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Business Talk Podcast Special Coverage

With new episodes airing every other Monday, BusinessTalk features in-depth interviews and discussions with local industry leaders who offer thoughtful perspectives on the Western Massachusetts economy and the many business ventures that keep it running. BusinessTalk is sponsored and presented by Greenfield Cooperative Bank.

Go HERE to view all episodes

Episode 250: January 19, 2026

Joe Bednar talks with Ayanna Crawford, President, AC Consulting Media & Public Relations Firm

Much of Ayanna Crawford’s work has been built on the importance of education, from her public school teaching days to her creation of the youth public speaking initiative called Take the Mic; from the growth of the Parent Villages nonprofit to her new role on the Springfield School Committee — and more. On the next episode of BusinessTalk, Ayanna sits down with BusinessWest Editor Joe Bednar for a wide-ranging discussion about all this, plus her consulting business, her community advocacy as chief of staff for a state representative, her experience being named one of BusinessWest’s Women of Impact, and why it’s important to prioritize self-care in order to keep making an impact in the world. It’s must listening, so tune into BusinessTalk, a podcast presented by BusinessWest over both audio and video platforms, and sponsored by Greenfield Cooperative Bank.

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Special Coverage Women of Impact 2025

BusinessWest has long recognized the contributions of women within the business community and created the Women of Impact awards in 2018 to further honor women who have the authority and power to move the needle in their business, are respected for accomplishments within their industries, give back to the community, and are sought out as respected advisors and mentors within their field of influence. 

Go HERE to view the 2025 Women of Impact Digital Section

The eight stories below demonstrate that idea many times over. They detail not only what these women do for a living, but what they’ve done with their lives — specifically, how they’ve become innovators in their fields, leaders within the community, advocates for people in need, and, most importantly, inspirations to all those around them. The class of 2025 features:

Tara Brewster

Vice president of Business Development and Director of Philanthropy at Greenfield Savings Bank

Ayanna Crawford

President of AC Consulting and Media Services

Tracy Friedenberg

Executive director of Bacon Wilson, P.C.

Rania Kfuri

Vice president for Philanthropy, Sales, and Marketing at Glenmeadow

Chelsea Kline

Executive director of Cancer Connection

Angelina Ramirez

CEO of Stavros Center for Independent Living

Amanda Sanderson

Executive director of Resilience Center of Franklin County

Sarah Rose Stack

Lecturer of Public Relations at UMass Amherst

Presenting Sponsors

Partner Sponsor

Daily News

SPRINGFIELD — Anticipation is rising for the eighth annual Women of Impact awards gala, hosted by BusinessWest. The sold-out event will take place tonight, Dec. 9, from 5:30 to 9 p.m. at Twin Hills Country Club in Longmeadow.

Profiles of the Women of Impact class of 2025 can be read in the Oct. 27 issue of BusinessWest and at businesswest.com. This year’s honorees are:

• Tara Brewster, vice president of Business Development and Director of Philanthropy at Greenfield Savings Bank;

• Ayanna Crawford, president of AC Consulting and Media Services;

• Tracy Friedenberg, executive director of Bacon Wilson, P.C.;

• Rania Kfuri, vice president for Philanthropy, Sales, and Marketing at Glenmeadow;

• Chelsea Kline, executive director of Cancer Connection;

• Angelina Ramirez, CEO of Stavros Center for Independent Living;

• Amanda Sanderson, executive director of Resilience Center of Franklin County; and

• Sarah Rose Stack, lecturer of Public Relations at UMass Amherst.

The event emcees are Dina McMahon, morning show co-host for the Kellogg Krew on 94.7fm WMAS; and LaTonia Monroe Naylor, chief business educator at Monroe Naylor Consulting, LLC, president and CEO of Parent Villages, and a 2024 BusinessWest Woman of Impact.

The eighth annual Women of Impact program is presented by Country Bank and TommyCar Auto Group, sponsored by Bacon Wilson, P.C., and supported by Feel Good Shop Local and 94.7fm WMAS.

Daily News

SPRINGFIELD — Tickets are now on sale for the eighth annual Women of Impact awards gala, hosted by BusinessWest. The event will take place on Tuesday, Dec. 9 from 5:30 to 9 p.m. at Twin Hills Country Club in Longmeadow. Tickets cost $95 per person, and tables of 10 are available. Click here to purchase tickets.

Profiles of the Women of Impact class of 2025 can be read in the Oct. 27 issue of BusinessWest and at businesswest.com. This year’s honorees are:

• Tara Brewster, vice president of Business Development and Director of Philanthropy at Greenfield Savings Bank;

• Ayanna Crawford, president of AC Consulting and Media Services;

• Tracy Friedenberg, executive director of Bacon Wilson, P.C.;

• Rania Kfuri, vice president for Philanthropy, Sales, and Marketing at Glenmeadow;

• Chelsea Kline, executive director of Cancer Connection;

• Angelina Ramirez, CEO of Stavros Center for Independent Living;

• Amanda Sanderson, executive director of Resilience Center of Franklin County; and

• Sarah Rose Stack, lecturer of Public Relations at UMass Amherst.

BusinessWest also announced that Dina McMahon, morning show co-host for the Kellogg Krew on 94.7fm WMAS; and LaTonia Monroe Naylor, chief business educator at Monroe Naylor Consulting, LLC, president and CEO of Parent Villages, and a 2024 BusinessWest Woman of Impact, will co-emcee this year’s gala.

The eighth annual Women of Impact program is presented by Country Bank and TommyCar Auto Group, sponsored by Bacon Wilson, P.C., and supported by Feel Good Shop Local and 94.7fm WMAS. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELD — Tickets are now on sale for the eighth annual Women of Impact awards gala, hosted by BusinessWest. The event will take place on Tuesday, Dec. 9 from 5:30 to 9 p.m. at Twin Hills Country Club in Longmeadow. Tickets cost $95 per person, and tables of 10 are available. Click here to purchase tickets.

Profiles of the Women of Impact class of 2025 can be read in the Oct. 27 issue of BusinessWest and at businesswest.com. This year’s honorees are:

• Tara Brewster, vice president of Business Development and Director of Philanthropy at Greenfield Savings Bank;

• Ayanna Crawford, president of AC Consulting and Media Services;

• Tracy Friedenberg, executive director of Bacon Wilson, P.C.;

• Rania Kfuri, vice president for Philanthropy, Sales, and Marketing at Glenmeadow;

• Chelsea Kline, executive director of Cancer Connection;

• Angelina Ramirez, CEO of Stavros Center for Independent Living;

• Amanda Sanderson, executive director of Resilience Center of Franklin County; and

• Sarah Rose Stack, lecturer of Public Relations at UMass Amherst.

The eighth annual Women of Impact program is presented by Country Bank and TommyCar Auto Group and sponsored by Bacon Wilson, P.C. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Business Talk Podcast Special Coverage

With new episodes airing every other Monday, BusinessTalk features in-depth interviews and discussions with local industry leaders who offer thoughtful perspectives on the Western Massachusetts economy and the many business ventures that keep it running. BusinessTalk is sponsored and presented by Greenfield Cooperative Bank.

Go HERE to view all episodes

Episode 246: November 10, 2025

Joe Bednar talks with Chelsea Kline, Executive Director, Cancer Connection: Leading with Empathy and Impact

Chelsea Kline has long had a passion for helping people who are struggling, and found the perfect outlet for that as executive director of Cancer Connection, the Northampton-based nonprofit that offers a raft of services — from support groups to integrative therapies to the all-important model of ‘befriending’ — to people dealing with a cancer diagnosis, as well as their families and caregivers. On the next episode of BusinessTalk, Chelsea talks with BusinessWest Editor Joe Bednar about the many community connections that make it all happen, her committed team at Cancer Connection, the many ways people can support the mission, and why it’s so gratifying to be named to BusinessWest’s Women of Impact class of 2025. It’s must listening, so tune into BusinessTalk, a podcast presented by BusinessWest on both audio and video platforms, and sponsored by Greenfield Cooperative Bank.

Sponsored by:

Also Available On

Daily News

SPRINGFIELD — Tickets are now on sale for the eighth annual Women of Impact awards gala, hosted by BusinessWest. The event will take place on Tuesday, Dec. 9 from 5:30 to 9 p.m. at Twin Hills Country Club in Longmeadow. Tickets cost $95 per person, and tables of 10 are available. Click here to purchase tickets.

Profiles of the Women of Impact class of 2025 can be read in the Oct. 27 issue of BusinessWest and at businesswest.com. This year’s honorees are:

• Tara Brewster, vice president of Business Development and Director of Philanthropy at Greenfield Savings Bank;

• Ayanna Crawford, president of AC Consulting and Media Services;

• Tracy Friedenberg, executive director of Bacon Wilson, P.C.;

• Rania Kfuri, vice president for Philanthropy, Sales, and Marketing at Glenmeadow;

• Chelsea Kline, executive director of Cancer Connection;

• Angelina Ramirez, CEO of Stavros Center for Independent Living;

• Amanda Sanderson, executive director of Resilience Center of Franklin County; and

• Sarah Rose Stack, lecturer of Public Relations at UMass Amherst.

The eighth annual Women of Impact program is presented by Country Bank and TommyCar Auto Group and sponsored by Bacon Wilson, P.C. For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELD — Tickets are now on sale for the eighth annual Women of Impact awards gala, hosted by BusinessWest. The event will take place on Tuesday, Dec. 9 from 5:30 to 9 p.m. at Twin Hills Country Club in Longmeadow. Tickets cost $95 per person, and tables of 10 are available. Click here to purchase tickets.

The Women of Impact class of 2025 will be introduced in the Oct. 27 issue of BusinessWest. This year’s honorees are:

• Tara Brewster, vice president of Business Development and Director of Philanthropy at Greenfield Savings Bank;

• Ayanna Crawford, president of AC Consulting and Media Services;

• Tracy Friedenberg, executive director of Bacon Wilson, P.C.; Impact

• Rania Kfuri, vice president for Philanthropy, Sales, and Marketing at Glenmeadow;

• Chelsea Kline, executive director of Cancer Connection;

• Angelina Ramirez, CEO of Stavros Center for Independent Living;

• Amanda Sanderson, executive director of Resilience Center of Franklin County; and

• Sarah Rose Stack, lecturer of Public Relations at UMass Amherst.

The eighth annual Women of Impact program is presented by Country Bank and TommyCar Auto Group and sponsored by Bacon Wilson, P.C.

In 2018, BusinessWest created the Women of Impact to honor women in the region who are making an impact. There are so many different ways to create positive change in the world. The women honored through this program have been successful, inspiring, and, most importantly, impactful.

For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Cover Story Women of Impact 2025

BusinessWest has long recognized the contributions of women within the business community and created the Women of Impact awards in 2018 to further honor women who have the authority and power to move the needle in their business, are respected for accomplishments within their industries, give back to the community, and are sought out as respected advisors and mentors within their field of influence. 

Go HERE to view the 2025 Women of Impact Digital Section

The eight stories below demonstrate that idea many times over. They detail not only what these women do for a living, but what they’ve done with their lives — specifically, how they’ve become innovators in their fields, leaders within the community, advocates for people in need, and, most importantly, inspirations to all those around them. The class of 2025 features:

Tara Brewster

Vice president of Business Development and Director of Philanthropy at Greenfield Savings Bank

Ayanna Crawford

President of AC Consulting and Media Services

Tracy Friedenberg

Executive director of Bacon Wilson, P.C.

Rania Kfuri

Vice president for Philanthropy, Sales, and Marketing at Glenmeadow

Chelsea Kline

Executive director of Cancer Connection

Angelina Ramirez

CEO of Stavros Center for Independent Living

Amanda Sanderson

Executive director of Resilience Center of Franklin County

Sarah Rose Stack

Lecturer of Public Relations at UMass Amherst

Presenting Sponsors

Partner Sponsor

Women of Impact 2025

Lecturer of Public Relations, UMass Amherst

Grounded in the Arts, She’s Had Many Accomplishments of Note

Sarah Rose Stack counts several mentors and influencers in her life — from her sister, Theresa, to her husband, Ryan, who has supported her in everything she’s done, to the accountants at the firm she would work for. But she always starts those discussions by referencing two music teachers — one in middle school and the other in high school.

Both inspired a passion for the arts that lives on today and influences virtually every aspect of her life (more on this later), but they did more than that. In short, they helped convince her that her challenging life — being raised by a single mother at or just below the poverty line, and at times homeless — shouldn’t limit her ambitions.

“They started to make me realize that I could be capable of something beyond just surviving,” Stack recalled, adding that they became surrogate parents in some ways, providing her with everything from quiet space in which to study and escape that home life to invaluable lessons on how teachers need to support their students in any way they can — lessons she applies today as a lecturer of Public Relations at UMass Amherst.

“That’s why there’s food here, there’s drinks here … I have a very, very, very open-door policy,” she said while talking with BusinessWest in her office at the Integrated Learning Center. “I have a student who’s not in any of my classes anymore, but she asked me to help her pick an outfit for an interview and do practice questions … that means a lot to me when students reach out to me like that, and I always try to be there for them.”

Stack has taken a circuitous route to her current position, putting aside music and the arts (at least as a profession) after coming up one credit shy of what she needed to graduate from UMass Amherst with a music degree as she tried to balance school and life, and thus being unable to speak at commencement, as she was chosen to do — although she would go back and do it later when she earned that degree.

This otherwise dark moment ultimately helped shape her in a positive way by taking her down a different career path — working first as an executive for the billion-dollar e-commerce company SHOP.COM, then for the Holyoke-based accounting firm Meyers Brothers Kalicka (MBK) and, eventually, UMass.

Today, Stack balances life at home with work (including the Stack Group, the consulting firm she co-owns with Ryan), the arts (on many different levels), and involvement in the community, squeezing every hour out of every day — except Sunday, which is reserved for family.

Indeed, while providing guidance and support to her younger son, Ethan, with college applications and her older son, Jordan, as he pursues a legal studies degree at UMass Amherst, she teaches three courses at the university (four next semester) while also managing several interns.

“They started to make me realize that I could be capable of something beyond just surviving.”

Meanwhile, she’s teaching dance one night a week; choregraphing a production of Sweeney Todd at the Little Theatre of Manchester (Conn.) set for November; preparing to star in a theatrical performance she couldn’t name just yet, opting only for ‘razzle dazzle’; and laying the groundwork for the return of a program she created called Build a Prom, which provides prom dresses, suits, and accessories to those in need. And that’s just a partial list.

She’s also a consultant to MBK on marketing matters and serves as a role model and mentor to students, young professionals, and artists of all kinds. Katrina Arona, her successor at MBK, is one of them.

Sarah Rose Stack (pictured with her husband, Ryan) says she strives to be the kind of game-changing teacher she had while studying music in her youth.

Sarah Rose Stack (pictured with her husband, Ryan) says she strives to be the kind of game-changing teacher she had while studying music in her youth.
Photo by Bob Zemba, Simple Truth Imaging

“She plants the seeds with me, and I sprout from there,” Arona said, adding that advice has come on specific marketing initiatives as well as broad realms of working with people and solving problems. “She’s like that good player on a soccer team that enables everyone around her to play better.”

 

Sound Advice

When Stack says she couldn’t take anything for granted growing up in New Jersey, she means it.

And that includes having a place to live.

“I probably moved more times before I was in high school than most people do in a lifetime,” she recalled. “I Iived in a hotel for a little while, and in a church for a little while, with family, with friends.”

She said her mother worked three jobs to support her three children and, understandably, wasn’t around much.

Which brings her back to her music teachers. One of them, ‘Mr. Lorreti,’ got her started in music and gave her a euphonium, a close cousin of the trombone and tuba, which she would go on to play in several bands and focus on in her college major. Then, in high school, there was a teacher known to all as ‘Mrs. G,’ who helped her manage those difficult years.

“I consider myself an accomplished artist in music and dance, and I got a lot of my fundamentals from my music teachers with regard to technique,” she explained. “But they were there for everything. I remember being so stressed about getting homework done … the house was crazy, and I was allowed to go to the music room and work on things during off periods; she [Mrs. G] would never tell me to leave. I could go there for a quiet moment and work on an English paper.

“Those arts teachers … they give you so much than the lessons,” she went on. “My mother was a single mom raising three kids and working three jobs, so we rarely got to see her. She worked so hard, and she did her best. But it’s interesting how these arts teachers were like second and third parents.”

Stack had a few music scholarship offers, including one to Rutgers, but chose to pay to attend UMass Amherst for its strong faculty and institutions like its marching band, which she never did play in because she was involved in so much else.

She took on school in aggressive fashion, accruing far more credits per semester than the norm, while also meeting Ryan, also a music major. She became pregnant her junior year, took a year off to be with her son, Jordan, and then returned to school to finish, but, as noted earlier, came up one credit shy due to some challenges with balancing life and school.

“Things were different then — people weren’t so accommodating with non-traditional situations,” she explained. “One of my required classes started at 8 a.m., but childcare didn’t open until 8:30. That was problematic. Two times a week, I would drop Jordan off at 8:30, park in the football lot, and sprint to this class 40 minutes late.”

“They really showed me how to set boundaries for myself. They told me that if I don’t take care of my whole person, I’m not going to be a good employee. That was such a shift for me, and it stuck with me.”

She passed the class but, as noted, couldn’t take the final, in-person exam, and thus couldn’t speak at commencement and had to put aside her dream of playing euphonium with the ‘The President’s Own’ United States Marine Band.

“I took some time off, and that was when I just thought … ‘I hate music, I hate everything,’ and I started working for SHOP.COM,” she said, noting that she started in sales and worked her way up to director of Business Integration.

It was a job that took her around the world, and she enjoyed most aspects of it, but as her children grew older, she desired something more grounded. So she took the job at MBK as director of Marketing and Recruiting, thinking it would be the “the most boring job I ever had.”

But it wasn’t. It was another learning experience on many levels, and one where she would gain more confidence and life skills.

Sarah Rose Stack (in the pink cap) leads one of the many dance classes she teaches weekly.

Sarah Rose Stack (in the pink cap) leads one of the many dance classes she teaches weekly.

“They really showed me how to set boundaries for myself,” she noted. “They told me that if I don’t take care of my whole person, I’m not going to be a good employee. That was such a shift for me, and it stuck with me.”

 

The Next Stage

Always seeking new challenges professionally, Stack found one in the School of Journalism at UMass Amherst. There she teaches “Writing for PR,” “Research & Analytics,” “Social Media for PR,” and other courses while also trying the follow the lead set by the teachers who were so impactful in her life.

While her career has taken her to the corporate world and then academia, the arts remain a huge part of her life — performing, choreographing, teaching, mentoring, inspiring, and also playing in a few orchestras, including one featured in a recent performance of Shrek.

As noted, she teaches dance — everything from ballet and pointe to ‘Broadway jazz’ — one day a week at Nutmeg’s Dance & Theatre Co. in Southwick, where she’s taught for 20 years.

She also choreographs shows for several area groups, including the Little Theatre of Manchester, the Opera House Players, Renbrook Prep School, High Wire Acts, Seat of Our Pants Productions, and the Massachusetts Academy of Ballet. Specific performances include A Chorus Line, Aladdin, Beauty and the Beast, Grease, The Hunchback of Notre Dame, The Little Mermaid, and many others.

While work and the arts are separate worlds for Stack, they interconnect in many ways, especially with the way in which her training in the arts has made her better in her more recent career roles.

“All of my music and dance training played a huge role in all of my marketing and design choices,” she explained. “When you think about video design or storytelling, writing, or any of that stuff, the cadence of things … where there’s space, where things speed up, where things are longer than they need to be — all of that is very musical to me.

“When I write something, I’ll always read it out loud and say, ‘does this sing? Does it sound monotonous, or does it sing? Are there good pauses? Does it flow nicely?’” she went on. “It’s the same with video design when it comes to how things move, physical space, tempo … all those things play a huge role in how things are visually processed; I do think there are a lot of transferable skills.

“If I were to do a doctorate, this is exactly what my dissertation would be on,” she continued. “Dance and music as a universal language as it relates to behavior change.”

Pausing for a moment, Stack seemed to take that ‘if’ out of the equation, making it sound far more like ‘when,’ as in maybe a few years from now, when there might be a little more time.

That will be the latest challenge for someone who has never shied away from one, and, in fact, always looks for the next one.

