Something to Build On
Gisele Gilpatrick says her family’s business, Pro-Tech Waterproofing in Chicopee, typically garners about six months’ worth of business from the Western Mass. Home & Garden show — just not all at once.
“They’ll take our information, but they won’t always call next week,” said Gilpatrick, Pro-Tech’s office manager and the chair of the 64th annual Home & Garden show, slated for March 22-25. “They’ll say, ‘we saw you six months ago, or a year ago, or two years ago. I pulled out your card, because I have a problem now.’”
That’s the value for many of the 350-plus vendors who will set up shop at the Eastern States Exposition on March 22-25. Among those showcasing their products and services will be builders, remodelers, kitchen and bath specialists, landscapers, painters, roofers, financial institutions, pool companies, and more.
“It’s a good chance for people to talk to us one on one about their situation,” Gilpatrick said. “Sometimes it’s easier to visualize things when you talk with someone in person, and people are more comfortable explaining what they need. Sometimes, people think it’s a major project and it’s not, while other times we have to tell them it is major.”
Either way, it’s easy to find answers — and second, third, and fourth opinions — with so many businesses on hand. For that reason and others, the annual event has become the signature showcase for the Home Builders & Remodelers Assoc. of Western Massachusetts, which produces it.
The home show started as a way to generate revenue to support the association, but it also provides member companies with a chance to market to an audience — and a big one, with around 20,000 visitors over the four days in a typical year — that might not otherwise see their name. Conversely, it gives attendees, many of whom simply come to the show for fun, a host of concrete (sometimes literally) ideas for home improvement.
The exhibitors — in more than 90 different categories — run the gamut from inspection services to security and alarm systems; Internet and communications to moving and storage; duct cleaning to pianos and organs.
Show attendees fall into one of several categories, the association notes:
• People planning to buy or build a new home, who may visit with builders, real-estate agents, financial institutions, and sellers of component products, such as hardwood flooring, tile, and appliances;
• People planning to remodel or renovate, who may want to check in with all of the above, plus vendors of replacement components such as windows and doors, as well as appliances, wall treatments, and home furnishings;
• Yard and garden enthusiasts, who tend to be interested in lawn and landscaping services; wall, walk, and edging components and materials; and trees, shrubs, flowers, and seeds;
• Lifestyle-conscious individuals, who like to check out trendy, high-tech, or time-saving products; home furnishings; and products focused on self-improvement, fitness, and health;
• Committed renters, who have no plans to own a house, but may be interested in space-conservation and space-utilization products, as well as home furnishings;
• Impulse buyers, who flock to vendors of home décor, arts and crafts, cooking and baking products, jewelry, and personal goods; and
• Those who attend the show purely for fun, who may arrive without an agenda but often develop ideas for future purchases and home products. “More than any other group,” according to the association, “these people are the ones who have come to rely upon our show on an annual basis and who perhaps have the greatest impact upon our vendors.”
Advice — on the House
In addition to the exhibitors, the four-day event will also include cooking shows, hosted by WMAS radio personalities, in the Home Show Kitchen in the Young Building. Various chefs from restaurants throughout the Pioneer Valley will be on hand to prepare some of their specialties, and audience members can ask them questions, try samples, and have a chance to win gift certificates from some of the establishments.
A children’s area in the Young Building will feature an art exhibit created by students from Thousand Cranes Studio and a chance to participate in creative activities, as well as Melha Shriners clowns and a live butterfly display from Magic Wings Butterfly Conservatory & Gardens. The Koi Society will have a pond built by C J Grounds Maintenance filled with koi fish, kids can get their pictures taken on a go-cart provided by Pioneer Valley Indoor Karting, Looney Tunes characters from Six Flags New England will be on hand, and Rolling Acres Outdoor and Science Summer Camp will help kids conduct science experiments.
Meanwhile, promotions and giveaways include the WMAS Kitchen Giveaway Contest, the Rock 102/Lazer 99.3 Ultimate New England Sports Fan Giveaway, and iHeartRadio’s $25,000 Home Makeover Contest.
In a dedicated outdoor area, several vendors will assemble outdoor structures such as sheds, gazebos, sunrooms, and furniture to spruce up the deck or poolside. Also on display in that area will be the large Beauty in Motion showroom of American Standard products.
Gilpatrick emphasized that the impact of the Home & Garden Show is year-round. “Some people may have a problem that costs $15,000 to fix, and they don’t have $15,000. But come next year, they’ve planned and budgeted, maybe secured financing, basically done what it will take, and that’s when we hear from them again. There’s a lot of that.”
This year’s show hours are Thursday and Friday, March 22-23, 1-9 p.m.; Saturday, March 24, 10 a.m. to 9 p.m.; and Sunday, March 25, 10 a.m. to 5 p.m. General admission is $10 for adults, and children under 12 are admitted free. Discount coupons, available at www.westernmasshomeshow.com, knock $6 off the regular ticket price on Thursday, $4 off the regular price on Friday, and $2 off the regular price on Saturday and Sunday. Veterans and active military with ID receive free admission on Thursday only.
Joseph Bednar can be reached at [email protected]