Day: August 31, 2023

Abandoned Building Brewery Finds Its Place in the 413

By
Brewer and owner Matt Tarlechi
Cover Story

Coming to a Head

 

Brewer and owner Matt Tarlechi

Brewer and owner Matt Tarlechi

Matt Tarlechi says many people assume that he found a home for his fledgling brewery and then attached a name that spoke to that location.

Truth is, he and friends had long before settled on the name Abandoned Building for this venture — he’s from Philadelphia, and, apparently, there were a lot of abandoned buildings there at the time — and then went about securing a home that, well … fit that description.

He found one, sort of, in the complex of mills on Pleasant Street in Easthampton. The spot chosen, in the sprawling Brickyard Mill, wasn’t exactly abandoned, but it was vacant, having last been occupied by a manufacturer of plastic bags and similar products.

A decade or so after settling in, Tarlechi and a growing staff now numbering 14 have found more than a home. They’ve found a place — among the growing number of breweries in Western Mass., in the community of Easthampton and the surrounding area, and, increasingly, on the list of intriguing destinations on Friday night.

Indeed, in addition to producing a wide variety of brews with names like Dirty Girl IPA, Galactic Insanity (another IPA), and Cool Beans, a cold-brew coffee stout, ABB, as it’s called, has become well-known for its Food Truck Friday, which is just what it sounds like — the gathering of a few food trucks, some live music, and cold brews in the mill’s parking lot.

“We had a good amount of time to establish ourselves as a craft brewery that puts out consistent beers throughout the year. And we’ve had a lot of customers who have been here since early on that we still have today.”

“We set up tables and chairs, and we invite three to five different food trucks to come out,” he explained. “We also have live music and provide beer in the beer garden. We do it 16 times a year, and it’s become a staple in Easthampton for families, friends, and visitors.”

On a good night — and weather is usually the biggest factor — these events will draw more than 700 people to the mill, he said, adding that they have become part of the fabric of the community and succeeded in helping to make Easthampton, a former mill town that has evolved into a center for hospitality and the arts, into a true destination.

Ten years on, Tarlechi told BusinessWest, his brewery has really found its place, and the business plan essentially calls for more of everything that has gone into the success formula. And there are many ingredients — from the beers to the food trucks to the growing appeal of the created event space, which will soon host a wedding, but is better-known for wedding-rehearsal parties, showers, birthday gatherings, and the like.

Overall, the craft-beer landscape has changed considerably since ABB first opened its doors, with a huge increase in competition across the 413. But that competition has only helped in some ways, as we’ll see, and this venture has a name and track record for excellence that are well-grounded.

“One of the great things that has been an advantage to us is that we did get in here early on — we’re coming up on 10 years early next year,” he explained. “So we had a good amount of time to establish ourselves as a craft brewery that puts out consistent beers throughout the year. And we’ve had a lot of customers who have been here since early on that we still have today.”

Abandoned Building Brewery

Abandoned Building Brewery has steadily added to its portfolio of Belgian-style beers over the past decade.

For this issue and its focus on breweries and wineries — a growing and ever-more-intriguing component of the region’s business community — BusinessWest opens the tap on Abandoned Building Brewery, which arrived with a brand, but has increasingly made a name for itself within the 413.

 

Perfecting His Craft

Tarlechi is an engineer by trade. But like many who start breweries, he was bitten by the home-brewing bug, and what started as a hobby while he was in college — California Polytechnic State University in San Luis Obispo — eventually became his career.

“The science-y part of me was into the chemistry behind brewing, and the tinkerer in me was into all the fun setups of the home-brewing process,” he explained. “And throughout the end of college, and then grad school, and into my professional career, I was always doing home brewing on the side, entering competitions, earning a couple of medals.”

“The science-y part of me was into the chemistry behind brewing, and the tinkerer in me was into all the fun setups of the home-brewing process.”

After college, he returned to the Philadelphia area, where he grew up, and started work as a civil engineer in Valley Forge while home brewing on weekends.

His life, and career, took a dramatic turn after several visits to high-school friends who were attending Hampshire College. He would bring his home brews with him for these gatherings, and, after a while, his friends began to encourage him to take his brewing beyond his home — and into their backyard, figuratively speaking.

“They were saying, ‘there’s not a lot of breweries up here; you should start one in Western Mass.,’” he recalled, noting that the landscape was much different than it is now when it comes to players in the craft-brewing industry within the 413.

Food Truck Fridays

Food Truck Fridays at Abandoned Building Brewery have become part of the landscape in Easthampton, drawing people from across the region and beyond.

Indeed, there were a few established players in the region, but not many, and there was certainly room for more.

“I started doing some research, looking at the different towns,” he recalled. “At the time, I was only visiting a few days at a time, so I didn’t know the area really well. I started visiting more, looking at more of the area, and trying to figure out what breweries were up here. Back in 2013, there weren’t many — Berkshire Brewing, Lefty’s, Opa Opa was around, Northampton Brewery … those were the mainstays. The craft-beer explosion hadn’t really taken off here yet.”

Fast-forwarding a little, he said he drafted a business plan and started looking for a location — one that would go with the name Abandoned Building Brewery.

“Luckily, there were a lot of old mill buildings here in the Valley,” he said, adding that his search brought him to Holyoke, Chicopee, and other communities before settling on space in the Brickyard Mill on Pleasant Street in Easthampton, a former felt factory that had become home to a large recording studio, an electrician, a plumbing business, and a host of other tenants.

The space in question had been vacated by Yankee Plastics several years earlier, he went on, adding that it was well-suited to a brewery operation, needing only some cosmetic work, which he undertook almost entirely himself — paint, refinishing the floors, and adjustments for equipment.

“Having a really awesome space for people to visit has been at the core of moving us forward through the years.”

With the space secured, he commenced brewing in early 2014, focusing on Belgian-style brews, which makes this venture unique in many respects.

