Daily News

WESTBOROUGH — The Innovation Institute at the MassTech Collaborative has awarded grants to three organizations to boost the development of regional startup communities. The $500,000 in grants from the Strong Entrepreneur Ecosystems program will allow the Downtown Northampton Assoc. (DNA), North Central Massachusetts Development Corp., and Worcester’s Venture Forum to drive more openness and collaboration among entrepreneurs, government, academia, nonprofits, and anchor institutions in each region, uniting organizations that welcome diverse innovators and encouraging them to start and scale companies.

DNA, the sole Western Mass.-based grantee, received $200,000 to strengthen the community of female entrepreneurs in the Greater Northampton area through the creation of a new entity called the Sphere, to provide a network of support built by and for female entrepreneurs in Northampton.

The Sphere will be a cooperative effort led by DNA, the Community Classroom, and several local entrepreneurs. Features of the Sphere include virtual resources and in-person events that help female founders navigate their entrepreneurial journeys while addressing their unique challenges. DNA will also unite the community of female founders through a ‘strengths and skills database,’ in which business owners volunteer to help peers address various business weak spots.

The Strong Entrepreneur Ecosystem grant program was launched in April 2002 to provide regions with funds to design and implement entrepreneur-led economic-development strategies that put local founders at the heart of development initiatives. Organizations were selected to develop strategic planning grants, receiving an initial $25,000 pilot grant to convene advisory groups of local entrepreneurs and community stakeholders to understand the unique needs of entrepreneurs in their regions.

Common themes emerging from the planning phase were the lack of awareness about the types of local business resources available to entrepreneurs and the desire for entrepreneurs to be able to connect and learn from each other, feedback which led to development of strategic plans, which were then reviewed again and selected for larger grants through the program. Each grantee will use the expanded awards to address these and other challenges unique to their communities.

“We need to do everything we can to support entrepreneurs in Massachusetts and provide them with the resources they need to grow and succeed,” Economic Development Secretary Yvonne Hao said. “These grantees have done great work to build excitement and engagement from community organizations that are ready to support the growth of entrepreneurs in their regions and help them get their ideas to market, including by providing matching funds that will leverage the state’s support.”

Patrick Larkin, program executive at the MassTech Collaborative and director of the Innovation Institute at MassTech, added that “the Innovation Institute is grateful for the role that entrepreneurs play to ‘re-image’ the future of local economies. Communities thrive when you have a mix of successful businesses. These grantees each understand the resources in their backyards that will help entrepreneurs get off the ground and ensure startup founders know where to go when they’re ready to launch their idea.”

Daily News

GREENFIELD — MassHire Franklin Hampshire Career Center and Workforce Board, the leading workforce-development agencies providing employment and training services to job seekers and employers in Franklin and Hampshire counties and the North Quabbin area, are moving to a new location in Greenfield.

Doors will open to customers at the new location at the Greenfield Corporate Center, 101 Monson St., Suite 210, on Thursday, June 1. The new MassHire Franklin Hampshire Career Center features 13,000 square feet of modern space with state-of-the-art resources to provide in-person, virtual, and hybrid services and allows MassHire Franklin Hampshire to provide even better service to more customers.

“I’m very excited to welcome our employers and job seekers to this new professional space,” MassHire Franklin Hampshire Workforce Board Executive Director Rebecca Bialecki said. “The more efficient floor plan, expanded parking availability, and modern features will support our staff in serving residents of Franklin, Hampshire, and the North Quabbin.”

During the move of the physical location, virtual services will continue to be offered to customers. The last day of in-person services at the current location of One Arch Place will be Monday, May 22. Virtual-only services will be provided May 23-26 and 30-31.

“The new space will allow us to accelerate customer-service timelines and ultimately increase employment and training outcomes,” said Maura Geary, executive director of MassHire Franklin Hampshire Career Center. “We have space for our partner agencies to co-locate at the Career Center, which will allow seamless service delivery to our shared customers.”

Partner agencies with a staff presence at the Career Center include the Department of Transitional Assistance, the Literacy Project, the Center for New Americans, International Language Institute of Massachusetts, Westover Job Corps, Greenfield Community College, the Senior Community Service Employment Program, Massachusetts Commission for the Blind, and Community Action Pioneer Valley. Core partner Massachusetts Rehabilitation Commission already has office space at the Greenfield Corporate Center.

Daily News

SPRINGFIELD — Junior Achievement of Western Massachusetts (JAWM) will hold a Purse & Power Tool Bingo fundraiser on Friday, June 2 from 6 to 9 p.m. at the Knights of Columbus on 371 Washington Road, Enfield, Conn.

Event participants will enjoy 10 rounds of bingo, each with the opportunity to win a designer handbag or a power tool. Registration fees will support JAWM programs and events for youth throughout Hampden, Hampshire, Franklin, and Berkshire counties.

“In addition to our popular annual events, we are always looking for unique and engaging ways to fundraise, and this event promises to be tremendous fun,” said Jennifer Connolly, JAWM president. “It’s also a great way to increase the community’s awareness about Junior Achievement and how our programs help inspire and prepare young people to succeed in our global economy. We are grateful to 2 Moms on a Mission for organizing this special night.”

Guests are welcome to bring food and non-alcoholic beverages to enjoy, and there will be a cash bar. Registration costs $40 per person, which includes 10 bingo cards and a dauber. Raffle tickets and extra cards will also be available for purchase.

Admission must be purchased in advance through paypal.me/2MomsOnAMission or via Venmo @Two-MomsOnA-Mission. Include the date of the event when purchasing tickets.

Daily News

NORTH ADAMS — BFAIR announced it has promoted Leanne Martin to assistant director of Day Habilitation.

