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Business Talk Podcast

We are excited to announce that BusinessWest has launched a new podcast series, BusinessTalk. Each episode will feature in-depth interviews and discussions with local industry leaders, providing thoughtful perspectives on the Western Massachuetts economy and the many business ventures that keep it running during these challenging times.

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Episode 195: January 8, 2024

Joe talks to Frank Borrelli, chair of AIC’s introduction of a new Division of Arts, Media, and Design

Colleges are always looking to meet the evolving demands of the workplace, which is part of the broad strategic plan at American International College known as AIC Reimagined. One such evolution is AIC’s introduction of a new Division of Arts, Media, and Design, which aims to help an increasingly entrepreneurial generation of young people interested in these fast-moving fields to access hands-on skills and industry connections. On the next episode of BusinessTalk, Frank Borrelli, who chairs the new division, talks to BusinessWest Editor Joe Bednar about this expanded curriculum and, more broadly, how academia needs to respond to rapidly changing career needs and a student body that increasingly prioritizes the value proposition of a college education. It’s must listening, so tune in to BusinessTalk, a podcast presented by BusinessWest and sponsored by PeoplesBank.

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Daily News

HOLYOKE — Today, American International College (AIC) will sign an articulation agreement with Holyoke  Community College (HCC), establishing an academic relationship between the community college and the four-year institution.

The agreement between AIC and HCC allows academic programs that enhance the transition of HCC graduates, and promotes a smooth transfer to AIC, offering time and cost savings for students by recognizing the coursework pursued at the community college and demonstrates the ongoing commitment by ensuring that educational pathways are created for all those who wish to consider a degree in higher education.

At AIC, the program is referred to as Direct Connect. Direct Connect students can earn up to $18,000 in financial gift aid, not loans, before being evaluated for additional need-based aid and allows students to study and major in their area of interest while attending their community college.

Cannabis

Extracting a Workforce

Susanne Swanker

Susanne Swanker says cannabis programs at AIC are being constantly reviewed and updated to remain current and relevant

 

The cannabis industry — and workforce — has come a long way in just a few years, Jeff Hayden says.

“What I think is really crucial, and what we’re trying to emphasize to job seekers, is that this is a business. This is not like going to somebody’s basement and growing a couple of plants. We’re talking about a multi-million-dollar investment for some of these companies,” said Hayden, vice president of Business and Community Services at Holyoke Community College (HCC).

In that city alone, for instance, entire mill buildings have been renovated and brought back to life, bringing jobs to the community and tax dollars to city coffers, he noted.

“This is a business where they’re generating private investment, creating new jobs, and they’re also generating tax revenue. It’s been a win for Holyoke in terms of the amount of growth that’s been stimulated.”

To keep the momentum going, these new companies need employees, which is why HCC launched its Cannabis Education Center in 2020, a series of non-credit courses, in conjunction with the Cannabis Community Care and Research Network, that provide skilled workforce training to prepare participants for a career in the cannabis industry. By this spring, 120 people will have completed the core program, and many will have begun or completed another career-specific track (more on that later).

The conversation about a cannabis training program at HCC began when legal adult-use cannabis was still being debated in the Bay State. If that came to pass, Hayden and others expected, significant workforce needs would follow. And that has proven to be true.

“This is not like going to somebody’s basement and growing a couple of plants. We’re talking about a multi-million-dollar investment for some of these companies.”

Similar discussions were happening at American International College (AIC) when adult-use cannabis was legalized, which is why it launched, also in 2020, a graduate-level program in cannabis science and commerce, the first of its kind in Western Mass.

The 30-credit program is designed for individuals interested in a career in the cannabis industry and provides students with an understanding of the science, business, and legal issues associated with the cannabis industry. The program offers education in the areas of basic science, including chemistry, horticulture, cultivation, uses, and delivery systems; business management, marketing, and operations; and federal and state laws and policies.

