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What’s the Big Idea?

 

Jill McCormick says TechSpring focuses on technology that’s practical, usable, and can be applied now to help Baystate Health succeed.

Jill McCormick says TechSpring focuses on technology that’s practical, usable, and can be applied now to help Baystate Health succeed.

When TechSpring opened two years ago in downtown Springfield, its leaders knew they were flying blind, at least at first. That’s how uncharted this territory was. But the concept — connecting technology companies, large and small, with the region’s largest health system to solve pressing problems — proved a compelling one, and today, TechSpring has numerous success stories to tell. It’s a conversation, they say, that needs to continue.

Eric Harry says genomics is one of those “sexy” areas of healthcare, and scientists are certainly engaged in exciting work to learn how genes influence disease.

“But we know for a fact,” he went on, “that zip code is a greater determiner of health outcomes than your genes. And we have a lot of high-risk patients at Baystate. There’s a lot of poverty here, a lot of patients at risk because of their zip code.”

Harry, community manager at TechSpring, Baystate Health’s technology innovation center in downtown Springfield, was talking with BusinessWest about a far different discipline than genomics: data analytics. When TechSpring opened two years ago, one of its partners, Dell, went to work in this area, trying to identify which patients are most at risk of becoming “high utilizers” of healthcare — or are, in other words, one major event from becoming very sick.

“What was their medical record like before they got sick, and who has those indicators now?” asked Jill McCormick, manager of the innovation center, adding that such studies are critical to the growing field of population health, which is critical at a time when hospitals must move away from the old, inefficient fee-for-service model into a value-based care model that seeks to keep people out of the hospital altogether.

“Our population will benefit if we make these changes,” she added — and analytics will be an important piece of the puzzle.

TechSpring, which opened two years ago in Springfield’s emerging downtown innovation district, matches private enterprises with partners and expertise from across the Baystate Health system to take on some of healthcare’s most difficult challenges. The goal is to create new technology solutions and products that could be used to improve health outcomes.

It’s a startup within a large health system, so you just have to start trying stuff. What works? What’s scalable? What can you do in that space?”

TechSpring owes its existence in large part to a $5.5 million grant from the Massachusetts Life Sciences Center, an investment agency charged with implementing then-Gov. Deval Patrick’s 10-year, $1 billion Life Sciences Initiative that supports life-sciences innovation, research, development, and commercialization.

TechSpring offers partners flexible space to work and the ability to collaborate directly with providers from Baystate Health on their projects, assessing the needs to be met in today’s healthcare environment, and testing potential responses to those needs.

“We work closely with Baystate Health to identify problem areas, or where they are investing in problems that need to be fixed,” McCormick said. “For example, where do they see population health going?”

Eric Harry

Eric Harry says TechSpring partners first learn what Baystate’s needs are and then develop technology-based solutions.

One possibility is working with organizations like Partners for a Healthier Community on how to incorporate data on poverty and housing issues into patients’ health records, so a doctor recognizes that the housing situation is contributing to the person’s health status.

The idea, she added, is to arm providers with the data they need to empower patients to take more control of their own lives. The fact that TechSpring is located in a demographically diverse region is one of its strengths.

“Springfield is geographically interesting, between New York and Boston,” she said. “It has a great mix of rural and urban, and it has interesting economic challenges, that made this the ideal proving ground for technology solutions that represent what the U.S. market looks like, versus your Cadillac medicine or high-tech areas.”

Actually, McCormick added, TechSpring leaders tend to shy away from the word ‘high tech,’ focusing on how technology can solve problems in areas like population health, rather than on what’s new and hot in technology itself.

“It’s really about what is practical and usable and can be applied now in helping the health system succeed,” she explained, “by addressing the needs of the population and helping patients achieve better health outcomes.”

Free Falling

When TechSpring opened in late 2014, it had already lined up a number of partners — companies that were proven and experienced in the industry, including IBM, Premier Inc., Cerner Corp., Dell, Medecision, and Mainline Information Systems. But the goals were still ambiguous.

“It’s a startup,” McCormick said. “It’s a startup within a large health system, so you just have to start trying stuff. What works? What’s scalable? What can you do in that space?

“What does it mean to change the industry?” she went on. “What does it mean to drive positive change? What are you working on, what is Baystate working on, and how do we bring you together to actually do something, and do it in a way that’s designed for learning and proving, rather than sales and acquisition?”

Harry compared the experience to jumping out of a plane for the first time, but McCormick amended the analogy. “Actually,” she said, “we’re building the plane while we’re flying it.”

Whatever the comparison, Harry said, TechSpring was a risky venture because nothing like it had been attempted in the region, and it demanded a total buy-in from Baystate and its partners to succeed.

There have been 22 such partners so far, including a handful of large companies, about five tiny startups, and a dozen or so companies in the middle, size-wise.

For example, a company called Praxify is working to help doctors balance efficiency and patient satisfaction in the era of electronic health records, or EHRs. “Oftentimes, documentation gets in the way of direct patient care,” McCormick said.

Other projects have involved remote patient monitoring — and how to get recorded outcomes into medical records so providers can make care decisions between patient visits — and advanced clinical decision support, or ACDS, which aims to turn medicine into more science than art by establishing, through hard data, the right course of action in various clinical situations.

Originally, potential partners were bringing ideas to Baystate, and the health system was trying to fit their ideas into its framework. That has changed, however, into what Harry called a “marketplace.”

“Now we’re going into Baystate and talking to providers and figuring out where the problems are, really defining those problems, and then we go out and look for innovators, telling them, ‘here are the problems we’ve defined. Can you solve them?’ We’re creating a match-making process. We have a list of problems, well-defined, already sourced, and innovators submit a statement of interest to solve those problems, as opposed to saying, ‘hey, I have this solution. Can I work with you at Baystate?’”

The partners, interestingly, are not being paid for their work; in fact, they pay to access Baystate’s resources and human capital through TechSpring. But if they get to a point where a solution works, they have a direct line to become a successful vendor at Baystate and beyond.

“They’re developing a true solution, solving a real problem, and if they can do that here, they can do it anywhere,” Harry said.

That setup works well for large partners with significant financial resources, but perhaps isn’t as ideal for early-stage startups, so TechSpring is working to develop a model to improve access to companies that can’t afford to pay up front.

Boston-based CarePort Health, one of TechSpring’s initial partners, specializes in helping providers optimize post-acute outcomes and costs by guiding patients across the care continuum and tracking their recovery in real time. “They earned a commercial customer relationship with Baystate and had broad market success from there,” McCormick said, adding that the company was recently purchased by Allscripts, a major EHR vendor.

“When you finish working with TechSpring,” McCormick said, “it should either put you in a position to receive additional funding or propel your solution toward broad market success.”

Happy Employees

Meanwhile, a TechSpring partner called Imprivata works on the security side of healthcare, developing products like a badge that employees swipe at their computers to enter any program they have access to, instead of having to remember passwords for each one. Another current project is a biometric palm-vein reader. Each scan is recorded in a database, and physicians can then swipe anyone entering the ER and immediately pull up their medical records.

“We have a nice pipeline with Imprivata; they’re already popular and well-received in the hospital, and we get to work on what’s next for them,” McCormick ssaid. “They look for intersections between convenience and patient security. When I bring these solutions to the health system, they’re psyched because they know Imprivata is going to make their lives easier.”

Such solutions, however, begin with conversations — between providers and TechSpring partners, and between the tech companies themselves — and that’s another area where the innovation center excels, Harry said. “We’re really driving ecosystem thinking within healthcare.”

To that end, TechSpring also offers co-working, office, and event space in flexible month-to-month memberships for anybody working at the intersection of technology and healthcare. Meanwhile, a monthly networking event called Tap into TechSpring features networking and content-rich speaker programs, so various stakeholders get a sense of what everyone is working on, and sometimes new collaborations form.

“I’d say a lot of people in the healthcare sector are cynical about this type of thinking. ‘Show me the money’ is their way of thinking,” Harry said. “We’re helping people understand there probably is money, and a way that everyone can benefit, but until we get together, that can’t happen.”

Added McCormick, “it’s not that we’re just dreaming about what the future of healthcare could be. We’re actually executing against what we think the future of healthcare can be.”

At the end of the day, Harry said, TechSpring is about solving health problems — at a time of great shifts in the way care is delivered — and, ultimately, changing lives.

“Can everyone win?” McCormick asked. “We think so. Our bet is they can. And we’re taking all these opportunities to prove that everyone can win — especially patients.”

Joseph Bednar can be reached at [email protected]

Sections Technology

Something for Everyone

Smartphones rule the world — or, at least, their users’ lives — but they wouldn’t be of much use without apps. And those apps are legion, appealing to individuals’ desire to manage everything from finances to fitness, to continually learn new things and find new ways to have fun. Here’s a roundup of some of the most popular and well-reviewed apps available today.

Say you want to more effectively manage your finances. Or get in shape. Or brush up on your math skills. Or just relax and have a good time.

As the old iPhone commercials used to say, there’s an app for that. Many, many more than one, actually. And they’re usually free, and available on both the iOS and Android platforms.

For this year’s roundup of what’s hot in technology, BusinessWest checks in on what the tech press is saying about some of the most popular smartphone apps.

Financial App-raisals

personal-capitalFor starters, smartphones have put a world of personal finance in people’s hands. For example, Personal Capital offers simple charts and graphs of the user’s income, spending, and investment performance so they can easily monitor their finances.

“Track your investments by account, asset class, or individual security, see how your portfolio compares to major indices, and find the exact percentage of each asset class that’s in your portfolio,” Investopedia explains. “A 401(k) fee analyzer and mutual-fund fee calculator show if you’re paying too much in fees. The Investment Checkup feature analyzes your portfolio and shows how much you stand to gain with a few changes.”

mintBusiness Insider reports that Intuit’s Mint gives users a real-time look into all their finances, from bank accounts and credit cards to student loans and 401(k) accounts. “It automatically tracks your spending, categorizes it, and alerts you when/if you approach your budget limit. You can even ask for custom savings tips within the app,” the publication notes. “Everything is shown in simple, intuitive graphs and charts, making it one of the most popular personal-finance apps in the world.”

goodbudgetMeanwhile, Business Insider also recommends GoodBudget, an app that brings the envelope-budgeting method into the smartphone. Users create ‘envelopes’ for each of their budget categories, such as groceries, transportation, and shopping, and pre-determine how much they want to allocate in each envelope. They can then record and track how much they’re spending from each envelope. “It may not be as sophisticated as some of the other apps, but Goodbudget offers a simple way to stick to your budget and keep your spending really disciplined.”

prosper-dailyWhat about financial security? Investopedia recommends Prosper Daily, a personal-finance security service that tracks spending and protects credit cards from fraud and errors. Users can quickly view balances and recurring charges across all their credit and debit cards.

“Prosper Daily creates an alert if a suspicious charge is posted to your account, allows you to report the charge and/or contact the merchant, and will help you get your money back from fraudulent, erroneous, or unfair charges,” the publication notes. “Data-breach alerts let you know when a data breach has occurred at a place where you’ve shopped.”

Healthy App-roach

What if physical wellness tops one’s priority list. No fear — there are countless apps for that, too, teaching users how to shop, all the facts on what they’re eating, how to exercise, and how to stay committed to better habits.

myfitnesspalOne of the most popular nutrition apps is MyFitnessPal, which offers a wealth of tools for tracking what and how much the user eats, and how many calories they burn through activity, explains PC Magazine. “Of all the calorie counters I’ve used, MyFitnessPal is by far the easiest one to manage, and it comes with the largest database of foods and drinks. With the MyFitnessPal app, you can fastidiously watch what you eat 24/7, no matter where you are.”

The app’s database of more than 6 million foods makes it easy to track a diet, or the lack of one, added the online magazine Greatist. “Whether you’re trying to lose weight or put on muscle, the app helps determine the best things to eat and meet your goals.”

nike-training-clubBut nutrition is only part of the story when it comes to fitness — exercise is the other key discipline. But where to start? One possibility is the Nike+ Training Club, which takes the concept to the next level, offering more than 100 workouts to choose from. Users can also opt for a customized, full-body, four-week plan. “A trainer leads you through the routines, plus you get instructional video clips of the moves,” notes Fitness magazine. “Don’t like burpees? The updated app lets you swap drills you hate for ones you love.”

strava-running-and-cycling-gpsFor those who prefer being outdoors to get in shape, Strava Running and Cycling GPS monitors running or cycling routes via GPS, notes Digital Trends. “It also gamifies your cardio workout and pairs with leaderboards, achievements, and challenges, bringing a competitive spirit to your routine.”

jefitFor a more comprehensive training assistant, Men’s Fitness recommends Jefit, which creates personalized workout routines by tracking and analyzing the user’s workout progress and diligently recording weight, reps, and time.

“Its data-heavy approach will appeal to stat nerds and workout obsessives alike. Jefit also packs the most robust library of exercises and maneuvers,” the magazine notes, including how-to videos with more than 1,300 exercises making up scores of workouts. The free version is limited, with some bare-bones workout routines and basic activity logs, while paid options are ad-free and unlock more features.

App-lied Learning

khan-academyCountless popular apps focus on education and learning for all ages. For kids, the Children’s MD blog recommends Khan Academy, which collaborates with the U.S. Department of Education and myriad public and private educational institutions to provide a free, world-class education for anyone.

“It’s incredibly easy to use, there are no ads, and it’s appropriate for any school-aged child that knows how to read,” the blog reports, noting that Khan Academy started as a math-learning site but has expanded to many other subjects, from art history to economics. “My kids will spend hours looking at computer-science projects that other kids have shared and incorporating ideas into their own programs. The Khan platform combines educational videos with practice problems and project assignments.”

photomathMeanwhile, Photomath focuses on, well, math, and does it well, Digital Trends reports. “For high-school students who just need a bit more guidance on how to isolate ‘x’ in their algebra homework, Photomath is essentially your math buddy that can instantly solve and explain every answer. Simply snap a photo of the question (you can also write or type), and the app will break down the solution into separate steps with helpful play-by-play, so that you can apply the same principles to the rest of your homework.”

duolingoFor language learning, Children’s MD recommends Duolingo, which provides interactive foreign-language education in 15 languages so far. It’s appropriate for both kids and adults, and one independent study found that a person with no knowledge of Spanish would need about 34 hours with Duolingo to cover the material in the first college semester of Spanish classes.

“It’s simple, user-friendly, and never boring,” the blog notes. “Install the app on your phone and get your language lessons done while you are on the elevator or waiting in line.”

nasa-appLearning means expanding one’s horizons, of course, and where better to do that than the NASA App, which aggregates a wide range of NASA content. “Space enthusiasts and curious minds will love how it packs a wealth of news stories, features, images, video, and information about the space agency’s activities into this one mobile app,” PC Magazine reports.

App-ealing Entertainment

spotifyLet’s face it, though — smartphone users want apps that are just plain fun as well. For music enthusiasts, it’s hard to go wrong with Spotify. Wired notes that users can access a huge catalog of music for a small monthly fee, creating their own playlists or enjoying the app’s curated stations.

Seven years after its debut, Mashable adds, “Spotify has tons of competition in the online streaming space, but the app continues to be one of the best ways to listen to music and podcasts on demand and on the go.”

espn-score-centerSports fans might dig ESPN Score Center, which allows users to check game progress from more sports than most other apps, PC Magazine reports, including baseball, basketball, football, soccer, ice hockey, cricket, rugby, and more.

big-ovenFor those whose idea of fun is improving their cooking skills, plenty of apps do the job. Digital Trends recommends two. Big Oven features more than 250,000 recipes, and provides grocery lists based on them, lets users add your own, and import recipes from friends. “If you like (or want to like) to cook, start with Big Oven.”

yummlyBut the publication also raves about Yummly, which offers access to thousands of unique recipes. “On top of recipe and grocery-list functionality, Yummly takes user preferences into account to provide recipe recommendations, for when you just can’t decide what to eat.”

action-movie-fxFinally, if the kitchen doesn’t provide enough action and adventure, Mashable recommends downloading Action Movie, the brainchild of Star Wars and Star Trek director J.J. Abrams. The app allows anyone with an iPhone introduce movie-level special effects to their short videos.

“Not only is it incredibly easy to use and completely addictive, it’s a huge crowd pleaser,” the site notes. “Filming a Thanksgiving dinner where a virtual car can unexpectedly crash across the dinner table is guaranteed to inspire roaring laughter. Action Movie is free, but smartly uses in-app purchases to sell you additional effects, all as good as the originals. It’s the rare app that has few competitors and has maintained a high level of quality.”

Joseph Bednar can be reached at [email protected]

Company Notebook Departments

AIC Named Among Fastest-growing Colleges

SPRINGFIELD — The Chronicle of Higher Education named American International College (AIC) one of the fastest-growing colleges in the U.S. for the fifth time. Among private, nonprofit master’s institutions, AIC placed among the top 20 colleges and universities in the country, ranking 16th, with a nearly 124% growth rate. AIC is the only Massachusetts college or university to place in this category and outpaced the national average growth rate of 21.7% by more than 100%. AIC has more than doubled its enrollment over a 10-year span, 2004-2014. In a categorical comparison to other colleges and universities in Massachusetts, Bay Path University ranked 17th among private baccalaureate institutions with an 82.6% growth rate, and Elms College ranked 18th in the same category with a growth rate of 78.3%. “We believe that a college education is more than academic and intellectual growth,” said AIC President Vince Maniaci. “At AIC, we are committed to the personal, spiritual, and professional development of our students. We identify trends and explore and develop programs that will provide our students with a foundation upon which they can build to reach their full potential. This is a competitive and rapidly changing world. We make every effort to help our students compete successfully in that environment and are proud to be recognized for our efforts.” Data collected for the Chronicle of Higher Education was based on fall enrollments of full-time and part-time students and included all U.S. degree-granting programs with a minimum 500-student enrollment in 2004.

 

Magazine Names Westside Finishing Among Top Shops

HOLYOKE — Westside Finishing has been named one of the best finishing shops in North America, according to an industry benchmarking survey conducted by Products Finishing magazine, a trade publication that has covered the industry since 1938. The magazine conducted an extensive benchmarking survey that analyzed hundreds of finishing companies in several different areas, including current finishing technology, finishing practices and performances, business strategies and performances, and training and human resources. Only the top 50 shops were given the honor of being a Products Finishing ‘Top Shop’ based on a scoring matrix in those four criteria. “Westside Finishing has established itself as one of the best finishing operations in the industry,” said Tim Pennington, editor of Products Finishing magazine. “The criteria we used was very stringent, and only the top finishing shops that excelled in all four areas made the list. Westside Finishing is in rare air when it comes to finishing operations.” Brian Bell, owner and president of Westside Finishing, said he is “extremely excited and pleased to be named one of Products Finishing magazine’s Top Shops for the second year. Our employees and management team have worked very hard to be the best in the industry, and to provide our customers with quality service.”

 

Skoler, Abbott & Presser Earns Tier 1 Ranking

SPRINGFIELD — Skoler, Abbott & Presser, P.C. announced it has once again received a Tier 1 ranking in five different practice areas for the Springfield metropolitan area by The Best Lawyers in America. The firm was recognized for its excellence in arbitration, employment law in management, labor law in management, labor and employment litigation, and mediation. Notably, all of these practice areas received Tier 1 rankings, signifying a score within a certain percentage of the highest-scoring firms in the metropolitan area. “We do our best every day to present our clients with legal advice that reflects an understanding of each of their unique businesses,” said Partner Timothy Murphy. “I think the firm’s high degree of expertise and proficiency is demonstrated in our continued ranking as a Tier 1 law firm by Best Lawyers.” Attaining a Tier 1 ranking in so many different practice areas marks a strong combination of quality law practice and expansive legal experience, and reflects one of the highest levels of respect within the legal community, he added. The rankings are based on an evaluation process that includes both client and lawyer evaluations, peer reviews from leading attorneys in specified practice areas, and final reviews from law firms as part of the formal review process and selection. To be eligible for the rankings, a law firm must have at least one lawyer who is included in Best Lawyers in that particular practice area and metropolitan area. Best Lawyers is the oldest peer-review publication in the legal profession. A listing in Best Lawyers is widely regarded by both clients and legal professionals as a significant honor conferred on a lawyer by his or her peers. The Best Lawyers lists of outstanding attorneys are compiled by conducting comprehensive peer-review surveys in which tens of thousands of leading lawyers confidentially evaluate their professional peers.

 

Springfield Museums Wins Grant to Restore Windows

SPRINGFIELD — The Springfield Museums have been awarded a Museums for America grant of $106,592 from the federal Institute of Museum and Library Services (IMLS) to restore and stabilize 20 Tiffany stained-glass windows at the George Walter Vincent Smith Art Museum. These grants are awarded through competitive peer review and require at least a 100% match by the applicant. The program is an essential component of the institute’s goal of sustaining cultural heritage. The 20 Tiffany stained-glass windows are original to the main façade of the historic George Walter Vincent Smith Art Museum, which opened in 1896. The windows have deteriorated because of age, city pollution, and the harsh New England weather. This project includes a provision to protect the windows and their restoration through the addition of exterior tempered glass. The restoration of the Tiffany stained-glass windows will reintegrate these important decorative features with the building as well as greatly increase the effectiveness of the museum’s environmental control system. “These windows are rare and highly significant,” said Kay Simpson, president of the Springfield Museums. “They are the only Tiffany stained-glass windows in existence that were specifically commissioned for an American art museum, and they are a critical element of the overall design of the 1896 museum building. We are grateful to the IMLS for providing us with funding to stabilize and preserve these important stained-glass treasures for future generations.”

 

Elms College Doctor of Nursing Practice Program Earns Accreditation

CHICOPEE — The School of Nursing at Elms College has received accreditation from the Commission on Collegiate Nursing Education (CCNE) for its doctor of nursing practice (DNP) program. CCNE accreditation is a nongovernmental peer-review process that operates in accordance with nationally recognized standards established for the practice of accreditation in the U.S. “The DNP program was a vision and a dream for Elms School of Nursing and our community partners,” said Kathleen Scoble, dean of the School of Nursing at Elms. The DNP degree is a clinical practice doctorate in an advanced specialty of nursing practice for the role of nurse practitioner. DNP graduates from Elms are eligible to sit for advanced certification and licensure in one of two specialty tracks: family nurse practitioner or adult-gerontology acute-care nurse practitioner. Most local programs educate advanced-practice nurses (APRNs) at the master’s level, but — in accordance with the American Assoc. of Colleges of Nursing’s evolutionary position to move the level of preparation necessary for APRN roles from the master’s degree to the doctorate level — Elms College has implemented the clinical doctorate to prepare NPs with the highest level of scientific knowledge and practice expertise. The college has partnered with Baystate Medical System and Berkshire Health Systems, who fund cohorts of nurses to fill critical roles in their organizations now and into the future.

Daily News

SPRINGFIELD — The Springfield Museums have been awarded a Museums for America grant of $106,592 from the federal Institute of Museum and Library Services (IMLS) to restore and stabilize 20 Tiffany stained-glass windows at the George Walter Vincent Smith Art Museum. These grants are awarded through competitive peer review and require at least a 100% match by the applicant. The program is an essential component of the institute’s goal of sustaining cultural heritage.

The 20 Tiffany stained-glass windows are original to the main façade of the historic George Walter Vincent Smith Art Museum, which opened in 1896. The windows have deteriorated because of age, city pollution, and the harsh New England weather. This project includes a provision to protect the windows and their restoration through the addition of exterior tempered glass. The restoration of the Tiffany stained-glass windows will reintegrate these important decorative features with the building as well as greatly increase the effectiveness of the museum’s environmental control system.

“These windows are rare and highly significant,” said Kay Simpson, president of the Springfield Museums. “They are the only Tiffany stained-glass windows in existence that were specifically commissioned for an American art museum, and they are a critical element of the overall design of the 1896 museum building. We are grateful to the IMLS for providing us with funding to stabilize and preserve these important stained-glass treasures for future generations.”

Added U.S. Rep. Richard Neal, “the Quadrangle represents the cultural center of the city of Springfield, and the George Walter Vincent Smith Art Museum is one of its most celebrated institutions. For more than 100 years, the museum has been home to some of the most rare, eclectic, and pre-eminent collections in New England. Thousands of people visit each year to enjoy works ranging from Japanese armor to 19th-century Italian watercolors. But one of the museum’s most important and iconic artifacts has been its original Tiffany stained-glass windows. The last of their kind in the United States, these extraordinary windows are being restored with the help of the Institute of Museum and Library Services. As a supporter of the arts, I take great pride in the Springfield Museums and believe we have a responsibility to preserve them for future generations. And this window-restoration program demonstrates that commitment.”

Springfield Mayor Domenic Sarno said he is “very appreciative and thankful to all involved for securing this grant. We are very fortunate for a city our size to have such a well-respected museum complex that not only continues to enlighten our past, but also our future too.”

Sections Super 60

Growth Engine

super60logoNow in its 27th year, the Springfield Regional Chamber’s Super 60 program celebrates the success of the fastest-growing privately-owned businesses in the region. This year’s class, which will be feted on Oct. 28 at Chez Josef, hail from 17 communities across the region and represent all sectors of the economy, including nonprofits, transportation, energy, healthcare, technology, manufacturing, retail, and service, with the winners in the Total Revenue category combining for more than $1.3 billion in revenues last year, and the Revenue Growth winners all posting gains in excess of 25% — and one-third recording more than 60% growth. It goes to show, says chamber President Nancy Creed, that “small business is the backbone of our region and our continued growth engine, and the success of this year’s winners is a clear indication that our regional economy is strong.”

Total Revenue

1. Stavros Center for Independent Living Inc.

210 Old Farm Road, Amherst

(413) 256-0473

www.stavros.org

Jim Kruidenier, Executive Director

Stavros helps people with disabilities develop the tools and skills they need to take charge of their own lives, through programs and services designed to meet the needs of individuals of any age or disability as they work to achieve the life goals that are important to them. Stavros also advocates to bring an end to discrimination in employment, healthcare, or anywhere else.

 

2. Springfield College

263 Alden St., Springfield

(413) 748-3000

www.springfieldcollege.edu

Mary-Beth Cooper, President

Founded in 1885, Springfield College is a private, independent, co-educational, four-year college offering undergraduate and graduate degree programs guided by its Humanics philosophy — educating students in spirit, mind, and body for leadership in service to others.

 

3. Whalley Computer Associates Inc.

One Whalley Way, Southwick

(413) 569-4200

www.wca.com

John Whalley, President

WCA is a locally owned family business that has evolved from a hardware resale and service group in the ’70s and ’80s into a company that now focuses on lowering the total cost of ownership of technology and productivity enhancement for its customers. Whalley carries name-brand computers as well as low-cost performance compatibles.

 

Baltazar Contractors Inc.

83 Carmelinas Circle, Ludlow

(413) 583-6160

www.baltazarcontractors.com

Frank Baltazar, President

Baltazar Contractors has been a family-owned and operated construction firm for more than 20 years, specializing in roadway construction and reconstruction; all aspects of site-development work; sewer, water, storm, and utilities; and streetscape improvements.

 

Behavioral Health Network Inc.

417 Liberty St., Springfield

(413) 747-0705

www.bhninc.org

Katherine Wilson, President and CEO

BHN is a nonprofit community behavioral-health service agency that has been providing services to children, adult, families, and communities in Western Mass. since 1938. It offers comprehensive, outcome-driven, affordable, and culturally appropriate behavioral healthcare to people of all ages and income levels in multiple settings within its communities.

 

Braman Chemical Enterprises Inc.

147 Almgren Dr., Agawam

(413) 732-9009

www.braman.biz

Gerald Lazarus, President

Braman has been serving New England since 1890, using state-of-the-art pest-elimination procedures for commercial and residential customers. The company has offices in Agawam, Worcester, and Lee, as well as Hartford and New Haven, Conn.

 

City Tire Company Inc.

25 Avocado St., Springfield

(413) 737-1419

www.city-tire.com

Peter Greenberg, President

Brothers Peter and Dan Greenberg, the third generation of a family-owned business founded in 1927, have grown the business to 11 locations in Massachusetts, Connecticut, New Hampshire, and Vermont. The company offers one-stop shopping for tires of all shapes and sizes and a full compliment of maintenance and repair services.

 

Collaborative for Educational Services

97 Hawley St., Northampton

(413) 586-4900

www.collaborative.org

William Diehl, executive director

This nonprofit educational service agency is committed to reaching and educating learners of all ages, and is experienced in working with educators to help students learn and succeed. It partners with school districts and schools to help them assess their programs and improve services, instruction, student learning, and achievement, and trains teachers, administrators, and educational leaders seeking licensure or skill development.

 

Commercial Distributing Co. Inc.

46 South Broad St., Westfield

(413) 562-9691

www.commercialdist.com

Richard Placek, Chairman

Founded in 1935 by Joseph Placek, Commercial Distributing Co. is a family-owned, family-operated business servicing more than 1,000 bars, restaurants, and clubs, as well as more than 400 package and liquor stores. Now in its third generation, the company continues to grow through the values established by its founder by building brands and offering new products as the market changes.

 

Community Enterprises Inc.

441 Pleasant St., Northampton

(413) 584-1460

www.communityenterprises.com

Dick Venne, President and CEO

In 1972, some progressive staff members at Northampton State Hospital applied for and received a small grant to develop a program to train residents to live and work outside the hospital. In the 40 years since the creation of that original program, Community Enterprises has grown into a multi-faceted program that supports the employment, educational, and independent-living goals of people with disabilities in three states.

 

The Dennis Group

1537 Main St., Springfield

(413) 746-0054

www.dennisgrp.com

Tom Dennis, CEO

The Dennis Group offers complete planning, design, architectural, engineering, and construction-management services. The firm is comprised of experienced engineering and design professionals specializing in the implementation of food-manufacturing processes and facilities.

 

Filli, LLC d/b/a Con-Test Analytical Laboratory

39 Spruce St., East Longmeadow

(413) 525-2332

www.contestlabs.com

Thomas Veratti, General Manager

Established in 1984, Con-Test provides environmental consulting and testing services to a variety of clients throughout Western Mass. The laboratory-testing division originally focused on industrial hygiene analysis, but rapidly expanded to include numerous techniques in air analysis, classical (wet) chemistry, metals, and organics, and has the capability for analyzing nearly all water, air, soil, and solid materials.

 

Grand Prix International Inc.

34 Front St., Indian Orchard

(413) 543-8887

www.grandprixintl.com

Michael Fisher, President

Since 1978, Grand Prix International has grown to become a leading independent game manufacturer, offering a wide range of services, from graphic design to project management, manufacturing, and freight forwarding. GPI has extensive experience with custom product packaging, specializing in plastic molding, tins, clamshells, blister cards, set-up boxes, neck boxes, wood boxes, and displays.

