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Daily News

EAST LONGMEADOW — Facial Cosmetic & Maxillofacial Surgery, P.C. announced the promotion of Leslie Leone to clinical nurse supervisor.

“Leslie has been an outstanding student, employee, nurse, and professional,” said Practice Administrator Fredrika Ballard. “We have enjoyed being part of her professional development over the past eight years. We feel honored to have such a wonderful, caring, and talented nurse to lead our team and take exceptional care of our patients.”

Leone joined the practice in 2009 as a licensed dental assistant after graduating from Porter & Chester. She was hired to work exclusively with owner Dr. Richard Fraziero at the East Longmeadow location. After working alongside Fraziero for a few years, he encouraged her to further her education to become a registered nurse. She completed pre-requisites at Springfield Technical Community College and transferred to American International College, graduating from AIC in 2014 with a bachelor’s degree in nursing, and became an RN at Facial Cosmetic & Maxillofacial Surgery.

In addition to her eight years in the oral-surgery field, Leone is also DAANCE-, ACLS-, and CPR-certified. She is involved in pre- and post- surgery direct patient care, as well as managing medication inventory for in-office surgeries, code preparation, and readiness.

Her new position as clinical nurse supervisor allows her to use her wide-ranging skills to oversee the entire clinical department. “I enjoy providing patient-centered care on a daily basis while also mentoring the clinical staff,” she said.

Daily News

SPRINGFIELD — The Business & Innovation Expo of Western Mass., the seventh annual business-to-business show produced by BusinessWest and the Healthcare News, slated for Thursday, Nov. 2 at the MassMutual Center, will present a lunch event featuring keynote speaker Ron Insana, senior analyst and commentator with CNBC.

Titled “Trumponomics,” Insana’s talk will address how Washington will affect the economy in the years ahead. As the U.S. and global economies move toward recovery, Insana will apply his journalistic perspective to how Wall Street, Main Street, and Washington shape what the new normal means for everyone.

The event runs from 11:30 a.m. to 1 p.m., with registration starting at 11:30 a.m. Pricing and registration details will be announced next week.

A financial journalist with the experience of working for and running his own hedge fund, Insana offers clear insights on the ever-changing status of the economy. Currently host of a nationally syndicated daily radio show in addition to his roles at CNBC, he has access to the top financial players in Washington and on Wall Street and translates the market signals and political maneuvers into information everyone understands. His hands-on experience in the financial industry — through some of the markets’ most turbulent times — give an added depth of perspective. He offers practical advice on what individuals and businesses can and should do now to protect what they have and to find opportunities in any type of market condition. Insana is the author of Traders’ Tales, The Message of the Markets, TrendWatching, and most recently How to Make a Fortune from the Biggest Bailout in U.S. History: A Guide to the 7 Greatest Bargains from Main Street to Wall Street.

The Expo will feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Support Center sponsor), Savage Arms (JoinedForces parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Features

Learning Opportunities

expologo2017webIt’s often said that business owners and managers are good at what they do, good at their particular business, but not necessarily good at — well, fill in the blank.

And there are many things to fill in that blank with, from information technology (and how to make the most of it) to employee benefits; from social media to ever-changing employment laws. There are dozens more ways to fill in the blank, as anyone doing business in today’s ultra-challenging environment can attest.

That’s why experts in such matters are so valuable. And that’s also why the 2017 Business & Innovation Expo of Western Mass., set for Nov. 2 at the MassMutual Center in downtown Springfield, will feature a host of experts.

They will have ‘a seat at the table,’ to borrow a popular phrase from business, and those attending the Expo can have one as well.

Indeed, there will be a number of  industry-expert panelists, as well as ‘Ask an Expert’ roundtables that present attendees with an opportunity to have a small-group, 45-minute session with regional industry leaders. (Space is limited to 10 at each ‘Ask an Expert’ table, and pre-registration is required at www.wmbexpo.com.

Overall, the show’s many programs are designed to help attendees become more innovative and work ‘on’ their business, not merely in it.

“Innovation comes in many forms,” said BusinessWest Associate Publisher Kate Campiti. “It might mean new-product development, new and improved technology, or new ways of doing business. But it also means looking at the many aspects of running a business in different ways, with an eye toward greater efficiency and continuous improvement.

“The Expo will put a premium on all these forms of innovation,” she continued, “and the expert tables, as we’re calling them, are just part of that equation.”

Other elements of the Expo, once again presented by Comcast Business, include a number of seminars with panels of, yes, more experts; robotics demonstrations; presentations from area technical high schools focused on how they’re readying students for the jobs of today and tomorrow; and much more.

As for the expert roundtables noted above, these will be tables of 10. The presenter will make a brief presentation and then field what will certainly be a host of questions from those filling the other nine seats.

Commitments are still being secured, but at present, experts have signed on to focus on such topics as social media, healthcare reform, employment law, improving public-speaking skills and being more assertive, issues with family businesses, and funding a business venture.

Other elements of the day-long seminar include:

• A fund raising breakfast for Revitalize CDC’s JoinedForces program. The event will take place from 7:30 to 9 a.m. on the Expo show floor. The master of ceremonies will be state Rep. Aaron Vega. Revitalize CDC has been supporting veterans for more than 25 years. JoinedForces, in partnership with businesses, civic organizations, and other nonprofit agencies, provides veterans and their families with critical repairs and modifications on their homes to help make them safe, healthy, and energy-efficient. Parking in the Civic Center garage will be validated at the conclusion of the breakfast. Additional sponsorship opportunities are available. Call (413) 781-8600 for additional information;

• Several educational seminars, including a number of panel discussions. These include a panel addressing common marketing myths, another featuring area media representatives who will discuss how business owners and managers can make better use of the media resources available to them, a seminar titled “How to Build Skills to Help You Succeed,” and other panels addressing cybersecurity and marijuana in the workplace;

• A lunch program, 11:30 a.m. – 1 p.m., featuring keynote speaker Ron Insana, senior analyst and commentator for CNBC, addressing the impact of “Trumponomics.” For ticket information, call (413) 781-8600 or visit www.wmbexpo.com;

• A Retail Marketplace in the atrium of the MassMutual Center. Retail vendors will include LuLaRoe, Springfield Macarons, Springfield Thunderbirds, SKM Jewelers, Sassy Mama’s Delectable Cupcakes, Lipsense, Rodan & Fields, Fork Art, the Shops at Marketplace, and more. In addition, there will be numerous booth demonstrations, giveaways, and specials. For example, Kitchens by Curio will offer virtual-reality demonstrations of their kitchen and bath remodels, Dani Fine Photography will offer a headshot session plus digital images for only $49, and DiGrigoli Salon will return to the Expo with free haircuts and manicures, just to name a few;

• The day-capping Social Expo, sponsored by Xfinity, from 3:30 to 5 p.m. This popular networking event will feature a ‘best in show’ food-sampling competition. Restaurateurs interested in participating should call (413) 781-8600; and

• More than 150 exhibitor booths featuring businesses in virtually every sector of the economy.

In addition to Comcast Business, sponsors include Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Development sponsor), Savage Arms (JoinedForces and Workforce Development parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available.

Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Departments People on the Move
Robert Pura

Robert Pura

Greenfield Community College (GCC) President Robert Pura announced he will retire in June 2018 after 17½ years of service to the college and community. During his opening-day remarks to GCC’s faculty and staff on Aug. 31, Pura reflected on many things that the college community has achieved since he arrived in 2000, including:

• Creating the Testing Center, Wellness Center, Advising Center, Vet Center, and the Department Studios, as well as work with the courts and the jail, creation of the GCC Food Pantry, and development of the Senior Symposia;

• Experiencing extensive building renovations to the north and south wings, a new roof and weatherization of the East Building, and creation of the Greenhouse, the Outdoor Learning Lab, and the new Core building; and

• With the GCC Foundation, raising a total of $14 million, awarding 139 scholarships last spring, building the endowment to $5 million, among other accomplishments.

In addition to 39 years of experience as a teacher and administrator in the Massachusetts community-college system, the past 17 as president of Greenfield Community College, Pura is also a graduate of a community college. As the first in his family to attend college and the child of an immigrant, he said he understands what a community-college education can mean to students. “Opening the doors to higher education to all who aspire to a better life for themselves and their families while at the same time maintaining high academic standards is the noblest mission in higher education.” The GCC board will assemble a search committee, with the goal of choosing a new president within a year.

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Chris Mader

Chris Mader

OMG Roofing Products has promoted Chris Mader to the position of technical services manager. In his new role, Mader will manage the day-to-day activities of the Technical Services department, which oversees building-code and approval issues, product-application issues, as well as technical customer-support activities. In addition, he will manage the technical-support team of Andy Cleveland and Stephen Childs. He reports to Josh Kelly, vice president and general manager. Mader started with OMG Roofing Products in 2011 as a codes and approvals support engineer. Since then, he has worked extensively with OMG’s private-label customers and code and approval officials both in North America and abroad, helping with product evaluation, developing technical product specifications, and maintaining code approvals and keeping abreast of technical changes and advancements in the commercial roofing industry. Prior to joining OMG, he was a manufacturing engineer with Hamilton Sundstrand. Mader is a member of the National Roofing Contractors Assoc., the Single-Ply Roofing Industry, and the Roof Consultants Institute. He holds a bachelor’s degree in mechanical engineering from UMass Dartmouth and a master’s degree in engineering management from Western New England University.

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Ralph Thresher

Ralph Thresher

Ralph Thresher has joined Webber & Grinnell Insurance as a loss-control consultant. He has more than 30 years of experience as a loss-control specialist. Through his expertise, Thresher has helped companies reduce their losses through policy and regulation implementation. In his most recent position with L.E. Mahoney/Wheeler & Taylor Inc., he worked with clients’ management teams to create a safer work environment through the evaluation of their existing safety policies and procedures, performing safety surveys of their work sites, and making recommendations to reduce accidents and improve regulatory compliance.

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Jessica Laporte

Jessica Laporte

Anthony Worden

Anthony Worden

Michael Tucker, president and CEO of Greenfield Co-operative Bank, announced the promotions of Jessica Laporte to administrative officer and Anthony Worden to senior vice president, commercial loans. Laporte has been with the bank since 2013, and in her new role, she is primarily responsible for directing Bank Secrecy Act and fraud-monitoring efforts. She has more than 16 years of banking experience and is currently completing her bachelor’s degree from Southern New Hampshire University. She is based in the bank’s King Street, Northampton office. Worden has been with Greenfield Co-operative Bank since 2009. He will be primarily responsible for the management of the bank’s commercial-lending efforts. He has more than 18 years of commercial-lending and credit-analysis experience. He received his bachelor’s and MBA degrees from UMass Amherst and is a graduate of the Banking School at the Wharton School of Business.

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The Employers Assoc. of the NorthEast (EANE) announced that Christopher Matteson has joined the EANE team as grant developer. He will work with EANE members to train and develop their workforces using funding secured from targeted grant sources. He brings more than 10 years of experience — primarily in the areas of manufacturing, healthcare, and social services — to his role at EANE. Matteson will spearhead the October initiative to generate awareness for Massachusetts-based companies in workforce-training opportunities, and will outline strategies and trends for significant funding resources. Two lunch programs will be held: one in EANE’s Auburn office on Tuesday, Oct. 3, and the other in Agawam on Friday, Oct. 6. Both programs run from noon to 1:30 p.m., and businesses and organizations can register at no charge by contacting Matteson at [email protected]. EANE has facilitated numerous grants — close to $2 million in total, with several grants ranging from $200,000 to $250,000 — for members to increase job retention, growth, and wages; to foster more productive and competitive companies; and to increase commitments to private investment in training. Matteson spent more than eight years with the 500-member advocacy group the Rhode Island Manufacturers Assoc. and its nonprofit arm, the Rhode Island Manufacturing Institute, most recently as vice president and chief operating officer. In that position, he maintained member services, developed strong relationships with manufacturers, and created training programs in partnership with universities, community colleges, and local training providers. He developed several manufacturing apprenticeship programs which led to dozens of new hires for manufacturers, and spearheaded a program for Rhode Island called “Dream It, DO IT,” which is a national initiative charged with increasing the positive awareness of manufacturing as a career choice. Matteson also spent several years in social-service positions and mental-health community-action programs dealing with sex offenders, fire setters, and substance abusers, where he implemented behavior-modification and managed-treatment programs. Matteson has a bachelor’s degree in criminal justice and sociology from Rhode Island College and will complete his project management professional (PMP) certification in October at Bryant University. He has served on the advisory boards of Davies Career and Technical School, North Kingston High School, and East Providence Career and Technical School. He is a member of the National Assoc. of Workforce Development Professionals. He also serves on the board of directors for St. Mary’s Home for Children, a nonprofit agency offering comprehensive treatment programs for boys and girls traumatized by abuse or experiencing the challenges of psychiatric disorders.

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Tighe & Bond, an engineering and environmental consulting firm, announced the recent addition of three senior environmental professionals to its team:

Christopher Koelle is a Connecticut licensed environmental professional (LEP) and project manager with 19 years of experience providing environmental-consulting services for a wide range of large and smaller-scale multi-disciplinary projects. This includes environmental assessment, hazardous building material (HBM) surveys, site development and redevelopment of brownfields, remediation, HBM abatement, and facility demolition. Koelle’s projects have involved assessment and remediation of PCBs, petroleum, solvents, and metals at both federally and state-regulated sites. He is known for developing innovative approaches to site assessment and remediation that have yielded significant savings at a multitude of sites across Connecticut. Koelle earned his bachelor’s degree in environmental science from Lehigh University, and his master’s in environmental science from the University of New Haven. He works out of the firm’s Middletown office, Conn. office;

• Shawn Rising is a Massachusetts licensed site professional (LSP) and project manager with more than 19 years of experience providing environmental-consulting services for a wide range of diverse projects throughout New England. He provides site assessment, remediation, due-diligence services, and environmental permitting. In addition, he has designed and implemented a variety of remedial programs for the treatment of oil and hazardous materials impacts to soil and groundwater under various regulatory programs. Rising has managed numerous waste site cleanup projects throughout the Northeast, with a focus on petroleum site assessment and remediation. In addition, he has substantial experience with facility compliance in the petroleum industry. Rising also has managed several large-scale due-diligence projects, supporting the acquisition of up to 300 properties under single-portfolio transaction. Currently he is providing LSP services for the closure of the former Mt. Tom power plant in Holyoke. Rising earned his bachelor’s degree in biology, with a minor in chemistry, from Westfield State University. He works primarily out of the firm’s Westfield office, routinely providing support to many other Tighe & Bond offices; and

Daniel Williams is a senior environmental-compliance specialist with more than 27 years of experience in industrial health and safety, as well as regulatory compliance. His expertise includes development and support for process-safety management; risk-management programs; environmental, health, and safety (EHS) programs; and various OSHA, EPA, and state environmental-compliance standards. Williams has developed, coordinated, and managed EHS policies, programs, training, and reporting processes for numerous industrial facilities throughout New England. During this time, he has overseen numerous safety improvements and implemented successful accident- and cost-reduction strategies. He brings a wealth of safety and compliance experience to the firm gained from past positions at industrial facilities in Massachusetts. Williams holds a bachelor’s degree in EHS program management from UMass Amherst. He works out of the firm’s Westfield office.

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Michelle Baity

Michelle Baity

BFAIR (Berkshire Family & Individual Resources) announced the appointment of Michelle Baity as director of Human Resources. A key member of the senior leadership team at BFAIR, Michelle brings significant experience and knowledge to the organization. Prior to joining BFAIR, Baity’s human-resource experience includes the past 16 years at Berkshire County ARC, most recently serving as assistant director of Human Resources. During her tenure at Berkshire County ARC, she worked in all capacities within the human-resource field, gaining new responsibilities and skills throughout the years. Prior to her work in human resources, her career was dedicated to the field of human services. Baity holds a bachelor’s degree in business administration from Massachusetts College of Liberal Arts. She is a 2004 graduate of the Berkshire Leadership Program. She volunteers for the Berkshire Place as a member of its personnel committee, is the past president of the Reid Middle School PTO, and worked on the city of Pittsfield’s Winter Carnival.

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Elms College added nine new faculty members in accounting, biology, communication sciences and disorders, education, nursing, and social work:

• Sara Smiarowski, an adjunct professor in the Elms MBA program, has been promoted to assistant professor of Accounting. Most recently, she was CFO of Berkshire Brewing Company in South Deerfield, MA. She also held leadership financial roles at Yankee Candle Co. in South Deerfield and Kringle Candle Co. in Bernardston;

• Joining Elms as a lecturer in Biology is Dr. Andrew Rucks. Most recently, Rucks has been a faculty member at American International College in Springfield and a consultant with Westat in Rockville, Md. He previously held faculty positions at Holyoke Community College, Massachusetts College of Pharmacy and Health Sciences in Boston, and Western New England College;

Brittney Carlson and Kathleen Murphy have been hired as assistant professors of Communication Sciences and Disorders. Carlson, who had been an adjunct professor at Elms since January, most recently served as a staff audiologist for VA Connecticut Healthcare System. Since 2004, Murphy has worked in a number of roles for Futures Education, Futures Healthcore in Springfield. She has also served as a speech language pathologist at Stepping Stones Birth to Three Center in Hartford, Conn.; Cooley Dickinson Hospital in Northampton; and Holyoke Public Schools;

• Joining Elms as associate professor of Education is Natalie Dunning, and as lecturer of Education is Shannon Dillard. Dunning had been assistant superintendent for teaching and learning for Freetown-Lakeville Regional Schools in Lakeville since 2013. Prior to that, she was chief academic officer for Springfield Public Schools and K-12 supervisor of science for Providence (R.I.) Public Schools. Dillard has been adjunct faculty in curriculum development at Bay Path University since 2010. Prior to that, she was a clinical faculty member and lecturer at UMass Amherst;

• New faculty in the School of Nursing are Elizabeth Fiscella as associate professor of Nursing, and Deana Nunes as instructor of Nursing. Fiscella most recently served as an associate professor of Nursing at Berkshire Community College and as assistant clinical professor of Nursing at UMass. Nunes, a certified wound care nurse at Mercy Wound Care Center in Springfield since 2010, has been a clinical adjunct at Elms College since 2015; and

William Gilbert has joined the college as assistant professor of Social Work. He has more than 25 years of experience in social work as a clinician, administrator, supervisor, and educator. He has taught at Eastern Connecticut State University in Willimantic; the University of Saint Joseph in West Hartford, Conn.; the University of Connecticut in West Hartford; and Elms College. His social-services experience includes positions at agencies such as Catholic Charities in Norwich, Conn.; Family Support Services; Community Prevention and Addiction Services Inc. in Willimantic, Conn.; and the Village for Families and Children Inc. in Hartford, Conn.

Agenda Departments

Mini-Medical School

Sept. 21 to Nov. 16: Going back to school has never been so much fun when it comes to your health. Baystate Medical Center’s Mini-Medical School, which begins its fall session on Sept. 21, will give area residents an inside look at the expanding field of medicine – minus the tests, homework, interviews, and admission formalities. The course runs weekly through Nov. 16. Mini-Medical School is an eight-week health-education series featuring a different aspect of medicine each week. Classes this fall will include sessions on various medical topics such as surgery, emergency medicine, anesthesiology, midwifery, pathology, and several others, including the current opioid crisis. Many of the ‘students,’ who often range in age from 20 to 70, participate due to a general interest in medicine and later find that many of the things they learned over the semester are relevant to their own lives. The goal of the program — offered in the hospital’s Chestnut Conference Center — is to help the public make more informed decisions about their healthcare while receiving insight on what it is like to be a medical student. Baystate Medical Center is the region’s only teaching hospital, and each course is taught by medical center faculty who explain the science of medicine without resorting to complex terms. All classes are held Thursday nights starting at 6 p.m. and run until 8 or 9 p.m., depending on the night’s topic. No basic science knowledge is needed to participate. Each participant is required to attend a minimum of six out of eight classes in order to receive a certificate of completion. Tuition is $95 per person and $80 for Senior Class and Spirit of Women members. To register, call (413) 794-7630 or visiting www.baystatehealth.org/minimed. To see a schedule of topics and speakers slated for the fall semester, visit www.baystatehealth.org/about-us/community-programs/education-training/mini-medical-school.

Free Legal Help Hotline

Sept. 21: The Hampden County Bar Assoc. will offer a free Legal Help Hotline in conjunction with Western New England University School of Law from 4 to 7 p.m. at the law school, 1215 Wilbraham Road, Springfield. Individuals needing advice should call (413) 796-2057 to speak to a volunteer. Volunteers will provide legal advice on a variety of topics, including divorce and family law, bankruptcy, business, landlord/tenant matters, and real estate. Additionally, in light of recent immigration developments, attorneys with immigration-law experience will also be available to answer questions. Spanish-speaking attorneys will be available.