“These beers are not extremely popular in the broader craft-beer sense, like IPAs, brown ales, and stouts,” he explained. “But they’re popular enough, and they’re fun beers to make, like our Belgian Saison, which translates to ‘summer.’ It’s a lighter beer; it’s very unique in that the yeast, which is the showcase of the beer, gives it a lot of unique flavors — a lot of pepperiness, a lot of spice. We don’t add any of these things to the beer — it’s all about how you treat the yeast during fermentation.”

Meanwhile, Tarlechi and his growing team have expanded and further renovated the space, building out a larger tasting room several years ago and adding an outdoor beer garden, while also taking full advantage of a municipal project to pave the back parking lot. These steps have made the brewery more visible and more accessible.

Mike Cook (left) and Will Meyer

Mike Cook (left) and Will Meyer opened their Vegan Pizza Land trailer at Abandoned Building Brewery in May.

“Before, it really lived up to its name of being an abandoned building — people were wondering what was going on back here when we first moved in,” he recalled. “But the city and the building owners got this grant money, and they were able to improve utilities — electrical, water — and add the parking lot you see now.”

 

Draught Choice

Over the years, ABB has added a number of new labels to the portfolio while continuing to produce many of what could be called its legacy brews, including Dirty Girl, a Western-style IPA; Galactic Insanity, a New England-style IPA; and Curbside Pils, a Bohemian-style Czech pilsner that has become a staple of the brewery.

Additions over the years include Lola’s Saison, a pale-golden-colored, Belgian-style farmhouse Saison; Oktoberfest, ABB’s interpretation of a classic Marzen-style brew; Odin Quadrupel, the most complex Belgian-style ale in the portfolio — and the beer that started Tarlechi down the path to opening ABB — and Zappa Zappa Zappa, another New England IPA featuring a new and esoteric hop called Zappa.

These beers and others are available in the tap room, and also in cans in package stores across the region, said Tarlechi, adding that, like most breweries in this region, cans became the distribution model of choice, rather than ‘growlers,’ the large, half-gallon glass jugs that were popular several years ago, or the smaller bottles.

“It turns out that the aluminum can is actually a much better vessel for containing beer,” he explained, noting that a mobile canning operation comes to the brewery three or four times a month. “It doesn’t let any light in, the seal on it is much more durable than a bottlecap, and it’s easier to ship and easier to store.

“Once the cans came onto the market, it really changed everything — it allowed us to get into more locations,” he went on. “It’s a lot easier to sell to retail package stores with cans — they’re a little more attractive.”

But, as noted earlier, this venture has become about much than the beer, although that is still, and always will be, the main attraction.

Which brings us back to the space, to events like Food Truck Fridays, and also to a food truck that has become a permanent part of the landscape in Easthampton, one selling vegan pizza. They all factor large in the business plan moving forward.

“Having a really awesome space for people to visit has been at the core of moving us forward through the years,” Tarlechi said, adding that the space has certainly evolved over the years and has become a destination of sorts, especially with the two other breweries in town — New City Brewery and Fort Hill Brewery — creating a sort of Easthampton craft-beer trail. “Having dedicated spaces where people can go and hang out and bring their friends … you almost need to have that these days.”

Indeed, while ABB draws most of its visitors from the 413, others are coming from Connecticut, New York, and the Boston area as well.

They come for the beer, he said, but also the food trucks and the live music on Friday nights, which have become somewhat of a tradition in the region. They start in May and end in October (sometimes with space heaters), and, as noted earlier, they draw several hundred people to the mill on Pleasant Street.

“I’ve tried to keep the same equation since we started,” he told BusinessWest. “We provide the tables, the chairs, the food trucks, and the music, and that’s it. People come, bring their friends, and … community just kind of happens at these events.”

 

When It Rains, They Pour

The weather has not been kind to Food Truck Fridays — or many other business endeavors — this summer, said Tarlechi, noting that this is a rain-or-shine event, and on at least occasions, it’s been the former.

Still, the show has gone on, albeit with smaller crowds and a maybe one or two fewer food trucks.

But the tradition — where, again, community just kind of happens — will continue, he said. In fact, it has become part of the vision and the business plan at this brewery, a venture that, 10 years later, has found not only a home that conveys its name, but a distinctive place within the 413.

Companies Are Getting Serious About Their Employees’ Mental Wellness

By
Modern Office Special Coverage

Critical Conversations

 

It’s easy to tell when someone is struggling with asthma, Krista Mazzuca said.

“If I come to work with bad asthma, you see me breathing hard. My supervisor says, ‘hey, Krista, take a minute,’” said Mazzuca, first vice president of Human Resources at PeoplesBank.

But mental distress, she noted, can be tougher to spot.

“It’s important for managers in an organization to understand how mental health impacts their employees. If I’m stressed out, you have to know how to recognize that, too, and say, ‘hey, you look stressed. Maybe take a walk. Maybe take tomorrow off.’”

Shana Hendrikse agrees. As senior advisor at Giombetti Associates, a Wilbraham-based consulting firm that specializes in building high-performance companies, she said employees’ mental wellness is a key factor in that effort, and one more companies are becoming aware of.

Shana Hendrikse

Shana Hendrikse

“While it’s gotten better, I don’t think we’re there yet. There’s more conversation and more awareness from businesses. But there’s work to do.”

“Burnout is a real thing, especially after COVID, and there’s been a definite increase in mental-health issues in the workplace,” she told BusinessWest. “We definitely touch on that a lot in our team-building conversations, our one-on-ones with managers and supervisors, making sure they create a safe space and an environment where you feel comfortable sharing what you’re feeling, which ultimately reduces the stigma around mental-health issues.”

At a time when employers across the country, and across all sectors, are still grappling with a workforce crunch that has made talent recruitment and retention more challenging than ever, many businesses say keeping their workers happy is key. And happiness is, very often, tied to mental wellness and stress reduction — hence, a greater willingness by employers to directly talk about it.

“While it’s gotten better, I don’t think we’re there yet,” Hendrikse said. “There’s more conversation and more awareness from businesses. But there’s work to do.”

One key to that work is what Pam Thornton, director of Strategic HR Services at the Employers Assoc. of the NorthEast, calls “empathetic leadership.”

