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SPRINGFIELD — Big Y World Class Markets collected donations from customers and employees from Sept. 19 through Sept. 29 for American Red Cross disaster relief.

Community and employee donations, along with additional support from Big Y, resulted in a donation of $35,000, which will be donated to both Massachusetts and Connecticut American Red Cross chapters in support of the ongoing relief efforts in the U.S.

A formal check presentation to the Massachusetts American Red Cross was held on Oct. 23 at the Chicopee Big Y World Class Market. Mike Matyszewski, store director of Big Y Foods, presented the contribution to Erin Ryder, regional manager of Donor Relations for the Massachusetts chapter.

The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors like the Big Y. The Red Cross responds to an emergency every eight minutes. From small house fires to events like the Merrimack Valley gas-leak explosions and fires in September, to multi-state natural disasters like Hurricanes Florence and Michael, the American Red Cross goes wherever it’s needed, so people can have clean water, safe shelter, and hot meals when they need them most.

Big Y, its customers, and employees have a strong tradition of supporting those in need through the American Red Cross. Past relief campaigns include the 2004 tsunami, Hurricane Katrina, and the earthquakes in both Japan and Haiti. The partnership has raised more than $1.5 million to support both international and domestic disasters.

Daily News

SPRINGFIELD — The second annual class of Healthcare Heroes will be honored at the Starting Gate at GreatHorse in Hampden on Thursday, Oct. 25 from 5:30 to 8:30 p.m.

Healthcare Heroes, a recognition program involving the Western Mass. healthcare sector, was launched last spring by HCN and BusinessWest. The program was created to shed a bright light on the outstanding work being done across the broad spectrum of health and wellness services, and the institutions and people providing that care.

This year’s honorees include Mary Paquette, director of Health Services and nurse practitioner, American International College; Celeste Surreira, assistant director of Nursing, the Soldiers’ Home in Holyoke; Peter DePergola II, director of Clinical Ethics, Baystate Health; Dr. Matthew Sadof, pediatrician, Baystate Children’s Hospital; TechSpring; the Consortium and the Opioid Task Force; and Robert Fazzi, founder, Fazzi Associates. The seven winners were profiled in the Sept. 4 issue of BusinessWest and the September issue of HCN, and will be feted at the Oct. 25 gala.

Tickets cost $90, and tables of 10 are available. To order tickets, call (413) 781-8600, ext. 100, or visit www.businesswest.com. Healthcare Heroes sponsors include American International College (presenting sponsor), Baystate Health/Health New England (presenting sponsor), National Grid (partner), and supporting sponsors Renew.Calm, the Elms College MBA program, Bay Path University, and Mercy Medical Center/Trinity Health Of New England.

Daily News

AMHERST — The National Science Foundation (NSF) announced that it has selected UMass Amherst to be one of its national network of Innovation Corps (I-Corps) Sites. The program is intended to increase research commercialization and campus startups while enriching existing innovation infrastructure. Organizers hope to help new ventures bring economic development and jobs to the region.

Kenneth Carter, professor of Polymer Science and Engineering and a faculty inventor, leads the site as its principal investigator. “This is tremendous news for our students in STEM fields, their faculty advisors, industry partners, and our alumni who want to give back to the campus through mentoring and other support,” he said. “We are extremely excited about it.”

His co-principal investigators are Robert MacWright, director of the campus’s Technology Transfer Office, and Nilanjana Dasgupta, professor of Psychological and Brain Sciences.

“The idea is to have faculty, students, and mentors team up to advance a technical idea and take it from the laboratory out into the real world,” Carter said. “I-Corps is a curriculum that leads you to discover the potential value of those ideas. While it is clear we would like to see our students and researchers making a product or starting a new company, the major goal of the training is simply to get off campus and interview potential users of a particular idea or technology. From there, one can make informed business decisions.”

Carter is part of a successful startup company, FogKicker, that recently brought a UMass Amherst lab invention to market — a biodegradable, non-toxic anti-fog solution made from nanocellulose that can prevent fog from forming on surfaces such as scuba masks, car windshields, and bathroom mirrors.

NSF funds I-Corps Sites to nurture and support mixed teams of students, faculty, and mentors who learn together and explore translation of their tech concepts into the marketplace.

