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Daily News

SPRINGFIELD — On Wednesday, the board of directors of the Young Professional Society of Greater Springfield (YPS) hosted a press conference and leadership luncheon panel to kick off a year-long slate of events celebrating the organization’s 10th anniversary.

“I was nothing before YPS,” said Jeremy Casey, a past president. “Being a part of this organization has made me better personally and professionally. It’s the best thing I have ever done for my career.”

Springfield Mayor Domenic Sarno issued a proclamation declaring Jan. 18, 2017 Young Professional Society of Greater Springfield Day in the city, praising members’ commitment to cultivate a more engaged young workforce and adding, “you have truly been outstanding ambassadors for the city of Springfield.”

Afterward, BusinessWest Editor George O’Brien led a panel discussion with Casey, current YPS President Peter Ellis, and past presidents Jeff Fialky and Pam Thornton. “It’s amazing to me to see the progression, the continuation of the ideas you guys had, that are still happening,” Ellis told the past presidents and current YPS members gathered in the room.”

Added Thornton, “YPS is only as good as the people serving. It’s always been a working board, a working organization. Everyone brings their own perspectives, different opinions about how to grow it, and sometimes we didn’t get along, but we’re so excited to see it’s still strong and still growing.”

By representing young professionals during their personal and professional development, Vice President Ashley Clark noted, YPS has built a network of young leaders who are the next generation of business professionals. “By providing the networking spaces for young professionals to develop the skills necessary for leadership across multiple sectors, we are changing the dynamic of our city while simultaneously laying the groundwork for future policy and workforce innovation.”

Daily News

HOLYOKE — Holyoke Medical Center (HMC) will host a free discussion, “Heart Health: Congestive Heart Failure,” on Thursday, Feb. 9 at 5:30 p.m. in the HMC Auxiliary Conference Center.

February is American Heart Month. There are more than 200,000 cases of congestive heart failure (CHF) each year in the U.S. Dr. Nirav Sheth, HMC cardiovascular specialist, will cover signs and symptoms, as well as how to help prevent CHF.

This program is free and open to the public, and is part of the hospital’s community-education programming, one in a series of dozens of workshops held throughout the year to help people learn about specific health issues, wellness, prevention, and treatment. To register for this event, visit www.holyokehealth.com/events or call (413) 534-2789.

Daily News

NORTHAMPTON — Click Workspace’s new home on Market Street was built to not only serve its growing co-working community, but to help fill the void in small performance venues in downtown Northampton. Since last spring, Click’s flexible, artwork-filled space has been serving the need for 100-seat and smaller rooms with a growing roster of performance and literary events. Now the venue introduces its own series, Click Music, which invites audiences to up-close encounters with artists experimenting with their music making.

Click Music premieres on Thursday, Jan. 26 in the first-floor event space at 9½ Market St. The 7 p.m. concert, titled “Exploratory Devices,” features a double bill shared by George Langford (of the band Javelin) and Noam Schatz’s 3rdness. Click Music is curated by Anand Nayak and sponsored in part by Downtown Sounds.

Armed with several Critter & Guitari Kaleidoloops, Langford creates textural sonic collages and invites listeners to a hands-on and improvisatory affair. Langford began Javelin with his cousin Tom Van Buskirk in 2005, and their eclectic music focuses mostly on a mellow electropop/’80s synth style. The band has played hundreds of events, including Lollapalooza. Their production techniques have a history of fostering audience participation, and that will also be encouraged in Langford’s solo set.

3rdness is the nom de noise of Noam Schatz, a veteran of the Valley music scene, usually found behind the drums of rock bands such as the Capitulators and Endless Mike (Schatz has also played with local luminaries Mobius Band, Meathawk and the Meathawks, the Sometimes, and the Sun Parade). He engages in circuit bending, the art of destruction, purposefully breaking toy keyboards and drum machines until they unveil compelling new sounds.

Tickets are available at the door for $10 cash. Beer and wine will be available.

Daily News

MARLBOROUGH — The second annual First Event Professional Training, “Guiding Our Clients Towards Healthy Gender Affirmation and Actualization,” will take place on Thursday, Jan. 26 from 7:30 a.m. to 4:30 p.m. at Best Western Royal Plaza Hotel in Marlborough.

The specialized training will take place within the First Event Transgender Conference presented by the Tiffany Club of New England. First Event is in its 37th year and planned in the same location on Jan. 25-29. All professional and non-professional supporters of the transgender community are invited to attend the professional training, including therapists, family, partners, friends, and clergy.

First Event Professional Training offers attendees a way to bring a client-centered, clinically-based, and holistic approach to their work with transgender, transsexual, and gender-non-binary individuals. Attendees have the choice of 11 workshops within four separate learning tracks. Eight specialists will present and address relevant topics relating to gender identity and gender therapy from diverse professional backgrounds and perspectives. Attendees will learn how to guide individuals to develop a ‘gender team’ as a support system in the gender-affirmation process. Once established, a gender team will provide the medical, social, mental-health, and support services necessary for a healthy gender-affirmation process and positive impact on the individual.

Keynote Speaker, Julie Graham, director of Transgender Health Services at the San Francisco Department of Public Health, will present on “The Impact of Minority Stress and Trauma on Transgender Clients and Its Implications for Informed Consent.”

Continuing-education units (CEUs) will be provided for social workers, licensed mental-health counselors, and marriage and family therapists. CEUs for American Assoc. of Sexuality educators, counselors, and therapists are pending.

The training costs $250 for individual attendees, $235 each for more than three attendees, and $75 for student attendees. For nonprofit agency registration of three or more clinicians, e-mail Grace at [email protected]. For more information or to register for the First Event Professional Training, click here.

For information on the separate registration and fees for the First Event Transgender Conference, visit www.firstevent.org. Special pricing upgrades are available for training attendees to attend the conference’s evening events, including networking.

Daily News

LONGMEADOW — The Coldwell Banker Residential Brokerage office in Longmeadow recently presented a $250 donation to the Springfield Preservation Trust for the 2017 Spring House Tour. The donation was made through Coldwell Banker Residential Brokerage Cares, the company’s charitable foundation.

The Springfield Preservation Trust preserves and protects properties in Springfield that have architectural, historic, educational, or general cultural significance. The organization hosts a variety of events and fund-raisers throughout the year, including historic house tours in the spring and autumn.

“As a company, we are deeply committed to giving back to our community, and we are proud to be able to lend our support to an organization that works hard to stabilize and maintain notable properties that are local treasures,” said Theresa Lindsey, who, along with Vincent Walsh, serves as managing broker of the Coldwell Banker Residential Brokerage office in Longmeadow. “Without the Springfield Preservation Trust, many of our historic buildings would no longer be in existence.”

Opinion

Editorial

Surreal.

In case you missed it — and that would have been hard to do, although the news broke over the holidays — this was Merriam-Webster’s ‘word of the year.’

An intriguing honor, it is bestowed by the Springfield-based company on a word that is simply looked up significantly more frequently by users than the year before, as tracked by the reference-book publisher. “There were multiple occasions on which this word was the one clearly driving people to their dictionary,” said the company.

That’s definitely true: the word was put to use by the media and countless others in reference to everything from terrorist attacks and the scenes they generated to the deaths of icons like the musical artist Prince; from Britain’s exit from the European Union (a.k.a. Brexit), to the attempted coup in Turkey; from the sky-high murder rate in Chicago to that city’s Cubs winning the World Series (OK, that’s another story); from repeated shootings of minorities by police (and shootings of police in retaliation) to Donald Trump’s victory in the November election, alternatively described using the word ‘stunning.’

That term and ‘surreal’ are not technically synonyms, but most people believe they are, so they are used interchangeably. Actually, it seems that, since a lot of people were looking up ‘surreal,’ they must not have known what it means. Good for them. When in doubt, look it up.

Actually, Webster defines surreal as “marked by the intense, irrational reality of a dream,” whatever that means, and offers up synonyms such as ‘unbelievable,’ ‘fantastic,’ ‘bizarre,’ ‘weird,’ ‘odd,’ and even ‘unreal.’

While on some levels we can understand the popular use of ‘surreal,’ considering those synonyms, it was probably not the word that should have been chosen.

‘Upsetting,’ ‘distressing,’ and ‘horrible’ would apply to most, if not all, of the above-mentioned events, depending on your leaning, but they were not, or should not have been, unbelievable given what was happening here and around the world — or not happening, as the case may be.

In that respect, 2016 was quite a bit like another extremely turbulent year in national and world history. That would be 1968, of course.

Those unforgettable 12 months were rocked by, chronologically: North Korea’s capture of the USS Pueblo; the Tet Offensive, which turned the tide of the Vietnam War — at least in the minds of most Americans who watched it unfold on TV; the student strike at Columbia University, which mirrored protests on campuses and in cities around the globe; the assassination of Martin Luther King; the assassination of Bobby Kennedy; two black U.S. athletes raising their fists in protest during the playing of the National Anthem at the Summer Olympics in Mexico City; the riotous Democratic National Convention in Chicago; and the election of Richard Nixon, who, sounding quite a bit like the man voted into office last November, would coin the phrase ‘silent majority’ to describe those who supported his policies, including a decision in late 1969 not to seek a quick end to the war.

The similarities are, well, surreal. Only they’re not.

And it’s safe to say that ‘surreal’ was probably looked up quite a number of times in 1968, and was probably used interchangeably with ‘unreal,’ which was coming into its own by that time.

Only everything that was happening was very real, and reflective of a time of deep divides, personal suffering, and a strong desire for real change. Sound familiar?

As 2017 begins, we can only hope that people won’t be using ‘surreal’ as much, not because they actually understand what it means, but because there won’t be cause to.

Actually, what we hope for is a return to a time when the many things that happened over the course of an utterly forgettable 2016 could truly be called ‘unbelievable.’

Meetings & Conventions Sections

Betting on Opportunity

MGM Springfield

MGM Springfield, seen above in a rendering and below in its current state of early construction on Main Street, promises to attract new visitors to the region, which may benefit other hospitality venues.

casinoconstructionmainst-0117

As the most significant development in Springfield’s recent history, the MGM casino set to open in 2018 is sure to be a tantalizing attraction for meeting and convention planners. That poses a new competitive threat for the region’s many established hospitality facilities, but some of the larger players don’t see it that way. Instead, they believe the additional traffic MGM brings to Springfield will raise all boats, bringing opportunity to venues that are prepared to leverage it by doubling down on what makes them unique.

John Doleva has heard the projections of MGM Springfield drawing between 600,000 and 800,000 people to the city annually.

“I’ve often joked that if 5% of those guests get lost coming out of the parking garage, that’s 40,000 people that could end up in our parking lot instead,” said Doleva, president and CEO of the Basketball Hall of Fame, which sits just a few blocks from where MGM Springfield will open in 2018.

He was joking, of course, but was serious about the rush of expected casino-goers. “I can’t imagine an instance where it won’t be seen as a positive when that many people flock to our region,” he told BusinessWest.

“Maybe the profile of the casino customer doesn’t match up with the basketball fan or someone visiting the Hall of Fame, but there would certainly be some crossover,” he went on. “MGM will want people to stay an extra night, and maybe the Hall of Fame, as an asset in the community, would be a good reason to stay a second night. You could bring the whole family to an MGM event, and the second day come to the Hall of Fame.”

That’s how some of the big players in the region’s meeting and hospitality business choose to view the $900 million MGM project taking shape in downtown Springfield — one which, technically speaking, will compete with them for events and ohetr forms of business, but may bring opportunities as well.

One way to look at the casino is that it will be employing some 3,000 people, and many might be new to the area, and looking to take advantage of Valley attractions, said Peter Rosskothen, owner of the Log Cabin, Delaney House, and D. Hotel & Suites in Holyoke, among other properties.

“I’m hoping some of those employees leave Springfield and visit other venues around us,” he said. “There’s something to be said for the casino giving everyone a proverbial lift, and that’s what we’re hoping for — that everyone gains something.”

Mary Kay Wydra

Mary Kay Wydra says MGM will be a strong competitor for meeting and convention business, but overall a net asset to the region’s entire hospitality and tourism industry.

The MassMutual Center — the closest hospitality-sector player, geographically, to MGM Springfield — is in a different position than other entities, having recently announced a partnership with the casino. MGM Springfield and Comcast Spectacor jointly bid last spring on a five-year contract to operate the MassMutual Center, with MGM serving as the venue management company and Spectra providing food and beverage services.

The partnership creates cross-marketing opportunities for events, the coordination of job and customer-service training, more efficient purchasing of goods and services, and a broader, more coordinated presence at trade shows and conventions, the partners noted in a statement. Additionally, MGM Springfield will manage the long-term event calendar, with an eye toward leveraging its entertainment-programming experience to attract even more visitors to the MassMutual Center.

“This market has unique offerings for convention-goers and local residents alike, and the MassMutual Center should continue to be an integral part of what attracts visitors to downtown,” Michael Mathis, president and chief operating officer for MGM Springfield, said when the bid was announced.

How, exactly, that will play out — for both the MassMutual Center and other facilities that will compete directly with MGM — is still to be seen, said Nate Harris, director of Marketing at the MassMutual Center.

“But in terms of how people are feeling,” he noted, “it’s definitely a benefit to have an attraction like this. It’s another element of what Springfield can offer, in addition to the Hall of Fame, the museums, and other entities. People feel like this will bring more people to the city and bring significant economic impact to Springfield. They see it as a benefit.”

One that area meeting and banquet facility owners are keeping a keen eye on, hoping a rising tide of attention on MGM Springfield will allow them to shine as well.


List of area Meeting & Convention Facilities


Selling Uniqueness

Mary Kay Wydra, president of the Greater Springfield Convention & Visitors Bureau (CVB), is pleased to hear venue operators looking at the benefits MGM will bring to the city in terms of awareness and new business.

“From the get-go, ever since the subject of gaming was raised, we felt it was something that could benefit our industry,” she told BusinessWest. “It’s always scary when new competition comes into the marketplace, but what our members — and members of the regional tourism industry — see is a powerful brand, and what it will do in terms of bringing people here. And our hope is that they come for MGM but stay for other things, experience other attractions.”

Wydra said any convention business MGM attracts will be a net positive for the region’s hospitality industry as a whole.

“From a convention standpoint, we’re super excited about what the development will do to downtown in terms of adding to the inventory we have — 250 brand-new hotel rooms; retail, which is lacking downtown; entertainment options like bowling and movies, all right on Main Street and walkable,” she said. “That’s very exciting for us, and it enhances the package we sell as a city. These are things other areas are eager for.”

Basketball Hall of Fame President

Basketball Hall of Fame President and CEO John Doleva says MGM, which lies right across the highway, has been a “terrific neighbor” so far, and promises to boost business for many Springfield-area venues.

Doleva said the Hall of Fame is well-suited — as are the CVB and MGM itself — to attract conventions and large groups to the city, and it can be an asset to large groups that come in for special events, even for those that come specifically for the casino.

“The Hall of Fame is a unique venue, something special. It’s not just four walls, not the same old place, but a place to be inspired, to come out and have a nice dinner in a unique venue and be able to partake in the many activities in the museum,” he explained. “I don’t see that we’ll be in heavy competition with MGM for the kinds of things we do now. As for the new business coming to the community, we’ll compete for that with great food and great service.”

Rosskothen told BusinessWest that it’s difficult to predict MGM’s impact on hospitality businesses outside Springfield, noting that his company provides catering services for the Barney Estate in Forest Park but its signature facilities are located in Holyoke.

“It’s hard to know what will happen,” he went on. “I do know we’re stronger now than we’ve ever been, so the challenge for us is, how do we continue to distinguish ourselves as a unique, locally owned product? The word ‘unique’ is pretty important to us; we’re always trying to find ways to keep our product relevant.”

That said, he went on, competition drives the Log Cabin, with its sweeping, scenic views, and the Delaney House, with its attached hotel, to be better, casino or no casino.

“There’s no arguing that. To me, it’s all about the qualities we offer — the amazing locations, the incredible views, how we use those assets and continue to be as unique as we can to attract people.”

Another asset Rosskothen, and other well-established venues, can lean on is their deep roots in Western Mass., which counts for something, he said.

“I think one of the strengths of the Valley is that people are pretty passionate about local businesses, and the fact that we’re locally owned and locally operated gives us a competitive advantage against that casino,” he noted. “There’s something to be said for that in this day and age, and it’s a strength of ours.”

Mike McKenna, director of Dining & Event Services Hampshire College, had the same take regarding business at the college’s Red Barn banquet facility (see story, page 34).

“I don’t believe the casino will be a competitor for us,” he said. “We provide a uniquely different experience for our clients, and I do not see that changing after the casino opens.”

Game On

Wydra reiterated that, while attractions like Six Flags, the Hall of Fame, and Springfield Museums stand to benefit more obviously from convention bookings at MGM Springfield, other area meeting facilities should still see the development as a net positive.

“We’re very bullish on MGM and excited for them to be added to the mix here,” she said. “Those who will do well are those who are embracing it, finding ways to work with them and get the word out.”

So, while he probably can’t count on 40,000 motorists arriving at the Hall of Fame by accident, Doleva is on board with the feeling that venues that have something different to offer will continue to stand out even after MGM opens its doors in Springfield’s South End.

“Any place that has something very unique — that breaks out of the mainstream four walls, that promises a special experience — is going to do very well,” he said. “We certainly look forward to working with MGM; they’ve been terrific neighbors so far, very communicative and very supportive of the Hall of Fame. I can only see business increasing with more people coming to the city and discovering what the region has to offer.”

Joseph Bednar can be reached at [email protected]

Meetings & Conventions Sections

Rustic Retreat

 

The Red Barn’s outdoor deck

The Red Barn’s outdoor deck, overlooking the scenic grounds, is a draw for events of all kinds.

The first thing guests of the Red Barn at Hampshire College notice is that, well, they’re in a barn.

It’s what the college has done with that barn that sets the facility apart, said Mike McKenna, director of Dining & Event Services at Hampshire College.