 

HAPHousing (HAP Inc.)

322 Main St., Suite 1, Springfield

(413) 233-1500

www.haphousing.org

Peter Gagliardi, President and CEO

Over 40 years, HAPHousing has earned a reputation for providing innovative forms of housing assistance to tenants, homebuyers, homeowners, and rental-property owners. HAPHousing is the largest nonprofit developer of affordable housing in Western Mass., and a collaborative partner in urban neighborhood revitalization.

 

Holyoke Chicopee
Springfield Head Start Inc.

30 Madison Ave., Springfield

(413) 788-6522

www.hcsheadstart.org

Janis Santos, Director

Since 1965, HCS Head Start Inc. has been providing high-quality early-childhood-education services for children and families in in Western Mass., including Holyoke, Chicopee, Springfield, Ludlow, Palmer, and Granby. Head Start provides a solid foundation for children to gain necessary skills to enter kindergarten and to be successful in life.

 

Human Resources Unlimited Inc.

60 Brookdale Dr., Springfield

(413) 781-5359

www.hru.org

Don Kozera, President and CEO

HRU’s programs annually help more than 1,500 people with physical and mental disabilities or who are disadvantaged by poverty or homelessness, by providing a unique and holistic approach to skill building, job-readiness training, placement, and support. HRU works with area employers, providing them with a skilled, reliable workforce while simultaneously creating employment opportunities for its members.

 

Kittredge Equipment Co. Inc.

100 Bowles Road, Agawam

(413) 304-4100

www.kittredgeequipment.com

Wendy Webber, President

Founded in 1921, Kittredge Equipment Co.is one of the nation’s leading food-service equipment and supply businesses. It boasts 70,000 square feet of showroom in three locations, with in-stock inventory of equipment and smallware consisting of more than 7,000 different items. The company also handles design services, and has designed everything from small restaurants to country clubs to in-plant cafeterias.

 

Lancer Transportation & Logistics and Sulco Warehousing & Logistics

311 Industry Ave., Springfield

(413) 739-4880

www.sulco-lancer.com

Todd Goodrich, President

In business since 1979, Sulco Warehousing & Logistics specializes in public, contract, and dedicated warehousing. Lancer Transportation & Logistics is a licensed third-party freight-brokerage company that provides full-service transportation-brokerage services throughout North America.

 

Marcotte Ford Sales Inc.

1025 Main St., Holyoke

(800) 923-9810

www.marcotteford.com

Bryan Marcotte, President

The dealership sells new Ford vehicles as well as pre-owned cars, trucks, and SUVs, and features a full service department. Marcotte has achieved the President’s Award, one of the most prestigious honors given to dealerships by Ford Motor Co., on multiple occasions over the past decade. It also operates the Marcotte Commercial Truck Center.

 

Multicultural Community Services
of the Pioneer Valley Inc.

1000 Wilbraham Road, Springfield

(413) 782-2500

www.mcsnet.org

Paul Conlon, Executive Director

Multicultural Community Services of the Pioneer Valley is committed to providing culturally and ethnically responsive supports that enhance the capacities of individuals with developmental disabilities, and their families, to maximize their quality of life as individuals and as members of the larger community.

 

Northeast Treaters Inc.

201 Springfield Road, Belchertown

(413) 323-7811

www.netreaters.com

David Reed, President

Northeast Treaters was founded in 1985 as a manufacturer of pressure-treated lumber. In 1996, an additional facility was added in Athens, N.Y. to produce fire-retardant treated lumber and kiln-dried before- and after-treatment products.

 

PC Enterprises Inc. d/b/a Entre Computer

138 Memorial Ave., West Springfield

(413) 736-2112

www.pc-enterprises.com

Norman Fiedler, CEO

PC Enterprises, d/b/a Entre Computer, assists organizations with procuring, installing, troubleshooting, servicing, and maximizing the value of technology. In business since 1983, it continues to evolve and grow as a lead provider for many businesses, healthcare providers, retailers, and state, local, and education entities.

 

Pathlight Inc.

220 Brookdale Dr., Springfield

(413) 732-0531

www.pathlightgroup.org

Ruth Banta, Executive Director

For 60 years, Pathlight, formerly the Assoc. for Community Living, has been creating opportunities, building relationships, and improving lives of children and adults with developmental disabilities and their families. The agency’s caring and experienced workforce empowers individuals with developmental disabilities to live with dignity, bringing fulfillment, community, and valuable relationships into their lives.

 

Sarat Ford-Lincoln

245 Springfield St., Agawam

(413) 789-5400

www.saratford.com

Jeff Sarat, President

Founded in 1929 by John Sarat Sr., Sarat Ford has become the largest Ford dealership in Western Mass., and today, grandson Jeff Sarat leads the company. The full-service dealership includes a state-of-the-art body shop, and a recent expansion offers a 24-bay service center that houses a $1 million parts inventory featuring Ford, Motorcraft, Motorsport, and a variety of other specialty manufacturers.

 

Specialty Bolt & Screw Inc.

235 Bowles Road, Agawam

(413) 789-6700

www.specialtybolt.com

Kevin Queenin, President

Founded in 1977, Specialty Bolt & Screw (SBS) is a full-service solutions provider of fasteners, vendor-managed inventory (VMI) programs, and C-class commodities. Based in Agawam, it has locations in Valcourt, Quebec; Juarez, Mexico; Queretaro, Mexico; Rovaniemi, Finland; and Kaohsiung, Taiwan.

 

Tighe & Bond Inc.

53 Southampton Road, Westfield

(413) 562-1600

www.tighebond.com

David Pinsky, President

Founded in 1911, Tighe & Bond specializes in environmental engineering, focusing on water, wastewater, solid-waste, and hazardous-waste issues, and provides innovative engineering services to public and private clients around the country and overseas. It has expanded its footprint over the past several years to grow to more than 275 employees in several locations throughout the Northeast.

 

Troy Industries Inc.

151 Capital Dr., West Springfield

(413) 788-4288

www.troyind.com

Steve Troy, CEO

Troy Industries was founded on the principle of making reliable, innovative, over-engineered products that function without question when lives are on the line. The choice of special ops, law enforcement, and war fighters worldwide, Troy Industries is a leading U.S. government contractor that designs and manufactures innovative, top-quality small-arms components and accessories and complete weapon upgrades.

 

United Personnel
Services Inc.

1331 Main St., Springfield

(413) 736-0800

www.unitedpersonnel.com

Patricia Canavan, President

United provides a full range of staffing services, including temporary staffing and full-time placement, on-site project management, and strategic recruitment in the Springfield, Hartford, and Northampton areas, specializing in administrative, professional, medical, and light-industrial staff.

 

Valley Opportunity
Council Inc.

35 Mount Carmel Ave., Chicopee

(413) 552-1554

www.valleyopp.com

Stephen Huntley, Executive Director

The Valley Opportunity Council (VOC) is the largest and most diverse community-action agency in the region. It has a network of support and collaborative services that include energy assistance, nutrition, early education and childcare, adult education, senior services, housing, money management, and transporation.

 

WestMass ElderCare Inc.

4 Valley Mill Road, Holyoke

(413) 538-9020

www.wmeldercare.org

Priscilla Chalmers, Executive Director

WestMass ElderCare is a private, nonprofit agency with a mission to preserve the dignity, independence, and quality of life of elders and disabled persons desiring to remain within their own community. The agency offers services for elders, their families and caregivers, and people with disabilities. Programs and services include supportive housing, home care, options counseling, adult family care, nutrition programs, adult foster care, and group adult foster care.

Revenue Growth

1. Lavishlyhip, LLC

Feeding Hills

www.lavishlyhip.com

Rika Woyan, Owner

This online retailer of jewelry and accessories offers accessory collections from the latest top designers. By meeting with the designers in their showrooms and at industry events, it stays on top of what is trending. Shoppers will find hip and classic jewelry for women and men, cashmere, silk and blend scarves, and hair accessories.

2. City Enterprises Inc.

38 Berkshire Ave., Springfield

(413) 726-9549

www.cityenterpriseinc.com

Wonderlyn Murphy, president

City Enterprises Inc. offers skilled general-contracting services to the New England region. The company prides itself on custom design and construction of affordable, quality homes and the infrastructure surrounding each project.

3. 3BL Media, LLC

136 West St. #104, Northampton

(866) 508-0993

www.3blmedia.com

Greg Schneider, CEO

Founded in 2009, 3BL Media is a leading news-distribution and content-marketing company focused on niche topics including sustainability, health, energy, education, philanthropy, community, and other social and environmental topics. The company works with organizations including multinational corporations, SMEs, and nonprofits to distribute multi-format media assets through social, traditional, and new-media channels.

Aegenco Inc.

55 Jackson St., Springfield

(413) 746-3242

www.aegisenergyservices.com

Spiro Vardakas, President

Aegenco, an energy-conservation consulting firm and the manufacturing arm of Aegis Energy Services, has grown steadily since its inception in 2005.

Aegis Energy Services Inc.

55 Jackson St., Holyoke

(800) 373-3411

www.aegisenergyservices.com

Lee Vardakas, Owner

Founded in 1985, Aegis Energy Services is a turn-key, full-service provider of combined heat and power systems (CHPs) that generate heat and electricity using clean, efficient, natural-gas-powered engines. These modular CHP systems reduce a facility’s dependence on expensive utility power, reduce energy costs, and reduce one’s carbon footprint.

Bart Truck Equipment, LLC

358 River St, West Springfield, MA 01089

(413) 737-2766

www.barttruckllc.com

James DiClemente, Owner and Service Manager

Bart Truck Equipment, LLC offers a wide range of products including dump bodies, hoists, platform bodies, utility/service bodies, refuse equipment, hook lifts and roll-offs, snow plows, sanders, lift gates, truck-mounted cranes, central hydraulic systems and tractor wet lines, van equipment, pusher and tag axles, truck-mounted generators and compressors, strobe lights, toolboxes, snow- and ice-control equipment, enclosed trailers, leaf loaders, and much more.

Baystate Crushing
& Recycling

83 Carmelinas Circle, Ludlow

(413) 583-7856

Paul Baltazar, Owner

Established in 2002, Baystate Crushing & Recycling is in the business of heavy construction equipment rental and leasing.

Charter Oak Insurance & Financial Services Co.

330 Whitney Ave., Holyoke

(413) 374-5430

www.charteroakfinancial.com

Peter Novak, General Agent

A member of the MassMutual Financial Group, Charter Oak been servicing clients for 127 years. The team of professionals serves individuals, families, and businesses with risk-management products, business planning and protection, retirement planning and investment services, and fee-based financial planning.

Courier Express Inc.

20 Oakdale St., Springfield

(413) 730-6620

www.courierexp.com

MICHAEL DEVINE, CEO

Courier Express is committed to providing custom, same-day delivery solutions for any shipment. Its focal point is New England, but its reach is nationwide. The company strives to utilize the latest technologies, on-time delivery, customer service, and attention to detail to separate itself from its competitors.

Detector Technology Inc.

9 Third St., Palmer

(413) 284-9975

www.detechinc.com

Jay Ray, President and CEO

Detector Technology is a leading manufacturer of products and systems for OEM and equipment manufacturers, specializing in channel electron multipliers, glass extrusion and fabrication, and motion-control products. With a state-of-the-art fabrication and production facility, An ISO 9001-certified commapny, DeTech has been delivering for its customers for more than 20 years.

Environmental Compliance Services Inc.

588 Silver St., Agawam

(413) 789-3530

www.ecsconsult.com

Mark Hellstein, President and CEO

For more than 25 years, ECS has specialized in environmental site assessments; testing for asbestos, lead, indoor air quality, and mold; drilling and subsurface investigations; and emergency-response management.

Fletcher Sewer & Drain Inc.

824A Perimeter Road, Ludlow

(413) 547-8180

www.fletcherseweranddrain.com

Teri Marinello, President

Since 1985, Fletcher Sewer & Drain has provided service to homeowners as well as municipalities and construction companies for large pipeline jobs from Western Mass. to Southern Conn. From unblocking kitchen sinks to replacing sewer lines, this woman-owned company keeps up to date with all the latest technology, from high-pressure sewer jetters to the newest camera-inspection equipment.

Fun Dining Inc. d/b/a Center Square Grill

84 Center Square

East Longmeadow MA 01028

(413) 525-0055

www.centersquaregrill.com

Bill Collins and Michael Sakey, Owners

Collins and Sakey launched this ‘creative American grill’ in 2014, incorporating influences from South America, classic French cooking, New Orleans, Jamaica, Asia, and other cuisines. The restaurant features a few different dining areas, from a formal dining room to a small room for private events to a lively bar area, and boasts a well-regarded wine program.

Gandara Mental Health Center Inc.

147 Norman St., West Springfield

(413) 736-8329

www.gandaracenter.org

Dr. Henry East-Trou, CEO

Focusing on the Latino/Hispanic community, Gandara Center provides substance-abuse recovery, mental-health, and housing services for men, women, children, adolescents, and families throughout the Pioneer Valley.

GMH Fence Co. Inc.

15 Benton Dr., East Longmeadow

(413) 525-3361

www.gmhfence.com

GLENN HASTIE, OWNER

Serving the Western Mass. area for more than over 20 years, GMH Fence Co. is one of largest fence companies in the region. The fencing contractor offers quality service and fence installations from a selection of wood, aluminum, steel, and vinyl fencing that are durable and virtually trouble-free for residential, commercial, and industrial fencing requests.

Knight Machine & Tool Company Inc.

11 Industrial Dr., South Hadley

(413) 532-2507

Gary O’Brien, Owner

Knight Machine & Tool Co. is a metalworking and welding company that offers blacksmithing, metal roofing, and other services.

  1. Jags Inc.

120 Interstate Dr., West Springfield

(413) 781-4352

Martin Jagodowski, President

Established in 2006, M. Jags Inc., doing business as Taplin Yard, Pump & Power Equipment, has sold and serviced outdoor power equipment to residential, commercial, and landscape companies; municipalities; and nonprofit organizations.

Maybury Associates Inc.

90 Denslow Road, East Longmeadow

(413) 525-4216

www.maybury.com

John Maybury, President

Since 1976, Maybury Associates Inc. has been designing, supplying, and servicing all types of material-handling equipment throughout New England. Maybury provides customers in a wide range of industries with solutions to move, lift, and store their parts and products.

Michael’s Party Rentals Inc.

1221 South Main St., Palmer

(413) 583-3123

www.michaelspartyrentals.com

Michael Linton, President

Michael’s Party Rentals was started as Party Tent Rentals in 2000 by Linton and his brother, Ryan, as a small, one-tent operation. In 2003, Michael bought Ryan’s half of the business, renamed it Michael’s Party Rentals, and expanded the inventory. Today, the company operates year-round, every day, and the 9,000-square-foot warehouse holds more than 100 tents of all sizes, tables, chairs, dance floors, staging, lighting, and other equipment.

MicroTek Inc.

2070 Westover Road, Chicopee

(413) 593-1025

www.mclabs.com

Don Slivensky, CEO

Since 1991, MicroTek has been an industry-leading, single-source provider of business training and meeting rooms, virtual training platforms, and instructor sourcing services. It boasts the resources and expertise to execute a total training delivery solution to any client of any size, anywhere in the world.

O’Connell Care At Home

One Federal St., Bldg. 103-1, Springfield

(413) 533-1030

www.opns.com

Francis O’Connell, president

For more than two decades, O’Connell Care at Home, formerly O’Connell Professional Nurse Service, has grown to deliver a range of home-health and staffing services across the Pioneer Valley. Services range from nursing care and geriatric healthcare management to advocacy and transportation.

Orthotics &
Prosthetics Labs Inc.

300 Birnie Ave., Suite 3, Springfield

(888) 432-5488

www.oplabs.com

Jim Haas and Blaine Drysdale, Owners

Orthotics & Prosthetics Labs provides physician-directed orthotic and prosthetic services to meet the personal needs and improve the health status of the area people. It offers a complete range of quality orthotic and prosthetic devices and services, specializing in custom-made braces and prosthetic limbs, but also stocking the most popular off-the-shelf braces.

Paragus Strategic IT

112 Russell St., Hadley

(413) 587-2666

www.paragusit.com

Delcie Bean IV, President

While still in high school, Delcie Bean founded Paragus IT in 1999, first under the name Vertical Horizons and then Valley ComputerWorks. Under the Paragus name, it has grown dramatically as an outsourced IT solution for area clients. Paragus provides business computer service, computer consulting, information-technology support, and other proactive services to businesses of all sizes.

Powervestors II, LLC

55 Jackson St., Holyoke

(413) 536-1156

www.aegisenergyservices.com

Spiro Vardakas, Owner

Powervestors, a division of Aegis Energy Services, provides services in power-generating equipment installation throughout the region.

Rediker Software Inc.

2 Wilbraham Road, Hampden

(800) 213-9860

www.rediker.com

Andrew Anderlonis, President

Rediker software is used by school administrators across the U.S. and in more than 100 countries, and is designed to meet the student-information-management needs of all types of schools and districts.

Rodrigues Inc.

78 Center St., Ludlow

(413) 547-6443

Antonio Rodrigues, President

Rodrigues Inc. operates Europa Restaurant in Ludlow, specializing in Mediterranean cuisine with an interactive dining experience, presenting meals cooked on volcanic rocks at tableside. Europa also offers full-service catering and banquet space.

Tech Roofing Service Inc.

267 Page Blvd., Springfield

(413) 737-5546

www.techroofing.com

Joe Narkawicz, President

Since its founding in 1975, Tech Roofing has installed, repaired, serviced, and maintained commercial, industrial, and residential roofs throughout New England and New York. A minority-owned business, Tech Roofing Service is nationally certified by the Greater New England Minority Supplier Development Council.

Universal Plastics Corp.

75 Whiting Farms Road, Holyoke

(800) 553-0120

www.universalplastics.com

Joseph Peters, CEO

Since 1965, Universal Plastics has been a leading force in the custom thermoforming industry. It specializes in precision custom thermoforming, a plastic-manufacturing process that converts a sheet of plastic into a highly detailed finished product with less tooling investment than other plastic molding processes.

Webber & Grinnell
Insurance Agency Inc.

8 North King St., #1, Northampton

(413) 586-0111

www.webberandgrinnell.com

Bill Grinnell, President

Webber and Grinnell’s roots can be traced back to 1849, when A.W. Thayer opened an insurance agency on Pleasant Street in Northampton. The agency, which offers automotive, business, homeowners, employee benefit, and other types of products, serves more than 5,000 households and 900 businesses throughout Western Mass.

Yankee Home Improvement

36 Justin Dr., Chicopee

(413) 341-5259

www.yankeehomeimprovement.com

Ger Ronan, Owner

Ger Ronan’s decision to start a contracting business came after a bad experience with a local contractor in 2002. So he launched a home-improvement company with the goal of getting it right, in the realms of windows, bathrooms, roofing, siding, and more. Today, in addition to his main location, Ronan also operates eight satellite locations in BJ’s stores.

Sections Travel and Tourism

Scent-sational Attraction

Wade Bassett

Wade Bassett says more than a half-million people visit Yankee Candle Village every year, and many return to make new memories.

There aren’t many flagship stores on people’s bucket lists of places that they want to visit before they die.

But the Yankee Candle’s flagship location, which is also known as Yankee Candle Village, is one of them, and visitors from a wide variety of countries have planned trips and flown overseas just to see and experience the ‘scent-sational’ offerings in the 90,000-square-foot South Deerfield building that was designed to create memories, bring back the past, and inspire family traditions that have lasted for generations.

Indeed, the flagship is far more than a place where candles are sold; it’s filled with a number of unique areas where magic seems to come to life.

Animated figures sing and perform on stages year-round, and families stroll through diverse settings that include a Bavarian Christmas Village where it snows every four minutes on everything, including a 25′ tall indoor rotating Christmas tree; a Black Forest area that offers Christmas collectibles and a large selection of ornaments year-round; a Nutcracker Castle that contains Yankee Candle Toy; Santa’s Workshop, where he can be found almost every Wednesday through Saturday; a moat area with a 20-foot cascading indoor waterfall; a ‘Dept. 56’ section with fascinating displays of collectibles; and a fully outfitted Home Store where items for sale include candles, foods, cookbooks, kitchen accessories, clothing, designer bags, and jewelry.

Many of the activities, offerings, and merchandise are changed seasonally, so new experiences await guests of all ages who flock to South Deerfield on repeat visits.

“We see more than a half-million visitors a year at this location,” said Wade Bassett, director of Sales and Operations. “We opened in 1983, and since that time, our flagship has become a true destination. We understand that people’s experiences here have to be unlike anywhere else. Santa Claus is here year-round, we create new events all the time, and we make sure there are plenty of hands-on, interactive things to see and do.”

Although return visits are not tracked, many guests tell employees they visit frequently, especially during the holiday season, which has become an annual outing for families whose children have photos taken with Santa and Mrs. Claus, while parents shop for gifts to suit everyone on their list.

Santa Claus is in Yankee Candle Village

Santa Claus is in Yankee Candle Village year-round, but his arrival on a helicopter at the end of November draws about 5,000 guests each year.

Activities for children include a candle-making area called Waxworks where the small set can dip their hands in wax, make wax figurines and colored candles, and get a Glitter Too, which is the company’s version of a temporary, glittery tattoo.

There’s also a café and area to enjoy goodies such as homemade fudge, gourmet popcorn, or Ben & Jerry’s Ice Cream, a treat which was recently added; and for those who prefer a full meal, Chandler’s Restaurant fits the bill, only a short distance away on the property.

“This location is our birthplace. It’s the platform to our brand, and what we do here translates to all of our other stores,” Bassett said, adding that families often spend two to three hours in the village.

Candles are the primary attraction, however, and the store contains more 400,000 in 200 original fragrances that change with the seasons. They come in a wide variety of shapes and sizes — jars and glass holders with multiple wicks, votives, wax melts, and scented accessories such as car jars, car vent sticks, room sprays, and more.

Eight to 10 new fragrances are added every season, and older ones are often retired, although scents such as Balsam Cedar, McIntosh Apple, Clean Cotton, and Home Sweet Home are traditional standbys.

“Our factory in Whately produces more than 200 million candles each year, and we have made more than a billion in the past five years,” Bassett said. “It’s a staggering number; we use 64 million pounds of wax each year, which equates to more than 175,000 pounds per day.”

The average guest spends $70 to $100 during each visit, but some purchases total in the thousands, and sales have come a long way from the company’s early years.

In the past, a small handbasket could accommodate the needs of most shoppers, but today, full-size, grocery-style shopping carriages are needed to hold a multitude of purchases.

For this issue and its focus on travel and hospitality, BusinessWest takes a look at one of the leading attractions in Western Mass., and examines not only what draws people to the flagship store, but what is done to ensure that visitors have new experiences that make them want to return time and time again.

Waxing Nostalgic

Yankee Candle’s history began in 1969 when 16-year-old Michael Kittredge decided to make a Christmas candle for his mother because he didn’t have money to purchase a gift for her.

A neighbor saw it and asked to buy the luminary before he gave it to his mother, and a new business was born that has grown to encompass more than 575 retail stores and 35,000 authorized dealers across the world.

Kittredge opened his first store in South Deerfield and eventually sold his company in 1998 to New York-based Forstmann Little, a private equity firm.

The company has had several owners since then; the newest is Newell Rubbermaid, which purchased the company from Jarden Corp. in July.

But despite changing hands, the way business is approached in terms of the customer experience hasn’t varied.

Yankee Candle’s busiest season begins when the leaves start changing color in the fall and runs to the end of December; the fourth quarter accounts for 65% to 70% of annual sales.

“We employ about 180 people in the store at this time of year, as well as another 70 in Chandler’s Restaurant,” Bassett noted.

Employees are carefully chosen, and personality plays a definite role in who gets hired, as the goal is to make guests feel so welcome they share their experiences with employees and feel free to make suggestions, which are written down and perused each week by executives in the firm.

“We encourage our employees to get to know our guests and feel a connection with them,” Bassett said, explaining that they hear many tales of joy as well as difficulties that lead visitors to South Deerfield for the warmth they find in the store.

To that end, employees have the option of choosing a visitor or group who seems especially deserving each day to receive what they call a ‘Golden Key.’

This newly created living room

This newly created living room on a 10-by-10-foot platform was designed to add interest to the store and show visitors how to use Yankee Candles to enhance their holiday decorating.

For example, last year a family told an employee they had saved for several years for a trip to Disney World, and in the excitement of leaving for the airport, the father left his wallet on top of the car. When they arrived at the airport, it was gone, so they didn’t go on the vacation, but ended up at Yankee Candle Village, where they had a fun-filled day.

All experiences inside the village are free to Golden Key recipients, which range from eating ice cream to making candles, and Santa does his part by making special origami Christmas ornaments for them to take home.

“It’s an incredible experience, and people have talked about it and thanked us via social media,” Bassett said, as he continued relating stories about Golden Key recipients.

But the Golden Key is only one of many things Yankee Candle does to entice guests to return to the flagship store. In addition to a seemingly endless array of scented candles, special fragrances are created that are collectibles and sold only in the South Deerfield location.

In addition, members of the company’s Visual Team create displays that change with the seasons; three weeks ago they launched a new living-room display on a 10-by-10-foot platform that was designed to inspire guests to use their candles to enhance their holiday decorating in an elegant setting.

“We try to create the feeling of home and bring it to life in the store with candles and accessories that people can purchase here,” Bassett told BusinessWest.

A professional photographer is brought in during every holiday season to take children’s pictures with Santa and Mrs. Claus, and an hour-long show leads up to the Santa’s arrival in a helicopter after Thanksgiving.

Other recent events created to draw traffic include fall photo shoots, pumpkin decorating, a Halloween Bash, and a concert by children’s musical artist Mister G planned for Nov. 5.

Two years ago, the village began hosting an after-hours event called Girls Night Out that includes local vendors, raffle prizes, and other incentives, including the opportunity to shop at a time when the store is not busy. It proved so popular, it is now held four times a year.

“We change continuously with the seasons; in summer there are displays with palm trees, sand, and beach-scented candles, and in the fall we bring trees into the store and build a scene around them,” Bassett noted.

Roughly 60% of the flagship’s merchandise consists of candles and fragrance-related items, and three buyers are employed to purchase the remaining inventory of gift items that make shopping in the store so interesting.

There is something to suit almost everyone, including sports memorabilia and Harley-Davidson signs inside a man cave that features a large, flat-screen TV, so men who don’t want to shop can enjoy their visit while their families take part in activities.

“A lot of people come here to find unusual gifts, and some get all of their Christmas shopping done in one weekend,” Bassett said.

Burning Brightly

When the flagship store opened, it consisted of 5,000 square feet that included space for the corporate offices, the store, the factory, and the loading docks.

Today, they are all separate — the manufacturing is done in Whately, while the corporate office, distribution facility, and store are in South Deerfield.

But a trip to the village is truly a sensory experience. On a recent day, adults picked up jarred candles, smelled them, then closed their eyes and inhaled deeply again; children’s eyes grew large with wonder as they peeked around a corner and saw Santa in his workshop; and cooks marveled at items they found in the Home Store.

As the holidays draw closer, business will continue to pick up, and new and old visitors alike will visit Santa and enjoy a day of merriment and wonder.

“We want to continue to evolve, so whether someone comes back once a month or every year, they will see and feel something entirely different,” Bassett said.

Such experiences have continued to generate a history of memories and traditions that people want to repeat in different seasons and different ways.

Cover Story

Blast from the Past

Old ChapelBuilt when Chester A. Arthur was patrolling the White House and UMass Amherst was known as the Massachusetts Agricultural College, Old Chapel has witnessed a great deal of history. Yet, much of its own recent history has been one of neglect and disuse. But thanks to the vision and determination of the school’s chancellor, this landmark that has been such a big part of the school’s past will now play an intriguing role in its future.

It’s a story that many within the broad UMass Amherst community have heard already. But if they haven’t, they’re almost certain to hear it over the next few months.

Kumble Subbaswamy, then a candidate to become chancellor of the university, was on site for some interviews and, as part of that process, was being given an elaborate tour.

According to what has become local lore, he was walking through the center of the campus and past the building known colloquially as Old Chapel — although by most accounts it wasn’t really used for religious services — and paused to admire it.

He then asked to go inside for a look at this handsome structure that was opened in 1886, said Ed Blaguszewski, a spokesman for the school, and was told that he couldn’t; the building had been locked and shuttered amid safety concerns. Actually, by that time, 2011, few, if anyone, had been inside Old Chapel in years.

Moving the story along, Blaguszewski said that ‘Swamy,’ as he’s now known to most, made a pledge of sorts. If he were to be named chancellor, he would make it one of his priorities to see to it that the chapel, a rich part of the school’s past, would also be part of its future.

And to make a long story short, he made good on the pledge.

Indeed, Old Chapel, a building few alums can claim to have been in, even though it is considered the iconic, signature building on the flagship campus, is nearly ready to begin its next life. And in that role, few members of future classes will be able to say they never had cause to go inside.

That’s because the building will become a true community center, said Blaguszewski and Jeff Quackenbush, UMass project manager, noting that the spaces on the first and second floors can and will be used for everything from lectures to recitals; from receptions to weddings.

No bridal ceremonies or receptions have been scheduled yet, said Quackenbush, but he noted that calls of inquiry have started to pour in, many from alums looking for a unique location for their special day.

Getting Old Chapel ready for such functions has been an elaborate, 30-month-long effort that has been a blend of new construction and careful restoration and reconstruction of many of the original facilities, said Quackenbush, adding that the project has presented a number of stern tests.

“It’s been a challenge on many levels, with the biggest challenge being the building itself,” he said, noting that, while in the course of giving Old Chapel a makeover, construction manager Barr & Barr and the subcontractors that worked with it uncovered a host of problems and hurdles to be cleared. “We took this building back to the structure, and we found a lot of bad structure.”

The Old Chapel, seen in an undated postcard.

The Old Chapel, seen in an undated postcard.

Jim Alexander, senior principal with Finegold Alexander Architects, which added the chapel to an impressive résumé of work with historic structures, agreed.

He said there were three main challenges to this endeavor: creating suitable access to the building and all its levels, finding space for the mechanicals (heating, air conditioning, etc.) without taking valuable square footage on the ground floor, and determining what the structure could and should be used for moving forward, and designing spaces accordingly.

In each case, creative answers were found, he said, referring to his company as “problem-solving architects.”

The end results are dramatic, Alexander and Quackenbush noted, although few will actually know just how dramatic, because they’ve never seen the ‘old,’ and can only bask in the ‘new.’

And while the $21 million Old Chapel project will restore a landmark to prominence, it is, in many ways, merely part of a larger effort to revitalize and reinvigorate the historic center of the campus, an area that also includes the W.E.B. Du Bois Library, the campus pond, nearby South College, and some recent additions, such as the Honors College, just a few hundred feet from the chapel.

