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Longmeadow Country Club Undertakes a Multi-faceted Makeover

By BusinessWest Staff April 3, 2018

Golf Preview Sections

Course of Action

This rendering shows the new pool and addition to LCC’s stately clubhouse.

Longmeadow Country Club will turn 100 in a few years (the easy-to-remember 2022, to be more specific).

It is a venerable institution with considerable history, much of it focused on two of the most famous names in the history of golf: Donald Ross and Bobby Jones.

The former designed the course, and it is considered one of his best — in this region if not the country (he designed more than 400 courses worldwide). The latter is considered the greatest amateur in the history of the game. The winner of seven major championships, he played Spalding clubs, and the Chicopee-based company put his name on some of its equipment. When he visited the plant, he would often play Longmeadow Country Club and became a member there.

The club has hosted a number of tournaments over the years, including several Massachusetts Amateurs and the 2005 U.S. Junior Amateur, won by current PGA Tour pro Kevin Tway. Popular current players Rickie Fowler and Sam Saunders (Arnold Palmer’s grandson) also competed that year.

Meanwhile, the club has long been the only one in the region to have caddies, and its program has involved young people who would become captains of industry — and even captains in the military (an admiral, actually) — who would proudly recall their time at LCC.

There’s so much tradition and lore here that you often see adjectives placed before the club, like historic, fabled, and storied. And while those still apply, all that doesn’t make LLC immune from the powerful forces impacting the game — and business — of golf and private clubs everywhere, said current President Patrick O’Shea, a lawyer by trade and avid golfer.

“We no longer have a situation where the younger generation aspires, as a sign of success, to join a country club,” he said, summing up a complex matter rather simply. “The family money is going to a lot of places other than a country club.”

The need to respond to this sea change was the catalyst for a nearly $5 million renovation at the club. There is some work taking place on the course itself, O’Shea noted, adding that several hundred trees have been taken down, mostly in an effort to bring sunlight into areas of the course that sorely need it. But the most sweeping changes will be in and around the stately clubhouse.

Indeed, the facility is being made more casual and more family-friendly, he said, citing everything from a completely new look and feel inside the clubhouse to a new pool and patio area outside.

The plans call for demolishing the old tap room and nearby patio area and replacing that with a new 19th-hole/bar area with seating for about 50 people, with an adjacent casual dining space for nearly 100 people, with an open, family-friendly design.

Those we spoke with would wear out those words ‘open’ and ‘casual,’ in large part because these are things the old clubhouse wasn’t, but needs to be moving forward, because this is the environment members want.

“The focus is on the casual, fun social-gathering spaces,” said Rod Clement, LCC’s general manager, adding that the club is moving away away from the ‘white linen’ look and feel — although there will still be some of that if it’s appropriate. “People want spaces where they can see each and other and interact; they don’t have to be segregated in different venues of the club. People want to be part of a community and see people coming in and out.”

The Donald Ross-designed course at LCC is among the region’s finest. This view is from the back of the par-3 16th hole.

The extensive renovations bring with them a discernable level of risk for the club — it has lost some members as a result of the assessment levied to help pay for it, and replacing them is challenging in this environment, even for LCC.

But all those we spoke with said it was something the club needed to do as it strives to thrive not only in its second century, but in a new environment for private country clubs.

For this issue and its focus on sports and leisure, BusinessWest toured the new clubhouse and talked with several of those involved with this ambitious project to gain some insight into the latest chapter in the club’s long history.

Reshaping History

That tour took place on St. Patrick’s Day, when the club scheduled an open house at which members could see the work in progress.

More than 100 people would come through the new front door at the course that day, said Jim Kennedy, the club’s vice president, adding that this number reflects the size and scope of this project, as well as the level of investment on the part of the membership.

This rendering shows the renovated clubhouse at LCC. The two words used most to describe it are ‘open’ and ‘casual,’ qualities it did not possess before the makeover.

Longmeadow is one of only two member-owned clubs left in this region (Ludlow is the other), and every aspect of this project had to be approved by committee — actually, two of them. First, the long-range planning committee, which took ownership of the project, and then the membership as a whole.

“I think it went quite smoothly,” said O’Shea, tongue firmly planted in cheek as he talked about what became several years of planning, revising plans, and revising them some more.

He said talks concerning a serious makeover at the club actually began about five or six years ago, and escalated over time. The talks commenced because the scene was changing at private clubs regionally and across the country.

“We had different national consultants come in and talk with the members and let them know that there are changes on the horizon in the country-club scene,” he told BusinessWest. “They said that it’s more family-centric, with women making more of the decisions about joining clubs, where before it was men.

“We have a spectacular golf course here — everyone knows that, we know that, we love it, we appreciate it, we’re stewards of it,” he went on. “But we realized that we need more than that; we recognized that we need to enhance the family and social gathering places. Some of the spaces we had were more set up for the 1950s dining and dancing culture than the culture of today.”

By late 2015, a plan emerged — and was actually approved by the members — for a $7.4 million renovation focused entirely on the clubhouse, with nothing slated for the course or pool and related facilities.

After much consideration, and despite approval from the membership, the panel created for this initiative decided to “tap the brakes,” as O’Shea put it, and consider something on a smaller yet broader scale. What eventually emerged is what members toured on St. Patrick’s Day.

As they drove in, they could probably see some of the changes on the course itself, undertaken in accordance with a 54-page golf-course master plan prepared by golf architect Ron Prichard, a well-known Donald Ross restoration specialist (changes to Ross-designed courses are not undertaken lightly).

While there will be repair work to the cart paths and installation of improved drainage on holes 9,12, and 17, the biggest change involves the removal of trees.

This is a movement taking place across the golf landscape, literally and figuratively, said Tim Quirk, head pro at LCC, noting that, while trees can define a golf hole, some trees don’t contribute to a course’s design or degree of difficulty but do keep areas in almost constant shade, thus impacting turf condition.

It is trees of this latter variety (more than 300 of them by the latest count) that the club has taken down since late last fall. A good number of trees have come down on the right side of the 10th fairway, but the biggest change is the removal of a large stand of trees between the 3rd and 6th holes.

Indeed, as they walked BusinessWest out for a look, Kennedy and Quirk stopped at the tee of the par-3 7th and gestured out to something that could never be seen from that spot before — the 3rd green.

But as dramatic as the on-course changes are, those inside and around the clubhouse are even more so. Overall, though, they were blueprinted in a way that would change the look and feel of the interior of the clubhouse, but yield what O’Shea called “minimal exterior transformation to make sure it looks like it’s been here for 100 years.”