The Red Barn has existed in some form for almost 200 years, but for most of that time, it was a simple post-and-beam structure designed to house livestock and farm equipment, with hay storage in the loft. The barn was originally built in 1820 in conjunction with Stiles House, which is now the college’s Alumni House.

The transformation from that space to what exists today began as a student project in the spring of 1971, the first year Hampshire College was open, when a group of students in the Humanities and Arts course, along with their professor, Norton Juster, undertook a design for the barn’s renovation.

“They surveyed the site and existing structure, conducted a survey of the Hampshire community to determine its preferences for use of the building, and made plans for its renovation,” McKenna said. “The students decided that the college needed a community center, and proposed to use this building to create one.”

The students found that the basic structure was sound, he explained, and the space within it appealing. “The plans attempted to maintain the character of the space, while opening it up with many large windows. In addition, plans were made for plumbing, heating, insulation, and electricity, as well as ensuring compliance with building codes.”

Several trustees, impressed with the project concept, funded its construction, McKenna noted. A professional construction supervisor was hired to work with student labor, mostly during the summers, and outside subcontractors were brought on for the utility work. The project was finally completed in 1974, establishing a multi-purpose space that has been in use by the Hampshire community ever since.

Since the renovation, the Red Barn has hosted a variety of college-sponsored meetings, events, and banquets throughout each academic year. Students frequently hold dances and concerts there, and a number of big-name acts have performed in the space. But the Red Barn is open to any group, not just Hampshire students and alumni.

What draws party and meeting planners, McKenna said, is the facility’s unique blend of old and new, rustic and high-tech. While the space has become widely known as a destination for weddings and receptions, the most recent growth has been in the realm of corporate meetings, trainings, conferences, and special events throughout the year.

“This end of our business has increased considerably since the installation of high-end audio/video equipment in 2014,” McKenna noted, adding that the Red Barn now offers full-service audio-visual support with equipment and services including wi-fi, a video projector with a drop-down screen, a built-in sound system, and videoconferencing capabilities.

For this issue’s focus on meetings and conventions, BusinessWest takes a look inside the Red Barn and explores why this building with a long, rural past is looking toward a promising future.

Business and Pleasure

It’s not all business at the Red Barn, which hosts events ranging from showers and bar and bat mitzvahs to memorials, anniversaries, and birthday parties.  The facility also hosts annual events for local nonprofits, including the Amherst Ballet, Big Brothers/Big Sisters, and the United Way.

Still, weddings (typically 65 to 70 annually) remain the Red Barn’s bread and butter, and one look around the expansive grounds — particularly a massive oak tree under which many couples have been hitched — shows why.

“We’ve seen significant growth in our wedding business in the past three years, increasing bookings by 170%,” McKenna said, before reeling off a raft of accolades: Best of Amherst Small Business 2016, Best of Weddings three years running from the Knot, Couple’s Choice 2016 and Editor’s Pick 2015 from Wedding Wire, and Best Farm-to-Table Catering 2015 from Unique Venues.

Those plaudits are no accident, McKenna said, but the result of long-term planning to create a spacious, versatile facility that draws on the past while taking advantage of technologically modern amenities.

The renovation of the early-19th-century barn, completed in 1974

The renovation of the early-19th-century barn, completed in 1974, maintained its original post-and-beam structure and floors.

The physical space features the original wide-panel flooring inside the original post-and-beam structure, with the large windows, a highlight of the 1970s remodel, offering scenic views of the Mount Holyoke Range. The back deck provides similar vistas and is ideal for barbecues, picnics, and group outings. Meanwhile, McKenna added, proximity to major highways, hotels, and bus lines offer ease of accessibility.

McKenna said the food service is another draw to the Red Barn, adopting a farm-to-table philosophy centered around local ingredients whenever possible. “We proudly support the Hampshire College Farm Center and local farmers to provide guests with the freshest products available from the Pioneer Valley.”

Notable entrees include pan-seared beef tenderloin with zinfandel balsamic or red wine demi-glaze, chicken roulade stuffed with spinach and fontina cheese, local striped bass with a fennel and apple slaw, and butternut squash ravioli. Favorite appetizers range from risotto arrancini to mini crabcakes with remoulade; from an herbed cheese, prosciutto, and asparagus roll to a Mediterranean display, featuring tabbouleh, hummus, stuffed grape leaves, assorted olives, roasted red peppers, marinated mushrooms, pita chips, and rosemary focaccia triangles.

And don’t forget the Red Barn’s signature drink, McKenna noted, known as the Barn Brew: a spiced apple cocktail with fresh pressed cider, apple liquor, and vodka, garnished with a cinnamon stick. Meanwhile, party planners can choose from several open- and cash-bar beverage options.

“Our staff works with our clients to customize menus that meet the specific needs of their guests,” he added. “Our culinary team is well-versed with preparing vegan, vegetarian, and gluten-free menu items.  Menus can be as elegant or as informal as a client wishes, with plated service or buffet options for guests.”

Contemporary Touches

Whatever the event, McKenna said, the staff assists clients with the coordination of all details and on-site event management. Aiming to be a one-stop shop for event coordination, services include room setups, AV, catering, equipment rentals, linens, floral arrangements, signage, and parking. The full-service AV equipment includes complimentary wi-fi.

He noted that many of the Red Barn’s offerings reflect elements that today’s party and meeting planners are looking for — particularly versatility and flexibility in room setups and décor; a variety of table and chair options to suit the style of the event; fresh, innovative, and sustainable catering options; menu customization and dietary accommodations; easy-to-use ‘plug-and-play’ AV equipment; and attractive surroundings to provide both indoor and outdoor amenities to guests — and sets these modern trends inside a decidedly 19th-century aesthetic framework.

The result, he added, has been significant growth in not only wedding business, but in corporate bookings over the past couple of years — growth that has been enhanced by increasing corporate-meeting business across the industry over the past several years as the economy has improved.

“I believe companies are increasing the number of meetings and events they are hosting off-site, but are mindful of the overall cost of such events,” McKenna told BusinessWest. “Our staff works with the client to ensure meetings and events come within budget at the greatest value to the client.”

And it all starts with booking an event in a barn.

Joseph Bednar can be reached at [email protected]

Sections Women in Businesss

Invaluable Connections

womenbusinessdpartMembers of the Women Business Owners Alliance of Pioneer Valley say the organization has proven beneficial on many levels, offering inspiration and knowledge from other women’s experiences in a supportive and non-competitive atmosphere. There’s a comfort level in the WBOA many say they haven’t found elsewhere, and it’s helping them gain the confidence and connections to succeed at business and in life.

The organization’s tagline is “It’s Your Business; Don’t Grow it Alone,” and that axiom and related support made a significant difference to Amy Woolf of Amy Woolf Color Consulting in Northampton when she relocated to Western Mass. from Florida in 2009.

“I was a stay-at-home mom, and being in a business-oriented environment has helped me perceive myself as a professional,” she said, noting that many companies start at women’s kitchen tables, and connecting with a warm and welcoming group of professionals can help them establish a business persona.

Woolf was talking about the Women Business Owners Alliance of Pioneer Valley (WBOA), and stressed that there was nothing like it in the Sunshine State.

She went on to say the group has provided her with invaluable benefits that include support, inspiration, connections, and knowledge gleaned from other women’s experiences.

“When you work as a solo entrepreneur, you are often very isolated. But belonging to this group is like having several dozen mentors,” she explained. “You develop relationships over time: everyone has a different area of expertise, so you have people you can call when you need to figure out how to handle different situations.”

Dee Emery-Ferraro, the WBOA’s current president, agreed, and called the organization a real sisterhood.

Indeed, the group is different than many other business and professional organizations that focus almost entirely on networking and generating new business, she said.

To begin with, this group completely avoids the word ‘networking,’ and concentrates instead on providing a warm, supportive atmosphere that fosters what they refer to as ‘connections’ that allow and encourage women to share information about their business as well as their personal lives. As a result, most members get to know each other in a way that has little to do with their professional goals, although that certainly isn’t ignored.

“In addition to being business professionals, we are homemakers, wives, mothers, sisters, and aunts,” said Emery-Ferrero. “What we do professionally is only one facet of our lives.”

Beverly Astley agrees, and says the camaraderie in the group inspires women to help their peers succeed. She attended chamber of commerce meetings before she was introduced to WBOA, but found they didn’t offer what she was seeking.

However, WBOA filled that gap and has provided her with the type of support she had hoped to find in a group.

“Women think very differently than men; when you have conversations with members of WBOA, they want to get to know you as a person, not just find out about your business,” she said, adding that the group is very nurturing; women share photos of their family and talk about their children, grandchildren, home-improvement projects, and other issues affecting their lives.

Which is not to say they don’t discuss business. Indeed, those conversations definitely take place, and a combination of programs, sage advice, and even technical assistance has allowed many women to grow their companies and become successful.

Members interviewed by BusinessWest noted that competitiveness does not exist within the group, even between women who offer similar services or products.

Amy Woolf

Amy Woolf says membership in WBOA has provided her with a number of benefits, including support, inspiration, and connections.

“It’s a great first stop for anyone contemplating a business, but it’s not just for women starting out,” said Woolf. “Over the years, WBOA begins to feel like a family, and today my closest friends are women I met in the group.”

When she leaves a meeting, she noted, she always goes home with a kernel of wisdom or an actionable item — a great idea that is easy to implement. A conference can be overwhelming, but meetings allow women to make changes and “put wisdom to work” in a manageable, sustainable way, she told BusinessWest.

“The group has been very, very meaningful to me and very helpful. I don’t know that my business would be what it is today without WBOA,” she said.

Debra Sorcinelli concurred. “A lot of our members are sole entrepreneurs and want to do business on their own terms. But it brings you up a notch to be around other professionals,” said the serial entrepreneur, reiterating the fact that many women have families and other important priorities, and it doesn’t matter to members whether someone is working part-time or full-time.

For this issue and its focus on women in business, we look at the programs WBOA offers and how they have helped women grow as professionals and entrepreneurs.

Meetings of the Minds

WBOA has 110 members ranging from women employed by companies of all sizes, to solo entrepreneurs, small-business owners who employ others, and females who work only part-time. As long as a woman is working in any capacity, she is eligible to join the group.

Membership dues are $95 annually, although the first meeting is free. Meanwhile, those we spoke with said the group is open to adding males to their roster, although so far none have expressed interest in the nonprofit, founded in 1982 by Renate Oliver.

Its initial purpose was to provide women with business referrals, but today it has evolved into what its members call a true sisterhood. Connections are made formally and informally, and many members use services and products offered by their peers.

The group’s main fund-raiser is its annual Women’s Night of Comedy, which features three professional female comedians. The event typically raises $5,000 to $10,000, and the majority of the profits are donated to charities that change from year to year. The next comedy event will be staged March 23 at the Log Cabin in Holyoke, and chosen charities include the SMART Girls program at the Westfield Boys and Girls Club and Safe Passage, a nonprofit dedicated to helping survivors of domestic violence and relationship abuse.

WBOA also holds monthly breakfast events on the third Thursday of the month at the Summit View Restaurant in Holyoke featuring guest speakers, as well as After-5 gatherings scheduled bimonthly on the first Tuesday of the month at the Delaney House.

Guests are invited to most events, and great care is taken to ensure they feel welcome and comfortable. A greeter is stationed at the door, and potential members are given the option of being assigned an ambassador who sits with them, answers questions, and follows up with a call to make sure they felt comfortable and welcomed.

During events, WBOA members participate in power connections, a program that gives them a 15-second opportunity to speak about their business. Shout-outs are also held, during which members praise a service or product from a peer that has helped them.

In addition, every June the organization has a Woman of the Year Celebration in which a member chosen by a committee is recognized for her contributions to WBOA as well as her community.

Over the past 18 months, the WBOA has started two new initiatives. The first is a mentor-mentee collaboration with Springfield Technical College Community created with help from STCC Associate Business Professor Diane Sabato and WBOA chairperson Lori Fortuna.

Business students from STCC are matched with members twice a year and take part in a six-week program that includes guest speakers, seminars, and information on topics ranging from self-esteem to job interviews. At the final meeting, mentees are given outfits donated by WBOA member Linda Ligsukis, who owns Designer Consigner in Southwick. Seventeen graduates were recently honored at a monthly breakfast meeting and received a certificate of achievement, gift bag, and flowers donated by member Jackie Griswold.

The second new program focuses on education and was coordinated by Debra Sorcinelli and Anita Eliason, co-chairs of the education committee. They launched the program with classes on how to use Facebook and social media to promote a business, and additional programs are being planned for the coming year.

Valuable Gains

Sorcinelli went into business in 1982 under the moniker It’s A Girl’s Thing. The Agawam entrepreneur began selling handcrafted silver jewelry, then switched to fashion jewelry, before she joined WBOA four years ago.

The timing was perfect; her jewelry business was successful, but she wanted to make a change and needed inspiration, which she found in the group.

“I have gone to other groups that are all about networking, where everyone wants to sell you something; but WBOA isn’t like that,” she said.

Sorcinelli became a member of the board of directors soon after she joined, and last year she closed her jewelry business and launched a new venture called Social Sorc. Today, she specializes in teaching individuals and small-business owners how to use Facebook and social media, and although WBOA has not added to her customer base, it has put her in touch with women who have business skills she wanted to learn.

“I have heard wonderful stories that were really inspiring, and the group allowed me to meet women who were more than willing to share their business secrets and contacts,” she noted. “We have all grown together.”

Sorcinelli also initiated change, and with help from co-chairs Kim Chagnon and Eileen Jerome, the After-5 events were born.

She told Business West that members have opportunities to speak about their businesses at these gatherings, which is ideal, as many have not done this in public, and the group is always supportive.

Sorcinelli has continued to be active in WBOA, and in 2015 she was feted with its Spirit Award at the annual Business Woman of the Year Celebration, in part for her work in helping women build connections with each other.

She says the old axiom that states “the people you surround yourself with determine your success” has been proven true with this group. Other women have supported her, and she has shared her own knowledge, which has included collaborating with members who wanted to use social media to promote their events.

Woolf told BusinessWest she was intimidated by social media before she joined WBOA, especially since it was a new marketing platform when she first heard about it. But after a member shared her own experiences with LinkedIn, Woolf gained the confidence to go home and set up a profile on the site.

“I have received a lot of free advice,” she said.

But she has also given back during annual roundtable events in which members give 10-minute presentations in their field of expertise.

Astley has also found WBOA highly beneficial. The sole proprietor does voiceovers via her business, Beverly Ann’s Voice, spends many hours alone in her studio, and finds the meetings inspirational both personally and professionally.

“You feel comfortable talking about personal things while you discuss your business in this group,” Astley said. “WBOA hasn’t enhanced my business directly, but it has given me a lot more confidence.”

Worthwhile Endeavor

Astley says every female entrepreneur should attend at least one WBOA meeting. “It’s a really good place to land,” she said.

Woolf agrees and says membership has provided her with priceless benefits.

“It’s an extraordinary organization, and my business has gone gangbusters. I am experiencing steady growth and wrapping up the best year I ever had, and WBOA has been a big part of that,” she said.

That’s a testimonial — one you hear often — that speaks highly of this group that caters to female professionals and provides them with a level of comfort they have not been able to find anywhere else.

Departments Incorporations

The following business incorporations were recorded in Hampden, Hampshire, and Franklin counties and are the latest available. They are listed by community.

BELCHERTOWN

Shivering Shamrocks Inc., 58 Walnut St., Belchertown, MA 01007. Richard Bixby, 9 Jaeger Drive, Westfield, MA 01085. Non-profit organization whose purpose is to engage in fundraising events and activities to benefit local Children’s Shriners Hospital, and assist other local non-profit organizations, youth groups and school clubs with their fundraising.

Treat Yo Self Inc., 500 North Liberty St., Belchertown, MA 01007. Joyce Leitl, same. Food concession.

CHICOPEE

Templo Cristiano Agua Viva, 450 Gratton St., Chicopee, MA 01020. Merida Maisonette, 276 Wilbraham Road, Springfield, MA 01109. Church.

EASTHAMPTON

VK Designs Inc., 51 A1 Holyoke St., Easthampton, MA 01027. Kevin A. Brigham, 24 Pleasant View Drive, Hatfield, MA 01038. Kitchen and bath designs.

LEE

Souza Pro Services Inc., 105 Laurel St., Apt. 10A, Lee, MA 01238. Antonio Marcos Souza, same. Cleaning.

NORTHAMPTON

The Medical Staff of Cooley Dickinson Hospital Inc., 30 Locus St., Northampton, MA 01060. Raymond F. Conway M.D., 79 Spadina Parkway, Pittsfield, MA 01201. Non-profit membership organization for the staff of Cooley Dickinson Hospital with the purpose to participate in quality improvement activities and educate parents and families and to offer opportunities to engage in such activities.

Valley Therapy Services Inc., 13 Old South St., Suite 2E, Northampton, MA 01060. Kimberly C. Girard, same. Billing and other services for medical providers.

SPRINGFIELD

Springfield Abatement Inc., 47 Warehouse St., Springfield, MA 01118. Charles G. Arment, Jr., 7 Angel St., East Longmeadow, MA 01028. Environmental remediation services and general contracting.

Thunderbird Construction Inc., 510 Cottage St., Springfield, MA 01104. David P. Fontaine, Jr., 572 Hall Hill Road, Somers, CT 06071. Construction.

United Floor Covering Inc., 46 Leslie St., Springfield, MA 01104. Dwayne Kelly, same. Flooring contractor.

WILBRAHAM

Timeless Homes Inc., 934 Glendale Road, Wilbraham, MA 01095. Benjamin S. Hemingway, same. Residential home building and remodeling.

Wilbraham Peach Blossom Festival Association Inc., 40 Post Office Park, Suite 782, Wilbraham, MA 01095. Amy Smith, 1 Winterberry Lane, Wilbraham, MA 01095. Non-profit organized to promote and sponsor festivals and public events, which will raise funds and awareness of Wilbraham community associations, organizations and non-profits in order to foster a sense of community and civic pride among the people of the town of Wilbraham.