The first cohort of the program graduated in August, said Susanne Swanker, dean of the School of Business, Arts and Sciences at AIC, and they are now being surveyed to get a sense of where they are working in the cannabis industry.

“We’ll use that information to help us make changes as necessary to the curriculum,” she told BusinessWest. “We’re only in our second year now, but over the next few months, we’ll be reviewing the program for fresh content, updating materials, and ensuring currency and relevancy in the field, making sure we’re covering the topics and content needed.”

Jeff Hayden

Jeff Hayden says that, to continue growing, the cannabis industry in the region will need a solid pipeline of qualified workers.

Last fall, AIC introduced another cannabis-education track, an undergraduate certificate program called Micro Emerging Markets: Cannabis, which offers three business courses in rotation: “Cannabis Entrepreneurship,” “Cannabis Business Operations,” and “Law and Ethics of Cannabis” — again, with the goal of channeling a pipeline of skilled workers into a fast-growing industry at a time when all sectors are struggling to secure and retain employees.

“We’re in the process of adding some additional courses,” Swanker said, including a broad overview of the history and culture of cannabis, which could be a popular general-education course. “I think we have a lot of interest from our students in that. So that’s an option.”

Five-plus years after legalization in Massachusetts, the popularity of the cannabis industry is no longer in doubt, more than justifying the decisions by HCC and AIC to add some educational fuel to the workforce.

 

Knowledge Blooms

Hayden explained the thinking behind the Cannabis Education Center and its multiple tracks.

“Essentially, because this was new to Massachusetts, we tried to design a process to inform people about some of the fundamentals in relation to the industry itself, so we developed a module called the core program, and we ask every participant to go through the core program,” he said.

“We’re finding many of the students enrolled in the program are already in the field working, and they’re coming to us with information and knowledge. The discussion in the classroom is that much more enriching because of the prior experience they’re bringing.”

That program requires two eight-hour Saturday sessions. Beyond that are four separate, occupation-specific tracks, typically three all-day Saturday sessions, to train for a specific area of the cannabis workforce: patient services associate (what’s commonly known as a ‘budtender’), who works directly with customers on both adult and medical use; cultivation assistant, who helps in all areas of the grow operation and requires knowledge of plant biology, soils, hydroponics, plant health, nutrition, harvesting, trimming, inventory tracking, and managing plant waste; extraction technician, who learns how to safely extract useful molecular components from cannabis and hemp; and culinary assistant, who is responsible for cooking, baking, and infusing cannabis- or hemp-based products with extracts.

“We’re in the process of creating a fifth track designed for entrepreneurs,” added Hayden, who noted that the center focuses on five key pillars: community education; social-equity training; occupational training; custom contract training to cannabis businesses, including communication, leadership, and mentorship skills; and developing different trainings that would be useful for the industry.

Scholarships are available, and each job-training program is followed immediately by an internship period with a licensed cannabis industry employer. The center has helped place graduates in full-time jobs as well, at companies like GTI, Trulieve, and Analytic Labs, and some companies have engaged directly with HCC about the kinds of skills they need.

AIC relies on industry professionals as well, as adjunct instructors to complement the college’s own business professors.

“From the onset, the program has been a collaboration of full-time faculty in business working with individuals in the field, people who own their own business as well as individuals that are working in larger operations in different parts of the country,” Swanker said. “They work together to inform the current content, what needs to be covered, and develop the curriculum.”

This professional input from outside AIC is key, she added. “They’re the ones who are experts in the cannabis field, and the ones constantly helping us update materials and discussions. Also, we’re finding many of the students enrolled in the program are already in the field working, and they’re coming to us with information and knowledge. The discussion in the classroom is that much more enriching because of the prior experience they’re bringing.”

AIC leaders were quick to recognize the coming workforce needs in cannabis when the college developed its programs, Swanker said, and also found the Cannabis Control Commission’s focus on diversity and social equity to be appealing as well. “That’s something that speaks to us as an institution and fits our mission. That was just another attractive part of it.”

