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Douglas Bowen

Douglas Bowen

Thomas Senecal

Thomas Senecal

The PeoplesBank board of directors announced that bank President and CEO Douglas Bowen will retire in July 2016, to be succeeded by Thomas Senecal, currently Executive Vice President and Chief Operating Officer. The board’s leadership-succession plan calls for Senecal to become president at the bank’s annual meeting in February 2016. Bowen will become chairman and CEO at that time. Senecal will be named president and CEO in July 2016 upon Bowen’s retirement. During this transition period, Bowen will remain active in his position and the bank’s management and strategy implementation. Bowen joined PeoplesBank in August 1975 as a teller in the management-development program. He has since worked in almost every department at the bank. In 1986, he started the Commercial Lending department and, in 2002, was named executive vice president and chief lending officer. He was named president and CEO in 2007 and, since that time, has led the bank to its current position in the market, with more than $2 billion in assets and a substantial track record of innovation, community support, environmental sustainability, and employee engagement. Under Bowen’s tenure, PeoplesBank opened six branches, three of which are LEED-certified; has financed more than $80 million in sustainable-energy projects; and has been named a “Top Place to Work” by the Boston Globe three years in a row. The bank was also named a “Top Charitable Contributor” by the Boston Business Journal seven years in a row. The American Bankers Assoc. gave PeoplesBank a Community Commitment Award for its environmental-sustainability efforts in 2013. The Boston Globe also named Bowen a “Globe 100 Innovator” in 2011. In 2009, BusinessWest named Bowen one of its first Difference Makers. Meanwhile, Senecal possesses more than 25 years of progressive financial experience. In his current position, he has managed all accounting, financial reporting, and treasury and facility operations. He has overseen asset growth of the bank from $460 million to $2 billion in 2015. In addition to Senecal’s responsibility for the Finance department, as the COO, he will oversee the Retail, Operations, Internal Control, and Risk Oversight functions. Early next year, he will also be responsible for the Commercial and Consumer Lending, Cash Management, and Human Resources functions. Senecal holds a bachelor’s degree in business administration from UMass Amherst. He also attended the Tuck Executive Program at Dartmouth College. He is a certified public accountant and a U.S. Coast Guard veteran. He currently serves on the boards of directors of Holyoke Community College, where he is chair of the investment committee; Loomis Communities Inc.; and the Hampshire Regional Chamber of Commerce. He also serves on the advisory council of the Isenberg School of Management at UMass Amherst, and is a member of the Federal Home Loan Bank – Boston advisory panel. “Under his leadership, I am confident that our customers, our staff, and our future are in very capable hands,” said Bowen, making a statement on behalf of the bank’s board of directors. “Tom and I believe in our bank’s mutual charter. We will remain a mutual bank going forward — committed to helping our customers achieve financial success and to serving the community. It is our mutual charter that powers our values. It is also the structure that allows us to invest in innovation, to contribute to nonprofit and civic causes, to support environmental sustainability, and, perhaps most important of all, to help our associates grow and succeed. Our mutual charter has served us well for 130 years, and it is the key to our future as well.”
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Carla DiLoreto

Carla DiLoreto

Greg Musante

Greg Musante

Christopher Fager

Christopher Fager

Sean Millane

Sean Millane

Jeffrey Lomma

Jeffrey Lomma

James Hagan, president and CEO of Westfield Bank, announced several recent changes to the bank’s retail and commercial banking staffs:
• Carla DiLoreto has joined the bank as Manager of the Enfield, Conn. office. DiLoreto has nearly 10 years of retail banking experience. Prior to joining Westfield Bank, she was Banking Center manager of the Somers, Conn. office of Webster Bank. While serving there, she was inducted in the Somers Women’s Club, where she helped raise money for its scholarship and charitable-giving programs;
• Greg Musante has been hired as Assistant Branch Manager and Business Specialist in the Holyoke office. Musante has 15 years of banking experience in commercial and mortgage lending. Most recently, he was mortgage bank officer at Webster Bank and also held the positions of cash management analyst and business specialist at Bank of America. A graduate of Greenfield Community College and Plymouth State College, he is an active member of several area chambers of commerce;
• Christopher Fager has joined the bank as Assistant Vice President, Commercial Loan Officer. Fager joins Westfield Bank following a successful six-year career at Citizens Bank, where he served as both branch manager and business banking officer. In his new role, he will be responsible for developing and managing commercial banking relationships. A graduate of UMass Dartmouth, he is active in local chambers of commerce;
• Sean Millane, previously Manager of the bank’s Enfield office, has been promoted to Commercial Loan Officer. Millane has 15 years of banking experience and joined Westfield Bank in 2014 as manager of the Enfield branch. Previously, he was branch manager and business development officer of the Ellington and East Windsor, Conn. offices of Rockville/United Bank. In addition to his professional accomplishments, he is president of the East Windsor (Conn.) Chamber of Commerce and treasurer of the North Central Connecticut PTSD Foundation; and
• Jeffrey Lomma, previously Assistant Manager and Business Specialist in the Enfield office, has been promoted to Branch Manager of the Tower Square office in Springfield. Lomma joined Westfield Bank in 2007. Prior to being named branch manager of the Tower Square office, he served as assistant manager and business specialist at the bank’s Enfield branch. A graduate of Western New England University, he is active in the community, serving as treasurer of the North Central Connecticut Chamber of Commerce and board member for both the Springfield Performing Arts Development Corp. (Symphony Hall and CityStage) and the Springfield Hockey Heritage Society.
“I am pleased to announce these exciting changes to our retail and commercial banking staffs,” Hagan said. “At Westfield Bank, we are committed to delivering the best possible banking experience for our retail and commercial customers in Western Massachusetts and Northern Connecticut. In addition to their proven accomplishments, Carla, Greg, Chris, Sean, and Jeff truly epitomize what better banking’s all about.”
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Square One recently announced the addition of two senior-level individuals to its leadership team:
Kristine Allard

Kristine Allard

• Joining the organization as Vice President of Development is Kristine Allard. She will oversee the nearly $10 million organization’s fund raising, communications, and program development. She comes to Square One from the YMCA of Greater Springfield, where she led the fund-development and communications team, as well as family-center operations. In addition to fund raising, grant writing, and special-event planning, she has an extensive background in marketing and media relations. Allard is active on a number of community boards and committees, including Leadership Pioneer Valley and the Baystate Academy Charter School. “We are very pleased to welcome Kris to Square One,” said Joan Kagan, president and CEO. “She brings a wealth of knowledge, experience, and talent to our organization. Her enthusiasm, positive energy, and team spirit are contagious, making her a great addition to our team. Kris is a true asset to Square One, and we are fortunate that she has joined us.”
Frank Tate III

Frank Tate III

• Also joining the Square One team is Frank Tate III. As Food Service Director, Tate will develop menus and oversee daily food preparation for the organization’s 400 preschool and after-school program participants, assuring compliance with government regulations and Square One’s commitment to encouraging a healthy lifestyle. Tate comes to Square One following senior-level positions at YSET Academy in Springfield and the Early Childhood Centers of Greater Springfield. “We know that proper nutrition is a critical part of every child’s ability to succeed academically, physically, emotionally, and socially,” said Kagan. “Frank’s extensive experience and expertise make him a perfect fit to help fulfill our mission. Not only does he bring knowledge, creativity, and a diversity of nutritious food to our kitchen, but also a cheerful disposition that our staff and families have come to embrace.”
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Moriarty & Primack, P.C. announced several promotions and additions to the firm. The new hires include Dahimeli Mercado, Associate; Jonathan Normand, Associate; and Laurie Bonano, Associate. Meanwhile, Timothy Provost has been promoted to Manager, and Daniel Duncan has been promoted to Senior Associate.
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Springfield Falcons President Sarah Pompea recently announced five front-office staff promotions:
• Chris Thompson has been promoted to Senior Vice President. Thompson will continue to oversee the team’s corporate sales with an expanded focus on driving ticket sales. In his new role, he will be working closely with Pompea in the day-to-day operations of the organization;
• Cortney Hersom has been promoted to Vice President. Hersom is currently responsible for all Falcons financials and human resources. In addition, she will take a stronger lead in the daily operations of the office;
• Andy Zilch has been promoted to Manager of Communications/Broadcasting. Zilch, the Falcons’ play-by-play broadcaster, also has responsibilities in ticket and corporate sales. He will oversee the team’s communications and community-relations efforts and act as the primary media contact for the Falcons;
• Marija Ward has been promoted to Manager of Ticket Operations. Ward oversees all aspects of the organization’s ticket operations and serves as the box-office liaison. She has been tasked with streamlining the ticket department, increasing efficiency, and enhancing the fan experience; and
• Luke Pawlak has been promoted to Manager of Game Operations/Creative Services. Pawlak spearheads all creative aspects for the organization and will also be able to utilize new technology this season to enhance the fan experience. He has cultivated a positive leadership role with the team’s game-night staff.
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Erika Kaftan

Erika Kaftan

Erika Kaftan has been appointed assistant Director of Educational Services at the Willie Ross School for the Deaf. She succeeds Linda Carfora, who is retiring after more than 20 years at Willie Ross. Kaftan will oversee the Mass. Comprehensive Assessment System Alternate Assessment (MCAS-Alt) portfolios and the School-to- Work program. She also will assist in supervising and evaluating staff, hiring new staff, and reviewing and approving quarterly progress reports. Prior to joining Willie Ross last month, Kaftan was the individualized education plan (IEP) coordinator at the EDCO Program for the Deaf and Hard of Hearing in Newton. She also worked as a teacher for the deaf at the high-school level at EDCO. Kaftan began her career as a paraprofessional and substitute teacher for elementary-school students at a charter school in California. She received her bachelor’s degree in liberal arts from California State University, Northridge, with a focus in American Sign Language, and went on to earn two master of education degrees, from Boston University in deaf education and from Endicott College in organizational management. The Willie Ross School for the Deaf provides a comprehensive educational program stressing academic excellence that focuses on the development of students’ intellectual, social, and emotional growth from the early childhood level through high school. Willie Ross serves students at its main campus in Longmeadow and at its partnership campus located in the East Longmeadow public schools. Mainstreaming opportunities are provided at the partnership campus.
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Burkhart Pizzanelli announced the promotion of Julie Quink to Managing Principal. Quink has more than 20 years serving clients in the public accounting industry along with several years in private industry. She received a bachelor’s degree in accounting from Elms College and recently returned to her alma mater as an adjunct professor in the MBA program. She is a member of the American Institute of Certified Public Accountants, the Mass. Society of Certified Public Accountants, and the Assoc. of Certified Fraud Examiners. She also serves on the Pathfinder Regional Vocational Technical High School Committee, the finance committee for the East Quabbin Land Trust, and the board of directors for the Quaboag Hills Chamber of Commerce. In addition to her firm management responsibilities, Quink will continue to actively serve clients, primarily in the accounting and auditing area and as a specialist in forensic accounting. She succeeds Richard Burkhart, who is a co-founder of the firm and has served as managing principal from its inception in 1986. Burkhart will continue to provide his clients with service and expertise as a principal of the firm, sharing his 40 years of experience in public accounting.
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HUB International New England, a division of HUB International Limited, a leading global insurance-brokerage, risk-advisory, and employee-benefits firm, announced that Cynthia Squires has joined HUB International New England as manager of Select Business for small to medium-sized business accounts in the Commercial Lines department. Squires will be responsible for the day-to-day management and servicing of small-business accounts, providing oversight and direction to commercial-lines staff, leading quality-control and product-analysis processes, managing departmental retention and acquiring new-business goals, keeping abreast of the latest industry changes and trends, while providing the highest level of service standards and value to clients. She will be based in the East Longmeadow office. Most recently, Cynthia served as a Commercial Lines account executive for Goss & McLain Insurance Agency, where she had worked for almost 30 years. She started her career in the Personal Lines department as a customer-service representative, then worked her way up the ranks to Personal Lines manager and Marketing manager. She then switched over to the Commercial Lines department, where she worked for five years on small and medium-sized accounts. “HUB International New England is dedicated to building a team of experts with local market specialization and industry experience,” said Timm Marini, president of HUB International New England, formerly FieldEddy. “Cynthia brings a wealth of insurance knowledge with her, which will synergize well with our Commercial Lines team. Her extensive knowledge of the insurance industry and leadership skills will provide our clients with value-added solutions and innovative products that are specific to this market.”

Daily News

HOLYOKE — The Dowd Insurance Agencies, a leading insurance provider serving New England for more than 115 years, launched a formal wellness program to promote the physical and mental health of employees in the workplace and at home.

The program was officially announced in February at an annual meeting, and a committee was formed to create, implement, and monitor the effort to support overall health and morale of participating employees.

“Now that the program has been successful for a few months, the committee is happy to say it will be here at the Dowd Insurance Agencies for the foreseeable future,” said committee chair Lynn Houle.

John Dowd Jr., president and CEO of the Dowd Agencies, added, “we are proud to be leading by example. We provide businesses with insurance and employee-benefit options, and this is an opportunity to keep health and wellness top of mind for our own business.”

Specifically, the wellness program at the Dowd Insurance Agencies was developed by one of the firm’s insurance carriers and implemented for a 16-week trial period. Each week included challenges for weight and cardio exercises that were supplemented by a nutrition program and videos for educational purposes. Participants logged individual progress from activities completed at work and at home.

Additionally, a wellness board was created and placed in the break room, which offered suggestions, helpful hints, and ways to get active in the community, including road races, charitable walks, and local workout classes held after work to encourage physical wellness. Various stress-relieving activities, including yoga, Pilates, and meditation, were also available to support mental wellness.

A monthly awards presentation is held in conjunction with an agency luncheon where prizes that promote wellness are awarded to each of the monthly winners. At the end of the year, a grand-prize ceremony will be held to acknowledge and celebrate employees who achieved their goals.

While many personal wellness programs start out strong, many times participants lose focus. To help employees stay on track, the Dowd Insurance Agencies implemented a ‘wellness bell’ that includes an agency-wide e-mail sent several times a week at various times of day. When delivered, the e-mail makes the sound of a bell ringing, which signals employees to take a 60-second break to get up, stretch, walk around the office, meditate, or do something else that gives them a moment to relax and regroup.

Many employees also take advantage of group activities, such as lunchtime walks and out-of-office events. This month, employees can enjoy an afternoon at a local pitch-and-putt. Other planned activities include bowling and carnival games.

Daily News

EAST LONGMEADOW — HUB International New England, a division of HUB International Limited, a leading global insurance-brokerage, risk-advisory, and employee-benefits firm, announced that Cynthia Squires has joined HUB International New England as manager of Select Business for small to medium-sized business accounts in the Commercial Lines department.

Squires will be responsible for the day-to-day management and servicing of small-business accounts, providing oversight and direction to commercial-lines staff, leading quality-control and product-analysis processes, managing departmental retention and acquiring new-business goals, keeping abreast of the latest industry changes and trends, while providing the highest level of service standards and value to clients. She will be based in the East Longmeadow office.

Most recently, Cynthia served as a Commercial Lines account executive for Goss & McLain Insurance Agency, where she had worked for almost 30 years. She started her career in the Personal Lines department as a customer-service representative, then worked her way up the ranks to Personal Lines manager and Marketing manager. She then switched over to the Commercial Lines department, where she worked for five years on small and medium-sized accounts.

“HUB International New England is dedicated to building a team of experts with local market specialization and industry experience,” said Timm Marini, president of HUB International New England, formerly FieldEddy. “Cynthia brings a wealth of insurance knowledge with her, which will synergize well with our Commercial Lines team. Her extensive knowledge of the insurance industry and leadership skills will provide our clients with value-added solutions and innovative products that are specific to this market.”

Daily News

WEST SPRINGFIELD — William Crawford IV, CEO of United Financial Bancorp Inc. and United Bank of Glastonbury, Conn., announced that Dena Hall, United Bank’s Western Mass. regional president, was selected by Banker & Tradesman among its 2015 Women of FIRE award winners.

Banker & Tradesman presents the Women of FIRE award to the most talented, ambitious, innovative, and philanthropic women in finance, insurance, and real estate. A panel of judges and magazine staff selected 15 women this year from Massachusetts who are achieving excellence and making a difference in these traditionally male-dominated business sectors.

Hall and the 2015 class of Women of FIRE recipients were honored during a luncheon at the Courtyard Marriott Boston Downtown on July 28.

In addition to her executive position as Western Mass. regional president, Hall is the chief marketing officer and president of the bank’s two charitable foundations that cover Massachusetts and Connecticut. She has been with United Bank since 2005. Previously, she was assistant vice president, Marketing for Woronoco Savings Bank (now Berkshire Bank) and executive director of that bank’s charitable foundation.

“I want to thank Banker & Tradesman for selecting Dena for this award,” Crawford said. “We are incredibly fortunate to have someone with Dena’s talent and reputation in the Massachusetts banking industry on the United team. She is admired for her business acumen, tireless volunteerism, and strategic mindset, which have all been instrumental in helping us build the strongest community-banking team in the Greater Springfield market. She is certainly one of our go-to leaders in Massachusetts who employees, customers, and community leaders can always trust and count on.”

Hall, whose career in banking spans nearly two decades, has received other professional accolades, including being named among the Springfield region’s top young business and community leaders by BusinessWest magazine in its 40 Under Forty in 2007 and the Business Woman of the Year by the Westfield Chamber of Commerce. In 2014, she was named one of the Top 25 Women in Business by Western Mass Women magazine.

Hall is also active in the Greater Springfield region, where she is a member of the board of trustees for the Baystate Health Foundation and actively involved in the Westfield Redevelopment Authority, the Western Mass. Corporate Funder’s Forum, and the Capital Campaign Scheduling Committee of Greater Springfield.

She graduated from UMass Amherst as well the Mass. Bankers Assoc. School for Financial Studies and the National School of Banking and Finance at Fairfield University in Connecticut.

Daily News

BURLINGTON — John Myers, chairman of the Associated Industries of Massachusetts Mutual Insurance Companies (AIM Mutual), has been named the 2015 Insurance Professional of the Year by the Insurance Library Assoc. of Boston. The award will be presented at a luncheon ceremony at the Boston Park Plaza Hotel on Oct. 16.

The Insurance Library Assoc. noted that Myers was selected for the honor because of “his dedication to the insurance industry and community at large.” Myers served as AIM Mutual’s chief executive for 19 years and was elected chairman of the board of directors in 2012. His insurance career has spanned more than 40 years.

During Myers’s tenure with AIM Mutual, he has worked to establish the company as an industry leader in the region, known for its contributions to workers’ compensation insurance legislation and workplace initiatives on behalf of employers and injured workers. AIM Mutual is now the second-largest workers’ compensation insurer in the Commonwealth and provides workers’ compensation coverage for 17,000 employers throughout Massachusetts, New Hampshire, and Connecticut.

Under Myers’s leadership, the AIM Mutual Insurance Companies have been consistently rated A (Excellent) by A.M. Best Co. for their financial strength and stable outlook and have been recognized for their innovative approach to the business.

Myers was elected to the governing committee of the Massachusetts Workers’ Compensation Rating and Inspection Bureau in 2004 and served as its chair in 2006. He has been a member of the Property Casualty Insurers Assoc. of America’s terrorism Risk Alternative Task Force since July 2007.

The Insurance Library Assoc. of Boston, founded in 1887, provides literature, information services, and professional education for the insurance industry and related interests. More information on its annual recognition award and this year’s recipient can be found at www.insurancelibrary.org.

Education Sections

An architect’s rendering of the planned Pope Francis High School.

An architect’s rendering of the planned Pope Francis High School.

Many of the decisions hanging over Cathedral High School — and Catholic education in this region — since the tornado ripped through Springfield in 2011 have been answered. The diocese will rebuild, it will merge Cathedral with Holyoke Catholic, it will name the new high school after Pope Francis, and it will build the new facility for a population of roughly 500 students. But much work remains, principally the task of generating momentum for Catholic education at all levels, and creating a system that is truly sustainable.

Paul Gagliarducci says it’s likely ground won’t be broken for the new Pope Francis High School — the institution resulting from the merger of Springfield Cathedral and Holyoke Catholic High Schools — until September 2016.

While the location for the school (the site of the old Cathedral, destroyed by the 2011 tornado) has been chosen — after months of weighing various options — as has the name and nickname (Cardinals), and a working architect’s rendering of the facility has been circulated, much work remains to be done before a shovel can be put on the ground, he noted.

Indeed, administrators must decide how many classrooms to include, the nature and size of those facilities, and myriad other specifics before architects can begin, let alone finalize, designs, said Gagliarducci.

And from the big picture perspective, administrators involved in this endeavor have much more to do than construct a new school, he went on. They are also building enthusiasm — and a student body — for this facility, while also ensuring its long-term sustainability.

And all this is reflected in the unofficial title Gagliarducci, former school superintendent for the Minnechaug region and Somers, Conn., and long-time education consultant, now carries with regard to this endeavor.

That would be ‘interim executive director of the Pope Francis High School project,’ an assignment of indeterminate length — “I’m here as long as it takes to get the job done” — that will involve everything from coordinating the merger of the two schools to building the new facility, to designing a new governing structure for the diocese, all at a time when there are huge question marks hanging over the institution of Catholic education in this region and around the country.

Those question marks are reflected in statistics kept by the National Catholic Educational Assoc. (NCEA), based in Arlington, Va. They show that enrollment is not only down considerably from the peak years for Catholic education in the early ’60s, when there were 5.2 million students enrolled in 13,000 schools across the nation, but that the decline is an ongoing phenomenon, with no apparent bottom in sight.

Paul Gagliarducci

Paul Gagliarducci says the unofficial goal for Pope Francis High School is to make it one of the few Catholic facilities that has a waiting list for students wishing to enroll.

Indeed, total Catholic enrollment was 2.42 million for the 2004-’05 school year, less than half what it was 40 years earlier; 2.12 million for ’09-’10; and 1.94 million for ’14-’15, a roughly 20% falloff over a decade. The rate of decline was even more severe for pre-school and K-8. Enrollment for that constituency was 1.8 million for ’04-’05, 1.52 million for ’09-’10, and 1.38 million for ’14-’15, a nearly 25% drop.

There are many reasons for this decline, said Sr. Dale McDonald, PBVM, Ph.D., director of Public Policy and Education Research for the NCEA, who cited everything from the recession that came near the middle of this statistical period, to a sharp drop in the number of priests and nuns who once taught in Catholic schools, to the financial woes facing a number of dioceses across the country.

Overall, though, sharply falling enrollment comes down to a continuing decline in the number of people both willing and able to pay the tuition ($9,000 on average nationwide at the high school level, and $3,800 at the elementary school level) for a Catholic education.

Over the past decade, decline in enrollment has averaged between 1.8% and 2.5% per year, and 21% of the schools have closed, McDonald went on, and there is little, if anything, to indicate that this trend will slow, let alone stop.

“Unless we have some serious interventions, enrollment will continue to decline and schools will continue to close,” she said, adding that by interventions, she meant actions that would enable more families to afford those tuition figures mentioned earlier.

Cathedral and Holyoke Catholic have certainly not been immune to these trends. At Cathedral, for example, enrollment was at or near 3,000 in the early ’70s, and stood at merely 400 when the tornado tore across Springfield on June 1, 2011.

The current trends and uncertainly concerning the future certainly played a factor in the lengthy discussion about whether to rebuild Cathedral, where, and how — and also in the preliminary design of the school and projected capacity — roughly 500 students.

That’s about 115 more than the combined enrollment of the two high schools at present, said Gagliarducci, adding that this number reflects both realism and confidence moving forward.

“Looking at the group of freshmen coming in, the class of 2019, has just over 100 students, and that’s a pretty good number,” he said, adding that this is the combined enrollment for both schools, “If we can maintain that 100 to 125 students, and I think we can, we’ll have our 400-500 students and something we can build on.” Such confidence, he went on, stems from everything from the impact of a new facility on those weighing their education options, to efforts to emphasize the value and benefits of a Catholic education.

