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United Financial Announces Q1 Earnings, Dividend

GLASTONBURY, Conn. — United Financial Bancorp Inc., the holding company for United Bank, announced results for the quarter ended March 31.
The company had net income of $11.9 million, or $0.24 per diluted share, for the quarter ended March 31, compared to net income for the linked quarter of $9.9 million, or $0.20 per diluted share. Operating net income (non-GAAP) for the first quarter of 2016 was $10.9 million, or $0.22 per diluted share, compared to $11.3 million, or $0.23 per diluted share for the linked quarter. Operating net income is adjusted for purchase accounting impacts and net gain on sale of securities.
Additionally, in the first quarter of 2016, operating income was also adjusted for Federal Home Loan Bank of Boston pre-payment penalties. The company reported net income of $13.0 million, or $0.26 per diluted share, for the quarter ended March 31, 2015.
“In the first quarter of 2016, linked quarter annualized growth included a 13% increase in demand deposits, 9% growth in total deposits, and a seven-basis-point expansion in the net interest margin. Non-interest expense to average assets declined to 2.03% on an operating basis, and asset quality remained excellent. Tangible book value increased by 5% compared to the linked quarter (annualized) as we announced our 40th consecutive dividend payment,” said William Crawford IV, CEO of the company and the bank. “Given the interest-rate environment, we believe execution on the aforementioned key variables gives us the best opportunity to continue building long-term shareholder value.
“While volatile interest rates reduced mortgage-banking income and headline company profitability in the first quarter of 2016, management is focused on growing revenue centered in net interest income and core fee income,” he went on. “I remain bullish on United Financial Bancorp Inc.’s outlook for 2016 earnings and tangible book value growth.”
The report’s financial highlights include return on average assets of 0.76%, return on average equity of 7.59%, a net interest margin increase to 3.09% from 3.02% in the linked quarter, and operating non-interest expense/average assets of 2.03% for the quarter (annualized) balance sheet. Total assets at March 31, 2016 increased by $90.7 million to $6.3 billion from $6.2 billion at Dec. 31, 2015.
At March 31, 2016, total loans were $4.6 billion, representing an increase of $34.9 million from the linked quarter. Despite the typical softness experienced in the first quarter in general, total commercial loans increased by $38.5 million, or 6% annualized. Residential mortgages declined during the first quarter of 2016 by $3.6 million, reflecting the company’s strategy to reduce on-balance sheet exposure to residential mortgage loans.

Balise Kia Dealership Opens in West Springfield

WEST SPRINGFIELD — The new Balise Kia in West Springfield, located on Riverdale Street next to Balise Mazda, opened on April 14. The completely renovated, 15,000-square-foot dealership replaces the Balise-owned Mighty Auto Parts warehouse, which has been relocated to a nearby facility. The new Kia building features a customer-friendly showroom and comfortable waiting area with free WiFi. The dealership also offers a covered service drive-up for customer convenience. Bill Peffer, president and COO of Balise Motor Sales, said he’s excited to welcome a rapidly growing brand to the Balise family. “The addition of Kia, one of the fastest-growing brands in the United States, aligns perfectly with the Balise philosophy of putting the customer first,” he said. “With numerous accolades in the areas of quality, safety, and sustainability, we’re thrilled to continue serving Kia customers throughout Western Massachusetts with a high-quality product.” Construction and renovation of the facility was completed by Associated Builders of South Hadley. This is the first Kia dealership for the Balise group and will be the only Kia Motors America franchise in the Springfield Metro area.

W.D. Cowls, Beacon Communities to Partner on Third Phase of Mill District

NORTH AMHERST — W.D. Cowls Inc. announced the start of phase three of its Mill District development, with a preliminarily agreement with Beacon Communities, a multi-family housing development, management, and investment company based in Boston.
Mollye Lockwood, W.D. Cowls’ vice president for Real Estate and Community Development, initiated a relationship with Beacon Communities for what she expects will be the next phase of the Mill District.
Beacon envisions a development that will feature mixed-income rental housing and first-floor commercial/retail space for lease, all to be located on the south side of Cowls Road, across the street from the Trolley Barn, between Atkins Farms and Cowls Building Supply. The project is still in its initial stages of site due diligence, community engagement, and concept brainstorming.
With the redevelopment of the Mill District, Cowls seeks to bring back community in this less-personally connected Internet age. “So many people today don’t belong to sporting clubs, fraternal organizations, or churches like they used to. Shopping malls and huge grocery emporiums on highways have taken away community interactions that were once naturally organic,” said Lockwood. “The Mill District seeks to bring back community by creating a sense of place through a mixed-use destination, where people live, dine, recreate, buy things better bought at a store rather than on the Internet, and enjoy services such as salons and health clubs.”
For several years, Cowls has been looking for the opportunity to create a mixed-income rental community in the Mill District and has heard from its neighbors and the Amherst community that this much-needed housing would be welcomed.
“I’ve worked with the impressive principals of Beacon Communities in the past,” Lockwood said, “and the town of Amherst has admired this Massachusetts company for stepping forward to protect the town’s affordable-housing inventory by purchasing and soundly managing Rolling Green Apartments.
“We have heard and responded to the wishes of our neighbors,” she added. “Our goal is to create a high-quality community that serves a diverse income range and offers housing options that will appeal to young professionals, young families, and those who are downsizing their homes.”
While Beacon will own and professionally manage all apartments, as it does with all of its properties, the first-floor commercial/retail space will be controlled by Cowls in order to provide and ensure a diverse community gathering space with a balanced mix of restaurants, shops, and services.

Daily News

HOLYOKE — Jonathan LaFrance, an MBA student from Bay Path University, took first place at last night’s awards ceremony and banquet for the Harold Grinspoon Charitable Foundation’s Entrepreneurship Initiative, pitching Sergeant Shower, a biodegradable, two-sided, single-use, all-in-one shampoo and body-wash cloth mitt.

LaFrance convinced a panel of judges from six area banks that his pitch was the best at the event held at the Log Cabin. Jonathan Mendez, a Holyoke Community College student, took second place based on his business concept pitch for Mean Green Detergent Machine, a kiosk in stores allowing people to refill their laundry-detergent bottle. Steven Goldberg, a student at Amherst College, took third place with DineToday, a platform allowing restaurants to post discounts for off-peak reservation times.

The live event featured a student representative from each of the 14 participating local colleges: American International College, Amherst College, Bay Path University, Elms College, Greenfield Community College, Hampshire College, Holyoke Community College, Mount Holyoke College, Smith College, Springfield College, Springfield Technical Community College, UMass Amherst, Western New England University, and Westfield State University. First-, second-, and third-place winners received $1000, $750, and $500 respectively. Each student participating received $100.

The judges represented Berkshire Bank, Country Bank, First Niagara Bank, PeoplesBank, United Bank, and Westfield Bank.

The judges also identified nine winning teams as Best Exhibitors. These were selected from a pool of 56 unique companies during a ‘trade show’ portion of the evening which featured the 2016 Grinspoon Entrepreneurial Spirit Award winners. The three first-place winners (each receiving an additional award of $600) were: Connor Brown and Xavier Reed from Amherst College with Meetum, a platform for students to openly share events and activities with the college community; Misael Ramos from Springfield College with Royaume Expressions, garment decoration; and Joey Baurys and Nicolette LaPierre from Western New England University with Hemoflux, a prenatal genetic testing company.

The Entrepreneurship Initiative is one of several local initiatives supported by the philanthropy of Harold Grinspoon. For more information, visit www.hgf.org.

40 Under 40 The Class of 2016

Owner, Brightwood Press Co.; Springfield City Councilor; Age 32

Adam Gomez

Adam Gomez


Whether it’s serving his neighboring business owners through his printing and marketing outfit, Brightwood Press Co., or as their newly elected Ward 1 city councilor, Adam Gomez is a man of the people.

Indeed, his service in the realm of civic leadership is extensive. In addition to his councilor duties, Gomez also serves on the New North Citizens’ Council board, the Springfield Puerto Rican Parade Committee, and with Neighbor to Neighbor — a statewide nonprofit that educates residents on voter registration and social issues.

Through his role as national liaison for the Gamma Phi Sigma fraternity, also known as Hermano Unidos, Gomez has organized and promoted annual basketball tournaments for the past seven years, which raise funds for youth scholarships and also represent one of many anti-violence events and programs with which he’s actively involved.

But service to community is a common thread through all of his endeavors, both professional and volunteer, and Gomez says the coming months are packed with myriad tasks aimed at bettering the city he’s always called home, particularly its North End and the neighborhoods he now represents.

“Ward 1 wants to grow with the city — as fast as every ward,” he said. “There have been a lot of developments, and we’re in a good place. One of my goals will be to unite neighborhood boards, councils, youth organizations, and nonprofits so we are all working together.”

He’s also looking toward further collaboration with the business community in the North End, as both a city representative and fellow business owner.

Brightwood Press works extensively with downtown clubs and restaurants, for instance, as well as several nonprofits, including Springfield schools, Baystate Medical Center, and the Puerto Rican Cultural Center. Gomez said his focus is on offering fair prices and services most relevant to his core customers.

“If small businesses or nonprofits are overcharged, they can’t stay marketable,” he said. “My people — my customers — need niche services, and that’s what I provide as an entrepreneur who’s also invested in the ward.”

He’s also looking toward safety initiatives, particularly those aimed at reducing violence, and the role both businesses and residents can play in their success.

“I was born and raised in the North End, and I’ve encountered several mentors,” he said. “I want to keep on motivating young people to get involved and support the community. Our parks and schools need to be up to par, our streets need to be safe, and right now, there is a lot of opportunity.”

— Jaclyn Stevenson


Photography by Leah Martin Photography

Community Spotlight Features

Community Spotlight

Douglas Albertson

Douglas Albertson says Jessica’s Boundless Playground is just one important addition to Belchertown’s recreational culture.

Douglas Albertson says Belchertown officials are in the midst of several major planning initiatives that have converged with the goal of addressing the community’s needs, setting the stage for future growth, and connecting the former Belchertown State School with the town center and Lampson Brook Farm property that borders the edge of the state school and was once part of it.

“Belchertown is poised for the next round of development, and the Planning Department is getting ready for what will come. But we’re making sure that what we do is what the community desires,” the town planner told BusinessWest, adding that making areas contiguous in the town is the main focal point within that vision.

An assisted-living facility called Christopher Heights of Belchertown, to be built by the Grantham Group LLC and contain 83 units, 40 of them affordable, has been approved on the old state school property, but the group is waiting to receive low-income housing credits before breaking ground for the project.

Four buildings have been demolished to make room for the facility, and this year the second phase of demolition on the property has begun with the abatement of the multi-story former auditorium, which will be torn down when it is complete.

The master plan for the former state school created by MassDevelopment contains space for retail shops, offices, and live/work/play units for artisans, but there is a need for connectivity between that acreage and other parts of the town within walking distance, including the town common, the public-schools complex, the police station, the senior center, and businesses and apartments to the north.

To that end, Albertson applied for and received a grant from the American Institute of Architects and the New England Municipal Sustainability Network, which sent a ‘sustainable-design and resiliency team’ comprised of five experts in engineering, architecture, community design, sustainability, and planning to the town. After spending three days in the community gathering input, which included a public forum that attracted close to 70 residents, they conducted research and follow-up interviews, and looked at available development sites. The team’s final set of recommendations is not complete, but the initial report notes that piecemeal planning done in the past needs to be pulled together in a cohesive manner that will fill in gaps that exist.

“The plan is all about the larger community and providing cohesion,” Albertson said.

Selectman Nicholas O’Connor is also helping to plan for the future, and has enlisted aid from more than a dozen people on town departments and boards. He told BusinessWest that, although he hopes the former state school property will someday attract new businesses, retail operations, and restaurants, business owners and entrepreneurs need a reason to want to come to Belchertown.

O’Connor was elected last May, is the liaison for the town’s human-services group that includes about 15 organizations, and believes that adding agritourism and recreational opportunities will help attract businesses and result in visitors who could help them to thrive.

“We get a lot of vehicular traffic, but it is not stopping here,” he noted. “We are land-rich and have so many beautiful places to hike and fish that we should be able to capitalize on that, which would help to create a more fertile business environment.”

O’Connor and other officials believe building a new sports complex large enough to host tournaments would bring more visitors to town, and the Cultural Council wants to create a performance and community space for concerts, drama productions, and other gatherings which could also make a difference. They would, in theory, both benefit residents and draw people into vibrant spaces that could give new businesses and restaurants an opportunity to germinate and do well.

Old-school Thinking

O’Connor cites the former Lampson Brook Farm property as a prime spot to add a sports complex as well as the playing fields that the Recreation Department says the town needs, especially since they will lose some of the ones they have when the old state school is developed.

Obtaining ownership of the property would be timely, because the farm used to be part of the old state school, and Gov. Charlie Baker recently said he wants it removed from the state surplus rolls.

“It contains hiking trails that we can’t use right now due to no-trespassing signs,” O’Connor said.

The town is also hoping to purchase the defunct Patrick Center on 47 State St. near the public-school complex, which has been vacant for more than a decade, for recreational use. It is going through a value assessment and consists of a 4,400-square-foot building on 5.4 acres.

The Norwottuck Rail Trail ends a few miles from Lampson Brook, and O’Connor says if it could be extended through the farm property into the MassDevelopment site, it would provide a connection that would allow people to get from one area to the other more easily.

“The goal is to create a pedestrian zone,” he explained, adding that the town is also petitioning the Pioneer Valley Transit Authority to extend the existing bus route to the courthouse.

Residents are doing their own work to fill in gaps and make Belchertown more accessible and attractive, and the completion of Jessica’s Boundless Playground about 16 months ago on school property off Route 202 across from the police station serves as a prime example. It is fully accessible, contains exercise stations for adults and state-of-the-art play equipment for the small set, and was named in honor of 19-year-old Jessica Martins, who had Rett syndrome and died in 2009 from the H1N1 or ‘swine flu’ virus.

Her mother, Vicki Martins-Auffrey, formed Team Jessica with a group of friends. It raised $600,000 for the park over a five-year period (which included $200,000 in Community Preservation Act funds). In addition, close to $400,000 in volunteer labor was donated, with help coming from local businesses and 200 volunteers from the community who built the playground in two days.

“We had to turn people away,” said Martins-Auffrey, adding that the idea for the boundless playground came from Drew Gatesman and Mike Seward, who contacted her and suggested the park be named after her daughter. “The response to this was incredible. It seemed like we made the impossible happen, as a lot of people didn’t think we could ever do it.”

In addition, several hundred residents have completed four ‘walk audits’ to identify areas around State Street, Route 9, and Route 202 that need improvement and are home to many apartments and shops.

Albertson said town officials recommended installing sidewalk curbs, wheelchair ramps, and other enhancements that could help pedestrians navigate the area more easily. As a result, signs have already been put up to identify crosswalks, and as the state school property is developed, pedestrian accessibility will remain an area of focus.

The town is also planning on making improvements to the section of Route 202 between the state school property and the public school complex, and Albertson said officials hope to implement the state’s Complete Streets policy in the area, which would make it eligible for additional state funding that could pay for new sidewalks, bicycle lanes, and other amenities.

“It’s a great time to do some planning for this in addition to developments at the state school,” Albertson said, adding that, as that property gets developed, it may fuel investments by businesses situated along the nearby commercial zone on Stadler Street.

He noted that a large commercial lot owned primarily by Pride that sits to the west has real potential for development. Pride purchased the 46-acre parcel in 2005, and a few businesses have been established there, including a physician office building, Tractor Supply, and Planet Fitness. The Eastern Hampshire District Courthouse also sits on six acres, leaving 28.5 acres open for development.

The Town Common is about a mile from the courthouse and is included in the larger planning area, and Albertson said the idea is to create a sense of cohesion between it and the area along Route 202 that runs from the old state school to the public school complex.

Infrastructure work is also nearing completion on Route 181 and is expected to be finished in the near future. “It has been rebuilt and was in the works for well over 10 years,” the town planner continued, noting that the roadway has been widened, new sewer lines have been installed, and drainage repairs have been made.

Development is also occurring in the form of a large commercial solar-energy project that was recently approved and will be built toward the end of the year by Nexamp on land that includes a sand pit and a Christmas tree farm situated between Franklin and North Liberty streets.

“We were one of the first green communities, and clean energy is part of our value system,” Albertson said, noting that a previously approved solar farm off Springfield Road has been completed and is expected to go online in the near future.

Businesses are also growing, and Albertson said Universal Forest Products LLC has purchased abutting property with plans to expand.

Forward Movement

Creating cohesion between the town common and the area along Route 202 that is bordered by the public schools complex and the state school on each end is a project that will take time.

But O’Connor and Albertson, along with a supporting cast of officials and active residents, are committed to fulfilling that goal.

“There is connective tissue that overlays everything,” O’Connor said, “and what we have planned is something we need to do not only for ourselves, but to position the town as an attractive place where businesses can grow and thrive.”

 

 

Belchertown at a glance

Year Incorporated: 1761
Population: 14,735
Area: 52.64 square miles
County: Hampshire
Residential Tax Rate: $17.97
Commercial Tax Rate: $17.97
Median Household Income: $76,968
Family Household Income: $80,038
Type of government: Open Town Meeting; Board of Selectmen
Largest Employers: Hulmes Transportation Services; Belchertown High School; Super Stop & Shop
* Latest information available

Sections Travel and Tourism

Treasure Trove

Shows are held in May, July, and September

Shows are held in May, July, and September, and unusual statues are among the many items for sale.

Patricia Schultz’s New York Times bestseller 1,000 Places to See Before You Die includes the Brimfield Outdoor Antiques Show, and, as a result, the world-renowned event has been put on many people’s bucket lists.

“I had a lady call from Michigan last week who is coming in May just for that reason,” said Lenny Weake, president of the Quaboag Hills Chamber of Commerce, which fields an untold number of calls every year about the show that began 57 years ago and features about 6,000 vendors on 1,200 acres of privately owned property that stretch along a one-mile strip of Route 20.

The event is held three times a year, and the first show of 2016 will take place May 10-15. Many people make reservations a year in advance, and local hotels and motels from Springfield to Sturbridge take bookings from all over the U.S. and as far away as England, France, and Korea.

“Anything you could ever dream of can be found here,” Weake said. “It’s not just small items and trinkets. There are life-size statues, vintage ice-cream stools and counters, all types of period furniture, antique signs, toys, clocks, trains, jewelry, old magazines, movie posters, and buttons so intricate you need a magnifying glass to see the mosaics on them.”

But he admits it can be a test of endurance when a dedicated collector is in search of a specific item because vendors are not grouped by the type of merchandise they sell or the fields where they are located. In fact, there is no map to help locate a particular vendor, which makes it especially important for people to get receipts with names and phone numbers when they make a purchase, in case they want to return to the booth.

It takes days to walk the properties, and Weake advises people to dress comfortably and bring a backpack or wagon to hold their purchases because their vehicle may be parked six fields away from where they find what they want.

Some fields are open only on selected days, and because there is an endless bounty of things to see, many shoppers browse Wednesday through Sunday, including avid antique enthusiasts and collectors determined to be among the first on hand when a new field opens.

Over 1 million people attend the three annual outdoor showcases, which will be held this year May 10-15, July 12-17, and Sept. 6-11. However, the May show typically contains the most merchandise because dealers buy pieces all winter and often bring so much, they need to rent more than one spot to put it on display.

David Lamberto began helping the owner of Hertan’s Antique Show 25 years ago. That’s the name of the field he eventually purchased and runs today. He explained that the words ‘field’ and ‘show’ are used interchangeably, but the reality is that each show is its own entity and run by the person who owns the property.

The town of Brimfield is not involved with the event, although property owners must get permits, and Massachusetts state tax is collected on purchased items.

Vendors plan for the events far in advance, and many have been returning for decades, setting up their wares in booths next to their friends.

“They regard it as more than an opportunity to sell things,” Lamberto noted. “They also come to buy and network. It’s almost like a convention of antique dealers from all over the country.”

Expanding Horizon

Auctioneer Gordon Reid staged the first notable Brimfield antique show in 1959 after he purchased a piece of property on Route 20. It featured 67 dealers, attracted about 300 people, and was so successful he held a second one the same year.

Lenny Weakes

Lenny Weakes says people come from all over the world to buy and sell at the Brimfield Outdoor Antiques Show.

By the time Reid died in 1974, the 25 acres dedicated to his show had become home to about 800 vendors, and many marked the annual events on their calendars. After he passed away, his daughters, Jill Lukesh and Judy Mathieu, took over and changed his business name from the Gordon Reid Company to J & J Promotions.

Word spread about Gordon’s success, and when they began turning dealers away due to lack of space, many started knocking on neighbors’ doors, and the show expanded as owners of adjoining properties cashed in on the opportunity.

Every show or field charges for parking, and a few, including J & J, charge the first day they open, but many have no admission charge. In addition, a plethora of food vendors are spread out over the mile-long strip so visitors don’t have to worry about where to eat. Most dealers have porters that can help with large, bulky items.

And although the Brimfield Outdoor Antique Show is a venue unto itself, local businesses including restaurants, gas stations, hotels, motels, and bed-and-breakfast operations benefit from each seasonal show and have come to rely on it for part of their annual revenue.

The Quaboag Hills Chamber of Commerce receives endless calls about where to stay and what there is to do in the area, since families and spouses often attend together, but not everyone likes to shop. Weake and his staff work hard to educate them, promote their members, and tell callers about area historical or tourist attractions they might enjoy.

He added that transportation is often a critical part of a discussion because many visitors arrive at Bradley International Airport or on Amtrak and need to rent a vehicle. “People from places like New York City can’t envision what the show is like or the geography of it is like,” Weake explained. “They’re flabbergasted when I tell them there is no public transportation or taxi service in Brimfield.”

But the event is definitely an economic driver for the area, and Weake’s goal is to get people to stay at least an extra day. Many do, and visit attractions that range from the Basketball Hall of Fame and Springfield Museums to Yankee Candle and Old Sturbridge Village, while others drive to see historic sites, such as the 14 milestones Benjamin Franklin erected in 1767 when he was assistant postmaster general of the U.S. and mail was delivered to towns along the Old Boston Post Road.

The owners of properties who rent space formed the Brimfield Show Promoters Assoc. some time ago and advertise the event via the Internet, TV, and print media. They also belong to a number of different chambers and visitors and convention bureaus that help to spread the word. And some, including J & J Promotions, do their own advertising.

Social media has also helped raise awareness, and five years ago, Gretchen Aubuchon of Aubuchon Hardware started a tent for designers at Hertan’s by advertising it on Twitter. It was well-received, and for three years, busloads of designers from across the country gathered in a beautifully decorated private tent outfitted with chandeliers and a bar where they relaxed, compared notes, and stopped to rest during shopping sprees.

The tent ceased to exist two years ago after Aubuchon moved to a different job, but designers still band together, and last week Lamberto received a call from a Chicago group that will attend the May event. There are also celebrities and buyers from many different places, including local antique shops that rely on the show to boost their inventory of sought-after items.

“Ralph Polo sends a team to find things to decorate their stores, and we see people like Barbra Streisland and Martha Stewart every year,” he told BusinessWest.

The popular TV show Flea Market Flip usually stages a taping in Brimfield at least once a season, and Weake said the newest, most-sought-after items include repurposed furniture and building materials that have been transformed into lights, wine racks, and other one-of-a-kind pieces.

Collecting Memories

When eBay first became popular, business decreased slightly, and although people still use their cell phones to compare prices and haggle, there is nothing like the joy of finding something unexpected, being able to touch it, and bringing it home that same day.

“Our father was a visionary. He pioneered the show, did beautifully with it, and we hope we are making him proud,” Lukesh said.

Leake is happy it draws so much attention to the Quaboag region and also benefits area businesses.

“It’s the place to be, and people come here from all over the U.S. as well as from other countries,” he said. “We want them to have a good time, and they do. It’s a beautiful area and a treasure hunt; there is everything under the sun, and you never know what you will find.”

40 Under 40 The Class of 2016

Co-owner, Center Square Grill; Age 36

Michael Sakey

Michael Sakey


Michael Sakey likes to joke that he was an accidental restaurateur.

Indeed, he studied theater in college, planning for a much different career path. Even then, though, he was a restaurant veteran, having worked at pizza, sub, and coffee shops from age 14. In early 2000, he took a job with Claudio Guerra, the serial restaurateur behind the Northampton-based Spoleto Group. Sakey helped Guerra open six concept restaurants and also spearheaded Spoleto Catering, which specialized in full-service weddings.

“I went in thinking, ‘it’s just going to be for now, until I figure out what’s next,’” he said of his work with Guerra. But the restaurant life turned out to be the ‘next’ after all.

It’s not like he was abandoning his theatrical roots, however, as he sensed a connection between food and his other passion. “Restaurants can be theatrical. It’s kind of like throwing a party every night. If you can make them all happy, that’s something really unique, not like any other industry I can think of.”

Sakey — along with his business partner, fellow Spoleto Group veteran, and past 40 Under Forty honoree Bill Collins — has been making people happy at Center Square Grill since 2014, when the pair struck out on their own and launched the successful eatery near East Longmeadow’s famed rotary.

Breaking away from the Italian fare Guerra specializes in, the partners call their restaurant a “creative American grill,” pulling in influences from South America, classic French cooking, New Orleans, Jamaica, even Asia. The restaurant features a few different dining areas, from a formal dining room to a small room for private events to a lively bar area. Sakey takes particular pride in the restaurant’s impressive — and affordable — array of wine, beer, and cocktails.

He’s also proud of his civic work outside the restaurant, as he’s active in the East of the River Five Town Chamber of Commerce, participates in the Food Bank of Western Massachusetts Gala, and sits on the board for UNIFY, an anti-bullying nonprofit. He has also donated to some three dozen area charities, spreading the success of a restaurant that has earned ‘Best Restaurant,’ ‘Best Bartenders,’ ‘Best Outdoor Dining,’ and ‘Best Waitstaff’ honors from MassLive, among myriad other awards.

But it’s a four-and-a-half-star Yelp rating that truly drives Sakey — a reminder that he and Collins are doing plenty right, but can always aim higher.

“Nothing’s ever perfect,” he said, “but we can be really good.”

— Joseph Bednar


Photography by Leah Martin Photography

Daily News

NORTH AMHERST — W.D. Cowls Inc. announced the start of Phase Three of its Mill District development, with a preliminarily agreement with Beacon Communities, the award-winning, locally established, multi-family-housing development, management, and investment company based in Boston.

Mollye Lockwood, W.D. Cowls’ Vice President for Real Estate and Community Development, initiated a relationship with Beacon Communities for what she expects will be the next phase of The Mill District.

Beacon is envisioning a development that will feature mixed-income, rental housing and first floor commercial/retail space for lease, all to be located on the south side of Cowls Road, across the street from the Trolley Barn; between Atkins – Your Local Market and Cowls Building Supply. The project is still in its initial stages of site due diligence, community engagement, and concept brainstorming.

With the redevelopment of The Mill District, Cowls seeks to “bring back community” in our less personally connected Internet age. “So many people today don’t belong to sporting clubs, fraternal organizations, or churches like they used to. Shopping malls and huge grocery emporiums on highways have taken away community interactions that were once naturally organic,” said Lockwood. “The Mill District seeks to bring back community by creating a sense of place through a mixed-use destination, where people live; dine; recreate; buy things better bought at a store rather than on the Internet; and enjoy services such as salons and health clubs.”

For several years Cowls has been looking for the opportunity to create a mixed-income rental community in The Mill District and has heard from its neighbors and the Amherst community that this much-needed housing would be welcomed. “I’ve worked with the impressive principals of Beacon Communities in the past,” said Lockwood, “and the Town of Amherst has admired this Massachusetts company for stepping forward to protect the town’s affordable housing inventory by purchasing and soundly managing Rolling Green Apartments.”
“We have heard and responded to the wishes of our neighbors,” said Lockwood, “Our goal is to create a high- quality community that serves a diverse income range and offers housing options that will appeal to young professionals, young families, and those who are down-sizing their homes.”

While Beacon will own and professionally manage all apartments, as its does with all of its properties, the first floor commercial/retail space will be controlled by Cowls in order to provide and ensure diverse community gathering space with a balanced mix of restaurants, shops, and services.

Daily News

HOLYOKE — With planning for Celebrate Holyoke well underway, the committee announced its new executive director, Jenna Weingarten, who will lead the efforts to coordinate this August’s three-day festival. In addition, the committee welcomes applications from local food, alcohol, and other vendors, including artisans and community organizations.

A 2011 Hampshire College graduate, Weingarten has been involved in the Pioneer Valley art scene on many different levels. She has operated several galleries in Western Mass., hosting a wide variety of artistic exhibitions. She serves as project manager for the ARTery project based out of the Holyoke Creative Art Center that provides development resources for Western Mass. creatives. She also teaches the business of art at the recently opened Lighthouse Center for Teens in downtown Holyoke and serves on the city’s Local Cultural Council. She was heavily involved in Celebrate Holyoke this past year, running the Holyoke Arts Bazaar that took place along the Canal Walk.

Celebrate Holyoke is a three-day festival that made its return last August after a 10-year hiatus, drawing an estimated 12,000 to 15,000 people downtown over the course of the weekend. This year’s festival is scheduled for August 26-28 and will include live musical performances, food and beverages from local restaurants, and goods from local artists and makers. Back by popular demand is Slide the City, which will take place on Saturday, Aug. 27.

The planning committee is seeking alcohol distributors, food trucks, restaurateurs, artisans, nonprofits, and community organizations interested in joining this downtown Holyoke event. Applications are available in person at the mayor’s office or online at www.celebrateholyokemass.com/#!vendors/c1lxs. In addition, volunteers are needed both before and during Celebrate Holyoke to help promote, plan, and run the three-day event. For more information, visit www.celebrateholyokemass.com.

Community Spotlight Features

Community Spotlight

By JACLYN C. STEVENSON

John McNinch (left), owner of the Olde Heritage Tavern, and Kameron Spaulding

John McNinch (left), owner of the Olde Heritage Tavern, and Kameron Spaulding, director of the Lenox Chamber of Commerce, take a moment on Housatonic Street, one of the busiest centers for retail and restaurants in Lenox.

John McNinch jokes that his Lenox establishment, the Olde Heritage Tavern, is the “nerve center of the town.”

“That’s why I get all the tough questions,” he joked. “Because the tavern is the heart of any community, including ours.”

Still, it’s true that all walks of Lenox life pass through its doors regularly — members of town government, residents, tourists, and the in-town workforce among them. McNinch himself is a former selectman, current town moderator, and property owner in Lenox — and with his restaurant situated smack in the middle of Lenox Village, the Berkshire County town’s walkable center, he has both a birds-eye view and an ear toward the undercurrent of what’s happening.

