking. The project is on track to be completed in mid-December.

 

Fair Assessment

Cassidy’s attention to detail, especially when it comes to the weather, has been well-chronicled. Indeed, each day of the Big E, he takes detailed notes about what the conditions were, almost hour by hour, entries that help explain attendance figures.

So when he said it didn’t rain much last year, he didn’t generalize. He went right to the book.

“Let’s see … the second Thursday, the 26th, we had light rain late morning and mid-afternoon, but it didn’t really have any impact on our attendance … that was it,” he said, adding that this rainfall total was a big change from 2024, when it rained on several days during the fair, and it goes a long way toward explaining the record attendance and record profits.

West Springfield at a Glance

Year Incorporated: 1774
Population: 28,835
Area: 17.5 square miles
County: Hampden
Residential Tax Rate: $14.87
Commercial Tax Rate: $30.28
Median Household Income: $40,266
Median Family Income: $50,282
Type of Government: Mayor, City Council
Largest Employers: Eversource Energy, Harris Corp., Home Depot, Interim Health Care, Mercy Home Care
* Latest information available

Those numbers will be tough to repeat, let alone surpass, in 2025, he acknowledged, noting that the weather will likely not be as good this year. But with a shrug of the shoulders, he indicated that anything is possible.

For the most part, he stuck to what is likely, which — again, weather permitting — will be another solid year. He noted that fairs like this one are not entirely recession-proof, but they’re close.

“Fairs represent tradition, and people, at this time in our history, are hungry for that; they desire that,” he said. “And for that reason, fairs tend to be insulated from inflation. People might defer on taking a trip to Disney, but they’re going to come to the fair because that’s their family tradition.”

This explains why many recent fairs have done well, said Cassidy, citing the Wisconsin State Fair, which was on pace to shatter attendance records until heavy rains and some flooding, as one example.

As for the 2025 Big E, like most of the 109 that have come before it, this one will feature ‘new and old,’ a phrase that covers everything from attractions to food to the brews in the many beer gardens.

The ‘new’ this year includes the return of Navy Week programming as a lead up to the nation’s 250th birthday, including performances by the Navy Band Northeast and the Navy Windward Quartet, as well as Collector Car Live: Race Day, a car show featuring race vehicles and NASCAR driver Ryan Preece, and increased ‘strolling entertainment,’ including Fritzy One Man Circus and strolling musician Freddie Marion.

‘New and old’ also refers to the music lineup, which includes everything from ZZ Top and Foreigner to Five for Fighting, Train, Busta Rhymes & Rick Ross, and TLC with Big Boi.

As for the ‘old,’ that would include the giant slide, which has been part of the Big E since 1969. It stretches 135 feet, and LaMountain knows every inch of it, although, as noted earlier, she’s not out there waxing it anymore.

When asked how those applying the wax to those higher areas do so without gravity taking hold, she said “very carefully.”

In addition to supervising the waxing, LaMountain, 73, makes sure the slide is properly staffed (it takes a half-dozen people to operate it) and that the various procedures are followed, including protocols when it rains — it shuts down immediately when drops start falling.

Overall, more than 100,000 people will go down the slide over the course of the 17 days, she said, adding that maybe 9,000 will visit the attraction on a busy Saturday. That adds up to long days, but she endures — and she comes back every year.

“It’s fun. It’s a long day, but … it’s the people you see every year,” she explained, adding that that the money earned over the course of the fair pays for a vacation or some extras, with some going in the bank. “We have a good time, and I would really miss it if I didn’t do it.”

With that, she spoke not only for people who work at Big E, but for everyone who visits each year.

Features

Coming into Focus

 

Carlo Bonavita

Carlo Bonavita says tariffs will likely prompt some wine drinkers to switch to domestic products.

 

Clarity.

Ever since tariffs became a main thrust of the Trump administration’s economic policy — that would be day 1 — that’s what business owners and managers have been calling, if not begging, for.

They still don’t have as much as they want, but they now have a lot more than they did 60 or even 30 days ago.

That’s especially true in the auto industry, where trade deals inked with Japan, South Korea, and the EU lock in 15% tariffs on a large list of foreign imports. That translates into a roughly $2,000 increase on an average-priced vehicle, which is now in the mid-40s, said Ben Sullivan, chief operating officer for the Balise Auto Group.

And that number must be put into perspective, he went on, noting that, with the return of incentives such as 0% financing and attractive lease rates, the consumer’s monthly payment — which is what most focus on — may not rise much higher than it is now.

“At the same time as those price increases are coming, most manufacturers have increased production, and when they increase production, they want to sell a bunch of cars, and when they want to sell a bunch of cars, they put incentives on them.”

“At the same time as those price increases are coming, most manufacturers have increased production, and when they increase production, they want to sell a bunch of cars, and when they want to sell a bunch of cars, they put incentives on them,” said Sullivan, who cited the case of a co-worker with a truck coming off lease. She’s getting into a new one and shaving $100 off the monthly payment at the same time.

That’s an indication of how unattractive the incentives were in the years after COVID, and how much better they are now, said Sullivan, adding quickly that, while there’s still a good amount of dust to settle, especially with regard to tariffs imposed on Canada and Mexico and the cars and parts made in those countries, there is a sense of normalcy returning to this sector (more on that later).

Ben Sullivan

Ben Sullivan says that, while car prices are rising by $2,000 on average due to tariffs, with incentives, consumers may not see a rise in their monthly payment.

The same can generally be said for Carlo Bonavita’s business, Springfield Wine Exchange, where clarity is also a technical term.

Bonavita’s shelves are loaded with imported wines, many of which will now be subjected to at least 15% tariffs. This will add a few dollars to the average-priced bottle, which might be enough to sway some consumers to switch to domestic labels, something he’s been promoting for some time now, especially with the prices from some European wines rising even before tariffs were imposed, for reasons he can’t pinpoint.

“The reality is, I’d prefer to find domestic wine alternatives for our customers. It’s our job to go out there and find wines for our customers that are affordable, quality — and that’s easy to do,” he said, adding that he expects that some will shift more to domestic products. “Most people are loyal to the grape, and not necessarily the label,” he said, adding that consumers are likely to trade an Italian Pinot Grigio for one made in California.

There is less clarity in some other sectors, however, and with many different products, especially since a new, wide round of tariffs on individual countries went into effect earlier this month. The countries included Brazil (50%), Switzerland (39%), Vietnam (20%), and Taiwan (20%), and the tariffs are expected to generate price increases on everything from watches to shoes; computers to furniture; coffee to toys.

Construction is another sector where there are still some unknowns.

Dave Fontaine, CEO of Fontaine Bros. Inc., said tariffs will certainly impact the cost of projects large and small because tariffs on products, such as steel or copper, are applied not when they are ordered, but when they enter the country.

“I would equate it to walking into a store … the sales tax is 6.25%, and then, while you’re purchasing the item, the sales tax gets doubled or tripled,” he explained. “That’s going to impact at the register.”

To date, increases in prices from tariffs have been offset by decreases in the cost of some materials due to a general slowdown in the industry, allowing projects to stay on budget, he went on, but it remains to be seen if things will stay that way.

“I don’t know for sure, but I think that what our distributors did, as these tariff talks were going on, was bulk up their warehouses just to get people along for six or seven months in anticipation that the tariff talks would blow over and things would get settled.”

For this issue, BusinessWest talked with business owners and managers across several sectors to get some perspective on tariffs and what they mean for their businesses and their customers.

 

Grape Expectations

The announcement of Trump’s ‘Liberation Day’ tariffs on April 2 has been followed by four and half months of trade talks, new deals, deadlines made, deadlines extended, and seemingly never-ending speculation about the impact of tariffs on prices, individual businesses, and entire sectors.

In many respects, the speculation is giving way to increased clarity, though there are still plenty of question marks on everything from how much of the price increases will be passed on to consumers to how those same consumers will respond to the higher prices.

More will be known in the weeks and months to come, said those we spoke with, adding that much, but not all, of what’s for sale now — be it cars in showrooms or wines on shelves — were delivered before tariffs went into effect.

That’s true of the popular beers from Germany, Belgium, and other European countries sold at the Student Prince, said Nate Yee, director of Hospitality for the Bean Restaurant Group, which counts the downtown Springfield landmark among the many area eateries in its portfolio.

“I don’t know for sure, but I think that what our distributors did, as these tariff talks were going on, was bulk up their warehouses just to get people along for six or seven months in anticipation that the tariff talks would blow over and things would get settled,” he said, adding that prices have remained remarkably, and unexpectedly, stable. “That’s the only explanation I can think of for why our costs haven’t gone nuclear.”

The company has enough in its own warehouses to get through the Big E, where it will have several locations, said Yee, adding that what happens when the current warehouse stock is replaced with post-tariff products remains to be seen.

“Who knows what will happen?” he said, adding that, if costs rise, the Bean Group will have to think about adjusting its own prices. “But we want to be as price-sensitive as we can; we want to be affordable, and we want our guests to come back multiple times a week, and a big part of that is the value aspect of it.”

Bonavita said almost everything at his storefront in Tower Square, and everything shipped to customers elsewhere, including the eastern part of the state (a growing part of this business), arrived pre-tariffs. It will be September or October, he projects, before the nature of the inventory shifts and prices are adjusted.

And while he will continue to order wines from dozens of other countries (together, they make up roughly 35% of what he sells), he fully expects movement toward domestics as the inevitable price increases come. Meanwhile, like Yee, he said he will likely absorb some of the hit to minimize the impact on the consumer.

“We wouldn’t be here without our customers, so I’ll do whatever it takes to keep our customers,” he explained. “If that means we work on a lesser margin, we’ll work on a lesser margin.”

 

Driving Forces

Sullivan said many — but certainly not all — the cars on area lots were delivered pre-tariffs. That means consumers might find two almost identical cars at a dealership with different price tags.

And, as he mentioned earlier, while the price tag on the post-tariffs model might be higher, the monthly payment might — that’s might — not be. And that’s just one of the many intriguing dynamics within the auto industry as a once-fuzzy picture sharpens a bit.

“The tariff landscape is coming into clearer focus,” he told BusinessWest. “Now, it’s about what the scale and the impact of the tariffs will be and when it will all settle into something that’s predictable. We’re not home yet, knowing exactly where this whole thing shakes out, but we’re getting closer.”

Elaborating, Sullivan said there will be more clarity in the months and years to come on issues ranging from used car sales to how long consumers hang on to their cars as the cost of maintaining them rises because of tariffs on parts, many of which are made in China.

Meanwhile, with new car sales, as well as the proverbial big picture, there is more normalcy than a few months ago, when panicked consumers were running to dealerships to beat the tariffs.

“Now, things have calmed down,” he said. “People are aware that it’s not as bad as they feared; it’s still going to cost them more to buy a car, but not as much as they feared. So right now, we’re seeing a more normalized market than we’ve seen in a while.”

‘Normalized’ wouldn’t be a word to describe what’s happening in the construction sector, said Fontaine, noting that tariffs are impacting not only projects in progress — such as the new high schools his company is building in East Longmeadow and Agawam — but some initiatives on the drawing board.

“When the cost of materials is going up, that makes construction projects more difficult to to get financed — and more difficult to make sense,” he explained, adding that this is more prevalent on the private side of ledger than on the public side. “And a lot of people are in the wait-and-see phase because of the uncertainty with the economy.”

For construction firms, the challenge is to find ways to minimize the impact through use of more domestically produced materials and other strategies to keep projects on budget.

“We’re spending a lot of time trying to protect ourselves and our clients from the impact of them, and I think we’ve been generally successful with that,” Fontaine said. “We’ve pushed a lot of things to be imported from places that are not impacted by tariffs or made in America. We’re doing everything we can to mitigate costs, but it’s a hot issue in construction right now.”

And in many other sectors as well.

Cover Story

Moving Story

Jackie Janulewicz (left) and Tony and Jenna Gleason

Jackie Janulewicz (left) and Tony and Jenna Gleason

 

Tony Gleason recalls that the landscaping business he started when he was 16 and had grown into one of the 100 largest such ventures in the country was at a critical crossroads.

“We had substantial, profitable, high-end accounts, and we thought we had achieved optimal growth,” he explained. “Our future paths would have been an outward geographic expansion or inward expansion through our real estate and self-storage portfolios, and I felt that, when comparing the offers that were presented and looking at both paths, it was going to be easier, and bring me more joy, to go down the path of real estate growth and expansion and moving our self-storage business forward than to try take our landscape and snow removal business regional.”

Thus, he sold the business to Yellowstone Landscape, the second-largest landscaping firm in the country, in May 2023, thus beginning what we’ll call the next chapter of his entrepreneurial exploits. It includes the formation of the Gleason Realty Group and that inward growth of the real estate and self-storage divisions that he mentioned.

With the former, the company has acquired what would be considered downtown Northampton landmarks — the historic Coolidge building, also known as the old Post Office on Pleasant Street, as well as what Gleason calls a three-part purchase of the Fitzwilly’s building on Main Street and the Fitzwilly’s and Toasted Owl operating businesses.

The portfolio also includes 179 Northampton St. in Easthampton, a mixed-use campus, as well as the Gleason complex on Pearl Street, where the family has done business for more than a century, and where other tenants, from a brewery to the Registry of Deeds, reside. And it will continue to grow in controlled fashion, said Gleason, adding that the real estate market is in an intriguing state of flux where both opportunities and challenges abound (more on this later).

“Storage can be extremely profitable or stagnant, depending on how you enter the market. You have to take a lot of time to invest in the diligence process and look at the metrics — there’s square-footage-per-capita metrics that tell the story of the demand, and you have to remain true to those metrics.”

With the self-storage division … it has become the purview of Gleason’s wife, Jenna, who left a job working in marketing and brand strategy for Baystate Health to assume this challenge. The two are both BusinessWest 40 Under Forty winners, Tony in 2010 and Jenna in 2017; Tony also won the Alumni Achievement Award in 2022.

“It was a big jump and a big risk, but it’s one that we believed in, so I totally pivoted my career,” said Jenna, while offering a primer on the self-storage business and acknowledging that she had to learn it herself, and is still learning.

Tony and Jenna Gleason

Tony and Jenna Gleason at their self-storage facility in Easthampton, part of a portfolio that now includes more than 2,200 units.

“I had limited exposure to the storage industry — Tony had some experience in that he owned a facility in Hatfield for three or four years — but it was really my baptism-by-fire learning experience,” she went on. “I looked at everything from different software programs we wanted to use to how to brand ourselves and differentiate ourselves; we really got to create it from the ground up.”

This side of the venture, called GiGi’s Self Storage, started with the acquisition of property in Easthampton that included 46 units of self-storage, a site that has been further developed, bringing the number to 200 units. Since then, there have been additions to the portfolio in Greenfield, Northampton, and, more recently, Sunderland, Pittsfield, Palmer, Leicester, and Stafford Springs, Conn., bringing the totals to nine locations and 2,200 units.

These investments include a mix of existing businesses and new developments, including the conversion of older properties into self-storage, as happened with the Dumont factory building in Greenfield, and in Pittsfield, where a three-decade-old warehouse and, more recently, a cannabis facility is being similarly converted.

As with the real estate arm, the plan for the self-storage division is controlled growth but eventually becoming one of the largest self-storage operators in the country, Jenna said, noting that the goal for the next several years is to continue filling in the spaces between the pinpoints already on the map.

Tony agreed, while noting that there is still room for considerable growth in this still relatively young business, with many communities in this region far from saturated — although some, like Springfield, have likely reached that point.

“Storage can be extremely profitable or stagnant, depending on how you enter the market,” he explained. “You have to take a lot of time to invest in the diligence process and look at the metrics — there’s square-footage-per-capita metrics that tell the story of the demand, and you have to remain true to those metrics.”

For this issue, we take an in-depth look at the Gleason Realty Group, now with a portfolio value approaching $70 million; its recent investments, totaling more than $30 million; and its plans for continued expansion.

 

Space Exploration

Tony Gleason told BusinessWest that his family has a long business history in Northampton — his great-grandfather operated a moving and storage company in what is now the Gleason complex — and with its most famous resident, the country’s 30th president.

Gleason said his great-grandfather’s company moved Calvin Coolidge into the White House when he assumed the office after the death of Warren Harding in 1923, and also helped move his items back to Northampton and into his presidential library. Meanwhile, Gleason Realty now owns and manages the Coolidge building, and the Fitzwilly’s building is home to Coolidge’s old law office. It’s on the second floor and is now occupied by a researcher.

The old Post Office in Northampton

The old Post Office in Northampton is one of several recent additions to the Gleason Realty portfolio.

But enough about Silent Cal. His former office is a small part (250 square feet) of a much larger picture, with the Gleasons and their team still filling in the canvas.

On the real estate side of the equation, there have been several additions over the past several years, including the mixed-use campus in Easthampton, which houses a diverse mix of tenants, including a doctor’s office, a tattoo parlor, a chiropractor, and other small businesses, said Jackie Janulewicz, a former school librarian (who also worked for Gleason’s landscaping company while earning her master’s degree in education) who joined Gleason Realty in 2024 and serves as director of Operations and Development and wears many hats, including property manager.

But much of the recent activity has been in downtown Northampton. The Coolidge building was acquired at auction in late 2023 when it was only half-occupied, said Tony, adding that it is now 100% occupied, with a mix of medical, office, and special-use tenants.

Meanwhile, the Fitzwilly’s building and the Fitzwilly’s and Toasted Owl businesses were acquired over the past few months. (The acquisition also includes a separate building off Route 9 in Hadley that will be separately marketed for sale or lease.)

“My first thought is always that we’re helping our customers, which are, ultimately, also our neighbors.”

The Fitzwilly’s building, also known as the Masonic building, was broken up into six different condo units with separate ownership, said Janulewicz, adding that the property is nearly full. “I only have two small spaces left, and I have bites on both. I don’t imagine them being vacant much longer.”

Moving forward, Tony said the real estate division will continue to grow and add to its portfolio, but in a smart, controlled fashion.

“We’re always looking for new opportunities, but the deal has to be right, and we have to be cautious and conservative in all of our decisions related to the commercial real estate business, because there are ebbs and flows to occupancy and varying levels of risk factors that tie into different types of tenants that may into a building,” he explained. “Our primary focus is on our self-storage business growth, but we are always going to look at Western Mass. real estate opportunities as they come around.”

Elaborating, he said the trend toward remote work continues to impact the commercial real estate industry, with many larger buildings in different markets seeing higher rates of vacancy as businesses continue to downsize. There is interest in smaller spaces, 5,000 square feet and under, he noted, adding that his company will continue to look for opportunities that provide those footprints.

“One of the reasons we did these last two deals is that a lot of these spaces are smaller in nature, and it’s easier to grow occupancy,” he explained, adding that there are many properties now coming onto the market, and the company will be diligent and cautious as it seeks to grow the portfolio.

“I think I look at 10 or so deals a week,” he explained. “Some advance five minutes, some advance 20 or 30, and some four to six months through a due-diligence process that ends up in an actual acquisition. What sets us apart is trying to remove emotion from the decision, as well as not going after everything that’s available; 95% of what’s out there is not going to work, and that’s OK.”

 

What’s in Store

Jenna Gleason remembers telling friends and colleagues at Baystate of her decision to leave her role in marketing, shift to the family business, and focus most of her energies on growing its self-storage portfolio.

“Some of them were like, ‘what are you thinking … you’re getting into self-storage?’” she recalled with a laugh, adding quickly that this is serious business, one that has grown steadily over the past half-century or so and still has enormous growth potential.

But before getting into it, she had to learn it, as she acknowledged earlier. And there was a lot to learn.

The Fitzwilly’s building

The Fitzwilly’s building, another addition to the Gleason Realty portfolio, is now at nearly 100% occupancy.

“I listened to a lot of podcasts on storage and tried to read as much as a I could on the business and the industry — any article I could find — and we worked together to figure out how we were going to leave a footprint,” she recalled, adding that she got involved as Tony was fully engaged with selling the landscaping business. If she had a problem, she said, he would usually reply, ‘figure it out.’ And she did, learning while doing.

From the beginning, the goal has been to stand out in a field that was crowded with players of all sizes and has become more crowded since, she went on, adding that she believes the company differentiates itself through a personal approach defined by building relationships with customers.

“My first thought is always that we’re helping our customers, which are, ultimately, also our neighbors,” she explained. “When someone’s in need of storage, typically it’s a stressful time in their life; they’ve lost a loved one, it might be a change in a professional career, a change in a relationship or home life — there’s usually a quick, dire need for storage. So we want to be there for them and make this less of a hassle and more easy.”

As for the name, Gigi is a family nickname for Jenna, and GiGi’s Self Storage gives the venture a less corporate feel, they said, adding that, as with the real estate division, the goal with this side of the business is controlled growth.

There are plenty of existing facilities that come onto the market, said Tony, adding that the company is continuously looking for opportunities that make sense, knowing that size brings obvious efficiencies and economies of scale.

And there is room for new development as well, they said, noting that, unlike with the banking and cannabis sectors, most area communities are not yet saturated or oversaturated with self-storage facilities.

Still, there are risks involved with such developments, and due diligence, in the form of understanding a market and its needs, is necessary.

“When you’re building from the ground up, you have to be very confident in the market — that you can lease out the spaces,” Tony said. “You want to make sure the demand is there. The worst possible scenario would be to build or overbuild a facility and look back three or four years later and not be able to fill it.”

And for the first time in the history of the industry, there are signs of oversaturation in some markets, he went on, adding that smart growth will be the course with GiGi’s, which is still a tiny player within the market, but has plans to become one of the 100 largest in the country, and can get there by growing four or fivefold.

That’s the plan for the next five to 10 years, anyway, and based on the success of Gleason’s landscaping business, there is little doubt that these driven entrepreneurs can get there.

Home Improvement Special Coverage

Nailing It

Anna Cook (left) and Heidi Flanders

Anna Cook (left) and Heidi Flanders

 

 

Both Heidi Flanders and Anna Cook described it as the best alternative to having to look for work.

That was their somewhat tongue-in-cheek way of explaining how and why they became co-owners of Integrity Development & Construction, a design-build firm based in North Amherst. Only they weren’t kidding.

It was 2012, and then-owner Peter Jessop was looking to retire, and was either going to find a buyer — preferably from among his staff — or close the doors, recalled Flanders, adding that she and Cook decided to step in and take that giant step from being employee to employer.

Beyond fear and loathing of the job market, there were other reasons for wanting to take that entrepreneurial leap of faith, primarily a comfort level with the business, the staff, the course the venture was on, and, especially, each other.

“We worked really well together as colleagues,” said Cook, co-owner and project manager, who started at Integrity as an unpaid intern from UMass Amherst in 2002. “By 2012, she was the only designer, I was the only project manager; we felt like the two of us were working hand-in-hand on every project.”

Flanders, co-owner and designer, agreed. She came to Integrity as a designer in 2008 and worked closely with Cook as the company weathered the Great Recession — becoming smaller and leaner in the process — and rebuilt from there. “We partnered up because we felt we were burning the midnight oil together anyway; we decided we’d rather do that than try to find jobs.”