But making the school accessible to families of all income levels will be crucial, and for this issue and its focus on education, BusinessWest looks at that challenge and how it might be met.

Setting a Course

As he talked about his assignment, the Pope Francis High School project, moving forward, Gagliarducci said that while it doesn’t say as much on any formal or informal job description, his mission is to make the new facility one of those Catholic high schools that actually has a waiting list for enrollment.

Doing so will accomplish many things, he went on, listing everything from fiscal flexibility to greater prestige to long-term sustainability.

plan for the property on Surrey Road

While designs for the new school are still being finalized, the plan for the property on Surrey Road is coming into focus.

“Right now, people know we want them,” he said, referring to the current, and aggressive, recruiting efforts. “But if we can get to a point where we get 175 to apply and we only take the top 100 to 125, that’s going to bring some competition, and that’s going to be good for us; that’s what our hope is.”

Such an eventuality would have seemed impossible a few years ago, especially after Cathedral was relocated into a shuttered elementary school in Wilbraham months after the tornado — and this scenario still seems like a real stretch of the imagination to many.

But Gagliarducci and others involved with this endeavor believe such a fate is possible, if the school can focus on those two parts of the enrollment equation mentioned earlier, and put more people in those categories of individuals willing and able to pursue a Catholic education for their children.

Essentially, it will come down to the laws of supply and demand, and reversing the picture that has defined the scene both regionally and nationally for years — where demand doesn’t come close to approaching supply.

And that assignment will come down to a host of factors, said Tom Brodnicki, senior partner with Partners in Mission, a consulting firm specializing in Catholic education that has been hired by the diocese to help coordinate the merger of the high schools and raise money for the endowment fund.

He listed listing everything from building a market for Catholic education to growing the endowment so more students can attend; from broadening enrollment among certain demographic groups, such as the Hispanic population (more on that later), to convincing area parents that the sticker price for Pope Francis is a relative bargain; from building what he and others called a “culture of philanthropy” in the region, to convincing parents of the need to start saving early for a Catholic education for their children.

All of those action items would fall into that category of ‘interventions,’ as described by McDonald. The question is whether they will be enough to stem the current tide.

Indeed, creating a waiting list for Pope Francis will certainly be a challenge, said those we spoke with, noting that while there are, in fact, schools where demand exceeds supply (often where the supply has been reduced through a merger), there are many more that are closing their doors or merging with others, as has happened with the Springfield diocese.

Statistics from the NCEA show that while 27 new Catholic schools opened over this past school year, 88 consolidated or closed. And those numbers have become the trend over the past few decades, said McDonald, adding that the rate of closure and consolidation has actually slowed considerably because there are simply fewer schools left to take such steps.

And while the economy and even demographic trends have had something to do with these developments — the decline of many cities in the Rust Belt/Bible Belt has resulted in falling Catholic school enrollments in that traditional stronghold — tuition, the inability to meet it, and the fiscal difficulties that ensue, are the primary reasons.

“As tuition moves higher, fewer people are able to afford it,” McDonald noted. “But schools facing lower enrollment still have expenditures, or operating costs, and many of these costs are fixed or increasing dramatically, such as health insurance for teachers and staff.”

Per-pupil costs generally far exceed tuition and are met through fund-raising efforts by the diocese in question, she went on, adding that there is help available to families facing those tuitions costs ranging from scholarships to tax credits made available in many states.

But the burden is proving too steep for many, especially those families with several children in school at the same time, McDonald noted, adding that, overall, there is little prospect for improvement.

“Without programs that will provide help for families, it’s not a happy forecast in many respects,” she said, “when it comes to the ability of parents to continue to pay the tuition that’s required to have a quality education.”

One of the serious, and ongoing, challenges for those in Catholic education is attracting members of the Hispanic population, said Patricia Weitzel-O’Neill, president of the Barbara and Patrick Roche Center for Catholic Education at Boston College.

Hispanic populations are growing in most urban centers, including Springfield and Holyoke, and, overall, Hispanics comprise roughly 60% of the nation’s Catholic-school-age children (those ages 3 to 18), but only 2.3% of those children are enrolled in Catholic schools.

“This is the crux of the problem in Catholic education today,” she told BusinessWest, adding that there are several reasons behind that statistic, including the fact that many Hispanic parents did not attend Catholic schools, and doing so is not a “part of their culture.” But the inability to meet tuition costs is also a huge factor.

“One of the issues facing Catholic education today is the inability to recognize the need to diversify what we’re doing, to be much more welcoming, and to be more open to introducing and welcoming the second culture and the second language,” she said, adding that there is movement nationally to address the problem.

Crosses to Bear

It was in this environment that the Springfield diocese was forced to make critical decisions after Cathedral was essentially destroyed by the tornado.

And it took all of four years to make most of those decisions, including whether to rebuild, under what circumstances (eventually via a merger with Holyoke Catholic), where to build, and how big to build.

After surveying the landscape and analyzing the data, officials decided to build a 120,000-square-foot school that can handle a population of 500 students. That is a small fraction of the total number of Catholic high school students in this region from a typical year decades ago — and a figure smaller than many alums of those schools think is possible — but it is quite realistic, said Gagliarducci.

“Some people think we should be doing much better — some of the critics said earlier that this area should be able to support four high schools,” he said. “Dream on … that’s just not going to happen.”

But Gagliarducci stressed that the facility can, and hopefully will, be expanded to accommodate more students in the future.

Facilities such as the auditorium, gymnasium, and cafeteria are being designed for closer to 700 students, he went on, adding that they cannot be expanded later, and thus must be built accordingly. But additional classrooms and facilities can be added later.

Tom Brodnicki

Tom Brodnicki says that one challenge for the diocese is to convince parents that their tuitions costs are a sound investment.

When asked how the diocese intends to arrive at the point where Pope Francis will need to be expanded, Gagliarducci and Brodnicki went back to the laws of supply and demand.

By building a first-class facility — not only a new building, but one outfitted with the latest technology and offering attractive programs of study — they hope to build demand. And it will take more than a new structure, because several area communities, including Longmeadow, West Springfield, Wilbraham (Minnechaug), and Chicopee (two facilities) have opened new state-of-the-art high schools in the past decade.

“The key is to develop a program that parents can get excited about,” Gagliarducci explained. “But ultimately, if I’m deciding as a parent to send my child to Pope Francis High School, I’m doing so because I believe in a strong religious education for my kids, so that has to be the paramount thing that’s going to attract people.

“But then you have to follow that up with a rich academic program,” he went on, “one where, at the end of four years, students are getting into the college of their choice; that’s very important.”

By growing an endowment, meanwhile, they intend to increase accessibility. Also, with economies of scale gained through the merger, they expect Pope Francis to be an efficient operation, one better suited to manage through the time it will take to build the endowment and grow enrollment.

“We believe that with the new facility and some of the excitement that it builds — along with this endowment fund, which will help with the affordability factor for some families — that a school with a projected enrollment of 500 is within reason,” said Brodnicki. “The real key is the level of academic excellence that’s provided, and convincing people that they are making a valuable investment in their children’s future.”

Elaborating, Brodnicki and Gagliarducci said Catholic education has not gone out of favor — it has simply become a less-appealing option for many families due to its cost.

The initial goal for the endowment, set by Bishop Timothy McDonnell, who retired last year, was $10 million. But Gagliarducci and Brodnicki want to set the bar higher to broaden accessibility and therefore meet demand.

Approximately one third of the 200 students now attending Cathedral receive a substantial amount of financial assistance to attend, said Brodnicki, adding that a large endowment and other forms of philanthropy will enable more low-income families to attend the school.

But to achieve sustainability, the new school must be able to attract students across all income levels, said Gagliarducci, adding that the goal is to continue the current breakdown — where roughly one third of the students pay full tuition, another third get some support, and the rest get substantial assistance — only with a larger student population.

Building Momentum

Surveying the national Catholic education scene, Brodnicki, who has had a front row seat to the changing landscape and has worked in a number of major metropolitan areas, said most cities are experiencing declines consistent with the statistics quoted by McDonald.

The Boston area is a notable exception, he added quickly, noting that most Catholic schools there are thriving, in part because the economy is more robust, but more so because of strong philanthropic support from wealthy individuals, many of whom are graduates of those schools and now serve on their boards of trustees.

“A few things happened in Boston,” said Brodnicki. “First, the economy took off; second, there is incredible wealth and a strong tradition of philanthropy. There are a number of Catholic individuals who have come together and made a firm commitment to Catholic education, especially the inner-city schools.”

The Western Mass. Catholic community can’t expect to approach that level of support, he went on, but it can — and, in essence, must — build a stronger base of philanthropic generosity if it hopes to create a sustainable Catholic education system.

And he said Cathedral, and to a lesser extent Holyoke Catholic, has a large alumni base, with many individuals in a position to provide support. The diocese must be more aggressive in reaching out to alums and making its case for support, he went on.

“Cathedral has a reputation for having many well-known graduates who have achieved wealth,” Brodnicki explained. “We’re going to go and visit those folks and lay out the case for support.”

While building a stronger base of support through its endowment and other forms of philanthropy, the Springfield diocese must also more aggressively promote Catholic education and convince current young parents, as well as those that will follow them, that it is a viable option and worthwhile investment.

Part of this equation involves making Catholic education more of a K-12 phenomenon, said those we spoke with, who again cited the more-rapid rate of enrollment decline at the elementary school level.

Springfield is a good example of that trend; not long ago there were five Catholic elementary schools in the city, but by the time the tornado touched down, they had been merged into one — St. Michael’s Academy.

Meanwhile, the diocese, as it goes about selling the new high school, must also sell a Catholic education, and this one in particular, as an investment, rather than as an expense that must somehow be met.

“People often view that $9,000 as tuition, not necessarily as an investment, Brodnicki explained. “We have to show someone who’s looking at spending $40,000 on their child’s education that, on average, graduates of Cathedral and Holyoke Catholic are receiving scholarship opportunities that average in the $80,000 to $90,000 range; people have essentially doubled their money in four years. Give me a stock that will do that, and I’m all over it.”

Grade Expectations

How well Gagliarducci, Brodnicki, and the diocese fare with the many aspects of the Pope Francis High School project remains to be seen. With some elements of the equation, such as the endowment, real progress may not be realized for years.

One thing that all agree on, though, is that given the many changes and challenges confronting those in Catholic education today, this will certainly be a stern test.

Ultimately, though, they believe this is a test they can, and will, pass.

George O’Brien can be reached at [email protected]

Departments People on the Move

Springfield-based United Personnel announced the promotion of two staff members, Danielle Cirillo and Marlene Johnson:

Danielle Cirillo

Danielle Cirillo

Marlene Johnson

Marlene Johnson

Cirillo, who most recently has served as a staffing consultant in United Personnel’s Light Industrial Staffing Division, has been promoted to Project Manager for one of United Personnel’s larger accounts. In her new role, Cirillo will oversee all aspects of account management, including on-site staffing support, recruitment, employee relations, and project-based initiatives. She is a member of the Young Professional Society of Greater Springfield. “I am pleased to receive this promotion, and I look forward to working with our clients to produce great results for them,” said Cirillo, an alumni of Western New England University.
Johnson, who most recently served as a recruiter for United’s Professional Division, has been promoted to Staffing Consultant. In that role, she will work with both candidates and client companies, serving as the liaison between the two. “If you work hard, persevere, and persist, you will accomplish all that you desire,” said Johnson, who holds a bachelor’s degree in business administration from Monroe College in New York City, and also serves as United’s Diversity Program Coordinator. She serves on the advisory committee for the School of Business and Information Technologies and is a member of the Young Professional Society of Greater Springfield. “We are pleased to recognize the dedication and results-oriented approach of both Danielle and Marlene,” said Tricia Canavan, president of United Personnel, “and look forward to the positive impact they will have for our clients and candidates in their new roles.”
•••••
Stuart Kirshner

Stuart Kirshner

Environmental Compliance Services Inc. (ECS) announced that Stuart Kirshner has joined the firm as Health and Safety Manager. Kirshner has more than 18 years of experience in the environmental and safety sectors. His key skills include environmental health and safety (EHS) management program development, implementation, and administration. He applies compliance-enforcement policies through motivation, training, and process control, and his collaborative leadership style promotes team building, engagement, and a compliance culture. In his capacity as ECS’ health and safety manager, Kirshner is responsible for occupational safety and health for 25 office locations in 11 states, as well as enhancement of the firm’s safety culture through motivation and engagement of the workforce. His initial tasks include collaborating with the firm’s Information Technology department to redevelop the existing environmental health and safety program into a computer-based management system. He is also integrating EHS processes into the business-process-management system. Kirshner holds a bachelor’s degree in environmental management, as well as an undergraduate certificate for project management. He is a certified hazardous materials manager and a combat life saver certified by the U.S. Army.
•••••
Cheryl Hoey

Cheryl Hoey

Geoffrey Frost

Geoffrey Frost

Gomes, DaCruz & Tracy, P.C. recently announced the hiring of Cheryl Hoey, CPA, and Geoffrey Frost. Hoey has been hired as a Staff Accountant. She specializes in small-business and individual tax returns. Before joining the firm, she worked as a senior financial-risk consultant for an insurance company as well as a tax preparer for a local accountant during tax season. Frost has been hired as a Staff Accountant. He is a recent graduate from Elms College and has volunteered for Junior Achievement.
•••••
Freedom Credit Union announced the new executive committee of the board of directors, the appointment of a new board member, and two appointments to the leadership team of the credit union. At the recent annual meeting of the credit union, Lawrence Bouley was elected Chairman of the board of directors for the next three years. Bouley has been a board member of Freedom for the past 11 years and, prior to that, served on the FHBT Credit Union Board for 25 years. During his tenure, he will play an active role in the strategic direction of the credit union. Along with Bouley, the following board members were elected to three-year posts on the board’s executive committee: Donald Emerson, Vice Chairman; Louis Guillette, Treasurer; William Carey, Clerk; and John Reigner, Security Officer. Brian Harrington has been appointed to the board of directors to fulfill the unexpired term of a recently vacated seat. Harrington is an attorney and a deputy regional director in the Springfield office of the Mass. Department of Environmental Protection. While on the Freedom board of directors, he will be a member of the auditing committee, site committee, and security committee. In other news, David Chase Sr. has joined Freedom Credit Union as Vice President of Member Business Lending. Chase has more than 25 years of experience in the banking industry with an extensive background in commercial lending. Most recently, he was vice president of Commercial Lending at Hampden Bank. Chase is actively involved with several organizations, including the West of the River Chamber of Commerce as a board member. Chase is also a vice president of the board of Gray House and also serves as a member of the town of Agawam Planning Board. Finally, Christine Williams has been promoted to branch officer of the Freedom branch in Easthampton. In this capacity, she will oversee the financial and lending operations of the branch and develop new business opportunities with individuals and companies. For the past two years, Williams has been the assistant branch officer at the Easthampton Branch, and, prior to that, she worked at Citizens Bank. She has more than eight years of banking and credit-union experience.
•••••
Greg Richane

Greg Richane

Leadership Pioneer Valley (LPV) announced that Greg Richane has joined the LPV team as Program Coordinator. In this role, Richane will be responsible for coordinating and facilitating LPV’s signature 10-month regional leadership-development program and helping to recruit future participants. Richane comes to Leadership Pioneer Valley with a background in advocacy, events, and community engagement. Most recently, he worked as an organizer with the Federation of Protestant Welfare Agencies, where he mobilized human-service professionals, clergy, and others to advocate for the needs of New York’s most vulnerable residents. In earlier roles, heworked as a housing advocate, campaign field organizer, and manager of large-scale fund-raising events, collaborating with professional and volunteer constituencies ranging from homeless adults to elected officials. Richane is a volunteer with the Northampton Survival Center and an active member of First Churches of Northampton. He holds a degree in theater studies from Boston University’s School of Fine Arts.
•••••
The American Network of Community Options and Resources (ANCOR) recently recognized John Frederick of New England Business Associates in Springfield as the 2015 Direct Support Professional of the Year for Massachusetts. “We at New England Business Associates are proud of John. “The award shows the dedication Frederick has to support people with disabilities and reflects the quality of services provided by New England Business Associates,” said Jeannine Pavlak, executive director. The award was presented at the 2015 ANCOR Annual Conference, “Ignite!” in Arlington, Va. Direct support professionals (DSPs) — also referred to as caregivers, personal assistants, and direct-care or home-care aides — provide a rich mosaic of daily support services for the many Americans with disabilities. DSPs are integral in helping people with disabilities participate in their communities and lead full and independent lives. Since 2007, ANCOR has honored exceptional DSPs with the Direct Support Professional Recognition Award for exemplary work in furthering community inclusion and full participation for the many Americans living with intellectual, developmental, and other disabilities. “The work that DSPs do is so important, not just to the people with disabilities they serve, but also to the social and economic lives of their communities,” said Chris Sparks, president of ANCOR. “DSPs like John deserve recognition for the difficult but inspiring work they do every day.” ANCOR’s Direct Support Professional Recognition Award is given to those who personify the values of ANCOR’s National Advocacy Campaign, which works to ensure a well-trained and sustainable direct-support workforce. Nominees are judged on the work they’ve done to build social networks, substantive community participation, and advocating for the people they serve. New England Business Associates is a nonprofit organization whose mission is to improve quality of life for individuals with disabilities through integrated employment and community involvement. Through its 32 years of service, NEBA has maintained an employment rate at or above 85%, serving more than 400 individuals annually.
•••••
The YWCA of Western Massachusetts board of directors met recently and elected the following individuals: Ann Donah, director of Development for Easter Seals Massachusetts; Nicole Griffin, president of Griffin Staffing Network; Pastor Gail Hill of Family Church in Springfield; Arlene Rodriquez, dean of the School of Arts, Humanities and Social Sciences at Springfield Technical Community College; attorney Deborah Saremi, general counsel of Future Health, LLC and Saremi, LLP Property Management Co.; Jamina Scippio-McFadden, director of Marketing & Community Relations at the UMass Center at Springfield; and Nancy Urbschat, principal and owner of TSM Design. Ann Turnberg, Coldwell Banker and president of the YWCA board of directors, was elected for a second term.

Daily News

SOUTHWICK — The West of the River Chamber of Commerce will host its 12th annual golf tournament at the Ranch in Southwick on Monday, Aug. 17.

The cost to golf is $125 per player, which includes 18 holes with cart, lunch, and dinner. The cost to attend dinner only is $35. Tournament sponsors include OMG Inc., United Bank, Harvard Pilgrim Health Care, Health New England, Bart Truck Equipment LLC, Spherion Staffing Services, and Insurance Center of New England. Sponsorship opportunities are still available for the tournament. For details on sponsorship packages, visit www.westoftheriverchamber.com.

During the tournament’s reception and dinner, the West of the River Chamber of Commerce will award scholarships to one student each from Agawam High, West Springfield High, and the Lower Pioneer Valley Education Collaborative.

For more information, call the West of the River Chamber of Commerce office at (413) 426-3880 or e-mail [email protected].

Daily News

LUDLOW — Gomes, DaCruz & Tracy, P.C. recently announced the hiring of Cheryl Hoey, CPA, and Geoffrey Frost.

Hoey has been hired as a staff accountant. She specializes in small-business and individual tax returns. Before joining the firm, she worked as a senior financial-risk consultant for an insurance company as well as a tax preparer for a local accountant during tax season.

Frost has been hired as a staff accountant. He is a recent graduate from Elms College and has volunteered for Junior Achievement.

DBA Certificates Departments

The following Business Certificates and Trade Names were issued or renewed during the month of June 2015.

AGAWAM

Mannahatta
270 Main St.
Carlos Garcia

Rondinelli Accounting Services
11 Memory Lane
Anthony Rondinelli

Uplifted Vapor Supplies
499 Springfield St.
Christian Henriques

CHICOPEE

M & M Consulting & Engineering
69 Truro St.
Richard Mongeau

Michelle Langan Photography
24 Percy St.
Michelle Langan

Westover Tailor Shop
291 Hercules Road
Hyang Huang

Ziemba Tax Service
214 Exchange St.
David Ziemba

HOLYOKE

City Zone Supermarket
328 Appleton St.
Sahar Katoom

Crazy & Gymboree Retail Stores Inc.
50 Holyoke St.
The Pyramid Companies

Family Market
81 Northbridge St.
Jose T. Almonte

Fini’s Ice Cream
2 Fini Road
Dianne M. Sutherland-Fini

Las Chicas Market
341 Appleton St.
Khuram Abbasi

Paper City Car Wash
990 Main St.
Bryan A. Marcotte

Saints Bounce House
134 Cabot St.
Steven A. St. Amand

SHLLC Network & Computer Services
12 Winterberry Circle
Michael Mastroianni

Spear Reign Comics
6 Portland St.
Christian Alvarez

Sports Authority
50 Holyoke St.
Michael E. Foss

The Hair Place
103 Chapin St.
Ronald E. Holland

Windsor Realty, LLC
149 Essex St.
Lucjan Hronowski

NORTHAMPTON

Damon Road Rentals
96 Damon Road
Evelyn Mock

Find
42 Maple St.
Cynthia Crooks-Garcia

Glamourama
7 Old South St.
Rosa Guerra

Patios Plus
91 Laurel Park
Eric Tirrell

Roland’s Motor Works
504 Easthampton Road
Roland Tessier

Sakura & Vegan Palate
261 King St.
Yi Q. Chen

The Green Groomer
123 Hawley St.
Russell Brooks

PALMER

Linc’s Plumbing and Heating
21 Wilbraham St.
Lincoln Tetreault

Palmer Animal Hospital
1028 Thorndike St.
VCA Animal Hospital Inc.