Common topics of conversation, according to McNinch, include the overhaul of zoning laws to better accommodate new and diverse businesses. The lack of a vibrant evening and late-night scene in the village is another, and most recently, Lenox has been abuzz about an influx of new hotel developments and renovations, and concurrent discussions about tax incentives for new arrivals in the hospitality sector.

“I think the Planning Board needs to work on revamping our zoning bylaws — and they are — to make it easier to entice businesses to come and do what they need to do, and keep some of our young professionals in the area,” he said. “When we lose them, it’s a big loss to Lenox.”

Indeed, Lenox is a town that is trending older, with a median age of 51, not unlike most of Berkshire County. It’s also not a community that has the infrastructure for big-box stores or office construction for large outfits, said McNinch. But it is primed for small businesses, regional offices, and niche services.

“We need to entice companies here to build small offices, and also continue to offer more to those people and to our visitors and residents,” he said. “I would like to see more shops open later — that’s what we should be offering as a beautiful New England town. Lenox Village is essentially two blocks, but if nothing is open, there is no reason to walk the town past five o’clock. If we could successfully implement things like that, we could change the entire footprint of the town.”

That’s not to say all of the action happens in Lenox Village. Lenox, which abuts Lee, Stockbridge, and Pittsfield, is surrounded by walking and riding trails, most notably those in Kennedy Park — a town-owned network of former carriage roads — and also has a bustling commercial sector along Pittsfield Road (Routes 7 and 20), featuring the Lenox Commons shops and restaurants, outdoor outfitter the Arcadian Shop, and Guido’s Marketplace, a specialty grocer of some acclaim in the region.

Lenox includes two properties often described as ‘spa getaways’ — Cranwell Spa & Golf Resort, which also has an historic, 18-hole golf course built in 1926 and several banquet rooms — and Canyon Ranch, one of five international locations of this high-end resort that often caters to clandestine celebrities. Lenox Dale, a southerly section, represents the town’s small industrial center, and is situated on the banks of the Housatonic River.

Hotels, motels, inns, and bed & breakfasts appear in nearly every section of town, including the Yankee Inn and the adjacent Hampton Inn & Suites owned by Joseph Toole, a Lenox-based developer who is currently heading up construction of a new Courtyard Marriott on the same stretch. The project will add 92 more rooms to the town and represents an $8.3 million private investment. Another Berkshire-based developer, Vijaysinh Mahida, owns the newly opened Hilton Garden Inn on South Street in Pittsfield, just over the border from Lenox, and is planning another Lenox construction project on the site of a recently razed hotel — this time an extended-stay property with an event center. Plans are also afoot near Shakespeare & Co., a popular theater venue, to construct a luxury resort named Spring Lawn on the grounds of an historic mansion.

David Roche, chairman of the Lenox Board of Selectmen, agreed that building on existing strengths — in the tourism sector in particular — is the best course of action for the town in terms of maintaining its residents and business base while at the same time attracting new, younger audiences. He said town government and the Lenox Chamber of Commerce have been working more closely together than ever before to identify areas of opportunity.

“I think we’re in a spot where we recognize what needs to be addressed, so now we can plan,” he said. “We’ve identified several projects, and now we need to fund them — and our primary source of funding are the meals and rooms taxes.”

Tourist Trappings

Roche jokingly refers to these funding sources as the “tourist tax,” underscoring how important that income is to Lenox, and also where the town and its chamber most often converge.

“We recognize that tourism is our business,” he said. “It’s what will ultimately fund the necessary improvements in the community, fill a void in the county, and create new jobs.”

Kameron Spaulding, newly appointed director of the Lenox Chamber of Commerce (as well as a member of the Planning Board), has a similar outlook on the future of Lenox — one that sees many opportunities for growth, starting with the already-strong tourism sector.

It was ‘Reuben Day’ at the Heritage Tavern when he spoke to BusinessWest, and the dining room was packed.

“It’s an exciting time — we’re expanding what we’re doing as a chamber,” he said, noting that, in the past, the Lenox chamber has functioned more as a visitor’s bureau. Now, with Spaulding at the helm along with an influx of new blood on its board of directors, attention is turning to more fiscally minded matters.

“We get calls almost every day from people looking to open a business in downtown Lenox, and there actually isn’t a space for them right now,” he said. “So we’re doing pretty well. We don’t always do the best at communicating that — it’s a classic New England thing in that we tend to talk about what’s wrong, but the sky isn’t falling, and we’re having a massive year.”

Spaulding broke the tourism argument down further, calling attention to the role the restaurant and hotel sectors play.

“The strength of Lenox is always going to be the tourism industry,” he said. “We bring in $2.5 million in taxes alone annually. If you do the simple math off the tax rate, we’re talking about a $100 million industry, which is big for a town of 5,000.”

The warmer months are key for Lenox, which houses one-quarter of all of the hotel rooms in Berkshire County and also plays host to the Boston Symphony Orchestra at its ‘summer home’ at Tanglewood every year. It’s this busy season that Spaulding said the town must capitalize on, and this year marks a jumping-off point into several new endeavors bolstered by some strong numbers.

“Lenox is on track to record the best year in our history for restaurants for fiscal year 2016 that will end in June,” he noted. “That’s a jump of nearly 8%, and we know that from the meals-tax numbers. Protecting these strengths is what we focus on every day, making sure they don’t go anywhere.”

Spaulding said hotel tax numbers are also up, with about 2% growth, and adding to that base to meet the county-wide demand for rooms — which typically reach 90% occupancy or higher in the summer — is one way Lenox can position itself for further development across many different sectors. To this end, the chamber is aiming to become more involved at Town Hall — almost as a lobbying entity — speaking in favor of hotel development as one way Lenox can grow and prosper incrementally.

Still, not everyone is in favor of the move.

“People worry we will have a glut of ‘white elephant’ hotel rooms sitting empty in the off-season,” he said. “But I can say that lending right now for hotels is extremely tight, so if these hotel developers are getting financing — $25 to $30 million per hotel — then the need is out there. Where the chamber has been most involved is helping the town create a general policy for tax-increment financing.”

Having a TIF

Known as TIF, this public financing method is used as a subsidy for redevelopment, infrastructure, or other community-improvement projects around the world, and is not a new concept to many towns and cities. Tax incentives for new construction projects are considered by the Board of Selectmen on a case-by-case basis, and ultimately presented to voters with a recommendation from the board.

McNinch echoed his support of the hotel-based tax incentives, adding that they create a direct stream — in terms of both funding and needs for services — into Lenox as new projects are wooed to the region with attractive offers.

“The reason behind TIF is to entice businesses that are going to be good for Lenox to come here — not to offer tax breaks to businesses already building here,” he said. “Berkshire County has a need for more rooms, and with those rooms in Lenox, we will have a greater need for more things to do — especially more restaurants and more shops.”

McNinch has a keen sense of the balance between the summer months and year-round business, and how a greater balance can be achieved by playing to strengths. He said he notices growing confidence among his own patrons — seeing them more often, and more comfortable with spending some of their disposable income — as well as new activity in Lenox Village, the town’s busiest retail and dining center.

“I’ve seen more people coming into town more often, and while we still see some naked shops, we’re also seeing new businesses coming in and trying things out,” he said. “A good tourist year is a great year, but building local business year-round will only make it better.”

The Spaces Between

Spaulding added that there’s long been a misconception of many empty spaces in Lenox Village, which is largely made up of small retail businesses and restaurants situated on a small network of visible streets.

“There’s this magic number we hear all the time of ‘eight empty spaces,’ while in reality there is one empty retail space and one empty restaurant space now available, with several new operations moving in.”

The chamber itself will be moving into a new space on Main Street, which will provide better visibility, and a Great Barrington staple, Asia Barong, with its massive oriental sculptures, will soon open a new location in Lenox Village.

Speaking to the level of activity during shoulder seasons, Spaulding added that the fall of 2015 was almost as good numbers-wise as the summer season, due in part to the habit among Lenox residents to ‘reverse hibernate’ during those busy warmer months.

In fact, the chamber’s largest fund-raiser of the year and the town’s largest community event, the Apple Squeeze in September, marks the close of the summer season and will be expanding further this year to include an outdoor farm-to-table dinner, 25 more vendor booths (and a waiting list of more than 40), and musicians who will play the streets as well as a capstone Sunday concert.

A traditional fall event in Lenox, the ‘tub parade’ hearkens back to the Gilded Age of the 1800s and the autumn carriage tours made by the wealthy to bid farewell to the region. It, too will be expanded through collaborations with other nonprofits to create a Gilded Age weekend. Meanwhile, the town’s holiday event, Making Spirits Bright, just launched last year and will repeat this year with plans to add more involvement from the town’s restaurants and retail shops.

So, when people ask Spaulding — or McNinch, Roche, and their fellow Lenox leaders — what’s new, they’ll often settle into a seat at the Olde Heritage Tavern to tell tales of upcoming excitement.

“People need options,” said McNinch. “We have a lot, and whatever we can do to build on those colder months in the year, that’s what I’m hoping we continue to do. It’s our job to attract people to Lenox, but it’s also our job to make them want to stay here.”

 

Lenox at a glance*

Year Incorporated: 1767
Population: 5,025 (2010)
Area: 21.7 square miles
County: Berkshire
Residential Tax Rate: $12.16
Commercial Tax Rate: $14.95
Median Household Income: $51,089 (2013)
Family Household Income: $74,531 (2013)
Type of government: Open Town Meeting
Largest employers: Canyon Ranch, Boston Symphony Orchestra, Cranwell Resort and Spa

* Latest information available

Opinion

Editorial

Several weeks ago in this space, we noted that one thing this region has certainly done well in recent years is establish and then refine programs to groom leaders for the years and decades to come.

Along much these same lines, the creation — and ongoing evolution — of the region’s young professional (YP) groups is another important source of positive energy for the four counties of Western Mass.

As the story on page 6 reveals, these groups — Springfield, Northampton, Amherst, and the Berkshires each boast one — have become true resources and vital connecting points. Indeed, they connect the region’s many young professionals with each other, potential career opportunities, area nonprofits (with the goal of having them become active with one or more of them), somewhat older and wiser business leaders from whom they can learn, experts who can counsel them in matters ranging from stress reduction to effective public speaking, and, most importantly, the communities in which they live and work.

Their collective missions and slates of programming continue to grow and evolve, but the YP groups have already come a long way.

Indeed, in the beginning, these were mostly social, or networking, groups that met monthly at area restaurants and clubs. These ‘Third Thursdays’ were quite successful at bringing people together — so successful that more than a few area employers were starting to dread third Fridays.

But while networking remains a key piece of the mission, the social aspect has in many ways taken a back seat to that real work of making connections, as mentioned earlier, and becoming part of that process of grooming leaders for the future.

The Young Professional Society of Greater Springfield, for example, now has a work/life balance committee to help members address the many aspects of that universal challenge. Meanwhile, Northampton Area Young Professionals has been relentless in its efforts to introduce its members to the many nonprofits that populate this region and inspire them to take active roles in helping those groups fulfill their various missions.

And Young Professionals of Amherst, the youngest of the group, is filling a glaring need in that community for an organization that can give voice to an overlooked constituency in a community where having a voice is all-important.

But maybe the most important work these groups are undertaking involves individuals who are not even members — yet. The hope is, they will be.

These are area college juniors and seniors, people who will be hitting the job market soon. And as many prepare to do so, they’re not exactly focusing their sights on the Western Mass. area.

The YPs are working to change that equation, and this is vitally important work. As we’ve noted many times, people from across the country and around the world come to Massachusetts to be educated because it has a large number of quality colleges and universities, public and private, within its borders.

Unfortunately, as we’ve also noted, most of the people who come here to be educated don’t stay here. And one of the many reasons for this is a simple lack of awareness when it comes to the opportunities that exist.

The YP groups are trying to build awareness by connecting (there’s that word again) area college students to young professionals who are making it here, and the employers who are helping them make it.

Only time will tell how successful these efforts will be when it comes to slowing the so-called brain drain in this region. This much we do know: efforts like this certainly can’t hurt, and they may wind up being a tremendous help.

And this is only one of the ways in which the YP groups are becoming a real resource across this region. n

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE

www.amherstarea.com

(413) 253-0700

• April 7: Amherst Area Chamber Breakfast, 7:15-9 a.m., Courtyard by Marriott, 423 Russell St., Hadley. Guest speakers include Ginny Hamilton, a pain specialist, yoga instructor, and Reiki practitioner with a multi-faceted approach teaching people how to release pain, realize habits causing pain, and revitalize healthy habits for painless living; and Brandon Wawrzonek, a Strides Human Performance Institute coach specializing in holistic fitness, functional movement training, sport performance, and injury prevention for athletes of all ages and abilities. Whether your concern is workplace productivity, athletic performance, or personal comfort, pain prevention strategies are a worthwhile investment. Cost: $15 for members, $20 for non-members. Registration begins at 7:15 a.m.

• April 13: Chamber After 5, 5-7 p.m., Hillside Pizza, 173 Russell St., Hadley. Beer tasting provided by White Lion Brewing Co., the first craft brewery in Springfield. Cost: $10 for members, $15 for non-members.

 

EAST OF THE RIVER FIVE TOWN CHAMBER OF COMMERCE

www.erc5.com

(413) 575-7230

• April 14: Lunch & Learn, noon to 1:30 p.m., Crestview Country Club, 281 Shoemaker Lane, Agawam. Co-hosted with West of the River Chamber of Commerce. This educational event will teach you how taking advantage of solar energy might save your business money and how to take advantage of available tax credits and incentives. Cost: $35 for both members and non-members. Cost includes buffet lunch.

• April 19: Feast in the East, 5:30-7:30 p.m., Twin Hills Country Club, 700 Wolf Swamp Road, Longmeadow. Come sample dishes from area restaurants and have a chance to vote for the People’s Choice award. There will be ample time to mingle and network in a relaxed atmosphere. Silver spoon sponsor: the Republican. Restaurant sponsors: CMD Technology Group Inc., Freedom Credit Union, the Gaudreau Group, Glenmeadow Retirement Community, JGS Lifecare, Life Care Center of Wilbraham, NUVO, and Robert Charles Photography. Cost: $25 per person.

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org
(413) 594-2101

• April 20: April Salute Breakfast, 7:15-9 a.m., La Quinta Inn & Suites, 100 Congress St., Springfield. Cost: $23 for members, $28 for non-members.

• April 21: Mornings with the Mayor, 8-9 a.m., Polish National Credit Union, 46 Main St., Chicopee. Free for all chamber members.

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org
(413) 527-9414

• April 29: Legislative Luncheon, noon, Log Cabin, 500 Easthampton Road, Holyoke. The Greater Easthampton and Holyoke chambers are partnering once again on this event; stay tuned for details. For more information, contact the chamber at (413) 527-9414.

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holyokechamber.com

(413) 534-3376

• April 12: Table Top Expo 2016: Let’s Get Down to Business, 4:30-7 p.m., Log Cabin, 500 Easthampton Road, Holyoke. With four area chambers, 180 businesses, and hundreds of visitors, sponsoring the Table Top Expo has consistently been a premier networking and marketing tool for the region’s business community. Another sell-out event is expected. Exhibitor tables are $150 and are exclusive to chamber members. To register or for more information, e-mail [email protected].

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com

(413) 584-1900

• April 7: Northampton Chamber Monthly Arrive@5, 5-7 p.m., Yankee Candle Village, South Deerfield. Arrive when you can, stay as long as you can. A casual mix and mingle with colleagues and friends. Sponsors: Greenfield Community College Foundation, Freedom Credit Union, and Pioneer Saab Volvo. Cost: $10 for members.

• April 22: Workshop: “Waste Reduction & Energy Efficiency,” 9:30-11 a.m., Center for EcoTechnology, 320 Riverside Dr., Northampton. Waste reduction and energy-efficiency upgrades can save your business money. This workshop will cover incentives, benefits, and options to green your business. Learn from case studies of other local businesses that have started waste-diversion programs or installed energy-efficiency improvements. RSVP required, and space is limited. To register, contact Cate Foley at [email protected] or (413) 586-7350, ext. 240.

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org

(413) 568-1618

• April 4: Mayor’s Coffee Hour, 8-9 a.m., Holiday Inn Express, 39 Southampton Road, Westfield. Event is free and open to the public. To register, call the chamber office at (413) 568-1618.

• April 13: After 5 Connection, 5-7 p.m., Betts Plumbing & Heating Supply, 14 Coleman Ave., Westfield. Refreshments will be served. Bring a business card and make connections. Cost: $10 for members, $15 for non-members (cash). To register, call the chamber office at (413) 568-1618.

• April 18: “The Painkiller Epidemic: Legal Implications of Prescription Drug Use in the Workplace,” 8:30-10 a.m., Holiday Inn Express, 39 Southampton Road, Westfield. Prescription drug use in the workplace is on the rise. From an employer’s perspective, employees who are abusing prescription medication tend to be less productive, less reliable, prone to absenteeism, a greater safety risk, and create unnecessary costs, burdens, and liabilities to the company. Royal, P.C. will present an informational seminar that will address some of the most common areas employers express uncertainty and concern about, including maintaining a safe workplace, enforcing drug-free workplace policies and conducting drug testing, and the risk of disability-discrimination claims. Light refreshments will be served. Cost: free for chamber members, $30 for non-members.

• April 26: Sixth annual Southwick Home & Business Show, 4:30-7 p.m., Southwick Town Hall, 454 College Highway. The Greater Westfield Chamber of Commerce is once again partnering with the Southwick Economic Development Commission on this tabletop event to promote Southwick businesses. Cost to display: $25 per business (Southwick businesses only). Registration form and payment due by April 11. The event is free and open to the public. Questions can be e-mailed to [email protected], or leave a message at (413) 304-6100.

PROFESSIONAL WOMEN’S CHAMBER

www.professionalwomenschamber.com

(413) 755-1310

• April 12: Professional Women’s Chamber Ladies Night, 5-7 p.m., Added Attractions, 180 Shaker Road, East Longmeadow. An evening of networking, complimentary wine, and refreshments. Reservations are free but required by e-mailing Debra Chamberland at [email protected].

SPRINGFIELD REGIONAL CHAMBER

www.myonlinechamber.com

(413) 787-1555

• April 6: Business@Breakfast, 7:15-9 a.m., Delaney House, 3 Country Club Road, Holyoke. Featuring the ever-popular Mayor’s Forum with Springfield Mayor Domenic Sarno, Easthampton Mayor Karen Cadieux, and West Springfield Mayor Will Reichelt. A personal and humorous discussion moderated by Western Mass News anchor Dave Madsen. Sponsored by United Personnel and Blue Cross Blue Shield of Massachusetts. Cost: $20 for members in advance ($25 at the door), $30 for general admission. Reservations may be made online at www.springfieldregionalchamber.com.

• April 13: Speed Networking @ Lunch, 11:30 a.m. to 1 p.m., La Quinta Inns and Suites, 100 Congress St., Springfield. Make up to 50 contacts in an hour in this round-robin networking format. Cost: $25 for members, $35 for general admission. Reservations may be made online at www.springfieldregionalchamber.com.

• April 14: Springfield Regional Chamber Leadership Institute Graduation, 6-9 p.m., Sheraton Springfield, One Monarch Place, Springfield. Cost: $40 per person. Reservations may be made online at www.springfieldregionalchamber.com.

• April 27: Beacon Hill Summit, 7 a.m. to 7 p.m., Massachusetts State House. Co-hosted by state Sen. James Welch and state Rep. Angelo Puppolo Jr. Day-long opportunity to meet with members of the Baker-Polito administration and the Massachusetts delegation. Sponsored by Comcast and WWLP-TV 22, presented in partnership with the East of the River Five Town Chamber of Commerce, and supported by the Greater Holyoke Chamber of Commerce. Cost: $180 per person, which includes continental breakfast, transportation, lunch, reception, and all materials. Reservations may be made online at www.springfieldregionalchamber.com.

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com

(413) 426-3880

• April 6: Wicked Wednesday networking event, 5:30-7:30 p.m., Stitches & Ink/From the Red Tees, 128 Myron St., West Springfield. Register online at www.ourwrc.com.

Entrepreneurship Sections

Passion Meets Purpose

Oliver and Emily Rich

Oliver and Emily Rich are proud of their business and trying to get people to view tea differently than they have in the past.

 

Oliver Rich carefully prepares a tray of ingredients that he will use to make unusual beverages, then pours generous servings of hot, frothy maple sugar black latte tea from a pitcher; micronized matcha mint tea with steamed milk from a sports drink-style shaker; and a sparkling chilled beverage made with strawberry, kiwi, and apple tea concentrate.

The scents and tastes are complex, and reflect just a few of the more than 120  blends of teas Rich has created since he launched Tea Guys LLC in 2002. Each tea has three flavors, and many people try several free samples in the Whately Tasting Room and Factory and learn new ways to prepare tea before making a purchase.

Indeed, it’s almost necessary because the array of choices is amazing: there are teas blended with chocolate, ginger, and bourbon; caramel, sea salt, and molasses; hibiscus, raspberry, and currant; as well as traditional varieties such as bergamot (Earl Grey) with lavender and vanilla.

The tea can be purchased in loose leaf form, specially created biodegradable bags which allow more flavor to escape and contain 200% more tea than an ordinary bag, K-Cups, micronized powder that provides additional health benefits, and liquid bags of concentrate that can be mixed by the spoonful with hot and cold water and milk or used to make cocktails or add flavor to food before or after it is cooked.

Creating this complex line of products was no small feat and has taken Rich years to master.

“There are more varieties of tea in China than grapes in France,” he said, as he shared information about the thousands of types of tea that stem from the Camellia sinensis plant and how growing it under different conditions produces different tastes.

“It took me years and years to perfect our tea, but we’re finally at the peak,” he went on. “We’re changing what it means to be a tea company and trying to change the way people view tea, consume it, and prepare it.”

Rich grew up in a family where food was very important, and cooked alongside his mother from the time he was a young child.

“I always liked creating things, but a lot of what I do is going back to basics,” he told BusinessWest, adding that his Swedish and Italian grandparents made everything by hand.

It’s a method that has always been part of his business, and he recalled a time when he stayed up for 24 hours to fill an order for tea bags from his kitchen, punching holes in tags, cutting strings, and heat-sealing them to the bags.

Today, Rich and his wife Emily, who has been part of the business from the beginning and left a full-time job to join him as operations manager in 2007, can still be found in their Whately factory at all hours doing things by hand, where blends are crafted daily in small batches.

Kathleen Rhine

Kathleen Rhine carefully measures tea into packages at Tea Guys in Whately, where a lot of the production is done by hand.

“This is truly a labor of love,” she said. “There are limited options for premium tea products that are interesting, but we bring something different to the table and are trying to expand the ways people use tea as well as their experience with it.”

That strategy, combined with a smorgasbord of offerings, has led to success, and Emily says people have come to the tasting room with a spouse who isn’t partial to tea, but has a much different outlook by the time they leave the room.

Trial and Error

The inspiration to start this venture came during a meeting between Oliver Rich and a friend who had gotten together at a tea shop in Cambridge to talk about ideas for starting a business.

Rich noticed a salesperson measuring out rote grutze tea, which he knew was named after a German dessert, and it sparked what he called “an epiphany.”

“I had never seen this type of tea, and realized I could not only make tea differently than anyone else, but could make it better by putting different ingredients into it,” he said, adding that the majority of grocery stores at the time stocked only mass-produced tea bags that are filled with tea dust, or fannings, that don’t have much flavor.

His friend was highly skeptical of the idea, and the feeling was mirrored by others who told Oliver he was crazy, but after conducting research, visiting tea shops throughout New England, talking to suppliers, and going to Asian markets to find unusual ingredients, he began creating new blends in his kitchen, and his friend agreed to partner with him.

Rich’s focus was on quality, and he began to line up customers, which increased in number when a family member who sold soap to bed-and-breakfast operations shared a list of contacts.

But because Rich’s business partner lived in Cambridge and he and Emily were doing everything by hand, the business took a long time to get off the ground.

“We were so ahead of the market that customers weren’t willing to pay for what we were making,” he told BusinessWest.

In 2003 Tea Guys moved into Eastworks in Easthampton, and a website was launched, which marked a turning point and led to new wholesale customers, which have long accounted for the bulk of their sales.

Rich’s partner eventually left, but he and Emily worked tirelessly and continued to experiment by mixing teas with freshly ground ingredients to create unique flavor combinations.

Tea Guys moved from Easthampton to Florence, and when the recession hit, Rich downsized into a 3,300-square-foot space in Hatfield. But the customer base has continued to grow, especially in recent years. Sales doubled in 2014 and 2015, and the company is on track to do $5 million in business this year.

Oliver Rich

Oliver Rich says the Tea Guys Tasting Room and Factory Store in Whately allows customers to sample varieties before making a purchase.

Two years ago, Rich and Emily took a leap of faith and moved into their current, 10,000-square-foot location in Whately, but he had to take out a large loan to buy equipment and hire more staff.

Although he tends to be risk-averse, the move has paid off, and today the business boasts 18 employees. But he continues to serve as the so-called master blender, using teas from China, Sri Lanka, Japan, and India, and ingredients that are fresh and exotic, including cocoa from Ecuador and Guatemala and maple syrup and chunks of maple sugar from a nearby sugaring farm.

“Most companies just add flavor to a base, but I look at the vast varieties and have added more than 300 ingredients to about 30 teas that I matched to complement their flavors,” Rich noted.

The company’s biggest break was realized two years ago when Big Y World Class Supermarkets placed Tea Guys products in its Fresh Acres store in Springfield. The conversation with Big Y had started in 2007 with Bill Eichorn, who championed the products, and helped the company develop a whole-leaf tea program that has expanded into 13 of their stores and continues to grow.

“We’re still an unknown, but it shows we are at the tipping point,” Rich said, noting that large displays at Big Y contain bins of whole-leaf tea that allow people to experience the complex aromas that seep into the taste of the 40 blends that Big Y carries.

And since this type of tea is a new experience for many, Tea Guys offers individual tea bags for $1.49 so people can sample different flavors.

Expanding Market

The company has come a long way over the last 14 years, and its products are used in frozen yogurts and served by restaurants, colleges and universities, and bed-and-breakfast operations. They are also a mainstay for national and international entrepreneurs who make their living selling the tea or holding tea parties.

“There has never been a mass market for our tea, but every second of every day somewhere in the world, someone is drinking it. It’s an affordable luxury,” Rich said.

“Tea is one of the products our country was founded on, but most people don’t fully appreciate the time and devotion that goes into planting, picking, and blending it,” he went on. “We have reinvented it, and were the first to combine different varieties of tea with ingredients like chocolate, nuts, and popcorn that you can see in the tea,” he continued. “But it took heart and passion to do so.”

It also took persistence and a belief that a quality product from the heart of New England would become something people could and would enjoy every day. And that’s exactly what has happened, one delightful cup at a time.

Company Notebook Departments

Trinity Health Awards Grant for Mercy Project

SPRINGFIELD — Trinity Health, the parent organization of Mercy Medical Center, has selected Mercy’s new community health project as a recipient of a grant under its Transforming Communities Initiative (TCI), a program that will result in the investment of $80 million in grants, loans, community-match dollars, and services in six communities over the next five years. As one of the six initial grant recipients, Mercy Medical Center will receive up to $500,000 per year to support a collaborative program that will improve health and well-being in the local community. The Springfield-based TCI partnership involves Mercy Medical Center and Live Well Springfield (LWS), a multi-sector, community-based coalition that includes more than 26 organizations working in the city. The program aims to provide services and improve policies that target low-income adults and children disproportionately impacted by health conditions related to poor diet, inactivity, tobacco use, and other social determinants. Specific strategies include enhancing early-education and care sites through nutrition and physical activity, school-nutrition improvements, Complete Streets infrastructure, and tobacco-use prevention. Partners currently include Mercy Medical Center and LWS members Martin Luther King Jr. Center, HAPHousing, Square One, Springfield Food Policy Council, Pioneer Valley Planning Commission, and Partners for a Healthier Community, serving as co-conveners and evaluators. Expected community benefits for the Springfield community include reduced rates of smoking, reduced youth obesity rates, improved access to nutrition and physical activity opportunities, fewer health disparities, and enhanced community wellness and resiliency. “The partnership between Mercy Medical Center and Live Well Springfield is truly a collaborative effort that brings numerous agencies together to improve the health of our community and each person we serve,” said Doreen Fadus, executive director of Community Benefit and Health, Mercy Medical Center. “It also reaffirms our commitment to population health management that calls us to identify specific individuals with particular needs within a given population, and then create care systems that work to improve the care and the health for individuals, particularly those at high risk or with chronic disease.” Mercy Medical Center earned the grant after responding to an RFP that defined appropriate multi-sector partners for these funded community collaborations. Potential partners included community groups, businesses, social-service agencies, schools, and others. The collaboration is expected to leverage system, hospital, and community expertise, funding, and other resources to improve community health. “We are delighted to be providing Mercy Medical Center and Live Well Springfield with this support,” said Dr. Bechara Choucair, senior vice president for Safety and Community Health, Trinity Health. “Mercy Medical Center and Live Well Springfield have a strategic collaboration and shared commitment to improving people’s lives. It’s a great investment.” In addition to the partnership between Mercy Medical Center and Live Well Springfield, Trinity Health has selected community partnerships in New Jersey, Illinois, Maryland, Idaho, and New York for participation in TCI. All of these programs will focus specifically on policy, system, and environmental changes that can directly impact identified areas of high local need and which can reduce tobacco use and obesity, leading drivers of preventable chronic diseases and high healthcare costs in the U.S.