“We’re in this extreme talent crunch, with not enough people to do the work, and people are stressed; they’re leaving the workforce in droves, retiring early, or leaving a full-time job and taking two part-time jobs. There’s so much pressure, and employees have so many choices.”

In such an environment, she went on, “empathetic leadership is the driving force behind retention. It’s about individualized conversations, understanding where people are. ‘Is there too much work?’ ‘Are you happy here?’ ‘Do you have balance?’ Maybe they can’t focus on work because of what happens at home. We might not have all the answers, but we may be able to make all kinds of accommodations. We need to try. At the end of the day, if we don’t make space for the things they’re asking for, we won’t be able to get our work done.”

Pam Thornton

Pam Thornton

“We might not have all the answers, but we may be able to make all kinds of accommodations. We need to try.”

And that’s the heart of the issue — employee wellness isn’t just good for the employee; it benefits the business, too, and it’s worth investing in for both reasons.

“The stress of the workplace has definitely been exacerbated over the past few years, and that stress is something employers have recognized,” said Joel Doolin, executive vice president of MiraVista Behavioral Health Center in Holyoke and its sister facility in Devens, TaraVista. He added that a positive employee experience is directly tied to a positive business outcome, so employers would do well to be open about mental and emotional wellness at work.

“It starts with the culture of an organization and buy-in from the leadership,” he explained. “Mental health is like any other employee factor. If someone has the flu, you make sure they have days off. Well, if they’re overwhelmed, they should have a mental-health day — a sick day like any other sick day. Ten years ago, talking about that was taboo; you just called in sick and did what you had to do. Now people are more open about it. Employees should still have rules and regulations, but days off for mental health are important.”

 

Help Is on the Way

Mazzuca cited statistics suggesting one in five people struggle with mental illness, but only about a third of them seek help. And that can be a problem at work.

“It’s a real thing, and I think it’s more present now than it’s ever been,” she said. “If you have anxiety or depression, it’s an invisible disability. But people don’t want to miss work.”

That leads to the phenomenon called ‘presenteeism,’ she noted, which connotes people who come to work but aren’t fully invested because of what else they’re dealing with, affecting both their wellness and the company’s productivity. Mental health can also affect physical health, she added, which makes the situation even worse.

There are resources companies can offer, however. At PeoplesBank, she cited a well-attended class on burnout and resilience, robust mental-health coverage in employee health plans, and free subsciptions to online resources like Calm.com, a meditation and mindfulness app, and Care.com, a resource for finding dependent care.

Joel Doolin

Joel Doolin

“If someone has the flu, you make sure they have days off. Well, if they’re overwhelmed, they should have a mental-health day — a sick day like any other sick day.”

“The important thing is, we’re trying to promote well-being,” she said, also noting that the bank has invested in its employee-assistance program (EAP). “We’ve done a lot to get people to use our EAP and give them access to mental-health professionals. The EAP is open to not only them, but their family. It’s also important that people know it’s confidential and free of charge.”

Thornton agreed that EAPs are a valuable tool to help employees with issues that company leadership might not be suited to deal with. “It’s confidential, and it provides a resource for them to connect with someone who can help them.”

Doolin noted that, while EAPs have been around for some time, he sees them getting more attention now. In some sectors, they’ve long been a key resource for employees, Hendrikse added.

“I was in banking for 25 years, and the EAP was always a thing in banking. It was part of the onboarding process,” she said, adding that companies should emphasize such resources up front, during onboarding and even recruitment, because they hold value for plenty of people.

“I don’t think a lot of companies stress that enough in terms of onboarding people. It’s important to have these conversations with people: ‘hey, we have these resources for you. If you’re feeling burned out, if something’s going on at home, here are the resources we have for you.’ It sets the tone, knowing that you’re taking a job where you can be vulnerable about what you’re going through. It reduces stigma.”

After all, Hendrikse added, while employees certainly want good pay, a solid benefits package, and paid time off, they also value a culture that recognizes the damaging effects of stress and the need for work-life balance. “It would make me feel like this company cares about me and my well-being. And I think you might get a lot more engagement from employees when they feel valued and safe. I mean, we’re all human.”

That positive engagement means having conversations with employees and building trust between the leadership and workforce, Thornton said. That might involve surveying employees on what they need and — even more critically — following up. That might mean more scheduling flexibility or mental-health days off, or recognizing when there’s just too much on an employee’s plate.

“Hearing nothing, it’s easy to keep going along and assume we’re doing everything right. You have to get feedback,” she said. “When there’s turnover, sometimes you don’t replace a person, and now there’s more on someone else’s plate. That’s a real thing.

“Without good leaders — not just at the top of the business, but good, empathetic leaders throughout the company — you won’t be successful,” she added. “You have to invest in your leaders.”

 

Support System

Getting back to her initial asthma analogy, Mazzuca said employees need to feel supported at work when they’re grappling with mental-health issues and stress, whether that means being allowed to take a leave of absence without penalty or being encouraged to access other resources without fear of stigma.

“People are more vulnerable to the negative impacts of stress outside the workplace if they don’t have positive relationships at work,” she said, noting that conversations around these issues — followed, again, by real action — benefit everyone. “It increases retention, and it increases productivity. It’s worth investing in helping them be their best self.”

As long as they’re not abusing the privilege and taking time off every week, Doolin said employees should be able to use paid sick time for legitimate mental-health struggles, and be open about it. And employers need to recognize that it’s tougher than ever to escape the stresses of life — at home or at work.

“Today, we have cellphones and laptops. Twenty-five years ago, you went to work and dealt with work, and then you went home and dealt with home. Now, everything follows you wherever you go. I think it’s important to recognize that and talk about how we can mitigate some of that. Maybe put in a no-email-on-vacation policy to make sure people get the rest they need. I’m a fan of technology, but it can also be a hindrance.

“Being a leader in an organization that works with people that have mental-health situations, it’s important for us to recognize the need for flexibility,” he added. “Even as a hospital, we still have situations where people can work from home — not direct-care staff, but we’ve adapted to that flexibility. We recognize that employees and employers are in it together. In order to be successful, to have great employees, we need to be able to pivot and give them what they need.”