Daily News

CHICOPEE — The Munich Haus will host its signature Game Feast events in the first quarter of 2017. The Game Feast is a buffet-style celebration that takes place in the upstairs banquet hall at the Munich Haus. The event will feature carving stations for venison, bison, elk, and mountain goat, as well as a buffet featuring kangaroo, alligator, and all of the Munich Haus favorites.

All Game Feast dates are on Saturdays: Jan. 21 at 7 p.m., Feb. 25 at 6 p.m., March 25 at 6 p.m., and April 22 at 6 p.m.

“We are happy to announce new Game Feast dates for our patrons,” said Patrick Gottschlicht, Munich Haus owner. “We have been selling them out lately and want to make sure everyone gets a chance to experience one. This is probably the most unique assortment of game at an event in the Valley.”

Tickets cost $55 per person and can be purchased on the Munich Haus website or by calling (413) 594-8788.

Daily News

WEST SPRINGFIELD — The West of the River Chamber of Commerce will welcome Fred Astaire Dance Studio of West Springfield to the chamber and the community during a grand reopening ceremony on Saturday, Jan. 7 at 7 p.m. at the studio’s location, 54 Wayside Ave., West Springfield.

The studio has been under new ownership since Jan. 23, 2016, offering ballroom and Latin dance instruction for all ages and ability levels, with or without a partner. Fred Astaire Dance Studio also offers private and group instruction to learn social dancing and prepare for special events such as weddings, cruises, and black-tie events, in addition to hosting dance parties every Friday evening.

Champagne and hors d’oeuvres will be served at the reopening event, along with an introductory group dance lesson (starting at 7:15 p.m.), general dancing, and professional demonstrations on site. Attire is dressy casual.

Departments Picture This

Email ‘Picture This’ photos with a caption and contact information to [email protected]
A photo essay of recent business events in Western Massachusetts December 26, 2016

Future of Nursing

Future of Nursing
Elms College recently received $2,000 from the veterans honor society known as La Societé des Quarante Hommes et Huit Chevaux (the Society of Forty Men and Eight Horses, or the Forty & Eight), to fund a nursing scholarship. This award will grant $400 per year to support a sophomore or junior student’s nursing education. Preference will be given to veterans, children of veterans, or active military. Pictured, from left: Ralph LeFebvre, cheminot local, Forty & Eight; James Hoar, cheminot and chef de gare passé, Forty & Eight; Kathleen Scoble, dean of the School of Nursing at Elms College; and Delfo Barabani Jr., commissar intendant, Forty & Eight. Photo courtesy of Elms College.

Sharing an Important Story

Sharing an Important Story
BusinessWest Editor George O’Brien, a board member with Link to Libraries (LTL) and frequent celebrity reader, was the guest speaker at a recent meeting of the Ludlow Zonta Club. He updated the members on progress at both the magazine and LTL, the nonprofit that provides books for school library shelves across Western Mass. and Northern Conn. Here, he accepts a check for $300 from Ludlow Zonta President Mary Knight to further Link to Libraries’ efforts.

Driving Support

Driving Support
The Greater Holyoke Chamber of Commerce donated a total of $1,000 to Margaret’s Pantry and the Boys and Girls Club of Greater Holyoke Inc. on behalf of Bryan Marcotte, dealer principal of Marcotte Ford, who was named the 2016 Chamber of Commerce Business Person of the Year. A portion of the proceeds from the event’s advertising sales was set aside for Marcotte to donate to the charities of his choice. Pictured from left: Mike Filomeno, General Manager, Marcotte Ford; Jeannie Filomeno, human resources manager,  Marcotte Ford; Eileen Cavanaugh, president, Boys and Girls Club of Holyoke; Bryan Marcotte; Benda Lamagdeleine, program manager, Margaret’s Pantry; Michael Marcotte, president, Marcotte Ford; Sue Keller, marketing director, Marcotte Ford; and Kathleen Anderson, president, Greater Holyoke Chamber of Commerce.

Daily News

SPRINGFIELD — The American International College (AIC) men’s baseball community outreach committee delivered just under 400 pounds of food to Lorraine’s Soup Kitchen in Chicopee to help stock the pantry shelves during the holiday season.

Junior on the field and graduate student Jason Coscio, committee chairperson, along with teammates Jose Hernandez, Andrew Gould, and Matthew Costanza, were accompanied by Head Coach Nick Callini and Assistant Coach Tyler Gauthier in making the holiday delivery the day before final exams began at the college.

“We knew we wanted to do a canned food drive and selected Lorraine’s Soup Kitchen,” Coscio said. “It’s important to give back during the holidays when families need it most. We also wanted to help the local community.”

Added Callini, “this drive was selected for a variety of reasons. We wanted to engage the school and the community. It is one of the first events they’ve had as a team. Earlier this fall, men’s baseball team members were part of AIC’s Action in the Community Day in which we assisted our campus neighbors who needed extra help with fall cleanup. The entire team pitched in. This is also an opportunity for student-athletes to develop leadership skills, as in the case of Jason, who served as committee chairperson. He is learning skills that will be important as he enters the workforce. We hope that our outreach efforts will serve as a model and encourage other teams and students to get involved.”

Lorraine’s Soup Kitchen serves 12% of Chicopee’s population, helping 6,500 people each year. In addition to meal and food pantry services five days a week, the agency provides social services on a regular basis, and a free health clinic with visiting nurses once a month. Lorraine’s Kitchen also hosts Christmas dinner with gifts for children.

“It’s great to see young people get involved with the kitchen,” Executive Director Andrea Marion said. “For us, it’s so helpful in taking the burden off of us as we fight food insecurity, especially around this time of year, to get food out to the community. Expenses go up, and more people come to the pantry for help.”

Cover Story Sections Sports & Leisure

Plane and Simple

Angela Greco stands by her Cessna 172 SP

Angela Greco stands by her Cessna 172 SP, which she acquired just before Thanksgiving and is now putting through its paces.

Attaining a pilot’s license involves a deep commitment — of time, money, and energy. But for those who persevere, the rewards are many, and include freedom, convenience, and sometimes a career. Meanwhile, there is the simple phenomenon of flight, which continues to captivate and stir the emotions. Said one woman who recently bought her own plane, “it’s almost like magic when that plane lifts off the ground.”

Angela Greco says she first started dreaming about learning to fly and one day owning her own plane when she was a freshman in high school.

Her family had a summer home in Laconia, N.H., she told BusinessWest, and she would become captivated watching the sea planes land and take off, allowing her imagination to take her to a time and place when she might be able to do those things herself.

The dream was put on hold for awhile — OK, a long while, as in more than 40 years. Her mother said ‘no’ when she first raised the prospect of taking flying lessons, and then, well, life got in the way, as it often does. But it has been realized — big time.

Indeed, Greco got her license three years ago, and just last month took possession of a 2005 Cessna 172 SP (price tag: $200,000). She is still in the process of breaking it in and becoming comfortable with its so-called glass cockpit — one that features electronic (digital) flight-instrument displays, rather than the traditional analog dials and gauges — but she’s just about ready to put it through its paces.

Specifically, she’s starting to assemble a list of attractive destinations, and is zeroing in on the state of Tennessee — she recently took in a show on the Smithsonian channel detailing many of its attractions and scenery from the air, and her interest was certainly piqued.

“I love to travel, that’s one of my passions,” she said, adding this pursuit was one of the reasons she pursued a pilot’s license. “There seemed to be a lot of interesting things in Tennessee, and it’s a state I haven’t been to yet.”

Thus, Greco has joined what appears to be a growing number of people making the sizable commitment — in terms of both time and money — it takes to learn how to fly and gain a license.

The numbers of new flyers are not exactly soaring, to use an industry term, noted Rich MacIsaac, manager of Northampton Airport and Northampton Aeronautics Inc., who has been a flight instructor for nearly 20 years. But they are climbing.

And, as has been the case historically, most of those taking to the air are in their 20s and early 30s — before the responsibilities of everyday life really start to pile up — or their 50s and 60s, after those responsibilities have at least started to ease up a bit.

Greco falls in that later category, obviously — she’s an owner and manager of several residential properties and is getting ready to sell them and officially retire — while Shannon O’Leary is among the former.

She’s a 22-year-old senior at Ithaca College in Upstate New York who told BusinessWest that, if all goes well, she might just be handed her diploma and her pilot’s license at roughly the same time.

She said she gained the urge to fly from her father, who flew years ago, put that hobby aside, and then picked it up again a few years ago, or just in time to start flying to Ithaca to hear his daughter, an accomplished French horn player and music teacher in the making, perform at a host of events.

Gaining a pilot’s license, as noted, is an expensive, somewhat time-consuming endeavor, said MacIsaac, noting that, when all is said and done, a license will usually set one back between $8,000 to $10,000, and most will spend 12 to 18 months earning their wings.

Rich MacIsaac

Rich MacIsaac says the sensation of flight continues to attract people of all ages.

Thus, only about half of those who start down this path will reach their destination, he said.

For those who persevere, however, the rewards are considerable, in terms of everything from the convenience that flying provides — one can get from Northampton Airport to Martha’s Vineyard in maybe an hour, a fraction of the time it take to get there via car and the ferry — to the sensation of flying, which can lead those who have experienced it to summon a host of descriptive words and phrases.

Like these.

“It’s almost like magic when that plane lifts off the ground,” said Greco. “That’s the only way I can describe it — magic. It’s exciting, and at the same time very peaceful.”

Added O’Leary, “taking off is probably my favorite part. It’s that moment when you really feel like you can do something so liberating as flying a plane; that feeling that you’re flying is just incredible.”

For this issue and its focus on sports and leisure, BusinessWest talked with a number of people who can talk about that experience, what it takes to join those ranks, and why it’s all well worth it.

Working in the Cloud

It was bitterly cold the day Greco talked with BusinessWest, and the wind, while not as strong as the forecasters predicted, was significant, and gusting up to 15 to 20 miles per hour.

Not ideal flying conditions, certainly, and many of the people who were scheduled to head out of Northampton Airport that day or take lessons there decided to scrap those plans.

But not everyone, and eventually Greco decided that the weather was not bad enough to keep her on the ground. When asked what she had in mind for the afternoon, she paused for a moment as if to indicate she was still considering options, before saying she might head up to Keane, N.H. to have lunch and maybe do some shopping. After all, in her Cessna, she could probably do all that in just a few hours — and take a nice, relaxing ride while doing so.

“It is just this convenience and … let’s call it freedom that has always appealed to people with an interest in aviation,” said MacIsaac, adding quickly that, for most, there is much more involved than a desire to chop a commute time in half.

Indeed, the phenomenon of flight still resonates with many individuals, he noted, even at a time in history when being at the controls at cloud level certainly isn’t as, well, mind-blowing as it was a century ago, or even a few decades ago.

“Flying used to be a kind of technical thing, and it was something people could gravitate toward — these were technically advanced pieces of equipment,” he explained. “Now, if you’re interested in technology, there’s lots of other things you can be doing.”

Still, flying continues to capture the imagination, said MacIsaac, who speaks from personal experience. He moved into a house not far from a small airport outside Omaha, Neb. in his early 30s and, after years of watching planes fly over his yard, eventually decided he’d rather do than observe.

Shannon O’Leary, seen here after her first solo flight last summer

If all goes well, Shannon O’Leary, seen here after her first solo flight last summer, will get her college diploma and pilot’s license at about the same time.

 

“I got to the point where financially I could do it and I had the time to do it,” he explained. “So I got my private pilot’s license and flew recreationally. Over time, I added ratings and became a flight instructor, and it slowly morphed into a career.”

In many ways, his story is typical of those who take the plunge and get their license, he said, adding that recreational flying is just part of the equation. Indeed, some are attracted by career opportunities, he went on, noting that, while many airline pilots don’t earn as much as one might think, that’s just one route one can take, and, overall, one can certainly earn a decent (and fun) living with a pilot’s license.

He’s proof of that.

After instructing for several years, he took aviation as a career to a much higher plane, becoming manager of Northampton Airport in 2004, the year it was acquired by local business owner Bob Bacon, who invested heavily in infrastructure and facilities, including several new hangars. He owns his own plane, a four-seat Sirrus SR22.

Today, MacIsaac oversees a multi-faceted business that operates under the name SevenBravoTwo Inc. It includes everything from the flight school to scenic flights; aircraft maintenance to leasing hangar and tie-down space (there are roughly 90 planes based there).

The flight-school operation generally has about 50 people working toward their pilot’s license at an given time, and that translates into roughly 4,000 flights a year, said MacIsaac, noting that 70% of these individuals are doing so for what would be considered personal or recreational flying, with the other 30% harboring aspirations to become a professional pilot of some sort.

One must be 17 to attain a license, he went on, adding that an individual can start the process earlier. He sees a few who choose to balance flying lessons with high-school classes, but most are older and fall in those two categories mentioned earlier — young professionals who still have the time and the means to pursue a license, and older individuals who have paid off the house and put the children through college.

One must have 40 hours of flight time and be able to successfully complete a wide array of maneuvers to get a private pilot’s license, MacIsaac noted, and most will take their time gaining that requisite experience, usually more than a year. And many won’t reach their intended destination, for one of many reasons.

“For many, it’s a financial issue; it becomes more expensive than they thought it was going to be,” he noted. “Or, over a period of time, something happens in their life that puts them in a situation where they can’t afford it anymore and they have to stop.”

As for those who persevere and gain their licenses, only a small percentage, maybe 5%, will actually buy their own plane, he told BusinessWest, adding that many others will join partnerships and clubs that jointly own planes.

And many will simply choose to rent one of the many aircraft the airport has available for such purposes, he went on, adding that they generally lease for about $120 per hour of flight time (that includes fuel).

Considering that one can fly to the Vineyard and back in two hours and skip a considerable amount of time and hassle that are part and parcel to driving to the island, renting a plane has become an attractive option for day trips to that destination and many others.

Winging It

Dave Strassburg’s story is in many ways similar to MacIsaac’s.  A pharmacist by trade, he attained his license more than 20 years ago, and continued to add ratings, moving from private to ‘instrument,’ to commercial.

Becoming an instructor was an objective he put on his bucket list some time ago, and he’s been doing it for 15 years now. While doing that at Northampton Airport on a very part-time basis, he also flies recreationally, and for business — he owns a medical-device-manufacturing company, Strassburg Medical Inc., based just outside Buffalo, N.Y., and takes his twin-engine Cessna there at least once a month.

Business takes him all over the country, and whenever possible, he’ll fly himself, he said, adding that doing so frees him from having to comply with the airlines’ schedules and a host of other inconveniences.

“Besides, if I was sitting in the back of a commercial airliner, I’d just be wishing I was up front anyway,” he said with a laugh.

Strassburg says flying is a passion, and he’s dedicated himself to encouraging others to take up that pursuit and persevere in their quest for a license. He’s convinced a good number, including his wife, who got her license about six months ago, and two Blackhawk helicopter instructor pilots based at Barnes Municipal Airport in Westfield.

“I’m a big proponent of aviation, and I love getting other people involved in it — I like giving people that little push they need,” he told BusinessWest. “There are so many people who think about it, but they never pursue it. I instruct people for the passion of flying and getting people involved in it and showing them that they can do it.”

That push he described comes in various forms, including Groupons used as incentives to get people who are on the fence to try to get over it.

And it was one of that Groupons that caught Greco’s eye.

“I said to myself, ‘that’s it, it’s sign, time to go do it,” she said, adding that she never actually lost that fascination for flying she acquired while summering in Laconia. She just had to wait till the time was right.

She said the lessons were not easy or inexpensive, but she stuck with it and gained her license in the spring of 2014. Soon thereafter, she rented planes and became a half-share partner in a another Cessna 172, taking trips to a host of destinations, including, Block Island, Niagara Falls, Cape Cod, Maine, and North Carolina.

“My plan now is to take my plane and just fly to destinations all over the United States,” she said, adding that she’ll likely start with Tennessee and move on from there.

O’Leary has some similar ambitions, and some others as well. She plans to teach music for a living, but intends to make flying an important part of her life.

“In an ideal world, I see myself getting a recreational license and being able to have a side gig where I might be able to take people on scenic flights,” she told BusinessWest. “That would be a second source of income for me during the summers, because I’m going to be an educator.

“It would be awesome to be able to fly and also service others,” she went on, adding that she intends to make this a life-long pursuit. “You start doing this because you love it, and when you don’t stop loving it, you get to open up all kinds of possibilities.”

And with that, she spoke for everyone who has had the privilege to enjoy life in what’s known in aviation as the ‘left seat.’

Final Approach

Summing up the pursuit of a pilot’s license and recreational flying in general, MacIsaac said it’s like golf or many other activities one might pursue during their lifetime.

“Some people are naturally going to be better at it than others, some people are going to enjoy it more and it’s going to become a big part of their life forever,” he explained. “And for some, it’s going to be something they tried, and maybe they enjoyed it, but for reason or another, they moved on to something else.”

Perhaps, but not too many of those activities can evoke the same kind of emotions — and the same kind of language used by those who have experienced flight.

As Greco said, “it’s like magic when that plane lifts off the ground.”

George O’Brien can be reached at [email protected]

Health Care Sections

On the Home Front

Holyoke Soldiers’ Home resident Ted Dickson

Holyoke Soldiers’ Home resident Ted Dickson

Opened in 1952 to provide long-term care to those who served in the war to end all wars, the Soldiers’ Home in Holyoke has continued to be a solid option to those who have served in all the wars since, and in peacetime as well. The 24/7 care is complemented by a unique environment that brings veterans together, recognizes them for their service, and gets them out into the community. Said its new superintendent, “every day is Veterans Day here.”

 

Bennett Walsh was searching for some words he thought he could sum up the purpose, or mission, of the Soldiers’ Home in Holyoke and, more importantly, what it means to the veterans who reside there and their families.

He eventually summoned the phrase ‘safety net,’ and would use it several times in the course of a discussion about this state-funded long-term-care facility’s past, present, and likely future. And in many ways, that works.

“People come here because, for one of a variety of reasons, the family cannot provide the 24/7 care that their loved one needs,” said Walsh, a retired Marine lieutenant colonel who was named superintendent of the facility just before Memorial Day last May. “We’re a facility that can provide that. In many cases, a husband loses his wife, and she was the primary caregiver. Now that she’s gone, there’s no one in the family that can care for him 24/7. Every veteran here has a different story, but it all starts with a need that we can meet.”