That’s just one of the myriad traits that has enabled her to excel on many different stages — both figuratively and literally — and take a bow in December as a Woman of Impact.

Women of Impact 2025

Executive Director, Resilience Center of Franklin County

She Combines Innovation with Compassion, Authenticity

 

Amanda Sanderson says she owes a lot of who she is, what she does, and what drives her personally and professionally to her family, especially her mother.

“She’s a survivor of sexual and domestic violence,” Sanderson explained. “And each time she was in a situation that was unsafe, and her children’s safety was threatened, she had to find this store of extreme resilience to leave, support her children, rebuild her life, and make sure we were all safe.”

Elaborating, Sanderson said she grew up in a blended family with siblings and stepsiblings who had different needs, and she watched as her parents fought for their rights and the various forms of support they needed.

Such experiences — and the desire to help others find within them that same level of resilience her mother and stepfather exhibited — have taken Sanderson to career stops at nonprofits in Birmingham, Ala., Boston, and now Greenfield, where she serves as executive director of the Resilience Center of Franklin County (RCFC), formerly known as the New England Learning Center for Women in Transition (NELCWIT).

That’s a mouthful, and a name that needed to be changed, she said, to reflect that the organization serves survivors of all gender identities and sexual orientation and puts an emphasis on resilience.

And rebranding has been just one of many items on a large to-do list since she arrived nearly two and a half years ago.

Indeed, she has guided the agency — funded through the Department of Public Health and the Massachusetts Office of Victim Assistance — through might be called a period of renewal and transformation, handing internal challenges, enhancing its physical space, and expanding client services (including access to food, emergency assistance funds, and a welcoming visitation center), while also overseeing record-breaking fundraising and increased grant support.

Lainie DeCoursy, a board member with the RCFC who nominated Sanderson to be a Woman of Impact, described her as a “visionary nonprofit leader,” convener, collaborator, and a clear, strong voice when it comes to raising awareness about domestic and sexual violence.

“Amanda has been a key driver of regional coalitions of more than 40 nonprofits, amplifying the collective voice for health and human services across Franklin County and North Quabbin,” she wrote. “She is a strong advocate for the role of community-based organizations in fostering resilience, often emphasizing the ripple effect of nonprofit work — that thriving individuals and families are the foundation of strong communities.

“She combines bold innovation with compassion and authenticity,” DeCoursy went on, crediting Sanderson with providing strong leadership at a time of funding challenges and policy shifts and expanding holistic services to survivors and families by growing access to a basic needs and food pantry, introducing client transportation through a new agency van (helping meet a critical void in the county), and launching several innovative support groups. “A champion of equity, sustainability, and survivor-centered care, she has made services more holistic and more accessible, while engaging hundreds of community supporters.”

“A champion of equity, sustainability, and survivor-centered care, she has made services more holistic and more accessible, while engaging hundreds of community supporters.”

While Sanderson said much has been accomplished over the past few years, she’s looking ahead to the next challenges, both short-term — managing through serious threats to funding at the state and national levels — and long-term, including the need for different types of housing to effectively serve those in transition.

Amanda Sanderson has expanded access to a basic needs and food pantry, as well as other holistic services, at a challenging time for nonprofits.
Photo by Bob Zemba, Simple Truth Imaging

“I think of it as a three-phase problem — we need emergency short-term housing for people who need two, three, four days for the plan that they have to come to fruition; we need transitional housing, which is one to two years, for people who have left the situation they were in and now need a place where they can rebuild; and we need long-term permanent housing options,” she explained, adding that solutions will not come easily and will require collaboration among the region’s nonprofits.

This drive to keep looking ahead at the next challenges and finding needed solutions helps explain why she is a Woman of Impact.

 

Lessons from a Tiny Town

When Sanderson says she grew up in a small town in Northern Vermont, she puts extra emphasis on small.

“The town I grew up in was technically a town only because it had a post office,” she explained. “There were no schools, no general stores … we had to go down the mountain to get to the next town, which had a general store, but no gas station; it was 25 or 30 minutes to the nearest gas station, so you had to plan accordingly.

“And it’s still like that, although we now have a stoplight for the first time; we went from a four-way stop sign to a stoplight in 2019,” she went on, adding that, while such small towns have unique challenges, they share problems with communities of all sizes, and it was this knowledge, coupled with what she saw and experienced growing up, that inspired the career path she chose.

“All of those things that I witnessed or experienced instilled a lot of compassion — and a belief that, with the right support, people can accomplish the things they want to accomplish,” she noted. “And I think nonprofits are the glue, a bridge between what the government should be doing for people and what people want and need.”

After earning a bachelor’s degree in arts, peace, and justice studies at St. Michael’s College in Vermont, she left the Northeast for Birmingham, serving as a AmeriCorps state volunteer for Impact America, working as a middle school debate coach, providing free vision screenings to children enrolled in daycare across 20 Alabama counties, and serving in the IRS’s Volunteer Income Tax Assistance program as a tax preparer and volunteer tax site manager in Selma and Montgomery.

“Through my studies, it became clear that the best way to learn about the world was to see a little bit of it,” she said. “And Birmingham is an excellent place to go if you’re curious about different parts of the country. And what I learned is that the problems are similar pretty much everywhere, and people are the same pretty much everywhere.”

“Everything we do has to be grounded in serving the survivors of sexual and domestic violence, building awareness in the community, and strengthening the quality of the culture here so people can do trauma work and be OK.”

Sanderson would spend four years in the Deep South, eventually serving as program manager for Impact America’s SpeakFirst program, supervising 17 middle and high school debate coaches while directly coaching 24 high school debaters and also expanding college readiness efforts through innovative programming and support initiatives.

In 2018, she joined City Year Inc., a Boston-based nonprofit focused on helping young people stay on track academically and graduate from high school ready for college. There, she managed and coached teams of six to eight AmeriCorps members who work with Greater Boston high school students.

While earning a master’s degree in higher education administration at Boston College, she served as a graduate resident director and also served as a sexual assault network advocate at the Boston College Women’s Center, working on call for its confidential hotline supporting survivors of sexual assault.

After earning that degree, she saw an opening for the co-executive director’s position at NELCWIT and decided this should be her next challenge. The job opportunity was part of it, and being just a few miles from Vermont and her family was another part.

She applied, got the job, and moved to Greenfield the same day she graduated, and was at work the following day.

Almost immediately, there were challenges that needed to be addressed internally, while also focusing on the mission and creating ways to better carry it out.

Indeed, the person hired to be the other co-executive director did not work out, she noted, and within a few weeks of being hired, Sanderson was named acting executive director, while soon also serving as acting program manager as well.

Amanda Sanderson, center, with Joan Featherman, left, one of the founders of the Resilience Center of Franklin County, and Pam Brown, a long-time director, as the agency recently celebrated its 50th anniversary.

Amanda Sanderson, center, with Joan Featherman, left, one of the founders of the Resilience Center of Franklin County, and Pam Brown, a long-time director, as the agency recently celebrated its 50th anniversary.

“In the first few months, I was just working on understanding what the staff needs were and understanding what our community relations were, where our priorities lay, and what we were doing to serve survivors,” she explained. “After I got that information, I really started to understand where our areas of improvement were.

“I was lucky enough to have someone on the staff I thought would be an incredible program director,” she went on. “I encouraged her to apply, and I started building a team of people that has the same priorities as I do.”

 

Building Resilience

When asked about those priorities, she said it comes down to meeting needs within the community, helping survivors tap that reservoir of resilience she believes is in everyone, and supporting staff members, most of whom are survivors of abuse themselves, in every way possible.

“Everything we do has to be grounded in serving the survivors of sexual and domestic violence, building awareness in the community, and strengthening the quality of the culture here so people can do trauma work and be OK,” she explained. “There was a lot of turnover when I started because people were getting burned out from hearing really difficult things and not having the support they needed.”

Elaborating, she said the agency became more thoughtful about pay, time off, and “making sure, if you come to do this work, that we’re being as supportive a workplace as we possibly can be.”

While doing that, Sanderson has been working to strengthen coalitions and collaborative efforts, knowing that, in rural areas, persistent problems cannot be solved by one agency.

In Franklin County, there are many such problems, including transportation, (or a lack thereof), substance abuse, a shortage of jobs and career opportunities, and, in many cases, a lack of understanding of the problems unique to rural areas on the part of many of the judges who come to serve in the county (most are from the Boston area) and even the state police that provide much of the public safety.

“The size of the communities can create more support for people, but it also makes it harder to fly under the radar and operate with anonymity,” she explained, adding that those who file restraining orders are far more likely to run into their abuser in a town with one grocery store than in a big city. “There are safety concerns that people do not consider if they’re not from a rural area.”

And then, there’s the housing issue.

“We need housing options that suit the area, and I’m looking into how nonprofits can work together to create supportive housing to answer some of that need and demand,” Sanderson told BusinessWest. “I’m not seeing any traditional solutions that meet our pipeline issue, and although there’s some backlash against housing-first policies, we’ve seen a lot of success once someone is rooted to a place — they have a place where they can give an address so they can get a job and enroll their children in school; DCF won’t be involved if they have a home. Those are just some of the aspects to the whole healing process.”

She noted that her mother recently earned a bachelor’s degree through Southern New Hampshire University.

“It’s something she always wanted to do,” Sanderson told BusinessWest, adding that her mother was one of the few in her own family to graduate from high school. “She wants to work with homeless youth because she was, at one time, a homeless youth.”

This new chapter in that story adds more emphasis to Sanderson’s comments earlier about how, if given the right support, people can accomplish what they need to accomplish.

It also helps explain why, when Sanderson thinks about the path she didn’t choose — a career in business, probably in a large urban center like Boston — she doesn’t think about it for long.

She’s quite content with the path she did choose, and what she’s done on that path — become a Woman of Impact.

Women of Impact 2025

CEO, Stavros Center for Independent Living

She Helps People with Disabilities Live the Life They Desire

 

When Angelina Ramirez went to work at Stavros Center for Independent Living as a secretary in 1990, it was supposed to be a transition plan to something else.

Thirty-five years later, she has certainly done plenty of transitioning, but all of it within this organization dedicated to helping people with disabilities achieve independence — with roles including outreach, special programs, community relations, and development … all the way to CEO in 2019.

As for why she never left, it was a matter of simply connecting with a mission.

“I’m a person with a disability myself, and finding a job when you have a disability can be hard, and trying to get through life can be challenging. So the mission of Stavros really spoke to me because it’s making sure that, whatever your goal is, whatever your initiative in your life is, wherever you want to go, we will be there to support you.”

Whether it’s helping people with disabilities access housing, education, and benefits or helping them access personal care management services necessary to stay in their homes, Stavros has impacted countless clients over the decades. But they’re not just numbers; Ramirez can relate many individual stories.

Like young adults who have secured internships through Stavros. “One of my favorites is this kid whose school kept telling him, ‘no, you’re too disabled; you can’t do auto repairs.’ And we talked with an auto repair shop, and they said, ‘well, if he wants to do an internship, we’ll take him.’ And they ended up hiring him because he was so good at mechanical stuff.”

“The mission of Stavros really spoke to me because it’s making sure that, whatever your goal is, whatever your initiative in your life is, wherever you want to go, we will be there to support you.”

Or another client who arrived at Stavros homeless. “The police brought her in and said, ‘we need you to do something because we don’t know what else to do with her.’ And over the years, we helped her get medication, get the services she needed, get her an apartment, and eventually get a job. And now she’s retirement age. I mean, in 35 years, you see someone’s whole life. And when you see that, you say, ‘yeah, I made a difference.’”

Jason Montgomery, Stavros’ director of Development, repeatedly noted that passion for making a difference when he nominated Ramirez to be a Woman of Impact.

“No one in Western Massachusetts has done more to advance disability rights and equity than Angelina Ramirez,” he wrote. “Her leadership is both visionary and practical, driving systemic change while ensuring immediate, tangible results for people in need. She embodies the independent living movement’s core values: equity, self-determination, and community leadership.”

Angelina Ramirez (center) with some of the team at Stavros.Photo by Bob Zemba, Simple Truth Imaging

Angelina Ramirez (center) with some of the team at Stavros.
Photo by Bob Zemba, Simple Truth Imaging

It’s a measurable impact, Montgomery went on. “Under her leadership, Stavros transitioned hundreds of people from institutional living into the community and provided thousands with durable medical equipment and home modifications. For decades, she has championed legislation ensuring equity and independence for all.”

One well-known Stavros program is called Home Sweet Home, Ramirez told BusinessWest. “Every year, we build around 60 to 80 ramps, depending on funds. That is a phenomenal program that has to raise a whole lot of money to be able to get all that done. But it’s thanks to partnerships in the community and a great team of people here that it happens.”

Another example of creative problem solving is a contract Stavros recently secured with the Executive Office of Health and Human Services to repair wheelchairs. “One of the issues that we have seen over and over is that, for people with disabilities, their wheelchairs will not be fixed in a timely manner, so essentially they’re stuck at home,” she said.

“Her leadership is both visionary and practical, driving systemic change while ensuring immediate, tangible results for people in need. She embodies the independent living movement’s core values: equity, self-determination, and community leadership.”

In all, Stavros serves about 10,300 individuals across Franklin, Hampden and Hampshire counties at any given time, currently ranging in age from 4 to 89 — and it’s critical work, Ramirez noted.

“When people don’t know about our services, they end up in nursing facilities. Not to say that nursing facilities are not a good thing for some people, but say you’re 25 and you got into a car accident, and now you use a wheelchair. Do you want to spend rest of your life there? The answer is no.

“So one of the things that we do is help people to make sure that they don’t end up in situations like that. But also, a lot of people with disabilities want to go back to work, and they don’t have the resources or the peer support that they need to do that. So one thing we see over and over again is that, because we’re here, more people go back to college, and more people end up working.”

That’s real impact. And it explains why Ramirez, who has dedicated most of her life to this mission, is being recognized as part of the Women of Impact class of 2025.

 

Sharing the Spotlight

Under Ramirez’ leadership, Stavros has become one of the largest and most effective independent living centers in Massachusetts, Montgomery noted. It was named one of the Top 100 Women-Led Businesses in Massachusetts by Boston Globe Magazine in 2022 — the same year the Amherst Area Chamber of Commerce presented Ramirez with its A+ Lifetime Achievement Award.

She is quick to deflect such praise, however. “I feel like I don’t do anything half the time — it’s all the team, and I just get credit for all that they do. But it’s really gratifying.”

Angelina Ramirez says the mission of Stavros has always spoken to her — supporting people with disabilities and helping them succeed in life, no matter what their goals are.

Her impact only continues to grow. In 2024, the year she guided Stavros through its 50th anniversary, she secured a $153,000 grant from the Blue Cross Blue Shield Foundation of Massachusetts to expand community-based mental health support across Hampden, Hampshire, and Franklin counties. And this year, she launched Rock, Roll & Gather, a regional event blending music, art, and activism to celebrate disability pride, while building community support for access initiatives.

About 80% of Stavros’ income comes from contracts with the state, and many of those contracts originate with the federal government, so there is some long-term anxiety about shifting federal priorities — a concern shared by nonprofits across the U.S. — and short-term worries as well, from a government shutdown that had not abated as this issue went to press.

Still, in the Pioneer Valley, “a lot of the nonprofits help each other out,” Ramirez said. “Every year, we do this small breakfast with our legislators, and we bring in other nonprofits to talk about what issues are of concern right now and how we can address them.

“We have good relationships with the Amherst Survival Center and the Northampton Survival Center and other nonprofits in the area,” she went on. “Sometimes we get employees from them, from the people they serve who are looking for jobs, and they end up working here. And at the same time, our consumers go there and get the services and supports that they need.

“That’s one good thing about working here in the Pioneer Valley — even though there is some sense of competition, because there are not a lot of funds out there, there’s also camaraderie, and the main interest is serving people. That’s very different in this area. I talk with other people in other parts of the state that don’t have that.”

Montgomery noted that Ramirez’s leadership has been especially crucial during periods of crisis. Throughout the COVID-19 pandemic, she oversaw the successful transition of more than 140 individuals from nursing facilities into community living and facilitated the construction of more than 100 ramps for accessibility. She also ensured that Stavros offices were kept open for the duration of the pandemic, and, at the height of pandemic shutdowns, facilitated meal deliveries for clients who couldn’t otherwise access them.

At the same time, Montgomery said, Stavros staff — 80% of whom are women — are empowered to lead, innovate, and serve as peer mentors. “She creates a culture where women’s voices are not only heard, but elevated.”

That’s an especially gratifying part of her job, Ramirez said.

“When people don’t know about our services, they end up in nursing facilities. Not to say that nursing facilities are not a good thing for some people, but say you’re 25 and you got into a car accident, and now you use a wheelchair. Do you want to spend rest of your life there? The answer is no.”

“It is a great opportunity to see people succeed, see people that came in like me as a secretary or as a skills trainer and now see them in supervisory positions or management positions. There’s one person in the building who started coming in here with her mom when she was a teenager, and now she is the assistant director of one of our programs. So there is opportunity for mentorship here. You get to do good while you’re doing good for yourself.”

 

A True Problem Solver

Ramirez also contributes to civic and professional organizations across the state. She serves on the board of Housing Navigator Massachusetts Inc., which works to expand access to affordable housing through user-friendly, publicly available tools. She is also a member of the Health Equity Compact, a coalition of 85 leaders of color dedicated to advancing health equity and dismantling systemic disparities throughout Massachusetts.

“I remember when the Housing Navigator approached me in 2019 — they had an idea to create this nonprofit to identify housing in the whole state and see where the gaps are. I said, ‘well, I want to be part of that.’ So they created a tool, and now we can see that, here in Western Mass., the availability of housing is minimal to nothing.”

It’s a major problem, especially for an organization trying to keep people in their own homes, but Ramirez is no stranger to tackling problems.

“Anyone can look around and see what is happening and what impact they can have, whether it’s health equity, housing, mental health, whatever it is. If there is a crisis, we need to meet it. That’s what I’m passionate about — when you look at what’s going on with the people that you serve and you start formulating plans. That’s what makes this organization and the teams here successful — they’re always looking forward.”

On its website, Stavros explains that, for the past 50-plus years, it “has worked tirelessly to remove barriers to accessibility and provide essential resources that support independent living. From advocating for disability rights and accessible housing to offering peer counseling, skills training, and vocational support, Stavros has been a trusted ally for thousands of individuals across Western Massachusetts and beyond.”

For Ramirez, the throughline across all that work has been identifying barriers people have to living the life they desire — and then identifying solutions to overcome those barriers. That’s a legacy befitting a Woman of Impact, but, again, she always seeks to share the credit.

“Surrounding yourself with a great team of people that can make it happen is the most important part of it because a lot of this stuff, you can’t do by yourself,” she said. “You have to make sure that the people around you are capable of doing it.”

Women of Impact 2025

Executive Director, Cancer Connection

She Brings Connectivity and a Punk Rock Ethos to a Scrappy Nonprofit

Two decades before Chelsea Kline took the reins at Cancer Connection, her mother was one of its early participants.

“It was such a relief to me that she had supports here at Cancer Connection that I could not provide,” Kline recalled. “I was young, I was a single mom, and she was going through such a terrible time, so I was grateful to have a place where people really understood and had connections to resources and were able to listen deeply and support in a way that that I couldn’t — which I think is the case for many caregivers. It’s hard to watch someone you love be in pain.”

The organization’s impact on Kline’s mother was so profound that her daughter emptied her piggybank on numerous occasions to donate to Cancer Connection because she knew how much

it had benefited her grandmother. And through her time working there, and especially since becoming executive director in 2022, Kline has come to appreciate that impact even more.

“When caregivers and people with a diagnosis come to us, they don’t have to put on a front; they don’t have to smile or brush it off — they can be real here. I saw that with my mom, that she had a place where she could just be real and honest with her fear or her pain or her anger, whatever it is. There are so many emotions that come along with a diagnosis.”

Kline, who earned a bachelor’s degree in religion and biblical literature at Smith College and a master’s degree in theological studies at Harvard Divinity School, spent several years overseeing leadership and organizational studies at Bay Path University before operating Chelsea Sunday Coaching for four years, a consulting business that helped many nonprofits in transition. In between, she ran for Massachusetts State Senate in 2018, garnering 41% of the vote.

But her interest all along was in supporting people who are struggling, and alleviating suffering. She found the perfect outlet for both at Cancer Connection.