Hendrikse said there’s often a gap between what employers think they’re providing and what employees feel like they’re getting when it comes to resources and benefits, and closing that gap often comes down to simply starting conversations.

“It’s about creating a culture where it’s OK to talk about these things,” she said. “You can have trainings and workshops, provide resources like EAPs, bring in experts. But the supervisor can also have these conversations directly with the team. Make it relatable: ‘hey, this is what I struggle with myself.’ When supervisors are more transparent with their own struggles, when they’re being vulnerable, employees will feel safer sharing.”

There has been an uptick in this vulnerability and openness in organizations since COVID, Hendrikse added, but much more common, even now, is a persistent unwillingness to share certain things with the boss.

“It’s seen as a weakness,” she said. “A lot of places are doing better with that, but I think we still have a ways to go.”

Representatives Must Navigate the Many Ways to Probate an Estate

By Contributor
Law Special Coverage

Complex Decisions

By Michael Roundy, Esq.

Estate representatives have a variety of options for how to probate an estate. Decisions made early in the process may have long-term consequences, as reflected in a recent decision of the Supreme Judicial Court, In re Estate of Slavin.

The Massachusetts Legislature enacted the Massachusetts version of the Uniform Probate Code (MUPC) in 2008. Under the MUPC, estates may be administered under a ‘formal’ or ‘informal’ process, as ‘supervised’ or ‘unsupervised’ administrations, as a ‘voluntary’ administration, and even by appointment of a ‘special personal representative’ under some circumstances.

Sorting through all of these options may seem daunting — and mistakes made at the initial stage may have lasting impact. In Estate of Slavin, an early decision to file as a voluntary personal representative nearly prevented the voluntary PR from pursuing a wrongful-death claim on behalf of the estate.

An informal probate, under Section 3-301 of the MUPC, is possible where the proposed personal representative has priority for appointment (usually named as PR in the will), and is in possession of the original will. A petition for informal appointment in intestacy (without a will) must also attest that, after a reasonably diligent search, the petitioner is unaware of any unrevoked will or why such an instrument the petitioner is aware of is not being probated. Informal probate is overseen by a magistrate rather than a judge, and hearings are not permitted. The benefit of informal probate is that it can be a faster process than a formal probate.

A formal probate, under Section 3-402 of the MUPC, is typically heard by a judge and may involve one or more hearings. It may be necessary to file a formal probate in order to object to an informal probate if the terms of the will are unclear, if the administration needs to be supervised, if the court needs to appoint a special personal representative, or for other reasons. A formal petition may also be used to obtain a judicial determination of intestacy, and of the heirs, without requesting the appointment of a personal representative.

Michael Roundy

Michael Roundy

“Sorting through all of these options may seem daunting — and mistakes made at the initial stage may have lasting impact.”

A formal administration may be supervised or unsupervised. A supervised administration is overseen more closely by the court, which typically must approve everything the PR wants to do before he or she does it. A supervised administration may be requested by the PR or by any interested person, and may be requested while a petition to appoint the PR is pending, or after the PR has already been appointed. Where a will directs supervised administration, it will be ordered unless the court finds that the circumstances relating to the need for supervision have changed since execution of the will.

For some estates, it may be necessary to appoint a special personal representative under Section 3-614 of the MUPC for specific purposes, such as searching the decedent’s safe-deposit box for his or her will, or to preserve assets of the estate. A special PR may also be appointed for the purpose of performing an act that a general PR cannot or should not perform due to a potential conflict of interest. While a special PR can have many of the same powers as a permanent PR, the special PR is not able to sell or distribute any assets of the estate.

Small estates may be administered by a voluntary PR. Under Section 3-1201 of the MUPC, a voluntary PR may administer an estate consisting only of personal property (no real estate) that includes a vehicle owned by the decedent and other property valued up to a cap of $25,000. Although voluntary PRs are recognized as such by certification by the register of probate, they are not appointed to the role by a judge or magistrate.

 

Case in Point

In Estate of Slavin, the decedent’s daughter filed the necessary statement of voluntary administration, which the register of probate certified in accordance with Section 3-1201. The daughter served as the voluntary PR for more than four years before she filed a petition for formal probate, seeking appointment as a personal representative under Section 3-402. She feared, correctly, that, as a voluntary PR, she would be unable to pursue a wrongful-death claim.

Although all five of the decedent’s other children assented to the daughter’s appointment as PR under the formal petition, the Probate and Family Court judge denied the appointment. The judge noted that Section 3-108 of the MUPC prohibits filing a formal petition for appointment more than three years after the decedent’s death. Since the decedent in Estate of Slavin had at that point died more than four years earlier, the judge denied the formal petition.

“The Estate of Slavin case reflects the potentially dramatic impact of an early decision about which method to use for probating an estate.”

The daughter appealed. The Supreme Judicial Court took the case for direct appellate review and reversed the lower court’s decision. The SJC noted that one of the few exceptions in Section 3-108 to the three-year limit on filing for a formal probate appointment is “appointment proceedings relating to an estate in which there has been a prior appointment.” While the Probate and Family Court judge found that a voluntary personal representative is not a ‘prior appointment,’ the SJC disagreed, holding that the exception in Section 3-108 “does not limit the type of prior appointment that qualifies.”

It agreed that, while a personal representative in a formal or informal probate must be appointed by a judge, a voluntary PR does not need to be. However, the voluntary PR statute does permit the register of probate to “issue a certificate of appointment to such voluntary personal representative” (MUPC Section 3-1201).

Moreover, the voluntary PR has the authority to pay debts, receive and sell personal property, pay funeral expenses, and distribute any balance remaining according to the principles of intestate succession. In addition, Section 3-1201 notes, third parties delivering property to the estate are “discharged and released to the same extent as if he dealt with a personal representative of the decedent.” Finally, a voluntary PR is liable for his or her administration of the estate to the same extent as a personal representative who was appointed by the court.