“The chapel is part of a larger investment in the core of the campus,” said Blaguszewski, listing everything from new construction to renovation of the campus center to conversion of the old Blue Wall tavern into a huge dining facility. “The goal is to connect students to the school’s past, honor our history, and build a community.”

For this issue, BusinessWest takes an in-depth look at the Old Chapel project, and how a university that has spent hundreds of millions of dollars to add new facilities to the landscape has made an equally important investment in preserving the past.

History Lessons

When asked to describe that aforementioned ‘old,’ or what he found when he ventured inside Old Chapel before the restoration project commenced, Quackenbush used a number of words and phrases to convey the picture.

Perhaps none drove the point home better than ‘frightening.’

Jeff Quackenbush inside the renovated great room at the Old Chapel.

Jeff Quackenbush inside the renovated great room at the Old Chapel.

“It was not a safe place, really; I found myself wondering what was around the corner,” he said while referencing some early tours. “It was old, it was dirty … you were wondering if something with four legs might be lurking about.”

This was quite a sad state for a building that has seen all but a few decades of the school’s 153-year history and was placed on the National Register of Historic Places only a year ago.

“It has served many students over many generations,” said Blaguszewski as he explained its important place in the history and psyche of the university. “And it speaks to the history and community of UMass; this building has endured through the transformation of the university through many phases, from small land-grant startup, if you will, to one of the best public research universities in the country today.”

Indeed, positioned just west of the pond, the chapel has seen the school essentially grow up around it. One old postcard, date unknown (page 7), shows the structure on the school’s main thoroughfare with little but trees and a large green around it.

And as that green space was filled in over the ensuing decades, Old Chapel, a two-and-a-half-story Romanesque Revival structure made from Pelham granite with East Longmeadow sandstone trim, assumed a number of roles.

Originally, the first floor functioned as the school library, while the second floor was the college chapel. The library remained there until 1935, when it was renovated and used for classrooms. In subsequent years, the building served as home for the Department of Music and Performing Arts, and, later, the highly acclaimed UMass marching band.

Indeed, all that most students who were on campus during the ’70s, ’80s, and early ’90s knew of the chapel was the sounds of the band practicing, which permeated its thick walls.

While the chapel’s tower, clock, and bells underwent extensive renovations in 1998 and 1999, the interior was essentially neglected, said Blaguszewski, adding that the school could never seem to find the money for what would certainly be a very involved effort to restore, renovate, and modernize the structure to meet modern building codes.

And that’s where things stood until Subbaswamy’s now-famous tour and his stated commitment to returning Old Chapel to something approximating its former glory.

“After he was appointed,” noted Blaguszewski, “he said that, if the opportunity arises, we really need to restore this building — it’s such a beautiful structure, it’s in the heart of the campus, it’s part of our historic legacy, and it can be a real community builder.”

That opportunity came as the chancellor pushed for the chapel project to be part of a much larger capital campaign, he went on, adding that $21 million, including donations from several thousand individuals, was eventually cobbled together for the project.

The task of blueprinting the renovations and needed structural changes was awarded to Finegold Alexander Architects, which has undertaken a number of similar projects regionally and nationally.

It was a significant player in the massive, $150 million restoration of Ellis Island, for example, as well the extensive renovations to Boston’s iconic Hatch Memorial Shell on the occasion of its 50th anniversary in 1990.

Other projects in the portfolio include work on the executive suite at the Massachusetts State House, Worcester’s Union Station, the Wang Performance Center, and, regionally, Holyoke’s Public Library, a project that involved integration of the existing structure, built in 1902, with a large addition, effectively doubling the facility’s space.

“Our interest has been in the reuse of existing buildings, and kind of reimagining or reinterpreting them for contemporary purposes,” Alexander explained, adding that those terms definitely apply to the Old Chapel project.

Designs on a Rebirth

As noted earlier, the Old Chapel project presented a number of challenges, said Alexander, and before any of them could really be addressed, the first order of business was to determine what the structure could and should be used for moving forward.

“There was a lot of back and forth on this, with a number of people involved,” he said. “The chancellor and many others wanted to explore the possibilities, but they knew it had to have a major student component, and there had to be ceremonial aspect to it as well.”

Making this vision reality required a healthy mix of imagination, diligence, and even some science, in the form of microscopic examination of samples from the second-floor space, known to many as the ‘great room,’ to determine the original wall and trim colors.

“It had been painted this unfortunate green color and was in really bad shape,” he recalled. “There had been a paint/stenciling color scheme around the walls, and by doing extensive testing of the original plaster — paint seriation analysis — we were able to figure out what those colors were originally and restore those color bands.”

In some cases, original facilities, including practically everything on the first floor except the support columns, had to be ripped up and replaced, said Quackenbush, adding that other original features, such as the wooden trusses in the great room and most of the elaborate staircases, were refurbished and put back in place.

umasschapelinteriorbefore

The great room in the Old Chapel before (above), and after.

The great room in the Old Chapel before (above), and after.

“More than half the structural elements in the building had to be supplemented with additional structural elements,” he explained, adding that this was necessitated by modern building codes, including those dealing with seismic activity.

To create affective access for all, the architects came up with a unique solution in the form of a new entrance, or pavilion, known as the ‘glass box,’ which is essentially what it is.

This new, modern, handicap-accessible ‘addition to the landscape,’ as Alexander calls it, enables the preservation of the original entrances (no longer suited for that purpose) to be preserved and used only for egress.

“As a result, we didn’t have to change the historic character of those entranceways, one of which was right under the main tower,” he explained.

Another challenge was figuring out what to do with the mechanicals, said Quakenbush, adding that locating them within the existing footprint would be impractical and take up too much space. The solution was a vault, designed to be as inconspicuous as possible, located below grade outside the building. It will make use of excess capacity from the nearby library, said Quackenbush.

Placement of the chapel on the National Register of Historic Places presented still another challenge, said Alexander, adding that, while it doesn’t restrict what can be done to a building’s interior, in most cases, it adds another layer of approvals to the process.

“We had to make sure that our new entry, our new accessibility, the mechanical systems … nothing would really adversely effect the original design of the building,” he explained. “That was a bit of a challenge, but one we readily accepted.”

The renovated structure is now ready to play an exciting new role on the campus, said Quackenbush, adding that the first floor of the chapel will be used for student-related activities, right down to study space. The room can be conjured in a number of ways, he explained, and the giant video screen can be used for myriad academic functions.

The great room upstairs, meanwhile, with its slightly raised stage, stained-glass windows, and elaborate trusses, can be used for a number of different functions, he went on, listing everything from alumni gatherings to awards banquets to guest lectures and speeches.

It can also, as noted, be used for weddings, and he expects there to be many involving individuals who have a special connection to the university — and there are plenty who fall in that category.

Bell-weather Project

As he talked about the Old Chapel project, Alexander relayed a story that speaks volumes about the building, its importance to the campus, and the work to restore it.

Back in 2014, as the work was beginning, he was bringing his granddaughter, then a student at the university, back to the campus. He told BusinessWest that the two eventually ventured to Old Chapel, and she was able to climb into the tower and ring the bell.

Upon descending and moving toward the exit, they came across several students, who, upon seeing the door to the landmark finally open (something they had never seen before), tried to get inside for a look.

“They were very disappointed when I told them they couldn’t,” Alexander recalled. “I had to say, ‘sorry, not yet.’”

Soon, of course, he and others won’t have to utter those words any longer. That will be an historic moment for the school, one of many witnessed by the university’s most recognizable landmark, and the one everyone knew so little about.

Indeed, the school’s past will now be part of its future, and the vision Subbaswamy had years ago will finally become reality.

George O’Brien can be reached at [email protected]

Community Spotlight Features

Community Spotlight

 

Kate Phelon and Joe Mitchell

Kate Phelon and Joe Mitchell say the new Pioneer Valley Transportation Authority Intermodal Center will add to the revitalization of downtown and the Gaslight District when it opens next March.

Joe Mitchell says critical components of the Elm Street Urban Renewal Plan that was approved in 2013 by the state and Westfield City Council are finally coming to fruition.

“The plan is something that had been considered in one form or another for the past 20 years, but we’re finally making tangible and visible progress,” said the city’s advancement officer.

The plan is focused on revitalizing 4.88 acres in a two-block area in the heart of downtown Westfield that runs along both sides of Elm Street, which is the main commercial thoroughfare. There has also been a major effort made to revitalize the Gaslight District adjacent to it.

The efforts are critical because neglect and disinvestment has plagued the downtown area since 1986 when a fire destroyed the J.J. Newberry Department Store on the west side of Elm Street. Over the years, there were several attempts to redevelop the parcel and adjacent sites, but they failed, and additional buildings were vacated or torn down.

But the scene is changing rapidly. The city has spent $6 million over three construction seasons on infrastructure improvements to make the area attractive to shoppers and people dealing with area businesses.

In addition, the City Council recently allocated $509,000 to Westfield Redevelopment Authority to purchase four parcels that adjoin the new Pioneer Valley Transportation Authority’s Intermodal Center in the Gaslight District. The funds will also pay to demolish an old bowling alley on one of the sites, as well as legal fees associated with the purchases.

When that is done, a request for proposals will be issued for the construction of a four- to six-story, multi-use building on Elm Street. The first floor of the building will have space for retail establishments and a restaurant, while the upper floors will contain office space and market-rate housing. The final phase of the project will involve construction of a smart parking lot near the building, which is part of the Urban Renewal Plan.

The Gaslight District has also undergone dramatic change, and Kate Phelon, executive director of the Greater Westfield Chamber of Commerce, took BusinessWest on a tour of the district, where she pointed out new pillars with the words ‘Gaslight District’ engraved on them, new sidewalks, lighting, signage, reconfigured parking lots that contain islands with trees and brightly colored plantings, and pocket parks with fountains, large concrete planters, and other streetscape enhancements that are expected to be finished before winter hits.

Mitchell said business owners are taking more interest in their properties as a result of the enhanced infrastructure. “In the past, they didn’t have any incentive to make improvements because the area was blighted, but the Urban Renewal Plan is expected to increase property values and encourage investment.”

Construction on the new, $6.6 million PVTA Intermodal Center is also underway, and when it opens next March, it is expected to increase the use of public transportation and spawn related economic development. The state-of-the-art center will include parking space for four buses with bicycle racks, as well as a bicycle-repair station, which are important because the Columbia Greenway Rail Trail is only a block away.

Phase I of the rail trail has been completed, and Phase II will be finished next June, but at this point, bicyclists can access the trail from Main Street and ride all the way to New Haven, Conn.

However, it’s a complex project because the elevated, 3.5-mile trail will cross seven bridges when it is finished.

“But the economic impact will be significant; we expect tens of thousands of travelers to use it, including cyclists on multi-day trips and organizations that plan bicycling vacations,” Phelon said. “Retail stores and eateries will benefit, and the area will become a perfect spot for bed-and-breakfast operations.”

She added that the city has joined forces with Don Podalski of Horizon Sports to get funding for bicycle racks in the shape of black squirrels installed throughout the area. (Westfield is known for its large population of the rodents.)

Mitchell said the PVTA design team incorporated infrastructure elements and materials that are identical to the Gaslight District accents, such as matching pavers and lampposts that will make the revitalization of both areas appear seamless.

Indeed, the city and chamber are both on an upward trajectory in terms of growth and have a number of other projects on the drawing board to help existing businesses, attract new ones to Whip City, and advance workforce-development efforts.

Broad Base of Expansion

A ribbon cutting was staged Sept. 20 for a new, $6 million solar farm at 219 Russell Road that was developed by ConEdison and sold to Westfield Gas & Electric.

The new facility, which features 8,864 solar panels and is capable of producing 3 megawatts of power that will be consumed by the community, is set on 10 reclaimed acres of a 30-acre site that was a former sand pit and dumping ground for construction debris.

Mitchell said the city worked to help make the project possible by providing a 20-year tax incentive; ConEdison will pay Westfield $10,000 a year for the first 10 years of operation, then pay $26,000 a year for the following 10 years in lieu of taxes.

The property was once home to Kohls Construction Co., but had been vacant for 10 years and contained environmental hazards due to construction debris.

“The solar farm is a win-win for an underutilized piece of real estate,” Mitchell said, adding that it allowed a former liability to be turned into an asset.

Another ribbon cutting was held the week before at Prolamina Corp., a division of ProAmpad that manufactures packaging for the food and medical industries, including individual sugar packets.

“The 31,000-square-foot expansion allowed them to keep 256 jobs in Westfield,” Mitchell said, adding that another special tax agreement was formed to make the expansion possible, which included signing a new, 20-year lease with the landlord, and adding $2.9 million of state-of-the-art equipment, which will lead to 12 new jobs.

“Every city wants to grow, but we’re looking at smart growth that fits in well with the community,” he noted, explaining that Westfield is the third-largest municipality in the state in terms of geography, and is a gateway city composed of urban, industrial, residential, and agricultural sections.

“We’re at the intersection of the Mass Pike and Interstate 91, have rail service, and are home to Westfield-Barnes Regional Airport, which we see as an economic engine for the city,” he continued.

Westfield has a 66-acre industrial park and is in the process of creating a second industrial park on city-owned land adjacent to Barnes Regional Airport.

“We’re doing permitting activities to advance it to a shovel-ready site,” Mitchell said, explaining that he receives two to three phone calls every week from people looking for buildings or land to build on, and since the city doesn’t have a large inventory of buildable industrial land, the new, 40-acre industrial park will provide property developers and large companies with the space they are seeking in the Whip City.

Mitchell says it would be an ideal site for industrial or aviation tenants, but at present, city officials are working with the state’s Natural Heritage and Endangered Species program to determine if there is sensitive habitat on the property.

In addition, many businesses are expanding. Gulfstream Aerospace Corp., which is a unit of Virginia-based General Dynamics, has completed a $23 million expansion in Westfield Industrial Park, which will lead to the creation of more than 100 new jobs.

Meanwhile, Jarvis Surgical is planning to almost double the size of its facility, and Advance Manufacturing and Tell Tool number among the city’s precision manufacturers that have expanded or have plans to do so.

Coordinated Efforts

Phelon has worked hard to retain and grow the number of businesses who are members of the chamber of commerce. Although she says this is a problem that every chamber faces, the executive director has taken a proactive stance to help members and work with the city to support them.

For example, Phelon and Westfield Public School Superintendent Stefan Czaporowski have met numerous times to discuss workforce-development initiatives and a gap in technical skills noted by chamber members.

The former Westfield Technical Academy principal, who was named superintendent in July, wants to develop a task force composed of representatives from each school as well as business leaders, who would work together to identify areas where collaboration can take place.

Czaporowski said many businesses already participate in a cooperative education program at Westfield Technical Academy, which allows 60 seniors to alternate a week of academics with a week of internship at local firms, but he would like to expand programs for middle- and high-school students that would allow them to get an inside look at how businesses operate and gain real-world experiences.

He noted that 38% of students from the academy go directly into the workforce after graduation, while 7% of students from the high school choose that path.

“The task force will allow us to find out what schools need to do to prepare students to work in local businesses,” he said.

Phelon said the idea has generated enthusiasm and endless possibilities. “If we can keep the dialogue going, our businesses and our school department can help each other,” she told BusinessWest, adding that the academy was recently named one of three high schools in the country that have a program certified by the Federal Aviation Assoc. Gulfstream donated $200,000 to advance the school’s airframe and power-plant program several years ago, and recently donated an additional $100,000.

Gov. Charlie Baker recently appointed Phelon a member of the Mass Advanced Manufacturing Collaborative, which is a statewide initiative aimed at increasing advanced manufacturing in the Commonwealth.

“Westfield has more than 40 manufacturing companies, and I’m excited to do my part to keep the initiative moving forward so we can remain competitive globally,” she said.

Phelon also just completed the first four-year Institute of Management program for executives who run nonprofit organizations, which will increase her skill base and help her to develop programs to benefit membership in the chamber by increasing its value.

To that end, the Greater Westfield Chamber has already begun implementing practices identified in a Horizon Initiative: Chambers 2025 report.

The chamber’s 2017 calendar has two new dinners, but two fewer breakfasts, and the board of directors now meets quarterly instead of nine times a year.

“We realize that people’s time is valuable, and although the board sets policies, much of the work has shifted to committees,” Phelon explained.

In addition, there is no longer a charge for members to attend After 5 networking events, and the number of them has increased: one will be added in December, and two will be held for the first time next summer.

The chamber also plans to work with the city on the Shop Small American Express Small Business Saturday event, which is held on the last Saturday of November.

Phelon has been named a Neighborhood Champion each year, and as a result, small participating businesses will receive free doormats, shopping bags, balloons, banners, bandannas for animals, and pins to give out.

“Our tagline used to be ‘To Inform, Educate, and Advocate,’ but we have changed it to ‘We Focus on the Most Important Economy. Yours,’” Phelon noted. “We want to be viable, valuable, and vibrant in the year 2025.”

Promising Future

Real progress is taking place in the Whip City, and efforts to promote the growth of new businesses as well as the success of existing ones will continue.

“We’re on the cusp of great change, and the potential for the future is unlimited,” Phelon said, adding that Westfield is great place to live, work, and play.

Mitchell agreed. “Westfield has a bright future. We have many resources and attributes that are attractive to businesses as well as residents, and expanding our industrial base will help to keep the local economy vibrant,” he said.

All this has involved a tremendous amount of time and effort that is finally resulting in concrete change.

Autos Sections

Waiting to Leave

Carla Cosenzi

Carla Cosenzi says her newest dealership was designed to give the customer a positive experience and not waste their time.

There’s no one way to design an auto dealership, but increasingly — driven by both manufacturer requirements and an ever-more-demanding clientele — newer stores boast a number of specific features, from spacious, drive-in service departments to comfortable, well-stocked lounges; from energy-efficient touches to an emphasis on openness and transparency in the showroom. At a time of fierce competition for business, dealers say these elements are necessary to attract buyers — and keep them coming back.

Gary Rome summed up the experience of most of his customers succinctly and bluntly.

“When people are waiting for a car, they’re waiting to leave,” said the president of Gary Rome Hyundai. And that goes for both people in the market for a vehicle purchase and those bringing their rides in for service — in either case, no one wants to spend any more time at a car dealership than they have to.

On the other hand, sometimes it takes a while to, well, leave. Which is why so many aspects of his new facility on Whiting Farms Road in Holyoke, which opened last month, are designed to keep customers occupied and … let’s just say in less of a hurry to go home.

“One of the most important things to customers is time,” Rome told BusinessWest. “If you value their time and make it easy to purchase a car or have their car serviced, you’ll get loyal, repeat customers. So I want to make the process as enjoyable as possible by offering all the amenities I think are reasonable for our customers.”

Gary Rome car dealer

Gary Rome says energy-efficient touches throughout his new dealership are aimed squarely at reducing his carbon footprint.

To that end, the customer lounges — there’s one for watching TV, another for quietly doing business, and a play area for kids — border a coffee bar with free coffee, fruit, and muffins, as well as vending machines loaded with healthy snacks. Beside the TV is a screen detailing the status of every repair job currently underway, and the lounges overlook the service department so people can watch their cars being worked on.

Northampton Volkswagen and Country Hyundai, two neighboring stores in TommyCar Auto Group, opened their doors in 2014 with a similar focus on the customer experience. People bringing their cars in for service are met with high-speed doors followed by a porter who shows the way to a waiting room decked out with a TV, wi-fi, business workstations, smartphone jacks, free drinks and snacks, and even complimentary bicycles outside in case customers would rather take to the nearby bike trails instead of waiting indoors.

“We designed everything for the comfort and convenience of the customer,” said Carla Cosenzi, president of TommyCar. “We’re doing everything with the customer in mind.”

To that end, the facility has improved the employee experience as well, incorporating air conditioning, high ceilings, large windows, and LED lights in the service department — a far cry from the hot, cramped workspaces of old. Productivity has soared under those conditions, she said, which means, yes, less waiting for customers.

“They’re set up for efficiency, so they can be more productive and make the best use of customers’ time while they’re here. That’s where the majority of our focus was while building this.”


See: Area Auto Dealers in Western Mass.


Damon Cartelli agreed that efficiency, as it impacts the customer experience, is paramount — and a major design trend in the auto industry. His company, Fathers & Sons, opens its new, connected Audi and Volkswagen dealerships this week on Memorial Avenue in West Springfield, which boast the same type of high-speed doors — which trap air inside, keeping the space cool during warm days and warm during cold ones — that Cozensi spoke of. The driver then parks, gets out of the car, and walks directly into the shop, where a lounge with a TV area and workstations awaits.

“That’s now standard across the industry,” said Cartelli, the company’s president. “New dealerships have an area that’s comfortable and quiet so you’re able to work or sit in a lounge and have coffee and watch TV.”

While comfortable lounges and drive-in service bays may be among the more obvious hallmarks of the modern auto dealership, other trends — from a focus on transparency in the sales area to environmentally friendly features — are surging as well. For this issue’s focus on auto sales, BusinessWest explores three dealerships, two of them brand new, to talk about what dealers are doing to move customers out quickly — and get them to return, time and again.

No Secrets

Cartelli noted that many features of a new dealership — particularly Volkswagen, which demands uniformity in new dealerships with their nameplate — are blueprinted by the manufacturer, and many of the touches, including the high-speed doors, the finished service driveway (as opposed to a concrete look), the high-tech customer lounges, and display areas where customers can buy clothing, branded items, and vehicle accessories are required elements.

Damon Cartelli car dealer

Damon Cartelli says the prominent use of glass inside and outside his Volkswagen and Audi dealerships promote transparency, in both design and customer dealings.

So is the transparency. To look around the showroom is to see office walls of glass, so sales associates and managers are never hiding from customers. Cartelli said the look reflects his own philosophy of doing business in a transparent way.

“We have a transparent pricing model. We’re transparent with everything we do, with how you buy a car. We don’t want customers asking, ‘what is he doing back there?’ You can see what he’s doing. We have nothing to hide. That’s part and parcel with how we do business, which is nice.”

Cosenzi had to deal with the same demands from VW, although Hyundai was more flexible in its requirements. But she agreed with Cartelli that openness is a positive for customers.

“Sales managers are no longer in big podium stations; they’re approachable, in the middle of the showroom, and all the salespeople work in an open environment at their desks,” she said. “As you walk through the dealership, you see the open sales stations, the glass. When you’re in the finance office, you constantly see and follow what’s happening with paperwork and flow.

“We worked really hard to make the customer experience great,” she went on. “You see a lot of light when you walk in, and you’re immediately greeted by a warm, friendly body at the greeter station. We made sure all the customer parking was up front, made it really easy for them. We want customers to feel like they’re getting the VIP treatment all the way around.”

Cartelli said the best way to make customers feel important, quite simply, is to not waste their time. “If you can increase efficiency in how you do business, that’s important — the speed with which business gets done is second only to price. People want a fantastic customer experience, and they want to know how quickly you’ll get it done.”

Rome incorporated elements of transparency in his new dealership as well. “It’s important for me that customers come inside the building and are able to watch their cars being worked on,” he said, pointing out the line of sight between customer lounge areas and the spacious service department. “Some dealerships take the car around back to some black hole, and you don’t know what thery’re doing or when it will be ready. This is a much better experience.”

In this day and age, customers expect this treatment. If you don’t have it, there are other dealerships out there that do, and you’ll be missing out.”

But Rome also wanted a dealership that’s cutting-edge in environmental ways as well, incorporating a number of green elements aimed squarely at reducing the store’s carbon footprint, from energy-efficient LED lights to insulated windows to a car wash that reclaims and recycles water. All the oil collected during oil changes isn’t discarded, but rather stored in drums and pumped back into the heating system and used to heat the service department, while oversized fans circulate air in that area and control temperature. He even installed electric car-charging stations on the premises that anyone — not just customers — can stop by and use.

“Simple things like automatic faucets and toilets, motion-sensing lighting in the offices, reduces our carbon footprint,” he said. “In addition to that, we’re putting a 650-megawatt solar array on the back of the property. We’ll be generating energy.”

Lots of Options

There’s one other feature the new dealerships share: more space.

“The main feature is being able to display every model Hyundai makes,” Rome said, noting that the new showroom holds 15 cars, an outdoor canopy houses eight more, and the vast property contains hundreds more vehicles than could have been displayed at the former location on Main Street.

Cartelli’s new property is designed to handle 200% growth. “We’re in growth mode, and we have the ability to grow into it,” he said. “We’ve overbuilt for today’s business, so we can overserve the customer.”

That service begins right away when a driver enters the wide indoor bay and a device instantly tests the vehicle for alignment — a feature at the other new dealerships as well. Once out of the car, customers notice the tiled floors, which are slip-resistant and easier on the feet than cement.

In short, everything is geared to giving customers an enjoyable experience while they wait to leave. At Gary Rome, people leaving with a new car are able to fill out their paperwork in a glass-walled business office looking out over a covered area where their new car sits beside a red carpet. From the moment they walk in, he said — his rule is that associates greet any customer within 10 feet of them on the showroom floor — to that roll outside on the red carpet, everything is designed with the customer in mind.

Cosenzi said such touches are more important now than ever.

“In this day and age, customers expect this treatment,” she told BusinessWest. “If you don’t have it, there are other dealerships out there that do, and you’ll be missing out.”

Joseph Bednar can be reached at [email protected]

Daily News

SPRINGFIELD — Simply Serendipity boutique at the Shops at Marketplace, 1341 Main St., Springfield, will play hostess to the Professional Women’s Chamber (PWC) bi-monthly Ladies Night on Tuesday, Oct. 18 from 5 to 7 p.m.

The boutique features handcrafted jewelry from artisans across the globe from Massachusetts to Venice, Italy. The boutique opened nearly two years ago when it found its permanent home in downtown Springfield.

Ladies Nights provide PWC members with opportunities to meet socially with other members after hours. Themed nights are incorporated, adding another element to the event.

Reservations are complimentary but suggested, and include beverages and refreshments. To reserve a spot, e-mail Debra Chamberland at [email protected].

Modern Office Sections

Tearing Down the Walls

The team at Aegis Energy Services

The team at Aegis Energy Services gathers together — something they’re used to in a workplace that encourages constant collaboration.

As Joe Hickson welcomed BusinessWest to Aegis Energy Services in Holyoke, he didn’t want to be the only one talking. So he called eight other team members to a large, oval table to pick their brains on the topic of modern office design.

“It’s how we do things here,” said Hickson, the company’s vice president of marketing and sales — a collaborative gesture that reflected the very topics he wanted to talk about. Take, for example, the office’s layout, with workstations bunched closely together in an open, high-ceilinged room in Open Square, the converted mill complex along Holyoke’s canals. What’s missing? Cubicles, walled-off desks, and private offices.

“I come from an era when everything was cubed and you shut your doors. I thought that was the way you do business,” Hickson said. “I don’t believe that way anymore. I believe an open office situation builds the team, and it builds an understanding of the people you’re working for and working with — as individuals and people, instead of just producers. We bounce a lot of things off each other. It’s a very informal office.”

It’s a setup that other Aegis employees respond to positively.

“I like this better,” said Michele Cummings, marketing and sales coordinator. “I’d worked in an office where the cubicles were eight feet tall, and when we had issues within our department that needed to be resolved, we were shouting over the cubicles. The president of the company came over to our department and said, ‘stop.’ He wanted silence; that’s why we had eight-foot cubicles. It was not a very friendly environment. I prefer this a thousand times over.”

Kaley Curtis, business development representative, agreed, noting that a workplace staffed by workers from both older and younger generations is an opportunity to learn from each other — with Gen-Xers and Boomers offering experience, and Millennials offering enthusiasm and a fresh way at looking at problems — and to pick each other up on a stressful day. An old-fashioned layout, she said, can hinder that.

Ross Giombetti, president of Giombetti Associates in Hampden, is a veteran of workplace change, consulting with businesses of all kinds on issues of leadership and culture. He says companies that are serious about attracting and retaining top young talent need to understand and even embrace the generational shifts in what workers want — from schedule flexibility to more interaction. Increasingly, they’re doing so.

“Collaborative workspaces are extremely important today, with an open, flowing floor plan with shared space. It’s very important for a lot of organizations to move in that direction,” he said. “But I don’t think it’s just coming from the younger generation. It’s coming from organizations that understand the benefits of working with each other and finding synergies. It’s being driven not only by young professionals who want to feel involved and have input in everything, but also by the business dynamic.”

 

Ross giombetti

Ross giombetti

Collaborative workspaces are extremely important today, with an open, flowing floor plan with shared space. It’s very important for a lot of organizations to move in that direction.”

 

These shifts are nothing new in the work world; in a recent article detailing the top eight trends in office design, Fast Company listed multi-purpose workspaces, designated lounge areas, and community tables — all speaking to the need for collaboration — as three of them. Business owners, both nationally and locally, are paying attention.

Seeking a Vibe

When Paragus Strategic IT outgrew its former headquarters in Hadley a few years ago, CEO Delcie Bean saw a move as an opportunity to craft a workspace that reflected his vision for the company — the ‘Paragus vibe,’ as he’s often put it. So as he sought a new location — eventually building on a plot a mile east on Route 9 — he approached the challenge of office design with a few philosophies in mind.

Design elements like a game area and funky wall décor

Design elements like a game area and funky wall décor help Paragus create the type of workplace environment fostered by innovators like Las Vegas-based Zappos.

For example, “we started looking at what the barriers can be to collaboration and communication, and one of them is, simply, walls and offices and hallways and doors. So we got rid of those.”

The idea was for employees to work within “high-fiving distance,” where it’s easy — encouraged, even — to jump into a conversation by simply rolling a chair over. “Our customers might think they’re working with one person on the phone, but in most cases it’s two or even three people. IT is such a wide field, and there’s so much to know, that no employee can know everything. If we want to provide efficient service to customers, we have to increase collaboration.”

Bean said Millennials value the idea of working together to achieve results, but Paragus throws in an element of equality as well. “We want everyone to feel like an important piece and that no one plays a more important role than anyone else. So everyone’s desk is the same size, and nobody has a private office. We’re all playing a valuable role in the company.”

Of course, sometimes privacy and quiet are important — on certain phone calls or one-on-one client meetings, for instance — which is why Paragus also features a number of small breakout rooms outfitted with a phone, desk, and whiteboard.

Nothing in the Paragus design was easy or obvious, Bean said, adding that it took three years to find a new home, build a structure, and move in, which was frustrating on one level, but on another allowed the company to tweak its ideas.

“We wouldn’t have gotten it right if we’d built the first version of this building. This is, like, version nine. That’s the advantage of taking three years. When we thought, ‘maybe this isn’t the right way to go,’ instead of tearing down walls, we just went through more blueprints.”