“We partnered up because we felt we were burning the midnight oil together anyway; we decided we’d rather do that than try to find jobs.”

Over the past 13 years, they have kept Integrity on a course of steady growth, building a deep portfolio of residential, commercial, and institutional work that effectively conveys the diversity that has enabled it to withstand several downturns in the economy and other recent challenges ranging from workforce shortages to price and supply chain issues.

“We do a little bit of everything,” Flanders said. “That really helped us survive when commercial work was drying up; we could shift to other things.”

On the residential side, the company handles everything from new home design and construction to kitchen remodels; from porch, deck, and garage additions to aging-in-place design. On the commercial side, it specializes in office renovations, commercial storefront improvements, new office building design and construction, and more.

This Colonial home in Conway is one of many recent additions to the Integrity portfolio.

This Colonial home in Conway is one of many recent additions to the Integrity portfolio.

The kitchen in that new home in Conway.

The kitchen in that new home in Conway.

There is still demand for work in pretty much all those categories, said the partners, adding quickly that the unsettled nature of the economy and widespread uncertainty about what comes next has some clients, on both the residential and commercial sides, pumping the brakes.

“We’ll have a preliminary conversation with someone, and then they’ll come back to us and say, ‘we just want to let the dust settle for a few months — we’re not sure about the state of the economy,’” said Cook, adding that some who once thought their jobs were stable are now not quite so sure, especially in the higher education sector, which dominates the firm’s primary coverage area.

But, overall, the company has a considerable amount of work on the books, said Flanders, adding that 2024 was a very solid year, 2025 has been strong to date, and the simple plan moving forward is to continue building on solid word-of-mouth referrals and a pattern of smart growth.

“Our goal over the past 13 years has been to grow steadily — we don’t want to see large peaks and valleys in that growth,” she went on. “And we want to continue on that path moving forward.”

For this issue and its focus on home improvement, we talked at length with Flanders and Cook about what they’re building — both in the field and with their company — and where they want to take this venture.

 

Solid Foundation

Flanders told BusinessWest that her mother has run a mom-and-pop store for decades, and she learned a lot from her about all that’s involved with owning a business.

“I’ve watched her work every day, 12 hours a day, 364 days a year, so I know what it takes to go into something like that,” she told BusinessWest. “That piece of this — knowing that I would be working long hours and knowing that I would be doing just about anything on any given day — didn’t scare me.”

It didn’t scare Cook, either, which explains their willingness to take a risk in 2012 to acquire Integrity from Jessop, who would stay with the company in a type of advisor and mentor role for several years.

But they didn’t consider it a huge risk because of the solid foundation they, Jessop, and the rest of the team had built, and confidence in themselves.

There were some learning curves along the way, especially on the accounting and HR sides of the ledger, as there are with almost all small business owners, and COVID proved to be an anxiety-filled time. But the two knew the business and what it took to continue that pattern of steady growth, and they’ve been hitting their targets since taking ownership.

As for the current and recent portfolio, it includes, as noted earlier, projects across a wide spectrum, with most work undertaken in Amherst and surrounding communities, including Belchertown, Northampton, Conway, and others.

On the commercial side, the project list includes a law office renovation, a dental office, the Trolley Barn in North Amherst, some historic preservation work at Amherst College, as well as an intriguing project to convert a two-family home into a veterinary hospital in Turners Falls.

On the residential side, the company handles new home construction, both custom and modular homes, and has tackled many of both across the region. The bulk of its residential work, though, is renovations and additions, from one or two rooms to an entire house, as well as energy retrofits, which are in demand as area residents look to pare their energy costs by becoming more efficient and ‘green.’

“We’ll do as little as replacing a few windows and as much as the whole house, top to bottom,” said Cook, adding that the commercial side is dominated by small to mid-size projects, many of them renovations and fit-outs.

“There’s a lot of fear and uncertainty about pricing — questions about what’s happening with tariffs and how that will affect a project. The future is unknown.”

The residential side of the ledger is generally a mixed bag, with some new construction, but a great deal of work involving improvements to existing homes, noted Flanders, adding that many recent projects involve helping people stay in their homes as they age.

“We do get a good number of calls from Baby Boomers who are trying to stay in their homes,” she told BusinessWest. “They don’t want to wind up in a nursing home, so they’re proactive now to improve the home to ensure that they can stay in it long-term.”

Conversely, the firm is getting more calls from younger people who want to renovate or build an addition to a home to accommodate an aging parent.

Indeed, as more communities pass measures permitting in-law apartments, there has been a big uptick in interest in such accommodations, said the partners, adding that there is a learning curve for clients, especially with all that’s involved — and the price tag — with such facilities.

“There’s a big disconnect concerning this,” Cook said. “If we’re building a two-bedroom, one- or two-bath, small, detached space … for us, that’s a whole house; it needs all the things a house needs. But mentally, people think of this as an accessory to their house, so there’s a learning curve on the cost of things.”

 

Building Momentum

While work is steady and the pipeline is full of projects, there are challenges, said the partners, starting with some anxiety concerning the economy in general and prices for materials in particular.

“There’s a lot of fear and uncertainty about pricing — questions about what’s happening with tariffs and how that will affect a project,” Cook said. “The future is unknown.”

Flanders agreed, noting that there have been recent issues with price and availability of fixtures and other items due to tariffs on specific metals.

Meanwhile, there’s the economy and uncertainty about the future, especially in sectors like higher education, they noted, adding that, while it’s generally good to be based in a college town — or the Five College area, as the case may be — current conditions are not the norm.

“People are worried that jobs that were once considered stable may not be so stable anymore,” she noted. “If you’re on soft money and your grant got clawed back and your position is now in question, you may not want to go ahead with a project.”

Then are lingering workforce issues affecting the entire construction sector, said the partners, adding that, as long-time staff members retire — and several of them have in recent years — replacing them is becoming increasingly challenging.

And workforce is an issue at a company that self-performs much of its work as opposed to construction managing and subbing the work out to others, as Cook explained.

“We self-perform everything from demo to framing to painting, and we do that for quality control,” she noted. “We could sub things out more, and we could then do more projects and increase our capacity, but we feel like we would lose a handle on the quality. So the side effect of that is that we have to schedule things out a little farther.

“We want to staff the project with capable, skilled carpenters and the right helpers with them,” she went on, adding that staffers often get to work on a project from start to finish, rather than just take a small segment of the work.

Flanders noted the firm works with two schools — Smith Vocational and Agricultural High School and South Hadley High School — that have co-op programs, and they have introduced dozens of students to the field through those initiatives and gained several employees in the process.

“It’s proven to be a good pipeline … we currently have four current carpenters on our staff that have come through those programs over the years,” she noted, adding that, overall, finding skilled labor has been a stern challenge in recent years.

“We often joke here … where did the 30- to 50-year-olds go? We don’t know — they’re disappearing,” she said. “Getting people who actually have experience is pretty challenging. We’ve found a few over the past few years, which is great, but it’s few and far between.”

And workforce plays a huge role in both long-term plans for continued growth and shorter-term efforts to slot in a broad mix of projects large, small, and in between.

“We have a full pipeline of projects,” said Flanders, noting that some of these initiatives have been in the discussion stage for months or even years, and others just a few days or weeks, and they’re handled as quickly as workforce, materials, and other factors will allow. “Some people take their time and don’t move as fast; other people move fast, and then we have a backlog.”

Cook concurred. “Because we’re in a college town, we call it our ‘rolling admissions policy,’” she said. “When you’re ready to send the contract, you get the next spot on the schedule.”

To continue this use of higher-ed terminology, it’s fair to say Cook and Flanders have more than made the grade as business owners and key players in this challenging industry.

Cover Story

Taking Back Control

Anthony Soto, interim school superintendent and former receiver in Holyoke.

Anthony Soto, interim school superintendent and former receiver in Holyoke.

As he talked about the Holyoke Public Schools’ emergence from a decade of receivership last month, Anthony Soto said that accomplishment results from several factors, but the overriding dynamic has been leadership.

That applies to the receiver’s office, the commissioner of Massachusetts Department of Elementary and Secondary Education (ESE), Holyoke’s School Committee, the mayor’s office, and within the ranks of the city’s teachers, principals, and other administrators, said Soto, who has been the receiver for the past five years and is now interim superintendent in Holyoke, adding quickly that leadership will ultimately determine how this district performs moving forward.

And on that front, there are some question marks, he said, noting everything from the upcoming election this fall, at which every seat on the School Committee will be contested, to the superintendent’s office (a nationwide search will soon commence, and Soto declined comment on whether he will be a candidate) to the ongoing challenge of retaining teachers and principals everywhere, but especially in Holyoke.

Indeed, when asked if he was worried about backsliding from the systemic changes and resulting progress that enabled Holyoke to emerge from receivership, Soto said, “not with the leaders we have in place.”

He added, “I would worry if we suddenly had seven principals leave and three or four district leaders leave — then I would be very concerned. I’m confident with the School Committee that we have, but the unknown is what worries me.”

While there are questions about the future and what will happen with this school district, Soto and Holyoke Mayor Joshua Garcia certainly wanted to take a moment and reflect on Holyoke’s ability to emerge from receivership — something the two other districts placed in that same state (Lawrence and Southbridge) have yet to do.

“This had never been done before; there was no blueprint for this, and I believe that Holyoke has perhaps created a blueprint,” said Garcia, who made emergence from receivership a campaign pledge when he first ran for the office more than three years ago. “This is a big win for Holyoke; we’ve proven to the Commonwealth of Massachusetts that we’re capable of self-managing our public schools.”

Soto agreed and said this return to local control is an accomplishment marked by dramatic improvement in the graduation rate — 52% to 77% — and progress on other fronts ranging from early literacy to reduced suspension rates; from restructuring of the schools in a middle-school model to the building of a new middle school, the city’s first new school construction in nearly 40 years.

MAYOR JOSHUA GARCIA

Mayor Joshua Garcia

“There’s a commitment from the district to continue our turn-around plan so that we don’t untangle any of the work over the past 10 years and go backward.”

That project was achieved despite the extreme challenge of a global pandemic that arrived as progress was building, isolating students and setting the district back several years, in Soto’s estimate, as it went about the work of transforming its schools, while also exacerbating a laundry list of stern societal challenges that have historically taxed students, families, teachers, and administrators alike.

“In a community like Holyoke, the pandemic just hits much harder,” he explained. “This community is already plagued with a high percentage of families living in transition or that are housing-displaced. We have a community living in poverty and with a high level of drug addiction … the things that our students have to go through in the community definitely have an impact when they walk through our doors. It’s hard; this isn’t a walk in the park.”

Garcia agreed, noting that, beyond the accomplishments in the classroom — where there is certainly still room for considerable improvement — Holyoke emerged from receivership by showing it has the commitment and leadership to manage its own schools and not slide back to the conditions that resulted in the state taking control.

“There’s a commitment from the district to continue our turn-around plan so that we don’t untangle any of the work over the past 10 years and go backward, and there’s a commitment from our committee to make sure we stay the course on that turnaround plan and continue the strategies that have achieved the progress we’ve seen,” he said, adding that these factors have enabled the city to earn the state’s trust when it comes to managing its schools.

“The Commonwealth can say, ‘the changes were made, they’re on a good path, they’re showing notable gain, there’s some strong leadership in their form of government,’” he went on. “Those buckets are what allowed the Commonwealth to say, ‘it’s time to transition to local control.’”

“When I first got here, there were 150 kids at Dean, and it was a dumping ground and at risk of closing. We have since invested in Dean and completely brought it to life; we now have over 400 kids attending, with more than 100 on the waitlist.”

For this issue and its focus on education, BusinessWest takes an in-depth look at how the Holyoke school system fell into receivership, how it emerged, and what happens next.

 

School of Thought

Soto was certainly familiar with Holyoke’s schools when he became the third receiver to oversee the system.

Indeed, he grew up in the city and graduated from Dean Tech High School. After working in Springfield Public Schools for several years, he became the chief of Finance and Operations for the Holyoke schools in 2016, soon after the system went into receivership.

When the first receiver left after more than five years in that role to take a position closer to home in the eastern part of the state, Soto was asked to take on that role, but declined, saying he didn’t think he was ready. But when the second receiver lasted only seven months, he was again asked to step in, and this time accepted the challenge.

And a stern challenge it was. Indeed, Holyoke met the basic criteria for entering receivership — chronic underperformance and not showing any improvement over time — and had the lowest graduation rate in the state and one of the highest drop-out rates.

“The state conducted reviews and determined that there needed to be some serious intervention to fix the systems and make sure there’s a foundation for high-quality instruction and to give our kids a shot,” said Soto, adding that he was working in Springfield when the Holyoke schools went into receivership, but was well aware of the factors that led to that decision.

With receivership, the receiver essentially takes on the duties of both the superintendent and school board, said Soto, which eliminates bureaucracy and politics, but places an enormous amount of power in the hands of one person, which may or may not work out depending on how committed that individual is and how much leadership that office provides.

How Holyoke emerged from receivership a decade later is an intriguing story, one that involves what both Garcia and Soto called a true partnership with the state, and especially with Russell Johnston, the former interim commissioner of ESE, to create a blueprint where none had existed before — and, even more importantly, to follow that blueprint.

“He came to every meeting of the local control subcommittee of the school board to map out a plan, and once we mapped out a plan with clear benchmarks, we executed,” Garcia explained, adding that this execution prompted the state to remove a provisional transition to local control this spring and make it permanent. “We hit our benchmarks, and we did what we said we were going to do.”

That sentiment applies to everything from progress in the classrooms to a capacity-building plan that would assure a smooth transition to local control and enable the city to hit the ground running on July 1, to a commitment to strong, local governance that would hopefully prevent a return to the conditions that put Holyoke in receivership.

As he talked about those improvements registered in the classroom, Soto said there have been many, including curriculum changes, a sharp reduction in drop-out rates, and improvement in graduation rates, attributable to creative efforts to keep students from falling through the cracks.

“Overall, we have shifted our mindset as a district that we are not giving up on our kids and doing everything we can to re-engage them when they are at risk of dropping out,” he said, citing initiatives such as the Opportunity Academy. This is designed for students who are “over-aged and under-credited,” said Soto, adding that, in the past, these students would just drop out, but now they can re-engage through a more personalized path that enables them to attain credits and graduate.

There has also been what he called a revival at his alma mater, Dean Tech. “When I first got here, there were 150 kids at Dean, and it was a dumping ground and at risk of closing,” he told BusinessWest. “We have since invested in Dean and completely brought it to life; we now have over 400 kids attending, with more than 100 on the waitlist.”

Another dramatic change was the restructuring of the city’s schools (accompanied by rezoning), moving away from the long-entrenched K-8 model to a middle-school model, punctuated by the building of the new William R. Peck Middle School, which will serve 550 students across grades 6-8.

 

Grade Expectations

As he offered BusinessWest a tour of the new facility, where construction crews were working on the finishing touches, Soto said there were certainly some growing pains with the restructuring and rezoning, but those changes are starting to pay dividends.

Garcia agreed, and said the building of Peck, as well as other investments made in city schools, represent a change of tone within Holyoke and provide more evidence that the city is ready, willing, and able to manage its schools.

“The fact that we got unanimous support from the City Council for that project … that never happened before,” he said. “I was on the school board when I was 23, 24 years old. The amount of investment we’re doing in our public school buildings, including building the new middle school, was never done before; it was always ‘let’s kick the can down the road.’ It wasn’t prioritized.”

There are many new priorities, said Soto, citing, among them, professional development and other measures to attract and retain teachers and principals and maintain the strong levels of leadership that helped enable the city’s schools to emerge from receivership.

“One of my theories of action is that, if you have a strong principal and you give them the tools and resources, they need to improve the quality of instruction, which will have an impact on student achievement,” he explained. “We’ve invested heavily in developing our leaders.”

These investments, as well as curriculum changes and other steps, have helped create the “Holyoke way of doing things,” as Soto put it.

“This is how we’re going to get out instruction, these are the teaching strategies we want teachers to use, and when we walk through classrooms, this is what we expect to see,” he explained. “Our leaders have been doing a very good job implementing those practices.”

“One of my theories of action is that, if you have a strong principal and you give them the tools and resources, they need to improve the quality of instruction, which will have an impact on student achievement.”

Looking ahead, Soto and Garcia said the plan is to … well, keep following the blueprint, stay on the path that led to the return of local control, build on what’s been accomplished, and address areas where progress has been elusive, such as MCAS scores.

“We’re starting to hit our stride now,” Soto said. “With students, we have a strong focus on early literacy, our graduation rate is up to 77%, we have strong strategies in place … we’ve invested well over $130 million in our schools. We’ve been working on all those things over the past three years, and we’re finally starting to see some promising data.”

Garcia agreed. “Are we where we want to be right now as far as performance? No, but have we shown incremental gain and progress? Yes,” said the mayor, adding that the right systems and leadership are in place for continued improvement.

Meanwhile, Holyoke’s progress over the past several years, and its eventual emergence from receivership, has caught the attention of the other two school systems still under state control, Garcia said, adding that the School Committee continued to meet every month for 10 years, despite the presence of a receiver, and it also met regularly with the various receivers.

This commitment and level of collaboration does not exist in Lawrence and Southbridge to his knowledge, the mayor noted, adding that this page is one of many that those communities could, and should, take from Holyoke’s playbook.

Or its blueprint. As he said, there wasn’t one for a community emerging from receivership. But now, Holyoke has created one.

Community Spotlight Special Coverage

Community Spotlight

Burns Maxey in the balcony of the second-floor performance space.

Burns Maxey in the balcony of the second-floor performance space.

An architect’s rendering of the new entrance and elevator at Old Town Hall, home to CitySpace.

An architect’s rendering of the new entrance and elevator at Old Town Hall, home to CitySpace.

Salem Derby says he certainly didn’t see this coming.

Easthampton’s City Council President was at a meeting with Mayor Nicole LaChapelle, executive assistant Lindsi Sekula, and City Solicitor Mark Tanner, expecting conversation about municipal matters, when LaChapelle informed him that she would leaving to become the state’s Conservation and Recreation commissioner. And he would be serving as interim mayor.

“It was a complete surprise, and it was really quick — she said she’d be leaving in six days,” said Derby, an elementary school teacher, adding that he plans to be in City Hall something approaching full time this summer, but will maneuver around his classroom schedule once school starts, working afternoons, weekends, and in the morning if needed.

He’ll only be in the corner office until the November election (he won’t be a candidate for the job), and over the next four and a half months, he plans to provide stability, keep things running “as drama-free and interference-free as possible,” and, well, keep the ball rolling, if you will.

Indeed, Easthampton is a community in demand, and it has been this way for a while now, a pattern that brings with it some opportunities, but also stern challenges, as Derby, who has been on the council for more than 20 years, well knows.

“Housing is huge — the ability for people to find affordable housing is something I’ve been focused on the entire time I’ve been on the council,” he said, adding that the challenge extends across the housing spectrum, from potential homebuyers facing spiraling prices and limited inventory to renters in some of the bigger complexes — many of which have been sold to larger corporations — encountering increases that are pretty significant.

“There was a large group of renters and tenants outside of City Hall yesterday; they had a meeting and a little bit of a rally,” he explained. “There’s a push for the council to help the Legislature push for rent control.”

This housing crunch, and LaChapelle’s exit for the State House, are just two of the many converging story lines in Easthampton. Others include:

• Several projects in various stages of development to bring more housing on the market. These include, as we’ll see, everything from conversion of three closed elementary schools to the reimagining of more former mills;

• The start of redevelopment of the Tasty Top site on Route 10, a highly anticipated and somewhat controversial project that begins with a new Greenfield Savings Bank branch and also includes a gymnastics center, a daycare facility, retail, and a large residential component;

• The start of the second phase of redevelopment of the old Town Hall into CitySpace, what its leaders call a “thriving arts ecosystem.” This phase includes a new entranceway and elevator that will open the door, quite literally, to phase 3, renovations to the second-floor auditorium for concerts and other performances and events;

• New leadership at the Greater Easthampton Chamber of Commerce. Jon Kostek took the helm almost two months ago, and has established goals to continue growing membership; bring more users to WorkHub on Union, a co-working space at the chamber offices that opened roughly a year ago; and make more and better use of digital platforms to promote the chamber and its services, and, hopefully, engage more young business owners;

• Zoning changes to accommodate short-term rentals, a move that brings the community in line with what most other cities and towns have done and helps meet recognized need; and

• Plans for a new music performance venue at the site of a former massage school, an undertaking being spearheaded by the Heavy Culture Cooperative, a project that will, with the nearby CitySpace, create more vibrancy in the downtown area and serve to connect the downtown with the neighboring mills and the cultural activities taking place there.

For this latest installment of its Community Spotlight series, BusinessWest takes an in-depth look at Easthampton and how it continues to be in demand and cope with its growing pains.

 

Supply and Demand

Allyson Manuel was drawn to Easthampton by its many selling points — a vibrant arts community, an increasingly eclectic downtown area, a small-city feel, recreation, and more.

Formerly town planner in West Springfield, she and her husband settled here five years ago after considering several potential landing spots, and she became the city’s director of Planning and Community Development last December.

She can attest to spiraling home prices and a shortage of inventory, and how this surge is creating challenges.

“There’s a lot of demand. A lot of people want to be here, which is wonderful; it’s clearly indicative of a good quality of life and quality of place,” she told BusinessWest. “But it does come with challenges. Affordability is an issue for anyone looking to buy a house anywhere right now, but especially in Easthampton and Hampshire County.

“So, we’re reckoning with that and also with making sure we’re not pricing out residents that have been here for many, many years,” she went on. “And for the rental market, there’s been quite a pinch.”

“There’s a lot of demand. A lot of people want to be here, which is wonderful; it’s clearly indicative of a good quality of life and quality of place. But it does come with challenges. Affordability is an issue for anyone looking to buy a house anywhere right now, but especially in Easthampton and Hampshire County.”

Indeed, the housing market in the community is exceedingly tight across the board, and both Manuel and Derby hope and expect that the many projects promising to bring a mix of housing will serve to loosen things up a little.

Projects in various stages of development include Growing Green, a rural project just off Main Street, an initiative slowed by an appeal filed by neighbors but still progressing, with the number of planned units reduced from 87 to the mid-60s, said Manuel, adding that another project involves development of more property within the massive Ferry Street complex, specifically Building 11, where 96 units of housing are planned.

An architect’s rendering of the residential component slated to be built on the site of the former Tasty Top on Route 10.

An architect’s rendering of the residential component slated to be built on the site of the former Tasty Top on Route 10.

Another initiative involves redevelopment of the former Notre Dame Church and surrounding properties on Pleasant Street into approximately 42 ‘townhouse’ units, said Manuel, adding that several of these units will be in the church itself.

“I think those will be really cool units when they’re done,” she said, adding that other structures on the property will be razed to make way for new construction.