For all of these reasons, the SJC held that a voluntary PR constitutes an ‘appointment’ within the scope of the ‘prior appointment’ exception of Section 3-108. Thus, the daughter could be formally appointed (more than four years after death) as PR and pursue the wrongful-death claim that she could not pursue as a voluntary PR.

The Estate of Slavin case reflects the potentially dramatic impact of an early decision about which method to use for probating an estate. Would-be estate administrators may want to seek assistance from a qualified attorney in navigating such complex decisions.

 

Michael Roundy is a partner at the Springfield-based law firm Bulkley Richardson.

FootCare by Nurses Focuses on Preventive Care, Quality of Life

By
Business of Aging Special Coverage

Before the Fall

Early in Kate Clayton-Jones’s nursing career, she was struck by the cost — both financial and personal — of neglecting preventive care.

Specifically, of the feet.

“I kept seeing a whole bunch of people getting their feet amputated or having surgeries for having fallen,” she said, “and I thought, ‘my God, this is just so preventable.’”

That thought eventually (after plenty of planning, training, and persistence) became FootCare by Nurses, a model for preventive foot care that meets clients — mostly older people — where they are, especially in their homes.

“This isn’t nursing care like, ‘let me come in every day and feed you, clothe you, whatever else,’ but nursing care that could come episodically, once a month, or once every other month, and do this much-needed work, which is taking care of the feet of older adults.”

She explained that her nurses sit on the floor and look for circulation problems, sores, and calluses, and release tension in the toes that can limit flexibility and lead to falls. They also check the fit and lacing of shoes and make recommendations about socks. “All our work is designed to improve quality of life. This is an alternative pathway for foot care from typical podiatry or nail salons that most people know.”

For those who would prefer a clinic to a home visit, FootCare by Nurses also has offices in Greenfield, Lenox, and Fitchburg.

“It can be as simple as showing someone how to lace their shoes. We have an opportunity to spend time with people to help them understand simple changes like the way their shoes and socks fit, and skin care. We do a lot with balance and trip hazards,” Clayton-Jones explained.

“Elders are getting touched, and they’re having meaningful conversations. The work we do restores dignity and quality of life. Because we come in as nurses, we can talk about other things as well, and we see them on a regular basis, not just when they have an acute incident.”

While podiatrists are medical doctors whose responsibility is to diagnose and fix problems — recommending treatments and performing procedures — she and her team are licensed nurses with extensive training in foot care, whose responsibility is to prevent problems from happening in the first place. And there is some overlap.

“We have many podiatrists who support this work, though podiatry is a medical intervention, and a lot of this is not medical; it’s basic activities of daily living, and nursing is ideally suited to take care of people in that way,” she said. “There was this gap, and a huge opportunity to do something that is so meaningful, and it’s just a delight.”

The work is important, Clayton-Jones said, because people can become embarrassed by neglected feet and neglect them further — often with dangerous and even tragic results. She was thanked recently by a man whose edema was diagnosed by FootCare by Nurses, and he got the treatment he needed before the situation grew dire.

But even beyond such critical interventions, she said, people are happy when they can simply find pain relief and be able to leave their house or walk with their loved ones.

“We support quality of life in so many ways,” she said. “We not only make a difference when we walk in, but we give them peace of mind. It’s the only type of nursing I’ve done where I’ve heard someone say, ‘I can’t wait for that nurse to come back.’ It’s just such a nice intervention.”

 

Finding Her Footing

Clayton-Jones didn’t start off as a nurse; in fact, she earned a business degree and was working in aviation before shifting her flight plan to nursing school.

About a decade ago, while working on various floors of Berkshire Medical Center, she encountered patients with inflamed, infected feet, or — even worse — who had broken a hip in a fall, where poor foot care had been a factor. So she asked herself, “why can’t we, as nurses, take care of feet? I can learn to do it.”

So she sought further education through the Wound, Ostomy, and Continence Nurses Society. During that time, she recalls watching a toe amputation of a Korean War veteran who had developed an infection due to ill-fitting shoes a doctor had recommended.

Kate Clayton-Jones

Kate Clayton-Jones at the American Foot Care Nurses Assoc. 2023 National Conference.

“The surgeon did a beautiful job. He was very nice and kind and connected to this man. But the man was very angry because he was losing a part of his body.”

It occurred to her that no one had checked on him and his new shoes — a simple intervention perfect for a nurse’s assessment skills. And she wondered how many other serious infections, debilitating falls, and amputations could be avoided altogether with simple, home-based foot care … by nurses.

After becoming a certified foot-care nurse, Clayton-Jones started treating people’s feet in various setttings. When met with skepticism by people who suggested clients just visit a nail salon, she had a ready answer.

“I said, ‘you don’t understand this population. They’re not able to go out. You’ll never see these people; they’ll never be on your radar, but they are costing the healthcare system an inordinate amount of money when they fall.’”

More importantly, “it gave me great joy to bring dignity and function to these humans who have put so much back into the community,” she added. “These are really incredible people. It doesn’t matter how wealthy or poor you are or where you live — your feet still need to be taken care of.”

By 2016, she had become very busy and realized she couldn’t provide all the care on her own.

“I knew, if I’m going to take on the responsibility of taking care of all these people, this needs to be a real business, with people who want to do this work,” she told BusinessWest. “I will train these nurses, but it needs to be a business that solidly sits on its own foundation.”

In doing so — the business has expanded from three employees in 2016 to 42 today — Clayton-Jones said she’s not only taking care of the community, but providing good jobs for nurses on schedules that work for them, which is especially important if they have families.

“They can start a quarter after nine, after they drop off the kids, see six or seven people, and pick the kid up by three o’clock,” she said, adding that “foot care is not an emergency — it’s prevention.” So if a snowstorm strikes, appointments can be easily moved to a different day. In short, she’s providing nursing jobs with predictable, and not burdensome, schedules.

nurse at FootCare

At right, a nurse at FootCare by Nurses teaches three new nurses how to touch and treat feet.

“I wanted to give them autonomy and responsibility and quality of life while also a joyful, meaningful job that’s not just about trimming toenails, but restoring the best function to an older foot.