Bill Laplante and his father, Ray, principals with East Longmeadow-based Laplante Construction, were assigned the task of designing and undertaking the renovations. But as long-time members, they were already heavily invested in it — in every way.

As he walked BusinessWest through the new clubhouse-in-progress, Bill Laplante also used the words ‘open,’ ‘casual,’ and ‘family-friendly,’ but he added some others that hadn’t been used to reference to the LCC facilities historically — like ‘modern,’ ‘flexible,’ and ‘energy-efficient.’

“We tried to marry the new with the old to make sure that it’s consistent with regard to the original design of the building,” he explained. “But at the same time, we’re trying to modernize the space.”

By modernize, he meant amenities like an elevator for handicap accessibility between the main level, pool-deck level, and the pool locker-room level below it. But he was also referring to foam insulation, new windows, and new roofing in some sections for increased efficiency.

And also to how everything has been designed — with the goal of creating an environment that is open, bright (there’s much more natural light), and easy to navigate.

The Next Chapter

Overall, this is an extensive makeover that includes everything from that new front door to a new private dining room; from a new and expanded kitchen with energy-efficient equipment to a new audio-visual system. As LaPlante said, it’s a marriage of the old and the new, which is important here.

Indeed, from the road, the clubhouse still says ‘1922,’ which is what the members want and demand.

But inside, it says ‘2018,’ and in all the important ways, that is also what is wanted and needed.

Thus, a course and a club steeped in tradition and lore is writing an important new chapter in its history.

George O’Brien can be reached at [email protected]

There’s Certainly Growing Interest in Holyoke

By BusinessWest Staff March 20, 2018

Community Spotlight Features

Community Spotlight

Green Thumb Industries will soon begin operating a marijuana-cultivation operation in this mill building at 28 Appleton St. And it will likely be the first of several such operations in Holyoke.

Marcos Marrero says that if one were to have a machine running an optimization algorithm that would weigh a host of quantitative and qualitative factors to ultimately determine the very best spot in the region — and maybe the country — to locate a marijuana cultivation and distribution facility, it would, when done with its analysis, likely spit out two words: Holyoke and Massachusetts.

And that second word is necessary, he went on, because there is, in fact, a Holyoke in Colorado, the first state to legalize recreational marijuana, and he’s already been asked more than a few times if he works for that small town of 5,000 people near the center of the Centennial State.

He doesn’t. He’s director of Planning and Economic Development for the other Holyoke, the one on the Connecticut River. The one heralded as one of the first planned industrial cities in the country. The one where Chicago-based Green Thumb Industries (TGI) is set to open an estimated $10 million marijuana-cultivation facility in former mill space on Appleton Street this spring.

And Marrero is fielding a lot of phone calls and e-mails these days from other people wanting to know more about that Holyoke, and marijuana cultivation is usually the reason (more on those inquiries later).

First, back to that algorithm. As noted, it would weigh a host of quantitative factors, said Marrero, and they all project strongly in Holyoke’s favor. These range from the roughly 1.5 million square feet of available, attractively priced mill space within the city, much of it ideal for marijuana cultivation because of the mills’ open spaces and high ceilings, to the lowest electricity rates in the state (this is a power-intensive business), to Holyoke’s location along I-91 and just off the Turnpike.

“You can ship it east, and you can ship it north,” said Marrero, adding quickly that there also qualitative factors to consider.

Or at least one big one, anyway. That would be the city’s welcoming attitude toward an industry that most communities in the Bay State are throwing stop signs and speed bumps in front of.

“Many cities and towns are taking out the pitchforks to prevent the cannabis industry from coming in,” said Holyoke’s mayor, Alex Morse. “Given my outspoken support for the industry, we’re seeing companies from across the country come into Holyoke to meet with us and my team about locations and learn more about our special-permit process. It’s been company after company that’s been looking to invest.”

But this cannabis phenomenon, if you will, is just part of the story. And it’s only one of the ways in which the city is succeeding with filling some its legendary and mostly idle or underused mills.

There are many others, starting with the Holyoke Community College MGM Culinary Arts Institute, which opened in the Cubit building (anther of those old mills) in January. There are also the market-rate apartments in the floors above that facility, and a host of other housing initiatives as well.

There are also arts-related facilities, such as Gateway City Arts on Race Street. And then, there are a growing number of startups, mentored by groups like SPARK, that are also moving into those mills.

All this, or most all of it (the marijuana law was passed in 2016), was part of Morse’s vision when he became mayor in 2012, and also why he’s still mayor today, having been re-elected to a four-year term (the city’s first) last fall. Back when he first ran for office, he explained, he saw enormous potential for the city to become home to a wide array of businesses and to become an attractive residential address as well after decades when it clearly wasn’t.

The formula called for a host of public investments — they’ve come in many forms, from a new canal walk to a new train depot to a slew of road projects — that would in turn encourage private investments (such as the Cubit building and GTI, for example). There would also be a focus on building the cultural economy, encouraging entrepreneurship, and maximizing Holyoke’s many geographic and historical assets.

In short, it’s all coming together nicely, as we’ll see in this, the latest installment of BusinessWest’s Community Spotlight series.

Joint Ventures

When asked to put all that aforementioned interest in Holyoke on the part of cannabis enterprises, or would-be cannabis enterprises, into perspective, Marrero let out a deep breath.

“The last couple of weeks have been … crazy,” he told BusinessWest. “There’s been lots of meetings and phone calls. Some of them are companies that are just shopping around and don’t necessarily know everything about Holyoke, but they may be looking in the Western Mass. corridor. But they’ve heard about us and want to know more.”

And it’s been crazy for a reason, actually several of them, as noted at the top.

“We believe we have the best competitive advantages for the industry at this time,” Marrero explained, “from the real estate to the low-cost electricity — those lights are on a lot — to the water. Holyoke has a lot of offer these businesses.

“And in Mayor Morse, you have the first mayor to come out and quite vocally support legalizing marijuana, recreationally and medically, and that certainly makes a difference,” he went on, adding that the city had one of the first ordinances in the state regulating, but also, and in many ways, welcoming the industry.

“So there’s some political stability — there’s a willingness and a desire to have this industry here,” Marrero continued, adding that all this caught the attention of GTI, which is now permitted to operate a facility on 42,000 square feet of former mill space at 28 Appleton St.