Bean said he was inspired by companies like Las Vegas-based Zappos, known for its funky vibe and employee-centric culture, when he added touches like a lounge, with TVs, video games, and four beers on tap; creative light fixtures and colorful carpet tiles; and the universal arming of the workforce with Nerf guns, meaning a pitched battle could break out at any time.

“We have a value here called ‘fostering fun,’” he said. “It helps people enjoy their work and not take themselves too seriously. Our work mandates that we’re careful and professional. Our customers are demanding and expect a lot of us, and we deliver in a professional and timely way. But the more fun they’re having, the better they are at doing their jobs. Zappos proved if you take care of your employees, they’ll take care of your customers.”

Aegis might not break out in volleys of foam bullets, but its open concept is still worlds away from traditional offices. For some, it’s been a slow transition.

“I hated it when I first got here,” said Dan Burke, director of national business development, who came from a workplace where the old cubicle-barrier structure reigned. “I got used to it and learned to appreciate it, but it did take a lot of time. I was used to a cubicle and privacy and making calls and doing my own thing. But this definitely fosters more of a team environment. It seems like there’s a lot fewer inter-office problems.”

Burke and Hickson both said they can step into the hallway to make a private phone call if they need to. But other team members said they value their workplace’s lack of privacy for its opportunities to grow and learn.

“I think the open office allows for top performers to influence people who may not be doing as well,” said Josh Velten, business development representative. “In a closed-off room, everyone keeps to themselves, and there’s probably less of a possibility for improvement.”

Change Agents

Workplace trends, especially those driven by Millennials, certainly don’t stop with a floor plan, Giombetti told BusinessWest. For instance, because they value work-life balance, they’re increasingly asking for, and getting, opportunities to work flexible hours, rather than the traditional, hard-and-fast, 8-to-5 shift. “That doesn’t work anymore, nor should it work. Organizations today should be more concerned with achieving goals than how many hours you’re on the job.”

Millennials are also keenly interested in mapping out a defined career path, with clear goals and milestones to hit along the way, he noted; they’re not satisfied with simply working hard and hoping to be promoted someday. And many have a strong need for recognition by their superiors — with raises and promotions, of course, but with other, less formal pats on the back as well. So, while building a more collaborative office is important in many businesses, it’s only one element in a wave of generational change.

“A lot of businesses embrace that — they know innovative means new, it means change, and if we don’t evolve and change, we die,” Giombetti said. “Some people are comfortable being challenged, and they embrace it, and other people don’t like it — they don’t like their authority being challenged; they don’t want something they’ve been doing for 30 years to be picked apart. But you have to be willing to have it picked apart. There may be a better way to do it.”

That said, not all change is necessarily good, he went on. But employers and employees must be willing to explore the unexplored together, and to communicate their needs. And, often, that process is helped along by a physical office design that fosters easy give and take.

Frank Luvera, a combined heat and power specialist with Aegis, agreed.

“We’re able to learn from each other,” said Luvera, a Millennial himself. “Every day is an opportunity to learn. Being new to it all, there’s a lot to learn, and you’re not able to do that if you’re closed off all day, not knowing what’s going on around you.”

Hickson said year-to-date sales have been up 116% in the new office, and that has to do with quality people, but also the ability to work together in a bright, airy space — it used to be a dance studio — where everyone is encouraged to keep the lines of communication open.

“Everyone here has an equal voice in this business,” he told BusinessWest. “That’s another advantage of an open office if it’s done right.”

Joseph Bednar can be reached at [email protected]

Daily News

SOMERS, Conn. — Sonny’s Place announced some fun new additions to its Happy Harvest Happenings: a spooky hayride, corn maze, and pumpkin patch field.

Visitors can take the spooky hayride along a ¾-mile trail that leads to the seven-acre corn maze, which can be traversed during the day and at night with flashlights. Visitors can then head over to the pumpkin patch field and search for the perfect Halloween pumpkin.

The corn maze is open every weekend, Friday through Sunday, during Happy Harvest Happenings, which runs from Sept. 30 to Oct. 30.

“Each year, we look for new and better ways to treat our visitors to the best fall-time experience,” said Chris Shaw, general manager at Sonny’s.

Happy Harvest Happenings also includes pumpkin mini-golf, which features hundreds of lit pumpkins throughout the course. Trick-or-treat trails will be set up throughout the property each Saturday and Sunday during the event, where kids can collect candy or fun giveaways. And, of course, they can enjoy rides and attractions like the go-karts, zipline, and indoor arcade. Visitors will also find a full menu of seasonal treats.

A full schedule of activities and special Happy Harvest Happenings attractions can be found at sonnysplace.com/attractions/harvest-happenings.

Construction Sections

Centuries in the Making

Rendering of the library in the renovated Building 19.

Rendering of the library in the renovated Building 19. (Ann Beha Architects)

As Springfield Technical Community College commences a year-long 50th-anniversary celebration, a landmark historic restoration project is taking shape — with the accent on ‘landmark.’ So-called Building 19, a 700-foot-long warehouse that predates the Civil War, is being converted into a campus center, a project that will enable the past and present to co-exist in a powerful fashion.

Tom Duszlak says he’s heard all the rumors.

Actually, they’re more like legends. And some of them are fact.

Like the story related to him about the construction crews that, while working to set oil tanks at what is known as Building 32 on the campus of the Springfield Armory more than a half-century ago, unearthed bones belonging to soldiers from the War of 1812.

“They were digging out the floors to put in these storage tanks when they came across some skeletons,” said Alex Mac-Kenzie, curator at the Armory, noting that, in the early 19th century, Building 32 was a barracks. An influenza outbreak swept the region, killing several soldiers, and they were buried right on site.

There are many other stories concerning people finding bones, uniform fragments, tools, and other items on the grounds during various building projects, and the validity of some tales is a matter of conjecture. But Duszlak says there is absolutely no debating the underlying (pun intended) sentiment regarding this historic site, chosen more than two centuries ago by George Washington: that one never really knows what might be found in the ground there.

Tom Duszlak

Tom Duszlak says the Building 19 projects comes with a healthy list of challenges, including uncertainty about what crews may unearth at this historic site.

And that’s just one of the many challenges confronting Hartford, Conn.-based Consigli Construction, which Duszlak serves as project superintendent, as it takes the lead role in an ambitious, $50 million project to convert the cavernous structure known as Building 19 (right next door to Building 32) into a new campus center for Springfield Technical Community College.

Actually, crews have already unearthed some “artifacts” (Duszlak’s word) while undertaking some extensive infrastructure work at the site.

“We found some cow bones and a few pieces of metal that might be part of an old piece of manufacturing equipment,” he said, adding that the ‘we,’ in this case, is mostly a reference to the full-time archeologist — hired by the National Park Service, which manages the Armory site — who is on hand whenever crews dig deeper than four inches.

And there’s been a lot of digging to date, with most of it still to come — this building is 700 feet long, said Duszlak, adding quickly that, while a small part of him wants to unearth something intriguing — “I’d love to find an old cannonball or something like that” — the project superintendent in him is more pragmatic and fully understands that finding ordnance, let alone old soldiers’ bones, would mean potentially lengthy delays in an already-demanding project.

As mentioned, the fact that the Armory grounds could be described collectively as an archeological site is just one of the challenges facing Consigli, Ann Beha Architects, the state Division of Capital Asset Management and Maintenance (DCAMM), and STCC administrators as they proceed with this project. Others include the reality that this mammoth initiative must play itself out on a crowded college campus populated by 8,000 students and another 1,000 faculty and staff; that the site’s infrastructure, complete with some brick water lines, is quite old and mostly in need of replacement; that the work is taking place, in part, on a road system designed for horses and buggies; and that, with every bit of digging or restoration work, unforeseen problems may arise.

But the challenges ever-present in this project to convert what amounts to a 19th-century warehouse for walnut gun stocks into a thoroughly wired, 21st-century community-college nerve center, are also what make it so intriguing, and so rewarding.

“There’s history all around you here,” Duszlak noted. “Working in an environment like this — a functioning college campus — is logistically difficult, and this is demanding work. But it’s fun to blend the past with the present.”

Architect George Faber

Architect George Faber stands in the center of historic Building 19 as a multi-faceted restoration effort takes place around him

George Faber, project designer with Boston-based Ann Beha working on the Building 19 project, agreed.

“One of the main design goals here is respecting the building as it is, and as it was, while making it modern for contemporary use,” he said. “We’re obviously not trying to replicate the old; we’re trying to complement it in a way that might even teach someone about the history of this campus.”

For this issue and its focus on construction, BusinessWest talked with Duszlak, Faber, and others involved with this project — which is historic in every sense of that word — to get a sense for all that’s involved with an endeavor that has been centuries in the making — quite literally.

History Lessons

As he and others gave BusinessWest a quick tour of the Building 19 construction site, Faber stopped to point out a few of the original wooden shutters, or louvers, that graced the dozens of arches and curved windows that give the structure its unique identity.

Crews will replicate those features, and be meticulous in their efforts to match the material, look, and original color — something that was difficult to determine, Faber explained, adding that some of the originals that are in good shape will be restored and put back in place.

Thus, there will be an effective blend, or co-existence, if you will, of old and new, which, in a nutshell, is what this project is all about.

In construction circles, this kind work is considered a specialty, both for the architects and the contractors. And both Consigli and Ann Beha Architects have deep portfolios of similar projects.

Consigli, for example, has handled a number of projects in the category it calls ‘landmark restoration,’ including one unfolding just a mile or so, as the crow flies, from the STCC campus. This would be work on the headquarters building of the former Westinghouse complex on Springfield’s east side, now the home of the massive assembly plant being built by Chinese rail car maker CRRC MA.

Other projects in the portfolio include an elaborate restoration of New York’s historic Capitol Building, which dates back to 1867; restoration of the Smithsonian American Art Museum’s 19th-century Renwick Gallery; renovation of three historic buildings on the Trinity College campus in Hartford; and work to restore the exterior envelope of Maine Medical Center in Portland, opened in 1874.

Ann Beha Architects, meanwhile, has undertaken many historic preservation and restoration initiatives on college campuses, including MIT, the University of Chicago, Yale, Bates, and others.

“Ann Beha started her career doing historic-preservation work, so it’s always been a big focus for us,” said Faber, referring to the company’s founder. “We’ve done work in museums, colleges, and other institutions.”

This is the first project for both firms on the STCC campus, which means crews have undoubtedly absorbed a number of history lessons — and heard a number of stories, like the one about soldiers’ skeletons being unearthed — while taking on this ambitious undertaking.

They know, for example, that the buildings they’re using to stage and manage this project (as opposed to the traditional trailers that dot most construction sites) were once officers’ quarters dating back to the Civil War.

By then, of course, the Armory had accumulated almost a century of history, having opened its doors in 1777. Chosen by Washington in part because the site would be safe from naval bombardment — Springfield is located just north of a waterfall in Enfield that cannot be navigated by ocean-going vessels — the Armory did, nonetheless, come under attack. Sort of.

This was Shays’ Rebellion in 1787, a quickly crushed insurrection — one that nonetheless helped inspire the Federal Constitutional Convention — led by Pelham farmer Daniel Shays, a Revolutionary War solider who had gathered a number of rebels who, like him, were upset with their financial plight and thus the state’s government, and decided that seizing the arsenal in Springfield would certainly get someone’s attention.

Since arriving on site several months ago, crews might also have been learned about John Garand, the legendary Canadian-born firearms designer employed by the Armory who created the famous M1 Garand semi-automatic rifle, which Gen. George Patton would call “the greatest battle implement ever devised.”

building-19

Building 19,

Above, Building 19, as seen in the early 1930s; below, a rendering of what will be called the Learning Commons. (Ann Beha Architects)

At its height, during World War II, the Armory would employ more than 14,000 people making M1s and a host of other weapons, but two decades after that conflict ended, Defense Secretary Robert McNamara — earning himself an ignominious place in Springfield history — determined that private defense contractors could manufacture the nation’s weapons. He ordered the decommissioning of the Armory, putting more than 2,000 people out of work, a decision that would damage the local economy but also pave the way for the site’s next life.

Indeed, a group of area leaders, including then- (and also future) Springfield Mayor Charlie Ryan; Edmund Garvey, then-director of the Springfield Technical Institute; state Rep. Anthony Scibelli; and Springfield industrialist Joseph Deliso Sr. pushed for legislation that would create a “two-year college of technology.” (Their efforts, and their legacy, will be celebrated at STCC’s Founders Day festivities on Sept. 9, the first in a year-long series of events to mark the college’s 50th anniversary.)

Blueprint for the Future

The Founders Day speeches will be delivered in the gym in Building 2 on the STCC campus (a.k.a. Scibelli Hall). Those taking them in will need to look only a few dozen yards to the north to see the beehive of activity at ‘19,’ as it’s known colloquially.

Unlike other Armory structures, especially its main administration building, now named after Garvey, 19 has not had any significant role with the college since it was formed, other than as a warehouse for equipment that was no longer needed but couldn’t be discarded.

All that is about to change, though, and in a big way.

Indeed, the renovated structure, due to open in the fall of 2018, will be home to a wide array of offices and facilities now scattered across the campus, including the library, admissions, registration, financial aid, the bookstore, the welcome center, student government, the parking office, health services, student activities, a café, the IT help desk, meeting and conference space, and much more.

This collection of facilities will be called the Learning Commons, and if that sounds like a lot to put under one roof, remember that the roof of 19 covers a building longer than two football fields, complete with the end zones, and there are two full floors and a loft third floor.

As noted, converting a structure that large, built a century and a half before the Internet was conceived, 40 years before the lightbulb, 35 years before the telephone, and 80 years before air conditioning (and thus not designed for any of the above) — all while maintaining its original architectural elements and being on the cutting edge of energy efficiency (LEED Silver designation) — will be a stern challenge.

This will require, as Faber noted earlier, coexistence of the old and the new, because they’re both vital, but for different reasons.

“From a design standpoint, it’s really about respecting the tradition of the building,” he explained, adding that this can and will be done, while also making the facility ‘green’ and state-of-the-art with regard to information technology.

Duszlak said there are a number of stages to the project, many of which will be carried out concurrently.

Late this spring, work began in earnest on infrastructure, what he called the “enabling phase,” including water, sewer, and electrical lines. He added that crews made the very most of the three months when the student population is greatly diminished, with the goal of minimizing disruption when they return this week.

Maureen Socha, director of Facilities for STCC, said the project represented an opportunity for the college and DCAMM to greatly improve an aging, and often failing, infrastructure system, one that has been seized.

“A lot of our infrastructure is original to the Armory — we still have brick pipes and clay pipes everywhere,” she explained. “This was a huge opportunity to upgrade that system.”

renovated ‘19

An architect’s rendering of the forum section of the renovated ‘19.’ (Ann Beha Architects)

While infrastructure work continues on a smaller scale, restoration work on both the exterior and interior of the building have commenced, with the goal of preparing the structure for the extensive build-out work that will follow to create offices, a library, a café, and gathering spaces out of what was a cavernous warehouse.

“The roof gets brought up to current code, the second floor gets brought up to code, a lot of the existing joists get reinforced with structural steel,” Duszlak said. “There’s new elevators to be put in, new mechanical shafts to get cut through the building … a lot of it is just upgrading the skeleton of the building to get it ready for the tradespeople to create the spaces.”

There are many elements to this blend of restoration and renovation work, ranging from cleaning and repointing the hundreds of thousands of bricks to matching (after first determining) the original color of those louvers.

And in a way, the louvers are a microcosm of the project’s many challenges and the huge amount of research and even lab work that goes into such preservation and restoration efforts.

“We had a consultant who took paint chips off the building, took them to a lab, and, through use of a high-powered microscope, was able to pick out the different layers that had been painted over time,” he said. “We found four or five different colors layered on top of one another.” (A darker brown has been declared ‘original.’)

Research has involved poring over hundreds of old photos from not only the Armory but the Library of Congress, he went on, adding, again, the goal is a modern, energy-efficient facility that nonetheless pays respect to the building’s historic look and role.

Soon, work will commence on a 3D coordination of the space, said Duszlak, adding that this will enable crews to make sure all the mechanicals — plumbing, electrical, and HVAC services — are properly coordinated and there are no conflicts.

“There are a number of architectural elements that Ann Beha is concerned about,” he explained. “They want to keep a lot of the timbers exposed to give it some of the old-feel look, but keeping that much square footage exposed, and the ceiling, it limits where you can put duct work and electrical, which adds to the challenges and emphasizes the importance of the 3D coordination.”

Past is Prologue

Looking ahead, Duszlak noted that there is considerable digging (maybe 75% of the total for the project) still to be undertaken at 19 and its larger footprint.

“We have new structural upgrades that we have to dig foundations for,” he explained, “and we have electrical utilities that run the complete 715-foot length of the foundation. There’s new under-slab plumbing and drainage that services new bathrooms … we’ll be doing a lot of digging four to seven feet down.

“So there’s the potential for finding a lot of really cool artifacts,” he went on, adding that, while he doesn’t want to encounter anything that might hinder progress, he wouldn’t mind creating some new stories — or legends.

That’s what can happen when the past, present, and future come together in such dramatic, and historic, fashion.

George O’Brien can be reached at  [email protected]

Cover Story Sections Women in Businesss

Bonding Agent

Liz Rappaport

Liz Rappaport says the camaraderie and support she has received from other mothers in the PWC will make leaving her baby daughter Ellie easier when she returns to work.

The Women’s Professional Chamber of Commerce is like most of the organizations with those three words in their title. But it is different in one important respect — the membership shares common challenges, issues, and emotions as they go about trying to balance work and life. This makes the WPC not only unique in character and mission, but also quite effective in providing needed support to members.

Jenny MacKay has not forgotten the first Women’s Professional Chamber (WPC) meeting she attended three years ago in Springfield.

It was a luncheon with a moderator and panel of speakers that included top female executives from Smith & Wesson, Columbia Gas, and Health New England.

An employee-benefits consultant for the Gaudreau Group in Wilbraham, and also a 2016 BusinessWest 40 Under Forty honoree, MacKay had attended events sponsored by many other local chambers, but this one was decidedly different.

“It was interesting and so inspirational to hear how these women talk about how they learned to balance the same life challenges I was facing or will have to face in the future,” MacKay said, adding that today she is a member of the WPC board of directors. “They talked about their biggest issues, which were things other women could relate to, and it was inspiring to hear that having a family won’t hold you back, that you don’t have to choose between a job or children. I’m afraid of what having kids will do to my career, but being part of the group makes me realize I am not alone.”

Liz Rappaport has also found the personal support she needed in the PWC.

The manager of Century Investment Co. in West Springfield and a 2014 BusinessWest 40 Under Forty honoree, she joined the group three years ago and said it has taught her invaluable lessons.

“Other women have told me you can never be perfect in your family life or on the job, but if you do your best; you can balance things out,” she noted, adding that she gave birth three months ago to a daughter named Ellie, and the advice she received helped her understand the challenges that will confront her when she returns to work this month.

“I’m eager to return to the PWC and talk to working moms because I have different questions now for my fellow cohorts,” she said, noting that she is the secretary of the group. “It helps knowing that they are juggling multiple roles, and if they can do it, I can do it, too.”

It was interesting and so inspirational to hear how these women talk about how they learned to balance the same life challenges I was facing or will have to face in the future.”

The PWC is a division of the Springfield Regional Chamber of Commerce, but is its own entity. Its 300 members are at different stages of life and career, and their jobs encompass a variety of professions in diverse fields. But they share a common theme: trying to balance their work with their personal life and obligations, a task most women struggle with on a daily basis.

Membership makes it easy for them to find other female professionals who can share stories and helpful hints about how to maintain a balance as they strive to fulfill their own expectations about being the best business professional, best mother, best wife, and best daughter, while playing an active role in their community and doing volunteer work.

It is this quality that sets it apart from other chambers. Women tend to network very differently when they are alone with their peers than they do in a mixed-gender group, and personal stories and situations are shared as readily as business cards. Although membership in the PWC can help them succeed in business through connections that are made, the ones they form usually result from bonding through intimate discussions.

For this issue and its focus on women in business, we take an inside look at the PWC and the ways in which women benefit from belonging to a group where dealing with personal and professional issues that intertwine is something they all relate to.

Appreciable Differences

The PWC was formed in 1953, and although its name changed from the Women’s Division of the Springfield Regional Chamber to the Women’s Partnership before it was given its current moniker in 2010, the group has always provided services to the community, local businesses, and its members.

Jenny MacKay

Although Jenny MacKay belongs to many local chamber groups, the Professional Women’s Chamber is the place where she gets the most support.

Education has always been paramount, and scholarships have been granted annually to non-traditional women students since 1965. The recipients are often returning to the workforce after years of being at home, and three individuals have each been selected to receive at least $1,000 in recent years.

The calendar runs from September to June, and since the chamber’s officers and members of its board of directors know how difficult it can be for a woman to juggle multiple roles, two meetings feature speakers who share first-hand accounts of the personal struggles and roadblocks they hit along the road to success.

There are also evening events, which are usually held at local retail establishments that allow members to shop while they network in a relaxed setting.

The year begins with a kickoff luncheon in September, which features a compelling speaker, followed by an After Hours Ladies Night in October and a PWC-produced luncheon event at the Western Mass. Business Expo (slated for Nov. 3 this year). A second Ladies Night is held in December.

The new year is heralded with a Tabletop Luncheon; there is a third Ladies Night in February, and the second headline speaker luncheon is held in March. A fourth Ladies Night is scheduled in April, and the year culminates in late May with an event held to honor the Woman of the Year.

“The Ladies Nights are held at local shops; we’ve gone to Cooper’s Gifts in Agawam, Kate Gray in Longmeadow, and Added Attractions in East Longmeadow,” said MacKay, naming a few noteworthy outings and adding that the shops provide wine and hors d’oeurves.

“We try to schedule things that women like to do that can provide them with some stimulus as well a break from the stressors in their lives,” Rappaport said, noting that the evenings help women achieve an effective work/life balance. “Networking can be mundane, but these nights out are a nice distraction, and we realize that if a woman is going to carve out time to attend a meeting, we had better make it worth her while.”

But while networking does occur during the Ladies Nights, business introductions and connections that are formed are secondary to the personal relationships that evolve when women are in an atmosphere they find fun and enjoyable.

“What someone does for business is not as important as the fact that you have made a new friend; we talk to each other and find commonalities,” Rappaport explained.

MacKay concurred. “Our Ladies Nights don’t involve the commitment of a sit-down dinner for two hours every month. We don’t want to add more commitments to a woman’s to-do list because we understand how busy women’s lives are,” she said.

The PWC also has a six-session mentorship program called Reaching Goals, aimed at giving students from Springfield Technical Community College the professional and personal skills they need to succeed in their chosen careers.

Rappaport is a mentor and has worked with women ranging in age from 18 to 38. She has spent time with some outside of the meetings and says that, in some cases, the program has resulted in a student landing a job due to the connections she makes.

Gender Issues

The majority of the group’s members are over the age of 40, so Rappaport and MacKay plan to reach out this year to Millennials who may not know about the PWC and what it has to offer, while continuing to provide programs that interest women of different ages at different stages of their careers.

MacKay says this initiative is important because Millennials are trying to establish themselves in their chosen careers, and many are experiencing conflicting emotions as they struggle to create a healthy work/life balance.

“They’re working hard, planning important events such as weddings, and also trying to figure out if they can handle having a child without fearing that something will suffer,” she said, adding that the benefits of membership are priceless and the relationships women form with each other are much more intimate than those that result from other chamber groups.

MacKay works in a male-dominated occupation, and has gotten valuable advice from PWC members about how to deal with a variety of situations as well as strategies for communicating with male co-workers, since they relate to each other very differently than women.

In addition, the group teaches women that failure isn’t an end and can lead to a new beginning, which became apparent during a luncheon where Tracey Noonan was the keynote speaker.

The founder of Wicked Good Cupcakes, who successfully won her bid for a partnership on the popular TV series Shark Tank, shared her story of how her business evolved after she started baking cupcakes in Mason jars with her daughter Dani in their South Shore kitchen in 2011.

“She was a single mom who took a baking class in order to bond with her daughter,” MacKay said, recounting how Noonan shared the hardships of being a single mom, what is was like to start a business — who she got help from and who refused to help her — and how success has affected her life.

The story resonated with women on a variety of levels, as did the personal tale told by Lisa Ekus of the Lisa Ekus Group LLC. The Hatfield entrepreneur, who represents cookbook authors and food products, spoke to the PWC in March about the struggles of balancing her personal and family life.

Other speakers have addressed issues of equal pay and the lack of qualified candidates to fill jobs in precision manufacturing, and what women can do to help fill the gap, and Rappaport says she has learned many valuable lessons, including the fact that each woman is her own best advocate.

But feeling and projecting confidence is not easily accomplished, because many women are self-deprecating, and even getting a compliment on one’s clothing can lead to an embarrassed answer and insistence that it was purchased on sale.

“Women don’t want to be thought of as pushy or too assertive,” Rappaport noted, adding that, although she has never heard of a man with those traits being referred to in a condescending manner, it’s not uncommon for women to suffer from such labels.

MacKay agreed, and said if she doesn’t smile all the time, people tell her to do so and add, “everything will be all right,” which she finds very frustrating.

Valuable Setting

Rappaport is looking forward to returning to assuming a professional role in the family business when she returns to work following her maternity leave. She knows it won’t be easy and she will worry about her baby daily, but she finds strength in numbers and the knowledge that her peers have learned to effectively juggle responsibilities in different arenas of their life without feeling they have to be perfect in every role.

But women agree that the unrealistic belief is pervasive in society today.

“When did the message, ‘you can have it all’ change to ‘you have to do it all’?” MacKay said. “It used to be inspirational, but it has become exhausting because it’s an unrealistic and impossible goal.”

Which is where the PWC comes in. It helps women understand there are others who share the same feelings and concerns who can provide each other with reassurance that doing their best each day is truly good enough.

Daily News

AGAWAM — Agawam resident David Cecchi first attended the Eastern States Exposition in September 1964. He doesn’t remember much of that first fair — he was only a few months old — but, like many locals, he’s attended faithfully every year since. With his brothers, Bobby and Michael, he’s exhibited vegetables from his family’s farm. He’s watched his sons march in the Exposition’s daily parade with the Agawam High School marching band. He even took part in the very first Agawam Day celebration at the fair.

Along the way, he’s amassed a collection of Exposition-related memorabilia. And, to commemorate the centennial of this favorite local institution, and his love of it, he wrote a book, The Big E: Eastern States Exposition, part of Arcadia Publishing’s Images of America series, which will be released early this month. To celebrate, Cecchi is holding a book signing on Monday, Sept. 12 from 6 to 8 p.m. at the Captain Charles Leonard House, located at 663 Main St., Agawam.

The book features nearly 200 images spanning the entire first century of the Exposition. The images were selected from the Exposition’s archives, which were graciously opened to Cecchi, as well the author’s own collection and selections from local residents. From the fair’s inception as host to the 1916 National Dairy Show through recent years, Cecchi’s book is a photographic tour of the Exposition. From the early expansion in the 1920s, the Mohawk Indian Village, images of the 1927 and 1936 floods, and program covers throughout the decades, the book is a visual feast of all things Big E. The accompanying text highlights the important role the Exposition has held in the revitalization and promotion of New England agriculture, and is filled with little-known, newly discovered, and interesting information.

Copies of The Big E: Eastern States Exposition will be available for purchase, as will copies of Cecchi’s previous books of local interest: Agawam and Feeding Hills, Agawam and Feeding Hills Revisited, and Riverside Park.

Select items from Cecchi’s Exposition collection will also be on display during the book signing, and many other items can be seen as part of the Agawam Historical Assoc. exhibit, “100 Years of the Eastern States Exposition,” open on Sunday, Sept. 11 from 1 to 4 p.m. at the Agawam Historical & Fire House Museum, 35 Elm St., Agawam.

For more information, contact the author at (413) 786-3236 or [email protected]. Cecchi is a member of the board of directors of the Agawam Historical Assoc. He is also principal of Cecco | the design office of David Cecchi, and president and club historian of the Advertising Club of Western Massachusetts.

Daily News

SPRINGFIELD — The Springfield Museums’ monthly tour and lecture schedule for September features the return of the popular Thursday Museums à la Carte lectures after a summer hiatus.

The lectures are held weekly at 12:15 p.m. at the Michele and Donald D’Amour Museum of Fine Arts. Admission is $4 ($2 for Springfield Museums members). Visitors are invited to bring a bag lunch (cookies and coffee are provided). This month’s lectures include:

Sept. 8:LIFE in the Art World: LIFE Magazine and Modern American Art.” Melissa Renn, author and collections manager, HBS Art and Artifacts Collection, Harvard Business School, discusses how LIFE shaped the public and the critical reception of modern art in the U.S.

Sept. 15: “The Art of Illustrated Maps.” John Roman, author, illustrator, and assistant professor, Massachusetts College of Art and Design, shares his expertise on the world of imaginative mapmaking through the history and psychology of this form of art.

Sept. 22: “Pen to Paper.” Mary Savig, curator of Manuscripts at the Smithsonian’s Archives of American Art will reveal the expressive nature of handwriting found in personal correspondence.

Sept. 29: “When the Road Came Through: How The Construction of Interstate 91 Changed Western Mass.” Barry Deitz, local historian and storyteller, talks about the advent of the interstate highway system.

As an added feature, museum docents will lead guided gallery discussions titled Continuing Conversations following lectures on the second and fourth Thursdays of each month (museum members only). September’s Conversations will take place on Sept. 8 with docent Pat McCarthy at the D’Amour Museum (Early 20th-Century Gallery) and Sept. 22 with docent Dawn Whitney at the GWV Smith Museum (Classical Cast Gallery) at 1:30 p.m. (check with Welcome Center for locations).

Monthly walking tours are presented on second Saturdays in collaboration with the Armoury-Quadrangle Civic Association (AQCA). On Sept. 10, science educator Matthew Livermore will lead a tour titled “Downtown Nature.” Walking tours are free for Springfield Museums and AQCA members, $5 non-members, and start at the museums’ Welcome Center.

Daily News

GRANBY — Red Fire Farm will host its 16th annual Tomato Festival on Saturday, Aug. 27 — a celebration of the end of summer, peak harvest, and the sweetheart of the summer crops: the tomato.

This year’s celebration will include a big brass band and more music, local food and craft vendors, games, kids’ activities, wagon rides, and a tomato tasting, featuring more than 75 varieties of tomatoes. The festival runs from noon to 6 p.m. at 7 Carver St. in Granby.

Among the many types of tomatoes to taste this year will be classics like Brandywine, Cherokee Purple, and Paul Robeson, as well as more exotic offerings such as Arkansas Marvel, Gold Dust, Chocolate Stripes, Sunsets Red Horizon, and Moonglow.