“It turns out feet are really, really important,” she added, noting that 40% of cardiac flow is related to foot and leg movement, and toes are part of the body’s ‘seeing’ system for positioning itself in space, so the healthier the feet and toes are, the less likely an older person will fall.

“It’s just preventable with good foot care, good foot function, knowledge about how shoes fit. I started pulling the pieces together — what was behind everything we were doing. And we keep evolving the science.”

And as age demographics in the U.S. keep trending older, it’s a growing problem, especially among the Baby Boom generation.

“They need help — not just care at a podiatry office or a nail salon; they’re going to need this help at home because many can’t drive, or they’re cognitively impaired, or frail. They need to stay home and have care come to them,” she explained. “So the business model was not working with one visiting nurse association or one long-term-care facility — we would work with many, and I would work regionally.”

 

Next Steps

And the practice is still growing. Clayton-Jones — who regularly speaks on foot-care issues nationally and around the world — recently announced that three new contracts will allow FootCare by Nurses to expand its services in Central Mass., the city of Springfield, and some towns in Connecticut.

A contract with the Program of All-Inclusive Care (PACE) in Springfield will allow Serenity Care case workers to refer clients to FootCare by Nurses. The PACE program is centered on the core belief that, given a choice, most elders, the disabled, and their families would choose to receive care in their homes and communities rather than in a nursing home — so it meshes well with Clayton-Jones’s own mission.

Meanwhile, a contract with Tri Valley Elder Services will expand FootCare by Nurses’ services into the area south of Worcester. Additionally, FootCare by Nurses will take on former clients of Connecticut-based Pedi-care.

“This expansion and continued growth means adding close to 1,000 new clients and $300,000 in new revenue, which will trickle in slowly as referrals for foot care come in,” she said, adding that she plans to add two administrative positions and 10 nursing positions — and is actively hiring for them.

“At the end of the day, if you want a meaningful nursing career, this is just an excellent place. If you’re community-minded, if you like one-on-one conversations where you can make a huge difference, this is really a good career,” she said. “My nurses speak of it as the most joyous job they’ve ever had. They thank me for the autonomy and responsibility, and they get to use all their nursing skills. And they feel connected to the community that they live in, supporting other people.”

As the company grows, its mission — to redefine elder care by making evidence-based foot care central to general health — will not change, she added.

“Our mission is prevention, and our passion is caring. Feet are literally the foundation for our body; they allow us to be mobile, they pump blood back to our hearts, and they connect us to the world. Any fault in feet affects the whole body, just like faults in a foundation affect the entire structure. Yet, feet are too often ignored or neglected, while their care and well-being are essential.”

In short, Clayton-Jones stressed, FootCare by Nurses is not an aesthetic service that simply makes feet and toes more presentable.

“These people need nursing care; it’s a nationwide problem. I can’t tell you how many times I’ve seen nail polish glossing over toenail fungus or a callus or corn, and it continues to perpetuate because no one’s done preventive education,” she said.

“Nurses are educators. We teach people how to take their medications, what the side effects are … a lot of people recognize we’re the healthcare teachers out there. Our mission is prevention. Yes, we’re great at taking care of toenails, but we’re also there to prevent falls or wounds from happening — and we save lives.”

West Side, Big E Are Focused on Milestones

By
Mayor Will Reichelt
Community Spotlight Special Coverage

Community Spotlight

 

Mayor Will Reichelt

Mayor Will Reichelt says planning is underway for West Springfield’s 250th birthday, with anniversary-themed events slated for each month of the year.

Once the 17 days of the Big E Fair begin, Gene Cassidy settles into a routine he’s followed for years now.

His day starts early, with a few minutes in his office in the Brooks Building, before he gets into a golf cart and proceeds to his ‘other office’ in the Hampden County building. Along the way, he stops in with employees in the parking area, the ticket booths, and other areas to get a sense of how things went the day before and what would be expected in the hours to come. And to stress, again, the importance of these 17 days to the overall health and vitality of this West Side institution.

“I remind people that they can make the difference between someone who’s a patron having a good day or a bad day,” he said. “Or I’ll thank them if the day before was pouring rain … I’m very conscientious about making sure that people understand that we make 87% of our revenue in 17 days. The people who work here, they have to know how important their role is to delivering to the fairgoing public an experience that’s at the highest level it can possibly be.”

Before any of that, though, Cassidy checks the attendance numbers for the corresponding day of the fair the year before. That number becomes a target and a tone setter, he explained, adding that, if that day from the year before was a washout due to rain, there probably won’t be any trouble matching or exceeding results and moving toward the ultimate goal of improvement over last year. If it was a really good day the year prior, it’s the opposite.

Which means that, this Big E season, there will be some big nuts to crack.

“I remind people that they can make the difference between someone who’s a patron having a good day or a bad day.”

Indeed, the fair set five single-day attendance records in 2022, starting on opening day, and continuing to the second Friday, the second Saturday (when the single-day record was broken and more than 177,789 came through the gates), the second Monday, and the final day. Overall, the 2022 fair came in just shy of the 17-day record of 1,543,470 set in 2018.

“People really responded to the fair last year, and, overall, the weather was pretty good,” Cassidy said, touching on a subject we’ll get back to in some depth later. “People really came out.”

Those new standards set last year, and maybe some others as well, might fall this year, based on what Cassidy has seen in Wisconsin, which just wrapped up its annual fair, as well as Indiana and elsewhere.

Indeed, while inflation remains high, and Americans have plowed through most of the money they saved during the pandemic and are now taking on more debt, attendance at fairs like the Big E is up, said Cassidy, who believes such institutions provide what people are looking for these days.

“We represent the very best of the American way of life,” he said. “The fair is a place for family and friends and camaraderie. The Wisconsin fair recently ended, and they had amazing attendance, and Indiana is going on now, and they had a few record-setting days. People gravitate toward that which satisfies the need for human interaction. Even in years when we have high inflation, people may sacrifice a trip to Disney or a trip to Boston for a Red Sox game to get together with family at the fair.”