The company plans to hire about 100 people within the next year, said Morse, adding that, while not all of these are skilled positions, per se, these will be attractive positions with wages averaging $15 or more.

“When GTI held its first job fair last fall, there were more than 700 people in the room,” he recalled. “And that sends a strong message to other elected leaders in this city and also the community that people are looking for jobs, they’re willing to get trained, and they want to work.”

The Cubit building, home to apartments and the Holyoke Community College MGM Culinary Arts Institute, is just one example of how Holyoke’s historic mills are being put to new and productive uses.

Meanwhile, there are many other entities looking to join GTI, said Marrero, adding that there are at least six businesses expressing what he called “serious” interest and moving toward the permitting stage, and perhaps a dozen more that are kicking the tires and filling Marrero’s voice mailbox.

How many will eventually land in Holyoke obviously remains to be seen, but Marrero and Morse both believe the cannabis sector could soon employ hundreds in the Paper City and bring additional benefits as well in the form of supporting businesses that will also pay taxes and employ area residents.

“Once you have a clustering effect of any industry, you have a subsequent clustering effect of any industry that supports that sector, and that could benefit not only Holyoke but surrounding communities,” Marrero explained. “If we had 10 cannabis-growing companies, not only would that translate into a large amount of jobs, tax revenue, and more, but then those 10 companies are going to be demanding services from pipe fitters, electricians, those who maintain HVAC systems, transportation and logistics companies, security companies, etc.; you have a second tier of expertise that is developed in the economy to support them.”

This is what has happened in Colorado (he’s not sure about the community of Holyoke) and other states where marijuana has been legalized, he went on, adding that the Holyoke in Massachusetts has the opportunity to learn from the mistakes made by others before it, and there have been some.

Run of the Mills

While the cannabis industry starts to fill in that section of the canvas that is a changing Holyoke, other businesses are finding the city as well, and the vision that Morse put in place at the start of this decade is coming into focus.

That vision involved embracing the city’s industrial past as a paper and textile hub, but also recognizing that this was in the past and that the community had to develop new sources of jobs and tax revenue while also revitalizing a downtown that had seen much better days.

The strategy for doing all that, as noted earlier, is multi-faceted.

“We’ve been pursuing an innovation-based economic-development strategy and coupling that with a public-investment strategy,” the mayor explained. “We’ve made a number of investments that have made the city a more attractive place for private investment and incentivising developers to come in; they’ve recognized that the city is making investments in itself to make it a more liveable, walkable community, especially in the downtown, and they’re responded to that.”

There’s been a housing strategy as part of that broader plan, he went on, adding that housing is obviously key to attracting businesses and the people who would work for them.

The goal is to create a dense, diverse inventory of housing, Morse went on, adding that the city is making strides in this regard with market-rate projects such as the Cubit building, mixed-use projects such such as a Wynn Development initiative at the former Farr Alpaca Mills on Appleton Street, and public housing efforts such as the ongoing, 167-unit Lyman Terrace project.

As for those public investments, they have come in many forms, including the canal walk and train station, but also a number of parks and neighborhoods. The effect has been to make the city a more attractive option for businesses, but also families, said the mayor.

“We’re not of the philosophy that one big corporate giant is going to arrive in Holyoke and solve all our problems — we have a much more long-term view of sustainable economic development,” he explained. “We’re focused on the innovation economy, but also entrepreneurship and small-business development, through initiatives such as SPARK.”

There have been more than 80 ‘graduates’ of that program of mentoring and education, run by the Greater Holyoke Chamber of Commerce, he went on, adding that some of them are either incubating in Holyoke or have already moved into their own space within the city.

Holyoke at a glance

Year Incorporated: 1786
Population: 40.280
Area: 22.8 square miles
County: Hampden
Residential Tax Rate: $19.17
Commercial Tax Rate: $39.72
Median Household Income: $36,608
Median Family Income: $41,194
Type of Government: Mayor, City Council
Largest Employers: Holyoke Medical Center, Holyoke Community College, ISO New England Inc., PeoplesBank, Universal Plastics, Marox Corp.
* Latest information available

Meanwhile, there are other forms of progress to note across the city, said Morse, listing everything from a rising high-school graduation rate — it was under 50% when he took office, and now it’s closer to 70% — to falling unemployment; from planned revitalization of the former Lynch School just off I-91 (an RFP was recently issued) to needed evolution at the Holyoke Mall.

The mall is one of the city’s important assets, he noted, adding that it brings thousands of people into the city every day. With the retail sector struggling in the wake of emerging forces like Amazon, and malls fighting to keep their spaces filled, the facility in Holyoke is responding with family-oriented tenants that are keeping the parking lots crowded, said the mayor.

“We’ve seen the mall make a number of investments in recent years and add more entertainment options,” he explained. “These include new restaurants, an escape-room place, and a new Cinemark theater that will be coming in.”

As for the graduation rate and improvement at the public schools overall, this is an important ingredient in the overall strategy for Holyoke’s revitalization, said the mayor.

And with continued progress in mind, the city will launch a new high-school model this fall, one based on four different academies focused on career readiness to create more pathways for students.

Planting Seeds

As he talked about cannabis — and everything else going on in Holyoke — Morse joked that Holyoke might soon run out of mill space to offer developers.

When told about that line, Marrero laughed, paused for a second, and said simply, “I hope so — that would be great.”

That’s not likely to happen any time soon, if ever. But that number of available square feet in the mills that gave Holyoke its nickname and its heritage keeps going down.

And cannabis is just one of the reasons. Many of the same character traits that are attracting marijuana growers — from the mills to the highways to a business-friendly City Hall — are attracting other types of businesses as well.

As noted, Morse couldn’t exactly have foreseen the cannabis industry being one of his city’s leading employers when he took office. But he could foresee a time when his staff and the office of Planning and Economic Development would be flooded with calls from people interested in maybe setting up shop in Holyoke.

And not the one in Colorado.

George O’Brien can be reached at [email protected]

Home & Garden Show Will Feature More Than 350 Vendors

By BusinessWest Staff March 20, 2018

Home Builders Landscape Design Sections

Something to Build On

Gisele Gilpatrick says her family’s business, Pro-Tech Waterproofing in Chicopee, typically garners about six months’ worth of business from the Western Mass. Home & Garden show — just not all at once.

“They’ll take our information, but they won’t always call next week,” said Gilpatrick, Pro-Tech’s office manager and the chair of the 64th annual Home & Garden show, slated for March 22-25. “They’ll say, ‘we saw you six months ago, or a year ago, or two years ago. I pulled out your card, because I have a problem now.’”