UMass Amherst’s Technology Transfer Office, Berthiaume Center for Entrepreneurship, Institute for Applied Life Sciences, College of Information and Computer Sciences, College of Engineering, College of Natural Sciences, College of Nursing, and the offices of the Provost and the Vice Chancellor for Research and Engagement, among others, supported the bid to bring the I-Corps program to campus and continue to contribute to its innovation ecosystem, Carter said.

The NSF award will provide training and funding to 24 teams per year beginning with a cohort of 12 in the spring of 2019. The I-Corps organizers expect most participants to be graduate students, post-doctoral researchers, or recent graduates, but the program is open to undergraduate participation as well.

“We pulled these resources together to design a program that will continue long after the NSF funding has ended,” Carter said. “We see a continuous program going into the future because this seed money is not as important as the creation of teams, winning more small-business innovation grants, seeing more successful startups, boosting the entrepreneurial spirit of the campus, and getting more students trained to participate in the innovation economy.”

Daily News

SOUTH HADLEY — The South Hadley & Granby Chamber of Commerce will host the annual Hartley Economic Forum on Tuesday, Nov. 13 at 7:45 a.m. at the Willits-Hallowell Center at Mount Holyoke College.

There will be a hot breakfast, followed by James Hartley’s annual analysis of the economic picture. Hartley chairs the Department of Economics at Mount Holyoke, and his economic forum is a perennial favorite of the South Hadley & Granby Chamber. It will be an interactive presentation, with Hartley speaking briefly about the state of the economy as he sees it, followed by questions and answers.

Attendees are asked to pre-register to ensuren adequate space. The cost is $15 for chamber members and $20 for non-members. To register, click on the event link at www.shgchamber.com, e-mail [email protected], or call (413) 532-6451.

Daily News

LONGMEADOW — Bay Path University announced a new collaboration with Google to offer computer science, data science, and machine-learning courses to its undergraduate students. Bay Path is one of only four colleges and universities and the only women’s college selected nationally to collaborate with Google to pilot all three offerings in its new Applied Computing Series. 

“Bay Path students from just about every discipline have been engaged in our Google partnership courses during the pilot period,” said Tom Loper, associate provost and Dean for Bay Path University’s School of Science and Management. “They have been learning how to program using Python, and they love it. As they approach increasingly challenging problems with Python, they are learning how to ‘think like a data scientist,’ just as one of the course titles suggests. We could not be more pleased with the quality of the learning process. Our faculty have truly enjoyed collaborating with their Google colleagues, as well as the faculty from other colleges and universities in the partnership.”

These courses aim to increase undergraduate access to quality data science and machine-learning education by leveraging new technologies and teaching styles. The Applied Computing Series teaches the foundations of computer and data science through hands-on, project-based course content, topically designed to attract students who might not consider themselves destined for a technology career.

The most advanced of these offerings, the Applied Machine Learning Intensive, will be a 10-week summer program designed to offer non-computer science majors a crash course in data engineering and machine learning. All the courses leverage tools and techniques used at Google and in the wider tech industry, while also teaching the non-tech skills needed for success in every industry, such as critical thinking and problem-solving, collaboration, and the ability to communicate and network.

The learning content for the Applied Computing Series is distributed via a ‘flipped classroom’ model of instruction, where students review, study, and practice material on their own, then work on collaborative projects in groups with coaching by their instructors. To develop the most robust curriculum, Google is building these courses in partnership with highly-regarded computer-science academics. The Google instructional team builds the centralized content and in-class projects so that students have relevant, real-world problems to solve; the courses are then facilitated by Bay Path University faculty in STEM-adjacent fields. 

Students participating in the program develop skills that will position them for entry-level positions in the burgeoning machine-learning workforce; work with Google engineers to learn about the tech industry’s working environments, challenges, and nuances; and immerse themselves in a project-based curriculum to help reinforce the computer- and data-science principles they are learning.

Daily News

SPRINGFIELD — The second annual class of Healthcare Heroes will be honored at the Starting Gate at GreatHorse in Hampden on Thursday, Oct. 25 from 5:30 to 8:30 p.m.

Healthcare Heroes, a recognition program involving the Western Mass. healthcare sector, was launched last spring by HCN and BusinessWest. The program was created to shed a bright light on the outstanding work being done across the broad spectrum of health and wellness services, and the institutions and people providing that care.