Syriac General Contracting
49 Belanger St.
Wyatt Syriac

SPRINGFIELD

A & C Property Management
490 White St.
Christopher W. Dube

Ace Asphalt Maintenance
63 Doyle Ave.
James Gordon

AEB & Company
233 Senator St.
Maria Sombe-Baraka

All Musician
49 Garcia St.
Andre Robinson

Bannon & Ferrari Granite
874 Berkshire Ave.
Ruben Sousa

Blooming Beauties
144 Glenwood St.
Lourdes M. Cortez

Blue Moon Bodywork
432 Newbury St.
Qiao H. Zhao

Brother’s Construction
39 Longview St.
Luis Cartagena

Brotherhood on the Move
157 Jamaica St.
Darryl Moss

Byron E. May Cleaning
425 Sumner Ave.
Byron E. May

Central Barbershop
118 State St.
Carlos A. Colon

Chambers Kajukenbo
528 Main St.
Brandon Scott

Commonwealth Community
79 Thompson St.
Paul Jones

Craig Masonry
67 Arden St.
Robert M. Craig

CSX Cleaning
114 Hampden St.
Hestor Rusinique

Dan’s Car Hauler
569 Wilbraham Road
Danil Byunovskiy

Derderian Motion Pictures
57 Rittenhouse Terrace
Matthew John

Eaton Construction
15 Wells Ave.
Melvin E. Eaton

Egyptian Musk Outlet
816 Carew St.
Terence L. Williams

El Caribeno Restaurant
858 State St.
Juan C. Rodriguez

FCB Insurance Services
1 Federal St.
Michael Daggett

Florr
1655 Main St.
Jaritza Rosario

Game Hunters
511 Belmont Ave.
Vien Nguyen

Gerardo Barbershop
182 Oakland St.
Gerardo Antonio

Gianna Salon
1209 Parker St.
Tammy A. Shepard

Godus
1655 Boston Road
Sarah E. Jackson

Grandparents N’ Charge
174 Russell St.
Gloria Williams

Gujjar, LLC
447 State St.
Malook Singh

Ho Mei Chinese Restaurant
852 Main St.
Qibiao Zheng

Departments People on the Move

The United Way of Pioneer Valley held its 93rd annual meeting and celebration recently to elect new board members and honor donors, community partners, volunteers, corporate partners, and employee campaign managers. Bennet Markens, President and CEO of the Markens Group Inc., was elected Chairman of the board. Also:
Jennifer Endicott, Chief Strategy Officer and Senior Vice President of Baystate Health, was elected Vice Chair;
Brian Smith Sr., Vice President and Treasurer of People’s United Bank, remains as Treasurer;
Susan Mielnikowski, attorney with Cooley, Shrair, P.C., remains as board Clerk; and
Denis Gagnon Jr., Vice President of Excel Dryer Inc., and Michael Mathis, President of MGM Springfield, were elected as new board members for a three-year term. Gagnon was also named chairman of the Resource Development Council, the volunteer fund-raising arm of the United Way. Stephen Spelman, attorney at Egan, Flanagan and Cohen, P.C., was named vice chair of the council.
•••••

Mary Shea

Mary Shea

Mary (Fallon) Shea has been promoted to Vice President of digital strategy at Garvey Communication Associates Inc. Shea started her career at GCAi in 2004 as an intern. She later was instrumental in changing the direction of the agency in 2007 toward digital marketing and away from more traditional marketing tactics. Shea was also responsible for GCAi achieving Google Partner status, a designation that reflects the qualification level of agency associates and the volume and quality of the pay-per-click work done by the agency. Shea is a Google AdWords qualified planner, which requires her to pass tests in the areas of AdWords fundamentals, search advertising, display advertising, and video advertising on an annual basis. Shea is a cum laude graduate of the Isenberg School of Management at UMass Amherst, where she earned a bachelor’s degree in marketing. She is vice president of the Advertising Club of Western Massachusetts and a member of the Valley Press Club, the New England Financial Marketing Assoc., and the Public Relations Society of America. She was honored among BusinessWest’s 40 Under Forty class of 2010.
•••••
Lisa Kraus, Western Massachusetts vice president and mortgage sales manager at United Bank in West Springfield, has been named 2015 Affiliate of the Year by the Realtor Assoc. of Pioneer Valley. The announcement was made during the association’s annual awards banquet on June 11 at the Log Cabin in Holyoke. As the highest honor given to an affiliate member, the award is bestowed upon one person who has shown outstanding service and devotion to the organization during the past 17 months in the areas of affiliate-related association activity, community service, and business activity. A member of the Realtor Assoc. since 1999, Kraus is chairperson of the community service committee and a member of the affiliate-Realtor committee. She is an active participant in the association’s many charitable fund-raising efforts, serving as co- chairperson of the annual benefit golf tournament, and the calendar raffle. She chaired the Minute to Win It charitable fund-raising event. She is involved in shopping, wrapping, and delivering gifts to area homeless shelters as part of the association’s activities during the holidays. Kraus is a co-presenter of financing classes as part of the “If the Realtor Had Only Known” series and at the annual Education Fair & Expo. She regularly participates in association membership meetings and networking events. Her business activities include hosting a monthly Meeting of the Minds, a gathering of local lenders, attorneys, and appraisers who come together to discuss real-estate market trends and challenges, and craft potential resolutions. She is also a member of the Home Builders & Remodelers Assoc. of Western Massachusetts.
•••••
Unemployment Tax Control Associates Inc. (UTCA), a national unemployment-insurance service provider based in Springfield, with offices in Boston and Houston, announced the addition of Carrie Jo Dennis as Vice President of Business Development. Dennis, based in Houston, will be responsible for managing sales and marketing strategies to accommodate corporate goals and will ultimately develop and lead the future sales team. Prior to joining UTCA, Dennis was a client-development consultant for a background screening firm serving the healthcare industry, helping to ensure the safety of patients and staff. She holds a bachelor of business administration degree in marketing from Mays Business School at Texas A&M University, holds certifications in Paradigm Sales Training and Integrity Selling Training, and has completed the Franklin Covey Organizational Course.
•••••
Following the firm’s annual stockholder meeting, Tighe & Bond announced the promotion of three of its veteran managers to vice president: Christopher Bone, Antonio da Cruz, and John McClellan:
Christopher Bone

Christopher Bone

Bone, who has 22 years of engineering experience and works out of Tighe & Bond’s Westfield office, joined the firm in 1999. Over the years, he has served as an environmental engineer and project manager for numerous high-profile wastewater and water-resources projects. He has overseen the design of numerous new treatment plants, and also has a history of finding innovative and cost-effective solutions for challenging upgrades at existing facilities. Currently, he serves as project manager on a design-build team for a $130 million sludge-dryer facility in Detroit, which will be the largest facility of its kind in North America once constructed. University of Wisconsin at Madison. He is a member of the American Water Works Assoc., the New England Water Works Assoc., and the Water Environment Federation; 
Antonio da Cruz

Antonio da Cruz

da Cruz, who has 22 years of engineering experience and works out of Tighe & Bond’s Worcester office, joined the firm in 1993. Over the years, he has served as a civil engineer and project manager who specializes in wastewater, water resources, solid-waste management, and site/civil projects. He has hands-on experience with a wide array of project roles including planning, design, and construction administration. He designs and manages numerous high-profile infrastructure projects for the city of Worcester and the town of Palmer. He formerly served as a member of Ludlow’s Board of Public Works, and is a member of the American Society of Civil Engineers, the Water Environment Federation, and the New England Water Environment Assoc.;
John McClellan

John McClellan

McClellan, who has 20 years of engineering experience and works out of Tighe & Bond’s Westfield office, joined the firm in 2000. He specializes in water supply and treatment, water-distribution systems, water-treatment plant upgrades, and environmental modeling. He has performed system-wide water-quality modeling studies and water-treatment process-evaluation studies for major communities and water suppliers throughout Massachusetts, Connecticut, and New Hampshire. He also has managed design- and construction-phase services for numerous water-supply and treatment projects to improve water quality and overall system improvement. He is a member of the American Society of Civil Engineers and the American Water Works Assoc. Founded in 1911, Tighe & Bond has offices in Pocasset, Westfield, and Worcester, Mass.; Middletown and Shelton, Conn.; and Portsmouth, New Hampshire.
•••••
Amanda Murray has joined the Berkshire Museum staff as the Curator of the Little Cinema. In her new role, Murray will be choosing films for the weekly showings, as well planning special screenings, organizing film-themed talks and events, and improving the moviegoing experience for Little Cinema audiences. “Coming from both the museum world and the independent-film world, I was so excited to learn that the Berkshire Museum is home to a thriving independent cinema. What a rare combination — and a rare opportunity for a film programmer,” said Murray. “In my own life, I’ve relished opportunities to see the latest independent films at festivals and historic, small theaters around the country, and it’s a joy to now be representing and programming such a unique venue for independent film.” Berkshire Museum’s Little Cinema has been showing independent and foreign films for 66 years in downtown Pittsfield. Little Cinema is a single-screen movie theater inside the museum; typically, one first-run independent or foreign film is shown each week. As the film curator, Murray will be developing new initiatives, such as presenting films and film-related programs that complement the museum’s exhibitions and support its mission to create inspiring connections among art, history, and natural science.
•••••
Sandy Weicher

Sandy Weicher

Comcast Cable announced that Sandy Weicher has been appointed Vice President of Customer Care for the company’s Western New England Region, which includes Western Mass., Connecticut, New York, Vermont, and Western New Hampshire. In this role, Weicher will be responsible for delivering a positive experience for Comcast customers across the region and will oversee day-to-day management of the company’s regional call centers located in Enfield, Conn., and South Burlington, Vt. Weicher will work closely with her team to implement the company’s recently announced multi-year strategy to transform the customer experience. Weicher has more than 25 years of experience in the telecommunications industry and has worked at Comcast for more than a decade. She comes to the Western New England Region after serving as vice president of care for the company’s Freedom Region, which includes Philadelphia and its surrounding suburbs, New Jersey, and Northern Delaware. Prior to that, she worked as area vice president for the Greater Chicago Region’s north area, where she was responsible for the network operations, repair, installation, and technical operations teams providing video, high-speed Internet, and voice services to the area’s customers. Weicher is a member of Women in Cable Telecommunications (WICT) and received the Greater Chicago Chapter’s Breaking the Mold Award and Mentoring Award. She is also a graduate of WICT’s Betsy Magness Leadership Institute and Comcast’s Field Executive Boot Camp. Additionally, she previously served as president of the Indiana Cable Television Assoc., held a board member position with the Chicago Urban League, and was a fellow in Leadership Philadelphia, a nonprofit community-service organization.

Chamber Corners Departments

AFFILIATED CHAMBERS OF COMMERCE OF GREATER SPRINGFIELD
www.myonlinechamber.com
(413) 787-1555
 
• July 13: 2015 ACCGS Golf Tournament, 11 a.m. to 7 p.m., at the Ranch Golf Club in Southwick. Schedule: 11 a.m. to noon: registration/practice, course-side lunch; 12:30 p.m.: shotgun scramble; 6 p.m.: reception/dinner buffet. Event sponsors: Robinson Donovan, P.C., TSM Design Inc., Western New England University, Berkshire Bank, and Hampton Inn Chicopee/Springfield. Lunch reception sponsor: MassMutual Center. Birdie sponsors: Barr & Barr Inc., Florence Savings Bank West Springfield Loan Center, HealthSouth Rehabilitation, Frank Webb’s Bath Center, Bacon Wilson, P.C., Insurance Center of New England, and Vanasse Hangen Brustlin Inc. Putting contest sponsor: Chicopee Savings Bank. Cost: Foursome supporter: $600; individual supporter: $150. To register or for more information, contact Sarah Mazzaferro at (413) 755-1313 or [email protected].
 
AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700
  
• July 20: Amherst Area Chamber of Commerce 12th Annual Golf Tournament, 10:30 a.m. at Hickory Ridge Golf Course, Pomeroy Lane, Amherst. Registration and lunch: 10:30 a.m. to noon; shotgun start at noon; social hour and cash bar, 5 p.m.; dinner, awards ceremony, and auction, 6 p.m. Hole-in-one, longest-drive, and closest-to-the-pin contests. Presented by Hampshire Hospitality Group. Co-scholarship sponsor: Cooley Dickinson Hospital. Gold sponsor: Applied Mortgage Services. Silver sponsors: Encharter Insurance, J.F. Conlon & Associates, Health Services Administrators. Dinner sponsor: Fallon Health. Lunch sponsor: Davis Financial Group. Bronze sponsor: Steve Lewis Subaru. Media sponsor: Daily Hampshire Gazette. Major gift sponsor: New England Promotional Marketing. Carts sponsor: Robert Stern Financial Services. Water sponsor: Atkins Farms Country market. Ice cream sponsor: Flayvors of Cook Farm. Towel sponsor: Hampshire College. Tee box and contest sponsors: men’s longest drive, Jones Group Realtors; women’s longest drive, Edward Jones, Tom McRae. Cost: $125 per golfer; $500 per foursome.
• Aug. 12: Chamber After 5 Lady Bea Riverboat Cruise, 5-7 p.m., at Brunelle’s Marina, 1 Alvord St., South Hadley. The Lady Bea features both inside seating and outside sun decks that attendees can explore while spending a wonderful evening on the Connecticut River. Sponsored by Alden Credit Union. Cost: $25 for members, $30 for guests.
 
GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101
 
• July 22: Summer Sizzle, 4:30-7 p.m., at Elms College Quad, 291 Springfield Street, Chicopee. Rain date is July 23. Menu: strawberry salad, BBQ baked beans, steakhouse potatoes, coleslaw, biscuits with honey butter, BBQ chicken breast, pulled pork, corn on the cob, cookies, assorted soft drinks. Dunk tank, minute-to-win-it games, and more. Cost: $35, which includes food, drink ticket, and games.
• Aug. 20: Mornings with the Mayor, 8-9 a.m., at Porter & Chester Institute 134 Dulong Circle, Chicopee. Coffee and light refreshments will be served while Mayor Richard Kos provides updates about what’s happening in Chicopee and other topics that impact the Greater Chicopee area. Submit questions by Aug. 17 to [email protected]. This event is for chamber members only and is free, but registration is required.
 
GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org
(413) 527-9414
 
• July 13: Monday Morning with the Mayor, 8-9 a.m., at Strong Bus Corp., 40 O’Neil St., Easthampton. This event is free and open to the public.
• July 31: 31st Annual Golf Tournament, 9 a.m. to 4:30 p.m., at Southampton Country Club, 329 College Highway, Southampton. Features prizes, contests, and raffles. Sponsored by A-Z Storage and Properties and Easthampton Savings Bank. Sponsorship opportunities still available. Cost: $110 if registered and paid by July 4, $125 after July 4. Payment due by July 17. Pricing includes cart, gift, lunch, and dinner.
• Aug. 10: Monday Morning with the Mayor, 8-9 a.m., at A-Z Storage & Properties, 165 Northampton St., Easthampton. This is your opportunity to bring your questions to Mayor Karen Cadieux for casual conversation and direct answers. This event is free and open to the public.
Aug. 13: Networking by Night, 5-7 p.m., at Freedom Credit Union, 422B Main St., Easthampton. Join us along with our hosts, Freedom Credit Union and Wireless Zone of Easthampton, for a night of networking. Cost: $10 for members, $15 for non-members.

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holycham.com
(413) 534-3376
 
• July 15: Chamber After Hours, 5-7 p.m. Sponsored and hosted by Providence Place at Ingleside, 5 Gamelin St., Holyoke. Discover the beauty of Providence Place at Ingleside. Mix and mingle with friends and colleagues. Refreshments, door prizes, and 50/50 raffle. Cost: $10 for members, $15 for non-members and walk-ins.
 
GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900
 
• July 14: 2015 Seminar: “What Employers Need to Know About the New Sick-leave Law,” 4-5 p.m., location to be announced. Presented by attorney James Winston. This talk will center on how new regulations will affect employers, and what employers need to do so that they will not run afoul of the new law. It is important for all employers to understand their obligations, even if they have fewer than 11 employees. The presenter will also discuss various hypothetical situations under the new sick-leave law. Pre-registration is required, as space is limited. To register or for more information, e-mail [email protected].
 
GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618
 
• Sept. 9: September After 5 Connection, 5-7 p.m., at Tekoa Country Club, 459 Russell Road, Westfield. Refreshments will be served. Bring your business cards and make connections. Cost: $10 for members, $15 cash for non-members. To register, call Pam at the chamber office at (413) 568-1618.
 
WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880
 
• Aug. 17: West of the River Chamber of Commerce Annual Golf Tournament, at The Ranch in Southwick. Schedule: 11:30 a.m., registration; noon, lunch; 1 p.m., shotgun start, scramble format. Cost: $125 for golf and dinner. For more information and for tickets, contact the chamber office at (413) 426-3880 or [email protected].

Agenda Departments

Positively Holyoke Summer Concert Series
July 8, 15, 22, 29: The Holyoke Rotary Club has announced the lineup of the 2015 Positively Holyoke Summer Concert Series. The free concerts will be held on Wednesday evenings in July, from 6 to 8 p.m., at Heritage State Park in Holyoke. Performances canceled due to weather will be scheduled for the following evening (Thursday of the same week). The schedule is as follows: July 8, Out of the Blue (rock & roll); July 15, Brass Attack (classic/modern rock); July 22, the Franny O Show (covers and original songs); and July 29, Ireland Parish (Irish ballads). Heritage State Park is a family-friendly area located between the Volleyball Hall of Fame, the Holyoke Children’s Museum, and historic Holyoke Merry-Go-Round. The park has no formal seating, and concertgoers are encouraged to bring folding chairs and picnic blankets. “The Positively Holyoke Summer Concert Series began five years ago at the request of the City of Holyoke Parks & Recreation Department. The department approached the Holyoke Rotary Club with the knowledge that many local Rotary clubs provide this form of entertainment in the communities they serve. The events are fun and family-friendly,” said Maureen Ross O’Connell, co-chairperson of the concert committee. Attendees are welcome to enjoy food at the Rotary Grill, provided this year by Sláinte, which will open at 5:30 p.m. each week. Beer and wine will be available for purchase courtesy of Brennan’s Place from 5:30 to 8 p.m. New this year, attendees will be allowed to take their purchases from the beer garden onto the grounds of Heritage State Park. Coolers and beverages not purchased at the event will not be allowed. The concert series will also feature a 50/50 raffle each week. Free parking is provided in the Proulx Garage on Dwight Street after 5 p.m. (entrance on Front Street). Major sponsors of the Positively Holyoke Summer Concert Series include Holyoke Gas & Electric Department and Holyoke Parks & Recreation. Band sponsors include Ross Insurance Agency Inc., O’Connell Care at Home, and the O’Connell Companies. To learn more about the concert series, visit www.positivelyholyoke.com. For sponsorship opportunities, call Maureen Ross O’Connell at (413) 536-8380.

Indian Motocycle Day
July 26: From 9 a.m. to 3 p.m., the Springfield Museums will present their sixth annual Indian Motocycle Day, the continuation of a long-standing tradition honoring the classic motorcycles that were manufactured in the city from 1901 to 1953. Last year, more than 1,000 people attended the event, which featured more than 60 classic, Springfield-built Indians owned by local collectors, The event is sponsored by the Sampson Family and AAA Pioneer Valley; the media sponsor is Rock 102 WAQY. MassMutual is the 2015 premier sponsor of the Springfield Museums. The museums re-established the Indian Day tradition in 2010 after a five-year hiatus. From 1970 to 2005, the event was held at the now-closed Indian Motocycle Museum on Hendee Street in Springfield. Esta Manthos, together with her late husband Charlie, were the owners of the former museum. In 2007, Manthos donated her extensive collection of Indian Motocycles, artifacts, and memorabilia to the Springfield Museums, where it is now on view in the Lyman & Merrie Wood Museum of Springfield History. This year’s Indian Day will pay tribute to Bob’s Indian of Etters, Pa., for its many years of supporting the heritage of classic Indian cycles. The original dealership was founded in the 1950s by Bob and Kay Markey, and has been a treasure trove of motorcycle history for over half a century. In addition to the motorcycles on display, there will be a variety of vendors, food and beverages, music provided by Rock 102, and the awarding of trophies for the best Indians in a variety of categories. Commemorative T-shirts will be available for purchase. Anyone bringing a pre-1953 Indian will receive a free admission pass plus a commemorative Indian Day button. Exhibitors, and especially vendors, are encouraged to pre-register by calling (413) 263-6800, ext. 304. Admission to the event is $10 for adults and $5 for children ages 3-17. For those wishing to attend the event and tour museum buildings, general admission is $18 for adults, $12 for seniors and college students, and $9.50 for children ages 3-17. Admission to the event and the museums is free for members of Springfield Museums; free museum admission is available for Springfield residents after 3 p.m. For information, call (413) 263-6800, ext. 304, or visit www.springfieldmuseums.org.

Advance Directives and Healthcare Proxies
July 29: Hillcrest Commons Nursing and Rehabilitation Center will offer an informational session on advance directives and healthcare proxies at 10 a.m. at the Ralph Froio Senior Center in Pittsfield. The event will include a free continental breakfast. Part of Hillcrest’s “Berkshire Senior Subjects” monthly series, the presentation will focus on advance directives, healthcare proxies, and MOLST forms. The guest speaker is Patricia Tremblay, MS, RN. The presentation is free and open to the public; registration is requested by calling (413) 445-9747 by July 27. Hillcrest Commons Nursing & Rehabilitation Center, a nonprofit organization that has been caring for people in the Berkshire area since 1995, provides personalized short-term rehabilitation, long-term skilled-nursing care, respite care, and specialized Alzheimer’s and dementia care, all in a homelike setting. Specialty services include a ventilator program to support ventilator-dependent patients or to wean dependence, and a behavioral-health program for those with chronic psychiatric conditions. Hospice services are available for compassionate end-of-life care. For more information, visit www.hillcrestcommons.org.

Springfield Jazz & Roots Festival
Aug 8: The second annual Springfield Jazz & Roots Festival celebrates the emergence of Springfield’s Cultural District and promotes an arts-driven, community-oriented, and sustainable revitalization of the city. The free event in Court Square will offer a festive atmosphere featuring locally and internationally acclaimed musical artists, dance and theater workshops, local arts and crafts, and plenty of food. More than 5,000 people are expected to attend and enjoy the sounds of jazz, Latin jazz, gospel, blues, funk, and more. The festival is produced by Blues to Green, which uses music and art to celebrate community and culture, build shared purpose, and catalyze social and environmental change. For more information and a lineup of performers, visit springfieldjazzfest.com.

Driving for the Cure Golf Tournament
Aug. 17: The seventh annual Tom Cosenzi Driving for the Cure Charity Golf Tournament will tee off at Crestview Country Club in Agawam. The presenting sponsor for this year’s tournament is Autotrader. The tournament will be a four-player scramble. Tournament-day check-in begins at 10:30 a.m., and tee time is at 12:30 p.m. The event includes lunch, golf, dinner, raffle prizes, contests, and more. The tournament was started by Carla and Tommy Cosenzi, owners of TommyCar Auto Group, in memory of their father, Tom Cosenzi, who passed away from a glioblastoma brain tumor in 2009, in the hopes of carrying on his legacy and finding a cure for this disease. To date, this tournament has raised a total of $480,000 in its six-year partnership with the Jimmy Fund, one of the largest organized golf programs in the U.S. All proceeds support Dr. Patrick Wen and his team of researchers in the Neuro-Oncology Department at Dana Farber Cancer Institute. “My father’s vision was that no other family would have to endure the pain of cancer,” said Carla Cosenzi. “It was his wish that we continue to raise money for cancer research at Dana Farber through its Jimmy Fund.” To register an individual or team, or to become a tournament sponsor, visit www.tomcosenzidrivingforthecure.com. For more information, contact Kayla Currie at (413) 570-1319 or [email protected].

Valley Fest
Aug. 29: White Lion Brewing Co. will host its inaugural beer festival, called Valley Fest, at Court Square in downtown Springfield. MGM Springfield will be the presenting sponsor. The festival is poised to be White Lion’s signature annual event, introducing the young brand to craft-beer enthusiasts throughout New England and beyond. White Lion Brewing Co., the city of Springfield’s only brewery, launched in October 2014. Founder Ray Berry and brewmaster Mike Yates have released three selections under the White Lion brand and have been busy promoting their efforts in venues all over Massachusetts and other New England states. “Valley Fest will have the best of the best local, regional, and national beer and hard cider brands,” Berry said. “Even in our inaugural year, Valley Fest will be the largest one-day beer festival in Western Massachusetts. We expect to draw up to 2,000 enthusiasts from throughout New England. We are very excited to showcase the fourth-largest city in New England and all of its amenities.” Berry anticipates that more than 50 breweries and many local food vendors will converge on Court Square for two sessions. Enthusiasts will have an opportunity to sample more than 100 varieties of beer and hard cider alongside pairing selections by local chefs. A number of sponsors have already committed to the event, including MassMutual Financial Group, the Young Professional Society of Greater Springfield, the Dennis Group, Springfield Sheraton Monarch Place, Paragus Strategic IT, Williams Distributing, and the Springfield Business Improvement District (BID). “We are honored to sponsor Valley Fest and look forward to it being an annual event that shares in the facilitation of growth within the downtown community,” said Chris Russell, executive director of the Springfield BID. Visit www.valleybrewfest.com for event details, ongoing updates, and sponsorship opportunities.

Western Mass. Business Expo
Nov. 4: Comcast Business will present the fifth annual Western Mass. Business Expo at the MassMutual Center in downtown Springfield, produced by BusinessWest and the Healthcare News in partnership with Go Graphix and Rider Productions. The business-to-business show will feature more than 100 booths, seminars and Show Floor Theater presentations, breakfast and lunch programs, and a day-capping Expo Social. Details about specific events, programs, and featured speakers will be printed in future issues of BusinessWest. Current sponsors include Comcast Business, presenting sponsor; the Isenberg School of Business at UMass Amherst, education sponsor; Johnson & Hill and Health New England, director level sponsors; and 94.7 WMAS, media sponsor. Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $750. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Features
BBBS Thrives Through the Power of Partnerships

Big Brothers Big Sisters of Hampden County, like the agency’s 370-odd other affiliates, specializes in creating matches that ultimately provide learning experiences for mentors and mentees alike. To do that, the organization relies on partnerships with a host of constituencies, but especially the business community.