Lee Bank Announces Alliance with St. Germain

LEE — Lee Bank President and CEO Chuck Leach announced that Lee Bank and St. Germain Investment Management have entered into a strategic alliance called October Mountain Financial Advisors, by which St. Germain will provide investment-management and financial-planning services to Berkshire County clients from its new offices in Lee. “Lee Bank is thrilled to offer a Berkshire County-focused wealth-management platform staffed with Berkshire residents who care deeply about their customers and community,” said Leach. “We’re extremely pleased to join forces with St. Germain Investment Management as we embark on this new endeavor. Furthermore, with our recently granted trust powers, we look forward to working closely with attorneys, CPAs, and our clients on trust and estate-planning matters right here in Berkshire County. We have long considered tackling the wealth-management space because it’s a natural extension of what we do extremely well — building strong relationships with our customers and community. It is logical for us to be working with St. Germain given their deep bench of talented investment professionals, most of whom I have worked closely with in the past, and their commitment to remaining independent and committed to our same core values.” Prior to being named president and CEO of Lee Bank last July, Leach served as senior vice president/managing director of wealth management and chief investment officer at Berkshire Bank Wealth Management. Previous positions include vice president/senior portfolio manager at TD Bank Wealth Management Group and vice president of the Gilder Technology Group and the Telecosm Fund. According to Tim Suffish, senior vice president and head of equities at St. Germain Investment Management, “we place the highest value on client relationships and locally made investment decisions, whether it’s a family’s nest egg or a nonprofit’s endowment. We believe that October Mountain Financial Advisors is well-positioned to avoid the conflicts of interest, persistent fee increases, and key person risks inherent with most investment options available today. As a long-time resident of Pittsfield, I’m thrilled to bring our highly qualified team to the Berkshire community.” Along with Suffish, October Mountain Financial Advisors’ principal team includes St. Germain Investment Management’s Michael Matty, president and director; Richard Bleser, vice president, portfolio manager; Matthew Farkas, vice president, portfolio manager; and Thaddeus Welch, portfolio manager. October Mountain Financial Advisors is now open for business at the bank’s branch in Lee and at St. Germain’s offices in Springfield and Hartford, Conn. October Mountain’s permanent headquarters will be located at 103 West Park St., adjacent to Lee Bank, and is slated to open in the spring following renovations to the building.

Waterfront Tavern Re-opens in Holyoke

HOLYOKE — Earlier this month, the Waterfront Tavern held a grand re-opening event at its newly renovated facility on Main Street, featuring Damn Yankee BBQ. Events slated for the restaurant and nightclub include concerts, dancing, and comedy. Private events can be booked in one of the three banquet rooms, with capacities ranging from 50 to 300 people. “Holyoke is a great spot to set up shop. We’re thrilled to be part of such a committed group of impassioned business owners,” owner Don Robert said. “The ease of obtaining the required permits went way above my expectations. This is definitely a business-friendly city.” Robert, one of the partners at the Waterfront Tavern, has been in the restaurant business since he was 14, starting at Lacroix’s, his family-owned business in Willimansett. He is the owner of Maximum Capacity in Chicopee, which he acquired in 2004. Waterfront Tavern’s restaurant partner is Rich Davieau, owner of Damn Yankee BBQ, a full-service barbeque catering company that has been in business, developing its own barbeque rubs and sauces, since 2010.

Taylor Street Dental Offers Free Lunch at Hot Table

SPRINGFIELD — In a new campaign, Taylor Street Dental is offering patients a voucher for a free meal at Hot Table restaurants when they make an appointment. “For a lot of people, it’s hard to make time in their schedule for a dental appointment,” said Dr. David Peck, owner of Taylor Street Dental. “We thought we’d make their lives a little easier, in case they had to skip breakfast or miss their lunch break to come in.” Peck established his practice on Worthington Street 30 years ago. In 2015, he moved to the historic Stacy Building on Taylor Street. He completely refurbished the building with the latest state-of-the-art technology and equipment, in addition to adding new dentists and associates. “John Devoie from Hot Table and I are both committed to investing in Springfield and helping the city thrive,” Peck said. “Their Tower Square location is very popular with downtown businesspeople and local neighborhood folks, the same people who make up a large part of my patient base. This promotion is designed to make everyone happy.” Patients must mention the Hot Table offer while making their appointment in order to claim the gift card when they come in. The gift card has a $20 value.

Big Y Announces Make-A-Wish Promotion

SPRINGFIELD — In honor of its 80th Anniversary, Big Y Foods has partnered with Make-A-Wish Massachusetts and Rhode Island, inviting customers to purchase ‘Wish Stars’ in checkout lines at all 61 Big Y World Class markets, including at 30 stores in Massachusetts. Stars cost $1 each, and customers are welcome to write their name on their star for display in their store. Funds raised through the sale of Wish Stars in Massachusetts throughout March will help grant wishes for children with life-threatening medical conditions throughout the Big Y communities. On Thursday, March 17, Big Y will match all Wish Star purchases and any additional donations up to $8,000.

Columbia Gas Recognizes 75th Anniversary of USO of Pioneer Valley

SPRINGFIELD — Columbia Gas of Massachusetts has supported the USO of Pioneer Valley in its efforts to keep military families together. This year, as the USO celebrates its 75th anniversary, Columbia Gas continues its tradition by gifting the USO $2,500 in support of its programs for 2016. According to the United Service Organizations (USO), America’s 1.3 million active-duty service members receive an estimated annual total of 10 million acts of connection from USO centers, services, and volunteers. The Pioneer Valley USO, located at the Westover Air Reserve Base, is one of those centers that has made a significant difference. “Columbia Gas is proud to support the work of the Pioneer Valley USO, which provides an abundance of services to hundreds of families it serves from all branches of the military. As a company that actively recruits and employs veterans, we feel privileged to work with organizations such as the USO that focus on our military men and women as well as their families,” said Andrea Luppi, manager of Communications and Community Relations. Added Allan Tracy, executive director of the Pioneer Valley USO, said the organization “is extremely thankful for the continued support from Columbia Gas.
This partnership over many years has helped the Pioneer Valley USO continually meet the ever-changing needs of our local military and their families.”

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE

www.amherstarea.com
(413) 253-0700

• March 31: Margarita Madness, 5:30-7:30 p.m., Hadley Farms Meeting House, 41 Russell St., Hadley. Cost: $20 in advance, $25 at the door. Tickets can be purchased at TD Bank on Triangle Street or Greenfield Savings Bank on University Drive, as well as the chamber office. You must be over age 21 to participate. With questions about participating or sponsoring, call the chamber office at (413) 253-0700.

• April 7: Amherst Area Chamber Breakfast, 7:15-9 a.m., Courtyard by Marriott, 423 Russell St., Hadley. Guest speakers include Ginny Hamilton, a pain specialist, yoga instructor, and Reiki practitioner with a multi-faceted approach teaching people how to release pain, realize habits causing pain, and revitalize healthy habits for painless living; and Brandon Wawrzonek, a Strides Human Performance Institute coach specializing in holistic fitness, functional movement training, sport performance, and injury prevention for athletes of all ages and abilities. Whether your concern is workplace productivity, athletic performance, or personal comfort, pain prevention strategies are a worthwhile investment. Cost: $15 for members, $20 for non-members. Registration begins at 7:15 a.m.

• April 13: Chamber After 5, 5-7 p.m., Hillside Pizza, 173 Russell St., Hadley. Beer tasting provided by White Lion Brewing Co., the first craft brewery in Springfield. Cost: $10 for members, $15 for non-members.

EAST OF THE RIVER FIVE TOWN CHAMBER OF COMMERCE

www.erc5.com
(413) 575-7230

• April 14: Lunch & Learn, noon to 1:30 p.m., Crestview Country Club, 281 Shoemaker Lane, Agawam. Co-hosted with West of the River Chamber of Commerce. This educational event will teach you how taking advantage of solar energy might save your business money and how to take advantage of available tax credits and incentives. Cost: $35 for both members and non-members. Cost includes buffet lunch.

• April 19: Feast in the East, 5:30-7:30 p.m., Twin Hills Country Club, 700 Wolf Swamp Road, Longmeadow. Come sample dishes from area restaurants and have a chance to vote for the People’s Choice award. There will be ample time to mingle and network in a relaxed atmosphere. Silver spoon sponsor: the Republican. Restaurant sponsors: CMD Technology Group Inc., Freedom Credit Union, the Gaudreau Group, Glenmeadow Retirement Community, JGS Lifecare, Life Care Center of Wilbraham, NUVO, and Robert Charles Photography. Cost: $25 per person.

 

FRANKLIN COUNTY CHAMBER OF COMMERCE

www.franklincc.org
(413) 773-5463

• March 25: March Breakfast Series, Greenfield Community College. Taxpayers, come to breakfast and learn how the state Auditor’s Office attempts to save dollars by investigating fraud and waste in state government. Auditor Suzanne Bump will present a program and explain the value of her office. Sponsored by Freedom Credit Union and Franklin County CDC. Cost: $13 for chamber members prepaid or at the door, $14 for chamber members billed, $16 for general admission.

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org
(413) 594-2101

• April 20: April Salute Breakfast, 7:15-9 a.m., La Quinta Inn & Suites, 100 Congress St., Springfield. Cost: $23 for members, $28 for non-members.

• April 21: Mornings with the Mayor, 8-9 a.m., Polish National Credit Union, 46 Main St., Chicopee. Free for all chamber members.

 

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org
(413) 527-9414

• April 29: Legislative Luncheon, noon, Log Cabin, 500 Easthampton Road, Holyoke. The Greater Easthampton and Holyoke chambers are partnering once again on this event; stay tuned for details. For more information, contact the chamber at (413) 527-9414.

 

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holyokechamber.com
(413) 534-3376

• March 23: Chamber After Hours, 5-7 p.m., hosted and sponsored by Marcotte Ford, 1025 Main St., Holyoke. Food, 50/50 raffle, and door prizes. Cost: $10 for members, $15 for non-members.

• April 12: Table Top Expo 2016: Let’s Get Down to Business, 4:30-7 p.m., Log Cabin, 500 Easthampton Road, Holyoke. With four area chambers, 180 businesses, and hundreds of visitors, sponsoring the Table Top Expo has consistently been a premier networking and marketing tool for the region’s business community. Another sell-out event is expected. Exhibitor tables are $150 and are exclusive to chamber members. To register or for more information, e-mail [email protected].

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com
(413) 584-1900

• April 7: Northampton Chamber Monthly Arrive@5, 5-7 p.m., Yankee Candle Village, South Deerfield. Arrive when you can, stay as long as you can. A casual mix and mingle with colleagues and friends. Sponsors: Greenfield Community College Foundation, Freedom Credit Union, and Pioneer Saab Volvo. Cost: $10 for members.

• April 22: Workshop: “Waste Reduction & Energy Efficiency,” 9:30-11 a.m., Center for EcoTechnology, 320 Riverside Dr., Northampton. Waste reduction and energy-efficiency upgrades can save your business money. This workshop will cover incentives, benefits, and options to green your business. Learn from case studies of other local businesses that have started waste-diversion programs or installed energy-efficiency improvements. RSVP required, and space is limited. To register, contact Cate Foley at [email protected] or (413) 586-7350, ext. 240.

 

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org
(413) 568-1618

• March 21: “Marketing to Millennials” Workshop, 3:30-5 p.m., Holiday Inn Express, 39 Southampton Road, Westfield. Presented by MassLive: Michael Burnham, sales manager; Megan Downey, regional training manager; and Brandon Farrell, account executive. Attendees will learn about how digital targeting works, sponsored content online, YouTube commercials, and social-media marketing. Light refreshments will be served. Cost: free for chamber members, $30 for non-members. To register, call the chamber office at (413) 568-1618

• March 22: Small Business Legal Clinic, noon to 4 p.m., Greater Westfield Chamber of Commerce, 16 North Elm St., Westfield. Sponsored by the Western Mass. regional office of the MSBDC. Free to chamber members only. Seating is limted. To register, call Lynn Shedd at (413) 737-6712, ext. 100.

• March 25: Legislative Luncheon, 11:30 a.m. to 1:30 p.m, Tekoa Country Club, 459 Russell Road, Westfield. Legislators attending include state Sen. Don Humason and state Reps. Nicholas Boldyga, Peter Kocot, William Pignatelli, and John Velis. This event will provide members a great opportunity to bring their business concerns and issues to their state delegation. Gold sponsor: WSBK 89.5 FM at Westfield State University. Small business sponsor: Liptak Emergency Water Removal. Cost: $30 for chamber members, $40 for the general public (paid in advance). Call the chamber office at (413) 568-1618 for more information and to register.

• April 4: Mayor’s Coffee Hour, 8-9 a.m., Holiday Inn Express, 39 Southampton Road, Westfield. Event is free and open to the public. To register, call the chamber office at (413) 568-1618.

• April 13: After 5 Connection, 5-7 p.m., Betts Plumbing & Heating Supply, 14 Coleman Ave., Westfield. Refreshments will be served. Bring a business card and make connections. Cost: $10 for members, $15 for non-members (cash). To register, call the chamber office at (413) 568-1618.

• April 18: “The Painkiller Epidemic: Legal Implications of Prescription Drug Use in the Workplace,” 8:30-10 a.m., Holiday Inn Express, 39 Southampton Road, Westfield. Prescription drug use in the workplace is on the rise. From an employer’s perspective, employees who are abusing prescription medication tend to be less productive, less reliable, prone to absenteeism, a greater safety risk, and create unnecessary costs, burdens, and liabilities to the company. Royal, P.C. will present an informational seminar that will address some of the most common areas employers express uncertainty and concern about, including maintaining a safe workplace, enforcing drug-free workplace policies and conducting drug testing, and the risk of disability-discrimination claims. Light refreshments will be served. Cost: free for chamber members, $30 for non-members.

• April 26: Sixth annual Southwick Home & Business Show, 4:30-7 p.m., Southwick Town Hall, 454 College Highway. The Greater Westfield Chamber of Commerce is once again partnering with the Southwick Economic Development Commission on this tabletop event to promote Southwick businesses. Cost to display: $25 per business (Southwick businesses only). Registration form and payment due by April 11. The event is free and open to the public. Questions can be e-mailed to [email protected], or leave a message at (413) 304-6100.

PROFESSIONAL WOMEN’S CHAMBER

www.professionalwomenschamber.com
(413) 755-1310

• April 12: Professional Women’s Chamber Ladies Night, 5-7 p.m., Added Attractions, 180 Shaker Road, East Longmeadow. An evening of networking, complimentary wine, and refreshments. Reservations are free but required by e-mailing Debra Chamberland at [email protected].

SPRINGFIELD REGIONAL CHAMBER

www.myonlinechamber.com
(413) 787-1555

• March 22: Pastries, Politics, and Policy, 8-9 a.m., TD Bank Conference Center, 1441 Main St., Springfield. Featuring Attorney General Maura Healey. Cost: $15 for members, $25 for general admission. Reservations may be made online at www.springfieldregionalchamber.com.

• April 6: Business@Breakfast, 7:15-9 a.m., Delaney House, 3 Country Club Road, Holyoke. Featuring the ever-popular Mayor’s Forum with Springfield Mayor Domenic Sarno, Easthampton Mayor Karen Cadieux, and West Springfield Mayor Will Reichelt. A personal and humorous discussion moderated by Western Mass News anchor Dave Madsen. Sponsored by United Personnel and Blue Cross Blue Shield of Massachusetts. Cost: $20 for members in advance ($25 at the door), $30 for general admission. Reservations may be made online at www.springfieldregionalchamber.com.

• April 13: Speed Networking @ Lunch, 11:30 a.m. to 1 p.m., La Quinta Inns and Suites, 100 Congress St., Springfield. Make up to 50 contacts in an hour in this round-robin networking format. Cost: $25 for members, $35 for general admission. Reservations may be made online at www.springfieldregionalchamber.com.

• April 14: Springfield Regional Chamber Leadership Institute Graduation, 6-9 p.m., Sheraton Springfield, One Monarch Place, Springfield. Cost: $40 per person. Reservations may be made online at www.springfieldregionalchamber.com.

• April 27: Beacon Hill Summit, 7 a.m. to 7 p.m., Massachusetts State House. Co-hosted by state Sen. James Welch and state Rep. Angelo Puppolo Jr. Day-long opportunity to meet with members of the Baker-Polito administration and the Massachusetts delegation. Sponsored by Comcast and WWLP-TV 22, presented in partnership with the East of the River Five Town Chamber of Commerce, and supported by the Greater Holyoke Chamber of Commerce. Cost: $180 per person, which includes continental breakfast, transportation, lunch, reception, and all materials. Reservations may be made online at www.springfieldregionalchamber.com.

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com
(413) 426-3880

• April 6: Wicked Wednesday networking event, 5:30-7:30 p.m., Stitches & Ink/From the Red Tees, 128 Myron St., West Springfield. Register online at www.ourwrc.com.

Daily News

SPRINGFIELD — In a new campaign, Taylor Street Dental is offering patients a voucher for a free meal at Hot Table restaurants when they make an appointment.

“For a lot of people, it’s hard to make time in their schedule for a dental appointment,” said Dr. David Peck, owner of Taylor Street Dental. “We thought we’d make their lives a little easier, in case they had to skip breakfast or miss their lunch break to come in.”

Peck established his practice on Worthington Street 30 years ago. In 2015, he moved to the historic Stacy Building on Taylor Street. He completely refurbished the building with the latest state-of-the-art technology and equipment, in addition to adding new dentists and associates.

“John Devoie from Hot Table and I are both committed to investing in Springfield and helping the city thrive,” Peck said. “Their Tower Square location is very popular with downtown businesspeople and local neighborhood folks, the same people who make up a large part of my patient base. This promotion is designed to make everyone happy.”

Patients must mention the Hot Table offer while making their appointment in order to claim the gift card when they come in. The gift card has a $20 value and is good at all Hot Table locations.

Company Notebook Departments

Mercy, SPHS Welcome RiverBend Medical Group

SPRINGFIELD — Mercy Medical Center and the Sisters of Providence Health System (SPHS), members of Trinity Health – New England, have welcomed RiverBend Medical Group into their family of providers and network of services. This partnership positions Mercy, SPHS, and RiverBend to make significant strides in care delivery while continuing to focus on high quality, efficiency, access to services, and cost containment, said Dr. Scott Wolf, president of Mercy Medical Center. “The joining of these two clinically excellent and financially strong providers – one with expertise in the delivery of outpatient care and the other with expertise in inpatient care and related services – creates a strong clinically integrated network that will better meet the health care needs of the local community.” The plan is for RiverBend’s physicians, physician assistants, nurse practitioners, certified nurse midwives, and staff members to continue practicing at RiverBend’s current locations in Agawam, Chicopee, Springfield, Westfield, and Wilbraham. “We welcome the opportunity to partner with Mercy Medical Center because of our shared vision regarding patient care. We remain committed to treating each patient with dignity, compassion, and clinical excellence, and doing so in a manner that will have a positive impact on our community,” said Dr. Richard Shuman, president of RiverBend Medical Group. This new arrangement also strengthens the longstanding collaboration between Mercy Medical Center and RiverBend Medical Group on patient care and patient-experience improvement. Patients will benefit from enhanced services through Mercy’s continuum of care options that focus on the ‘triple aim’ of better health, better care, and lower costs for the patient population, Wolf said. In addition to his role as RiverBend president, Shuman has been named senior vice president of the Mercy Physician Network Organization (PNO). In this position, he will be responsible for strategic and operating plans for RiverBend Medical Group and the managed practices within the PNO. He will also focus on promoting the delivery of quality healthcare services, providing leadership for the effective management of medical resources and staff, and ensuing clinical quality management and improvement activities for RiverBend, the PNO, and Mercy Medical Center.

Website Lists the Fort as Bucket-list Restaurant

SPRINGFIELD — When onlyinyourstate.com, a popular website that lists top attractions in every state in the U.S., ranked its “14 Restaurants to Visit in Massachusetts Before You Die,” the Student Prince Café and Fort restaurant came in near the top of the list. The article cited “sublime German food,” the ambience of the dining room, and the restaurant’s noted collection of steins among the aspects that make the Fort a must-visit on any restaurant lover’s list. “It’s great to see a national media outlet highlight what locals have known forever,” said Managing Partner Andy Yee. “This is exactly why we all came together last year to make sure this Springfield institution survived. We hope this article will help a whole new crop of people discover the magic of our restaurant.”

Eric Carle Museum of Picture Book Art Named National Medal Finalist

AMHERST — The Institute of Museum and Library Services (IMLS) announced that the Eric Carle Museum of Picture Book Art is among 30 finalists for the 2016 National Medal for Museum and Library Service. The National Medal is the nation’s highest honor given to museums and libraries for service to the community. For 22 years, the award has celebrated institutions that demonstrate extraordinary and innovative approaches to public service to make a difference for individuals, families, and communities. This will mark the second year that the Carle has been recognized with this honor. “The 2016 National Medal finalists make lasting differences in their communities by serving and inspiring the public,” said Kathryn Matthew, director of IMLS. “We proudly recognize these museums and libraries for their invaluable work to provide citizens with educational resources, 21st-century skills, and opportunities for lifelong learning.” Added Christopher Milne, the Carle’s chairman of the board, “it is hard to believe what the Carle has achieved in just 13 years. The museum’s exhibitions are traveling to major museums in the U.S., while our literacy and art programs are reaching as far as Asia and the Middle East. It just proves that people of all ages and cultures are deeply moved by the artwork and stories of childhood.” The National Medal winners will be named later this spring.

Greenfield Cooperative Bank Partners with Raymond James

GREENFIELD — John Houston, managing director of the Raymond James Financial Institutions Division, announced that the advisors at GCB Financial Services, a division of Greenfield Cooperative Bank, will offer investment and wealth-management services to its clients through Raymond James Financial Services Inc., member FINRA/SIPC. GCB Financial Services includes program manager and financial advisor Michael Johnson and financial advisor Edward Zadworny. The team previously partnered with MML Investors Services for third-party support. “We chose Raymond James as our new partner because it provides its clients with superior research, technology, and planning tools,” said Michael Tucker, president and CEO of Greenfield Cooperative Bank and its parent company, Greenfield Bancorp, MHC. “The breadth of the resources and the type of support available to its financial advisors will allow us to provide more in-depth service to our clients and, ultimately, to help them better achieve their financial goals.” Johnson has more than 20 years of experience in the financial-services industry, having begun his career in 1995 with A.G. Edwards and moved to Greenfield in 2003. He is a graduate of UMass Amherst with a bachelor’s degree in economics. Zadworny has been in the financial industry since 1988, when he joined Prudential Insurance and Pruco Securities. In 2012, he moved to Greenfield, where he partnered with Johnson as part of the investment program at Greenfield Cooperative Bank. He earned a bachelor’s degree in business from Westfield State University.

Adam Quenneville Wins Award from Astec Roofing

SOUTH HADLEY — Adam Quenneville announced that his company, Adam Quenneville Roofing & Siding, was awarded the 2015 Astec Roofing New Dealer of the Year award, which is presented to a dealer who has completed the most work in the Northeast region, as well as had the highest customer satisfaction. In addition, Adam Quenneville Roofing & Siding was also named the number-one Astec dealer in the state of Massachusetts for 2015. “We here at Astec hold our dealers to the highest standards in providing our strict specifications on each and every job,” said Scott Transue, a sales representative at Astec. “Adam Quenneville Roofing & Siding has outperformed even our strict standards of professionalism.” Astec is a fluid-applied roofing solution which takes the same durable, protective, and energy-efficient principles the NASA space program uses. Its mission is to solve industrial problems, improve appearance, and save energy, while adding to the weathertight sustainability of roofs, walls, and industrial surfaces.

Daily News

SPRINGFIELD — When onlyinyourstate.com, a popular website that lists top attractions in every state in the U.S., ranked its “14 Restaurants to Visit in Massachusetts Before You Die,” the Student Prince Café and Fort restaurant came in near the top of the list.

The article cited “sublime German food,” the ambience of the dining room, and the restaurant’s noted collection of steins among the aspects that make the Fort a must-visit on any restaurant lover’s list.

“It’s great to see a national media outlet highlight what locals have known forever,” said Managing Partner Andy Yee. “This is exactly why we all came together last year to make sure this Springfield institution survived. We hope this article will help a whole new crop of people discover the magic of our restaurant.”

Daily News

NORTHAMPTON — On Tuesday, Pramod Warriar, Vince George, and Vargheese Athimootil opened Bombay Royale, a new Indian restaurant at 52 Crafts Ave. in One Roundhouse Plaza in downtown Northampton.

Bombay Royale offers Indian fare from all regions of India, including the north and south. The restaurant specializes in fresh, healthy menu items and does not use monosodium glutamate, otherwise known as MSG. Bombay Royale also offers gluten-free, vegan, and dairy-free options.

“We are one of the few Indian restaurants in this area offering south Indian cuisine with dishes such as the masala dosa, a crispy rice lentil crepe with potatoes,” said George.

A buffet meal option is offered weekdays from noon to 2:30 p.m. and weekends from noon to 3 p.m. Bombay Royale will also offer a la carte menu items, lunch boxes, gift cards, and catering services for holidays, weddings, and other events.

George has 15 years of experience in the restaurant industry and previously managed Karavalli Regional Cuisine of India in Latham, N.Y. Warriar has more than 30 years of experience and also operates Bombay in Lee. Athimootil works full-time for the state of New York as an engineer and also has worked in the restaurant industry for several years.

To learn more about Bombay Royale, visit www.bombayroyale.com, e-mail [email protected], or call (413) 341-3537.

Class of 2016 Difference Makers

Changing Lives, One ‘Little,’ One ‘Big’ at a Time

From left, David Beturne, Danielle Letourneau-Therrien, and Renée Moss.

From left, David Beturne, Danielle Letourneau-Therrien, and Renée Moss.
Leah Martin Photography

Angela Smith-LeClaire was relatively young (age 8) when she became involved with Big Brothers Big Sisters (BBBS) as what that organization calls a ‘little.’

So the memories of her time spent with Lisa, who spent five years as her ‘big,’ are scattered, somewhat selective, and certainly not as complete as she would like. She admits, with some embarrassment in her voice, that she knows she and Lisa went to one of the organized events staged by Big Brothers Big Sisters of Franklin County years ago, but couldn’t say exactly when, where, or even what it was.

What she clearly remembers, though, and always will, are the dinners she shared at the home of Lisa and her husband, and the air of stability that warmed the room, something decidedly missing from her own home, where alcoholism was taking a heavy toll on day-to-day life.

What she remembers also is at some point making a kind of pledge — that one day she would seek to bring that same sense of stability to a young girl who lacked it in her life. That day came a few months ago, not long after Smith-LeClaire and her husband, Anthony, purchased a home in Millers Falls.

Angela Smith-LeClaire

Angela Smith-LeClaire fulfilled a promise she made to herself years ago by becoming a big sister to Abby.

Today, following a lengthy matching process, she is the ‘big’ for Abby, whose family life has been scarred by drug addiction. And one of the things they share is dinner in Angela’s home. They’ve also gone bowling, made Christmas cookies and tree ornaments, cooked a Thanksgiving turkey, and gone on lengthy walks with Angela’s dog, Cooper.

And only three months into this relationship, she feels comfortable saying that it is more — in every sense of that word — than she imagined it could be all those years ago.

“Abby has brought so much joy into my life, and I get so excited being able to hang out with her, knowing that there’s so many things she hasn’t done so far in her life,” she said. “I want to bring some joy into her life, because she’s already bringing a lot of happiness to me.”

Scott Howard can relate.

His story is somewhat different, but there are several common threads between his, Angela’s, and that of almost everyone who becomes a ‘big.’

Scott Howard, seen here with Noel

Scott Howard, seen here with Noel, or ‘Macho,’ as his friends call him, wonders why he waited so long to become a big brother.

Now serving as associate dean of students at Amherst College, Howard was in another job and another life situation years ago, when he first started thinking about becoming a ‘big.’ He decided that he should wait until a time when he could better handle what he thought would be a huge time commitment.

Now, five years into his relationship with Noel, or ‘Macho,’ as his good friends (including Howard) call him, he’s wondering why he waited so long. He could have had perhaps a few more years enjoying a friendship he described thusly: “Let me put it this way: I’m not close to getting married, but if I was, Macho would be one of the groomsmen.”

Like Howard, Brian Ortiz said he’s long thought of becoming a big brother, and the time became right this past fall, soon after he became residence director at Magna Hall at American International College.

He said his own brother is 13 years older than he is, and thus was not around when he was growing up. Ortiz said he had plenty of mentors, though, and has long desired to become one himself as a way of giving back. Today, he’s the ‘big’ to Desmond, and believes he’s getting at least as much out of this relationship as his ‘little.’

“It’s been a great experience for me, and I think it’s been the same for him,” he explained. “I honestly didn’t think I’d be as involved in it as I am; I enjoy serving as a role model.”

The tireless work of generating these kinds of matches is what BBBS has been all about since 1904. It is an assignment replete with a host of challenges, from the increasingly daunting task of finding young men willing to be ‘bigs’ to raising the money needed to make and administer the matches.

Brian Ortiz

Brian Ortiz says there are many rewards that come with being a role model for Desmond.

The three area chapters have responded to those challenges with creativity and determination, and the fruits of their efforts can be seen in the photos that accompany this story. They depict bigs and littles sharing time and enriching one another’s lives.

And as you read how the three chapters make it all happen, it will become clear why they were chosen as Difference Makers for 2016. But in a way, all those involved with this nonprofit are making a difference — from the corporations and schools that support the organization to the local offices that create the matches; from the mentors who provide stability to those being mentored, who provide their ‘big’ with friendship and so much more.

It’s All Relative

In many ways, Howard’s story represents about the best kind of PR that BBBS could ever hope for.

Indeed, he is a young male professional, the type of individual that this organization has struggled to recruit in adequate numbers since day one; recruiting women is also a challenge, but less so than men. Also, he throws a large bucket of cold water on the argument that young people don’t have time to be a mentor — for whatever reason — or often need to wait until a better, more stable time in their lives to take part.

Not only that, when he talks about his experiences with Macho, he says things like this: “I don’t feel like I’m doing service; I just feel like I have a friend who is a really good friend, with whom I do a lot of things that my other friends don’t do. I get to be with someone who brings a lot to my life, helps me feel young, and gives me a perspective on the world that I would never see otherwise.”

And the story just keeps getting better from a PR perspective. Indeed, it drives home the point that poverty and struggling families are harsh realities in every community, even one named Paradise City, which both Howard and Macho call home.

“He and I live half a mile from each other, but it’s like our worlds couldn’t be more different,” Howard explained, adding that this experience opened his eyes to that other world as much as it has opened Macho’s — and both individuals are wiser and better for it.

But convincing more people like Howard to become ‘bigs,’ and persuading all young professionals that they’re not too busy to change a child’s life, are only a few of the myriad challenges that BBBS chapters around the world — and in the 413 area code, for that matter — face as they attempt to secure proper matches.

Big Brothers Big Sisters

Big Brothers Big Sisters has been making fulfilling matches since 1904.

Susan-(Big)-and-Juleima-(Little)In rural Franklin County, statistically the most impoverished county in the Commonwealth, for example, basic transportation is an issue, said Danielle Letourneau-Therrien, executive director of that office, noting that, once outside Greenfield, mass transit is hit or miss at best. Meanwhile, reliable Internet service, something most now take for granted in Greater Springfield, is a foreign concept in places like Rowe, Heath, Charlemont, and Ashfield, a fact of life that often makes it difficult to communicate with ‘bigs’ and ‘littles’ alike.