But to those who call this facility home, it is much more than a safety net. For some perspective, BusinessWest talked with Ted Dickson, a submariner who served on the USS Snook, a nuclear-powered Skipjack-class vessel, during the Vietnam War. He suffered a brain aneurism two years ago, underwent surgery at Leahy Clinic, recuperated at several hospitals, and then spent some time in a local nursing home.

It was that last stop that he used as a launching point for his comments about the Soldiers’ Home, which he moved to roughly a year ago.

“I didn’t like that experience at all,” he said of his time in the nursing home before quickly changing the subject to his present surroundings. “It’s much different here … you have the freedom to do what you want, and there are so many activities. But you’re also surrounded by other people who served, and it’s great to be around these people.”

Elaborating, he said that, while the more than 250 veterans living at the facility share a number of common threads and can — and do — share many war stories (in this case, in a literal sense), that’s just part of the equation.

Other parts include the atmosphere, the camaraderie, the compassionate staff, the myriad activities the veterans can participate in —Dickson himself partakes in everything from photography to watercolor painting — and the many events, on site and off, that those at the Soldiers’ Home become part of.

Indeed, they don’t celebrate Veterans Day at the facility, said Walsh; instead, they commemorate what has become known as ‘Veterans Month.’

“Actually, every day is Veterans Day here,” said Walsh, adding that this mindset, or operating philosophy, if you will, is one of the reasons why the facility is a popular choice for those who have served, and their families.

“Every day in November, there was something going on — not only here at the home, but also out in the community that our veterans were asked to attend,” he said while trying to explain some of the many elements that set this facility apart. “It was heartwarming to see the amount of outpouring from all the different groups in the community; the message was clearly sent that our veterans are not forgotten.”

But while the Soldiers’ Home, opened in 1952, has a proud history, a mission that clearly resonates, and a seemingly solid future, there are challenges, said Walsh, whose successor left the facility due to what he considered weak support from the state, compared to what it provides to a much larger sister facility in Chelsea.


List of Home Care Options in the Region


Walsh believes the Holyoke facility is adequately funded — “could I use more money? Ask anyone that question, and they would say ‘yes’” — and that the challenge is to make the most of the resources it has and create greater efficiencies, especially since the facility is now nearly 65 years old and certainly showing its age.

“We have to do better and be smarter,” he explained, adding that this mindset has many components, including greater use of clean energy. “We need to ensure that we’re using every dollar properly because, while this facility has great bones and great structure, when it reaches this age, there are challenges.”

For this issue and its focus on healthcare, BusinessWest visited the Soldiers’ Home and talked with its new superintendent to gain some perspective on its unique mission and how it carries out that all-important assignment.

Branch Office

Walsh is in the process of having his office painted, and one of the first steps in that process is to take down much of the collection of plaques, pictures, awards, and other items he’s collected over the years.

Collectively, they tell quite a story, one of a 25-year career in the Marines that saw duty with each of that branch’s fabled divisions and in nearly all of the notable hot spots since the early ’90s.

Indeed, he was an infantry platoon commander in Mogadishu, Somalia and completed three tours of duty in Iraq and one in Afghanistan. He was stationed on Okinawa when a tsunami slammed into Northern Japan in 2011, and was among those troops assigned to aiding in the recovery from that disaster.

“I was stationed there for 30 days and could feel the aftershocks,” he recalled, adding that, when his time with the Marines ended early last year, he was faced with the often-challenging assignment of determining what comes next. As he looked back, he said that administering a long-term-care facility for veterans wasn’t exactly on his immediate radar screen.

Bennett Walsh

Bennett Walsh says the Soldiers’ Home has effectively served as a safety net for veterans for nearly 65 years now.

In fact, one of his first interviews was with MGM concerning a possible security-consulting assignment with the casino due to open in September 2018, and another concerned a similar assignment with United Technologies.

But upon hearing about the opening at the Soldiers Home, and with some prodding from family and friends, he decided to explore that option.

“I was actively interviewing for life after the Marine Corps — the next act, as I like to say — and I was approached about this position, which appealed to me because I would get to work with veterans,” said Walsh, who is now serving on the home front, in every sense of that phrase.

Since arriving, he’s spent the requisite considerable amount of time and energy needed to acquaint himself with everything from the staff of 300 to the veterans themselves (he knows most all of them on a first-name basis), to the facility’s rich history.

Relating some of the latter, he said the facility — a converted mental-health hospital built on a former apple orchard on a hill on Cherry Street with a commanding view of the Paper City — was built with the intention of serving the nation’s many World War I veterans, who, by the early 1950s, were likely in their 60s or 70s.

Over the years, the composition of the group residing in the home has naturally changed, and it continues to do so, said Walsh, noting that, while the bulk of current veterans served in World War II or the Korean War, there are a large number of Vietnam War vets, now in their early 60s at the youngest, as well. And there are many who served in peacetime in various locations around the world.

“Overall, it’s a very intriguing mix of people, and what they all have in common is that they served their country,” said Walsh, adding that the average age of the residents, as it is in most long-term facilities, is just over 80.

Most are from Western Mass., which is the unofficial service area of the Holyoke facility, he went on, adding that this means all four counties. But some are also from the central and eastern parts of the state as well.

The home, which serves more than 2,000 veterans a year through a host of inpatient and outpatient services, including dental and lab work and a pharmacy, is generally fully occupied, and there is a waiting list.

All branches of the service are well-represented, said Walsh, referring to the Army, Navy, Air Force, Marines, Coast Guard, and Merchant Marine. And veterans currently in residence have taken part in a host of landmark battles and campaigns, including Pearl Harbor, the Battle of the Bulge, the Normany invasion, and the Manhattan Project that brought about the atom bomb.

“There is a lot of history represented here,” said Walsh.

Most veterans will spend two to three years at the facility, on average, he said, adding that veterans are charged $30 per day ($900 per month) to stay there, with most of the costs offset by veterans benefits.

Battle Plan

As noted earlier, the care provided at the Soldiers’ Home is 24/7 in nature, which makes the facility similar to a typical long-term-care facility.

But, given the unique nature of the client base, that is where most of the comparisons end, said Walsh.

Indeed, while each of the veterans living there has a story — both in terms of their service to their country and how they arrived in Holyoke — that is in some way different, there are those abundant common denominators, especially a desire to be among fellow service men and women and enjoy a host of programs and activities simply not available at a traditional nursing home.

‘Veterans Month’ is just part of that equation, Walsh said, adding that there are events all year, and a number of special programs (including successful efforts to make the home a voting place last November) designed to make sure that veterans and their service are not forgotten.

That includes those who fought in what some have come to call the ‘forgotten war,’ the one waged in Korea just as the Soldiers’ Home in Holyoke was opening its doors.

“This year they marked the 50th anniversary of the Vietnam War, and there were special pins made up for all our Vietnam veterans,” he explained. “But we made the decision that we didn’t want to forget the Korean War veterans, so we made up special pins for them as well and had a ceremony earlier this month.”

It was this unique environment and focus on veterans that certainly appealed to Dickson, 73, whose story, at least the the chapter relating to the Soldiers’ Home, began a few years ago, when, as he colorfully put it, “my wife thought I was acting a little wacky.”

Her instincts proved correct, because an MRI revealed an aneurism, which led to surgery at the Leahy Clinic that “took a chunk out of my head and pulled out the aneurism.”

As Dickson said, his stay in a traditional nursing home was not enjoyable, and an examination of options revealed that the Soldiers’ Home was one of them, and he took full advantage of that opportunity.

“It’s been a super experience — it’s nice to be in the middle of a group like that,” he said, adding that, while he’s receiving care, he likes to give back — to both those providing the care and the community at large, through everything from his photography to events for veterans in area cities and towns.

The goal moving forward, said Walsh, is to simply write more stories like Dickson’s, an assignment that comes with many challenges.

And that’s why another of Walsh’s first priorities is to create a long-term strategic plan for the facility, one that will ensure that it can live up to its unofficial operating slogan, “providing quality care with honor and dignity.”

“You have to look forward because, if you don’t, you’re not looking ahead,” he explained. “A big part of our five-year strategy is to make better use of our existing resources.”

Soldiering On

On the day he talked with BusinessWest, there was a Santa Claus suit hanging on a rack in the corner of Walsh’s office.

He acknowledged that, in his present role, he wears many different hats — and in this case, a red wool one, as he distributed gifts to veterans and their family members at the annual holiday party.

The Santa suit — not to mention the jacket and tie he wears most days — is quite a departure from the Marine camos he’s been wearing for more than half his life. But he sees it simply as service, or, to be more precise, as a continuation of service, to both the country and others who have answered the call.

Providing that service in the form of a unique environment featuring specialized 24/7 care is what the Soldiers’ Home is all about. And that’s what makes it a safety net, but also much more.

Just ask Ted Dickson — or anyone else who calls this place ‘home.’

George O’Brien can be reached at [email protected].

Daily News

WARE — Community outreach has been part of the mission of Country Bank since its inception in 1850. Now, during this season of giving, the bank announced its support to organizations whose missions are similar — helping friends and neighbors in area communities.

Recently, donations were made to local senior centers and food pantries within the Country Bank market area, totaling more than $66,000. These donations are made without restriction for those necessary items that may not be met within annual budgets.

“We have been contacted by directors of the centers with comments such as, ‘now we can afford to get that new refrigerator we have been needing all year,’ or ‘now we can fill our shelves with items that so many local families are in need of,’” said Shelley Regin, the bank’s senior vice president, Marketing. “Supporting organizations such as the senior centers and food pantries is a way for us to reach many families in a meaningful way, and we are very pleased to be able to assist in this way.”

In addition to its monetary gifts that are made annually, Country Bank also sends teams of volunteers to help out at events such as the Ware Community Thanksgiving Dinner, or serving dinner at Friends of the Homeless and Trinity Episcopal Church’s monthly community dinner. In the coming weeks, they will also be seen throughout the area ringing the Salvation Army bell.

The bank’s volunteer team keeps busy throughout the year, Regin said, but during the holiday season, there is always an extra-special feeling for them when they give back to their towns.

Manufacturing Sections

Turn of the Screw

Sam Everett and Almeiro Serena say managers walk through the OMG plant

Sam Everett and Almeiro Serena say managers walk through the OMG plant several times a day to talk to employees and ensure there are no problems.

Hubert McGovern says people might wonder why a company would choose to manufacture screws in Agawam when they could be made far more inexpensively overseas.

“Twenty years ago, someone asked our board of directors why we hadn’t moved to China,” McGovern, president of OMG Roofing Products, told BusinessWest. “Many manufacturers have moved jobs overseas, and it’s no different in the screw business. But that’s not our story.”

Indeed, this story is a unique and a distinctive saga of success. OMG Inc. has created a line of specialty systems and products that have set it apart from its competitors, established a global presence, and recorded sales that totaled $275 million in the past year. Its products include screws for commercial roofing, hidden-fastening systems for residential decking and trim, hot-melt adhesive systems, log home fasteners, and insulation adhesives and related products used in the commercial and residential construction business.

“We’ve had a more than 10% annual compound growth rate since 1995,” McGovern said, adding that the company is a subsidiary of Handy & Harman Ltd., which is publicly traded on the NASDAQ Capital Market under the symbol HNH. “We make more than one billion screws per year, process approximately 150 pounds of steel every day, and consume 36 million pounds of carbon steel wire every year.”

The company’s growth and culture has been painstakingly crafted. Although safety is its top priority, the company is well-aware that its employees have played an enormous role in its success, and a great deal of time and energy are focused on ensuring they have opportunities to grow personally, financially, and professionally.

“People are the most important part of our company; we want our employees to be successful,” said McGovern. “We believe if they succeed and get ahead financially, they will feel good about working here, which will help the company do well and move forward. We know that our employees are behind all of our efforts.”

He added that, since stress can hinder performance at work, OMG has put programs in place to alleviate it that address wellness, physical health, and financial matters.

These include free exercise classes conducted in a large conference room or at a local gym during lunchtime and at the end of the day, periodic fitness and wellness challenges with awards, and a plethora of program offerings that range from swimming to yoga to TRX classes to accommodate people of different fitness levels.

Each year, the company also stages an ongoing series of events ranging from holiday lunches to raffles for highly sought-after sports-related tickets. including Patriots games and even the World Series.

“We go above and beyond to give people experiences they wouldn’t normally get,” McGovern said, before borrowing the well-known phrase “people don’t care how much you know until they know how much you care.”

Employees at OMG Roofing Products

Employees at OMG Roofing Products show off medals they won at a recent company fitness challenge.

OMG also offers Dave Ramsey’s Smart Dollar financial-wellness program free to its employees. It consists of 17 videos focused on personal finance that can be viewed online. Each one is about a half-hour in length, and topics range from budgeting to investing.

“Several people have been able to reduce their debt because of this program,” McGovern noted.

Professional development is ongoing, takes place on site and off, and is another important element of the company’s success. “We encourage people to push themselves, learn new skills, and take their own personal development to the next level by building on their strengths,” said Director of Communications Sam Everett, adding that the company also offers tuition reimbursement.

An employee of the month is also recognized; people can nominate themselves or their peers, and the winner (sometimes there are several a month) receives a jacket and monetary award.

Open dialogue and communication at all levels of the organization are an important part of the company’s culture; there are daily gemba walks through the factory to keep managers abreast of what is taking place at the manufacturing level.

“We’re always looking for ways to help people achieve their personal goals,” said Sarah Corrigan, director of Human Resources.

For this edition and its focus on manufacturing, BusinessWest looks at other measures that have helped OMG become a leader in the roofing and fastener industry, as well as what it has done to sustain that success.

Through the Roof

OMG was started in 1981 by Art and Esther Jacobsen, who named their business Olympic Fasteners Inc. They bought and sold screws for the commercial roofing industry, and in 1984, after experiencing great success, they moved the firm to Agawam and began manufacturing their own line of fasteners.

In 2000, the company name was changed to OMG Inc., and since that time, it has continued to grow by expanding the product line as well as its geographic footprint.

Today, the company employs more than 500 people, operates four manufacturing plants — in Agawam; Addison, Ill.; Arden, N.C.; and Rockford, Minn. — and has warehousing and distribution centers in Massachusetts, North Carolina, Illinois, Nevada, Canada, China, and Europe. It also has a team of nearly 60 field-sales representative across the country and in China and Western Europe.

However, the majority of employees work at the company’s headquarters in five buildings that contain 445,000 square feet, including 20,000 square feet of office and warehouse space in different areas of Agawam Industrial Park.

Since its beginnings, the business has been split into two divisions. The first is roofing products; that division specializes in insulation and membrane-fastening systems, roof-insulation adhesives, retrofit roof drains, pipe supports, as well as engineered edge-metal systems, and innovative productivity tools for low-slope commercial roofing applications.

Its second division is called FastenMaster, which makes a wide range of fastening systems and tools for residential applications.

Much of the firm’s ability to continue to compete in a global market is due to its product-development teams, which have created unique offerings.

They include RhinoBond, an advanced insulation and membrane attachment system based on induction technology that uses the same fastener and plate to secure both the insulation and waterproofing cover to a roof without penetrating the roofing material.

“We took induction technology and turned it into a tool to install commercial roofs,” Everett said, explaining that screws and washer plates are used to hold down insulation on roofs. The roofing material is placed on top of the insulation, then an induction tool is used to heat up the plates, bonding them to the membrane cover layer and holding the roof in place.

“Historically, insulation had to be screwed in place through the roof membrane or the waterproofing layer. But this product eliminates the need to poke holes in the roof, and because the attachment points are spread evenly across it, each fastener has to do less work to keep it in place when the wind blows,” Everett said, noting that the system is gaining popularity, and demand for it is growing.

Another product created by the FastenMaster division is its Cortex Hidden Deck Fastening System, which is used for PVC trim and on decks made of composite materials, such as Trex, to hide fastener heads so they are virtually invisible.

“We developed a screw called Trap-Ease with an integrated bit system that sets the screw depth and allows each screw to be covered with a plug stamped out of the exact material as the decking or trim,” McGovern said. “The product is gaining a very high market share and can also be used to secure trim on a house and the corners of moulding.”

He told BusinessWest that OMG practices lean manufacturing, which is a method of continuous improvement to eliminate waste and improve processes.
“It relies on participation by the entire organization,” he explained. To that end, small groups of employees are pulled from different departments on an ongoing basis to address problems and figure out how a process can be improved, which sets OMG apart from its competitors.

“The philosophy behind lean manufacturing has to be driven over several years to see results; it’s a journey that never ends,” McGovern added, noting that company officials also meet with employees in groups of 40 or 50 several times a year to communicate goals and performance initiatives.

The company is actively recruiting for 30 positions and plans to add an additional 20 jobs over the next several months; new positions will open in part due to a $15 million expansion underway in Agawam that will allow OMG to heat-treat its products in house instead of outsourcing the work.

A building that was used for warehousing is being converted into an area where the heat-treating can take place. Everett said the warehouse has been moved into space the company rented in the industrial park.

On Top of Things

OMG owes its success to its culture and efforts to set the company apart from competitors. And it has done well; it is the largest roofing-fastener supplier for commercial roofs in the country, and more than 65% of all commercial, industrial, and institutional buildings in the U.S. have one or more of its products on their roof.

“We’re a U.S. manufacturer, which is a pretty rare entity, so we have had to do something substantially different than just making screws and selling them,” McGovern noted. “We’ve focused on innovation, operational excellence, marketing, and creating a strong sales culture.”

And, of course, developing the people behind the scenes who are, after all, the driving force that has helped OMG secure its business in a rapidly changing world, and stay on top of things, as they say in the roofing business.

Columns Sections

Seven Keys to a Successful Nonprofit

By Christopher D. Marini, MSA, MOS

Christopher Marini

Christopher Marini

With an increased regulatory environment and constant pressures to maximize revenues, operating a fiscally successful nonprofit organization can be more challenging now than ever before. There are many actions, both big and small, that can be taken to ensure an organization is operating as effectively as possible.