Sergio Dias, seen here with Angel

Sergio Dias, seen here with Angel, says the ‘littles’ he’s mentored through BBBS have inspired him and motivated him to think differently about the problems he’s confronted.

Sergio Dias was asked about what he does with and for the young people he mentors through his participation with Big Brothers Big Sisters of Hampden County (BBBSHC).

He said much depends on the individual in question — he’s served as a ‘big’ to many of them over the years — and the issues they’re dealing with at the time. But many times, he noted, he’s advising the young men on college, everything from why it’s important to the nuances of an application form.

“Some of them just need support based on the issues they’re facing at home, while for others, it’s more about getting them ready for college, including all the paperwork that’s related to getting accepted to a school,” said Dias, an analyst in the Marketing Department at MassMutual. “For others, it’s helping them figure out what they want to do, what their skills are; I’m helping them find themselves.”

He started to elaborate, but quickly changed the tenor of the conversation, focusing on what his interaction with these ‘littles,’ as they’re called, has meant to him. And he stressed that this is an equally important part of the equation.

“Initially, I thought I was giving back — sharing my knowledge and experiences,” said Dias, who is currently mentoring Angel, who will start his freshman year at Springfield College in a few weeks. “But I was really surprised by how much I was learning from them, even though I have three kids of my own. Many times, I’ve been inspired by what these kids have going on in their lives and their outlook and perspective on things. I think I have issues and problems, and I see the issues they’re dealing with and how they’re confronting them, and it really motivates me to think differently.”

Heather Bushey, assistant director of Continuing Education at Bay Path University, can certainly relate.

She’s been a ‘big’ to Springfield resident Destiny for eight years now, and has watched her grow from a young girl in the second grade to a young woman soon to enter her junior year of high school.

Destiny has grown in a number of ways, obviously, but so, too, has Bushey.

“I’ve learned a lot about myself, that’s for sure — about my limits and abilities and what drives me as far as motivating factors and seeing her grow and benefit from the program,” Bushey told BusinessWest. “It’s a very rewarding experience, and it has certainly helped me grow as a person.”

Heather Bushey

Heather Bushey, right, has been a mentor for Destiny for eight years now.

In many ways, these stories are typical of those who become involved with Big Brothers Big Sisters of America, or BBBS, the working acronym for the nearly 100-year-old organization. And more of them are being written each year for the Hampden County affiliate, which could also be described with that adjective typical.

Indeed, it is like other BBBS chapters in that it:

• Serves an area that includes urban centers populated by large numbers of young people who are living in single-parent households or with grandparents or other relatives, and are very much in need of a positive role model and mentor;

• Struggles mightily to meet the demand for individuals — professionals and retirees alike — who are willing and able to serve in those roles. David Beturne, executive director of BBBSHC, said the chapter now serves roughly 225 young people at any given time, but could, if it had the needed resources and demand, serve twice that number; and

• Is very much dependent on partnerships with the community, especially the business community, to carry out its vital work. Indeed, BBBSHC has forged relationships with corporations and institutions ranging from MassMutual to Bay Path; from St. Germain Investment Management to Veritas Preparatory Charter School in Springfield, to effectively serve area young people.

The obvious goal moving forward, said Beturne, is to close that large gap between the number of young people who need mentoring and those who currently can be served. And to do that, the organization must generate more resources — each match between a ‘big’ and ‘little’ costs about $1,000 — and therefore create more of those critical partnerships.

For this issue, BusinessWest takes an in-depth look at the Hampden County chapter of BBBS to gain an appreciation not only for this organization’s broad mission, but how the business community plays a huge role in carrying it out.

Striking a Match

On the day that BusinessWest caught up with Bushey and Destiny for a few photos, they were on their way to dinner, although the specific destination was still to be determined.

They dine out together regularly, said Bushey, adding that they also frequent area malls — “Destiny loves to shop” — venture out for frozen yogurt, and take in various cultural events. They’ve been to downtown Boston, the beach, and a host of other destinations.

That list includes the Bay Path campus in Longmeadow. Bushey said she’s taken Destiny there several times with the goal of familiarizing her with that lifestyle and cementing a college education as a goal worth committing to.

“Right now, school is a tough experience for her,” said Bushey. “I try to get her to focus on setting goals for herself; we talk a lot about future goals and plans, with the hope that college will be part of that. I want to expose her to it now so she can start thinking about it.”

Relationships like the one between Bushey and Destiny are somewhat rare, at least in terms of this one’s duration, but, as stated earlier, typical in the way in which both the mentor and mentee learn from one another and grow personally.

Writing such scripts is the singular purpose behind BBBS, said Beturne, adding that it’s a reality, and a sad one at that, that there will always be a need for this organization, and that there are more young people who need help than there are individuals receiving it.

Addressing this reality is the core mission of the 370-odd BBBS affiliates, said Beturne, noting that the Hampden County chapter was launched nearly 50 years ago (1967) and has evolved greatly over the ensuing decades.

BBBSHC is one of several affiliates in Western Mass., but easily the most urban of those organizations, he explained, adding that Hampden County includes the area’s three largest cities — Springfield, Chicopee, and Holyoke — and some of the state’s poorest communities.

But the need for the agency’s services extends to each city and town in the county, Beturne went on, adding that this need is met through several initiatives, but primarily both community-based matching programs and site-based initiatives, which, as the name suggests, involves mentors visiting mentees at a specific site, such as a school, YMCA, or college campus.
In Hampden County, the specific programs are:

• The community-based model, used nationwide, whereby matches (such as Bushey and Destiny) spend at least eight hours a month together for at least a year and participate in all types of activities in the community;
• ‘Lunch Buddies’: During the school year, matches meet for lunch weekly at the child’s school for about 30 minutes;
• ‘Mentor Springfield’: During the school year, matches meet weekly for one hour at three Springfield middle schools. Activities ranges from writing in journals to working on homework; and
• The ‘Pathways Program’: Also during the school year, eligible students from Springfield’s Putnam and Sci Tech high schools meet with mentors from MassMutual (such as Dias) once a week for 50 minutes (more on this initiative later).

David Beturne, left, seen here with BBBSHC Director of Development Jesse Vanek

David Beturne, left, seen here with BBBSHC Director of Development Jesse Vanek, says the need for ‘bigs’ far exceeds the supply.

“We’re taking students from Sci Tech and Putnam and going to MassMutual’s main campus,” said Bertune, referring to that last program, obviously unique to this affiliate. “They’re seeing their big brother or big sister there. It’s a career-pathways program with a curriculum to it; we’re looking to immerse these students into the culture of MassMutual, where they learn what the company is and what it does, and how they might be able to make a career out of insurance.”

Results obviously vary with each individual, but a recent study conducted by the national research firm Public/Private Ventures in Philadelphia revealed that participants in BBBS programs are 46% less likely to begin use of illegal drugs, 27% less likely to begin using alcohol, 52% less likely to skip school, 37% less likely to skip a class, 37% less likely to hit someone, and, overall, more confident of their performance in school and better able to get along with their families.

Unfortunately, demand for mentors far exceeds supply, said Beturne, adding that, while BBBSHC serves about 400 young people a year, there are maybe 225 to 250 matches at a given time; some matches close out because the child reaches a certain age or moves out of the area.

“Demand is huge — I would like to serve at least 500 children in Hampden County, doubling our capacity,” he said. “If we could do that, I would be happy with that — I wouldn’t be satisfied totally, but I’d be happy.”

Escalating demand — there is currently a waiting list for mentors with upwards of 80 names on it (and that’s typical) — and a desire to meet it were the primary motivations behind creation of the site-based initiatives, said Beturne, adding that they allow more young people to receive mentoring services and more busy professionals to get involved in some capacity.

“As we were out doing recruitment, trying to get people to volunteer for the [community-based] program, the one thing we always heard was, ‘I’d love to, but I’m busy — I work, I have a family, I’m doing this or that,’” he explained. “So we started doing the school-based program, where a volunteer can see a child in school during the day. People are able to go out on their lunch break and spend 40 to 45 minutes with a child, maybe more.”

The Power of Relationships

Returning to his comments about how his participation with BBBS has helped him grow as an individual, Dias said he’s worked with six young people over the years, and each one has taught him something about life and how to deal with all that it can throw at you.

Dan Morrill

Dan Morrill says Wolf & Co. has supported BBBS in many ways, including the large team that took part in the annual bowl-a-thon.

He singled out ‘John,’ a 17-year-old he mentored a few years ago, who displayed an attitude, maturity, and sense of determination that belied his years.
“It felt like I was having a conversation with a 40-year-old,” Dias recalled, noting that the Springfield resident told him at their first meeting that he was determined to overcome a host of problems at home and not only graduate from Sci Tech High School and go to college, but graduate as a junior — and be valedictorian.

“At first I was like, ‘OK, yeah, sounds great … I’ll support you in any way I can,’” Dias said. “By the second month, I remember thinking, ‘he’s going to do it.’ He faced all kinds of challenges — the school didn’t want to let him do it at first, there were a lot of issues at home — but he did it. He got all kinds of scholarships I helped him with, and now he’s thriving at UMass. He was such an inspiration to me.”

Certainly not all stories involving BBBS participants involve such happy or unlikely endings — or beginnings, depending on one’s outlook. But everyone who takes part in this program benefits in some way, said Beturne, adding that the simple goal, again, is to enable more people — big and little — to take part.

And this brings him back to partnerships, all of which in some way enable BBBSHC to meet its mission and broaden its impact.

One such partnership has been forged with Bay Path, and it’s taken on many forms in recent years — from escalating participation in the annual BBBS bowl-a-thon, its largest annual fund-raiser, to the agency being named the school’s designated charity for the 2014 holiday party — but especially with Bay Path students going into Veritas Charter School as ‘bigs,’ creating 20 more of those all-important matches.

“Veritas is very much a college-preparatory school — their mission is to get students to move on, to graduate from high school and attend college,” said Beturne. “Being able to have Bay Path students go into the school and share their experiences — many of the school’s students are first-generation college attendees — is a win for Big Brothers Big Sisters, Veritas, and Bay Path. Their students are able to gain exposure and give back, and students at Veritas are able to see this real world, too.”

Rachel Romano, founder and executive director of Veritas, agreed, noting that students at the school participate with BBBS through the Bay Path initiative and others.

She said only 17 of the school’s roughly 240 students take part (again, demand is greater than supply), but those who do participate benefit from the relationship and the reinforced message concerning the importance of a college education and how it can become a reality.

“Our mission is to prepare our students for college,” she explained. “And what we love is the idea that these ‘bigs’ would stay with these guys and be a support person in their lives who would help them stay on the path to college once they leave Veritas.”

Carol Leary, long-time president of Bay Path, said the school is active with a number of area nonprofits, like BBBS, that reflect the its core values, enable its students to become active in the community, and support young people and education.

Several employers, including Bushey, have served as ‘bigs,’ while students have been doing site-based work at schools such as Veritas for three years, said Leary, adding that BBBSHC was this year’s designated nonprofit at Bay Path, and thus the focus of a well-orchestrated campaign of support.

“We go out to the community and ask if there is a nonprofit that they would like us to highlight and spotlight for Bay Path’s generosity at the holiday party,” she explained. “This year, Big Brothers Big Sisters had the most support of any nonprofit, so we chose them. They gave us a list of things of they need — everything from games for the children to books to gift cards so that the big brothers and big sisters can take a child to Friendly’s — and we send that list to the people at Bay Path, who make donations.”

Case in Point

Another key relationship has been forged with MassMutual, which had a desire to add a case-management component to an existing but evolving mentorship program, and found a willing partner in BBBSHC.

“We wanted to look at mentoring somewhat differently, and look at how we could use mentoring as a method to help focus students on college- and career-readiness issues,” said Pam Mathison, a community-responsibility consultant for the company who specifically focuses on education programs within the city of Springfield, as she talked about the corporation’s larger Career Pathways initiative.

“Initially, we started working with Mass Mentoring Partnership, and they helped build the model along with Springfield School Volunteers and the Springfield School Department,” she went on. “As we got into the experience, we determined that we needed a mentoring partner whose job is the management of a mentoring program, and for that, we approached Big Brothers Big Sisters.”

The motivation for the partnership was to improve the overall experience for both the students and the mentors, she went on, adding that this has certainly happened since the relationship began more than three years ago.

Roughly 40 employees across virtually all departments and all levels within the corporation have made a three-year commitment to serve as ‘bigs,’ said Mathison, adding that students, like Angel, are recruited during their freshman year and essentially begin work with their mentor during their sophomore year.

As with Bay Path’s initiative, there are multiple winners in this scenario, including the company, which is always mindful of creating a pipeline of future employees, the students themselves, and BBBSHC, said Beturne.

He noted that the organization benefits from partnerships with companies large and small, whose employees make donations ranging from stints as ‘bigs’ to service on the board of directors, to raising money through the annual bowl-a-thon.

St. Germain is one of those companies, and its president, Michael Matty, said the support stems from need, but also from the results generated by the agency.

“I have a high level of involvement with a lot of organizations, but rarely do I see people more passionate than those at BBBS,” Matty said. “I love passion; their passion is one of the reasons we are involved. But as a businessperson, I also recognize that passion is perhaps pointless if there are no results.

Mike Matty

Mike Matty says BBBS might fly under the radar, but its impact on the lives of underprivileged youth will reap long-term benefits across the region.

“BBBS is an organization that produces results,” he went on. “They perhaps don’t get the recognition that I feel they deserve because their results are impacting youth, and underprivileged youth at that. Their mission is to help the kids who will be an integral part of our local community, where we all work and run businesses. We can’t lament the local situation without working at doing something to change it, which is what they do every day.”

Another prominent local partner is Wolf & Co., the Boston-based accounting firm with a large Springfield presence.

Dan Morrill, CPA, a principal responsible for the company’s Professional Practice Group — and a one-time ‘big’ — said the company’s support comes in many forms, from his service on the board of directors to a large, company-wide turnout for the bowl-a-thon.

“The first year we had a bowling team, I think we had three people — this year, we had about 70,” he explained. “That speaks to how the company values the important work Big Brothers Big Sisters does within the community. Giving back is a big part of the culture at Wolf, and this organization has always been one of those we choose to support because it is really making a difference within the community.”

Work in Progress

Bushey told BusinessWest that young people “age out” of BBBS when they reach 19. By that, she meant that the formal relationship between the ‘big’ and ‘little’ ends.

Often, however, a new one begins, she said, adding that the young people sometimes remain active with the organization in several ways as alums, while staying in touch with their mentor.

“I definitely anticipate remaining involved with Destiny,” she said, adding that she doesn’t know what the future holds for her, but intends to keep providing whatever support she can.

In a nutshell, that’s what this organization is all about — people stepping up, getting involved, and positively influencing young lives.

It takes individuals with time, energy, and commitment to make such a difference, but overall, it takes a community to enable this agency to meet its all-important mission.

George O’Brien can be reached at [email protected]

Banking and Financial Services Sections
David Hobert Brings Local Focus to People’s United Bank
David Hobert

David Hobert says the bank can’t be all things to all people, but adds value in insurance, wealth management, and other products.

David Hobert has deep roots in Western Mass. and a broad palette of banking experience. His new role allows him to put both to good use.

“I started as a teller for Westbank on Main Street in Holyoke in 1983,” he said, recounting the start of a career that took him to some of the region’s largest institutions over the past 30 years — currently as regional president of People’s United Bank, a position he accepted in February.

“I wanted to come back to my roots a little bit,” the long-time Longmeadow resident told BusinessWest, noting that his previous role was as executive director for Santander Bank’s global-banking business. “I missed the connection to the community, and the travel was quite extensive, and I felt I was ready to get off the airplane and get back in the car for the short drive to Springfield.”

In fact, from 2009 through last year, Hobert focused on Fortune 100 telecommunications, media, and technology companies for Santander. “I spent more than five years building that business, but one of the things I really missed was my roots and working in the community. But I stayed in touch with some of the local leaders in banking, seeking an opportunity to eventually manage a regional bank. Then this opportunity came up in January, and here I am.”

In that role, Hobert replaces the recently retired Tim Crimmins, who launched the Bank of Western Massachusetts in 1987 — just before the onset of a crippling recession — and grew it into a regional commercial-lending power, one that was acquired by Chittenden Bank in 1995 and then again by People’s United Bank in 2008. Today, it’s part of a $36 billion institution with more than 400 branches in Massachusetts, Connecticut, New York, Vermont, New Hampshire, and Maine.

That’s regional clout the old Bank of Western Massachusetts couldn’t match, but Hobert’s challenge is marrying that lending power with a strong community focus.

“I’m managing the commercial-banking business, working closely with our retail business to grow our market share, and working with the community through our foundation and sponsorships,” he said by way of explaining his day-to-day job. “The main thing, really, is just making sure that our clients, many of whom we’ve had for a long time, continue to get the best service and are offered the best product variety possible.”

For this issue’s focus on banking and financial services, BusinessWest sat down with Hobert in his downtown Springfield office to talk about how he plans to do that, and why he’s bullish on the future of the region he has long called home.

The Road Home

After five years in a number of roles at Westbank in the 1980s, Hobert moved to Citytrust Bank in Bridgeport, Conn., managing its workout business for Hartford, New Haven, Norwalk, and Stamford for three years. Then, in 1991, the graduate of Western New England College had the opportunity to move back to this region when he was hired by BayBank in a similar role.

He eventually started handling new loan business for BayBank and Bank of Boston; when those institutions merged, he was appointed team leader in Springfield and, when Sovereign Bank later bought the vested assets of Bank of Boston and Fleet Bank, Hobert became head of corporate banking for the Western Mass. region, before moving on to Santander in 2009 and, eventually, to his new role at People’s United.

He assumes regional leadership with a bank that reported a 12% earnings increase in its first quarter of 2015 compared to a year ago. “We’ve reported five consecutive years of operating-earnings growth — and in a very difficult time, when we’re coming out of a recession,” he said. “So that, in and of itself, is evidence that the business model continues to work, and work well.”

The bank’s client base is business banking and middle-market companies, most of which borrow anywhere from $100,000 to $10 million, although a few clients are larger. But Hobert stressed that the bank has always kept the lending window open to small businesses, a philosophy shared by Crimmins when he launched his enterprise in 1987 with partner Frank Fitzgerald, and by Chittenden Bank, which later purchased it.

“If you look back through the history of Chittenden, when the bank started in Bridgeport, they served middle-class people, while other banks were serving middle-market commercial customers,” Hobert explained. “So, from day one, right through the Chittenden acquisition and to date, our main business has been small business, middle-market business, and the consumer.”

To that end, customer service has always been paramount, he said. “Obviously, it’s a competitive market from a pricing standpoint; that’s no secret — and I believe the market is overbanked. So the way you maintain and grow your client base is by having consistent, excellent service and offering added-value products.”

Those include treasury management and the People’s United Insurance Co., which offers property, casualty, and workers’ compensation products.

“And then we have a strong wealth-management division with a long, proven track record, that focuses on both individual and institutional investment management. That’s an area where we’ve had some recent success and growth. Our wealth management, I think, is as good an offering as any bank in our footprint.

“Again,” Hobert said, “it all comes back to the people and the product. We don’t want to be all things to all people, but where we can add value, that’s where we want to focus our time, playing an advisory role for our clients.”

Street Level

It would be easy for a large bank to lose its focus on individual communities, but Hobert said People’s United’s CEO, Jack Barnes, emphasizes a street-level focus from the top down.

“The values we want to bring are, we want to offer empathy and expertise to our customers, we want to be a good corporate citizen in the community, and we want to understand the knowhow and growth potential of our employees,” Hobert said. “If we do those three things right, we can continue what was started 170-plus years ago in Bridgeport. Those are principles the bank has operated by for some time, and I believe they’re simple to follow, and, if you do them well, clients will stay with you.”

That community focus extends to the bank’s commitment to philanthropy, he went on. “Community development, youth development, and affordable housing are the three areas we focus on through our community foundation; then, separate from that are all the sponsorships we support. We provided more than $700,000 in support last year through a combination of the community foundation and sponsorships in Western Massachusetts, and we’ll continue to do that.”

In fact, the bank strives to support nonprofits in its business dealings as well. “I’d say that, in Massachusetts, we’re definitely one of the leaders in terms of nonprofit lending, which includes all the colleges and healthcare,” Hobert said. “They’re a large part of the community — important assets in the community — and they have the same needs as a for-profit business when it comes to capital.”

The fact that business borrowing is on the upswing among both for-profit and nonprofit companies is encouraging to Hobert, who credits factors like the flat organizational structure favored by Barnes and the bank’s geographically focused regional lending teams with growing and retaining business. And while People’s United has expanded through acquisition in the past, Hobert sees plenty of opportunities to grow within the bank’s current footprint — however overbanked it may be.

“Right now, we’re focused on organic growth,” he said, “but if the right acquisition surfaces in our targeted markets, we would consider that.”

For now, he’s happy to be the regional face of People’s United, especially at a time when the region is showing signs of economic life.

“Locally, I’m positive about what’s going on in our region,” Hobert said, noting developments such as Changchun Railway Vehicles’ investment in the city and vacancy rates in the downtown towers as low as they’ve been in years. “I think the biggest impediments companies face right now if the workforce. The demand is there for our local customers, but we need to work through our workforce-development programs to develop the skill sets in the region to fill these positions. But overall, I am upbeat on where things are going.”

As Tim Crimmins used to say, the lending window is open.

Joseph Bednar can be reached at [email protected]

Daily News

HOLYOKE — The United Way of Pioneer Valley, in partnership with Peter Pan Bus Co., is collecting school supplies to fill more than 1,300 backpacks for children who are homeless in Springfield, Holyoke, Westfield, Chicopee, West Springfield, and South Hadley.

From July 24 to Aug. 8, local companies and stores will hold collection drives for donations of school supplies (locations and dates to be determined). Backpacks will be delivered right to the schools. The Stuff the Bus kickoff event will be held on Friday, July 24 at 10 a.m. at the Holyoke Mall.

The 2015 Stuff the Bus sponsors include Amica Insurance, the city of Springfield, Comcast, Excel Dryer, Health New England, Lenox Industrial Tools, Staples Foundation, and Westfield Bank. The 2015 community partners are Holyoke Mall, MassMutual Financial Group, Merriam-Webster, Six Flags Great Adventures, and Westover Job Corps.

Daily News

WEST SPRINGFIELD — The West of the River Chamber of Commerce recently announced its new board of directors for the upcoming year.

Chairman for 2015-16 is Chuck Kelly, who has served on the board of directors for several years. He also serves on several West of the River committees, including the economic development committee, and co-chairs the membership/marketing committee. He is the general manager of Flowers By Webster, which has locations in West Springfield and Westfield.

First vice chairman is Brian Houle, a recruitment and staffing operations professional at Spherion in West Springfield. He joined the West of the River board of directors last year and participated on the education and finance committees.

Second vice chairman is Frank Palange, who has served on the board for several years and has been an active member of the economic development committee. He is the owner of V&F Auto in Agawam and also serves as the chairman of the Planning Board in West Springfield.

Treasurer is Lori Stickles, a two-year board member who chairs the finance committee. She is the manager of United Bank’s Agawam branch on Silver Street.

Clerk is Patty Parker-Flores, who has served on the board and several committees over the last few years and this past year chaired the education committee. She is the Cooperative Education coordinator at Lower Pioneer Valley Technical School in West Springfield.