At the 34-acre Tasty Top site, housing (more than 200 planned apartments, a mix of market rate and affordable) is one of many components to a project being undertaken by developer Frank DeMarinis, said Derby, adding that more than 100 units are expected to be created through redevelopment of the three shuttered elementary schools.

These projects and other smaller initiatives are expected to make a real dent in overall need, he went on, and relieve pressure on existing inventory.

“Once all these are completed, I think the amount of housing in Easthampton will increase so significantly that I’m hoping it will make a real impact on affordability and access to quality housing,” the interim mayor said. “I’m hoping this can potentially be a catalyst for people who need affordable housing and maybe take a little pressure of some of the other units in Easthampton.”

Manuel agreed. “We have some challenges ahead of us, absolutely, but we also have a strong foundation that not all communities have to work from,” she said. “We have a lot of social capital — people that live in the city are very involved, they care about their neighbors, they care about the well-being of the city at large. And that goes a long way toward solving these types of problems. I don’t think it will happen overnight, but the fact that people care enough is a really valuable tool to have in the toolbox.”

 

Art and Soul

As she walked with BusinessWest up to the balcony of the auditorium in the old Town Hall, Burns Maxey gestured with her hand to the space below.

“You can imagine the possibilities,” she said of this space, which has sat idle for the better part of a decade and a half now.

The key to unlocking its full potential as a resource for the community is accessibility, said Maxey, who was honored by BusinessWest with its Difference Makers award in 2023 for her efforts to transform the landmark, opened in 1869, into CitySpace, adding that such access is at the heart of phase 2 of the ongoing project.

Designed by Amherst-based Kuhn Riddle Architects and construction work being handled by West Springfield-based Keiter, the $3.9 million project to build a new entrance and elevator is expected to take about 18 months, said Maxey, adding that, as this initiative is undertaken, a capital campaign continues to raise funds for the third phase.

Jon Kostek

Jon Kostek says one of his goals for the Greater Easthampton Chamber is growth of its WorkHub on Union.

Backing up a little, she said phase 1 included infrastructure work and conversion of the ground floor into an arts hub, with performance space (an area called the Blue Room) and several tenants, including Big Red Frame, a gallery, and Easthampton City Arts, the arts organization within the city’s Planning Department.

Phase 2 has been in the planning stages for several years and was delayed somewhat by bids for construction that came in higher than originally anticipated. With additional support in the form of an underutilized properties grant from MassDevelopment, the agency went out to bid again, with Keiter prevailing.

Easthampton at a Glance

Year Incorporated: 1785
Population: 16,211
Area: 13.6 square miles
County: Hampshire
Residential Tax Rate: $13.67
Commercial Tax Rate: $13.67
Median Household Income: $45,185
Median Family Income: $54,312
Type of Government: Mayor, City Council
Largest Employers: Berry Plastics Corp., INSA, Williston Northampton School, National Nonwovens Co.

The new entranceway and elevator have been designed to provide access, but also preserve the architectural and historic integrity of the building, said Maxey, including the staircases at the front of the structure, which is similar in many ways to Chicopee’s City Hall and designed by the same architect, Charles Parker.

As for phase 3, the projected cost is expected to approach $7 million, said Maxey, adding that work covers a wide spectrum, including the ceiling, lighting, sound baffling, asbestos remediation, sprinkler and fire suppression systems, bathroom renovations, creation of a green room and offices, and more.

Fundraising continues, and the stated goal is certainly a challenge, but Maxey is confident that the community will continue to support the initiative.

“We have a ways to go — we’re about halfway there,” she conceded, adding that the overall price tag for the project has soared from roughly $6 million to more than $11 million, mostly due to inflation and rising construction costs.

Once funding is secured, she believes phase 3 can be completed in perhaps 18 months, ushering in the next chapter in the story of CitySpace.

 

Making Connections

As for next chapters, the Easthampton chamber is writing itself, with Kostek taking the helm after long-time executive director Moe Belliveau stepped down earlier this year.

Kostek said he was looking for a new challenge after his position with the United States Tennis Assoc. New England was eliminated.

He said his work at the USTA, much of it focused program development for young people, is similar to his new role at the chamber in that they both involve relationship building.

“One of the things I liked most about my work with USTA was meeting people and developing relationships, and I think a lot of these same things apply here, at the chamber … meeting with members and discussing with them what the chamber offers and what we can do moving forward.”

Kostek said he’s spent much of the time since his arrival getting to know the community, meeting with his members, and gauging what they like, dislike, and want more of.

In that last category are face-to-face networking opportunities, he said, adding that he plans to add such events, including After-5s and more Coffee and Connections events at the WorkHub, to the calendar.

Also on his to-do list is growing overall membership and especially membership for WorkHub on Union. The facility has attracted only a few regular users to date, he said, adding that he plans to more aggressively market it across multiple platforms to get the word out.

“It’s a great space, and I think there is a real need for facilities like this,” he said, noting that there are several workstations, as well as a shared conference room, kitchen, and other facilities. “And it’s open 24/7.”

Commercial Real Estate

The Next Chapter

An aerial view of the Monson Developmental Center campus.

An aerial view of the Monson Developmental Center campus.

 

When Jeff Daley first pitched the Westmass Area Development Corp. board on the concept of redeveloping a portion of the former Monson Developmental Center (MDC) campus, it wasn’t a hard sell, necessarily.

“But it was a sell,” said Daley, the agency’s president and CEO, and for several reasons.

“It’s an imposing site, and there’s a ton of work that has to be done,” he said of the 100-acre parcel, which essentially sits between two mountains, with very little of what would be considered flat land. “And there’s a lot of money that has to be invested just to make the site developable again.”

But Daley was able to sell his board on the concept — a commitment from the state to provide a $9 million site readiness grant to the agency, as well as an accompanying reversion clause, certainly proved to be a turning point in the sales process — and late last month, the Commonwealth officially conveyed the property to Westmass, touting the transaction as part of ongoing efforts to utilize existing properties to build more housing in a state where there is a strong need for it.

And with that transfer, Westmass, in partnership with the state’s Division of Capital Asset Management and Maintenance, will commence work to create what will be known as the Village at Sawmill Brook.

The brook runs through the middle of the property, said Daley, adding that the name was chosen to reflect the rural nature of the community, and a ‘village’ is what is intended, with both residential and commercial development planned.

This is a village that will take shape over the next 10 to 20 years, he noted, adding that the first steps in the process involve demolition of almost all of the 14 existing buildings on the site — one structure, a recreation center at MDC, might be salvaged — as well as environmental remediation and infrastructure improvements.

Demolition is slated to begin early next year, and actual building will likely commence in maybe three years, Daley said.

Exactly what will be built remains to be seen, he told BusinessWest, as well as a gathering of about 100 Monson residents at a recent meeting of the Monson Board of Selectmen, noting that the site, and the market, will likely determine what shape this village will take.

“It’s an imposing site, and there’s a ton of work that has to be done. And there’s a lot of money that has to be invested just to make the site developable again.”

There will be housing, and probably several forms of it, with subdivisions, senior housing, veterans’ housing, and other options under consideration.

One of the first steps in the process will be creation of a master plan for the site to determine how many of those 100 acres can be developed, and in what ways.

“We’re in discussions with several of the groups that do housing for veterans,” Daley noted. “We’ll also talk with folks who do assisted living projects around the area to see if there’s a need for that in the Monson area.”

The next phase of the MDC project will involve demolition of the buildings on the campus

The next phase of the MDC project will involve demolition of the buildings on the campus, most of which are in an advanced state of deterioration.

There could also be senior affordable housing, similar to what has been created at another Westmass property, Ludlow Mills, he went on, adding that single-family homes, condos, duplexes, and fourplexes could also be in the mix. There will also be commercial elements, he said, such as retail businesses with residential units on the upper floors of buildings, in keeping with that ‘village’ concept.

“Right now, it’s a blank slate,” he noted, adding, again, that need and market conditions will likely dictate how the site is redeveloped.

Before any development can take place, the site needs to be cleared and infrastructure improved, a massive undertaking involving everything from the demolition of existing buildings, some of which are quite large, to replacement of a bridge that provides access to the site, for which the state has approved $5 million in funding.

The total cost of site preparation work is expected to approach and perhaps exceed $20 million, said Daley, adding that the state will work with Westmass to identify additional funding sources to advance the development.

Overall, the project represents a different kind of challenge for Westmass, but in many ways it is similar to the Ludlow Mills in that it involves extensive demolition and redevelopment of cleared sites.

“This is what we do … this is where Westmass shines,” Daley explained. “We take older properties and figure out what we can do with them, and I thank the governor and her team for trusting us and supporting us with the financial resources to do this. But once it’s down, cleaned, and demoed, it’s up to us to put together a really good, solid development plan that will benefit Monson.”

Cover Story

Work of Arts

 

As he talks about Hope for Youth & Families (HYF), the foundation he created in 2022 after selling his Pride chain of gas stations and stores, Bob Bolduc will inevitably reference the “three legs of the stool,” as he puts it, meaning its main focus points.

One is literacy, where the family foundation is making progress in efforts to help young people who fall behind in reading proficiency and are in danger of dropping out of school as a result. The initiative, involving interns and peer-to-peer support, has yielded results, with half of those involved moving up a full grade in reading level and another quarter moving up two grades.

Bob and Roberta Bolduc

Bob and Roberta Bolduc.

Students take a guitar lesson during one of the summer programs at Hope Center for the Arts.

Students take a guitar lesson during one of the summer programs at Hope Center for the Arts.

The second stool involves high-achieving students and providing them with avenues to a college education. And the third is participation in the arts, something that is in many ways lacking in Springfield, said Bolduc, due to funding restrictions in the schools.

It is this third leg, the arts, that is … well, taking center stage recently through a massive, ongoing effort to transform the former CityStage in downtown Springfield, dormant for several years now, into an arts hub for Springfield youth.

Called the Hope Center for the Arts, the facility has become a passion project for Bolduc, his wife, Roberta, and his foundation, which acquired the former CityStage for $1 million at auction in 2023 and has since invested roughly $15 million in the center, which will be thoroughly modern in every respect.

“We didn’t spare any expense — it’s all state-of-the-art, from the stage to the security,” said Bolduc, adding that the center, spread across nearly 40,000 square feet over two levels, is designed to provide flexible learning, rehearsal, and performance space that will advance the mission of HYF and several partner organizations focused on both the arts and helping youth and families in Springfield thrive.

Build-out of various spaces continued at a frenetic pace through the winter and spring, leading to the start of free summer programs for middle school and high school students, which began July 7 and will run until Aug. 1. During the school year, there will be after-school programs.

Meanwhile, the city and region will regain a valuable asset in the center’s main stage, which has been retrofitted with sound and lighting equipment that will make it one of the most advanced facilities of its kind in the country, one that will see a full schedule of performances — starting with the Springfield Jazz & Roots Festival earlier this month — by artists that will involve young people involved with the center in some way.

“The arts are not just entertaining and cultural, which we need in this city; they’re also inspiring. Imagine a kid who gets turned on to dance or vocals or an instrument and then goes to a good school on a scholarship … we’ve changed their life.”

As he talked about the main stage, Kyle Homstead, technical director of the center, said the sound will be “three-dimensional” in nature, and the lighting system will enable crews to create virtually any kind of digital landscape, both behind the performers on a large screen and beneath their feet on the stage.

“All this makes this room a multi-media powerhouse,” he explained, one that will draw performers across a broad spectrum to Springfield. “We’ll be able to transform and bring all kinds of imagination to life. Whether it’s a touring performance artist or kids in our program, we’ll be able to take their ideas and all the types of art going on in this facility and really bring it to life.”

While the main stage gets much of the attention, the center focuses on all aspects of the arts and also includes a 110-seat black box theater, two large rehearsal rooms and two smaller ones, practice rooms, a recording studio and media production room, a digital arts classroom, a visual arts studio, a photography studio, childcare space, a teen café and lounge, and a catering kitchen and service counter. There are also plans to convert the former Pizzeria Uno space (currently a hookah lounge at the tail end of its lease) into a student-run coffee shop.

Kyle Homstead (at left) on the main stage at the Hope Center for the Arts.

Kyle Homstead (at left) on the main stage at the Hope Center for the Arts.

Bolduc showed off all of this and more during a detailed tour during which he focused on not just on the facilities being created, but what they mean for young people in the city — and their families.

“The arts are not just entertaining and cultural, which we need in this city; they’re also inspiring,” he explained. “Imagine a kid who gets turned on to dance or vocals or an instrument and then goes to a good school on a scholarship … we’ve changed their life.

“Arts programming can be an important contributor to student success in school, and yet arts programs are often the first to fall victim to budget cuts,” he went on, adding that compounding this is a lack of things do after school. “Unless they play sports, they have nothing to do, and … being kids, some of them are going to get into trouble. Young people who may not be interested in sports deserve just as much opportunity and access to programs that enrich their lives and encourage them to express themselves.”

For this issue, BusinessWest got what we’ll call a backstage look at the Hope Center for the Arts, learning not only how that dormant space has been dramatically and colorfully transformed, but how its various programs may transform young lives.

 

Filling in the Canvas

Flashing back a few years, Bolduc said he approached the city about possibly renting CityStage for some initiatives to address that third leg of the stool he mentioned.

He said he was told that, while this might be an option, the city would prefer to sell it to him — or anyone else who might be interested.

“We came to realize that we had the potential here to be not just a theater, like it used to be, but to make this a true center for the arts.”

Not many were, and Bolduc prevailed at a public auction. And it was soon thereafter that he and others at the foundation realized that they could and should do much more than revive the main stage — originally known as StageWest and later renamed CityStage — that had hosted a wide variety of plays and other forms of entertainment for more than 35 years.

“We came to realize that we had the potential here to be not just a theater, like it used to be, but to make this a true center for the arts,” he explained. “We created an advisory board and met with just about every nonprofit group in the region and had them all through for tours. And people would say, ‘you can do this,’ and ‘you can do that.’ So it became very clear that we had the potential here to create a center for the arts, something like the Kennedy Center.”

And over the past 18 months or so, this vision has become a stunning reality, he said, adding that the project has involved a wide variety of tradespeople working on everything from HVAC systems to security systems; lighting installations to creation of a toddlers’ room where parents can leave younger children while they watch performances involving older siblings.

And the famously detail-oriented Bolduc has presided over every step in the process, from arrangement of free breakfast and lunch to a program enabling parents to drop off children early for programming — and pick them up late — to accommodate work schedules, to streaming services for parents and grandparents who can’t get to a performance for some reason.

“I’m a perfectionist; we’ve taken care of all those details. Whenever we see a problem, we fix it,” he said, adding that the summer programs alone come with a price tag north of $250,000.

An architect’s rendering of the courtyard area, being renovated by the city, outside the Hope Center for the Arts.

An architect’s rendering of the courtyard area, being renovated by the city, outside the Hope Center for the Arts.

Meanwhile, the facilities are, as noted, state of the art. And nowhere is this more true than in the main stage, which has been reborn, and transformed, in dramatic fashion, as Homstead explained.

“We’re super excited about what this theater is going to bring to Springfield,” he said, adding that, while the team at the foundation drew inspiration from its unique design and construction of the stage and seating areas, the technical systems have been redesigned to make this one of the most advanced theaters in the Northeast — starting with what’s known as a spacial audio system, designed by L-Acoustics, a global leader in speaker manufacturing.

“They’re at the vanguard of audio technology; across the front, instead of the traditional left and right speakers, there’s five hangs of speakers that are part of what we call the main scene, and then we have 26 speakers in surround. What that allows us to do is mix in a whole new way that’s three-dimensional.

“Instead of hearing all the sounds piled on top of one another coming out of two speakers, left and right, we’re spreading all those sounds across the entire sound field to create something that, if you close your eyes, sounds very three-dimensional and very much as if you’re listening to a band spread out on stage,” he went on, adding that this is the second such installation in the country.

 

The Sound of Progress

The huge investments in the former CityStage space, which include much more than the main stage, paid dividends that were recognizable on day two of the summer program, when Bolduc led another tour, showing young people getting lessons in guitar, vocals, dance, theater, and more.

“This is not a summer camp,” he explained. “Kids can sign up for it, state their preferences, and they’ll be able to go to programs by professional artists to learn and participate in theater, all kinds of chorus, all kinds of dance, all kinds of visual arts, photography, creative writing, and audio-visual media labs that are as good or better than any of the top colleges.”

The summer programs will be a testing ground of sorts, Bolduc noted, adding that they will help shape programming to be conducted during the school year, which will have those twin goals of immersing young people in the arts and perhaps inspiring pursuit of college arts programs and careers in various fields.

The facility even includes recording rooms that young people can utilize to create portfolios of their work that may help them get accepted into a college arts program.

“They need a recording of them singing, playing an instrument, dancing, or whatever — and there’s no place to do that,” he explained. “We have recording studios where they can do it for free.”

Overall, every aspect of the center is similarly designed to not only educate, but provide a leg up for pursuit of further education or employment.

And that extends to the planned coffee shop in the former Pizzeria Uno space, a work in progress on many levels and a program that may not become reality for a few years, but is already stirring the imagination.

“Imagine if this was run by kids so we can teach them business, marketing, finance, and culinary arts, and it was open to the public,” Bolduc said. “And suppose there was a small stage in there with an open mic so that students can go in there and perform for free; they get to shine.”

Allowing young people to shine, and perhaps change the trajectory of their lives in the process, is the overriding mission of the Hope Center for the Arts, which has transformed a once-vacant space and has the power to help transform Springfield’s downtown as well as generations of young people.

It is truly a work of arts.

Commercial Real Estate Special Coverage

Pushing the Envelope

Michelle Grout at the ‘Odyssey’ installation at Tower Square Park

Michelle Grout at the ‘Odyssey’ installation at Tower Square Park, one of the BID’s attempts to “push the envelope” in efforts to promote Springfield and bring people to the city.

 

Michelle Grout says she’s still getting emails and texts and seeing posts on social media platforms regarding the head-turning art installation in Tower Square Park known as “Odyssey,” featuring three seven-foot-tall pigeons and a Campbell’s soup can.

Not as many as when it first appeared a month or so ago, but they’re still coming in, with most of them positive in nature and candid about how nice it is to have something new and different downtown.

Her favorite missive is from a family not living in Springfield — they didn’t say where they were from — that jumped on a new reason to come to the city.

“The very first day, we had a post on social media … a family said, ‘we hadn’t been downtown in three years, but when we saw this, we know we had to come downtown for lunch,’” said Grout, president of the Springfield Business Improvement District (BID), which brought “Odyssey” to the park with support from several member sponsors. “They went to Hot Table and sat under the pigeons and had lunch.

“It’s doing its job — it’s got people talking, and it’s bringing people downtown,” she said of the installation, adding that, for the BID, the project is perhaps the most visible manifestation of ongoing efforts to do things differently when it comes to promoting the downtown and bringing people there, which is, in a nutshell, the agency’s mission.

“If you want the same results, keep doing the same things,” she said. “We don’t want the same results; we really want to try to push the envelope and get people to start thinking about Springfield as a destination again. We want to give people a reason to come.”

“Odyssey” will be on display until Labor Day, she added, and there will be other efforts to spur talk and visits — everything from a planned new mural project to a grilled cheese and tomato soup day at “Odyssey.”

These efforts coincide with new developments downtown, a rise in the number of people living there, and optimism about what’s to come, said Grout, who grew up in the city and remembers taking the bus downtown as a kid and going to the Steiger’s that sat near where those pigeons now do.

“It’s a balance of live, work, and play — it can’t be all people who live here, it can’t be all people who work here, and you can’t solely rely on people who visit here.”

The project at 31 Elm St., conversion of the former hotel into 70 units of market-rate and workforce housing, has been a catalyst for more development, with new initiatives, such as replacement of the Roderick L. Ireland Courthouse — she contends that the new facility needs to be downtown — creating speculation and anticipation.

Meanwhile, the tenants at 31 Elm are making an economic impact, which generates more anticipation about other residential initiatives in the planning stages.

“There are people from that building that we see all the time in their new routines,” she explained. “They go to the farmers market, they get their coffee at Palazzo, they go to Nosh … they’re investing in their new home,” she explained. “That’s one thing that attracts someone to live in a downtown — they have these amenities; we just need to come up with the amenities. It’s a balance of live, work, and play — it can’t be all people who live here, it can’t be all people who work here, and you can’t solely rely on people who visit here.”

There are certainly challenges in the BID district, Grout said, adding that many office buildings have not fully recovered from the aftereffects of COVID on where people work. And some of these properties may now be better suited for housing, although retrofitting them will be expensive. Meanwhile, some properties require extensive investments to host any kind of tenant, given modern standards and changing needs, and the costs are, in many instances, prohibitive.

String lighting, as seen here on Worthington Street

String lighting, as seen here on Worthington Street, is one of many BID initiatives to beautify downtown Springfield.

But overall, there is energy, optimism, and movement to create that needed balance, she said, adding that it’s a different downtown than the one she grew up with, but one with many strong assets and great potential.

For this issue and its focus on commercial real estate, we talked with Grout about how the BID is getting more creative as it carries out its mission, and ever more diligent in its efforts to put the city’s best foot forward, whether it’s with flowers, string lights, or art in the park.

 

Optimistic View

The large windows in Grout’s office at 1319 Main St. face south and provide direct views of the MassMutual Center and its marquee.

“I can’t miss what’s going on; I have no excuse to say I didn’t know what’s happening,” she joked, adding that she doesn’t need this view to know what’s going on across Bruce Landon Way — or at any of the other downtown venues downtown.

In fact, it’s her job to know — or at least one small part of her job, one that she arrived at after spending several years in residential real estate and a decade at the BID. She started there as administrative assistant to Director Chris Russell, then Operations director, then interim director when Russell stepped down three years now, and now director.

She’s seen and been through quite a bit over her 12 years with the agency, including what she called the “ebb and flow” of the downtown, a global pandemic and its many impacts, and now, what she describes as a resurgence in development over the past several years.

That resurgence has taken many forms, is both public and private in nature, and has involved several different properties, including 31 Elm St.; ongoing efforts to redevelop the Clocktower Building and adjacent Colonial Block into more housing and ground-floor retail; ambitious work to revitalize several long-vacant or mostly vacant properties on Worthington Street in the city’s entertainment district; the new Convention Center Carpark and the adjoining space, which is being activated for events; renovation of Court Square; the new Hope for Youth & Families Arts Center; and more.

“These investments are very inspirational and, I’m sure all would agree, necessary,” said Grout, adding that these initiatives and others will bring more people and vibrancy to a downtown the BID serves in many different ways — specifically, 221 parcels across an area stretching from West Columbus Avenue to Chestnut Street (but also Mattoon Street and the Quadrangle), and from just south of State Street to the Arch.

These include what Grout called supplemental services beyond what the city provides to keep the downtown clean and safe — from beautification efforts and lighting to broad economic development initiatives.