I’ve selected seven keys to discuss that can help your organization in the years to come.

An Investment in People

In an industry that’s so intently focused on varied sources and levels of funding, it’s good to remember that an important asset of any organization is its staff. Here are some points to consider:

• Having a solid management team is particularly important because their attitudes permeate through all levels of the organization. To aid them, look for trainings or webinars that can help management develop their leadership abilities. With motivated, inspiring, and knowledgeable leaders at the helm, staff are more likely to be inspired to work with passion.

• Any time is a good time to perform an analysis on your hiring process. Is your new-hire training standardized, and does it help introduce staff to the culture of the organization in addition to position-specific training?

• Keep an eye out for that shining star of an employee that shows aptitude for future growth and leadership. If you can provide him or her with an opportunity to develop their skills, you will develop a pipeline for strong leadership. This form of succession planning can help the future continuity of the organization.

• Keeping employees and staff engaged and motivated is always a challenge. Are your organization’s raises and promotions based on measurable merit, whereby those employees who best meet the desired criteria of success are rewarded for their efforts? Doing so will keep your best and brightest engaged and set an example for other employees.  A consistent method of evaluating the success and performance of your employees is a great foundation.

Having an Involved Board

Having a diverse and knowledgeable board of directors is a tremendous advantage. Be sure to tap into their unique skill sets and contact networks to maximize their value. Be open-minded about ideas they have, and assist them in organizing periodic meetings to discuss big-picture items such as programs, investments, budgets, legal issues, and other high-level or important items that may require attention.

Public Image

Public image and recognition are crucial to obtaining donations, funding, and support from your local community. Consider evaluating your current marketing efforts critically to determine whether your approach is earning you the recognition needed to support your program. You likely have a wide range of tactics available to you — press releases, networking, speaking opportunities, social media, and a website.

However, simply having these things in place does not breed efficacy in and of itself, and, unfortunately, marketing is often the last thing on the minds of busy and inundated nonprofit leaders.

First, it’s important to clearly define your intended audience. All too often, organizations take a very broad approach without first considering the profile of their audience. It’s imperative to know who your audience is before engaging in public relations.

Next, consider whether your outreach initiatives are using resources effectively. Here’s an example: your organization is engaging in speaking events to garner support and find new volunteers for summer-camp programs your organization runs for area youths. However, your current speaking engagements at local Rotary clubs and chambers of commerce aren’t yielding the number of volunteers you’d hoped for. In this case, you might consider alternative audiences like church community-service groups, student organizations on college campuses, or other community-based groups whose mission better matches the profile of your ideal volunteer. The idea here is to think critically on every mode by which you communicate to determine if alternate approaches might be more efficient or effective.

Utilizing Volunteers

An excellent method of keeping costs down, while still getting work done, is utilizing volunteers. In order to attract and retain volunteers, it is important that the community is aware of the existence of your organization and cares about its mission, as noted above. If either of these criteria is not met, obtaining volunteers will prove to be a challenge.

Once volunteers are on board, it is imperative to use their time well.  When they arrive, ensure clear expectations are set, while at the same time making the process fun and convenient. If a volunteer has a good first experience, they are more likely to come back and even bring a friend.

Always show appreciation for their time and energy. Some organizations will even buy small gifts or hold an annual reception for volunteers.

Diversify Funding Sources

Most people have heard the adage “don’t put all your eggs in one basket.” When nonprofits rely too heavily on one type of grant or donor, they create a concentration that could potentially be detrimental if they lost this key revenue source. Most nonprofits already have a good handle on garnering cash donations from individuals and businesses, but here are some other sources that may not have been considered yet:

• One way of giving that is becoming more popular is making a charitable donation from a retirement account. Amounts attributable as qualified charitable distributions will not be included as taxable income to the individual.

• Non-cash gifts or trade can also be helpful for certain organizations.

• Charitable gift annuities are a good way to gain immediate revenue while offering tax advantages to the donor.

• Encourage people to name your nonprofit as a beneficiary in their wills or through tax-beneficial methods such as charitable remainder trusts. A good public image and mission will make this easier.

• Special events are a great way to generate additional revenue in a fun setting.  It is also an excellent way to have direct face time with donors.  Examples of popular special events include golf tournaments and annual galas.

Know the Rules

Nonprofits are highly regulated, and the rules are constantly changing. There are many annual filing requirements, and audits are a requirement for organizations with certain amounts or types of government funding. Regular communication with your accountants and attorneys is always a good place to start.

Additionally, consider sending certain staff to external trainings or seminars to help them stay on top of what they need to know to successfully perform their job.  Further nonprofit information can be obtained at www.mbkcpa.com/category/non-profit.

Mergers

While it is a word that some organizations dread, mergers can sometimes be a useful tool. Oftentimes, a region may have too much direct competition for resources, or a key executive director will retire or accept a position elsewhere. In instances where continuity seems troublesome, mergers can be an effective way for organizations of similar missions to come together for a common good.

Mergers can help centralize and combine resources, leading to a better financial position and the ability to spread the organization’s mission to a larger population.

In Conclusion

Running a fiscally successful nonprofit organization ultimately comes down to the quality of the people involved and the programs it operates. With knowledgeable employees, involved board members, and motivated volunteers, your nonprofit will be able to keep a positive public image and be in a good position to maintain the proper funding and regulatory compliance necessary to ensure future continuity and fiscal success. u

Chris Marini is a senior associate with the Holyoke-based public accounting firm Meyers Brothers Kalicka, P.C.; (413) 322-3549; [email protected]

Departments People on the Move
Maureen Sullivan

Maureen Sullivan

The Springfield Regional Chamber of Commerce announced that Maureen Sullivan has been named its Director of Marketing and communications, effective Dec. 1. Sullivan will be responsible for the strategic direction, development, management, and implementation of all aspects of marketing, public relations, social media, media relations, and communications efforts. She replaces Nancy Creed, who assumed the role of chamber president in August. Sullivan comes to the chamber with extensive marketing and communications experience, most recently as president of the Maureen Sullivan Media Group, an advertising and marketing firm focused on developing branding, marketing strategies, advertising, and event marketing. Prior to her founding her own business in 2013, she served as the marketing director for the Republican, where she directed corporate and internal communications, community engagement, loyalty programs, and sponsorships. Before being promoted in 1999 to marketing director, Sullivan served as the newspaper’s promotional manager, responsible for all internal communications, advertising sales, and event marketing. Sullivan is the founder of “Girls Just Wanna Have Fun,” a successful, award-winning event series for women. She produced and managed the series of events attended by more than 2,100 women, launched its profitable merchandise line, and launched its digital and print publication with a reach of 376,000. Sullivan also produced an award-winning television commercial and has been named one of the Top 10 Women in Business by the Women Business Owner’s Alliance. Before joining the Republican, Sullivan served in similar capacities with the Hartford Courant and the Transcript-Telegram in Holyoke. She is a board member of Unify Against Bullying, a nonprofit that raises money to fund anti-bullying projects in schools; a former member of the Holyoke Cultural Council appointed by Mayor Alex Morse; and a former board member with the Newspaper Assoc. of America and the Advertising Club of Western Massachusetts. She is a graduate of UMass with a degree in journalism and communications.

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Andrew Steiner

Andrew Steiner

Andrew Steiner has been named Executive Director of JGS Lifecare’s Leavitt Family Jewish Home (JNH). He brings more than 20 years of diverse experience improving the quality of care and quality of life of seniors. He will be responsible for the day-to-day management of the Joint Commission-accredited, 200-bed, long-term-care nursing home located in Longmeadow. Before joining JGS Lifecare, Steiner served as president of Sycamore Health Care Consultants, LLC, a consulting firm specializing in senior housing and health care, policy and compliance, reimbursement programming, healthcare technology integration, operations and turnaround management, marketing, and real-estate investment. In addition, Steiner has served as the executive director of the 205-bed Abbott Terrace Health Center in Waterbury, Conn. In this role, he implemented and managed programs for residents with Alzheimer’s disease and related dementias, pulmonary rehabilitation, and cardiac care management. He also developed and implemented partnerships with regional hospital networks and delivered significant improvements in patient care and customer-service outcomes. Prior to this, Steiner served as director of Strategic Planning for National Health Care Associates in Wethersfield, Conn., coordinating business planning and strategies for more than 40 skilled-nursing facilities in six states with more than 4,000 beds under management. “Andrew clearly brings to JNH a wealth of administrative experience in clinical, long-term, and sub-acute settings, as well as a diverse programming background,” said Martin Baicker, president and CEO of JGS. “His wide-ranging skills and expertise will be a critical asset to JNH as we introduce the patient-centered ‘green house’ model of care in our nursing home over the next few years. We feel confident that, under his leadership, this new range of service will continue to grow our legacy of more than a century of proud caretaking, and fulfill our mission to provide quality eldercare services to the people of our community.” Steiner teaches health systems management at the University of Connecticut School of Business. He is also active on many local boards and organizations, including the Jewish Federation of Greater Hartford and Hartford Hospital, and has served the Florida Health Care Assoc., the Illinois Department of Professional Regulation, and Dominican University. Steiner holds a master of public health degree in community health sciences and gerontology from the University of Illinois at Chicago, and a bachelor’s degree in business administration, emphasis in marketing, from the Kogod School of Business Administration, American University, Washington, D.C. He is licensed as a nursing-home administrator in Connecticut and Massachusetts.

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Western New England University President Anthony Caprio announced the appointment of two new faculty members in the University’s School of Law:

Mark Worthington

Mark Worthington

Mark Worthington is serving as the Director of Elder Law and Estate Planning Program in his new position in the Western New England University School of Law. Worthington has been in private practice exclusively in special-needs law, elder law, and estate planning for the past 24 years. He has been a member of the LLM faculty as an adjunct since the program’s inception. He is widely recognized as a national leader the field of elder law, having lectured and written for the National Academy of Elder Law Attorneys. Worthington is a graduate of the University of Rochester, Northeastern University School of Law, and Boston University School of Law. As adjunct faculty, he has been teaching courses in Medicaid Planning and Planning with Grantor Trusts.

Henry Boroff

Henry Boroff

Henry Boroff has been a visiting professor and jurist in residence at Western New England University School of Law since July 2016, and previously an adjunct professor at the law school since 1996. From 1993 until his retirement in 2016, he served as a U.S. bankruptcy judge for the District of Massachusetts, handling cases throughout Massachusetts, as well as in New Hampshire and Rhode Island. Boroff was chief judge of the Massachusetts Bankruptcy Court from 2006 until 2010, and served from 1996 through 2016 an appellate judge on the Bankruptcy Appellate Panel for the First Circuit. He is a graduate of Boston University and Boston University Law School, and teaches courses in Bankruptcy and Secured Transactions.

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Anne Stout

Anne Stout

Anne Stout has recently been appointed Director, Business Development, for Webber & Grinnell Insurance. In this role, she will build market position by locating, developing, defining, and acquiring new clients. Having previously worked at Toole Insurance and Pitney Bowes Inc., Stout has more than 20 years of success in marketing and consistently strives to maximize the reach, efficiency, and business impact of strategic relationships. In keeping with the agency’s mission, she is committed to the community. She has held roles as vice president, Membership for Berkshire Business and Professional Women and served on the United Way resource development committee.

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David Griffin Sr

David Griffin Sr

The Dowd Insurance Agencies announced that David Griffin Sr. was selected as Treasurer for the new Pope Francis High School board of directors. Pope Francis High School is a faith-based, college-preparatory school serving grades 9-12, formed through the merger of Cathedral and Holyoke Catholic high schools, and currently operating out of the former Holyoke Catholic building. A new, state-of-the-art facility is under construction on Wendover Road in Springfield and is slated to open for the 2018-19 academic year. “I have strong ties with both legacy schools — I’m an alumnus of Holyoke Catholic, and three of my children were educated at Cathedral,” Griffin said. “Participating on the new Pope Francis High School board is one way I can help ensure that Catholic secondary education remains a viable option here in the Pioneer Valley.” Griffin is a principal and the executive vice president and treasurer of the Dowd Insurance Agencies. He has more than 35 years of experience in the insurance industry. He is a licensed insurance advisor as well as a certified insurance counselor. Griffin is also very active in the community. He has served as president of the West Springfield Chamber of Commerce, West Springfield Rotary, Holyoke St. Patrick’s Parade Committee, Springfield Country Club, Hampden County Insurance Agents, and chair of Mont Marie Health Care Center.

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Richard Sawicki Jr.

Richard Sawicki Jr.

Richard Sawicki Jr. has been elected President of the 1,700-member Realtor Assoc. of Pioneer Valley. The election took place at the association’s annual membership meeting held earlier this month at the Delaney House in Holyoke. Sawicki is office manager and real estate sales agent with Sawicki Real Estate in Amherst. As president, he will oversee the association’s activities and
operations, including meetings of the board of directors, and act as a
liaison to the association’s various committees. He is the official spokesperson of the association on issues related to the real-estate industry and the local housing market. The other 2017 officers and directors are Edward Alford, President-elect; Kelly Bowman, Treasurer; Susan Drumm, Secretary; and Lou Mayo, Immediate Past President. The directors include Elias Acuna, Suzi Buzzee, Shawn Bowman, Peter Davies, Janise Fitzpatrick, Ray Hoess-Brooks, Susan Rheaume, and Russell Sabadosa.

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Stacey Price has been hired as director of development and marketing at Dakin Humane Society, according to Executive Director Carmine DiCenso. Price will oversee development and marketing efforts for the organization, which has two adoption centers in Leverett and Springfield, as well as a community spay/neuter clinic at the latter location. She will focus on donor and community relations and pursue strategic partnerships that will enable Dakin to continue to innovate while serving the needs of animals and the people who care for them in Western Mass. and beyond. Price was formerly the interim executive director and development director at Gifford Cat Shelter in Brighton, where she served as a funding strategist. Prior to that, she was the capital campaign manager for the EcoTarium in Worcester, and animal welfare director at Kitsap Humane Society in Silverdale, Wash. Price is a member of the Society of Animal Welfare Administrators and was part of the Spay Worcester Task Force. She received a Who’s Who 40 Under 40 award in 2010 from Kitsap County, Wash., and earned an MBA from Clarkson University in Potsdam, N.Y.

Departments Picture This

Email ‘Picture This’ photos with a caption and contact information to [email protected]
A photo essay of recent business events in Western Massachusetts December 12, 2016

Service Above Self

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Last month, the Springfield Rotary Club staged its annual Service Above Self luncheon at the Basketball Hall of Fame, an event where two individuals, one regional and one national, are honored for their work for and within the community. Honored this year were NBA great (and Hall of Famer) Spencer Haywood and Susan Jaye-Kaplan, founder of Link to Libraries and GoFIT. Top to bottom: from left, Lamont Clemons, first vice president of the Springfield Rotary Club, Frank Colaccino, CEO of the Colvest Group, Springfield Mayor Domenic Sarno, and Haywood; Basketball Hall of Fame President and CEO John Doleva, right, with the two honorees; state Sen. Eric Lesser presents Jaye-Kaplan with a commendation from the state for her work within the community.

Daily News

SPRINGFIELD — The Springfield Regional Chamber will kick off the new year with high energy and humor as it presents “Dr. Steve Sobel’s Prescriptions for Success, Happiness and Humor” at its January Business@Breakfast. The first breakfast of 2017 will be held on Wednesday, Jan. 4 from 7:15 to 9 a.m. at the Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield, and is sponsored by United Personnel.

Sobel is known for his engaging and uplifting presentations. Heading into a year of uncertainty, Sobel will show attendees how resilience, humor, and passion can help them embrace 2017 and its myriad changes and challenges. Attendees will bring new ideas and energy back to their organizations, businesses, and personal pursuits. Guests will leave Sobel’s presentation inspired to go beyond what they think they are capable of, get past limiting fears and beliefs, and deal proactively with change and adversity.

The breakfast will also recognize Anne Thomas, new president and CEO at Glenmeadow.

Reservations are $22.50 for Springfield Regional Chamber members in advance ($25 at the door) and $30 for general admission in advance ($35 at the door). Reservations can be made in advance online at www.springfieldregionalchamber.com or by e-mailing [email protected].

Daily News

HOLYOKE — Holyoke Community College (HCC) is about to embark on a two-year, $43.5 million renovation project that will transform the look, feel, and organization of the campus.

The HCC Campus Center is scheduled to close Feb. 3, 2017, and construction will begin soon after. When it reopens in 2019, college officials say, the building will be a place that truly lives up to its name.

Originally known as G Building, the sloping, three-story concrete structure sits in the middle of the campus between an intermittent stream choked with invasive plants and the HCC Courtyard. Since it opened in 1980, the Campus Center has been plagued by water leaks. Projects that would have waterproofed the building have been delayed since at least 2008.

“The main impetus for this is to get the building watertight,” said interim HCC President Bill Fogarty. “Then we also wanted to do things that will improve the operation of the building and make it a real campus center.”

The state Division of Capital Asset Management and Maintenance is in charge of the project. Walsh Brothers Construction of Boston has been hired as the general contractor. The state has already allocated $8 million for the current fiscal year to begin the project, with the remainder of the funding to follow, Fogarty said.

The key features of the project include squaring off the building’s sloping façade and giving the entire building given a new exterior shell that will make it both weathertight and energy-efficient.

The squaring off and the addition of large windows on its eastern side will give the building a look that complements the adjacent Kittredge Center for Business and Workforce Development, which opened in 2003. About 9,000 square feet of space will be added to the current 58,727.

A glass atrium will be added to the west side of the building, covering a set of double stairs that descend from the lower courtyard into an area known as the ‘pit’ that now serves as the main entrance to the food court and cafeteria. On the east side of the building, the open balcony on the second floor will be enclosed, adding extra interior space to the student dining area.

The first floor of the Campus Center, on the side facing Homestead Avenue, will become the new ‘front door’ to the campus, accessed by a bridge to be built over a restored Tannery Brook. HCC Admissions, Assessment Services (college placement testing), and the ACT Center (Advising, Career and Transfer Affairs) — now in the Frost Building — will relocate to a new Welcome Center. Admissions will have a dedicated parking lot, and a separate, college-funded project will reconfigure traffic flow, creating a new bus drop in the front of the campus.