The collection of cherry tomatoes is a popular stop each year as well, with great varieties such as Matt’s Wild and Red Pearl, along with the more unusual Indigo Cherry Drop, Egg Yolk, Lemon Drop, and Pink Bumble Bee.

In addition to tasting tomatoes, the farm creates a day filled with tomato-themed events geared toward families. This year there will be a Great Tomato Toss, with prizes available for those who can catch the longest throws without getting sauced. Attendees will also enjoy tomato spoon races, vegetable sculpture, vegetable stamp painting, face painting, and more.

For cooking and homesteading enthusiasts, the festival features cooking demos with “Shakshuka: An Israeli Stewed Tomato Dish” by Mary Reilly from Edible Pioneer Valley, “How to Make Fresh Ricotta” by Mary Nelen from the Valley Locavore, and more. A Wild Edibles Walk with Jean Bergstrom, an experienced outdoor guide, will be another fun, family-friendly learning opportunity, as well as a yo-yo demo from some of the best players in the Northeast with the A2Z Modern Yo-Yo Team.

Under the music tent, the Party Band, a wild many-piece brass band from Lowell, will bring booty-shaking music to this year’s Tomato Festival. Other bands performing include Violet Maeve, Larry Dulong & Random Sighting, and Will Kindler.

Local vendors will provide tasty treats to snack on throughout the day, such as Barnlight, serving rustic fare including local tacos and other treats from the grill. Tom’s Kettle Corn all natural popcorn, Beets & Barley vegetarian creations, and grilled, farm-fresh corn from Red Fire Farm are among the many other food options.

Day-of admission is $14 for adults, $7 for kids, and free for children under 8. Advance tickets at discounts are available online. Parking is free. This year’s Tomato Festival is sponsored by PV Squared.

Features

A Focus on ‘Tomorrow’

WMassBusinessLogo2016

The Western Mass. Business Expo, produced by BusinessWest since 2011, has always put an accent on the future when it comes to programming and exhibits.

But this year, that emphasis will be taken to a still-higher level, said Kate Campiti, the magazine’s associate publisher. And this is out of necessity.

“Anticipating the future and preparing for it have always been stern challenges for all business owners,” she explained. “But now, these assignments take on even more urgency because the business world is changing rapidly and there are many powerful forces that will shape the competitive landscape in the years — and even the weeks — to come.

“These include everything from evolving technology, which presents a host of challenges and opportunities, to the emergence of younger generations, especially the difficult-to-read Millennials, in leadership positions, to a host of new social and employment issues that business owners and managers must face,” she went on.

All these focal points and more will take center stage at the Expo, set for Nov. 3 at the MassMutual Center in downtown Springfield. Details of the day-long event are still being finalized, but the broad themes have been identified, and organizers are now filling in the canvas. Here’s what we know:

• The Expo’s overriding emphasis will be on the future, meaning the short term, long term, and intermediate term, because business owners must keep their focus on all three.
• There will be a special accent on what would have to be called the ‘workforce of tomorrow,’ with emphasis on the issues facing all employers — those of quantity and quality.
• Education will again be one of the main stress points of the Expo, with three stages, or rooms, for informative seminars — one to focus on sales and marketing, another on emerging trends in the workplace, and the third on the younger generation now coming of age in the business community.
• Innovation will also be on display, and in many different forms, from robotics demonstrations to exhibitors on the cutting edge of technology and manufacturing.
• The Expo will again put the region’s business sectors in the spotlight. More than 150 companies of all sizes are expected to exhibit on the show floor, gaining the attention of more than 2,000 visitors.
• Also in the spotlight will be many of the emerging startups across the region — the Expo exhibitors of the future, if you will — that are taking full advantage of the services now available to them through a burgeoning entrepreneurial ecosystem.
• Networking, networking, networking: there will be opportunities for this most important of exercises at the day-opening breakfast, again presented by the Springfield Regional Chamber of Commerce; at a lunch presented by BusinessWest; on the show floor; and at the popular, event-capping Expo Social.

“Since BusinessWest began producing the Expo five years ago, the basic strategy has been the same — to provide a value-laden event that will help business owners and managers gain exposure and also gain insight that will make them ever-more competitive in this increasingly global economy,” said Campiti. “For this year, the mission is the same, and this is shaping up as the biggest, best Expo ever.”

For details on the Expo as they emerge, and for sponsorship and exhibitor opportunities, visit www.wmbexpo.com.

What: The 2016 Western Mass. Business Expo

When: Thursday, Nov. 3

Where: The MassMutual Center, Main Street, Springfield

Features: More than 150 exhibitor booths; educational seminars; breakfast hosted by the Springfield Regional Chamber of Commerce; lunch hosted by BusinessWest; day-capping Expo Social

Sponsors: Comcast Business (presenting sponsor); Express Employment Professionals; Health New England; Isenberg School of Management at UMass Amherst; Johnson & Hill Staffing Services; MGM Springfield; Wild Apple Design

 

 

Cover Story Sections Travel and Tourism

Instruments of Progress

Peter Salerno

Executive Director Peter Salerno on the steps of Symphony Hall

As it enters its 73rd year, the Springfield Symphony Orchestra does so knowing that, to remain relevant, it must be creative and willing to assume risks as it strives to cultivate new audiences, especially the younger generations. Peter Salerno, who has twice served as interim director of the SSO and took the helm on a permanent basis earlier this year, says the institution is more than up for that challenge.

Peter Salerno said the phone call seemed to come out of left field … or from the 20-yard line, as the case may be.

On the other end was someone from the New England Patriots’ marketing department. She wanted to know if the Springfield Symphony Orchestra, which Salerno was serving then as interim executive director, could have 50 or 60 of its musicians at Gillette Stadium in 24 days for a performance that would celebrate the team’s fourth Super Bowl victory, earned six months earlier, and usher in the 2015 season.

It was an extraordinary request on many levels, and Salerno, who has since dropped the word ‘interim’ from his title, knew he couldn’t say ‘yes’ at that moment, as much as he wanted to, knowing what this opportunity would mean for the venerable institution in terms of invaluable and incalculable exposure. Indeed, he would have to consult with Maestro Kevin Rhodes and other members of the team to see if this was even logistically feasible, and then get approval from the SSO board, because this was a venture far outside the orchestra’s traditional mission — and comfort zone, for that matter.

He got the nod from both parties and promptly called the Patriots back, thus setting the wheels in motion for perhaps the most memorable night in the orchestra’s 73-year history.

It was certainly the biggest stage, at least in a figurative sense. Indeed, while the actual performing area was a trifle snug, more than 70,000 people at the stadium and another 35 million watching NBC’s broadcast of the Thursday-night game against the Pittsburgh Steelers saw and heard the orchestra perform “O Fortuna,” the Patriots’ so-called tunnel song, and eventually shared the stage with the rapper T-Pain.


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“It was quite an upbeat moment for us,” said Salerno, using both wordplay and understatement to get his point across. “I recognized this is an opportunity for us to perform, and be relevant, in an area that we never thought we could before.”

In many respects, that performance at Gillette almost a year ago effectively speaks to the aspirations, goals, and challenges that define the SSO moving forward. It was a dramatic attempt to move beyond what would be considered traditional (in terms of both the venue and performing with a rapper), attract new and larger audiences, and greatly improve visibility beyond the confines of Symphony Hall.

There will be a lot more of that — although certainly on a smaller scale — in the months and years to come, as a look at the 2016-17 calendar reveals.

One of things I’m teaching, but also learning at the same time, is that our orchestra must respond to different genres of music to remain in the forefront of the people’s minds.”

In addition to the classical offerings — a Tchaikovsky Gala on opening night (Sept. 24), Brahms’ “Double Concerto” on Nov. 19, and Beethoven’s “Emperor Concerto” on Jan. 21 — the SSO will share the stage with the Irish Tenors two weeks before St. Patrick’s Day, and will wrap up the season on May 13 with something called Video Games Live!

As that name suggests, this will be an immersive concert that features the musical scores from the greatest video games of all time — as those games appear on large screens around the hall, with synchronized lighting and other special effects.

Those unique events, and especially the final one, are designed to draw more diverse audiences, particularly young people, a stern challenge now facing all arts institutions.

SSO and its conductor, Kevin Rhodes

Peter Salerno says the main challenge for SSO and its conductor, Kevin Rhodes (pictured), is audience development.

To meet this challenge head-on, the SSO must do something not exactly within its character, historically, and that is to be far more willing to take risks, said Salerno, adding quickly that the board has essentially greenlighted such an approach to business, and so has long-time conductor Rhodes and the rest of the orchestra’s team.

“One of the things I’m teaching, but also learning at the same time, is that our orchestra must respond to different genres of music to remain in the forefront of the people’s minds,” he explained, adding that this is the mindset driving the SSO and forging its schedule for the coming year.

For this issue and its focus on travel and tourism, BusinessWest takes an in-depth look at how the SSO is looking to expand its playing field, in all kinds of ways, and put every definition of the term ‘score’ into play.

Developments of Note

Looking back on the 24 days after that fortuitous phone call came in from Foxborough, Salerno used all kinds of descriptive phases to characterize them — from ‘long’ to ‘exhilarating.’

“Those were 60-hour weeks,” he said, smiling as he did so because, while the work was sometimes tedious — involving everything from drafting contracts with the Patriots and NBC to insurance matters and a mountain of logistics — it was also very exciting.

This was, after all, the proverbial opportunity of a lifetime, and the SSO was going to do everything in its power to seize the moment.

“This was a surreal moment for our orchestra, and it showed the versatility of our people,” said Salerno as he showed a video of the performance, with the SSO clearly visible to fans amid fireworks and low-lying fog, adding that perhaps the biggest obstacle was creating a sheltered performing area for the orchestra, something the Patriots organization pulled together. And demand for it was warranted because it rained in the hours leading up to the performance and stopped only moments before it was set to begin.

In many respects, dealing with cloudy forecasts and unsettled skies — in a figurative sense — has been a part of doing business for the SSO in recent years. Like all arts venues, it has seen its traditional audiences age, and with that demographic shift a need has emerged to embrace change and, as mentioned earlier, risk.

The Patriots performance was, again, a significant manifestation of this trend — this was believed to be the first time a full symphony orchestra had performed at such an NFL ceremony and perhaps the first time an orchestra of this type had appeared with a rapper — but there have been others, with more planned for the year ahead.

“We’re participating in the creation of new horizons for symphonic sound,” he said, adding that orchestras across the country are facing the same challenges. “And we’re going to keep pushing, and bringing world-class talent to the Springfield arena.”

Leading the orchestra through this intriguing period is Salerno, now 75 years old, who brings a wealth of experience in business, work with nonprofit institutions, and the SSO itself, having been a trustee for many years and serving not one, but two stints as interim executive director.

Described by many as a stabilizing influence to the operation, he succeeds Audrey Szychulski, who left the SSO in the spring of 2015 after less than two years at the helm.

Salerno brings a diverse résumé to the post, including everything from stints as COO of Providence Hospital and president and CEO of Brightside to work coordinating new retail stores for Taylor Rental Corp.; from a short stint running an operation that managed college bookstores to his own business, PTS Consulting, launched nearly a decade ago.

Over the years, he’s taught several graduate-level business courses at Bay Path University and Clark University in Worcester, with a focus on business strategies for nonprofit organizations, marketing, and finance.

In his latest role with the SSO, he’ll be applying the lessons that he teaches, especially as they apply to the most pressing challenge facing the institution — audience development.

Drumming up Interest

There are many components to this assignment, he said, listing everything from imaginative artistic events to new and different types of talent that will share the stage with the SSO, to a variety of touches that will make SSO performances true happenings.

With that, he took out a copy of the schedule for the coming year and started running his finger down the listings.

His first stop was the holiday concert, set for Dec. 3, although Salerno said ‘concert’ doesn’t go far enough, so the actual wording on the schedule is Holiday Extravaganza.

It was chosen to encapsulate the theme — “It’s a Wonderful Life” — and describe the sum of the activities and events, including a Christmas tree outside Symphony Hall, a visit from Santa, perhaps a reindeer if one can be secured, and more.

“We want to make coming to the symphony not just an event, but an entire presentation,” he explained. “We don’t want it to just be sitting in the audience for two hours.”

Elaborating, he said the SSO will again coordinate visits whereby ticketholders gather at spots in area communities, are then bused downtown for dinner at various downtown restaurants, and then taken to Symphony Hall.

“We’re trying to make it convenient for people to come to us,” he explained. “And we view this as an opportunity to attract more people to Symphony Hall.”

Kevin Rhodes is seen here with rapper T-Pain

SSO conductor Kevin Rhodes is seen here with rapper T-Pain at the performance last fall at Gillette Stadium to usher in the Patriots’ new season.

His next stop, schedule-wise, was several months later, in early March, when the Irish Tenors, well-known to PBS audiences, will take the stage.

Similar to the holiday performance, this will be more than a concert, said Salerno, adding that it will be more like a celebration of Irish heritage, one featuring many moving parts.

The full itinerary is still a work in progress, he said, but in the days leading up to the performance, there will likely be an Irish-style dinner featuring luminaries and elected officials of Irish descent, and other touches, such as a possible discussion of the 1916 uprising.

“We’re trying to build the activities and the service level to a higher plane than we have in the past,” he explained, adding, again, that the goal is to move beyond the music and create experiences.

That will certainly be the goal for the season finale, Video Games Live!, which is the most dramatic example to date of the orchestra’s efforts to attract young people.

“Some of our donors have expressed interest in efforts to create continuity with younger audiences and thus lower the demographic age of our attendees,” he noted. “And we determined that one of the areas where we could start making an impact was with junior-high and high-school students.”

To that end, the SSO will contract with a California-based organization to bring the music from video games, orchestral sound, and a host of special effects together in the same venue on May 13.

“There are so many opportunities to show off our talents, and this might be a good one,” he said, adding that the show, similar to others staged in other cities in recent years, should prove to be an impactful vehicle for introducing young people to the orchestra and beginning the process of turning them into life-long audience members.

The other performances on the schedule will bring some of these elements to the table, said Salerno, adding, again, that developing new audiences and remaining relevant in the years and decades to come will require the SSO to continue to push the envelope.

“The board has allowed us to take more risk in terms of encouraging us to look at new genres and new methodologies,” he said. “I think it’s essential that we take advantage of the strengths that we have and marry them to the interests of our population, while at the same time preserving the outstanding classical performances that attract people from all over.”

Reaching a Crescendo

Returning to that now-famous phone call one more time, Salerno acknowledged that he allowed himself to think about why the Patriots were calling the SSO, and whether this was the team’s first call.

But only for a brief moment, and not in a deep manner, he told BusinessWest, noting that doing so would be counterproductive at a time when the sentiment should be, ‘why not call the SSO first?’

“One of the things I’ve learned over the years is that you don’t look a gift horse in the mouth,” he joked, before taking the discussion to a much higher plane.

“If we ask that question — ‘why us?’ — we’re probably not thinking of ourselves as being as good as we really are, so I didn’t ask that question,” he explained. “Instead, I said, ‘let’s just make this happen.’ When they called us, I just assumed they wanted us number one; I believe in this orchestra.”

These sentiments — not to mention the ‘let’s just make this happen’ remark, which refers to far more than a performance at a football game — could only be described as a winning attitude, one where the orchestra is, quite literally, taking the ball and running with it.

George O’Brien can be reached at [email protected]

Sections Technology

Code Talkers

Blair Winans, president of Rhyme Digital

Blair Winans, president of Rhyme Digital

Blair Winans had forged a successful small business in website development when a larger company from across the state came calling. The acquisition that ensued brought more frustration than growth, and lasted just over a year. But it did generate lessons for Winans and his team, who regrouped in Easthampton, rebranded as Rhyme Digital, and refocused their efforts on not just designing websites, but helping clients understand how to get the biggest marketing bang for their money and time.

Blair Winans’ professional journey has weathered a few bumps. But those bumps have been valuable, he said, by teaching him what he and his Easthampton-based company, Rhyme Digital, do best.

When he launched his website-design firm in 2005, it was known as Winans Creative, and over the next several years, he built up a cadre of loyal clients and a small staff. Things were on the right track — he assumed.

That all changed three years ago, however, when Winans was approached by HB Agency, a much larger marketing firm in Boston, about a possible acquisition. The company lacked digital capabilities and wanted to offer such services to its clients, and they thought the expertise of Winans Creative would fit nicely into their business model. Winans agreed.

“We were excited about it, and a bit nervous,” he said, but he took the leap, acting as vice president of digital marketing in what was essentially HB’s Western Mass. satellite office. “But it brought all sorts of challenges. As a satellite office, it’s tough to merge cultures, which was a tough stumbling block. It also turned out that a lot of our existing clients didn’t fit in with this new company’s business model, and those clients were let go in favor of bigger ones. A lot of us were upset about it; that wasn’t part of the expectation.”

After a year, it was clear that the acquisition wasn’t bearing fruit for either side, and Winans was given the opportunity to take his firm back. And he did, in February 2015, bringing his five employees with him.

“It’s not a scenario where everyone looks back and says, ‘that was a fantastic time,’” he told BusinessWest. “But, in retrospect, we learned who we are and what we’re good at — and what we don’t want to be, which I think was a really helpful part of that process. Thankfully, we came out of it with all the same team; that’s one of the things that really helped us become stronger.”


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Taking the company back was also a chance to reassess the company’s direction, he went on. He and his employees wanted to stress the team aspect of the operation, hence the name change to Rhyme Digital. They also sensed increasing opportunity in not only building websites for companies, but teaching them how to turn their online presence into an effective marketing tool with measurable results.

“We were great at building and designing websites, and a lot of times clients think a website is the end-all, be-all,” Winans said. “But a lot of what we do revolves around helping people market themselves and build an online brand presence and sustain that over the long term. That’s where we shifted the focus — not just building these tools, but helping people understand the different pieces to it.”

That’s an issue today, he said, for companies that have websites and receive reports back from digital marketing firms that don’t really tell them anything. Rhyme’s goal is to track and clearly communicate not just a website’s hit count, but where the traffic is coming from, which campaigns potential customers are responding to, and what they’re doing on the website once they’ve arrived.

“We’ve had clients come to us saying, ‘I signed up for this digital marketing package, and I get reports of how many clicks are coming through my website, but not much more than that. Can you help me?’ We sit down and show them what’s happening once people come through. Once you make the connection, you can really put a dollar amount on the traffic coming onto your site.”

In other words, there’s a technical component to setting up a website and its features, but the end result has to bring return on investment, and ways to effectively measure it. “The question a client needs to ask,” he said, “is not ‘can you build me a website,’ but ‘I need my website to do x, y, and z.’ Or, ‘I need my website to be a lead-generating tool.’ We’re going to give you all the data to help your company continually improve what it’s doing online and in all its marketing.”

Come Back Home

After the failed acquisition, Winans said he was gratified — but perhaps not totally surprised — when Rhyme reached out to the clients it been forced to drop and was met warmly.

“The response was fantastic,” he told BusinessWest. “We’re really thankful we have a loyal client base; we’ve been working with some of them for more than 10 years. They see us as a partner and a resource. That always makes us feel good.”

The most successful relationships between Rhyme and its clients are the ones that have grown over time to the point where Winans and his team understand everything about the client and its marketing goals — both in online and traditional advertising.

Blair Winans

Blair Winans says constant advances in website coding, graphic design, and marketing strategy lends his work variety and keeps it fun.

Rhyme’s clients run the gamut from manufacturing to retail (both brick and mortar and purely online); from outdoor adventure sports (Zoar Outdoor is one of its longest-running clients) to publishing and nonprofits.

“We end up treating each client as its own specific case. We’re never going to be a one-size-fits-all solution,” Winans explained. “We do a bit of e-commerce development, and no e-commerce store does things the same way another one does; they have very specific differences and needs.”

Rhyme helps its clients consider the many possible facets of an online campaign — banner ads, search-engine optimization, Google AdWords, and, especially, landing pages with optimized content that gets visitors to take action, not just click on through. Then there are newer, cutting-edge tools such as radio-frequency identification and geofencing, which are used to target potential customers by location.

“The possibilities are enormous right now, better than they ever have been before, and we help clients set up these types of campaigns,” Winans said, noting that, for one of his clients, a publisher targeting first-year law students, he used geolocation to focus mobile pitches around college campuses. “One of the best things about digital marketing is that fluidity, and the ability to pivot based on the data that comes in.”

It’s also more cost-effective to test multiple messages digitally before deciding on the best one and launching it through larger, traditional-media campaigns, he went on. “We’re helping people make the most of their budgets, looking at how technology plays a role, and helping them figure out where they should be spending money.”

Websites weren’t Winans’ first career path, or even his second. He enrolled in college looking to be a lawyer, but then switched gears and transferred to the Boston University College of Communication to study advertising, marketing, and public relations. It was a field where he could put his graphic-art skills to good use, doing branding and design for a number of companies.

This was the late ’90s, a time when websites were first coming online, and he had a chance to play around with early marketing models, including working with Dunkin’ Donuts on its first website. “It’s kind of the equivalent to what’s happening now, with all these different technologies, seeing which ones are panning out,” he said. “I learned a lot of different stuff very early on; actually, I taught myself how to do it.”

In addition to leading a team that now numbers seven, Winans characterizes his day-to-day work at Rhyme as half coding, half design, and appreciates the variety offered by both — and the challenge of keeping abreast of the latest developments in the world of dynamic websites.

“For my development team, every week there’s a new platform or technology or script or language they need to be aware of,” he told BusinessWest. “We don’t just want to sell our clients a bunch of tools, but the right set for what they’re trying to do. It puts a lot on our shoulders — but it’s fun. We love learning about different types of technologies and seeing what these capabilities are. It’s an ongoing process.”

What makes it work here is, we’re all interested in the same thing: to make our work the best it can be and push each other — and in the process have fun. In our business, you never know what kind of work you’ll get on any given day. You could be coding something one day, working on the checkout process for an e-commerce site another day.”

But one, he said, made easier by the closeness and longevity of his team. “Everyone here is excited about coming to work every day, excited about who they’re working with and what they’re doing for clients. We’ve been through some ups and downs as a team as part of the whole process, but we’ve built something we feel is more than just a business. That’s important.”

There’s the Rub

That’s not to say website design and marketing it’s sometimes stressful, Winans added, but the team at Rhyme — based out of an airy space in the Eastworks complex — has created an environment where everyone encourages each other and helps each other out, and nobody is afraid to step up and ask for help.

“What makes it work here is, we’re all interested in the same thing: to make our work the best it can be and push each other — and in the process have fun,” he said. “In our business, you never know what kind of work you’ll get on any given day. You could be coding something one day, working on the checkout process for an e-commerce site another day.”

The reward, he went on, is seeing the sites go live.

“There’s a pretty big sense of excitement when we look at all the projects we’ve done and hear the way our clients talk about them, when they come back and tell us, ‘we get nothing but praise for our site now.’ A couple of clients go back 10 years, and they’re on the fourth iteration of their website, and you see the transformation. We have archives of sites we’ve done, and it’s fun to see the progressions in them. When we can help businesses utilize their sites to their fullest capacity, that’s what really makes what we do worthwhile.”

In other words, Rhyme Digital is certainly not going to the dogs — unless you count Winans’ two furry friends, a yellow lab named Butters and a pug named Flora, who join him at work every day. The other employees are encouraged to bring their dogs occasionally as well.

“They provide some comic relief,” he said. “When things get stressful or we’re under a heavy deadline, and Butters is upside-down on the floor, wagging his tail hard, you realize we’re not doing brain surgery. Sure, you’re dealing with deadlines, but there’s always time for a belly rub.”

For someone who’s been coding websites going on two decades and still finds excitement in the details, it’s a healthy perspective.

“You get to learn something new every day here,” he said. “It’s a good spot to be in.”

Joseph Bednar can be reached at [email protected]

Sections Technology

Doing More with Less

By Steve Shaw

Steve Shaw

Steve Shaw

Now that we’ve begun the process of normalizing relations with our neighbors to the south, those of us in the IT world could learn a few things by talking with a Cuban auto mechanic.

Take a walk in Havana, and you’ll find dozens of pre-1960 automobiles looking shiny and new, but held together with duct tape and a tailpipe fashioned from a Cold War-era Soviet tank. For decades, Cuban mechanics have been forced by necessity to do more with less, compromising on features while focusing on efficient use of resources.

So what’s the tie to IT?

It’s no secret in just about every industry that seatbelts are being tightened. Increased government regulations, automation, the ‘Internet of things,’ and the ever-increasing threat posed by cybercriminals are putting downward pressure on IT departments to ‘make it work,’ but for less. IT budgets are leaking oil, and CIOs are finding it harder and harder to find the mechanic and the manual to fix it. The bottom line is that everyone is being asked to find ways to do more with less.

Here are a few ideas that may help.

“IT departments are inherently inefficient,” said Mike Feld, interim CTO at Baystate Health and CEO of consulting firm VertitechIT. “But if we simply looked at standardizing the tools we use, we could save time, money, and resources that would make even the most jaded bean counter sit up and take notice.”

Most large and mid-size businesses have literally hundreds of applications sitting on servers in data centers and cloud environments across their infrastructure.

The collection has grown organically over the years as software developers play the never-ending game of ‘can you top this?’ And while all may have their own unique qualities, many applications can perform many of the same functions (while we continue to use just a fraction of the features built into them). The result is more expense, more manpower needed to service them, and capital dependence to keep things current.

You may need to compromise on features, but reducing the number of vendors and making broader use of a smaller number of products can have a dramatic bottom-line impact. Feld suggests you “ask yourself if 95% of what I want from these 12 areas work with a couple of products, rather having a dozen different products fulfilling 95% of my needs.”

The standardization and weeding-out process can also have a trickle-down effect on personnel resources. More efficient programs and processes free up people to be redeployed to work on projects that have been neglected for lack of available time and manpower.

On the architecture side, standardizing computing, network, and storage on commodity hardware using software-defined methodologies will also offer up significant savings. Hyper-convergence makes your network more efficient (cutting storage costs in half by using virtual instead of traditional storage methods) and allowing for the elimination of personnel silos as teams of people dedicated to each area now work as one.  It also makes them more effective, reducing service provisioning and delivery time from days and weeks to, in some cases, just hours.

In Cuba, doing more with less is a way of life. There’s an IT lesson in there somewhere.

Steve Shaw, vice president of marketing & communications at Vertitech IT, has spent more than three decades in the marketing and communications industries; [email protected]

Daily News

SPRINGFIELD — Earlier this summer, the Springfield Museums unveiled an exhibit of prints by Russian artist Vassily Kandinsky titled “Kleine Welten (Small Worlds),” a portfolio of 12 works created in 1922 using a range of print-making techniques. The Michele and Donald D’Amour Museum of Fine Arts is one of only a handful of public museums to own the complete series; other such museums include the Metropolitan Museum of Art and the Museum of Modern Art. The exhibit will be on view in the Collins Print Gallery through Jan. 15, 2017.

Known as one of the pioneers of abstract art, Kandinsky (1866-1944) lectured and wrote extensively in support of non-objective art, believing that total abstraction offers the possibility for profound spiritual expression. His paintings of 1913 are considered to be among the first completely abstract compositions in modern art history, as they made no reference to the natural world and were inspired by (and took their titles from) pieces of music. His non-representational paintings paved the way for the development of the abstract expressionist movement that dominated American painting after World War II.

Kandinsky’s “Kleine Welten” portfolio exemplifies the artist’s abstract style, while also demonstrating his achievements with various print-making techniques. Though Kandinsky is perhaps best known for his paintings, this series of prints shows his mastery of lithography, woodcut, and etching. Kandinsky used each method to its best advantage in rendering his abstract compositions, creating a set of prints that showcases the unique aesthetic features of each print-making style.

Daily News

HOLYOKE — On Saturday, Aug. 20 from 1 to 3 p.m., Wistariahurst, Holyoke’s center for history, art, and culture, will host a free community event featuring lawn games, crafts, family-friendly tours, and more.

Wistariahurst, the former estate of the Skinner family, includes three acres of formal gardens and grounds, a Holyoke history exhibit, an archival facility, and a preserved historic mansion. The afternoon’s activities will be inspired by the history and features of the site, including the fossilized dinosaur tracks which pave the entryway, the historically inspired rose garden, and turn-of-the-century garden parties.

“As the summer season winds down, we want our gardens and grounds to be filled with families exploring and playing,” said Lisa Nicholson, program coordinator. “Dress up and have a cup of lemonade in the garden. Play a game of croquet or badminton like the Skinner family may have done.”

For more information or to view a schedule of other upcoming events at Wistariahurst, visit www.wistariahurst.org.

Daily News

SPRINGFIELD — DevelopSpringfield acquired a vacant building at the corner of Dwight and Carew streets together with several adjacent parcels to create a large redevelopment site with the aim of bringing new vitality to the area by redeveloping a critically underutilized and vacant site.

The proposed redevelopment concept would rehabilitate the historic Carew Street Baptist Church building’s 11,680 square feet, in a historically sensitive manner, into modern, energy-efficient office space. The surrounding parcels, formerly a brownfields site, would be redeveloped into parking and landscaping. The project represents a more than $3 million investment in this section of Springfield’s North End.

As a part of this redevelopment initiative, DevelopSpringfield forged innovative partnerships with EcoBuilding Bargains (EBB), Roca, and Habitat for Humanity in an effort to reduce waste and recycle as much of the reusable interior furnishings and building materials as possible. In addition, the site is now secured with fencing salvaged from another recent DevelopSpringfield project.

“We appreciate the opportunity to engage with these organizations to help advance our common goals,” said Jay Minkarah, president and CEO of DevelopSpringfield. “Working together, we can really pay it forward.”

A team from Roca, a local organization dedicated to supporting high-risk young men from the community by providing them with mentoring and transitional employment-training assistance, removed salvageable items like church pews, radiators, an organ, and more, to be shared with EBB and Habitat. Roca also assisted in clearing brush and debris from the adjacent lots. No historically significant building features or fixtures were removed.

“It was Roca’s pleasure to participate in this exciting collaboration. Eighty-six percent of the young men we are privileged to serve here at Roca are from the city of Springfield, and it is wonderful to give them the opportunity to give back to their community,” said Chris Judd, director of Roca Springfield. “Young men work hard at Roca to learn new work skills that help them stay out of harm’s way and succeed, and this is exactly the kind of opportunity that help them and our community move forward.”

Both EBB and Habitat’s ReStore have programs to create treasure from salvage in the form of unique resale opportunities of donated household goods which provide each of their organizations with needed resources to support their important programming.

“We’re very excited to be working with DevelopSpringfield to help find new homes for these valuable materials,” said Amy Weber, eco sales specialist at EcoBuilding Bargains. “Our mission is to keep perfectly good materials out of landfills and make these available at bargain prices.”