Labor & Employment Law Symposium

Oct. 5: Skoler, Abbott & Presser, P.C. will hold a Labor & Employment Law Symposium from 8:30 a.m. to 3:45 p.m. at the Sheraton Springfield Monarch Place Hotel. “The past year has brought significant changes in labor and employment law, and employers need to be aware of these changes; not knowing the law is no excuse for not following it,” said attorney Timothy Murphy, a partner at Skoler Abbott. “We are offering this symposium to provide local and regional HR professionals and employers with the latest developments, and to help them prepare for what’s coming next.” The symposium is geared toward human-resources professionals and business owners. Topics will include “Labor Law Update: Change Is Coming,” “Massachusetts’ New Pay Equity Law and the Effects of Implicit Bias in the Workplace,” “Top Ten Wage & Hour Mistakes Made by Employers,” “Insurance Coverage in Employment Litigation: Limiting Your Risk & Knowing Your Rights,” “After Barbuto: Strategies for Addressing Drugs in the Workplace,” and “How You Should (and Shouldn’t) Conduct a Workplace Investigation.” Attendees will be able to select three of six breakout sessions, and the symposium will close with an overall question-and-answer session. The symposium has been pre-approved by the HR Certification Institute for five hours of general recertification credit toward PHR and SPHR recertification. The cost to attend is $99 per person and includes continental breakfast and lunch. Registration is available at skoler-abbott.com/trainingprograms.

Square One Tea Party

Oct. 5: This year, Square One will draw inspiration from the early days of its Tea Party. “Our annual tea party began 11 years ago in a classroom with tiny tables and a big dream,” said Joan Kagan, Square One president and CEO. “This year’s theme brings us back to the event’s roots. We’ll be celebrating all the success that this event has helped us achieve over the years.” The 12th annual Square One Tea is expected to draw 400 supporters who will celebrate the work the provider of early-learning and family services is providing to thousands of families throughout the Greater Springfield region. “Year after year, we look forward to this wonderful opportunity to highlight the work we are doing and the impact that our programs and services have had on the thousands of children and parents who have been served by Square One,” Kagan said. “It is so gratifying to hear from our guests how much they enjoy being a part of this special day, and it’s always fun to see who is going to have the best hat.” The wearing of hats for women and men has become a tradition, with a Top Hat Award bestowed upon the wearer of the most elaborate or unusual hat. Early event supporters include Health New England, Smith & Wesson, USI Insurance, Columbia Gas, the Gaudreau Group, MGM, United Personnel, Mercedes-Benz, Bay Path University, Springfield Thunderbirds, and Fathers & Sons. Tickets are $60 each. Tables of eight and 10 are available. To register, visit startatsquareone.org. For sponsorship or vendor information, call Andrea Bartlett at (413) 858-3111.

Healthcare Heroes

Oct. 19: BusinessWest and the Healthcare News will present the inaugural Healthcare Heroes Awards at the Starting Gate at GreatHorse in Hampden. This new recognition program was created by the twin publications to recognize outstanding achievement across the region’s broad and diverse healthcare sector. From a pool of 70 nominations, panel of judges chose eight winners in seven categories, who were profiled in the Sept. 4 issue of BusinessWest, the September issue of HCN, and at businesswest.com. American International College and Trinity Health are the presenting sponsors of Healthcare Heroes. Partner Sponsors are Achieve TMS East, Health New England, and HUB International New England. Additional sponsors are Bay Path University, Baystate Health, Cooley Dickinson Healthcare, Elms College, and Renew.Calm. Tickets to the event are $85 each, with tables available for purchase. For more information or to order tickets, call (413) 781-8600.

Out of the Darkness Walk

Oct. 21: Suicide is the 10th-leading cause of death in the U.S., yet suicide is preventable. The Western Mass. Chapter of the American Foundation for Suicide Prevention (AFSP) announced that its flagship event, the Greater Springfield Out of the Darkness Walk to Fight Suicide, has a new home, School Street Park in Agawam. Roughly 1,000 people from throughout the Greater Springfield Area are expected to participate in this annual event at its new location starting at 10 a.m. This fund-raising walk supports the American Foundation for Suicide Prevention’s local and national education and advocacy programs and its bold goal to reduce the annual rate of suicide by 20% by 2025. “We walk to raise awareness about this important health issue. Suicide touches one in five American families. We hope that by walking, we save lives and bring hope to those affected by suicide,” said Heather White, area director for AFSP in Western Mass. The event is one of more than 375 Out of the Darkness community walks being held nationwide this year. The walks are expected to unite more than 250,000 walkers and raise millions of dollars for suicide-prevention efforts. With this walk last year, the Greater Springfield community raised almost $60,0000 for suicide awareness and prevention initiatives, and had nearly 800 participants. Planning committees for the 2017 Greater Springfield Out of the Darkness Walk are meeting now. If you would like to help organize this inspiring charitable event, sponsor the walk, or have a booth on site, contact Heather White at [email protected] for more information. To join the fight against suicide, register to walk at School Street Park in Agawam on Oct. 21 by visiting www.afsp.org/greaterspringfieldma.

Lowcountry Celebration

Oct. 27: Blue Heron Restaurant will celebrate its 20th anniversary by hosting “Lowcountry Living: An Evening of Gullah Culture and Cuisine,” a one-night event designed to take diners on a culinary trip to the South Carolina Lowcountry, the region which originally inspired owners Deborah Snow and Barbara White to open a restaurant focused on local, seasonal ingredients and unpretentious hospitality. The dinner, which will feature a Gullah-themed menu, as well as music and pieces from critically acclaimed South Carolina artist Sonja Griffin Evans’ “American Gullah Collection,” will start at 6:30 p.m., with reservations open to the public. Menu and pricing for the event will be announced at a later date. Reservations can be made by calling (413) 665-2102 or e-mailing [email protected].

Business & Innovation Expo of Western Mass.

Nov. 2: Comcast Business will present the Business & Innovation Expo of Western Mass. at the MassMutual Center in downtown Springfield, produced by BusinessWest and the Healthcare News. The seventh annual business-to-business show will feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Development sponsor), Savage Arms (JoinedForces and Workforce Development parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $725. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

SPRINGFIELD — The Business & Innovation Expo of Western Mass. will kick off on Thursday, Nov. 2 with a fund-raising breakfast for Revitalize CDC’s JoinedForces program. The event will take place from 7:30 to 9 a.m. on the Expo show floor at the MassMutual Center in downtown Springfield. The master of ceremonies will be state Rep. Aaron Vega.

Revitalize CDC has been supporting veterans for more than 25 years. JoinedForces, in partnership with businesses, civic organizations, and other nonprofit agencies, provides veterans and their families with critical repairs and modifications on their homes to help make them safe, healthy, and energy-efficient. This is all done in a surrounding that offers integrity, dignity, and hope.

Registration is free, but day-of donations are strongly encouraged, as this is a fund-raising event. Parking in the Civic Center garage will be validated at the conclusion of the breakfast. Sponsorship opportunities are available. Call (413) 781-8600 for additional information.

The Business & Innovation Expo of Western Mass., the seventh annual business-to-business show produced by BusinessWest and the Healthcare News, will feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Support Center sponsor), Savage Arms (JoinedForces parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

LONGMEADOW — The Chronicle of Higher Education has recognized Bay Path University in its Almanac of Higher Education 2017 as one of the fastest-growing colleges in the U.S., currently ranked 17th in the category of “private nonprofit master’s institutions” with a 113.4% growth rate over a 10-year period. Bay Path was the only institution of higher education from Massachusetts on the list.

“This national recognition represents the commitment of talented faculty and staff who truly understand workforce needs and student interests,” university President Carol Leary said. “Our growth is based on three key factors: the different levels of education we provide; the variety of modalities we use in our learning environments, which include on-campus, online, and hybrid; and the continual diversification of our program offerings for both undergraduate and graduate students.”

With the opening of the Philip H. Ryan Health Science Center, Bay Path has seen significant growth in its applied health science degrees, including the master of occupational therapy, master of science in physician assistant studies, and master of science in genetic counseling, among others. In 2017, Bay Path opened a satellite campus in Concord, offering master’s programs in clinical mental health counseling, developmental psychology, special education administration, occupational therapy, and healthcare administration.

Data contained in the Almanac of Higher Education 2017 are based on fall enrollment of full- and part-time graduate and undergraduate students during the span of 2005-15, including students that are online-only. The report included all U.S. degree-granting institutions with at least 500 students in 2005. Published by the Chronicle of Higher Education, the annual Almanac of Higher Education is a comprehensive assessment of the higher-education industry. It contains more than 80 tables of data, among other data points, providing “a portrait of the nation’s multi-billion-dollar effort to educate more than 20 million undergraduate and graduate students.”

Features

Raising the Steaks

The iconic photo of President Eisenhower from the 1953 Big E

The iconic photo of President Eisenhower from the 1953 Big E. He was there to check in on the steer raised on his farm in Pennsylvania.

It is one of the most iconic photos taken during the 101-year history of the Big E.

Captured in 1953, it depicts President Dwight Eisenhower (the only sitting president to ever visit the Big E during the fair) meeting with Fred Scoralick, age 18, from Dutchess County, N.Y., that year’s winner of the 4-H Beef program, and his grand champion steer.

By now, most have seen the image — it was one of several to gain considerable exposure (pun intended) during the Big E’s various centennial happenings a year ago, and it was among a handful that made the cover of a commemorative book marking that occasion. But most don’t know the full story behind the photo, said Donna Woolam, who relates it often.

As Woolam, director of Agriculture and Education for the Big E, tells it, Eisenhower, then nine months into his first term in the White House, didn’t just happen by the Big E that year, and he had much more than casual interest in the 4-H Beef program and the winning black angus steer in question.

Indeed, it was raised on his farm just outside Gettysburg, Pa. — not far from the Civil War battlefield and now a national historic site — and sold to Scoralick’s family with the intention of entering it in the 4-H competition.

“He was the breeder of that steer, and he was here to see the animal being shown,” said Woolam. “That’s why he came.”

The story behind the Eisenhower photo falls into the category of ‘little-known history,’ and that phrase pretty much sums up the 4-H Beef program, or the Baby Beef program, as it was known in its early years. There is considerable history attached to it — 86 years of it, to be exact — but it is known to a relative few, meaning those who participate and those who support agriculture and events like this one.

Woolam and Big E President Gene Cassidy would like to make this a bigger constituency. More importantly, though — and this goal is directly related to that first one — they want to write many more chapters in the history of the beef program.

And that will be a challenging assignment as agriculture continues to decline as a business — and as part of the culture and landscape — in the Northeast.

“In this day and age, especially in urban areas, I wish there were more people better informed about 4-H; it should be part of the curriculum,” Cassidy said. “It’s important for our children, and for all of us, to have food literacy; it’s important for our health, and it’s important for our economy.”

Raising the stakes (or steaks, if you will), Cassidy went so far as to issue a call of support for the many aspects of the 4-H Beef program. They include not only the competition, but the auction of this year’s steers, where the beef is often contributed to area community food pantries, as the Big E itself did last year when it bought one of the steers and donated the meat to the West Springfield Parish Cupboard.

“The Big E challenges you and your business … SUPPORT NEW ENGLAND AGRICULTURE,” read the ad in the Sept. 4 issue of BusinessWest, which featured all those capital letters for emphasis and went on provide details of the auction, set for Sept. 25 at the Big E’s Mallory Agriculture Complex.

Cassidy is hoping the challenge will be answered, and, overall, he’s also hopeful that more business owners and area residents will realize the all-too-real threats to agriculture in this part of the country and be part of efforts to preserve what’s left, cherish those traditions (and businesses), and secure a future for this sector of the economy.

Meat and Greet

Look closely at that photo from 1953, and you’ll notice that President Eisenhower is holding one of Scoralick’s prizes from that year’s competition — the winner’s banner, or ribbon.

You can’t read it, because it’s facing the wrong way, but it has the words ‘Grand Champion 4-H Beef ’ and ‘Eastern States Exposition’ as well as the year on there somewhere. These colorful, bright-purple awards have become part of the history of the competition, said Woolam, who has two of them mounted in frames hanging on the back wall of her office.

They were a gift were a gift from the family of Lee Jenks, from Agawam, and they represent his winning achievements in what was then the Baby Beef competition in both 1928 and 1930.

“The family walked in here one fair and said that these needed to hang here, in the Mallory, where it all happened,” said Woolam, referring to not only ‘grand champion’ banners but also a photo of Lee, who passed away several years ago, with one of his prized steers. “We’re very proud to have them.”

woolam

As are the owners of the other 85-odd champion banners that have been handed out over the years, she said, adding that they have become keepsakes and are often prominently displayed. Winning the beef competition is a proud moment, she went on, so much so that, when a past champion passes away, their accomplishments at the Big E are almost always noted in his or her obituary.

But over time, and especially in recent years, the 4-H Beef program has become much more than a competition among dozens of young people ages 12 to 18. Indeed, it has become everything from a vehicle for helping to feed to those in need to a way for participants to earn needed money for college (and often a degree in agriculture science), to a showcase for a declining agriculture sector, especially in the Northeast.

Overall, the competition hasn’t changed much since it was started in 1921, said Woolam. Young heifers and steers are acquired from breeders (like Eisenhower) and raised for roughly 10 or 11 months prior to the Big E in which they will compete. The heifers are raised as breeding stock, while the steers are destined for the aforementioned auction, with the meat going to the buyers or designated charities.

The animals, which represent a number of different breeds, are judged against industry standards, Woolam explained, adding that this year’s judge hails from Tennessee.

“He’ll be looking for animals with a lot of natural muscling, a lot of structural soundness, visual eye appeal, and more,” she explained, adding that many of the competing livestock are crossbreeds.

This year, 45 steers are expected to be entered, and perhaps 30 of those will be sold, she went on, adding that the winning animal could fetch $5 or more per pound, and last year, the average selling price for the 24 steers that went to auction was $2.70 per pound.

Participants, meaning the young people that raise the animals, are from the six New England states and Dutchess County in the southeastern part of New York. The returning champion (she actually won in both 2015 and 2016) is Olivia Oatley, from Exeter, R.I. She has kept the champion’s banner in the family — her brother won a few times before she did — and has three steers in this year’s competition.

The program, like all 4-H endeavors, is educational in nature, said Woolam, adding that, during the Big E, participants will take part in a host of programs and competitions to test their abilities and knowledge of the cattle industry.

And while participants are furthering their education when it comes to agriculture and agribusiness, Cassidy hopes the public can do the same.

“With our lack of food literacy, there’s such a misunderstanding about food product,” he explained. “And this breeds activism, which harms agriculture.”

As an example, he cited the referendum question on last year’s ballot in Massachusetts that would prohibit sales within the state of eggs from caged hens. It passed, and the measure will take effect in 2021, said Cassidy, who expects that it will put the only remaining poultry farm in the state out of business and significantly raise the price of eggs in the Bay State.

Donna Woolam

Donna Woolam shows off the photo of Lee Jenks, Baby Beef competition winner in 1928 and 1930, that was gifted to the Big E.

“In California, where they passed a similar referendum several years ago, a dozen eggs cost three times what they do in Massachusetts,” he explained. “People here can buy a dozen eggs now for $1.65; that ballot question will take the price to way over $3.”

Cassidy said he sees a direct parallel between programs like 4-H and Future Farmers of America and food literacy. And that’s why he maintains that initiatives like the 4-H Beef program must not only continue, but garner additional support — at the auction, and in other ways as well.

Woolam agreed.

“This is a program with a lot of history,” she told BusinessWest. “And we hope it’s a program that will continue for many more years.”

Gaining Ground

Take one more look at the photo of President Eisenhower, and you’ll notice the large and very well-dressed press contingent (this was 1953, remember) in the background.

It would take a sitting president on the Big E grounds for the 4-H Beef competition and the grand champion steer to get anything approaching that kind of attention, and Gene Cassidy knows that.

That’s not exactly what he’s looking for. He is looking for a little more attention, some additional support, and a better understanding of the business of agriculture and its importance to the region.

In short, he’s looking to secure opportunities to create more — make that much more — little-known history.

George O’Brien can be reached at [email protected]

Daily News

SPRINGFIELD — The Business & Innovation Expo of Western Mass., the seventh annual business-to-business show produced by BusinessWest and the Healthcare News, slated for Thursday, Nov. 2 at the MassMutual Center, will feature wide range of seminars, workshops, and panel discussions delivered by local experts.

One particularly timely panel discussion will tackle the topic of cybersecurity. Slated for 9:30 to 10:15 a.m., the panel will include Marco Liquori, president of NetLogix, Regina Jasak, president of Regina Jasak Independent Insurance; and June Liberty, a board member with HRMA.

The Expo will feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Support Center sponsor), Savage Arms (JoinedForces parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

BOSTON — The state’s total unemployment rate dropped to 4.2% in  August, the Executive Office of Labor and Workforce Development announced.

The Bureau of Labor Statistics’ (BLS) preliminary job estimates indicate that Massachusetts added 10,800 jobs in August. Over the month, the private sector added 9,900 jobs as gains occurred in professional, scientific, and business services; other services; information; construction; and manufacturing. The July estimate was revised to a gain of 2,500 jobs.

From August 2016 to August 2017, BLS estimates Massachusetts has added 57,400 jobs.

The August unemployment rate was two-tenths of a percentage point lower than the national rate of 4.4% reported by the bureau.

“Massachusetts has gained 57,400 jobs in the last year, with much of that growth concentrated in key economic sectors like health, education, professional, business, and scientific services,” said Labor and Workforce Development Secretary Rosalin Acosta. “While these job gains, alongside a low unemployment rate, are signs of a strong economy in the Commonwealth, skills gaps and labor-market pressures persist. That is why our workforce-development agencies and partners continue to focus on matching available workers with the training and resources they need to connect to high-demand jobs.”

The labor force decreased by 17,200 from 3,697,700 in July, as 10,700 fewer residents were employed and 6,500 fewer residents were unemployed over the month.

Over the year, the state’s seasonally adjusted unemployment rate increased eight-tenths of a percentage point from 3.4% in August 2016. There were 31,300 more unemployed residents over the year compared to August 2016.

The state’s labor-force participation rate — the total number of residents 16 or older who worked or were unemployed and actively sought work in the last four weeks — decreased three-tenths of a percentage point to 66.1% over the month. The labor-force participation rate over the year has increased 1.3% compared to August 2016.

The largest private sector percentage job gains over the year were in other services; professional, scientific, and business services; education and health services; and financial activities.

Daily News

SPRINGFIELD — The Women’s Fund of Western Massachusetts recently welcomed Donna Haghighat as its new CEO. She comes to the Women’s Fund with more than 12 years of experience developing programs, cultivating relationships, fund-raising, directing communications strategy, creating strategic plan, and building advocacy programs.

Most recently principal at the Collabyrinth Collective, LLC, Haghighat’s previous roles have included executive director of the Aurora Women & Girl’s Foundation, chief engagement and advocacy officer for YWCA Hartford Region, a strategic consultant, chief development officer for Hartford Public Library, interim director and grants/program manager of the Women’s Education and Leadership Fund, and co-president of AAUW CT.

“I am thrilled to join the Women’s Fund of Western Massachusetts at this pivotal time,” Haghighat said. “Together with our amazing board, staff, donors, funders, volunteers, and program participants, we build stronger communities and organizations when women lead.”

Daily News

SPRINGFIELD — The Business & Innovation Expo of Western Mass., the seventh annual business-to-business show produced by BusinessWest and the Healthcare News, slated for Thursday, Nov. 2 at the MassMutual Center, will feature a wide range of educational seminars and panel discussions.

Take the “Marketing Myths Revealed” panel, for instance. Back by popular demand and slated for 1:15 to 2:30 p.m., the discussion will bring together key regional players in marketing and visual design to offer up their combined expertise. Award-winning graphic designers, marketers, copywriters, and visual artists will offer their insight and advice and unwrap some marketing secrets, myths, and misconceptions. Attendees will find out what others are asking and saying about successful brands and campaigns in today’s market. Panelists will include Amy Scott, president of Wild Apple Design Group, who will moderate, and representatives from the Advertising Club of Western Massachusetts, Inspired Marketing, and Greenfield Community College, to name a few.

The Expo will feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Support Center sponsor), Savage Arms (JoinedForces parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

SPRINGFIELD — Western New England University (WNEU) announced a second consecutive year of enrollment growth in its recruitment efforts. WNEU reported a total of 899 new students enrolled in classes for the 2017 fall semester, bringing the total opening full-time undergraduate enrollment up to 2,656, the largest in university history.