The Campus Store (formerly the College Bookstore) will move from the first floor to the second floor, on the same level as the food court and cafeteria. The second floor will include programs and departments focused on student engagement, including Student Activities, Student Clubs, and Multicultural Academic Services (MAS), which are being relocated from other parts of the campus.

“The whole idea of bringing the Campus Store up to the second floor, so that it’s on the same level as dining services and Student Activities, really makes sense in terms of foot traffic,” said Fogarty. “They all complement each other. It will give it a real feel of a campus center.”

Academic classrooms at the north end of the second floor will be opened up to make more room for student-engagement areas. The layout, both on the first and second floor, will be more open and airy, with glass walls and doors separating offices and community spaces.

“It’s going to look different, much more open and inviting, not so much offices and chunked-up spaces like we have now,” said Michelle Snizek, director of Retention and Student Success. “The idea is to create engaging and alluring spaces — we’re calling them pods — where students can come and charge up their cell phones and do their work.”

The third floor will remain the Media Arts Center. In preparation for the renovation, the Electronic Media Program is already operating in its temporary home on the first floor of the Donahue Building.

The HCC Campus Store will temporarily relocate to the Donahue Building, with a focus on retail merchandise and school supplies. Textbook sales are now being handled by HCC’s online partner, MSB Direct.

The HCC cafeteria will remain open in its present location for the first two weeks of the spring semester. The Subway franchise now in the food court is being moved to the second floor of the Frost Building. Food service will be handled by increased offerings at the POD concession area on the first floor of Donahue, and the Forum Café on the second floor of the Fine & Performing Arts Building, and by the addition of high-end vending machines in the Kittredge Center and Bartley Center. When not in use for special events, the Picknelly Dining Room in the Frost Building will be open for students who want to sit and eat.

After the Culinary Arts program moves off campus into the new hospitality and culinary-arts center in downtown Holyoke, HCC Dining Services will be serving a larger menu of freshly cooked food for purchase in the dining room. In the renovated Campus Center, the food court and cafeteria will return to their present locations with a new look and configuration.

Daily News

HOLYOKE — The Greater Holyoke Chamber of Commerce gave its 2016 Chamber Ambassador of the Year Award to Katherine Buckley, personal customer service representative at Goss & McLain Insurance.

“It is our privilege to honor Katie Buckley for her volunteer efforts on behalf of the Greater Holyoke Chamber of Commerce,” said Kathleen Anderson, chamber president. “We value her enthusiasm, energy, and the support she brings to the chamber ambassador committee. Katie goes over and above her role as an ambassador in welcoming people to our events and networking opportunities.”

Added Wanda Zabawa, business manager and chamber ambassador committee coordinator, “we’re grateful for the service and dedication that Katie has demonstrated on behalf of the chamber. Our ambassadors are crucial to the success of our mission to support our members and local businesses.”

The chamber’s primary role is to provide support and resources to its existing members in order for them to prosper and grow. The goal and messages of the chamber are carried to members through the ambassadors as they disseminate information to members and the community. Ambassadors help to familiarize current and prospective members about the chamber and its services and benefits, while helping businesses get the greatest return on their membership investment.

Buckley started with Goss & McLain in 2009 shortly after her graduation from Endicott College. She is a Leadership Holyoke graduate and became a chamber ambassador in 2012. She serves on the board of the Holyoke Merry Go Round and is a Holyoke Rotarian, as well as an active member of the Junior League of Greater Springfield.

Buckley received the award after accumulating the most credits through volunteerism and participation throughout the year. Buckley and her manager, Deborah Buckley, president of Goss & McLain Insurance, will be honored at the chamber’s Holiday Business Breakfast on Wednesday, Dec. 14 at the Log Cabin. Tickets cost $25. To register, visit holyokechamber.com.

Sections Women in Businesss

Tapping Potential

Jill Monson-Bishop

Jill Monson-Bishop says women who own businesses can benefit from creating a team of advisors who can support them.

That famous quote from Oprah Winfrey — “Follow Your Passion: It is What Will Lead to Your Purpose” — is emblazoned in oversized letters on a wall in the waiting room of Inspired Marketing Inc. in Springfield.

The quotation is in line with the belief system embraced by the company’s self-named ‘chief inspiration officer,’ Jill Monson-Bishop, a title she put on her business card when she established her full-service advertising company, then went on to hire team members with a driving desire to help clients realize their goals.

The climate within the office was also carefully orchestrated: there are three dogs on-site most days; they sport the titles  ‘employee satisfaction manager,’ ‘customer experience associate,’ and ‘siesta manager.’ Everyone has a pair of comfortable slippers under their desk, and not only is collaboration encouraged, milestones of any kind are announced and celebrated.

It’s a formula that has led to success: Over the past three years Inspired Marketing has retained 93% of its clients and increased revenue by 362%.

“We don’t strive to be the number-one local marketing agency and win awards,” Monson-Bishop said. “Our aim is to have our clients win awards and reach goals and know that everyone here is invested in their growth.”

Indeed, awards have been forthcoming: One client was feted with a Better Business Torch Award; others were finalists for the honor; and still others have been named Super 60 companies by the Springfield Regional Chamber of Commerce for revenue and revenue growth.

Monson-Bishop tells new clients she doesn’t just want to purchase media for them, create a logo, or do graphic design; instead, she wants to be part of their team. That vision has materialized, and one business sends her their weekly sales report.

“I’m part of their growth or struggle depending on the week,” she noted.

She took pride in the fact that one client, the Good Dog Spot was recently able to open a second location, which was among its goals, and says she and her team have been invited to a number of company holiday parties.

Team members at Inspired Marketing

Team members at Inspired Marketing have increased revenue over the past three years by 362% and retained 93% of their clients.

One thing she focuses on is creating synergistic relationships between clients. For example, when Square One needed a pizza donation, she approached Frankie and Johnnie’s Pizzeria. Today the restaurant donates pizza to the non-profit once a month and employees and families involved with Square One frequent the eatery and buy lunches there, which they hadn’t been doing in the past. In addition, Frankie & Johnnie’s will cater an event for Square One next year.

Another example is a collaboration between Bob Pion Buick GMC; Square One; and the American International College Men’s –D1 Ice Hockey team.

AIC had planned to stage a toy drive at a December ice hockey game, and, thanks to Inspired Marketing, Bob Pion has volunteered to donate a truck, the toys will go to Square One, and every donor will receive a ticket to another AIC hockey game.

“I believe businesses are stronger together and if they can find opportunities to work together, they can grow together,” Monson-Bishop said “Our clients know we put our heart into what we do. If I write a press release and the media uses it, my teammates come running down the hall to tell me. They get very excited when we help a business attain success.”

Personifying Beliefs

Monson-Bishop says starting her own business has been the most difficult and rewarding thing she has ever done.

“I love being an employer,” she said, “being able to watch people’s dreams come true and being part of it.”

The decision to launch her advertising firm was made after her mother died unexpectedly at age 56. The loss was devastating, but also prompted the thought, “What if I only get 56 years on this planet? What would my legacy be?”

Monson-Bishop had worked as a radio broadcaster, and when her mother passed away she was selling coupon advertising and making more money than she ever had in her life. “But I didn’t want my legacy to be selling 50% off pizza coupons,” she said.

“I enjoyed working with clients and had found that small and medium-sized businesses were not being served by advertising agencies. Many were good at what they did but they had no idea how to spend money effectively on marketing,” she noted, explaining that the belief was reinforced by Butler Carpet & Upholstery Cleaning, which had been in business for 30 years, and became her first client.

Monson-Bishop launched her new venture by renting a desk in a friend’s Springfield office. She moved to Agawam after hiring one part-time employee; then moved back to Springfield two years ago, which is a city she truly loves.

“I just purchased a Victorian in the Historic McKnight area, and believe the city is on the cusp of a renaissance. Great things are happening and I want to be part of them,” she said, noting that she also owns another house in the City of Homes.

Today Inspired Marketing has five team members in addition to Monson-Bishop  and gets help from two interns every college semester.

Their business is split equally between marketing and events, and clients include Smith & Wesson; Northwestern Mutual, American International College and the City of Springfield School Department; as well as smaller businesses.

They also work with a number of nonprofits including Valley Venture Mentors and the Zoo in Forest Park. “They do so much for us and we need to support them,” Monson-Bishop said, noting that last year, Inspired Marketing staged a Tiny Tea to celebrate the 10th anniversary of Square One’s popular fundraiser. Dignitaries included Springfield Mayor Domenic Sarno and Holyoke Mayor Alex Morse who enjoyed tea seated at a child’s table. They wore hats and the event attracted a lot of media attention.

The crew also takes pride in coming up with creative advertising ideas. When they did a campaign for one non-profit they mailed reading glasses to potential donors with a note that said, “See the difference we can make,” then went on to explain the charity’s mission.

Another client received the attention it was seeking when Inspired Marketing did a mailing that contained scratch tickets with a note that said, “You wouldn’t throw away the enclosed without taking a chance on it. Take a chance on us and you will win every time;” while a press release delivered to media outlets about a classic-car cruise night contained matchbox cars; and another client’s business blossomed due to a marketing promotion in which packets of seeds were mailed with handwritten notes that said, “Let us help your business grow.”

Unique Challenges

Monson-Bishop believes female entrepreneurs face challenges unique to their gender. Her own accomplishments are significant: not only has she grown from a sole entrepreneur to a thriving advertising firm; she lost 125 pounds 3 1/2 years ago, has kept it off and been sugar-free for more than 1,200 days; was chosen as a BusinessWest 40 Under Forty 2010 class member, among other honors.

When she was notified about the most recent award, “I only celebrated for about 10 seconds,” she said, adding that she believes it’s easier for women to praise other people’s accomplishments and victories than take pride in their own.

“We tend to beat ourselves up for mistakes and need to learn to celebrate our own accomplishments and say ‘thank you’ when we receive a compliment,” she noted.

She believes her weight loss has led business professionals to take her more seriously and is now able to purchase a professional wardrobe, which was difficult to do when she was 125 pounds heavier.

Monson-Bishop has an advisory board composed of 10 local business leaders who have guided her over the years by providing honest and critical input. She shares her financial information with them and believes every female business owner could benefit from creating her own confidential circle of supporters.

“When you have a hard day or have to make a difficult decision, it helps to have someone to talk to, and that person isn’t always your spouse,” she said.

The founder of Inspired Marketing also feels many women suffer from what she calls the “Wizard of Oz Syndrome,” which is her metaphor for the imposter syndrome.

“The world may see you as the big and powerful Oz, but sometimes you feel like the man behind the curtain who is afraid to have it pulled back and be found out,” she said.

But testimonials from clients say that Monson-Bishop and her crew are truly inspired, have the ability to attract attention and help clients succeed.

Blazing a Path

Monson-Bishop not only used personality and drive as criteria when she began hiring people, today when a new position is created all team members are included in interviews with prospective job candidates to ensure they are a good fit.

Heather Ruggeri was thrilled the team chose her to be vice president and chief events officer, even though her credentials didn’t exactly match the job description.

“But she had a willingness to learn; a desire for absolute customer satisfaction and it was evident that she was deeply loyal. She didn’t want a job, she wanted to be part of something,” Monson-Bishop said, adding that Ruggeri is one of many team members whose professional achievements have made her proud.

Kristin Carlson was hired immediately after graduating from Fitchburg State University, and says her fellow team members have become like family and whenever they reach a goal, it is viewed as cause for celebration.

“I have run down the hall to Jill’s office when we have achieved something such as getting 10,000 Likes on a client’s Facebook page,” said Carlson. “We get excited about things here.”

That enthusiasm is generated by passion and the purpose that Monson-Bishop has found since she started her business venture. “You only get one chance at life, and this is it,” she said.

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700

• Dec. 2: 40th Year Merry Maple Celebrates, 3-6:30 p.m., on the Amherst Town Common. Please come join us during the traditional lighting of the downtown tree on the Amherst Commons. The Amherst Fire Station will have an open house, followed by hay rides from Muddy Brook Farms, crafts in the Amherst Town Hall for children, the Amherst Regional Middle School Chorus will join us on the front steps of the Town Hall and warm the air with holidays songs. All can enjoy the UMass Marching Band followed by the big moment, the tree lighting. Hot apple cider and cider doughnuts will be sold by the Amherst Area Chamber of Commerce, donated by Atkins Farms Country Market.
Cost: Free and open to the public. There are still sponsorship opportunities available for this event; please contact the Chamber office (413) 253-0700 or e-mail [email protected].

• Dec. 12: Holiday After 5 & AmherstWorks Ribbon Cutting 5 p.m.-7 p.m., at AmherstWorks, 11 Amity St., Amherst. Sponsored by: PeoplesBank and Young Professionals of Amherst. Please join the Amherst Area Chamber and the Young Professionals of Amherst at our annual holiday party sponsored by PeoplesBank. Mid-December is an ideal time of year to see familiar faces, build fresh relationships, and be part of the fun as we welcome new members to the chamber. As a special feature that evening, we’ll also be cutting the ribbon of Amherst’s new co-working space, AmherstWorks. Tours of the facility will be available and everyone will have a chance to win one of our special holiday raffle prizes.
Cost: $10/members, $15/non-members. Register online at www.amherstarea.com or call (413) 253-0700

EAST OF THE RIVER CHAMBER OF COMMERCE/ERC 5
www.erc5.com
(413) 575-7230

• Dec. 6: ERC5 Holiday Government Party, 5-7 p.m., at Pasquale’s Restaurant and Tavern, 642 North Main St., East Longmeadow. Come one and all for a fun-filled and informative night of networking at Pasquale’s Restaurant & Tavern in East Longmeadow. The ERC5 has invited elected officials and department heads from our five towns. Cost: $25/members, $35/non-members. Register online at www.erc5.com Sponsorships available.

FRANKLIN COUNTY CHAMBER OF COMMERCE
www.franklincc.org
(413) 773-5463

• Dec. 16: 34th Annual FCCC Holiday Breakfast & The Recorder “Citizen of the Year” Award, 7:20-9:05 a.m. Hosted by; Deerfield Academy Dining Commons, Albany Road, Deerfield. Come celebrate the holidays with Franklin County Chamber of Commerce members, employees and guests, at a sumptuous breakfast buffet provided by Deerfield Academy. Gary Maynard & Friends will perform seasonal musical entertainment before and during breakfast through the generosity of The Skip Hammond Family.  Cost: $25/members and their employees, $28/non-members. All breakfast reservations must be paid by Dec. 12 unless other arrangements are made with the chamber office. Reserve by Dec. 10; call (413) 773-5463.

• Dec. 1: Workshop: Business Basics, 9-11:15 a.m., at the Franklin County Chamber of Commerce Conference Room, 395 Main St., Greenfield — Masonic Hall Condominium Building. Learn the whole nine yards of starting a business. This free workshop, presented by Allen B. Kronick, Senior Business Advisor, Massachusetts Small Business Development Center Network Western Regional Office, will focus on business fundamentals, from startup considerations to business plan development and funding sources. It is designed for owners of existing businesses as well as those who are planning to start one. The workshop will help entrepreneurs write a business plan and provide structure to starting/managing their venture. Cost: No charge, but pre-registration is required. Register online at www.franklincc.org.

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org

(413) 594-2101

• Dec. 1: Holiday Party, 4:30-6:30 p.m., at the Collegian Court, 89 Park St., Chicopee. Sponsored by PeoplesBank. Enjoy hors’ douevres, cash bar, door prize, and wish each other a wonderful holiday season and New Year. Door-prize entry with business card, win a beautiful holiday decoration made by  Heidi. Cost: Free for all chamber members to attend. Register by emailing [email protected]

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holyokechamber.com
(413) 534-3376

• Dec. 21: Chamber After Hours December 2016, 5-7 p.m. Sponsored and Hosted by the Delaney House, Three Country Club Road, Holyoke. This business networking event in a festive atmosphere includes a 50/50 raffle, door prizes, and money (scratch ticket) wreath. Cost: $10/members, $15/non-members. Public registration has closed. Call (413) 534-3376 for more information.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• Dec. 9: Microsoft Excel: Tips, Tricks & Shortcuts, 9-11 a.m., at the
Northampton Chamber of Commerce, 325A King Street, Northampton, MA 0106. Sponsored by: Pioneer Training. This workshop will present our favorite tips, tricks and shortcuts that we have collected and developed over 15 years of teaching and using Microsoft Excel. Topics will include shortcuts for selecting ranges, using Autofill to create a series of dates or numbers, setting the print area, using page break preview, adding headers and footers, and using page layout view. This workshop is full.

• Dec. 7: Arrive @ 5, 5-7p.m., at Silverscape Design, 1 King St., Northampton. Sponsored by: BusinessWest, Johnson & Hill Staffing Service, PeoplesBank, and WEEI. Arrive when you can, stay as long as you can. A casual mix and mingle with your colleagues and friends. Cost: $10/members. Register online at www.explorenorthampton.com.

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618

• Dec. 5: Mayor’s Coffee Hour, 8-9 a.m., at Behavioral Health Network, Inc., 77 Mill Street, Westfield. Please join us for our monthly Mayor’s Coffee Hour with Westfield Mayor Brian Sullivan. Cost: Free and open to the public. Call Pam at the chamber office at (413) 568-1618 to register for this event so we may give our host a head count.

• Dec. 16: Holiday Chamber Breakfast, 7-9 a.m., at Tekoa Country Club, 459 Russell Road, Westfield. Sponsored by: Westfield State University, Baystate Health, Savage Arms, Easthampton Savings Bank, and Walmart. A 50/50 raffle will support two Citizen’s Scholarships. As this event gets closer, online registration will be made available.  Cost: $25/members, $30/non-members, For more information or to donate a door prize for the event, please call Pam at the chamber at (413) 568-1618.