This year’s honorees include Mary Paquette, director of Health Services and nurse practitioner, American International College; Celeste Surreira, assistant director of Nursing, the Soldiers’ Home in Holyoke; Peter DePergola II, director of Clinical Ethics, Baystate Health; Dr. Matthew Sadof, pediatrician, Baystate Children’s Hospital; TechSpring; the Consortium and the Opioid Task Force; and Robert Fazzi, founder, Fazzi Associates. The seven winners were profiled in the Sept. 4 issue of BusinessWest and the September issue of HCN, and will be feted at the Oct. 25 gala.

Tickets cost $90, and tables of 10 are available. To order tickets, call (413) 781-8600, ext. 100, or visit www.businesswest.com. Healthcare Heroes sponsors include American International College (presenting sponsor), Baystate Health/Health New England (presenting sponsor), National Grid (partner), and supporting sponsors Renew.Calm, the Elms College MBA program, Bay Path University, and Mercy Medical Center/Trinity Health Of New England.

Daily News

SPRINGFIELD — American International College (AIC) announced the grand opening of the new Colaccino Center for Health Sciences will be held on Wednesday, Oct. 24 at 3 p.m. Dignitaries scheduled to attend include U.S. Rep. Richard E. Neal Springfield Mayor Domenic Sarno, state Sens. Eric Lesser and James Welch, and Springfield City Council President Orlando Ramos.

Located at 1020 State St., the newly built center offers spacious classrooms and hands-on labs for undergraduate and graduate students in exercise science, nursing, physical therapy, public health, and occupational therapy. The 20,000-square-foot facility provides AIC students with simulation, rehabilitation, and human performance laboratories, as well as smart classrooms, ample study areas, faculty offices, and conference space. Athletic training programs will be introduced beginning in 2021.

The Colaccino Center for Health Sciences was named in recognition of Frank Colaccino, an AIC alumnus and founder, president, and CEO of the Colvest Group in Springfield. While serving as chair of the board of trustees finance committee in 2005, Colaccino was instrumental in helping restore the college’s solvency after facing extreme financial jeopardy. In 2007, and again in 2015, he assumed the role of chair of the board of trustees. Colaccino is the first alumnus in the college’s history to hold this position.

“Through Frank’s leadership, unwavering service, and financial support, we have seen the college grow immeasurably,” AIC President Vince Maniaci said. “It is fitting that the board of trustees elected to name this new facility, focused on developing highly trained healthcare professionals, in his honor. The impressive, state-of-the-art center provides an educational environment that allows for and advances interdisciplinary learning.”

Located in the geographic center of Springfield, the Colaccino Center for Health Sciences complements the ongoing redevelopment of downtown by extending revitalization efforts up the State Street corridor to the Mason Square/Upper Hill neighborhood.

Daily News

BOSTON — The state’s total unemployment rate remained at 3.6% in September, the Executive Office of Labor and Workforce Development announced.

The Bureau of Labor Statistics’ preliminary job estimates indicate Massachusetts lost 6,200 jobs in September. Over the month, the private sector lost 6,000 jobs, although gains occurred in trade, transportation, and utilities; education and health services; professional, scientific, and business services; construction; and financial activities. The jobs level for other services remained unchanged over the month.

From September 2017 to September 2018, BLS estimates Massachusetts has added 63,400 jobs. 

The September unemployment rate was one-tenth of a percentage point lower than the national rate of 3.7% reported by the Bureau of Labor Statistics.

“Last month, preliminary data indicates that there were 17,500 more employed residents and 1,500 fewer unemployed in the Commonwealth. The continued labor-force gains and an estimated addition of 48,800 jobs year-to-date are signs that our economy is attracting more residents to enter and gain employment in Massachusetts,” said Labor and Workforce Development Secretary Rosalin Acosta.

The labor force increased by 16,100 from 3,806,000 in August, as 17,500 more residents were employed and 1,500 fewer residents were unemployed over the month. Over the year, the state’s seasonally adjusted unemployment rate remained unchanged at 3.6%.

The state’s labor-force participation rate — the total number of residents 16 or older who worked or were unemployed and actively sought work in the last four weeks — is up two-tenths of a percentage point over the month at 67.8%. Compared to September 2017, the labor-force participation rate is up 2.4%. 

The largest private-sector percentage job gains over the year were in construction; professional, scientific, and business services; other services; and manufacturing.