The university also saw a record number of admissions applications in 2017, totaling 7,037, along with an increase in the diversity of the incoming student population, with minorities representing 26% of the cohort in 2017, up from 21% in 2016.

“We are at a very important time in the history of higher education with respect to how families are assessing the rising cost to attend college. Students are asking the important questions during their college search process; they need and deserve hard data on internships and job-placement rates, the availability of merit- and need-based scholarships, and the support networks that will be in place to enhance their academic and social development. We welcome this,” said Bryan Gross, WNEU’s vice president for enrollment management and marketing. “The fact that Western New England University has been so successful in attracting diverse and highly qualified students while many other universities are experiencing enrollment declines demonstrates that people are taking notice and realizing the true value we offer.”

The university’s College of Arts and Sciences enrolled 403 new students, a 10.1% increase over 2016, while the College of Business enrolled 203 new students, a 3% increase over last year. In the first year of a new Business Impact Scholarship initiative, the College of Business enrolled 67 new students from Hampden, Hampshire and Worcester counties compared to 44 new students from those counties last year. The renewable, $2,000-per-student scholarship was offered to support the recent surge of economic development in the Greater Springfield area, and to encourage business students to remain in Western Mass.

Many students are attracted to the university’s Merit Scholarship program, which rewards previous academic performance. Merit Scholarships will again increase for the fall 2018 academic year to a range from $8,000 to $21,000 annually (each year students maintain good grades), as well as need-based grants.

WNEU students will also soon enjoy a new, four-story, 70,000-square-foot Dining Commons building, scheduled to open in January 2018, as the university continues to expand the campus facilities.

Daily News

SPRINGFIELD — The Business & Innovation Expo of Western Mass., the seventh annual business-to-business show produced by BusinessWest and the Healthcare News, slated for Thursday, Nov. 2 at the MassMutual Center, will feature wide range of seminars, delivered by local experts, aimed at equipping attendees with information they can take back to their own companies.

As one example, Ryan Stelzer, co-founder of Strategy of Mind, LLC, will present a seminar called “How to Build Skills to Help You Succeed” from 10:30 to 11:15 a.m.

In this program, participants will spend their time engaged in a carefully structured HQ dialogue that is uniquely designed by a team of experts to foster active inquiry, careful listening, and creative thinking about alternative approaches to problems and challenges. By developing these critical qualitative skills, individuals and organizations alike will flourish and innovate for success.

Participants will learn to elevate the level of trust and collaboration among colleagues and clients; manage stressful experiences with greater resilience and strength; deepen self-awareness, mental focus, and creative collaborative thinking; address diverse, often unfamiliar challenges; and better judge and assess complex scenarios.

Stelzer co-founded Strategy of Mind as a management consultant specializing in both individual and organizational performance improvement. Prior to his work in consulting, he served at the White House as a presidential management fellow during the Obama administration, where his team was responsible for improving and sustaining high levels of performance across federal agencies. Before this, he worked as a special assistant to the chairman of the Export-Import Bank of the U.S.

The Expo will feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Support Center sponsor), Savage Arms (JoinedForces parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

SPRINGFIELD — The Business & Innovation Expo of Western Mass., the seventh annual business-to-business show produced by BusinessWest and the Healthcare News, will conclude with the annual Expo Social from 3 to 5 p.m. — an event that will feature a new, tasty twist.

The social will include a “Best in Show” food-sampling competition. Those who register as Expo Social food exhibitors will be entered into the food competition. Expo attendees will vote for their favorite food item by dropping a token in the jar with the name of their chosen food exhibitor. Attendees are given one token each.

The “Best in Show” winner will be awarded with an advertising campaign in BusinessWest as well as editorial content in the magazine’s annual Restaurant Guide. Participants in the competition must be ready to serve their entry by 2:45 p.m., no exceptions. Vendors can register by clicking here.

The Expo, set for Thursday, Nov. 2 at the MassMutual Center, will also feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Support Center sponsor), Savage Arms (JoinedForces parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

SPRINGFIELD — The Business & Innovation Expo of Western Mass., the seventh annual business-to-business show produced by BusinessWest and the Healthcare News, will introduce a new feature this year, called the “Ask an Expert Roundtable.” Ten business professionals in the community will share their expertise with a table of guests for 45 minutes. During that time, they will give a rundown of their professional experience, take questions, and participate in an open, relaxed dialogue with attendees.

Confirmed participants include Pam Thornton of Name Net Worth (who will focus on LinkedIn and social-media marketing); Amy Royal of Royal, P.C. (focus on employment law); Jenny MacKay of the Gaudreau Group (focus on healthcare reform); Sheila Magalhaes of Heartsong (focus on modern mindfulness); Angela Lussier of Speaker Sisterhood (focus on finding one’s voice and being more assertive); Ira Bryck of the Family Business Center of Pioneer Valley (focus on family-business work balance); Tracey Gaylord of Granite State Development Corp. (focus on funding one’s next big idea, big or small); and the Center for EcoTechnology (focus on how to make a company green). Other participants will be announced soon.

The Expo, set for Thursday, Nov. 2 at the MassMutual Center, will also feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Support Center sponsor), Savage Arms (JoinedForces parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

CHICOPEE — Elms College has appointed a new director of diversity and inclusion, as well as a new director of tutoring services, rounding out the staff in the college’s new Center for Student Success. The new staff members join five other student-success professionals working to ensure student retention, engagement, and achievement.

The new director of diversity and inclusion is Alaina DiGiorgio. She will work with students, faculty, and staff to foster a more welcoming and inclusive community at Elms College. She has presented at numerous conferences on topics related to the intersection of race and athletics, and worked at the University of Tennessee. She was also a member of the Multicultural Mentorship program and ad hoc diversity committee at the University of Tennessee. Prior to that, she founded Women Empowering (WE) to strengthen community and support for female athletes at Western Illinois University, which is where she also earned her bachelor’s degree in kinesiology and her master’s degree in sport management.

The new director of tutoring services is Regina Tillona, an experienced educator who has worked to promote achievement for all learners. She most recently served as Title I director at Massachusetts Virtual Academy in Greenfield, where she created opportunities for students to explore the world as knowledgeable, creative, and thoughtful individuals. Prior to that, she worked as district coordinator at Southwick-Tolland-Granville Regional School District and director of tutoring at New Leadership Charter School in Springfield. Tillona received her bachelor’s degree in education and history from Westfield State University, and her master of education degree from Western New England University.

The Center for Student Success combines the resources students need to succeed in one location, on the second floor of the Alumnae Library. The center is headed up by Joyce Hampton, dean for student success and strategic initiatives. Other staff include Tynisha Henderson, director of atudent accommodations and support services), who ensures equal access and full participation for students with diagnosed disabilities; Brian Kapinos, director of advising, who assists students with exploring or changing majors, accessing academic resources on campus, and addressing classroom difficulties or concerns; Phyllis Williams-Thompson, director of career development, who offers events, programs, workshops, and career guidance for students and alumni; and Marco Garcia, director of international programs, who promotes diversity and global awareness, coordinates immigration advising and study-abroad opportunities, and offers support for international students.

“At Elms College, we educate the whole person. We’re here to support our students intellectually, socially, and emotionally,” Hampton said. “All the offices in the Center for Student Success work together to ensure each student’s college experience is the most successful it can be.”

Daily News

SPRINGFIELD — The Business & Innovation Expo of Western Mass., the seventh annual business-to-business show produced by BusinessWest and the Healthcare News, will bring back some popular features on Thursday, Nov. 2, including the retail marketplace in the atrium of the MassMutual Center in Springfield. Retail vendors will include LuLaRoe, Springfield Macarons, Springfield Thunderbirds, SKM Jewelers, Sassy Mama’s Delectable Cupcakes, Lipsense, Rodan & Fields, Fork Art, the Shops at Marketplace, and more.

In addition, attendees will enjoy numerous booth demonstrations, giveaways, and specials. For example, Kitchens by Curio will offer virtual-reality demonstrations of their kitchen and bath remodels, Dani Fine Photography will offer a headshot session plus digital images for only $49, and Digrigoli Salon will return to the Expo with free haircuts and manicures, just to name a few.

The Expo will also feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Support Center sponsor), Savage Arms (JoinedForces parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

SPRINGFIELD — The Business & Innovation Expo of Western Mass. will kick off on Thursday, Nov. 2 with a fund-raising breakfast for Revitalize CDC’s JoinedForces program. The event will take place from 7:30 to 9 a.m. on the Expo show floor at the MassMutual Center in downtown Springfield. The master of ceremonies will be state Rep. Aaron Vega.

Revitalize CDC has been supporting veterans for more than 25 years. JoinedForces, in partnership with businesses, civic organizations, and other nonprofit agencies, provides veterans and their families with critical repairs and modifications on their homes to help make them safe, healthy, and energy-efficient. This is all done in a surrounding that offers integrity, dignity, and hope.

Registration is free, but day-of donations are strongly encouraged, as this is a fund-raising event. Parking in the Civic Center garage will be validated at the conclusion of the breakfast. Sponsorship opportunities are available. Call (413) 781-8600 for additional information.

The Business & Innovation Expo of Western Mass., the seventh annual business-to-business show produced by BusinessWest and the Healthcare News, will feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), Elms College (information booth sponsor), Smith & Wesson (Workforce Support Center sponsor), Savage Arms (JoinedForces parking sponsor), and the Better Business Bureau (contributing sponsor). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

CHICOPEE — Elms College added nine new faculty members in accounting, biology, communication sciences and disorders, education, nursing, and social work this year.

“We are very honored and excited to welcome such an experienced group of new faculty who are well-respected in their fields,” said Walter Breau, vice president of Academic Affairs.

Sara Smiarowski, an adjunct professor in the Elms MBA program, has been promoted to assistant professor of Accounting. Most recently, she was CFO of Berkshire Brewing Company in South Deerfield, MA. She also held leadership financial roles at Yankee Candle Co. in South Deerfield and Kringle Candle Co. in Bernardston.

Joining Elms as a lecturer in Biology is Dr. Andrew Rucks. Most recently, Rucks has been a faculty member at American International College in Springfield and a consultant with Westat in Rockville, Md. He previously held faculty positions at Holyoke Community College, Massachusetts College of Pharmacy and Health Sciences in Boston, and Western New England College.

Brittney Carlson and Kathleen Murphy have been hired as assistant professors of Communication Sciences and Disorders. Carlson, who had been an adjunct professor at Elms since January, most recently served as a staff audiologist for VA Connecticut Healthcare System. Since 2004, Murphy has worked in a number of roles for Futures Education, Futures Healthcore in Springfield. She has also served as a speech language pathologist at Stepping Stones Birth to Three Center in Hartford, Conn.; Cooley Dickinson Hospital in Northampton; and Holyoke Public Schools.

Joining Elms as associate professor of Education is Natalie Dunning, and as lecturer of Education is Shannon Dillard. Dunning had been assistant superintendent for teaching and learning for Freetown-Lakeville Regional Schools in Lakeville since 2013. Prior to that, she was chief academic officer for Springfield Public Schools and K-12 supervisor of science for Providence (R.I.) Public Schools. Dillard has been adjunct faculty in curriculum development at Bay Path University since 2010. Prior to that, she was a clinical faculty member and lecturer at UMass Amherst.

New faculty in the School of Nursing are Elizabeth Fiscella as associate professor of Nursing, and Deana Nunes as instructor of Nursing. Fiscella most recently served as an associate professor of Nursing at Berkshire Community College and as assistant clinical professor of Nursing at UMass. Nunes, a certified wound care nurse at Mercy Wound Care Center in Springfield since 2010, has been a clinical adjunct at Elms College since 2015.

Finally, William Gilbert has joined the college as assistant professor of Social Work. He has more than 25 years of experience in social work as a clinician, administrator, supervisor, and educator. He has taught at Eastern Connecticut State University in Willimantic; the University of Saint Joseph in West Hartford, Conn.; the University of Connecticut in West Hartford; and Elms College. His social-services experience includes positions at agencies such as Catholic Charities in Norwich, Conn.; Family Support Services; Community Prevention and Addiction Services Inc. in Willimantic, Conn.; and the Village for Families and Children Inc. in Hartford, Conn.

Departments Incorporations

The following business incorporations were recorded in Hampden, Hampshire, and Franklin counties and are the latest available. They are listed by community.

BELCHERTOWN

Quabbin Art Association Inc., 40 South Main St., Belchertown, MA 01007. Denise Fontaine-Pincince, same. Non-profit organization that provides education, support, and opportunity for local artists, and promotes community interest and appreciation in visual arts.

NORTHAMPTON

Prepared Accounting P.C., 35 Conz St., Northampton, MA 01060. Lyle D. Phipps    , same. Certified public accounting.

Shiva Shakti Inc., 17 Strong Ave., Northampton, MA 01060. Naima Workman, same. Yoga studio.

CHICOPEE

Tomas Express Inc., 55 Empire St., Unit 10, Chicopee, MA 01013. Tomasz Radawiec, same. Transportation, truck driving.

FEEDING HILLS

The Magic Blend Co., 1325 Springfield St., Suite 8, Feeding Hills, MA 01030.  Adam Kaplan, same. Smoothie and juice bar.

LONGMEADOW

Smile Line P.C., 20 Pinewood Dr., Longmeadow, MA 01106. Vijay Bhaskar R. Gaddam, same. Dentist.

Springfield Sting Charitable Foundation Inc., 10 East Primrose Dr., Longmeadow, MA 01106. Zachary Baru, same. Non-profit established to work with and donate to various nonprofits and youth organizations within the community to promote the values of the Springfield Sting, using basketball as a way to give back to the community.

SPRINGFIELD

S & A Corp., 228 Ramblewood Dr., Springfield, MA 01118. Imran R. Chaudhry, same. Convenience store.

Springfield Merchandise Grove Inc., 1655 Boston Road, Springfield, MA 01129. Mistry Massomali, same. Retail discount store.

Temple of Praise Ministries Church of God in Christ Inc., 31 Oswego St., Apt. 1A, Springfield, MA 01105. Thomas C. Robinson, 56 Burns Ave., Springfield, MA 01119. Christian ministry.

STOCKBRIDGE

Pricing Carbon Initiative Inc., 51 Interlaken Road, Stockbridge, MA 01262. Thomas H. Stokes, same. Non-profit which fosters safe dialogue, explores effective approaches, and ultimately encourages action to price carbon that is viable, equitable and commensurate with the challenge of climate disruption.

WEST SPRINGFIELD

Seven Hill Transportation Inc., 155 River St., Apt J4, West Springfield, MA 01089. Esengul Ozdemir, same. Transportation company.

WESTFIELD

State Plumbing & Heating Inc., 1343 East Mountain Road, Westfield, MA 01085. Sergey Girich, same. Heating and plumbing services.

Briefcase Departments

Nominations Sought for Difference Makers Award

SPRINGFIELD — Nearly a decade ago, BusinessWest created a new recognition program called Difference Makers. That carefully chosen name sums up what this initiative is all about — identifying and then celebrating individuals, groups, and agencies in this region that are making a difference in our communities. And now, it’s time to nominate candidates for the class of 2018. The nomination form can be found at www.buisnesswest.com; click ‘Our Events,’ and then ‘Difference Makers.’ Nominations must be submitted by Nov. 3. Over the first nine years of the program, honorees have included a host of individuals and nonprofit agencies focusing on everything from childhood literacy to combatting homelessness; from reducing gang violence in Springfield to creating a walk to battle breast cancer. For a full list of previous winners, visit www.businesswest.com.

Those nominating candidates are encouraged to make their submissions detailed and explain why the individual or group in question is a true Difference Maker.

VVM Graduates 14 from Collegiate Accelerator

SPRINGFIELD — Valley Venture Mentors announced that it has graduated 14 startups from its inaugural Collegiate Accelerator Program. After nine weeks of intensive training, more than $20,000 in cash prizes was distributed to the entrepreneurs by accredited investors. Additionally, a $5,000 award was given to the startup that showed the most grit. Here is a rundown of the teams and the prize distribution:

• The Travel Unicorn, the LGBTQ+ travel guide that works to connect travelers to safe destinations based on their recommendations: $6,000, plus the $5,000 Grit Award;

• lymph + honey, which provides access to healthful, wholesome, and sustainable natural hair- and body-care products: $6,000;

• Vidvision, which helps marketers convert their video viewers into customers: $2,700;

• Zirui, offering innovative and stylish solutions for traveling with beauty and care products: $2,700;

• Mt. Mitho, bringing flavors from the highest peak on Earth: $1,350;

• redflowers, an online media platform that fosters community and dismantles societal stereotypes surrounding black identities and black women: $700;

• STEAMporio, training the makers of tomorrow by creating a passion for learning: $700;

• Boman, where a shipping container plus agricultural system equals a turn-key platform for growing any crop, anytime, anywhere;

• El Cherufe Chile Paste, an artisanal chile paste that offers a new flavor experience to lovers of spicy heat;

• INDI10.com, where you bid to wear it first;

• Lighthouse, which helps students with projects, no matter the size;

• Shesabelle Chandeliears, helping those with limited earring options experience the full range of expression earrings have to offer;

• Studio 26, a promotional service that offers underground musicians in Massachusetts tools and resources to help expand and build their brand; and

• The Black Enterprise Business Resource Center, which cultivates the empowerment and collaboration of black entrepreneurs in the Western Mass. area through quality business education and business services.

Leadership Holyoke 2017-18 Series to Begin

HOLYOKE — Leadership Holyoke is a comprehensive community-leadership and board-development program of the Greater Holyoke Chamber of Commerce. The series utilizes a combination of classes and practical experiences to help local business people develop their leadership skills, increase their knowledge of the community, and acquire the skills needed to serve as board members and community leaders. The 2017-18 Leadership series begins on Sept. 22, consists of a weekly series of eight seven-hour sessions, and concludes on May 2 with a graduation ceremony at Holyoke Community College (HCC) with a specialty luncheon prepared by the college’s culinary program students. All sessions will be held on Fridays (except for the Boston State House trip) and take place at HCC as well as other locations throughout the city. Each session will include a segment on organization and leadership skills, and a segment on community needs and resources. Faculty members from HCC will participate as instructors and facilitators, and community leaders will participate as speakers and discussion leaders in areas of their expertise. The Leadership Holyoke series is made possible by PeoplesBank. Tuition of $600 per participant is due at the start of the course and includes a continental breakfast each week, a bus trip to Boston, and the graduation luncheon. Sign up online at holyokechamber.com or call the chamber at (413) 534-3376 with any questions.

Company Notebook Departments

United Way, Peter Pan Team up for ‘Stuff the Bus’

The United Way of Pioneer Valley and Peter Pan Bus Lines recently delivered more than 2,000 backpacks filled with donated school supplies to six separate school districts. These backpacks were given to students who are homeless.

School supplies were collected all summer at various locations throughout the Pioneer Valley. The school supplies were  purchased using a generous donation from Health New England. Students from the Westover Job Corps in Chicopee rode on the Peter Pan Bus and delivered all 2,000 backpacks.

United Bank Reports on PATH Plus Program

GLASTONBURY, Conn. — After introducing its innovative home-ownership and financial-education program in the Connecticut and Massachusetts markets 24 months ago, United Bank reported that it enrolled 92 participants in its PATH Plus program over the past two years, graduating several participants who have achieved their dream of owning a home or are currently seeking homeownership. PATH Plus is structured to provide three keys to homeownership — education, savings, and mortgage benefits — to low- to moderate-income individuals and families. As of this month, 92 individuals from Connecticut and Massachusetts have participated in the program, 36 are currently enrolled, 34 have graduated, and 11 of them are new homeowners. Other program graduates are in the process of identifying homeownership opportunities. And the bank’s foundations donated at total of $31,500 to nonprofits who have successfully referred and enrolled program participants. In Massachusetts — specifically the Springfield and Worcester regions — 52 individuals have participated, 28 have graduated, and four have closed on a new home.

BCC Launches New Education Department

PITTSFIELD — Berkshire Community College has launched a new education department, combining and expanding the early childhood education and elementary education programming into one unified field of study. Patricia Kay, associate professor and chair of the Education Department, designed the new department. She worked closely with community partners, coalition groups, and Massachusetts College of Liberal Arts (MCLA) to ensure the new department fit the needs of childcare providers in the Berkshires. The new education department will introduce learning as a cohort model — meaning students will all go through the same classes together as a group. The model is a hybrid, meaning it has an online and face-to-face component. The college also recently hired Barbara Kotelnicki as an assistant professor of Education to support this new department. The students will be made up of working childcare providers who will be able to discover real-world solutions to problems they are having in their classrooms and learn more than just the theory of early childhood education. They will gain experience through best practices, field work, and learning the essentials in teaching and caregiving. Students who graduate from BCC with an associate of science degree will be eligible to continue their studies in a bachelor of arts program or early childhood education licensure pathway through MCLA.