Martin began working for BFAIR in 2014 as a direct-care professional at the agency’s Day Habilitation program located in North Adams. In 2020, she was promoted to case manager for the Community Based Day Services (CBDS) program and later to the Day Habilitation program in the same role.

In her new role, Martin is responsible for the everyday operation of the Day Habilitation program, which is designed to support members and their unique needs to increase independence and socialization, helping them participate as active and fully integrated members of their community.

According to Kayla Brown-Wood, director of Day Services, “we are eager for Leanne to use her existing experience with the department to further develop programming and services offered for the individuals we support. I am excited to see Leanne flourish in her new position and look forward to working more closely with her.”

Cover Story Cybersecurity

Rise of the Machines

 

Twice a year, Tom Loper participates in a Cybersecurity Advisory Council meeting. The last one was … different.

“I would say there was a sense of concern that I hadn’t seen before at that council because of ChatGPT and the phishing potential,” said Loper, dean of the School of Arts, Sciences and Management at Bay Path University.

He explained that people can use ChatGPT, the AI chatbot that has drawn major worldwide attention since its unveiling last fall, to input information from any website, or emails from an organization, to generate a phishing episode much more realistic, and much more likely to draw a response, than its target had ever received.

“These are people — from Facebook, from Fidelity, from the Hartford, from every major organization you can think of in our area and beyond — who were taken aback by the capabilities of ChatGPT,” Loper said.

“It really scares the hell out of all of us, because we know the biggest problem that we have in cybersecurity, the biggest challenge, comes between the brain and the keyboard. Human beings allow people in.”

“It really scares the hell out of all of us, because we know the biggest problem that we have in cybersecurity, the biggest challenge, comes between the brain and the keyboard,” he explained. “Human beings allow people in. The systems are very good at stopping people from breaching — flags go off, bells and whistles go off. But the biggest problem we have is the human intervention that has to take place. And human beings make mistakes. Especially when we’re connected to the outside world, we make mistakes that allow phishing to take place.”

Tom Loper says ChatGPT is already making work easier

Tom Loper says ChatGPT is already making work easier for students and professionals, but that raises issues ranging from plagiarism to how jobs might change.

And ChatGPT just made that challenge even more daunting.

But the impact of this and other AI tools extend far beyond cyberthreats.

“AI has the ability to be as impactful as the internet — possibly even as impactful as electricity — on the way business is conducted,” said Delcie Bean, president and CEO of Paragus Strategic IT in Hadley. “We all knew this day was coming for a long time, but now it’s here, and by the end of this decade, the only businesses that will still be in business are the ones that embrace the change.”

Bean explained that these tools allow enormous amounts of work previously done by humans to be completely automated, often in a fraction of the time and with much greater accuracy — and not just basic administrative work.

“We are also talking about highly complex work like computer coding, law, and even practicing medicine,” Bean related. “In a recent demonstration, AI correctly diagnosed 225 cancer cases within 18 minutes and at 85% accuracy, while human doctors took 50 minutes and only achieved a 64% accuracy rate with the same cases. Between now and the end of the decade, we are going to see dozens of new companies and technologies emerging, displacing a lot of legacy processes and technologies at a rapid pace.”

What does that mean for employers, the workforce, and job opportunities in the future? No one has all the answers to that question — although ChatGPT itself took a stab at it for us  — but there is broad agreement that change is coming.

“AI has the ability to be as impactful as the internet — possibly even as impactful as electricity — on the way business is conducted. We all knew this day was coming for a long time, but now it’s here, and by the end of this decade, the only businesses that will still be in business are the ones that embrace the change.”

“This really challenges all forms of expertise because it’s drawing on this incredible domain of knowledge,” said James Wilson, professor of Business at Bay Path. “Now, the accuracy of it, the citing of it, all that is not there yet. But it will come.”

Wilson recently started teaching courses in a certificate program on digital transformation, which includes discussion of the impact of AI on the workplace.

“It started as a therapy session because the students were like, ‘what’s the future going to be? What skills do I need to have? What’s going to happen?’ It’s very uncertain. We have these things called human skills … which are presumably going to differentiate us from this artificial intelligence — that is, creative thinking, inquiry, critical thinking, collaboration. You’re not going to run your business on ChatGPT.”

Delcie Bean says AI promises to disrupt

Delcie Bean says AI promises to disrupt not only administrative and computer careers, but law, medicine, and a wide range of other fields.

But that’s not the only viewpoint. “The most pessimistic view of this is that AI will do for humans what the automobile did for horses,” Wilson said. “There are some dire projections.”

 

Future … Tense

Loper and Wilson have delved into the capabilities and possibilities of ChatGPT and other AI tools on the higher-education level, and they’ve been impressed.

“ChatGPT is the hot topic because it’s a breakthrough in the way it uses large language processing,” Loper said. “It’s never been made available to the public like this before. The exciting part is how it processes data at a phenomenal speed — it’s absolutely amazing.”

And it’s not just regurgitating knowledge, he stressed. Xiaoxia Liu, assistant professor and director of Applied Data Science at Bay Path, has been using ChatGPT in her classes, helping students finish programming projects.

A Brief ‘Interview’ with ChatGPT

We went right to the source and asked ChatGPT for its take on this article’s topic. These are the answers it provided within seconds.

How will ChatGPT and other AI tools threaten the job market in the coming years?

AI tools and automation have already impacted the job market in many ways, and it is likely that this trend will continue in the coming years. ChatGPT and other AI tools can automate repetitive or low-level tasks, leading to job displacement for those whose work can be automated.