That’s the value for many of the 350-plus vendors who will set up shop at the Eastern States Exposition on March 22-25. Among those showcasing their products and services will be builders, remodelers, kitchen and bath specialists, landscapers, painters, roofers, financial institutions, pool companies, and more.

SEE: List of Landscape Design Companies

“It’s a good chance for people to talk to us one on one about their situation,” Gilpatrick said. “Sometimes it’s easier to visualize things when you talk with someone in person, and people are more comfortable explaining what they need. Sometimes, people think it’s a major project and it’s not, while other times we have to tell them it is major.”

Either way, it’s easy to find answers — and second, third, and fourth opinions — with so many businesses on hand. For that reason and others, the annual event has become the signature showcase for the Home Builders & Remodelers Assoc. of Western Massachusetts, which produces it.

The home show started as a way to generate revenue to support the association, but it also provides member companies with a chance to market to an audience — and a big one, with around 20,000 visitors over the four days in a typical year — that might not otherwise see their name. Conversely, it gives attendees, many of whom simply come to the show for fun, a host of concrete (sometimes literally) ideas for home improvement.

The exhibitors — in more than 90 different categories — run the gamut from inspection services to security and alarm systems; Internet and communications to moving and storage; duct cleaning to pianos and organs.

Show attendees fall into one of several categories, the association notes:

• People planning to buy or build a new home, who may visit with builders, real-estate agents, financial institutions, and sellers of component products, such as hardwood flooring, tile, and appliances;

• People planning to remodel or renovate, who may want to check in with all of the above, plus vendors of replacement components such as windows and doors, as well as appliances, wall treatments, and home furnishings;

• Yard and garden enthusiasts, who tend to be interested in lawn and landscaping services; wall, walk, and edging components and materials; and trees, shrubs, flowers, and seeds;

• Lifestyle-conscious individuals, who like to check out trendy, high-tech, or time-saving products; home furnishings; and products focused on self-improvement, fitness, and health;

• Committed renters, who have no plans to own a house, but may be interested in space-conservation and space-utilization products, as well as home furnishings;

• Impulse buyers, who flock to vendors of home décor, arts and crafts, cooking and baking products, jewelry, and personal goods; and

• Those who attend the show purely for fun, who may arrive without an agenda but often develop ideas for future purchases and home products. “More than any other group,” according to the association, “these people are the ones who have come to rely upon our show on an annual basis and who perhaps have the greatest impact upon our vendors.”

Advice — on the House

In addition to the exhibitors, the four-day event will also include cooking shows, hosted by WMAS radio personalities, in the Home Show Kitchen in the Young Building. Various chefs from restaurants throughout the Pioneer Valley will be on hand to prepare some of their specialties, and audience members can ask them questions, try samples, and have a chance to win gift certificates from some of the establishments.

A children’s area in the Young Building will feature an art exhibit created by students from Thousand Cranes Studio and a chance to participate in creative activities, as well as Melha Shriners clowns and a live butterfly display from Magic Wings Butterfly Conservatory & Gardens. The Koi Society will have a pond built by C J Grounds Maintenance filled with koi fish, kids can get their pictures taken on a go-cart provided by Pioneer Valley Indoor Karting, Looney Tunes characters from Six Flags New England will be on hand, and Rolling Acres Outdoor and Science Summer Camp will help kids conduct science experiments.

Meanwhile, promotions and giveaways include the WMAS Kitchen Giveaway Contest, the Rock 102/Lazer 99.3 Ultimate New England Sports Fan Giveaway, and iHeartRadio’s $25,000 Home Makeover Contest.

In a dedicated outdoor area, several vendors will assemble outdoor structures such as sheds, gazebos, sunrooms, and furniture to spruce up the deck or poolside. Also on display in that area will be the large Beauty in Motion showroom of American Standard products.

Gilpatrick emphasized that the impact of the Home & Garden Show is year-round. “Some people may have a problem that costs $15,000 to fix, and they don’t have $15,000. But come next year, they’ve planned and budgeted, maybe secured financing, basically done what it will take, and that’s when we hear from them again. There’s a lot of that.”

This year’s show hours are Thursday and Friday, March 22-23, 1-9 p.m.; Saturday, March 24, 10 a.m. to 9 p.m.; and Sunday, March 25, 10 a.m. to 5 p.m. General admission is $10 for adults, and children under 12 are admitted free. Discount coupons, available at www.westernmasshomeshow.com, knock $6 off the regular ticket price on Thursday, $4 off the regular price on Friday, and $2 off the regular price on Saturday and Sunday. Veterans and active military with ID receive free admission on Thursday only.

Joseph Bednar can be reached at [email protected]

Greentown Initiative Links Startups with Manufacturers

By BusinessWest Staff March 20, 2018

Entrepreneurship Sections

The ‘Connections’ Business

Adam Rodrigues

Adam Rodrigues, manufacturing fellow with Greentown labs, says his job description can be smashed down to two words: Making matches. That would be matches between startups across the state, and especially those within the 413, and manufacturers in Western Mass. that can help bring a concept to the marketplace. He’s already made several of these matches and plans to make many more, connections that have a number of benefits — for the startups, the manufacturers, the region, and the state.

Adam Rodrigues has a nice, large office in Building 101 at the Technology Park at Springfield Technical Community College.

But it’s sparse, and, therefore, a little awkward.

“I’ve got about half a basketball court and just this little desk in the back right corner,” he said with an obvious nod to the office’s well-polished hardwood floors, a holdover from the days when this building was part of the Springfield Armory complex. “It’s a little weird.”

But it’s all good, because Rodrigues isn’t in his office or at that desk very much. No, he’s paid to be on the road, actually, and that’s where he spends almost all his time.

As a manufacturing fellow with Greentown Labs — or, to be more specific, Greentown Learning, a spinoff off the Somerville, Mass.-based clean-technology incubator — his job is to make meaningful connections between as many startups and Bay State-based manufacturers, and preferably Western Mass. manufacturers, as possible.

“I’m a matchmaker,” he said, adding that this role cannot be carried out effectively from Suite 32 in Building 101 — although he can do some paperwork there. The real work is carried on in a host of other settings. They range from area manufacturing facilities — he’s visited several dozen by his count — to various programs put on Valley Venture Mentors (VVM), SPARK, and other groups focused on encouraging and mentoring entrepreneurs; from structured meet-and-greet sessions between startups and manufacturers to what amount to organized road trips during which those incubating at Greentown get introduced to manufacturers who might make their concept a reality.