During her graduate studies, “that’s where I really dug in with pastoral care and counseling and the whole concept of being present for people in hard times and in transition, and also the whole concept of the third space: we have our home, we have our work, and where’s the third space that we go? Is it a bar? Is it a church? Is it a community center? Is it a barbershop?”

Especially since COVID, she went on, those third spaces have become less robust and well-attended. But Cancer Connection can be a very particular kind of third space for people who need it.

“Our mission is very focused, but it’s a a really important community space where people can come and be held and be heard and feel connected and feel that they belong. And that, to me, is like magic,” Kline said. “That is so beautiful and so important. What could be more important?”

“Our mission is very focused, but it’s a a really important community space where people can come and be held and be heard and feel connected and feel that they belong. And that, to me, is like magic.”

When founders Jackie Walker and Deb Orgera launched the Northampton-based nonprofit in 2000, Kline said, their vision involved a concept known as befriending, which evolved out of the Samaritans model, which is a hotline for people in crisis. Essentially, Cancer Connection is a place to talk to someone, free of expectations or judgment.

Meanwhile, the nonprofit has evolved over the years to include support groups for different types of cancer and aspects of the cancer experience, from caregiving to self-care; integrative therapies like massage, acupuncture, Reiki, and energy balancing to treat cancer symptoms, boost comfort, and relieve stress; and programs that nourish the body, mind, spirit, and creativity, like Qigong yoga, mindfulness in nature, knitting, music and movement, equine therapy, and more.

Chelsea Kline is gratified that so many people find calm and courage during a difficult time in their lives through Cancer Connection.Photo by Bob Zemba, Simple Truth Imaging

Chelsea Kline is gratified that so many people find calm and courage during a difficult time in their lives through Cancer Connection.
Photo by Bob Zemba, Simple Truth Imaging

“If people are hurting,” she said, “if people are feeling isolated, if people are feeling scared and alone, we have these open doors and this beautiful space, and we can say, ‘we understand, we want you to feel protected, we want you to feel cared for, and we’ll do our very best.’”

For her role in connecting people in need with a community that cares for them — and cultivating the support of a much larger community outside its doors — Kline can certainly be called a Woman of Impact.

 

Calm in the Storm

“I can breathe deeper, feel lighter, calmer.”

“The class was exactly what I needed. Being part of a community of other cancer survivors gave me a such a feeling of connection and courage.”

“I met amazing women at various stages of healing. The beauty and grace that each of them expressed helped me realize I am not alone.”

Those are some of the many quotes the team at Cancer Connection have collected from people who have accessed its services. They speak to a sense of calm in the storm, and that’s exactly what Kline intends.

“Every time someone has a massage or an integrative treatment here, we have a form where they fill out — how they’re feeling before and how they’re feeling afterwards. And it’s so moving to see someone who was in pain, they were exhausted, they were scared, they were uncomfortable, they were feeling like a 1 when they got here, really low on the scale, and after they work with the integrative therapist, whether it’s massage or acupuncture or Reiki, they’re feeling at an 8 or a 9. They’re feeling so much better; they say, ‘I’m feeling soothed. I’m feeling more hopeful.’

“And every time I read those forms, I send them out to the staff and I’m like, ‘look at how beautiful this is. Look at how important this work is.’ It keeps us all grounded.”

They’re doing the work with no federal grants — a comforting model at a time when such funds are being threatened across the nonprofit world. Instead, Cancer Connection relies on local corporate sponsors, a monthly giving program for individual donors, and a variety of events, from the annual Harvest Dinner to a Mother’s Day half-marathon that celebrated its 15th year this past spring. A new event, a ladies’ golf tournament, recently raised $20,000.

Other community groups have helped as well, from Crippled Old Busted Bikers putting on a comedy show to raise funds for Cancer Connection to a drag revue called Camilla’s Extravaganza that has taken the nonprofit on as a fundraising beneficiary, to the annual Bed In for Cancer Connection — launched by radio personality Monte Belmonte as Monte’s Camp Out for Cancer Connection, and how hosted by Greenfield Savings Bank’s Tara Brewster, one of this year’s other Women of Impact.

“We’re just lean and scrappy because the point is caring, and that’s counterculture to capitalism. This organization is kind of punk rock, in a way.”

Then there’s the Cancer Connection Thrift Shop on South Street in Northampton, which just celebrated its 10th anniversary.

“I often joke that the thrift shop is the fun part of Cancer Connection. There’s aways great music playing, friendly people, and treasures to be found,” Kline noted, adding that the shop is also in line with her belief in reusing and repurposing in an effort to have a lighter impact on the planet.

“I am profoundly grateful for the visionaries that came before me that dreamt up the shop and worked so hard to bring it life,” she added. “My oldest friends are all amused by the fact that I landed at an organization that has an awesome thrift shop, given that I am a lifelong diehard thrifter.”

In nominating Kline to be a Woman of Impact, Jean Einstein, co-president of Cancer Connection’s board of directors, noted that, “through her leadership and tireless energies in creative fundraising in the community and her talent to recruit talented development staff and board members to expand funding opportunities, Cancer Connection is well-positioned for the next 25 years to continue making a difference in the lives of with those with cancer, their loved ones, and caregivers. Chelsea Kline’s powerfully positive impact on Cancer Connection, and its ability to continue its legacy as a place to find strength, cannot be overstated.”

When Kline hears that, however, she immediately credits so many others who support the work, from staff to board members to volunteers.

Chelsea Kline (right) with Shelley Daughdrill of Florence Bank, which continues to be a sponsor of Cancer Connection’s Harvest Dinner — one of many examples of how the community supports the nonprofit’s work.

Chelsea Kline (right) with Shelley Daughdrill of Florence Bank, which continues to be a sponsor of Cancer Connection’s Harvest Dinner — one of many examples of how the community supports the nonprofit’s work.

“The thrift store alone has about 50 volunteers a year, people of all ages who show up and give their time to help support our mission,” she told BusinessWest. “The staff at the shop serve as amazing mentors for people of all ages in how they listen deeply and with profound compassion when shoppers and donors share their cancer stories.”

She also has an eye firmly on those who will take up the mantle in the future.

“Working in a nonprofit, it’s really important to think about how we’re going to be bringing in new generations of people who are going to be doing this work. Who are the helpers? How can you be a helper? How can you be a professional helper?

“That’s a really important career track,” she went on. “But it’s a counterculture career track for a lot of people because I think, in a capitalist society, it’s like, ‘money, money, money.’ And what’s so cool about Cancer Connection is we’re kind of outside of that; we don’t take insurance, we don’t charge people. We’re just lean and scrappy because the point is caring, and that’s counterculture to capitalism. This organization is kind of punk rock, in a way.”

 

Crank It Up

Kline doesn’t use that term lightly; she was deeply involved in the punk scene in Washington, D.C. back in the ’90s.

“I’d to all the shows that were free in D.C., and I was part of the Beehive Collective and zine publishing, and I had a shaved head. And the sweetest people I ever knew were all the punks at the shows. They would look out for each other. I was totally involved in Food Not Bombs. We would make huge meals from donated foods and give it away in the park,” she recalled.

“A huge part of my punk rock upbringing was, how do you take care of people that are hungry? It’s so basic and so essential, and it’s getting lost, and how can that be? How can we have so many hungry people? How can we have so many lonely people? How do we fix it? It drives me crazy.”

“I want people to see this work and grasp it and appreciate it and respect it and want to be part of it.”

She mentioned all that context to explain her listening choice while driving to the Florence Bank Customers’ Choice grant awards this past spring.

“It’s a bank event, right? Like, I’ve got to be buttoned up, to look like a professional lady, but I’m blasting Fugazi on the way. But there’s so much about the punk rock ethos that really does translate to working in nonprofits. It’s about just doing what you can with what you’ve got and living by your values, and not being fake and not being stuffy and not trying to hurt anybody else or try to take advantage. And I’m a little punk rock at heart.”

That punk ethos, she said, means authenticity, anti-consumerism, and helping others whenever possible, which also relates to being a social justice advocate, with an emphasis on anti-racism and LGBTQ+ rights.

And, of course, helping people through one of the most difficult journeys in life: cancer.

“I want people to see this work and grasp it and appreciate it and respect it and want to be part of it,” she said. “So my work is not work, per se; it’s an honor to be able to use my energy and my enthusiasm to bring people along and say, ‘hey, this is really important. Come and be part of this.’”

Women of Impact 2025

Vice President for Philanthropy, Sales, and Marketing, Glenmeadow

She Brings Energy, Positivity to Everything She Does

 

When asked about her basic approach to life and work — and, later, about her best advice to young people, and especially women — Rania Kfuri said that, in both cases, it comes down to the same two-word phrase: show up.

By that, she meant being ambitious, giving back, supporting others, effectively balancing work and life in a way that would yield success at both, and always reaching higher.

She also meant following a tradition of community involvement set by several generations of her family — on both sides, and especially the women, something we’ll hear more about in a bit.

And she also meant literally showing up, as she does, at gatherings of all kinds, including BusinessWest’s events. Indeed, Kfuri, a proud former introvert, spoke early and often about the power of networking and connectivity, and how, because of that, she counts many of BusinessWest’s Women of Impact, including several from this year’s class, as friends.

She’s joining their ranks … well, because she does show up, and always has, whether while working for the mayor of Chicago; or as an entrepreneur who developed a unique travel bag for young parents; or while working at Smith College, which she served in several roles; or as a Philanthropy officer for Baystate Health; or as a board member for nonprofits that include the Women’s Fund of Western Massachusetts, Stanley Park, Revitalize CDC, and Girls on the Run.

Or in her current role as vice president of Philanthropy, Sales, and Marketing at the Glenmeadow senior living in facility in Longmeadow.

That’s a broad title with many responsibilities that are all connected and represent some of her passions, especially philanthropy, she explained.

“There’s such an intersectionality between these three areas — I wish more organizations would see it that way,” said Kfuri, a first-generation Lebanese-American whose parents came to this country when her father, a physician, did his residency here, and stayed as war continued to rage in Lebanon. “Collaboration and communication are so important for an organization, and all three of these areas are very closely related.

“Sales, marketing, and philanthropy should all be communicating together, using the same streamlined language, and communicating the same mission,” she went on, adding that it’s her job to make sure they do.

But it’s not so much what she does within that broad job title that makes her a Woman of Impact, but how she does it — and what else she does.

“Her energy and positivity are contagious and help us all to see the benefits of collaboration and connectivity,” wrote Kathy Martin, president and CEO of Glenmeadow as she nominated Kfuri for this award. “She puts community first and is a quiet but impactful leader. From her service to a great many organizations and causes, she is often the nexus of an impressive web of overlapping relationships that, taken as a whole, move Western Mass. forward.”

“She puts community first and is a quiet but impactful leader.”

Dawn Creighton, a community outreach officer with Liberty Bank, who also nominated Kfuri, agreed, calling her an inspiration on many fronts.

“She is a beacon of positivity no matter what is happening in the world,” Creighton wrote. “I admire her tremendous balance of work and family life. Rania embodies engaging her girls in all she does so they understand what being a good steward to the community looks like. She is a walking judgment-free zone and will help anyone without explanation, requiring just a smile of gratitude. I love her passion for family, life, and our community.”

She’s far from alone in that sentiment, and this helps explain why Kfuri has been named a Woman of Impact.

 

Root Causes

Kfuri says she can thank family members for many of the traits she exhibits today.

Indeed, she said it was her brother, Kerim, a successful entrepreneur, who helped her overcome shyness and eventually become a dynamic networker and collaborator.

Rania Kfuri, right, counts Revitalize CDC as one of the many area agencies and causes to which she has donated time and talent.

“This is an acquired skill; I was not like this naturally … I was almost afraid of people when I was younger,” she recalled. “And my brother, who’s an extrovert, said, ‘you’re never going to have any fun, you’ve never going to get anything done if you don’t just go talk to people.’ He made me fearless to be social.”

Meanwhile, she said her parents and other members of her extended family going back several generations have served as effective role models when it comes to everything from giving back and helping others to being entrepreneurial.

“My parents’ home became a community hub for people who were also immigrating to the United States from Lebanon,” she explained. “And the nature of my parents being that way is because of the families they were raised by in Lebanon.

“He really instilled in my mom, who instilled it in me, the importance of being present in your community — being a doer.”

“My great-grandmother on my mother’s side was the head of the women’s group of the Greek Orthodox Church in Beirut,” Kfuri went on. “She was a very strong woman, a community-oriented woman who helped a lot of women who were widowed with employment opportunities and things of that nature. And that is how she identified my grandfather, my mom’s dad, who was also a family medicine physician, to be a great partner for my grandmother — because he also really believed in being a participant in community.

“He really instilled in my mom, who instilled it in me, the importance of being present in your community — being a doer,” she continued. “That’s in the fabric of my family, and the same goes for my father’s side, where my grandmother, in her earlier years in Lebanon … if you didn’t have a table to sit at and have dinner at, you were welcome at her table.”

These qualities, which she is now passing down to her children, helped shaped Kfuri as she grew up in Baltimore, and she eventually graduated from American University in Washington, D.C. with a political science degree and dreams of working in the State Department overseas.

Rania Kfuri continues a long tradition among several generations of her extended family when it comes to getting involved and giving back.
Photo by Bob Zemba, Simple Truth Imaging

She entered law school at Marquette University in Milwaukee, but didn’t enjoy that experience and returned to American University to earn a master’s degree in ethics, peace, and global affairs and forge new dreams of returning to Lebanon and doing peace building.

All that changed when she met her husband, then doing his residency at Cook County Hospital in Chicago, not through a dating website, as she recalled, but a ‘finding your roots in Lebanon’ website.

But that’s another story. Fast-forwarding this one, Rania and her husband eventually came to Western Mass. as he joined Baystate Health (he’s now chief of Gastroenterology there), and she starting writing new chapters in an intriguing career.

One of the first involved entrepreneurship, developing travel bags for parents with young children under the name Free Like Birdie, with Birdie being a nickname for her older daughter. The bags were a huge success — they were sold through Kohl’s, diapers.com, Amazon, and other outlets — but she eventually reached a critical crossroads.

“My younger daughter was about to start preschool five days a week, and my company was in a place where I was talking to QVC, and it either needed to grow, meaning I needed to build out a team, or it should close,” she recalled. “I decided that it had been a lot of fun and I really enjoyed it, but it was the right time to close.”

She then took a part-time position as an administrative assistant at the Solidago Foundation in Northampton and later worked at Smith College, first as assistant director of the Annual Fund and then as assistant director of International Alumni Relations.

She enjoyed her time at Smith, but was drawn to healthcare — many family members work in that broad realm — and took a job as a Philanthropy officer with Baystate Health in 2022.

“I wanted to help support the healthcare system because my dad used to teach public health at Johns Hopkins, and I know that regions can become healthcare deserts, and I don’t want that to happen to Western Mass.,” she said. “I’m always a cheerleader for Baystate.”

 

Connecting the Dots

Kfuri joined Glenmeadow a year ago, taking on a role that makes each day different and presents myriad opportunities to do what she perhaps does best — promoting and building community in all its forms.

“Community grows here, and in many different ways,” she explained, listing everything from the relationships between residents and staff to community gatherings (she calls them cocktail parties), to regular ‘town hall gatherings’ where residents can ask Martin questions and get answers.

Community also refers to connecting residents to the larger community, she went on, be it through trips to area attractions and institutions — there was one recently to the Bridge of Flowers in Shelburne — to programs with partners such as the Community Music School and Square One. “We’re always looking to create spaces of joy,” she explained.

Reflecting on her approach to life and work, Kfuri summoned a phrase she attributes to an English teacher at the McDonogh School in Maryland: ‘you should care, you should dare, and you should share.’

“She would say that all the time,” Kfuri said. “And it re-emphasized that you shouldn’t be waiting for someone else to do the thing; you should be doing the thing. And that’s such an important part of whom I am as a person. Between my family and school, the culture was, ‘you have to show up.’

She continues to do so, and thus, there are many parts to who Kfuri is, starting with a strong work ethic and drive to succeed, a collaborative approach to her work, and a willingness to get involved in the community.

“In her work at Glenmeadow, she champions a person-centered approach to the functions she oversees and has transformed our organization by the outcomes and approaches to her work,” Martin wrote. “It’s about more than filling apartments; it’s about welcoming new members of our community in ways that honor the lives they’ve lived already and creating pathways for them to continue to thrive. She has made us better on every level.”

In the community, meanwhile, Kfuri has become involved with a wide range of groups and causes, from Revitalize CDC to Girls on the Run to the city of Westfield, where she served on a master plan committee.

But beyond that, she serves as a convener and a motivator, always seeking to broaden and strengthen the core of women leaders in the region. She hosts an annual dinner at her home, inviting those women leaders to gather and discuss ways to be empowered — and utilize that power to better the region.

“I don’t think that calling yourself an ambitious woman is a bad thing — ambition is not a dirty word,” she told BusinessWest. “I do, though, also believe that, as women, we need to support other women, and I would love to see more women genuinely support other women.”

With those efforts, as with other aspects of her life, it all comes back to where she started this conversation — with showing up … and being a Woman of Impact.

Women of Impact 2025

Executive Director, Bacon Wilson, P.C.

She’s Made a Career of Giving Others the Tools to Succeed

 

Tracy Friedenberg recalls working for a tech consulting company in Holyoke (the ill-fated Data Profit) not long after graduating from UMass Amherst in the mid-’90s, and quickly discovering what she wasn’t doing — and ultimately needed to do — for a living.

She started as a receptionist and very quickly moved to office manager and then executive assistant, and over the course of that rapid advancement, she made a critical discovery.

“I realized in those moments that I really loved business,” said Friedenberg, who had designs (pun intended) on the fashion industry and being a buyer for a major retailer while in college. “But what I loved more was being on the operations side and making sure that, behind the scenes, everything ran smoothly.

“I knew very early on that sales wasn’t necessarily my thing — I wasn’t that person who was going to go out and get the clients,” she went on. “But I wanted to make sure that the organization and the people in the organization had what they needed to be successful, so the people who were practicing whatever they were practicing could do what they needed to do. And that has carried with me through my entire career.”

Indeed, it has, through a series of jobs at MassMutual, a lengthy stint at the Hartford-based law firm Day Pitney, and, since 2023, for the Springfield-based law firm Bacon Wilson.

There, she serves as executive director, a title that comes with a broad range of responsibilities — everything from day-to-day HR duties to working with other firm leaders on long-term matters, from the impact of AI on the legal profession to where the new courthouse in Springfield might go, and what they will mean operationally — and we’ll get into some of that later.

“I knew very early on that sales wasn’t necessarily my thing — I wasn’t that person who was going to go out and get the clients. But I wanted to make sure that the organization and the people in the organization had what they needed to be successful, so the people who were practicing whatever they were practicing could do what they needed to do. And that has carried with me through my entire career.”

But at Bacon Wilson, and her many other career stops, it’s not the lines on her job description that have made her a Woman of Impact, but how she has carried them out, often going what most would consider above and beyond, while also getting involved in the community at the same time.

Tracy Friedenberg has been described as a selfless, compassionate leader, one who drives organizational success but also champions the growth and well-being of those around her.
Photo by Bob Zemba, Simple Truth Imaging

“Tracy is the kind of leader who not only drives an organization forward, but also ensures that every individual within it feels seen, valued, and cared for,” said Alayna Anderson, marketing coordinator for Bacon Wilson, who nominated her for this award. “She exemplifies compassion, strength, and service in everything she does. Her heart is always in the right place — committed to making a difference for the people and community she serves.”

Reflecting on what drives her, what she’s been able to accomplish, how she’s been influenced by mentors, and how she now mentors others, Friedenberg credits her parents, Bruce, who passed away last year, and Cecilia, as well as the Springfield school system, for giving her what she’s needed to be successful.

The schools instilled in her a thirst for learning and spawned a passion for everything from business to the Spanish language, with which she can still hold her own, she explained, while her parents, both hard workers, gave her inspiration, a solid foundation, and critical lessons, especially about the need to be accountable for everything one does with and during her life.

“My parents were and are a big part of whom I am,” she told BusinessWest. “They were hard workers. They weren’t necessary knocking it out of the park from a corporate standpoint, but I always learned the value of hard work from them, doing it for yourself, and treating people the way you want to be treated.