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SPRINGFIELD — Comcast announced it is the nation’s largest provider of gigabit broadband, with the ultra-fast Xfinity Gigabit Internet and Comcast Business Gigabit services now available to nearly all of the company’s 58 million homes and businesses in 39 states and the District of Columbia.

This availability includes nearly 100% of Comcast Internet serviceable households in Western Mass., including the communities of Agawam, Amherst, Bernardston, Buckland, Chester, Conway, Deerfield, Erving, Gill, Granby, Granville, Greenfield, Hatfield, Hardwick, Holyoke, Huntington, Longmeadow, Monson, Montague, Northfield, Northampton, Palmer, Pelham, Shelburne, South Hadley, Southwick, Springfield, Sunderland, Ware, West Springfield, Westfield, Westhampton, Whately, and Williamsburg. 

This national deployment represents the fastest rollout of gigabit speeds to the most homes in the country. Comcast has increased speeds 17 times in 17 years and doubles the capacity of its broadband network every 18 to 24 months.

Comcast’s residential broadband service is powered and controlled by Xfinity xFi, a digital dashboard that personalizes, monitors, and manages wi-fi-connected devices in the home. Consumers now can add xFi Pods, which are small, easy-to-install extenders that plug into any electrical outlet, pair with xFi Wireless Gateways, and help customers create a mesh network that extends coverage to hard-to-reach areas of their home.

Outside the home, Xfinity Internet customers also have access to more than 19 million WiFi hotspots, so they can stay connected on the go at no additional cost.

Comcast’s residential Xfinity Gigabit internet service uses the existing network connections that are already in most customers’ homes. Installation is easy and requires no special construction or digging up lawns, the company notes. In many cases, customers don’t need a service visit, as the broadband equipment comes with a simple self-installation kit.

Daily News

SPRINGFIELD — The second annual class of Healthcare Heroes will be honored at the Starting Gate at GreatHorse in Hampden on Thursday, Oct. 25 from 5:30 to 8:30 p.m.

Healthcare Heroes, a recognition program involving the Western Mass. healthcare sector, was launched last spring by HCN and BusinessWest. The program was created to shed a bright light on the outstanding work being done across the broad spectrum of health and wellness services, and the institutions and people providing that care.

This year’s honorees include Mary Paquette, director of Health Services and nurse practitioner, American International College; Celeste Surreira, assistant director of Nursing, the Soldiers’ Home in Holyoke; Peter DePergola II, director of Clinical Ethics, Baystate Health; Dr. Matthew Sadof, pediatrician, Baystate Children’s Hospital; TechSpring; the Consortium and the Opioid Task Force; and Robert Fazzi, founder, Fazzi Associates. The seven winners were profiled in the Sept. 4 issue of BusinessWest and the September issue of HCN, and will be feted at the Oct. 25 gala.

Tickets cost $90, and tables of 10 are available. To order tickets, call (413) 781-8600, ext. 100, or visit www.businesswest.com. Healthcare Heroes sponsors include American International College (presenting sponsor), Baystate Health/Health New England (presenting sponsor), National Grid (partner), and supporting sponsors Renew.Calm, the Elms College MBA program, Bay Path University, and Mercy Medical Center/Trinity Health Of New England.

Daily News

AMHERST — Professor Ramesh Sitaraman of UMass Amherst’s College of Information and Computer Sciences is one of a large team of scientists and engineers who have been honored by the Assoc. for Computing Machinery with its SIGCOMM Networking Systems Award for work that “has had a significant impact on the world of computer networking,” the association said.

Sitaraman and colleagues are credited with building the Akamai content-delivery network (CDN), the world’s first major CDN and now one of the largest ever built, and for pioneering the concept of internet content delivery. The Akamai CDN currently consists of 240,000 servers in 130 countries and serves about one-quarter of all internet traffic.

CDNs deliver a majority of internet traffic today, including much of the world’s e-commerce, news, media, entertainment, social networks, and online applications. Two decades after their creation, Sitaraman noted, CDNs have completely transformed the internet as we know it while simultaneously spawning a business sector valued at tens of billions of dollars.

“CDNs may be the most important technical breakthrough you have never heard of,” he noted. “That’s because CDNs work unnoticed, under the cover of your browser, video player, or application. But CDNs are what make your web pages load faster, make your videos play continuously without freezes, and enable billions of people around the world to watch a live soccer game on the internet.”