 

High Hopes

Swanker said interest in AIC’s cannabis programs remains strong. “When we launched it, we had a tremendous number of inquiries, and that remains at a very high level, which is very encouraging.”

And why not? According to a February 2021 jobs report issued by Leafly, the world’s largest cannabis website, legal cannabis supported 321,000 full-time jobs in the U.S. at the time, and since then, tens of thousands more jobs have been created in states like Massachusetts, Florida, Michigan, Missouri, New Jersey, Ohio, Oklahoma, and Pennsylvania, making cannabis one of the most robust job-creation engines nationally. In Massachusetts, adult-use cannabis sales crossed the $2 billion threshold last year.

In short, both nationally and regionally, this fast-growing market offers plenty of employment and entrepreneurial opportunities for years to come, and for a wide range of skill sets, Hayden said.

“We’re really at the start of it. This is a new industry with new opportunities for people looking to get into a new career area or take the skills they already have and use it in this new sector. If you’re an accountant or bookkeeper or human-resources specialist, then there are job opportunties within this industry for you.”

Which is why programs to educate the next wave of the cannabis workforce are expected to multiply and expand.

“The industry has a need for high levels of sophistication in terms of business management, marketing, and the like. I think we’re going to continue to see it grow,” Hayden added. “At some point, there might be too many companies trying to start up, but not yet; right now, they’re all trying to take advantage of opportunities to get in and grow.”

 

Joseph Bednar can be reached at [email protected]

Daily News

SPRINGFIELD — Students and employees at American International College (AIC) are required to be vaccinated for COVID-19 prior to returning to campus for fall semester. However, some students live in areas where vaccines are not readily available. To assist in maintaining a healthy environment, AIC will partner with the Behavioral Health Network (BHN) in Springfield to host on-campus vaccination clinics, administering the single-dose Johnson & Johnson vaccine.

As part of the college’s efforts to help people stay safe and remain well, AIC is opening the clinics to the public to support vaccination efforts in the local community.

“American International College is in the heart of the city, and makes every effort to be a good neighbor,” said Matthew Scott, Med, vice president for Student Affairs. “Helping the greater Springfield community benefits everyone. We are grateful that we can provide this service.”

The free, walk-in service will be available on the AIC main campus located at 1000 State Street in Springfield on Sunday, August 29, from 9 a.m. to 4 p.m.; Monday, August 30, from 9 a.m. to noon; and Tuesday, August 31, 2021, from 9:00 a.m. to noon.

All clinics will be in the Karen Sprague Cultural Arts Center located at the corner of Homer and State Streets. Clinics are approved for people eighteen years or older. Shots administered at this clinic are for people in need of receiving their first vaccine only.

Daily News

SPRINGFIELD — Despite a pandemic and remote learning, Santa received a little help in spreading holiday cheer to children in foster care this year courtesy of American International College’s (AIC) Student Nurse Assoc.

For the fifth consecutive year, the AIC Student Nurse Assoc. (SNA) sponsored a holiday toy drive for children in foster care through the Center for Human Development (CHD). This year, although the toy drive was virtual, spirits and determination were high in continuing the tradition. In previous years, a tree was set up in the lobby of Courniotes Hall on the AIC campus decorated with tags bearing the first name of a child, age, and hoped-for toy.

Not to be deterred, SNA Co-president Estera Janik explained that “we weren’t able to set up the tree with the tags [this year], and so we created a Google Docs spreadsheet with all the children’s names and what they had on their wish list. People were able to go into the spreadsheet and pick gift tags that way. We had an absolutely amazing turnout, and we were able to help more than 90 kids from CHD.”

Fellow SNA Co-president Andrea Mazzarella added that “this toy drive wouldn’t have been possible without everybody that compassionately donated the presents. We all know that kids are kids, and for them to get what they wanted for Christmas means so much and gives them happiness on this important holiday.”