West Springfield at a glance

Year Incorporated: 1774
Population: 28,835
Area: 17.5 square miles
County: Hampden
Residential Tax Rate: $15.54
Commercial Tax Rate: $30.58
Median Household Income: $40,266
Median Family Income: $50,282
Type of Government: Mayor, City Council
Largest Employers: Eversource Energy, Harris Corp., Home Depot, Interim Health Care, Mercy Home Care
* Latest information available

The ramp-up to the Big E is always big news in West Springfield, and this year is no exception. But there are other developing stories, as they say, starting with the community’s 250th birthday in 2024; a major, as in major, upgrade of Memorial Avenue, the mailing address for the Big E and many other businesses; and the opening of the town’s first cannabis enterprises.

Mayor Will Reichelt said planning for the 250th is well underway, with a full slate of events set, starting early in 2024 and continuing throughout the year.

That slate includes a 250th Leap Year celebration on Feb. 29, with specifics to be determined; a 250th Ball, slated for May 18; a parade and block party in June; a golf tournament and 5K in July; a parade in August … you get the idea.

As for the massive, $26 million upgrade to Memorial Avenue, work is already underway, said Reichelt, noting tree-removal work and other initiatives, and it will ramp up considerably over the next few years, bringing improvement to a major thoroughfare, but undoubtedly some headaches as well.

For this, the latest installment of its Community Spotlight series, BusinessWest takes an in-depth look at West Springfield and the many things happening in this community, starting with the annual fair.

 

On a Good Run

Reichelt was among the competitors at the recent Ironman competition that wove its way through several area communities, including West Springfield — and a stretch of the Connecticut River for the swimming part of the competition.

He finished in just under seven and half hours — the top finishers came in at just over four hours — a time that he will look to improve upon next year (yes, he’s already committing to doing it again).

“Even in years when we have high inflation, people may sacrifice a trip to Disney or a trip to Boston for a Red Sox game to get together with family at the fair.”

“I bought an Ironman training guide and wrote my time for this year and my projected time for next year,” he said, adding that the target for the 2024 event is to get under six hours. “If I start training now, I think I can get there.”

The Ironman is one of many events already on the 2024 calendar — or soon to announce official dates — that will take on the flavor of the 250th anniversary, everything from St. Patrick’s Day activities to the block party, which will embody elements of a Taste of West Springfield event that was a staple in the community for many years.

Overall, planning for the 250th is ongoing and will ramp up over the coming months, said Reichelt, noting that, while the actual 250th birthday is Feb. 25, this will be a year-long celebration.

Gene Cassidy

Gene Cassidy says the Big E came close to setting a new 17-day attendance record in 2022, and if the weather cooperates, it might accomplish that feat this year.

By the time it’s over, some major thoroughfares will look considerably different, he said, starting with Memorial Avenue. By this time next year, a project that has been nearly a decade in the making will be well underway, he noted, adding that highlights of the ambitious undertaking, designed to improve traffic flow, will include a reduction of lanes from four to three along a stretch by the Big E, with reconstruction of traffic islands to allow for better turning in and out of businesses along the street. The stretch from Union Street to the Memorial Bridge will also feature a bike lane.

In addition, water and sewer mains are being replaced, and drainage systems will be improved, he said, adding that the project will take several years to complete.

Meanwhile, the city will soon commence work on another major infrastructure project in its downtown area.

It includes construction of a roundabout at the intersection of Westfield and Elm Streets, an area that has seen renewed vibrancy with the opening in recent years of new restaurants and the redevelopment of the former United Bank building into a mixed-use facility called Town Commons. Also planned are improvements to the town common, with new sidewalks, tree plantings, and more.

Beyond infrastructure, there are some new developments within the business community as well, said the mayor, noting that the town’s first cannabis dispensaries — the community was a late entry in this sweepstakes — will be opening in the coming weeks, with one on Memorial Avenue near the bridge, and the other on Riverdale Street.

Meanwhile, the town continues to work with Amherst Brewing on redevelopment of the former Hofbrahaus restaurant just off Memorial Avenue — a project that has been paused with hopes that it can be restarted — and plans are being forwarded, by the same group that redeveloped the former United Bank building, to redevelop a long-closed nursing home off Westfield Street, with housing being the preferred option.

 

Fair Game

As he talked with BusinessWest about the upcoming Big E, the weather, and the overall goal of matching or exceeding last year’s numbers, Cassidy got up from his desk and retrieved his notes from previous fairs.

In deep detail, he has recorded not just the attendance for a given day, but the weather and other factors that might provide deeper insight into those numbers.

Especially the weather.

Indeed, Cassidy goes much deeper than ‘rain,’ ‘sun,’ or even ‘partly cloudy’ to describe a day. Much, much deeper.

“We missed the 17-day record last year by just a little bit, and the reason we missed it is because we had five days of rain,” he explained. “I often laugh, because people will say ‘oh, the weather was great year.’ Well, it was great on the day they came.”

Running back over his notes, Cassidy revealed the level of detail given to cataloguing, if that’s the right term, each day of the fair, so that the numbers can be fully understood and put in their proper context.

“That first Sunday was a threatening mix all day; Monday and Tuesday were heavy rain; Monday, there was sun at 5 p.m.; Tuesday, there was sun at 2 p.m., and it was very hot,” he said, reading from his notes. “The first Thursday, there was heavy rain with lightning all day. And the second Monday was pleasant, but there was serious rain at 5:30, and the people ran out — although we had a very big day that day. We had a big day on the final Sunday, but it was cold and overcast.”

All this serves to show the importance of weather to the success of the fair, Cassidy said, adding that this isn’t lost on anyone at the fair, with everyone involved hoping that the seemingly constant rains that have swollen area rivers and damaged crops of all kinds will take a break in mid- to late September.

Beyond weather, Cassidy also likes to talk about what’s new at the fair, starting with entertainment, but also food.