CDN creators accomplished this using algorithms that continuously monitor the state of the global internet, balance server load, map users to the nearest server, cache content requested by the user, and reliably transport content to billions of users.

Sitaraman, who helped build Akamai and left academia to translate his research into practice there, observed that “the future looks even more exciting since much foundational scientific research is needed to make the internet much more secure and more sustainable than what it is today. CDNs are a good example of how academic research can fundamentally change the world.”

He now directs the CICS Laboratory for Internet-Scale Distributed Systems and is a member of its Theoretical Computer Science group. His research involves all aspects of internet-scale distributed systems, including algorithms, architectures, performance, and energy efficiency. He is currently focused on the next-generation internet. Sitaraman received also 2014 College Outstanding Teacher Award.

Daily News

SPRINGFIELD — Invesco Ltd. and MassMutual announced that they have entered into a definitive agreement, whereby Invesco will acquire MassMutual asset-management affiliate OppenheimerFunds Inc. In turn, MassMutual and OppenheimerFunds employee shareholders will receive a combination of common and preferred equity consideration, and MassMutual will become a significant shareholder in Invesco, with an approximate 15.5% stake.

This strategic transaction will bring Invesco’s total assets under management to more than $1.2 trillion, making it the 13th-largest global investment manager and sixth- largest U.S. retail investment manager, further enhancing the company’s ability to meet client needs through its comprehensive range of high-conviction active, passive, and alternative capabilities.

“The combination with OppenheimerFunds and the strategic partnership with MassMutual will meaningfully enhance our ability to meet client needs, accelerate growth, and strengthen our business over the long term,” said Martin Flanagan, president and CEO of Invesco. “This is a compelling, highly strategic and accretive transaction for Invesco that will help us achieve a number of objectives: enhance our leadership in the U.S. and global markets, deliver the outcomes clients seek, broaden our relevance among top clients, deliver strong financial results, and continue attracting the best talent in the industry.”

“We have long held OppenheimerFunds’ people and strong investment performance track record in high regard,” Flanagan continued. “OppenheimerFunds’ culture and commitment to high-conviction investing complement our own, and the combination will create significant opportunities for the talented professionals of both companies.”

MassMutual Chairman, President, and CEO Roger Crandall added that “MassMutual is excited for the next chapter in our successful asset-management strategy. Invesco is a highly regarded asset manager, and OppenheimerFunds has been an incredibly successful affiliate of MassMutual for the past 28 years. We look forward to participating in the future growth of the combined entity as a long-term partner and shareholder. This strategic combination positions us well to continue to benefit from a strong, diversified, global asset-management business, which will further strengthen our financial position and support our ability to invest in the long term, provide increased value to our policy owners and customers, and help us deliver on our purpose to help people secure their future and protect the ones they love.”

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HOLYOKE — Holyoke Community College (HCC) is offering two one-day seminars aimed at teaching people how to better manage difficult conversations, both in their professional and personal lives.

“Facilitating Difficult Conversations” will run on Friday, Nov. 2, from 9 a.m. to 3:30 p.m., and again on Saturday, Nov. 3, from 9 a.m. to 3:30 p.m., in HCC’s Kittredge Center for Business and Workforce Development on the main HCC campus at 303 Homestead Ave.

“Poor or ineffective communication is the biggest impediment to success at work and happiness in one’s private life,” said Ken White, HCC dean of Community Services. “In these seminars, people will learn the skills necessary to achieve both.”

White said the seminars, led by Debbie Lynangale, director of the Mediation & Training Collaborative in Greenfield, are appropriate for managers, public officials, educators, parents, customer-service personnel, law-enforcement professionals, or anyone else who wants to learn techniques for setting up and preparing for difficult conversations, conveying tough messages, receiving challenging feedback, and harnessing the creative energy that conflict can bring. Participants will practice de-escalation techniques and ways to develop better listening skills to support problem solving.

The cost of each one-day seminar is $125. For more information or to register, visit hcc.edu/bce or call HCC Community Services at (413) 552-2123.

Daily News

SPRINGFIELD — Pathlight, a Valley leader in residential and community services for people with intellectual disabilities or autism, has been awarded $23,000 in funding from the Westfield Bank Future Fund and the Chicopee Savings Bank Charitable Foundation to support a sex-education and relationships program that gives people with intellectual disabilities and/or autism the skills to build and maintain healthy relationships throughout their lives.