Most of the toys were collected in advance of Thanksgiving, followed by a dropoff at the Center for Human Development in West Springfield before the semester’s end.

Healthcare Heroes

This Compassionate Leader Has Transformed Health and Wellness on the AIC Campus

Mary Paquette

Mary Paquette

‘Sex and Chocolates.’

Sounds like one of Hollywood’s late-summer releases. But instead, it’s one of the many intriguing new programs and initiatives launched by Mary Paquette, MS, FNP, in her role as director of Health Services at American International College.

And now that we have your attention — and we almost certainly do — we’ll tell you about it.

Not long after arriving at the college in 2012 to accept the challenge of resuscitating a moribund health-services facility that few students knew about or ventured to (for a host of reasons we’ll get into later), Paquette decided she needed to do some serious outreach.

And it would be undertaken with a number of goals — from introducing (or reintroducing) students to the health facility (known as the Dexter Center) to providing some education, to gaining some insight into the many issues and challenges confronting AIC’s diverse population, many of them first-generation college students.

“There were questions on everything from STD education to things you would think of with Dr. Ruth; I learned some things from these students, and it ended up being a lot of fun.”

So, as part of this outreach, Paquette and Millie Velazquez, office manager and medical assistant at the center, went into one of the female freshman dorms with a large fishbowl containing some questions they had already put in, some chocolates, and a thirst for more questions about sex from the students they greeted.

“If they were brave enough to ask a question, they got a chocolate,” said Paquette, who recalled, with a large dose of pride, that she and Velazquez left with considerably fewer treats than they arrived with. “There were questions on everything from STD education to things you would think of with Dr. Ruth; I learned some things from these students, and it ended up being a lot of fun.”

As noted, Sex and Chocolates is just one of many initiatives Paquette has introduced since arriving. Overall, she has taken the campus service that was traditionally ranked dead last in surveys of students and made it one of the more highly scored.

Far more importantly, she has taken health and wellness to a much higher plane on the AIC campus, providing not just Band-Aids and Tylenol — which is about all the ‘old’ center was known for — but also a welcoming, non-judgmental environment that has improved quality of life on the campus in myriad ways.

For all that, Paquette was named the Healthcare Hero in the category of Patient/Resident/Client Care Provider, which is among the most competitive, with nominees from across the broad spectrum of healthcare.

Mary Paquette and Millie Valazquez, office manager and medical assistant at the Dexter Center

Mary Paquette and Millie Valazquez, office manager and medical assistant at the Dexter Center, have changed attitudes about the center, and created a healthier campus community, through programs like ‘Sex and Chocolates.’

And it’s a category Paquette has essentially devoted her life to, with AIC being only the latest stop in a 35-year career that has seen her take on a variety of roles in a host of settings. These range from director of Nursing at Ludlow Hospital to per-diem hospitalist at in the GI Department of the Eastern Connecticut Health Network, to assistant director of Health Services at Western New England University — the job that became the springboard to her post at AIC.

And there is a huge amount of overlap when it comes to the lines on her résumé, which Paquette explained quickly and effectively.

“I have a lot of energy, and I like to keep busy,” she said in a classic bit of understatement.

Indeed, she does, and at AIC this energy has translated into profound and very positive change, which was summed up by Robert Cole, the college’s vice president of Marketing & Communications, as he nominated Paquette to be a Healthcare Hero.

“Since arriving in 2012, Mary has almost single-handedly transformed the capabilities and perception of AIC’s Dexter Center for Health and Counseling Services,” he wrote. “She has worked tirelessly and passionately to reach students through new, campus-wide health programming and healthy-living promotion; expanded the scope and availability of Dexter’s services; and routinely works off hours to meet the emergency needs of students, student-athletes, faculty, and staff. She has done all this with limited medical staff and budget, and unlimited dedication, compassion, and extraordinary patient care and customer service.”