Indeed, the BID was awarded a $100,000 grant from the state Executive Office of Economic Development to subsidize new businesses and fill vacant storefronts in the district, she explained, adding that 13 ventures took advantage of the program, earning grants ranging from $7,500 to $15,000.

The farmers’ market in Tower Square Park

The farmers’ market in Tower Square Park is another BID initiative to activate downtown spaces and bring people to the city.

The BID is also charged with marketing the downtown, an assignment that takes on many forms, from robust programming to a website that that includes a calendar of upcoming events, snapshots of downtown restaurants with links to their websites, and listings of hotels and attractions, including MGM Springfield, Riverfront Park, the Springfield Museums, and the Basketball Hall of Fame.

Meanwhile, with programming, the BID has moved away from outdoor concerts, she explained, and much more toward promoting venues that offer live music, from MGM Springfield to Theodores’ to the Student Prince.

“We’ve pivoted to more destination placement, complimentary support to what’s already happening to grow a broader audience for that,” she said, adding that the “Odyssey” installation falls squarely into the category of marketing and promotion, although it is certainly non-traditional in nature.

As she talked about how it arrived in Springfield, Grout said the Downtown Boston Alliance had worked with a Quebec-based company called EXMURO on its Winteractive, a winter arts exhibition, and introductions were made.

“We saw the success they had in bringing people back to their district for a unique and unexpected experience, and the impact it had,” she explained. “And we thought that, on a Springfield scale, we could find the right piece to do the same thing, and after a few months of consulting, we landed on this piece.”

“Odyssey” has been in display in several cities — it was in Quebec City last fall, for example — but this is its first appearance in the U.S. And, as Grout noted, it has garnered attention and generated talk, which was the goal.

“People would ask, ‘what’s it for, what’s it about?’” she told BusinessWest. “My answer is getting people talking — it’s given people another reason to come down, another block to walk, another sight to see.”

 

Art and Soul

And there will be more efforts like it — although certainly not exactly like it — to keep creating a buzz, said Grout, noting there will be other art installations in other locations.

Meanwhile, another of her primary goals is to build on existing collaborations with community partners and “work smarter, not harder,” as she put it.

“We want to build efficiencies within everyone’s initiatives,” she explained. “You see a lot of people working at the same thing; if they all work together, it would be more efficient.”

As an example, she cited the relationship between the BID and the MassMutual Center and its marketing team. The two entities started working more closely together two years ago, and since that commitment, both have seen dramatic increases in engagement and followers on social media platforms, with the BID’s rising 18% and the MassMutual Center’s 65%. This surge has coincided with an increase in acts and a schedule that attracts people of all ages, she noted.

Another collaborative effort involves the Springfield Cultural Council, said Grout, adding that the agencies are working on several different initiatives, including a new mural project now in the planning stages and dependent on grant funding, as well as Art on Market Street, a free drop-in art program for young people slated for Saturdays this summer.

The downtown farmers market, meanwhile, has become a Friday tradition in the city. Presented by Country Bank, it runs from June until the end of September and features several local vendors, live music, and family-friendly activities.

Then, there are ongoing efforts to make the downtown clean and safe, which play a huge role in its overall success.

“If it looks good, people feel good, and that makes them want to come back and not be afraid to walk another block, go to another place, and see another site,” she explained, adding that these efforts go well beyond watering plants and picking up trash. “It takes a village.”

Indeed, it does. And in the village of downtown Springfield, there is progress, anticipation, and, yes, talk. And not just about the three pigeons and a Campbell’s soup can.

 

Community Spotlight Special Coverage

Community Spotlight

Ray Berry at Pridelands on Mane Street, what he calls a spinoff of a winning concept from the days before COVID.

Ray Berry at Pridelands on Mane Street, what he calls a spinoff of a winning concept from the days before COVID.

Diana Szynal took the job as president of the Springfield Regional Chamber — and an office overlooking Tower Square Park — three years ago.

Back then, the city was still trying to shake off the effects of COVID, she said, with many workers at downtown businesses still spending considerable time working remotely.

They’re not all back five days a week, she stressed, but there is far more vibrancy in the downtown than when she started — and on many levels.

“More people are in their offices more days of the week, and this has helped create a lot of vitality downtown … I’m seeing a lot of energy there,” she said. “There are some new restaurants opening and new businesses coming in. There are a lot of people walking around and enjoying being downtown.”

And that sentiment certainly includes what Szynal can see out her window in Tower Square Park, which is home to a popular farmers market and, more recently, an attention-grabbing art installation called Odyssey — one of the Springfield Business Improvement District’s more creative (literally and figuratively) efforts to promote the downtown and bring people to it  — and a new outdoor event destination created by White Lion Brewing called Pridelands on Mane Street, which kicked off July 9.

Diana Szynal

Diana Szynal

“More people are in their offices more days of the week, and this has helped create a lot of vitality downtown … I’m seeing a lot of energy there. There are some new restaurants opening and new businesses coming in. There are a lot of people walking around and enjoying being downtown.”

Ray Berry, owner of White Lion, said the destination, created from three custom-designed shipping containers, offers a unique backdrop for planned weekly entertainment on Wednesday and Thursday evenings, but also for company outings, team socials, or casual get-togethers with friends and family.

“There are so many positive moving parts to engage and enjoy downtown,” he said. “We see Pridelands as another piece of the mosaic.”

This broad activation of Tower Square Park is just one of many storylines converging in the City of Homes. Others include:

• Progress to create more housing of all kinds, from market-rate apartments in the downtown to higher-end homes in different areas of the city (more on this later);

• The high-profile project to redevelop the Clocktower Building, Colonial Block, and two other adjoining properties into roughly 100 units of market-rate housing, as well as infrastructure improvements in that area, including a new parking garage;

• The transformation of the former CityStage into the Hope Center for the Arts, a state-of-the-art facility to designed to educate young people and perhaps inspire careers in the arts ;

• Ambitious work to revitalize the entertainment district through redevelopment of a block of buildings on Worthington Street, a project led by Raipher and Joseph Pellegrino in partnership with the city, detailed in the July 7 issue of BusinessWest;

• Continued discussion, and some anxiety, about the future of some downtown office buildings, which continue to struggle in this post-COVID era;

• Plans to replace the troubled Roderick L. Ireland Courthouse — the Massachusetts Division of Capital Asset Management and Maintenance has issued a request for proposals for a new site, preferably in the downtown; they’re due back in October — and speculation about what will done with the existing structure as well as adjacent properties in that area off State Street, including the former First Church;

An architect’s rendering of the planned improvements, including a new parking garage, in the South End, between State Street and Union Street.

An architect’s rendering of the planned improvements, including a new parking garage, in the South End, between State Street and Union Street.

• The continued success of the Springfield Thunderbirds, which will soon enter their 10th season and continue to set the bar higher with everything from ticket sales to marketing and social media content (see below

• Movement toward creation of a master plan for redevelopment of the Mason Square neighborhood and adjoining areas;

• Visible signs of progress in a massive project to reimagine the former Eastfield Mall as a retail center with a large residential component; and

• Future redevelopment of the former Massachusetts Career Development Institute property on Wilbraham Avenue. The site was demolished four years ago, and speculation continues about what will come next in an area that has seen strong residential growth.

Overall, housing remains one of the main focal points, said Tim Sheehan, the city’s chief Development officer, noting that that there is both urgent need for more housing and several ongoing initiatives to address that need. These include everything from the aforementioned South End project to redevelopment of the former Springfield School Department headquarters on State Street to plans to build high-end homes on the pre-tornado campus of Cathedral High School.

This residential growth reflects both strong need for more housing as well as greater interest in the city overall as a place to live and work, he went on, adding that work is taking place on many fronts to meet the needs of new (and old) residents, and make Springfield a true destination.

 

All That Jazz

Evan Plotkin, president and CEO of NAI Plotkin, has long been a cheerleader for Springfield and a prime mover when it comes to projects to promote the city and especially its downtown and cast them in a positive light. These include everything from mural projects to the Springfield Jazz & Roots Festival, which took place last week and was in its final planning stages as he talked with BusinessWest.

Plotkin said he sees a number of positive developments taking place in the city, including several in the office tower he co-owns, 1350 Main St., where a high school now resides on the top two floors. But it’s what he’s not seeing that has him concerned.

Springfield at a Glance

Year Incorporated: 1852
Population: 155,929
Area: 33.1 square miles
County: Hampden
Residential tax rate: $15.68
Commercial tax rate: $35.22
Median Household Income: $35,236
Median Family Income: $51,110
Type of government: Mayor, City Council
Largest Employers: Baystate Health, MassMutual Financial Group, Big Y Foods, MGM Springfield, Mercy Medical Center, Center for Human Development
* Latest information available

That list includes new businesses coming to the city and its downtown; instead, he said, there’s much more movement of existing businesses and restaurants, a game of musical chairs that doesn’t result in real growth, just a shift of vacancies from one building to another.

Something else he’s not seeing is consistent effort from the city to maintain landmarks like Stearns Square, which was revitalized several years ago, but sees its ornate fountain not in use the majority of the time.

“They invested in the hardscape and the landscape, and then they walked away,” he said of the city and its efforts at the park. “And this is a pattern; we put up plaques saying ‘we did this’ and ‘we did that’ and ‘here’s this brand new park,’ but the next year, they don’t mow the lawn and let the weeds grow back.”

Overall, more work is needed to maintain and preserve such treasures and to make the city a more desirable place to visit — and work in and live in, he went on, adding that he would like to see the city create a permanent stage downtown near Stearns Square (a temporary one was set up for the Jazz Fest) and make live music a prominent piece of the puzzle, as it was years ago.

Live music is just one of the components of Pridelands on Mane Street, a play on words that also represents what Berry called a “spinoff of a proven concept, pre-COVID.”

Elaborating, he said that, before the pandemic, White Lion created pop-up beer gardens at several sites around downtown. The last few years, though, it has concentrated these efforts in Tower Square Park, making use of retrofitted shipping containers.

Fast-forwarding, he explained that, with an ARPA grant from the city, White Lion was essentially tasked with reactivating the park, and it’s doing so in colorful styles, as in a shipping container wrapped (by East Longmeadow-based Go Graphix) with the White Lion logo.

“We knew, by way of our partnership with the Business Improvement District and other stakeholders, that the beer garden concept worked in years past, and pre-COVID showed that a container park concept resonates with our customer base,” Berry explained. “So we thought, why not bring the concept back, look to make it more permanent, and have it be a true destination right in the middle of the business district and the emerging arts district?”

Approaching 10th Season, T-Birds Have Matured as a Business

Nate Costa says that, when it comes to the Springfield Thunderbirds and prospects for continued growth, there isn’t room for much more.

Well … at least when it comes to ticket sales.

Indeed, capacity at the team’s home, the MassMutual Center, a.k.a. the Thunderdome, is 6,700. For the 2024-25 season, the T-Birds, an affiliate of the NHL’s St. Louis Blues, averaged 6,369 per game, up from 6,321 the prior season. So, there’s still room for improvement, and the team will doggedly pursue it. But, again, not much.

Nate Costa

Nate Costa

“We’re going to eventually, hopefully, run out of tickets to sell,” Costa, the team’s president, said with a laugh, noting that this is both a good problem to have — one many other teams in the American Hockey League would love to have — and one of many solid indicators of how far this team has come.

As it readies for its 10th season of operation, with various plans to mark that milestone, the Thunderbirds have established themselves as a solid franchise with an increasingly loyal fan base, as evidenced by those numbers above … and the fact that they were achieved with the parking garage next door to the arena unavailable for the past three seasons.

Which means that, while there’s not much room for growth in ticket sales, there’s still plenty of room when it comes to growing revenue through increases in ticket prices — the team still charges well below the league average — as well as merchandise sales and other avenues.

“Over the past five years, we’ve continued to see the maturation of our business,” Costa explained. “We’re continuing to fill the building, and now it’s looking at our margins; we’re 30th in the league out of 32 teams in ticket price. It’s been really good to get the bodies in the building and show the value, but now it’s up to us to start walking that ticket price up effectively and generating revenue on the margins.”

Looking back, Costa said 2024-25 was another solid season for the T-Birds. There was a playoff run, albeit not a deep one (the team lost in the first round), with 20 sellouts, and, as noted, continued improvement in ticket sales and other measures of success.

“Every Saturday in the second half of the season, we sold out,” he noted, adding that many other games approached capacity over the final three months.

Meanwhile, off the ice, the team earned several awards from the league, which is becoming an annual tradition.

Indeed, in addition to benchmark awards for ticket sales and corporate sales, the team was recognized as having the AHL Marketing Department of the Year and the Most Unique Social Media Content. (More awards were expected at the annual league meetings in South Carolina, which were taking place as this story went to press.)

The marketing and social media content awards help explain the continued improvement in group sales and overall ticket sales, said Costa, adding that, with the shorter playoff run, the team is already “well ahead and well out in front of next season” in terms of season ticket renewals, group sales, and other initiatives.

Indeed, the team continues to set the bar higher, he went on, adding that, with the parking garage now open, the space adjacent to it being activated — the team, working with the state, which controls the property, will look to create a Yawkey Way-like atmosphere on game nights — and an already stable fan base, there are expectations for continued growth.

As for ticket sales, the team’s success on the ice and with creating a fun, always changing fan experience, coupled with the relatively small capacity of 6,700, has created both demand and urgency, said Costa, adding that the team has grown season ticket sales past 1,600 and looks to surpass 1,700 for next season.

“When you have a base like that coming in for every game, and we had a really great year for groups — we did more than $1 million in group revenue for the first time ever in Springfield hockey history — that gives you a really good base to work from to fill the rest of the building,” he explained, adding that the full (and nearly full) houses create a raucous atmosphere not seen in some other buildings.

“In Hartford, the XL Center [now PeoplesBank Arena] seats 16,000 people; when you bring 6,000 out, it just doesn’t have that same feeling,” he said. “If you get 5,000 in our building, the place is rocking; it feels like it’s full. That’s an advantage for us.”

As for ticket revenues, the T-Birds’ average price is just over $20, with the league average north of $28, said Costa, adding that there is some leeway for increases, given those statistics, the value the team delivers, and the growing demand for the product.

“Since we started here, the big thing was just trying to show as much value as possible, with the promotions and themes we do on game nights … that’s really added to why people want to buy tickets,” he explained. “Now, with the scarcity of tickets, the ticket packages are much more valuable because people are trying to lock in their seats, knowing that they’re not going to get them waiting until a week before a game.

“It’s been really good to change that mentality, and we’ve re-educated the community as to how to get tickets and the best way to get them,” he went on. “Coming out of the gates, we focused on building the base and going after large numbers; then, once you get the large numbers in the building and you start to create some emergency with sellouts, you can start to walk up your ticket price. I think we’re there.”

Heading into their 10th year, the T-Birds are ‘there’ in many respects and looking to soar still higher in 2025-26.

—George O’Brien

Pridelands is one of many sources of greater vibrancy Szynal is seeing downtown, and at the chamber as well, which is based in Springfield but boasts members from across the region. She said membership is up — 419 was the latest count — amid efforts to both grow and diversify the membership through initiatives such as a revamped, more member-focused website and television commercials.

“We’re really trying to diversify our membership in every possible way, from diversification of the people that are part of the chamber to the businesses and types of businesses that join the chamber,” she explained. “We’re really trying to cast a wide net; the chamber is most effective if there’s a lot of different types of people and businesses that are part of it.”

Elaborating, she said the chamber has been working in many ways to “be more out there,” through those TV commercials, social media content, the new website, a deeper event schedule, and more.

 

Progress Report

While there are several visible signs of momentum in the city, perhaps the most notable is what would be considered the ‘housing market,’ Sheehan said.

That’s a broad term that covers everything from still-rising home prices — the city has seen one of the more dramatic such increases in the state — to development of new housing of all kinds, including new market-rate apartments downtown, but also upscale homes in several sections of the city, including East Forest Park, the Bicentennial Highway area, and perhaps the site of the former Sears at the Eastfield Mall, acquired by one residential developer.

“The demand is for new product,” he said, referring to both homes and rental units. “And that’s why we’re seeing so much new housing development coming in that includes homes at the higher end of the market.”

Meanwhile, interior demolition has commenced at the South End properties — the Colonial Block, the Clocktower Building, and others, said Sheehan, noting that McCaffery, the Chicago-based development company leading the project, is finalizing financing, which is expected to cost roughly $50 million. Transfer of the Springfield Redevelopment Authority properties to McCaffery is expected to take place early next year, with construction expected to begin soon thereafter.

As that project progresses, so too has a $30 million infrastructure improvement initiative, including a new parking garage at the corner of Stockbridge and Willow streets, for the area from State Street to Union Street, one designed to make it more responsive to the residential growth taking place there.

“There’s significant housing development that’s back there now, with Stockbridge Court being the largest one, but there’s also the Lofts on Park Street,” he explained, adding that the work includes new sidewalks, lighting, road repair, and improvements to the surface parking in that area, and will create stronger connections to Main Street. “This will lift up that entire area, not just for the new housing, but the housing that’s historically been there for quite some time.”

While Sheehan sees progress on many fronts, from housing to the Eastfield Mall to the county courthouse, there are areas of concern.

These include the property at 101 State St., owned by MGM Springfield. There is still scaffolding on the structure nearly seven years after the casino opened, he said, adding that redevelopment of the property is a key bullet point in the host community agreement, and lack of progress there has become a point of contention between the city and the casino operator.

“We have concerns about that not moving forward in a timely way,” he said, adding that another pain point is the lack of any apparent progress at the former Vibra Hospital site on State Street, now vacant for several years, a campus that includes the so-called ‘Isolation Hospital,’ which preservationists want to save from the wrecking ball.

Another concern is the property known as the Mardi Gras building because it was home to a now-closed gentleman’s club. The restaurant known as 350 Grill will be moving from that building to the site of the former Jackalope on Worthington Street, becoming a key part of the revitalization efforts there. And while that location will likely work out well for the restaurant, it leaves the Mardi Gras building vacant and with little talk of redevelopment.

“There hasn’t been much dialogue, but there has been discussion of doing housing there,” said Sheehan, adding that the upper floors hold the potential to house dozens of units. “And it would be an ideal site for housing because there’s plenty of parking at the site, and you’re close to Union Station.”

Meanwhile, several other properties downtown are largely vacant — he listed Harrison Place and adjoining structures along Main Street, but there are others scattered across the central business district — and with little movement toward redevelopment and the properties in serious need of investment in new infrastructure.

“These owners have held and held and held and not kept up with the requisite investments they should be making in these properties,” said Sheehan, adding that speculation that some properties might become part of the MGM complex, such as those now being converted to housing in the South End, kept those owners from investing in their holdings.

Sheehan said one possible reuse for some of these properties is housing, although conversion would likely be an expensive undertaking. The state has launched a new initiative called the Momentum Fund, a first-in-the-nation state revolving fund to support mixed-income housing production, and it recently announced its first financing commitment from the fund, $5 million for the Residences of East Milton, which will create 92 new mixed-income rental units in an underutilized commercial property in the town of Milton.

He noted that Springfield has several buildings that meet that description, and hopes projects will materialize that can take advantage of the Momentum Fund, adding that housing might be the best option for many commercial properties in and around the downtown.

“We’d like to have a little more momentum in Western Mass.,” he said, “a part of the state that needs more help with housing.”

Community Spotlight Special Coverage

Community Spotlight

Laurie Tierney, seen in front of Hotel on North

Laurie Tierney, seen in front of Hotel on North, describes Pittsfield as the “Brooklyn of the Berkshires,” which is meant as a compliment.

 

Laurie Tierney likes to refer to Pittsfield as the “Brooklyn of the Berkshires.”

By that, Tierney — co-owner, with her husband, David, of Hotel on North (as in North Street, downtown’s main drag) — implies there’s some grit when it comes to that region’s largest community. “We’re gritty, not necessarily pretty,” she said with a laugh.

But if one were to look closer and beyond the grit, they would see much more — in this case, culture, restaurants, some retail, and outdoor recreation, for starters, she told BusinessWest.

“I think Pittsfield is doing a great job of reinventing itself,” she said of the ongoing transformation from the days when its economy and overall vibrancy were dominated by one large employer, GE. “Barrington Stage and the Colonial Theatre have been a big part of that; we have a great arts community … we just need more people to get to know us.”

Rebecca Brien, managing director of Downtown Pittsfield Inc. (DPI), agreed, adding that a multi-faceted marketing campaign is being launched in an effort to prompt more people — especially locals, but also those from other area codes — to give Pittsfield a closer look.

It includes Hey Neighbor, a program awarding marketing grants to 10 businesses in downtown Pittsfield, with grantees receiving custom video ads before films at the Beacon Cinema and radio advertisements on WUPE/WEBC during that same time period.

In addition, the city’s two major theaters, Barrington Stage Company and the Colonial Theatre, have received what she calls “dinner-and-a-show” radio spots on NPR.

“This initiative aims to drive foot traffic, build community awareness, and showcase the diverse stories of Pittsfield’s small business community,” Brien said of Hey Neighbor, adding that the theater spots are designed to remind neighbors that the city offers world-class theater and attractive dinner options just a short drive away (more on this later).

“If it isn’t daily workforce that’s occupying the restaurants and coffee shops and visiting the businesses, then it needs to be residents that are doing it in the morning and the evening after work, or while working remotely.”

These promotional initiatives and broader efforts to bring people to the city comprise just one of many developing stories in this community of roughly 44,000 people. Others include:

• Ongoing efforts to create more housing of all kinds, but especially market-rate and affordable units. Several projects in various stages of progress will add more than 100 units, but 200 to 300 will be needed, Mayor Pete Marchetti said;

• The demolition and rebuild of historic Wahconah Park, with the goal of bringing collegiate league baseball back to Pittsfield;

• Early-stage work to gauge interest in forming a business improvement district in the downtown;

• Late feasibility-stage work to build a new elementary school, one that would merge two existing schools into one; and

• Several infrastructure projects, including work on North Street.

Housing remains a critical issue in the community, said those we spoke with — both to meet an urgent need for more options among workers, the elderly, and other constituencies, and to bring more vibrancy to a downtown still suffering from the side effects of COVID, especially the transition to remote work and hybrid schedules, which has reduced the level of business activity in the neighborhood.

Jonathan Butler, president and CEO of the regional economic development agency 1Berkshire, said there is no turning back the clock in this regard, leaving housing as the best option for commercial space in the downtown — and for providing the critical mass of people needed to support the wide range of hospitality-related businesses.

The Hey Neighbor campaign

The Hey Neighbor campaign is part of a broad effort to bring more attention to Pittsfield, its cultural attractions, and its eclectic mix of small businesses.

“If it isn’t daily workforce that’s occupying the restaurants and coffee shops and visiting the businesses, then it needs to be residents that are doing it in the morning and the evening after work, or while working remotely,” he explained. “They’re replacing those people who were formerly working in commercial spaces and buying their morning coffee and lunch.”