These two factors, among others, makes the process of enrolling families and creating matches more time-consuming and more complicated, because BBBS has to go to those families, instead of the families going to BBBS.

Still another obstacle is the loss of a number of manufacturers in the region, which moved south or offshore. These large employers were financial supporters of BBBS, and their workforces were solid sources of ‘bigs.’

“Over the past 15 or 20 years, we’ve lost access to people at many workplaces — companies that were run by someone who lived locally. You could say, ‘I need to see the boss,’ and they’d let you in,” she said. “It’s different now, and I think the people who work in those places don’t have the time, like they did years ago, because the world is crazy and life is busy.”

Meanwhile in Hampshire County, as mentioned earlier, it’s often a challenge simply to convince young professionals that there is a need for big brothers and big sisters on that side of the ‘Tofu Curtain,’ a region known for its colleges, arts, restaurants, and trendy downtowns, but where poverty and troubled young people can certainly be found, and without looking very hard.

“One of my challenges is making sure people understand what life feels like for those in our community who are living with a lot of invisibility,” Renee Moss, director of CHD/Big Brothers Big Sisters of Hampshire County, explained. “A lot of families and kids are marginalized in their own communities — they’re isolated and very invisible. The reality is that places like Amherst and Northampton have these apartment complexes on the periphery of Main Street and what appear to visitors to be these hip, trendy downtowns.

“For our kids who live in Florence Heights in Northampton, most of them have never been to the city’s downtown,” she went on. “They have no sense of entitlement in their own community; in Amherst, 50% of the kids entering school have free or reduced lunches. The poverty is there, but the towns manage to keep it pretty invisible. Things are not what they seem.”

And in Hampden County, well, the overwhelming issue has been, and always will be, need and meeting it, said David Beturne, executive director of that office, adding that it handles two of the state’s most impoverished cities — Springfield and Holyoke — as well as two of its wealthier communities, Longmeadow and Wilbraham, and the need for ‘bigs’ exists at both ends of the spectrum.

That’s because the issues that create need for big brothers and big sisters, including everything from incarceration to opioid abuse; from bullying to alcoholism, don’t discriminate along family-income levels, he told BusinessWest.

And his county, like the others, is dealing with the loss of some major employers over the past few decades, as well as an ongoing spate of mergers and acquisitions that have left fewer businesses in the hands of local ownership that lives in the communities being served by BBBS.

Thus, need has always exceeded not only the supply of ‘bigs’ in the pipeline, but the ability to simply make more matches because of budget and, therefore, staffing constraints.

“I can’t match any more kids than I’m currently matching at the pace I am, because my staff would kill me right now,” Beturne said, noting that, even if he could find an adequate number of willing ‘bigs,’ he simply doesn’t have the infrastructure to coordinate matches.

“You can’t just say to someone like me, ‘go match 20 more kids than you’re already serving,” he went on. “Our product, the end product, is our match, but we’re not selling a product. Instead, we’re changing lives; that takes money, time, patience, and creating effective matches, not just more of them.”

On to Something Big

Meeting need and overcoming this large assortment of challenges requires persistence, imagination, and relationship-building skills — in equal quantities. And because they’ve been able to display those qualities on a consistent basis, and literally change lives in the process, the three chapters can definitely be considered Difference Makers.

The persistence is required because the need never stops. It is, as all three directors indicated, a constant, because there will always be young people who lack stability and a role model in their lives. And imagination is necessary for that same reason, but also because need doesn’t come in one flavor — and, as Bertune said, BBBS isn’t focused on simply making matches; it’s dedicated to making matches that work.

As for relationship building, it goes hand-in-hand with the first two components in the equation and goes a long way toward explaining how that mission is accomplished.

Examples of imaginative response and relationship building can be found with each area office.

In Hampshire County, for example, there is an initiative that matches young people who have been adopted with students at UMass Amherst who were adopted, the only such program of its kind in the country, said Moss, adding that it was conceptualized out of both need and a valuable resource at UMass — the Rudd Adoption Research Program, which is affiliated with the Center for Research on Families.

“The Amherst schools had identified this as a need because a lot of their kids were adopted,” she explained. “They were seeing these students start to have a lot of issues once they reach middle school, and they reached out to see if there was something we could do to address that specific need.”

The initiative is simply one example of how the Hampshire County BBBS works to tap what is easily that region’s best asset, its colleges — specifically, in this case, UMass, Amherst College, and Smith College.

“We don’t really have a corporate base, so probably 50% of our mentors are college students,” Moss explained, adding that some take part in the traditional community-based model of service, while others are involved in site-based programs on the campuses.

“In Hampshire County, a lot of our ‘littles’ come from families where no one has ever graduated from high school, let alone gone on to college, and they’re growing up in the shadows of higher ed,” she explained. “So, once a week, the school bus drops them off on the campus, where they meet their big brother or big sister, use the facilities on campus — the basketball court or the pool, for example — and then they’ll get together as a group and have dinner in the dining halls.

“We’ve had kids say, ‘I’m going to college here because the food is great,’” she went on. “That’s a very specialized program for us because we’re using a tremendous resource that we have.”

Similarly, the Franklin County chapter has tapped into its respected private schools, Deerfield Academy and Northfield Mount Herman School in Gill, for mentors, said Letourneau-Therrien.

A modified but still strenuous screening procedure is used in the matchmaking process, she said, noting that these students, roughly halfway through their junior years when the matches start, are still teenagers for the most part.

The ‘bigs’ and ‘littles’ meet on Friday nights, use the facilities at the school, and eat in the dining commons, she explained, adding that the institutions have been involved for many years, and the ratio of men to women who take part is far better than that in the so-called real world.

And in Hampden County, that office has met that aforementioned enormous need through a host of partnerships, with large corporations like MassMutual and colleges such as Bay Path University. But even with those more traditional relationships, there are unique twists.

Big Brothers Big Sisters Grad

Big Brothers Big Sisters has been changing lives for all those involved in their programs.

Indeed, MassMutual’s program, called Pathways, which involves employees across a host of departments mentoring students from Putnam and Sci Tech high schools, has its own spinoff.

“Those high-school students receiving mentorship from a MassMutual employee are turning around and being mentors at STEM Academy,” he explained. “It’s a sort of third-generation thing going on, where high-school students are mentoring fifth-graders, because that transition from middle school to high school is extremely difficult; it’s been identified as a case where it’s not a matter of ‘when you get to high school, are you dropping out,’ it’s ‘are you getting to high school.’

“So who better to share that experience and tell people what it’s like than someone who’s being mentored, and someone who’s also in high school?” he went on. “So that’s working out very well for us.”

The fruits of all this persistence, imagination, and relationship building are the matches themselves, which are the real story at BBBS and the most visible manner in which it is making a difference. And our three stories are perfect examples.

The ‘Little’ Things

Macho is one of those young people from Florence Heights who hadn’t seen downtown Northampton — until he became matched with Scott Howard.

And making that introduction, if you will, is only one of the ways Howard says he’s been able to broaden the horizons of his mentee and take him well beyond his historic but impoverished neighborhood — literally and figuratively.

As he listed them, he started with hiking and mountain climbing, two of his passions, as was explained to Macho by those who made the match between the two.

“So the first time I met him, he was trying to be cool, trying to impress me, trying to get me to think he was cool — and he is cool, so it worked,” Howard recalled. “So I said, what are you into?’ He said, ‘climbing mountains.’ When I asked him where he likes to go, I thought he was going to say, ‘something in the [Holyoke] range’ or ‘Mount Sugarloaf.’ Instead, he pointed to the snowbank at the end of his street and said, ‘I climb that mountain every day.’”

Their first official time out together was spent on the Mount Sugarloaf access road in South Deerfield, which was an eye-opening experience for Macho, to say the least.

“He didn’t know that kind of thing existed, let alone was right in our own backyards,” said Howard. “That was not a life experience that he had.”

Generating new life experiences, for both the ‘big’ and ‘little,’ is just part of what the program is all about. There’s also that stability factor that Smith-LeClaire mentioned, as well as that role-modeling work that Ortiz described.

Indeed, while Ortiz has taken Desmond to Interskate 91 and to see Goosebumps, and plans to take him to see The Force Awakens — he needs to see the first six Star Wars movies himself first so he can understand what’s going on — he’s also taken him to the art museum and the library, and lent a hand with homework.

“I think one of the biggest things is trying to be a good role model,” he said. “I enjoy helping him with homework, and teaching him little things here and there about reading, writing, and math, and also class behavior, how to take notes, and things like that.”

And while that constitutes a learning experience for Desmond, it’s the same for Ortiz, who said he’s learned a lot about himself and the fine art of giving back through this process. In the meantime, he’s doing a lot of the things he didn’t get to do as a kid.

As for Smith-LeClaire, when asked if she thought she was providing Abby with that same calm, stable environment that Lisa gave her, she said simply, “I hope so.”

Elaborating, she said that Abby’s mother’s wish is that this experience with BBBS helps her child “act like a kid,” said Smith-LeClaire, adding that she sees a lot of herself in her mentee and can associate with every experience and emotion she’s witnessed.

“In a lot of ways, I can relate to Abby because I grew up with an alcoholic parent and a really unstable environment,” she noted. “I know what her personality is like, and I want her to be able to have fun with me, but also feel close enough to me to talk about things I can relate to and have a different perspective on than other people.

“For kids who are going through a lot in their lives, having that stable environment is really important,” she went on. “If I can help provide her with that, then I’m doing something very worthwhile.”

A World of Difference

Continuing his unofficial role as BBBS pitchperson, Howard said that, if the program were to “somehow evaporate tomorrow,” he and Macho would still be good friends and still hiking on Mount Sugarloaf together.

Perhaps there’s no better testimony to the power of these matches and what they bring to both parties involved. As Howard said, it’s not about service, it’s about making a friend — one who would be standing next to him the day he got married.

It’s also about bringing stability into lives where that precious commodity is in short supply — as Lisa brought to Ashley, and Ashley now brings to Abby 20 years later — and about opening eyes and experiencing different worlds.

That’s why all those involved with making matches like those described here are true Difference Makers.

George O’Brien can be reached at [email protected]

Features

No Jackpot

Plainridge Casino Facade

As the first facility opened in the Bay State’s new gaming era, Plainridge Park Casino launched to wild success — for the first month, anyway. Since then, revenues at the slots-only parlor have fallen well below first-year projections. While its general manager insists its long-term outlook is healthy — and others worry about a saturated casino market in the region — 90 miles to the west, development continues on MGM Springfield, whose leaders insist is a much different story than Plainridge Park, and will reap much different results.

On a recent Friday afternoon, a walk across the floor at Plainridge Park Casino — lined with 1,250 slot machines and electronic blackjack and roulette tables, as well as two restaurants and a food court — found hundreds of visitors dutifully anteing up and pressing brightly lit buttons, hoping for a big score.

Officials with the casino, just off I-495 in Plainville, a 90-mile trek from Springfield — and with Penn National Gaming, which owns the facility — were also counting on a big score when the long-time horse-racing venue relaunched as a slots parlor last June. And they did score, early on, with first-week revenues exceeding expectations.

But those revenues have fallen dramatically since, a cause for concern not only for Plainridge Park and Penn National, but for other casino developers in Massachusetts hoping to create the next big thing in regional gaming and tourism.

Plainridge Park’s general manager, Lance George, told BusinessWest it’s way too early to abandon optimism.

“It was a pretty standard opening — volumes incredibly high, then declining revenues, and a gradual ramp back up,” he explained. “It’s nothing this company hasn’t seen over its past four or five openings. In our industry and most industries, we look at year-over-year results, not short-term results related to seasonability.”

The big question is how significant that expected ramp-up will prove to be, and whether initial projections by the casino and the Mass. Gaming Commission were wildly off the mark.

Plainridge Park had projected revenues of at least $250 million during its first year of operations, an average of $456 per machine, per day. These were revised downward to $220 million just before the June 24 opening. But the average machine’s haul per day has plummeted from $585 in June to $256 in November, notes Paul DeBole, an assistant professor of political science at Lasell College in Newton, and an expert on the gaming industry.

“Plainridge isn’t as bad as everyone is making it out to be,” he said, arguing that its performance hasn’t been terrible, but the projections were.

He said a more plausible scenario for Plainridge’s revenues would consider the gross gaming revenue of the other four New England slot parlors (Twin River and Newport Grand in Rhode Island, and Hollywood Slots and Oxford Casino in Maine), which, on average, bring in $179.73 per machine, per day, or a tick over $82 million per year. Taking the average of just the two Rhode Island parlors raises those figures to $200 per machine, per day, and $91.3 million per year.

Paul DeBole

Paul DeBole

Under DeBole’s financial model, Plainridge’s first full year would bring in between $255 and $275 per machine, per day, and between $140 million to $150 million for the year. Revenues would gradually fall in subsequent years and plateau between $179 and $200 per machine, per day, with annual revenues in the $100 million to $110 million range, once Massachusetts’ full-service casinos, including MGM Springfield, begin to open their doors in 2018.

The bottom line, he said, is that early projections that Plainridge would bring in between $250 million and $300 million annually were way off base. “There was no way they were going to hit that, so the Gaming Commission revised it down to $220 million. And there was no way they were going to hit that, so they revised it again to $200 million. And there’s no way they’re going to hit that.”

Which is why the commission’s current projections are in the $160 million range — just north of what DeBole predicted. “Those numbers make a lot more sense. My feeling from the very beginning was that their numbers were overly optimistic.”

All of this certainly interests MGM, which is spending $950 million to create a gaming resort in Springfield’s South End.

“We’ve certainly been tracking the results to get a sense of what the larger market is doing,” MGM Springfield President Mike Mathis told BusinessWest. “I think Lance George and his management team are very strong, and I’m confident they will continue to tweak their model and figure out how to get closer to their projections and how it initially opened that first month.

“But that particular part of the state — the Southeast market — never factored into our competitive model, partly because it’s a slot facility, and because of the distance from our market,” he went on. “We don’t think their results, good or bad, necessarily dictate how well we’ll do here, with a fully designed resort with table games and all the amenities that come with a four-star hotel and high-end restaurants.”

Mike Mathis

Mike Mathis says Plainridge is so different from MGM Springfield — in size, amenities, and location — that its early worries shouldn’t be seen as a predictor of MGM’s level of success.

He added that MGM will be leveraging existing attractions in downtown Springfield, from conventions at the MassMutual Center to entertainment venues like Symphony Hall, CityStage, and the Basketball Hall of Fame. “Plainridge seems like a very different model for us, and we’re still really confident about how well we’ll do.”

Raised Stakes

Penn National spent $125 million to convert Plainridge, a long-time harness-racing track, to a slot parlor.

But Twin River Casino, just 11 miles away over the Rhode Island line, countered those plans by upgrading its facility, which now includes 4,000 slot machines, table games (Plainridge has no live dealers), and a large arena. As a result, as the Mass. Gaming Commission kept adjusting Plainridge’s first-year projections downward, Twin River recently increased its concurrent projection by $35 million.

That wasn’t supposed to happen.

Yet, it’s not like the Rhode Island and Connecticut casinos were going to take the new Bay State competition lying down, DeBole said. “That’s the nature of the market right now. We have Foxwoods and Mohegan Sun trying to open facilities along the I-91 corridor to take money out of MGM, and Newport Grand will be relocated 350 yards from the Massachusetts border,” near Fall River.

Still, George said Plainridge has its own advantages for Massachusetts gamblers. “The least sexy is location, but it’s certainly fortuitous; it’s the closest casino relative to Boston, so we’ve tried to capitalize on that. The second thing that differentiates us from our competitors is the horse-racing industry, which is something we’ve tried to ensure people are aware of. Unlike many states, that industry is growing in our state,” he explained, noting that race days will soon increase from 105 annually to 115, then 125 two years from now.

“The third advantage is, we are part of Penn National, which has 27 properties; they recently acquired the Tropicana in Las Vegas, and they’ve done a great deal of planning here,” he went on. “It’s a very well-respected company.”

George said Plainville officials have long been supportive of the racetrack and happy to forge a $4.2 million host-community agreement with Penn National — not to mention the additional tax revenues. “From an employment standpoint, we saved the existing 100 or so jobs already here from the racing side and added 500,” he added. “Those are the two most tangible benefits — financial and jobs. In addition, through six months of operations, we’ve purchased $6 million in goods and services — $4 million in the state of Massachusetts.”

All of that is positive, DeBole said, but he questions how many facilities the state can support. “Legislators mean well, and they’re trying hard, but they don’t get that there’s a finite amount of disposable gambling dollars out there,” he argued, adding that it’s unrealistic to expect much cannibalizing of well-established behemoths like Foxwoods and Mohegan Sun.

He paused for a second before pondering what that means for MGM, then noted that the company has a solid track record, and the complex will likely draw visitors from a wide radius. “But I think they may not be as profitable as they’d like.”

More Than Slots

MGM Springfield certainly has one big advantage over Plainridge, DeBole said. Casino developers have long noted the growing importance of non-gaming revenue. Atlantic City, a gambling mecca that has fallen on hard times, currently brings in $5.2 billion in gaming revenues — about the same as Las Vegas, a destination on much stronger footing these days. However, Vegas casinos bring in $10.4 billion in non-gaming revenue — retail, dining, and entertainment — compared to $400 million in Atlantic City.

“That’s a really stark comparison,” he went on, noting that Foxwoods and Mohegan Sun have removed more than 25% of their slot machines after seeing slot revenue plummet by about $500 million since 2009.

Mathis knows these numbers as well, and says MGM Springfield — designed to be integrated with Springfield’s downtown, as opposed to how the nondescript Plainridge property seems positioned mainly to provide easy access to and from I-495 — will bring in a wide variety of visitors, not just slots enthusiasts.

“Generally, a diverse offering is always going to be a better attraction for the customer; that’s where the trends are,” Mathis said. “The non-gaming parts of our revenue in Springfield reflect what we do in other markets and other resorts. MGM has always been a leader, and continues to be a leader, in that area.”

Plainridge Park’s electronic table games

While its slot machines get moderate action, Plainridge Park’s electronic table games often struggle for attention.

And, unless one of the Connecticut giants builds a competing casino north of Hartford, MGM Springfield — as well as the planned Wynn Massachusetts casino in Everett — may be in a better geographic position than Plainridge, which is competing more directly with the Rhode Island and Connecticut facilities.

But DeBole worries that a fourth casino license, this one earmarked for Southwestern Mass., may be one too many in a heavily saturated region — particularly with the Mashpee Wampanoag tribe looking to open a casino in Taunton through the federal Bureau of Indian Affairs, independent of Mass. Gaming Commission approval, and the Aquinnah Wampanoag tribe fighting the state over gaming on its reservation lands on Martha’s Vineyard.

“In a market already showing the effects of saturation, that would have a huge adverse impact on the region as well,” he told BusinessWest. “If the Gaming Commission asks my advice — not that they would — I would tell them to defer awarding a license to see how this shakes out.”

Ante Up

DeBole has other issues with casinos in Massachusetts, one of which is the state taking up to 61% off the top of gaming revenues in regulatory fees and taxes, before the casino even pays its employees. “That’s a cause for concern. Lawmakers say it’s all about job creation, but we all know that’s not true.

“It’s a very uneasy situation for the state to be a majority partner in a gaming enterprise; you would think the average voter would have some doubt about how stringent the regulatory forces would be,” he went on, adding that he personally feels the gaming commissioners are people of integrity, but he’s talking about perception, not reality — and a reality Las Vegas, where government skims just 6.8% from casino revenues, doesn’t have to deal with. “When the state is taking more money than the people taking the entrepreneurial risk, I have a philosophical problem with that.”

But Plainridge Park in particular “was dealt a crappy hand by the statute, despite the best intentions,” he said, hampered by a narrow focus on slot machines and barring table games. Other barriers for some visitors include an age floor of 21 and a no-smoking policy (Twin River admits 18-year-olds and allows smoking).

George, obviously, with his experience in the industry, is an enthusiastic promonent of gaming in Massachusetts, pointing out the creation of some 10,000 jobs and the related tax revenues, adding that people worried about the unintended consequences — the social costs of gambling — forget that plenty of Massachusetts residents are already flocking to casinos, with the tax revenues benefiting other states.

He added that the Mass. Gaming Commission is ramping up efforts to promote responsible gambling, an effort that’s visible to all Plainridge visitors, who are greeted at the door from the parking garage with prominently posted information about GameSense, a program to prevent problem gambling.

As for his slot parlor’s economic health, George is convinced it will find its footing in the long term.

“The media here are covering it on a month-to-month basis, but that’s not the way we gauge the health of this business,” he said. “Once we get to the warmer months — March, April, May — as opposed to the dark, cold winter, we fully expect revenue to increase. There’s nothing unusual about that.”

DeBole agreed with George that month-to-month tracking doesn’t tell the whole story, and that warmer spring weather will increase turnout. Beyond that, he’s lukewarm.

“Over time, Plainville’s numbers will bump up a little bit, but I don’t see them making anywhere near the money they claimed they would last year,” he said. “They’ll be lucky if they hit $150 million this year, and eventually, they’ll probably be in that $92 million to $115 million range of annual revenues.”

Mathis, like George, would rather wait and see what the multi-year results are at Plainridge Park.

“I agree with him that it’s really too short a period right now to make any long-term observations about what the market is going to do,” he said. “In other businesses, it takes years to get to your normalized year. I really think those guys deserve — we all deserve — some time after opening to massage the models and see how the market is reacting and sort of fine-tune the business.”

Meanwhile, the clock continues to tick for MGM Springfield. And 2018 isn’t that far away.

Joseph Bednar can be reached at [email protected]

Company Notebook Departments

WNEU Business Students Partner with White Lion

SPRINGFIELD — Western New England University College of Business students recently collaborated with White Lion Brewing Co. to create an in-depth market-research report to help the company expand its reach outside of the Pioneer Valley. White Lion Brewing, the first craft brewery in the city of Springfield, recently cracked the Valley Advocate Beerhunter’s “Must Try Craft Beers” list. The university students began their research last spring, culminating in their final report in December 2015. White Lion was part of Valley Venture Mentors’ inaugural accelerator cohort last year, and a finalist for competing in the Accelerator Awards in April, winning seed money with data collected by the Western New England University student team. “I was very impressed by the level of detail and amount of research the students conducted,” Berry said. “We walked away with a complete analysis on what is working, where we can improve, and what differentiates us from other breweries in our region. It was a pleasure and an honor for me to work with them over the past year.” In addition to working closely with Berry and holding several meetings, the students employed a second team of marketing students to help develop promotional ideas and concepts for White Lion craft beer. With the assistance of Table & Vine stores, the students were permitted to administer surveys to customers for their market research, and provided Berry with a variety of insights for the future growth of his company. “There is nothing more fulfilling than helping students shine among business professionals and helping them carve their reputation in the business community as up-and-coming graduates of Western New England University,” said Janelle Goodnight, professor for both the market-research and marketing-management courses.

 

Elms College Announces Program Accreditations

CHICOPEE — The MBA program at Elms College has been accredited by the International Assembly for Collegiate Business Education (IACBE). This accreditation also includes a reaccreditation for the college’s undergraduate business program. “This is exciting because IACBE accreditation not only validates the quality of our business education and our commitment to program excellence, but also enhances the employability of our graduates and offers significant value to their employers,” said Kim Kenney-Rockwal, MBA program director at Elms College. IACBE accreditation of a higher-education institution is mission-driven and outcome-based, and indicates the business program’s effectiveness. The process of accreditation involves a comprehensive self-study in which the school demonstrates that it meets the IACBE’s evaluation criteria. Following the self-study, an independent team of professional peer reviewers conducts a site visit, and then the IACBE’s board of commissioners reviews the site-visit report and delivers its decision. Only eight schools in all of Massachusetts are IACBE-accredited. These schools demonstrate “a commitment to continuous improvement, excellence in business education, and advancing academic quality,” according to the IACBE website. “Accreditation means that the academic business unit’s programs are sufficiently strong to be considered as high-quality programs, and that the academic business unit is functioning effectively (e.g., is producing excellent student-learning outcomes).” Walter Breau, vice president of Academic Affairs at Elms, noted that “our undergraduate business and MBA programs are already recognized in the community as student-centered with a focus on quality, rigor, and ethics. IACBE accreditation of all of our business programs — accounting, management and marketing, sport management, healthcare management and the MBA — reinforces that reputation. The business programs at Elms College will be eligible for reaccreditation in seven years, Kenney-Rockwal said. “During that time, we will submit interim progress reports on what we are changing and enhancing every couple of years.”

 

Springfield College Students Receive Humanitarian Award

SPRINGFIELD — Springfield College communication sciences and disorders students, who are members of the National Student Speech Language Hearing Assoc., recently received the WillPower Foundation’s University/College Humanitarian Award. The WillPower Foundation provides financial support that empowers Western Mass. families and individuals with different abilities to meet their unique needs. “We are extremely honored to have received this award in our first year as an official National Student Speech Language Hearing Association chapter,” said Springfield College student and National Student Speech Language Hearing Assoc. treasurer Abbie King. “The Springfield College communication sciences and disorders program was given the award in recognition of the program’s commitment to assisting the WillPower Foundation with fund-raising and advocacy work. The college hosted multiple fund-raising events over the last year for WillPower, and we plan to have another large fund-raising event for the foundation in the spring.” The WillPower Foundation provides grants for items such as mobility equipment, therapeutic recreation, advocacy costs, attorney’s fees, private tutoring, and personal-care needs. “I witnessed first-hand how important the WillPower Foundation is in the community,” said King. “At my internship with Communicare, I noticed that many of the clients we worked with had been awarded grants to purchase communication apps on their iPads, which gave these children a voice that they otherwise would not have had.” The National Student Speech Language Hearing Assoc. has approximately 13,000 members at more than 300 independently operated chapters located on college and university campuses in the U.S. and abroad.

 

Country Bank Promotes Financial Literacy in Local Middle Schools

WARE — Country Bank recently sponsored an educational presentation called “The Brain Show.” Students from Ware Middle School, Charlton Middle School, Knox Trail in Spencer, and Converse Middle School in Palmer were asked to participate in a game-show-like presentation which tested the students’ knowledge in history, math, science, art, music and financial education. “The Brain Show presentation allowed us to promote financial education as well as many other subjects in a way that speaks directly to students, all while working together as a team,” said Jodie Gerulaitis, financial education officer at Country Bank. “Principals and students acknowledged this show as the most exciting presentation they had seen in years. Students were not the only ones dancing and learning; the teachers had a blast too.” Country Bank also sponsors the Savings Makes Sense program and the award-winning Credit for Life program in area communities.

 

Blue Heron Featured in New Cookbook

SUNDERLAND — Blue Heron Restaurant and its executive chef, Deborah Snow, are featured in The Berkshires Cookbook, a new work by Jane Barton Griffith, author of Knead It! The chapter on the Blue Heron includes a brief history of the restaurant and its owners, as well as recipes for three of the restaurant’s signature dishes: pan-seared sea scallops, housemade ricotta with local honeycomb, and pomegranate custard. The Berkshires Cookbook explores the stories behind the rich culinary traditions of Western Mass., a region known to many as a food hub and a leader in the sustainable-food movement. Of the 88 recipes showcased in The Berkshires Cookbook, 60 are the author’s original creations, while the rest were donated by farmers and chefs from across the region. Griffith’s text is accompanied by photographs by Barbara Dowd, which reflect the rich colors and textures of the region’s landscapes and food. Other local restaurants and producers featured include Bistro Les Gras, Pierce Bros Coffee, Hungry Ghost Bread, Blue Hill Farm, and Coco and the Cellar Bar. Copies of The Berkshires Cookbook are available for sale at the Blue Heron, as well as many local booksellers and online. The list price is $24.95.

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE

www.amherstarea.com
(413) 253-0700

• Feb. 2: After 5, 5-7 p.m. The UMass Athletics Department presents a night out for chamber members and non-members as the UMass Minutemen take on the Rhode Island Rams. First 80 registrants receive an inclusive basketball game ticket, compliments of the UMass Athletics Department. Sponsored by Brian Analysis Neuro Development Center, LLC and IGS Solar. Cost: $10 for members, $15 for non-members.
Feb. 10: After 5, 5-7 p.m., hosted by Central Rock Gym, 165 Russell St., Hadley. Come mix and mingle with the community and test your strength and agility while climbing up the rock walls. Light appetizers and adult beverages will be served. Cost: $10 for members, $15 for non-members.

 

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org
(413) 594-2101

• Jan. 27: Business After Hours, 5-7 p.m., hosted by Masse’s American Bistro, 1329 Memorial Dr., Chicopee. Sponsored by the Greater Chicopee and South Hadley/Granby chambers of commerce. Network with members from both chambers. Enjoy some delicious appetizers from Masse’s American Bistro. Sponsored by Berkshire Bank. Cost: $10 for members, $15 for non-members pre-registered.

•  Feb. 2: Community meeting with mayor and police chief, noon to 1 p.m. All are invited to the community room at the Chicopee Public Library on Front Street to learn about what is going on in the downtown area and express any concerns to Mayor Richard Kos and Police Chief William Jebb.

•  Feb. 11: CEO Luncheon with Maura McCaffrey of Health New England, 11:45 a.m. to 1 p.m. As president and CEO at HNE, McCaffrey leads the premier locally owned health plan serving this region. Health New England, headquartered in downtown Springfield, employs more than 340 people and provides health coverage for more than 225,000 members. Sponsored by Chicopee Savings Bank, First American Insurance Agency Inc., Holyoke Medical Center, and PeoplesBank Cost: $30 for members, $35 for non-members. To reserve tickets, call Lynn Morrissette at (413) 594-2101.

•  Feb. 17: February Salute Breakfast & Annual Meeting, 7:15-9 a.m., Castle of Knights, 1599 Memorial Dr. Chicopee. Cost $23 for members, $28 for non-members.

 

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org
(413) 527-9414

• Feb. 11: Networking by Night, 5-7 p.m., sponsored by Canon Realty. Join area business professionals for networking. Cost: $10 for members, $15 for non-members.

 

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holyokechamber.com
(413) 534-3376

•  Jan. 28: Winner Circle Government Reception, 5-7 p.m., Yankee Pedlar, 1866 Northampton St., Holyoke. Sponsored by the Greater Holyoke Chamber of Commerce board of directors and corporate leaders. An enjoyable evening where we honor our local and state elected officials. Cost: $23. Call the Holyoke Chamber at (413) 534-3376 or visit holyokechamber.com to sign up.