STCC, Ann Beha Architects Receive Planning Award

SPRINGFIELD — Springfield Technical Community College (STCC) and Ann Beha Architects (ABA) of Boston were honored for a renovation project which will transform a 19th-century warehouse into a modern center of campus life. The Society for College and University Planning awarded STCC and ABA the 2017 Honor Award for “Excellence in Planning for a District or Campus Component” for the Ira H. Rubenzahl Student Learning Commons, which is under construction. With an estimated completion date of fall 2018, the 100,000-square-foot Ira H. Rubenzahl Student Learning Commons will become the center of campus life for 8,000 students. The building, once a storehouse for gun stocks, predates the Civil War. One of the goals of the $50 million project is to honor the past while embracing state-of-the-art, energy-efficient technology. In charge of the design, ABA played a key role in transforming the historic structure into a modern space for students. Construction crews are replicating historic features to match the look and color of the original building. The 767-foot-long building will house essential student services, including advising, tutoring, career services, the library, and more. Students will have access to social spaces and a café. About 150 staff will work in the building. According to Division of Capital Asset Management and Maintenance Commissioner Carol Gladstone, “the Baker-Polito administration is pleased to see the renovation project team recognized for its work in creating a new, energy-efficient space for STCC students while preserving a piece of the Commonwealth’s history.”

Departments People on the Move
Kristen Lemoi

Kristen Lemoi

Florence Bank promoted Kristen Lemoi to the position of vice president, Marketing manager. She joined Florence Bank in June 2011. Prior to her recent promotion, Lemoi had served as the assistant vice president, Digital and Merchandising manager for Florence Bank, and played an integral part in the 2014 launch of the bank’s new brand. In her new role, she will help steer the bank’s strategic marketing decisions. Lemoi received her bachelor’s degree in marketing from UMass Dartmouth. She is currently on the board of the Cancer Connection, and holds the title of certified financial marketing professional from the ABA Institute of Certified Bankers.

•••••

Max Kernizan

Max Kernizan

Facial Cosmetic & Maxillofacial Surgery, P.C. announced that Max Kernizan, DMD has joined its oral-surgery practice. Richard Fraziero, the practice’s owner, said Kernizan “is bringing to Western Mass. the excellent surgical skills that our patients have come to expect from our surgeons at FCMS. He will be performing full-scope OMF [oral and maxillofacial] surgery in our surgical office, as well as at Baystate Medical Center. We are very excited to have Max join the Valley’s premier OMFS practice.” Kernizan completed his undergraduate education at Philadelphia University, graduating magna cum laude, and earned his dental degree at Temple University in Philadelphia. While in dental school, he achieved the Oral Surgery Scholarship award and served as vice president of the Anesthesiology Honor Society. Following dental school, he completed his specialty training in oral and maxillofacial surgery as chief resident at Yale New Haven Hospital in New Haven, Conn. He will begin treating patients at 382 North Main Street, East Longmeadow, in September. Kernizan is trained in the full scope of oral and maxillofacial surgery. His primary clinical interests include orthognathic/corrective jaw surgery, wisdom teeth removal with sedation, dentoalveolar surgery, dental implants, and repair of traumatic facial injuries. He maintains certifications in BLS, ACLS, PALS; currently has affiliations with the American College of Oral and Maxillofacial Surgery and the American Assoc. of Cosmetic Surgery; and is an AO CranioMaxillofacial affiliate. To schedule an appointment with Kernizan, at (413) 525-0100. He will also be offering same-day emergency appointments based on the direction of the patient’s general dentists; area dentists may press option 1 to be directed to a front-desk coordinator.

•••••

The board of directors of the Springfield Regional Chamber (SRC) has elected officers to lead the organization: Tricia Canavan as chair, Mark French as vice chair, Barbara-Jean Deloria as treasurer and David Parke, Esq. as secretary. Canavan is president of United Personnel. A member of the boards of directors of the Affiliated Chambers of Commerce of Greater Springfield and the Springfield Chamber of Commerce prior to its merger, she most recently served as the vice chair of the SRC board of directors. Canavan lends her leadership to other boards of directors including the Baystate Health Foundation, Springfield Public Forum, and the Northampton Chamber of Commerce. French is the advertising director of the Republican/MassLive/El Pueblo Latino. He has been a member of the SRC board since its inception and served on the Springfield Chamber Board prior to its merger. He also served as chair of the Marketing and Advertising Council at New England Newspaper and Press Assoc. and in various leadership roles on the board of directors for the New England Newspaper Advertising Executives. Deloria is a senior vice president at Florence Bank. She has served as the SRC’s board treasurer since its inception. Prior to that, she was a member of the Affiliated Chambers of Commerce of Greater Springfield (ACCGS) board of directors since 2005 and served as its board treasurer. She is a past president of the West Springfield Chamber of Commerce and Dress for Success Western Massachusetts and serves on the Massachusetts Small Business Review Board. Parke is a partner with Bulkley Richardson and a member of its business and finance department, focusing on general corporate and business matters, mergers and acquisitions, and other transactional work. He, too, served in a leadership capacity on the ACCGS board prior to its merger and was instrumental in the formation of the Springfield Regional Chamber. He serves on Massachusetts Continuing Legal Education, Inc. Business & Commercial Curriculum Advisory Committee and is past chair and current member of the Friends of the Homeless board of directors. Also elected as new members of the SRC board of directors were Marc Criscitelli, senior vice president for HUB International New England, LLC; Lou Curto, financial consultant with Private Wealth Management Group; David Ference, vice president, Commercial Lending for TD Bank; Tejas Gandhi, chief operating officer for Baystate Health; Jeffrey Trapani, Esq., a partner with Robinson Donovan Madden & Barry, P.C.; and Jenny MacKay, representing the Professional Women’s Chamber.

•••••

The East of the River Five Town Chamber of Commerce inaugurated President Edward Zemba of Robert Charles Photography at its recent annual meeting at the Starting Gate at GreatHorse. Robert Charles Photography has been a member of the ERC5 since 1974, and Zemba has been participating in chamber events for more than 20 years. The annual meeting also ushered in First Vice Chair Charles Christianson of CMD Technology and celebrated the continued efforts of Treasurer Joe Lawler of the Gaudreau Group. Past President Dennis Lopata of Life Care Center of Wilbraham relinquished his responsibilities to Zemba.

•••••

Former state Rep. Benjamin Swan has been named the recipient of the 26th annual Ubora Award conferred by the African Hall subcommittee of the Springfield Science Museum. In Swahili, Ubora means “excellence.” Swan was nominated by Denise Jordan and Fred Allen Swan. As a civil-rights activist, Ben Swan was the Western Mass. coordinator for the monumental 1963 March for Jobs and Freedom, and he is recognized as the preeminent leader of the 1960s civil rights movement in the city of Springfield, and he served as president of the Greater Springfield branch of the NAACP. For 24 years, Swan served as state representative for the 11th Hampden District, retiring this past January. As a community leader, he helped launch a number of community-based organizations such as Northern Education Service and the former Springfield Action Commission. Swan provided moral, legislative, and financial leadership and support to the Springfield Schools, community-based organizations, minority veterans groups, substance-abuse treatment, cultural festivals, the Springfield Arts Council, Springfield Technical Community College, and the UMass Downtown Center.  As an artist and the creator of the long-standing Black Love Experience radio program, Swan provides community updates in educational and cultural activities and shares inspirational black classical music. Swan graduated from the former Springfield Technical High School. He received his bachelor’s degree from the Fashion Design Institute and his master’s degree in education from UMass. He completed advanced graduate work at UMass, and received an honorary doctorate from Westfield State University. He has received many awards and recognitions, including the 1990 “Eye on the Prize” Award.

•••••

The board of directors of the Professional Women’s Chamber (PWC), a division of the Springfield Regional Chamber, has elected its officers to lead the division:

Laurie Cassidy has been re-elected president. She has been executive director of the West Springfield Council on Aging/Senior Center since 2010. She is in the second year of her two-year term as president;

Gillian Palmer has been newly elected as vice president. Palmer, a PWC member since 2014, is Business Development coordinator at Eastern States Exposition. Palmer also serves as vice president of Finance of the Meeting Professionals International CT River Valley chapter, special events chair of the Rotary Club of Springfield, and a Bay Path University Alumni Council member. She is a member of BusinessWest’s 40 Under Forty Class of 2017;

Caron LaCour was re-elected as treasurer. She is a certified public accountant working with Burkhart Pizzanelli, P.C.;

Jeannie Filomeno was also re-elected as assistant treasurer. She is Human Resource manager at Marcotte Ford Sales Inc., her family business where she has worked since graduating college. She has served on the PWC board for three terms.

Liz Rappaport, a third-generation property manager at Century Investment Co., was re-elected as secretary; and

Janet Casey will continue to serve as past president for one more year.

•••••

Kelly Koch

Kelly Koch

Raipher, P.C. announced that Kelly Koch and Isaac Fleisher recently joined the firm. Koch began her career with a clerkship for judges in the Western Mass. Probate and Family Court. She then spent six years in the Domestic Relations department at Bulkley, Richardson and Gelinas, LLP. She is well-versed in domestic relations and probate law and has handled domestic and international custody disputes, multi-million-dollar divorces, and alimony modifications. She earned her bachelor’s degree from Brandeis University as well as a JD and an LLM in estate planning from Western New England University School of Law. She is a member of the Hampden and Hampshire County Bar Associations, the Massachusetts Bar Assoc., the Women’s Bar Assoc., and the ACLU. Fleisher comes to Raipher, P.C. with 10 years of in-house counsel experience at Tams-Witmark Inc. in New York City. He counseled corporate executives on business and legal issues, negotiated licensing agreements, and managed copyrights. At Raipher, P.C., he works with startups and entrepreneurs in a range of industries and has developed an expertise in the renewable-energy sector, helping investors and developers acquire, finance, and build commercial solar-power facilities throughout the Northeast. He earned his bachelor’s degree from Wesleyan University, graduating with honors, and his JD from Brooklyn Law, graduating cum laude. He is a member of the Massachusetts Bar Assoc., the Hampshire County Bar Assoc., the New York City Bar Assoc., and the New York State Bar Assoc. In his free time, Isaac volunteers with Legal Food Hub, a nonprofit providing free legal services to farmers and food entrepreneurs in New England. He serves on the board of the Lander-Grinspoon Academy.

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Terry Poloski of Monson Savings Bank was recognized recently by the Warren Group, publisher of Banker & Tradesman magazine, in its its annual report of the top mortgage originators in Massachusetts. Poloski was named one of the top five mortgage loan originators in Western Mass. for the second straight year. Poloski has been with Monson Savings Bank as a mortgage originator for the past five years. She has more than 38 years in the banking industry, is a member of the RAPV Affiliate Group, and participates in BNI.

•••••

During the National Assoc. of Clean Water Agencies’ (NACWA) Utility Leadership Conference and 47th annual meeting in St. Louis, representatives of the association’s nearly 300 member utilities elected Joshua Schimmel, executive director of the Springfield Water and Sewer Commission, to a seat on its board of directors. NACWA, headquartered in Washington, D.C., is a national leader in clean-water advocacy, and Schimmel’s leadership will be instrumental in helping to shape and improve clean-water policy that impacts all states and cities. Schimmel has more than 24 years of experience at the Springfield Water and Sewer Commission, participating in all facets of the water and wastewater utility business, from operations to engineering to customer service to financial and regulatory issues. Appointed executive director in 2016, he worked proactively with the Board of Commissioners and commission staff to advance efforts to create financial stability, implement an aggressive capital-investment program, and develop a sustainable operating strategy while keeping rates affordable and service reliable.

Agenda Departments

Glendale Ridge Fund-raiser for Survival Center

Sept. 9: Glendale Ridge Vineyard, located at 155 Glendale Road in Southampton, will host a family-friendly fund-raising event for the Northampton Survival Center from 5 to 7 p.m. The event will feature Latin folk music by MarKamusic, and food trucks will include the Bistro Bus, La Veracruzana, and Hot Oven Cookies. The $10 admission goes directly toward purchasing food for clients who visit the pantry. Children age 12 and under are free. Attendees may bring a blanket or chairs if they choose. The rain date is Sunday, Sept. 6 from 4 to 6 p.m. With pantries in Northampton and Goshen, the Northampton Survival Center serves about 4,300 clients over the course of the year, one-third of whom are children.

Springfield Jam Fest

Sept. 9: The Springfield Business Improvement District will present the first annual Springfield Jam Festival in downtown Springfield from noon to 11 p.m. at Court Square. Multiple stages will feature dozens of local artists performing throughout the entire day, playing everything from rock and country to blues, reggae, and more. Area vendors will sell a large variety of food and beverages. Sponsorship agreement goals have been reached to put on the festival, and all additional funds raised by the event will go to the National Alliance on Mental Illness (NAMI) of Western Massachusetts, which is dedicated to improving the lives of individuals and families affected by mental illness through support, education, and advocacy. As an affiliate of the nation’s largest grass-roots mental-health organization, NAMI-Western Massachusetts advocates for access to services, treatment, support, and research and is steadfast in its commitment to raising awareness and building a community of hope for all those in need. For more information on the Springfield Jam Festival, visit springfielddowntown.com/springfield-jam-fest.

Patent and Trademark Educational Event

Sept. 14: The South Hadley Library and the South Hadley & Granby Chamber of Commerce announced a free business educational event for the business community and the public from 4 to 6 p.m. at the South Hadley Library, located at 2 Canal St. The event, designed for entrepreneurs and businesses, is a joint collaboration between the library and the chamber. The speaker, Paulina Borrego, is a science and engineering librarian at UMass Amherst. Soon after becoming a librarian in 2007, she took on the role of the Patent & Trademark Resource Center (PTRC) librarian in 2009. She is trained by the U.S. Patent & Trademark Office to educate patrons about patents and trademarks, the application process, and how to conduct an effective and thorough search. She works in the UMass Amherst Science & Engineering Library, which is open to the public. For more information on the program, visit the South Hadley Library’s website at www.shadleylib.org or the chamber website at www.shgchamber.com.

Square One Tea Party

Oct. 5: The 12th annual Square One Tea is expected to draw 400 supporters who will celebrate the work the provider of early-learning and family services is providing to thousands of families throughout the Greater Springfield region. Tickets are $60 each. Tables of eight and 10 are available. To register, visit startatsquareone.org. For sponsorship or vendor information, call Andrea Bartlett at (413) 858-3111.

Healthcare Heroes

Oct. 19: BusinessWest and the Healthcare News will present the inaugural Healthcare Heroes Awards at the Starting Gate at GreatHorse in Hampden. For full details on this event, Go HERE and read the profiles of the honorees beginning on page 19.

Business & Innovation Expo of Western Mass.

Nov. 2: Comcast Business will present the Business & Innovation Expo of Western Mass. at the MassMutual Center in downtown Springfield, produced by BusinessWest and the Healthcare News. The seventh annual business-to-business show will feature more than 150 exhibitor booths, educational seminars, breakfast and lunch programs, and a day-capping Expo Social. Current sponsors include Comcast Business (presenting sponsor), Johnson & Hill Staffing Services and Wild Apple Design Group (executive sponsors), Inspired Marketing (show partner), MGM Springfield (corporate sponsor), Isenberg School of Management at UMass Amherst (education sponsor), Xfinity (social sponsor), and the Better Business Bureau (contributing sponsor), Elms College (information booth sponsot), Smith & Wesson (workforce support sponsor), WMAS & WHMP (media sponsors) and GoGraphix (show partner). Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $800. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Daily News

GREENFIELD — The president of Greenfield Community College (GCC) announced he will retire after 17½ years of service to the college and community. President Robert Pura told the faculty and staff that he will retire in June 2018.

During his opening-day remarks to GCC’s faculty and staff on Aug. 31, Pura reflected proudly on many things that the college community has achieved since he arrived in 2000, including:

• Creating the Testing Center, Wellness Center, Advising Center, Vet Center, and the Department Studios, as well as work with the courts and the jail, creation of the GCC Food Pantry, and development of the Senior Symposia;

• Experiencing extensive building renovations to the north and south wings, a new roof and weatherization of the East Building, and creation of the Greenhouse, the Outdoor Learning Lab, and the new Core building; and

• With the GCC Foundation, raising a total of $14 million, awarding 139 scholarships last spring, building the endowment to $5 million, among other accomplishments.

Speaking to the faculty and staff, Pura noted that “you understand that all that is good and right about education is found here in your classes, in your offices, and in each of you. You make good on the promise and the hope of a quality education for all. You are truly the Ellis Island of higher education, and you have indeed created ‘the balancing wheel of the social machine,’ one student at a time. You have given me the great honor and privilege of leading this beautiful college, working shoulder to shoulder with each of you. Thank you for all that you do, and thank you for all of the ways that you have changed my life for the better. I do love you, and will always love GCC. When I think about this semester, this year, and into the future, I have this overwhelming feeling of optimism.”

Robert Cohn, president of GCC’s board of trustees, praised Pura’s work, saying, “Bob Pura has been a great gift, not only to Greenfield Community College and Greenfield, but to the entire Massachusetts community-college system. He is highly respected across the Commonwealth and the country as an outstanding leader who cares more about students and their success than any other factor. I’ve never worked with someone who is as smart, strong, funny, and successful, yet who approaches his work with no ego. I am honored to work with Bob at GCC.”

In addition to 39 years of experience as a teacher and administrator in the Massachusetts community-college system, the past 17 as president of Greenfield Community College, Pura is also a graduate of a community college. As the first in his family to attend college and the child of an immigrant, he said he understands what a community-college education can mean to students. “Opening the doors to higher education to all who aspire to a better life for themselves and their families while at the same time maintaining high academic standards is the noblest mission in higher education.”

The GCC board will assemble a search committee, with the goal of choosing a new president within a year. “The person privileged enough to serve as the next president of GCC,” Pura told faculty and staff, “will have the extraordinary opportunity to work with each of you and to build on all of their successes.”

Healthcare Heroes

At 94, She’s Still Finding Ways to Lead, Fight, and Inspire

 Sister Mary Caritas, SP

Sister Mary Caritas, SP

Sister Mary Caritas, SP says that many of the assignments during her remarkable 70-year career in healthcare, civic service, and work with the Sisters of Providence were unplanned, unexpected, and, in some cases, well, untimely — at least initially.

By that she meant that, by and large, when she was informed that her role would be changing — and that happened more than a few times — she was very much enjoying what she was doing, making a difference in that role, and looking forward to going on in that way. Meanwhile, in most cases, she considered herself totally prepared for the new challenge to which she was assigned.

That was true when she was told early on by her superiors that she would focus her career pursuits on dietary science rather than nursing, a profession she fell in love with, and again when she was told, after serving several years as a dietitian, that she would become an administrator at St. Luke’s Hospital in Pittsfield, and again when she was named president of the Sisters of Providence.

But in each case, she accepted what was to come next with enthusiasm and a mindset to make the very best of that situation — for her, but also, and especially, for the constituencies she would be serving.

She loves to fight for a good cause; she’s energized by it, and she communicates that enthusiasm or concern or passion to others. And when she gets in that mode, she’s unstoppable; she’s a remarkable woman.”

“Several times, I was doing something I loved doing, and then I was quickly moved somewhere else,” she told BusinessWest. “But each time I had that experience, new doors opened for me; new opportunities came my way. There were many occasions when I happened to be at the right place at the right time.”

There are countless people who would no doubt say the same thing. And those sentiments — not to mention a seemingly endless list of accomplishments and tireless work within the community — go a long way toward explaining why Sister Caritas, who turned 94 on August 22, was the clear winner in the Lifetime Achievement category for this inaugural class of Healthcare Heroes. In fact, she was the top scorer among the more than 70 nominees for the program’s seven categories.

When looking over her résumé, it’s easy to see why.

That document goes on for several pages and includes a long list of professional appointments, including a nearly two-decade-long stint at Mercy for which she is perhaps best known.

It also chronicles a host of church-related activities and appointments, including a nine-year tenure as president of the Sisters of Providence that preceded her time as Mercy’s president, as well as stints on the executive council of the Sisters of Providence, the Catholic Charities board, and many others.

And it also includes a lengthy list of civic activities and work within the business community, including everything from decades of service to the Easter Seals to her memorable role as chair of the task force on Bondi’s Island in the mid-’90s; from a decade of service as chair of the United Way of Pioneer Valley to a five-year stint as chair of the Springfield Council on Aging.

Now 94, Sister Mary Caritas shows no signs of slowing down

Now 94, Sister Mary Caritas shows no signs of slowing down, and clear signs of only adding new chapters to a nearly 70-year career in healthcare and service to the church.