And there is much that goes into that last equation, he said, adding that a manufacturer can help an entrepreneur take an idea, maneuver it through the prototyping stage, make tweaks and improvements, and finally move it to the production phase.

And that’s exactly what’s happening — note the present tense — with a company called Quikcord, its principals, Matt Fioretti and Matt Adams, and East Longmeadow-based Toner Plastics.

SEE: List of Business & Economic Development Resources

Fioretti didn’t want to say much at all about his concept, intended for the military, until it reaches the market — “let’s just say it’s a product designed by a Marine for Marines” — but talked enthusiastically, and at length, about how Greentown’s efforts to match the company with Toner Plastics are helping to propel this venture forward.

“It’s had an unbelievable springboarding effect,” he explained. “Greentown was able to put us in front of the right people, and it just skyrocketed us to the point we’re at.

“And the best part about is that the amount of money we spent is next to nothing when you think of what we’ve accomplished,” he went on. “We’re two guys with an idea and no money, and we’re almost ready to do a short production run.”

Such a scenario, and such commentary, is exactly what several partners had in mind roughly 15 months ago when Greentown’s Western Mass. facility was created, with Rodrigues, a veteran of the industry having worked for several years at Lenox, at the helm.

When the initiative was launched, there were goals and benchmarks set, he said, adding that most all of them have been exceeded. Here are some of the numbers to date:

• More than 50 manufacturers have been identified as interested in working with hardware startups;

• More than 45 startups have received assistance from the initiative;

• More than 80 connections have been made between hardware startups and Western Mass. manufacturers;

• More than 30 east-west connections have been made between Boston-area startups and Western Mass. manufacturers; and

• Perhaps most importantly, five contracts have been signed between startups and Western Mass. manufacturers.

All of this translates into thousands of miles on Rodrigues’ odometer and comparatively few hours sitting behind that small desk. But, as noted, this is how those behind Greentown’s Springfield facility drew up this play, and thus far, it is netting real results for the region.

For this issue and its focus on entrepreneurship, BusinessWest looks at Rodrigues’ matchmaking work to date and how it has become another key ingredient in the region’s broad economic-development strategy.

Making Introductions

As he flashed back several months and retold the story of how the company that would become Quikcord became matched with Toner Plastics, Fioretti provided a textbook example of how Greentown Learning works and why it was created.

Matt Fioretti, left, and Matt Adams, cofounders of Quikcord, were successfully matched with Toner Plastics, enabling their concept to take big steps forward.

“We were at a VVM event, and we were making a pitch on our basic concept,” he recalled. “We had nothing; we just had a concept. Well, after we made the pitch, there were some breakout sessions where people come and talk with you about what they just heard. And Adam [Rodrigues] came up to us and said, ‘I’m just getting started, I don’t even have business cards, but let me get your names and e-mail addresses, and I’ll get back to you.’

“He then said, ‘this is going to be worth it for you,’” Fioretti went on, remembering that commentary because of its poignancy. “And at that stage, we were ready to try just about anything. So we said, ‘sure.’”

Fast-forwarding a little, he said Rodrigues did, indeed, follow up a few weeks later. They met and talked about their concept and also about Greentown. Later, Rodrigues arranged for the partners to pitch at a manufacturing seminar staged by Greentown and the Massachusetts Manufacturing Extension Partnership.

One of the panelists they pitched to was Steve Graham, owner of Toner Plastics. Fast-forwarding some more, he said Graham and the team at Toner took an interest in the product and provided several different kinds of support to move the concept forward.

“They recognized that we were a small business without much capital, but they loved the idea,” said Fioretti. “And they did a lot of work for us pro bono; and they got us from to the point where we could take our concept to CAD [computer-aided design].”

Again, this is exactly the script those behind Greentown Learning had in mind, said Rodrigues, adding that the need for such a matchmaking outfit, if you will, had become increasingly apparent in recent years.

Especially at Greentown Labs, the largest clean-technology incubator in the country, with more than 60 hardware startups under that one large roof.

“As they started to incubate these startups, they realized that, while they had all these awesome ideas coming out of the state, they did not have a good link to manufacturers in the Commonwealth,” he explained, adding that, to address this, a manufacturing initiative was launched to help connect the startups with Bay State manufacturers.

Progress was made, he went on, and it quickly became apparent that attention needed to be focused on the western part of the state, not only the manufacturers that give the region much of its economic heritage, but the ever-increasing number of startups being spawned there as well.

So a position, funded by the Davis Foundation, the Massachusetts Clean Energy Center, and MassDevelopment, was created, and Rodrigues started filling the drawers in that desk in January 2017.

He said he hit the ground running, and hasn’t stopped running. He had a good foundation on which to build, having been part of VVM’s manufacturing accelerator in 2016, serving as a mentor to the participants, passing on knowledge gained while working at Lenox in the supply-chain realm.

“Being a buyer, I was able to tell the manufacturers that were in the accelerator what a buyer is looking for when they’re working for new contracts,” he explained, adding that he had also taken part in several of VVM’s monthly gatherings at which entrepreneurs make pitches, make connections, and hopefully take steps forward.

So he knew both of the constituencies he would be working with in his capacity with Greentown. Sort of, but not as much as he would like. So he sent about making connections of his own.

“My goal was to meet as many manufacturers as I could in this area, and meet as many startups as I could in this area that were developing actual hardware, and try to connect them,” he told BusinessWest.

These connections usually come about, as noted earlier, through organized events, such as a Shark Tank-like gathering involving entrepreneurs pitching to manufacturing experts.

“Each startup would get on stage and say, ‘this is what I’m making, here’s where we’re hung up, here’s where we don’t know how to scale,’” he noted. “And then we’d have the manufacturers from this area there to say, ‘I’ve seen this before; here’s what I think you should do,’ and someone else would chime in with ‘have you considered doing this?’ And the startups walk away with a connection to manufactuters.”

Creating Progress

And the importance of these connections — to the startups, the manufacturers, the region, and the state itself — cannot be overstated, he went on, adding that they add up to potential opportunities that might be otherwise be missed.

Elaborating, he said part of this equation is a simple matter of awareness, or a lack thereof, as the case may be. Indeed, some entrepreneurs simply don’t know what the region’s manufacturers possess when it comes to capabilities and specialties, and often look overseas for someone to make their product.