With that summation as the backdrop, we’ll explain how this transformation took place and what it means for all those — and we mean all those — on the AIC campus.

Sweet Success

The large Victorian home on Wilbraham Road that houses the Dexter Center has enjoyed a long history at the college and filled a number of roles.

It was once the president’s home, for example, and it has housed classrooms, a photography lab, and other facilities.

But when Paquette first saw it in the summer of 2012, she simply couldn’t believe that its role at that time was home to health services.

“It was falling down, the floors were this awful purple tile, it was filthy … I told Mark, ‘I wouldn’t come here for healthcare,’” she recalled, referring to Mark Berman, then vice president of Administration, who has since passed away. The building was in such poor condition that it was almost a deal breaker when it came to the position she was being offered.

Berman was neck deep in getting the dormitories ready for fall, but he promised Paquette that by October, she would see radical improvement in the Dexter Center. He made good on that pledge, but Paquette spent every weekend her first month on the job cleaning it out herself.

“There were ACE wraps that were disintegrating because they sat on shelves for long,” she recalled, adding that dirt on the floor wasn’t the only thing she cleaned out. There was also the receptionist on duty at the time who was so unfriendly, students hated coming to the facility.

But tidying up the Dexter Center and making it a far more welcoming — and less purple — place were only the first steps in a multi-layered process, and only the latest chapter in a long and quite rewarding career in healthcare.

So before returning to Sex and Chocolates and other endeavors at AIC, let’s go back … to the former Ludlow Hospital.

That’s really where the story starts, because, well, Paquette was born there and grew up only a few blocks away. She worked there as a nurse’s aide when she was 18 and in the ER while in college, and, after earning her bachelor’s degree in nursing at Elms College and spending the first several years of her career in the Boston area, that’s where she returned to.

She would eventually become the last director of Nursing at the facility, which would close its doors in 1994. But Paquette has never forgotten the mentorship she received there or the many connections she made that continued to benefit her throughout her career.

Ludlow’s closing prompted her to go back to school and earn her master’s degree in the Family Nurse Practitioner program at UMass Amherst in 1999, and, as noted earlier, she would put it to use in a number of settings over her long career as a care provider. They include Noble Hospital in Westfield, the Johnson Occupational Medicine Center in Enfield, Johnson Memorial Hospital in Stafford Springs, Hartford Hospital, and Mercy Medical Center.

Starting in 1999, though, her main employer would not be a hospital or medical center (although she would continue to work for several of them), but an institution of higher learning.

Wilbraham Road that housed the Dexter Center

When Mary Paquette first saw the facility on Wilbraham Road that housed the Dexter Center, she couldn’t believe people came there for healthcare.

At Western New England University, she started as a provider — and there was only one at the health center at any given time. “So you just put the pedal to the metal,” he recalled. “But for me it was OK, because it was just like the ER atmosphere … you just go, go, go and see one patient after the other. The trick in that is being able to be efficient, but also make patients feel like you’re listening to them and not rushing them.”

Remember that thought later.

At WNEU, she was mentored by the director of Health Services there, Kathy Reid, who, Paquette said, “was open to anything and everything I wanted to do.”

That meant such things as adding IVs to the list of services, as well as suturing and other initiatives. “Over the course of 13 years, we built Western New England’s facility into an amazing clinic. And when they built the new Pharmacy building and they added a new health services [facility], we even had a little surgery suite … we took off more toenails in the fall from turf toe.”

Remember those thoughts as well.

Paquette said she loved her time at WNEU and had no desire to leave. But then, Brian O’Shaughnessy, then AIC’s dean of students and now vice president for Student Services, hired Reid as a consultant to evaluate an underperforming health-services department — what Paquette described as a glorified (maybe) “high-school nurse’s office” — and recommend changes.

In her report, Reid said, in essence, that the school needed to hire a director of Health Services. And she had the perfect candidate — her second in command — in mind.