However, it’s essential to note that AI tools and automation can also create new job opportunities, particularly in areas that require specialized skills or expertise in implementing and managing AI technology. Additionally, the use of AI tools can increase productivity and reduce costs, which can result in businesses expanding and creating new job positions.

Overall, the impact of AI on the job market is complex and multi-faceted. While some jobs may be replaced by automation, new opportunities may arise, and existing roles may evolve and require different skill sets. It is essential for individuals and businesses to adapt to these changes by acquiring new skills and embracing the opportunities presented by AI.

What are some jobs that ChatGPT and other AI tools will impact the most?

ChatGPT and other AI tools are likely to impact a range of jobs, particularly those that involve repetitive or low-level tasks that can be automated. Some examples of jobs that may be impacted the most include:

• Customer-service representatives: ChatGPT can automate many customer service tasks, such as answering common questions or directing customers to the appropriate department.

• Data-entry clerks: AI tools can be used to scan and input data, reducing the need for manual data-entry clerks.

• Factory workers: AI-powered robots can perform tasks such as assembly-line work, reducing the need for human workers.

• Drivers: The use of self-driving cars and trucks may impact the job market for drivers in the coming years.

• Financial analysts: AI tools can analyze financial data and identify patterns, potentially reducing the need for human financial analysts.

• Retail salespeople: The rise of e-commerce and automated checkout systems may reduce the need for human retail salespeople.

• Administrative assistants: AI tools can be used to automate tasks such as scheduling appointments, managing email, and organizing files, reducing the need for human administrative assistants.

It’s important to note that the impact of AI on these jobs may vary depending on the industry, location, and other factors. While AI may automate some tasks, it may also create new job opportunities in areas such as data analysis, AI development and maintenance, and other specialized roles.

Write a haiku about how AI might change the way people work.

Machines learn and grow.
Work becomes more efficient.
Humans thrive with ease.

“She gives them a start, and then they have to finish it; they use Python or whatever to finish it,” Loper explained. “Now, she’s letting them use ChatGPT, and they’re finishing it in seconds. And it’s very accurate, very fast. She’s excited about that. That’s an example where ChatGPT uses large language learning to help it finish something that you started without you giving it much guidance at all, other than the start of the program.”

Loper noted that ChatGPT also gives different answers to questions based on who’s asking and in what way.

“The algorithm, for whatever reason, is drawing on what it thinks is ideal, but your past references influence the way that it searches. The type of question you ask generates a certain type of format and answer. So if you’re asking a business question, you get an answer in a business format. If you’re asking a question for a literary magazine, you get a different format.”

And that raises issues with academic plagiarism, Loper noted, because professors can no longer throw a chunk of a student’s work into Google to get a definite take on whether something was lifted, verbatim, from another source.

He has experimented with generating presentations from ChatGPT based on a series of prompts, and recognizes the ramifications for students. “It was logically laid out and put in a format that, if a student gave it to me, I would say, ‘damn, that’s good. You really learned this material.’”

When it comes to cracking down on plagiarism, Wilson added, “we might have to abandon ship on that in a way, because it’s not so much about being original anymore as being creative in your inquiry and critical in your understanding of it.”

Wilson called up other AI tools as well during his talk with BusinessWest, from Butternut AI, which can build a website in 20 seconds, to Pictory AI, which generates videos, to Wondercraft AI, which asks for discussion prompts and will generate a full podcast, featuring multiple voices.

“I teach a business-analytics class, where it was all research, research, research. I don’t think it’s about research anymore,” he said of the way AI will affect academia. “I think it’s about asking the right questions. It’s about the right inquiry. It may not be about writing anymore. It may be about editing and getting a draft from the AI expert and then adjusting it. The amount of content that can be created is staggering.”

Even classroom lectures can benefit, he added. “I can put in a few prompts, and it generates an entire lecture. I can go in and change the text, which will then be re-narrated through AI. Suddenly, all my content is better organized.”

Amid all these implications is the compelling idea that AI will only get sharper.

James Wilson

James Wilson

“We’ve all gotten used to Siri, and we’ve all gotten used to Google, but now you’re going to have this super-intelligent, conversational assistant with you,” Wilson said.

Loper added that these discussions are no longer theoretical. He noted that speakers at the Davos World Economic Forum, among others, have been thinking seriously about what types of work are going to be replaced by artificial intelligence and what careers will continue to be dominated by human beings, with their unique sensing and critical skills.

“Human beings aren’t going away any time soon, but we’re going to have a level of augmentation that we’ve never experienced, and we don’t know how to work with it yet. It’s so new,” he added. “James and I are playing with ChatGPT, and we’re kind of in awe of it, but we’re just skimming the surface compared to some of the ways people are using it. It’s just amazing.”

Added Wilson, “if you try to imagine this in a much smaller sense, it’s like when the smartphone came out — how did that change business? Texting and emailing and video chat reconfigured the way things are done, but in a smaller sense.”

Loper agreed. “This is much bigger than anything like that.”

 

Risk and Reward

Przemyslaw Grabowicz, a computer scientist in the College of Information and Computer Science at UMass Amherst, is heading up a research initiative called EQUATE (which stands for equity, accountability, trust, and explainability), which is currently developing a coordinated response to the Biden administration’s request for public comment on its AI Accountability Policy.

“As a computer scientist, I believe technology can make our lives better, maybe in some senses easier,” he told BusinessWest. “But I think there’s a risk that, if we step into new technologies too quickly, then society may develop a distrust for new technology that may, in the end, slow down developments.”

The National Telecommunications and Information Administration (NTIA), a Commerce Department agency that advises the White House on telecommunications and information policy, is studying whether there are measures that could be implemented assure that AI systems are “legal, effective, ethical, safe, and otherwise trustworthy.”