•  Feb. 3: Ask a Chamber Expert: the Art of Networking, 5:30-7:30 p.m., hosted by Mel’s Restaurant, 490 Pleasant St., Holyoke. Series Sponsors: PeoplesBank, the Republican/MassLive/El Pueblo, and Hadley Printing. Do your eyes glaze over when your boss asks you to attend a networking event? You’re not alone. There’s an art to networking. Jeremy Casey, founder and president of Name Net Worth, will share his expertise at this workshop. Cost: $10 for members, $15 for non-members. Visit www.holyokechamber.com to sign up.

•  Feb. 17: Economic Development Breakfast: Growing Businesses 1×1, 7:30-9 a.m., hosted by Delaney House, Country Club Road, Holyoke. Sponsored by Holyoke Community College. A breakfast focusing on entrepreneurism with keynote speaker and local entrepreneur Delcie Bean, president of Paragus Strategic IT, along with graduates of the SPARK Entrepreneurial Launch Program. Cost: $25 for members, $30 for non-members, which includes a hot breakfast buffet. Call the Holyoke Chamber at (413) 534-3376 or visit holyokechamber.com to sign up.

•  Feb. 17: Chamber After Hours, 5-7 p.m., sponsored and hosted by Slainte, 80 Jarvis Ave., Holyoke. Cost: $10 for members, $15 for non-members. Call the Holyoke Chamber at (413) 534-3376 or visit holyokechamber.com to sign up.

 

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com
(413) 584-1900

• Feb. 3: February Arrive @ 5, 5-7 p.m., hosted by Union Station, 125A Pleasant St., Northampton, sponsored by: Keiter Builders Inc. and others to be announced. Arrive when you can, stay as long as you can. Cost: $10 for members.

 

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org
(413) 568-1618

• Feb. 1: Mayor’s Coffee Hour, 8-9 p.m., hosted by Tighe & Bond Inc., 53 Southampton Road, Westfield. To register, call Pam at the chamber office at (413) 568-1618.
Feb. 10: Chamber After 5 Connection, 5-7 p.m., hosted by Armbrook Village, 551 North Road, Westfield. To register, call Pam at the chamber office at (413) 568-1618.

 

SPRINGFIELD REGIONAL CHAMBER

www.myonlinechamber.com
(413) 787-1555

• Feb. 3: Springfield Regional Chamber Speed Networking Business@Breakfast, 7:15-9 a.m., hosted by the Colony Club, 1500 Main St., Springfield. Sponsored by United Personnel. Special guest speakers. Networking in a fast-paced, round-robin format. Cost: $20 for members ($25 at the door), $30 for general admission.

• Feb. 10: Springfield Regional Chamber Lunch ‘n’ Learn, 11:30 a.m. to 1 p.m., location to be determined. Sponsored by the Regional Employment Board of Hampden County. Cost: $25 for members, $35 for non-members.

• Feb. 11-March 17: Springfield Regional Chamber Leadership Institute, TD Bank Conference Room, 1441 Main St., Springfield. Sponsored by MassMutual Financial Group and supported by the Irene E. & George A. Davis Foundation. Special guest speakers. The institute is directed by Julie Siciliano, dean of the Western New England University College of Business, and Jack Greeley, executive in residence. Participants will actively explore best practices of leaders; analyze their own leadership, learning, and and problem-solving styles; and experience the synergies that result from high-performing teams. Cost: $885 per participant, which includes a day trip to Beacon Hill and graduation dinner.

 

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com
(413) 426-3880

• Feb. 3: Wicked Wednesday, 5:30-7:30 p.m., hosted By Partners Restaurant, 485 Springfield St., Feeding Hills. Wicked Wednesdays are monthly social events hosted by various businesses and restaurants. Cost: free for chamber members, $10 at the door for non-members. For more information, call the chamber office at (413) 426-3880 or e-mail [email protected].

• Feb. 18: Networking Lunch, noon to 1:30 p.m., hosted by Lattitude in West Springfield. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief sales pitch. Only members or guests of members may attend. The only cost to attend is the cost of lunch. Attendees will order off the menu and pay separately that day. We cannot invoice you for these events. For more information, call the chamber office at (413) 426-3880 or e-mail [email protected].

• Feb. 24: Legislative Breakfast, 7-9 a.m., hosted by Storrowton Tavern, 1305 Memorial Ave., West Springfield. The Breakfast will feature a panel of various legislatures, including state Sen. James Welch, state Sen. Donald Humason, State Rep. Nicholas Boldyga, state Rep. Michael Finn, Agawam Mayor Richard Cohen, and West Springfield Mayor Will Reichelt. Cost: $25 for members, $30 for non-members. For more information on ticket sales, call the chamber office at (413) 426-3880 or e-mail [email protected].

Class of 2016 Difference Makers

His Career Has Been All About ‘Embracing the Challenge’

Hampden County Sheriff Michael J. Ashe Jr.

Hampden County Sheriff Michael J. Ashe Jr.
Leah Martin Photography

Since taking office back in January 1975, Michael Ashe has spent roughly 15,000 days as sheriff of Hampden County.

The one everyone remembers was that Friday in October 1990 when he led what amounted to an armed takeover of the National Guard Armory on Roosevelt Avenue in Springfield. It was mounted in response to what Ashe considered dangerous overcrowding at the county jail on York Street, built in 1886 to house a fraction of the inmates he was hosting at the time.

The incident (more on it later) garnered headlines locally, regionally, and even nationally, and in many ways it finally propelled Hampden County’s commissioners to move toward replacing York Street — although nothing about the process of siting and then building the new jail in Ludlow would be considered easy.

While proud of what transpired on that afternoon more than 25 years ago, Ashe, now months away from retirement, hinted strongly that he would much rather be remembered for what transpired on the 14,999 or so other days. These would be things that didn’t land him on the 5 o’clock news, necessarily (although sometimes they did) — but did succeed in changing lives, and in all kinds of ways.

Summing up that work, he used the phrases “embracing the challenge” and “professional excellence” for the first of perhaps 20 times, and in reference to himself, his staff, and, yes, his inmates as well.

Elaborating, he said professional excellence is the manner in which his department embraces the challenge — actually, a whole host of challenges he bundled into one big one — of making the dramatic leap from essentially warehousing inmates, which was the practice in Hampden County and most everywhere else in 1974, to working toward rehabilitating them and making them productive contributors to society.

This philosophy has manifested itself in everything from programs to earn inmates a GED to the multi-faceted After Incarceration Support Systems Program (AISSP), to bold initiatives like Roca, designed to give those seemingly out of options one more chance to turn things around.

Slicing through all those programs, Ashe said the common denominator is making the inmate accountable for making his or her own course correction and, more importantly, staying on that heading. And the proof that he has succeeded in that mission comes in a variety of forms, especially the recently released statistics on incarceration rates in Hampden County.

They show that, between September 2007, when there were 2,245 offenders in the sheriff’s custody — the high-water mark, if you will — and Dec. 31, 2015, the number had dropped to 1,432, a 36% reduction.

Some of this decline can be attributed to lower crime rates in Springfield, Holyoke, and other communities due to improved policing, but another huge factor is a reduction in the number of what the sheriff’s office calls “recycled offenders” through a host of anti-recidivism initiatives.

Like the Olde Armory Grille. This is a luncheon restaurant and catering venture (a break-even business) operated by the Sheriff’s Department at the Springfield Technology Park across from Springfield Technical Community College, and in one of the former Springfield Armory buildings, hence the name. It is managed by Cpl. Maryann Alben, but staffed by inmates engaged in everything from preparing meals to cashing out customers.

‘Bill’ (rules prohibit use of his last name) is one of the inmates currently on assignment.

He’s been working on the fryolator and doing prep work, often for the hot entrée specials, and hopes to one day soon be doing such work in what most would call the real world, drawing on experiences at the grille and also while working for his uncle, who once owned a few restaurants.

He said the program has helped him with fundamentals, a term he used to refer to the kitchen, but also life in general.

“I went from being behind the wall to being out in the community,” he said. “And now I’m into the community.”

Bill’s journey — and Ashe’s life’s work — are pretty much defined by something called the “Hampden County Model: Guiding Principles for Best Correctional Practice.”

There are 20 of them (see bottom), ranging from No. 4: “Those in custody should begin their participation in positive and productive activities as soon as possible in their incarceration” to No. 15: “A spirit of innovation should permeate the operation. This innovation should be data-informed, evidence-based, and include process and outcome measures.”

But it is while explaining No. 2 — “Correctional facilities should seek to positively impact those in custody, and not be mere holding agents or human warehouses” — that Ashe and his office get to the heart of the matter and the force that has driven his many initiatives.

“It is a simple law of life that nothing changes if nothing changes,” it reads.

By generating all kinds of change, especially in the minds and hearts of those entrusted to his care, Ashe is the epitome of a Difference Maker.

Coming to Terms

Sheriff

The old and the new

The old and the new: above, Mike Ashe at the old York Street Jail, which was finally replaced in the ’90s with a new facility in Ludlow, bottom.

Ashe told BusinessWest that, when he first took the helm as sheriff in 1975, not long after a riot at York Street, he was in the jail almost every day, a sharp departure from his current schedule.

Perhaps the image he remembers most from those early days was the white knuckles of the inmates. They were hard to miss, he recalled, as the prisoners grasped the bars of their cells, an indication, he believed, of immense frustration with their plight.

“There was a great deal of tension, and you see it in those knuckles.” he said. “Inmates had a lot of time on their hands; people were just languishing in their cells. I think the only program they had at the time was a part-time education program conducted with the Springfield School Department, an adult basic-education initiative. That was it, and it was only part-time.”

Doing something about those white knuckles has been, in many ways, his personally written job description. As he talked about everything involved with it, he spent most of his time and energy discussing how one approaches that work, using more words that he would also wear out: ‘intensity’ and ‘focus.’

Together, those nouns — as well as the operating philosophy “firm but fair, and having strength reinforced with decency” — have shaped a remarkable career, one that he freely admits lasted far longer than he thought it would when he took out papers to run for sheriff early in 1974. It’s been a tenure defined partly by longevity — since he was first elected, there have been seven U.S. presidents (he had his photo taken with one — Jimmy Carter); eight Massachusetts governors (nine if you count Mike Dukakis twice, because he had non-consecutive stints in office); and eight mayors of Springfield — but in the end, that is merely a sidebar.

So too, at least figuratively speaking, are the takeover of the Armory and the building of a new Hampden County jail, although the former was huge news, and the latter was a long-running story, as in at least 20 years, by most accounts.

Recalling the Armory seizure, Ashe said it was a back-door attempt — literally, the sheriff’s department officials gathered at the front door while the inmates were brought in through the back — to bring attention to the overcrowding issue, because all other attempts to do so had failed to yield results.

“We were trying to get people to listen, because it was clear to us that they weren’t listening,” he explained. “We went to the Armory that Friday afternoon and basically evoked a law that went back to the 1700s. Getting into the building was key; once we did that, we knew we’d get everyone’s attention.”

No, the sheriff’s story isn’t defined only by the Armory takeover or his long tenure. It involves how he spent his career working to give his staff less work to do — or at least fewer inmates to guard.

To explain the philosophy that has driven the many ways Ashe has worked to lessen that workload, one must go back to guiding principle No. 2.

“If incarceration is allowed to be a holding pattern, a period of suspended animation, those in custody are more likely to go back to doing what they have always done when they are released,” it reads, “because they will be what they have always been. The only difference may be that they have more anger and more shrewdness as they pursue their criminal career.”

Elaborating on what this principle and the others mean in the larger scheme of things, Ashe said most inmates assigned to his care have been given sentences of seven to eight  months. Relatively speaking, that’s a short window, but it’s an important time. And what the sheriff’s office does with it — or, more importantly, what that office enables the inmate to do with it — will likely determine if the individual in question becomes one of those recycled offenders.

So we return once more to the second principle for insight into how Ashe believes that time should be spent.

“Most inmates come to jail or prison with a long history of social maladjustment, carrying a great deal of baggage in the form of histories of substance abuse; deficits in their educational, vocational, and ethical development; and disconnectedness to the mores and values of the larger community,” it reads. “Given the time and resources dedicated to corrections, it is absolute folly in social policy not to seek to address these deficit areas that inmates have brought to their incarceration.”

And address them he has, through programs that have won recognition nationally, but, more importantly, have succeeded in bringing down the inmate count by reducing the number of repeat offenders.

Sentence Structure

As he talked about these programs, Ashe began by offering a profile of his inmates, one of the few things that hasn’t changed much in 40 years.

“Roughly 90% come there with drug or alcohol problems,” he explained. “You’re looking at a seventh-grade education, on average; 93% of them lack any kind of marketable skill; and 70% of the people are unemployed at the point of arrest.

“Everyone knows that, in the state of Massachusetts, no one just happens to end up in jail — they land there after a long period of what I call irresponsible behavior,” he went on, adding that, likewise, no one just happens to correct that behavior and rehabilitate themselves.

Instead, that comes about by addressing those gaps he mentioned, or doing something about addiction, the lack of an education, the shortage of marketable skills, and the absence of a job.

In a nutshell, this is what the sum of the programs Ashe and his staff have created — both inside and outside the prison walls — is all about.

“What I’m most proud of, I think, is that we never waved at those gaps,” he told BusinessWest. “We put together strategies to deal with these issues.”

And as he likes to say — in those principles, or to anyone who will listen — re-entry to society begins on the first day of incarceration.

That’s when an extensive, seven- to 10-day orientation program and testing period begins, one designed, as Ashe said, to let staff “get to know the inmate — let’s find out who this guy is.”

Such steps are important, he went on, because even amid all those common denominators concerning education, addiction, and lack of job skills, there is still plenty of room for individualization when it comes to correctional programs.

Orientation is then followed by a mandatory transitional program, during which the sheriff says he’s trying he capture the inmate’s heart and mind. Far more times than not, he does, although sometimes it’s a struggle.

And as he said, the work has to begin immediately.

“I didn’t want them to languish,” he explained. “In years past, we would have programs, but they would have a beginning and an end, so you had waiting lists; to get into the GED program would take three weeks, to get into anger management would take four weeks, and I didn’t want that.

“If they come in and just languish in a cell for four, five, or six weeks, I’ve lost them,” he went on. “The subculture wins out — the inmates take over.”

There are always those reluctant to enter the mandatory transition program, the sheriff noted, adding that these individuals are sent to what’s known as the ‘accountability pod,’ a sterile environment where there are fewer rights and privileges. In far more cases than not, time spent there produces the desired results.

“Inevitably, what happens is, at the end of two to four weeks, they say, ‘Sheriff, I get it,’” Ashe told BusinessWest. “They say, ‘this is a coerced program … mainstream me; I’ll go to your programs.’ Not all the time, but a lot of the time, inmates will look back and say, ‘Sheriff, I’m glad you forced me to go through this.’”

Elaborating, he said ‘this’ is the process of addressing the various forms of baggage identified in principle 2 — addiction, lack of education, and a lack of job skills. Initiatives to address them include intense, 28-day addiction-treatment programs; GED classes; an extensive vocational program featuring graphics, welding, carpentry, food service, and other trades; and more.

Many of those who take part in the culinary-arts program will then move on to work at the Olde Armory Grille, an example — one of many — of how the work that begins inside the walls can lead to a productive life when one moves outside those walls.

Indeed, roughly 80% of the women who work in various capacities at the grille — and statistics show women enter the county jail with even fewer marketable skills than men — are finding work in the hospitality sector upon release, said Ashe.

To find out how that specific program works, and how it exemplifies all the programs operated by the Sheriff’s Department, we talked to Alben and Bill.

Food for Thought

The grille, which opened its doors in 2009, is in many ways an embodiment of that line explaining principle 2 regarding change. Indeed, there was a good deal of apprehension about this initiative at first, the sheriff recalled, adding that those attitudes had to change before the facility could become reality.

Over the years, it has become one of the most visible examples of the Sheriff’s Department’s focus on providing inmates with a fresh start — and a popular lunch spot for the hundreds of employees at the tech park and the community college across Federal Street.

Sheriff Ashe with Maryann Alben

Sheriff Ashe with Maryann Alben, catering and dining room manager at the Olde Armory Grille.

The restaurant is designed to provide real work experience and training for participants returning from incarceration as they re-enter communities, said Alben, adding that it involves inmates from the Ludlow jail, the Western Mass. Regional Women’s Correctional Center in Chicopee, and the Western Mass. Correctional Alcohol Center. These are inmates in what is known as ‘pre-release,’ meaning they can leave the correctional facility and go out into the community and work.

When asked what the program provides for its participants, who have to survive a lengthy interview process to join the staff, Alben didn’t start by listing cooking, serving, making change, or pricing produce — although they are all part if the equation. Instead, she began with prerequisites for all of the above.

“Self-esteem is huge,” she said. “When most women come in here, they have slouched shoulders … many of them have never had a job before,” she explained, adding that this is reality even for individuals in their 40s or 50s. “You bring them in here, and you try to build them up. Some of them will catch on sooner than others; some of them worked in restaurants way back when.

“We help them understand how to work with customers and leave the jail behind them,” she went on, adding that inmates don’t often exercise their people skills inside the walls, but must hone those abilities if they’re going to make it in the real world.

And many do, she went on, adding that there are many employers within the broad restaurant community who are able and, more importantly, willing to take on such individuals.

In fact, roughly 87% of those who take part are eventually placed, usually in kitchen prep work, she said, a statistic that reflects both the need for good help and the quality of the program.

Bill hopes to be a part of the majority that uses the grille as an important stepping stone.

“This is the next step in getting back into the community 100%,” he explained. “Not only with getting up early with a job to go to five days a week, but in the way it prepares me mentally and fundamentally for the next step into the real world.”

Such comments explain why an inmate’s final days at the grille involve more emotions than one might expect.

Indeed, the end of one’s service means the beginning of a new and intriguing chapter, which translates into happiness tinged with a dose of apprehension. Meanwhile, there is some sadness that results from the end of friendships forged with customers who frequent the establishment. And there is also gratitude, usually in large quantities.

“We’re giving them a chance to prove themselves,” said Alben. “And when they leave here, most of all them will say, ‘thank you for believing in me.’”

If they could, they would say the same thing to Sheriff Ashe. He not only believed in them, he challenged them and held them accountable, a real departure from four decades ago and what could truly be called white-knuckle times.

No Holds Barred

When asked what he would miss most about being sheriff of Hampden County, Ashe paused for a moment to think back and reflect.

“I think I would have to say that it’s the challenges, embracing the challenges,” he said one last time. “I’ll miss the work of recognizing the problems that our society faces and trying to come up with solutions.”

That answer, maybe as much as anything that he’s done over the past 41 years and will do over the next 11 months, helps explain why Ashe will be remembered for much more than what happened at that National Guard Armory.

And why he’s truly a Difference Maker.

George O’Brien can be reached at [email protected]

 

Guiding Principles of Best Correctional Policy

(As developed by the Hampden County Model, 1975-2013)

1. Within any correctional facility or operation, there must be an atmosphere and an ethos of respect for the full humanity and potential of any human being within that institution and an effort to maximize that potential. This is the first and overriding principle from which all other principles emanate, and without which no real corrections is possible.

2. Correctional facilities should seek to positively impact those in custody, and not be mere holding agents or human warehouses.

3. Those in custody should put in busy, full, and productive days, and should be challenged to pick up the tools and directions to build a law-abiding life.

4. Those in custody should begin their participation in positive and productive activities as soon as possible in their incarceration.

5. All efforts should be made to break down the traditional barriers between correctional security and correctional human services.

6. Productive and positive activities for those in custody should be understood to be investments in the future of the community.

7. Correctional institutions should be communities of lawfulness. There should be zero tolerance, overt or tacit, for any violence within the institution. Those in custody who assault others in custody should be prosecuted as if such actions took place in free society. Staff should be diligently trained and monitored in use of force that is necessary and non-excessive to maintain safety, security, order, and lawfulness.

8. The operational philosophy of positively impacting those in custody and respecting their full humanity must predominate at all levels of security.

9. Offenders should be directed toward understanding their full impact on victims and their community and should make restorative and reparative acts toward their victims and the community at large.

10. Offenders should be classified to the least level of security that is consistent with public safety and is merited by their own behavior.

11. There should be a continuum of gradual, supervised, and supported community re-entry for offenders.

12. Community partnerships should be cultivated and developed for offender re-entry success. These partnerships should include the criminal-justice and law-enforcement communities as part of a public-safety team.

13. Staff should be held accountable to be positive and productive.

14. All staff should be inspired, encouraged, and supervised to strive for excellence in their work.

15. A spirit of innovation should permeate the operation. This innovation should be data-informed, evidenced-based, and include process and outcome measures.

16. In-service training should be ongoing and mandatory for all employees.

17. There should be a medical program that links with public health agencies and public health doctors from the home neighborhoods and communities of those in custody and which takes a pro-active approach to finding and treating illness and disease in the custodial population.

18. Modern technological advances should be integrated into a correctional operation for optimal efficiency and effectiveness.

19. Any correctional facility, no matter what its locale, should seek to be involved in, and to involve, the local community, to welcome within its fences the positive elements of the community, and to be a positive participant and neighbor in community life. This reaching out should be both toward the community that hosts the facility and the communities from which those in custody come.

20. Balance is the key. A correctional operation should reach for the stars but be rooted in the firm ground of common sense.

Community Spotlight Features

Community Spotlight

David Ziomek

David Ziomek at the recently opened Kendrick Place, which houses the MassMutual Data Science Center and 34 luxury apartments.

As the new year begins, Amherst officials point to a number of current and planned projects that will improve quality of life and make 2016 a memorable year in terms of economic development.

Construction is underway on multi-use buildings, infrastructure work is planned, the town has hired its first economic development director, and officials are involved in collaborations and partnerships aimed at fueling economic development.

“We’re well-poised to move forward, thanks to the vision and work done by Town Manager John Musante,” said David Ziomek, the interim holder of that title, as he spoke about the well-loved and respected official who died last September. “He really focused on building strong relationships between the town, UMass, Amherst College, and Hampshire College, which is important because our futures and success are intertwined; the colleges are critical economic drivers, not only for our downtown, but for our real-estate and housing market.”

These strong bonds led to the creation of a University-Town of Amherst Collaborative (UTAC) last fall, co-chaired by Ziomek and Nancy Buffone, associate vice chancellor for Community Affairs at UMass Amherst. The group’s first meeting was conducted in October with the goal of examining town/gown relations to discover opportunities for growth and what can be done to capitalize on them.

Ziomek said the panel is focusing on three areas: economic development; housing; and culture, arts, and living.

Economic-development efforts will begin by looking at the availability of space to house spinoff companies from UMass. “Some of them are going to Boston,” Ziomek noted, adding that, although Amherst offers high quality of life, as well as access to a skilled pool of potential employees, research facilities, a large student population, and a full roster of college and university faculty and staff, it can be a challenge for young companies to find suitable space for their needs.

The town has also made a commitment to expand housing, and a market study has been undertaken to determine whether what is needed has been completed. As a result, the town has a strategic plan in place, said Ziomek, explaining that it includes providing more housing for the growing number of retirees who are attracted to Amherst’s walkable downtown and other amenities, as well as more choices for students and people in the workforce.

“We need housing in almost every category, and want to make it as affordable as possible for everyone,” he continued, touting additional reasons why people want to live in Amherst, such as its 3,000 acres of conservation land intersected by hiking trails. Amherst has won awards for agricultural and land preservation, and has four Community Supported Agriculture farms that people buy shares in, Ziomek told BusinessWest.

The third focus on ‘culture, arts, and living’ is an area in which Amherst already excels but still seeks improvement. “We have award-winning plays and performances at the UMass Fine Arts Center and at Amherst College; games played by collegiate sports teams; the Mead Art Museum and Beneski Museum of Natural History at Amherst College; the Amherst Cinema Center, which shows first-run films in a number of genres; and the historic Emily Dickinson Museum,” Ziomek said.

In addition, the Hitchcock Center for the Environment is erecting a ‘living building’ in South Amherst, slated to open next September on the Hampshire College campus. “It will produce all of its own water and energy and will be a wonderful educational and tourist destination,” he explained.

“UTAC has committees and subcommittees made up of citizen volunteers and UMass faculty and staff who are going to look at what we can and do offer,” he went on, “and at what can be done to make our downtown more vibrant, and how we can enrich and promote all of these attractions.”

In this, the first Community Spotlight of 2016, BusinessWest looks at how one of the region’s most vibrant and most livable communities is working hard to become even more of both.

More Than a College Town

There’s a building boom taking place in Amherst. Indeed, ground has been broken for seven major construction projects. However, Ziomek said the most exciting new build is Kendrick Place, a 54,000-square-foot, four-story building on 57 East Pleasant St. that contains 26 luxury apartments and 10,204 square feet of commercial space.

“The apartments are within walking distance of downtown,” he noted. “And they not only have incredible views … there are Zipcars in the garage for residents who don’t own a vehicle and want to use one.”

He added that MassMutual occupies the entire first floor, which it has turned into a data science center staffed by a dozen new employees.

Kendrick Place was built by Archipelago Investments LLC, which has plans for a second development called One East Pleasant Street a short distance away. An old motel will be razed to make way for the multi-use building that will contain 84 units of housing and 6,000 square feet of commercial space.

Archipelago is also building Olympia Place, a privately owned student-housing project with 75 units that is under construction in the fraternity-sorority park on Olympia Drive. Work on the 98,400-square-foot building began in the fall of 2014 and is expected to be completed this summer.

Progress is also occurring in North Amherst, thanks to two major projects, and officials are happy to see revitalization taking place in what is now called the Mill District.

The first new build was the Trolley Barn, which was completed early last year. “It contains four residential units, and the commercial space has become home to a spa and wonderful restaurant called Bread and Butter,” Ziomek said.

In addition, Atkins Farms built a new, 6,600-square-foot satellite retail store called Atkins Farms North across the street from the Trolley Barn that opened last September.

“These projects have been embraced by residents and are bringing new life to North Amherst,” Ziomek said, noting that there is still plenty of space available for redevelopment in the district.

North Amherst also gained 54 new units of housing when the Presidential Apartments opened in September. Some units aren’t finished yet, but they have all been spoken for, and five are earmarked as affordable housing, he told BusinessWest.

Other activity on the housing front includes a three-story, mixed-use building called 417 West Street that opened last October in Pomeroy Village Center in South Amherst. “It has solar panels on the roof and contains 11,628 square feet of commercial space as well as the residential units, which are all occupied,” Ziomek said.

The town works closely with developers, and infrastructure improvements are often planned to enhance their success.

The town recently paved Pine Street and Cowls Road, two of the arteries for accessing North Amherst Village Center, Ziomek said, adding that it also completed $3.2 million worth of water and sewer improvements in advance of the two major projects there.

In addition, town officials took a proactive stance when Archipelago was in the permitting process for Kendrick Place and One East Pleasant Street by applying for and receiving a $1.5 million MassWorks grant to bury utility lines and install new sidewalks and streetscape amenities adjacent to Kendrick Place.

Enhanced parking is also on the drawing board, and the town just held its final forum to get input from business owners and residents, said Ziomek, adding that officials came away with a plan that will include installing new banners pointing out private and public parking spaces.

Officials know they need additional parking, and plan to address that by hiring a consultant to gather data about parking needs on peak weekends. In the meantime, the town plans to spend $1 million redoing the two parking lots outside Town Hall and in front of Jones Library, Ziomek noted.

Amherst is also addressing its energy use, and recently announced plans to build two large solar facilities on the old landfill, which will provide enough electricity for all the municipal buildings.

Access to health and dental care for people in low and moderate income brackets is another area of concern that led officials to form a new partnership.

“We have known for a number of years that there are residents on MassHealth in Amherst whose healthcare needs are falling through the cracks,” said Ziomek. “The nearest place for them to get dental care is in Holyoke, and although some people ride the bus, it takes an hour and 45 minutes to get there. So by the time they get a checkup and return, it uses up almost a whole day.”

This reality led town officials to form a partnership with Hilltown Health Center, giving that facility 4,000 square feet to build a medical and dental clinic in Bangs Community Center. Construction is slated to begin this summer, and the new facility will be named the John P. Musante Health Center in honor of the late town manager.

An active partnership also exists between the Amherst Business Improvement District (BID) and the Amherst Area Chamber of Commerce.

“They held a block party last fall that was attended by more than 7,000 people, and do all they can to attract new businesses and restaurants, as well as promoting the ones that are already here,” Ziomek noted, adding that the BID is also funding a $35,000 fiber-optic feasibility study for the downtown area, as only a few buildings have this service.

Looking Ahead

Ziomek says Amherst’s focus on collaborative efforts will help the town become a better place to live, work, and play.

“We have the ability to concentrate growth where we would like it to be,” he noted, adding that the state Legislature passed a bill last month to incentivize more units of affordable housing.

Amherst’s first economic development director, Geoff Kravitz, was hired recently and began work Jan. 4. His job will include creating an economic development plan, helping to staff UTAC, and continuing to build on the strong relationships forged between the town, UMass, and the colleges.

“We’re very grateful to the private developers who have chosen to invest here and will continue working to secure millions of dollars in local and state funding to help them leverage private reinvestments in our community,” Ziomek said. “Collaboration is key in Amherst.”

 

Amherst at a glance

Year Incorporated: 1759
Population: 37,819 (2010)
Area: 27.8 square miles
County: Hampshire
Residential Tax Rate: $21.22
Commercial Tax Rate: $21.22
Median Household Income: $48,038 (2015)
Family Household Income: $75,469 (2015)
Type of government: Select Board; Town Manager; Town Meeting
Largest employers: UMass Amherst; Amherst College; Delivery Express; Hampshire College
* Latest information available

 

 

 

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE

www.amherstarea.com
(413) 253-0700

• Jan. 12: Chamber Annual, noon to 6 p.m., at Osteria Vespa, 28 Amity St., Amherst. Help us show our gratitude to our current chamber board President Nancy Buffone and welcome our new chamber board President Julie Marcus. Cost: $25 for members, $30 for non-members.

• Jan. 13: Chamber After 5, 5-7 p.m., at Energia Fitness, 173 Russell St., Hadley. This will be an evening of networking, mixing, and mingling. Light appetizers and adult beverages will be served. Cost: $10 for members; $15 for non-members.

 

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org
(413) 594-2101

• Jan. 13: Multi-chamber Lunch & Learn with Robert McDonald, noon to 1:30 p.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. Topic: “Run an Effective Meeting.” Learn how to provide common rules and procedures for deliberation and debate in order to place the whole room on the same footing and speaking the same language. Tickets: $35 per person.

• Jan. 20: Salute Breakfast, 7:15-9 a.m., at Munich Haus Restaurant, 13 Center St., Chicopee. Cost: $23 for members, $28 for non-members.