Something to Chew on

As noted earlier, the Dexter Center simply wasn’t a popular, or busy, place before Paquette arrived. Summing up why, she said simply, “one, it wasn’t marketed, two, it didn’t offer much care beyond Band-Aids and Tylenol, and three, the it had a secretary who was a real grouch.”

So … she set about changing all that and more. One of the first things she did was hire Velazquez (a referral from her mentor, Reid) and broaden that position to one of office manager and medical assistant.

Through what Paquette described as “an over-the-top friendly personality,” Valezquez has changed the atmosphere in the center, making it more welcoming, more efficient, and far-more visitor-friendly.

Meanwhile, the two have together gone about greatly adding to its roster of services and doing that marketing that was a big missing piece.

With the former, they’ve added IVs and suturing, as happened at WNEU before, and also STD testing, safe-sex education, a bowl filled with condoms in the waiting room, counseling, ongoing education into how the healthcare system works, and, most importantly, no judgment.

Overall, Paquette said she wants to make students better healthcare consumers.

“I feel that a large part of my job is teaching students how to be good healthcare advocates,” she explained. “I want them to leave AIC with a better understanding of their own health and the tools they need to navigate the world of healthcare.”

Regarding the latter, Paquette knew it wouldn’t do any good to make all those other changes if students and other constituencies didn’t know about them. And she knew from her time at WNEU that the place to start was with the resident advisors in the dorms.

With their support, she went about creating what she called silly but also effective programs. Like Sex and Chocolates.

“When you’re doing a dorm program in the evening, you have to be entertaining,” she explained. “The healthcare piece of it … you slip that in when they’re not looking. It was more about them, the students, seeing Millie and I, and seeing that we’re friendly and we’re non-judgmental, but we also know what we’re doing.”

Paquette and Velazquez have initiated other programs with the same goals and underlying mindset, including ‘Cards Against Humanity; AIC Edition,’ a takeoff on the popular party game. Sprinkled in with the offensive, risqué, and politically incorrect ‘answer cards’ are several related to birth control, STDs, the Health Services department, and more.

“You sort of slide those questions in, the students get them, but they’re having fun, and they don’t realize that you’re educating them,” Paquette explained. “We’ve created lots of fun games like that.”

But there were other constituencies to connect with, she went on, starting with the athletes on campus. Each team has trainers, she noted, but there was a disconnect, if you will, between the students, trainers, and health services.

That’s ‘was,’ because Paquette set about improving communications and building bridges. And soon, athletes were finding the Dexter Center for suturing, screenings, and other services.

“I feel that a large part of my job is teaching students how to be good healthcare advocates. I want them to leave AIC with a better understanding of their own health and the tools they need to navigate the world of healthcare.”

“We have rugby here,” she noted. “In those first two years, I’d come in at least a dozen times at night, go to the athletic trainers’ room, throw some stitches in a kid’s head, and go home. My deal with the trainers was, they all had my cell phone, they could call, and as long as I wasn’t working one of my ER shifts, I’d come in; that’s how we won over athletics.”

Paquette and Velazquez have also won over commuting students, college employees, students who remain on the campus during the summer, and other constituencies. The health and wellness center that no one visited is now the facility everyone visits.

Stitch in Time

Paquette doesn’t just work at AIC; she has become, for lack of a better term, a huge booster.

On top of the cabinet in her office sit three large wooden block letters — ‘A,’ ‘I,’ and ‘C.’ And she has much more swag, as she called it, all bearing the school’s letters, logo (a muscular, mean-looking yellowjacket), and color — yellow (obviously).

The item she’s most proud of, though — perhaps even more than a full bowl of questions during a presentation of Sex and Chocolates — is a T-shirt given to her by the rugby team signed by all the players, many of whom had seen Paquette for some stitches.

Maybe more than anything else, that T-shirt shows just how much the health and wellness center has grown since Paquette arrived, and how it has ceased being a college service and instead become a powerful force on campus.

George O’Brien can be reached at [email protected]