“Responsible AI systems could bring enormous benefits, but only if we address their potential consequences and harms,” NTIA Administrator Alan Davidson told Reuters. “For these systems to reach their full potential, companies and consumers need to be able to trust them.”

In crafting accountability policies, Grabowicz said, leaders in all areas of life need to think carefully about the consequences of technology development and ways in which profits from this development will be converted into long-term societal gain rather than short-term profits. If not, such technology may contribute to the growth of misinformation and polarization.

“As a society, nobody wants these kinds of consequences, but if corporations focus on short-term financial gain, they may not consider the potential harmful consequences of technology being used in a way that it wasn’t meant to when it was developed.”

Such questions, Bean noted, will be further accelerated by advances in other technologies, especially robotics. “We are rapidly approaching the day when there will be free-standing robots in our lives who are able to think, make decisions, and interact with the world around them.”

In terms of security, he went on, it is hard to quantify the threat. “With Microsoft’s new tool VALL-E, which can mimic a human voice with a sample size as small as three seconds; deepfakes being able to be produced in minutes by anyone with basic computer skills; and more and more data being available to be mined, we are going to need to rethink security.

“While it is possible to imagine how technology will respond to meet these threats, the risk to businesses is the gap that exists in between the threats coming online and the response being available and adopted,” he added. “A lot of businesses are likely to face real threats in that gap — not to mention physical security, things like hacking a moving vehicle or sending a robot to conduct a robbery.”

In short, Bean said, “while there is much to look forward to, there are certainly many threats that will need to be understood and addressed.”

Meanwhile, artificial intelligence continues to evolve — in ways we may not even see coming.

Features Special Coverage

The Sky’s the Limit

new Zeiss projector

[email protected]

 

For a few minutes on April 28, if you were looking for a gaggle of local lawmakers and Springfield Museums board members, you’d have to look beyond earth, because they were traveling through space.

At least, they felt like they were.

That’s the idea, anyway, and it’s becoming reality thanks to the addition of a state-of-the-art Zeiss Velvet full-dome projector in the Seymour Planetarium, which will provide a fully immersive, 3D experience for visitors to the Springfield Science Museum. The planetarium opened to the public with the new system on April 29, the day after legislators and museum supporters got a tour.

“Our new projector creates an incredibly immersive experience,” said Jenny Powers, director of the Science Museum. “We hope that even more in-depth learning will happen when our visitors feel that they are traveling through part of our universe.”

The planetarium’s venerable Korkosz star ball — in continuous operation since 1937 — is not being replaced; in fact, it works in tandem with the Zeiss projector to create a more detailed, realistic virtual journey through the cosmos.

Meanwhile, just down the hall from the planetarium, a newly upgraded, interactive International Space Station exhibit will provide visitors with a better understanding of what it takes (and what it’s like) to fly among the stars, living and working in outer space for months on end. That improved exhibit also opened on April 29.

“In addition to the educational value of these improvements for schools and workforce development, the dynamic additions to the Science Museum will help drive tourism and generate critical economic development for the region.”

Taken together, these improvements — and others throughout the Science Museum — represent a $750,000 investment made possible through private donations as well as support from the Massachusetts Office of Travel and Tourism and a partnership with the National Aeronautics and Space Administration under a federal earmark sponsored by U.S. Sens. Edward Markey and Elizabeth Warren.

Kay Simpson, president and CEO of the Springfield Museums, said these projects are major steps toward the goal of making the museums the premier STEM learning center of the region.

“Today is historic,” she told the gathered guests the day before the new exhibits opened. “The story starts back in 1934 to 1937, when the Korkosz brothers of Chicopee made a star-ball projector by hand for the Seymour Planetarium. And they did this because it was the Depression and the museum could not afford a state-of-the-art Zeiss projection system. That being said, this star-ball projector was a marvel of innovation and invention. And it entertained such celebrities as movie star Clark Gable, who actually saw a live show in the planetarium in 1939.”

Fast-forward to 2022, and the museum was still using what had become the oldest operating star ball, not just in the country, but in the world, she added.

“So we’re very, very proud of our antique star ball, but we knew that we could do so much more to teach children and families about the wonders of the universe and really provide high-quality STEM learning experiences for students,” Simpson said. “So we’re fortunate that we were able to receive funding through federal and state earmarks so we could finally purchase the state-of-the-art Zeiss projector that we could not afford back in 1934. We have come full circle, and we are so excited about what is happening.”

 

The Final Frontier

In 2018, Simpson explained, the Springfield Museums launched its Evolution Campaign, which was designed to make the Science Museum a 21st-century, state-of-the-art attraction.

“In addition to the educational value of these improvements for schools and workforce development, the dynamic additions to the Science Museum will help drive tourism and generate critical economic development for the region,” she said.

Simpson emphasized the public and private support for the project, which has drawn on state and federal earmarks and leveraged funding from private foundations and individuals as well.

“So, needless to say, this is just an incredible moment for the Science Museum and a major investment in amplifying our importance as an educational resource for students and also a must-see tourist attraction. And I think we are really doing great work on both fronts.

opening of the upgraded planetarium

Kay Simpson celebrates the opening of the upgraded planetarium alongside (from left) state Rep. Carlos Gonzalez, state Sen. Jake Oliveira, and Darryl Williams from the office of state Rep. Bud Williams.

“We all know that the education for our children is essential for workforce development,” she added. “We hear a lot about educational equity. Museums are playing a role in all of that. And tourism, as we all know, is a major economic driver in Western Massachusetts.”