• Jan. 27:  Business After Hours, 5-7 p.m., at Masse’s American Bistro, 1329 Memorial Dr., Chicopee. Sponsored by the Greater Chicopee and South Hadley/Granby Chambers of Commerce. Cost: $5 for members pre-registered, $15 for non-members.

 

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org
(413) 527-9414

• Jan. 21: Annual Meeting, 5-8 p.m., at The Delaney House, 3 Country Club Road, Holyoke. Join with your fellow Greater Easthampton Chamber members, 5-8 p.m., as we elect directors and officers for 2016, along with annual awards voted by members. Hosted by the Delaney House, 3 Country Club Road, Holyoke. Sponsored by Easthampton Savings Bank. Business Person of the Year: Janel Jorda, Web-tactics Inc.
Business of the Year: Duseau Trucking, LLC. Community Service of the Year: Greg Malynoski, Look Memorial Park and Garden House. Presidents Award: to be announced at dinner. New this year,
Ambassador of the Year: to be announced at dinner. Tickets: $35 per person. Register online at easthamptonchamber.org.

 

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holycham.com

• Jan. 13: January Coffee Buzz, 7:30-8:30 a.m., at Holyoke Medical Center, 575 Beech St., Holyoke. The Chamber Coffee Buzz is a networking event designed to help our members make connections before starting the workday, and is open to all members of the GHCC. The event takes place on a quarterly basis on the second Wednesday of the month at various member locations. Meetings will include networking and a continental breakfast, followed by introductions from each attendee, business presentations by the host (optional), and time to exchange business leads and information at the end of each meeting. We are fortunate to offer these events free of charge to our members thanks to our series sponsor, Lyon & Fitzpatrick, LLP. Although non-members are welcome to attend, non-members are limited to two Coffee Buzz events before joining the chamber.

• Jan. 14: Legislative Coffee Hour, 7:45-9 a.m., at the Summit View/Hamel’s Catering, 555 Northampton St., Holyoke. Join Hampden County District Attorney Anthony Gulluni as he discusses the challenges and opportunities facing the Commonwealth, Holyoke, and area businesses for the upcoming year. Cost: $25 for members with reservation, $35 for all others.

• Jan. 15: Leadership Holyoke, 8 a.m. to 4:30 p.m. A series of seven days comprise Leadership Holyoke 2015-16. Faculty members from Holyoke Community College will participate as instructors and facilitators, and community leaders will participate as speakers and discussion leaders. Tuition is by program and is due at the start of the course. The fee also covers continental breakfasts, the graduation luncheon, and a trip to the State House in Boston. Tuition costs $595.

• Jan. 28: Winners Circle 2015 Reception, 5-7 p.m., at the Yankee Pedlar, 1866 Northampton St., Holyoke. This event honors local and state elected officials. Cost: $27. Call the chamber for tickets or more information at (413) 534-3376.

 

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com

• Feb. 3: February Arrive @ 5, 5-7 p.m., hosted by Union Station, 125A Pleasant St., Northampton, sponsored by Keiter Builders Inc. and others to be announced. Arrive when you can, stay as long as you can. A casual mix and mingle with your colleagues and friends. Cost: $10 for members.

 

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org
(413) 568-1618

• Jan. 11: Mayor’s Coffee Hour, 8-9 a.m., hosted by Tiger’s Pride Restaurant, Westfield Technical Academy, 33 Smith Ave., Westfield. Free and open to the public. Call Pam at the chamber office at (413) 568-1618 to register.

• Jan. 13: Chamber After 5 Connections, 5-7 p.m., at Roots Aquatics, 217 Root Road, Westfield. Refreshments will be provided. Join us for a great networking opportunity and don’t forget your business cards. Cost: $10 for members, $15 cash for non-members. To register, call Pam at the chamber office at (413) 568-1618.

• Jan. 25: Estate Planning & Asset Protection Workshop, 8-9:30 a.m., at Holiday Inn Express, 39 Southampton Road, Westfield. Presented by attorney Albert Gordon. Cost: free for chamber members, $30 for non-members. To register, call Pam at the chamber office at (413) 568-1618. Coffee and pastries provided.

• Jan. 13: Multi-chamber Lunch & Learn with Robert McDonald, noon to 1:30 p.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. Topic: “Run an Effective Meeting.” Learn how to provide common rules and procedures for deliberation and debate in order to place the whole room on the same footing and speaking the same language. Tickets: $35 per person. To register, call Pam at the chamber office at (413) 568-1618.

 

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com
(413) 426-3880

• Jan. 13: Multi-chamber Lunch & Learn with Robert McDonald, noon to 1:30 p.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. Topic: “Run an Effective Meeting.” Learn how to provide common rules and procedures for deliberation and debate in order to place the whole room on the same footing and speaking the same language. Tickets: $35 per person. Sponsorship opportunities avaiable. For more information, contact the chamber office at (413) 426-3880, or e-mail us at [email protected]

• Feb. 3: Wicked Wednesday, 5:30-7:30 p.m., at Partners Restaurant, 485 Springfield St., Feeding Hills. Wicked Wednesdays are monthly social events hosted by various businesses and restaurants. These events bring members and non-members together to network in a laid-back atmosphere. Cost: free for chamber members, $10 at the door for non-members. For more information, call the chamber office at (413) 426-3880 or e-mail [email protected].

• Feb. 18: Networking Lunch, noon to 1:30 p.m., at Lattitude, West Springfield. Must be a member or guest of a member to attend. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief sales pitch. The only cost to attend is the cost of lunch. Attendees will order off the menu and pay separately that day. Note we cannot invoice you for these events. 
For more information, call the chamber office at (413) 426-3880 or e-mail [email protected].

• Feb. 24: Legislative Breakfast, 7-9 a.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. The breakfast will feature a panel of legislators, including state Sen. James Welch, state Sen. Donald Humason, state Rep. Nicholas Boldyga, state Rep. Michael Finn, Agawam Mayor Richard Cohen, and West Springfield Mayor Will Reichelt. Cost: $25 for members, $30 for non-members. For more information on ticket sales, call the chamber office at (413) 426-3880 or e-mail [email protected].

Daily News

SUNDERLAND — Blue Heron Restaurant and its executive chef, Deborah Snow, are featured in The Berkshires Cookbook, a new work by Jane Barton Griffith, author of Knead It! The chapter on the Blue Heron includes a brief history of the restaurant and its owners, as well as recipes for three of the restaurant’s signature dishes: pan-seared sea scallops, housemade ricotta with local honeycomb, and pomegranate custard.

The Berkshires Cookbook explores the stories behind the rich culinary traditions of Western Mass., a region known to many as a food hub and a leader in the sustainable-food movement. Of the 88 recipes showcased in The Berkshires Cookbook, 60 are the author’s original creations, while the rest were donated by farmers and chefs from across the region. Griffith’s text is accompanied by photographs by Barbara Dowd, which reflect the rich colors and textures of the region’s landscapes and food.

Other local restaurants and producers featured include Bistro Les Gras, Pierce Bros Coffee, Hungry Ghost Bread, Blue Hill Farm, and Coco and the Cellar Bar.

Copies of The Berkshires Cookbook are available for sale at the Blue Heron, as well as many local booksellers and online. The list price is $24.95.

Community Spotlight Features

Community Spotlight: Ware

Stuart Beckley

Stuart Beckley says Ware is on the cusp of a rebirth.

“Ware is somewhere worth investing in.”

That’s the new tagline for this Hampshire County community of nearly 10,000 people. That statement is already true, said town officials who spoke with BusinessWest, but a host of initiatives are underway to make it even more so, and to make the slogan resonate with those who hear or read it.

Indeed, major efforts are underway in Ware to stimulate growth and economic development, projects focused on everything from increasing access to higher education to expanding public transportation.

“There’s a lot going on, and it’s an interesting story, but no one entity is responsible; it’s a core effort aimed at revitalization,” said William Braman, president of the Ware Business & Civic Assoc., or WB&CA.

Tracy Opalinski agreed, and said several initiatives were initiated or advanced last year, when the Edward and Barbara Urban Charitable Foundation decided it wanted to do something to make a significant impact in the town.

Opalinski, a trustee of the foundation, told BusinessWest it gave the town $45,000 to hire community marketers to provide a visioning statement, community branding, wayfinding, and economic-development services, and since that time, the foundation has donated another $50,000 for execution of the wayfinding system, which includes logos and new signage.

Progress began after the initial donation was made, and Arnett Muldrow & Associates Ltd. was chosen via a request-for-proposals process.

“They’ve done this for more than 180 mill towns in the country,” Opalinksi noted, adding that the firm mailed a survey to business owners and got a 65% response, held 15 focus groups, and conducted 50 interviews with a cross-section of people from the community that included representatives from businesses and industries, youth, retired residents, outdoorsmen, and artists, to discover what they wanted and needed in terms of services.

Arnett discovered an untapped potential for new and expanded restaurants to make $24 million and small to medium-sized businesses to make $139 million in sales each year.

“They found a need for a small, independent furniture store, a family and women’s clothing store, and an outdoor store,” Opalinski said, adding that Ware is a hub for the surrounding 15 towns in the Quaboag region.

The project was completed in April, and one of the most significant suggestions involved establishing a community-college satellite program, since education and workforce development are critical to economic stability and growth. Coincidentally, the WB&CA had begun working on the same goal four months earlier.

“Their initiative included the Ware Literacy Group, the Ware Business & Civic Association, Country Bank, the Behavioral Health Network, Quabbin Wire, Baystate Mary Lane Hospital, the town, the Franklin and Hampshire Regional Employment Board, Pathfinder Vocational Technical High School, and, most importantly, the Quaboag Valley Community Development Corporation in Ware, which helps businesses start, stabilize, and grow,” Opalinski said.

She added that the WB&CA has a number of teams, including one that does advocacy work for businesses, and another group focused on helping property owners on Main Street fill empty space. That subcommittee contacted Greenfield Community College, Quinsigamond Community College in Worcester, and Holyoke Community College, and asked if they were interested in establishing a satellite site in Ware.

The reaction was positive, and since Ware falls under HCC’s geographic territory, it has taken a lead role in the project, although the other two schools and Springfield Technical Community College are involved and contribute to what will be known as the Community College Educational Incubator.

“This is the first time in history that four Massachusetts community colleges have worked together on a project like this,” Opalinski said, noting that many businesses have contributed to the effort, and the facility will open in February in a space donated by a business in a prime location on Main Street.

“Businesses in this area are starved for qualified employees, so we’re trying to create our own feeder program and build a base so people can live and work locally instead of having to move far away or commute to find employment,” she noted.

For this, the latest installment of its Community Spotlight series, BusinessWest looks at the many initiatives taking place in Ware and how, collectively, they make that new marketing slogan ring true.

Solid Growth

As officials in Ware noted, progress is being made on a number of fronts.

Town Manager Stuart Beckley noted that an international manufacturing firm known as G&G Medical Products recently purchased an underutilized mill that was owned by American Disposables and is investing about $1 million in the building.

He said the structure was run down, and the town just approved a 10-year tax break for the company to rehabilitate it and move in. That equates to about $6,500 each year, in addition to assistance the company will receive from the state.

“The purchase took about a year,” Beckley noted. “We worked closely with the company, and they told us they plan to add 70 employees over the next five to 10 years, which is huge for Ware.”

He added that workforce development is a primary focus for officials.

“This is a working-class town with lower incomes than most of Hampshire County, so jobs are important,” Beckley said, adding that some businesses are in the process of downsizing. For example, Kanzaki Specialty Papers recently put in a new treatment plant that allows for more efficient operations.

“Over time it will set them up for new products, but it has cost us 25 jobs in the last year,” he noted.

In addition, Baystate Mary Lane Hospital may move its inpatient services to Baystate Wing Hospital in Palmer, which would eliminate 35 more jobs.

However, hospital officials have approached the town and are working with them and local service agencies to identify other potential uses for that space.

“We hope that, since Baystate owns other hospitals, it will bring its services here or enhance the emergency room in Ware; it’s very important to the town as well as to the other 15 communities in the Quaboag region,” Beckley continued, explaining that Ware is one of the major commercial and service hubs for these small, outlying towns.

While efforts are being made to retain and create jobs, other initiatives, and especially the program involving area community colleges, are designed to help ensure that a qualified workplace is in place.

Initial offerings will include free basic education classes and workshop-training certificate programs in culinary and hospitality, which will run for eight to 12 weeks. Organizers hope to add a certified nursing assistant program in the spring, along with a bank of computers next fall that people can use to register for college or to take classes, since not everyone in the region has access to a computer.

“The goal is to offer coaching, enrollment, and certificate programs to students in the Quaboag region because towns such as Hardwick and West Brookfield have the same transportation issues as Ware. It’s located at the outermost corner of Hampshire County, so there is no viable transportation between Springfield or other cities aside from a car,” Braman said.

Opalinski added that many working people already travel a half-hour or more to get to work and are unlikely to drive an additional hour back and forth to college classes in the evening, even though it could improve their lives. Meanwhile, although people can take online courses, only 30% of students complete programs on their own. However, studies show that adding an instructor and fellow students, which will happen in Ware, pushes the graduation rate to 90%.

Meanwhile, other forms of economic development are taking place. As one example, efforts are being made to market Ware as a place with great recreational opportunities, since the access points to the southern portion of Quabbin Reservoir are in town.

“We plan to stage a fishing tournament in 2017 in partnership with the Quabbin Reservoir; it’s a hidden jewel and has been named the 37th-best spot in the country for bass fishing,” Beckley noted, explaining that the tournament is one of a number of activities on the drawing board that will focus on the outdoors and scenic beauty of the town.

“Ware is a great place to live; housing is very affordable, and our public schools are about to get a very positive accreditation. The report will show how much has been done in the past five years in terms of creating quality education,” he continued, explaining that, in the past, Ware lost many students to regional school systems due to a lack of programs, but that is expected to change due to the addition of new technology, advanced-placement courses, and strengthening of basic coursework.

In addition, new streetscape and infrastructure improvements are planned for 2019. “We’ll repave roads and install new lighting and sidewalks on Main Street,” Beckley said.

Future Outlook

The town manager describes Ware as a “community that cares,” which is highlighted by the amount of effort residents and businesses are putting into current revitalization efforts. “There is a lot of local pride and belief that the community can and will grow,” he said.

Along with measures taken to create a new master plan for the town, which is expected to be complete next year, marketing the Quabbin Reservoir as an ideal place for recreation that includes fishing, hiking, hunting, and boating will continue.

“Ware regularly celebrates the Quabbin’s history, and two years ago we held a 75th Anniversary Ball commemorating its creation,” Beckley said.

Improving public transportation is also a recognized priority. “There’s also an effort underway to collaborate with a group called Growing Transit & Growing Communities that is made up of businesses and municipal leaders from the 15 towns in the Quaboag region,” Opalinski said, adding that the Quaboag Valley Community Development Corp., Ware Business & Civic Assoc., Behavioral Health Network, Citizens for Palmer Rail Stop, and two regional planning commissions have banded together to improve and add to public transportation offerings and meet on a regular basis with the state Department of Transportation Rail & Transit Division to explore existing models and develop unique solutions for transportation.

“Ware is a special place that’s about to undergo a rebirth and blossom,” Beckley said as he summarized all that is taking place and might transpire in the years to come.

Opalinski concurred. “People and groups were doing good things on their own, but now we are supporting each other and working together,” she said. “As a result, Ware is poised for tremendous growth and development.”

Ware at a glance

Year Incorporated: 1775
Population: 9,872 (2010)
Area: 40.0 square miles
County: Hampshire
Residential Tax Rate: $19.65
Commercial Tax Rate: $19.65
Median Household Income: $36,875
Family Household Income: $45,505
Type of Government: Open town meeting
Largest Employers: Baystate Mary Lane Hospital; Kanzaki Specialty Papers; Walmart; Quabbin Wire & Cable Co Inc.
* Latest information available

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE

www.amherstarea.com
(413) 253-0700

• Jan. 12: Chamber Annual, noon to 6 p.m., at Osteria Vespa, 28 Amity St., Amherst. Help us show our gratitude to our current chamber board President Nancy Buffone and welcome our new chamber board President Julie Marcus. Cost: $25 for members, $30 for non-members.

• Jan. 13: Chamber After 5, 5-7 p.m., at Energia Fitness, 173 Russell St., Hadley. This will be an evening of networking, mixing, and mingling. Light appetizers and adult beverages will be served. Cost: $10 for members; $15 for non-members.

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org
(413) 594-2101

• Jan. 13: Multi-chamber Lunch & Learn with Robert McDonald, noon to 1:30 p.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. Topic: “Run an Effective Meeting.” Learn how to provide common rules and procedures for deliberation and debate in order to place the whole room on the same footing and speaking the same language. Tickets: $35 per person.

• Jan. 20: Salute Breakfast, 7:15-9 a.m., at Munich Haus Restaurant, 13 Center St., Chicopee. Cost: $23 for members, $28 for non-members.

• Jan. 27:  Business After Hours, 5-7 p.m., at Masse’s American Bistro, 1329 Memorial Dr., Chicopee. Sponsored by the Greater Chicopee and South Hadley/Granby Chambers of Commerce. Cost: $5 for members pre-registered, $15 for non-members.

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org
(413) 527-9414

• Jan. 21: Annual Meeting, 5-8 p.m., at The Delaney House, 3 Country Club Road, Holyoke. Join with your fellow Greater Easthampton Chamber members, 5-8 p.m., as we elect directors and officers for 2016, along with annual awards voted by members. Hosted by the Delaney House, 3 Country Club Road, Holyoke. Sponsored by Easthampton Savings Bank. Business Person of the Year: Janel Jorda, Web-tactics Inc.
Business of the Year: Duseau Trucking, LLC. Community Service of the Year: Greg Malynoski, Look Memorial Park and Garden House. Presidents Award: to be announced at dinner. New this year,
Ambassador of the Year: to be announced at dinner. Tickets: $35 per person. Register online at easthamptonchamber.org.

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holycham.com

• Jan. 13: January Coffee Buzz, 7:30-8:30 a.m., at Holyoke Medical Center, 575 Beech St., Holyoke. The Chamber Coffee Buzz is a networking event designed to help our members make connections before starting the workday, and is open to all members of the GHCC. The event takes place on a quarterly basis on the second Wednesday of the month at various member locations. Meetings will include networking and a continental breakfast, followed by introductions from each attendee, business presentations by the host (optional), and time to exchange business leads and information at the end of each meeting. We are fortunate to offer these events free of charge to our members thanks to our series sponsor, Lyon & Fitzpatrick, LLP. Although non-members are welcome to attend in order to get a feel for our programs, non-members are limited to two Coffee Buzz events before joining the chamber.

• Jan. 14: Legislative Coffee Hour, 7:45-9 a.m., at the Summit View/Hamel’s Catering, 555 Northampton St., Holyoke. Join Hampden County District Attorney Anthony Gulluni as he discusses the challenges and opportunities facing the Commonwealth, Holyoke, and area businesses for the upcoming year. Cost: $25 for members with reservation, $35 for all others.

• Jan. 15: Leadership Holyoke, 8 a.m. to 4:30 p.m. A series of seven days comprise Leadership Holyoke 2015-16. Faculty members from Holyoke Community College will participate as instructors and facilitators, and community leaders will participate as speakers and discussion leaders. Tuition is by program and is due at the start of the course. The fee also covers continental breakfasts, the graduation luncheon, and a trip to the State House in Boston. The program is for business people learning to become community leaders. Tuition costs $595.

• Jan. 28: Winners Circle 2015 Reception, 5-7 p.m., at the Yankee Pedlar, 1866 Northampton St., Holyoke. This event honors local and state elected officials. Cost: $27. Call the chamber for tickets or more information at (413) 534-3376.

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com

• Jan. 6: January Arrive @ 5, 5-7 p.m., hosted by Country Hyundai, 347 King St., Northampton, sponsored by Acme Automotive Center. Arrive when you can, stay as long as you can. A casual mix and mingle with your colleagues and friends. Cost: $10 for members.

• Feb. 3: February Arrive @ 5, 5-7 p.m., hosted by Union Station, 125A Pleasant St., Northampton, sponsored by Keiter Builders Inc. and others to be announced. Arrive when you can, stay as long as you can. A casual mix and mingle with your colleagues and friends. Cost: $10 for members.

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org
(413) 568-1618

• Jan. 11: Mayor’s Coffee Hour, 8-9 a.m., hosted by Tiger’s Pride Restaurant, Westfield Technical Academy, 33 Smith Ave., Westfield. Free and open to the public. Call Pam at the chamber office at (413) 568-1618 to register.

• Jan. 13: Chamber After 5 Connections, 5-7 p.m., at Roots Aquatics, 217 Root Road, Westfield. Refreshments will be provided. Join us for a great networking opportunity and don’t forget your business cards. Cost: $10 for members, $15 cash for non-members. To register, call Pam at the chamber office at (413) 568-1618.

• Jan. 25: Estate Planning & Asset Protection Workshop, 8-9:30 a.m., at Holiday Inn Express, 39 Southampton Road, Westfield. Presented by attorney Albert Gordon. Cost: free for chamber members, $30 for non-members. To register, call Pam at the chamber office at (413) 568-1618. Coffee and pastries provided.

• Jan. 13: Multi-chamber Lunch & Learn with Robert McDonald, noon to 1:30 p.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. Topic: “Run an Effective Meeting.” Learn how to provide common rules and procedures for deliberation and debate in order to place the whole room on the same footing and speaking the same language. Tickets: $35 per person. To register, call Pam at the chamber office at (413) 568-1618.

SPRINGFIELD REGIONAL CHAMBER

www.myonlinechamber.com

• Jan. 6: Business@Breakfast, 7:15-9 a.m., hosted by Western New England University, Rivers Memorial Hall, 1215 Wilbraham Road, Springfield. Sponsored by United Personnel and Colony Care. We’ll look at the upcoming presidential election, and you can vote. Featuring political consultant Anthony Cignoli and live polling by the Western New England University Polling Institute. Cost: $20 for members ($25 at the door), $30 for non-members. For more information, call Sarah Mazzaferro at (413) 755-1313.

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com
(413) 426-3880

• Jan. 13: Multi-chamber Lunch & Learn with Robert McDonald, noon to 1:30 p.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. Topic: “Run an Effective Meeting.” Learn how to provide common rules and procedures for deliberation and debate in order to place the whole room on the same footing and speaking the same language. Tickets: $35 per person. Sponsorship opportunities avaiable. For more information, contact the chamber office at (413) 426-3880, or e-mail us at [email protected]

• Feb. 3: Wicked Wednesday, 5:30-7:30 p.m., at Partners Restaurant, 485 Springfield St., Feeding Hills. Wicked Wednesdays are monthly social events hosted by various businesses and restaurants. These events bring members and non-members together to network in a laid-back atmosphere. Cost: free for chamber members, $10 at the door for non-members. For more information, call the chamber office at (413) 426-3880 or e-mail [email protected].

• Feb. 18: Networking Lunch, noon to 1:30 p.m., at Lattitude, West Springfield. Must be a member or guest of a member to attend. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief sales pitch. The only cost to attend is the cost of lunch. Attendees will order off the menu and pay separately that day. Note we cannot invoice you for these events. 
For more information, call the chamber office at (413) 426-3880 or e-mail [email protected].

• Feb. 24: Legislative Breakfast, 7-9 a.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. The breakfast will feature a panel of legislators, including state Sen. James Welch, state Sen. Donald Humason, state Rep. Nicholas Boldyga, state Rep. Michael Finn, Agawam Mayor Richard Cohen, and West Springfield Mayor Will Reichelt. Cost: $25 for members, $30 for non-members. For more information on ticket sales, call the chamber office at (413) 426-3880 or e-mail [email protected].

Construction Sections

Driving Force

The new Balise Hyundai in Springfield.

The new Balise Hyundai in Springfield.

Contractors who have made inroads in auto-dealership construction are finding these to be good times indeed, as area dealers, from solo stores to large chains, engage in what can only be described as a building boom. The reasons are myriad, from an improving economy to demands from car makers that showrooms have a consistent look, to changes in the way cars are purchased and serviced today, and how 21st-century dealership design reflects those shifts.

If there’s one driving force behind all the auto-dealership construction and expansion over the past few years, Bill Peffer noted, it is, quite simply, a growing economy.

“The reason you’re seeing dealerships around the country refurbish is because the economy is really good, and a good economy drives good sales of new cars, trucks, and SUVs,” said Peffer, president and chief operating officer of the multi-state Balise Auto Group, which boasts several dealerships, focusing on different brands, in the Greater Springfield region. “More dealerships mean more points to sell the products — although dealers are finding the competition is pretty strong as well.”

Balise has been renovating and expanding in the area, most recently with a new Hyundai dealership on Columbus Avenue in Springfield, but with several new facilities over the past decade. Meanwhile, the Lia Auto Group has built and renovated new stores across the Pioneer Valley, as have TommyCar Auto Group in Hampshire and Franklin counties, Sarat Ford Lincoln in Agawam, Marcotte Ford in Holyoke, and Fathers & Sons in West Springfield, just to name a few.

“Part of it is the growth of the industry,” added Eric Forish, president of Forish Construction in Westfield, one of the region’s leading builders of auto dealerships, a tradition that started with his father in the 1940s. “Most dealers in our area have multiple locations, multiple brands, multiple facilities. That’s the nature of how they operate in their industry. And the volume of activity at each location often requires growth in the size of the facility.”

Indeed, according to MiBiz, a Michigan-based business website, the facility, training, and technology expenses required to run a modern dealership favor larger dealer groups that can share back-office resources and spread out narrow margins over higher sales volumes.

Balise — which contracts with South Hadley-based Associated Builders on its Western Mass. construction and renovation — is certainly one of those large players. But more dealerships also means more challenges to stay on top of current trends.


Click HERE to download a chart of the region’s general contractors


“They want to have more inventory, so parking areas get larger,” Forish said. “They want to be green-friendly, so they update their lighting fixtures in the parking lots; LED fixtures return tremendous savings from conserving energy. Then there’s the energy efficiency of the buildings themselves. There are a multitude of ways dealers try to stay current. Their products are new, and they want their facilities to be new facilities.

“Even on the service side,” he went on, “the technicians’ tools are way beyond anything they used to have. In the repair area, it’s all computerized. Their equipment is state of the art. Even the lifts themselves are very much different than the lifts of years ago. The whole operation is much more modern. Many types of businesses have to keep up with technology, and it’s no different in auto dealerships.”

But while area dealers focus on drawing in new business, manufacturers have their own ideas about what constitutes an ideal showroom and service center — and those changes are also helping to drive the current building boom.

Consistent Look

The trend among car makers is to standardize, to some degree, the look and feel of showrooms that sell their brands, and they are in some cases providing incentives — and in others, simply issuing mandates — to renovate and modernize their showrooms.

“Most brands in the U.S. are well-established brands, with few new players over the past 25 or 30 years,” Peffer said. “As those brands mature, they develop touch points unique to the brand to differentiate from the next brand.”

These mandates can encompass everything from the exterior façade to the colors of the interior walls to the furniture where customers wait for service.

“What’s driving the process now is that manufacturers are requiring their dealers to upgrade to a new image,” Forish said. “These design programs are similar to chain restaurants, where you have to have a consistent national image. Car dealerships need to do the same in terms of exterior exposure and interior finishes.”

Forish should know, having tackled dozens of projects for auto dealers — most recently multiple projects for Curry in Chicopee, Sarat in Agawam, and the New York-based Lia Auto Group. “We’ve done probably a dozen facilities for them,” he said of Lia. “We must be doing something right because they keep bringing us back.”

Other dealers have tapped Forish’s niche experience as well, from Marcotte Ford, which chose the company to build its new truck center in Holyoke, the only one of its kind in the region, to facilities for Steve Lewis Subaru in Hadley and Cernak Buick in Easthampton. “The names go on and on. We certainly have deep roots with the auto dealerships.”

Marcotte Ford

Marcotte Ford’s new commercial truck center in Holyoke.

As a partner with many different manufacturers, Peffer said, Balise is well aware of the demands they’re placing on dealers. For instance, the chain’s new Hyundai dealership on Columbus Avenue in Springfield boasts a six-bay express service element for customers who want to get in and out quickly, a separate cash-wash facility, and a ready-credit used-car space, all in separate buildings on the same grounds.

“That illustrates the Hyundai global brand identity,” he told BusinessWest. “This is the direction you’ll see Hyundai dealerships around the country move to.”

Meanwhile, Fathers & Sons is currently building a dedicated showroom in West Springfield for Audi because that maker, like others, wants dealers to move away from the old ‘auto mall’ facility that sells many different nameplates under one roof, to reduce the chance of a customer driving away with another maker’s product. Audi has also provided direction on the new facility’s design, what it calls a ‘terminal’ concept with an aesthetic dominated by glass and metal.

Although car makers are increasingly asking for specific design elements, Peffer said, dealer groups can bring consistency as well. “Balise Toyota, Honda, and Ford all have a well-lit, spacious, drive-up service lane where you’re met by the assistant service manager.”

These areas are typically marked with signage explaining the pricing for a range of basic services, another attempt to be transparent with customers who have likely already done their homework on the Internet.

“The nature of doing business as an auto dealer has changed, as well as the type of service they offer and the nature of customer-service relationships,” Forish added. “If you’ve taken your vehicle in for service at a newer dealership recently, you realize that, at most of these places, you drive into a building and are greeted by the service writer that reviews the scope of repairs or maintenance you’re going to receive. Then you go relax in these wonderful customer lounges, which have high-definition TV, wireless access for your devices, and play areas for the kids.

“It’s all about the experience for the customer,” he went on. “And the dealerships — especially if they have some age to them — need to get to these current standards to be part of a brand.”

Shifting Tides

As manufacturers ramp up mandates for standardization in their showrooms, MiBiz notes, some dealer groups have resisted the change. A 2013 study by auto-industry consultant Glen Mercer found that, while expansion of showrooms and service departments can pay off on the bottom line, other modernization efforts bring little return on investment.

Still, customers appreciate changes aimed at improving their experience, Peffer said.

“More and more people start shopping for prices online, and by the time they get to the dealership to make the purchase, they’re there to buy, as opposed to just kicking the tires,” he told BusinessWest. “They get all their information online, and by the time they hit the showroom floor, they’re looking for a good experience.

“That’s what differentiates a dealer from another dealer,” he went on. “And the facility makes the experience. How convenient is it? How inviting is it? Is there ample parking? Is there a delivery area for new cars? The footprint for dealerships has really changed to amplify the experience. They’re not just big boxes with a bunch of inventory.”

In short, he said, the modern dealership reflects what customers want, and the list is a simple one. “They want greater transparency with the advent of the Internet. And you have to provide convenience and a logical flow to how their car is serviced.”