“I learned so much from them, and especially my mom,” she went on, echoing what has become a common theme among this year’s honorees. “She made a career out of customer service — she worked for 35 years at Springfield College in the food service department. Watching my mom work and watching her get joy out of serving people and helping them … really resonated with me. She took so much pride in everything she did. It didn’t matter if she was making a coffee or cleaning a counter or counting a cash drawer; having that pride in what she did and doing it well always resonated with me.”

 

Learning Experiences

Turning back the clock 30 years to her time at Data Profit, one of many tech companies that rose and fell in the ’90s or early 2000s, Friedenberg said it was a learning experience on many levels.

“I was the executive assistant to the number two and number three individuals in charge, and I was privy to a lot of information,” she recalled. “They had filed Chapter 11 bankruptcy, and then it ended up being Chapter 7, and there were a lot of things going on. I would be in these difficult meetings with the leadership team; they were sitting there, and they literally had names on whiteboards, and they had to figure out who was going to be let go.

“It was at this age of 24 and 25 that I started to recognize some of the things that I knew I didn’t want to do or some of the ways I didn’t want to lead or manage,” she explained, adding that she has been shaped by every career stop and, long before that, her time in the Springfield schools and then UMass Amherst.

Tracing her career steps, Friedenberg said she moved from Data Profit to MassMutual, where she worked for nearly seven years, assuming titles ranging from College Relations manager to director of Corporate Human Resources.

“People are people, and, yes, we have work to do, and people have to be responsible and accountable for that, but we all are human, too. You can’t have people working for you and forget that they’re human beings.”

While at MassMutual, she was influenced by several managers and mentors, including one she served as an executive assistant who surprised her with a question she wasn’t really expecting.

“I had been there a few weeks … he came in one day and said, ‘where are you going to go in the company — what area do we need to move you to?’” she recalled. “I was a taken aback by that at first and said, ‘did I do something wrong?’ He said, ‘no, you have the ability to do more than this role requires, and I hired you for the company, not just this role.’

“Throughout your life, you have things that people say to you that stick with you,” she went on. “And that was one of them; that has resonated with me throughout my career. When I’ve been in a position to hire, I take a look at individuals not just for the role I’m trying to fill, which is important, but for their potential in general.”

In 2007, she began a 14-year stint with Day Pitney, a large firm with 13 offices and more than 600 employees. There, she held a variety of titles and had myriad responsibilities while gaining experience in some new realms, including work helping to manage some acquisitions and facility moves, and managing the IT Department.

Overall, she sharpened her skills when it became to being the person behind the scenes giving those around her the tools they needed to succeed.

After 15 years with the firm, she started to get “a little bored,” she said, and took on a new challenge, becoming chief of staff for Odin, a remote role that she wasn’t in long before she realized it wasn’t the right space for her.

Tracy Friedenberg says she’s long been inspired by the strong work ethic demonstrated by her parents.
Photo by Bob Zemba, Simple Truth Imaging

Ultimately, her position was eliminated, and this led to what she called the “summer of Tracy,” what she described as a period of reflection, taking her time deciding what she wanted to do next, and getting even more engaged in the community — with her daughter’s school as president of its PTO and as president of the Dress for Success Western Massachusetts board.

“I knew I wanted to be in this community again,” she explained. “I was born and raised in Springfield — I’ve lived here my whole life, and I still live here — and working in Hartford all those years, I realized how disconnected I felt from my community.”

 

Work in Progress

And it was in her role as president of Dress for Success, and specifically while leading efforts to secure a new home for the nonprofit after it was evicted from the closing Eastfield Mall, that Friedenberg ultimately started down the path to her latest career stop.

As she tells the story, she needed an attorney to review the lease for the new space on Lyman Street, couldn’t touch base with the attorney the agency had been working with, and wound up calling former Central High School classmate Dan McKellick, a shareholder with Bacon Wilson, to see if he could help. He did, and while doing so, he mentioned that the firm was looking for a new executive director.

“In her nearly two years at Bacon Wilson, Tracy has transformed our organization into the best version of itself.”

She applied, after realizing how much she missed the law firm environment, was hired, and is now, in essence, focusing on the present and future of this firm while applying lessons learned at the various stops in her career.

Perhaps the biggest of these lessons involve communication, managing change — because it is seemingly constant — and always remembering the human element of the workplace.

“People are people, and, yes, we have work to do, and people have to be responsible and accountable for that, but we all are human, too,” she told BusinessWest. “You can’t have people working for you and forget that they’re human beings.”

A story shared by Anderson in her nomination brings home this sentiment.

“I experienced the sudden and tragic loss of my partner — a loss that shook me and my community,” she wrote. “Tracy stepped beyond the role of executive director and became a source of unconditional support. She cooked meals, helped care for my home and my dog, covered my work responsibilities, managed our marketing and communications, and, most importantly, gave me the space and time to grieve.

“In her nearly two years at Bacon Wilson, Tracy has transformed our organization into the best version of itself,” Anderson went on. “She has fostered a culture of inclusivity, diversity, and warmth, reshaping the way our firm is perceived both internally and within the community. Her leadership has not only elevated our operations, but has changed the narrative of what it means to belong at Bacon Wilson.”

Jeff Fialky, the firm’s managing partner, echoed those thoughts.

“Tracy has been instrumental in continuing to shape our firm’s culture and success,” he said. “She leads with empathy, strength, and brilliance, ensuring that every challenge becomes an opportunity for those around her to grow and flourish. Her influence extends well beyond our walls — she uplifts those around her.”

When asked about her work and how it might generate such comments, Friedenberg said it comes down to keeping one eye on today, the other on tomorrow, and, most importantly, being a good listener as she manages a firm, but also a workforce that spans several generations.

“One thing that I feel so grateful for is that lots of people come and talk with me throughout the day,” she said. “They’ll come to me to talk about a concern they might have — maybe it’s with a client, or maybe it’s just something with their own personal situation in their employment or something in their personal life. Or they’ll bounce an idea off me or bring ideas to me. I feel so honored that they let me into their circle of trust.”

Not everyone gets into that circle of trust. It’s reserved for those who not only listen, but respond proactively and compassionately to what they hear.

It’s reserved, in this case, for a Woman of Impact.

Women of Impact 2025

Vice President of Business Development and of Philanthropy, Greenfield Savings Bank

She Makes Purposeful Connections to Multiply the Impact of Good Works

Tara Brewster

Photos by Bob Zemba, Simple Truth Imaging

Tara Brewster has told the story on many occasions about accepting her current job at Greenfield Savings Bank and being asked by John Howland, then then bank’s president, where she wanted her office. She said she didn’t want one.

“I said, ‘I’m good.’ He said, ‘what do you mean you’re good? Everybody has an office.’ And I said, ‘you expect me to be making relationships in the community. You expect me to be having meetings with people. Nobody’s going to want to come into the bank to have a meeting with me in my office. So I’m not planning on being in my office hardly ever because I’m going to be out in the community. And he was like, ‘OK, prove it.’ So for nine years, I’ve never had an office. This is my office.”

By ‘this,’ she meant the restaurant where she sat with BusinessWest for this interview — and not just that establishment, but any number of eateries and other community meeting places where she meets potential clients on financial matters, but also nonprofit leaders, as her title spans the worlds of both business and philanthropy. As does her life.

“We’re not going to fill that gap alone; we’re only one organization. But we need to be intentional and focused about the different times that we’re living in.”

“So many people don’t get out — they work their 9 to 5, they work their desk job, they have their own obligations. I feel privileged that that I’m able to create my own schedule, go where I’m needed, and be really intentional, purposeful, and independent on where I need to go and who needs me. That’s not lost on me.”

She’s especially gratified by her philanthropic role; the bank now gives away about $1 million each year to some 300 nonprofits.

Tara Brewster (center) with four of the valued mentors who have supported her for many years: from left, Chia Collins, Barbara Jones, Sidonia Dalby, and Mark GrumoliPhoto by Bob Zemba, Simple Truth Imaging

Tara Brewster (center) with four of the valued mentors who have supported her for many years: from left, Chia Collins, Barbara Jones, Sidonia Dalby, and Mark Grumoli
Photo by Bob Zemba, Simple Truth Imaging

“We don’t do the big check presentation. That’s not how we roll. I like to send all the contribution checks to all the branch managers and have them make the connection and go deliver them and say hi, because it’s not about my relationship with the nonprofit; it’s about our relationship.”

Since COVID, Brewster explained, the bank’s philanthropic priorities have included healthcare, human services, housing, food security, safety, and children. “We try to look through that lens and meet the needs where we can.”

It’s especially important, she added, at a time when nonprofit funding, already a challenging landscape, is being threatened on a massive scale by federal cutbacks.

“I would like to have a conversation with senior leadership about, ‘OK, who is really being targeted? How can we allocate a little bit more funding to those groups? How can we step up a little bit more to try to support them and fill in the cracks from holes in federal funding and the decimation of their livelihoods?’ We’re not going to fill that gap alone; we’re only one organization. But we need to be intentional and focused about the different times that we’re living in.

“You know, if we didn’t have nonprofits, we would be screwed,” Brewster added, “because government — even in the best of times, with the best of leaders, who have the heart to do it — could never take care of all of the issues that exist and the needs of all the people. They haven’t figured out how to do that. So it makes the role of institutions like banks, foundations, and individuals so much more important, because they do so much.”

Those who know Brewster understand her passion for supporting the community didn’t start with her current job. She currently serves on four nonprofit boards — Cutchins Programs for Children and Families, Riverside Industries, Downtown Northampton Assoc., and Double Edge Theatre — as well as several local committees, including Community Action of Pioneer Valley, Look Memorial Park, North Star Self-Directed Learning for Teens, the David Ruggles Center, and the Treehouse Foundation.

 

She is also a top fundraiser for numerous regional events, including the Hot Chocolate Run for Safe Passage, Dancing with the Local Stars for Cutchins, and two annual events — the Mother’s Day Half Marathon and the Bed In fundraiser — for Cancer Connection, whose executive director, Chelsea Kline, is also a Woman of Impact this year; see story on page W19).

“Respected equally by business leaders, nonprofit executives, and grassroots organizers, Tara is a force multiplier for good,” wrote Ira Bryck of Helping Leaders Grow, who nominated her as a Woman of Impact. “She is present in every role she plays — mother, wife, colleague, volunteer — leading with an open heart and strategic mind. Western Massachusetts is better because Tara Brewster calls it home, and her impact continues to ripple outward through every organization, partnership, and person she touches.”

 

Road to Success

This is Brewster’s third BusinessWest honor; she was part of the 40 Under Forty class of 2009, when she co-owned Jackson & Connor, a men’s clothing store in Northampton, and a Difference Maker in 2022.

Since joining Greenfield Savings Bank in 2016, she has generated over $200 million in deposits, loans, and mortgages while shaping and expanding the bank’s annual philanthropy budget — a success on every level. But the road to her current career was a winding one, marked by early tragedy.

As a teenager, she planned on moving far away from Massachusetts and attending college in Montana, with the goal of becoming a pediatrician. But her mother was diagnosed with stage-4 ovarian cancer when Tara was just 15, a turn of events that would not only alter her plans for college, keeping her close to home, but inspire her to reach higher and serve others more purposefully following her mother’s passing.

She eventually graduated from Smith College, majoring in government and anthropology, and found her way into the men’s clothing business. She started at Taylor Men, which had a store in Thornes Marketplace, while she was at Smith, and would later be regional sales manager for seven stores in the Northeast before moving to Manhattan and working for a men’s wholesale apparel company.

Eventually, Brewster returned to Northampton and opened Jackson & Connor with a business partner; they ran the store for eight years before selling it. It was there, she told BusinessWest, that she began to understand the importance of community connections.

“Respected equally by business leaders, nonprofit executives, and grassroots organizers, Tara is a force multiplier for good.”

“I was like, ‘oh, my success is tied to the community’s success. It’s tied to others. It’s tied to me supporting you and you supporting me, and one hand washes the other.’ It was very clear. Before that, when I worked for these larger companies, in bigger cities, they weren’t very philanthropic, and they didn’t really push us to do a lot of charity work. But when your livelihood is dependent on local customers coming in and supporting you, that’s how you eat. That’s how you pay the bills. It’s how you pay your employees. I really got it then.”

After selling the store, Brewster segued into consulting before Mark Grumoli, senior vice president and commercial loan officer at Greenfield Savings Bank — who, years earlier, had helped the partners secure funding to launch Jackson & Connor when he was with Florence Bank, convinced her to become the new vice president of Business Development.

In addition to her dual role at work and her robust involvement with nonprofits outside of it, she also hosts the Western Mass. Business Show on WHMP, a radio interview program with local business leaders that she inherited from Bryck.

“Tara is a creative spirit, an entrepreneur, media mogul, and supports philanthropy,” wrote Tina Champagne, another nominator. “When there is a community need of any kind, Tara knows who to call and how to help raise funds to support those in need. She is brilliant at luring others in with her passion, care, and positive energy.”

Still, Brewster admits there’s only so much one person can do, especially someone who is widely recognized as a go-to helper.

“It’s not about being in all the rooms anymore. When I first started, I felt like I had to be at all these events, I had to meet this person, I had to go to this, I had to go to that, I had to show up. But really, it’s about being more calculated and smart about how I can actually effect change — who are the people that I need to call in, sit at a table with, connect with, strategize with?”

Sue Monahan (left), creator and director of the Mother’s Day Half Marathon, with Tara Brewster, host of Bed In for Cancer Connection.

Sue Monahan (left), creator and director of the Mother’s Day Half Marathon, with Tara Brewster, host of Bed In for Cancer Connection.

Especially, as noted earlier, at a particularly rough time for nonprofits.

“A lot of the meetings and spaces that I’m in, people are talking about ‘how are you taking care of yourself in order to be a freedom fighter and a warrior and someone who shows up and has capacity for other people and the work?’ And ‘how do you choose what’s important?’”

For one thing, Brewster would like to see more conversations between nonprofits whose clients have needs that dovetail.

“If we’re having a meeting about federal funding or food security or another need, let’s not just have it be like a siloed meeting,” she said. “Let’s have it be an integrated meeting — who needs to be in the room, who can do what, and how we can get it done? — rather than just thinking, ‘I’m me, and I have these resources,’ and ‘you’re you, and you have these resources.’ We just need to be more collaborative and more strategic than we’ve ever been going into these times.”

 

Setting an Example

Just as important as who’s making an impact now is who will follow in their footsteps, which is why Brewster values mentorship, both giving and receiving. In fact, she asked to take a photo for this story with four of her mentors, people who have helped shape her path and work.

One of them is Chia Collins, a local small business owner and volunteer. “Tara Brewster is my sister from a different mother, as she has said to me. She is truly a saint in the valley,” Collins said. “I adore moving mountains with her and for her. What nourishes her seems to be her love to connect people and to better the world. Tara is truly a force of nature.”

Brewster, like others honored in this year’s class of Women of Impact, is quick to deflect, or at least share, credit for such accolades, but said the award is still a meaningful one.

“I’m incredibly honored. It’s very humbling, and it makes you want to do more; it makes you want to keep going. To be recognized and acknowledged says, ‘OK, I must be doing something right; I must be helping people, or my impact must be having a ripple effect, so I need to keep doing it,’” she said.

“What are we here for — like, seriously, what are you here for — if not to make a difference, if not to improve someone’s life?” she added. “I want to die having left a mark, having a purpose, helping others, something other than just self-service.”

Opinion

Editorial

 

In 2019, BusinessWest created a new recognition program, one to recognize a large and significant constituency, and one whose accomplishments often went unrecognized.

We thought about calling it Women in Business, but then we decided this didn’t fit the bill, as we didn’t want to recognize only individuals’ accomplishments in the business world.

Rather, we wanted to celebrate women of achievement, women who stand out, women who go far beyond what’s in their job description, women who are making a difference. So a name came about naturally: Women of Impact.

The plan was to honor those who excel in their chosen field, or fields, as the case may be, but who are also giving back in the community, who inspire others around them, who serve as mentors to others and especially younger women, and who, as one of our honorees is fond of saying, ‘show up.’

We’ve done that, and this year’s class continues that tradition, as the stories that begin on page W4 clearly show. They are:

• Tara Brewster, vice president of Business Development and director of Philanthropy at Greenfield Savings Bank. Her passion for connecting the community and boosting nonprofits is reflected in both her career and her activities outside the bank as she asks, “what are we here for if not to make a difference?”

• Ayanna Crawford, president of AC Consulting and Media Services. Her work spans her consulting business, numerous nonprofit boards, serving the public as chief of staff to state Rep. Orlando Ramos, and a flourishing organization called Take the Mic, which gives both young people and adults the confidence they need to be public speakers.

• Tracy Friedenberg, executive director of Bacon Wilson, P.C. Early on, she decided that she wanted to serve in roles where she could help team members thrive and drive organizational success. She’s been described as “a visionary leader, compassionate mentor, and an extraordinary human being” who is actively involved in her community.

• Rania Kfuri, vice president of Philanthropy, Sales, and Marketing at Glenmeadow. Showing up has been her credo, and the continuation of a pattern set by several generations of her extended family. Showing up means excelling at work, giving back to the community, mentoring others, literally showing up at events, and convening others to help solve regional problems.

• Chelsea Kline, executive director of Cancer Connection. She understood the value of this “lean, scrappy” nonprofit when her mother accessed its services two decades ago, and today, she and her team successfully build community support for a wide array of programs that bring calm, courage, and even fun to people dealing with the harshest challenge of their lives.

• Angelina Ramirez, CEO of Stavros Center for Independent Living. For the past 35 years, she has been dedicated to this critical nonprofit that helps people with disabilities secure resources and equipment, stay in their homes, access education and job opportunities, and otherwise achieve the kind of live they desire to live.

• Amanda Sanderson, executive director of the Resilience Center of Franklin County. Inspired by her mother’s resiliency in overcoming physical and sexual abuse, she has dedicated her life to leading nonprofits, which she calls the ‘glue’ of our society, and constantly raising the bar when it comes to serving clients and acting as a convener and collaborator.

• Sarah Rose Stack, lecturer of Public Relations at UMass Amherst — just the latest chapter in a compelling story. Inspired by music teachers, she overcame poverty in childhood to excel in music and the arts, and they remain a big part of who she is. Another big part is being a mentor and the kind of teacher who can change a life, as her teachers changed hers.

We at BusinessWest congratulate the Women of Impact class of 2025 and are grateful for their powerful example and inspiring stories.

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for the eighth annual Women of Impact awards. Nominations for the Women of Impact class of 2025 are due by Thursday, Sept. 4. They can be submitted at businesswest.com/women-of-impact-nominations.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. There are many different ways to do this. While nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these — in short, the program recognizes inspirational women on any level.

For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for the eighth annual Women of Impact awards. Nominations for the Women of Impact class of 2025 are due by Thursday, Sept. 4. They can be submitted at businesswest.com/women-of-impact-nominations.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. There are many different ways to do this. While nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these — in short, the program recognizes inspirational women on any level.

For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for the eighth annual Women of Impact awards. Nominations for the Women of Impact class of 2025 are due by Thursday, Sept. 4. They can be submitted at businesswest.com/women-of-impact-nominations.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. There are many different ways to do this. While nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these — in short, the program recognizes inspirational women on any level.

For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for the eighth annual Women of Impact awards. Nominations for the Women of Impact class of 2025 are due by Thursday, Sept. 4. They can be submitted at businesswest.com/women-of-impact-nominations.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. There are many different ways to do this. While nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these — in short, the program recognizes inspirational women on any level.

For more information, call Natasha Mercado-Santana, Marketing and Events Manager, at (413) 781-8600, ext. 100, or email [email protected].

Event Galleries Special Coverage Women of Impact 2024

BusinessWest has long recognized the contributions of women within the business community and created the Women of Impact awards in 2018 to further honor women who have the authority and power to move the needle in their business, are respected for accomplishments within their industries, give back to the community, and are sought out as respected advisors and mentors within their field of influence.

Go HERE to view the 2024 Women of Impact Digital Section

The eight stories below demonstrate that idea many times over. They detail not only what these women do for a living, but what they’ve done with their lives — specifically, how they’ve become innovators in their fields, leaders within the community, advocates for people in need, and, most importantly, inspirations to all those around them. The class of 2024 features:

Alison Berman

Council director of Girls on the Run Western Massachusetts

Dianne Fuller Doherty

Co-founder of the Women’s Fund of Western Massachusetts

JoAnne Finck

President of Friends of Cooley Dickinson

Kimberley Lee

Chief of Creative Strategy and Development at MiraVista Behavioral Health Center

Megan McDonough

Executive director of Pioneer Valley Habitat for Humanity

LaTonia Monroe Naylor

Chief business educator at Monroe Naylor Consulting, LLC and president and CEO of Parent Villages

Kristi Reale

Partner at Meyers Brothers Kalicka, P.C.