“We want to raise a flag,” noted Rodrigues, “and say, ‘before you decide to manufacture somewhere else in this country, before you go China to have that prototype made, let me introduce you to a few people here who can help you out.”

But there is another element to these matchmaking efforts, perhaps one that’s even more important, he went on.

“Sometimes, in addition to making a connection, the entrepreneur will walk away with a completely new direction for the company and the design process,” said Rodrigues, adding that this is exactly what has happened with some of the connections he’s helped orchestrate.

Mike Reed, seen here in the Toner Plastics lobby with some of the products produced there, including the hula hoop, says the company was able to help Quikcord reach the prototype stage.

Such as the one involving Quik-cord and Toner Plastics. Summing up how that worked out succinctly, and colorfully, Rodrigues noted that, “at the initial event, their prototype was a toilet-paper roll with duct tape on it; a few months later, they had a an actual, fully formed prototype with the logo on it, and they were ready for manufacturing.”

Spearheading that transformation was the team at Toner Plastics, a 25-year-old manufacturer of extruded products and a leader in 3D printer filament products and makers of, among other things, hula hoops. Among its many other specialties is manufacturing filler for wire and cable products.

Mike Reed, the company’s engineering manager, said Steve Graham saw potential in the Quikcord concept and its principals and agreed to work with the entrepreneurs to help move their idea off the proverbial drawing board.

“At that point, they had a good concept, but they really needed some help finalizing the design and getting to manufacturing,” Reed explained, adding that Toner Plastics worked on the project in conjunction with its sister company, Modern Mold and Tool, and especially design engineer Stefan Ogle. “We worked with them for several months on the design; we went back and forth, made several revisions, and did some prototype work as well. And then we optimized that design for manufacturing.”

These were critical steps forward, ones that prompted Fioretti to use that phrase ‘springboarding effect’ to capture how this connection gave the venture some needed lift.

“We should have the final product in hand soon,” he went on, adding that the company is close to moving on to the manufacturing stage, and he expects Toner Plastics to play a big role in that work. “We love what Greentown is doing because we’ve seen first-hand how it works.”

There are other startups that can make that same claim, said Rodrigues, including Kwema, a Cincinnati-based wearable-technology startup that had participated in the VVM accelerator and also in the same ‘rocket pitch’ where Quikcord met Toner Plastics.

“When they got exposed to what’s out here for manufacturing and they started working with Worthington Assembly, they now have plans to relocate their headquarters from Cincinnati to Springfield,” said Rodrigues.

As part of his matchmaking efforts, Adam Rodrigues has been introducing startups to area manufacturers at tours, such as this one at Peerless Precision in Westfield, led by company president Kristin Carlson.

Still another success story is RiseRobotics, a company incubating at Greentown in Somerville, that has made not one but a few of the east-west connections Rodrigues said he loves to facilitate. Indeed, the company is now working with two Westfield-based manufacturers, Peerless Precision and Manufacturing Technology Group.

The goal moving forward, obviously, is to make more of these connections, said Rodrigues, adding that he’s only 15 months into a three-year contract and is already exploring funding options to extend the life of this important initiative.

“There’s some nice momentum going — the numbers are well beyond anything we could have projected,” he said of the initiative’s track record to date. “What that means to me is that people are excited about this; they’re excited about the whole innovation movement that’s going on in this area.

“The numbers show there’s a lot of potential here,” he went on. “Manufacturers are thinking about the future, and they’re thinking about innovation, and the exposure to what Massachusetts has to offer to innovators is changing the perception that they have to go to China first.”

Prototype for Success

As he talked with BusinessWest in Building 101 and posed for a few photos, Rodrigues admitted he didn’t know too much about what was going on within the facility still known as the Scibelli Enterprise Center, named for the former STCC president who created it.

He did know there are few businesses incubating there, and that there are some economic-development-related agencies leasing space, such as Leadership Pioneer Valley and the Western Mass. Small Business Development Center.

He knows those two because he’s worked directly with the latter as part of his connection-making efforts, and the former occupies the suite next door.

Other than that … he doesn’t know very much, because he’s not there, in his half-basketball court, very much at all.

His job is to be on the road, making connections, building bridges, whatever phrase you want to use. And there is still considerable work to do in that regard.

George O’Brien can be reached at [email protected]

Open Space, Sustainability Among the Top Trends in House Design

By BusinessWest Staff March 20, 2018

Architecture Sections

Home Makers

The ideas home buyers — and those looking to renovate — bring to the table can morph over time, and a few trends, including an emphasis on open floor plans and sustainable living, not to mention natural surfaces and unobtrusive, smart technology, have come to dominate today’s residential-design world. And when the end result matches the initial vision, well, that’s when a house truly becomes a home.

Something old, something new.

That’s not just the first four words of the ritual brides seek to incorporate on their wedding day — it’s at the heart of another long-time commitment people make: Building a home.

“People in this area are definitely more focused on recognizable regional architecture that draws on arts-and-crafts tradition, farmhouse tradition, or Victorian tradition; they like forms that are familiar to them,” said Charles Roberts, a principal with Kuhn Riddle Architects in Amherst.

“People bring to the process their preconceived notions about architecture, from their research and what they’re comfortable with,” he added. “Most people are drawn to a house that’s recognizable in terms of form, something they can relate to.”

The homes on these pages, designed by Kuhn Riddle Architects, are examples of how today’s houses blend traditional ideas with modern space plans.

However, he said, when they step inside, they’re definitely not looking for a traditional Victorian layout with many small rooms. “They want more modern, open plans — more light, open space, an integrated way of living with their house. A compartmentalized dining room is one of those components that’s falling more out of favor. They want a kitchen space that opens to living area and the dining area.”

Chris Jacobs, president of Barron & Jacobs Associates in Northampton, a design-build firm with a large residential-renovation portfolio, has witnessed the same trend over the past decade, with many projects focused on creating a more open feel.

“In most of our jobs, we’re opening up living space,” he said. “The traditional dining room is going away; we’re always knocking down walls to open up space.”

It’s a trend the national home-design media has pegged as well; flexible living space ranks among Architect magazine’s top three trends for 2018, driven in part by changing lifestyles and the way families want to interact today. In short, it’s all about flow and compatibility between spaces.