EcoBuilding Bargains, located at 83 Warwick St. in Springfield, is an enterprise of the nonprofit Center for EcoTechnology. For information about how to donate materials to EcoBuilding Bargains, call Weber at (413) 341-0098.

This redevelopment will be exemplary of sustainable development and smart growth principles. Rehabilitating an existing building, rather than demolishing it and building new, uses less energy and fewer materials, and enhances sustainability by capturing the building’s ‘embodied energy’ — the energy consumed through the processes associated with constructing the building when it was originally built. The project will also result in the redevelopment of a former brownfields site and is located in a densely populated, walkable urban area at a location with excellent transit access.

The rehabilitated building will be energy-efficient, with a new, natural-gas-fired, forced-hot-air system and energy-efficient air conditioning, as well as energy-efficient windows and insulation. The redevelopment will also minimize water use and feature low-impact development with enhanced stormwater management.

Community Spotlight Features

Community Spotlight

John Flynn

John Flynn says Hampden’s new, $3 million police station will be finished next month.

John Flynn is extremely proud of Hampden — so proud he can’t help talking at length about the close-knit atmosphere he claims pervades every section of town.

“The word that best describes Hampden is ‘community’; it’s a place where people care about their neighbors,” said the chair of the Board of Selectmen. “I talk to people all the time who tell me they were surprised to find their neighbors went out of their way to meet them and bring them food when they moved to our town. It still happens here because we are all about community.”

Flynn added that the selectmen feel the same way about Hampden. “We can’t solve everyone’s problems, but each person is treated with respect,” he told BusinessWest.

Doug Boyd agrees. “Hampden is a great community with a lot of small businesses and self-employed people. The governance is very responsive to issues, and since everyone knows everyone else, communication is very easy,” said the co-chair of the Advisory Committee and member of the Community Preservation Committee.

“It’s what makes Hampden different from other cities and towns,” he continued, explaining that, although there has been a fair amount of development and a significant increase in the number of new homes in Hampden over the past 40 years, the town’s population has increased only slightly, and everyone has an equal voice in determining how tax dollars are spent.

But change has occurred, and the biggest project has been the $45 million conversion of the former Hampden Country Club into what the owners call a ‘lifestyle club’ called GreatHorse that features not only a championship golf course, but a plethora of offerings designed to appeal to families.

“The club was built in the early ’70s and has had four owners,” Flynn noted, explaining that it went up for auction in 2011 and was purchased for $1.4 million by the Antonacci family, which owns USA Hauling and a number of other business ventures.

Their original plan was simply to make improvements to the golf-course bunkers, but one improvement led to another, and it soon morphed into a major undertaking.

Today, the only thing that remains of the former course is the routing of its holes: everything else is new, including the irrigation system, tee boxes, fairways, greens, bunkers, and cart paths.

The old clubhouse was knocked down in 2013, and a new, state-of-the-art, 25,000-square-foot facility took its place. Amenities include two semi-surround simulators for indoor teaching, a fitness center, a salon, massage rooms, a barber’s chair, and an 185-seat dining area that has individual wine lockers and an adjacent horseshoe bar with seven TVs.

There is also an outdoor patio that boasts five TVs and a large, circular firepit; and family fun can be found in the 75- by 30-foot outdoor swimming pool, sprinkler play area, and bocce courts.

“The property was closed for almost three years while it was being rehabilitated, but today it is truly a showpiece,” Flynn said.

Boyd agreed and said the transformation represents a significant investment, one that benefits the entire community.

Public Projects

Residents recently voted to build the town’s third solar farm on two parcels of land that contain a capped landfill. Two other solar-photovoltaic, electricity-generating facilities were built on private property in recent years, and Hampden is waiting for permitting from the state for its newest farm, which will be built and operated by Amaresco Inc.

“It represents a substantial investment that will increase tax revenue without a corresponding increase in services,” Boyd noted, adding that, because Hampden has a unified tax rate, residents and businesses benefit equally when new sources of revenue are developed.

Flynn said the solar farm could generate $200 to $300 a year in taxes, and although that amount of money might seem negligible to some cities and towns, the majority of Hampden’s budget is paid for by property taxes, and small amounts add up, so officials are always looking for new ways to generate income.

“Money from the solar farm could be put toward a new dumptruck or another capital expenditure,” Flynn noted.

National Grid also made an $11 million investment in Hampden last year when it built a new substation that connects 6,500 customers in East Longmeadow, Wilbraham, Hampden, Monson, and Palmer to the larger Massachusetts power grid. The company says the new infrastructure increases its ability to supply backup power to the area, and not only will decrease the number of electric outages but will also improve restoration times when they occur.

“Hampden is where National Grid’s main trunk is located,” Flynn noted. “The new substation will generate $250,000 in tax revenue, and the company told us they plan to add to it every year.”

Hampden is also building a new, $3 million police station on Allen Street. The 5,000-square-foot building will be paid for with a 20-year bond, and is expected to be completed next month. It will replace the current, 900-square-foot station in Town Hall which is sorely inadequate and doesn’t allow for any privacy because other town offices share the same hallway.

Flynn said town officials explored the possibility of building a new station for more than a decade before voters finally cast ballots in favor of the project, but every effort was made to explore costs and viability before the concept was presented to residents at a town meeting.

“We assembled a building committee that went over every detail very carefully. The committee was made up of residents as it’s their money,” Flynn said, referring again to Hampden’s close-knit community and the way information is shared and decisions are made.

Continued Progress

Flynn said the town’s current focus is a half-mile strip on Main Street that needs revitalization. Opportunities for businesses exist there: Hampden Hardware is for sale, and a nearby Cumberland Farms property has been vacant for at least 15 years.

“Both properties overlook the Scantic River,” Flynn said, explaining that the Board of Selectmen recently sought help from state Sen. Eric Lesser to apply for a business-development grant to help bring new life to the area.

“But we take a team approach to everything we do; we hold frequent public meetings, and if we all don’t agree, a project doesn’t happen,” he noted.

In addition, the Community Preservation Committee has consistently spent money to acquire and preserve land, which is something town residents support.

The majority of properties Hampden has acquired were brought to the town’s attention by the Minnechaug Land Trust, a non-profit agency run entirely by volunteers who administer and maintain Minnechaug Mountain and Goat Rock Trail in Hampden, as well as two properties in Wilbraham.

Flynn told BusinessWest that the group coordinates with the state to put together packages that allow the town to acquire land for preservation and conservation.

“Although we don’t gain any tax revenue from these properties, they help to maintain the intangible character of the town,” he said.

Boyd noted that Memorial Park sits directly across from the vacant Cumberland Farms property, and the Parks and Recreation Department has spruced up the playing fields, built a new pavilion, replaced an old playscape, and built a thriving summer program around the spray park on the property.

“Usage is up, and a group of people would like to see the town improve that area of Main Street to keep the good things going that are happening at the park,” he said, adding that, thanks to the Minnechaug Land Trust, the town acquired two parcels of land adjacent to the park, and resident Charles Thompson has volunteered his time to blaze new trails, improve rudimentary ones that existed, and maintain them on a continuing basis.

Laughing Brook is also in conversation with the town to launch a capital campaign to build a new pavilion, and Flynn said the nature preserve continually expands its menu of programs and events.

Hampden is also making a significant investment in its infrastructure. Three years ago residents voted to spend $2 million over a five-year period to rebuild their roads; and Hampden and East Longmeadow recently joined together to submit a grant application to the state through the Pioneer Valley Planning Commission.

Any money gained will be divided between the towns, but Flynn said Hampden could use its share to install sidewalks, because there is only one existing sidewalk in the town.

Another development kicked off in 2014 when Bethlehem Baptist Church on 216 Allen St. acquired a parcel of land directly across from it. It built a new, $6 million, 35,000-square-foot church on the site that opened last fall; it seats 625 people and houses a café, activity center, children’s wing, adult-education wing, and section dedicated to middle- and high-school age youth.

Life Church purchased Bethlehem’s former building, and although it won’t bring in any new tax revenue, said Boyd, “it’s a productive use of the property.”

The key to Hampden is balanced growth, which officials and residents strive to achieve while maintaining the character of the town and strong sense of community that has been its trademark for generations.

“Our town is well-governed, efficient, and responsive, and if someone has a problem, it’s not difficult to find the right person to address it. And many, many residents, including myself, volunteer to help,” Boyd said. “It’s not always easy in today’s busy world to make the effort, but we have a lot of people willing to do it.”

Hampden at a glance

Year Incorporated: 1878
Population: 5,139 (2010)
Area: 19.7 square miles
County: Hampden
Residential Tax Rate: $19.36
Commercial Tax Rate: $19.36
Median Household Income: $80,751 (2013)
Family Household Income: $90,688 (2013)
Type of government: Board of Selectmen
Largest Employers: Hampden-Wilbraham Regional School District, Rediker Software Inc., Hampden Police Department
Latest information available

Education Sections

Building a Launchpad

Isiah Odunlami

Isiah Odunlami will be among the attendees at the first Startup Lean Weekend, staged by Elms College’s Center for Entrepreneurial Leadership.

Isiah Odunlami is an accountant by trade, currently handling audit and tax work for Springfield-based Moriarty & Primack. He enjoys the work, and, like most in this field, finds the ability to help clients grasp issues and solve specific problems quite rewarding.

But while he’s obviously an accomplished ‘numbers guy,’ ‘bean counter,’ or whatever else one chooses to call those in this field, he believes he has other talents — as a leader, role model, and motivator.

He’s done a few motivational talks, including some before young people in his hometown of Providence, R.I., and recently pieced together a video that enables him to put some of his thoughts, or messages, as he prefers to call them, before potentially much larger audiences.

“It still needs some work, to be sure,” he said of that video, adding quickly that many have already seen it and been moved by it — so much so that he is advancing and escalating thoughts of turning these talents into a business venture. And to do that, he knows he needs contacts, support, advice, direction, and some kind of affirmation that this is something he can sell.

His quest for all the above will bring him to the Elms College campus in Chicopee on July 29 for something called the Startup Lean Weekend (subtitled “Creating Customers and Value”), which is aptly named.

Indeed, this is a full weekend of programs, designed for people who are just getting started, and focused on the Lean Launchpad concept, which involves accelerating the traditional startup method of creating a business plan and then launching a venture from it.


 Click HERE for a list of area Colleges with MBA Programs


It is the first initiative of the Elms College Center for Entrepreneurial Leadership (CEL), which was created for … well, people like Odunlami. These are individuals and teams who are not quite ready for prime time as entrepreneurs and, therefore, a group like Valley Venture Mentors (VVM) and its accelerator program, designed for companies with developed concepts and, in most cases, already-established businesses.

But they do have ideas, said Amanda Garcia, CPA, director of the CEL and an associate professor of accounting at Elms, adding quickly that many don’t know whether that idea will sell, how it can be sold, and to whom. And they need to find these things out before they invest significant amounts of time, money, and sweat in that concept.

“Research shows that 42% of startups fail because of a lack of product-market fit,” she explained. “What the Startup Lean Weekend will help people do is flush out an idea and determine if there’s a market for it before they spend a lot of money.”

Amanda Garcia

Amanda Garcia says the basic mission behind the CEL is to help those with entrepreneurial energy “fail less.”

The program will feature a host of specific programs, which all take the form of learning opportunities, networking platforms, or both, said Garcia, listing everything from an “idea jam” to a business pitch competition to a networking dinner. By the time it’s over, participants — and the college is expecting about 30 of them — will have a much better idea of whether there is a market for their concept and how to take that idea forward.

Over the course of the next year, there will be other forms of programming, including a Lean Launchpad course, which will take participants down the pathway of building an idea into a venture, as well as other classes on subjects ranging from marketing to financial planning (more on all this later).

Both Garcia and Nancy Davis, business development specialist for the CEL and Elms’ MBA program, acknowledged that there is a great deal of energy in the region concerning entrepreneurship and educational programs focused on this subject. The emerging goal at Elms was to be part of this movement, while not duplicating any of the efforts taking place at other colleges and universities, or within organizations such as VVM and the Grinspoon Foundation’s Entrepreneurship Initiative.

With that goal in mind, school officials met with these various players, asking questions and listening very carefully to the answers. What emerged was a desire to meet noted gaps in programming, and, eventually, a vehicle for doing so — the CEL.

For this issue and its focus on education, BusinessWest takes an in-depth look at this initiative and how those at Elms believe it will be a valuable addition to what is becoming a bourgeoning entrepreneurial ecosystem in the region.

The Idea Is Ideas

As she talked about the CEL, Davis said the name was chosen carefully. It reflects a desire for this new program to focus on entrepreneurship, leadership, and how these skills are intertwined in many ways.

And this brings her back to those many discussions that were had, not only with other colleges and agencies like VVM, but also with those administering the region’s many leadership programs. What came out of those talks was a need for something that wasn’t a four-year degree program, but could help individuals (again, like Odunlami) who have some entrepreneurial energy and could use some help with tapping it.

Putting things another, more colorful way, Garcia said the CEL, and especially its Lean Launchpad weekend and course, will help individuals “fail less,” and save money in the process.

Elaborating, she reiterated that the Elms initiative is, as the name implies, a center for entrepreneurship. It features a full portfolio of programs, from degrees and certificates in entrepreneurship to workshops, to the Startup Lean Weekend (there will be four of them over the next year).

They are designed, said Garcia, for people who have an idea but not a business, or those who have a business and may want to expand it or take it in new directions and need to know if these plans have merit.

Nancy Davis

Nancy Davis says Elms created the CEL with the broad goal of bringing still another dimension to the region’s entrepreneurial ecosystem.

In addition to the Startup Lean Weekend, there will be a CEL Lean Program, an eight-week course focused on subjects ranging from keeping and growing a customer base to creating a revenue model, to defining one’s value proposition. There are also several CEL graduate-program tracks involving accounting and financial planning.

While Elms doesn’t want to duplicate the efforts of other groups involved with entrepreneurship, it does want to partner with them, and there should be plenty of opportunities to do just that, said Garcia.

“Some people aren’t ready for VVM and its accelerator, and this program would be great for them,” she said. “And there’s an opportunity for them to work through their idea and apply to the accelerator for further experience or launch. There are many opportunities for partnership — with us sending people to them, and them sending people to us.”

The solid response to the first Startup Lean Weekend is encouraging, said Davis, adding that it verifies the need for such programming. She said she doesn’t have a firm profile of those who have signed up yet, but knows there is strong interest among Elms alums (Odunlami is one of them) who have an entrepreneurial bent.

This includes many graduates of the school’s health programs, said Garcia, noting that many are looking to open or expand practices in various fields and could look to the CEL and its various forms of programming for help.

“I think that area will grow quickly for us,” she explained. “We have a master’s in nursing and a master’s in business, and there are a lot of entrepreneurial minds there.”

As for Odunlami, he knows there is a need for his motivational speaking and writings, especially when it comes to young people. “We need to nourish our youth — they’re the ones who are going to be running the world,” he explained. “And if we can give positive messages to these people, who’s to say how great our country, and this world, can be? It starts with one young person and continues from there.”

What he doesn’t know if he can convert his desire to meet this need into a successful venture. But he intends to find out.

Venturing Out

There’s a new billboard greeting motorists heading south on I-91, one with a simple message that sums up the CEL.

“Starting a Business? Start at Elms” is the headline in bold type, and it speaks volumes about how the school intends to become an important player in efforts to harness the entrepreneurial energy in the region and help those with ideas, well, fail less.

Elms has practiced what it now preaches; it did exhaustive research and determined that there was a need within the market and a desire for it to be filled, and it has launched what can only be called a business venture itself with great optimism.

That’s because there are many people like Isiah Odunlami, who need a better idea about whether — and how — their idea will fly.

George O’Brien can be reached at [email protected]

Community Spotlight Features

Community Spotlight

Brian Mannix

Brian Mannix says plans to transform the clock tower building into market-rate apartments, with retail and office space, could bring young professionals to the community.

Brian Mannix stood at the foot of Ludlow’s new riverwalk behind Ludlow Mills and talked about a future he could clearly picture.

“Think of what it would be like to clear away some of this greenery and have a restaurant with seats facing the river and boutique shops with benches outside,” said Mannix, chair of the town’s Board of Selectmen, as he spoke about Ludlow Mills, the projects underway on its campus, and the unlimited potential the property will hold for years to come.

Eric Nelson says Mannix’s vision may become reality. “We have one building now with the potential for a view of the river, and when we create Riverside Drive, which is on the comprehensive plan for the site, it will open up new vistas,” said the recently named president and CEO of Westmass Area Development Corp., which owns the site and is working to revitalize it. “Plus, we just knocked down two large structures with asbestos between the large mill buildings and the river, and the vistas from them are tremendous.”

The mills encompass a sprawling complex of more than 60 buildings set on 170 acres, and Westmass predicts that, over the next 15 years, more than 2,000 new jobs will be created and retained there, and more than $300 million will be spent in private investments.

Two years ago, HealthSouth Rehabilitation Hospital of Western Massachusetts opened a new, $28 million acute-care facility on the grounds, which marked the beginning of the revitalization of the largest brownfield mill-redevelopment project in New England and kept 75 to 100 jobs in Ludlow.

“HealthSouth was a big jump start,” said Lawrence Curtis, president and managing partner of WinnDevelopment, which specializes in housing and mill redevelopment and has two projects planned at the Ludlow Mills. One is a $24.5 million adaptive reuse of Mill 10 that will result in 63 one-bedroom units and 12 two-bedroom apartments for seniors.

Curtis said that project is fully funded and expected to be complete in the fall. “We’re transforming a vacant building with broken windows into a vibrant space that will contain subsidized and market-rate apartments with beautiful architectural features, including exposed beams and brick and large windows,” he said.

The ambitious second phase of the company’s work was announced at the recent Developers Conference in downtown Springfield, and involves the conversion and reuse of Mill 8, which features the town’s iconic clock tower. The plan is to turn the building’s 231,000 square feet across several floors into 100 to 136 market-rate apartments with commercial, retail, and office space on the first floor. The estimated cost is $60 million, and Curtis said significant funding needs to be secured before work can get underway.

But he considers it an ideal site.

“Ludlow Mills is a beautiful, intact complex situated in the center of town; it’s a great location, and Winn Development and the town of Ludlow are fortunate to have married to take advantage of the space there,” he said, adding that, in the past, many people wondered what would become of the property.

And indeed, the revitalization of the complex and the new projects will make a decided difference.

“The potential of what this will bring to the town is overwhelming,” Mannix said, noting that many fund-raisers have been held over the years to repair the clock tower, and the news that the building will remain and be put to new use makes many residents happy.

“The clock tower is a signature piece that people see when they drive into town, and we hope it will become the icon of the new project,” he continued, as he lauded Westmass and Winn Development for their efforts.

Westmass purchased the site five years ago, and since that time, it has attracted $75 million in public and private investment, outside the newly announced $60 million clock-tower building renovation.

“WestMass has a real desire and determination to use the mill property to put Ludlow on the map, and the redevelopment is a step forward in Ludlow’s future,” Mannix told BusinessWest, noting that the loft-style apartments planned for the clock tower could bring new, young professionals to town, hopefully followed by small boutiques and restaurants to enhance the site.

Nelson said the work that is complete, in progress, and in the planning stages speaks to the partnership that the town formed with Westmass.

“This is the fruit of all that has been done. When the comprehensive zoning and master plan were created, we envisioned these types of projects,” he said, explaining early public meetings with residents to determine what they wanted in terms of preservation and development, which included senior housing.

Progress Report

The majority of buildings that make up the heart of Ludlow Mills on State Street were built between the 1870s and 1920s by Ludlow Manufacturing and Sales Co. From the 1860s through the 1970s, it made cloth, rope, and twine out of Indian-grown jute, flax, and hemp, employing about 4,000 people in its heyday.

the historic clock tower building

Plans are on the table to convert the historic clock tower building into market-rate housing.

Although the property fell into a state of decline after the operation shut down, great strides have been made toward revitalization, thanks to public and private investments, including the one by HealthSouth, which paid tribute to the town’s history by using 100,000 salvaged bricks and planed wooden beams from old mill buildings in its new hospital. Today, the complex is a mixed-use district and home to many small manufacturing and design businesses that include Iron Duke Brewery, which opened in a 3,000-square-foot space in December 2014.

Mannix said the microbrewery has done so well, it plans to add an outside patio with entertainment in the near future.

Potential to build a new senior center also exists at the mill site, and the selectmen recently listened to a proposal presented by Council on Aging officials and Friends of the Senior Center who want the town to build a $10 million, 23,000-square-foot facility on a 4.4-acre parcel of land next to HealthSouth. “They did a lot of groundwork and had a great presentation,” Mannix said.

The mill property has also been enhanced by a riverwalk that officially opened several months ago. It starts behind the clock tower and ends at HealthSouth.

Mannix said the town just received a $429,500 MassWorks grant for the riverwalk that will be used to install new signage to educate people about the history of Ludlow and Ludlow Mills, as well as new lighting and markings that will help make it more accessible.

A great deal of needed infrastructure work has also been completed in the area.

“The water and sewer lines downtown were installed when Ludlow Mills was in its heyday, but were never mapped out. We needed to bring them up to code to have the ability to attract developers and all types of businesses,” Mannix said, noting that a $5 million sewer-separation project was just finished, and close to $4 million has been spent to upgrade the utilities on State Street.

In addition, new curbing, sidewalks, and lighting have been installed along a 1.5-mile stretch on East Street that runs from the bridge to Williams Street.

Although downtown vacancies were on the rise a decade ago, over the past few years new restaurants and beauty salons have been filling empty storefronts.

“We’re finally moving forward in the right direction. We’re looking to improve our downtown district and constantly looking for businesses that want to locate there,” Mannix said.

He noted that Cumberland Farms on West Street just expanded, and the one on East Street recently purchased a former restaurant next door, razed the building, and is building a new, expanded storefront.

A new solar farm is also in the planning stages. Mannix told BusinessWest that Ed Godin, who owns Ludlow Auto Salvage, has closed his decades-old family business and is turning it into a solar facility. It will be the second solar farm in town; several years ago, the Ludlow landfill was converted into a 2.7-megawatt facility by California developer Borrego Solar Systems Inc.

“All of the electricity generated at the landfill is sold to the town at a substantially reduced rate; it saves us $120,000 each year,” Mannix said, adding that he is happy the land owned by Ludlow Auto Salvage will be used to generate green energy.

A new public cemetery may also become part of the landscape; the town is in the process of purchasing 40 acres next to Ludlow Auto Salvage for that purpose. The site was once home to a driving range and has been unused for about a decade.

Mannix said the purchase is important because the town’s current public cemetery will be filled in two or three years, and the new cemetery, located off Center Street or Route 20, will be large enough to last for decades.

View to the Future

Nelson said the town vigorously supported Westmass after it purchased the property, and partnered with the state to secure enough state and federal funding to complete the cleanup of the brownfield site and get the needed infrastructure work done.

“Having these things complete makes it attractive to developers like Winn. Their projects are challenging enough, and having the infrastructure and cleanup completed allows them to do what they do best,” he said. “We’re starting to see people focusing not only on the mills, but on Ludlow itself.”

Indeed, the new HealthSouth Rehabilitation Hospital and work being done by WinnDevelopment are already bringing new life to the area.

“The community has been very receptive to what we are doing, and thanks to our track record, skill set, and interest from the town, a real transformation is happening at the Ludlow Mills,” Curtis said.

Mannix agreed. “The clock-tower project and the transformation of Building 10 will be a giant step forward for the future of the town,” he said, adding that Ludlow already has a lot to offer. “We have top-of-the-line schools and a sports complex behind the high school, our own golf course, a beach at Haviland Pond and a town pool on Whitney Street which both offer extensive youth programs during the summer, a community center, great services which include free trash pickup, a reasonable tax rate, and Lupa Zoo, which is a real asset as it constantly brings new people into town.

“Things are very positive, and a lot of it has to do with the Ludlow Mills and people like Ed Godin,” Mannix went on. “We are very pleased with the growth that is taking place.”

Nelson said every dollar invested in revitalizing a mill property multiplies and has a ripple affect in the community and region in general: contractors get work, there is a need for building supplies, and new jobs are created once projects are complete.

“If you throw a rock in a pond, it makes waves, and the largest waves are right where it lands,” he said.

With a view of the river that will be seen not only from the new apartments facing it, but from many businesses that occupy the property in the future, it’s not hard to see why officials can easily imagine a bright future for Ludlow.

 

Ludlow at a glance

Year Incorporated: 1774
Population: 9,872 (2010)
Area: 28.2 square miles
County: Hampden
Residential Tax Rate: $18.13
Commercial Tax Rate: $18.13
Median Household Income: $53,244
Family Household Income: $67,797
Type of Government: Town Council; Representative Town Meeting
Largest Employers: Hampden County House of Correction; Massachusetts Air National Guard; Kleeberg Sheet Metal Inc.; R&C Floral Inc.
* Latest information available

Agenda Departments

Baystate Heart & Vascular Program Lecture, Tour

June 29: The Baystate Heart & Vascular Program will host a free community lecture and tour from 6 to 7:30 p.m. in Baystate Franklin Medical Center’s (BFMC) main conference rooms. Presenters Dr. Senthil Sivalingam and Dr. Heba Wassif will share information about the latest advances in heart and vascular care available in Greenfield. The event will include a tour of the program’s new location at BFMC. Heart-healthy refreshments will be served, and handouts will be provided. Sivalingam, a clinical cardiac electrophysiologist, will discuss slow heart rates, when it’s time to worry and seek treatment, and talking points to discuss with one’s physician. A graduate of Madras Medical College in India, he completed his internship and residency at Baystate Medical Center. He also holds a fellowship in cardiology from Tufts University School of Medicine/Baystate Medical Center, and a fellowship in cardiac electrophysiology from Dartmouth Hitchcock Medical Center. Sivalingam joined Baystate Medical Center in 2012 and Baystate Franklin Medical Center in 2015. A non-invasive cardiologist, Wassif will discuss the risks, diagnosis, and treatment of heart disease, as well as new screening options to help improve one’s overall heart health. She received her master’s degree in public health from the Bloomberg John Hopkins School of Public Health in Baltimore, and her medical degree from Cairo University in Egypt. She served as an internal medicine resident at the University of Minnesota Hospital and Clinic and as the chief resident for the Minneapolis Veterans Affairs Medical Center. She completed her cardiology fellowship at John Hopkins Hospital/School of Medicine in Baltimore and an interventional-cardiology fellowship with additional advanced cardiology training at Brigham and Women’s Hospital/Harvard Medical School in Boston. Wassif joined Baystate Franklin Medical Center in 2015.

Centennial Motorcycle Ride

July 4-5: The Springfield Museums will host events tied to the launch of the Sisters’ Centennial Motorcycle Ride, a commemorative cross-country trip to honor the epic journey made by Adeline and Augusta Van Buren 100 years ago this summer. In 1916, the Van Buren Sisters were the first women to cross the continental U.S., each on her own Indian Powerplus motorcycle built in Springfield. During their historic trip, they became the first women to reach the 14,115-foot summit of Pikes Peak, and reached San Francisco after 60 days of riding. In 2002, the Sisters were inducted into the American Motorcyclist Assoc. Hall of Fame, and in 2003 they were inducted into the Sturgis Motorcycle Museum & Hall of Fame. Just as Adeline and Augusta did in 1916, Centennial Ride participants will begin their ride west in Springfield. The roughly 100 motorcyclists will gather on Monday, July 4 for dinner, music, and a viewing of fireworks from La Quinta Hotel in downtown Springfield. The next day, Tuesday, July 5, riders will attend an opening ceremony at the Lyman and Merrie Wood Museum of Springfield History at the Springfield Museums. The Wood Museum features the famous Indian Motocycle Collection, an expansive exhibit of vintage bikes, photographs, and memorabilia detailing the Springfield-based company’s proud history from its inception in 1902. Ride participants will also hear remarks from ride organizer Alisa Clickenger, Robert Pandya of Indian Motorcycle, and Wood Museum Director Guy McLain. That portion of the program will take place at 10 a.m. in SIS Hall at the Wood Museum, and is open to the public with paid museum admission. Following those opening comments, riders will be able to tour the Indian collection and enjoy a new exhibit created in honor of Adeline and Augusta. “Crossing the Country to Cross Barriers: The Van Buren Sisters Ride into History” will feature a range of photographs taken on the trip and a variety of rare memorabilia items on loan from the Van Buren family. The exhibit runs from June 28, 2016 to July 30, 2017. Adeline and Augusta will also be the honorees at this year’s Indian Day Celebration at the Springfield Museums, which is scheduled for Sunday, July 24. “We are thrilled that we’ve played a part in connecting the Van Buren family with the Springfield Museums and providing the inspiration for this new exhibit,” Clickenger said. “What a terrific way to formally start our event, by being able to bring our riders to the Springfield Museums to experience how and where our fabulous story began.” Information about the Sisters’ Centennial Motorcycle Ride on July 5-23, as well as background on the Van Buren Sisters, adventure tours for women, and additional ride routes, can all be found on the event website, www.sistersmotorcycleride.com.

Lean LaunchPad Weekend

July 29-31: In today’s competitive market, startups and small businesses need all the help they can get. The Center for Entrepreneurial Leadership at Elms College will hold a Lean LaunchPad weekend to help startups identify the specific problems their products or services can solve for customers. The weekend-long workshop, titled “Creating Customers and Value,” will help businesses fail less, save money, and discover target customers and ideal business models. The Lean LaunchPad weekend course combines hands-on experience, customer interaction, and business fundamentals to entrepreneurship. Participants will dive deep into the ‘value-proposition canvas’ to understand product market fit; they will also learn how to turn ideas into statements that convince customers to buy. The events will begin with a 5:30 to 9:30 p.m. session on Friday, July 29, and run from 9 a.m. to 4:30 p.m. on Saturday and Sunday, July 30 and 31. The workshop will include an “Idea Jam,” a look at business pitch concepts, team formation, networking, in-depth exploration of the value-proposition canvas, hands-on development of customer-value creation, an overview of market size and customer segments, and a business-pitch competition. The facilitators for the Startup Lean Weekend will be Jeremy Casey and Rick Plaut. Casey started Name Net Worth, a software startup company, in Springfield in 2014. His background as a serial networker, commercial lender, and communicator was the springboard to his transition from corporate America to entrepreneurship. He was president of the Young Professional Society of Greater Springfield (YPS), has conducted workshops with many high schools and colleges in the Northeast, and has mentored many startup organizations through Valley Venture Mentors, helping them get their businesses started and providing ongoing feedback as they grow. Plaut became an entrepreneur in 2009 after 30 years as a corporate ‘intrapreneur,’ developing new products, customers, markets, and businesses. Currently founding his third enterprise, he is a partner in InCommN and was a partner at Universal Quality Machine. He and his partners at InCommN teach the principles of Lean LaunchPad to entrepreneurs, nonprofits, and businesses with a need for quick growth in new markets. He also shares the tools of Lean LaunchPad and the Business Model Canvas with students at a number of local colleges, including Smith, Elms, and UMass. He is also a mentor and facilitator for early-stage startups at Valley Venture Mentors, and is a board member and mentor for a variety of early-stage enterprises. All events will take place on the Elms College campus. The cost is $250 per person or $150 for Elms alumni.