Dr. Shirley Jackson Whitaker

Nephrologist, artist, and filmmaker

Presenting Sponsors

Partner Sponsor

Daily News

SPRINGFIELD — The deadline to purchase tickets to BusinessWest’s seventh annual Women of Impact award gala is Monday, Nov. 25. The event will take place on Thursday, Dec. 5 at 5:30 p.m. at Sheraton Springfield Monarch Place Hotel. Tickets cost $95 per person, and tables of 10 are available. Click here to purchase tickets.

The awards presentation will feature two dynamic co-emcees: Dina McMahon, 94.7 WMAS Kellogg Krew Morning Show co-host; and Shannon Rudder, president and CEO of Martin Luther King Jr. Family Services and a 2024 BusinessWest Difference Makers honoree.

The 2024 Women of Impact, profiled in the Oct. 28 issue of BusinessWest and at businesswest.com, are:

• Alison Berman, council director of Girls on the Run Western Massachusetts;

• Dianne Fuller Doherty, co-founder of the Women’s Fund of Western Massachusetts and former director of the Massachusetts Small Business Development Center’s Regional Office;

• JoAnne Finck, president of Friends of Cooley Dickinson;

• Kimberley Lee, chief of Creative Strategy and Development at MiraVista Behavioral Health Center;

• Megan McDonough, executive director of Pioneer Valley Habitat for Humanity;

• LaTonia Monroe Naylor, chief business educator at Monroe Naylor Consulting, LLC and president and CEO of Parent Villages;

• Kristi Reale, partner at Meyers Brothers Kalicka, P.C.; and

• Dr. Shirley Jackson Whitaker, nephrologist, artist, and filmmaker.

The seventh annual Women of Impact program is presented by TommyCar Auto Group and Country Bank, and sponsored by Cooley Dickinson Hospital.

Daily News

SPRINGFIELD — Tickets are now on sale for BusinessWest’s seventh annual Women of Impact award gala. The event will take place on Thursday, Dec. 5 at 5:30 p.m. at Sheraton Springfield Monarch Place Hotel. Tickets cost $95 per person, and tables of 10 are available. Click here to purchase tickets.

The 2024 Women of Impact, profiled in the Oct. 28 issue of BusinessWest and at businesswest.com, are:

• Alison Berman, council director of Girls on the Run Western Massachusetts;

• Dianne Fuller Doherty, co-founder of the Women’s Fund of Western Massachusetts and former director of the Massachusetts Small Business Development Center’s Regional Office;

• JoAnne Finck, president of Friends of Cooley Dickinson;

• Kimberley Lee, chief of Creative Strategy and Development at MiraVista Behavioral Health Center;

• Megan McDonough, executive director of Pioneer Valley Habitat for Humanity;

• LaTonia Monroe Naylor, chief business educator at Monroe Naylor Consulting, LLC and president and CEO of Parent Villages;

• Kristi Reale, partner at Meyers Brothers Kalicka, P.C.; and

• Dr. Shirley Jackson Whitaker, nephrologist, artist, and filmmaker.

The seventh annual Women of Impact program is presented by TommyCar Auto Group and Country Bank, and sponsored by Cooley Dickinson Hospital.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. Women of Impact was chosen as the name for the program because, while nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these.

Daily News

SPRINGFIELD — Tickets are now on sale for BusinessWest’s seventh annual Women of Impact award gala. The event will take place on Thursday, Dec. 5 at 5:30 p.m. at Sheraton Springfield Monarch Place Hotel. Tickets cost $95 per person, and tables of 10 are available. Click here to purchase tickets.

The 2024 Women of Impact, profiled in the Oct. 28 issue of BusinessWest and at businesswest.com, are:

• Alison Berman, council director of Girls on the Run Western Massachusetts;

• Dianne Fuller Doherty, co-founder of the Women’s Fund of Western Massachusetts and former director of the Massachusetts Small Business Development Center’s Regional Office;

• JoAnne Finck, president of Friends of Cooley Dickinson;

• Kimberley Lee, chief of Creative Strategy and Development at MiraVista Behavioral Health Center;

• Megan McDonough, executive director of Pioneer Valley Habitat for Humanity;

• LaTonia Monroe Naylor, chief business educator at Monroe Naylor Consulting, LLC and president and CEO of Parent Villages;

• Kristi Reale, partner at Meyers Brothers Kalicka, P.C.; and

• Dr. Shirley Jackson Whitaker, nephrologist, artist, and filmmaker.

The seventh annual Women of Impact program is presented by TommyCar Auto Group and Country Bank, and sponsored by Cooley Dickinson Hospital.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. Women of Impact was chosen as the name for the program because, while nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these.

Cover Story Women of Impact 2024

BusinessWest has long recognized the contributions of women within the business community and created the Women of Impact awards in 2018 to further honor women who have the authority and power to move the needle in their business, are respected for accomplishments within their industries, give back to the community, and are sought out as respected advisors and mentors within their field of influence.

Go HERE to view the 2024 Women of Impact Digital Section

The eight stories below demonstrate that idea many times over. They detail not only what these women do for a living, but what they’ve done with their lives — specifically, how they’ve become innovators in their fields, leaders within the community, advocates for people in need, and, most importantly, inspirations to all those around them. The class of 2024 features:

Alison Berman

Council director of Girls on the Run Western Massachusetts

Dianne Fuller Doherty

Co-founder of the Women’s Fund of Western Massachusetts

JoAnne Finck

President of Friends of Cooley Dickinson

Kimberley Lee

Chief of Creative Strategy and Development at MiraVista Behavioral Health Center

Megan McDonough

Executive director of Pioneer Valley Habitat for Humanity

LaTonia Monroe Naylor

Chief business educator at Monroe Naylor Consulting, LLC and president and CEO of Parent Villages

Kristi Reale

Partner at Meyers Brothers Kalicka, P.C.

Dr. Shirley Jackson Whitaker

Nephrologist, artist, and filmmaker

WOMEN OF IMPACT GALA

Presenting Sponsors

Partner Sponsor

Women of Impact 2024

Nephrologist, Artist, and Filmmaker

In More Than One Way, She Draws on History to Help People Heal

Staff photo

Staff photo

 

“When a patient walks into my room, they expect to have a seat and for me to talk with them about their history, about their journey. I take that information, and I use it to help them heal. I need to look at history. And sometimes patients come in and tell you horror stories, but I can’t discard it because I need it all to help that patient to live.”

Dr. Shirley Jackson Whitaker, a nephrologist by trade — that’s a kidney specialist — shares those thoughts toward the beginning of Ashes to Ashes, a documentary she produced in 2019. And they are apt when juxtaposed against the story she goes on to tell.

The film is actually two intertwined stories, both incredibly powerful. One is related by Winfred Rembert, an avid Star Wars fan and master leatherwork artist.

Clear-eyed but haunted, he relates a life-changing experience in 1967, when he drew the ire of law enforcement in Cuthbert, Ga. because of his work advocating for civil rights. They tossed him in a car trunk, and he emerged to see a noose hanging from a tree. They stripped him, hung him upside down, stabbed him, and made it clear they intended to castrate him, hang him, then burn his body. When one of the men suggested they stop, they moved on, and Rembert, bleeding and deeply traumatized, lived.

“In this country, no one really, genuinely talks about the people who were lynched.”

The other story in Ashes to Ashes concerns the 4,000 people lynched in the U.S. during the Jim Crow era, which, as Rembert painfully reminds us, didn’t end all that long ago. In 2017, Whitaker, a friend of Rembert’s who also grew up in Georgia, organized a funeral in Springfield to honor the many lynching victims who were never buried. As Whitaker explains in the film:

“Sometimes they would lynch people, then put them in the water with weights, so the family would never see them again. Sometimes they would take the bodies and cut them up and sell the pieces. Sometimes they would take the body after they lynched it and burn it up, so the families would not have anything. A lot of these people never got a funeral. It was often too dangerous for the families to retrieve those bodies. And sometimes, there were no bodies to retrieve. It’s not just black history — this is American history.”

At the funeral ceremony, participants read names of many of these unburied individuals, and members of a local theater group read monologues drawn from Whitaker’s historical research. The account of a father forced to choose to die along with his young son or watch the boy drown is especially wrenching.

Ashes to Ashes gained acclaim on the festival circuit and was a finalist for Academy Award consideration.

Ashes to Ashes gained acclaim on the festival circuit and was a finalist for Academy Award consideration.

“In this country, no one really, genuinely talks about the people who were lynched,” Whitaker says in the film. Which is why she produced it — to give those people a voice, get people talking about some too-recent history, and, by grappling with that reality, just maybe start the process of healing.

“I decided to have a funeral for the over 4,000 African-Americans who were lynched in the United States to close that chapter and move forward. America has to do the same thing to help heal this country. You’ll get some pushback from people: ‘why do you want to stir that up?’ But it hasn’t been stirred enough. People were saying, ‘ah, that’s so depressing.’ I say, well, if you think this depressing, try hanging from a tree.”

She then asks, “what can I do? I can’t bring them back, but I can give them a prayer.” For doing so much more, Whitaker is an uncommonly powerful Woman of Impact.

 

Pain and Promise

As she spoke with BusinessWest in her Amherst home about her multi-faceted life and career, virtually every wall in every room was covered with her paintings — some traditional in medium, some incorporating mixed media, including fabrics and, in a few cases, unprocessed cotton.

“Cotton has this fluffy appearance to it, but just take your hand and squeeze right there,” she said. “Just squeeze. You feel the seeds? Once Eli Whitney got the seeds out, they had more uses for cotton.”

And the slaves who picked it, as the cotton gin essentially rejuvenated the plantation slavery industry.

“The thing is, when you go to pick this, you’ve got to be careful because this is like knives,” she continued, pointing out the sharp wall surrounding the fluffy cotton. “You learn early how to avoid that.”

Rembert, who passed away in 2021, knew that well; he grew up picking cotton on a plantation, and he understood the dark history of the crop in the South.

Whitaker’s path was somewhat different; the seventh child of Eddie and Charlie Mae Jackson from Waycross, Ga., she attended Clark Atlanta University, graduating with a bachelor’s degree with honors and then earning a public health degree at Yale University School of Medicine and undergoing advanced medical training in internal medicine and nephrology at Emory University School of Medicine, where she was the only Black woman in her class.

After some years on the West Coast, she moved to the Pioneer Valley when her husband was hired at UMass Amherst as a professor of Mathematics. For a decade, she worked at Springfield Southwest Community Health Center, where, in addition to bettering and saving lives, she designed a children’s coloring book advising against drugs, created a community-health newsletter, and produced an imaginative ‘puppet opera’ for young people titled “Monsters Among Us.” In 2006, she went into private practice.

But nephrology wasn’t her only interest; to address her concerns about the academic standing of African-American children in Amherst schools, she established the Academic Initiative for Maximum Success, which resulted in a dramatic increase of Black students in AP math programs.

“In addition to caring for her patients’ health, Shirley brings joy and hope. Her contributions to her community through educational programs have provided many with opportunities that would not have been afforded without her initiatives.”

Whitaker has also continued to paint, authored two children’s books, and produced her award-winning documentary. These days, she continues to practice medicine two days a week at the Northampton VA Medical Center.

“When I look back and I think of all these things, and the ripple effect of it all, I’m pleased with that,” she told BusinessWest, adding that her honest, often hard assessments of patients made a long-term difference. “People to this day come up to me and say, ‘I remember what you said, and it changed my life. I changed my diet; I lost 40 pounds.’”

 

Stories Worth Sharing

Taylor Rees, director of Ashes to Ashes, will certainly never forget her. “Dr. Shirley is a neighbor of mine who lived on the same street as my family in Massachusetts when I was growing up,” he wrote. “In 2015, she asked for help documenting her memorial, and throughout the year, we worked together to also visit with and listen to the personal and lived experiences of Winfred, her friend. The film evolved over time into an homage to both Shirley and Winfred and their work using art to address racial injustices in America.”

Whitaker has also made a powerful impression on Anika Lopes, who nominated her as a Woman of Impact a year after Lopes, president of the Ancestral Bridges Foundation, earned the same honor from BusinessWest.

“Dr. Whitaker is a woman of impact with every step she takes, a tireless giver, sharing all she has with others,” Lopes wrote. “As a medical doctor, Shirley has and continues to dedicate herself to the wellness of others; she goes far beyond expectation and keeps going. In addition to caring for her patients’ health, Shirley brings joy and hope. Her contributions to her community through educational programs have provided many with opportunities that would not have been afforded without her initiatives.”

Lopes added that Whitaker believes we all have a collective responsibility to create a better future, “and she sure is walking her talk.”

She’s doing so at a time when too many people don’t truly comprehend the horrors of slavery or the more recent legacy of Jim Crow, or are actively trying to erase that history. But she’s also hopeful about the future, currently working on a screenplay called Blanket, noting that “a blanket of hate can never cover the resilience, remembrance, and hope.”

As for Rembert, he spent more than 50 years struggling with sleep issues, stemming partly from the trauma he experienced in 1967, as he describes in Ashes to Ashes.

“Even today, now, it’s dragging me down. I can’t rest. I can’t rest. I lie in my bed, and I can’t rest. I’m running for my life every night. Somebody’s after me, and I don’t know what to do.”

And later in the film:

“I don’t think I can be healed. I think I’ll go to the grave with what I got, holding me down and holding me back. Even though those things were done to me years ago, they’re still holding me back. Can I send the message? Can I change this? I can’t change this world. I know I’m not a big enough man to do that, but I can put a dent in it. But you just keep going, and going, and going, and going.”

Whitaker has kept going as well, maybe not changing the world, but impacting her corner of it in profound ways as a doctor, educator, artist, and filmmaker. And she empathizes with the pain of friends like Rembert and thousands of people she never knew, but wanted to memorialize through a unique funeral service and a story that will live on as people continue to watch it.

“I talked to him like two days before he died,” she said of Rembert, “and he said, ‘I just want to know what it’s like to go to sleep.’”

“We’re looking back in history so this patient can live,” Whitaker said during that 2017 memorial service in Springfield, referring not to a nephrology patient, but to a nation with deep, unhealed wounds. “We’re looking back in history so this patient can thrive. We’re looking back in history so this patient can become very strong. But this patient could only live and get stronger if we’re willing to look back. So tonight, we start.”

Women of Impact 2024

Partner, Meyers Brothers Kalicka, P.C.

She Emphasizes the Need to ‘Work Hard, Play Hard’

Photo by Focus Ashely Photos

Kristi Reale says it’s an unofficial assignment. In other words, it’s not written or her business card. In addition to serving as a partner with the Holyoke-based accounting firm Meyers Brothers Kalicka (MBK), she’s also in charge of the ‘fun committee’ there.

She even has a ‘fun drawer’ in her credenza, filled with Easter eggs to be hidden around the office at that time of year, golden coins and shamrocks for St. Patrick’s Day, material for the ‘decorate your space for the holidays’ competition, and much more.

Fun is an important part of the equation at this firm, she said, adding that there is stress throughout the year, but especially around the many tax-filing deadlines, such as those in April, September, and October, and fun is needed to help take the edge off.

“It’s a hard job, and you want to make it fun,” she said, adding that she tries to do something fun — like a Belgian waffle bar or hot chocolate bar — every Saturday during spring tax season, when many employees are in and trying to dig out.

But fun is just a part of that equation, as evidenced by the sign on top of that credenza, the one that reads, “Work Hard, Play Hard.” Those are words her father, Bill Hurley, a small-business owner who passed away in February, lived by, and Reale does as well, she said, adding that she stresses both elements — to anyone who will listen, but especially to the young women (and men) she mentors.

“Hard work is important, but you also need to have some fun,” said Reale, who is the proud (sort of) repeat recipient of one of the awards given out at the firm annually, this one to the individual “most likely to have squatted” at MBK, meaning you could find her at her desk at almost any hour.

“It’s not an award you really want to get,” said Reale, who has also been awarded a blanket by her colleagues, in part because she’s always, as in always, cold, but also as a nod to the notion that she sleeps in her office.

Hard work — but not necessarily the kinds of hours needed to win the ‘squatter’ award — is what Reale preaches to young people — as well as the need to balance that hard work with fun, to give back to the community in many different ways, and to mentor others on their way up, just as they were mentored.

She does all this, and that’s why she’s being honored as a Woman of Impact in 2024.

Her office helps tell the story: there’s the fun drawer, that aforementioned sign, photos of family (a nod to work-life balance), her 40 Under Forty plaque from 2009, her diplomas and credentials hanging on the walls, and — on this day, parked in one corner in large bags — 60 pairs of kids’ pajamas she had already purchased for an organization called Jammie Jingles, started by a firm member, which contributes new pajamas to children in need.

But comments from those she works with tell it better.

“She’s devoted 100% to the firm, to her clients, and, more importantly, staff,” fellow Partner Rudy D’Agostino said. “What’s great about Kristi is that she’s a mentor to many of our younger staff; she takes the time out of her busy schedule to meet with them, work with them, mentor them, and help them put a plan together.”

“Hard work is important, but you also need to have some fun.”

Howard Cheney, another partner at the firm, concurred. “Kristi has made, and continues to make, a remarkable impact on individuals, businesses, and organizations in Western Mass. The position she holds is a unique one because her job directly enables others to thrive in their own endeavors. The weight of that responsibility is not lost on her, as she goes above and beyond for her clients.

Kristi Reale, right, with Springfield Thunderbirds mascot Boomer and fellow Meyers Brothers Kalicka Partners (from left) Rudy D’Agostino, Kristina Drzal Hougton, Howard Cheney, and Jim Krupienski on the occasion of the firm’s 75th anniversary in 2023.

“Additionally,” he said, “Kristi serves as a role model to a number of young professionals on our staff, and she works hard as a mentor, helping these young accountants to navigate the road to success, as she experienced it herself.”

 

Firm Resolve

Reale was a student at Assumption College in Worcester, working toward a degree in accounting, when she decided that real world-world experience would be a good complement to what she was learning in the classroom.

Her advisor agreed, suggesting that she pursue an internship. So she did, with a vigor that would reflect her career to come.

“I opened the phone book, and I called every single accounting firm within driving distance of Assumption,” she said, adding that she scored some interviews, including one at a large regional firm in Worcester.

“When I went to interview with this person, he said, ‘how did you find us?’” she recalled, adding that she told him about opening that phone book and calling every accounting firm in Worcester and asking if they had an internship program. “He called me up and said, ‘Kristi, I’m a Bentley guy, and I had a Bentley student pinned for this internship, but I’m going to give it to you.”

She completed that internship in the spring and started with the firm in the fall, she went on, noting that times were different in the broad world of public accounting then; jobs were much harder to come by, and the competition for them was fierce.

“You went to work, you did your job, you did the best you could every day because, if you didn’t, there was a line of people outside waiting to get your job. It was a tough market,” she said, adding that this environment was fine with her because, from a young age, good working habits were instilled in her by her parents and, later, several mentors.

And she is essentially trying to impress that same message on young people today.

“What’s great about Kristi is that she’s a mentor to many of our younger staff; she takes the time out of her busy schedule to meet with them, work with them, mentor them, and help them put a plan together.”

Tracing Reale’s career, she stayed with the firm in Worcester for a few years before tiring of the commute from and a perceived lack of opportunities to advance. So she went to work at a smaller firm but was again stymied by a lack of opportunities, feeling “disposable,” as she put it. Frustrated, she decided in early 2001 that she was done with public accounting.

But she still needed to work, so she called her sister-in-law, an employee at Meyers Brothers, and asked if the firm needed any tax-season help. It did, and she came on board with the intention of making this a very temporary assignment and finding something else to do for a career.

Instead, she saw women in management roles, became inspired, and stuck around, passed the CPA exam, and plowed ahead.

“I knew no one was going to outwork me, and I was just going to do it,” said Reale, who eventually became the second woman to become a partner at the firm (her colleague, Kris Houghton, was the first).