“In the spirit of post-pandemic urban planning, downtown Pittsfield, like a lot of other urban centers, has seen a shift away of commercial activity — we’re seeing employers shifting to more work-life balance models with remote working and hybrid office models,” he explained. “So we’re seeing some investments in housing, to meet the city’s needs and a much larger regional need.”

For this latest installment of its Community Spotlight series, BusinessWest turns its lens on the Brooklyn of the Berkshires and the many ongoing efforts to inspire people to look beyond the grit.

 

Staying Power

Hotel on North is marking its 10th anniversary this year, Tierney said, and there is much to commemorate.

Indeed, the boutique 45-room hotel — created out of buildings more than a century old that were once home to the menswear and sporting goods emporium Besse-Clarke — has become a cornerstone of an ongoing transformation of downtown Pittsfield, from the retail-heavy and business-focused days when GE’s transformer division was employing more than 10,000 people, into a more hospitality- and arts-dominated district where more people live than in decades past.

The hotel and the guests it draws from across the Northeast and beyond have inspired several new businesses, she said, listing Methuselah Bar & Lounge and an expansion of Steven Valenti’s men’s clothing store among them.

As for the hotel itself … well, Tierney said it shares its personality with the Berkshires (and Pittsfield itself), meaning an intriguing blend of the past and present, heritage and innovation.

She and David have traveled all around the world, and they’ve incorporated their experiences into Hotel on North, such as its revolving door, a concept borrowed from a hotel in Nashville.

Over the past decade, the hotel has become a big part of the changing scene in Pittsfield, a tight-knit community of hospitality, arts-related, and service businesses that support one another and, together, have become more of a destination in recent years rather than a place to drive through on the way to somewhere else.

Mayor Pete Marchetti

Mayor Pete Marchetti says that, while new housing units are coming online, there is more work to do to meet enormous need in the city.

But in many ways, it is still an unknown, or at least underappreciated, commodity, said Tierney, adding that there is a need for the city to understand and appreciate all that it has become — “it’s been the ugly stepsister for the surrounding towns for so long that I think that sometimes it doesn’t see itself as the engine that can and will” — and do more to put its best foot forward.

Brien said this need to promote all Pittsfield has to offer is at the heart of DPI’s Hey Neighbor campaign, funded through MassDevelopment’s Transformative Development Initiative, as well as the spots promoting not only the shows at Barrington Stage and the Colonial Theatre, but nearby restaurants in Pittsfield.

With the latter, the goal, through the spots on NPR, is to introduce (or reintroduce) Pittsfield to a broad audience across Western Mass.

“We have great tourism that obviously goes on in the Berkshires, but Pittsfield is kind of that forgotten space,” she explained, adding that, while most area residents will go Northampton for dinner and a show, most don’t fully appreciate that they can do the same in Pittsfield.

“Why aren’t those same individuals coming here?” she asked rhetorically, adding that the answer may well be a simple lack of awareness.

Meanwhile, Hey Neighbor will spotlight 10 downtown businesses through those aforementioned cinema and radio spots, said Brien, adding that the eclectic mix includes Hot Plate Brewing Co., Thistle ’n Thorn Floral, WANDER Berkshires, Otto’s Kitchen & Comfort, Methuselah, and Berkshire Nautilus.

“Together, they say, ‘come back downtown and see what’s new,’” she told BusinessWest, adding that a third piece to the broad marketing campaign involves $1,000 grants to three summer event series to promote their offerings:

• The Pitt, a Friday summer music series being spearheaded by Hot Plate Brewing Co.;

• Rhythmscape, which offers weekly dance lessons on Sundays. (like the Pitt, these take place in Dunham Mall, a public pedestrian walkway that has seen several aesthetic improvements over this past year); and

• Depot After Dark, which pairs Tito’s Mexican Bar & Grill and WANDER Berkshires, a new gathering space, adding late-night dance parties to the alleyway just outside their businesses. 

 

Developing Stories

Such efforts are expected to bring more momentum to a downtown that has seen healthy doses of that commodity in recent years, even as it continues to build back from the many types of disruption resulting from the pandemic.

Perhaps the biggest of these is the change in how and where work is done, said Butler, adding that, like all downtowns in the region, Pittsfield’s suffers from having fewer people going to work there everyday.

This trend, coupled with critical need, is fueling investments in housing downtown, he went on, adding that several projects are in various stages of development.

Pittsfield at a Glance

Year Incorporated: 1761
Population: 43,927
Area: 42.5 square miles
County: Berkshire
Residential Tax Rate: $17.94
Commercial Tax Rate: $37.96
Median Household Income: $35,655
Median family Income: $46,228
Type of Government: Mayor, City Council
Largest Employers: Berkshire Health Systems; General Dynamics; Petricca Industries Inc.; SABIC Innovative Plastics; Berkshire Bank
* Latest information available

These include renovation of the Wright Building, just a few doors down from Hotel on North, which represents an example of the shift from commercial to residential uses for downtown real estate. Butler said there are maybe a few hundred more people living downtown than a decade or more ago, and this growing population has helped support existing businesses and inspire new ones.

Meanwhile, this new housing is helping to meet soaring need across the city and the region, said Marchetti, a former Pittsfield Cooperative Bank executive and city councilor, who was elected mayor in November 2023.

He said the city is ready to cut the ribbon on some projects, including Terrace 592, redevelopment of the Wright Terrace apartments, which will bring online 41 units, most of them affordable, while others are in earlier stages.

Overall, there are perhaps another 150 to 200 units in early stage or predevelopment, Marchetti said, including redevelopment of the former Hibbard Elementary School, while Mill Town Capital has several projects in different locations across the city. These initiatives will make a dent in overall need, but more will be needed, he added.

“There’s a lot more work that we need to do, mostly because ours is an aging population,” he noted, adding that affordable options are needed if empty nesters want to continue living in the city.

Beyond housing, there are other issues facing the city, he went on, including the demolition and rebuilding of Wahconah Park, the city-owned landmark built in 1919, with work slated to begin next year.

The wooden grandstand, one of the few remaining in the U.S., was deemed unsafe, Marchetti said, and the park, listed on the National Register of Historic Places, has been closed for two years. Plans call for replacement of that grandstand but retention of other elements of the park, as well as creation of a historic walkway that will highlight the history of the park, which had a diamond oriented due west (it was constructed well before the advent of field lighting permitted night games), which resulted in brief suspensions of play at sunset so that the setting sun would not interfere with the batters’ view of the pitch.

The Pittsfield Suns, part of the Futures Collegiate Baseball League, played at the park before it was deemed unsafe, Marchetti noted, adding that the team could possibly return to Pittsfield — which would be yet another development blending past and future in this city in flux.

Healthcare News

As Assistant Nurse Manager, Her Role Is to Be a Support Person

Kara Lombardi

Kara Lombardi traces her interest in healthcare, and the nursing profession, to her father’s bladder cancer diagnosis and subsequent visits to the hospital.

“It was a pretty late stage, so he was going back and forth to Boston with my mom,” she recalled, noting that she was just 15 at the time. “Obviously, it was a hard time for everyone, especially him, and when I would go visit, I would notice that, whenever the nurses came in, he was able to smile and joke with them; they brightened up his day.

“He always talked about how great and wonderful the nurses were, how they lifted his spirits when he was in the hospital,” she went on. “So they made me realize that’s what I wanted to do for people — I wanted to help them through the toughest days that they were going through.”

Today, several years after graduating from the Elms College nursing program, working in a few different settings, earning a master’s degree in nursing education through an online program, and rising in the ranks to assistant nurse manager of the med-surg unit at Mercy Medical Center, Lombardi gets to do some of that.

“I like teaching — that’s why I got my degree in that as well — and I like having the opportunity to teach nurses to be the best they can be, give them confidence, and show them what they can achieve in their career.”

But mostly, she’s managing and training others as they enter the profession, gain experience, and help patients through their toughest days.

It’s a job, one she’s been in for six years now, that comes with many rewards and opportunities for her to continue learning and growing as a manager and educator; in fact, she teaches the med-surg clinical for Westfield State University.

Lombardi talked about her role at length with BusinessWest, touching on the many aspects of this work that she enjoys.

“We round on the patients and make sure they’re having good experiences,” she said while giving a quick job description. “And we’re always available to help the nurses on the floor with whatever they need. And with the new grads, we’ll help answer questions they might have. We’re their support person, and we’re always available for them.

“I like that I can not only help the nurses, but have interaction with the patients, make sure they’re having a good experience, and do anything I can to make their stay better,” she went on. “I like teaching — that’s why I got my degree in that as well — and I like having the opportunity to teach nurses to be the best they can be, give them confidence, and show them what they can achieve in their career.”

What those coming out of nursing school need most is support, she added, and she’s committed to providing it, in whatever form it takes.

“They need to know that they’re not alone, that they can always ask for help — I think that’s very important,” she explained. “They need to know their resources and understand that they’re not going to know everything when they come out of school. A lot of nursing is gaining experience on the job, so as long as they know when to ask for help and whom to ask for help, they’ll be all set.”

Lombardi quickly acknowledged that this ability to ask for help is certainly an acquired skill, something she helps young grads with as much as anything she might teach at the bedside.

“Some don’t want to ask for help, and we discourage that,” she told BusinessWest. “We always encourage people to ask for help, and that’s one of the things I always do; I always make sure, especially with the new grads, to round on them multiple times a shift, asking them if they need help, what I can do for them, and picking their brains a little bit.”

Lombardi said the role of the nurse manager takes on even more importance at a time when many veteran nurses are retiring, others are moving on to less stressful work — a byproduct, in many respects, of the COVID years — and fewer people are getting into the profession.

“A lot of people don’t want to work at the bedside anymore — they want those remote jobs, office jobs, or even the aesthetics industry, with Botox and all that … many new nurses want to get into that field,” she said. “So it’s harder to find good bedside nurses.”

As for her own career, she said would like to eventually move into education, rather than a management role at a facility like Mercy.

“That’s one of my favorite jobs — I like giving students good habits and teach them the way things should be,” she explained. “And I don’t hide what real life is like because I feel that nursing school, sometimes, doesn’t really give the full picture of what it’s really like at the bedside. So I make sure that they see real-life situations.

“Everything isn’t going to be sunshine and rainbows,” Lombardi went on. “Things are going to go wrong, and you’re going to make mistakes, and it’s important that, if you do make a mistake, you own up to it so that something really bad doesn’t happen. And you need to learn from your mistakes; you have to get through it and learn from your experiences.”

That’s just one lesson she tries to impart on young people as they move forward in the same profession she chose. She’s not at the bedside as much as she once was, but she’s still deeply committed to providing care and helping patients through the worst of times, just like those nurses did with her father.

Healthcare News

Dave DesLauriers

Dave DesLauriers

 

For Dave DesLauriers, like many others in the nursing profession, this is a second — or third — career.

His first two were in the broad realm of social work, helping individuals with issues ranging from housing and employment to domestic violence and substance abuse, in settings that included a homeless shelter and a Planned Parenthood office.

The shift to nursing came about, in part, due to chance and circumstance while he was looking to pursue a master’s degree in social work.

“I’m a person who believes that everything happens for a reason,” he said. “I was really struggling to get things matched up for the path to the master’s in social work, and I eventually decided to go over to Mount St. Mary’s College — I was living in New York at the time — and talk about their nursing program.”

He did just that, and within an hour, one of the sisters at the school had his plan mapped out for him. One of his first professors there, he said, was a “strict, matter-of-fact educator” who reminded him a lot of his mother, who worked as a nurse at Holyoke Hospital (now Holyoke Medical Center) for many years.

“I knew exactly at that moment that I was in the right place,” said DesLauriers, whose third career has been anything but static. Indeed, it has involved several time zones — with stints in New York, Hawaii, and then the Bay State — as well as settings, from Vassar Brothers Medical Center to Mercy Medical Center to the Massachusetts Veterans Home at Holyoke, and responsibilities, from emergency room nurse to his current role as RN coordinator for admissions at the Veterans Home.

And now, with a master’s degree in emergency management from the Massachusetts Maritime Academy (MMA), which he earned online nights and weekends, the door is open to new opportunities in that intriguing field.

Indeed, while the current political climate leaves funding the Federal Emergency Management Agency in limbo, there are certainly opportunities at the state level, said DesLauriers, noting that the Massachusetts Emergency Management Agency handles many different types of emergencies, from power outages to weather-related disasters. And he would like to bring a nurse’s perspective to the response to such calamities.

“I would like to bridge my nursing experience on the front lines back into my life,” he told BusinessWest, “and I would love to assist with emergency management and be on the front lines of disaster response, and handle emergency management from the perspective of a nurse.

“We have a lot of current emergency managers — firefighters, police officers, the National Guard, and professionals with a long career in emergency management,” he went on. “But not a lot of nurses, from what I can see.”

And Massachusetts — which is where he would prefer to stay for now — is vulnerable to many types of disasters, DesLauriers said, including flooding, tornadoes (as residents of this region certainly know, having lived through one in 2011), hurricanes, brushfires, a global pandemic, and what he calls infrastructure-related issues.

Elaborating, he said the state’s infrastructure, including bridges, dams, seawalls, and more, is aging and, in many cases, in dangerously poor condition. He knows this because he completed his capstone project for his degree at MMA on such facilities in this region — including the Goodnough Dike and Winsor Dam at the Quabbin Reservoir, the Hadley Falls Dam, the Memorial Bridge, and others — and the consequences in the event of failure.

“They’re aged beyond what would be considered reasonable,” he told BusinessWest. “The bridge that collapsed when the barge struck it [in Maryland] was built in 1970; we have bridges and infrastructure that’s from the early 1900s.

“For the capstone project, I was looking at the catastrophic loss and what could happen if — and it’s not if; it’s more like when — these structures do fail, and what options would exist to manage that,” he went on. “The options that were given include doing nothing, which is not a feasible option, and spending the money to repair them or replace them.

“If you walk the Memorial Bridge today, you can see through parts of it,” he continued, noting that the bridge was essentially reconstructed in the mid-’90s, but has greatly deteriorated since. Meanwhile, the bridges over the Cape Cod Canal, built in the 1930s, are in an equally disturbing, and dangerous, state.

If there is a disaster involving any of these structures, or one of several possible weather calamities, the state must be ready to respond, he said, adding that this response includes treatment of those who might be injured, physically or mentally, with a focus on the long term. He wants to be part of that and bring that perspective he gained from being on the front lines.

“It’s not just a short-term element; it’s a long-term commitment to making sure that the health of the population is committed to,” he said. “And that goes along with the long-term commitment to rebuilding and stabilizing after a disaster.”

It remains to be seen what the next chapter in DeLauriers’ journey will be, but his story clearly shows that nursing can be a second, or third, career, and it can inspire the pursuit of other opportunities as well.

Healthcare News

Kim Larrier

Kim Larrier

 

When Kim Larrier started her rotation at the VA Central Western Massachusetts Healthcare System in Leeds as a student in the nursing program at American International College, she had a pretty good idea what path her career might take.

By the time it was over, the die was cast.

“I was quite intrigued with how the mind works, and how medical issues can impact someone’s health,” she recalled. “On that rotation … to see people get better with their symptoms — I was quite fascinated with how medications impact and how they can help someone’s mental health.”

So, when it came time for her senior management rotation, instead of a medical floor, which most students prefer, Larrier chose the psych unit at Holyoke Medical Center (HMC). And more than 30 years later, she is still there, now serving as clinical coordinator of the M5 Adult Behavioral Health Unit.

When asked what she likes about work in this realm, she quickly replied, “everything.”

And what she likes most is seeing people get well.

“When they come in at their worst, and they feel like they have nothing to live for, and then, through groups, meeting with them, medication … it’s nice to see people get better,” she said, adding that the unit has a strong track record for success, one that drew the attention of a brigadier general at the VA hospital she worked with on her rotation, who sought insight from the team at HCC on how it might be more helpful to veterans, especially with regard to suicide prevention.

“When they come in at their worst, and they feel like they have nothing to live for, and then, through groups, meeting with them, medication … it’s nice to see people get better.”

“Suicidal feelings are sometimes just a temporary feeling,” she went on. “And my goal as a psychiatric nurse is to get them the treatment so they don’t feel that way.”

There have been some difficult times on M5 — COVID was a stern challenge, to say the least — and some very scary moments, including the time several years ago when a brain-injured and deaf patient threatened her with a large piece of glass from the door he shattered with a chair in his room.

“I’m trying to write on a piece of paper, ‘please stop doing that,’” Larrier recalled. “He’s yelling at me, and he’s got blood all over the glass … he’s pointing the glass at me and saying, ‘I’m a grown man, and I don’t need to be here; let me out of here.’

“That was very scary,” she went on, adding that the situation was resolved with the help of 11 staff members.

Meanwhile, she has treated patients who would later be charged with murder, but were just another patient when they arrived.

But these moments have been far outweighed by those opportunities to see patients get better — and to play a significant role in helping them get better.

HMC has 54 inpatient psychiatric beds across three units, one for seniors and two for younger individuals, noted Larrier, adding that M5 has 20 beds for those ages 16 and up. Individuals assigned to these beds arrive with issues and conditions ranging from homelessness to substance abuse problems; suicidal tendencies to unmanageable anxiety and depression. And, due to a statewide shortage of beds, patients come from across the Commonwealth.

The average length of stay is seven to 10 days, she went on, adding that most patients arrive first at the emergency room, where they are evaluated by the crisis team.

Those who are assigned to these floors work with a psychiatrist and a social worker, while group therapy focuses on coping skills, how to manage feelings, manage a panic attack or anxiety, and more.

But nurses play a critical role in these broader collaborative efforts; in addition to administering medication, they conduct mental health assessments each shift where they grade depression and anxiety.

“The mind can be tricky … it can trick people into feeling that it’s not worth living. When they’re so focused on killing themselves, their mind will play a trick on them and make them believe their kids would be better off without them, their spouse would be better off without them, or they’re not needed at work, that they don’t fit in this world,” said Larrier, adding that nurses play a lead role in collaborative efforts to help patients fight through such feelings.

Many of these patients return to the unit several times, she went on, noting that she and the other members of the team build a rapport with them and, more importantly, earn their trust.

“Many times, we’re asked to come down to the emergency room to help with a difficult patient that we know,” she told BusinessWest. “They may not take a medication from a nurse in the ER that they don’t know; however, if they call me and want me to talk with her, we’re more than happy to work with them.”

As she noted earlier, many of those who come to this unit do get better and go on to lead productive lives, and such success stories are among the many rewards from working in this realm. She cited the case of a woman who had become so depressed, she became catatonic.

“That means she sits, she stares, she doesn’t eat, she doesn’t talk,” she said, adding that, through shock treatments and other interventions, she was pulled out of this catatonic state.

That was one small victory among many for a nurse who has always been intrigued by the mind and decided long ago that this wouldn’t just be a fascination; it would become a career.

 

Healthcare News

She Serves as an Inspiration — in Any Language

Yirancis Rivera

Yirancis Rivera, center, at the nurse pinning at Westfield State University in May.

 

Yirancis Rivera came to Springfield from Puerto Rico when she was 7 years old.

She has many memories from her youth, but among those that stand out are visits to healthcare facilities, where she would serve as an interpreter for her mother — who didn’t speak any English — even though she was still learning the language herself and was basically relying on what she learned from watching TV shows.

“I still remember walking into a hospital with my mom for the first time … the unfamiliar sounds, the sea of English words I didn’t understand, and the weight of her trusting me to be her voice,” she recalled. “I was overwhelmed but determined.”

Remember those two words.

In many ways, they define a truly inspiring story of how Rivera overcame challenges, some long odds, and many occasions when she felt overwhelmed to graduate from Westfield State University’s nursing program and earn a job on N3, a med-surg unit at Cooley Dickinson Hospital (CDH) in Northampton; she’s due to start in early August.

“I still remember walking into a hospital with my mom for the first time … the unfamiliar sounds, the sea of English words I didn’t understand, and the weight of her trusting me to be her voice.”

Her story begins with that hospital visit with her mother, which planted a seed, if you will, and motivated Rivera to become much more than a mere translator.

“I wanted to be a nurse who could provide comfort and care, no matter what language someone speaks,” she told BusinessWest. “I developed a passion for helping others that is deeply personal. Learning medical terminology in English felt like learning a second language, and there were times when I doubted myself. But I kept going, driven by the knowledge that families like mine need nurses who truly understand them.

“I knew that I wanted to be someone my patients could look up to in the sense that they speak the same language as me,” she went on. “But I also saw that there weren’t many nurses who looked like me, and I wanted to be part of that change.”

Returning to her youth, Rivera recalled that, while she had the vision and drive to be a nurse — with some inspiration from her great grandmother, who served a tech in a maternity unit — she wasn’t at all sure if such a career was within reach, financially and otherwise. But she worked hard, earned scholarships that essentially left her debt-free after graduating, and was able to enroll at Westfield State.

She credits her professors at the school with helping her not only with the rugged course material, but also with overcoming doubts that she fit in and could make it in this field.

“I had such amazing people in my life to get me here — especially the people in the Westfield program; I don’t know if I would have made it this far without them,” she said. “The small nursing classes there allowed me to build close connections with professors who encouraged me and helped me grow.”

Rivera completed rotations at Baystate Noble Hospital, the Holyoke Senior Center, Mercy Medical Center, Baystate Pediatrics, Springfield Public Schools, Hampden County House of Corrections, and Holyoke Medical Center, where, coincidentally, she worked on the M5 Adult Behavioral Health Unit with charge nurse Kim Larrier (see related story on page 32).

She said she chose CDH to start her career for several reasons, especially because it offers an opportunity to serve her community and also “be a bridge for patients who might feel unseen or forgotten.”

As noted, she is expected to start early next month, and is currently taking part in the hospital’s nurse residency program, where recent graduates are paired with a preceptor, but also other recent graduates.

“They’re going through that transition with you,” she said of the jump from school to the workplace, adding that it’s good to have the opportunity to work beside people who are also getting started in the field.

And while she’s looking forward to the med-surg unit — “it’s an amazing place to start, especially as a new grad, because you get many different kinds of cases” — her goal is to work in the intensive care unit.

“As nurses, one of our main goals is to help people cope,” she explained. “But especially in an ICU, you have to learn how to critically think. I’d love to experience the challenge on that floor.”

While she’s just getting started in her career as a nurse, Rivera hopes her story can serve as an inspiration and that she can be a role model of sorts to others facing the many types of challenges she did.

“Nursing isn’t just a job for me … it’s a calling,” she explained. “As a bilingual, first-generation nurse, I want others from backgrounds like mine to know they belong in healthcare and can succeed. My journey wasn’t easy or typical, but it shaped me into a nurse.”

 

Healthcare News

Identical Twins Double Down on the Passion They Bring to Nursing

Joseph and Vincent Bartolucci

Joseph and Vincent Bartolucci say they’ve always enjoyed intentionally confusing people and assuming each other’s identity — starting in kindergarten.

Let’s call it an identical-twins thing.

“It was really fun, especially with our mom — I used to answer to ‘Vincent’ all the time,” Joe said. “She would always confuse us, whether it was calling for us across the house or seeing us in the room.”