Other West of the River board members for the 2015-16 term include John Weiss (immediate past chairman), Ormsby Insurance Agency; Bonnie Massoia, Canary-Blomstrom Insurance Agency; David Chase, Freedom Credit Union; Donna Safford-Fleury, Crestview County Club; Jennifer Lichlyter, Six Flags New England; Jaime Smith, Westfield Bank, West Springfield branch; Noreen Tassinari, Eastern States Exposition; Michele Brennan, Bridgeport Bindery; Matthew Roberts, Insurance Center of New England; Melissa Richter, PeoplesBank; Tanya Moriarty, Johnson, Sclafini & Moriarty; Dee Emery-Ferrero, DEF Enterprises; John O’Farrell, Boys & Girls Club of West Springfield; Bridget Fiala, Marinosci Law Group; and Bill Lucardi, Marketing Doctor.

Daily News

SPRINGFIELD — The Rotary Club of Springfield recently elected a new President, John “Jack” Toner, and board of directors for the 2015-16 year.

Toner, sales representative at Sumner and Toner Insurance Agency in Longmeadow, is the 101st president of the Rotary Club of Springfield. Toner joined the club in August 2011. He has chaired the club’s Road Race fund-raiser for the last three years and had previously served on the club’s board of directors until his election to president.

One of Toner’s goals for his tenure as president is to continue the work of past president Rick Lee and tap the potential of the club’s membership, both young and old. Toner believes that “fellowship paves the way for meaningful action in our community through membership engagement.”

The Rotary Club of Springfield meets every Friday at 12:15 p.m. in the MassMutual Room at the Basketball Hall of Fame. For more information on the club or becoming a member, visit www.springfieldmarotary.org or call Mike Healy, membership chairperson, at (860) 796-1435.

Daily News

BOSTON — The Baker-Polito administration will reduce the assessment employers pay to the state on workers’ compensation insurance policies by 0.05%, offering companies some tax relief.

For fiscal year 2016, employers will pay an assessment on their total insurance premium of 5.75%, which is remitted to the state. The previous rate was 5.8%. The new rate went into effect July 1.

The Department of Industrial Accidents (DIA) administers the workers’ compensation insurance system and annually establishes assessment rates.

“After reviewing the current assessment rate and the economic outlook for next year, we recommended lowering the rate. This will further support businesses, and anything we can do to support businesses and spur job growth is a very good thing,” said Labor and Workforce Development Secretary Ronald Walker II.

The Massachusetts workers’ compensation system is in place to make sure workers are protected by insurance if they are injured on the job or develop a work-related illness. Under this system, all employers in Massachusetts are required by state law to carry workers’ compensation insurance covering their employees, including themselves if they are an employee of their company.

The insurance pays for any reasonable and necessary medical treatment for job-related injury or illness, pays compensation for lost wages after the first five calendar days of full or partial disability, and in some cases provides retraining for employees who qualify.

DIA is funded through assessments on workers’ compensation policies and self-insurance programs for employers operating in Massachusetts. In addition, DIA collects statutory fines and fees. DIA also acts as a court system responsible for resolving disputed workers’ compensation claims, overseeing and adjudicating about 12,000 disputed cases each year.

Daily News

HOLYOKE — The Holyoke Rotary Club has announced the lineup of the 2015 Positively Holyoke Summer Concert Series. The free concerts will be held on Wednesday evenings, July 8 to July 29, from 6 to 8 p.m. at Heritage State Park in Holyoke. Performances canceled due to weather will be scheduled for the following evening (Thursday of the same week).

The schedule is as follows: July 8, Out of the Blue (rock & roll); July 15, Brass Attack (classic/modern rock); July 22, the Franny O Show (covers and original songs); and July 29, Ireland Parish (Irish ballads).

Heritage State Park is a family-friendly area located between the Volleyball Hall of Fame, the Holyoke Children’s Museum, and historic Holyoke Merry-Go-Round. The park has no formal seating, and concertgoers are encouraged to bring folding chairs and picnic blankets.

“The Positively Holyoke Summer Concert Series began five years ago at the request of the City of Holyoke Parks & Recreation Department. The department approached the Holyoke Rotary Club with the knowledge that many local Rotary clubs provide this form of entertainment in the communities they serve. The events are fun and family-friendly,” said Maureen Ross O’Connell, co-chairperson of the concert committee.

Attendees are welcome to enjoy food at the Rotary Grill, provided this year by Sláinte, which will open at 5:30 p.m. each week. Beer and wine will be available for purchase courtesy of Brennan’s Place from 5:30 to 8 p.m. New this year, attendees will be allowed to take their purchases from the beer garden onto the grounds of Heritage State Park. Coolers and beverages not purchased at the event will not be allowed.

The concert series will also feature a 50/50 raffle each week. Free parking is provided in the Proulx Garage on Dwight Street after 5 p.m. (entrance on Front Street).

Major sponsors of the Positively Holyoke Summer Concert Series include Holyoke Gas & Electric Department and Holyoke Parks & Recreation. Band sponsors include Ross Insurance Agency Inc., O’Connell Care at Home, and the O’Connell Companies. To learn more about the concert series, visit www.positivelyholyoke.com. For sponsorship opportunities, call Maureen Ross O’Connell at (413) 536-8380.

DBA Certificates Departments

The following Business Certificates and Trade Names were issued or renewed during the month of June 2015.

AGAWAM

Beauty & Barber Boutique
762 Springfield St.
John Minto Jr.

Hathorne Company
429 North Westfield St.
Lynne Romansky

GREENFIELD

Bannister Painting Company
55 Freeman Dr.
Jared Bannister

Franklin Media
19 James St.
Susan F. Wilson

Tractor Supply Company
75 Newton St.
Lori Terlecki

HOLYOKE

Adams Street Market
4 Adams St.
Rose Parra

Beauty 360
50 Holyoke St.
Celebtina Abankwa

Cano Used Tire
640 South Bridge St.
Carmen Garcia

Sears Auto Center
86 Lower Westfield Road
Everton Blake

Today’s Nails
50 Holyoke St.
Charles Tran

SPRINGFIELD

3 Express Multi Service
899 Carew St.
Philip Alexander

Ace Taxi
295 Allen St.
Yasir Osman

Aelou Visuals
167 Atherton St.
Duane Thomas

Aquatic Diving Adventures
11 Front St.
James Morell

Ares Landscaping
33 Mill Pond Dr.
Enrique Nunez

Auto Imports
62 Winter St.
Raymond Tirado

BBNS Property Clean
95 Cliftwood St.
Berge Bernadeau

CG Interior
190 College St.
Chris Graham

Carole Singh
93 White St.
Carole Singh

Cathy’s Food Consulting
807 Worthington St.
Caterina Cardenuto

Chapin Center
200 Kendall St.
Northeast Health

Something to Talk About
1500 Main St.
Stephanie R. Smith

Swanson Meetings
3 Peer St.
Diane Swanson

The Dusty Walnut
360 Walnut St.
Daniel Hanke

Traditional Saigon Restaurant
281 Belmont Ave.
Le Nguyen

U-See-It
71 Harvard St.
Jermaine Jones

VCA Boston Road Animal Hospital
1235 Boston Road
VCA Animal Hospitals

Western MA Marketing
79 Patricia Circle
Brittany Marie

Yaad Food Jamaican Restaurant
87 Main St.
Orlando Roberts

Young Live Humble
100 Moreland St.
Jalil Gonzalez

WESTFIELD

AJ Quality Goods
86 Notre Dame St.
Alexander Mamchur

Dorsey Construction Contracting
25 State St.
Andrew Dorsey

Natasha Butler Photography
44 Mechanic St.
Natasha M. Butler

Reliable Jack
1 Klondike Ave.
Stephen Franklin

Vieau’s Express
36 Governor Dr.
William Vieau

WEST SPRINGFIELD

Attain Therapy & Fitness
124 Myron St.
Performance

Avada Hearing Care Center
459 Riverdale St.
Michael Demelio

Balise Collision Repair
1800 Riverdale St.
Balise Motor Corporation

Calabrese Market
54 Park St.
Anthony Calabrese

Father & Son Construction
772 Union St.
Erick Santiago

Mass Trans Insurance Agency
425 Union St.
Roman Shetan

Odessa Auto Repair
141 Allston Dr.
Anton Ivanov

R-E Pools
31 Field St.
Eric Dziewit

Agenda Departments

ACCGS Golf Tournament
July 13: The Ranch Golf Club in Southwick will be the setting for the Affiliated Chambers of Commerce of Greater Springfield’s (ACCGS) 2015 Golf Tournament. The tournament is sponsored by Bacon Wilson, P.C., Barr & Barr Inc., Florence Savings Bank, Frank Webb’s Bath Center, HealthSouth, Insurance Center of New England, and Vanasse Hangen Brustlin Inc. The tournament will kick off with registration and practice on one of its six target greens, two pitching greens, and pitching nets at 11 a.m. A course-side lunch, sponsored by the MassMutual Center, will be served from 11 a.m. until noon, with a shotgun start at 12:30 p.m. Golfers will enjoy a scramble format, hole-in-one contests sponsored by Rocky’s Ace Hardware and Teddy Bear Pools & Spas, longest-drive and closest-to-the-line competitions, a putting contest sponsored by Chicopee Savings Bank, and an opportunity to win from a wide selection of raffle prizes, including Red Sox tickets and gift cards. The day will conclude with a reception, buffet dinner, and awards ceremony. An added attraction this year will be the opportunity to win the use of a fully-stocked golf cart for the tournament, completed with snacks, cigars, additional raffle tickets, alcoholic and non-alcoholic beverages, and more. The tournament entry fee is $600 per foursome (individual golfers are welcome at $150) and includes greens fees, cart, lunch, reception, and souvenir photo sponsored by Arrow Security Co. Inc. and Eastfield Mall. Non-golfers may attend the reception only for $30 per person. To register, visit www.myonlinechamber.com or e-mail ACCGS Member Services Director Sarah Mazzaferro at [email protected].

Indian Motocycle Day
July 26: From 9 a.m. to 3 p.m., the Springfield Museums will present their sixth annual Indian Motocycle Day, the continuation of a long-standing tradition honoring the classic motorcycles that were manufactured in the city from 1901 to 1953. Last year, more than 1,000 people attended the event, which featured more than 60 classic, Springfield-built Indians owned by local collectors, The event is sponsored by the Sampson Family and AAA Pioneer Valley; the media sponsor is Rock 102 WAQY. MassMutual is the 2015 premier sponsor of the Springfield Museums. The museums re-established the Indian Day tradition in 2010 after a five-year hiatus. From 1970 to 2005, the event was held at the now-closed Indian Motocycle Museum on Hendee Street in Springfield. Esta Manthos, together with her late husband Charlie, were the owners of the former museum. In 2007, Manthos donated her extensive collection of Indian Motocycles, artifacts, and memorabilia to the Springfield Museums, where it is now on view in the Lyman & Merrie Wood Museum of Springfield History. This year’s Indian Day will pay tribute to Bob’s Indian of Etters, Pa., for its many years of supporting the heritage of classic Indian cycles. The original dealership was founded in the 1950s by Bob and Kay Markey, and has been a treasure trove of motorcycle history for over half a century. In addition to the motorcycles on display, there will be a variety of vendors, food and beverages, music provided by Rock 102, and the awarding of trophies for the best Indians in a variety of categories. Commemorative T-shirts will be available for purchase. Anyone bringing a pre-1953 Indian will receive a free admission pass plus a commemorative Indian Day button. Exhibitors, and especially vendors, are encouraged to pre-register by calling (413) 263-6800, ext. 304. Admission to the event is $10 for adults and $5 for children ages 3-17. For those wishing to attend the event and tour museum buildings, general admission is $18 for adults, $12 for seniors and college students, and $9.50 for children ages 3-17. Admission to the event and the museums is free for members of Springfield Museums; free museum admission is available for Springfield residents after 3 p.m. For information, call (413) 263-6800, ext. 304, or visit www.springfieldmuseums.org.

Driving for the Cure Golf Tournament
Aug. 17: The seventh annual Tom Cosenzi Driving for the Cure Charity Golf Tournament will tee off at Crestview Country Club in Agawam. The presenting sponsor for this year’s tournament is Autotrader. The tournament will be a four-player scramble. Tournament-day check-in begins at 10:30 a.m., and tee time is at 12:30 p.m. The event includes lunch, golf, dinner, raffle prizes, contests, and more. The tournament was started by Carla and Tommy Cosenzi, owners of TommyCar Auto Group, in memory of their father, Tom Cosenzi, who passed away from a glioblastoma brain tumor in 2009, in the hopes of carrying on his legacy and finding a cure for this disease. To date, this tournament has raised a total of $480,000 in its six-year partnership with the Jimmy Fund, one of the largest organized golf programs in the U.S. All proceeds support Dr. Patrick Wen and his team of researchers in the Neuro-Oncology Department at Dana Farber Cancer Institute. To register an individual or team, or to become a tournament sponsor, visit www.tomcosenzidrivingforthecure.com. For more information, contact Kayla Currie at (413) 570-1319 or [email protected].

Valley Fest
Aug. 29: White Lion Brewing Co. announced that it will host its inaugural beer festival, called Valley Fest, at Court Square in downtown Springfield. MGM Springfield will be the presenting sponsor. The festival is poised to be White Lion’s signature annual event, introducing the young brand to craft-beer enthusiasts throughout New England and beyond. White Lion Brewing Co., the city of Springfield’s only brewery, launched in October 2014. Founder Ray Berry and brewmaster Mike Yates have released three selections under the White Lion brand and have been busy promoting their efforts in venues all over Massachusetts and other New England states. Berry anticipates that more than 50 breweries and many local food vendors will converge on Court Square for two sessions. Enthusiasts will have an opportunity to sample more than 100 varieties of beer and hard cider alongside pairing selections by local chefs. A number of sponsors have already committed to the event, including MassMutual Financial Group, the Young Professional Society of Greater Springfield, the Dennis Group, Springfield Sheraton Monarch Place, Paragus Strategic IT, Williams Distributing, and the Springfield Business Improvement District (BID). Visit www.valleybrewfest.com for event details, ongoing updates, and sponsorship opportunities. A portion of Valley Fest proceeds will support several local charities.

Western Mass. Business Expo
Nov. 4: 
Comcast Business will present the fifth annual Western Mass. Business Expo at the MassMutual Center in downtown Springfield, produced by BusinessWest and the Healthcare News in partnership with Go Graphix and Rider Productions. The business-to-business show will feature more than 100 booths, seminars and Show Floor Theater presentations, breakfast and lunch programs, and a day-capping Expo Social. Details about tevents, programs, and featured speakers will be printed in future issues of BusinessWest. Sponsors include MGM Springfield, presidential and Expo Social sponsor; the Isenberg School of Business at UMass Amherst, education sponsor; Johnson & Hill and Health New England, director level sponsors; and 94.7 WMAS, media sponsor. Additional sponsorship opportunities are available. Exhibitor spaces are also available; booth prices start at $750. For more information on sponsorships or booth purchase, call (413) 781-8600, ext. 100.

Chamber Corners Departments

AFFILIATED CHAMBERS OF COMMERCE OF GREATER SPRINGFIELD
www.myonlinechamber.com
(413) 787-1555
 
• July 13: 2015 ACCGS Golf Tournament, 11 a.m. to 7 p.m., at the Ranch Golf Club in Southwick. Schedule: 11 a.m. to noon: registration/practice, course-side lunch; 12:30 p.m.: shotgun scramble; 6 p.m.: reception/dinner buffet. Event sponsors: Robinson Donovan, P.C., TSM Design Inc., Western New England University, Berkshire Bank, and Hampton Inn Chicopee/Springfield. Lunch reception sponsor: MassMutual Center. Birdie sponsors: Barr & Barr Inc., Florence Savings Bank West Springfield Loan Center, HealthSouth Rehabilitation, Frank Webb’s Bath Center, Bacon Wilson, P.C., Insurance Center of New England, and Vanasse Hangen Brustlin Inc. Putting contest sponsor: Chicopee Savings Bank. Cost: Foursome supporter: $600; individual supporter: $150. To register or for more information, contact Sarah Mazzaferro at (413) 755-1313 or [email protected].
 
AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700
  
• July 20: Amherst Area Chamber of Commerce 12th Annual Golf Tournament, 10:30 a.m. at Hickory Ridge Golf Course, Pomeroy Lane, Amherst. Registration and lunch: 10:30 a.m. to noon; shotgun start at noon; social hour and cash bar, 5 p.m.; dinner, awards ceremony, and auction, 6 p.m. Hole-in-one, longest-drive, and closest-to-the-pin contests. Presented by Hampshire Hospitality Group. Co-scholarship sponsor: Cooley Dickinson Hospital. Gold sponsor: Applied Mortgage Services. Silver sponsors: Encharter Insurance, J.F. Conlon & Associates, Health Services Administrators. Dinner sponsor: Fallon Health. Lunch sponsor: Davis Financial Group. Bronze sponsor: Steve Lewis Subaru. Media sponsor: Daily Hampshire Gazette. Major gift sponsor: New England Promotional Marketing. Carts sponsor: Robert Stern Financial Services. Water sponsor: Atkins Farms Country market. Ice cream sponsor: Flayvors of Cook Farm. Towel sponsor: Hampshire College. Tee box and contest sponsors: men’s longest drive, Jones Group Realtors; women’s longest drive, Edward Jones, Tom McRae. Cost: $125 per golfer; $500 per foursome.

• Aug. 12: Chamber After 5 Lady Bea Riverboat Cruise, 5-7 p.m., at Brunelle’s Marina, 1 Alvord St., South Hadley. The Lady Bea features both inside seating and outside sun decks that attendees can explore while spending a wonderful evening on the Connecticut River. Sponsored by Alden Credit Union. Cost: $25 for members, $30 for guests.
 
FRANKLIN COUNTY CHAMBER OF COMMERCE
www.franklincc.org
(413) 773-5463
 
• July 10-12: Green River Festival, a celebration of world-class music, great local food, beer and wine, a handmade craft fair, and family games and activities, topped off with four hot-air balloon launches and a spectacular Saturday night balloon glow. Hosted by Greenfield Community College. Cost: $99.99 for three-day full-festival tickets; single-day tickets cost $19.99 for Friday, $59.99 for Saturday, and $59.99 for Sunday. For information, visit www.greenriverfestival.com.
 
GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101
 
• July 22: Summer Sizzle, 4:30-7 p.m., at Elms College Quad, 291 Springfield Street, Chicopee. Rain date is July 23. Menu: strawberry salad, BBQ baked beans, steakhouse potatoes, coleslaw, biscuits with honey butter, BBQ chicken breast, pulled pork, corn on the cob, cookies, assorted soft drinks. Dunk tank, minute-to-win-it games, and more. Cost: $35, which includes food, drink ticket, and games.

• Aug. 20: Mornings with the Mayor, 8-9 a.m., at Porter & Chester Institute 134 Dulong Circle, Chicopee. Coffee and light refreshments will be served while Mayor Richard Kos provides updates about what’s happening in Chicopee and other topics that impact the Greater Chicopee area. Submit questions by Aug. 17 to [email protected]. This event is for chamber members only and is free, but registration is required.
 
GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414
 
• July 9: Networking by Night, 5-7 p.m., at the Oxbow Sports Complex, 375 Old Springfield Road, Northampton. Sponsored by Mantis Graphics Inc. and William Steplar Financial Services. Cost: $10 for members, $15 for non-members.

• July 13: Monday Morning with the Mayor, 8-9 a.m., at Strong Bus Corp., 40 O’Neil St., Easthampton. This event is free and open to the public.

• July 31: 31st Annual Golf Tournament, 9 a.m. to 4:30 p.m., at Southampton Country Club, 329 College Highway, Southampton. Features prizes, contests, and raffles. Sponsored by A-Z Storage and Properties and Easthampton Savings Bank. Sponsorship opportunities still available. Cost: $110 if registered and paid by July 4, $125 after July 4. Payment due by July 17. Pricing includes cart, gift, lunch, and dinner.

• Aug. 10:
 Monday Morning with the Mayor, 8-9 a.m., at A-Z Storage & Properties, 165 Northampton St., Easthampton. This is your opportunity to bring your questions to Mayor Karen Cadieux for casual conversation and direct answers. This event is free and open to the public.

• Aug. 13: Networking by Night, 5-7 p.m., at Freedom Credit Union, 422B Main St., Easthampton. Join us along with our hosts, Freedom Credit Union and Wireless Zone of Easthampton, for a night of networking. Cost: $10 for members, $15 for non-members.
 
GREATER HOLYOKE CHAMBER OF COMMERCE
www.holycham.com
(413) 534-3376
 
• July 15: Chamber After Hours, 5-7 p.m. Sponsored and hosted by Providence Place at Ingleside, 5 Gamelin St., Holyoke. Discover the beauty of Providence Place at Ingleside. Mix and mingle with friends and colleagues. Refreshments, door prizes, and 50/50 raffle. Cost: $10 for members, $15 for non-members and walk-ins.
 
GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900
 
• July 8: July Arrive @ 5, 5-7 p.m., at Look Memorial Park, 300 North Main St., Florence. Sponsored by Pioneer Landscapes and Easthampton Electrical. A casual mix and mingle with colleagues and friends. This is a joint event with the Northampton Area Young Professionals. Cost: $10 for members.

• July 9: 2015 Workshop: “Tips, Tricks & Shortcuts in Microsoft Word.” Presented and hosted by Pioneer Training, 139B Damon Road, Northampton. This workshop contains a variety of quick tips and tricks in Microsoft Word that will save you hours of time. Topics covered include tips for selecting text, using the format painter, working with tabs and indents, wrapping text around pictures, using autocorrect and autotext, turning on or off automatic formatting, and options for viewing a document. Pre-registration is required, and space is limited. Cost: $20 for members, $30 for non-members. RSVP required, as space is limited. To register, visit [email protected].

• July 14: 2015 Seminar: “What Employers Need to Know About the New Sick-leave Law,” 4-5 p.m., location to be announced. Presented by attorney James Winston. This talk will center on how new regulations will affect employers, and what employers need to do so that they will not run afoul of the new law. It is important for all employers to understand their obligations, even if they have fewer than 11 employees. The presenter will also discuss various hypothetical situations under the new sick-leave law. Pre-registration is required, as space is limited. To register or for more information, e-mail [email protected].
 
GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618
 
• July 9: 38th Annual Pancake Breakfast, 7-11 a.m., on the South Middle School Lawn, 30 West Silver St., Westfield. If it rains, the event moves to the cafeteria. Cost: $6 for adults, $5 for seniors, $3 for children under 12. Tickets are available at the chamber office, Flowers by Webster, and the Press Room.

• Sept. 9: September After 5 Connection, 5-7 p.m., at Tekoa Country Club, 459 Russell Road, Westfield. Refreshments will be served. Bring your business cards and make connections. Cost: $10 for members, $15 cash for non-members. To register, call Pam at the chamber office at (413) 568-1618.
 
NORTHAMPTON AREA YOUNG PROFESSIONAL SOCIETY
www.thenayp.com
(413) 584-1900
 
• July 8: July Arrive @ 5, 5-7 p.m., at Look Memorial Park, 300 North Main St., Florence. Sponsored by Pioneer Landscapes and Easthampton Electrical. A casual mix and mingle with colleagues and friends. This is a joint event with the Greater Northampton Chamber of Commerce. Cost: $10 for chamber members.
 
WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880
 
• Aug. 17:
 West of the River Chamber of Commerce Annual Golf Tournament, at The Ranch in Southwick. Schedule: 11:30 a.m., registration; noon, lunch; 1 p.m., shotgun start, scramble format. Cost: $125 for golf and dinner. For more information and for tickets, contact the chamber office at (413) 426-3880 or [email protected].

Daily News

SPRINGFIELD — Unemployment Tax Control Associates Inc. (UTCA), a national unemployment-insurance service provider based in Springfield, with offices in Boston and Houston, announced the addition of Carrie Jo Dennis as vice president of business development.

Dennis, based in Houston, will be responsible for managing sales and marketing strategies to accommodate corporate goals and will ultimately develop and lead the future sales team. As UTCA continues to grow its operations, Dennis’ presence in the heart of Texas will allow the company to better serve its clients.