State Rep. Carlos Gonzalez agreed. “We know the importance of tourism; we know the importance of these destinations,” he said. “Having these locations to bring people from across the world to visit is so critical and important. But also, for the community and city of Springfield to come and embrace the educational opportunities that they have here is so great.”

State Sen. Jake Oliveira agreed. “Tourism is our third-largest industry, and it is so important for the Pioneer Valley, and the Springfield Museums have played such a critical role in that.”

He added that he was pleased to attend the legislative visit as someone who has always loved outer space. In fact, he recalled visiting the Springfield Museums as a child, taking in the space exhibits, and dreaming of one day being an astronaut.

“That dream ended very quickly when I realized I’m afraid of heights, small places, and fires. So that dream ended very quickly,” Oliveira said. “But I’m so glad that so many families can explore the opportunities of space that we have here at the Springfield Museums — and going into a planetarium that can actually project the images of the Webb Space Telescope, which are some of the most beautiful images of our galaxy and beyond that we can see.”

Powers emphasized the potential the Seymour Planetarium will have in creating customized programs for local teachers and students.

“There are two different ways that we’re going to be able to serve schools,” she said. “First of all, the planetarium shows have previews, and we’ve been able to embed them on our website so teachers can see them in advance and match the content of the show to what they need to teach their children. That’s really important.”

“The planetarium shows have previews, and we’ve been able to embed them on our website so teachers can see them in advance and match the content of the show to what they need to teach their children.”

In addition, Kevin Kopchynski, STEM curator for the Springfield Museums, can create custom shows for students, Powers explained.

“So if a teacher comes in from any level, from kindergarten up through college, and has a particular thing they need to focus on, Kevin can make them a show about that. It’s something that’s highly customizable.”

Also, for the first time ever, the planetarium will offer Spanish-language planetarium shows.

“We can do almost any kind of representation that we want to using this system,” Powers said. “The modern planetarium shows offer us such a greater diversity of people than the old ones do. That’s one way we can serve not only schools, but all of our visitors. We’re incredibly excited about that.

 

The Next Generation

Darryl Williams, district director for state Rep. Bud Williams, spoke at the legislative event and, like Oliveira, recalled fond early memories of the Science Museum.

“This is my favorite museum here in Springfield. I grew up going to this museum every summer; my parents made sure that we came here,” he said, noting that his parents also bought him a telescope to gaze at Mars and Venus and myriad constellations — and that he was inspired by learning about the accomplishments of scientists during his museum visits.

“I really enjoyed it, and I look forward to many, many more years,” he said, “and I look forward showing my grandkids this one day.”

That’s the kind of legacy the Springfield Science Museum and its Seymour Planetarium has cultivated for generations, and will continue to cultivate — only now, in much sharper detail.

Banking and Financial Services Special Coverage

Marking a Milestone

The five partners at Meyers Brothers Kalicka

The five partners at Meyers Brothers Kalicka: from left, Jim Krupienski, Kristi Reale, Howard Cheney, Rudy D’Agostino, and Kristina Drzal Houghton.

It’s called the ‘Founders Room.’

This is a small conference room at Holyoke-based Meyers Brothers Kalicka featuring a table that can comfortably seat six or seven people, which makes it a popular spot for smaller meetings and an attractive alternative to the cavernous main conference room, which can host more than 40.

There are a few other gathering spots at this accounting firm, but this one is unique because it pays homage to those who were there at the beginning — and in the decades that followed — for both Meyers Brothers and Joseph Kalicka and Co., two accounting firms that started the same year, 1948, and came together in a consequential merger in 2004 that created the firm known to most by the letters MBK.

The Founders Room takes on a little more importance this year as the firm celebrates a milestone — its 75th anniversary. As it does so, it looks back at the important work of the three Meyers brothers who went into business together — Ben, Raymond, and Maurice (there’s a photo of them on the wall in the Founders Room) — and Joseph Kalicka, founder of the firm that took his name (there’s a photo of him with former Massachusetts Gov. Michael Dukakis).

But the present and the future are the dominant topics of conversation on this occasion, and there was much to discuss as we gathered thoughts from the five partners now setting a course for the firm — Howard Cheney, Rudy D’Agostino, Kristina Drzal Houghton, James Krupienski, and Kristi Reale — as well as David Kalicka, partner emeritus.

Collectively, they said the tenets put in place by the founders of both firms in 1948 — everything from a laser focus on customer service to a tradition of innovation and an emphasis on anticipating what the future might bring (and being ready for it) — are still serving MBK well as it copes with an onslaught of change coming from every direction.

“I’ve always felt that the strength of our firm is the people here. It’s a collaborative effort. People work really well together; we’ve got a lot of smart people who work hard. From the top down and the bottom up, everybody works as a team.”

This change involves everything from technology and how it is used to better serve both the company and its clients to creating a workplace that recognizes emerging needs and enables several generations of employees to work effectively — work that was in some ways impacted by, and accelerated by, the pandemic and the many ways in which it impacted the workplace.

For this issue and its focus on banking and financial services, BusinessWest talked with MBK’s partners about the past 75 years, but mostly about what will come next — for both the firm and the industry.

 

Addition by … Addition

It was in early 2003 that talks began about merging Meyers Brothers and Joseph Kalicka and Co., two firms that were in ‘friendly competition’ — a phrase heard early and often — for more than a half-century and had a lot of things in common.

Looking back on those days, Drzal Houghton, who joined Meyers Brothers in 1995, said that, while the firms were operating in many of the same spaces, or sectors of the business community, they had different niches. Also, Meyers Brothers had a benefits-consulting business as well as a wealth-management business. So a merger made sense on many levels.