Regarding the former, the 2023 fair will feature an eclectic mix of musical acts, including John Fogerty, Bachman-Turner Overdrive, Parker McCollum, Jimmy Eat World, Quinn XCII, Chris Young, and many more. As for the food, Cassidy teased that there is an intriguing new addition for the 2023 fair, but he couldn’t announce what it was at the moment.

What he did say is that food has come a long way — a long, long way — over the past few decades, with offerings that go well beyond traditional fair food and also beyond the ‘everything that can possibly be fried’ category as well.

“The food is so different today than it was 20 years ago, when it was more fair food,” he told BusinessWest. “There is a lot of high-quality food here, and it has nothing to do with being fried. The food today is so much more creatively put together. You can get steak tips with real mashed potatoes and fresh vegetables; no one thought you could buy that on a fairgrounds 20 years ago.

“When I first started in the fair industry, there were hamburgers and hot dogs and cotton candy and candied apples; there was a guy who made sausages,” he went on. “Today, the quality of food, the abundance of it, and the diversity of it are significantly different.”

Some of these eclectic offerings are available at a new area that made its debut in 2022 and will return this year. It’s called the Front Porch, and it promotes small businesses, many of them taking their first opportunity to showcase their brand, Cassidy said.

Last year, there were nine or 10 businesses participating, and this year, there will be seven or eight, to provide the ventures with more room to operate, he said, adding that some will be back from last year, while others will not, primarily because they’ve moved on to brick-and-mortar operations.

“It’s a fun way for people to get their feet on the ground,” he said, adding that the Front Porch has become an intriguing and popular addition to the landscape at the Big E — and one more reason for folks to show up in West Springfield … and maybe break a few more records.

Pro & Local Detailing to Host Fourth Annual Charity Car Show

By
Daily News

ENFIELD, Conn. — Pro & Local Detailing Inc. will host its fourth annual Charity Car Show at the Polish American Club of Agawam on Saturday, Sept. 9 from 9 a.m. to 1 p.m. The event will be free to attend, with a donation required to enter a vehicle into the show. All makes and models are welcome. The event will include food, drinks, and awards, and all proceeds will benefit the Veterans’ Home in Holyoke.

Previous years have raised more than $4,600 for veterans, and Pro & Local Detailing owner Paul Frasco hopes to continue to make a local impact. “Pro & Local has been passionate about our veterans and our local community since day one. We wanted to partner with the Veterans’ Home in Holyoke because we knew it was the best way to make a hyper-local impact in supporting our veterans.”

This year’s event is hosted by Pat Kelly of Rock 102 and sponsored by other local businesses in the area, including Mothers Polishes, the Springfield Thunderbirds, Mercedes-Benz of Springfield, Naples Waste Removal, Precision Auto Repair, Circuit Coffee, EMP, State Line Propane & Oil, Rick’s Auto Body, Mark’s Auto Parts Inc., GreatHorse Country Club, the Car Club of New England, and Cloud 9 Marketing Group.

St. Patrick’s Committee of Holyoke to Participate in #KeepitClean2K23 Initiative

By
Daily News

HOLYOKE — The St. Patrick’s Committee of Holyoke announced its participation in the #KeepitClean2K23 initiative hosted by OneHolyoke CDC and the city of Holyoke. Committee members will be helping to clean streets along the 2024 Holyoke St. Patrick’s Road Race and Parade routes on Saturday, Sept. 9 from 1 to 3 p.m. The public is invited to join.

All participants are asked to fill out a registration form by clicking here. Supplies will be provided, and registered volunteers will be given a T-shirt and invited to a post-cleanup reception at City Sports Bar and Lounge, 352 High St., Holyoke.

“The St. Patrick’s Committee of Holyoke is grateful to the city of Holyoke for its annual support of the St. Patrick’s Day weekend festivities,” said Hayley Dunn, 2024 parade president. “As we near the halfway to St. Patrick’s Day, we will be celebrating by rolling up our sleeves and helping to beautify the streets that thousands will be running on and marching in next March. I’m excited to launch our first Parade Committee Day of Service, and I invite the public to join us and learn about the St. Patrick’s Committee of Holyoke.”

Smith Brothers Insurance Acquires Palmer Family Insurance Agency of New York

By
Daily News

NORTHAMPTON — Smith Brothers Insurance, which has an office on Main Street in Northampton, has acquired Palmer Family Insurance Agency Inc., an independently operated insurance agency located in Marathon, N.Y. Smith Brothers Insurance is headquartered in Glastonbury, Conn. and has multiple locations in Connecticut, New Jersey, New York, and Massachusetts.

Cassie Mauser, former owner of Palmer Family Insurance Agency, chose Smith Brothers when she decided to transition her career out of insurance into teaching.

“As I got to know the Smith Brothers team, I saw their approach to the client experience and how it aligned with our values and purpose,” she said. “I believe our clients will benefit from their expertise and services and will be working with people who are dedicated to their best interests, consistently deliver on service, and will help them in times of need.”

Michael Constantine, New York region leader at Smith Brothers Insurance, added that “we are honored Cassie chose Smith Brothers to serve her clients as she changed career paths into teaching. As a family confidant and outsourced risk manager, we help families and businesses plan for and manage risk, and are excited to build upon what the Palmer Family Insurance Agency started.”

Dulye Leadership Experience to Host Workshop on Mental Fitness

By
Daily News

PITTSFIELD — Berkshire-based stress expert Julie Haagenson will lead a virtual Dulye Leadership Experience wellness workshop called “Transforming Stress: An Interactive Workshop for Improving Your Well-being and Mental Fitness” on Wednesday, Oct. 11.

This one-hour, interactive session, which begins at 5:15 p.m., will deliver valuable insights into the physiological and psychological aspects of stress. Haagenson has more than two decades of experience as a counselor, facilitator, educator, consultant, and coach. As the founder of New Pathways Coaching & Consulting, she will provide tools and strategies to increase well-being and improve performance.

Through the underwriting of the Dulye & Co. management consultancy, there is no fee to attend. Advance registration is required. To ensure an intimate and interactive learning experience, only 45 spaces are available on a first-come, first-served basis. Click here to reserve a virtual seat.

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