Sections Travel and Tourism

What Summertime Blues?

SummerHappeningsDPart

In the mood for some live music or theater? Or are art shows and antiques more your style? How about clambering through the trees or soaring on roller-coaster tracks? Whatever your taste, Western Mass. boasts plenty of ways to enjoy the summer months, making any day potentially a vacation day. Here are 25 ideas to get you started, in a region that’s home to many, many more.

July

> Berkshires Arts Festival
Ski Butternut, 380 State Road, Great Barrington
(845) 355-2400; www.berkshiresartsfestival.com
Admission: $7-$14; free for children under 10

July 1-3: Ski Butternut may be best-known for … well, skiing, of course. But the property also plays host to the Berkshires Arts Festival, a regional tradition now in its 15th year. Thousands of art lovers and collectors are expected to stop by to check out and purchase the creations of more than 175 artists and designers, as well as experiencing theater and music from local and national acts. Founded by Richard and Joanna Rothbard, owners of An American Craftsman Galleries, the festival attracts top artists from across the U.S. and Canada.

1Fireworks>Fireworks Shows Various Locations

July 1-4: Independence Day weekend is brimming with nighttime pageantry throughout the Pioneer Valley. The Valley Blue Sox in Holyoke kick things off with fireworks following its July 1 game. July 2 brings displays at Beacon Field in Greenfield, while on June 3, Michael Smith Middle School in South Hadley and East Longmeadow High School get into the act. July 4 will bring the spectacle to Riverfront Park in Springfield and McGuirk Stadium at UMass Amherst. And Six Flags in Agawam will light up the night on July 2, 3, and 4.

> Brimfield Antique Show
Route 20, Brimfield
(413) 283-6149; www.brimfieldshow.com
Admission: Free

July 12-17, Sept. 6-11: After expanding steadily through the decades, the Brimfield Antique Show now encompasses six miles of Route 20 and has become a nationally known destination for people to value antiques, collectibles, and flea-market finds. Some 6,000 dealers and close to 1 million total visitors show up at the three annual, week-long events; the first was in May. The Brimfield Antique Show labels itself the “Antiques and Collectibles Capital of the United States,” and — judging by its scope and number of visitors — it’s hard to disagree.

2GlasgowLands-2> Glasgow Lands Scottish  Festival
Look Park, 300 North Main St., Florence
(413) 862-8095; www.glasgowlands.org
Admission: $16; $5 for children 6-12; free for kids under 6

July 16: This 23nd annual festival celebrating all things Scottish features Highland dancers, pipe bands, a pipe and drum competition, animals, spinners, weavers, harpists, Celtic music, athletic contests, activities for children, and the authentically dressed Historic Highlanders recreating everyday life in that society from the 14th through 18th centuries. Inside the huge ‘pub’ tent, musical acts Enter the Haggis, Soulsha, Albannach, Screaming Orphans, and Charlie Zahm will keep toes tapping in the shade. Event proceeds benefit programs at Human Resources Unlimited and River Valley Counseling Center.

> Pioneer Valley Beer & Wine Festival
Look Park, 300 North Main St., Florence
(413) 584-5457; www.lookpark.org
Admission: $35 in advance, $40 at the door

July 30: Hungry — or thirsty — for something to do as the dog days of summer take hold? Look Park presents its first annual Beer & Wine Festival at the Pines Theater from noon to 4 p.m. Attendees (over age 21 with ID) will get to sample local beer and wine from the Pioneer Valley, live music, and food vendors including Local Burger, La Veracruzana, and Sierra Grille.

August

> Pocumtuck Homelands Festival
Unity Park, 1st Street, Turners Falls
(413) 498-4318; www.nolumbekaproject.org
Admission: Free

Aug. 6: This annual celebration of the parks, people, history, and culture of Turners Falls is a coordinated effort of the Nolumbeka Project and RiverCulture. The event features outstanding Native American crafts, food, and live music by Theresa ‘Bear’ Fox, Mohawk (Wolf Clan), ‘wave artist’ Mixashawn, the Medicine Mammals Singers, and Kontiwennenhawi, the Akwasasne Women Singers. Also featured will be the Black Hawk Singers, the Visioning B.E.A.R. Circle Intertribal Coalition Singers, a Penobscot hoop dancer, round dancing, elder teachings, craft activities, storytelling, and traditional dances. The Nolumbeka Project aims to preserve regional Native American history through educational programs, art, history, music, heritage seed preservation, and cultural events.

3SpringfieldJazz

> Springfield Jazz & Roots Festival
Court Square, Springfield
(413) 303-0101; springfieldjazzfest.com
Admission: Free

Aug. 6: The third annual Springfield Jazz & Roots Festival will offer a festive atmosphere featuring locally and internationally acclaimed musical artists, dance and theater workshops, local arts and crafts, and plenty of food. More than 5,000 people are expected to attend and enjoy the sounds of jazz, Latin jazz, gospel, blues, funk, and more. Featured performers include Taj Mahal, Eric Krasno Band, Joey DeFrancesco Trio, Terri Lyne Carrington Group, Samirah Evans and Her Handsome Devils, Rayvon Owen, Heshima Moja and Ofrecimiento, and Jose Gonzalez and Banda Criolla. The festival is produced by Blues to Green, which uses music to bring people together, uplift and inspire, and help build a more equitable and sustainable world.

> Agricultural Fairs
Various locations and admission costs; see websites
www.thewestfieldfair.com; www.theblandfordfair.com; www.3countyfair.com; www.fcas.com; www.belchertownfair.com

Starting in late August and extending through September, the region’s community agricultural fairs are a much-loved tradition, promoting agriculture education in Western Mass. and supporting the efforts of local growers and craftspeople. The annual fairs also promise plenty of family-oriented fun, from carnival rides to animal demonstrations to food, food, and more food. The Westfield fair kicks things off Aug. 19-21, followed by the Blandford Fair and the Three County Fair in Northampton on Sept. 2-5, the Franklin County Fair in Greenfield on Sept. 8-11, and the Belchertown Fair on Sept. 23-25.

September

> Stone Soul Festival
Blunt Park, 1780 Roosevelt Ave., Springfield
(413) 636-3881; www.ssfestival.weebly.com
Admission: Free

Sept. 2-4: Stone Soul began in 1989 as a community reunion picnic aimed at gathering together the Mason Square Community. It has since evolved into a three-day event, and New England’s largest African-American festival. Stone Soul aims to provide family-oriented activities, entertainment, and cultural enrichment, and is a vehicle for minority-owned businesses to display their wares and crafts. Entertainment includes gospel, jazz, R&B, and dance. Sunday’s free picnic includes ribs and chicken cooked by talented pitmasters, as well as barbecued beans, cole slaw, and more, with the backdrop of an afternoon of live gospel music performed by local and regional choirs.

4MattoonStreet> Mattoon Street Arts Festival
Mattoon St., Springfield
(413) 736-0629
www.mattoonfestival.org
Admission: Free

Sept. 10-11: Now in its 44th year, the Mattoon Street Arts Festival is the longest-running arts festival in the Pioneer Valley, featuring about 100 exhibitors, including artists that work in ceramics, fibers, glass, jewelry, painting and printmaking, photography, wood, metal, and mixed media. Food vendors and strolling musicians help to make the event a true late-summer destination.

> Glendi
22 St. George Road, Springfield
(413) 737-1496
www.stgeorgecath.org/glendi
Admission: Free

Sept. 9-11: Every year, St. George Cathedral offers thousands of visitors the best in traditional Greek foods, pastries, music, dancing, and old-fashioned Greek hospitality. In addition, the festival offers activities for children, tours of the historic St. George Cathedral and Byzantine Chapel, various vendors from across the East Coast, icon workshops, movies in the Glendi Theatre, cooking demonstrations, and a joyful atmosphere the whole family will enjoy.

> Fresh Grass
1040 MASS MoCA Way, North Adams
(413) 662-2111; www.freshgrass.com
3-day pass: $99 for adults, $89 for students, $46 for ages 7-16

Sept. 16-18: The Massachusetts Museum of Contemporary Art is known for its musical events, and the Fresh Grass festival is among the highlights, showcasing more than 50 bluegrass artists and bands over three days. This year, the lineup includes Old Crow Medicine Show, Glen Hansard, Ricky Skaggs & Kentucky Thunder, The Devil Makes Three, Rosanne Cash, the Infamous Stringdusters, and many, many more. Also on tap are new-artist competitions (with prizes totaling $25,000) and bluegrass workshops open to festival attendees.

All Summer Long

> Berkshire
Botanical Garden
5 West Stockbridge Road, Stockbridge
(413) 298-3926
www.berkshirebotanical.org
Admission: $15; free for kids under 12

Through Oct. 10: If the flora indigenous to, or thriving in, the Berkshires of Western Mass. is your cup of tea, try 15 acres of stunning public gardens at the Berkshire Botanical Garden in Stockbridge. Originally established as the Berkshire Garden Center in 1934, today’s not-for-profit, educational organization is both functional and ornamental, with a mission to fulfill the community’s need for information, education, and inspiration concerning the art and science of gardening and the preservation of the environment. In addition to the garden’s collections, among the oldest in the U.S., visitors can enjoy workshops, special events, and guided tours.

> CityBlock Concert Series
Worthington and Bridge streets, Springfield
(413) 781-1591
www.springfielddowntown.com/cityblock
Admission: Free

Through Aug. 25: Downtown Springfield’s annual Thursday-evening summer music series is again studded with a mix of national touring acts and local lights, starting with FAT on June 30 in Court Square. The shows then move to Stearns Square for the rest of the summer, and include Ricky Nelson Remembered (July 7), Forever Motown (July 14), the Machine (July 21), Natalie Stovall and the Drive (July 28), Terry Sylvester (Aug. 4), Max Creek (Aug. 11), Blessid Union of Souls (Aug. 18), and the Shadowboxers (Aug. 25). The presenting sponsor for the shows is MassMutual, and the series is presented by the Springfield Business Improvement District. See article on page 27 for more information.

> Crab Apple
Whitewater Rafting
2056 Mohawk Trail, Charlemont
(413) 625-2288; www.crabapplewhitewater.com
Admission: $110-$116 through Sept. 11; $99 after Sept. 11

Through Oct. 9: Wanna get wet? Crab Apple is a third-generation, multi-state family business that operates locally on the Deerfield River in the northern Berkshire Mountains of Western Mass. Its five separate rafting excursions range from mild to wild, full- or half-day runs, in rafts and inflatable kayaks. In short, Crab Apple offers something for everyone, from beginners to more experienced rafters.

> Hancock Shaker Village
1843 West Housatonic St., Pittsfield
(413) 443-0188; www.hancockshakervillage.org
Admission: $8-20; free for children 12 and under

Through October: In 1774, a small group of persecuted English men and women known as the Shakers — the name is derived from the way their bodies convulsed during prayer — landed in New York Harbor in the hopes of securing religious freedom in America. Nearly 250 years later, their utopian experiment remains available to the public in the restored 19th-century village of Hancock. Through 20 refurbished buildings and surrounding gardens, Shaker Village illuminates the daily lives of its highly productive inhabitants. After spending a day in the recreated town, visitors will surely gain a greater appreciation of the Shakers’ oft-forgotten legacy in the region.

JacobsPillowSuchuDance-BRuddick-2008> Jacob’s Pillow Dance Festival
358 George Carter Road, Becket
(413) 243-0745; www.jacobspillow.org
Admission: $25 and up

Through Aug. 30: Now in its 84rd season, Jacob’s Pillow has become one of the country’s premier showcases for dance, featuring more than 50 dance companies from the U.S. and around the world. Participants can take in scores of free performances, talks, and events; train at one of the nation’s most prestigious dance-training centers; and take part in community programs designed to educate and engage audiences of all ages. This year’s events introduce a quirky, charming company from Germany, the explosive footwork of South American gauchos, inspiring ballet companies from across the U.S., astounding flex dancers from the streets of Brooklyn, and 12 high-flying men from Algeria — plus, more live music than ever before. See article on page 25 for more information.

> Lady Bea Cruise Boat
1 Alvord St., South Hadley
(413) 315-6342; www.brunelles.com
Admission: $10-$15; free for kids 3 and under

Through Labor Day: If you’re in the mood for a scenic meander up and down the Connecticut River, consider the Lady Bea, a 53-foot, 49-passenger, climate-controlled boat operated by Brunelle’s Marina, which typically runs Thursday through Sunday between South Hadley and Northampton. If you don’t feel like sharing the 75-minute narrated voyage with others, rent the boat out for a private excursion. Amenties include a PA system, video monitors, a full bar, and seating indoors and on the sun deck — but the main attraction is the pristine water, sandy beaches, and unspoiled views along the river.

6Mahaiwe> Mahaiwe Performing
Arts Center
14 Castle St., Great Barrington
(413) 528-0100; www.mahaiwe.org
Admission: Varies by event

Year-round: The beloved Mahaiwe Theatre dates back to 1905 — continuously running programs since its opening — and underwent an extensive, $9 million renovation starting in 2003. Today, the theater seats just under 700 and hosts year-round arts programming, including music, dance, theatre, opera, talks, and movie classics. It’s leaders say Mahaiwe is a staple and a resource: its live performances inspire tens of thousands of audience members each year, its family and educational events are vital to the region, its embrace of modern technology supplements programming with live, high-definition satellite broadcasts from around the world, and its year-round schedule enhances the quality of life for those who reside in and visit the Berkshires.

> Nash Dinosaur
Track Site and
Rock Shop
594 Amherst Road, South Hadley
(413) 467-9566; www.nashdinosaurtracks.com
Admission: $3 for adults; $2 for children

Year-round: Walk where the dinosaurs walked, literally. It’s hard to believe that the first documented dinosaur tracks found in North America were on the shores of the Connecticut River, in 1802, near today’s site of Nash Dinosaur Track Site and Rock Shop in South Hadley. Over the years, thousands of dinosaur tracks have been discovered; many were sold to museums and private individuals all over the world, but many more can be seen due to the extensive work of Carlton S. Nash. Visit the site and learn about some of this region’s earliest inhabitants, and also about the geology of the area.

7PeacePagoda> New England Peace Pagoda
100 Cave Hill Road, Leverett
(413) 367-2202
www.newenglandpeacepagoda.com
Admission: Free

Year-round: A Peace Pagoda is a Buddhist stupa, a monument to inspire peace, designed to provide a focus for people of all races and creeds, and to help unite them in their search for world peace. Most peace pagodas built since World War II have been built under the guidance of Nichidatsu Fujii, a Japanese Buddhist monk. Fujii was greatly inspired by his meeting with Mahatma Gandhi in 1931 and decided to devote his life to promoting non-violence. In 1947, he began constructing peace pagodas as shrines to world peace.

> Ramblewild
110 Brodie Mountain Road, Lanesborough
(844) 472-6253; www.ramblewild.com
Admission: $69 for adults, $59 for youth

Year-round: Aerial parks are an outdoor activity in and among the trees that offer excitement, challenge, and personal growth for families and adventurists of all kinds. At Ramblewild, the focal point is a central wooden platform about 10 feet above the ground from which eight aerial obstacle courses originate, meandering from tree to tree at various heights through the forest. Each course consists of 15 to 17 elements (high wires, ziplines, balancing logs, rope ladders, cargo nets, suspended bridges, etc.) that meander through a pristine hemlock forest. These tree-to-tree challenge courses are designed to have a profound impact on visitors’ self-confidence — while having lots of fun, of course.

8SixFlags> Six Flags New England
1623 Main St., Agawam
(413) 786-9300
www.sixflags.com/newengland
Admission: $61.99; season passes $91.99

Through oct. 31: Continuing an annual tradition of adding a new major attraction each spring, Six Flags New England recently unveiled Fireball, a looping coaster, and rethemed Bizarro to its original Superman motif, adding a virtual-reality component (via goggles) to boot. Other recent additions include the Wicked Cyclone, the 420-foot-tall New England Sky Screamer swings, the 250-foot Bonzai Pipeline enclosed waterslides, and the massive switchback coaster Goliath — in addition to a raft of other thrill rides. But fear not: the park has attractions for everyone along the stomach-queasiness spectrum, from the classic carousel and bumper cars to the wave pools and lazy river in the Hurricane Harbor water park, free with admission.

> Valley Blue Sox
Mackenzie Stadium
500 Beech St., Holyoke
(413) 533-1100
www.valleybluesox/pointstreaksites.com
Admission: $4-$6; season tickets $79

Through Aug. 1: Western Mass. residents don’t have to trek to Boston to catch quality baseball. The Valley Blue Sox, members of the New England Collegiate Baseball League, play close to home at MacKenzie Stadium in Holyoke. These Sox feature a roster of elite collegiate baseball players from around the country, including some who have already been drafted into the major leagues. Frequent promotional events like postgame fireworks and numerous giveaways help make every game at MacKenzie Stadium a fun, affordable event for the whole family.

> Williamstown Theatre Festival
1000 Main St., Williamstown
(413) 597-3400; www.wtfestival.org
Admission: $40 and up

Through Aug. 21: Six decades ago, the leaders of Williams College’s drama department and news office conceived of an idea: using the campus’ theater for a summer performance program with a resident company. Since then, the festival has attracted a raft of notable guest performers. This season will spotlight a range of both original productions and plays by well-known lights such as Tennessee Williams (The Rose Tattoo) and Wendy Wasserstein (An American Daughter), as well as a number of other programs, such as post-show Tuesday Talkbacks with company members.

Joseph Bednar can be reached a  [email protected]

Daily News

SPRINGFIELD — The Pioneer Valley Planning Commission (PVPC) recently released its 2016 Comprehensive Economic Development Strategy (CEDS) annual update, as part of its larger Plan for Progress, a 10-year blueprint for economic development in the region.

The CEDS features a description of regional economic development conditions and sets forth goals and objectives for the future, as well as a list of projects seeking the U.S. Department of Commerce’s Economic Development Administration (EDA) Public Works funding in the next year.

The report highlights the region’s continued decrease in unemployment, an improved workforce talent pipeline, and increased early education enrollment and high school and community college graduation rates, among others, as metrics illustrating the overall progress being made.

The CEDS also lists many major committed projects of regional significance such as the Center for Hospitality and Culinary Excellence at Holyoke Community College, the Springfield Innovation Center, CRRC Subway Car Manufacturing Plant, and the Aviation Research and Training Center – a collaboration between UMass Amherst and Westover Air Reserve Base.

A full digital copy of the 2016 CEDS is available on the PVPC website: www.pvpc.org. Hard copies are also available upon request.

The PVPC, which administers this process, has been the EDA-designated regional planning agency for the Pioneer Valley region since 1999, which includes 43 cities and towns comprising the Hampshire and Hampden county areas in western Massachusetts.

Daily News

WESTFIELD — The public is invited to attend the official opening and ribbon cutting ceremony for The Creative Hub on June 30, at 2 p.m. 2016 at 2 p.m., 28 North Elm St. Lite refreshments and snacks will be served.

The Creative Hub features an open art studio space along with a unique craft store filled with recycled and reclaimed items ready to repurpose. The open art studio is $5 per person for 90 minutes; visitors are free to use all the recycled items to build and create. There are a variety of tools, paints, markers, glues etc. to borrow along with other planned crafts supplied by The Creative Hub. The space is also available for parties, workshops, club meetings and our upcoming scheduled classes. Many eclectic items will be ever changing throughout the craft store. Some of the staples will be Whip City Soy Candles, BeanTowne Bears, and hand-crafted soaps.

Daily News

SPRINGFIELD — On Saturday, July 9, the Springfield Armory National Historic Site will commemorate the 1943 Benny Goodman concert which was held on the Armory grounds. Attendees will enjoy the sounds of Dan Gabel and the Abletones, hear rousing vocalists, and swing on the dance floor after free swing lessons. Admission is free.

The evening will begin at 5:30 p.m. with free swing-dance lessons from instructors Michele and Bob Barker. Pre-concert and intermission shows will feature the Small Planet Dancers of Springfield, performing World War II-era dance routines.

The main concert, running from 6:30 to 8:30 p.m., will feature Dan Gabel and the Abletones, an 18-piece big band. Gabel played with the Glenn Miller Orchestra and Tommy Dorsey, and is considered an expert on big-band-era music. The ensemble features lead vocalist Elise Roth.

Attendees are invited to bring a chair or blanket and enjoy a picnic supper or purchase items from the food vendor on site. The museum, which is wheelchair-accessible, will remain open during the concert. In the case of rain, the concert will move into Building 2 (Scibelli Hall) of Springfield Technical Community College (STCC), where it will be held in the gymnasium.

The Springfield Armory National Historic Site commemorates and preserves the site of the nation’s first armory, established in 1794. Managed with the Commonwealth of Massachusetts, STCC, and the National Park Service, it is the home of the world’s largest historic American military firearms collection. The site is open daily from 9 a.m. to 5 p.m., and admission is free. For more information, call (413) 734-8551 or visit www.nps.gov/spar.

Daily News

SPRINGFIELD — Springfield’s new American Hockey League (AHL) franchise will take the ice for the upcoming 2016-17 season as the Springfield Thunderbirds. With hockey fans and local dignitaries looking on from center-ice seats at the MassMutual Center Arena, team officials announced the new name through a pulsating two-minute video on the arena’s state-of-the-art LED scoreboard.

“The Springfield Thunderbirds’ name represents the strength and pride of Western Massachusetts. It is a nod to our hockey past, a tribute to the men and woman of the Air Force who are so vital to this region, and a symbol of the new energy and spirit that is palpable in Springfield,” said Nathan Costa, Thunderbirds executive vice president.

Thunderbirds is an allusion to two previous Springfield AHL hockey team names, the Indians and the Falcons. The name refers to the animal of Native American legend that creates thunder and lightning by flapping its massive wings. Like the Falcon, it is also a fierce bird of prey. The name also refers to the famous demonstration planes of the U.S. Air Force and serves as an homage to Barnes Air National Guard Base and Westover Air Reserve Base, in Westfield and Chicopee, respectively.

The announcement follows a name-the-team campaign that solicited suggestions from the public in a survey coordinated in partnership with MassLive and the Republican. The survey received more than 2,600 responses.

“We would like to thank the thousands of fans who participated in this survey,” Costa said. “We were overwhelmed by the creativity and enthusiasm of those who submitted suggestions. Our fans wanted a name that honored the proud history of AHL hockey in Springfield while at the same time reflecting the new energy and excitement of this franchise. We believe the Thunderbirds captures this spirit.”

The logo features a bird’s head in bright blue with a curved beak against a background of red and yellow. The team’s name is picked out in yellow and white.

“The City of Springfield has a long and storied relationship with the American Hockey League going back to the days of Eddie Shore,” said U.S. Rep. Richard Neal. “For 80 years, professional hockey has been played in our community, and many fans could not imagine a season without a local franchise playing home games at the MassMutual Center. Next season, the Springfield Thunderbirds will take the ice in pursuit of their first Calder Cup. And we have the ownership group to thank for the efforts to keep a charter member of the AHL in downtown Springfield. I am certain that local fans will welcome this exciting new team to ‘the Nest,’ and that the 2016-17 season will be a successful partnership between the Thunderbirds and the Florida Panthers of the NHL.”

In coordination with the announcement, the franchise also launched its new website, www.springfieldthunderbirds.com, where fans can now place deposits for season-ticket memberships. In addition, the team’s social media handles are Springfield Thunderbirds on Facebook, @thunderbirdsahl on Twitter, and thunderbirdsahl on Instagram.

“Again, so thankful, but not surprised that these outstanding corporate citizens continue to step up for our city of Springfield,” Mayor Domenic Sarno said. “Their continued belief and investment in our Springfield is deeply appreciated. Now we need to pack the house to help assure that professional hockey is here to stay for many years to come. Drop the puck!”

Added Florida Panthers Executive Chairman Peter Luukko, “we are excited to have our AHL players take the ice next season with the Springfield Thunderbirds name and logo on their jerseys. This is the start of a new era for AHL hockey in Western Massachusetts, and we look forward to being a part of it.”

Founded in 1936 and now with franchises in 30 cities across North America, the American Hockey League serves as the top development league for the players, coaches, managers, executives, and broadcasters of all 30 National Hockey League teams. More than 88% of today’s NHL players are AHL graduates, and for the 15th year in a row, more than 6 million fans attended AHL games in 2015-16.

Daily News

SPRINGFIELD — The Springfield Museums will host events tied to the launch of the Sisters’ Centennial Motorcycle Ride, a commemorative cross-country trip to honor the epic journey made by Adeline and Augusta Van Buren 100 years ago this summer.

In 1916, the Van Buren Sisters were the first women to cross the continental U.S., each on her own Indian Powerplus motorcycle built in Springfield. During their historic trip, they became the first women to reach the 14,115-foot summit of Pikes Peak, and reached San Francisco after 60 days of riding. In 2002, the Sisters were inducted into the American Motorcyclist Assoc. Hall of Fame, and in 2003 they were inducted into the Sturgis Motorcycle Museum & Hall of Fame.

Just as Adeline and Augusta did in 1916, Centennial Ride participants will begin their ride west in Springfield. The roughly 100 motorcyclists will gather on Monday, July 4 for dinner, music, and a viewing of fireworks from La Quinta Hotel in downtown Springfield. The next day, Tuesday, July 5, riders will attend an opening ceremony at the Lyman and Merrie Wood Museum of Springfield History at the Springfield Museums. The Wood Museum features the famous Indian Motocycle Collection, an expansive exhibit of vintage bikes, photographs, and memorabilia detailing the Springfield-based company’s proud history from its inception in 1902. Ride participants will also hear remarks from ride organizer Alisa Clickenger, Robert Pandya of Indian Motorcycle, and Wood Museum Director Guy McLain. That portion of the program will take place at 10 a.m. in SIS Hall at the Wood Museum, and is open to the public with paid museum admission.

Following those opening comments, riders will be able to tour the Indian collection and enjoy a new exhibit created in honor of Adeline and Augusta. “Crossing the Country to Cross Barriers: The Van Buren Sisters Ride into History” will feature a range of photographs taken on the trip and a variety of rare memorabilia items on loan from the Van Buren family. The exhibit runs from June 28, 2016 to July 30, 2017. Adeline and Augusta will also be the honorees at this year’s Indian Day Celebration at the Springfield Museums, which is scheduled for Sunday, July 24.

“We are thrilled that we’ve played a part in connecting the Van Buren family with the Springfield Museums and providing the inspiration for this new exhibit,” Clickenger said. “What a terrific way to formally start our event, by being able to bring our riders to the Springfield Museums to experience how and where our fabulous story began.”

Added McLain, “the Springfield Museums are honored to be the host location for this Centennial Ride launch event. The Van Buren sisters serve as important role models to women even to this day, and their story fits perfectly with our exhibits about Indian Motocycles and other women trailblazers, like aviator Maude Tait.”

Information about the Sisters’ Centennial Motorcycle Ride on July 5-23, as well as background on the Van Buren Sisters, adventure tours for women, and additional ride routes, can all be found on the event website, www.sistersmotorcycleride.com.

Daily News

HOLYOKE — The public is invited to the grand opening of Jay’s Bed & Breakfast, the first official bed and breakfast in the historic district of the city of Holyoke, today, June 3, from 4:30 to 7:30 p.m. The new business is located at 1109 Dwight St.

Jay Candelario, owner of Jay’s Bed & Breakfast, restored the old mansion to its former splendor to the tune of more than $300,000. It features rooms ranging from $125 to $150 per night and common areas with cozy fireplaces and stained-glass windows. Candelario’s plans include catering and hosting events at the mansion.

Cover Story

Entrepreneurial Drive

Kevin, left, and Devin Murray

Kevin, left, and Devin Murray, the father-and-son co-founders of better.bike.

It was born out of a blend of need and desire. Nevin Murrary wanted something that would get him to high school in a manner that would by healthy, environmentally friendly — and cool. He and his father, Kevin, came up with the PEBL, described as a bridge between a bike and a car. But beyond becoming an effective means for the younger Murray to commute, it is evolving into a business concept with recognized potential.

When Nevin Murray arrives at Greenfield Community College in September, he’ll do so with most of the usual questions and anxieties that most all entering freshmen have. Well … maybe not; he certainly has a lot of poise and confidence for an 18-year-old, and with good reason, as we’ll see in a bit.

One thing’s for certain, though. His arrival will be totally unique in one aspect: he’ll be driving something no one else on that campus (or any other campus, for that matter) has — a PEBL.

That’s technically still an acronym (it stands for Pedal Electric Bike Lifestyle), but Nevin and his father, Kevin, who together conceptualized, designed, built, and soon plan to manufacture this vehicle, consider it more of a model name than anything else.


 

PEBL from GCAi on Vimeo.


As one discusses it, the word ‘vehicle’ is certainly the safest term you can use. But it’s not a car, although it looks like one (sort of, anyway), especially the tiny Smart cars now gaining traction in this country. And it is not technically a bicycle in the strictest sense of the word, although the name the Murrays have chosen for their enterprise is better.bike, which uses the tag line ‘Solutions in Transportation,’ which is quite effective and totally accurate (more on why later).

No, this product is a ‘velomobile.’ That’s a technical term in transportation circles, and one that’s been around for a least a century, by most estimates. It is used to describe, well, a bicycle/car, or a bicycle that is enclosed for aerodynamic advantage and protection from the weather. In those respects, the PEBL is not really unique. But in many others, it certainly is — from the material used to make the body (it’s actually a hemp-and-soy composite, rather than fiberglass) to the lithium-ion battery-powered motor.

In other words, the PEBL is both eco-friendly and human-friendly, said Kevin, an acupuncturist by trade, noting that, in his estimation, fiberglass is one of the most toxic substances used in manufacturing today.

“One of my passions is looking after people’s health,” he said, adding that this mindset explains many aspects of the PEBL, from its conception to the component materials used in making it.

The Murrays say their vehicle was born from need and desire — for a four-season velomobile that could handle the rigors of a Western Mass. winter — and came together over three years of searching junkyards for parts, trial and error, and the maturation of an innovative streak that both men possess.

 The same goes for another trait — entrepreneurship, although the two acknowledged they had a lot to learn about the difficult process of transforming an idea into a business. With that in mind, they applied to become part of Valley Venture Mentors’ second accelerator class, and were accepted.