“Both firms had a lot of clients in the medical field, but Meyers Brothers had a lot of clients in the nonprofit industry, so there was a lot of summer work,” she explained. “Whereas, Joseph Kalicka and Co. didn’t have as much summer work, so that was a good fit. Meanwhile, Joseph Kalicka and Co. had a lot of work in the construction and real-estate industries, so it was just clear that we would be stronger together.”

Kalicka agreed. “We decided that it had been 50 years since we’ve been competing against each other and we’d both do better if we merged,” he explained. “It’s worked great; it’s helped us to survive different challenges. We’ve been around for a long time and have been approached by several bigger firms to merge and have turned them down.”

D’Agostino, who joined the Kalicka firm in 1995, noted that there were several young partners with that firm at the time, a core of leadership that appealed to those at Meyers Brothers and made a merger even more attractive.

“The opportunity to make the firm stronger, work on some bigger accounts, and have a good nucleus of young partners — those were all driving forces in the merger,” he noted. “And the culture was very similar.”

The firm that emerged from that merger is now the largest accounting firm based in Western Mass., with more than 60 employees. And that size brings with it several advantages, said the partners, including the ability to attract young talent, a challenge that has only grown in size and scope in recent years as competition for talent grows and the need for young leaders to replace retiring Baby Boomers increases.

MBK serves individuals, privately held businesses, family and independent businesses, and not-for-profit organizations in Western Mass. and well beyond. Services include taxation, accounting, auditing, and business-advisory work. The client list is deep and diverse, and it reflects the many business sectors served and the niches the company has developed. That client list includes Peter Pan Bus Lines, the Springfield Thunderbirds, the construction firm Fontaine Bros., the nonprofit agencies Square One and Mental Health Assoc., and small to mid-sized businesses such as New England Dermatology and Tyler Equipment Corp.

Partners Kristi Reale and Jim Krupienski

Partners Kristi Reale and Jim Krupienski, seen here in MBK’s Founders Room, say the firm has priorities for the future, but especially the need to develop the next generation of leadership.

As they talked about what makes MBK different, and successful, the partners used different words and phrases, but essentially said it comes to down to people — those at all levels of the organization.

“I’ve always felt that the strength of our firm is the people here,” Cheney said. “It’s a collaborative effort. People work really well together; we’ve got a lot of smart people who work hard. From the top down and the bottom up, everybody works as a team.”

Drzal Houghton agreed. “We believe here that it’s family first,” she said. “Our clients think of us as family, and I think it’s just that whole feeling … the clients feel it, the employees feel it. And it really makes us different — we care about every member of our team and every client, like family.”

As they look ahead, the partners again spoke with one voice as they talked about the priorities moving forward and what will be needed for this firm to thrive for another 75 years.

Remaining an independent firm at a time when mergers remain the order of the day and the partners field calls from private-equity firms about acquisition on a regular basis is an important goal — and also a major challenge, said those we spoke with.

“We’d like to remain independent; it’s a tough fight to stay independent, but it’s worth it because it benefits the clients,” D’Agostino said. “We make the decisions here, the philosophy that the client comes first — we can keep that. We all have to follow the same regulations, but we like to make sure we are doing things responsibly and really know our clients.”

Drzal Houghton agreed. “We definitely want to stay independent,” she said. “In the industry, there have been a lot of mergers; a lot of private equity is trying to buy firms, but we have worked very hard to be independent, and we want to give that opportunity to our rising stars.”

 

Crunching the Numbers

MBK’s partners told BusinessWest that, years ago, the firm’s leadership team would conduct an annual two-day retreat to discuss matters and set in place a strategic plan for the future.

Now, they stage four- to five-hour strategy sessions every six to seven weeks. The shorter, more frequent sessions are ultimately more productive — people are tired and less effective at the end of the second day of a retreat, they noted — and follow-up and accountability are more manageable. Meanwhile, change is coming at such a constant and profound rate that more frequent strategy meetings with shorter agendas are certainly necessary.

“We’re maintaining the momentum and holding ourselves more accountable,” said Krupienski, adding that items for discussion include everything from staffing to succession planning; from IT conversions to client services and client development.

Staffing is certainly a common agenda item, and there are layers to this issue, said those we spoke with, adding that these include everything from attracting and retaining talent to creating policies for remote work.

“We definitely want to stay independent. In the industry, there have been a lot of mergers; a lot of private equity is trying to buy firms, but we have worked very hard to be independent, and we want to give that opportunity to our rising stars.”

“A major issue with all businesses, and especially accounting firms, over the past few years has been staffing — staff costs, recruiting staff, and maintaining staff have all been significant concerns within this industry,” said D’Agostino, adding that there are some issues unique to the accounting sector, such as the compression of work during tax season and a reluctance on the part of many younger workers to “want to work the kinds of hours the previous generations have.”

“So we need to adapt to that,” he said, adding quickly that this is one of the many reasons why firms need to embrace technology — especially the technology that can handle some of the more mundane accounting tasks and thus enable professionals in the industry to focus more on consulting and advising clients.

“A lot of the bigger firms are embracing artificial intelligence,” said Reale. “We’re not there yet, but we should look at it and determine if there is anything that AI can help us with.”

Elaborating, she said that, while there is concern in some sectors about AI and its potential for eliminating jobs by doing work that humans can do (see related story on page 32), forward-looking accounting firms need to focus on its potential to create efficiencies and free up professionals to serve clients in different ways.

“AI is not going to be able to have meaningful discussions with a client and help grow its business,” she explained, adding that, increasingly, clients are looking for such consulting services — everything from contracts to mergers and acquisitions — from their accounting firm.

To provide these services effectively, firms need a pipeline of talent, said the partners we spoke with, adding that maintaining such a pipeline has become more difficult in recent years, and for a number of reasons, some of them amplified by the pandemic.