On those points and others, too many dealerships built decades ago simply fall short. That, in turn, should continue to provide plenty of opportunity for contractors looking for a hot niche to drive new business.

Joseph Bednar can be reached at  [email protected]

Holiday Gift Guide Sections

Beating the Crowds

Louis and Kathy White

Louis and Kathy White say holiday shopping started early at A.O. White, and they have boxes and bags filled with items that have been gift-wrapped and are waiting to be picked up.

’Tis the season to be shopping, and local retailers say consumers began their annual holiday shopping for friends, family, and loved ones — and themselves — right after Halloween.

“Shoppers aren’t waiting until the last minute anymore,” said Nicole Sweeney, marketing manager for Eastfield Mall, adding that it seems that people are buying a few things each week after they get their paycheck.

“The old metric of measuring sales from Black Friday to Christmas is no longer accurate, and retailers have responded to the growing trend of people shopping early. Old Navy has had a sale almost every day since late October, and most of the national chain stores offered pre-Black Friday sales,” she told BusinessWest.

Lisa Wray agrees. The marketing director for Holyoke and Hampshire malls said their unofficial season kickoff took place on Veterans’ Day, as many people had the day off. “We’ve definitely seen an uptick in traffic since then, and a lot of stores started holding sales early, rather than waiting for Black Friday,” she said.

Louis White of A.O. White in East Longmeadow believes shoppers may have been inspired by the fact that the big-box stores put up Christmas decorations in October and held pre-holiday promotions in October. “It’s one thing we can thank them for,” he said. “People have been buying gifts here for weeks, and we have boxes and bags filled with items that we gift-wrapped and are waiting to be picked up and taken home.”

Kathy White agreed. “We’re seeing a lot of positive energy, and I think it will be a good year for specialty stores because of the service we provide and the uniqueness of our merchandise,” said Louis’s wife and business partner. “People are looking for novelty this year more than ever.”

Indeed, all signs point toward a very healthy sales season. The National Retail Foundation (NRF) expects sales in November and December (excluding autos, gas, and restaurants) to total $630.5 billion, which equates to an increase of 3.7, significantly higher than the 10-year average of 2.5%. Average spending per person is expected to reach $805, and surveys show that nearly 57% of people celebrating the holidays started buying gifts in early November.

“The window between Thanksgiving and Christmas is shorter this year, so retailers are offering really good deals,” said Carolyn Edwards, general manager for Lee Premium Outlets. “Our sales have been very promotion-driven. They started before Black Friday and will continue throughout the holiday season.”

Catering to Customers

Joy Leavitt, who owns KiddlyWinks in Longmeadow, says the store held two special events long before Black Friday to kick off the holiday season. The children’s toy store sent 12,500 catalogs to customers on a mailing list and invited them to attend an Adult Shopping Night that included hors d’oeuvres and raffles. More than 100 guests showed up and enjoyed the evening; and it was followed by a Wake Up with KiddlyWinks morning that attracted 50 shoppers who received discounts and free gift wrapping, along with coffee and donuts.

Joy Leavitt

Joy Leavitt says the holiday season is off to a great start at Kiddly Winks, and the response to two November sales promotions was fantastic.


“Our store is ready to go, and the shelves are stacked to the top. We had a nice, brisk beginning to the season and are really thrilled that people chose to shop here,” Leavitt said. “We’re starting our 30th year in business, and children who once received gifts from us are now parents or grandparents buying toys for their children.”

Louis White said A.O. White also offered incentives to its good customers. “We want to reward them around the holidays, but we are not sales-driven,” he noted. “We have generations of people who have shopped here and we really like to think we are a destination for special things.”

Edwards said footwear and apparel account for a significant portion of the gifts purchased during the holiday season at Lee Premium Outlets. “And we are anticipating a large sale of gift cards. They’re always our number-one seller, and as we get closer to Christmas, we always see an uptick in demand for them,” she told BusinessWest, explaining that they make an ideal gift, as the shopping season doesn’t officially end until Jan. 1, and many people crowd stores the day after Christmas to take advantage of post-holiday sales.

Wray said electronics are expected to be the winner this year when it comes to gifts. “People are buying tablets, iPhones, and mobile devices. We don’t have the actual data yet for sales, but they seem to be the hot gifts.”

Although the NRF says Americans plan to do almost half of their holiday shopping online this year, and one in five will use a smartphone to purchase holiday merchandise, local retailers say the joy of holiday shopping is an experience that can’t be duplicated by ordering remotely.

“Every single business has been affected by online shopping; it has changed the world. But we hope people make some of their purchases at local businesses and family-owned stores. We are the tapestry of the community and are so appreciative of the business,” Leavitt said, adding that KiddlyWinks looks for the hottest and best toys for children from February until September in advance of the holiday season, and when people shop locally, the tax dollars stay in the community.

Edwards believes people often go online to find what they want to purchase and compare pricing. “But nothing compares to seeing something, trying it on, and feeling the merchandise, so I don’t think online shopping will ever replace the experience of shopping in a store,” she said, adding that, when people are buying for others in a retail store, they often purchase something for themselves.

Indeed, the NRF says 54% of shoppers treat themselves during the holiday season. “People often come in with a shopping list and leave with a few things for themselves,” Louis White noted.

Optimistic Predictions

Although it’s too early to determine exactly how much people will spend this holiday season, the owners of local stores have done all they can to attract the growing number of people shopping early, as well as those who wait until the last minute. Weather can affect business and prevent people from going to their stores, but it has been an unseasonably warm fall, and they are optimistic about the 2015 holiday season.

“We’re thrilled, energized, and excited about this season,” Leavitt said. “I can’t predict anything yet, but I have a feeling it will be a very, very positive year.”

Louis White concurred. “We are off to a good start at ground level,” he said. “We merchandised and planned for an increase in sales, and since our biggest nightmare is that we will run out of items, we continue to reorder until the week before Christmas.”

Edwards said last holiday season proved to be a very good one at Lee Premium Outlets, and this one looks equally bright. “We have had a very busy fall, and we expect the momentum to continue.”

And Wray expects stores in the Holyoke and Hampshire malls to meet the NRF’s prediction of an increase of 3.7%.

All of which should add up to a very merry season for retailers and shoppers beginning their annual quest to find the perfect gift for everyone on their list.

Company Notebook Departments

Baystate Health Announces Changes to Eastern Region Services

WARE, PALMER — A year after adding Wing Memorial Hospital in Palmer to its family of community hospitals, Baystate Health announced it is seeking regulatory approval to integrate what is now known as Baystate Wing Hospital and Baystate Mary Lane Hospital in Ware into a single-license regional hospital network. This change in status will involve a consolidation of all inpatient services to Baystate Wing and begin a transition of the Baystate Mary Lane campus into a regional outpatient services center. The transition process will formally begin in December with applications by Baystate Health to Massachusetts regulatory authorities to consolidate both facilities onto a single license. Pending those approvals, the change is expected to take place in the spring of 2016. “Providing the right care in the right place at the right time is the notion that’s driving our efforts to evolve and succeed for our patients in the era of healthcare reform,” said Dr. Mark Keroack, president and CEO of B aystate Health. “Transitioning inpatient services to a single campus allows us to provide the safest and highest-quality hospital care at a single site.” With 74 beds, Baystate Wing Hospital has the ability, with its existing capacity, to care for patients who are now hospitalized at Baystate Mary Lane, said Dr. Charles Cavagnaro III, president of Baystate Health’s Eastern Region, which includes the Palmer and Ware facilities. “On average, there are fewer than 10 patients being cared for on the inpatient unit at Baystate Mary Lane each day,” he added. “Consolidating the region’s inpatients in one location would be a more efficient use of our limited resources at a time when all healthcare organizations need to receive and deliver the greatest possible value for every healthcare dollar spent.” Particularly following an expansion of Wing’s inpatient units in 2009, adding 40 medical-surgical beds, six ICU beds, and 28 psychiatric beds, the Palmer campus is more than capable of handling additional traffic, Cavagnaro noted. “That’s one of the reasons behind this consolidation. It’s certainly more efficient to keep inpatient care in one location. It also allows us to think about how to transform healthcare to meet the future needs of the region. “Healthcare is moving increasingly away from inpatient care to outpatient care,” he elaborated. “I think everyone is trying to make do with fewer inpatient beds and pushing that care into the outpatient arena. It’s something we want to do — move away from volume-based care to value-based care, how well we’re keeping the population healthy.” That’s why the Baystate Mary Lane campus — where, even now, 80% of visits are outpatient — will remain an important part of the Baystate system, which, like all providers in the age of accountable care, is focusing more on keeping people well and out of the hospital than just treating them when they’re ill, Cavagnaro said. Therefore, Baystate Mary Lane will continue to provide outpatient services for the Ware community, and the region’s primary-care network will not be affected by the inpatient consolidation. “That piece of the business is not changing,” he told HCN. “My feeling is, whatever we’re doing now for patients in this region, we’ll continue to do for the foreseeable future, and we’ll make changes on the basis of what the community needs and what we can sustainably deliver.” The move of inpatient services will lead to a reduction of jobs at Baystate Mary Lane. While Baystate Health is still determining the eventual job impact, the consolidation is expected to affect 25 to 30 full-time positions, including management and front-line employees. The system has a workforce-transition policy that supports employees displaced by these changes in numerous ways, including offering placement into open positions within the organization for which they are qualified, Cavagnaro explained. “We are committed to a transparent process with our team members and our community throughout this period of change,” he said, “and we hope many of the affected employees will find positions within our Eastern Region or the Baystate Health system. We are grateful to all the region’s team members for their dedication and service.” In the meantime, Baystate Health will continue to monitor community needs as it determines the roles its facilities in Palmer and Ware will play. “We have a direction and a pathway forward. We kind of know the ultimate destiny, but in healthcare, it’s always going to be fluid,” Cavagnaro said. “Every year, we have a strategic plan, a community-needs assessment. It’s unfair to say, ‘this is what the future is going to be, and it’s written in stone.’ We do know we need to add more value to healthcare, and we need to keep patients healthy wherever they are, here or in their homes. And we need to do this in a way that adds sustainability and quality.”

United Personnel Ranks 17th Among Women-led Businesses in State

SPRINGFIELD — United Personnel was awarded 17th place out of 100 Top Women-led Business in Massachusetts, as identified by the Commonwealth Institute and Boston Globe Magazine in an awards breakfast held at the Seaport Hotel in Boston, marking the eighth straight year United Personnel was recognized on the list. The rankings represent a wide range of industries, including manufacturing, business services, healthcare, education, human services, and retail. Cumulatively, these 100 women-led companies produce $70 billion in revenue annually and employ 70,000 people in Massachusetts. These nominated companies were selected for revenue, women in leadership board and management roles, diversity among staff, and innovation for 2014. United Personnel’s ingenuity focused on improving recruitment, retention, and performance of contract employees as well as developing additional services to support the human-resources needs of clients. Additionally, United Personnel developed new search strategies to identify strong candidates for full-time hire in this tight labor market. “We are both thrilled and honored to be recognized among such a well-respected group of companies, and hope to continue our growth and innovation in order to deliver great service to our clients and candidates,” said Tricia Canavan, United Personnel president.

Bay Path Awarded Grant for STEM Education

LONGMEADOW — Thanks to a recently awarded grant from the National Science Foundation (NSF), Bay Path University will undertake a three-year project aimed at increasing the academic success, engagement, and retention of undergraduate women enrolled in bachelor’s-degree programs in biology, forensic science, and cybersecurity, particularly those students from underrepresented groups. The grant, totaling $300,300, will be awarded over a three-year span. The funding provides resources and programmatic support for student tutors and mentors, materials and stipends for student research, student travel, and guest speakers. In addition, funding was allocated for upper-level course redesign and faculty professional development around mathematics. “Providing access and support to women entering careers in the STEM (science, technology, engineering, and math) fields is one of Bay Path’s highest priorities,” President Carol Leary said. “This grant will help us nurture essential skills critical for future scientists, chemists, and biologists, ultimately increasing the representation of women in these valuable professions.” The project will strengthen STEM curricula at Bay Path, expand peer academic support, and broaden student participation in high-impact practices. These practices include early student research, mentoring by faculty and STEM professionals, academic enrichment, and career exploration through internships and other experiential learning opportunities. Project activities will be coordinated through a new academic center at Bay Path University, called the Center of Excellence for Women in STEM. Through the support provided by NSF, Bay Path faculty will implement and extend recommendations for effective teaching in the biological sciences defined by the Vision and Change in Undergraduate Biology Education Initiative, an initiative of the American Assoc. for the Advancement of Science. This initiative is being further advanced through the work of faculty fellows nationwide as part of the Partnership in Undergraduate Life Science Education (PULSE).

WNEU Ranks Among ‘Best Value’ Colleges

SPRINGFIELD — Western New England University is ranked in the top 3% of colleges and universities among the top 1,275 public and private institutions reviewed in the U.S. by the Economist. The rankings analyzed which institutions offered the best value for the education received. This new ranking formula utilizes data from the national College Scorecard released by the U.S. Department of Education in September 2015, and factors in how much college students are projected to earn after graduating versus what they actually earn. The Economist’s results showed a predicted salary for undergraduates from Western New England University of $47,947, while the reported salary 10 years after enrolling was $55,100. Western New England University over-performed by $7,153 in predicted annual salary. The data is consistent with findings recently published by the Brookings Metropolitan Policy Program, a larger and broader study, where Western New England University is ranked in the top 17% of nearly 8,000 college and universities in the U.S. “For students who want to know which colleges are likely to boost their future salaries by the greatest amount, given their qualifications and preferences regarding career and location, we hope these rankings prove helpful,” the Economist noted. “The college rankings are based on a simple, if debatable, premise: the economic value of a university is equal to the gap between how much money its graduates and former students earn, and how much they might have made had they studied elsewhere.”

SBA Massachusetts Announces 2015 Lender Awards

BOSTON — The Massachusetts District Office of the U.S. Small Business Administration (SBA) announced its fiscal year 2015 lender awards. Massachusetts District Director Robert Nelson called 2015 “an amazing SBA year in Massachusetts. It is awesome to recognize the many significant accomplishments of our lenders and small-business resource partners helping to make life-changing impacts here in Massachusetts. Congratulations to the entire Massachusetts small-business team for their continued focus on the small-business economy.” Among the banks with a Western Mass. presence that won awards:
• Easthampton Savings Bank, Q4 Lender of the Quarter;
• Santander Bank, Massachusetts Lender of the Year to Restaurants;
• NUVO Bank and Trust Co., Western Mass. 3rd Party Lender (dollars and volume);
• New England Certified Development Corp., Western Mass. 504 Lender (dollars and volume); and
• Berkshire Bank, Western Mass. 7(a) Lender of the Year (dollars and volume).
In fiscal year 2015, the Massachusetts District Office supported a total of 2,667 loans totaling $657 million through its 7(a) Loan Guaranty Program, Certified Development Company/504 Loan Program, and Microloan Program.

Daily News

BOSTON — The Massachusetts District Office of the U.S. Small Business Administration (SBA) announced its fiscal year 2015 lender awards.

Massachusetts District Director Robert Nelson called 2015 “an amazing SBA year in Massachusetts. It is awesome to recognize the many significant accomplishments of our lenders and small-business resource partners helping to make life-changing impacts here in Massachusetts. Congratulations to the entire Massachusetts small-business team for their continued focus on the small-business economy.”

Among the banks with a Western Mass. presence that won awards:
• Easthampton Savings Bank, Q4 Lender of the Quarter;
• Santander Bank, Massachusetts Lender of the Year to Restaurants;
• NUVO Bank and Trust Co., Western Mass. 3rd Party Lender (dollars and volume);
• New England Certified Development Corp., Western Mass. 504 Lender (dollars and volume); and
• Berkshire Bank, Western Mass. 7(a) Lender of the Year (dollars and volume).

In fiscal year 2015, the Massachusetts District Office supported a total of 2,667 loans totaling $657 million through its 7(a) Loan Guaranty Program, Certified Development Company/504 Loan Program, and Microloan Program.

Community Spotlight Features

Community Spotlight

Carmina Fernandes and Douglas Stefancik

Carmina Fernandes and Douglas Stefancik say the redevelopment of Ludlow Mills will preserve the town’s history while providing opportunities for economic growth.

Town Planner Douglas Stefancik calls it “the crown jewel of the mills.”

He was referring to the recently completed HealthSouth Rehabilitation Hospital of Western Massachusetts, the first new structure to be built on the Ludlow Mills property, owned and being redeveloped by Westmass Area Development Corp.

The $28.5 million, 74,000-square-foot hospital has 53 private rooms and a state-of-the-art physical therapy center, said Stefancik, adding that the project received the prestigious national Sustainability Impact Award at the Redevelopment and Renewal Awards Ceremony in Chicago.

“It is serving as a model for other HealthSouth facilities, and our intent was for it to become a catalyst to other growth and development on the Ludlow Mills site,” he went on. “Fortunately, we’re seeing that come to fruition.”

Indeed, officials are happy to have HealthSouth in the mill district and are looking forward to another exciting project.

“The HealthSouth building is historically accurate, and the second jewel will soon be built,” said Stefancik, referring to the town’s decision on Oct. 8 to grant Winn Development and Westmass the approvals needed to transform what’s known as Mill #10 into a senior-housing development.

The four-story structure will be converted into 75 one- and two-bedroom apartments; 66 will be affordable, and the rest will be rented at market rate.

“It’s fantastic because it will preserve the whole building and help continue revitalization of the downtown area,” said Stefancik. “There will be new landscaping surrounding the parking lot, traffic islands with seating areas, and a patio, which will help it to become a nice residential community.”

Westmass President and CEO Kenn Delude said the plans were approved in 17 days, which is highly unusual, because it typically takes months for a project of this magnitude. “We’re proud because the town found these plans consistent with their master plan,” he told BusinessWest. “It shows how strong the partnership is between WestMass, Winn Development, and the town.”

Westmass will sell Winn three acres of the mill property, with closing anticipated to take place at the end of December. The work should start in February, and the units should be complete and occupied by June 2017, Delude said, adding that the town has a backlog of 150 seniors seeking affordable housing, and this will help fill the gap.

“Winn will spend $19 million in 14 months, and we anticipate 300 new construction jobs; we’re pretty proud of this,” he continued.

In addition, the first phase of a 1.5 mile Riverwalk is complete and just opened to the public. It runs behind the mill property along the Chicopee River, features beautiful overlooks, and was a private project; HealthSouth contributed $600,000, and WestMass did the engineering, permitting, and other necessary work.

“We’re excited about the redevelopment of the mills and the partnership with the town, as well as the shared vision for the preservation of some of the buildings,” Delude said. “We’re on our way, and although the project is not near completion, $74 million has been invested in Ludlow Mills over the last four years. It’s a great start, and we hope to work with other developers to preserve things like the historic clock tower.”

But while Ludlow Mills continues to be the story in this community of 21,000, it is far from the only news.

There is a solid mix of residential and commercial development taking place, said Stefancik, adding that the town has a number of attractive selling points, including its reputation as a safe community, a relatively low tax rate, and many amenities, such as free limited trash pickup, a free van service for seniors, and its own ambulance service, which people can subscribe to for $40 annually and use as often as they need.

Together, these attributes make this an attractive community in which to live, work, and do business, its leaders say. For this latest installment of its Community Spotlight series, BusinessWest looks at how Ludlow intends to build on a current wave of momentum.

A Developing Story

Carmina Fernandes, chair of the Board of Selectmen, said the mills were the heartbeat of the town in their heyday, and the redevelopment is encouraging reinvestment within the community.

“The Iron Duke Brewing microbrewery moved into a mill building two years ago and is already expanding; they want to put in an outdoor patio near the Riverwalk,” she said, adding that the former Montelegre Restaurant on State Street, located across the street from HealthSouth, is under new ownership and has been renamed the Com e Cala-Te Restaurant. It’s owned by Pedro and Joe Fernandes (Carmina’s brothers), and since it reopened two months ago, it has been booked solid on weekend nights.

Those are are just a few of the many signs of progress in the community. Indeed, Stefancik said, additional residential development is taking place, and the town is continuing to grow in every respect.

Last year, HAPHousing completed a $7.4 million conversion of the Stevens Memorial Building into 28 affordable rental apartments for seniors. The three-story 23,760-square-foot building at 12 Chestnut St. was built in 1906 by the Ludlow Manufacturing Co. as a recreation facility for its employees. The town acquired it in 1949, and it was home to the Ludlow Boys & Girls Club until 2005.

“It’s a great project because it’s across from the senior center and near restaurants, the library, shops, the post office, and a number of mom-and-pop stores,” Stefancik said.

He added that, in addition to affordable housing, there has also been an uptick in the number of proposed subdivisions. Roughly 40 single-family lots were approved earlier this year as the second phase of a Parker Lane Extension project, with an estimated infrastructure cost of $1.5 million; a 19-lot subdivision extension on Cislak Drive with an infrastructure cost of $780,000 was just approved; and a definitive plan is expected late this month for 14 lots across the street from Cislak Drive on Maria’s Way.

“These homes will bring in additional tax dollars to the community,” Stefancik said. “It’s a positive sign when this much building is going on.”

However, commercial growth is also taking place.

The Cumberland Farms store on West Street is undergoing a $500,000 renovation, and the Planning Board approved a site plan and special permit for the East Street store, which will result in a new building that will help to further revitalize the street, Fernandes said.

Stefancik explained that the company purchased a former bar with two parking lots on East Street next to the existing store, which will be knocked down to make way for a new building.

It’s a project that was planned with community feedback, and is in line with the Board of Selectmen’s request that businesses seek input from neighbors when making changes. In this instance, the feedback led to an agreement to install a fence to block views of the store, additional landscaping, noise deflectors on the air-conditioning units, and glare-free lighting.

In addition, the Colvest Group has begun work on the former Mobil station property at 450-456 Center St. across from CVS. The firm received approval for two commercial buildings in April; one will have a drive-thru, and both can house up to three suites.

Growth is also taking place on Holyoke Street, where Black Diamond Development LLC just completed work on a new medical building.

Commercial investments are definitely on the rise, but Fernandes says town officials strive to balance residential and commercial growth. Still, the town is doing everything it can to make it easy to open a new business. Its permitting process went online in the last year, which helps the growing number of home-based firms.

“In the past, people had to go before the Planning Board, but we have eliminated that step,” Fernandes told BusinessWest. There is also a new computer screen outside the entrance to the Building Department which allows people to access information if they are closed, and Ludlow Community Television installed new technology on their website that allows viewers to look at presentations put before the Board of Selectmen.

Continued Progress

Everything being done falls in line with Ludlow’s master plan, which was approved last year.

“Ludlow is a great place to own a business, live, and play. It’s a vibrant town, and we were recently selected to be on Terry Bradshaw’s Communities of Distinction TV show because of our economic development and quality of life,” Fernandes said.

The hope is that Ludlow Mills will become the heart of the community once again as redevelopment efforts transform the property. “It’s in an ideal location and will become vibrant because it’s within walking distance of restaurants, storefronts, hairdressers, and many other businesses on the intersecting streets,” Fernandes said. “But the most wonderful thing is the symbiotic relationships that are being created with the town. There are a lot of things in the pipeline that are very exciting.”

Delude agreed. “We are proud of this project,” he said, “and it’s important to the community.”

 

Ludlow at a glance

Year Incorporated: 1774
Population: 21,103
Area: 28.2 square miles
County: Hampden
Residential Tax Rate: $17.29
Commercial Tax Rate: $17.29
Median Household Income: $57,803
Family Household Income: $71,601
Type of government: Town Administrator; Board of Selectmen; Open Town Meeting
Largest Employers: Hampden County House of Correction; Ludlow Public Schools; R & C Floral Inc.; Town of Ludlow; HealthSouth Rehabilitation Hospital
* Latest information available

Daily News

SPRINGFIELD — This holiday season, the Springfield Business Improvement District (SBID) will present a Downtown Holiday Market on Main Street, and will host a Springfield Store that sells Springfield items, including Falcons, Symphony Hall, and CityStage tickets; local college apparel; and Springfield restaurant gift certificates.

The SBID is asking to restaurants to donate $50 worth of gift certificates for the Business Improvement District to use for future promotions in exchange for the SBID selling gift certificates at the Springfield Store. If an establishment ses written-out gift certificates, the SBID can fill out the price for customers. If they’re pre-loaded, the SBID is looking to sell certificates in increments of $25. For more information, call (413) 781-1591.

Daily News

WEST SPRINGFIELD — The Greater Springfield Habitat for Humanity will present its 15th annual Fall Feastival tonight, Nov. 5, from 5:30 to 9 p.m. at Springfield Country Club, 1375 Elm St., West Springfield.

The event will feature food selections from area restaurants, including the Log Cabin – Delaney House, Nadim’s Mediterranean Restaurant & Grill, and more. Live and silent auction items will be available, including theater tickers, golf foursomes, and family-fun activities.

The event is supported by platinum sponsors BusinessWest and Babson Capital; gold sponsor PeoplesBank; silver sponsors Meyers Brothers Kalicka, P.C. and Columbia Gas of Massachusetts; and bronze sponsors Chicopee Savings Charitable Foundation and Monson Savings Bank.

Tickets cost $75. To RSVP and purchase tickets, call (413) 739-5503 or visit habitatspringfield.org.

Holiday Party Planner Sections

Work and Play

PartyPlannerDPartFor companies large and small, the annual holiday party is a highly anticipated event — a chance to reward employees while celebrating the season (and another year in business). It’s also a massive opportunity for restaurants and banquet halls, which report a very healthy pace of bookings for 2015. The style of party varies from one event to the next — with lunchtime and January bookings up along with more traditional times — but all are aimed at providing good food, relaxation, and healthy profits for the area’s culinary industry.

After a year of dedicated service to their employers, a holiday party isn’t too much to ask for, is it?

Increasingly, companies are agreeing, and with the holiday-party-booking season in full swing at area restaurants and banquet halls, 2015 is shaping up to be a particularly strong year.

“We have maybe one or two days left on weekends to book events,” Abaz Cacunjanin, manager of Terrazza at Country Club of Greenfield, said of his December schedule, adding that each holiday season since opening the restaurant — this will be its third — has been better than the last for bookings. “Last year was one of the best for the restaurant industry, and we’re doing well this year.”

Erin Corriveau, catering and events manager at Lattitude in West Springfield, has become accustomed to a holiday rush — a rush that often ends in disappointment for late callers.

“I started booking holiday parties last year; some companies, at the end of their party, sealed the deal on the date for the following year,” she said. “I booked a few more in February and March, and by early August, every single Thursday, Friday, and Saturday in December was booked for holiday parties on site, and we were booking into January as well. Right now, we’re working on filling up the Mondays, Tuesdays, and Wednesdays and the few Sundays that are left.

“People call in the summer and say, ‘I know I’m early, but I want to get ahead,’” she went on. “But you’re not early, even though it’s 90 degrees out and no one is thinking about Christmas. Companies that want a particular date are upset if they can’t get it, and one actually booked with us for December 2016 instead, which is incredible. You can never be too early in thinking about your holiday party.”

Joe Stevens, owner of Hofbrauhaus in West Springfield, also knows the value of repeat business around the holidays. “A lot of people come year after year after year,” he said. “They want a certain Friday, or a certain room. They’ll change their menus on occasion, but for the most part, they come back every year, or every two years. Others come in because we’ve won them over at the restaurant.”

That said, “the holidays are always good here,” he added. “The place decorates so well. I’ve been here 21 years, and we look forward to the holiday season every year. We’re going strong with party bookings this year, like we do every year.”

For this issue’s focus on holiday party planning — which also features profiles of three restaurants in unique settings — BusinessWest visited several establishments across the Valley to talk about what is turning out to be a merry season indeed.

’Tis the Season

Terrazza is one of the newer establishments in the region, opening in 2013 after a fire destroyed the clubhouse at the country club two years earlier. Cecunjanin and his brothers, who had previously operated Bella Notte in Bernardston, brought their Italian culinary sensibilities to the new eatery and opened it to the public for both regular dining and events.

“People don’t have to be so fancy here; it’s somewhere in the middle between fine dining and a nice restaurant you can go anytime,” he said. “We serve filet mignon along with wraps, sandwiches, and burgers, so it’s appealing to many people. A lot of people said an Italian restaurant would not be able to succeed here, but I beat my own expectations and certainly everyone else’s.”

Terrazza, which hosts gatherings from under 20 people up to 180, welcomes events ranging from weddings and class reunions to corporate events and holiday parties, he went on. “Much of my business is repeat. And, personally, I don’t take them for granted. We want to make a living through good food and kind service. We’re very people-oriented.”

That serves him well during the holiday party season, which introduces many first-timers to the restaurant, a benefit for any facility that welcomes company gatherings.

Terrazza’s Abaz Cecunjanin

Terrazza’s Abaz Cecunjanin says holiday bookings were strong last year and remain healthy in 2015.

That’s also true at Hofbrauhaus, where the party trend is toward sit-down dinners, which begin with a cocktail hour and passed hors d’oeuvres, followed by a three- or four-course meal and wine, then dessert, Stevens explained. “Some of them have gift giving; there are a couple of companies I really look forward to because their gift giving is so much fun. It’s a very festive atmosphere with music.”

At other establishments, like Lattitude, the trend is toward stand-up events.


Go HERE for a listing of the region’s banquet facilities


“Last year, we had a lot of plated events. This year, we’re booking a lot of cocktail stations with fun food, and employees are not necessarily sitting down for a formal dinner,” Corriveau said. “They want food stations and passed hors d’oeuvres and signature cocktails. For one green-energy company, we created a green cocktail. The trend is fewer formal sit-downs and more cocktail stations. It’s fun.”

That said, she added, buffets have become passé unless a company has a party catered on their premesis, in which case they’re more common.

One growing trend has seen restaurants host one event for numerous companies, giving small businesses an opportunity to experience a big-party atmosphere, with copious food choices and entertainment, on an affordable budget.

“That’s a great way to go for small businesses, and that’s what we mostly have around here,” said Deborah Snow, co-owner of the Blue Heron in Sunderland (see story, page 40), which hosts such a party each holiday season, in addition to individual gatherings for large and small groups in its various rooms.

“Most businesses in the Valley don’t have huge budgets for parties; they’re Yankees, and they’re frugal, which is great,” Snow said. “But business owners still want to give something to their employees in the way of a big holiday party, and this is one way to do it. We’ve also gone to other people’s locations to cater parties; that’s a big part of our success, too.”

Corriveau said Lattitude also brings the party to companies that prefer not to leave the office, or find it difficult to agree on a time for everyone, but still want to celebrate the season.

Erin Corriveau says Lattitude’s

Erin Corriveau says Lattitude’s prime December party dates were largely booked by August.