She served on the board of two area colleges — Elms College and Western New England University — and also a few banks, including the former Springfield Institution for Savings and the former Community Savings Bank in Holyoke. She served on the Spirit of Springfield board for 16 years, and still serves on the Economic Development Council of Western Mass.

And then … there’s her service to dozens of healthcare organizations. That list is way too long to print in anything approaching its entirety, but it includes the Sisters of Providence Health System, Catholic Health East, and Trinity Health New England (all parent companies to Mercy at different times), but also Partners for a Healthier Community, Cancer House of Hope, Holyoke Hospital, the American Hospital Assoc., the Mass. Hospital Assoc., the Academy for Catholic Health Care Leadership, and many more.

But despite all that this résumé conveys, it’s still only part of the story.

The much bigger part is the energy, entrepreneurial spirit, and innovative nature she brought to those assignments — or continues to bring; indeed, a good number of those listings have a starting date, then a hyphen, and then the word ‘present’ — and also her ability to inspire others.

Sister Kathleen Popko, current president of the Sisters of Providence, who has worked beside and been friends with Sister Caritas for a half-century, summed it all up this way:

“She loves to fight for a good cause; she’s energized by it, and she communicates that enthusiasm or concern or passion to others, and they join with her, whether it’s for Bondi’s Island stench or fluoridation or reaching out and advocating for those who are are poor and underserved.

“And when she gets in that mode,” Sister Popko went on, “she’s unstoppable; she’s a remarkable woman.”

Heart and Soul

Sister Caritas was doing quite well in her efforts to mask some frustration.

As she talked with BusinessWest, she was awaiting word on the scheduling of what she called minor heart surgery — and coping, if that’s the right word, with a list of things her doctor told her she shouldn’t be doing. (Editor’s note: That surgery went well, and she has been cleared to do pretty much anything she wants.)

At the time, the refrain-from list included golf, a pastime she’s enjoyed for decades (her record includes a hole in one at East Mountain Country Club’s 10th hole), as well as pilates.

While somewhat disappointed that she had to take it rather easy, Sister Caritas took the marching orders in stride. There were, after all, plenty of other things to keep her busy.

But understand that it takes nothing short of orders from a doctor to in any way slow down this energetic leader, who has been keeping a full calendar (whether it be the printed variety in a binder or her cellphone) since just after World War II ended.

Our story begins in Springfield, where she was born and raised. Her father had designs on her being his secretary, and her classes at Commerce High School, which she didn’t like at all, had her on that path.

Things changed after she met a woman in training to be a nurse. “I got so excited and so enthusiastic, when I came back, I told my mother I wanted to be a nurse,” she recalled, adding that these sentiments were not received warmly by her mother, who warned her that she would spend a career emptying bed pans.

But the young Mary Geary was determined — we’ll see that word repeatedly in this discourse — and enrolled at Technical High School, focusing on the sciences, with the goal of entering the nursing profession.

Upon joining the Sisters of Providence — another decision that did not sit well with her mother — she was sent to St. Vincent’s Hospital in Worcester as a nurse. But upon making her final vows after her fifth year, in 1949, she was sent to Mercy Hospital in Springfield, a move she was thrilled with until she found out that, instead of nursing, she would focus on dietary services, a decision made by the reverend mother.

Fast-forwarding a little, after receiving a master’s degree in nutrition education at Tufts University and undertaking a dietetic internship at the Francis Stern Food Clinic at the New England Medical Center in Boston, she was assigned to be administrative dietitian at Providence Hospital in Holyoke.

“I had the happiest time of my life for the next seven years,” she recalled employing a tone that made it clear that such happiness had an expiration date. “December 23, 1966, I was busy preparing a party for the sisters when I got a call from the Mother House. With no preamble, and with no explanation, the reverend mother simply said, ‘little sister, as of January 2, you are the administrator at St. Luke’s Hospital.’”

When she replied that she didn’t know anything about hospital administration, her superior responded with a simple ‘you’ll learn,’ which she did.

After St. Luke’s and Pittsfield General merged in 1969 to become Berkshire Medical Center, Sister Caritas served briefly as associate director of that facility. That’s briefly, because her life and career were soon to change abruptly — again.

Indeed, she was chosen to lead the Sisters of Providence and take the title superior general, a title that intimidated her about as much as the long list of responsibilities that came with it.

“I was totally unprepared for this,” she said, adding that, as she did with other stops during her career, she learned by doing.

A Fighting Spirit

And that ‘doing’ included work to create a new Mercy Hospital, a facility that would replace a structure built by the Sisters of Providence in 1896 and open its doors in 1974.

In another strange career twist — yes, there have been several in this narrative — Sister Caritas would succeed the woman she chose to lead the new Mercy (Sister Catherine LaBoure) after Sister LaBoure was in turn chosen to lead the order.

While Mercy had a new facility, it remained what Sister Caritas called “the little kid on the block,” much smaller than its rival just a few blocks away, Baystate Medical Center.

Sister Caritas (a.k.a. ‘little sister’), front row, center

Sister Caritas (a.k.a. ‘little sister’), front row, center, says she likes creating new things and getting things started. “Those are the kinds of things that energize me.”

But in its smaller size, Mercy’s president saw nimbleness and an ability to fill recognized niches, while also taking some bold, innovative — and, yes, entrepreneurial — steps.

Such as an in-hospital surgery center that has a story behind it that provides some insight into Sister Caritas’ determination and desire to fight for something she wants and believes in.

“I was going to buy a surgery center down on Maple Street,” she recalled. “Everything was moving along smoothly, but the night before the sale was to go through, they called and said they changed their mind. I was naturally terribly disappointed, but disappointed was hardly the word for it. I was mad; I was furious.

“So I said, ‘we have some space; we have some extra operating rooms,’” she went on. “So we created the first in-hospital surgery center.”

Other innovations and expansion initiatives would follow, including an eye center created at the hospital, an intensivist program, one of the nation’s first hospitalist programs, creation of the Weldon Center for Rehabilitation, the Family Life Center, the Healthcare for the Homeless initiative, and much more.

The common denominators with each of these efforts were common sense, expediency, and a desire to better serve patients and families, said Sister Caritas, citing the hospitalist program, now a staple in hospitals across the country, as an example.

“It was never really my intention to start a hospitalist program — I just wanted to create opportunities for more surgery,” she explained. “My whole life has been taking advantage of opportunities that present themselves; when I’m open to something and think it’s a good idea, I move with it. And I like nothing more than creating new things and getting something started. Those are the kinds of things that energize me.”

But while Sister Caritas has always been entrepreneurial, the word most-often used to describe her is compassionate.

“What’s truly impressive is the breadth of her engagement, from the national level all the way down to the individual,” said Sister Popko. “She’s been on many national and regional boards and continues to serve on several — she has that dimension. But at the same time, and simultaneously, she has extraordinary compassion and a big-hearted, magnanimous response to the needs of the individual, whether it’s helping someone find a placement for their mother in a nursing home or reaching out to an individual who’s looking for a job or is in trouble.

“If you know her, you know her thousand closest friends,” she went on. “She just knows everyone.”

U.S. Rep. Richard Neal, who was mayor of Springfield during Sister Caritas’ tenure as president of Mercy, agreed.

“Her legacy is one of lasting kindness, compassion, and care for all,” he said. “She vowed to ensure that everyone who came through her doors were taken care of, and she fulfilled that promise. She has truly fulfilled the Sisters of Providence pledge to pay particular attention to the cries of the poor and oppressed.”

Small Wonder

Sister Popko told BusinessWest that Sister Caritas, a.k.a. ‘little sister,’ insists that at one time she was at least 5 feet tall, and maybe a full inch over that mark.

Not anymore.

Not that it matters, or has ever mattered.

“She has such a large presence even though she’s a very small person,” Sister Popko noted. “When she walks into a room, everyone recognizes her and wants to speak to her. She has an indomitable spirit, is very courageous, and is outspoken when it’s called for.”

Such comments evoke Mark Twain’s famous and often-borrowed line: “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” And with many matters, and in many arenas, Sister Caritas has displayed plenty of fight.

Perhaps the most celebrated example was her lengthy battle to win approval from the Mass. Department of Public Health for a cobalt unit for cancer treatment at Mercy Hospital. She first filed an application in 1978, and it was denied. Applications could only be filed biannually, so she tried again in 1980. And 1982. And 1984. And 1986. You get the idea.

“They said I couldn’t demonstrate that there was enough need for it,” she recalled, with exasperation still evident in her voice nearly 40 years after she was first turned down. “I couldn’t believe it.

“But over the next 14 years, I applied every two years,” she went on, adding that the seventh application was to be her last — at least as president of Mercy — because she had informed her board that she would be retiring.

That seventh time was the charm, and the cancer center that was started but not completed during her tenure now bears her name.

In keeping with her character, however, she said that getting the center approved and built were not the real accomplishments.

“It’s one thing to build something, but it’s the quality of the service, the compassion of the people, and the love they have for their patients that really makes the difference,” she told BusinessWest. “While it’s a beautiful center, it’s nothing without that compassion.”

That compassionate, fighting spirit remains today. Indeed, while the word ‘retire’ was officially attached to the end of her tenure at Mercy, she prefers to say that her energies were simply “redirected.”

Toward Bondi’s Island, for example, and the odor problems that had plagued that facility for years, but in many other directions as well.

She still sits on a dozen boards and continues to look for ways to innovate and serve the historically underserved. Both those missions come together in an ongoing project to create senior housing for lower-income individuals on the former Brightside campus.

The Sisters of Providence are seeking additional funding support (state grants have already been secured) for a 36- to 40-unit facility that will be a demonstration project that will tie in with the PACE (Program for All-inclusive Care for the Elderly) initiative already operating at that site.

“We want to demonstrate the relationship between supportive housing and people’s ability to remain independent,” she said of the project called Hillside at Providence. “And that’s exciting.”

As she talked about the Hillside project and the countless others she’s been involved with over the years, Sister Caritas was persistent in her efforts to make it clear that, with each one, she was only working as part of a team.

Indeed, when asked to consider identifying what she considers her greatest accomplishment, she said flatly, “I don’t think I’ve had any great accomplishment.”

Rather, “when I think about all the people who I’ve worked with and the people who have supported me, and the network needed to get things done … there’s not anything that I’ve done by myself,” she went on. “With other people, though, we’ve done some great things.”

Cause and Effect

As she was concluding her talk with BusinessWest and thus getting on to other items on her busy schedule, Sister Caritas took a few minutes to talk about Mary Elizabeth O’Brien, now serving as interim president of Mercy Medical Center.

“She’s someone you can believe in,” Sister Caritas remarked. “And that’s what you need in a leader, someone you believe can get it done.”

Ironically, generations of area residents, including those who have worked beside her, those who have benefited from her many initiatives, and even those working in competing hospitals have said the same of Sister Caritas. And at 94, they’re still saying it.

As her friend Sister Popko noted so eloquently, she loves fighting for a good cause.

And yes, when she gets in that mode, she is unstoppable. Still.

George O’Brien can be reached at [email protected]

Healthcare Heroes

Emergency Department Director Creates Efficiencies — and a True ‘Front Door’

Erin Daley, RN, BSN

Erin Daley, RN, BSN
Dani Fine Photography

Almost from the first moment she stepped into the emergency room at Cooley Dickinson Hospital as a nursing student at UMass Amherst, Erin Daley knew this was the environment in which she wanted to work — and maybe spend a career.

“The ER is one of those places where you either love it immediately or you know it’s not for you, and it’s always been a place I absolutely loved,” said Daley, who, when asked what prompted the fast, deep embrace of this setting, said simply, “everything about it.”

“It’s that ability to be reactive,” she went on, as she went into some detail about what she meant by ‘everything.’ “And be able to change priorities at a moment’s notice. It’s unique, challenging, but not in a negative context, and there is nothing routine about it.”

These sentiments are reflected in the way Daley talked about everything from a much-needed return to the ER at CDH after a stint as a telemetry nurse at Baystate Medical Center to broaden her horizons, as she put it — “even though I learned a ton, I knew labor and delivery were not for me and I needed to get to the ER” — to the enthusiastic manner in which she relayed her affection for the work involved with being a ‘charge nurse’ in the ED at Mercy Medical Center.

“You have to know everything about everyone at all times in order to fit the puzzle pieces together,” she explained. “It’s this constant juggling act.”

And her affection for this setting was clearly evident when she talked about how much she misses being directly on the front lines, if you will, in her current role as director of Emergency Services at Mercy.

“I loved being an emergency-room nurse,” she said, expressing clear regret at having to use the past tense. “On days that they’re really busy and if there’s things I could skip, I’d gladly do that to jump in, even if it’s just to help transport patients; most of the day to day does not allow me to be out there anymore.”

But while there is that drawback to her current position, if one chooses to call it that, there are nonetheless many different kinds of rewards — everything from orchestrating strong improvements in the overall efficiency of the Mercy ER to working with a host of other players to help stem the tide of the nation’s opioid crisis.

Her boundless energy has gained her the reputation of being a go-getter, one who gets things done, and overall future leader for our healthcare system and community. She is both an emerging leader and one who has emerged.”

For her achievements in all these realms, Daley was the top scorer amid a strong field of candidates within the Emerging Leader category for these inaugural Healthcare Heroes Awards.

To put her efforts into proper perspective requires liberal use of numbers. For example, she oversees an ER with nearly 80,000 annual patient visits, making it one of the busiest in the state in terms of visits per bed. She oversees a staff of 160 and a budget of $65 million. More numbers are needed to chronicle the process improvements she and her staff have orchestrated with several key measurements of care. For example, the Mercy ER has:

• Decreased the ‘left without being seen’ rates from 5% to 2%, thus improving revenues;

• Decreased overall ‘door-to-door’ time, as it’s called, by 57 minutes;

• Increased patient-satisfaction scores by 40%; and

• Improved employee-engagement scores by 33%.

However, words and phrases are needed to convey how all this was accomplished — phrases like ‘whole-person care,’ used to describe an approach that views health for ED patients as a segue into engaging them in better health — and ‘care map,’ an aptly named initiative that charts a course for individual patients, especially frequent visitors to the ER.

First, though, some words and phrases from Doreen Fadus, vice president of Mission Integration and Community Health at Mercy Medical Center, who nominated Daley, are in order.

“Her boundless energy has gained her the reputation of being a go-getter, one who gets things done, and overall future leader for our healthcare system and community,” she wrote. “She is both an emerging leader and one who has emerged.”

Volume Business

As she talked about her staff’s efforts in the broad realm off efficiency, or process improvement, Daley told BusinessWest that they are driven largely by necessity.

Indeed, the Mercy ED has 36 beds (just over one-third the number at Baystate Medical Center, by way of comparison), which she described as both a blessing and a curse.

“We’re very spacially constrained considering the volume that we have — 36 beds for just shy of 80,000 patients,” she explained. “That’s driven us to be so efficient; it’s made us relook at how we do things, look at our data all the time, and undertake process-improvement initiatives, because we don’t have the luxury of having a lot of beds.

“We look at every aspect of how a patient moves through the system,” she went on. “And if there’s any means for reducing waste and redoing processes, we’ll find it. If there’s 10 extra steps that a staff nurse has to take to do a particular task, taking that waste out of their day puts their attention where it needs to be — back on the patient.”

How Daley came to be directing these efforts at improved efficiency is an intriguing story, one of moving progressively higher in the ranks in terms of responsibility within that environment she came to love.

After her stint at CDH, she came to the Mercy ED in 2004. She told BusinessWest she was attracted by its reputation for being a nurse-driven environment, a description she found to be certainly accurate, and a foundation she would only build upon.

She started as a staff nurse, taking care of patients at the bedside, and remained in that role for eight years, eventually assuming charge-nurse duties, which, as noted earlier, she found quite rewarding.

Mercy Medical Center

Erin Daley says the emergency room, and especially Mercy Medical Center’s, is a unique environment she described as a ‘constant juggling act.’

“It’s probably my favorite job,” she said. “You’re really trying to manage throughput, and it’s a gigantic puzzle with all these moving parts. It’s about how you have to think about the ED; there’s a certain number of beds, ‘X’ amount of patients you’re trying to get through, you’re trying to allocate resources and potentially pull resources from one area to another area to always have throughput in mind, with the patient at the center of it all.

“You’re like an air traffic controller,” she went on. “One’s coming in, one’s going out, and you’re having to reassess that constantly in order to optimize the space that you have.”

In 2010, Daley became clinical nurse supervisor in the Mercy ED, and in that role was directly responsible for the supervision of the department, with specific duties ranging from staffing to scheduling; from compliance to being what she called a “real-time resource,” meaning she was still in the trenches. In 2015, she became nurse manager of the ED, assuming responsibility for productivity and throughput metrics.

And just over a year ago, she was named director of Emergency Services, meaning oversight of the department and all its personnel and not being in the trenches, as she noted earlier.

But it does mean bringing a higher level of efficiency to those front lines, while also bringing new meaning to the notion that the ED is a hospital’s ‘front door’ and a resource for the community beyond emergency care.

“I want to know what’s happening in the community and how I can be a supporting influence,” said Daley, noting that she is involved with everything from the region’s opioid task force to a committee battling human trafficking.

That phrase ‘supporting influence’ gets to the heart of both Daley’s management style and the philosophy that she and her staff members embrace when it comes to what an ED should be and how it should function.

Regarding the former, she said she is a mentor as well as a manager, one whose simple ambitions when it comes to her team are to “inspire, uplift, and motivate.”

And as for the latter, she said the ED cannot only be a place to receive emergency care. In the whole-person-care model, it is also a vehicle for engaging individuals in better health, through such things as medication-management discussions, assistance with setting up post ED visit primary care, behavioral-health services, and more.

As an example, she cited the drug-overdose victim who arrives at the emergency room.

“If someone comes in that has overdosed on opioids … we could be that last line of support to reach out to them,” she explained. “They may have burned bridges everywhere with their family, with their friends, and we could be that last line to reach out to them.”

Elaborating, she said those in the ED, through the unit’s Complex Care program, strive to be more proactive with those who overdose, for example, and not simply treat them and move them through.

“We follow up with phone calls and try to reach out and talk with these individuals after they’ve had a chance to recover,” she explained. “It’s a traumatic experience, that whole overdose process … you’re given Narcan, now you’re in acute withdrawal; it’s incredibly traumatic.”

Erin Daley

Erin Daley says her management style encourages teamwork and solving common problems together.

Fadus may have summed up Daley’s ‘front door’ approach best, noting that “her understanding that the ED can provide the entry way to both providing medical services and the guidance of health education has led to many patients experiencing healthcare through a system rather than rely on services mainly through the venue of the ED.”

By the Numbers

As noted earlier, there are many numbers, or metrics, involved with an emergency department, and all through her career and especially in her current capacity, Daley has been involved with bringing specific numbers higher or lower — whichever translates into improvement.

In the case of patient satisfaction, an upward trajectory is obviously desired, while, when it comes to the ‘left without being seen’ category, downward movement is the goal, because individuals are leaving generally out of frustration with the time they’re spending in the ER waiting room. And when they leave, valuable revenue is lost, and, more importantly, these individuals may be endangering their health.

To achieve improvement in that ‘left without being seen’ category, and all others, the Mercy team embodies ‘lean’ strategies commonly used on the manufacturing floor and other settings, said Daley, adding that the goal is always to remove waste and improve efficiency. But while doing so, patient care cannot be compromised.

And Mercy has managed to do this with what is perhaps the most-watched ER statistic, the one focused on door-to-door time (from when they check in until they are discharged), which Mercy has managed to reduce by nearly an hour — 57 minutes to be exact — to 157 minutes.

This was accomplished with something called a split-flow model, which, as that name suggests, splits those arriving in the ER into ‘lower acuity’ and ‘higher acuity’ categories. “If you can keep vertical patients vertical, the ease of them getting through the system improves, and you can decrease length of stay dramatically by not even putting them in a hospital bed.”

Elaborating, she said the ED took one of its triage rooms and created the aptly named ‘rapid medical exam’ (RME) room. There, patients deemed to be low-acuity are triaged, seen by a provider, and discharged, all from that one room.

“If all of those patients that are of that lower acuity never hit the back of the ER and never take up a bed, you increase your capacity for sicker patients,” Daley explained. “You increase capacity, not because you’ve added beds, but because you’ve added bed hours.

“When we piloted this on our busiest days, it was incredibly successful, and over the next few years, we went from Monday and Tuesday to Monday through Friday, and then, as our volumes grew, we expanded it to every day of the week,” she explained, adding that the RME model has also had a huge impact on the ‘left without being seen’ numbers as well, because of the additional bed space.

These improvements have come about through that lean approach to operations, learning from best practices, and working together as a team to solve problems and achieve continuous improvement, said Daley, adding that her management style encourages all this.