Indeed, Krupienski noted that, years ago, local and regional firms might have had a leg up when it came to the graduates of local colleges and their accounting programs, but now, those same individuals are fielding offers from firms on the other side of the country offering remote work opportunities at wages higher than those traditionally offered in Western Mass.

And that’s one of many challenges this firm and others in the region face as they try to recruit and maintain talent, said D’Agostino, adding that the firm generally likes to hire people with three to five years of experience, but there are simply fewer people with that background available to hire in this market.

Thus, the firm is hiring more individuals out of college, training them, and hoping to hang on to them when they have that three to five years of experience.

 

Then and Now

As they talked about what’s changed in the industry and for this firm, and what hasn’t, the partners we spoke with started with the later.

And Krupienski offered the obligatory “death and taxes.”

That was his way of saying that many of the services — basic and complex — have remained the same over the past 75 years. How they are provided, and sometimes when … well, that’s a different story.

This firm has been essentially paperless for years, said Reale, noting also that the phone has been replaced by email, which has, to a large degree, been replaced by the text, which can come at all hours of the day or night. And, for the most part, it needs to be answered soon after it’s received.

The midnight or 5 a.m. text comprises just one of the many changes that have taken place within the industry, said the partners, adding that many significant changes have also come in the workplace.

Elaborating, they said the younger generations now dominating workplaces like MBK have different needs and priorities than those that preceded them, and firms that want to be successful must acknowledge this and respond accordingly.

And flexible schedules are just part of the equation, said D’Agostino, adding that these generations place a premium on work-life balance and how to achieve that balance.

As an example, he recalled a few younger team members departing at 5:15 p.m. during the height of tax season to go to spinning class, something those in his generation wouldn’t think about doing.

But beyond a need to go to the gym when they need to go the gym, these generations want different things from their work, and they want them more quickly than previous generations, he went on.

“They want diversity in their work situation,” D’Agostino said. “They don’t want to just do a tax return; they want to do consulting work, they want to do something above and beyond that, they want to do things that are interesting to them, and they want challenges.

“In order for this firm to continue to survive, we have to be flexible and accommodate the next generation,” he went on. “That’s what every firm is dealing with; I’m resistant to change, but things have to change, because this is the next generation of leadership here, and this is how they operate.”

Meanwhile, another change that has taken place at MBK is a greater focus on giving back to the community and getting involved with its many nonprofits and causes, said Reale, who couldn’t speak to how things were 75 years ago, but can point to a dramatic change over the 23 years she has been with the firm.

“Twenty years ago, we would do one or two charity days,” she recalled. “And now, every other Friday, there’s a specific dress-down for charity, and some of our team members pick a special organization each month, and we do something for the community each month, whether it’s a service, or stuff the bus, or bringing in toys for the holidays, or providing needed items for the homeless … as a firm, we’re much more involved.”

As an example, she cited work involving an employee who was born in Ukraine and whose family was still in that country when the war with Russia started.

“When that war began, they needed certain things,” she recalled, adding that a local church put out a call for items, and the firm answered that call. Indeed, clothing and other items were donated by employees and clients alike over several days during tax season.

“You couldn’t walk in our lobby; they took three truckloads of items to that church,” she went on. “And that really hit home because it affected one of our team members.”

This heightened involvement in the community is important to the younger team members at MBK, said D’Agostino, and it’s one of the many cultural traits that will aid efforts to recruit and retain talent.

“They want to feel that the firm is behind certain community activities and certain charities because that’s important to them beyond the work environment,” he said. “Usually, it’s one of the staff people that takes the lead on these initiatives, and they really do enjoy it.”

 

Bottom Line

The photos along the walls in the Founders Room generally speak to another time. Indeed, most of those in the pictures have passed away, and the black-and-white images are stark reminders of just how much technology has advanced and the world has changed.

Still, the partners we spoke with said that, when it comes to the business of accounting and auditing, what truly matters most hasn’t changed since 1948, and it won’t change. This would be the matter of working closely with clients to handle their needs and help them set a course for success. And the ability to do this, as stated earlier, comes down to having people who care.

This has always been the main ingredient in the success formula, and as MBK looks forward to the next 75 years, it isn’t about to change that recipe.

Special Coverage Women in Businesss

From the Grounds Up

Hayley Procon

Hayley Procon entered college with the goal of one day getting into broadcast journalism.

In fact, her ambition was to be the “next Erin Andrews,” as she put it, referencing the well-known sideline reporter for FOX on its NFL broadcasts.

“I loved baseball, and I still love baseball; I just wanted to be on the sideline for the Red Sox,” she told BusinessWest, adding that it wasn’t long after arriving at Suffolk University in Boston that she realized that this wasn’t a realistic, or even desirable, goal.

And upon transferring to Springfield College, she would set a new goal — to be her own boss.

“I definitely didn’t want to work for someone else,” she explained, with a note of extreme confidence in her voice. “I didn’t want to put in the work and put in the effort and see someone else basically reap the benefits; I don’t want to work hard for someone else’s success.”

She kept pursuing that goal and made it reality in what would be called a joint venture with her mother, Kristen Procon. Together, they acquired an established business, Common Grounds, a coffee shop on busy Boston Road in Wilbraham, while she was still in college — a venture for which she would win the Spirit Award from the Harold Grinspoon Foundation.

“I definitely didn’t want to work for someone else. I didn’t want to put in the work and put in the effort and see someone else basically reap the benefits; I don’t want to work hard for someone else’s success.”