In addition, “a lot of people can’t do evenings or weekends, so they’re booking lunches, taking the staff out to lunch. They’ll either close early or take a big chunk out of the day to celebrate with staff,” she explained. “Work-life balance is a big thing, and a nighttime event might not work for all employees; they’re taking those needs into account and making a party work for as many people as possible.”

Giving Thanks

At their heart, Corriveau said, company holiday parties are a way to express gratitude.

“A lot of employers want to celebrate with employees and thank them,” she told BusinessWest. “Typically, the holiday season is considered the year end, so they’re thanking them for a job well done and their hard work throughout the year.”

For Cecunjanin, who took a chance on a new restaurant in 2013, the concept of gratitude takes on a different meaning — a more personal one — as he heads into a busy holiday season.

“You can work as hard as you want,” he said, “but any business needs a little luck, and so far, we’ve had luck on our side.”

That’s as good a reason as any to make merry.

Joseph Bednar can be reached at [email protected]

Holiday Party Planner Sections

Farm Fresh

The Blue Heron

The Blue Heron offers a striking setting inside Sunderland’s 148-year-old former Town Hall.

The menu at the Blue Heron Restaurant & Catering lists more than 25 farms in Western Mass. that supply the Sunderland restaurant with fresh meat, produce, and dairy products. Co-owner Deborah Snow says that’s just an extension of what she learned as a child growing up on a farm in Ohio.

“I came from a food family — today they would be called foodies,” she said. “They were from agricultural backgrounds. I lived on a farm until I was 2; my parents were farmers who loved to eat good food. They had experimental tastes for that time, even though we didn’t have access to a lot of global cuisine back then. They were great cooks; my mother was a pastry chef.”

Though the phrase ‘farm to table’ hadn’t yet been coined, “that was the roots of my family; you ate what was fresh,” Snow went on. “It was all oriented to seasons. I don’t remember having tomatoes in the house if it wasn’t tomato season. My family wouldn’t eat corn if it wasn’t picked that morning. It’s just how I grew up.”

As a child, Snow fantasized about owning a restaurant, but chose instead to study art history and photography in college, aiming for a career in art and, in the early ’80s, landing a photography exhibition for the United Nations.

“But I’ve worked in the restaurant industry since I was 14,” she added, with an aunt and uncle who ran a diner and another aunt and uncle with a catering business. Years later, that experience led her to shift her career focus. “When you’re a struggling artist, you need to get money somewhere, and one day I said, ‘I can actually make more money in the food business.’”

Still, she found that the food world was no hindrance to her goal of being an artist — it simply represented a different kind of art.

“I found a great deal of creativity in being a chef,” she told BusinessWest, but she didn’t want to own her own business at first, working instead for a large catering company in Boston. “That’s where I feel I really grew in knowledge. The best teacher is just getting in and doing it.”

Her many different forays into the culinary world convinced her that her passion truly lay there, she explained, adding that passion is a must to succeed in such a challenging industry. “Everyone wants to be a chef until they understand how grueling it is. And the financial rewards are not like being an IT person. It’s not like creating code.”

After running a small restaurant in Boston, she moved to Western Mass. and worked as the prepared food manager at Bread and Circus, then took catering jobs with Amherst College and Northfield Mount Hermon School, where she met her eventual partner in business and in life, Barbara White.

Taking the Leap

White took a similarly circuitous route into food service. She began her career as an elementary-school teacher, worked in an alternative school in the 1970s for a few years, moved to Massachusetts, and ran community-based mental-health programs for teenagers. At Northfield Mount Hermon School, where she worked first as a campus dean and later as director of parent programs, she decided to launch a catering business with Snow, which led to the Blue Heron.

“She was an educator and administrator, but she always had this desire to be in the hospitality business, so that’s what we did,” Snow said, adding that the restaurant initially opened on the banks of the Sawmill River in Montague in 1997 and quickly caught on with the dining public.

Deborah Snow

Deborah Snow says the Blue Heron was focused on locally sourced food long before it became an industry buzzword.

“People thought we were crazy,” she went on. “There’s a bookstore there whose motto is ‘books you don’t need in a place you can’t find.’ And we were not easily found — but we were successful. As one baker who was interested in doing business with us said, ‘if you’re successful here, you could really be successful anywhere.’”

With the customer base growing, Snow and White went looking for a new, larger location, and found an ideal spot in the Old Town Hall in Sunderland, which had fallen into disuse for almost a decade. After purchasing the property from the city for $1 and undertaking an extensive remodeling job, the Blue Heron reopened in 2004.

“It’s a great thing that towns are willing to do that with buildings that are burdensome to them,” Snow said. “It’s an old public building, and we found a way to reuse it. It was getting damaged, and there were leaks, and it was obvious the town didn’t want to keep it. We fit the profile of what they wanted to see — something that would increase their tax base and also bring people to the area, which we do.”

Built in 1867 to house the Sunderland town offices and grammar school, the building has served myriad municipal functions over the years. The first floor and basement were remodeled in the 1940s, but the second floor retains its original construction, including the Great Room’s pressed-tin walls and ceilings.

To White and Snow, the building was a satisfying challenge, since they already shared a love for old structures. “Barbara and I live in a house built in the late 1820s, early 1830s, and we’re in the process of working on that,” Snow said. “We love the character of an old building; we love the reuse.”

She talked with BusinessWest in the bar area, which used to be a small basketball court that doubled as a function area for various town activities. “Customers say, ‘I used to play ball here, and my daughter did ballet upstairs.’ We hear wonderful stories.”

Now, the partners are hoping to create new memories for diners through fresh, eclectic food in a striking, historic setting.

“Our motto is ‘globally inspired, locally sourced.’ I traveled a lot as a photographer, as did Barbara.” Her experience with the UN led Snow to the Middle East and Far East, where she always sought out local cuisine, not fare aimed at American tourists. “They really opened their hearts. I wanted to create food from the tastes I had around the world.”

When the Blue Heron first opened, however, exotic ingredients were harder to find than they are in 2015, when even the most Americanized grocery stores carry a wide range of Asian, Indian, and Middle Eastern sauces and spices. However, while the ‘globally inspired’ aspect of their philosophy has evolved with the greater choices available today, the ‘locally sourced’ aspect was strong from the start.

“The meat for our burgers comes from Foxbard Farm, 20 miles away; it’s all grass-fed,” Snow said. “We go that extra mile and spend more money on all our meats than many restaurants. We’re not only doing that now; we were the only ones doing that when we opened. That’s our commitment, and for us, that never changes.”

It also provides incentive to change the menu seasonally; rather than tomatoes and corn and berry-centric desserts, the fall and winter will see increased usage of potatoes, carrots, parsnips, turnips, and kale.

Moving On Up

While she no longer cooks on a nightly basis, Snow remains active in designing the menu, and she relishes the challenge of party bookers who request traditional ethnic dishes, from Indian to Mexican to Chinese.

“I love all those foods,” she said. “For one wedding, the groom was from India, and the bride was from around here. They wanted me to do a lamb biryani. I hadn’t made it before, but I studied, went out and tasted some, and made it for their wedding. They said it was the best they’d ever had.”

That kind of response, Snow said, is gratifying, and begins with a philosophy that fresh, local food beats freezers and powders — and it has helped her and White carve out one of Franklin County’s tastiest success stories.

Joseph Bednar can be reached at [email protected]

Holiday Party Planner Sections

Tunnel Vision

The entrance to Union Station

The entrance to Union Station is one of the areas that underwent a complete renovation.

Outside of a stint in the military, Jeremiah Micka has worked at Union Station in Northampton since age 13. He knows every nook and cranny in the building, but will never forget the awe he felt the first time he entered the doors of the main area, which was built in 1896.

“I had never been in a room with 20-foot ceilings and such impressive lighting. But I always thought it could be something grander than a restaurant. It deserved to be a ballroom,” he said, adding that Presidents Calvin Coolidge, Herbert Hoover, William McKinley, and Theodore Roosevelt made appearances there.

It took years for Micka to realize his vision, but today it has become a reality. Union Station has undergone a $1 million renovation, which preserved the historic interior, but revamped areas that needed improvement.

Micka began the work in November 2013 after purchasing the building, where he had been employed as a line cook, server, bartender, and bar manager. He contracted some jobs, but much of it was a labor of love, and he put in countless hours of painstaking effort to get things exactly the way he dreamed they should be.

Renovations included a new roof on the building, gutting the bathrooms and replacing them with modern fixtures, and installing new carpeting, a dance floor, and a tile floor in the hallway. The entranceway also received attention, and charm and utility were added with Goshen stone steps, brick pavers, stone walls, new plantings, and a curved handicapped ramp.

When Micka took the building over, the well-known Tunnel Bar in the basement of the building, and the Deck, located outside of the station, were doing well. But he knew the area that had been occupied by Spaghetti Freddy’s for years was an architectural gem, and he transformed the former restaurant area by focusing on its historic attributes.

“There was no doubt in my mind that this area would become our banquet hall,” Micka said as he sat in the newly created, 2,800-square-foot Grand Ballroom, pointing out its lofty ceilings, striking archway, enormous fireplace, buff-colored brick walls, and impressive windows.

“You could never replicate this,” he told BusinessWest, adding that he created a bridal suite that overlooks the Grand Ballroom where the bridal party can watch guests arrive before they make their entrance. “It’s extraordinary to see a bride and groom come through the archway. It’s a moment they don’t forget.”

Union Station, which reopened in August 2014, offers two banquet areas in addition to the Grand Ballroom. One is the Lounge, an historic space backed by a wall of intricate, stained-glass windows. “When this section of the station was built in the 1850s, it was used as a horse and buggy pull-up, as well as a train depot,” Micka said. “We just added a baby grand piano to the space, which has been refurbished and is fully functional. It was originally used in a jazz club in Northampton and is on a wheeled system so it can be brought into any space. People have already used it at different functions.”

UnionStationDningRoomAboveAfter repurposing the Lounge and transforming the Italian eatery into a ballroom, Micka focused on the rear of the building, which became the Platform Sports Bar. It boasts 21 televisions with surround sound, 110-inch projectors, and seating for almost 200 people. “During the winter, we have a disc jockey, and we have had wedding parties go into the bar and start dancing after the reception,” he said. People also frequent the well-known Tunnel Bar after events, and Micka has opened it early for group functions.

Although the Grand Ballroom and Lounge are rife with character, they have a more formal feel, and since Micka knew some people prefer to hold events in a casual space, he built the Blue Goose Room in the rear of the sports bar, where small parties gather and enjoy pub-style food and cocktails.

Diverse Offerings

Since Union Station reopened 14 months ago, 20 weddings and more than 100 events have been held in the ballroom, and an equal number have been held in the Blue Goose Room. There have also been numerous parties in the Lounge, including holiday gatherings for small companies, rehearsal dinners, bridal and baby showers, and more.

“When we say this place is unique, we really mean it. We are flexible and appeal to so many different people,” Micka said.

Duncan agreed. “When we give tours, we take people into the Lounge and the Grand Ballroom. Most of them love it, but if they don’t, we take them into the Blue Goose Room, which is exactly what some people are looking for. It’s advantageous to have three areas to hold events.”

Union Station is a landmark in Northampton, and last December, Amtrak’s Vermonter began stopping at a new passenger rail platform located just to the south of the building. “The track runs past the station, and children who come to holiday events can be seen pressing their face to the windows when the train goes by,” Duncan said.

The Lounge in Union Station

The Lounge in Union Station can seat 50 people and is a popular spot for small company parties as well as showers, rehearsal dinners, and other gatherings.

Micka added that the station is easily accessible. “People coming off of I-91 simply take a left, then a right a short distance down the road into our driveway. We own the parking lot and have 400 spaces.

“Northampton is such a perfect location for an event, as there is so much variety and culture for guests to enjoy,” he went on. “The town has 61 restaurants, and people who stay overnight can walk here from Hotel Northampton. And our Tunnel Bar was just listed on Buzzfeed as the number-one bar that people should see before they die.”

Food for all functions is prepared on site, and the chefs use as much local produce as possible. “I was born and raised on a fourth-generation, 60-acre farm in Northampton, so I know most of the farmers in the area,” Micka said.

Duncan said the menu was designed to be upscale. But although many choices certainly fulfill that criteria, with entrees such as surf and turf and New York strip steak, people can also choose chicken wings, spring rolls, quesadillas, and other items typically served in the Blue Goose.

But the variety adds to the flavor. “We have done lobster bakes, with mussels, clams, and corn on the cob,” Duncan said, adding that Union Station employs three full-time chefs, and one is dedicated entirely to banquets. “Everyone is looking for something different, so we are very flexible. At the end of the day, we want our customers to be happy.”

To that end, only one event is held at a time in Union Station, he added. “When you are here, you are our focal point.”

Shared Sentiments

Micka said people who enter the Grand Ballroom for the first time experience his initial reaction.

“People’s faces light up when they walk into it. It has so much character, and in most cases, it’s exactly what they are looking for,” he told BusinessWest. “This building has always been a major focal point in Northampton.”

Thanks to his vision, today people can make their own memories — and history — in a place deemed worthy of a visit by four American presidents.

Cover Story

Building a Better Mop

Dan Koval

Dan Koval

Dan Koval found inspiration for his latest entrepreneurial venture while sitting in a hotel room, watching a cleaning attendant struggle with back pain. A conversation with that woman led to a question: what solutions exist to reduce such chronic pain — and the employer costs related to worker injury and lost time? Finding none, Koval — the latest subject of BusinessWest’s ongoing series of articles about the region’s growing wave of entrepreneurs — decided to come up with one of his own.

Four years ago, Daniel Koval was working in a London hotel room when the cleaning attendant arrived. Although most people leave while the job is being done, he stayed and continued to work.

“But I could tell that the woman’s back was hurting from the way she was moving,” Koval recalled, adding that it led to a conversation he found profoundly intriguing.

“She told me she had just returned to work after taking nine months off for a back injury incurred on the job,” he said. “When I pushed, she told me the hotel group had paid $40,000 for her surgery, the insurance company had offered her more against further claims, and all of her colleagues had either been injured on the job or were out with similar work-related injuries.”

Koval had spent the majority of his career in product development, and the room attendant’s story presented a challenge he couldn’t forget. “I realized everyone was losing — the woman would suffer back pain the rest of her life, and, in addition to costing the company money, they lost a good employee for nine months. There are other costs associated with hiring a replacement, so, I thought, ‘why not try to crack this?’”

At the time, the serial entrepreneur was running another business, so the idea was relegated to the back burner. But it simmered until it got his full attention and he took steps to determine the scope of the problem.

Koval had a team of product designers and ergonomists visit hotels in London and in the U.S., where they met with union representatives and discussed the incidence of job-related injuries. “We quickly found it was a global problem,” he said.

“Room attendants are the coal miners of the hospitality industry. Their work is taxing and physically demanding; they have to kneel, bend, and put their wrist in positions that can cause carpal-tunnel problems, and they do this eight hours a day, five or six days a week. It can affect their knees, shoulders, wrists, and back,” he explained. “One study found that 91% of room attendants experience pain at work, and 66% take pain medication just to be able to go to work.”

The Duop system

The Duop system employs a ball-and-socket mechanism that allows the mop to pivot 360 degrees.

The next step — which eventually led Koval to leave Europe, move back to the U.S., and start a new business called Worksafe Technology Inc., whose first product is a mop system designed to solve the problem — was to have experts shadow room attendants. However, they also looked at other industries and found that window washers and people who cleaned hospitals, restaurants, office buildings, and homes that provide temporary or long-term care had similar issues with their necks and shoulders.

“We looked at the tools they were using, studied what was wrong, and decided to focus on creating a new mop. Traditional mops are designed to clean floors, but there was no tool that could clean the back of tub walls, baseboards, windows, and mirrors — in other words, both vertical and horizontal surfaces,” Koval told BusinessWest as he demonstrated repetitive body positions required to clean these surfaces in a small space, which include kneeling, squatting, and balling up a rag and repeatedly rubbing it with a bent wrist to clean a mirror. “The problem with traditional mops was the hinge, and they all used the same system.”

At that point, the concept for the Duop system was born.

What’s a Duop?

The name comes from the idea of having a ‘dual mop,’ as the head of the product can be removed and used by hand, which leads to better ergonomic, hygiene, and cleaning results, Koval said.

However, the Duop took time to develop, and many adjustments were made based on feedback culled from London hotel-room attendants who tested a variety of prototypes. Changes were incorporated that included the size of the handle grip and the ability to move it easily from room to room, which Koval said is important, as many upscale hotels are doing away with unsightly cleaning carts, instead having room attendants carry the supplies they need.

“It took five to seven rounds before we got something that worked. But we kept fine-tuning the product with advice from our ergonomists,” he noted.

Today, the mop has been perfected. It employs a telescopic pole that can be adjusted and locked into a three- to five-foot length, depending on the job that needs to be done. “Most mop handles are four feet, but having one that is five feet allows the person to stand up much straighter. Plus, it can be extended to clean the ceiling,” Koval told BusinessWest.

However, the revolutionary part of the tool is found at the end of the pole. It contains a unique ball-and-socket mechanism that can pivot 360 degrees when the ball on the head is snapped into the socket, which allows it to be used for a variety of tasks, such as cleaning shower walls and ceilings or dusting baseboards.

The heads come in three sizes, and a variety of microfiber cloths — one designed for dusting, another for scrubbing, and a third for general mopping — can be attached to them with Velcro, although one type of head allows a cloth to be folded into its edges, then flipped over and reused.

“The room attendants’ biggest considerations were speed and quality of cleaning. What we gave them had to allow them to clean faster and better because they are under such pressure to meet their quotas,” Koval said.

Those goals have been realized, he went on. “Using the wide face to clean a mirror instead of a crumpled cloth allows the job to be done five times faster and is more hygienic, as the microfiber picks up microscopic particles.”

Koval and his associates were surprised by the response to the prototypes. “They told us they wanted to keep them and use them at home. It made us realize the Duop is not just a commercial product, but something that can help the consumer clean easier and faster.”

Dan Koval says the Duop mop

Dan Koval says the Duop mop is the first of what he hopes are many products his company develops to help reduce injuries and promote workplace wellness.

In 2012, Koval created a company known as Worksafe Technology Inc. to market the Duop System. Its goal is to eliminate causes of frequent and recurring workplace injuries by combining expertise in product design, development, and technology.

“We are just rolling the Duop out on the market,” he said, explaining that it took so long partly because he worked on it only part-time. “Our patent was filed about a year ago and is still pending, but we brought the mop to commercial trade shows for professional cleaners, industry shows for housekeepers, and the Chicago Housewares Show, and the response has been amazing.”

Large, professional cleaning organizations have expressed interest, and at the consumer show, companies ranging from QVC to Bed Bath & Beyond and Amazon shared their enthusiasm. “There was also interest by international companies, and we are negotiating an agreement with partners in Japan, Taiwan, Holland, Germany, and the U.S.,” Koval said. “The product was just launched in the past month, and so far, we have sales of more than $100,000 pending.”

The cost of the mop will range from $25 to $40, and getting to that figure was critical, as Koval said ergonomic products are often priced too high to compete with standard products. “But our goal is to help as many people as we can.”

The mops will be marketed to the general public via Worksafe Technology’s website in about two months. “We have developed e-commerce packaging, but still have to develop consumer packaging, and that requires being able to explain what the mop does in about three seconds,” he noted. “But I’m very excited about this. It’s rare to come up with something so simple that has the potential to help so many people.”

All-encompassing Experience

Koval began his career with a degree in marketing. “But I always wanted to be in product development. It excites me,” he said. Although he grew up in Western Mass., after graduating from college he was hired by GE, who sent him to London, then Hungary. He worked in sales and international business development, then as a product manager for GE Lighting.

After earning an MBA from INSEAD in France and working as a consultant, he knew it was time to branch out on his own, and he established a gift company called Heads Up Design that manufactured cuckoo clocks featuring farm animals. He sold that business to a German company, but continued to develop items that ranged from clocks to candles. “We made about 30 different products,” he said.

Koval was living in Budapest when he began conducting the research required to create the Duop mop. When he moved back to the U.S. in 2012, his gift business became secondary, as he felt the potential for the Duop was unlimited and the need for it was greater here than in Europe.

“The U.S. doesn’t have socialized medicine, so our initial belief was the cost of an injured employee was higher to insurance companies and businesses here. But we are finding there is a huge demand for the mop in Europe. It turns out that it’s not only the cost of healthcare, it’s about the cost of losing a good employee, which makes it universal,” he told BusinessWest. “And consumers want anything that will help them clean faster and better. The drudgery of cleaning is the same everywhere in the world.”

Although Koval returned to Western Mass. to establish Worksafe Technology, he thought he would have to relocate again to a larger city like Boston to stay competitive. But he is happy to report he and his family will be able to remain in the Berkshires, thanks to his involvement with Valley Venture Mentors (VVM), an entrepreneurship-mentoring program based in Springfield.

“I had moved to Europe in 1989 and spent almost my entire career there, so I didn’t have any business contacts here,” Koval said. “But I heard that VVM was organizing a bus trip to Boston, and after I met some of the members and got involved, I realized there was an entrepreneurial ecosystem right here in Western Mass.” He added that VVM has been extremely helpful, and co-founder Paul Silva introduced him to the company that will become his partner in the U.S. market.

The Duop system is Worksafe Technology’s first product, but the company will continue to seek ways to reduce injuries in the workplace. “Now that we know what to look for and how to design these products, we will to try to solve other healthcare-related problems,” Koval continued.

No Pain, but Gain

The inspiration for the Duop system came from watching a woman work despite obvious discomfort. But Koval said the pain the mop can prevent is both literal and figurative.

As to the figurative, well, that enters the picture in terms of healthcare expenses and the cost of replacing and training new employees, even if it’s on a temporary basis. “In 2010, workers’ compensation programs cost employers $71.3 billion, and the cost of an average injury is estimated at over $20,000, so the benefits of eliminating them is immense,” Koval said.

But the reward for preventing pain — the ability to work in an occupation known for repetitive stress injuries without fear of incurring one — is priceless, and affects the physical, mental, emotional, and financial realms.

And he has already seen the effects. “I got a big hug when I gave one woman our mop. She had been a housekeeper for 20 years and was so happy with it,” he recalled. “Another said, ‘it’s too late for me because I already have an injury. But this could really help young people from getting hurt on the job.’”

Which is exactly what Koval anticipates the Duop will do.

“It’s great from a design aesthetic,” he said, “but I hope it will bring a smile to people’s faces who work in the cleaning industry, and also cause businesses to smile for a different reason — no more painful costs.”

Community Spotlight Features

Community Spotlight: Easthampton

Mayor Karen Cadieux

Mayor Karen Cadieux says Easthampton has witnessed an exciting year marked by constant buildouts and growth.

The view from Mayor Karen Cadieux’s Easthampton office is stunning.

Sunshine glints off of the serene waters of the newly opened Nashawannuk Pond Promenade Park, and the boardwalk that spans it is busy.

“The park was planned to become a destination; it’s located right in the heart of our cultural district, and it’s booming,” Cadieux told BusinessWest. “Every day, people stroll along the boardwalk, sit and relax on the benches, do yoga, fish from one of the three handicapped-accesible boat ramps, or launch their boats. Families have been bringing their children to the park … it has something for everyone and offers enjoyment for all walks of life.”

The $945,000 park project is just one of many developments completed over the past year. They range from new housing for people at all income levels to infrastructure and interior improvements in the city’s old mill buildings — which have made those spaces more attractive to businesses — to the continued growth of the creative economy, which is thriving.

In fact, the ribbon-cutting ceremony for Nashawannuck Pond Promenade Park was staged June 13 in conjunction with the start of the second annual Cottage Street Cultural Chaos festival. “Thousands of people attended, and it was wonderful; there were vendor booths as well as music and performers,” said Moe Belliveau, executive director of the Greater Easthampton Chamber of Commerce.

She added that the new boardwalk is beneficial to nearby shops and businesses, which include the downtown area and the thriving Cottage Street Cultural District, which is populated by artists, galleries, gift shops, and restaurants.

“The Promenade project has increased foot traffic downtown, which is wildly important. The businesses there have done well, but now people are on the boardwalk all the time. They walk along eating ice cream from Mount Tom’s on Cottage Street and holding bags with items purchased from nearby stores,” Bellieveau noted, adding that a new restaurant known as Bliss Café, whose menu includes vegetarian and vegan options, opened at 42 Cottage St. last month.

An $18 million development has also been completed across the street from the park. The historic, 125,000-square-foot Dye Works factory, which closed in 2005, has been turned into Cottage Street Apartments. Cadieux said the project involved a complete renovation of the brick structure into 50 affordable-housing units, which were immediately occupied after it opened in May.

“More than 250 people applied, so there is a long waiting list,” she said. In addition, construction on a brand-new, six-building, affordable apartment complex called Parsons Village, which came about thanks to Valley Community Development Corp., had just been finished, and people began moving into the units at the beginning of the month.

“Another very exciting development has taken place across the street from Parsons Village,” Cadieux continued. “The former Parsons Street School that was surplused by the school department in 2013, has been turned into a luxury apartment complex called Parsons Place.”

The building was purchased by developer Kevin Perrier, president of Five Star Building Corp., which served as general contractor for the project, and the city was paid all the back taxes owed on it. “It contains 16 high-end units, and the entire top floor is a penthouse that rents for $3,500 a month,” Cadieux said, adding that every apartment contains stainless-steel appliances, mahogany flooring, tiled bathrooms, 12-foot ceilings, and central air conditioning.

New developments are also brewing in Easthampton’s old mills. This year the city was feted with an award for the Best Tasting Drinking Water in the U.S. by the National Rural Water Assoc. in Washington, D.C., and beer makers are taking advantage of it.

“We have two breweries in the Pleasant Street mills,” said Cadieux. “Abandoned Building Brewery opened last year, and New City Brewery is in the process of opening. In addition, Fort Hill Brewery opened in a new, state-of-the-art building last year.”

For this, the latest installment in its Community Spotlight series, BusinessWest looks at the many types of development taking place in Easthampton, and how this former mill town has evolved into a cultural destination.

New Developments

The mayor noted repeatedly that Easthampton has been extremely fortunate in many respects. “It’s been an exciting year because there have been constant buildouts and growth. Businesses want to come here because we’re a thriving community,” she told BusinessWest.

But the economic growth is far more than a simple matter of luck; Cadieux and other town officials have worked hard to promote partnerships that encourage and promote growth.

An example of the communiuty’s success is a collaboration between the city and the owners of all five mills on Pleasant Street. It resulted in the Pleasant Street Mills project, which was funded by three major MassWorks grants.

“It started with work by the city that was done for safety reasons, so our fire department could access the back of the building,” Cadieux said, adding that it quickly morphed into a larger project that is now in its final phase.

The goal is to connect three of the revitalized, 19th-century brick mill buildings and create a main public entryway behind them. “The design includes a landscaped parking lot with new lighting and ties the back of the mills to the Manhan Rail Trail and Lower Mill Pond,” the mayor explained.

She added that the city purposely zoned its old mills for mixed use and worked closely with the Pleasant Street owners, who spent a significant amount of money upgrading their interior space. As a result of the magnitude of the project, Eversource (formerly WMECO) upgraded the electric lines going into the buildings.

“It’s something they had not planned to do for 10 years, but they were inspired by the project and the fact that the mill owners invested money to do renovation at the same time,” Cadieux explained.

Belliveau said the three-stage MassWorks project will bring even more vitality to the town. “It’s a storybook partnership and has spurred a lot of private reinvestment by the mill owners, which is key to renting available space,” she noted. “There’s a tremendous amount of energy and synergy in Easthampton, and a lot of growth and renaissance going on.”

Cadieux said the Pleasant Street mills are doing well, housing art galleries, hair salons, restaurants, and beautiful apartments. “And the Conway School of Landscaping opened a new facility in Mill 180 this month,” she added.

The creative-arts community is also growing, and the lobby of the historic Old Town Hall on 43 Main St., which has become a center for Easthampton’s arts organizations, underwent a major renovation that was completed last month.

CitySpace Inc., a nonprofit that maintains the building as a center for the arts, received a $133,000 tourism grant to do the work, and the City Council approved an additional $256,000 of Community Preservation Act funds for the project. “There are new doors, refurbished floors, new lighting that goes up the stairs, and more,” Cadieux said.

An August ribbon cutting for the entranceway was staged during Easthampton’s monthly Artwalk, which has been highly successful and draws people from many communities, said the mayor, adding that the city is also actively seeking grants to renovate the second floor of the building, which would be used to host theater groups and other functions. At present, it is not handicapped-accessible.

She added that the soaring popularity of the town extends to the housing market. “Easthampton has become the place to live, and in some neighborhoods, where the houses are priced in the $200,000 range, they have been selling in two days,” the mayor said, noting that three homes in her neighborhood took deposits for full-price offers recently on the same day. She attributes it to the city’s low tax rate, vibrant downtown, and Easthampton’s new, $40 million high school, which just received a Level I rating.

“The students moved in two years ago, but we just closed out the project this year,” she explained.

Belliveau said the Chamber of Commerce also established new programs and partnerships during the past year, along with new events, such as the day-long 2015 Checkpoint Legislative Summit, which will be held for the first time in Easthampton on Nov. 4 in collaboration with other chambers.

In addition, a partnership was formed with Williston Northampton School, and a chamber breakfast was held there in June featuring a speaker. “It was such a success that it will become an annual event with different speakers,” she told BusinessWest.

The chamber’s first Beach Ball was also held recently at the Oxbow Marina. The summer event was created to mirror the successful winter Snowball, with its silent and live auction, dinner, and dancing, said Belliveau, adding that the city also partnered with the Greater Holyoke Chamber and staged a legislative luncheon with that body in April.

Moving Forward

Belliveau told BusinessWest that Easthampton is thriving. “This is a community that really loves who and what it’s become, and it’s an exciting time.”

Cadieux agreed. “We’ve had a lot going on in the past year. We’re vibrant, but we are still growing and want to remain attractive to new businesses.

“There is still space available in the mills, available land zoned for highway business along Route 10, or Northampton Street, and a blighted building on 1 Ferry St. for sale,” the mayor continued. “We’re striving to keep our diversity so there is something for everyone here. It’s the key to our success.”

Easthampton at a glance

Year Incorporated: 1809
Population: 16,036
Area: 13.6 square miles
County: Hampshire
Residential Tax Rate: $15.15
Commercial Tax Rate: $15.15
Median Household Income: $57,134
Family Household Income: $78,281
Type of government: Mayor, City Council
Largest employers: Berry Plastics; Williston Northampton School; Argotec
* Latest information available