“I’m successful because I have an amazing team of people that I work with — everyone who’s in a leadership capacity in this department is an over-achiever and a go-getter,” she noted. “I’m not the kind of person who micromanages at all; I like to be collaborative and make a goal together.

“How each individual person gets there … I don’t micromanage that,” she went on, “because everyone has their own style, and they do better working their own project in the way they feel comfortable. But we all have the same goals in mind, and they are lofty goals.”

Looking ahead, Daley, now pursuing an MBA at Elms College, is focused on building upon both her leadership skills and her grasp of the many financial aspects of her position and others within the higher ranks of healthcare management.

“I want to be very knowledgeable about how my business, meaning my department, runs, and feel confident about that,” she explained. “From there … I’m not quite sure what the future holds.

“I like operations a lot — fitting those puzzle pieces together,” she went on. “I can see myself overseeing operations on a larger scale. But I also love the work I do in the community.”

Bottom Line

For now, she will continue to oversee the air-traffic controllers and others in the ED, create more process improvements, and, in general, go on being a ‘supportive influence’ — there’s that phrase again — with her staff, in the ED, and within the community she serves.

As Doreen Fadus noted, Daley is both an emerging leader and an energetic administrator who has, in many ways, already emerged.

George O’Brien can be reached at [email protected]

Healthcare Heroes

Porchlight’s Leader Has Some Illuminating, Innovative Ideas

Holly Chaffee, MSN, BSN, RN

Holly Chaffee, MSN, BSN, RN
Dani Fine Photography

Holly Chaffee says her husband has a line — perhaps it falls into the category of ‘joke’ — that he’ll throw out on a fairly regular basis, like almost every night.

“He’ll say ‘OK, who are we having dinner with this evening?’” said Chaffee, president and CEO of Lee-based Porchlight VNA/Homecare, adding that he says this because there’s a decent chance that dinner between the two will include a phone call — or several — from a colleague looking for some direction, advice, or a much-needed answer.

“The phone seems to always ring when you sit down to dinner,” she said with a laugh, adding that she always answers it. “We’re a 24-hour business; there’s always someone on call, and there’s always someone backing up calls. You have to be there for people, because they’re relying on you.”

This sharing of dinner time goes a long way, sort of, toward explaining why Porchlight VNA/Homecare is the only agency of its kind in this region to receive what’s known as 5-star status from for the Centers for Medicare and Medicaid Service (CMS).

It will take much more to explain those high scores, which ultimately determine how an agency is reimbursed, and we’ll do that in a bit.

Those phone calls during the evening meal also help explain why Chaffee was the top scorer in an extremely deep field of contenders for the Healthcare Heroes category called Health/Wellness Administration/Administrator. But again, many more supporting words and numbers are needed, starting with this summation from Kurt Toegel, chair of the board at Porchlight.

“Holly is known as an innovator in the home-care arena,” he wrote. “As an administrator and CEO, she has not only the drive and motivation it takes to be successful, she has the leadership skills to develop the work products necessary to be successful.

“Holly has true heart,” he went on, “and compassion for the work she does. She is collaborative and is always willing to share her knowledge.”

I believe it starts with your heart — you have to love what you do. And if you love what you do, it’s going to show from the top down; you all have to be invested in what you’re doing in your job.”

‘Innovative,’ ‘collaborative,’ ‘compassionate,’ ‘motivator’ … these qualities and others become apparent as one looks at the long list of accomplishments accredited to Chaffee and her team since she arrived at what was then known as the Lee Regional VNA andBerkshire Home Care in 2009. These include:

• Changing the existing electronic medical record to improve efficiencies;

• Orchestrating a merger with Chicopee VNA and Great to Be Home Care in 2014;

• Implementing a branding campaign and new company name (Porchlight), as well as oversight and the development of a new website to increase visibility of the service areas;

• Effectively creating a continuum of care (from acute to chronic care) by developing an internal conversion system;

• Designing and implementing a productivity system that increased productivity from 3.25 to 5.75 visits per eight-hour day;

• Operationalizing the accounts-receivable collection;

• Hiring new management-team members with clinical expertise, leading the agency to a deficiency-free survey in 2012 under a new survey process;

• Piloting a childhood-obesity program in schools in Berkshire County; and, perhaps most importantly,

• Empowering staff to lead in their areas of expertise.

Slicing through all of these and countless other bullet-pointed lines from her CV, Chaffee said she and her team have created an environment marked by innovation and calculated risk taking, one that has enabled Porchlight to succeed — and blaze some trails — in a constantly changing and ever-more challenging home-care landscape.

“Porchlight’s leadership is known for not being afraid to take a risk, to try something new,” she explained. “Seven years ago, for us to embrace the medical record that we did, that was a huge step — that was innovative. And there have been many other examples of that kind of thinking.”

Holly Chaffee, center

Holly Chaffee, center, says she and her team at Porchlight have created an environment of risk taking that has led to its 5-star status.

As for those 5-star ratings, they are a reflection of how the agency is responding to these changing times, which require ever-higher levels of accountability and measurable outcomes.

Porchlight is the only Western Mass. agency given such elite status in the most recent ranking, one of two in Massachusetts, and one of only about 200 across the country.

That benchmark is the result of what Chaffee calls the ‘triple aim’ — low cost, high quality, and patient satisfaction.

“We were able to attain that status with boots on the ground,” she said, attributing the accomplishment to solid teamwork. “We have a superior staff of nurses, home health aides, physical therapists, occupational therapists, social workers … all those people are out there creating the 5-star status we have through their encounters with the patients.

“Our goal is keep patients at home and families together,” she went on, adding that the agency’s tagline — and her life’s work — is enabling individuals to live “life as you know it.”

Shedding Light on the Subject

As she talked about that aforementioned rebranding initiative and the new name Porchlight, Chaffee said that, as one expect, there’s a story behind it.

It begins with the original name over the door, Lee VNA, which led many people to believe that the agency served only people in that community, which was not the case. The name was changed to Lee Regional VNA, but it still wasn’t clicking, said Chaffee.

To come up with something that did, she turned to the advertising and marketing agency Darby O’Brien, which had developed a niche in rebranding efforts. The firm eventually came up with ‘Porchlight,’ which resonated with Chaffee and her board chairman, who both conjured up images of front porches with lights blazing (for Chaffee, it was at her parents’ home in New Jersey) when they heard it.

But … there’s usually a ‘but’ in these cases, and there was here as well.

“When you change the name of a 100-year-old agency, there’s a lot of controversy, and we needed to overcome that,” Chaffee told BusinessWest, adding that help came from a board member, then in her 90s, who had served in that capacity for a half-century.

The new name was presented to her by O’Brien, Chaffee, and others, and the response helped dissipate that controversy.

“She told us that when her husband, a doctor, would leave the office, he would tell people, ‘if you need me to stop by on my way home, leave the light on,’” Chaffee recalled. “There couldn’t have been a better entrance for the name ‘Porchlight’ than that, and we were very excited about that response; the name caught on.”

Putting the new name and accompanying logo on signs, letterhead, and the website was far from the most challenging of assignments on Chaffee’s portfolio at her agency, but, like the others, it sheds needed light — pun intended — on those many qualities listed or implied by Toegel in his nomination. They include imagination, forward thinking, teamwork, and, perhaps most important, a willingness to listen and the will to act upon what she hears.

And Chaffee has honed these various careers through a nearly 40-year-long career in healthcare and healthcare administration that might not have happened (well, it probably would have happened anyway) had the market not been flooded with teachers back in the late ’70s, as she was graduating from high school, prompting her to look in another direction career-wise.

“I was talking with my parents,” she recalled. “I volunteered at the hospital as a candy striper, and my father said, ‘you love people, you love helping people … why don’t you think about going to nursing school, because you can do those things and also teach?’”

She thought about it, and then did it, at Skidmore College in New York. Her career in healthcare began in New York (she commuted from her parents’ home) at a pediatric tertiary-care unit, working with children with neurological impairments and kidney disorders. She and her husband would first settle in upstate New York and then relocate to Enfield, after which Chaffee took a job in the pediatric intensive-care unit at Hartford Hospital.

Her career would take a sharp turn, however, after the couple had two sets of twins in a 15-month span.

“That’s when I started my home-care life,” she explained, adding that, while working at Hartford Hospital, she “dabbled” in home care, taking care of a few children on ventilators. She enjoyed that work and, after having her two sets of twins, worked weekends as a home-care nurse, essentially launching a new career that would see her hold essentially every position in that healthcare realm.

Subsequent stops would take her to the Enfield Visiting Nurse Assoc.; Ander-Care Inc. in Springfield, a home-health agency; Special Care Home Health Services in Wethersfield, Conn.; Noble Visiting Nurse Assoc. in Westfield; UConn Medical Center, where she served as a staff nurse and assistant head nurse in the UConn Bone Marrow Transplant Unit; the Enfield Adult Day Center; and Masonicare in Wallingford, Conn., a nonprofit integrated health system, where she directed Masonicare at Home.

In 1999, she also launched her own venture (one that took her maiden name) — Vannucci Consultants, which started as a nursing consulting company that later expanded to include consulting to startup adult day centers and home-care agencies.

In 2009, she was asked to interview at Lee Regional VNA and was chosen as its next president. And with that hiring, the board, taking her vast skill set into account, decided to merge the VNA with a separate company, Berkshire Home Care, and have Chaffee lead both.

Progress Report

Chaffee arrived at LRVNA and Berkshire Home Care in December 2009, roughly six months later than CFO Pat Lamonte. Together, the two have led the organization through a continuous run of growth, innovation, and success — by a number of measures.

“She came from the hospitality industry, was a quick study, and a did a wonderful job of managing the finances,” Chaffee said of Lamonte, adding that one of the first assignments the two took on was implementing a new electronic medical record (EMR) system.

“When I arrived, the staff was using a particular electronic medical record, but they weren’t utilizing it the way they needed to,” she explained. “So I had to look at the operations and change everything that was happening so that things could be efficient and we could get on track financially.

“I went and viewed an electronic medical record called Home Care Home Base out west at a company called Residential Care,” she went on. “I said ‘wow, this is amazing; it gives everyone accountability, internally and externally,’ and so we adopted that system and did the implementation, which was as big change, because everyone’s role changed internally. But we needed to put those efficiencies in place to be sustainable as we are today.”

In many respects, the improvement of the EMR system, as well as the process for doing so — meaning everything from the due diligence to the adaptation of best practices to the quest for new efficiencies — goes a long way toward explaining why Porchlight is a 5-star facility.

The EMR improvements enable the facility to more effectively document information concerning the care of specific patients, she explained, and the process of making that change reflects the environment of innovation and risk taking that she has created.

And these qualities are necessary in this changing environment in home care, one where there is ever-more emphasis on outcomes and measuring them.

“There’s a culture change out there,” said Chaffee. “If someone had home care 20 years ago, they were used to ‘oh, you’re going to provide home care; someone’s going to be in my house for eight hours a day and take care of my mom while I’m at work?’

“It did happen like that 20 years ago if someone had complex medical needs and they were at home,” she went on. “That’s not the way it is anymore — that type of care is not delivered anymore; its been scaled back. Now, you go in, and you’re focusing on the problem you’re there to see that patient for — now, today.”

How agencies fare in those specific assignments is what the CMMS is measuring as it goes about the task of awarding stars.

As Chaffee showed BusinessWest Porchlight’s latest scorecard, if you will, she said scores shaded in light green (in the 60th percentile and higher) were good, and those in dark green (80th percentile and higher) were very good.

With five stars at the top of the card, one would expect lots of dark-green boxes, and there are, in such categories as ‘pain intervention,’ ‘improvement in pain,’ ‘timely initiation of care,’ ‘improvement in management of oral meds,’ and ‘diabetic foot care & education.’

When asked what makes all that green possible, and, in essence, what separates a 5-star operation from one that strives for the rating and falls short, she said there are many factors, many ingredients in the recipe for success.

“I believe it starts with your heart — you have to love what you do,” she explained. “And if you love what you do, it’s going to show from the top down; you all have to be invested in what you’re doing in your job.

“And it’s not just a job — it’s a career, it’s a lifestyle,” she went on. “To be a home-care nurse is a lifestyle, because you have to be invested in your patients. It’s not like you can go to your office at 4:30, click the light off, and it’s done. We’re a 24-hour business.”

Which brings her back to dinner with her husband and the phone calls that can — and often do — interrupt those meals.

And Chaffee is never sure who might be on the other end of that call.

“You might have a manager who wants to run a scenario by you — something they’ve never come across before,” she explained. “You may have a home-health aide you’ve established a long-term relationship with; I’ve had aides follow me from my other jobs into Massachusetts. They’ll call and say that their patient passed away, and they want to discuss how they’re feeling about that.

“I have an open-door policy — all my staff has my cell-phone number,” she went on. “Anybody can call me at any time; sometimes, they just want to check in, and that’s fine with me.”

Bright Future

It may not be an official measure of success in business, but the number of people who want to see what your operation has done, and take best practices from it, is certainly an important statistic — if anyone actually keeps a real number.

Chaffee said she doesn’t, but she acknowledged that many people in her business look to the Porchlight operation as a standard bearer in many respects. The consistent 5-star ratings will do that for a company.

Those who call and visit are essentially looking to know how that mark of excellence was achieved, how a team can be motivated to constantly raise the bar and then clear it, and how a company can excel with that triple aim.

Put another way, they want to know why neither Chaffee nor her husband minds it when he says, ‘who are we having dinner with tonight?’

George O’Brien can be reached at [email protected]

Features

Growth Opportunities

Aerial Mehler with ‘Snowy,’ her pet goat.

Aerial Mehler with ‘Snowy,’ her pet goat.

When Prospect Meadow Farm was conceived six years ago, the thinking was that working outdoors and with animals could have a significant therapeutic effect on those with autism or developmental disorders. “That’s something I believed in before this started, but I didn’t quite know how powerful it was,” Shawn Robinson noted, adding that he certainly knows now.

Aerial Mehler grew up on the western end of Long Island, just a short train ride from Manhattan. So, in most all respects, she considers herself a city girl.

Thus, when her family relocated to Western Mass. several years ago, her first reaction was that this region was, in all likelihood, too rural for her liking.

And when she was approached about working at Prospect Meadow Farm in Hatfield, a vocational-services program operated by Northampton-based ServiceNet, after becoming frustrated at a few other employment settings, she was more than a little dubious about the notion that she would soon warm to the place, vocationally and otherwise.

“I thought, ‘I’m from the city — I don’t do this stuff,’” she told BusinessWest, adding that today … well, she does do that stuff, or at least some of the many things that fall into the broad realm of agriculture and farm management.

In fact, she is the program assistant to the facility’s director, Shawn Robinson, and carries out a host of administrative duties ranging from sending out bills to the farm’s many customers, especially those who purchase its eggs and log-grown shiitake mushrooms, to drafting reports to the state, to maintaining the farm’s Facebook page.

“I call myself the on-call employee, because if something needs to be done, I do it, and it’s something different every day,” said Mehler, 29, who actually owns one of the goats now living at the farm, a spirited white female appropriately named ‘Snowy.’

“I’d say I’m a regular here, but that’s a setting on a washing machine,” she joked, expressing an opinion held (if not openly expressed) by most all those who work at the farm — men and women of all ages who are on the autism spectrum or have a developmental disability.

Indeed, there are no ‘regulars’ at Prospect Meadow, only individuals with various talents who, it was thought, could certainly benefit from working outdoors, around animals, and as part of a diverse workforce handling various assignments that, like Mehler’s, are different every day — and also make $11 an hour while doing so.

And six years later, that theory has been validated — and then some.

parsley

At top, farmhand Brittany Rawson tends to some of the parsley plants at Prospect Meadow Farm. Below, Shawn Robinson, director of the farm, with one of the resident llamas.

At top, farmhand Brittany Rawson tends to some of the parsley plants at Prospect Meadow Farm. Below, Shawn Robinson, director of the farm, with one of the resident llamas.

“When the facility was created in 2011, it was with the thinking that there would be a significant therapeutic effect to working outdoors and working with animals,” said Robinson. “That’s something I believed in before this started, but I didn’t quite know how powerful it was.

“One thing that we’ve seen is that people who were not successful in other work programs and had explosive behaviors, for example, would come here, and we just wouldn’t see those behaviors,” he went on. “And I have to credit a lot of it to the outdoors and the animals.”

Prospect Meadow is a multi-faceted operation with many moving parts. There are anywhere from 800 to 1,000 chickens on the property at any given time, and egg sales are a huge part of this business. Likewise, a shiitake-mushroom venture that started small and continues to grow provides those products to a host of area restaurants and stores.

There is also a landscaping component — crews will be sent out to handle a wide range of small residential and commercial jobs — as well as a catering operation managed out of the farmhouse. There are also plans in the works for both a feed store and a small café, separate operations that will provide employees with additional opportunities to interact with the public.

And, yes, the farm sells goats as well — to those, like Aerial, who want them as pets; to groups who need them for culinary offerings to be served at dinners and festivals; and to entrepreneurs who ‘employ’ them as “lawnmowers,” as Robinson called them.

But while Prospect Meadow might be gaining an identity from all of the above and especially the mushrooms, it is, at its core, a place of opportunity — employment-wise and personal-development-wise — for those who come here and don shirts with the farm’s logo, a rooster.

“We’re helping to increase these individuals’ skills and improve any sort of vocational deficiencies that may be identified, while also providing them with a real, paying job experience in a supportive environment,” Robinson explained, “with the hope that combining that support with that training could eventually lead to them being very successful in any career they pursue elsewhere.”

For this issue, BusinessWest visited Prospect Meadow to gain a full appreciation for the many aspects of this operation and the many ways it is cultivating growth, in every sense of that term.

An Idea Takes Root

When BusinessWest asked Robinson if he could pick up one of the chickens he was pointing out as he offered a tour of the farm and make it part of a picture, he replied with a confident “sure, no problem.”

The chickens, however, were not going along with the program.

Indeed, try as he might — and he tried several times — Robinson could not get both hands around any of these fast-moving fowl, and both hands are needed. So he suggested that the resident llamas might prove to be more willing subjects for a photo shoot.

Farm director Shawn Robinson (second from left) with, from left, farmhands Ana Tyson, Vicki Taft, and Justin Cabral.

Farm director Shawn Robinson (second from left) with, from left, farmhands Ana Tyson, Vicki Taft, and Justin Cabral.

Only, they weren’t. They were rather shy and kept retreating to their wooden home or the shaded area behind it; only bribery, in the form of a late-morning snack, seemed to help. Their recalcitrance gave Robinson an opportunity to shed some light on their presence at the farm (in some respects, they are where this story begins) and one of their primary assignments — protecting the chickens who live in the same general area on the 11-acre property.

“They use their legs to really fight, and other animals know that, and even their scent keeps some predators away … but they’ll go after other animals, too,” said Robinson, noting that, while llamas are certainly not indigenous to Hatfield, many chicken-loving animals that are, including coyotes, bobcats, and even the occasional bear, seem to know instinctively that messing with a llama is not a good career move.

But these long-legged animals have, as noted, another, far more important role at Prospect Meadow, that of being therapy of sorts for those who come to work there, and this takes Robinson back before the start of this decade and the genesis of Prospect Meadow.

A ServiceNet-operated residential program in Williamsburg for individuals with psychiatric issues was gifted some llamas, he explained, adding that the animals were having a recognizably positive impact on the residents, information that made its way back to ServiceNet director Sue Stubbs.

She was already aware of highly successful farm operations at the former Northampton State Hospital and other similar facilities, he said, and this knowledge, coupled with entreaties from the state for the development of more innovative vocational-services programs, spurred discussions about perhaps establishing such an operation.

However, the original vision was for a residential program for individuals with chronic mental illness, he continued, adding that Prospect Meadow eventually evolved into what it is today, a vocational program with 40 to 45 people working on the property on a any given day.

As for Robinson, he had no experience in the sector known as agribusiness, but that didn’t stop him from seeking out this career opportunity — or from thinking he had what it would really take to succeed in the role of director.

“I live in Hatfield and know lots of farmers, but certainly wasn’t an expert in that area,” he told BusinessWest. “But I was an expert in developing things and building things, so I was pretty confident that I could come up with a vision and develop this into something with the support of the ServiceNet leadership.”

And he was right; he’s built Prospect Meadow into that unique vocational-services program the state desired.

Individuals are referred to the program through the Mass. Department of Developmental Services (DDS) or through a school’s special-education department, and they often arrive after working in other settings.

Most of the farmhands are between the ages of 18 and 35, but there are some who are much older, and one individual recently retired after turning 65. They come from across Western Mass., but most live in Franklin and Hampshire counties.

Revenue to maintain the farm and its various facilities and pay some of the employees is generated in a number of ways, including the sale of eggs, mushrooms, and other products; the catering and landscaping services; and through community-supported agriculture (CSA) shares sold to area residents who, through those contributions, not only support the farm and its work, but fill their table with fresh produce.