The program, called Whole Selves, is the result of 10 years of teaching the social skills of relationships to adolescents, teens, and adults with a variety of disabilities at Pathlight’s Whole Children program. Whole Selves is flexible and individualized, uses explicit instruction, and has proven to be successful in local high schools where it is taught. Pathlight is developing the program to be available online to middle and high schools nationally.

“Whole Selves is a game changer for people with disabilities,” said Pathlight Executive Director Ruth Banta. “We are so grateful to the Westfield Bank Future Fund and the Chicopee Savings Bank Charitable Foundation for supporting our vision for people with intellectual disabilities.”

One goal of the Whole Selves project is to prevent the staggering rate of sexual abuse among people with intellectual and/or developmental disabilities (ID/DD). According to a recent report by NPR, people with ID/DD are sexually assaulted at a rate seven times higher than those without disabilities.

A robust and accessible education is one solution to preventing abuse and isolation, and Whole Selves is developed specifically for this population. Pathlight is piloting the program in several schools this fall, with an eye toward releasing it nationally in 2019.

“The foundation couldn’t be more pleased to lend its support to Pathlight’s successful Whole Selves Program,” said Bill Wagner, president of the Chicopee Savings Bank Charitable Foundation. “It’s truly unfortunate that persons with intellectual disabilities are often victims of abuse, and we are grateful to have such an innovative thinker in Pathlight, who had the foresight to develop an educational program designed specifically to reduce that risk and enhance the quality of their lives.”

Added Kevin O’Connor, executive vice president and chief banking officer at Westfield Bank, “every person deserves the opportunity to live a whole life, and to achieve their potential free from abuse. We’re proud to stand with the people of Pathlight who are working to make life better for people in our communities with intellectual disabilites or autism, through education, communication, and support.”

Daily News

CHICOPEE — Elms College promoted Brother Michael Duffy, conventual Franciscan friar, to the position of associate dean of the School of Nursing. In this role, he will have primary responsibility for the School of Nursing’s undergraduate programs, service learning programs, and international studies.

Duffy most recently served as coordinator of the accelerated second degree in Nursing program, assistant professor of Nursing, and director of the Elms College caRe vaN, a free health clinic on wheels that serves homeless and underserved people of Chicopee while affording clinical experience to pre-licensure students.

Duffy has extensive experience as an adult nurse practitioner and a nurse educator, teaching at Elms from 1988 through 1997, and again since 2011. He has practiced in healthcare in homeless settings in Massachusetts, Philadelphia, and Baltimore for years. In 2011, he returned from a six-year assignment in Jamaica, where he managed a rural clinic, to serve as the coordinator of the accelerated second degree program in Nursing.

He earned his bachelor’s degree from American International College, his master’s degree from the University of Lowell, and his doctor of nursing practice (DNP) degree from Regis College in Weston, where his caRe vaN vision came to fruition as his doctoral project.

Today, the caRe vaN is staffed with pre-licensure students, RN-to-BS students, clinical faculty, and DNP students, and provides free healthcare to the homeless and underserved in Chicopee. The caRe vaN started in a renovated RV and is now housed in a larger, up-to-date unit that is towed from site to site.

Duffy returns to Jamaica each winter with second degree accelerated nursing students who fulfill their population-health and community-nursing experience through a broad range of patient care and clinical experiences, which the students have described as “transformative” to their professional identity and future practice as nurses.

“Since Br. Michael joined the Elms nursing faculty, his strong dedication and commitment to the college, students, the School of Nursing, and the community have been evident in all of his work, earning him the tremendous respect of all,” said Kathleen Scoble, dean of the School of Nursing. “His leadership has been integral to the growth of the School of Nursing through the development of the accelerated second degree program, service learning on the local and international levels, and instruction in the DNP program. We are extremely fortunate to have Brother Michael assume this important position.”

Duffy received the Paul Harris tribute by the Rotary Club of Chicopee in 2013. The Paul Harris tribute is the highest recognition the Rotary gives to an individual who lives by the slogan “service above self.”

“There is little doubt that Brother Michael Duffy will make a significant contribution to the college and the School of Nursing in his new position,” Scoble said. “He is simply a very special person who has in many ways positively impacted all those around him.”