PROFESSIONAL WOMEN’S CHAMBER
www.myonlinechamber.com
(413) 787-1555

• Dec. 13: Ladies Networking Night, 5-7 p.m. Hosted by: Cooper’s Curtains & Gifts 161 Main St, Agawam. This event will be featuring special sale items from their extensive collection of gifts, home and women’s apparel. Make new friends, create business contacts, enjoy the refreshments and celebrate the season. Cost: Free admission

QUABOAG HILLS CHAMBER OF COMMERCE
www.qhma.com
(413) 283-2418

• Dec. 4: Holiday Open House, 1:30-3:30 p.m., at Keep Homestead Museum, 35 Ely Road, Monson. Holiday Open House with Gay Palach at the piano for a sing-a-long Cost: Free, donations accepted.

• Dec. 8: Christmas Concert and Dinner, 6-9 p.m., at Old Sturbridge Village, 1 Old Sturbridge Village Road, Sturbridge. Experience an evening of festive cocktails, fine dining and a special holiday concert presented by The Worcester Chamber Society, a mixed classical chamber ensemble performing selections of Baroque music with a holiday theme. Learn more about The Worcester Chamber Society at http://worcesterchambermusic.org/ Menu: 1st course: Tossed mixed greens with Parmesan Tuile; entrée: Braised short ribs with mashed potatoes and roasted root vegetables (vegetarian entrée available by request); dessert: Chocolate peppermint cake. Cost: $55/Old Sturbridge Village members; $65/non-members. Register online at https://www.osv.org/event/christmas-dinner-concert-2016.

• Dec. 10 and 11: Fall Workshop Showcase 2016, 7 p.m. on Dec. 10 and 2:30 p.m. on Dec. 11, at the Palmer Historical & Cultural Center 2072 Main St., Three Rivers. Greene Room Productions acting students and the GRP Professional Youth Acting Troupe Kids Tour join to perform a wonderful evening of family friendly entertainment. Visit  www.qhma.com for show details. Cost: $6-$15. Contact Erin Wallace at (413) 668-7284 for more information.

SOUTH HADLEY & GRANBY CHAMBER
www.shgchamber.com
(413) 532-6451

• Dec. 2: 28th Annual Holiday Stroll — Photos with Santa, 5:45-7:30 p.m., at South Hadley Town Common at the Intersection of Route 116 and 47. The event begins at 5:45 p.m. with the Michael E. Smith Middle School Choir, then Santa lights the Holiday Tree at 6 p.m. There will be a parade down Route 116 with Santa and the elves. The evening includes music from the South Hadley Community Band and the Berkshire Hills Music Academy. Parents can take a photograph of the kids with Santa, and more. It’s a great family event.

• Dec. 7: Networking event, noon, at Yarde Tavern 3 Hadley St, South Hadley. Network and meet new people. We suggest you bring some business cards. If you really want to make your mark, have a one-minute elevator pitch ready during introductions. Show up with a friend or colleague if you like, and make some new friends and business relationships. Who knows what positive results will happen next. Cost: Free to attend. RSVP to [email protected].

SPRINGFIELD REGIONAL CHAMBER
www.myonlinechamber.com
(413) 787-1555

• Dec. 7: SRC December 2016 Business@Breakfast, 7:15-9 a.m., at the
Log Cabin, 500 Easthampton Road, Holyoke. Sponsored by United Personnel. ‘Generational Differences in the Workplace,’ panel presentation. Millennials in the workplace — how are you changing your recruitment and on-boarding processes to attract this new population? Once they are on board, what steps are you taking from an employee engagement perspective to keep them happy? Learn from some of the senior HR professionals in the region on how to integrate Millennials into your workplace with the GenX and Baby Boomer employees, the positive impacts the generation is having on your workplace, and the biggest challenges you face as you integrate multiple generations to work together. Saluting Robinson Donovan — 150 years & Collins Electric — 110 years. Emcee, Ryan Smith, “The Voice the Thunderbirds.” Cost: $22.50/members in advance ($25 at door), $30 General admission in advance ($35 at door). Public registration is closed.

• Dec. 14: Springfield Regional Chamber “The Art of Networking” After 5. 5 p.m.-7 p.m. Hosted by: Ninth Floor Art Gallery, 1350 Main Street, Springfield
Cost: $5/members, $10/non-members. Reservations may be made online at www.springfieldregionalchamber.com

WEST OF THE RIVER
www.ourwrc.com
413-426-3880

• Dec. 7: 5:30 p.m.-7:30 p.m., Wicked Wednesday, hosted by: Farmington Bank, 85 Elm St., West Springfield. Wicked Wednesdays are monthly social events, hosted by various businesses and restaurants. These events bring members and non-members together to social network in a laid-back atmosphere. Cost; Free/member, $10/non-members (Event is open to the public-must pay at the door if you’re a non-member) For more information contact the chamber office at 413-426-3880 or email us at [email protected]

• Dec. 15: 12 p.m.-2 p.m., Google Lunch Seminar/SCORE, Hosted by: West Springfield Public Library-Community Room, 200 Park St, West Springfield, Let SCORE give valuable tips on how to effectively use GOOGLE to market your business. Cost: Free
Register online: www.westoftheriverchamber.com or call 414-426-3880

• Feb. 9: 12 p.m.-1:30 p.m., Multi-Chamber Lunch N Learn Seminar on Roberts Rules of Order, hosted by: Storrowton Tavern, 1305 Memorial Ave, West Springfield. Enjoy lunch while learning about Roberts Rules of Order with guest speaker, Robert MacDonald. Cost: $35 per guest – Sponsorship Opportunities are available for this event. For more information contact the chamber office at 413-426-3880 or email us at [email protected]

• Feb. 22: 7 a.m.-9 a.m., Legislative Breakfast, hosted by: Storrowton Tavern, 1305 Memorial Ave, West Springfield. The Breakfast will have a panel of various legislatures and our Mayors discussing community concerns, giving updates on our towns, and taking Q&A from the audience. Cost: $30/members $35/non-members. Register online at www.westoftheriverchamber.com or contact the chamber office at 413-426-3880 or email us at [email protected]

Departments Picture This

Email ‘Picture This’ photos with a caption and contact information to [email protected]
A photo essay of recent business events in Western Massachusetts November 28, 2016

Government Reception

The Springfield Regional Chamber of Commerce staged its annual Government Reception on Nov. 17 at the Carriage House at Storrowton Tavern in West Springfield. Below, from top to bottom, left, State Sen., Eric Lesser, left, and State Rep. Joseph Wagner, meet with Dawn Creighton, Western Mass. director for A.I.M.; Dan Glanville and Eileen Leahy of Comcast Business; From left, state Sen. James Welch, West Springfield Mayor Will Reichelt, and Agawam City Councilor Richard Theroux; Springfield City Councilor Bud Williams with Annamarie Golden, administrative fellow in the Office of Government and Community Relations at Baystate.
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Watch This

Donna Harvey, right, assistant director of the School of Graduate and Professional Studies at Elms College, was the lucky winner of an Apple watch, raffled off at the Western Mass. Business Expo on Nov. 3 by event sponsor Johnson & Hill, represented here by Tiffany Appleton, director of the company’s Accounting and Finance Division.
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Daily News

SPRINGFIELD — The Springfield Regional Chamber announced that Maureen Sullivan has been named its director of marketing and communications, effective Dec. 1.

Sullivan will be responsible for the strategic direction, development, management, and implementation of all aspects of marketing, public relations, social media, media relations, and communications efforts. She replaces Nancy Creed, who assumed the role of chamber president in August.

Sullivan comes to the chamber with extensive marketing and communications experience, most recently as president of the Maureen Sullivan Media Group, an advertising and marketing firm focused on developing branding, marketing strategies, advertising, and event marketing.

Prior to her founding her own business in 2013, she served as the marketing director for the Republican, where she directed corporate and internal communications, community engagement, loyalty programs, and sponsorships. Before being promoted in 1999 to marketing director, Sullivan served as the newspaper’s promotional manager, responsible for all internal communications, advertising sales, and event marketing.

Sullivan is the founder of “Girls Just Wanna Have Fun,” a successful, award-winning event series for women. She produced and managed the series of events attended by more than 2,100 women, launched its profitable merchandise line, and launched its digital and print publication with a reach of 376,000.

Sullivan also produced an award-winning television commercial and has been named one of the Top 10 Women in Business by the Women Business Owner’s Alliance.

Before joining the Republican, Sullivan served in similar capacities with the Hartford Courant and the Transcript-Telegram in Holyoke.

She is a board member of Unify Against Bullying, a nonprofit that raises money to fund anti-bullying projects in schools; a former member of the Holyoke Cultural Council appointed by Mayor Alex Morse; and a former board member with the Newspaper Assoc. of America and the Advertising Club of Western Massachusetts. She is a graduate of UMass with a degree in journalism and communications.

Daily News

EASTHAMPTON — Advertising and media professionals are planning to toast the holiday season on Wednesday, Dec. 14 from 5:30 to 7 p.m. at Abandoned Building Brewery, 142 Pleasant St., Easthampton.

“Normally, we stay quiet with events during the holiday season,” said Kelly McGiverin, chair of the events committee for the Advertising Club of Western Massachusetts, “but we decided to give people a chance to put away the spreadsheets, whiteboards, and calculators to enjoy some of the spirits of the season — in this case, ales, IPAs, and stouts.”

The event, which will include a brewery tour with owner Matt Tarlecki, is open to the public. The cost is $10 for Ad Club members and $20 for non-members. To register, visit adclubwm.org, call (413) 736-2582, or e-mail [email protected].

Daily News

AMHERST — Known from its tagline as “the easy way to the airport” for people all over Hampden, Hampshire, and Franklin counties, Valley Transporter is celebrating three decades in business in the Pioneer Valley.

The livery business began when Gary Bosselait and his sister Valerie bought a van and a telephone answering machine in 1986 and started taking reservations for and delivering passengers to area train depots and airports, including Bradley, Logan, and JFK.

Now, Valley Transporter employs more than 40 staff members, including reservationists, round-the-clock dispatchers, and drivers, and maintains a commitment to diversity.

“Our fleet is clean and well-maintained. It has achieved an economy of scale that allows it to provide affordable, 24-hour local transport on demand, and charters are a growing part of the business,” Bosselait said. “Valley Transporter has taken its place in the local economy by making airports readily accessible. We not only provide a service, but we help stimulate commerce by being a trusted part of the regional transit network.”

Passengers who travel with Valley Transporter include college students, vacationers, business travelers, groups and individuals coming to the region for events and conferences, and people in need of a ride to and from medical appointments.

Valley Transporter provides hourly shared rides from Northampton, Amherst, Springfield, Greenfield, and other towns and cities along the I-91 corridor to Bradley, most for under $60, including tip. With 10 fuel-efficient minivans and 10 larger vans, the Amherst-based company takes reservations by phone, e-mail, and online at www.valleytransporter.com.

Bosselait said Valley Transporter has weathered setbacks that included the virtual standstill in travel in the months after 9/11, which would have put it out of business without the help of its bankers. “We are proud that slow and steady growth has made us a stable and reliable part of the expanding livery sector in Western Massachusetts.”

Daily News

SPRINGFIELD — The 1350 Gallery on the ninth floor of 1350 Main St., Springfield, will play host to the Springfield Regional Chamber’s “Art of the Sale” After 5 on Wednesday, Dec. 14 from 5 to 7 p.m., hosted by NAI Plotkin and sponsored by ROCA Inc. The event offers an opportunity for business professionals to gather and network in an informal setting surrounding by murals, sculptures, paintings, and even table tennis and foosball.

Reservations cost $5 for members, $10 for general admission, and include complimentary hors d’oeuvres and a cash bar. To reserve a spot, visit www.springfieldregionalchamber.com or e-mail [email protected].

Sponsorship opportunities are available for as low as $100. Sponsorships may be purchased online at www.springfieldregionalchamber.com or by e-mailing Jeff Lomma, member services director, at [email protected].

Daily News

AGAWAM — The West of the River Chamber of Commerce, in conjunction with Agawam Junior High School, has scheduled its annual Career Day for Thursday, Dec. 1 starting at 7:30 a.m.

Career Day focuses on bringing local business owners and specialty trade members to educate the Agawam Junior High School students on opportunities in various fields of work. The students sign up for selected seminars on skilled trades that they are interested in learning more about. It offers the students an insight on numerous opportunities for potential careers.

Similar events are held at Agawam High School, West Springfield High School, and the Lower Pioneer Valley Educational Collaborative in conjunction with the West of the River Chamber of Commerce in May and June every year. For more information on how to participate, contact the West of the River Chamber of Commerce.

Opinion

Opinion

By Tom Jones

 

Massachusetts has a new law permitting the possession and recreational use of marijuana. Voters approved Question 4 on legalization last week by a margin of 53.6% to 46.4%.

And unlike the earned-sick-time law a couple of years ago, this one comes with a short lead-in period — the law takes effect on Dec. 15.

What does the 12-page statute mean for employers?

The law focuses almost exclusively on the regulation and taxation of the sale of recreational marijuana. The measure will actually have little to no direct impact on most employers. There is only a short reference to employment in section 2, which discusses limitations of the law:

“This chapter shall not require an employer to permit or accommodate conduct otherwise allowed by this chapter (i.e. the use of recreational marijuana) in the workplace and shall not affect the authority of employers to enact and enforce workplace policies restricting the consumption of marijuana by employees.”

Employers should keep an eye out for potential court cases related to the new law. Such cases could materially affect the manner in which employers implement the law in the future.”

Companies that addressed their drug-testing and drug-use policies in response to the 2012 medical-marijuana law can prepare for the 2016 law with little more than a quick review. For companies that did not establish policies four years ago, now is the time to do so.

Review your drug/alcohol-free workplace policies to ensure that they cover all forms of drug use, including marijuana. You should also review your drug- and alcohol-testing polices to ensure they cover the topics you want.

You may want to revise your policy to ensure that it covers all aspects of your workplace, including vehicles used for business purposes, off-site duties at customer sites, work-related events and seminars, and company-owned parking lots and garages.

Employers should keep an eye out for potential court cases related to the new law. Such cases could materially affect the manner in which employers implement the law in the future.

There has been only one legal case so far in Massachusetts involving an employee and medical marijuana. In that case, the employee was terminated, then sued, claiming discrimination, and the court ruled in the employer’s favor on all six counts, except privacy.

Associated Industries of Massachusetts is available to answer any questions about the new marijuana law or about reviewing and updating your drug-use related polices. Contact Beth Yohai at [email protected] or (617) 262-1180, ext. 335.

Tom Jones is vice president of Associated Industries of Massachusetts.

Entrepreneurship Sections

Feats of Innovation

From left, Tatum Fahs and Jonathan Major of Bay Path University and Emmett DuPont

From left, Tatum Fahs and Jonathan Major of Bay Path University and Emmett DuPont of Hampshire College took the top three spots at the conference’s ‘idea jam,’ which featured more than 400 participants.

As the founder of FEAT Socks, Parker Burr sells hundreds of thousands of socks worldwide, and expects to top $2 million in sales next year. But one of his fondest memories is selling his cozy footwear, one pair at a time, from behind a table at an Amherst bus stop.

“The key is to go out and sell something,” he told an audience of young entrepreneurs this month at the 12th annual Grinspoon, Garvey & Young Entrepreneurship Conference. “Everyone wants to know how to get from zero to a hundred million dollars. But don’t be afraid of humble beginnings, because those are the best. Selling at a bus stop, to me, that was the most exciting time. So slow down, just sell one, then worry about selling two, then keep going.”

More than 400 students from 14 area colleges attended the event at the MassMutual Center, which included hands-on workshops and exhibits, networking, and what was billed as the world’s largest ‘idea jam,’ where participants pitched their entrepreneurial ideas to their peers in a bracket format, with votes determining who advanced to the next round, and the next, and so on.

Once the field was whittled down to the final 10, those students gave one-minute elevator pitches to the full assembly from the main stage, before Burr’s keynote address. Afterward, the top three vote-getters delivered final pitches. In the last round of voting, Jonathan Major of Bay Path University earned top honors — and a $100 check — for his product, which uses a car adapter to keep food warm on the go; he is working on adding keep-cold capabilities as well.

The other two finalists, nabbing $25 each, were Tatum Fahs of Bay Path, who conceptualized an infant stroller that allows for ‘tummy time’; and Emmett DuPont of Hampshire College, whose idea provides housing supports for transgender youth, a population with a lower life expectancy than most demographics due to drug addiction, suicide, and hate crimes, all of which are exacerbated by alienation from families.

Everyone wants to know how to get from zero to a hundred million dollars. But don’t be afraid of humble beginnings, because those are the best.”

“We’re always so impressed with the diversity and sheer number of students who come to downtown Springfield to attend this conference,” said Cari Carpenter, director of entrepreneurship initiatives at the Harold Grinspoon Charitable Initiative, which organizes the event along with the 14 colleges. “It really gives them validation that there’s a community of people supporting them, and it gives them some tools.”

For example, the day included breakout sessions on topics like “Pitch Like an Entrepreneurial Pro” and “Social Entrepreneurship Opportunity and Impact.”

“They were able to learn strategies for doing good pitches and other kinds of things about entrepreneurship,” Carpenter told BusinessWest. “It’s a goal of the conference to get people to network and meet each other, and really educate these students.”

No Magic Wand

The Entrepreneurship Conference is held annually with the goal of inspiring, motivating, and supporting college students who seek to turn ideas into businesses. Birton Cowden, who helped organize the idea jam, sees myriad benefits in such events.

“We do a lot of these kinds of things on campus,” said Cowden, associate director of the Berthiaume Center for Entrepreneurship at UMass Amherst. “We’ve done idea jams with 70 to 100 people. Here, we had to recraft it for 400 people; that’s why we did the bracketed system.

“There are a lot of stakeholders who feel this is important,” he went on, “starting with the students, who come together and find a community of other people like them. They say, ‘I thought I was crazy, but these are my people.’ Everyone always says they’re energized and encouraged to actually do something with that idea. It gives them confidence.”

At the same time, however, they understand that a new enterprise takes work and commitment, Cowden told BusinessWest. “They learn, ‘people like me are nothing special. There’s no pixie dust here — just things I can do.’”