And their mother, Michele, who they say possesses a healthy sense of humor, was never shy about joining in on the fun, to the point of using her eyeliner to draw a freckle on Joe’s right cheek to match the one on Vin’s, in an effort to further confuse their teachers and classmates. She would also dress them in identical outfits, making it still harder to tell them apart.

A penchant for fun is not the only thing the Bartolucci twins took from their mother. Another is a passion for helping others and, more specifically, the nursing profession.

Indeed, Michele Bartolucci has been a nurse at Mercy Medical Center in Springfield for more than 30 years, working in intermediate care and endoscopy, where she is now nurse manager.

“That’s her passion … she just loves the field; she just loves helping people,” Vin said. “She would always come home with stories, talking about how she would help her patients that day and how it made her feel. She had hard days, too, but she would always express that she just loved helping people.”

This sentiment rubbed off on the twins, who recently graduated from the nursing program at Holyoke Community College (HCC), where they were in most classes together and where they greatly confounded fellow students, professors, advisers, and even the photographer at commencement, who thought they were the same person.

“My mom would be working with the patients, and I saw how passionate she was and how awesome a nurse she was, and that was the moment when I said, ‘I can do this; I want to do this.”

And they are now both working at Baystate Medical Center as apprentice nurses, on separate units, which will certainly help both patients and co-workers, because these two are pretty much indistinguishable except for slightly different hairstyles, Vin’s freckle, and the different earring preferences. They even sound alike.

At Baystate, they are building on a family tradition of work in healthcare — their stepfather, Brett Hayes, is also a nurse at Mercy, and their sister, Lexie, who majored in public health at UMass Amherst, will be pursuing a nursing degree at HCC in the fall.

“I think maybe we influenced her,” said Vin, who, like Joe, recalls his mother taking the twins to work with her when she was on call — because she had no one to leave them with — and being inspired by what he saw and heard.

The Bartolucci brothers at their recent graduation at HCC.

The Bartolucci brothers at their recent graduation at HCC.

“We would sit in the recovery room,” he said. “My mom would be working with the patients, and I saw how passionate she was and how awesome a nurse she was, and that was the moment when I said, ‘I can do this; I want to do this.’”

Joe, who tells a similar story, said he started at Baystate, again as an apprentice, on a neurology unit.

“It was a challenging unit; it was a heavy unit, really sick patients with declines, lots of rapid responses and code blues on that floor,” he said, adding that he will soon move to a med-surg/telemetry unit at Baystate Medical Center.

As for Vin, he started as a patient care technician on a med-surg unit last August and is now a nurse apprentice on that floor. And, like his brother, mother, and stepfather, he enjoys all aspects of this work.

“The best thing is being the person that improves someone’s day or makes a person’s day better,” he explained. “A lot of the people that I see don’t really want to be in the hospital, so to make someone’s day a little better is the best feeling. And just to see someone smile or say ‘thank you’ is a really good feeling, and it makes you want to work harder.”

Joe concurred. “It’s a rewarding job, and it’s great to be able to make a difference in someone’s day,” he said, “even if that difference is making them feel a little cleaner or just talking with them and hearing about their concerns.”

Meanwhile, having a brother that he’s still living with, who’s also just starting his career and going through the same experiences, is a unique benefit, he went on.

“It’s really good to have someone to bounce things off,” Joe said. “Whether I have a good day or a bad day, I have someone to go to at the end of the shift and talk to about things.”

Joe and Vin don’t sound like they’re done having fun confusing people and assuming each other’s identity. But right now, they have more important things to do — like getting entrenched in careers they knew they were destined for while sitting in that recovery room on those days their mother was on call.

When it comes to bringing the requisite passion to their work, they’re doubling down — in all kinds of ways.

 

Cover Story

Flour Power

Paul Shields and Katie Warren, third- and fourth-generation managers.

Paul Shields and Katie Warren, third- and fourth-generation managers.

Paul Shields says it wasn’t his plan to make a career out of the West Springfield institution known as Donut Dip.

But then again, it wasn’t his father’s plan to do that, either. Or his grandfather’s. Or his daughter’s.

But things happened … and now four generations of this family, usually working side by side, have made this Riverdale Street landmark — in every sense of that word — home. They’ve also made it a destination, a place generations of different families return to, a first job for hundreds of young people, an architectural throwback that will prompt people to pull into the parking lot and snap pictures, and much more.

“There’s a lot of history here,” said Shields, who said this history comes as a side to a glazed donut, a cinnamon cruller, a cup of coffee, or, more recently, a breakfast sandwich. And this history, or tradition, is part of the attraction.

A huge part.

Our story begins in the mid-’50s, when Paul’s grandfather, Charles Shields, was the general manager of a large commercial bakery that thrived until it was shut down by a drivers strike. The company eventually reopened, but was never the same and eventually closed. With a young family to support, Shields was at a critical crossroads, and made the then-daring decision to open a shop devoted exclusively to donuts.

His son, Richard, then just out of college, joined him in the venture. At the time, he was also a physical education teacher and football coach, but ultimately decided to leave those pursuits and devote all his energies to the emerging business. They would both work at the shop well into their 80s.

After graduating from UMass Amherst in 1981, Paul went to work for the Roman Catholic Diocese of Springfield in its Communications office, producing the Chalise of Salvation televised Mass and other programming while working at Donut Dip on Tuesday nights (the night baker’s evening off), making donuts with his dad. When his father lost a key employee in 1987, he stepped in, and has been there ever since, serving now as president.

His daughter, Katie Warren, went into physical therapy after graduating from UMass Amherst. She enjoyed most aspects of the work, but not the paperwork and the uncertainty concerning where healthcare and that profession were headed. So, facing her own career crossroads, she chose the family business and has never looked back.

“I do a little bit of everything, like my dad and my grandfather before that.”

That’s the short story of the business and the people who have managed it. The longer story involves perseverance — weathering everything from the building of I-91, which siphoned large amounts of traffic off Route 5, which was the main north-south artery in the region, to the coming of Dunkin’ Donuts (now just Dunkin’) and other forms of competition, to a global pandemic.

The landscape has changed considerably on Riverdale Street since 1957, but Donut Dip has been a constant.

The landscape has changed considerably on Riverdale Street since 1957, but Donut Dip has been a constant.

It also involves some change — there’s now a maple-frosted donut sprinkled with bacon, for example — but, overall, not much change at all when it comes to the offerings, the signs above the donut racks (yes, the prices have been adjusted), and the neon signs outside, which are expensive to maintain, but part of the overall experience.

There’s also been little change when it comes to different generations of the Shields family growing in the business, gravitating toward it as a career, and doing essentially anything that needs to be done.

“I do a little bit of everything, like my dad and my grandfather before that,” Warren said. “Office work, and you’re making coffee, and not long ago, we were short someone in the kitchen, and I was coming in Fridays, Saturdays, and Sundays to make donuts; that’s just how it is.”

Not much has apparently changed when it comes to the popularity of donuts, as evidenced by the steady stream of customers on the Friday we visited, and what is usually a constant stream until closing time at 10 p.m.

“A shop strictly for donuts was a new concept. Dunkin’ had just gotten started in Quincy a little earlier than we did, and they were starting to establish themselves, but this was somewhat of a flier, a leap.”

“We’re busier than ever,” said Shields, adding that there are many reasons for this, as we’ll see, but especially the company’s reputation for quality and doing things the old-fashioned way.

Moving forward, Shields sees opportunity for growth as competition increases in some respects but declines in others as major chains like Dunkin’ focus their energy and marketing dollars on beverages, and he intends to raise the company’s profile, if you will, through more aggressive marketing.

Visitors crowd the counter at Donut Dip a few days after it opened in 1957.

Visitors crowd the counter at Donut Dip a few days after it opened in 1957.

For this issue, we take an in-depth look into the fascinating world of donuts and especially this unique family-owned business that has become part of the landscape on Riverdale Street and … well, an institution.

 

The Hole Story

As he talked about 68 years of change — and what hasn’t changed — Paul Shields started with some recollections about the evolution of Route 5.

Back in 1957, the street was much different. It was, indeed, the main north-south artery, handling traffic heading north to go skiing and south to go to Connecticut and beyond. And it wasn’t a divided road, as it is today. Shields remembers his father and grandfather telling stories about how the traffic would be bumper to bumper on Friday afternoons, and many other times as well.

This was well before the vast shopping centers and big-box stores were constructed, he went on, noting that section of the street featured a drive-in theater, a driving range, farms, a cinema complex with just a few screens, and a host of businesses that have long since vanished from the landscape.

It was into this environment that Donut Dip opened — and it is one of the few businesses on the street that can trace their roots to the Eisenhower administration.

When it opened, it was a relatively new and different model, said Shields, adding that, at the time, there were countless small bakeries that made donuts, but few, if any, shops dedicated entirely to that product.

“We have people traveling that will stop in on their way to vacation, and they’ll say they stopped here when they were a kid. We’ve been around for such a long time; we’ve seen generations of different families come through here.”

“A shop strictly for donuts was a new concept. Dunkin’ had just gotten started in Quincy a little earlier than we did, and they were starting to establish themselves, but this was somewhat of a flier, a leap,” he noted, adding that the venture got off to a solid start, and his father and grandfather would soon add other locations. There was one on Route 20 in West Springfield that closed in 1971, another at the corner of White and Orange streets in Springfield that closed in 1980, and one on North Main Street in East Longmeadow that closed after storm damage in 2019.

These new locations would become a blessing in 1968 when I-91 opened, changing the complexion of Route 5 and essentially splitting it into two zones, north and south of the new highway.

“Many businesses on this road closed — they couldn’t stay alive,” he recalled. “My father and my grandfather had the Westfield Street store and the East Longmeadow store, and they were able to get by. They were lean years, but they were able to hang in there.”

Over time, Riverdale Street would evolve into the commercial district that it is today, with new businesses ranging from car dealerships to Costco bringing traffic to the area. Some people heading to and from such destinations will stop at Donut Dip, said Shields, adding quickly that, for many others, it is the destination.

“We have people traveling that will stop in on their way to vacation, and they’ll say they stopped here when they were a kid,” Warren added. “We’ve been around for such a long time; we’ve seen generations of different families come through here.”

From left, Paul Shields, his daughter, Katie Warren, and his father, Richard Shields. None of them planned to Donut Dip a career, but they’ve all made the institution home.

From left, Paul Shields, his daughter, Katie Warren, and his father, Richard Shields. None of them planned to Donut Dip a career, but they’ve all made the institution home.

Shields agreed. “People come up from Long Island; they drive from Boston, Albany, or points north,” he noted, adding that posts on Facebook and Instagram, as well as direct word of mouth, have helped fuel interest and bring the brand far and wide. “I hear it a lot … people will say, ‘I came from so and so to get these donuts,’ and oftentimes they walk out with their arms full, with a dozen boxes; they bring them home to their neighbors or family.”

 

Making Some Dough

Beyond the dramatic transformation of Riverdale Street, there have been other changes to the landscape as well, said Shields, noting that, about the same time Donut Dip was opening in 1957, Dunkin’ Donuts was greatly expanding its presence in the Northeast.

And for the next several decades, the chain, now based in Canton, Mass., certainly presented a challenge, he said, both in terms of its offerings and its omnipresence. Indeed, there are four locations in West Springfield alone, including one further north on Route 5, and several more across the river in Springfield.

“They’re everywhere, and for years we competed directly with them — when we heard there was a Dunkin’ Donuts going in down the street, we took that very seriously,” said Shields, noting that, in recent years, the chain has essentially de-emphasized donuts, as indicated in the change to the brand’s name to Dunkin’, and it has become what many analysts of this sector now consider a beverage company.

Other chains have followed suit, he went on, adding that the donut landscape, if you will, has changed, with the major chains scaling back and few companies stepping in to fill the void.

“Part of the reason for this is all the work that’s involved,” he said, “and also because there’s a perception that, if there’s a Dunkin’ somewhere, no one else is going to survive selling donuts.”

This helps explains the crowds at the counter on that Friday, and also why Shields believes there is strong growth potential for the family business.

“I’ve added people in recent years, and we have more production capacity than we’ve ever had,” he explained. “So, I think the time is right to increase our volume.”

While there has been change in the industry, and some at Donut Dip, what’s more important is what hasn’t changed. First and foremost is the fact that this is a family business, one where members of several generations work side by side, and do … well, whatever needs to be done, whether it’s making coffee, ringing up orders, or making or finishing donuts.

Indeed, Shields said he has many fond memories of working with his grandfather for several years, and with his father for several decades. It’s been the same for Warren, who has worked beside her father and grandfather; the latter still stops in but is officially retired.

“My grandfather used to call me into the office once in a while and give me a little talk, a little lesson,” she recalled. “He’d say, ‘remember, this isn’t a job, this is your life.’ And in large part, it is. He also said, ‘if you want people to work hard, you have to work hard right beside them,’ and I believe that wholeheartedly.”

Meanwhile, not much change has come to what’s in those donut racks.

“We really stick primarily with the classics — they will always be the biggest sellers,” said Shields, adding that the maple frosted with bacon is an outlier. “There are some donut shops, not necessarily around here, that specialize in taking a donut and putting layer upon layer of special toppings on it, making these crazy concoctions and charging $5 to $7 apiece. That’s their niche, but we believe the classics will always outsell any of those fancy kinds of things.”

Beyond donuts, bagels, muffins, and coffee, Donut Dip provides what would have to be called an experience. The shop itself is a throwback, architecturally and otherwise. The signage and layout are vintage. And, as noted, earlier, the hand-painted signs above the donut racks are original, save for the prices: a dozen donuts cost 65 cents when the shop opened.

There are a few pictures on the south wall showing things in the early days — the sign for a Castro Convertible outlet can be seen behind the shop in a night shot, and there’s another showing a crowd at the counter days after the grand opening, revealing that very little has changed since then.

That includes the shop’s track record as a place where many young people, including the city’s mayor, Will Reichelt, found their first or second job. Most move on to other things, but some stay for years and even decades, Warren said.

And many of those former employees will stop in regularly, or, for those not living in the area, occasionally.

“We see many of those people come back and say, ‘I worked for your father,’ or ‘I worked for your grandfather 100 years ago,’” Shields recalled. “Many of them worked while I was here; they were high school kids, and now they come back with their kids.”

 

Bottom Line

Paul Shields said his grandfather had one overarching piece of advice for him.

“He said, ‘the donuts have to be fresh, and they have to have enough jelly in them,’” he recalled, adding that these are just some of the words he’s tried to live by and pass on to the next generation.

Putting enough jelly in the donut is just one of the enduring traditions at this institution, which has had countless landmark moments in its long history and is poised to script many more.

Community Spotlight Special Coverage

Community Spotlight

Amanda Roy, center, with several staff members at the Better Bean coffee shop on Main Street in Monson.

Amanda Roy, center, with several staff members at the Better Bean coffee shop on Main Street in Monson.

 

Amanda Roy likes to say the devastating ankle injury she suffered in 2021 when she missed the last step at her house didn’t happen to her; it happened for her.

That mishap left her in a wheelchair and facing a lengthy recovery period, which she chose to spend with her parents, in the Monson home where she grew up. And while recovering, she spent a lot of time thinking about what the next chapter in her life would look like and where it would play out.

She ultimately decided it would look somewhat like a previous chapter, when she spent 10 years operating a coffee shop in Plymouth, but with some real changes (more on those later). As for the place … she chose downtown Monson with the thought that this would be a short-term gig.

But things changed, and quickly.

“I thought, ‘I’m going to open a coffee shop, and when I get better, I’m going to sell it, move back to Plymouth, and get on with my life,’” said Roy, who opened the Better Bean in the summer of 2023, when she thought she was recovering from that ankle injury. Instead, she was told she would need a replacement. And while getting it and some subsequent surgeries, she made the decision to get on with her life in her hometown. She’s making the Better Bean one of the more intriguing business stories in this community, while she and her boyfriend build a house there.

These developing stories are just a few of many in this town of just over 8,000 people. Others include:

• Progress with the redevelopment of the sprawling Monson Developmental Center (MDC) site. The board of Westmass Area Development Corp. is expected to vote soon on a proposal to acquire a 100-acre portion of the site with the intention of redeveloping it for housing and related purposes;

• Renovation and expansion of the town’s fire station;

• A town meeting vote to move from three selectmen to five;

• Continued growth of what would be called agritourism, with businesses such as Silver Bell Farms, Echo Hill Orchard, Westview Farms Creamery, and others, which grow and sell everything from apples to Christmas trees to wine to ice cream, and draw people from across the region and beyond; and

• Anticipation and excitement concerning the planned east-west rail station in Palmer, which has the potential to make Monson a more popular place to live for those who work in Greater Boston but can’t afford home prices in the capital area.

“It’s still costs a lot to build a house, but from a value standpoint, this is an opportunity to bring people here, and when individuals move in, now you have an opportunity for another restaurant or two, and then businesses will look at Monson as a vibrant place to move to.”

Westmass President and CEO Jeff Daley said the board is expected to vote by the end of this month on a proposal to acquire a section of the MDC property, on which he envisions a ‘village concept’ for the parcel, which represents a new and intriguing opportunity for the agency.

“What we’ve done in the past has been mostly commercial and industrial-type projects,” he said, noting industrial park projects in cities like Westfield, Agawam, and Chicopee, as well as redevelopment of the massive Ludlow Mills complex in Ludlow, which includes large housing components. “We’ve worked with partners on housing in the past, and housing is definitely a need, and the demographics of Monson have been changing; housing would be a good fit at that location.”

The MDC was among many state-owned properties featured in a recent showcase of parcels available for housing development that hosted the Healey administration, said Jenn Wolowicz, Monson’s town administrator, noting that, while there are several potential future uses, housing, especially affordable and 55-and-over housing, are critical needs.

One of the long-shuttered buildings at the Monson Developmental Center, which is moving closer to redevelopment, with housing as one of the likely new uses.

One of the long-shuttered buildings at the Monson Developmental Center, which is moving closer to redevelopment, with housing as one of the likely new uses.

“As of April 30, our population of seniors is 33% of our overall population,” she explained. “We have a lot of people living in single-family homes, their children are grown, and they’d love to be able to downsize to a townhouse-type unit, and we’ve made sure that this is something that’s being heard by Westmass.”

As for east-west rail, Jim Przypek, CEO of the Quaboag Hills Chamber of Commerce, which serves 15 communities, including Monson, said that service will benefit many of the communities in the Quaboag region simply by making them more accessible.

“The trend of people moving out of Eastern Mass. and migrating farther and farther west will continue and be accelerated by east-west rail,” he said, adding that rail service will make it easier to live in those towns but still work in Boston or Hartford.

For this latest installment of its Community Spotlight series, BusinessWest turns its lens on Monson, the picturesque town roughly halfway between Springfield and Worcester that has established its own identity.

 

Developing Stories

Mike Rouette grew up in Monson, and it has remained his home. He described it as the “perfect place to raise a family,” and a community where people team up to get things done, right down to planning and executing the Fourth of July parade and fireworks.

“Everyone pitches in and does what needs to be done to keep the town vibrant,” said Rouette, executive vice president and chief operating officer at Monson Savings Bank, who, as he surveys the landscape, sees both challenges and opportunities for the town.

The challenges are similar to those facing other rural communities in that area, including the loss of manufacturing jobs — plants once made everything from hats to toilet seats here — as well as retaining existing businesses and grappling with declining enrollment in local schools stemming from school choice and other contributing factors.

“It’s not easy to access Monson,” he explained. “Sometimes, people tend to look at Monson, from a Springfield standpoint, as if Wilbraham Mountain is almost like a Great Wall of China — it’s ‘over there.’”

As for opportunities, they mostly involve abundant land (although much of it is on hillsides) and still-affordable buildings lots, at least when compared to towns to the west (like Wilbraham, Hampden, and East Longmeadow) and to the east (Sturbridge and Auburn).

“There’s an opportunity there that the town should take advantage of,” Rouette said of lot prices. “It’s still costs a lot to build a house, but from a value standpoint, this is an opportunity to bring people here, and when individuals move in, now you have an opportunity for another restaurant or two, and then businesses will look at Monson as a vibrant place to move to.”

Meanwhile, the MDC site provides a wealth of opportunities — much like the site of the former Belchertown State School has — for creative reuse, everything from housing to commercial sites to Rouette’s vision of a regional high school that would serve Monson and Palmer and help keep students in those communities.

The MDC, which closed in 2012, was spread over more than 650 acres. A large portion of the property will be transferred to the Massachusetts Department of Fish and Game to become a wildlife management area, said Wolowicz, adding that Westmass could become the developer of the remaining 100-acre parcel, where the hospital buildings and other facilities still stand.

“We would be demoing the hospital buildings and doing a mixed-use development with quite a bit of housing,” said Daley of plans that are still being formalized and, of course, contingent on the upcoming vote of the board. “We’re proposing that it would be affordable, market-rate, and workforce, to make sure that people can come into town if they want, or upsize or downsize in the town of Monson, as well as potentially some retail and commercial use to create a village atmosphere, as opposed to just coming in and putting some buildings up.

“We really want to respect the town of Monson and the surrounding communities, and that’s why we’re proposing something with more of a village feel rather than just putting up ranch homes or duplexes,” he went on. “This would be more strategically thought out … a village concept where people could still enjoy that rural farm life, if you will, in Monson, while also creating a new development for housing upgrades for people who want to get out of their homes, as well as workforce housing. This could be a game changer for Monson, Palmer, and the surrounding communities.”

 

Bean Optimistic

The staff at the Better Bean likes to get creative and theme its specialty drinks and other fare.

Such was the case last fall, with a two-month salute to Gilmore Girls and the small, fictional Connecticut town called Stars Hollow, where the show takes place.

“Stars Hollow looks a lot like Monson,” said Roy, referencing both her coffee shop and Dan Grieve Park, across the street from the shop, and its gazebo, which is very similar to the one in the show.

Monson at a Glance

Year Incorporated: 1775
Population: 8,150
Area: 44.8 square miles
County: Hampden
Residential Tax Rate: $14.87
Commercial Tax Rate: $14.87
Median Household Income: $52,030
Median Family Income: $58,607
Type of Government: Select Board, Open Town Meeting
Latest information available

The park, complete with several Adirondack chairs and benches, is quite popular with Better Bean clients, most of them regulars, said Roy, who chose a grab-and-go format rather than seating, one of many lessons she took from her time in Plymouth, which was split between two locations.

The first was a kiosk inside a Registry of Motor Vehicles office, and the second was a much larger space in the same industrial park, “with seats and a public bathroom and a big menu … and I burned myself right out,” she said, adding that she sold that enterprise six months before COVID arrived.

“Someone was looking out for me big time, because I can’t imagine being that burned out and having to deal with COVID,” she said, adding that her ankle injury brought her back to Monson and, eventually, to a storefront — the same one her father operated a realty office out of when she was young — on Main Street.