“Dedicated kitchen, living, and dining rooms have largely been replaced by large multi-purpose spaces that can be customized to meet families’ needs,” the magazine noted. “Architects can work with builders to ensure designs offer flexibility in living arrangements by including sliding doors, pocket doors, and other movable dividers in homes to ensure a seamless transition between rooms in the home, as well as between indoor and outdoor living spaces.”

That’s just one way modern home design has shifted in recent years. For this issue’s focus on architecture, BusinessWest takes a look at a few other ways architects and builders are creating spaces that reflect 21st-century tastes.

Lean and Green

Architect’s second big trend in home design is sustainability, and that’s no surprise; ‘green’ building, once a costly outlier in home design, still often comes with a steep cost, but is no longer uncommon.

“Consumers know the importance of reducing their carbon footprints, and want to make sustainable choices that fit with their lifestyles,” the publication noted. “Architects can meet these needs by ensuring the building envelope is well-sealed and insulated and by including sustainable options such as solar panels or energy-efficient appliances.”

SEE: List of Architectures

That may be even more true in Western Mass., with its reputation as an environmentally-conscious region.

“People are definitely interested in the energy efficiency of building and design right now, moreso than they were as recently as 10 years ago,” Roberts said. “A number of projects I’ve been working on for builders include zero design, really paying attention to the envelope of the building, heat recovery, and ventilation. All the renewable-energy components are in demand.”

Jacobs pointed out that communities in Massachusetts, with its stricter-than-average stretch codes mandating sustainable building elements, already require certain elements, and beyond that, each option comes with a budget hit. “You can definitely surpass [the codes], but most people, when they see the price difference, don’t, for example, use spray-foam insulation through their whole house.”

Beyond energy efficiency, Roberts said, homeowners are trending toward natural materials in the home, like wood floors and stone countertops, and away from plastics and formica. Meanwhile, wall-to-wall carpeting is becoming much less popular as people want to showcase their natural flooring.

They’re also more focused on the kitchen than other areas of the home, he said, not just with natural surfaces, but with high-end appliances. “Kitchen is a place people still focus on, and they want nice refrigerators and ranges and cabinets. The kitchen is still the heart and core of almost every house. Every conversation seems to end up in the kitchen.”

Jacobs said kitchens are probably the number-one target of home renovation projects he’s involved with.

“Everyone wants to go to stone countertops, good appliances, quality cabinets,” he noted, adding that there’s wide range of outcomes depending on the budget. “You can build a kitchen that can last 100 years, or build one that lasts 10.”

Bathrooms are another area where higher-end options like custom shower tile, frameless glass, and heated floors are extremely popular — when the budget allows. Of course, there’s a good reason kitchens and bathrooms get so much attention: they’re important for quality of life.

“The majority of people in Massachusetts live in an older home, so we renovate a lot of bathrooms and kitchens,” he told BusinessWest. “Everyone would love a screen porch, but they don’t necessarily need it. But if your bathroom is leaking, it can’t wait.”

Chris Jacobs says today’s building codes mandate plenty of sustainable and energy-efficient aspects, but some home buyers and remodelers choose to go beyond them.

As for exterior trends, Roberts said, many builders are moving toward fiber cement, a durable, paintable product that replicates many traditional sidings. “It’s nice, because it holds paint forever, and it’s a little less expensive than natural wood, so a lot of housing we’re seeing going up now has that material in the exterior.”

The final top trend on Architect’s list for 2018 is hidden technology, which is becoming more integrated and extensive than ever before. Homeowners enjoy being able to adjust heat and lights, preheat the oven, and perform other tasks from a mobile device.

“Architects,” it noted, “should work with builders to ensure customization is part of the plan from the beginning, and also that new homes are optimized for wi-fi connectivity based on the size and layout of the home.”

Arch2O, an organization that promotes innovative ideas in architecture, also foresees this technology becoming more prevalent. “Smart houses which are entirely automated by an Internet application will prevail,” it notes. “You will be able to heat up the food you left in the oven on your way home and even turn on your coffee machine. This will also apply to lighting, air conditioning, heating, fridges, dishwashers, and windows.”

Home for Life

Bells and whistles are fun, and definitely something 21st-century homeowners crave, but Roberts said the most resonant ideas still revolve around the way people connect. A home can facilitate that in different ways, from an open living plan complemented by a ‘get-away’ room — an office, TV, or game room — in another area of the house, to a move toward moving master suites downstairs.

“As people get up there in life, they’re saying, ‘I want to be here for the rest of my life; I want to age in place.’ With primary suites downstairs, they can live on first floor, with second-floor bedrooms for kids and grandkids, expanded family, and visitors,” he explained. “People are looking for houses that are flexible, that have the ability to absorb extended family.”

In downtown areas, where there aren’t as many buildable lots for single-family homes, other people prefer the community aspects and neighborhood walkability of condominiums and even co-housing projects, he added. “That’s about a lifestyle as much as a style of architecture.”

For those who aren’t in the market for a new home, the past few years, with the recession well in the distance, have proven a fertile time for renovations, Jacobs said.

“People had put a hold on home improvements, and now that the recession is over, we’re seeing more of them scheduling projects. We do a lot of kitchens, and some are adding a level and doubling the size of the house. It’s still cheaper to buy a house and fix it than build it from scratch.”

In all, architects and builders see a positive landscape for turning trendy ideas into something new — often working from something old.

“In this area,” Roberts said, “I’ve have the experience of working with all the various subcontractors putting these elements together, and I really enjoy working with all the great builders on these projects” — in other words, bringing ever-changing visions to life.

Joseph Bednar can be reached at [email protected]

Salamon Flooring Celebrates 75 Years as a Family Business

By BusinessWest Staff March 20, 2018

Architecture Home Builders Sections

Surface Appeal

President Mitch Salomon (center) and some of his team at Salomon Flooring.

The flooring business has changed in many ways since Mitch Salamon Sr. opened his shop 75 years ago, with an array of products he couldn’t have envisioned. But other elements haven’t changed at all, say today’s second- and third-generation leaders of the company, from the importance of punctuality to helping customers work within their budget, all of which has helped Salamon build a roster of repeat customers in some of the area’s most important industries.

Visit Sarat Ford Lincoln in Agawam, Ford of Greenfield, or Balise Hyundai of Springfield, and chances are you’re walking on a surface installed by Salamon Flooring.

Since 2014, in fact, the West Springfield-based company has completed six-figure jobs at those dealerships, plus Curry Honda in Chicopee, Balise Ford in Wilbraham, Prime Hyundai in Rockland … the list goes on.