Robinson said the farm operation takes on added significance today not only because it provides a different and in many ways better employment opportunity for those with various developmental disabilities, but because such opportunities are becoming increasingly harder to find.

Indeed, he said piecework job opportunities in area factories are fewer in number, and for a variety of reasons. And while some employers actively hire individuals with developmental disabilities, there is a recognized need for more landing spots.

Not a Garden-variety Business

Still, as noted, Prospect Meadow isn’t merely another a place of employment for those who come here. Because it is agribusiness, it provides opportunities daily that fall more in the category of ‘therapy’ than ‘work,’ although they are obviously both.

And this brought Robinson back to the subject of the animals, which are not exactly a profit center (with the exception of the chickens and their eggs), but provide payback of a far different kind.

“We keep the animals, even at a little bit of a loss, because they are able to make the farmhands more impactful in their other work,” he explained. “Having that 20 minutes to feed a goat in the morning or care for a rabbit makes them more focused when they’re dealing with the shiitake mushrooms or working in the garden.”

Indeed, the farmhands, when asked about what they enjoyed most about coming to work every day, typically started with the animals.

But they also spoke of the importance of the bigger picture, meaning being able to earn a better paycheck, learn a number of different skills, do something different every day, and work alongside others.

It was Justin Cabral, an energetic, extremely candid 26-year-old from Deerfield, who probably best summed up the many types of opportunities that the farm provides to individuals like him.

“I really love this job; it’s a real blessing,” he told BusinessWest, before going into some detail about all that he meant by that. And he started with some very practical matters.

“Before I came here, I was doing piecework at a different place,” he noted. “The pay wasn’t very good at all; I decided to leave and come here.”

We’re helping to increase these individuals’ skills … while also providing them with a real, paying job experience in a supportive environment.”

But then, he moved on to the many other elements in this equation — everything from gaining confidence from taking on various job assignments (including work to drill holes in logs with power tools) to learning how to work in teams, to overcoming fears, such as those involving animals.

“I drill holes in the shiitake logs, and I’ve become really good at it,” said Cabral, now in his second year at the farm. “And I used to be afraid of the chickens and the rabbits, and a lot of the animals here, but not anymore.

“I like everything … I like the egg collections, I like working out in the fields, I like feeding the animals, I like hanging out with my friends, and a lot more,” he said in conclusion. “It’s a great job, and there’s something here for everybody.”

Those sentiments were echoed by the many others we spoke with, and through their comments it became clear that Prospect Meadow provides much more than jobs.

Indeed, Robinson said the experience gained at the farm can open the doors for people in a variety of other settings, including other area farms, where individuals would work independent of state support.

Meanwhile, there are career paths at Prospect Meadow itself, he noted, adding that one can move — and some have — from farmhand to senior farmhand to ‘job coach,’ a level where the state is providing no funding for the individual, who has moved into what amounts to, as the name implies, a coaching position.

Scott Kingsley, 36, is a candidate for that job title, which would bring with it a host of new responsibilities, a pay increase, and benefits such as health insurance. He is currently working to help open the feed store and will work closely with those assigned to that operation.

“I like working with the animals, but I also like doing all kinds of different things,” said Kingsley, clutching the walkie-talkie that also comes with senior-farmhand status. “I guess what I like most is working with other people and helping them make money.”

Experts in Their Field

As he wrapped up his interview with BusinessWest, Cabral turned to Robinson, who asked him if he wanted to go back to his duties at the shiitake logs or hang in and listen to others as they offered comments.

“I’m not getting paid to sit here and talk,” he said with a voice that blended sarcasm and seriousness in equal doses. “I’ve got to go back to work.”

And he did just that, as the others would when it was their turn.

Most of them come here for four or five days a week, in all kinds of weather and at all times of year (this is a farm, after all). But none of them would prefer to be called a regular.

That term, as Mehler so eloquently noted, should be reserved for one of the buttons on a washing machine.

Here, there are only individual farmhands who together comprise a hard-working team that makes this farm a well-run business where there are growth opportunities — of every breed and variety.

And a place that can almost prompt Mehler to say she was a city girl.

George O’Brien can be reached at [email protected]

Community Spotlight Features

Community Spotlight

By Alta J. Stark

Colleen Henry says Lee has always had a great location, but as a community, it has also been very innovative.

Colleen Henry says Lee has always had a great location, but as a community, it has also been very innovative.

Ask a Lee business leader or owner what the key to their success is, and you’ll hear one resounding answer: “location, location, location.”

Lee’s prime location at Massachusetts Turnpike exit 2 has afforded the town some of the best economic opportunities in Berkshire County. “It’s ideal in that regard,” said Jonathan Butler, the president and CEO of 1Berkshire.

“Lee has always had a solid amount of traffic through its downtown because of its proximity to the Pike, and having Route 20 run right through its downtown, but the community doesn’t rest on location alone,” he told BusinessWest. “They’ve done a lot of work to make the town a destination, not just a spot people pass through.”

The community has undergone quite an impressive downtown revitalization over the past decade, following a series of economic transitions in the ’80s and ’90s, as large employers, including a series of paper mills, closed. The most recent such closure was Schweitzer-Mauduit International in 2008, which led to the loss of several hundred jobs in the community. Butler says the town got back on its feet by “forging a partnership between its town government and its community development corporation. They did a lot of good work in the 2000s, focusing on redevelopment projects of a few key downtown properties. They also did a big facelift for the downtown, making it look much more inviting for all the traffic that comes through.”

“People have worked really hard to make Lee beautiful and livable,” said Colleen Henry, executive director of the Lee Chamber of Commerce. “We’re very innovative in Lee, and always have been.”

In fact, town founders were so savvy, they redirected the location of the Housatonic River. Lee was founded in the 1700s when the river flowed down the town’s current Main Street. Henry says the area flooded often because it was on a downhill, so the river was redirected to expand to the riverbank and enable downtown to flourish.

Today, there’s a lot of diversity to Lee’s economy, including high-quality manufacturing jobs, farms, quality eateries and resorts, eclectic stores, coffee shops, and iconic retailers.

This mix has created an intriguing business story, one that is continuously adding new chapters. For this, the latest installment of its Community Spotlight series, BusinessWest turns some of those pages.

What’s in Store

The largest employer in Lee is the Lee Premium Outlets, which, during the tourist season, employs about 750 people in its 60 outlet stores. Carolyn Edwards, general manager of the complex, said the facility recognizes the important role it plays in driving the local economy.

“We tend to advertise out of market to draw tourists and shoppers to the region. Our customer base is driven by cultural attractions such as Tanglewood, Jacob’s Pillow, and Shakespeare & Company,” said Edwards. “But once they’re here, they make a day, sometimes a week of it, and we’re always giving recommendations for ‘what’s a great restaurant to eat at?’ or ‘can you recommend a great hotel to stay at tonight?’ If it’s a rainy day, they ask, ‘what can I do with the kids?’

“We try to stay in tune with what’s going on in the community,” she went on. “And I think it’s a good relationship where we offer something for folks who are here, and then we’re driving business elsewhere as well.”

Edwards said the outlets average about 2 million visitors a year, with shoppers coming from local markets, as well as regional and international locations.

Lee Premium Outlets has become a destination within a destination community.

Lee Premium Outlets has become a destination within a destination community.

“I love meeting the customers,” she said. “I’m always amazed at people who show up from far and away. In the summer, we have a lot of foreign camp counselors who come here to ramp up their wardrobes before going back to the UK, France, and Spain. It’s fun to see them buy things that they’re excited to bring back and show their families. We always look forward to their return.”

Edwards said they come for brand names like Michael Kors, Coach, and Calvin Klein, and they return each year to see what’s new. “We always want to deliver a new experience when someone comes. We’re different from maybe your local mall in that respect because we’re kind of a destination. Shoppers look forward to coming, they plan on coming, and when they do, that’s always the first question: ‘what’s new?’”

Down the road a piece is the headquarters and distribution center of another iconic retailer, Country Curtains. Colleen Henry said its annual sale at the Rink is a big draw. “When they have their sales, they put up a sign. People stop their cars and get out. Once they do that, and walk around Lee and see all that we have to offer, then we all benefit.”

Trade, transportation, and utilities lead the list of employment by industry in Lee, followed by leisure and hospitality, and education and health services. Manufacturing is number four on the list, and while many of the paper mills have closed, the sector is still holding strong, making up more than 7% of the workforce in the Berkshires, and representing some of the highest wages in the region. In Lee, in particular, there are three high-tech companies along the Route 102 corridor that are providing some of the highest wages in the region.

Onyx Specialty Papers is the town’s third-largest employer with more than 150 employees. Butler said it’s a remnant of some of the larger mill closings in the 2000s that was bought by local shareholders with a vision. “It’s now locally run and owned, and they’ve innovated their technology to produce very unique, technically exacting papers. Their products are distributed across the globe.”

Down the road there’s Berkshire Sterile Manufacturing, a manufacturer to the pharmaceutical industry, a relatively new employer that found its way to Lee with the help of a strong regional partnership.

“We not only helped them find space, we also worked with our local community college to do some specific training for their workforce needs,” said Butler.

SEE: Lee at a glance

Year Incorporated: 1777
Population: 5,878
Area: 27 square miles
County: Berkshire
Residential Tax Rate: $14.72
Commercial Tax Rate: $14.72
Median Household Income: $58,790
Median Family Income: $71,452
Type of government: Representative Town Meeting
Largest employers: Lee Premium Outlets; Country Curtains; Onyx Specialty Papers; the Village at Laurel Lake; Oak ‘n Spruce Resort; Big Y
* Latest information available

A third high-end employer providing quality jobs is Boyd Technologies, another company that’s been successful in transitioning from one generation of ownership to the next. Butler said he’s encouraged by these companies because “they’re doing a great job of innovating and diversifying what they’re doing. The economy’s evolving, and they’re evolving with it.”

Henry said she’s working to bring in more high-tech companies. “We have the space for it; we have more open land than a few others of the towns in the Berkshires, so we have the room to grow and expand.”

Henry is also excited by a huge project that’s been on the horizon for several years now, the redevelopment of the Eagle Mill. It’s one of those old Schweitzer-Mauduit mills off North Main Street that has been closed for several years.

Renaissance Mill LLC is working to transform the space into a mix of different economic uses that could help expand downtown offerings, adding everything from lodging to additional eateries and attractions.

“Projects like the Eagle Mill give Lee the opportunity to continue to become a bigger and bigger part of the Berkshire visitor economy, and it’s also a space that eventually will be able to attract next-generation families with a variety of different affordable-housing options,” said Butler. “Presently, Lee boasts relatively reasonable real-estate prices from both the rental and buyer’s market perspective. Adding additional affordable housing will position the town to be very competitive.”

Character Building

Of course, the heart and soul of the town is its quintessential New England charm. Lee has maintained its small-town character through decades of growth and change.

“That’s what we’re all about, and what we would like to be known for even more,” said Henry. “We benefit from the location because we’re at the entrance to a great tourist destination, but we also benefit from the location because it’s beautiful on its own.”

Butler agreed, noting that “Lee is one of those Berkshire communities that’s really bounced back in the past 15 years in terms of its downtown being filled up with great coffee shops, cool bars and restaurants, and an interesting mix of quality stores. It really has a destination feel to it for visitors to the Berkshires, but it’s also the type of downtown that’s really prominent for residents who live in the community.”

Joe’s Diner has been serving the community for more than 60 years, literally and figuratively. Customers far and wide know the diner as the backdrop of one of Norman Rockwell’s most well-known works, “The Runaway,” featuring a state trooper and a young boy sitting on stools in the diner.

The Sept. 20, 1958 Saturday Evening Post cover hangs proudly in the diner, next to a photo of the neighbors Rockwell recruited to model for him, state trooper Richard Clemens and Eddie Locke. Longtime staffers are used to the attention, and don’t miss a beat filling coffee cups while they help make memories for visitors.

Lee is also home to “the best courtroom in the county,” where its most famous case was that of Arlo Guthrie, whose day in court is remembered in the lyrics to his famous war-protest song, “Alice’s Restaurant.”

But there are other hidden gems that Henry invites people to discover, like the Animagic Museum on Main Street, where visitors can learn about the many local animators who made movie magic in films such as 2001: A Space Odyssey, The Matrix, and The Lord of the Rings. One of the town’s quirkiest claims to fame is on property that was once the Highfield Farm. “Monument to a Cow” is a marble statue of a cow named Highfield Colantha Mooie, who in her 18 years produced 205,928 pounds of milk.

Henry says it’s the diversity of business and industry that drives Lee’s economy.

“You can get everything you need in Lee. You don’t have to go somewhere else,” she said. “And you can buy from people who you know, people you see in church and in the grocery store and at basketball games. Supporting the community is really important, and people really do that in Lee. Residents understand that supporting the local economy is really important to our survival.”

Edwards said Lee is unique because of its thriving downtown.

“It’s alive, and it’s beautiful. You turn onto Main Street and see flowers everywhere,” she said. “It’s well-kept, and there are locally owned businesses there and restaurants that are very unique and not necessarily chain restaurants, so there is the best of both worlds in Lee.”

On Location

Henry says she’s proud to be part of Lee’s success story and recognizes it’s just part of the bigger Berkshire picture.

“We’re a work in progress, part of a bigger whole that’s more than just individual town thinking,” she told BusinessWest. “We’re tied into this together in a lot of ways.”

Butler agreed, and said the region has a good handle on the future. “We know what the challenges are, and we have a growing understanding of where the opportunities are,” he explained. “Lee is a great microcosm of the Berkshires in that it went through the same economic transitions that the majority of our communities went through in the ’70s into the ’90s and early 2000s, but Lee bounced back.

“It’s found its place in the visitor economy,” he went on. “It’s found its place in having employers that are evolving and doing cutting-edge things, and it’s attracting families. It’s a really great example of the potential for all our Berkshire communities.”

Insurance Sections

Risk and Reward

The Encharter management team

The Encharter management team, from left: Trish Vassallo, personal lines director; Beth Pearson, commercial lines director; Tracey Benison, president; and Sue Henry, vice president of finance and administration.

Tracey Benison, president of Encharter Insurance in Amherst, says she deals in what some people may consider a dry topic, or ‘white noise.’ But to her and her team, it’s actually a vibrant, highly personalized process of helping people recognize the risks in their home and work lives, reduce those exposures, and make sure they’re well-covered when the unthinkable happens.

Trish Vassallo says there’s a certain gratification in matching insurance clients to the right coverage, especially when the worst — anything from a destructive hurricane to a violent car crash — happens.

“The best thing we can tell them is, ‘you’re covered for that,’” said Vassallo, personal lines director at Encharter Insurance in Amherst, and a 25-year veteran with the agency. But getting to that point takes time and communication, because each client is different.

“It’s really important to talk to the customer and understand what risks might be hidden, what they might be unaware of,” she told BusinessWest. “They may say, ‘I don’t drive for work, but I drop the kids off on the way to work, and do the same for my neighbors.’ That opens the door to further questioning, and we make sure they have the right coverage.”

Tracey Benison, who came on board as Encharter’s president two years ago, agreed, noting that the firm’s customers range from individuals with $500 policies to business owners whose premiums reach eight digits. “Basically, everyone who walks through the door has unique exposures we need to address. So we learn what’s unique about them and make sure they’re absolutely covered. A lot of people underestimate what their insurance needs are, and underestimate the need to get guidance from an experienced adviser. A lot of people are focused on prices and don’t purchase the right coverages.”

She said real-life examples are plentiful, including one individual she knows who had $20,000 in liability coverage on his auto insurance, and hit a pedestrian in a crosswalk; the victim racked up $350,000 in medical care.

“People say, ‘give me the best price,’ but they’re being penny wise and pound foolish,” Benison added. “And it’s not just the financial impact, but the stress. We want people to understand what their exposures are and what the best products are for it, and have them make a decision from there.”

The agency, formerly known as Blair, Cutting & Smith, traces its roots in Amherst back to 1879. In 1999, the firm was purchased by Plymouth Rock Assurance Corp. and changed its name to Encharter.

“But we remain independent, and we write as independent agents, but we work under the guise of Plymouth Rock, and we represent multiple carriers,” Vassallo said. “We don’t feed clients specific companies, but we look for the best product at the best price.”

Benison noted that many of Encharter’s 25 employees have been with the agency for many years, but plenty of new blood has come on board, including eight hires in the past year alone.

“It’s a growing office, and we want to keep growing,” she said, noting that 17 team members are licensed insurance agents. “That’s the majority of our staff, and to me, that’s a big part of what we do. When people walk through the door, anyone can help them with their insurance needs.”

What’s the Risk?

Encharter has long been a multi-pronged agency, offering a raft of products in both personal and commercial lines. On the personal side, customers cover everything from home and condo insurance to life insurance; from auto coverage to boats, motorcycles, even golf carts.

“We’re partnered with more than 50 carriers, which allows our customers to have access to a broad range of choices,” said Beth Pearson, commercial lines director.

But insurance isn’t just about making sure risk exposures are covered; the process begins with lessening those exposures to begin with, a process known as risk avoidance. “Insurance should be the last stop in the process,” Benison noted.

“One of the great things we do is educate people on exposures they might not be aware of,” Pearson added, noting, for example, that many commercial clients don’t comprehend the scope of today’s cyberthreats and the possibility of data breaches.

Tracey Benison

Tracey Benison says people who shop online for insurance, focusing only on price, are missing out on the personalized advice that could save them major headaches later.

“That’s a very interesting phenomenon in the marketplace. Cybercrime and ransomware and stealing data are becoming more sophisticated, and our client base does not necessarily know how to protect their business from these cybercriminals and hackers. In the fall, we offer a cyber presentation in conjunction with the chamber of commerce because people don’t always understand what’s involved in cyber risk and ransomware.”

As for insuring personal property, everyone is different, Benison said. “You can put two identical homes side by side, but the risk for each of them is different. It could be because someone is working from home, or it could be a piece of jewelry or an antique. That’s why purchasing insurance online is a problem. There isn’t someone going to the next stage, giving them advice on exposure. Instead, it’s ‘get the minimum possible, get the sale, and move on.’

“Commercial insurance is the same,” she went on. “You could have two electricians side by side, but one does commercial work and one does residential, or one has employees, and one doesn’t. You have to look at what they do, where they do it, and how they do it, and help them find ways to protect themselves and their assets.”

That said, Pearson noted, it’s gratifying to become a trusted adviser to someone taking a risk and starting a business. “We see a lot of new business owners, people starting a contracting business, a day care, a restaurant, and we have the opportunity to help all those folks open doors and help them as their business grows. We become their partner for a long period of time.”

Clearly, matching a client with an insurance product isn’t just a numbers game at Encharter.

“Insurance is a contract — very specialized, hard to read, and a lot to understand, and customers need to have it interpreted for them,” Benison said. “You can buy a policy from X and a policy from Y, and they cover very different things. People sometimes don’t spend the amount of time they need to really know what’s being covered or not.”

With an eye on further growth, Benison has also led a push to forge affinity agreements with area educational institutions, banks, credit unions, and nonprofits.

“Essentially, we find groups of people with a need for insurance and deliver that,” she said. “We’re finding a lot of employers aren’t addressing the insurance needs of their employees. So that’s an easy way for us to grow our business as well as meet a need on their behalf.”

Meanwhile, Encharter has also ramped up its continuing-education efforts for employees. “A lot of agencies won’t pay for that, but we do encourage and support it,” she told BusinessWest. “I want people continuously learning. Ten years ago, cyber wasn’t even an issue. Drones — that’s a new thing. And driverless cars will be the next thing we’re talking about. The exposures are forever changing, and we need to be on top of it.”

Community Ties

It’s not surprising that an agency whose hometown roots go back 138 years makes a priority of community involvement. Encharter does so through support of organizations like the Boys and Girls Clubs of Amherst and Springfield, Hitchcock Center in Amherst, Family Outreach of Amherst, and the Amherst Block Party. It will sponsor an Amherst Survival Center event this fall, and will be the lead sponsor on the 2017 Festival of Trees in Springfield. And a couple of weeks ago, at a new-teacher orientation at a local middle school, agency employees handed out backpacks filled with coffee cups, Dunkin’ Donuts cards, pencils, and other items to welcome the educators.

Some of those efforts are management decisions, but the agency also boasts an employee-run committee that meets once a month and targets organizations to support with fund-raisers like dress-down days; Plymouth Rock matches the donations.

“We’ve sponsored swimming lessons for students, the MSCPA, the Survival Center, and this month, Berkshire Children and Families,” Vassallo said. “They’re empowered to come up with that list for the whole year, not the corporation or management.”