Learning her lesson from Plymouth, she created a place that’s not too big or too small, although it’s been cramped since she opened, so she will soon take over the space next door (the former Petal and Wren flower shop, which relocated) and will use the back for storage and the front for a small gift shop, something she said the town needs.

Overall, Roy told BusinessWest, the downtown has lost some storefronts — a cannabis shop closed recently, for example — but it remains an emerging destination.

Wolowicz agreed, but noted that the town’s business community is diverse, with many ventures existing in the agritourism and hospitality spaces.

“We have quite a few people who are being very creative when it comes to what their land is used for, be it what they’re growing or their animals,” she said, adding that one of the priorities for town officials has been to promote the preservation of farmland and, overall, a healthy rural community.

The Monson Agricultural Commission goes about this work in many ways, she said, listing everything from Right to Farm bylaws, which protect farms from noise, odor, and other complaints, to a farmers market event with live music and more than a dozen local vendors, including farms, bakeries, and artisans; the next such event is slated for Sept. 13.

“The town of Monson supports its commercial farms,” Wolowicz said, “and wishes to ensure their continued existence and positive impact on the town economically, ecologically, and socially.”

Przypek, who came to the chamber after a lengthy stint with the Basketball Hall of Fame in marketing and sponsorships, and then several years as general manager of the Three County Fairgrounds, agreed, noting that agritourism has become a large part of Monson’s identity as it transitions away from its manufacturing heritage.

“Businesses like Silver Bell Farms and Echo Hill and Westview Farms Creamery are thriving, and they bring people from all over to Monson,” he said, adding that new businesses downtown, like the Better Bean, do the same.

 

Features Special Coverage

Filling in the Canvas

Raipher Pellegrino stands near the huge curved window on the second floor of the property at 280-302 Worthington St., known as the Underwood Building.

Raipher Pellegrino stands near the huge curved window on the second floor of the property at 280-302 Worthington St., known as the Underwood Building.

 

Raipher Pellegrino paused at the huge, curved second-floor window facing the corner of Worthington and Dwight streets.

“How’s that for a view?” he asked rhetorically, noting that it’s been quite some time since anyone — other than those he’s had out for tours — has looked out that window, some recent history he intends to change.

Indeed, he envisions a Pilates studio, a gym, or something similar on the second-floor space at 280-302 Worthington St., a property known as the Underwood Building, which has been vacant or mostly vacant for more than decade. And that space is just part of a much larger canvas that Pellegrino, the noted personal injury lawyer and real estate developer, working in partnership with his brother, Joseph, and the city of Springfield, is intent on filling in.

While doing so, he’s writing the intriguing next chapter in the history of what has been called (and is still called, even though it hasn’t lived up to the title) Springfield’s ‘entertainment district.’

This is the Worthington Street corridor, specifically the blocks just west of Dwight Street. It has been growing increasingly quiet over the past decade or so as restaurants, clubs, other businesses, and even a nonprofit (Suit Up Springfield) have shuttered or moved. The closing of Dewey’s Jazz Lounge last month was just the latest blow for the area.

It was with the intent of reinvigorating that corridor that Pellegrino and his brother acquired the three buildings east of Duryea Way at auction in 2021. With support from the city in the form of a $2.5 million grant and infrastructure improvements, Pellegrino is filling in his canvas.

Some of the spaces have been filled, like Petra Hookah Lounge, which features Mediterranean food and reopened last fall in extensively renovated space. Others are nearing completion, such as the new restaurant called Mamou, to be owned and operated by the chef at the former Chef Wayne’s Big Mamou, set to open this summer. And still others, including three more restaurants, a music venue to host between 250 and 400 people, and other businesses, like that projected Pilates studio, are still weeks or months away. Meanwhile, several residential units have been renovated, and more will be added to the mix.

“I think it’s vitally important to bring this area back — it raises the quality of living for those living downtown, and it provides places for people to go and eat. That was my desire with this, and it’s a much more difficult project than I think anyone envisioned, but I think we’re starting to see it evolve, and we’re seeing a lot of momentum.”

“The pieces are coming into place,” said Pellegrino, who envisions five restaurants in all, most with doors opening out onto Worthington Street and outdoor dining, in addition to a club and other businesses that will support one another and bring people — and energy — back to the Worthington Street corridor.

“I think it’s vitally important to bring this area back — it raises the quality of living for those living downtown, and it provides places for people to go and eat,” he said. “That was my desire with this, and it’s a much more difficult project than I think anyone envisioned, but I think we’re starting to see it evolve, and we’re seeing a lot of momentum.”

Tim Sheehan, Springfield’s chief Economic Development officer, agreed, noting that the city has invested more than $3.2 million in the entertainment corridor for everything from outdoor dining facilities to small-business assistance to interior buildout for commercial tenants.

This ground-floor space in the Underwood Building is being renovated for use as a music venue, what Raipher Pellegrino describes as an “Iron Horse-like” facility.

This ground-floor space in the Underwood Building is being renovated for use as a music venue, what Raipher Pellegrino describes as an “Iron Horse-like” facility.

“The city’s investment continues in the corridor, and with what’s coming forward, people will see a lot of different options relative to dining in the dining district,” he said, adding that the goal is to bring both new businesses and a degree of long-term stability to a region that has not seen much of the latter.

Indeed, Brian Connors, deputy Development officer for the city, used understatement when he said the entertainment district has had “ebbs and flows.”

By that, he meant some good times, but also controversy with several late-night/early-morning incidents, and, from a business perspective, a high degree of turnover when it comes to restaurants and other businesses, problems compounded by the natural-gas explosion a block away in 2012.

For this issue, BusinessWest takes an in-depth look behind the plywood and brown paper over the doors and windows along that stretch of Worthington and into the future of the city’s entertainment district.

 

Work in Progress

It was raining intermittently as BusinessWest took its visit to the properties being redeveloped along that block on Worthington Street. The showers quickened the pace of the walks between the buildings, but they could hardly dampen the enthusiasm Pellegrino brought to his work as erstwhile tour guide, something he’s been doing often.

“This is a labor of love,” he said of the project, which is now approaching roughly $6 million in cost and represents perhaps the most extensive undertaking in a growing portfolio of real estate projects in Pellegrino’s portfolio.

That list includes the property at 265 State St. in Springfield — the large home later populated by commercial tenants but vacant in the ’90s and then restored by Pellegrino as a home to his offices — and its adjoining carriage house.

But it also includes a diverse mix of other properties, from charter schools in Springfield and Lowell, where Pellegrino went to college as an undergrad, to Springfield Country Club, which he acquired in partnership with the Hannoush brothers; from the property at 401 Liberty St. in Springfield, a former wire-manufacturing complex, now home to Behavioral Health Network, to the former Lunt Silversmith property in Greenfield, now home to a substance abuse center and mental health offices.

“The tenancy that we have needs to be established tenancy. In terms of going into the restaurant business as a startup business, it’s very, very difficult, and if the business model isn’t spot on, you have a tendency to have what we’ve had — businesses come in, businesses go out, businesses come in.”

Often, the projects involve properties that are historic in nature that require considerable renovations and modernization. Such is the case with the Worthington Street properties, which comprise a new challenge and a tremendous opportunity to reshape and reinvigorate the entertainment district, said Pellegrino, who started his tour at Petra Hookah Lounge, which opened its doors last fall, with the intent of showing what will be happening at the other properties along the street.

The block-long string of properties includes three buildings: 250-270 Worthington St., 272-280 Worthington, and 280-302 Worthington. The first two were built in the 1880s, and the third dates to the early 1930s.

Moving west to east, the properties were in progressively worse condition, he told BusinessWest, adding that 250-270 Worthington, most recently home to Jackalope Restaurant and now Petra (next door), was in decent shape, although both the residential units and restaurant spaces needed upgrades, including new HVAC systems. The property at 272-280, formerly home to several different restaurants, was in worse shape, he said, while 280-302 was “horrendous … uninhabitable.”

Efforts to make it habitable are among the many going on concurrently along that block, a project that came, as Pellegrino noted, with plenty of challenges — everything from renovating historic but badly deteriorated structures to securing established tenants — which became clear as he walked and talked about each of the buildings and the progress being made.

“With historic buildings like these, including one that hadn’t been occupied in 15 years, there are a lot of challenges,” he said, listing everything from floors one could see through to roofs that needed replacing to staircases that no longer meet code and need to be replaced. “This is a project that you can only figure out as you do it; we’ve systematically started at one end, 250-270 Worthington Street, and are working our way to the other.”

Starting with 250-270, he said Petra is now an established tenant, and there will be a new restaurant moving into the former Jackalope space by August or September. He declined to say what the entity will be but noted that it is an already established Springfield restaurant.

Raipher Pellegrino projects that five new restaurants, a music venue, other businesses, and new residential units will take shape along Worthington Street, reinvigorating the city’s entertainment district.

Raipher Pellegrino projects that five new restaurants, a music venue, other businesses, and new residential units will take shape along Worthington Street, reinvigorating the city’s entertainment district.

At 272-280, another new restaurant, Mamou, is expected to open later this month, and another new restaurant, a “bar-like” establishment with light fare, will be opening in the fall, he went on, adding that 280-302 Worthington will have a music venue, a breakfast/lunch restaurant, and other commercial spaces, six units in all, with tenants yet to be identified.

The music venue he’s envisioning will not compete with but rather complement existing venues such as the MassMutual Center, Symphony Hall, and the former CityStage, now being renovated into an arts center for youth, and be an “Iron Horse-like” venue, he said, a reference to the Northampton landmark that reopened last spring.

“The concept is to offer people live entertainment, but also support the restaurants,” Pellegrino said. “If you have an act and sell 250 to 400 tickets, people will want to eat before that.”

 

Building Momentum

As he stopped at that massive, curved window in the second-floor space above what will be the music venue, Pellegrino pointed to all the parking in the surrounding area, one of the many keys to the success of this project and the entertainment district overall.

Others include everything from improving the perception of public safety to creating stability with the business mix, as well as that supportive element that he mentioned.

Indeed, as the canvas gets filled in, the entertainment district will have a core of new restaurants and businesses, as well as some established eateries — Theodores’ and Del Rey Taqueria on Worthington Street, Osteria on Bridge Street, the nearby Student Prince, and other restaurants and taverns that will support one another, said Pellegrino, adding that the critical mass in his block of buildings should become a draw.

“All of the tenants understand the synergy — there’s discussion about that, and they work well with one another,” he noted. “The idea is that maybe someone can have dinner in one place tonight and have a drink in your place the next night; it feeds off one another. The more people we pull down into the region, the better the restaurants will do. The idea is to create the entertainment district, and the more the merrier.”

Sheehan agreed, noting there are several other keys to the success of this iteration, if you will, of the entertainment district.

These include everything from bringing experienced restaurateurs with proven concepts into the area to infrastructure upgrades.

“The tenancy that we have needs to be established tenancy,” he noted. “In terms of going into the restaurant business as a startup business, it’s very, very difficult, and if the business model isn’t spot on, you have a tendency to have what we’ve had — businesses come in, businesses go out, businesses come in.

“Our objective is to get more stabilized entrepreneurs into the spaces, and I do believe the tenancy that [Pellegrino] is putting forward reflects that stability,” he went on, adding that infrastructure improvements continue in the area, including additional upgrades, including more uplighting and plantings, to Stearns Square, capitalizing on work previously undertaken at that landmark.

Overall, the city has made a large commitment — in funding but also other forms of support — to the stability and growth of the entertainment district, said Connors, noting that public sector support, in the form of loans and grants for initiatives like outdoor dining, interior renovations, and relocation costs, are critical at a time when banks are often reluctant to lend for restaurant and brewery initiatives.

Pellegrino agreed, adding that the investments being made in the three properties along that block of Worthington Street and the individual spaces for restaurants and other businesses are another factor in the success quotient.

“These are major facelifts … these are beautiful, state-of-the-art restaurants. They’re coming into beautifully renovated spaces,” he told BusinessWest. “There’s no guarantee that any restaurant is going to succeed, but this gives them the best opportunity to succeed.

“Everyone has to do their part,” he went on. “The restaurateur has to put out good food and atmosphere; we collectively, with the city, have to provide a safe atmosphere and parking, so it’s inviting, and people feel comfortable coming downtown.”

Whether this picture will come together as Pellegrino and city officials anticipate remains to be seen. But there is great anticipation about what’s behind all that plywood and brown paper.

It’s the next big chapter in the life and times of Springfield’s entertainment district.

Alumni Achievement Award

State Representative, 9th Hampden District

Orlando Ramos

Orlando Ramos

Orlando Ramos when he was named to the 40 Under Forty class of 2014, and today (top)

Orlando Ramos when he was named to the 40 Under Forty class of 2014, and today (top)

Orlando Ramos has a small classic car collection.

He once had four vehicles, but recently sold a 1974 Corvette. He still has a 1970 Chevy Monte Carlo, a 1989 Chevy Camaro IROC-Z, and a 1991 Ford Escort, and shows them all at area shows.

The Escort doesn’t sound particularly sexy, and Ramos acknowledged that, but it has taken home a lot of hardware at those shows, as has the Monte Carlo, he said, adding that the Camaro wins at pretty much every competition he brings it to.

Beyond first-place ribbons, the cars bring Ramos memories, a chance to meet new people and add more friends to an already large roster, and, perhaps most importantly, some relaxing moments to counter the many chaotic ones at the State House and within his district.

“I try to drive them on the weekends when I get some downtime, and I do some car shows on the weekend if I’m not busy with work,” he told BusinessWest. “It takes my mind off things. That’s where I find my peace — driving my classic cars … no radio, just the sound of the engine with the windows down.”

He considers the cars a passion, one of two that he has, with the other being the city of Springfield, which is now his sole focus within the 9th District (he used to represent a small section of Chicopee).

He grew up in the City of Homes, among several other places (his family moved frequently in his youth), graduated from Putnam Vocational Technical High School, did some boxing in the city, and later settled in Indian Orchard, which he still calls home. He served on the City Council, including as its president, before being elected to the House, and ran, unsuccessfully, for Springfield mayor in 2023, leaving the door wide open for another run down the road.

Most of those who nominated Ramos for the Alumni Achievement Award — and there were several — called him an ambassador for the city, a mentor to young people, and, in many ways, an inspiration to those in the minority community.

FAST FACTS

Age: 42
40 Under Forty Class: 2014
Title Then: Springfield City Councilor
Title Now: State Representative, 9th Hampden District
Walk-up Song: “Aguanile” by Marc Anthony
Years an AAA Finalist: 2

In addition, he’s a prolific filer of bills designed, in many cases, to safeguard the interests of his constituents while also addressing inequalities that still exist on many levels.

Indeed, Ramos said he filed 27 bills at the beginning of this session, the most he’s ever filed, and they involve everything from regulations for facial surveillance technology (there currently are none) to measures to protect taxpayers and cities and towns from utility companies that withhold property taxes by closing existing loopholes.

“The law was intended to help small, mom-and-pop businesses and individual residents that were struggling to pay their tax bills,” he explained. “It wasn’t meant to help multi-billion-dollar utilities to abuse that loophole.”

In addition to all this work at the State House, Ramos remains actively involved with the community, whether it’s in his neighborhood, where he sits on the Indian Orchard Citizens Council; coaching in a basketball league; turning up at car shows; or supporting small businesses.

“I always try to show up at small businesses and festivals and community events and be supportive of everything that’s happening in the community,” said Ramos, who has a new initiative that touches on many of his priorities, goals, and efforts to make a difference.

It’s called Ties to Success, and it’s designed to teach young men in Springfield public schools how to tie a tie — what he calls an important but overlooked life skill.

“Eventually, I hope to reach every graduating class in the city,” he said, adding that, in this, the program’s inaugural year, he and others working with him started with about 30 students at Putnam.

“I’ve recruited about 15 volunteer mentors from the public and private sector,” he said. “In addition to learning how to tie a tie, each student will leave with a brand-new tie, written instructions, and the invaluable experience of connecting with positive role models from the business and government sectors.”

Speaking of tying the knot, Ramos, a proud single parent of daughter, Ariana, now 21 (who was his date at his 40 Under Forty gala), announced that he recently got engaged to a member of the 40 Under Forty class of 2024, Natalie Mercado, owner and CEO of Sweetera & Co.

That adds another passion to a man who has several, including those cars. You might say he’s a driving force for positive change. Many people do.

—George O’Brien

Alumni Achievement Award

Owner, RMC Strategies

Ryan McCollum

Ryan McCollum

Ryan McCollum when he was named to the 40 Under Forty class of 2012, and today (top)

Ryan McCollum when he was named to the 40 Under Forty class of 2012, and today (top)

Ryan McCollum says he likes to have the circles in his life intersect.

And by circles, he means people who are in his life for various reasons — clients, friends, colleagues, elected officials — and causes and agencies he supports, everything from early childhood education provider Square One to the game of golf, especially for populations not generally associated with it.

To get his point across, McCollum gave a couple examples that help tell his story, and this particular story of how he is again a finalist for the coveted Alumni Achievement Award.

One references his involvement with a group called 16 Lyrics (formed with 15 friends), which is committed to combating racism and, among other initiatives, helps provide schools with books featuring diverse characters, authors, and storylines — “because, whether it was books or TV, it was hard to find characters that looked like me,” he noted.

“We had a golf tournament last year,” he said of 16 Lyrics. “I had Trap Golf, which I work with to bring people in the game, donate a bunch of stuff. I had a client from PricewaterhouseCoopers play with me. I made sure to ask elected officials to play or sponsor — we had a cart full of state reps. My wife and daughter helped in planning it. Circles intersected: my charitable world, a lobbying client, my family, and all my friends, and Get Set Marketing designed and printed all the tee signs and the like, and I work with them.”

FAST FACTS

Age: 45
40 Under Forty Class: 2012
Title Then: Owner and Principal, RMC Strategies; Marketing Consultant, Get Set Marketing
Title Now: Owner, RMC Strategies
Walk-up Song: “Get By” by Talib Kweli
Years an AAA Finalist: 2

The second example involves one of his clients, Holyoke Mayor Joshua Garcia, and the kickoff to his re-election campaign in February.

Garcia wanted Lt. Gov. Kim Driscoll to attend, and McCollum made some calls and secured an appearance, not just for that announcement, but also for a tour of the Hope for Youth Arts Center (formerly CityStage), a project being undertaken by another McCollum client, Robert Bolduc, and his Center for Hope & Families Foundation. He also helped organize a fundraiser for the lieutenant governor at LightHouse Holyoke, a non-traditional middle and high school that is another McCollum client. And to top it off, Young at Heart, the Northampton-based chorus and yet another client, performed at the event.

You might say bringing worlds together and having circles intersect is what McCollum does. Professionally, he’s an entrepreneur, the owner of RMC Strategies, a consulting firm that partners with Get Set Marketing to provide one-stop shopping for those with political marketing needs. He’s worked on several campaigns over the years, including those for Garcia and State Rep. Orlando Ramos, another of this year’s AAA finalists (see story on page 19).

McCollum is also heavily involved in the community and has been for decades. He’s among the founders of the Young Professional Society of Greater Springfield and currently sits on several boards, including those for Square One, Suit Up Springfield, 16 Lyrics, the Healing Racism Institute of Pioneer Valley, and the National Conference for Community and Justice.

“When people ask me what I do, I tell them I’m a political consultant, I tell them I’m a lobbyist, but I do a lot of connecting of folks whom I think should be connected,” he said, adding that this unique and important skill has defined his professional career and personal life.

And it certainly explains why is a finalist for the Alumni Achievement Award for the second time in three years.

As does his outlook on simply … being kind.

“Kindness, and being kind, is a great business and career strategy, and on so many levels,” he told BusinessWest. “Especially in my business — the relationship business. Treating people kindly goes a long way. It can be hard to be kind all the time, because we’re all human … but it’s important, and it’s something I work on.”

As for the game of golf, McCollum plays whenever he can — he’s partial to Springfield’s municipal courses, Franconia and Veterans — and has become involved with various efforts and outfits, such as Trap Golf out of Atlanta, which was created to bring more people into the game, “especially communities that don’t intersect with it often,” as he put it.

“I like to be America’s golf guest,” he joked, adding that he plays with friends as well as entering tournaments for various causes throughout the summer.

“It’s a great game,” he went on, adding that, among other things, it provides more opportunities to enable circles to intersect and for him to continue his work as a connector.

—George O’Brien

 

FAST
FACTS

Age: 45

40 Under Forty Class: 2012

Title Then: Owner and Principal, RMC Strategies; Marketing Consultant, Get Set Marketing

Title Now: Owner, RMC Strategies

Walk-up Song: “Get By” by Talib Kweli

Years an AAA Finalist: 2

Alumni Achievement Award

Partner, Meyers Brothers Kalicka, P.C.

James Krupienski

James Krupienski

Jim Krupienski when he was named to the 40 Under Forty class of 2010, and today (top)

Jim Krupienski when he was named to the 40 Under Forty class of 2010, and today (top)

It’s called Krupienski’s Korner.

That the name of the … let’s call it gathering spot in the break room at the accounting firm Meyers Brothers Kalicka.

Jim Krupienski is host and unofficial bartender at the Korner on Friday afternoons just after 5 during tax season. He said tax preparers and others at the firm can get a libation if they are so inclined, but also, and more importantly, a much-needed reprieve from the pressures that build as April 15 approaches.

FAST FACTS

Age: 46
40 Under Forty Class: 2010
Title Then: CPA Manager, Health Care and Pension Audit Divisions, Meyers Brothers Kalicka, P.C.
Title Now: Partner, Meyers Brothers Kalicka, P.C.
Walk-up Song: “Dream On” by Aerosmith
Years an AAA Finalist: 1

“It’s just a way for people to step away after a long week and just talk about something other than tax returns, take a deep breath, and unwind,” said Krupienski, noting that, with his Korner, he is continuing a tradition started years ago by retired partner Bob Perry, who operated Perry’s Pub for those same reasons.

Korner keeper is one just one of the many additional roles and responsibilities Krupienski has assumed since he joined the 40 Under Forty club in 2010. Then, he was CPA Manager for the Health Care and Pension Audit Divisions. Now, he’s one of six partners who together manage all operations at the firm.

Krupienski’s focus points are marketing and what’s known as the firm’s Business Development Group, an initiative that empowers emerging professionals to develop their networking skills, build a clientele, and foster strong client relationships.

To this and his many other assignments, Krupienski brings energy, creativity, a strong emphasis on teamwork, and a mindset of building a stronger firm through a focus on people. All this helps explain why he is a first-time finalist for the Alumni Achievement Award.

“Jim has not only enhanced his professional stature but also elevated the firm’s reputation in the broader business community,” wrote Howard Cheney, another of the firm’s partners, who nominated Krupienski for the honor. “This ongoing commitment to excellence, innovation, and community engagement has significantly contributed to the firm’s success and continued growth, marking Jim as a pivotal figure in its upward trajectory.