Burr attested to that fact in his address, which tracked the evolution of FEAT Socks from a small enterprise, selling a few dozen pairs of socks on the UMass Amherst campus as recently as 2014, into a lifestyle brand with a worldwide reach, producing and selling wool socks, dress socks, athletic socks, and more. Most recently, the company signed Massachusetts native and Olympic gold medalist Aly Raisman, and launched her line. Ever-nimble, FEAT just released a limited-edition pair for Cubs fans, with one foot sporting ‘1908’ and other ‘2016.’

“The company has just skyrocketed,” said Burr, whose enterprise is now based in California. “We’re just now becoming true sock people and sock experts, after we sold so many. All this has taught me that you don’t have to know everything; you don’t have to be an expert at anything in order to start building something great. If I had waited until I felt I was a sock expert, I would never have been able to get where I am. I just started. That was the important thing.”

Students at the conference — which included American International College, Amherst College, Bay Path University, Elms College, Greenfield Community College, Hampshire College, Holyoke Community College, Mount Holyoke College, Smith College, Springfield College, Springfield Technical Community College, University of Massachusetts Amherst, Western New England University, and Westfield State University — no doubt took that message to heart as they returned to campus to decide how to proceed with their own big ideas.

“Work hard. Do something,” Burr concluded. “Throw yourself into every situation possible, and let serendipity take over.”

Joseph Bednar can be reached at [email protected]

Chamber Corners Departments

FRANKLIN COUNTY CHAMBER OF COMMERCE

www.franklincc.org
(413) 773-5463

• Nov. 18: November Chamber Breakfast with John B. Jurst, 7:30-9 a.m., at Greenfield Country Club, 171 Country Club Road, Greenfield. The speaker will be John Hurst, president of RAM, the Retailers Assoc. of Massachusetts. RAM is a trade association that represents some 3,200 retail stores by advocating for them in this changing retail climate. RAM voices concerns about potential legislation, labor laws and rights, compensation, loss prevention, and other factors related to retailing, whether a megastore or the mom-and-pop shop downtown. What is the future of retailing? This discussion is a timely one just before holiday shopping begins. Cost: $13 for members, $16 for non-members. Register at www.franklincc.org or by calling (413) 773-5463.

• Dec. 16: Annual Holiday Breakfast, 7:30-9 a.m., at Deerfield Academy, 7 Boyden Lane, Deerfield. A bountiful buffet will be presented by the Academy chefs. The program will be sponsored by the Recorder, and tributes will be offered to the recipient of its Citizen of the Year award. A selection committee pores over the many nominations that are received and makes the difficult choice just prior to the event. Awardees are recognized for their volunteer work in their community, as well as many acts of kindness during their lives. There are also gift bags for those attending. Register early at www.franklincc.org or by calling (413) 773-5463.

 

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org
(413) 594-2101

• Nov. 16: Salute Breakfast, 7:15-9 a.m., hosted by Collegian Court restaurant, 89 Park St., Chicopee. Cost: $23 for members, $28 for non-members.

 

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org
(413) 527-9414

• Dec. 2: Greater Easthampton Chamber of Commerce SnowBall, 6 p.m., hosted by Garden House at Look Park. This holiday celebration begins at 6 p.m. with a cocktail hour, followed by dinner at 7 p.m. served by Myer’s Catering, and the evening ends with dancing to live music by Maxxtone. Cost: $75 per person. Reservation deadline is Nov. 23. For more information or to register, visit www.easthamptonchamber.org or call the Greater Easthampton Chamber at (413) 527-9414.

 

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holyokechamber.com
(413) 534-3376

• Nov. 18: Chamber After Hours, 5-7 p.m., hosted by Homewood Suites. The Greater Holyoke Chamber of Commerce Ambassadors will be collecting lightly worn, professional shoes for Dress for Success and men’s apparel for Suit Up Springfield. A representative from Dress for Success will be on hand to answer any questions. Suit Up Springfield helps provide professional attire to young men in the Greater Springfield area, and allows continued building of professional development and mentorship programs. Plenty of freezable baked sweet breads will be on hand to purchase in time for the holidays. Cost: $10 for members, $15 for non-members and at the door. No invoicing under $20. Call the chamber at (413) 534-3376 if you would like to bring a door prize or if you would like a marketing table for $25. Sign up online at holyokechamber.com.

 

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org
(413) 568-1618

• Nov. 16: 56th annual Meeting and Awards Dinner, 5:30 p.m., at East Mountain Country Club, 1458 East Mountain Road, Westfield. Congratulations to 2016 award winners: Firtion Adams, 2016 Business of the Year; Westfield Technical Academy, 2016 Nonprofit Business of the Year; and George’s Jewelers Inc., 2016 Lifetime Achievement Award. The event sponsor is Staples, and the registration table sponsor is the Gaudreau Group. Cost: $50 for chamber members, $60 for general admission.

 

SPRINGFIELD REGIONAL CHAMBER OF COMMERCE

www.myonlinechamber.com
(413) 787-1555

• Nov. 15:  Pastries, Politics and Policy, 8-9 a.m., at the TD Bank Conference Center, 1441 Main St., Springfield. The program will be “What’s Driving the Cost of Healthcare,” with Eric Linzer from the Mass. Assoc. of Health Plans. Reservations are $15 for members in advance ($20 at the door), or $25 for general admission in advance ($30 at door). Reservations may be made online at www.springfieldregionalchamber.com.

• Nov. 15: Springfield Regional Chamber Speed Networking, 7:15-9 a.m., location to be determined. Cost: $20 for members in advance ($25 at the door), $30 for general admission. Reservations may be made online at www.springfieldregionalchamber.com.

• Nov. 17: Springfield Regional Chamber Government Reception 2016, 5-7 p.m., at the Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield. An evening of informal conversation with local and state leaders. Reservations are $50 for members in advance ($60 at door), $75 for general admission. Reservations may be made online at www.springfieldregionalchamber.com.

• Nov. 22: City of Springfield Economic Development Presentation, in partnership with the Springfield Regional Chamber, 4 p.m., at CityStage, One Columbus Center, Springfield. The theme is “Springfield — Rising to New Heights.” Complimentary admission. Reservations may be made online at www.springfieldregionalchamber.com.

• Nov. 29: Springfield Regional Chamber Speed Networking, 7:15-9 a.m., at the Colony Club, 1500 Main St., Springfield. Cost: $20 for members in advance ($25 at the door), $30 for general admission ($35 at the door). Reservations may be made online at www.springfieldregionalchamber.com.

 

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com
(413) 426-3880

• Nov. 15: Coffee with Mayor Reichelt, 8-9:30 a.m., at the West Springfield Public Library Community Room, Park Street, West Springfield. Join us for a cup of coffee and a town update from Mayor Will Reichelt. Questions and answers will immediately follow. For more information, contact the chamber office at (413) 426-3880, or e-mail [email protected].

Agenda Departments

‘Diversify Your Workforce’

Nov. 17: The Western Mass. Employment Collaborative (WMEC) will present a breakfast event called “Diversify Your Workforce” from 9 to 11 a.m., preceded by breakfast and networking at 8:30 a.m. at the Delaney House in Holyoke. WMEC partners work toward the common goal of increasing employment opportunities for individuals with disabilities. WMEC works across all disabilities and represents hundreds of job seekers who have the skills, commitment, and desire to enter the workforce and contribute positively to a local employer. To that end, it is partnering with the Mass. Down Syndrome Congress and its “Find Your Next Star” campaign. Attendees of the Nov. 17 event will learn ways to grow their business and meet their hiring needs. To register, visit www.mdsc.kintera.org/dywwest.

Art & Leisure Auction

Nov. 18: Combining the celebration of creativity with the generosity of giving, the United Way of Franklin County is holding its 17th annual Art & Leisure Auction beginning at 6:30 p.m. at the Greenfield Community College Dinning Commons. Thanks to the generous support of local artists, businesses, and individuals, this year’s auction will feature more than 200 items, including Springfield Thunderbirds tickets; two $1,000 Southwest Airlines gift certificates; a one-week stay in Stowe, Vt.; a day trip for two to Martha’s Vineyard by private airplane; a season pass to Silverthorne Theater; gift certificates from numerous area business; handcrafted works of art; framed prints, paintings, and photographs; Tom White Pottery, fabric arts; and jewelry. Featuring state Rep. Paul Mark as guest auctioneer, the event will feature leisure items and gifts from the Pioneer Valley and beyond for live and silent auctions. The United Way Art & Leisure Auction is presented by Baystate Franklin Medical Center, Greenfield Savings Bank, Steve Lewis Subaru, WAHI/Bear Country, and the Recorder. The event will benefit the United Way of Franklin County and its 27 partner agencies. Hors d’oeuvres and refreshments are included included in the cost of admission, which is $20 per person in advance or $25 at the door. To purchase advance tickets, visit www.uw-fc.org, e-mail [email protected], or call (413) 772-2168.

International Survivors of Suicide Loss Day

Nov. 19: The American Foundation for Suicide Prevention (AFSP), the nation’s largest suicide-prevention organization, is hosting more than 350 International Survivors of Suicide Loss Day events worldwide on Saturday, Nov. 19. Survivor Day allows people affected by suicide loss to gather around the world at events in their local communities to find comfort and gain understanding. Locally, the Western Mass. chapter of AFSP will host a Survivor Day event at Westfield State University from 9 a.m. to 1 p.m. All Survivor Day gatherings will include a screening of Life Journeys: Reclaiming Life after Loss, a new, AFSP-produced Survivor Day documentary that traces the grief and healing journey that follows a suicide loss over time. Additional programming at the Westfield State event will include presentations by loss survivors and mental-health professionals, as well as small-group discussions. For those who can’t attend, AFSP will also host a 90-minute online program that will include a film screening of Life Journeys, a post-screening discussion on coping with a suicide loss, and a Q&A session with online viewers. “After I lost my younger brother Raymond to suicide, I felt so alone and guilty about his death. But attending a Survivor Day event allowed me to connect with others who had lost a person close to them, and made me realize I wasn’t alone — that others understood my grief. It was incredibly healing,” said Renae Carapella-Johnson, who lost her younger brother, Raymond Carapella, to suicide in 2005. For more information about Survivor Day events, visit afsp.org. To register for the Survivor Day event at Westfield State University, contact Heather White, area director for the Western Mass. chapter of the American Foundation for Suicide Prevention, at (413) 387-3770 or [email protected].

Joseph D. Freeman Bowl-a-Thon

Nov. 19: The Joseph D. Freedman Bowl-a-Thon will present its fifth annual event to benefit Camphill Village in Copake, N.Y. The event will be held from 12:30 to 3:30 p.m. at Chicopee AMF Lanes. Last year, more than 250 attended the event, and since its inaugural in 2011, the event has raised more than $220,000 for Camphill, which is a residential village where 95 special-needs residents reside. No one has ever been charged a fee to live at the Village, nor has anyone ever been turned away for lack of funds. To learn more about the event, visit www.camphillvillage.org/bowlathon.

Girls on the Run 5k

Nov. 20: Girls on the Run Western Massachusetts will Host its Girls on the Run 5k starting at 10 a.m. at the Smith College athletic fields. The event is open to the public. The run, organizers say, is about the joy of empowering girls in grades 3-8 and celebrating their incredible achievements over the 20-session, 10-week program season of Girls on the Run Western Massachusetts. Twenty-four schools from all four Western Mass. counties coming together with their families and friends to run and celebrate their achievements. There will also be family-friendly activities and a fun warmuup. More than 250 volunteers will be running with the girls as running buddies, while numerous community members and another 85 volunteers will help organize and run the race. To volunteer or to participate in the run, visit www.girlsontherunwesternma.org, or register the day of the run starting at 8 a.m. Sponsors incude Cooley Dickinson Medical Group Women’s Health, HUB International, Holyoke Gas and Electric, Children’s Heart Center, RunReg, Holyoke Medical Center, Spoleto Restaurant, Palmer Paving, River Valley Counseling Center, and Northampton Pediatric Dentistry.

Lighting Ceremony for Trees of Love & Thanksgiving

Nov. 20: The trees in the Healing Garden at Cooley Dickinson Hospital will again be aglow this late fall and winter with lights remembering and honoring friends, family, and neighbors. Through a donation of $15 or more per individual, community members can designate a light in memory or in honor of a loved one in the annual Trees of Love & Thanksgiving. Proceeds from this annual fund-raising initiative support the purchase of equipment that enhances patient care at Cooley Dickinson. Funds raised through 2016 Trees of Love will help furnish two pediatric rooms in the hospital’s Emergency Department with murals, distraction carts, a monitoring system, and child-appropriate equipment. In addition, funds will again provide infant car beds, which are critical to ensuring the safe transport of underweight babies. This year’s fund-raising goal is $15,000. Previous Trees of Love campaigns have supported an infusion bay in the Mass General Cancer Center at Cooley Dickinson Hospital, and 3D mammography, which provides earlier detection of breast cancer. A lighting ceremony will be held Sunday, Nov. 20 at 4:30 p.m. in the Healing Garden. A reception will follow in the Kittredge Surgery Center waiting area located at the north entrance. Light refreshments will be served as the Horse Mountain Jazz Band performs. Those wishing to donate can pick up a form at the Cooley Dickinson Hospital Coffee Shop or download the form. In addition to lights on the trees in the Healing Garden, names of those being honored and remembered are posted in the corridor adjacent to the Hospital’s main lobby, in the Chapel, and at the north entrance. Trees of Love & Thanksgiving is a project of the Friends of Cooley Dickinson, formerly the Cooley Dickinson Hospital Auxiliary, and Cooley Dickinson’s Pastoral Care Department.

Daily News

SPRINGFIELD — The Springfield Museums’ Culture & Cocktails series continues with an evening titled “Gingerbread, Magic, and Merriment” on Thursday, Dec. 8 from 5 to 8 p.m. at the Springfield Science Museum. Guests are invited to escape into a sugary and magical world while enjoying festive cocktails, holiday entertainment, planetarium shows, and viewings of the entries in this year’s “Holiday Magic” gingerbread exhibit.

The Museum Store will also be open, with museum members entitled to take 20% off their entire purchase (10% off for non-members), with free gift wrapping for all shoppers. The event is sponsored by the Springfield Symphony Orchestra.

Catering at all Culture & Cocktails events is provided by Log Rolling Catering, and hors d’oeuvres and other treats are included with admission, as well as a cash bar. Admission is $5 for members and $15 for non-members (attendees must be 21 years of age or older). Reservations are recommended. To reserve tickets, visit springfieldmuseums.org or call (413) 263-6800, ext. 379.

Culture & Cocktails programs are after-5 events held at one of the four museums on the Quadrangle campus. Each event’s theme is inspired by the Springfield Museums’ extensive collections, special exhibits, and holiday celebrations. The series continues with “Indulgence: An Evening of Wine and Chocolate” at the D’Amour Museum of Fine Arts on Thursday, Feb. 2, 2017.

Daily News

WEST SPRINGFIELD — Greater Springfield Habitat for Humanity’s (GSHFH) 16th annual Fall Feastival on Nov. 3 raised more than $50,000 to support the organization’s work.

The event was hosted at Twin Hills Country Club in Longmeadow. Hundreds from the community gathered alongside more than 30 sponsors, making it one of the most successful events in Habitat’s history. Eventgoers enjoyed food from a dozen local restaurants, raffles, silent and live auctions, and a touching speech from a long-time Habitat family.

“We’re thrilled with the turnout and participation by so many members of our community,” said Jennifer Schimmel, executive director. “This is a testimony to how much our community cares about meeting needs right here at home. We want to extend a sincere and heartfelt ‘thank you’ to everyone who participated.”

Since its founding in 1987, Greater Springfield Habitat for Humanity has helped more than 60 local families, and 90 international families, realize their dream of safe, decent, and affordable home ownership.

“Every one of our partnering organizations and community friends who work tirelessly to keep our communities vital and strong are truly appreciated,” Schimmel said.

Daily News

EASTHAMPTON — Community Resources for People with Autism announced it has changed its name to Autism Connections, effective Nov. 14. The new name better reflects the mission of the 27-year-old autism center, Director Karen Serra said.

Autism Connections was founded in 1989 by parents of children with autism and has served thousands of local families as they navigate the sometimes-complicated world of autism.

Autism Connections is staffed by autism professionals and works closely with family members to provide a wide variety of services through autism centers in Easthampton and Pittsfield, as well as family and individual supports through referrals by the Department of Developmental Services. It offers trainings, support groups, family activities, and ongoing collaboration with local organizations. In addition, Autism Connections provides direct services to families and people with autism, including educational advocacy, behavior supports, and more.

“Autism Connections is a name that truly reflects all we do,” said Serra. “We help hundreds of families calling into the center; we offer social-skills training groups, support groups, intensive case management; we organize family fun community events, and so much more.”

Autism Connections is a program of Pathlight, a social-services organization based in Springfield that is a leader in services for people with intellectual and developmental disabilities in Western Mass.

Daily News

SPRINGFIELD — Generational differences in the workplace will be the focus of discussion at the Springfield Regional Chamber December Business@Breakfast on Wednesday, Dec. 7 from 7:15 to 9 a.m. at the Log Cabin, 500 Easthampton Road, Holyoke, sponsored by United Personnel.

Human Resources Management Assoc. of Western New England (HRMA) members Myra Quick, Pam Thornton, and Dave O’Brien will engage in a panel discussion moderated by HRMA member Allison Ebner on the differences between generations, the challenges posed by having multiple generations in the workplace, how to integrate these generations, and the positive impacts each generation has on the workplace. The panel will also discuss how to adjust recruiting practices and onboarding processes to adapt to each generation and what steps employers can take to keep each generation of employees engaged and productive.

The breakfast will also recognize the law firm Robinson Donovan on its 150th year in business as well as Collins Electric Co. on its 110th anniversary.

Reservations are $22.50 for Springfield Regional Chamber members in advance ($25 at the door) and $30 for general admission in advance ($35 at the door). Reservations can be made in advance online at www.springfieldregionalchamber.com or by e-mailing [email protected].