They didn’t make the list of finalists — honored at ceremonies last week — and thus didn’t win one of the larger monetary prizes distributed to those chosen 12. They both say they came away with something inherently more important, though — invaluable insight into maneuvering the many forms of whitewater facing startups, from identifying potential markets to raising the capital needed to advance the concept.

For this issue, BusinessWest continues its recent efforts to spotlight emerging startups across the region by talking with the Murrays about their concept and why they believe it can be a vehicle for business success, figuratively and quite literally.

Putting the Wheels in Motion

The senior class at Amherst Regional High School recently voted on a number of the usual honors presented at this time of year — to individuals of both sexes deemed the most popular, most likely to succeed, best dressed … the list goes on.

There’s one for ‘best car’ as well. One young woman earned the prize for the Mercedes she parks every morning, while Nevin Murray took the honor with his red PEBL, the second prototype built by the father/son team, which he has been driving for about a year now, and with a purpose.

“I’ve been testing every possible aspect of it,” he explained, “to make sure that we’ve covered everything we need to cover.”

He knows this is technically not a car, but he’s not about to give his award back; he’s rather proud of it. But he and his father are soon hoping their concept will win much more — specifically the attention of the buying public, or at least a decent-sized component of it.

This would be the segment (or segments) that care about the environment, and themselves, and want a healthy alternative, or solution (there’s that word again), for their transportation needs.

Right now, though, the Murrays are also hoping to win some financial support. Indeed, a Kickstarter campaign is being planned  — one that seeks to net at least $50,000 for a mold and tools that will help get production of the vehicles off the ground.

Kevin told BusinessWest that the company is currently searching for manufacturing space, preferably in the Deerfield area, and needs about 2,000 square feet to get started. It took months to build each of the first few prototypes, he went on, but the process has been refined and formalized, and a team can now assemble one in a day or two. They expect that people who want a PEBL can get one as soon as this fall.

Before looking toward the immediate and long-term future, though, this would be a good time to go backward — something else the PEBL can do that a bike can’t — and look at how we arrived here.

Our story begins in the summer of 2013, said Kevin, who started by noting that, while his career has been in healthcare, he minored in engineering in college and has always enjoyed working with his hands and building things — character traits passed down to Nevin.

“Since he could pick up Legos, he’s been a builder,” he said of Nevin, adding that the two have collaborated on many initiatives. “We’ve been in science fairs and all kinds of projects, each one more complex.”

When Nevin turned 15, he went on, conversations within the family began to include talk about how the then-high-school student could, or should, get around. “We didn’t want to get a third car — we’re a very environmentally conscious family, and Nevin is even more so — so we started hunting around for a different kind of alternative vehicle for him that would hopefully include bicycling.”

The two saw some things online that caught their attention, but nothing effectively checked all the boxes they wanted to check. So they decided to design and build something that would.

“We wanted something he could use all year-round,” Kevin explained, “and also something where he wouldn’t be all sweaty when he got to school — we live seven miles from the high school — and that looked cool.”

The process of coming up with something that did all that started with visits to the nearest Home Depot and several area junkyards, said Nevin, adding that, as the concept starting coming together, they eventually realized it had potential as a marketable product, and this realization prompted a far more serious approach to their R&D.

“After we built the first prototype, we realized that to refine it enough to be a product wouldn’t take much more work,” he explained. “From there, it was a year of materials research and figuring out what goes where.”

What they pieced together — quite literally — is something that bridges the gap between a bike and a car. It has a 750-watt motor, powered by a 48-volt, 16-amp lithium-ion battery that on flat roads provides up to 30 miles of continuous riding without using the pedals. (Users can buy additional batteries for longer trips.)

PEBL

The Murrays say that is all goes well, consumers should be able to get their own PEBL this fall.

As for those pedals, PEBL owners can use them for short stretches, but the vehicle weighs 200 pounds or so, meaning one wouldn’t want to pedal uphill or very far. There’s an electric heater to keep the user warm in winter, and the doors come off to create air flow in the summer. The PEBL (sticker price $6,000) can accomodate a rider well over six feet tall, and even has the ability to tow a bicycle.

A license is not required to drive one, and the vehicles themselves are not registered, said Kevin, adding that he keeps expecting to get pulled over by the police while he’s out driving in his PEBL, the first prototype, but hasn’t yet.

While many of those features listed above are unique to one level or another, what makes the PEBL stand alone among vehicles like it is the materials used to assemble it.

“We spent hundreds of hours experimenting and researching different materials,” said Kevin. “We finally developed a combination of hemp cloth, instead of fiberglass cloth, combined with a non-toxic epoxy that’s made from soy and peanut oil.”

These materials, as he noted earlier, are safer for those doing the assembly — one doesn’t need to wear a respirator. But they are also more practical. “We feel they make for a better body for the vehicle,” he explained. “It’s not as brittle as traditional fiberglass.”

Getting Up to Speed

As one reads the list of standard features on the PEBL, one would think it might be for a Honda Civic or even one of the myriad crossovers now flooding the market: ‘expandable cargo space,’ ‘cruise control,’ ‘standard rear suspension, ‘great visibility,’ among others.

It’s the lines at the top of that list, though, that make it readily apparent that this is not a car, or anything else currently on the road: ‘zero emissions,’ ‘pedal and electric,’ ‘hemp-and-soy composite body,’ ‘20 miles per hour top speed,’ ‘removable and stowable doors.’

It is the sum of all the items on that list that the Murrays believe will propel them to success with their venture — a vehicle that is in many ways practical, but also environmentally friendly and, if you get some pedaling in, good exercise.

They believe this product will play in cities and regions populated with individuals who value such things — and that have what they would consider a PEBL-friendly infrastructure. That would largely rule out New York, said Kevin, noting that residents would still have to find parking, which is always a struggle.

But he listed mid-sized, spacious cities such as Portland, Ore., Seattle (especially the sprawling tech-industry campuses there like Microsoft and Amazon), Denver, Austin, San Antonio, and others, as well as most all rural regions, as ideal for their concept. He believes there would be a strong market in Europe, where gas is very expensive, as well.

With an eye toward sharpening their focus on a target audience — and the many other aspects of making their PEBL company a reality — the Murrays sought to become members of VVM’s second accelerator class, were accepted, and found the experience invaluable.

It included use of the so-called ‘Lean Canvas’ to form a business plan, a one-pager that entrepreneurs can use to identify everything from the specific problem they’re trying to solve with their product or service to its unique value proposition; from channels for getting the product to consumers to a list of customer segments.

In the case of those customers, the team at better.bike identified several, including retired individuals, those with physical or fitness limitations, tech-loving Millenials, a parent with one or two small children, and commuters who want to ride in all seasons and all weather. Similarly, for early adopters of this concept, they identified these groups: those who care about the environment, individuals who want to get exercise, those who want to commute or ride in “something that is fun and looks cool,” and people put off by the expenses associated with using a car.

As they talked about the VVM experience, the Murrays used language similar to other participants.

“It was a real kick in the pants,” said Kevin. “It really moved us — it forced us to move quickly and focus. It put us in touch with reality.

‘From the beginning, they said, ‘don’t focus on the prize money, focus on the information and the connections that you’re going to get out of this,’” he went on, adding that they’ve done just that.

Nevin agreed, noting that the process of moving from product conceptualization to starting a company to market that product has been a learning experience on many levels.

“Getting the company going was definitely the most stressful part of this, but it’s also the one I’ve most enjoyed,” he said, adding that the experience has provided lessons in not only business, but life.

“As a teenager, I’ve been growing up as this has been happening,” he explained. “This has definitely shaped my perspective, especially on how I approach things and how I’m going to approach college. This experience has given me a better picture of how an idea transforms into an actual thing. And you can apply that to other things.”

The Ride Stuff

Nevin Murray, who plans to build one of those so-called ‘tiny houses,’ find a plot of land to put it on in Montague, and commute from there to GCC, told BusinessWest that he’s not sure where he’s going to park his PEBL on campus.

He said the school has a few spaces equipped with charging stations, but he’s not sure he wants to — or is even qualified to — take one of those. Wherever it’s parked, though, his velomobile is sure to turn some heads, as it has everywhere else it has appeared.

Whether it evolves into a decent-selling product that becomes part of the landscape in this region or those cities listed earlier remains to be seen. But what is certain is that this father-son team has no shortage of entrepreneurial drive, which should, like the PEBL itself, take them where they want to go.

George O’Brien can be reached at [email protected]

Opinion

Opinion

By Nancy Urbschat

Several weeks ago, I received notification that my agency had not been selected for final consideration for a rebranding project for this region. I knew that all of the area’s agencies had been invited to participate, and therefore I assumed one of my fine competitors would eventually win the business.

Not so. And that is not only disappointing, but also quite puzzling.

The organization heading the project, the Economic Development Council of Western Mass. (EDC), chose Cubit, an agency from Tulsa, Okla. Naturally, the EDC had no obligation to choose a local agency. Or did it?

I don’t think I am alone in believing that an agency that puts the phrases ‘economic development’ and ‘Western Massachusetts’ on its letterhead has, or should have, as the case may be, an obligation to try and keep the branding of the region in the region.

My intention in writing this piece is to drive home the strength of the region’s creative community and implore the EDC and other companies to think about the message the EDC’s action reinforces. And that is, if you want something great, you have to look somewhere else; you won’t find it here. Coincidentally, some of the EDC’s members — including those in healthcare, higher education, and manufacturing, among other sectors — fight this same battle.

Since it was created roughly 20 years ago, the EDC’s mission has been to essentially sell to others this region’s strengths, abilities, and potential. Shouldn’t the EDC make a point of trying to buy locally?

Let’s start with the strength of the region’s creative community. On May 19, the Ad Club of Western Mass. held its Creative Awards show. The region’s creative community submitted its work for judging by two award-winning creatives from New York City. They were impressed with the region’s talent.

The judging was tough but fair. Receiving an award — any award — felt like a significant accomplishment. But we went home feeling satisfied knowing the region’s creative community is alive and well.

On May 20, the EDC’s director, Rick Sullivan, and 50 business leaders met with Massachusetts House Speaker Robert DeLeo regarding how to grow the region’s economy and finally put an end to the economic disparity between Boston and the western part of the state. Speaker DeLeo wants the Bay State’s businesses that are searching for products and services to look in Massachusetts first. This is not a new concept. Just take a look at what’s happening in Northeastern Ohio. Major employers in Cleveland are building a robust regional economy, in large part, by doing business regionally.

The EDC has indicated that a local agency will be selected to partner with Cubit. But given the scope of the work outlined in the request for proposal and the announced budget of $80,000, I question just how much of a role the local agency will have.

In the RFP, The EDC mentions Michigan’s “Pure Michigan” campaign as a model. This is a robust, overarching brand for the entire state. The EDC’s objective is limited to branding the region.

To the EDC’s credit, it is thinking big. That said, I don’t believe they had to go outside Western Mass. to hire talented branding resources. Local talent would have brought a little extra: a willingness to go to the mat to make sure this brand gets done right.

After all, this is where we all live and work. As the region goes, so go our businesses. It’s critically important this brand truly captures the region’s essence and its impressive features that go beyond the usual talking points.

There are a number of local firms that could have gotten the job done.

Nancy Urbschat is president of Springfield-based TSM Design.

Meetings & Conventions Sections

Thinking Outside the Box

Hadley Farms Meeting House
After-5 events, those ubiquitous get-togethers sponsored by area chambers of commerce, can get a little stale, Brenda Lee said.

“You go, and everyone eats, drinks, and talks a little, then everyone leaves,” said Lee, sales manager at Pioneer Valley Hotel Group, by way of explaining why one of the group’s properties, Hadley Farms Meeting House, is hosting a slightly different After-5 with the Greater Chicopee, Greater Westfield, and South Hadley & Granby chambers.

It’s called “A Networking Night in the Tropics,” and attendees on June 22 will enjoy theme-appropriate food like tropical beef empanadas, fried plantains stuffed with vegetables, coconut shrimp and Jamaican jerk chicken skewers, and mango avocado salad. The local steel-drum band Rum & Steel will be on hand to provide music.

“We’re telling everyone to wear luau attire; we’re going to make it fun,” said Lee, adding that she’s also looking to set up a beach scene with Adirondack chairs where chamber members can take photos with their tropical drinks.

It’s just one event, but it typifies how Lee and her team at Hadley Farms is trying to make a name for the three-year-old banquet and meeting spot by thinking outside the box.

Take, for example, Margarita Madness in March, sponsored by the Amherst Area Chamber of Commerce, which drew close to 500 people to sample local companies’ margarita creations. Or the Western Mass. Mineral, Jewelry & Fossil Show in April, sponsored by the Connecticut Valley Mineral Club.

Then there’s Hadley Farms’ second annual Taste of the Valley bridal show in September — the first drew about 200 brides, and Lee is hoping for more this year — which will feature plenty of food to sample and a diamond-sapphire ring giveaway from Northampton Jewelers; and a chili cookoff in February open to anyone who wants to bring the heat to attendees, with proceeds benefiting a local nonprofit.

One key element for bringing attention to any facility, Lee said, is to mix things up — to pepper unique and signature events into the usual mix of weddings, holiday parties, and business meetings. And that’s especially crucial for a less than three-year-old banquet hall playing in a fiercely competitive field in the Valley.

Brenda Lee

Brenda Lee says the facility’s size, flexibility, and indoor and outdoor amenities make it an ideal space for many different functions.

“The biggest thing is always thinking outside the box — what hasn’t been done?” she said. “You don’t want to oversaturate the area with the same, boring things; you want different ideas.”

Those ideas, plus an ambitious effort to market the facility in myriad ways, from wedding expos to chamber of commerce connections, is helping Hadley Farms build a name in the region, and positive memories for its clients.

Meeting a Need

Hadley Farms opened in September 2013 in the Hadley Village Barn Shops on Route 9, right next to Hampton Inn, owned by the Pioneer Valley Hotel Group (PVHG), whose other area properties include Comfort Inn in Hadley, La Quinta Inn & Suites in Springfield, and Holiday Inn Express in Ludlow.

Built on the site of a former Yankee Candle store, it was a direct response to demand for meeting space from people patronizing the Hampton Inn and other PVHG properties, Lee explained.

“They were getting multiple phone calls looking for venue space, meeting space, and we don’t have anything at Hampton. There is space at Comfort Inn, but smaller space —a meeting room for maybe 40 people. So they looked around Franklin County and Hampshire County, saw there wasn’t a big venue, and decided to build a big venue to facilitate larger events.”

Capacity, in fact, is a major draw for Hadley Farms, which features a 4,000-square-foot ballroom that can be trisected into smaller meeting spaces, in addition to a cozy lounge. If an event — say, a wedding party — wants to utilize the outdoor patio space as well, the facility can accommodate around 750 guests. “It gives us an advantage, especially when people are looking for a larger event with larger space, because there’s not a heck of a lot of that in this area.”

Hadley Farms hosts myriad types of events, including weddings, jack and jills, bridal and baby showers, engagement parties, fund-raisers, and business meetings. Clients range from big corporations like Yankee Candle and Baystate Health to small nonprofits.

One of the changes Lee suggested when she came on board was the establishment of on-site food service instead of the outside caterers being used exclusively at first. Today, about 90% of parties choose the in-house chef. “We have tesimonials come through on a daily basis about our facility, the staff, the food, and the events running smoothly.”

Hadley Farms Meeting House

Hadley Farms Meeting House boasts spaces ranging from a grand ballroom holding hundreds of people to intimate lounge areas.

Lee knows something about event planning, having been a DJ for the past 24 years — including 13 at Chez Josef in Agawam — and worked at weddings up and down the Eastern Seaboard. She amassed plenty of contacts with vendors over those years, which she calls on to help clients at Hadley Farms plan their events.

“I work with a lot of vendors when it comes to weddings — DJs, florists, photographers, officiants,” she said. “I try to help the wedding planning go smoothly.”

After all, all brides want a minimum of hassles on the way to their big day.

“Weddings need 100% of your focus,” she told BusinessWest. “They’re constantly e-mailing, asking questions, and you have to be on top of it. We have more than 30 weddings booked over the next year, so we’re starting to get known. People come in, see the venue, and think it’s beautiful. They love the facility, the big, bright windows, and the patio.”

Lee has been busy raising the facility’s profile at four regional wedding shows, and once she has a bride’s attention, she tries to craft something special for what they want to spend. Depending on the client’s budget, different reception packages range from a buffet to food stations to a formal plated dinner.

“Weddings are becoming huge here,” she went on. “We have outdoor space for them to have their ceremony, and we also have Hampton Inn, where we give the bride and groom an overnight stay, plus offer their guests room blocks at a discounted rate.”

This is also Hadley Farms’ biggest year yet for proms — Lee is already booking 2017 parties. Meanwhile, repeat business of all kinds is proving substantial. Take New England Public Radio’s vintage holiday event last December, featuring an orchestra and Sinatra-style music. “They rebooked with us again this year. We also did Rock 102’s Valentine party in February, and they’re booking with us for next year as well.”

Constant Contact

Lee says the success she and her team have had in building Hadley Farms’ roster of events is “all about communication,” which includes attending chamber events every week and keeping in contact with their members, both in person and through e-mail blasts.

Keeping the meeting rooms filled requires both flexibility and creativity. For example, since the cold months tend to be quieter when it comes to weddings, Hadley Farms is running a ‘winter wonderland’ wedding-package special from mid-December through mid-March, which offers brides amenities they would pay more for during June or July.

And to complement its growing holiday schedule, Hadley Farms will host what it’s calling a Big-Little Holiday Party on Dec. 9, a large gathering of small businesses that gives such companies the trappings of a big bash on a small budget. “We decided to put that together so small businesses that don’t have space to go for the holidays can come here and enjoy entertainment, appetizers, a nice buffet dinner, and dancing.”

Whatever the event, Lee said, “I enjoy meeting new people and creating a fun-filled event for them — just making people happy. I think that’s the biggest thing, making sure we’re there for them 24/7. If someone sends me an e-mail, I e-mail right back. If I don’t get back to them, they’re calling the next venue. So follow-up is really important, as is meeting with them several times before the event, making sure they’re getting what they want, helping them with creative ideas.”

Not that she does it herself. “We all work together as a team. I think being a DJ for so many years, helping to create so many events over the years, gave me a passion to be in charge of a banquet facility like this and create the events we have here.”

Joseph Bednar can be reached at [email protected]

Restaurants Sections

Gourmand’s Delight

Paul Hathaway

Paul Hathaway takes pride in creating unique dishes that feature produce from local farms.

Chez Albert is no ordinary French restaurant. But then, Paul Hathaway, who opened the award-winning bistro in Amherst after moving to Western Mass. from Boston 11 years ago, is far from an ordinary chef.

The self-taught food connoisseur and culinary artist makes everything in his restaurant from scratch and has carefully cultivated relationships with local farmers who provide him with their freshest seasonal produce. As a result, the menu changes at least six times a year, although seasonal dishes do accompany staples that customers choose repeatedly at the popular eatery nestled downtown on North Pleasant Street.

“We make our own pickles, grind our own beef, cure our own hams, make all of our desserts from scratch, and stay away from fillers and preservatives,” Hathaway told BusinessWest. “A lot of focus is placed on presentation. People eat with their eyes first, so we try to make things appetizing visually and by using flavor. We focus on utilizing local ingredients to the utmost in unique ways and pickle, cure, or preserve them so the colors or flavors pop in different dishes.

“Many people think French food is fancy, but they don’t realize it’s about using basic techniques,” he went on. “It’s a low, slow style of cooking that allows you to get the best flavor out of whatever you cook.”

Although the menu’s offerings rival dishes in restaurants known for fine dining — current seasonal plates include crab and smoked trout galette with spicy rouille, rabbit ragout with a farm cheese pierogi, and entrées such as pork confit with creamy polenta and a sweet glaze — the mood at Chez Albert was designed to be intimate, yet informal.

“We offer a relaxed, elegant atmosphere which is not stuffy; service is delivered with a smile, and we are always looking for ways to make people happy and get them to try new dishes such as rabbit or oxtail,” Hathaway said, adding they also serve sandwiches and burgers for those with less-adventurous palates.

Amy Paul

Amy Paul says Chez Albert will begin offering wine dinners this summer, which will pair fine wines with foods from different cultures that could range from Vietnamese to Thai or North African.

His wife, Amy Paul, who runs the front end of the bistro and is its wine connoisseur, says music played during lunch and dinner ranges from soul to funk to jazz, which helps create a party-like atmosphere, especially on weekends, in the specially designed eatery with soft lighting that emanates from copper fixtures designed by a local artist.

Frequent patrons include professors from area colleges, as well as people from the neighborhood who sometimes have lunch and dinner at the bistro the same day.

The restaurant seats 48, with 20 additional seats on the patio, where lush flowering plants thrive during the summer. Events at Chez Albert range from business dinners to birthdays and rehearsal dinners, and reservations are suggested as the mainstay bistro is a popular spot and has earned accolades; it was feted with Trip Advisor’s 2015 Certificate of Excellence and named Best in the Valley by a Valley Advocate reader’s poll last year.

Honed Talents

Hathaway loved food as a child, enjoyed baking, and looked forward to holiday dinners with family and friends that featured Italian, Polish, Irish, and other ethnic cuisine.

His culinary career began when he got a job at Seaside Restaurant at Faneuil Hall in Boston during his teenage years. But he didn’t become passionate about cooking until he left that eatery and went to work for Davio’s Italian Steakhouse in Cambridge.

At that point, he began to work his way up the ladder and hone his skills in some of the Hub’s best restaurants. “I had a real thirst and drive to learn new techniques and got my chops under some fine Boston chefs,” Hathaway recalled, explaining that he honed his skills under celebrity chef Todd English, James Beard Award-winning chef Jody Adams, and chef-owner Paul O’Connell of Chez Henri in Boston.

Hathaway became a chef at Pomodoro in the city’s North End, then co-owned Washington Square Tavern before he moved to Western Mass. and opened Chez Albert.

“French food has always been farm-to-table, and there are so many local purveyors and farmers here that people sometimes take them for granted. But I was young, ambitious, and excited about the opportunity that exists in Amherst and was inspired to do something in the European style,” he said, adding that he initially opened Chez Albert on 27 South Pleasant St. in a former bank that screamed ‘old French bistro,’ because it had high ceilings, marble floors, and a feeling frequently found in Paris eateries where people count on seeing friends and enjoying good food.

After the bistro became established, Paul was introduced to Hathaway through a friend. She began working for him, and they fell in love, got married, and had a daughter, followed by twin boys.

Paul’s need to focus on the children meant she had to curtail her hours at the bistro, but it continued to flourish, and four years ago when the lease ran out, the couple decided to move Chez Albert to its current location at 178 North Pleasant St.

The new location doubled their space; it took a major renovation to get it the way they wanted, and they often worked late at night. Great attention was paid to detail, and Hathaway hired local artists to design unique copper light fixtures, paint a mural on the bar, and create custom woodwork and cushioned seats throughout much of the interior.

However, his food has always been the biggest draw, and bar manager Michelle Kacich says patrons appreciate the fact that the menu offers French dishes that can be difficult to find locally, such as the popular appetizer pate de foie and the equally popular entrée pork confit. Although the menu does change with the seasons, some items are served throughout the year, such as escargot and Chez salad, made from local field greens, French green beans, dried cherries, shaved red onions, and crispy duck comfit tossed in a champagne vinaigrette and topped with shaved, hard-boiled eggs and croutons.

Hathaway keeps his focus on farm-to-table cooking, but it can be difficult during the winter, so he makes exceptions. But robust soups and other dishes that include a variety of root vegetables have become mainstays, and with the exception of daily specials, the menu doesn’t undergo much change until early March when spring brings freshly picked arugula, spinach, and radishes to the table.

Some patrons enjoy eating at the bar where they watch soccer and other sports on the flat-screen TV. The cocktail menu features signature drinks created by Kacich, and whenever she gets requests, she makes customized libations to suit palates that prefer sweet, savory, sour, or bitter tastes. Customer favorites include a pear ginger martini and a ‘honey bee,’ which is made from cardamom-infused bourbon, citrus, honey, and bitters.

Changing Tastes

Chez Albert

Chez Albert’s offerings have expanded over the years beyond French cuisine to encompass Asian, Italian, Mediterranean, and Middle Eastern influences.

Hathaway believes it’s important for businesses to evolve, and will make changes this summer that may include new artwork.

“We’re not erasing the old, but improving what we have built on,” he noted. “Every business needs to adapt and evolve over time.”

Prix fixe wine dinners that pair wines with foods from different cultures will be offered during the summer, which is a time when business tends to slow down. Since a similar dinner that features five to seven courses is sold out every New Year’s Eve, Paul expects them to be popular.

“My husband has a following, and people get excited when he cooks something other than French,” she told BusinessWest, explaining that, over the years, the menu has grown to include dishes with Asian, Italian, Mediterranean, and Middle Eastern influences. The wine list has also expanded; in addition to French, there are Spanish, Italian, and American wines, with more than 10 varieties served by the glass.

Customers appreciate being served by Emmanuel Proust, who comes from France and has worked at Chez Albert since it opened. Paul says many see him as the face of the restaurant, so they had a painting commissioned of him dressed as Napoleon that hangs above a cozy niche of copper-topped tables.

“We’re a playful group of people, and we do our best to make people feel like family,” she noted on a recent evening, as customers began filtering in, the music picked up, and the bistro came to life.

Restaurants Sections

Singing for Your Supper

Tony Serafino, with his business partner, Dawn Doyle

Tony Serafino, with his business partner, Dawn Doyle, says he wanted to create a destination, not just a restaurant.

As a 30-year veteran of the restaurant industry, Tony Serafino wasn’t interested in just another eatery when he considered opening the Grill at the Boulevard.

That’s why diners enjoying a dinner of pasta, steak, or any number of other options on a Thursday, Friday, or Saturday night are treated to the spectacle of a server — or several — making their way to the front of this cozy establishment on Page Boulevard in Springfield, picking up a microphone, and belting out a few standards.

“When I opened this business, I wanted to try to recreate the Copa on a much smaller scale,” he said, referring to the Copacabana, the famed New York nightclub known through the decades for its array of live entertainment.

“I had visions of waiters like in Goodfellas, leading people through the crowd and sitting them in front while Frankie Valli was singing — not that we have Frankie Valli, but you get the idea. I wanted to give it that extra thing needed to make this location a destination. We weren’t going to survive off neighborhood business alone — the volume just isn’t there. To bring people to us, to become a destination point, we needed something different.”

The Grill’s success since he and his business partner, Dawn Doyle, opened on Super Bowl weekend in February testifies to the appeal of the ‘singing servers,’ as they’re known, but also to a varied lunch and dinner menu made from scratch. “Everyone says the food is the greatest,” said Serafino, who’s also the executive chef. “That’s one thing that’s really helped build us and kept us going.”

Serafino’s previous executive-chef positions included stints at restaurants owned by long-time friend Jim Efantis, who also owns the building that now houses the Grill and an adjoining bar, Rory Fitzgerald’s. The space next to the bar had been vacant for several months, and, truth be told, it needed plenty of work. But he saw some potential.

“I looked at the space and thought it could be a decent lunch, dinner, and breakfast space,” he told BusinessWest, noting that breakfast is currently served on Sundays only, but that could change as CRRC Rail Corp., the Chinese rail-car manufacturer establishing its North American headquarters in Springfield, builds its factory across the street on Page Boulevard, intending to employ several hundred people.

“It’s a neighborhood bar, and the building is the oldest established boarding house in the city of Springfield,” he noted. “I was intrigued by what was going on across the street, and figured we’ll have a few months to get our feet wet.”

Vintage Sounds

The walls of the Grill are adorned with striking, hand-drawn portraits of mid-century musical icons, from Frank Sinatra to Patsy Cline to Louis Armstrong, a visual accompaniment to the music patrons will hear.

“One thing I’ve always wanted to do in my career was to create a small, Copacabana-type atmosphere, with singing waiters,” Serafino said. “And it’s really starting to come to fruition. The customers are having a ball. We try to keep it to the ’30s and ’40s musical theme, but if the crowd wants to hear something from Grease so they can all sing, we can do that too.”

So far, the concept has been a winner, he added. “People keep coming back, and we’re always seeing new faces, too.”

He said the development of the rail-car facility could usher in a weekday breakfast menu, but he wants to keep changes to a minimum at first. “I’ve been doing this for almost 30 years, and you can’t have rabbit ears when people say, ‘do this’ or ‘do that.’ You have to stick to your business model and get it working before you start adding on.”

The walls of the Grill at the Boulevard

The walls of the Grill at the Boulevard are decorated with drawings of some of the musicians patrons might hear covered by the ‘singing servers.’

That lunch and dinner menu, which he characterizes as ‘upscale American bistro’ food, features pasta selections like tortellini alfredo and buffalo mac and cheese, beef dishes like New England pot roast and short ribs, and other options ranging from chicken francaise and chicken marsala to pork milanese — and, of course, daily specials.

“We are a scratch kitchen; everything from the bread on up is made right here,” Serafino told BusinessWest, adding that the menu, which features about 20 entrees and a dozen appetizers, is complemented by at least three specials a night.

“At any given time, it could be blackened New York strip, blackened Delmonico with gorgonzola fondue … the risotto here — and I’m going to toot my own horn, because I can — is the best you’ve ever had, and my customers will tell you that.

“We’re also very big on plate presentation,” he went on. “A lot of these kids [servers], they’re young and had to be trained in these little things that the customers appreciate. But we’re all about having fun with good food and good friends at a blue-collar price.”

The three nights a week when the servers sing are the most popular, he admitted. When the small house is packed and the music is playing, Serafino noted, the festive atmosphere gets contagious. “All these people have no idea who each other are, but as they’re walking out, they’re shaking hands like they’re best friends. They all get into it, and they have a ball.”

Next Steps

Those images are gratifying to Serafino, who believes his goal of establishing a destination restaurant on Page Boulevard — and maybe other regional locations — is a viable one.

“It’s doing well. I think we’re going to outgrow the place,” he said, adding that one expansion option in the future would be to keep the ‘Grill at’ name with each new establishment, as in Grill at Main Street or Grill at Forest Park, or wherever he might move the concept.

He admits some people are still getting accustomed to that concept, and his vision for the bistro menu. One woman became upset — and left — when the sides for her steak dinner didn’t include a baked potato, insisting that the Grill is a steakhouse, and steakhouses serve baked potatoes.

Fortunately, most patrons are happy that Serafino is following his own muse.

“Some people will try to label you as a specific kind of restaurant,” he said. “All I know is, a lot of people really enjoy it.”

Joseph Bednar can be reached at [email protected]