“Jim’s contributions to the firm’s corporate culture, especially through initiatives like Krupienski’s Korner, illustrate his dedication to creating a cohesive, supporting, and engaging workplace environment,” Cheney continued. “These somewhat intangible contributions to the firm are invaluable, playing a significant role in enhancing employee satisfaction and morale.”

Krupienski, who became partner in 2017, said his new role and responsibilities have created learning experiences on many levels that are, of course, continuing. He listed COVID as one of those experiences.

“That was an interesting, challenging time … we were all learning together,” he said of the partnership team. “We’d have partner meetings several times a week just to figure out the next steps while the governor was making his decisions; we were trying to figure it all out and make very quick, very real decisions that were impacting people and their well-being. And this was the in middle of tax season.

“Through it all, we learned a lot about ourselves, about our firm, about our employees — and in the end, we came out stronger,” he went on, adding that this learning continues on many levels.

And while he continues to mature as a leader, mentor, and motivator, Krupienski remains active in the community, especially in his home community of Westfield. There, he is involved with everything from Little League to the Chamber of Commerce to the YMCA. He is also current chair of the Westfield Foundation.

Meanwhile, he is involved with the firm’s many efforts to support area nonprofits and individual causes and initiatives. Under his influence, MBK has supported entities such as Habitat for Humanity of Greater Springfield and the Food Bank of Western Massachusetts through donations, volunteering, and raising awareness. He’s also a strong supporter of the firm’s Dress Down for Charity Days, a fundraising effort that benefits various local charities, including the Veterans Home at Holyoke and the Massachusetts Special Olympics.

And he is continually encouraging those at the firm, especially the young professionals, to get involved themselves, as supporters of nonprofits, but also as board members, roles that support those agencies but also help individuals develop into leaders in the community.

When not working — at MBK or in the community — Krupienski is usually spending time with family — wife Megan, son James, and daughter Hayley. His children were very young when he joined the 40 Under Forty club, but are now a junior in college and a graduating high school senior and softball player, respectively, with James poised to follow his father into the accounting field.

—George O’Brien

 

 

 

Alumni Achievement Award

Partner, Skoler, Abbott & Presser, P.C.

Amelia Holstrom

Amelia Holstrom

Amelia Holstrom when she was named to the 40 Under Forty class of 2015 and today (top)

Amelia Holstrom won’t ever have any trouble remembering when she joined the 40 Under Forty club.

It was near the time her first child was born. Make that very near.

Indeed, the day after Holstrom posed for her 40 Under Forty photo — “they told me to bring a prop; I said, ‘isn’t my stomach enough of a prop?’” — she was in labor. She recalls being in the hospital after delivery and facing a deadline to pick a walk-up song for the gala.

FAST FACTS

Age: 39
40 Under Forty Class: 2015
Title Then: Associate Attorney, Skoler, Abbott & Presser
Title Now: Partner, Skoler, Abbott & Presser, P.C.
Walk-up Song: “Gonna Fly Now” from Rocky
Years an AAA Finalist: 1

“I didn’t have a lot of time to think, so I just went with the theme from Rocky,” she recalled, adding that the gala at the Log Cabin that June marked her first real public event since she gave birth to Carter, who is now 10 and an avid soccer player.

Attending his games, and also her younger son Reid’s track meets, are just a few of the many things Holstrom now packs into a busy schedule that also includes many forms of giving back, including several roles within her home community of Wilbraham, as well her day (and sometimes night) job as a partner with the Springfield-based law firm Skoler, Abbott & Presser.

It’s a schedule that’s helps explain why she is a finalist for the Alumni Achievement Award for 2025.

Holstrom was an associate attorney when she became a member of the class of 2015. Today, she is a partner and one of the leaders of a firm that specializes in employment law, a subject Holstrom likes to talk about, and on many different levels, from interviews with the press to leadership roles in events hosted by the Employers Assoc. of the NorthEast, MassHire Springfield, and others.

“I pride myself on being able to explain complex issues in everyday language so that everyone will understand and get a grasp of what they need to know.”

This is an intriguing area of the law, she told BusinessWest, one where there is both constant change and an overriding mission — to help employers stay on of top of all that change and, at the same time, avert potential legal trouble.

“In this area of the law, I have a unique opportunity to advise employers before something happens,” she said. “I can give them advice so that, if they are sued by an employee, they’re in the best position to defend that matter. And sometimes, I can guide them through the process with a specific employee issue, and a lawsuit never arises.

“Employment law is an area of the law that changes frequently, and it’s really important for employers to keep up with that change,” she went on. “If they don’t do that, they could find themselves facing a lawsuit, including a wage-and-hour claim or another type of claim. So I’ve dedicated my time to learning employment law inside and out, knowing everything there is to know.”

Helping employers navigate the rough seas created by constantly changing employment law requires several skills, said Holstrom, especially the ability to both listen and communicate effectively.

“One of my mentors when I first started with the firm really talked about how knowing the information is one thing, but being able to explain it to supervisors and managers in a way that is understandable is the most important part of the equation,” she noted. “I pride myself on being able to explain complex issues in everyday language so that everyone will understand and get a grasp of what they need to know.”

And there are several areas they need to know, including, most recently, paid family medical leave and issues involving diversity, equity, and inclusion.

As for other items on her busy schedule … these include serving with several area nonprofits, including the Girl Scouts of Central and Western Massachusetts, as chair of board development; the Food Bank of Western Massachusetts, as a member of the personnel committee; Clinical & Support Options, as a board member and clerk; and the East of the River Five Town Chamber of Commerce, as legislative chair.

Meanwhile, in Wilbraham, she serves as vice chair of the town’s Commission on Disabilities, chair of the Personnel Advisory Board, and, most recently, library trustee; she filled a short-term vacancy on that board and was recently elected to a three-year term.

These various contributions to the community were recognized by the Massachusetts Bar Assoc., which honored Holstrom with its Community Service Award for Hampden County in 2016.

And then, there’s her family, for which she always finds time, and to which there will always be a special connection to 40 Under Forty.

—George O’Brien

 

Alumni Achievement Award

Managing Shareholder, Bacon Wilson, P.C.

 Jeffrey Fialky

Jeffrey Fialky

Jeff Fialky when he was named to the 40 Under Forty class of 2008, and today (top).

Jeff Fialky says being managing shareholder of a law firm allows him to “put my money where my mouth is.”

For decades, he’s been counseling business owners large and small on matters from personnel to growth through acquisition to being prepared for the future and whatever it might bring.

And now, he’s doing all of the above and more for Bacon Wilson, a firm celebrating its 130th birthday. Fialky says it’s his job — his mission, in fact — to make sure it’s around for another 130.

“We have 115 employees, four offices, and we’re looking to expand — we’re looking at other geographic areas, other firms, other attorneys looking to join,” he said. “And you balance that with a business with exponentially increasing expenses, which creates unique challenges, but is exciting for someone who has been representing businesses and business owners for 30 years.”

Including the recently announed class of 2025, there are 760 members of the 40 Under Forty club. Fialky is now among the … let’s call them ‘most senior.’

“Will humans get to a point where they’re satisfied looking at a blinking cursor and a computer screen? I don’t think I’ll see that in my lifetime, but as lawyers, as a legal industry, we must be thinking about what the future has in store.”

He was honored in 2008, the program’s second year, just a few years after joining Bacon Wilson as an associate. That was so long ago, honorees didn’t have their own walk-up music, as they do now. When asked what he may have chosen, Fialky gave an answer that spoke to just how many years have passed.

“My tastes have changed over time … it would probably be something country now,” he said. “Back then, probably Beastie Boys, Metallica, or something in between; now it’s country.”

While his tastes in music have changed over the years, so have the responsibilities for Fialky, a finalist for the Alumni Achievement Award several times early on (the award was created a decade ago), but not recently. His ascension to managing partner has something to do with his return to the field, as does his continued involvement with the community.

With the former, he noted, it’s an intriguing challenge at any time, but especially now — for the legal industry and for business in general.

FAST FACTS

Age: 55
40 Under Forty Class: 2008
Title Then: Associate Attorney, Bacon Wilson, P.C.
Title Now: Managing Shareholder, Bacon Wilson, P.C.
Walk-up Song: None
Years an AAA Finalist: 4

“I enjoy this side of what I do,” said Fialky, who remains chair of the firm’s corporate and commercial department and serves as the senior mergers and acquisitions attorney as well. “I enjoy the entrepreneurial aspect, as well as the management, and they’re different.

“The management side is the day-to-day, P&L and balance sheet, the budget,” he went on. “The entrepreneurial side is imagining where the future lies and the practice of law in the Pioneer Valley.”

Which brings him to the subject of AI, technology that is casting a shadow over the future if many industry sectors.

“I don’t think we’ve seen it yet in our day-to-day, but you have to be realistic that it is going to change the way the practice of law looks in the future, maybe five to 10 years out,” he told BusinessWest. “Predicting what that’s going to look like is more art than science, but you must be thinking that far out as you see the billions that are being invested in AI and will continue to be.

“For so long, people wanted to look their lawyer in the eye; they wanted to hear from a human being when they were asking, ‘what should I do?’” he went on. “Will humans get to a point where they’re satisfied looking at a blinking cursor and a computer screen? I don’t think I’ll see that in my lifetime, but as lawyers, as a legal industry, we must be thinking about what the future has in store.”

As for his work in the community, Fialky continues to be involved with several nonprofits and business groups. That list includes the Springfield Regional Chamber of Commerce, which he has served as a board member since 2007 and as chair from 2013 to 2016, and the Springfield Museums, which he has served as a trustee since 2012.

Previously, he has been involved with agencies and causes ranging from the United Way to the Young Professional Society of Greater Springfield; from Leadership Pioneer Valley to the American Cancer Society.

Today, while continuing to give back and leading Bacon Wilson into its next 130 years, he finds time for family, especially his son, Samuel, born just after he was presented with his 40 Under Forty plaque, and daughter Madeline.

“They’re both just wonderful, so I spend a lot of time with them,” said Fialky, the now country music fan who has returned to being a finalist for the Alumni Achievement Award.

—George O’Brien

 

 

Cover Story

Mission: Imperiled

Nicole Blais, CEO of Holyoke Chicopee Springfield Head Start

Nicole Blais, CEO of Holyoke Chicopee Springfield Head Start

 

Nicole Blais was troubled when she clicked the link.

Forwarded to her by her the executive director of the Massachusetts Head Start Assoc., it led to an April 14 U.S. News & World Report article stating that the Trump administration was considering an FY 2026 budget that would zero out funding for Head Start.

Overall, the piece confirmed what Blais, CEO of Holyoke Chicopee Springfield (HCS) Head Start, already knew about the federal budget and this $12 billion line item — that a presidential budget is essentially a wish list, only Congress can allocate federal funding, and Head Start enjoys support on both sides of the aisle.

But she wasn’t in any mood to be complacent.

Indeed, within days, she had penned an op-ed for area media outlets, stating, “HCS Head Start is more than just a program; it is a lifeline that connects families to vital resources. The looming threats of federal funding cuts — especially to programs that safeguard the health and well-being of our children and families — is an issue affecting more than just those we serve.”

On May 2, said Blais, the president unveiled what’s known as a ‘skinny budget,’ which did not list Head Start as a program to be eliminated. But, as with that April 14 article, this latest report, while reassuring, is by no means final.

“That budget is just a proposal that’s sent to Congress. That was a good sign, but we’re still waiting to see the budget that Congress puts together before we exhale.”

“That budget is just a proposal that’s sent to Congress,” she said. “That was a good sign, but we’re still waiting to see the budget that Congress puts together before we exhale.”

There are many nonprofit managers and board members holding their collecting breath these days, including Andrew Morehouse, executive director of the Food Bank of Western Massachusetts, who said proposed cuts to SNAP (Supplemental Nutrition Assistance Program) funding and Medicaid would dramatically increase demand for the agency’s services at a time when demand is already soaring due to inflation and a softening jobs market.

“For the fiscal year October of 2023 to September 2024, we saw a 30% increase, and since then, we’ve seen a 10% increase,” he said, adding that this number will likely increase due to tariffs and other forms of pressure on consumers.

Meanwhile, several grants for area programs and initiatives have already been terminated, including:

• A $20 million grant from the Environmental Protection Agency to Springfield that was slated for home energy retrofits, air pollution monitoring, and de-leading of homes, an initiative involving several area nonprofits;

• A $1 million EPA grant to address asthma in Western Mass. through in-home environmental remediations, such as mold removal and improved ventilation, in Chicopee, Holyoke, and Springfield;

• A $50,000 National Endowment for the Arts (NEA) grant to MASSMoCA in support of Jeffrey Gibson’s “Power Full Because We’re Different” exhibition;

• A $400,000 funding package from the U.S. Department of Agriculture to the Food Bank for the fiscal year ending in August; and

• A $20,000 grant from the NEA to Amherst Cinema for its Bellwether series, which promotes “creative, thoughtful, and inventive approaches to non-fiction cinema,” according to a statement from the theater.

That list, and it is certainly just a partial list, shows that the cuts have come across the broad spectrum of nonprofits, agencies in categories ranging from the arts to public health to food security.

Common denominators, aside from language from the Trump administration stating that the programs in question fall outside the administration’s priorities, are actions to appeal the cuts while also looking for other ways to fund them — when possible.

Andrew Morehouse says looming cuts to SNAP benefits and Medicaid could greatly increase demand for services provided by the Food Bank of Western Massachusetts.

Andrew Morehouse says looming cuts to SNAP benefits and Medicaid could greatly increase demand for services provided by the Food Bank of Western Massachusetts.

That’s not possible with a $20 million grant or even a $1 million grant, but it is with the NEA’s grant to the Amherst Cinema, for example, and also with the cut to the Food Bank’s budget, and both agencies are appealing to the public.

Meanwhile, at least one nonprofit, the YWCA of Western Massachusetts, is considering the launch of a capital campaign to sustain programs that are funded by federal grants that are mostly no longer available (more on this later). And many nonprofits are reaching out to area foundations, not only with appeals for funding, but for support with efforts to find ways to collaborate with other agencies to meet needs within the community and keep their agencies active and financially stable.

“People are reaching out, and not just with appeals for direct funding; we’ve been in conversations with our current grantees and others in the nonprofit ecosystem, and we’ve been having conversations about how else we can be of service in these challenging times,” said Denise Hurst, vice president of Community Impact and Partnerships with the Community Foundation of Western Massachusetts. “They’re asking about opportunities to partner with one another, share ideas, and collaborate in real time to navigate these difficult times.

“There’s still domestic violence going on, there’s still child abuse going on, there’s still sex trafficking going on, there’s still human trafficking going on, and there’s still stalking going on. And that means that the nonprofits in that arena that do that work are being stripped of the funding, and the survivors aren’t able to get the services they need.”

“We’re just four months into this new administration, and we’re really thinking about stabilization and sustainability of the nonprofit ecosystem,” she went on, adding that the region’s nonprofits not only meet critical needs, but they are an important pillar in the Western Mass. economy, providing not only jobs but critical services that benefit employers and their workforces.

For this issue, BusinessWest examines this time of challenge and high anxiety for nonprofits, what’s at stake, and how these agencies are responding.

 

Waiting to Exhale

As she talked about the plight of her agency, Liz Dineen, CEO of the YWCA of Western Massachusetts, shared information concerning grants from the Department of Justice for programs to assist those the agency serves.

They fall into various categories, such as transitional housing assistance grants for victims of domestic violence, dating violence, sexual assault, and stalking; grants to improve the criminal justice response program; the Sexual Assault Forensic Exam hiring and training program; and others, she said, adding that she and her staff continuously peruse the DOJ website, and, specifically, the Office of Violence Against Women, for notices of funding opportunities and apply to whatever is available.

Colleen Shanley-Loveless

Colleen Shanley-Loveless

“Private funding is not going to have the impact of some of these larger grants, and the state can’t make up for all of it.”

But starting in January and the start of the Trump administration, there has been very little available. Indeed, the DOJ recently terminated more than 360 victims’ services grants, which stripped hundreds of millions of dollars away from programs that promote public safety and provide victims and survivors with access to safety, security, and justice.

“Traditionally, at the beginning of February, there’s a bunch of new grants that are posted; they posted several new grants at the beginning of February, and then they pulled every one of them,” she explained. “There were no federal grants at all available for us to pursue.”

Recently, there were a few grants posted, one for Indian tribes and the other for rural areas, which meant this particular YWCA is ineligible for both, she went on, adding that the one program the agency could apply for had just 19 grants for the entire country.

“In the past, we might have had an opportunity to look at 30 to 35 grants; now we’re looking at one,” she said, adding that she’s found it difficult to even talk with anyone at the DOJ to get some direction on what’s happening — or not happening. “There’s a real dearth of opportunities out there right now.”

This reality prompted Dineen to consider a capital campaign so that the agency may continue to provide its services. A feasibility study is now underway, she noted, adding that the question isn’t whether there will be a campaign, but what the monetary goal should be.

“We’re trying to gauge what funders and foundations will be able to give us,” she said, acknowledging that, in most campaigns of this nature, funding is sought for capital projects such as a new building, but in this case, it’s to continue programming for which the agency can no longer secure grant funding.

“There’s still domestic violence going on, there’s still child abuse going on, there’s still sex trafficking going on, there’s still human trafficking going on, and there’s still stalking going on,” she said. “And that means that the nonprofits in that arena that do that work are being stripped of the funding, and the survivors aren’t able to get the services they need.”

What Dineen is experiencing — and her response, in terms of both action to keep programs running and strong words about what will happen if they are curtailed or eliminated — is being repeated across the region, at dozens of nonprofits.

Including Revitalize Community Development Corp. (CDC), where President and CEO Colleen Shanley-Loveless is responding to the termination of that $1 million grant to combat asthma as well as a $1.5 million stake in the EPA grant to Springfield that was terminated.

The former went to the state Department of Public Health, she said, adding that roughly $900,000 was left to be spent on the Healthy Homes program and initiatives that have been successful in bringing the rates of asthma down in this region.

“Indoor air quality in housing is impacted by gas stoves, older housing stock with leaky roofs, poor ventilation, etc.,” she said. “We piloted healthy homes work with Revitalize CDC and the city of Springfield. The work to address housing needs is critical to keep people healthy; these are proven interventions to help folks control asthma.”

Elaborating, she said funds have been terminated, or are in limbo, for several air-quality-related initiatives, including an EPA grant to the Hitchcock Center in Amherst and Springfield’s $20 million EPA Community Challenge grant, and the impact from these cuts could be devastating, with area health officials projecting increases in asthma hospitalizations and the cost of that care, as well as higher morbidity and mortality rates.

Jessica Collins

Jessica Collins

“We were being set up for a decade’s work to engage, educate, and inform people of how climate impacts health, but also to work with partners like the city of Springfield to literally change policy and infrastructure. And now, all of that will be paused.”

Shanley-Loveless said her agency has diverse funding streams and some public support, but nothing that can make up for the loss of millions of dollars in federal grants.

“Private funding is not going to have the impact of some of these larger grants, and the state can’t make up for all of it,” she explained. “And that’s the challenging part; $1.5 million is a large amount — if we apply to a foundation for $50,000, that’s a good amount, but it doesn’t come close to the amount and the impact of those federal grants.”

 

Clearing the Air — or Not

Jessica Collins, executive director of the Public Health Institute of Western Massachusetts, agreed, adding that, while nonprofits of all kinds are under duress, the Trump administration seems to be “piling on” when it comes to those involved with public health.

She has some theories about why, including lingering resentment over how the COVID crisis was handled. But the ‘why’ isn’t as important as the ‘what,’ she noted.

“The attack on climate change is really devastating,” said Collins, adding that her agency was to be a major subcontractor to Springfield to help the city carry out strategies related to that $20 million EPA grant, just one initiative in the broad realm of climate change her agency was slated to be involved in.

“We were being set up for a decade’s work to engage, educate, and inform people of how climate impacts health, but also to work with partners like the city of Springfield to literally change policy and infrastructure,” she said. “And now, all of that will be paused.”

There will be appeals to lawmakers to restore the funds and, in many cases, lawsuits to accomplish that same end, said Collins and others we spoke with, but nonprofits are bracing for the possibility, if not the probability, that they will have to move on without that funding.

And that has implications for individual nonprofits as they look to maintain staff and carry out missions, as well as their various partners in various initiatives.

“Last year, our budget was $4 million, but more than $1 million went out to 35 different organizations in subcontracts,” she explained. “So when we take a hit, everyone else kind of takes a hit as well because we’re seen as a convener and a lot of the funding we get is collaborative.”

And while shoes have already dropped for many nonprofits, others are bracing for the possibility that they might be impacted as well, while hoping they’re not — while at the same time acknowledging that hope is not a strategy.

That’s certainly the case at the Food Bank of Western Massachusetts, where the threat of cuts to SNAP benefits and Medicaid loom large over the agency and all those food pantries and survival centers that it supports.

“To the extent that those programs are cut, more people will turn to their local food pantry, meal site, and, ultimately, the Food Bank for more food,” said Morehouse, adding that a 20% cut in SNAP benefits has been proposed, which, if it becomes reality, would result in the loss of 19 million meals in Western Mass.

“That’s more than the Food Bank provides in a whole year, our entire inventory,” he went on, adding that there are nearly 200,000 people in the four counties of Western Mass. that receive SNAP benefits totaling $35 million a month. “That’s a lot of food, and it would, at the very least, result in a tremendous increase in demand for food assistance to make up for that loss. This would be a devastating blow.”

The same sentiment prevails at HCS Head Start, where Blais is optimistic that Head Start will remain in the federal budget, but not complacent given what’s at stake.

“At a time when the early-education world is rebounding from COVID and we’ve been so focused on providing access, this would be a ginormous step in the wrong direction,” she said, adding that Head Starts are “making noise” locally and nationally about how cuts to the agency would impact young people, families, and businesses still struggling to maintain workforces. “It’s like that ripple on a pond. Head Start reaches so many people; it’s not just families and children in the classroom.”

In the wake of cuts (and possible cuts), area nonprofit leaders are responding in many different ways — from hard looks at other sources of funding to educating the public and elected leaders alike on what’s at stake with these cuts, to looking at ways to collaborate to provide needed services.

Hurst told BusinessWest that the Community Foundation has received calls from nonprofits across a broad spectrum — including public health, the arts, environmental justice, and higher education — about cuts, what they mean, and how their broad impact can be mitigated.

“We’re doing a lot of deep listening, learning, and connecting them with resources,” she said. “We’re connecting them with other organizations so they can think about resource sharing and partnering with other organizations that are also trying to figure out next steps and strategy around culturing some of these funding losses as well as stabilizing internal operations.

“We’re there to listen, and thinking about ways to use that information that we’re gathering to influence and inform how we move forward,” Hurst went on, adding that the discussions are far more about strategies for meeting needs than plugging gaps in funding — because the gaps are too large to plug.

“We’re having discussions and conversations with donors about the importance of giving locally and regionally,” she said, “and how to be more strategic and intentional with their giving, both in the current and the long term.”