“We conducted our search for vice president of business development nationwide,” said Suzanne Murphy, president and CEO of UTCA. “With more than a decade of sales and marketing experience, Carrie Jo possesses the analytical mindset and problem-solving ability we sought for our business-development leader. Carrie Jo’s strengths are manifested in her ability to not only create client relationships, but to increase sales opportunities. She is a valuable addition to our team.”

Prior to joining UTCA, Dennis was a client-development consultant for a background screening firm serving the healthcare industry, helping to ensure the safety of patients and staff. She holds a bachelor of business administration degree in marketing from Mays Business School at Texas A&M University, holds certifications in Paradigm Sales Training and Integrity Selling Training, and has completed the Franklin Covey Organizational Course.

As vice president of business development at UTCA, Dennis will develop and implement cost-saving measures; coordinate sales and marketing objectives by establishing sales territories, quotas, and goals; and help UTCA continue to grow by developing the sales force.

“I am pleased to be joining an organization as highly respected as UTCA,” she said. “My goals for this position include growing and mentoring our sales team and implementing strategic sales and marketing plans that ultimately increase our market penetration both in Houston and nationwide.”

Daily News

SPRINGFIELD — The Springfield College board of trustees recently announced its 2015-16 board elections during its annual meeting on the campus.

Gregory Toczydlowski has been elected board chair. He is the president for personal insurance for the Travelers Companies Inc. He earned a bachelor’s degree in business management from Springfield College in 1989, and has been on the college’s board of trustees since 2011.

Toczydlowski takes over for Douglass Coupe, who served as chair for four years. Coupe is the retired vice president of State Street Global Investor Services. He earned a bachelor’s degree, master’s degree, and certificate of advanced studies at Springfield College, and has been a trustee more than 20 years.

James Ross III will serve as vice chair of the board of trustees. He is the former chief development officer for Grupo TorreSur in Southboro.

The following individuals have been re-elected to serve a three-year term on the Springfield College board of trustees:

• Bridget Belgiovine, the current Physical Education, Recreation, and Athletics Department chair at Wellesley College. She earned a master’s degree from Springfield College in 1987;

• William Burke III, chief operating officer for Newell Rubbermaid in East Longmeadow;

• Lisa Emirzian, co-owner of Emirzian, Mariano & Associates in East Longmeadow, and a dentist focusing on esthetic and restorative dentistry. She earned a bachelor’s degree from Springfield College in 1979;

• Jeni Ellis Halliday, owner of Wellness at Work;

• MaryLynn Jacobs, founder and partner of Attain Therapy + Fitness in East Longmeadow. She earned a bachelor’s degree from Springfield College in 1981;

• Stephen McCarthy, director of Real Estate and Facilities for Shields Health Care Group in Quincy. He received a bachelor’s degree from Springfield College in 1986;

• Michele Megas-Ditomassi, a community volunteer and retired teacher who earned a bachelor’s degree from Springfield College in 1979, and a certificate of advanced study from the college in 1989;

• Linda Moffat, a retired media consultant for Moffat Communications. She earned a bachelor’s degree from Springfield College in 1973;

• John Odierna, an attorney at law for the Law Offices of John A. Odierna in Springfield. He earned a bachelor’s degree from Springfield College in 1964; and

• Robert Sullivan Jr., president and owner of the Sullivan Companies in Springfield.

New to the board of trustees will be:

• Kevin Washington, elected to serve a three-year term. Washington is president and CEO of YMCA of the USA; and

• Jonathan Reidy, elected Springfield College student trustee. Reidy is an athletic training major and will be entering his senior year this fall.

Daily News

WASHINGTON, D.C. — The Supreme Court spared a key part of the Affordable Care Act in a 6-3 decision in King v. Burwell Thursday, ruling that the federal government may continue to subsidize health insurance in states that did not set up their own exchanges.

Chief Justice John Roberts and Justice Anthony Kennedy joined the court’s four liberal justices to hand Obama a major victory, possibly sparing his signature legislation.

“The American Medical Association is relieved that today’s Supreme Court decision will allow millions of patients to continue accessing the health care they need and deserve,” said Dr. Steven Stack, AMA president. “Physicians know that the uninsured live sicker and die younger, so the AMA has been a leading voice in support of expanding health-insurance access to ensure patients can get the care they require.

“The subsidies upheld today help patients afford health insurance so they can see a doctor when they need one and not have to wait until a small health problem becomes a crisis. The subsidies provide patients with peace of mind that they will not risk bankruptcy should they become seriously ill or injured and experience catastrophic healthcare costs,” Stack continued. “With this case now behind us, we hope our country can move forward and continue strengthening our nation’s healthcare system.”

The law’s challengers argued that four words in the statute — “established by the state” — meant that only people who bought insurance from exchanges in states that set up their own marketplaces would be eligible for tax credits and other government assistance. However, the Supreme Court ruled that the overall context and structure of the Affordable Care Act demonstrates that Congress intended financial assistance to be available to residents of all states, regardless of how states’ exchanges are managed. More than 6 million people would have lost those subsidies if the court had ruled against the government, likely causing premiums to skyrocket.

“Today’s decision by the Supreme Court in King v. Burwell will let millions of Americans breathe a little easier knowing that their health insurance is secure and will remain affordable,” said Lily Eskelsen García, president of the National Education Assoc. “The subsidies provided by the Affordable Care Act help increase school children’s access to quality health insurance and medical care.”

Daily News

PITTSFIELD — Berkshire Bank has unveiled a new logo intended to create a new, modern look and feel that reflects the company’s growth and positions it for the future. Building on the ‘X’ in ‘exciting’ — the institution’s motto is ‘America’s most exciting bank’ — the symbol is being introduced in select branches this week as Berkshire completes its integration of Hampden Bank in Springfield.

“The logo represents our strong culture and mission to be America’s most exciting bank, our desire to help customers find life’s exciting moments, and our commitment to high performance,” said Berkshire CEO Mike Daly. “Over the last decade, we have launched innovative programs and a new model of branch banking while expanding our geographic footprint across New England and New York. The logo reflects how far the bank has come and our plans for the future.”

The new logo will be rolled out this summer and fall throughout the bank’s footprint and will be visible in the branches, on employee apparel, and across digital channels. While it provides full-service banking, insurance, and wealth-management services, Berkshire Bank’s continued growth is rooted, officials say, in its work to change the way people think about banking, efforts that include its unique branch design, its My Banker personalized banking experience, and its award-winning employee-volunteer program.

Daily News

BOSTON — The New England Information Office of the U.S. Bureau of Labor Statistics has released regional data on employer costs for employee compensation (ECEC) for March 2015. ECEC data are based on the National Compensation Survey (NCS), which measures employer costs for wages, salaries, and employee benefits.

Total compensation costs among private-industry employers in New England averaged $38.35 per hour worked in March 2015. Wages and salaries accounted for 71.2% of total compensation costs (or $27.28 per hour), while benefits accounted for 28.8% of costs (or $11.06 per hour).

Total benefits costs to employers within the New England division were comprised, primarily, of the following categories: insurance (including life, health, short- and long-term disability insurance), $2.95 per hour worked; legally required benefits (including Social Security and Medicare), $2.92 per hour; and paid leave (including vacation, holiday, sick, and personal leave categories), $2.72 per hour. Retirement and savings added another $1.41 per hour to the total benefits cost in New England.

In the U.S., compensation costs among private industry employers averaged $31.65 per hour worked in March. Wages and salaries, at $21.94 per hour, accounted for 69.3% of these costs, while benefits, at $9.71, made up the remaining 30.7%.

Daily News

SPRINGFIELD — The Ranch Golf Club in Southwick will be the setting for the Affiliated Chambers of Commerce of Greater Springfield’s (ACCGS) 2015 Golf Tournament on Monday, July 13.

The tournament is sponsored by Bacon Wilson, P.C., Barr & Barr Inc., Florence Savings Bank, Frank Webb’s Bath Center, HealthSouth, Insurance Center of New England, and Vanasse Hangen Brustlin Inc. The tournament will kick off with registration and practice on one of its six target greens, two pitching greens, and pitching nets at 11 a.m. A course-side lunch, sponsored by the MassMutual Center, will be served from 11 a.m. until noon, with a shotgun start at 12:30 p.m.

Golfers will enjoy a scramble format, hole-in-one contests sponsored by Rocky’s Ace Hardware and Teddy Bear Pools & Spas, longest-drive and closest-to-the-line competitions, a putting contest sponsored by Chicopee Savings Bank, and an opportunity to win from a wide selection of raffle prizes, including Red Sox tickets and gift cards. The day will conclude with a reception, buffet dinner, and awards ceremony.

An added attraction this year will be the opportunity to win the use of a fully-stocked golf cart for the tournament, completed with snacks, cigars, additional raffle tickets, alcoholic and non-alcoholic beverages, and more.

Sponsorship levels for every budget are available, from the presenting-sponsor level to 18 flag-sponsor levels that reward sponsors with a keepsake personalized pin flag, to the budget-friendly tee-sponsor level.

The tournament entry fee is $600 per foursome (individual golfers are welcome at $150) and includes greens fees, cart, lunch, reception, and souvenir photo sponsored by Arrow Security Co. Inc. and Eastfield Mall. Non-golfers may attend the reception only for $30 per person.

For information on sponsorship opportunities, contact ACCGS Member Services Director Sarah Mazzaferro at [email protected] or (413) 755-1313. To register for the tournament, visit www.myonlinechamber.com or e-mail Mazzaferro.

Departments Picture This

Send photos with a caption and contact information to: ‘Picture This’ c/o BusinessWest Magazine, 1441 Main Street, Springfield, MA 01103 or to [email protected]

LTL-2LinkToLibraries

Exciting Chapters

The nonprofit group Link to Libraries (LTL) continues to expand its presence in the region and write new chapters in its success story. Above, students at Bowie School in Chicopee and librarian Joyce Hogan thank LTL for a literacy and technology grant the agency awarded to the school. It will be used to purchase library programs and headphones for the students at the school. Meanwhile, on June 4, LTL celebrated its end of year with a volunteer ice-cream social and make-your-own-sundae party. More than two dozen volunteers turned out to enjoy a sweet evening of social fun. Included were volunteers from Westfield, West Springfield, Longmeadow, Wilbraham, Monson, Springfield, Hampden, and Holyoke.

UTCA-Image-BUTCA-Image-A

UTCA Celebrates Milestone

Unemployment Tax Control Associates Inc. (UTCA), a national unemployment-insurance service provider based in Springfield, with offices in Boston and Houston, recently celebrated a quarter-century in operation with an Anniversary and Client Appreciation Party on May 27. The event, held at One Financial Plaza in Springfield, included a distinguished guest list comprised of clients, business owners, presidents, and CEOs of several local and national companies. At right, Suzanne Murphy (left), founder and CEO of UTCA, celebrates with her first client, Barbara Pilarcik, executive director of the Assoc. for Community Living in Springfield.

PB-Chicopee-Comp.-High-SchoolPB-Chicopee-High-School

Common Cents

PeoplesBank sent two Chicopee High School teams to Boston recently to compete in Common Cents, a program hosted by the Mass. Banking Assoc. (MBA). The bank supported participating students from Chicopee High School and Chicopee Comprehensive High School at the statewide competition last fall at the State House. At top, the Chicopee Comprehensive High School team is seen with, from left, Mary Paleologopoulos, teacher at Chicopee Comp; Jermaine Wiggins, former New England Patriots player; Jeffrey Fuhrer, executive vice president, Federal Reserve Bank of Boston; Ashlee Feldman, radio personality, JAM’N 94.5; Karen Volpe, branch manager, PeoplesBank Fairview office; Latoyia Edwards, anchor, NECN; and Donna Wiley, regional manager, PeoplesBank. Below, the Chicopee High School Team with, from left, Wiggins; Shavon Diaz, teacher, Chicopee High School; Fuhrer; Feldman; Edwards; Volpe; and Wiley.

PictureThisMercy

Transforming Care

Mercy Medical Center announced that ProShred Security and Convergent Solutions Inc. (CSI) have joined together to pledge a gift of $25,000 to Transforming Cancer Care — the Capital Campaign for the Sister Caritas Cancer Center. The campaign was launched to support the $15 million expansion of the Sister Caritas Cancer Center at Mercy Medical Center. These funds will be used to consolidate all cancer services into a single, unified space and meet the increased demand for outpatient cancer services. The $25,000 contribution reflects a joint gift from two Wilbraham-based companies: ProShred Security, owned and operated by Joseph Kelly and Barry Sanborn, and Convergent Solutions Inc., owned and operated by their wives, Arlene Kelly and Kim Sanborn. Both couples are longtime supporters of the Sisters of Providence Health System (SPHS) and Brightside for Families and Children. From left, Daniel Moen, president and CEO, SPHS; Barry and Kim Sanborn; Joseph and Arlene Kelly; and Diane Dukette, vice president of Fund Development, SPHS.

Features
AIM Action Plan Strives to Make the Commonwealth More Competitive

AIM coverChris Geehern says he didn’t contrive the phrase (or this particular application of it) — attribution belongs to a Baystate business owner requesting anonymity — but he certainly puts it to work liberally as he talks about the Commonwealth’s innumerable business regulations and the manner in which they are enforced.

“He called it the ‘bad-waiter syndrome,’” Geehern, executive vice president for the Associated Industries of Massachusetts (AIM), said of the individual in question. “He said doing business in Massachusetts is like going to a restaurant where you really like the food, the atmosphere is terrific, and the dessert and drinks are just what you wanted. But the whole experience gets ruined because the waiter is rude and doesn’t really care about whether you like the place or not.

“What we’ve heard repeatedly from employers is that it’s less about the regulations themselves,” he continued, “and much more about the way they are interpreted and enforced — which drives companies crazy.”

Bringing attention to this bad-waiter syndrome and actually doing something about it are two of the many stated goals in a document titled “Blueprint for the Next Century,” the drafting of which is one of several ways — and perhaps the most meaningful — AIM has chosen to mark its 100th anniversary this year.

Composed following extensive polling of the organization’s 4,500-odd members, the blueprint identifies four major public-policy issues, or areas of concern, that members say must be addressed if the state is to remain competitive in an increasingly global economy.

In addition to the need to establish what the report’s authors call a “world-class state regulatory system … that meets the highest standards of efficiency, predictability, transparency, and responsiveness,” these are:

• “Workforce,” meaning a system for educating and training workers and providing them with the skills necessary for companies to succeed;
• “A uniformly strong business climate.” Roughly translated, this involves taking the stunning success enjoyed by the Greater Boston region and expanding it to the rest of the Commonwealth, while also providing opportunity to all business sectors; and
• “Health insurance and energy costs” and the need to lower them to make the state more competitive.

AIM President and CEO Rick Lord, seen here with Gov. Charlie Baker

AIM President and CEO Rick Lord, seen here with Gov. Charlie Baker, says workforce issues are by far the number-one concern among the state’s employers.

None of these areas of concern would in any way be considered news, especially to anyone doing business in Western Mass., said AIM President Rick Lord, and collectively they will defy quick or easy resolution.

“None of these have easy solutions,” he noted. “But we hope to have a second release of this blueprint at the end of this year that will include recommendations that will hopefully move us forward.”

To illustrate these concerns, or challenges, and the threats they pose to the future of the state’s economy, AIM presents the example of a Western Mass. company, Northampton-based MachineMetrics.

Led by Eric Fogg, Bill Bither, and Jacob Lauzier, the venture has created a cloud software solution that improves the productivity of manufacturing facilities by collecting, analyzing, and visualizing data from machines, parts, and people. In many ways, its future is dependent on the health of the state’s manufacturing sector, its ability to attract and retain qualified help, and its proficiency with navigating the state’s costly and highly regulated business environment.

“MachineMetrics is the kind of company that may ultimately determine the ability of Masachusetts to build upon an economy that in many ways remains a paradox — an international center of technology, innovation, medical research, financial services, and higher learning near Greater Boston, but a more traditional, amorphous economy just outside of Route 128,” write the report’s authors. “Fogg, Bither, Lauzier, and innovators like them hold the unique promise of joining the ‘eds and meds’ economy of the 617 area code with existing industries struggling to create jobs for residents in the rest of the state.

“It is a promise that will be played out against a vibrant and unforgiving global economy in which investment, resources, jobs, people, and capital flow at blinding speed to the most competitive environments,” they go on. “States, regions, and nations no longer have the luxury of taking their job bases for granted — failure to nurture the business climate not only impedes the growth of existing companies, but also leads to a silent and corrosive flow of job expansions to other locations that provide employers with the best opportunities for success.”

For this issue, BusinessWest takes an indepth look at “Blueprint for the Next Century” and the challenges and opportunities it identifies for the Bay State moving forward.

History Lessons

Lord said AIM traces its roots to 1915, perhaps the apex of the state’s manufacturing sector, when 27 manufacturers came together in the belief that their interests would be better served by a statewide organization charged with advocating on their behalf.

“They felt they needed an organization that would be their voice in the State House,” said Lord, adding that several of those original 27 members were from the western part of the state, and four — Crane Paper in Dalton, Package Machinery in Holyoke, Hampden Papers in Holyoke, and GE, which had several locations, including a huge complex in Pittsfield — are still paying dues a century later.

AIM remained an association of manufacturers until 1989, when membership was opened to all business sectors and the entity became an employers’ association. Today, there are more than 4,500 members, with roughly 30% of them in the manufacturing sector.

AIM will mark its first 100 years of service in a number of ways. The celebration began, unofficially, with the organization’s annual meeting in May, and will climax with a huge gala slated for Nov. 16 (close to the actual anniversary date) at the Boston Convention Center.

Between now and then, there were will be ceremonies in different regions of the state, staged to mark the centennial but also to honor companies and individuals that have made major contributions to the state’s business community and the cities and towns in which they are based.

One such ceremony will take place in Springfield, in the Lyman & Merrie Wood Museum of Springfield History, on June 15. The honorees will be MassMutual, Yankee Candle founder and Kringle Candle co-founder Michael Kittredge, and the Hampden County Sheriff’s Department’s vocational training program.

Meanwhile, in Dalton, on June 11, AIM honored Onyx Specialty Papers, Berkshire Health Systems, and SABIC Innovative Plastics.

But the most significant aspect of the centennial celebration is “Blueprint for the Next Century,” which attempts to not only identify the challenges facing business owners of all sizes, but also take on the much more difficult task of pinpointing potential solutions.

And this brings Lord and Geehern back to MachineMetrics, which, as they said, embodies both the promise of the future and the considerable obstacles to achieving that promise.

To put things in perspective, the report’s authors presented MachineMetrics’ case and asked a number of poignant questions that apply to most ventures doing business in the Bay State or looking to do so:

• Will the advanced-manufacturing companies to which they want to sell their idea survive in the relentlessly high-cost, high-regulation environment in Massachusetts?
• Will MachineMetrics find the skilled, educated, and motivated people it needs to grow and to develop new iterations of the company’s software?
• Will young companies located in Western Mass. and other areas outside the Cambridge/Boston innovation beltway develop the critical mass needed to extend opportunity throughout the state?
• Will the MachineMetrics platform make manufacturers so efficient that they will be able to increase business without creating new jobs?
• Will government regulators encourage the growth of companies like MachineMetrics, or will they set up bureaucratic impediments like the one that recently convinced a neighboring software company in Amherst to move to Texas?
• Finally, will the government research money that built Massachusetts into a world-class center of higher education, medical science, biotechnology, and defense technology continue to flow or slow to a trickle?

How the state — meaning its business leaders and especially its elected leaders — answer these and other questions will go a long way to determining how the next century, or at least the next few decades, will unfold, Lord said.

Help Wanted

There is probably no issue where the answers are more important than the broad issue of workforce, he went on, adding that virtually every business sector, and every individual business, will be challenged in the years to come with the task of attracting and retaining individuals with the skills needed for that business to succeed.

“This was by far the number-one concern among Massachusetts employers,” said Lord. “We heard it in all geographic areas of the state, from Boston to Western Mass., and we heard it in all industries — particularly, and quite loudly, in manufacturing.

“That’s because the age of the workforce is high — 50% of the sector’s workforce will retire in the next 10 years,” he went on. “So they’re facing a crisis in filling jobs that will become available.”

But the reality is that the word ‘crisis’ is not restricted to that industry, he told BusinessWest, adding that solutions to it lie mostly in the ability of the business community and the state’s education system — meaning preschool to college — to work together to ensure that businesses will have qualified workers.

Specific recommendations include, among other things, taking better advantage of the opportunities provided by the Workforce Innovation and Opportunity Act of 2014; elevating the role of vocational education; renewed emphasis on the fundamentals, such as math, science, and communications skills; and expanding performance-based funding for the state’s community colleges and public four-year institutions.

Beyond workforce issues, though, there are other issues challenging business sectors and individual ventures, said Lord and Geehern, adding that one of the most critical is the matter of creating a uniformly competitive structure across all industries, geographic regions, and populations.

Elaborating, Lord said that what the state has done in recent years amounts to picking winners and losers. And this phrase applies to both geography and business sectors.

“We’ve heard from a lot of companies that they believe we need to promote economic opportunity uniformly across the state,” he explained. “The Greater Boston area survived the recent economic downturn pretty well, but other areas of the state suffered more significantly, so economic opportunity is unevenly spread throughout Massachusetts. In addition, over time, the state has adopted policies or incentives that favor certain industries over others. The sense is that economic opportunity ought to be more evenly distributed.”

Geehern agreed, noting that state government, in general, has a tendency to chase whatever the ‘sexy’ industry might be at the moment. In the ’80s, it was personal computers, and at the start of this century, it was Internet-based ventures, he went on, adding that, in recent years, it’s been biotech, a focus punctuated by former Gov. Deval Patrick’s commitment of $1 billion to that sector, an expenditure that primarily benefits the eastern part of the state.

“What we’re trying to say with this [blueprint] is that you can’t just chase after the cool industry, whatever that might be at the moment,” he continued. “You have to think about what industries match up with the skills that are available in Massachusetts and do your best to encourage business growth throughout — meaning throughout all industries and throughout all regions.”

As with the workforce initiative, however, stating the problem and finding solutions to it are two completely different things, they acknowledged.

The blueprint recommends a number of steps, but especially increased focus on the state’s so-called gateway cities, older manufacturing centers, including several in Western Mass., such as Springfield, Holyoke, Pittsfield, and Westfield.

“A lot of this inequity exists in our older, urban areas,” said Lord. “There has been some focus on the gateway cities, but I think there’s more that can be done there; I think the Baker administration will try to do some creative things.”

By Any Measure

Another major issue for the state moving forward is both the number of regulations on the books and the manner in which they are enforced, said Geehern, who drew upon the example of that aforementioned software company in Amherst — the one compelled to relocate to Texas — to get his point across.

“During their first few years in operation, companies usually lose money, and this one was no exception,” he explained. “And the Department of Revenue required them to file their return electronically. That’s fine, but the DOR would not let this company use any of the typical, commercially available online platforms to submit those returns.

“Instead, they had to go out and buy this specialized piece of software that I believe cost about $2,500,” he went on. “Things like this prompted this company — which was a medical software company run by an M.D., so it’s exactly the kind of company that’s in the wheelhouse of Western Mass. — to move to Texas. And when the founder sells in five or 10 years for lots and lots of money, all those capital gains are going to Texas, rather than Massachusetts, not to mention all those jobs.”

Such stories are hardly isolated incidents, said Geehern and Lord, adding that they are a key element in the prevalence of that bad-waiter syndrome described earlier.

“There’s a sense that Massachusetts is just a tough place to do business because of the multitude of government regulations that impact companies in all sorts of ways,” said Lord, adding that, by AIM’s count, there are roughly 2,200 of these regulations, and they are often not reviewed in anything approaching a systematic fashion.

Which is why business leaders were encouraged by the Baker administration’s imposition of a 90-day moratorium on new regulations (since extended) as well as a comprehensive review of all existing regulations announced in April.