“Car dealerships are building now; there’s a lot of growth and consolidation,” said Mark Salamon, a third-generation vice president at the family-owned flooring business, which is celebrating its 75th anniversary this year. “We have a lot of projects going on with car dealerships; the opportunities are enormous.”

Assisted-living centers — which are also seeing a building and renovating boom, thanks to the largest population over age 65 in the nation’s history — are another strong niche for Salamon, with recent flooring jobs including Linda Manor in Leeds and Stonebrook Village in South Windsor, Conn., and several others now underway.

“We’re local contractors from Western Mass., but we do work all the way into Boston and New York and Connecticut,” Salamon said. “We do a lot of school work, assisted-living centers, car dealerships, government work, VAs, Navy work — small to large — as well as residential projects.”

Company President Mitch Salamon told BusinessWest that his father, also named Mitch, launched the company in 1943 in Holyoke, later moving it to West Springfield, where it has been based for more than a half-century. “It just evolved through the years, and when I was old enough to assist, we eventually broadened our scope of work and expanded our operations.”

Today, with 36 installers in the field and an office staff of nine, Salamon Flooring continues to build on its name, and its key niches. Major school projects in the past five years include a half-million dollars worth of work at UMass Amherst, plus jobs at Pioneer Valley Christian School, Baystate Academy, Bay Path College, Chapin School, West Springfield public schools, Wilbraham & Monson Academy, and Springfield Technical Community College.

Then there are the medical facilities — including Riverbend Medical Group, Baystate Medical Center, Mercy Medical Center, MedExpress, AFC Urgent Care, and other large practices. Meanwhile, recent government projects have included four naval bases around New England and Veterans Administration facilities in Northampton and Bedford.

A Vietnam veteran decorated with the Bronze Star, Mitch Salomon says being a vet qualifies his company for a competitive edge in the bidding process for government work, but added quickly that its track record provides a greater edge. “Our credibility and reputation are so strong that, once we affiliate ourselves with a contractor, we’re invited over and over for anything else they bid.”

Laying It Down

Mark Salamon noted that the company cut its teeth on residential projects, and started to shift more toward commercial work when his father took over. “As the third generation goes on, we do mostly commercial work, with some light residential.”

Popular products these days include broadloom carpet, carpet tile, luxury vinyl tile (LVT), vinyl composite tile (VCT), hardwood flooring, granite, ceramic tile, and sheet vinyls. Products like LVT, VCT, and sheet vinyls, he explained, offer more durability than traditional vinyl products while providing a realistic wood or tile appearance.

The majority of customers today are looking for long-term durability, he added, whether to protect a floor from dog claws and heavy use by kids, or due to a high-traffic location in, say, a retail store or car showroom.

From left, Carol Salomon, Mitch Salomon, Mark Salomon, and Karen Salomon Shouse represent the second and third generations of company leadership.

“LVT is becoming very popular and replacing hardwood in a lot of homes,” Salamon went on. “The way they’re constructed these days is a very realistic look that mimics wood, with beveled edges, graining on the surface, and it’s about half the cost of hardwood. Some have lifetime warranties, and some are waterproof.”

Commercial clients are increasingly choosing LVT as well, Mitch said, particularly high-traffic facilities like hospitals, healthcare practices, and assisted-living centers, for its blend of durability and a more pleasing appearance than traditional vinyl tile.

Part of a product’s durability stems from the surface preparation and moisture mitigation Salamon offers. Mark added that ever-expanding options in materials makes it easy to “value engineer” a job that meets the client’s needs within his or her budget.

“A lot of products start with the architect specifying something,” he noted, “but once budgets are set, sometimes value engineering comes into play, and we can make the projects fit their budget. We certainly have some clients with tight budgets, but we can find products that fit their needs and still give them quality and durability.”

Repeat business has been an important element of Salamon’s success, he went on. “Once we jump into a market and complete successful projects, we’re asked to bid a lot of similar projects again. We pride ourselves on giving 100%, doing the project on time, on schedule, and handling whatever obstacles are in the way, which creates repeat business. General contractors like us and trust us on projects.”

That’s partly because of the legwork Salamon completes well before it shows up on a job site, from the products to be used to a list of workers preapproved to work in certain settings — including background checks for military bases and CORI checks for school settings.

“We make sure the paperwork needed is done, so when the project starts, there are no delays,” he said. “General contractors like to see that set up in the system; it makes it very easy for them, which makes the process of completing the job that much quicker.”

Another important element of working with general contractors is making sure punchlist items are resolved immediately, thus preventing delays in the schedule. And he appreciates contractors with a similar emphasis on punctuality.

“We enjoy working with good general contractors that have their jobs well-organized, well-financed, and on schedule,” he said. “It makes our job easier, makes the projects come out nicer, and increases the chance for additional work with them.”

Carol Salamon, Mitch’s wife and the company treasurer, agreed. “The general contractors we work with have pride in their work; they’re not sloppy.”

Stepping Forward

Mark Salamon noted that the company has grown substantially over the past six years, emerging from the post-recession years with a substantial surge in business. “Every year has had strong, positive growth.”

The company has been a community fixture in more ways than installing floors throughout the region. Among its charitable efforts, Salamon Flooring and Salamon Realty, another family business, donated funds last year to the West Springfield Fire Department to purchase a utility task vehicle from Springfield Auto and Truck.

The emergency vehicle was put into use at the Big E in September and made 63 runs there. With its smaller size, it’s able to navigate through large crowds and access areas of the fair that would be challenging to reach with an ambulance. It is also used to reach emergency situations in Mittineague Park, the Bear Hole Watershed, and other places.

As for its flooring business, the Salamon family plans to be a local fixture for the foreseeable future. While Mark and his sister, Vice President Karen Salamon Shouse, represent the third generation of company leadership, they won’t be the last; Mark’s son, Beau Salomon, is a student at UMass Business School, but comes to work during summer vacations and other breaks, and sometimes on the weekend when needed, with every intention of coming on board full-time after graduation.

“He has the leadership ability that my father and grandfather had, that a lot of the guys here look for, Mark said, “and he’s a hard worker — something you don’t see in a lot of kids nowadays.”

He’ll be coming on board at a time when those niches that have driven so many sales, from auto dealerships to schools to assisted living, continue to experience a wave of construction. “The market is strong. We have some quality competition, but we strive every day to be better.”

“We’re not going anywhere,” Salamon Shouse added. “With the competition in the area, we have to bring our best to every job.”