As a partner and CPA, she works hard on behalf of her clients, but also on behalf of those she works with, setting an example and also acting as a mentor — to young people in general, but especially women.

Kristi Reale, right, and Chelsea Russell, manager/CPA at Meyers Brothers Kalicka, display some of the many items collected during a supply drive to benefit the residents of Ruth’s House in Longmeadow.

“What I’m trying to encourage is for this next generation of women to be strong and financially independent, and to succeed. The glass ceiling’s already been broken; why not go for the moon?” she said, adding that most of her mentorship activity is informal, and she works hard to make herself accessible, with some colleagues calling her at 10 p.m. or later.

 

She Gives of Herself

There is no managing partner at MBK; the six partners essentially split up the workload. Reale’s areas of emphasis include IT and administration.

But, as noted earlier, she’s also in charge of bringing some fun to the firm’s 80 or so employees. That’s a broad assignment that includes everything from activities around various holidays to celebrations when those tax-filing deadlines have passed, to random pranks and other efforts to coax smiles and relieve all that stress.

It’s an assignment she takes … well, seriously.

But in addition to her work with clients and her ‘work’ to supply fun, she is also very involved in the community — and in many different capacities.

She has sat on different nonprofit boards in the past and remains involved with the board at the Advertising Club of Western Massachusetts. She has also been involved at various levels with Habitat for Humanity, Trees of Hope Supporting Ronald McDonald House, Unify Against Bullying, and Dress for Success.

Meanwhile, the firm supports several different nonprofits and individual programs, with initiatives revolving on a monthly basis, and Reale makes a point of stepping up for each one.

Such as with those kids’ pajamas she started buying, with an emphasis on starting.

“I’m at 60, but I could be at 100 soon. This is fun; I enjoy this,” she said, adding that she does most of this kind of giving — including the purchase of pairs of Air Jordans for two teen boys in a family the firm adopted last holiday season — on a low-profile basis. (Since the firm went ‘casual’ at the height of COVID, she often wears Jordans herself; she says it gives her some street cred with the younger employees in the office.)

Overall, Reale is a giving person with an incredibly strong work ethic … and a great sense of humor, a blend of traits exemplified by her donation of a kidney to her husband 18 years ago, and the ultimate timing of that donation.

“I was tested and passed all the testing in late 2005, during the beginning of tax season,” she recalled. “I was cleared to be a donor in March of 2006, and they had an opening, but I told him I had to wait until the end of tax season. I said, ‘you waited like eight years … what’s a few more weeks?’”

All this explains why Reale is a Woman of Impact and why D’Agostino, who knew her father well, says he would undoubtedly be very proud of all she has accomplished and the manner in which she has, indeed, become a role model to so many.

Women of Impact 2024

Chief Business Educator, Monroe Naylor Consulting, LLC; President and CEO, Parent Villages

She Has a Passion and Purpose for Helping Others Find Their Own

Photo by Focus Ashely Photos

Photo by Focus Ashely Photos

 

Mission-rich and Profit-powered.

That’s the title of the book LaTonia Monroe Naylor wrote, and its subtitle — A Guide to Transforming Your Passion Work into a Fully Funded Business — offers further clues to what’s inside.

And to how she helps businesses move purposefully to the next level, through her business, Monroe Naylor Consulting LLC, which seeks to help entrepreneurs build profitable, mission-driven businesses.

But that consultancy, and the book, are just two elements in what has become a life and career of helping others. It’s been a life of a Woman of Impact.

“When I came up with this, the idea was, how do you take your overwhelming passion and structure it in a way that you can be productive?” she explained.

“Most people don’t use the administrative part of their skillset, or they don’t have it, but that was a gift that I’ve always had,” Monroe Naylor told BusinessWest, noting that she was developing business acumen from a very early age, working at her uncle’s store.

While entrepreneurs typically bring the passion and purpose — that’s why they started the business, after all — they don’t necessarily know how to marry that with an understanding of how a successful business works. “Most people are not taught that because they don’t come from environments where people are teaching them that. So I want to teach people that; I want them to be successful.”

At the same time, “I want them to know that starting a business is not the only thing you should be focused on, so how do you sustain what you do and have harmony in your life?” she said, adding that people shouldn’t feel like they need to sacrifice time with their family for the sake of a job that keeps them separated 100 hours a week.

“That, to me, is mission-rich. How do you do the things that you love and embrace the things that you love, but still have enough stability that you can be comfortable and have a nice house?” she went on. “If you can’t have both, then you’re not going to be happy. And who wants to be miserable?”

Essentially, Monroe Naylor works with entrepreneurs, small-business owners, churches, and other organizations on culture, business sustainability, and other key elements of a thriving business. “I provide training on grants, management, strategy, funding, how to start your business, what you need, what kinds of people you need on your team. On the nonprofit side, how do you set up your board, who should be on your board, how do you ensure you stay compliant?

“Then, when I created the book, I literally thought about the last 20 years of my life. What were the biggest challenges and roadblocks that I ran into? And how do I simplify that for people in less than a three-hour read, so that they will actually read it?”

“How do you do the things that you love and embrace the things that you love, but still have enough stability that you can be comfortable and have a nice house? If you can’t have both, then you’re not going to be happy. And who wants to be miserable?”

Ayanna Crawford, president of AC Consulting and one of three individuals who nominated Monroe Naylor as a Woman of Impact, wrote that her story “serves as a testament to the power of resilience and unwavering dedication to making a difference. As a chief business educator, she inspires others to follow her lead and create lasting impact in their communities. She has reached the place she is today by focusing on others and making their needs a priority in light of her own.”

 

Back to School

Monroe Naylor has long had a heart for the community, which manifested in running for, and winning, a seat on the Springfield School Committee in 2017 — a decision also influenced by a desire to help her young son navigate the challenges of school and life.

“We ran a very grassroots, non-political campaign because we didn’t know any other way to do it,” she recalled. “We just wanted to help our kids. I feel like, if you do things for the right reason, the good will always come back to you. Even though a lot of bad may happen, I focus on the good.”

LaTonia Monroe Naylor says she wants people to be successful in business and happy in life.

LaTonia Monroe Naylor says she wants people to be successful in business and happy in life.

Her experience on the committee led indirectly to her establishment, in 2018, of Parent Villages, a multi-faced nonprofit that works to improve educational achievement while also offering assistance for victims of violence, resources for family engagement and parent advocacy, and more.

The educational focus came from a presentation she heard as a School Committee member, about how 7% of kids aren’t prepared for kindergarten.

“I said, ‘70 or 7?’ And she was like, ‘7.’ So I said, ‘so 93% of our kids aren’t prepared for kindergarten.’ She said, ‘yeah,’ and I was floored,” Monroe Naylor recalled. “How can they be successful if they’re not ready for kindergarten? They’re starting off on a bad foot.”

So Parent Villages was born, first through meetings in at places like community centers and libraries.

“At one meeting, about 85 people came, all kinds of stakeholders, to try to understand what it is that we need to focus on,” she said. “And we found there were these disconnects; people just didn’t know about resources or how to access those resources.

“We also learned very quickly that the people who showed up to the meetings were parents like us, who were already in the 7% — our kids were already prepared. So how do we reach the other 93%? That’s when we built the organization and started to get into the schools, started working with Baystate Health and other programs to develop a strategy.”

Now, Parent Villages focuses on youth in grades 6 to 12 and their parents and caregivers — what Monroe Naylor called a two-generation model, which offers educational programming and workshops, but also provides interim support services.

“So if somebody is going through a domestic situation and needs housing, we help them. Over 90% of our folks are dealing with trauma, dealing with some type of violence, and just need help and support. They don’t know how to wrap their minds around where they need to go. We help them to see the end and see the potential they already have and help them grasp hold of the fact that they have a village, and that’s going to help them through it.”

The topic of trauma is personal to Monroe Naylor due to an event during her teenage years that almost killed her.

“I was shot when I was 16, and that changed my whole life,” she told BusinessWest. “I already had trauma dealing with the fact that I grew up in the neighborhood that I did — that was trauma enough. But when I was 16, I found a way to escape my day-to-day through music. I loved music, I used to rap, I used to do poetry; that was my safe space.”

So she’d spent time at local studios, working on her music. One day, while walking out of one, she was struck by a stray bullet from a fight on the street. Recovering from that physically wasn’t as challenging as the emotional aspects.

“It wasn’t just [the shooting] that that haunted me; it was the fear and the trauma after — the fear of going into certain spaces, or the fear of somebody coming after you. Those are the things you live with for the rest of your life.”

Through therapy, self-care, and a commitment to her faith, among other factors, she’s navigated that trauma, but always understood she had a solid support system, while many people dealing with trauma don’t, and need a village to be successful. Hence, the ‘village’ aspect of Parent Villages.

“It was the fear and the trauma after — the fear of going into certain spaces, or the fear of somebody coming after you. Those are the things you live with for the rest of your life.”

“The last couple of years, we’ve helped well over 700 people, and we consistently have about 40 youth that we work with throughout the year, and we have about 80 families that we’re working with, doing case management, throughout the year,” she said. “We have a great staff and a diverse board, and we focus on the important things that matter. We make sure we get what they need.”

An earlier nonprofit Monroe Naylor established in 2006, called VITAL Center, advised several nonprofit startups, sole proprietorships, and small businesses. These days, she’s also an adjunct professor at Springfield College and Worcester State University and volunteers as a mentor to youth and young adults in her church and community, establishing initiatives such as computer learning centers, youth summer programs, and other projects.

 

Care Starts at Home

Monroe Naylor is no stranger to being recognized. A member of BusinessWest’s 40 Under Forty class of 2016, she was also named a Massachusetts Commonwealth Unsung Heroine in 2020, won the Commonwealth Black Excellence Award in 2021, and was named Community Builder by the Urban League of Springfield in 2022.

But Woman of Impact may be the broadest and most accurate way to sum up her life, which she says has been profoundly shaped by so many of the people in it, from her mother to her husband, Mah’dee Naylor Sr., a pastor who founded Dwelling Place Church in Springfield earlier this year, and their four kids — not to mention community giants like Dora Robinson, who was impactful in her life in her early years.

And make no mistake: Monroe Naylor aims to be impactful every day, whether on the business plans of a budding entrepreneur, the trauma of a victim of violence, or the well-being of anyone struggling to be all things to all people.

“A lot of women leaders are so heavily focused on everybody else that they forget to take care of themselves,” she said. “We talk about all the great things that happen, but we don’t talk about our own trauma that we have to deal with, our own internal struggles. How do you gather the inner courage and the inner fortitude that it takes to be a person of impact, and be able to do it on a continual basis? That’s something we don’t talk about enough.”

At the end of the day, she said, being there for other people requires self-care, so she can wake up the next day and continue to have that impact on the lives of others.

“The model that I live by is, whatever you do, make sure you can sleep at night. And if I can’t, I won’t do it. That’s how I hold fast to what I do and the decisions that I make.”

Women of Impact 2024

Chief of Creative Strategy and Development, MiraVista Behavioral Health Center

Her Career Is a ‘Narrative of Commitment, Innovation, and Compassion’

Photo by Focus Ashely Photos

Photo by Focus Ashely Photos

She called it the “Mom Squad.”

This was a group of mothers recruited by Kim Lee or community service at nonprofits and even a few Springfield city departments. Beyond the good work they were doing, these women were using that community service as a way to earn a voucher for childcare that would enable them to address that challenge and eventually go back to school or join the workforce.

Lee — then working as vice president of Advancement for the child- and family-services provider Square One, previously known as Springfield Day Nursery — read the fine print on the literature pertaining to childcare vouchers, noticed the section on community service, and then did what she’s done throughout her career: she went to work helping those were less fortunate and needed a leg up.

Whatever that might be.

“There are so many women who might not be working, might not be employed, or in school, but they want to be, but there is the major barrier, oftentimes, of childcare for their kids,” she said. “The idea was to use what was available to us in order to help these women get the childcare they needed. Meanwhile, through their volunteerism, they were able to gain skills they could put on a résumé.”

There are plenty of other examples of how, throughout Lee’s career, she has gone well above and beyond her official job description to help others while also advancing the mission of the nonprofit in question.

At the Basketball Hall of Fame, where she worked early in her career, she played a pivotal role in curating the “Freedom to Play” exhibit, a landmark project that not only celebrated the pivotal contributions of African-Americans to the sport of basketball, but also served as a platform for discussing the broader themes of racial equity and inclusion within sports and society at large.

Meanwhile, at the Mental Health Assoc. (MHA), she helped secure the donation of a patio set for a residential program for teens, an initiative that was about much more than outdoor furniture.

“It was not about the table and four chairs and the umbrella,” she said. “It was really about giving young people that place, that space, that medium to just enjoy their time together outside.”

At MHA and now at her current employer, MiraVista Behavioral Health Center, Lee has been an advocate for those with mental-health and substance issues, and a facilitator, if you will, for bringing many individuals into programs of care.

“Each professional opportunity I’ve had has afforded me the chance to reflect my personal values and what I deem to be extremely important, which is to make a difference in the community,” she said in summing up what could be called her life’s work. “I’ve always strived to reach individuals who need support and access to services, and harness the energy and resources of an organization to make an impact.”

“I’ve always strived to reach individuals who need support and access to services, and harness the energy and resources of an organization to make an impact.”

But to understand her commitment to empowering the most vulnerable in society, one needs to go back to when she was only in grade school.

Indeed, at age 10, she organized a carnival for the Jerry Lewis Muscular Dystrophy Assoc. Telethon, raising significant funds and awareness of muscular dystrophy.

“This early venture into community service was a precursor to a lifetime of advocacy and engagement, setting the stage for her lifelong commitment to harnessing collective energy for the greater good,” wrote Darby O’Brien, president of Darby O’Brien Advertising, in his nomination of Lee for the Woman of Impact Award. “Throughout her career, Kim has spearheaded numerous outreach programs aimed at extending healthcare and support services beyond traditional settings, directly reaching those in urgent need.”

Kim Lee with Springfield Thunderbirds President Nate Costa and some teddy bears donated to the Center for Human Development’s youth-serving programs by the team through its teddy-bear drive.

Kim Lee with Springfield Thunderbirds President Nate Costa and some teddy bears donated to the Center for Human Development’s youth-serving programs by the team through its teddy-bear drive.

O’Brien, who has worked with Lee on initiatives throughout her career, including the rebranding of Springfield Day Nursery to Square One, said her career is “a profound narrative of commitment, innovation, and compassion.

“From her early days organizing community events to her impactful work in healthcare and advocacy, she has consistently demonstrated what it means to be a leader who not only dreams of a better world, but takes tangible steps to create it,” he went on. “Kim’s enduring impact on individuals, families, and communities, coupled with her pioneering contributions to healthcare and social justice, make her an exemplary candidate for the Woman of Impact award.”

 

She’s a Shoe In

When Lee first applied for work at the United Way of Pioneer Valley after graduating from Westfield State University, she received a polite rejection in the mail.

Never one to give up easily on anything, she wrote back and included with the missive a man’s shoe.

“I told him I was just looking to get my foot in the door,” said Lee, referring to then-United Way Director Ty Joubert, who was so impressed with her creativity and determination that he put her on the payroll.

“This early venture into community service was a precursor to a lifetime of advocacy and engagement, setting the stage for her lifelong commitment to harnessing collective energy for the greater good.”

So began an impressive career in the broad realm of marketing, public relations, and development, one where creativity has been just one character trait she has brought to her work, in ways that have benefited not merely her employers, but the community at large.

After several years with the United Way, she was recruited (as she was with all subsequent positions) to the Basketball Hall of Fame, where she served as vice president of Marketing for three years before starting a lengthy stint with what was known then as Springfield Day Nursery.

As noted earlier, she was part of the team that rebranded the agency, but also one of the key players to lead the organization back from a series of unforeseen setbacks, including the 2011 tornado that destroyed its headquarters on Main Street in Springfield, and the 2012 gas explosion that rendered one of its facilities unusable.

In 2015, Lee was recruited to the Center for Human Development, where she served as vice president of Development and Marketing. There, among other things, she negotiated a strategic partnership with the Springfield Thunderbirds and also created and managed the Through Her Eyes Girls Conference. Designed for educators, social workers, and mentors with the goal of improving the lives of at-risk girls and young women, the conference drew 500 attendees annually and featured 21 workshops run by notable professionals.

Kim Lee, center, with groundskeepers at the Country Club of Wilbraham, whom she successfully recruited to collect winter coats for children.

Kim Lee, center, with groundskeepers at the Country Club of Wilbraham, whom she successfully recruited to collect winter coats for children.

In 2018, she moved to Springfield-based MHA, where, as vice president of Development and Branding, her list of accomplishments included the launch of the You Matter Award program to highlight employees and members of the community committed to making a difference in the lives of others.

Then, in 2022, she was recruited to MiraVista, where, as chief of Creative Strategy and Development, she has helped forge partnerships and strategic collaborations to drive new business, while also propelling enrollment in substance-use recovery programming among providers throughout the region.

All of which makes clear that, at each career stop, Lee has leveraged the opportunity given her and, as O’Brien put it, committed to “harnessing collective energy for the greater good.”

As she did with the Freedom to Play exhibit at the Hall of Fame.

“It was the first exhibit of its kind, and I did it with some phenomenal people in the African-American community,” she recalled. “It gave me a real sense of accomplishment to take that vision that we all collectively had, bring it to reality, and really celebrate those significant contributions.

“That was a great example of harnessing an organization and being able to use that as a platform in order to make an impact,” she went on. “When you think about it, Freedom to Play … yeah, it was about basketball, but it was really about giving voice to a whole demographic, to a whole community of individuals who had not really had a chance to tell their story in that way.”

 

A Drive to Meet Needs

There have been many other examples, of course, including that table and chairs for the residential program operated by MHA, one of myriad instances where Lee has been able to find things for the nonprofits she’s worked for through outreach, relationship building, and communicating need.

At MHA, she became so good at this that she was labeled a ‘waterfinder,’ meaning that, if something was needed by a group, be it winter coats or backpacks or presents around Christmas, she would go out into the community and find it — often from some outside-the-box sources.

Such was the case when she reached out to the course superintendent at the Country Club of Wilbraham with a request for winter coats.

“From her early days organizing community events to her impactful work in healthcare and advocacy, she has consistently demonstrated what it means to be a leader who not only dreams of a better world, but takes tangible steps to create it.”

I asked if they had any interest in doing a coat drive, and they sure did,” she recalled. “I knew they spent a lot of time outdoors, and I thought that perhaps they had some coats that had been gently worn, or perhaps they’d have some interest in supporting the folks at MHA — and they ended up producing bags of beautiful coats.”

At MiraVista, Lee hasn’t been called upon as much to find things, but she has been effective at linking individuals to needed services.

“I spend a lot of time in the community,” she told BusinessWest. “I’ve had the opportunity to just set up tables in local parks and meet individuals where they are in terms of wanting to address their substance-use addiction.

“It’s extremely rewarding when you meet an individual and they’re ready to step on that pathway to recovery,” she went on. “They say they’re going to come in to MiraVista the next day, and I’ll say, ‘when you get here, let me know that you’re here.’ And, sure enough, they come through the front door and they ask for me; it’s extremely satisfying.”

And it’s just one of many examples of why Lee is a Woman of Impact.

Throughout her career, she’s always done her job, but she has also gone well beyond the job and into the realm of community leader.

“Her leadership style is characterized by empathy, inclusivity, and a steadfast commitment to justice and equity,” O’Brien said in his nomination, noting that it has been this way since she got her foot in the door — or that man’s shoe, to be more precise — all those years ago.

Women of Impact 2024

Executive Director, Pioneer Valley Habitat for Humanity

She Helps Families Achieve Life-changing Stability, One House at a Time

Photo by Focus Ashely Photos

Photo by Focus Ashely Photos

“Timing is everything.”

That’s how Megan McDonough described the circumstances that saw her arrive at Pioneer Valley Habitat for Humanity in 2013 and take the reins as executive director a year later.

And she’s grateful for that timing — and the experiences that led her to be successful in that role — because of what the organization’s work has meant to so many low-income families achieving home ownership for the first time.

That experience began with a master’s degree in regional planning at UMass Amherst, with a concentration in housing and social issues. “My concentration was part of an overall desire to make a difference in the community and realizing how important housing was in that journey,” she said.