“All agencies are in the process of looking at the regulations that their agency has promulgated, and they have to justify whether they should be kept, amended, or repealed,” said Lord. “And we’re soliciting input from our members to help in this process.”

The desired result, he said, are regulations and enforcement policies that protect society, but don’t punish businesses.

But while companies must cope with a highly regulated environment, they must also deal with high costs, especially when it comes to energy and health insurance, said Lord, adding that, as with the other public-policy initiatives, these do not constitute a recent phenomenon.

But they are becoming more of a factor, he said, adding that the Commonwealth now boasts (if that’s the right term) the second-highest per-capita healthcare costs in the nation (15% higher than the national average) and the third-highest electric rates.

“And these put us at a competitive disadvantage to lower-cost places, both in the United States and around the world,” said Lord, adding that relief from these costs will not come easily.

Steps toward progress outlined in the report include, for healthcare, everything from maintaining the current definition of ‘full-time employee’ — the state’s benchmark is 35 hours, while federal reforms put the number at 30 — to repealing the medical-device tax under federal health reform.

As for energy costs, the report recommends steps such as new pipelines to transport natural gas into the Commonwealth and reorganization of the Mass. Department of Public Utilities.

Getting a Tip

Ridding Massachusetts of the ‘bad-waiter syndrome’ is not an assignment for the faint of heart. Such perceptions about the Commonwealth and its general attitude toward business have existed for most all of the time AIM has been in existence.

Real progress is the goal, and AIM is striving to achieve some by not only stating the problems, but eventually providing a road map for finding improvement.

And if that destination can be reached, then this century-old organization will really have something to celebrate.

George O’Brien can be reached at [email protected]

Opinion
Make the State More Business-friendly

The ‘bad-waiter syndrome.’
We’re not sure which Bay State business owner used that descriptive phrase to capture what it’s like to run an enterprise within the Commonwealth (see story on AIM’s centennial celebration, HERE), but whoever it was really hit the nail on the head.

The proverbial bad waiter is the one who takes your money without really caring about whether you’re happy with the service — which means you generally are not happy. And in the end, it’s not only the bad waiter who suffers — no tip or a very small one — but also the restaurant in question, because the patron is unlikely to come back, as much as he or she might have liked the food and the atmosphere.

So it is with the state of Massachusetts. There’s a lot to like about this state from a business perspective — especially the workforce and many of the communities that give the Commonwealth its unique flavor, if you will. But a persistent anti-business attitude that prevails in most regions of this state leaves business owners and managers with, well, a bad taste in their mouths.

And that leaves many to take their business elsewhere — quite literally.

Which is why we’re encouraged by AIM’s recent initiative — part of its 100th birthday celebration — to compel change that might eventually make the state more business-friendly. The employers’ association has released a document called “Blueprint for the Next Century,” which identifies key concerns, or public-policy initiatives, and possible courses of action.

The four key focal points are workforce (meaning quality and quantity), creating what the authors call a ‘uniform business climate,’ promulgating efficient regulation (the lack of which is perhaps most responsible for the bad-waiter analogy), and reducing health insurance and energy costs.

Taking on such issues is admirable — and a more lasting way to mark 100 years in operation than honoring specific companies and business owners, such as Yankee Candle founder Michael Kittredge, which AIM will also do this year — but these are problems with deep roots and no easy solutions.

The workforce problem, for example, is one that virtually every business organization and economic-development agency has seen coming, and dire warnings have been issued as the Baby Boom generation nears retirement. Our guess is that the matter won’t really be taken seriously (in most quarters, anyway) until it is very real and not just something that’s coming. And we’re not quite there yet, at least in most sectors.

As for healthcare and energy costs … good luck with those. It might be easier to broker peace in the Middle East or end poverty. And a uniform business climate? Perhaps something can be done to improve the lot of the state’s gateway cities, the older industrial centers like Holyoke and Fall River that have struggled to reinvent themselves. But it’s unrealistic to think that Greenfield can ever be on anything approaching a level playing field with Cambridge or that state leaders will cease falling in love with whatever the ‘hot’ industry is at a given time (it’s currently biotech).

But one area where progress can and must be achieved is with the number of regulations imposed on business and the seemingly irresponsible way they are enforced.

‘Inefficient’ is one way to describe the current system. We would prefer punitive, a word we’ve heard from constituencies ranging from real-estate developers to manufacturers to farmers.

And as long as that adjective continues to apply, this state will be at a distinct competitive disadvantage with states and countries that don’t just say they’re business-friendly, but back up those words with actions.

The Baker administration currently has a moratorium on new regulations and is undertaking a review of everything currently on the books. We hope such actions can yield a more conducive environment for new and existing businesses.

If AIM’s action plan can generate significant improvement with the state’s regulatory nature, as well as progress in those other areas of concern among business owners, then the state may actually be able to rid itself of the bad-waiter syndrome.

That would be a milestone even more worthy of celebration.

Accounting and Tax Planning Sections
Stay on the Right Side of the IRS and Minimize Your Tax Liability

By JAMES BARRETT

TaxAccountingDPartTax planning for 2015 is a venture in uncertainty.

Last December, Congress passed legislation extending a number of expired tax provisions. Unfortunately, they were extended only until Dec. 31, 2014. At this point, we don’t know their status for 2015 and beyond.

There has been a great deal of talk about tax simplification, but currently, it appears to be all talk with no substance and little momentum for achieving true reform.

On April 16, the U.S. House of Representatives voted to repeal the estate tax, but this was seen as a largely symbolic gesture because the U.S. Senate does not appear to have enough votes to pass the legislation. Even if the bill were to survive the Senate, President Obama is likely to veto it. The House is apparently attempting to keep the issue in the forefront with an eye to repeal in 2017.

Rules regarding IRA rollovers have changed. As of 2015, taxpayers may make only one IRA-to-IRA rollover per year. This does not limit direct rollovers from trustee to trustee.

James Barrett

James Barrett

It should also be pointed out that the penalty for failure to maintain qualifying health insurance takes a big leap in 2015. The penalty is the greater of $325 for each adult and $162.50 for each child (but no more than $975) or 2% of household income minus the amount of the taxpayer’s tax-filing threshold.

Dealing with the IRS has become more difficult as a result of budget cuts that make it difficult to reach IRS personnel by phone or in person at most offices. On the flip side, the chances of being audited by the IRS are at the lowest they have been for years. However, the IRS remains quite proficient at sending out computer-generated notices, usually from document-matching processes.

Inflation Adjustments

As usual, there are some adjustments to a number of tax-related amounts for 2015.

The personal and dependency exemptions were increased by $50 per individual. The standard deduction for all filing statuses increased between $100 and $200, while the additional standard deduction for taxpayers who are age 65 and over or blind increased $50 for both married statuses but did not increase for head-of-household or single filers.

Tax brackets, along with phase-out ranges for itemized deductions, personal exemptions, the AMT exemption, IRAs, and several credits, were increased slightly for inflation.

The personal exemption and itemized deduction phase-out threshold for married filing jointly is now an adjusted gross income of $309,900. For single filers, it is $258,250.

The itemized-deduction phase-out reduces otherwise-allowable itemized deductions by 3% of the itemized deductions exceeding the threshold amount. The reduction cannot reduce itemized deductions below 80% of the otherwise deductible amount.

Certain itemized deductions are not subject to the phase-out — medical expenses, investment-interest expense, casualty and theft losses, and gambling losses.

Business mileage increased Jan. 14 to 57.5 cents a mile, while the deduction for medical or moving mileage dropped by a half-cent to 23 cents. The deduction for charitable mileage remains unchanged at 14 cents.

The new limits for some of the major items are outlined in the accompanying table.InflationAdjusted2015TaxProvisions

Timing of Deductions

As the standard deduction continues to increase each year, fewer and fewer taxpayers are finding that they can itemize deductions.

Statistically, only about one-third of all taxpayers use Schedule A, Itemized Deductions. In addition to the inflation factor, some other influences make itemizing a less attractive option.

First is the increase in the threshold for deducting medical expenses. This threshold had remained at 7.5% of adjusted gross income for a number of years. However, for most taxpayers, the threshold has increased to 10% under the Affordable Care Act.

Another factor affecting itemizing is the decrease in interest rates. As interest rates have declined, so has the amount of interest taxpayers are paying. As a result, the mortgage-interest deduction has declined. Many taxpayers are now finding they no longer have enough deductions to itemize.

When taxpayers find themselves in a situation where they are close to the itemization threshold, they can often decrease their tax liability through the timing of their deductions. This strategy simply involves speeding up or delaying certain deductions, bunching them as much as possible in a particular year.

For example, in a year in which the taxpayer has enough medical expenses to deduct, a good strategy is to pay as many of these bills as possible in that year to take advantage of greater medical deductions.

Another area open to the timing of the deduction is charitable contributions. By delaying or speeding up such contributions, taxpayers can bunch them into one year for maximum benefit. While regarding charitable giving, do not overlook the tax benefit to be derived from non-cash charitable contributions.

Depending on the local property tax laws, it may be possible to pay two years of property tax bills in one calendar year to get maximum benefit from the deduction. However, be aware of early-payment discounts and late-payment penalties that would wipe out the benefits from taking the itemized deduction.

Another related strategy is to consider if you are in the itemized-deduction phase-out area for the current year. If you have an unusually large amount of income in the current year, it may be beneficial to maximize itemized deductions in the following year, when you are not subject to the phase-out.

Keep in mind that the items in question can be deducted only in the year in which they are considered paid. You cannot choose which year to deduct the item if it has been paid.

Bills paid with a credit card can be deducted in the year in which the credit card is charged, not when the amount is paid to the credit-card company. If the provider of the goods or services has been paid, you may take the amount as an itemized deduction.

Non-cash Contributions Can Be Money in Your Pocket

We live in a throwaway society. We buy something, use it, and then discard it when it no longer suits our needs.

Frequently, these items are in good condition and can be useful to others. Making a contribution of these items to a qualified tax-exempt charitable organization is a win-win-win situation. The organization benefits from the revenues generated by the contribution, the donor gets a tax deduction, and someone gets a usable item at a good price.

The accompanying table illustrates the process of deducting the contribution on Form 1040. It is a fairly simple reporting model, with increasing requirements as the dollar value of the contribution increases.NonCashCharitableContributions

If the contribution exceeds $5,000 in value, an appraisal must be obtained. The cost of this appraisal is deductible as a miscellaneous itemized deduction subject to the 2% limitation. The appraisal requirement does not apply to registered securities.

If the donated item is a vehicle, boat, or airplane, the recipient organization is required to issue the donor a Form 1098-C, and the deduction amount will be the proceeds the organization received from the sale of the vehicle or the Blue Book value if it was retained for use in the organization.

Securities and certain other capital assets that have been held for more than 12 months can be donated, and the donor can take a deduction for the fair market value of the asset instead of the donor’s basis. This can yield a large deduction at little cost for assets that have significantly increased in value.

When donating household items, many people have a tendency to stuff their goods into a large garbage bag and tell the tax preparer that they donated “three bags of clothing and household goods, and here’s my receipt from the organization.” This haphazard approach will not stand up to an IRS audit. The taxpayer is required to have an itemized list of the items donated.

Valuing the items that are donated can be a problem and somewhat time-consuming. But a little time can pay significant rewards. Both the Salvation Army and Goodwill publish a valuation guide for donated items, which may be downloaded for free from their respective websites.

Another approach is to use computer programs. Intuit offers It’s Deductible, which is free online at www.itsdeductible.com.

There is also a mobile app for Apple. You simply input information about the charity, proceed to list your donated items, and let the program value them for you. The IRS generally accepts the values assigned by these guides or programs.

Using one of the above methods, a simple spreadsheet or some other system will help keep your donation records up to date and simplify your document gathering at tax time. An organized list may mean a larger deduction for you.

Capital-gain Rates and Net Investment Income Tax

If someone were to ask, “what is the capital-gain tax rate?” the best answer would have to be: “it depends.”

First, you should determine whether the sale is subject to taxation at the ordinary income rate or at the preferred capital-gain rate. A capital asset must be held for more than 12 months to qualify for capital-gain treatment. Otherwise, it is taxed at ordinary income rates, which vary from 10% to 39.6%.

Even if the sale of the asset meets the criteria for capital-gain treatment, the rate can be zero, 15%, 20%, 25%, or 28%. Then there may be an additional 3.8% net investment income tax levied on top of those rates.

It should be noted that the capital-gain rate is a rate that substitutes for the ordinary income rate. The sale is not subject to both regular income tax and the capital-gain tax.

Generally, a capital gain arises from the sale of investment property or real estate. In addition to gains from the sale of capital assets being subject to the capital-gain rate, qualified dividends are taxed at that rate but are not capital gains. The highest capital-gain rate is 28%, levied on gains from the sale of collectibles or qualified small-business stock. Next would be the tax on unrecaptured Section 1250 gains at 25%.

This brings us to the more common capital-gain rates, which are applied to most capital asset sales. This rate varies.

Taxpayers in the 39.6% (highest) bracket will be subject to a 20% capital-gain rate. Those not in the highest bracket but in the 25% or higher bracket must pay at the 15% rate. Taxpayers in the 10% or 15% brackets have a zero capital-gain rate applied.

These rates can be somewhat misleading since some taxpayers will be subject to the 3.8% net investment income tax. This is a surtax on taxpayers whose modified adjusted gross income exceeds $250,000 for married couples filing jointly ($125,000 for married filing single and $200,000 for everyone else).

Estates and trusts are subject to this tax, which can be significant. They will be subject to this tax on the lesser of:

• Undistributed net investment income; or
• Adjusted gross income over the amount at which the highest tax bracket for a trust or an estate begins (currently $12,300).

This tax makes the effective capital gain rate as high as 23.8%.

However, estates and trusts can avoid the tax by making income distributions to the beneficiaries. Since the threshold subject to the tax is significantly higher for individuals, this option could eliminate the tax altogether.

The net investment income tax is levied on income in addition to capital gains. Net investment income includes most dividends, interest, annuities, royalties, rents, and the taxable portion of gains from the sale of property. The regulations defining net investment income take 159 pages to define the term, so consult with your CPA regarding your liability for this tax.

A separate tax was enacted as a part of the Affordable Care Act that also applies to individuals with high incomes. The 0.9% additional Medicare tax is levied on earned income in excess of certain threshold amounts. The thresholds are the same as the ones for the net investment income tax.

However, collecting the tax is somewhat complex. If an individual has wages in excess of $200,000, the employer is required to withhold the tax on earnings in excess of that amount. If neither spouse exceeds the $200,000 threshold but they have a combined earned income in excess of $250,000, they must pay the tax when they file their Form 1040.

As with the additional Medicare tax, taxpayers are advised to consult with their CPA to take steps to mitigate this tax — or at least to be prepared for it.

Home-office Safe Harbor

If your business operates out of your home, the IRS will allow you to take a tax deduction for your home office.

To qualify for the deduction, you are required to:

• Have an area in your home that is exclusively and regularly used as a home office; and
• Use the home as your principal place of business.

If you are an employee, you are subject to these same two criteria. In addition, your home office must be for the convenience of the employer. An employee cannot rent a portion of the home to the employer, use the rented portion to perform services as an employee for that employer, and take a home-office deduction.

The home-office deduction is based on the portion of the home that is used for business. A percentage of many home expenditures can be allocated to the cost of the office. In addition, a depreciation deduction may be included in the cost.

The IRS now offers a simplified safe-harbor option for deducting home-office expenses. Rather than determining the actual expenses incurred in the home, taxpayers may simply deduct $5 per square foot used as an office for the deduction. Keep in mind that using the safe-harbor method means there will be no depreciation recapture when the home is sold.

A taxpayer may choose either deduction method each year. The election is made by filing the return using the method of choice for that year.

Home-office Deduction for a Corporation

The home-office deduction is designed for a sole proprietorship filing a Schedule C. Business owners who choose to incorporate their businesses will lose the advantage of deducting the expenses of a home office because the corporation and the taxpayer become two separate, distinct entities at the time of incorporation.

Three alternatives can be chosen that would allow a home-office deduction in these situations. First, assuming that corporation owners are also employees of their corporations, they could take the employee home-office deduction on their Schedule A as a miscellaneous itemized deduction.

However, this approach has two disadvantages. First, the deduction is subject to the 2% limitation on miscellaneous itemized deductions, potentially eliminating some or all of the deduction. Secondly, taxpayers who do not itemize cannot obtain a home-office deduction.

The second choice is for corporations to pay rent to their owners for use of a home office. This rent is deductible by the corporations, and the owners must report the rent on their Form 1040, Schedule E.

However, an owner can set the amount of rent equal to the expenses associated with the home office and show no gain or loss on the rental activity on the Form 1040. Using this method, the owner can create some personal cash flow since deducting depreciation on the office is an allowable expense.

The third alternative is to have the corporation pay the owner for any out-of-pocket costs of a home office under an accountable plan. Reimbursed expenses must be actual job-related expenses that the owner must substantiate by providing the corporation with receipts or other documentation.

These expenses can include a portion of mortgage interest, property taxes, utilities, insurance, security service, and repairs. They would be reimbursed based on the percentage of the home that is represented by the office area.

These last two methods require some rigorous record keeping. But the bottom line is that either of these approaches can yield benefits to the taxpayer and the corporation.

Tangible Property Regulations

New tangible property regulations went into effect on Jan. 1, 2014. These regulations are far-reaching and designed to guide taxpayers in determining whether an expenditure can be classified as an expense or must be capitalized and depreciated.

In many cases, the answer is clear. Routine ‘ordinary and necessary’ business expenses are normally expensed. These include supplies, payroll, purchased inventory (when sold), small tools, insurance, licenses and fees, and routine maintenance.

At the other extreme are items that are clearly long-lived assets and must be capitalized and depreciated — vehicles, machinery and equipment, buildings, etc. Companies may use a de minimis safe-harbor election to simplify accounting records. This amount is $5,000 if the company has an applicable financial statement (AFS), and $500 otherwise. Expenditures below these amounts may be expensed. An AFS is generally an audited statement filed with the SEC or with a government agency.

Where the major issues come into play is in considering whether a repair can be classified as an improvement to the asset. Under IRS regulations, property is improved if it undergoes a betterment, an adaptation, or a restoration. If it is an improvement, it should be depreciated.

Betterment:
• Fixes a ‘material condition or defect’ in the property that existed before acquisition of the asset;
• Results in a material addition to the property; or
• Results in a material increase in the property’s capacity.

Restoration:
• Returns a property to its normal, efficient operating condition after falling into disrepair;
• Rebuilds the property to like-new condition after the end of its economic life;
• Replaces a major component or substantial structural part of the property;
• Replaces a component of the property for which the owner has taken a loss; or
• Repairs damage to the property for which the owner has taken a basis adjustment for a casualty loss.

Adaptation:
• Fits a unit of property to a new or different use.

The definition of the unit of property (UOP) is critical. It helps determine whether an expenditure should be capitalized or expensed.

For example, a building may be defined as a UOP, or each of the enumerated building systems may be defined as a UOP. For non-buildings, the UOP is defined by the IRS as all components that are functionally interdependent, unless the taxpayer used a different depreciation method or recovery period for a component at the time it was placed into service.

There are two additional safe harbors — an election for small taxpayers and a routine-maintenance safe harbor.

Conclusion

Tax laws change at an amazing pace. It is estimated that more than 5,000 changes to federal tax laws have been made since 2001. That’s an average of more than one change per day. The Internal Revenue Code was 73,954 pages in 2013, which makes War and Peace look like a short story.

The information contained in this article was current at the time it was published. However, it is by no means certain that it will remain current for the rest of 2015.

Why bring this up? Simply to emphasize how incredibly complex our tax laws have become. Tax planning is necessary in today’s complex world so that you can stay on the right side of the IRS and minimize your tax liability.


James Barrett is managing partner of Meyers Brothers Kalicka in Holyoke; (413) 536-8510; [email protected]

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700
 
• June 24: After 5, 5-7 p.m., hosted by J.F. Conlon, 29 University Dr., Amherst. Sponsored in part by J.F. Conlon & Associates. Cost: $10 for members, $15 for non-members. Register online at www.amherstarea.com or call the chamber office at (413) 253-0700.
 
GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101
 
• June 17: Breakfast & Health Fair, American Red Cross Blood Drive, hosted by Castle of Knights, 1599 Memorial Dr., Chicopee. Exhibitor space available: $125 per table for members, $175 for non-members.
• June 18: Mornings With the Mayor, 8-9 a.m., hosted by Willimansett Center West, 546 Chicopee St., Chicopee. Free for chamber members.
• June 24: Business After Hours, 5-7 p.m., hosted by Wireless Zone, 601E Memorial Dr., Chicopee. Cost: $10 for members, $15 for non-members. 

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• June 18: Speaker Breakfast, 7:30-9 a.m., hosted by Williston Northampton School, 19 Payson Ave., Easthampton. Join us for breakfast and educational discussion with keynote speaker Tim Brennan, Pioneer Valley Planning Commission executive director, regarding the regional impact and importance of the North South Rail Project. Register online at www.easthamptonchamber.org or call Denise at (413) 527-9414.
 
GREATER HOLYOKE CHAMBER OF COMMERCE
www.holycham.com
(413) 534-3376
 
• June 19: 125th Anniversary Gala Ball, hosted by the Log Cabin, 500 Easthampton Road, Holyoke. Cocktails at 6 p.m., dinner at 7 p.m. Enjoy an elegant meal and dance to the music of the Floyd Patterson Band. Join Marcotte Ford as one of the major event sponsors by calling (413) 34-3376. Event is open to the public, More details to follow.
 
GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900
 
• June 25: 2015 Workshop: “Taking Control of Your Energy Costs: Money-saving Strategies for Businesses,” 9-10 a.m., hosted by Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Join the Hampshire Council of Governments Electricity Department to learn about easy strategies for reducing the amount you spend on electricity each year. Learn about local, state, and utility resources for financing energy-saving projects and how to evaluate offers from electricity suppliers — and much more. Admission is free. Pre-registration is required; space is limited. To register, visit [email protected]
• June 26: 2015 Workshop: “Microsoft Excel: Tips, Tricks & Shortcuts in Microsoft Excel,” 9-11 a.m., hosted by Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. This workshop will present our favorite tips, tricks, and shortcuts that we have collected and developed over 15 years of teaching and using Microsoft Excel. Participants are encouraged to bring laptops and follow along with the instructor, but this is not required. Admission: $20 for members, $30 for non-members. Pre-registration is required; space is limited. To register, visit [email protected]
 
GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618
 
• June 19: Chamber Breakfast, 7:15 a.m. to 9:00 a.m. Hosted by The Ranch Golf Club, 65 Sunnyside Road, Southwick. Platinum sponsor: Mestek. Golf sponsor: Berkshire Bank. Silver sponsor: First Niagara and Prolamina. Cost: $25 for members, $30 for non-members. Golf special: Registered attendees of the breakfast can golf at a discounted rate of only $65 at the Ranch Golf Club following the breakfast. Call Bill Rosenblum, golf pro, to register at (413) 569-9333, ext. 3. To register, call Pam at the chamber at (413) 568-1618.
• June 22: Social Security Workshop: “Make Social Security Work for You,” 4:30-5:30 p.m., hosted by Holiday Inn Express, 39 Southampton Road, Westfield. Sponsored by Renaissance Advisory Services, LLC. Guest speaker: William Sheehan, district manager (retired), Springfield Social Security Office. Before you retire, ask questions: when should I begin Social Security? Do I plan to keep working? Will all my expenses be covered? What will my beneficiaries receive?  Learn about Social Security strategies that may fit into your overall plan. Cost: free for chamber members, $30 for non-members.
 
WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
413-426-3880
 
• June 18: Annual Breakfast Meeting, 7-9 a.m., hosted By Chez Josef, Agawam. Sponsored by OMG, Ormsby Insurance, and Development Associates. Event will kick off with the welcoming of new chairman Chuck Kelly and the incoming WRC board of directors. Cost: $25 for chamber members, $30 for non-members. For more information and for tickets, call the chamber office at (413) 426-3880 or e-mail [email protected].

Court Dockets Departments

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

CHICOPEE DISTRICT COURT
Thames Insurance Co., as subrogee of Robert and Elaine Peterson v. Bennett Properties, LLC
Allegation: Negligent disposal of smoking materials by employee of Bennett Properties, causing roof fire and substantial damage to plaintiff’s home: $22,106.13
Filed: 4/21/15

FRANKLIN SUPERIOR COURT
Patrick Buchanan v. J.L. Raymaakers and Sons Inc.
Allegation: Negligent construction work performed by the defendant during a sewer rehab project in the town of Greenfield: $50,000
Filed: 4/28/15

HAMPDEN SUPERIOR COURT
Gregory and Laurie Pyles v. Jean Duquette and Son
Allegation: Defendant breached a contract for construction of plaintiff’s home: $70,000
Filed: 5/18/15

PALMER DISTRICT COURT
Medeiros Real Estate Investments v. Chef Lou’s Gourmet Foods, LLC and Luis Maravilha
Allegation: Non-payment of rent and utilities: $38,713.50
Filed: 5/1/15

SPRINGFIELD DISTRICT COURT
Connecticut Valley Artesian Co. v. Cherokee Enterprises d/b/a Cherokee Environmental
Allegation: Non-payment of services rendered: $20,634.04
Filed: 5/13/15

Perkins Paper, LLC v. Diamond Gourmet Meat and Deli, LLC
Allegation: Non-payment for goods sold and delivered: $2,022.66
Filed: 4/23/15

WESTFIELD DISTRICT COURT
Simplicity Engineering N.E. Inc. v. Wood Waste of Boston Inc.
Allegation: Non-payment of rental machinery: $4,785.00
Filed: 4/15/15

Daily News

INDIAN ORCHARD — The Dowd Insurance Agencies, a leading insurance provider serving New England for more than 115 years, held an open house to celebrate its newly renovated space on Main Street in Indian Orchard on May 20. The open house featured a ribbon cutting with the Affiliated Chambers of Commerce of Greater Springfield (ACCGS) and provided customers and neighbors the opportunity to tour the new office space.

Moskal-Dowd and Orchard-Dowd recently moved to 485 Main St., Indian Orchard, to provide more services under one roof. Moskal-Dowd was originally acquired by the Dowd Insurance Agencies in 2009; Orchard-Dowd was acquired in early 2014. The new location offers easier access to agents in one convenient location.

“In an era when online and 800-number agencies proliferate, we remain what we have been since 1898: a community-based company committed to insurance professionalism with local service,” said John Dowd Jr., president and CEO of the Dowd Insurance Agencies. “Our new facility will allow us to provide more personalized attention to our valued customers.”

The benefits of the new office include ample parking, a large conference room for meetings, and, most important, a larger staff to provide customers a broader range of service. Services available at the new Indian Orchard location include personal insurance, including auto, homeowner, boat, RV, and umbrella insurance; commercial insurance for businesses of all sizes; and life insurance and employee benefits.

“For more than a century, we have provided businesses and residents in the Pioneer Valley with exceptional service, and we will continue to do so as a full-service operation at our new Springfield location,” said Dowd. “The Dowd Insurance agencies are fully independent and not beholden to any single carrier, and, as a result, we can negotiate on your behalf for the best coverage at the best price.”

For more information, visit dowd.com.

Insurance Sections
Insurance Agencies Raise Their Profile Through Blogs, Social Media

In an industry as competitive as insurance, Maureen Ross O’Connell succinctly stated what must be the goal for every agency: “we want people to think of us when they think of insurance.”

Bill Grinnell

Bill Grinnell says social media is limited in how much business it can attract, but it’s still important to maintain an online presence.

But in an era when Americans, especially the younger crowd, aren’t reading as much print media as they used to — the striking decline of daily newspaper readership over the past two decades testifies to that trend — how do agencies reach out to potential new customers?

One answer is social media, from Facebook pages to LinkedIn listings to blog posts, said Ross O’Connell, president of Ross Insurance in Holyoke. But the messages and techniques used on these media are strikingly different than what might be considered traditional marketing.

“We don’t talk much about insurance on Facebook at all,” she said of the company’s lively Facebook page, which is updated virtually every day. In the weeks before this article went to press, Ross posted an article about a major airbag recall, but also one about how parents feel when their kids start driving and another about identify theft.

Meanwhile, the agency shared congratulations to the region’s high-school and college graduates, recognized National EMS Week, shared information on the Great New England Air Show, polled readers on favorite cookout foods, and solicited comments on Deflategate. In short, the page mixes helpful information — only occasionally touching on insurance-related topics — with a healthy dose of fun and human interest.

“People are not on social media to be sold to; they get annoyed when you try to sell to them on Facebook,” Ross O’Connell said. “We run contests, share relevant information, but we’re not trying to sell insurance on Facebook. They have an opportunity, if they’re so inclined, to request a quote off the Facebook page, but mostly, we just want to be part of the conversation.”

Meanwhile, Agawam-based Insurance Center of New England (ICNE) maintains its Facebook page with several posts per week. Recent topics range from auto safety and roadside emergencies to photos from the company’s recent Paint Craze Night to benefit the YWCA; from congratulations to clients that have won awards to an infographic about financial literacy in childhood. Meanwhile, several articles posted to the ICNE’s website delve into weightier insurance topics, from Affordable Care Act compliance to workers’ compensation.

“We definitely are embracing the tools — not to say we’ve mastered them,” said company President Bill Trudeau, noting that ICNE also engages with the region’s professional crowd through LinkedIn. “Our Facebook persona tends to be more community-oriented. We do put some things about insurance in there if it’s something of interest, like the windshield-wiper thing, using headlights when they’re in use. Or we might say something about fire-safety reminders. But it’s not filled with insurance stuff.”

The goal in posting any item on Facebook, he continued, is for people to read it and find it interesting — and hopefully keep coming back. Meanwhile, sharing news about local events and causes ICNE or its employees are involved in drives home their connection to the community. “We see it as a way to demonstrate what we’re all about, Trudeau said, “what we’re up to besides insurance.”

Bill Grinnell, president of Webber & Grinnell Insurance in Northampton, said his firm has focused increasingly on social media and online communications over the past two years, but the jury is out on what the agency gains from such activity.

“I am still unconvinced how we benefit,” he told BusinessWest. “We’re certainly doing it, but I don’t think it’s a silver bullet that will propel my business forward by any means.

“People just don’t go to insurance-company websites to hang out,” he added. “When we post something on Facebook, we want to make it interesting — but it’s not the most exciting business in the world. Obviously, we try to get people to follow us on social media, but that doesn’t replace old-fashioned ways of getting new business. Still, I do feel we are ahead of the pack in terms of our social media.”

Home and Oughta

Most effective, Grinnell said, is the company’s two online newsletters — the Guardian, geared to personal-line (home and auto) customers, and the Protector, which goes out to business clients, business prospects, underwriters, vendors, and other people the agency associates with. The contents of those newsletters then get posted to Facebook and LinkedIn.

“We do keep it somewhat relevant,” Grinnell said. “For example, in our personal-lines newsletter, we had an article over the winter with a lot of great information about ice dams — what causes them and how to prevent them. We also had a nice article on how your insurance company responds to water damage. We followed that up with what’s covered in flood coverage, seepage, and so on. That got good response from people.”

He’s currently drafting an article on how points affect auto-insurance premiums, and another on the pros and cons of different deductible levels and what kind of savings customers should expect. Meanwhile, the business-insurance newsletter recently featured a piece on workplace injuries and the impact they have on business income, business interruption, and insurance coverage.

“I went recently to an Employers Association meeting about employee engagement and got a couple of jewels from that on helping me run my business,” Grinnell went on. “Then I put an article in my newsletter; I took what I learned from it and shared it with my customers.”

Similarly, Ross O’Connell said the blog on her agency’s website — updated regularly by a full-time social-media architect, and featuring articles on everything from employee benefits to motorcycle safety to health-insurance plan options — is also geared to customers as well as prospects.

That architect, Krystal Carvalho, also writes for a second Ross blog, insurance-boss.com, which mixes hard information with lighter fare, like a piece on Easter desserts, and profiles of agency clients. But there is some crossover among the two blogs and the Facebook page.

“Everything changes in the social-media world,” Ross O’Connell said, “so much so that we’re shifting our philosophy and bringing our soft social stuff onto our website as well. So charity work, community events, that used to be all on insurance-boss.com, but the ultimate goal here is to drive people to our website. So our strategy is shifting a little bit now as we speak.”

To varying degrees, all the agencies that spoke with BusinessWest said social media can be a branding tool to keep a company’s name and community connections on people’s minds. Trudeau said this happens when ICNE posts a photo of a newly hired employee.

“We might stay more top of mind the next day,” he said. “And if someone asks them, ‘I don’t have a good agency; who do you use?’ hopefully they’ll think of us just a tiny bit more than if they had not seen anything.”

Social media has other practical uses, Grinnell added, noting that LinkedIn can be a solid recruiting tool. “We can communicate with all our LinkedIn friends about positions that are open and also look at individuals who might fit the job description. That has been useful to us.”

Brand Names

Trudeau said businesses that post regularly on social media have to strike a balance between being interesting and annoying; no one wants their feed clogged with material they have no use for.

Still, Ross O’Connell said, “it’s absolutely important to have a presence on social media — we have to be part of the conversation, branding ourselves.”

She added that the agency’s initial goal when starting to delve into social media was to reach out to the younger generation. “Of course, the average age on Facebook is now 55, but that was not the case when we started. We’re reaching a diverse audience.”

Trudeau also sees value in being part of the daily conversation on people’s news feeds.

“People have a lot of choices in the marketplace, where they can buy house and car insurance. If they see they can get competitive prices from someone who’s engaged in their community, we think people will choose to work with us as opposed to what we call a black box: ‘OK, time to get on the computer for a quote from State Farm, Geico, Progressive, or Allstate.’ You’re not going to run into those people at the local Red Cross board meeting; they don’t really have a specific presence in the Pioneer Valley.”

In short, the company’s pitch is that it represents many different carriers and can offer attractive products, he added. “But social media gets out the message that we’re engaged in the community, and here are some things we think are interesting and fun about us.”

Grinnell said there’s an element of client retention as well, and making sure customers are engaged with the agency and even expanding the relationship.

“It’s a very competitive world in the insurance business these days, and the insurance companies do most of the billing, most of the processing, so typically people don’t hear much from their agent unless they have reason to call them,” he told BusinessWest. “We felt it was important to get out in front of them and remind them who we are. We bring value to the table, and we try to bring value in that newsletters.”

As Ross O’Connell mentioned, however, the landscape is always shifting, so insurance agencies are constantly challenged to change with the times.

“We don’t always have all the time we need to do it,” Trudeau said. “It took a while to build those muscles, to have everyone remember, ‘hey, if you’re going to be at such-and-such event, get us some material.’

“We’re all students of social media,” he added, “and we’re doing what we can to do it better.”


Joseph Bednar can be reached at [email protected]

Insurance Sections
Insurance Is Personal — and Business, Too — at Moulton

By CLARK HOWELL

It has been exactly four years since tornadoes struck Western Mass. on June 1, 2011, an event that insurance agents remember well.

Cindy Moulton St. George (center), daughter Katie Gagner, and husband Roy St. George

Cindy Moulton St. George (center), daughter Katie Gagner, and husband Roy St. George represent the second and third generations of this family business.

Cynthia Moulton St. George, president of Moulton Insurance, recalls her employees climbing through downed trees and over debris to get to clients in the days following that unexpected disaster, which resulted in some $150 million in damages.

“We had gotten authority from our companies,” Moulton St. George said, “and they would refund our accounts. And we would just go and write checks … because people had nothing.”

She added that some people victimized by the twisters had everything “sucked right out of their house — if their house was even there.”

Katie Gagner, who manages the company’s Belchertown office — Moulton has additional offices in Palmer and Ware — added that “it was crazy” in those hectic first days of writing checks and consoling clients and residents after the disaster.

As a third-generation family business launched by Moulton St. George’s father in 1952 (Vice President Roy St. George is her husband, and Gagner is their daughter), they say they understand the needs of both families and businesses — a commitment put to the test by the tornadoes, but one in play every day.

“We are an advocate for our clients,” Moulton St. George said, adding that the image of agents sitting behind a desk is inaccurate, and that getting out into the community — though usually not scrambling over tree branches — is every bit as important as doing the paperwork of a claim.

Moulton St. George said it’s that personal connection to the community that sets independent agents apart from the large, national direct sellers of insurance.

For example, she went on, many auto service centers, and especially auto-body repair shops, won’t even do business with motorists who have direct-seller auto insurance. “They have signs right in the shops, many of them, that say, ‘if you have XYZ Insurance, don’t bother asking us to do your repairs.’”

Independent agencies like Moulton are different for many reasons, she said, but especially because they actively advocate for clients, particularly “when it comes to the claim, which is why you buy insurance.”

Setting Their Sites

When she and St. George sat down with BusinessWest, the company was both celebrating some recent successes and taking steps to further raise its profile.

Specifically, the agency had just received the Long Term Service Award from the Quaboag Hills Chamber of Commerce, and was preparing to launch a new, content-rich website.

The website — which will offer more information on business and commercial lines of insurance — is important, Moulton St. George said, because people don’t always associate the company with those areas of expertise, even after 63 years in business.

“Businesses may not look at Moulton Insurance as the go-to agency for commercial lines,” St. George said, but added that perceptions will change once people become aware of the extensive list of business and commercial products offered by their company.

However, he explained, auto, home, and life insurance will continue to play a vital role in the overall mix of products Moulton offers to residents of Massachusetts, Connecticut, New Hampshire, and Vermont.

A stronger web presence is important for an agency based in the Quaboag region that aims to reach across Western Mass. and beyond. St. George said the company probably could have better advertised its experience with commercial lines in the past, which is one reason the website is getting an overhaul.

“We can handle anything from a Main Street type business to a manufacturing facility,” as well as the fleet of vehicles associated with that company, he said, adding that Moulton represents more than 15 insurance carriers, both regional and national, to provide options should a situation require specialization.

St. George is equally proud of the employees representing those products. He noted that many agencies in Western Mass. have relatively low ratios of full-time licensed agents to total employees. In other words, an agency might have three licensed agents and a total number of 14 employees, meaning that the majority of employees can only handle administrative work, and not the actual work of determining the best insurance product for a given situation.

Of Moulton’s 16 employees, however, 14 are licensed agents, ranking in the top 20% of agencies in the region by ratio of agents to employees. Further, the agency boasts five certified insurance counselors (CICs), three in the commercial area alone.

The CIC designation, he explained, is a mark of distinction that represents a commitment to professional excellence and leadership within the industry. CICs are recognized as among the best and most knowledgeable insurance practitioners in the nation. The designation is earned by attending five intensive CIC Institutes: agency management, commercial casualty, commercial property, life and health, and personal lines. The formal training required to become a CIC includes 100 classroom hours and the successful completion of comprehensive exams in these five areas of expertise.

Moulton also boasts eight certified insurance service representatives (CISRs). These agents have gone through a program that offers additional learning opportunities in the commercial-lines and personal-lines arenas, as well as courses in health and risk management.

Earning Trust

However, St. George and Moulton St. George both stressed, knowledge of insurance products alone won’t make an agency a trusted entity within its region. That comes from years of dedication and service to a community.

“Our reputation is a big part of what we do,” Moulton St. George said, noting that her father, Charles Moulton, had the foresight in 1952 to start an insurance agency that strived to bring personal service and cost-effective insurance coverage to area customers. Since then, she said, the company’s agents have made deep connections to the community.

The new website, they say, is just one way of raising the agency’s profile and letting insurance shoppers know what Moulton can offer to protect against the storms of life and business. Sometimes literally.

Chamber Corners Departments

AFFILIATED CHAMBERS OF COMMERCE OF GREATER SPRINGFIELD
www.myonlinechamber.com
(413) 787-1555
 
• June 3: Business@Breakfast, 7:15-9 a.m., hosted by Springfield College, Richard B. Flynn Campus Union, 263 Alden St., Springfield. Sponsored by United Personnel and Wolf & Company, P.C. Celebrate success at the last ACCGS Business@Breakfast of the 2014-15 season. Includes presentation of “A Year in Review” and the Richard J. Moriarty Citizen of the Year Award. Cost: $20 for members ($25 at the door), $30 for general admission.

AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700
 
• June 24: After 5, 5-7 p.m., hosted by J.F. Conlon, 29 University Dr., Amherst. Sponsored in part by J.F. Conlon & Associates. Cost: $10 for members, $15 for non-members. Register online at www.amherstarea.com or call the chamber office at (413) 253-0700.
 
GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101
 
• June 13: 5K Road Race/2-mile Walk. Cost: $25, $15 for kids 12 and under. Registration includes T-shirt and free lunch provided by the Munich Haus.

• June 17: Breakfast & Health Fair, American Red Cross Blood Drive, hosted by Castle of Knights, 1599 Memorial Dr., Chicopee. Exhibitor space available: $125 per table for members, $175 for non-members.

• June 18: Mornings With the Mayor, 8-9 a.m., hosted by Willimansett Center West, 546 Chicopee St., Chicopee. Free for chamber members.

• June 24: Business After Hours, 5-7 p.m., hosted by Wireless Zone, 601E Memorial Dr., Chicopee. Cost: $10 for members, $15 for non-members. 

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• June 1: Greater Easthampton and Greater Holyoke Chambers of Commerce 2014 Collaborative Networking Event. Register online at www.easthamptonchamber.org or call Denise at (413) 527-9414.

• June 8: Monday Morning with the Mayor, 8-9 a.m., hosted by Easthampton Savings Bank, Financial Services. Enter via Campus Lane entrance, 36 Main St., Easthampton. This is your opportunity to bring your questions to Mayor Karen Cadieux for casual conversation and direct answers. Register online at www.easthamptonchamber.org or call Denise at (413) 527-9414. 

• June 18: Speaker Breakfast, 7:30-9 a.m., hosted by Williston Northampton School, 19 Payson Ave., Easthampton. Join us for breakfast and educational discussion with keynote speaker Tim Brennan, Pioneer Valley Planning Commission executive director, regarding the regional impact and importance of the North South Rail Project. Register online at www.easthamptonchamber.org or call Denise at (413) 527-9414.
 
GREATER HOLYOKE CHAMBER OF COMMERCE
www.holycham.com
(413) 534-3376
 
• June 19: 125th Anniversary Gala Ball, hosted by the Log Cabin, 500 Easthampton Road, Holyoke. Cocktails at 6 p.m., dinner at 7 p.m. Enjoy an elegant meal and dance to the music of the Floyd Patterson Band. Join Marcotte Ford as one of the major event sponsors by calling (413) 34-3376. Event is open to the public, More details to follow.
 
GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900
 
• June 3: June Arrive @ 5, 5-7 p.m., hosted by Mineral Hills Winery, 592 Sylvester Road, Florence. Sponsored by Keiter Builders. Cost: $10 for members. For more information or to register, contact the chamber at (413) 584-1900.

• June 12: 2015 Workshop: “Using Excel Pivot Tables to Analyze Your Business’ Data,” 9-11 a.m., hosted by Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. Pivot tables are Excel’s most powerful tool for data analysis. A pivot table lets you easily separate data by various criteria into rows and columns in order to extract significant information from large, complex data sets. In this workshop, you’ll learn how to create and customize pivot tables using your own data. Participants are encouraged to bring laptops and follow along with the instructor, but this is not required. Admission: $20 for members, $30 for non-members. Pre-registration is required; space is limited. To register, visit [email protected]

• June 26: 2015 Workshop: “Microsoft Excel: Tips, Tricks & Shortcuts in Microsoft Excel,” 9-11 a.m., hosted by Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. This workshop will present our favorite tips, tricks, and shortcuts that we have collected and developed over 15 years of teaching and using Microsoft Excel. Participants are encouraged to bring laptops and follow along with the instructor, but this is not required. Admission: $20 for members, $30 for non-members. Pre-registration is required; space is limited. To register, visit [email protected]
 
GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618
 
• June 1: June Mayor’s Coffee Hour, 8-9 a.m., hosted by Westfield Vocational Technical High School, 33 Smith Ave., Westfield. Free and open to the public. Register by calling (413) 568-1618.

• June 10: June After 5 Connection, 5-7 p.m., hosted by Westfield Bank, 462 College Highway, Southwick. Sponsored by Southwick Tae Kwon Do. Cost: $10 for members, $15 cash for non-members. Refreshments will be served. Bring your business cards and make connections. Register online at www.westfieldbiz.org.

• June 16: Eat & Educate: “Employee-sponsored Retirement and Benefit Programs,” 11:30 a.m. to 1 p.m., hosted by Westfield Bank, 141 Elm St., Westfield. Presented by Shawn Torres, MBA, Westfield Wealth Management and Westfield Bank. Cost: free for chamber members, $30 for non-members. RSVP is required; space is limited. Call Pam at the chamber at (413) 568-1618 to register.  

• June 19: Chamber Breakfast, 7:15 a.m. to 9:00 a.m. Hosted by The Ranch Golf Club, 65 Sunnyside Road, Southwick. Platinum sponsor: Mestek. Golf sponsor: Berkshire Bank. Silver sponsor: First Niagara and Prolamina. Cost: $25 for members, $30 for non-members. Golf special: Registered attendees of the breakfast can golf at a discounted rate of only $65 at the Ranch Golf Club following the breakfast. Call Bill Rosenblum, golf pro, to register at (413) 569-9333, ext. 3. For more information on sponsorships, to register, or to donate a raffle prize, call Pam at the chamber at (413) 568-1618.

• June 22: Social Security Workshop: “Make Social Security Work for You,” 4:30-5:30 p.m., hosted by Holiday Inn Express, 39 Southampton Road, Westfield. Sponsored by Renaissance Advisory Services, LLC. Guest speaker: William Sheehan, district manager (retired), Springfield Social Security Office. Before you retire, ask questions: when should I begin Social Security? Do I plan to keep working? Will all my expenses be covered? What will my beneficiaries receive?  Learn about Social Security strategies that may fit into your overall plan. Cost: free for chamber members, $30 for non-members.
 
NORTHAMPTON AREA YOUNG PROFESSIONAL SOCIETY
www.thenayp.com
(413) 584-1900
 
• June 11: Nonprofit Board Fair, 5 p.m., hosted by Union Station, 125A Pleasant St., Northampton. Nonprofits count on volunteers to lead them to success. Join us for the fifth-annual Nonprofit Board Fair, a signature event featuring organizations from throughout the Pioneer Valley whose leadership will be on hand to speak to about opportunities to serve on their boards of directors. In addition, there will be a cash bar, hors d’oeuvres, and raffle prizes. Sponsors and partners: Florence Bank, the Community Foundation of Western Massachusetts, and WGBY public television. Register online at www.thenayp.com.
 
WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
413-426-3880
 
• June 3: Wicked Wednesday, 5:30-7:30 p.m., hosted By Lattitude, 1338 Memorial Ave., West Springfield. Cost: free for chamber members, $10 at the door for non-members. Event is open to the public. Wicked Wednesdays are monthly social events, hosted by various businesses and restaurants, that bring members and non-members together to network in a laid-back atmosphere. For more information, call the chamber office at (413) 426-3880 or e-mail [email protected].

• June 18: Annual Breakfast Meeting, 7-9 a.m., hosted By Chez Josef, Agawam. Sponsored by OMG, Ormsby Insurance, and Development Associates. Event will kick off with the welcoming of new chairman Chuck Kelly and the incoming WRC board of directors. Cost: $25 for chamber members, $30 for non-members. For more information and for tickets, call the chamber office at (413) 426-3880 or e-mail [email protected].