Together, the partners made a few subtle changes, building on an existing foundation, and have built on that success story. While doing so, though, they have taken things to a different level, becoming serial entrepreneurs with the opening of Aura Day Spa in Ludlow, a new venture they have taken from the ground up — as opposed to the grounds up with the coffee shop.

As she talked about these ventures, Procon used many of the words and phrases summoned by others profiled over the years in BusinessWest’s Women in Business sections. She said her work has been fun and rewarding, but also challenging and, at times, a little frightening.

In the end, though, she has no second thoughts about the entrepreneurial path she has chosen because she’s ultimately doing what she set out to do back in college — put her name over the door, figuratively if not literally, and sign the front of the paycheck, not the back.

“I really enjoy it,” she said of the entrepreneur’s life. “There are some days when I wish I did the 9-to-5 and went to work for someone else, but I don’t think I would have been happy in the long run.”

 

Bean Entrepreneurial

Procon told BusinessWest that she’d been coming to Common Grounds, a popular spot in the back of a large office and retail plaza on Boston Road, when she was in high school.

The business came onto the market in September 2020 — yes, the height of the pandemic — and, despite the many challenges facing all businesses at that time, but especially those in the broad hospitality sector, Hayley and her mother decided to take the plunge.

Haley Procon and her business partner and mother, Kristen Procon

Haley Procon and her business partner and mother, Kristen Procon, have become true serial entrepreneurs, starting with Common Grounds and then opening Aura Day Spa.

“It was COVID, and everything was still pretty weird,” she recalled, using that word to sum up a time when many consumers were still hunkering down, college students like herself (she was just starting her senior year) were mostly taking courses remotely, and those in hospitality were managing day to day. “We found out it was for sale, we walked in, we sat down with the owner, and we bought it a month later.”

As noted earlier, the two partners took the existing, and fairly successful, business and made some minor but important tweaks, including adjustments to the menu, changing some furniture, extending the hours of operation, and, perhaps most importantly, opening on Sundays.

“Sunday is a good coffee day, a good breakfast day,” Procon said. “But overall, this place has been running great, and we wanted to keep the same vibe; we have a lot of great regulars, and we have great work-of-mouth.”

She said the business draws heavily from the plaza it’s located in, as well as the massive Post Office Park, home to a YMCA and dozens of businesses large and small, just down the street.

While she’s managing her own business, this is certainly not what she was thinking about when she was in college and planning and plotting to work for herself one day — and soon.

“I never thought I’d own a coffee shop … I’ve never worked with coffee before, and I figured, ‘how hard can it be?’” Procon asked rhetorically, before answering the question by saying that every business, even an existing one with a core of loyal customers, comes with a complete set of challenges.

“I just loved the idea of having a spa and building from scratch. My hobby is building; I like taking things from the ground up and just expanding from there. Seeing it from start to finish is something I really wanted to do.”

She said the partners split up the duties of running the business, with her mother handling most of the accounting and bookkeeping responsibilities while she tackles marketing, social media, and many of the day-to-day operations.

It’s a juggling act that was taken to a much higher plane when the two decided to double down, if you will, and take entrepreneurial plunge, this time with a new business, a spa they opened in Ludlow last September called Aura Day Spa.

Unlike Common Grounds, this was something that she aspired to do and has been thinking about for some time now.

“A spa has always been a dream of mine,” she said. “And when we realized how well we did with this place [Common Grounds] and how well we worked together, we kind of looked at each other and said, ‘let’s try to open a spa.’

“Neither one of us is in the cosmetology industry; we don’t do any of the services,” she went on. “But I just loved the idea of having a spa and building from scratch. My hobby is building; I like taking things from the ground up and just expanding from there. Seeing it from start to finish is something I really wanted to do.”

Having a dream and making it a reality are two different things, she acknowledged, adding that she did extensive research into everything from where her spa concept might work (Ludlow was quickly identified as a community in need of such a facility) to what types of services should be offered.

“I was all over the internet looking at spas; I went around here looking at spas, and just pieced together how ours would run,” she told BusinessWest. “We have no experience in the industry, but we did our homework, and here we are.”

That due diligence led to a former dance studio on Holyoke Street that the partners gutted and converted to a facility offering everything from facials to massage; body contouring to a sauna.

The venture is off to a solid start that Procon credits to hiring the right people to provide those services, some aggressive efforts to get the word out about the facility, and continued work researching the industry with an eye toward best practices and the best avenues for achieving results.

“I’m always looking at other places — East Coast, West Coast, just seeing what other places are doing and how to stay up to date in the industry and what we can add,” she said. “I just like to stay on top of all that and find new ways to bring people and add more services.”

Procon dares to ponder where this venture might go next and perhaps the possibility of opening several Aura spas. For now, though, she and her mother have their hands more than full managing these two businesses, as well as the ups and downs and emotional swings that are part of parcel to being business owners.

“It’s a grind,” she said, borrowing another term, sort of, from her coffee-shop business. “I love the idea of being a business owner, and everything falls on you at that point; I just knew that this is exactly what I wanted.

“I realize that the more I put into it, the more I’ll get out of it,” she went on. “I’m excited to get to that point — I know it will take a few years, but we’ll get there.”

 

Skin in the Game

When asked about the path she’s chosen and what she likes about being an entrepreneur, Procon said this life offers her everything she wanted and expected. Well, sort of.

“I like the freedom that it offers,” she explained. “I have very little right now — I’m tied to both of these places for quite a long time, but just being able to show people what we did and what we started and what our goals are, it’s really rewarding, knowing that I’m in here most mornings at 5:30 and then go over to the spa. Some people call me crazy, but it’s very rewarding.”

It is certainly that, and the woman who wanted to be the next Erin Andrews found something much better.