After working at the Center for EcoTechnology (CET) in Northampton for seven years, she joined Pioneer Valley Habitat for Humanity in 2013 as an office manager and was quickly elevated to the post of Operations manager, working with volunteer build teams and overseeing applications for zoning, planning, and building permits. In 2014, she shepherded the first Women Build project for two net-zero-energy homes — the chapter’s first — in Easthampton.

“Her work has empowered many women and families of marginalized racial identities to achieve the first step in building generational wealth through affordable home ownership.”

Those efforts, among others, caught the attention of Habitat’s board of directors, and when the organization’s executive director stepped down in 2014, McDonough won the job over 30 other applicants.

“It was clear to me after a couple weeks as interim ED that Megan would make a great ED,” said Peter Jessop, then board president. “It was her attention to detail and her can-do attitude that most impressed me during my short tenure at the board helm.”

McDonough told BusinessWest she was confident in her ability to lead the affiliate. “I had previous management experience and a master’s degree in planning and housing, and the board decided I was the best fit to take that leadership role.”

A decade later, that decision has been proven correct many times over, and McDonough has carved out a … well, impactful place helping families achieve stability in life. That’s a word she used a few times during this interview, and for good reason.

Megan McDonough (center) with Charles Roberts and Aelan Tierney of Kuhn Riddle Architects & Designers, which has provided pro bono design services for Habitat for Humanity projects.

Megan McDonough (center) with Charles Roberts and Aelan Tierney of Kuhn Riddle Architects & Designers, which has provided pro bono design services for Habitat for Humanity projects.

“Stability is a word we use a lot because, when you’re a renter, you’re at the whim of your landlord; if they want to sell the building or the house, you’ve got to move,” she said. “Even if you’ve been a perfect tenant, you can still experience housing instability as a renter — whereas, when you own your own home, that gives you certainty to say, ‘OK, I’m putting down roots in this community.’”

She noted that Habitat International has done studies showing improved educational, health, and economic outcomes stemming from home ownership. “I’ve also heard anecdotal stories about our homeowners pursuing higher education or different job opportunities because they have that stability.”

Aelan Tierney, president of Kuhn Riddle Architects & Designers, nominated McDonough as a Woman of Impact, having worked with her during her time at CET, focusing on sustainable and energy-efficient building practices, and, more recently, having provided pro bono design services for sustainable Habitat building projects.

“Over these years, we have been witness to Megan’s unwavering passion and commitment to developing affordable, sustainable homes,” wrote Tierney, a Woman of Impact herself. “Her work has empowered many women and families of marginalized racial identities to achieve the first step in building generational wealth through affordable home ownership.”

“There’s this deep impact that happens with the family that’s selected and becomes a homeowner, but there are also hundreds of volunteers who are impacted as well, and I think that’s often underappreciated.”

Tierney noted that McDonough and her team have especially impacted the lives of single parents, many of whom never imagined home ownership would be achievable. In fact, of the 58 houses the nonprofit has completed, 60% are owned by female heads of household.

“Research reveals that Habitat homeowners go on to achieve higher levels of education, more advanced jobs, and better health outcomes than their non-homeowning peers,” Tierney added, “and as taxpaying members of their communities, they have more voice in and impact on their local towns and neighborhoods.”

Impact that ripples outward into the community and across generations — that’s Habitat for Humanity in a nutshell, and it’s also McDonough’s passion.

 

Building on a Vision

McDonough was quick to explain what Habitat does — or, more specifically, dispel some common misconceptions, like the notion that the homeowners are getting a free house.

“Habitat for Humanity builds homes for low-income families and then sells it to them with an affordable mortgage. And we do that to build strength, stability, and self-reliance for those future homebuyers,” she told BusinessWest. “We don’t give away homes for free. They do purchase them, but at a price that’s much more affordable than you could find in this area on your own.”

Habitat for Humanity projects bring together a raft of volunteers, both individuals and businesses.

Habitat for Humanity projects bring together a raft of volunteers, both individuals and businesses.

That’s an especially big deal these days, as home prices are soaring. Equally important is the work the homeowners put into the projects.

“That’s the other thing that’s special about Habitat for Humanity: the future homeowners help build their own houses. They put in sweat equity in the construction alongside community volunteers, who also help bring down the cost of building the homes by donating their time,” she explained.

“It’s empowering to know they helped build the house and that they can take care of it themselves,” she went on. “One of the side benefits of sweat equity is they actually learn a lot of construction skills and how to use power tools. They were there caulking and painting alongside the volunteers, so if something needs to be touched up later, they’ll know how to do it.”

A roster of local businesses, from builders and roofers to landscapers and solar-energy installers, offer discounted materials to Habitat and even send workers to help out on a job, McDonough noted, adding that the organization relies first and foremost on volunteer labor.

“There’s this deep impact that happens with the family that’s selected and becomes a homeowner, but there are also hundreds of volunteers who are impacted as well, and I think that’s often underappreciated,” she said. “There’s the college student who learns how to use a hammer for the first time, or the professional carpenter who gets to give back and feels the accomplishment of sharing their skills and knowledge. There’s a lot of social capital building and community building that happens when people work together for a common goal. It’s extremely gratifying.”

“We had almost 80 applications for our last house here in Northampton, so the need couldn’t be greater.”

One of the key evolutions in the organization’s work has been an emphasis on energy efficiency and green building.

“We work really hard on bringing down our costs, selling a home at an affordable price, but if we get someone in there and they can’t afford their utility bill, we sort of missed the mark,” she said. “We’re not building fancy McMansions. We’re building a box, but a nice box — a new one with good insulation and high-efficiency mechanical systems. And we have been getting those homes Energy Star-certified for a number of years, and have added some additional green-building certifications as well.”

That focus on energy efficiency and renewable energy is a way to impact the future, McDonough told BusinessWest. “It’s not cost-effective to build small, simple, energy-efficient homes. They’re just not getting built in the marketplace. So it’s also really unique that we build high-quality but simple homes. We have laminate countertops; these aren’t luxury granite countertops. But we also have extra insulation in the walls to make sure it’ll be a cozy house. We put in air-source heat pumps so it can be all electric and part of the decarbonization of the future.”

At the same time, during her 10 years as the affiliate’s executive director, McDonough has hired and mentored dozens of interns through the Massachusetts Clean Energy Center’s internship program, and a significant number of these interns have gone on to careers in sustainable housing or related industries.

 

Generational Impact

The application process to be selected for a Habitat home is rigorous, McDonough said, and everyone who meets the criteria is placed into a lottery.

“They must have a minimum income so they can afford that mortgage, and they must good-enough credit so that they don’t have other creditors who are going to endanger their ability to pay their mortgage. And they have to have a low-enough income, under 60% of the median income, so that they have a housing need and couldn’t just go buy a house elsewhere.”

For many such individuals, without Habitat’s help, especially in the current market, home ownership would be simply unattainable.

“There’s a lot of talk right now about affordable opportunities for housing. That’s a huge story, and it can seem overwhelming, and the average person thinks, ‘well, that’s for someone else to deal with. That’s for the politicians or the developers,’” McDonough said.

“One of the things I value about Habitat for Humanity is that we know there’s this huge problem, and we know we have neighbors living in unsanitary, unsafe, or unaffordable housing, and we can’t necessarily solve that whole problem overnight,” she continued. “But can I show up tomorrow and do something to help this one family have a safe and stable place to call home. We take that huge problem and break it down into actionable steps. Someone’s got to go to the store and buy the paint, someone’s got to pick up the paintbrush and put it on the wall, someone’s got to raise a hammer. All these community volunteers come together to make it happen.”

As Pioneer Valley Habitat for Humanity celebrates its 35th anniversary, McDonough and her team have instituted the Framing the Future Legacy Society, which encourages donors to consider a legacy gift in their estate planning — another way the nonprofit is creating generational impact.

“Some of our volunteers have been here for 20-plus years,” she said, adding that there’s always a need for more. “And that longevity, that investment of time from the community, is what has built our ability to build good houses for these future homebuyers.

“I only see that growing in the future, so we can help as many families as we can,” she added. “We had almost 80 applications for our last house here in Northampton, so the need couldn’t be greater. My hope is that we can continue to navigate the complex systems, mortgages, construction, and fundraising, and increase our impact as we go forward.”

For leading these efforts to create safe, affordable housing and change lives throughout the Pioneer Valley, one build at a time, Megan McDonough is certainly a Woman of Impact.

Women of Impact 2024

President, Friends of Cooley Dickinson

She Has Long Understood the Importance of Getting Involved

Photo by Focus Ashely Photos

Photo by Focus Ashely Photos

 

JoAnne Finck grew up in Holyoke in what she described as “modest” surroundings. Her parents, from a young age, impressed upon her the importance of appreciating what one has and assisting those in need.

“They always taught me the value of helping,” she recalled. “One of the things that was really important was that my mother and father would always say, ‘there’s someone who has it worse, so what can you do to help?’”

All through her life, she’s been asking that question — and answering it proactively.

Indeed, throughout a career that has taken her from banking to a leadership role with an insurance company co-owned by her husband, Roger, to serving Friends of Cooley Dickinson (currently as its president), she has always gotten involved, and she has always worked to build a stronger community.

“My goal in life was to always to make a difference — in the community, and in someone’s life,” she said. “And if you can make the change for one person, then you’ve succeeded.”

She’s done just that while serving in volunteer leadership roles for local organizations ranging from the United Way of Hampshire and Franklin Counties to the UMass Fine Arts Center; from Pioneer Valley Symphony to the Greater Northampton Chamber of Commerce.

And she has especially done that in her role with Friends of Cooley Dickinson, where she has energized the organization and infused it with new members, while also leading several fundraising campaigns for CDH, now part of Mass General Brigham.

Finck chaired the Building Our Future Campaign, a comprehensive campaign that raised funds for the Mass General Cancer Center at Cooley Dickinson Hospital. She also volunteered on the Caring for the Future Campaign and was pivotal in raising funds for the Kittredge Surgery Center and an addition to the North Building.

The goal for the Building Our Future Campaign was $8.2 million, but $11.4 million was raised, in part due to Finck’s persistence, drive, and ability to communicate the importance of a strong CDH, and a modern, state-of-the-art cancer center, to Northampton and the communities that surround it.

“As a campaign volunteer, she stands out because of her unwavering enthusiasm and commitment; her grace, dedication to community, and persistency were paramount to our success,” wrote Christina Trinchero, Communications director for CDH, in nominating Finck as a Woman of Impact.

As she talked about raising money, be it for a college, a nonprofit, the United Way, or CDH — and she’s done it for all of the above — Finck said it is both art and science, and there is a key ingredient to success.

“One of the things that was really important was that my mother and father would always say, ‘there’s someone who has it worse, so what can you do to help?’”

“No one likes to ask for money, but if you believe in something, that makes it much easier,” she explained. “I don’t take every single cause — I look to how you can make a difference, how we can make a change, and if I believe in something, I will be very passionate, and I ask.”

“The hospital is a core supporter of the area; we are so lucky to have a world-class community hospital here,” she went on, adding that the merger with Mass General has taken the level of care and access to resources, specialists, and options to a new and much higher level. “Cooley will always be special to me in regards to being there for family and friends and giving our community world-class care within a community-hospital environment. Cooley makes a difference in the lives of its patients.”

She obviously knows a little about making a difference, and has essentially spent a lifetime doing what her parents impressed upon her that she needed to do — make full use of her time and talents to help others.

“Because of her expansive commitment to organizations across our community, JoAnne has made a lasting impact in a variety of areas ranging from education and healthcare to fine arts and social services,” said Trinchero, speaking for countless others when she said Finck is certainly a Woman of Impact.

 

Collecting Experience

Soon after graduating from Marymount College in Tarrytown, N.Y. and working briefly as a “grunt” on Wall Street, Finck returned to this region — and a tough job market — and eventually found work at Shawmut Bank in Greenfield, in its collection department.

She had a number of responsibilities, including being part of two-person teams that would repossess cars from owners who had fallen behind on their payments. And in the recession years of the early ’80s, there were plenty of cars to repossess.

JoAnne Finck and her husband, Roger, have long been strong supporters of Cooley Dickinson Hospital.

JoAnne Finck and her husband, Roger, have long been strong supporters of Cooley Dickinson Hospital.

It was not glamorous work, obviously, and not something she recalls with any fondness, but it was a learning experience on many levels, and it reinforced an already-strong desire to help others.

“I got that delinquent rate from over 10% to 0.5% in less than a year,” she recalled. “And I learned that I was very good at working with people and helping them. I would try to work with them and say, ‘this is what you need to do … communicate with me, and we’ll get you on the right path.’”

She would move on the loan office, and as her banking career progressed, her desire to get involved in the community grew. She ran the Sustaining Campaign for Youth for the local YMCA in 1982, a successful initiative that would inspire involvement with the United Way of Franklin County.

“It helped children, it helped people of need, and, being the treasurer, I knew that the money raised stayed in the community, so I got very vested in the United Way,” she said, adding that she volunteered on its board for more than 20 years (including as treasurer and chair), ran leadership giving, and chaired its campaign in 1999.

“I was very vested in the United Way because I saw how it helped so many people,” she told BusinessWest. “We would have people speak to us, people who were homeless, people who had drug issues, and they talked about how this one place, the United Way, helped them. It was so impactful — for me, it was easy to raise the money. I hate asking people, but this was making a difference in people’s lives.”

“As a campaign volunteer, she stands out because of her unwavering enthusiasm and commitment; her grace, dedication to community, and persistency were paramount to our success.”

Finck also handled major gifts for Lilly Library in Florence before getting heavily involved with another institution in that area — CDH. Or more involved, to be more precise.

In the late ’80s, she would take part in phone-a-thons for the hospital’s annual giving campaigns before taking on a larger role with several of its fundraising drives, including the comprehensive Building Our Future campaign as well as the initiative for the cancer center, which started in 2008 and took eight years, largely because the hospital was in the process of being merged into a larger, still-undetermined healthcare group.

Later, she would get involved with Friends of Cooley Dickinson (formerly the hospital auxiliary), which this year is celebrating its 120th anniversary.

The group runs the hospital’s coffee and gift shops, conducts events, places art throughout the hospital (which can be purchased, with some of the proceeds going to Friends), and stages several fundraising events, including an annual Trees of Love event in the Healing Garden and an arts-and-crafts auction.

It has grown and gained new energy under Finck, who was recruited to be its president, as Trinchero explained in her nomination.

“She blends a respect for traditions and history of the auxiliary with a dynamic ability to manage change,” she wrote, “thus keeping long-standing auxilians and volunteers involved, while recruiting new members to reinvigorate the group.”

 

A ‘Giving’ Person

Finck’s passion for supporting CDH is in many ways personal.

JoAnne Finck has been instrumental in many of the fundraising campaigns that have reshaped Cooley Dickinson Hospital.

JoAnne Finck has been instrumental in many of the fundraising campaigns that have reshaped Cooley Dickinson Hospital.

To explain, she turned back the clock 20 years to when she arrived home at 2 a.m. after attending an insurance event.

“All the lights were on in the house,” she said. “My husband … I thought he was having a heart attack. He was pale; he was sweating. He said, ‘I sat up, I walked, and something was definitely wrong.’”

She took him to the ER at CDH, where X-rays were taken.

“You know it’s bad when they call you back right away,” she said, adding that tests revealed a huge mass in his chest, which turned out to be the largest bronchogenic cyst that anyone involved with removing it had ever seen. Finck said those at CDH (this was pre-merger days) fast-tracked her husband to Beth Israel Hospital and its head thoracic surgeon.

“We were just average people coming in with a problem,” she said, adding that, around that time, she was doing what she called minor fundraising for the hospital. She was good friends with Mike Kittredge, the founder of Yankee Candle, who passed away several years ago, who offered to make some phone calls on her behalf. She said that wouldn’t be necessary.

“The hospital took us under their wing, shipped us to Boston, and got it squared away. He had a six-month recovery, but he’s 100%,” she went on. “We were no one special, and that’s the point — they treat everyone like that.”

Repeat evidence to this effect has inspired Finck as she has taken on the lead in fundraising campaigns and her work with Friends, both of which she finds rewarding and fulfilling.

Especially the fundraising.

As she mentioned earlier, it isn’t easy asking for money — for anything and at any time — but when the cause is good, the assignment is easier. And when it comes to the campaigns at CDH and their purposes — from the cancer center to the ER to the childbirth center — the impact on the community is enormous.

Getting back to the art and science of making the ask, and getting individuals and institutions to commit, she said it comes down to being honest, persistent, and, above all, a true believer in the cause.
“When taking on a project, you must believe in the project and then research its impact to people and the community,” she explained. “Timing is essential for the ask, as is listening to the people you are talking to. After the ask … follow up, and then even more follow-up is mandatory, but the most important part is a ‘thank you’ — regardless of the outcome.”

Finck has become quite proficient at all of this, and that’s just one of many reasons why she’s a Woman of Impact.

Uncategorized

Co-founder, Women’s Fund of Western Massachusetts; Former Director, Massachusetts Small Business Development Center’s Regional Office

Now Retired, She’s Still Making a Deep Impact on the Region

Photo by Leah Martin Photography

Photo by Leah Martin Photography

Dianne Fuller Doherty considers herself perhaps this region’s biggest cheerleader.

Indeed, while technically a transplant (although she earned a bachelor’s degree at Mount Holyoke College), she is forever extolling the 413’s virtues and promoting it as a place to live, work, and put down seeds for a business.

But ‘cheerleader’ doesn’t begin to explain why she’s been chosen as a Woman of Impact for 2024. This is not a knock on cheerleaders, but they essentially stand on the sidelines and cheer those in the game — and Fuller Doherty has never been one to stand on the sidelines.

She’s always been involved, and on many different levels — from being a business owner to becoming a co-founder of the Women’s Fund of Western Massachusetts; from leading one of the key engines in the region’s entrepreneurial ecosystem, the Massachusetts Small Business Development Center’s regional office, to serving on the boards of several area institutions and nonprofits; from serving as a mentor to countless small-business owners, especially women, to acting as a role model — to her own children and many of those she mentors.

Her contributions of time, energy, and talent have been spread across a wide spectrum, but there has always been a special emphasis on the broad realm of education due to its obvious impact on the future of the region.

“If we don’t have strong educational institutions, we don’t have a future, and one of my big beliefs is helping the public schools of Springfield — because that is central to the success of our region.”

“Paul and I made a commitment to education, starting with our own schools and now some of the local schools, which we believe in, because they’re central to the future of Western Mass.,” she said, referencing her husband, who passed away several years ago and was equally involved in the community. “If we don’t have strong educational institutions, we don’t have a future, and one of my big beliefs is helping the public schools of Springfield — because that is central to the success of our region.”

The founders of the Women’s Fund of Western Massachusetts

The founders of the Women’s Fund of Western Massachusetts were honored at an event in 2019. From left: Donna Haghighat, Dianne Fuller Doherty, Martha Richards, Kristi Nelson, Mimi Goldberg (accepting for late founder Sally Livingston), and Haydee Lamberty-Rodrigues.

Beyond education, Fuller Doherty has been, or still is, involved with agencies and institutions ranging from the Community Foundation of Western Massachusetts to Tech Foundry; from the World Affairs Council to the Springfield Public Forum. At each one, she has left others impressed with her desire to dig deep and work hard to advance their missions.

“Dianne Fuller Doherty is a role model for what it means to be dedicated to community,” wrote Megan Burke, president and CEO of the Community Foundation, in nominating her for the Woman of Impact award. “In her life’s work and volunteer activities, she embodies the spirit of wanting to make her home (Western Mass.) a better place for all who live in it.

“Now that she is retired, she continues to work full-time to connect community members and lift the efforts that will move our region forward,” Burke went on. “While she is inclusive in her efforts to lift up the community, she is especially dedicated to developing and supporting women and women’s leadership. She keeps her ear to the ground to know where she might be needed, who might need a hand up, or where a connection might need to be made.”

“While she is inclusive in her efforts to lift up the community, she is especially dedicated to developing and supporting women and women’s leadership. She keeps her ear to the ground to know where she might be needed, who might need a hand up, or where a connection might need to be made.”

Making connections, providing a hand up, or often just listening and providing sage advice … these are just some of the many reasons why Fuller Doherty is a Woman of Impact.

 

Answering the Call

When she was called by BusinessWest in January 2020 to let her know she was being honored as one of its Difference Makers that year, Fuller Doherty had to be talked into it.