Encharter traces its roots in Amherst back to 1879.

Encharter traces its roots in Amherst back to 1879.

The company also tries to tie its community offerings back into its core business; a good example is Distractology, a week-long program created by Arbella Insurance. “We’re bringing it to Amherst High School — essentially, they will be training high-school seniors on defensive driving for a whole week.”

It’s one way to stress that concept of risk avoidance in an era when 25% of all car accidents involve a smartphone, Benison said. “I drive around, and I see a lot of accidents, and I have to think it’s highly likely that some of them are because someone was looking at their phone — and it’s avoidable.”

Encharter will also be offering educational seminars in the community on risk-exposure topics, she said. “We’ll try to find a way to make it interesting. Most people think of insurance like white noise. We want to provide information in a way that resonates, is meaningful, and prompts people to take action.”

It’s the kind of material the firm already shares on its blog, another way it continually reaches out into the community to help people make the kind of changes that will make insurance claims less likely. “There’s a lot of good information in there, as simple as changing the batteries in the smoke detector, or clearing snow from the gutters and off the roof. Hurricane season can be a scary time as well; we want people to be out in front of it, so they understand what they should be doing now.”

Pearson was quick to add that making connections extends to the Encharter team itself, which enjoys many employee-appreciation programs throughout the year for going above and beyond in their work.

“There are a lot of benefits of working here at Encharter,” she said. “I’ve had the opportunity to work at several other agencies, and Encharter is not only very generous, but thinks more about driving business toward the future, not just resting on its laurels.”

Such efforts will certainly help ensure its continued success in the town it has called home for almost 150 years.

Joseph Bednar can be reached at [email protected]

DBA Certificates Departments

The following business certificates and trade names were issued or renewed during the month of August 2017.

AMHERST

Catch My Thrift
11 East Pleasant St.
Robert Chesnut

Red Door Salon
55 South Pleasant St.
Kirsten Barnes

Sachem Capital
264 Harkness Road
Sachem Capital Corp.

SweetSpotWake.com
747 South East St.
Jed Rovhana

CHICOPEE

Curb Appeal Landscaping
48 Borys Circle
Matthew Galaska, Kimberlee Galaska, Raymond Galaska

Jasper and Nick
52 Ellsbree St.
Debra Lucia

Riera Construction
30 Nassau St.
Lazaro Riera

EASTHAMPTON

DWE Landscaping
521 East St.
Donald Eggleston, Veronica Frantz

Pono Mai Therapeutic Massage
11 Duda Dr.
Melissa Pandina

EAST LONGMEADOW

Carlson Roofing Co.
176 Porter Road
Robert Carlson

National Camping Travelers
9 Somerset St.
David Fant

Martin Roofing
85 Lee St.
Robert Martin

Redstone Marketing & Design
12 Colony Dr.
Joseph Rosa

HOLYOKE

Button It
540 County Road
Terry Paquin

Burnt Offering Design
22 Linden St.
Mark Chilton

Fruity Bubble
50 Holyoke St.
Kelvin Zheng

The Kick It Club
426 Maple St.
Yaritza Rivera

King Mart
494 Westfield Road
Sanjay Patel, Krishnakant Swadia

Spirit Halloween Superstores, LLC
50 Holyoke St.
Spirit Halloween Superstores, LLC

LUDLOW

Dave’s Soda and Pet Food City
433 Center St.
Dave’s Retail Trust

John C. Marcus Contractors
123 Shawnigan Dr.
John Marcus

Morais Landscaping
222 Cady St.
Danny Morais

Silver Brook Farms
67 Jackie Dr.
Thomas Cislak

A Touch of Heaven at Spa West
326 West Ave.
Tanya Martinez

NORTHAMPTON

Astute Tutoring and Education Services
9½ Market St.
Christian Covert, Aaron Covert

Computer First Aid
209 Main St., Apt. 2A
Cian Dowling

Faith Sullivan, M.Div.
71 King St.
Faith Sullivan

Highview of Northampton
222 River Road
Robert Petroff

Local Forager Brokerage
245 Main St., Unit 207
Pamela Ferrechio

Mill River Music and Guitars
16 Armory St.
Jon Aronstein

Mineral Hills Winery
592 Sylvester Road
Susan Godard

Northampton Psychotherapy
8 Crafts Ave.
Nicholas Boutros

PALMER

Joshua M. Gibbs Electrician
3041 South Main St.
Joshua Gibbs

Noble Stoneworks
124 St. John St.
Jonathan Bechard

SOUTHWICK

Lakewood Village, LLC
160 Point Grove Road
Mary Thayer

Sunny’s Convenience
801 College Highway
Synil Patel

SPRINGFIELD

A 2 Z Towing and Roadside Assistance
110 Old Lane Road
Branden Stanek

Andre’s Fitness Training
151 Merrimac Ave.
Andre Webley

Angie’s Fashion
34 Maryland St.
Luna Ruben

Brian’s Carpet and Upholstery
154 Brittany Road
Brian Stasiak

BTC Home Improvement
224 Pearl St.
Glenn LaBier

Calvin Auto Repairing
170 Massachusetts Ave.
Calvin Fearing

Catering by Meital
979 Dickinson St.
Meital Aloush

Dollar General Store #190
1070 St. James Ave.
DG Retail, LLC

Dollar General Store #191
786 Boston Road
DG Retail, LLC

Eco Friendly Cleaners
436 Boston Road
Arksone Anachack

Elite Security Service
22 Winnipeg St.
Troy Gebo

Elorac & Enaid
51A Trafton Road
Anthony Frogameni

EWB Lawncare & Snow Removal
30 Gatewood Road
Ernest Buffaloe

The Flower Box
596 Carew St.
Brian Grisel

J & J Barbershop
165½ White St.
Javier Nunez

Jad Mourad
66 Newton Road
Jad Mourad

Juvrena, LLC
139 Switzer Ave.
Yecenia Guzman

Marcel Smith
31 Westford Ave.
Marcel Smith

Masters Beauty Salon
24 Island Pond Road
Janet Disco

Miya’s Mixes
39 Kirk Dr.
Glynis Phillips

My House of Temptations
57 Haskin St.
Tamika McKenzie

Pacos Detailing
17 Arthur Picard Circle
Francisco Cancinos

Polish Me Pretty
34½ Oak St.
Eddie Santiago

Pressure Washing USA
1242 Main St.
Service Jobs Inc.

Property Maintenance
122 Temby St.
Daniel Rivera

Sara, LLC
603 Wilbraham Road
Zahoor Haq

Shades of Jade
6 Berkshire St.
Fanta Simmons

Suzana Decoration
103 Rhinebeck Ave.
Maria Machado

Triptic Star
298 Allen Park Road
Michelle Barbaby

Velopez Cleaning Services
23 Wareham St.
Jose Velez

Vibra Hospital of Western Massachusetts
400 State St.
Vibra Hospital of Western Massachusetts

WARE

Century 21
109 West St.
James D’Amico

Maple Leaf Mowing and Landscaping
11 Smith Ave.
Andrew Egan

WEST SPRINGFIELD

Auntie Cathie’s Kitchen
217 Elm St.
Catherine Albrecht

Basic Packaging Supply
136 Wayside Ave.
James Pollard

Fathers & Sons Volvo Cars
989 Memorial Ave.
Damon Cartelli

Kia M. Brokos, L.M.T.
425 Union St.
Kia Brokos

Noel’s Damce & Gymnastics
87 Norman St.
Louise Noel

Riverdale Dental
1073 Riverdale St.
Vijay Gaddam

Royalty
51 Park Ave.
Khalis Kasimov

Wendy’s
644 Riverdale St.
Parikh Amish

Wiggles & Giggles Day Care
112 Orchardview St.
Kristen Montville

WILBRAHAM

Callahan’s Camp for Canines, LLC
2 River Road
Meryl Callahan

Frank’s Lawn Care
14 Iroquois Lane
Frank Kochanowski

Wilbraham Nail Spa
2133 Boston Road, Unit 4
Anderson Tai

Daily News

SPRINGFIELD — Junior Achievement of Western Massachusetts announced that it received a $10,000 grant from the United Bank Foundation to bring financial-literacy programs to students in East Longmeadow, Westfield, West Springfield, and Springfield. The programs will teach students concepts related to budgeting, saving, and money management with the intent of promoting the development of good financial habits. The partnership includes the involvement of volunteers from United Bank to help deliver the programs to students.

“Giving young people an understanding of how to work with money responsibly is a top priority for Junior Achievement because it’s not just important to the well-being of the individual, but to their families and our community as a whole,” said Jennifer Connolly, President of JA of Western Massachusetts. “We’re thankful to United Bank for providing the resources necessary for this partnership to help our young people grow up to be successful adults.”

Added Dena Hall, regional president, chief marketing officer, and president of the United Bank Foundation Massachusetts, “in order to ensure financial literacy begins at a young age and our students are prepared for a life after graduation, it takes strong public and private partnerships like the one United Bank and JA of Western Massachusetts are announcing today. Not only are we making a meaningful financial investment in JA’s programs, but we are also delivering a team of hardworking United Bank employees who are eager to volunteer their time to make a real difference in the lives of so many young people who will be able to take advantage of a comprehensive economic education and financial literacy, free of charge.”

Daily News

SPRINGFIELD — American International College (AIC) will offer Evenings at AIC for undergraduate students who want to begin their studies or complete a bachelor’s degree.

Evenings at AIC is designed with flexibility and affordability in mind. Traditional, hybrid, and online courses are available through AIC’s School of Business, Arts and Sciences in the following areas: accounting (BSBA), general business (BSBA), healthcare management (BSBA), liberal arts (BA), social sciences (BA), as well as an associate’s degree in arts.

Students participating in Evenings at AIC will have the same resources available to them as day students, including faculty, the Saremi Center for Career Development, the James J. Shea Sr. Memorial Library, AIC’s tutorial services, and the Writing Center. In addition, matriculating students can obtain academic credits for prior work including professional, military, and other relevant experience.

According to Jennifer Barry, director of Adult Education and Degree Completion Programs, “in today’s world, one size does not fit all when it comes to education. The typical four-year route to a college degree is not an option for everyone. We understand there may have been circumstances that prevented people from earning their degree. We envision Evenings at AIC as an opportunity for those individuals who followed a different path to find a road that works for them to successfully obtain a college degree. Students who enroll in Evenings at AIC will receive personalized support to ensure their student experience is unique and tailored to incorporate the learning they have acquired both inside and outside the classroom.”

More information is available online at www.aic.edu/evenings, by e-mail at [email protected], or by calling (413) 205-3700.

Daily News

EASTHAMPTON — Hogan Technology, a provider of unified communications, announced that the company is certified to provide cybersecurity solutions to SMBs (small to mid-sized businesses) to protect them from the barrage of cyberattacks that occur every day.

Cybercrimes are a serious threat, and most businesses cannot afford to become the victim of malware, ransomware, phishing, password attacks, denial-of-service attacks, or malvertising of any sort for a prolonged period of time, said Sean Hogan, president of Hogan Technology. Recent advancements in preventive technology have helped SMBs safeguard themselves from unnecessary attacks, network vulnerabilities, and company downtime that can often result from such disruptions.

Hogan Technology invests heavily in its staff of IT professionals to ensure that everyone is well-trained, certified, and fully equipped to protect customers from cyberattacks. “It’s incredibly important to continually invest in our people,” Hogan said. “When we invest in our technicians’ technical abilities, we are investing in our customers’ safety. This is why we’re constantly watching the technological horizon and educating our team so that, when our customers need help, they are working with a world-class expert, not just some person who dabbles in IT.”

Most business owners are more focused on conducting revenue-generating activities than assessing potential IT vulnerabilities, Hogan added. This is why many SMBs have opted to outsource their IT to an external managed IT services provider; they don’t have the time, expertise, or inclination to become an expert in these facets of business. By partnering with a trusted IT advisor, whose sole mission is to remain one step ahead of hackers, SMBs can remain focused on their top priorities and continue to grow their organizations to new heights.

“The security landscape is constantly changing in order to stay up with the latest global attacks,” Hogan said. “Since education, research, and development has been a cornerstone of Hogan Technology, the company is able to stay a step ahead and provide the right guidance to customers to properly secure their networks now and into the future.”

Daily News

BOSTON — The state’s total unemployment rate remained at 4.3% in July, the Executive Office of Labor and Workforce Development announced. The preliminary job estimates from the Bureau of Labor Statistics indicate Massachusetts lost 200 jobs in July. Over the month, the private sector added 1,500 jobs as gains occurred in construction, financial activities, education and health services, and manufacturing. The June estimate was revised to a gain of 10,900 jobs.

From July 2016 to July 2017, BLS estimates Massachusetts has added 45,200 jobs. The July state unemployment rate is the same as the national rate of 4.3% reported by the Bureau of Labor Statistics. The last time this occurred was April 2008, when the unemployment rate was 5.0%.

“Although the unemployment rate remains low, we continue to see persistent gaps between the skill sets of available workers and the qualifications needed for in-demand jobs. Our workforce-development agencies remain committed to closing that skills gap and helping the chronically unemployed receive the training they need to access a successful career in Massachusetts,” Labor and Workforce Development Secretary Rosalin Acosta said.

The labor force decreased by 11,300 from 3,708,800 in June, as 11,500 fewer residents were employed and 300 more residents were unemployed over the month.

Over the year, the state’s seasonally adjusted unemployment rate increased seven-tenths of a percentage point from 3.6% in July 2016. There were 33,000 more unemployed people over the year compared to July 2016.

The state’s labor-force participation rate — the total number of residents 16 or older who worked or were unemployed and actively sought work in the last four weeks — decreased three-tenths of a percentage point to 66.4% over the month. The labor-force participation rate over the year has increased 1.5% compared to July 2016.

The largest private sector percentage job gains over the year were in education and health services; construction; financial activities; and professional, scientific, and business services.

Daily News

HOLYOKE – The public is invited to tour HCC’s new Culinary Arts and Hospitality education and training center during the city’s Celebrate Holyoke festival on Aug. 26.

When it opens this fall, the HCC MGM Culinary Arts Institute will occupy the first and second floors of the Cubit Building, a square, four-story, red-brick former factory in Holyoke’s Innovation District on the corner of Appleton and Race streets, directly across from the city’s new Canal Walk, adjacent to the Massachusetts Green High Performance Computing Center, and down the block from Gateway City Arts.

“It’s a great building in a fantastic location in a developing and reinvigorated part of the city,” said Amy Dopp, HCC’s interim vice president of Institutional Advancement. “We’re very happy to be able to contribute to that renewed vitality and believe the city, the college, and the region will all benefit from our presence there.”

Holyoke Community College will celebrate progress of the project on Aug. 26, starting at noon with a short program outside the building, followed by tours every half hour from 12:30 until 4:30 p.m.

Holyoke mayor Alex Morse, HCC president Christina Royal, and others are expected to offer remarks while students and faculty from HCC’s Culinary Arts program will serve a selection of freshly made dishes.

Work on the $6.2 million, 19,888-square foot project is scheduled to be completed by late September, pending any unanticipated delays. W.J. Mountford Co., of South Windsor, Conn., is the general contractor. Funding was secured from a variety of sources: The Mass. Executive Office of Housing and Economic Development ($1.75 million), the U.S. Economic Development Administration ($1.55 million); HCC reserves and HCC Foundation ($2.4 million), the City of Holyoke ($400,000), and MGM Resorts ($100,000).

On the first floor, students and teachers will have at their disposal multiple training zones — a teaching kitchen, bakery laboratory kitchen, production kitchen, dining room, and a classroom with a demonstration kitchen, all fitted with the most modern equipment.

The second floor will feature two smart classrooms, a hotel laboratory, a teaching kitchen for workforce training programs, men’s and women’s changing rooms, a student lounge, conference space, and faculty and staff offices.

“We’re going to have the latest and greatest of everything,” said chef and HCC Culinary Arts professor Warren Leigh. “It’s going to be the finest, free-standing community college hospitality and culinary arts education and training center in New England — nearly 20,000 square feet. That’s exciting.”

There will be plenty of room for HCC to expand its programs for students seeking two-year degrees and one-year certificates, as well as those looking for short-term job training

The facility will allow HCC to bring all levels of culinary and hospitality training into one location: associate degree and credit certificate programs; noncredit professional development certificates, such as ServSafe and TiPS; personal enrichment classes, including gourmet cooking; and job training for the unemployed.

Noncredit programming is expected to begin in December and credit classes next spring.

Daily News

Springfield – The board of directors of the Springfield Regional Chamber (SRC) has elected its officers to lead the organization: Tricia Canavan as chair, Mark A. French as vice chair, Barbara-Jean Deloria, as treasurer and David A. Parke, Esq. as secretary.

Canavan is president of United Personnel. She most recently served as its vice chair.  A member of the boards of directors of the Affiliated Chambers of Commerce of Greater Springfield and the Springfield Chamber of Commerce prior to its merger, she most recently served as the vice chair of the SRC board of directors. Canavan lends her leadership to other boards of directors including the Baystate Health Foundation, Springfield Public Forum and the Northampton Chamber of Commerce.

French is the advertising director of The Republican/MassLive.com/El Pueblo Latino. He has been a member of the SRC board since its inception and served on the Springfield Chamber Board prior to its merger. He also served as chair of the Marketing and Advertising Council at New England Newspaper and Press Association and in various leadership roles on the board of directors for the New England Newspaper Advertising Executives.

Deloria is a senior vice president at Florence Bank. She has served as the SRC’s Board Treasurer since its inception.  Prior to that, she was a member of the Affiliated Chambers of Commerce of Greater Springfield (ACCGS) Board of Directors since 2005 and served as its board treasurer. She is a past president of the West Springfield Chamber of Commerce and Dress for Success Western Massachusetts and serves on the Massachusetts Small Business Review Board.

Parke is a partner with Bulkley Richardson and a member of its business and finance department, focusing on general corporate and business matters, mergers and acquisitions and other transactional work.  He, too, served in a leadership capacity on the ACCGS board prior to its merger and was instrumental in the formation of the Springfield Regional Chamber. He serves on Massachusetts Continuing Legal Education, Inc. Business & Commercial Curriculum Advisory Committee and is past chair and current member of the Friends of the Homeless Board of Directors.

Also elected as new members of the SRC Board of Directors were Marc Criscitelli, senior vice president for HUB International New England, LLC; Lou Curto, financial consultant with Private Wealth Management Group; David Ference, vice president-commercial lending for TD Bank; Tejas Gandhi, chief operating officer for Baystate Health; Jeffrey Trapani, Esq., a partner with Robinson Donovan Madden & Barry, P.C.; and Jenny MacKay representing the Professional Women’s Chamber.

Daily News

PITTSFIELD — Berkshire Community College has launched a new education department, combining and expanding the early childhood education and elementary education programming into one unified field of study.

Patricia Kay, the associate professor and chair of the Education Department, designed the new department. She worked closely with community partners, coalition groups, and Massachusetts College of Liberal Arts (MCLA) to ensure the new department fit the needs of childcare providers here in the Berkshires.

“We went out to the community,” Kay said, “and we asked them if the cohort program at BCC would work for the childcare professionals, and overwhelmingly we heard ‘yes, that it would.’”

The new education department will introduce learning as a cohort model — meaning that students will all go through the same classes together as a group. The model is a hybrid, meaning it has an online and face-to-face component.

The college also recently hired Barbara Kotelnicki as an assistant professor of Education, to support this new department. “I’m very excited to be joining BCC’s education department and collaborating with Patty Kay as we work to meet the needs of today’s aspiring teachers,” Kotelnicki said. “I look forward to helping expand the department by exploring and developing new courses and engaging opportunities for our students.”

The students will be made up of working childcare providers who will be able to discover real-world solutions to problems they are having in their classrooms and learn more than just the theory of early childhood education. They will gain experience through best practices, field work, and learning the essentials in teaching and care-giving.

“A cohort program provides strong and consistent support for adult learners who often have significant responsibilities outside of their college commitments,” said Cynthia Brown, vice president of Academic Affairs at MCLA. “We look forward to planning more new initiatives with the education department at BCC.”

The work that ended in MCLA and BCC signing an Articulation agreement in July is what precipitated the creation of the Early Childhood cohort program. Students who graduate from BCC with an Associate in Science degree will be eligible to continue their studies in a Bachelor of Arts program or Early Childhood Education licensure pathway through MCLA.

“MCLA is pleased to support and partner with BCC in advancing high quality, accessible educational programming for early educators,” Jake Eberwein, dean of the Division of Graduate and Continuing Education from MCLA said. “Both BCC and MCLA remain fully committed to the field of early education, to our youngest residents, in supporting these dedicated professionals who create the conditions and experiences that set our children on positive trajectories.”

For more information, contact Kay at [email protected] or call (413) 236-4626.