Indeed, she argued at length that there were others more worthy, and that she had already won enough awards — which, well, she has, including the William Pynchon Community Service Award, the 2016 Unsung Heroine of Massachusetts Award, and the 2004 Girl Scouts of Pioneer Valley Woman of Distinction Award.

She eventually acquiesced and was honored with several others at a COVID-era ceremony before a crowd that could not exceed 25 people (you remember those days).

This time around, she offered less resistance (although there was some) because of the nature of the award and its mission to honor women. The issue this time was finding room in her schedule for an interview, between a trip to Iceland and events on her schedule ranging from a World Affairs Council lunch to a gathering at Tech Foundry to the ribbon cutting for the new Kevin S. Delbridge Welcome Center at Western New England University.

This crowded schedule speaks volumes about how Fuller Doherty likes to keep busy, but not just busy; she wants to get involved and use her experience and insight to help others and assist institutions as they carry out their various missions.

It’s been this way since she settled in Western Mass. with her late husband, Paul, a lawyer who already had roots here. She quickly put down some of her own, getting involved with institutions including the Springfield Regional Chamber, YMCA, Glenmeadow, the World Affairs Council, Bay Path University, and the National Conference for Community and Justice.

Doherty Fuller Doherty calls herself a cheerleader for the region, but throughout her career, she has rarely been on the sidelines.Photo by Focus Ashely Photos

Doherty Fuller Doherty calls herself a cheerleader for the region, but throughout her career, she has rarely been on the sidelines.
Photo by Focus Ashely Photos

Seeking to be a role model for her daughters, she returned to school to earn an MBA at Western New England, then went looking for a career. After working briefly as a volunteer with the grants manager for the city of Springfield, she took a job with a marketing agency in Hartford and then became part of an initiative called Downtown Marketing to promote Springfield’s Central Business District.

“It was sponsored by MassMutual, Steiger’s, and SIS,” she recalled, “and it was focused on promoting the city and bringing people downtown because, then, as now, we have a lot invested in bricks and mortar downtown, but not a lot invested in changing attitudes about downtown, and it was necessary.”

Later, with partner Marsha Tzoumas, she started a marketing firm that would find a home in Springfield’s downtown and thrive for several years before it failed to survive the recession of the early ’90s.

Looking for a different career turn, she eventually won the job leading the regional office of the Massachusetts Small Business Development Center, where she specialized in providing the honest feedback and tough love that entrepreneurs need as they strive to take concepts off the drawing board or to the next level.

Her initial plan was to be in that job for just a few years, but she stayed for more than 20, helping countless individuals across Western Mass. — and, while doing that, gaining an even deeper appreciation for this region and its many different assets.

“I loved it because I spent half my time working one-on-one with small businesses and helping mostly early-stage startup companies, which is great, because they’re energetic, they’re hardworking, they’re idealistic, and they care,” she said. “The other half was economic development for the region, and I totally believe in the region; we are a regional economy.”

 

Giving Voice to Others — and Using Hers

One of Fuller Doherty’s many contributions to this region, and an example of her lifelong focus on women and helping them succeed in work and in life, was her involvement in the creation of the Women’s Fund of Western Massachusetts.

This is an agency that is, well, a lot like her. It supports women, it educates them, it mentors them, and it promotes them.

Scanning the horizon, Fuller Doherty noted that, while there is some work to be done when it comes to women advancing and breaking through whatever glass ceilings remain — she said the corporate boardroom is one of them — she’s proud of what has been accomplished.

“The Women’s Fund has played a small role in elevating the voices of women,” she said. “I’ve watched the boards — not just the nonprofit boards, which have always done their part for women, but some of the for-profit boards as well — recognize the value and importance of having women on them. That in itself — just having women’s voices heard — is so important. I truly feel that, if women had been more involved in national and global issues, we would not be in the state we’re in globally.

“Women are good listeners, and we need to have their voices heard,” she went on. “And I’m so happy to say they are being heard, but there is still room for growth.”

While Fuller Doherty has always been involved, and has always had an impact, she has also never been shy about using her own voice and expressing opinions on a wide range of topics.

“I totally believe in the region; we are a regional economy.”

On UMass Amherst, another institution she strongly supports, she told BusinessWest, “there is so much potential for that university, and I’ve watched it go, particularly the Isenberg School of Management, from here to here,” she said, moving her hand from her knee to over her head. “And there is so much more growth potential.”

On the merits of exercise and staying active, especially for people her age (which she did not reveal), she said, “I gave myself a gift … I don’t know how long ago, maybe 30 or 40 years ago, of an hour of exercise a day, and I’ve really lived up to it. I’ll bet I haven’t missed 10 days over that whole time.”

That activity has included yoga, Pilates, skiing, walking, running, biking, swimming, and more. “I swim in the summer,” she said. “I’m going to have to start doing it year-round because it’s such good exercise, but I don’t like it; I’m not a good swimmer.”

Then, of course, she has opinions on this region. And here, again, she doesn’t mince words.

“I think it’s a fabulous place to live, a fabulous place to raise a family … we’re so ideally located geographically, and I don’t think we’ve ever maximized that,” she said. “I think that is still to come, and it will come. We have so many cultural advantages that most small cities don’t have, we have so many educational advantages … the sky is the limit for this region.”

As we said at the top, Fuller Doherty is certainly a cheerleader for this region. But she is much more than that. She’s a leader who makes sure her voice is heard, while also making sure other women’s voices are heard.

In short, she’s a Woman of Impact.

Women of Impact 2024

Council Director, Girls on the Run Western Massachusetts

She’s Helping Girls Become More Joyful, Healthy, and Confident

Photo by Focus Ashely Photos

As someone with almost 20 years of experience in the fields of psychology and social work, Alison Berman was no stranger to working with young people. And when she learned about a national organization called Girls on the Run, something clicked.

“I had always wanted to work with kids and families,” she said of her motivation to earn a bachelor’s degree in psychology from Oberlin College and a master’s degree in social work from Smith College, after which she ran therapeutic preschools, worked in outpatient, inpatient, and day treatment; and did a lot of work in schools with trauma-sensitive programs.

Then she learned, through a friend of a friend, about Girls on the Run (GOTR), a physical activity-based, positive youth-development program that uses running games and dynamic discussions to teach life skills to girls in grades 3-8.

“There was no council here at that point. And it kind of fit into everything I was passionate about; I used to do a lot of group work, so the curriculum really spoke to me in the sense of the social-emotional life-skills piece, and integrating a physically active component. I guess I always wanted to do something bigger than just the individual impact I felt like I was making.”

Each Girls on the Run chapter conducts two 10-week seasons per year, in the fall and spring. Each session features a life-skills lesson drawn from a nationally distributed curriculum. Meanwhile, each team tackles a community-impact project to give back to their community. Both seasons each year end with a 5K celebration, with the spring event typically being the larger of the two.

The Western Mass. council of GOTR launched in 2015 with 90 girls on six teams. Now, the chapter boasts 80 different teams — more than 1,800 girls in all — and more than 300 volunteer coaches across Hampden, Hampshire, Franklin, and Berkshire counties. The national Girls on the Run organization was formed in 1996 and has since reached more than 2 million girls, with at least one council in every state; three call Massachusetts home.

The national curriculum gets updated regularly to meet the needs of where girls are right now, Berman told BusinessWest.

“A lot of stuff has evolved around diversity, equity, and inclusion, and in terms of mobility issues, disability, and then just streamlining the curriculum so that it’s easier for coaches also to deliver, but also making sure it’s meeting the needs of kids today,” she said. “We know there’s a mental-health crisis with kids, so they make sure the curriculum deals with issues that are very relevant to what’s going on.

“The overarching goal is to increase confidence and have kids realize that they can do things that they didn’t think were possible,” she added. “So, yes, that’s the 5K at the end, but to me, the overarching goals are, how can I be a better friend? How can I communicate more effectively? How can I stand up for myself and others?”

“The overarching goal is to increase confidence and have kids realize that they can do things that they didn’t think were possible.”

For helping girls answer those questions and become happier, healthier (in all ways), and more confident, Berman is certainly a Woman of Impact.

 

Running with a Purpose

Girls on the Run claims to make a stronger impact than organized sports and physical-education programs when it comes to teaching life skills such as managing emotions, resolving conflict, helping others, and making intentional decisions. There are separate curriculums for grades 3-5 and 6-8, so the lessons are age-appropriate. And the girls keep journals to track their personal goals and progress.

Girls on the Run Western Massachusetts has now served more than 10,000 young participants.

Girls on the Run Western Massachusetts has now served more than 10,000 young participants.

That sense of personal growth — Girls on the Run describes itself as developing joyful, healthy, and confident girls — is an attractive quality when so many negative factors are weighing on kids’ mental health these days, Berman said. Specifically, the pandemic exacerbated those issues in ways that have not yet totally resolved.

“We know girls are having hospital visits, suicide attempts, having increased numbers of depression and anxiety. And it doesn’t mean it’s not happening with boys as well, but with girls, it has dramatically shot up, whether it’s related to the pandemic or everything else going on in society.”

In addition, by age 9 or 10, confidence among girls tends to decline rapidly, Berman explained. “They tend to drop out of youth sports or organized sports in those years. So I do feel like this piece is really helping bolster kids’ confidence and giving them some skills they can take with them.”

“Schools don’t have time to do the social-emotional piece. So I feel like their kids are really getting it from this curriculum.”

The changes in girls are noticeable, she added, even to their teachers and coaches back at school.

“They talk about how, in the classroom, they see the kids doing these exact things, like standing up for other kids. They say kids who haven’t been speaking in the classroom, who have been essentially mute, go and do Girls on the Run and come out of their shell, and then are back in the classroom taking a bigger role and speaking.

“So we’re really seeing the transfer of those skills,” she went on. “It’s amazing because schools don’t have time to do the social-emotional piece. So I feel like their kids are really getting it from this curriculum.”

Lisa Queenin, Development & Outreach manager for GOTR Western Massachusetts, who nominated Berman as a Woman of Impact, said it’s hard to overstate the mental-health issues among young people right now.

“Over the past decade, mental-health concerns among youth have escalated, with a notable increase in anxiety, stress, feelings of fear, and isolation. This crisis disproportionately affects girls. At the same time, schools were having to cut back on physical education and social-emotional learning,” she wrote. “Girls on the Run works to negate mental-health risk factors among girls.”

And it doesn’t happen in a vacuum, she added, but is the result of purposeful, compassionate leadership.

“Alison has fostered relationships with school principals and staff, who are an integral part of making the program possible,” she went on. “She works closely with coaches to make sure they feel supported and appreciated — they are the backbone of the program. Girls on the Run inspires girls to build lives of purpose and to make a meaningful contribution to society. I can’t think of anyone more capable of modeling this than Alison.”

Alison Berman

Alison Berman says Girls on the Run is capturing girls at an age when they tend to lose confidence and drop out of organized sports.
Photo by Focus Ashely Photos

At the same time, the program budget has increased to $432,000, derived from a variety of funding sources. In 2023, GOTR Western Massachusetts served 1,800 girls and provided more than $130,000 in need-based scholarships, roughly 30% of its budget.

“Alison makes sure that no girl is turned away from the program based on financial need,” Queenin wrote. “Her enthusiasm and genuine compassion inspire others to get behind the program and invest in its success.”

It’s a program that has certainly caught on and steadily grown nationwide; data from a national spring 2024 end-of-season survey of coaches, participants, and families showed that 95% of girls reported feeling more confident, and 92% of girls said they learned things at GOTR to help deal with strong emotions.

 

Life Lessons

Teachers have definitely noticed, which may explain why they make up the vast majority of volunteers in the GOTR Western Mass. council.

“They’re doing this volunteering after they’ve spent a long day in the classroom, because, I think, they get to know the kids in a different way and have a different relationship, but also they see the impacts in their own classrooms,” Berman said. “And principals have told us that they see it reshaping the culture of their school as well. Parents are more involved, and attendance goes up with those kids.”

This aspect of the program — that rippling impact, as it were — delights Berman.

“When we started it, we never realized the impact it would have beyond the girls,” she said. “So when we see the impact on families and schools, I’m amazed by that. I see it as like this web that’s spread out around Western Mass., with the impact it’s had on the coaches and parents and schools.”

Communities are impacted as well; as noted earlier, a big piece of the curriculum is a project where each team does something to give back to their community.

“The Humane Society just gave us an award. We have girls giving to animal shelters or cleaning up their schools, planting gardens, writing notes to veterans. It’s up to the kids to decide, and part of that lesson is learning about compromise and figuring out what’s needed in their community. It’s seeing beyond themselves.”

Girls on the Run continues to see further opportunities as well, like a summer camp that essentially adds a third season to the annual programming. “It’s growing slowly, but we had about 40 girls this summer in camp. And they loved it,” Berman said. “Again, our coaches volunteer to come back and do that, which also shows how much they love the program.”

“Girls on the Run inspires girls to build lives of purpose and to make a meaningful contribution to society. I can’t think of anyone more capable of modeling this than Alison.”

Much of this success builds on early efforts by Berman to get the local council going, Queenin noted. “While the mission of Girls on the Run resonated deeply with Alison, starting a nonprofit organization from the ground up is no easy feat. Working for the first year without pay, Alison assembled a board of directors and drew on their expertise and connections to chart a course. She fundraised enough money from interested community members to attend training and secure the requisite license to create a council. She had to learn many new skills, from fundraising and budgeting to training and vetting volunteer coaches, all in real time.”

And now, GOTR Western Massachusetts has served more than 10,000 participants. With many alums now graduating from high school, the council started a scholarship program to support their further education. “That’s exciting, being able to help support kids to keep going,” Berman said. “And when we had teens apply for the scholarship program last year, they talked about the impact that it had on them.”

That impact has extended, in many cases, to continued athletic endeavors in high school and college, she noted. “Many of them talked about the impact of the values that they learned from Girls on the Run about helping others and giving back to their community.”

So it’s about much more than running, she said, but that end-of-season 5K is still inspiring.

“It brings tears to your eyes. It’s not timed; it’s not about who can run fast, and families show up with their entire extended family, sometimes wearing matching shirts, to support their kid. Parents who’ve never walked three miles are out there walking three miles, so it’s a ripple effect of getting families outside as well. That’s awesome.”

Opinion

Editorial

 

In 2018, BusinessWest launched a new recognition program, one what would recognize the outstanding accomplishments of women across this region and tell stories that might otherwise go untold.

Over the first six years of this program, we have done that just, and this pattern continues with the class of 2024 — a very diverse group of eight women who have given back, and changed lives, in many different ways: by taking their business or nonprofit to new levels of success; by serving as a role model to others, but especially women and girls; by mentoring others and helping them find direction and purpose in their lives; by persevering through adversity; by doing, well … all of the above. They are:

• Alison Berman, council director of Girls on the Run Western Massachusetts, whose efforts to boost girls’ confidence and character have impacted not only thousands of program participants, but entire schools and communities;

• Dianne Fuller Doherty, co-founder of the Women’s Fund of Western Massachusetts and former director of the Massachusetts Small Business Development Center’s Regional Office, who has spent a lifetime not only being the 413’s biggest cheerleader, but tangibly improving its communities through a host of key leadership roles;

• JoAnne Finck, president of Friends of Cooley Dickinson, whose goal has always been to make a difference in the community and individual lives, and has found myriad roles through which to accomplish that; 

• Kimberley Lee, chief of Creative Strategy and Development at MiraVista Behavioral Health Center, who has not only boosted the impact of numerous nonprofits, but has found many ways to help people, especially women, overcome barriers to self-sufficiency;

• Megan McDonough, executive director of Pioneer Valley Habitat for Humanity, whose work to advance homeownership in the region has improved the economic prospects for both individual families and the entire region;

• LaTonia Monroe Naylor, chief business educator at Monroe Naylor Consulting, LLC; and president and CEO of Parent Villages, who is not only helping entrepreneurs get their enterprises to the next level, but working on key issues of education and trauma resilience; 

• Kristi Reale, partner at Meyers Brothers Kalicka, P.C., whose reputation as a local leader in her industry extends not only to her clients, but the many young people, especially young women, she has mentored; and

• Dr. Shirley Jackson Whitaker, a nephrologist and artist who brought lessons in patient histories and healing to her latest role, as the producer of an important, moving documentary about one of America’s deep, unhealed wounds.

Congratulations to the Women of Impact class of 2024.

Daily News

SPRINGFIELD — Time is running out for BusinessWest to accept nominations for the seventh annual Women of Impact awards. Nominations for the class of 2024 are due by Monday, Sept. 2 at 5 p.m.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. Women of Impact was chosen as the name for the program because, while nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these — in short, we’re recognizing inspirational women on any level. Since its inception, the women honored through this program have been successful, inspiring, and most importantly, impactful.

Consider nominating someone for this prestigious award. Honorees will be announced in the Oct. 14 issue of BusinessWest. Nominations should be written with one underlying mission: to explain why the individual in question is, indeed, a woman of impact.

Visit businesswest.com/women-of-impact-nominations for additional information and a nomination form. The 2024 Women of Impact presenting sponsors are Country Bank and TommyCar Auto Group. For more information, call Natasha Mercado-Santana, Marketing and Events manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for the seventh annual Women of Impact awards.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. Women of Impact was chosen as the name for the program because, while nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these — in short, we’re recognizing inspirational women on any level. Since its inception, the women honored through this program have been successful, inspiring, and most importantly, impactful.

Consider nominating someone for this prestigious award. Nominations for the class of 2024 are due by Monday, Sept. 2 at 5 p.m., and the honorees will be announced in the Oct. 14 issue of BusinessWest. Nominations should be written with one underlying mission: to explain why the individual in question is, indeed, a woman of impact.

Visit businesswest.com/women-of-impact-nominations for additional information and a nomination form. The 2024 Women of Impact presenting sponsors are Country Bank and TommyCar Auto Group. For more information, call Natasha Mercado-Santana, Marketing and Events manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for the seventh annual Women of Impact awards.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. Women of Impact was chosen as the name for the program because, while nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these — in short, we’re recognizing inspirational women on any level. Since its inception, the women honored through this program have been successful, inspiring, and most importantly, impactful.

Consider nominating someone for this prestigious award. Nominations for the class of 2024 are due by Monday, Sept. 2 at 5 p.m., and the honorees will be announced in the Oct. 14 issue of BusinessWest. Nominations should be written with one underlying mission: to explain why the individual in question is, indeed, a woman of impact.

Visit businesswest.com/women-of-impact-nominations for additional information and a nomination form. The 2024 Women of Impact presenting sponsors are Country Bank and TommyCar Auto Group. For more information, call Natasha Mercado-Santana, Marketing and Events manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for the seventh annual Women of Impact awards.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. Women of Impact was chosen as the name for the program because, while nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these — in short, we’re recognizing inspirational women on any level. Since its inception, the women honored through this program have been successful, inspiring, and most importantly, impactful.

Consider nominating someone for this prestigious award. Nominations for the class of 2024 are due by Monday, Sept. 2 at 5 p.m., and the honorees will be announced in the Oct. 14 issue of BusinessWest. Nominations should be written with one underlying mission: to explain why the individual in question is, indeed, a woman of impact.

Visit businesswest.com/women-of-impact-nominations for additional information and a nomination form. For more information, call Natasha Mercado-Santana, Marketing and Events manager, at (413) 781-8600, ext. 100, or email [email protected].

Daily News

SPRINGFIELDBusinessWest is now accepting nominations for the seventh annual Women of Impact awards.

In 2018, BusinessWest created the Women of Impact program as a way to honor women in the region who are making an impact and creating positive change. Women of Impact was chosen as the name for the program because, while nominees can hail from the world of business, they can also emerge from other realms, such as the nonprofit community, public service, law enforcement, education, social work, the mentorship community, a combination of these — in short, we’re recognizing inspirational women on any level. Since its inception, the women honored through this program have been successful, inspiring, and most importantly, impactful.

Consider nominating someone for this prestigious award. Nominations for the class of 2024 are due by Monday, Sept. 2 at 5 p.m., and the honorees will be announced in the Oct. 14 issue of BusinessWest. Nominations should be written with one underlying mission: to explain why the individual in question is, indeed, a woman of impact.

Visit businesswest.com/women-of-impact-nominations for additional information and a nomination form. For more information, call Natasha Mercado-Santana, Marketing and Events manager, at (413) 781-8600, ext. 100, or email [email protected].