Daily News

SPRINGFIELD — The second annual class of Healthcare Heroes will be honored at the Starting Gate at GreatHorse in Hampden on Thursday, Oct. 25 from 5:30 to 8:30 p.m.

Healthcare Heroes, a recognition program involving the Western Mass. healthcare sector, was launched last spring by HCN and BusinessWest. The program was created to shed a bright light on the outstanding work being done across the broad spectrum of health and wellness services, and the institutions and people providing that care.

This year’s honorees include Mary Paquette, director of Health Services and nurse practitioner, American International College; Celeste Surreira, assistant director of Nursing, the Soldiers’ Home in Holyoke; Peter DePergola II, director of Clinical Ethics, Baystate Health; Dr. Matthew Sadof, pediatrician, Baystate Children’s Hospital; TechSpring; the Consortium and the Opioid Task Force; and Robert Fazzi, founder, Fazzi Associates. The seven winners were profiled in the Sept. 4 issue of BusinessWest and the September issue of HCN, and will be feted at the Oct. 25 gala.

Tickets cost $90, and tables of 10 are available. To order tickets, call (413) 781-8600, ext. 100, or visit www.businesswest.com. Healthcare Heroes sponsors include American International College (presenting sponsor), Baystate Health/Health New England (presenting sponsor), National Grid (partner), and supporting sponsors Renew.Calm, the Elms College MBA program, Bay Path University, and Mercy Medical Center/Trinity Health Of New England.

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HOLYOKE — Associated Industries of Massachusetts (AIM), the statewide employer association, will honor three distinguished Western Mass. businesses today, Oct. 18, for unique contributions to the state economy.

AIM will present Next Century awards to Six Flags New England of Agawam and United Personnel of Springfield. The association will also present the 2018 Sustainability Award to brush manufacturer Sanderson-MacLeod of Palmer. The awards will be presented at a celebration of Western Mass. employers from 4:30 to 6:30 p.m. at Wistariahurst Museum in Holyoke.

Next Century awards honor employers, community organizations, and individuals who have made seminal contributions to the Massachusetts economy and the well-being of the people who live here. The Sustainability Award recognizes excellence in environmental stewardship, promotion of social well-being, and contributions to economic prosperity.

The economic footprint of Six Flags New England is every bit as unmistakable as the Superman roller coaster that rises along the Connecticut River above the largest amusement park in New England.

Six Flags, which began to operate the former Riverside Park in 1998, has spent millions of dollars over two decades to expand its lineup of 100 rides, shows, and attractions, along with the largest water park in the Northeast. The company is the region’s largest seasonal employer, hiring more than 3,000 people each year during a nine-month season that stretches from the spring through the summer to the holidays.

The 235-acre park is also a linchpin of the tourism economy both for Western Mass. and the entire Commonwealth. The organization’s 13 roller coasters draw thousands of visitors to the region and provide national media exposure for Massachusetts as a destination.

At a time when finding qualified employees remains a defining challenge for Massachusetts companies, United Personnel of Springfield connects more than 700 people each day to good jobs throughout Massachusetts and Connecticut.

It’s been that way for 35 years, since Mary Ellen Scott and her late husband, Jay Canavan, started the company with the goal of providing employment opportunities to match the skills and aspirations of a range of Western Mass. residents. The company has thrived during the intervening decades by deftly weaving itself into the fabric of a regional economy that operates to a unique degree on personal contact and trust.

United Personnel recently created a scholarship fund in the company’s name that will help deserving students from the Gateway Cities of the Pioneer Valley continue their educations. The fund will be administered by the Community Foundation of Western Massachusetts.

Many manufacturing companies have adopted continuous-improvement initiatives, but few small employers have adopted them as comprehensively as Sanderson MacLeod. The company initiated a continuous-improvement effort while establishing a lean culture under which employee teams identified waste. Sanderson MacLeod says involving the work force in improving the company created a rewarding experience.

Sanderson MacLeod says the move to lean manufacturing has made the company measurably more efficient, producing more parts in a shorter amount of time. On-time shipping metrics improved, and lead times decreased. As a result, the company has brought in additional business based upon its ability to produce quality parts delivered on time. Employment has increased 23% since the process began.

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EAST LONGMEADOW — Epstein Financial Services recently announced the hiring of Carla Maurer as chief financial officer. Maurer brings nearly a decade of financial experience to the role and will be responsible for all accounting activities, including cash flow, budgeting, and financial planning.

“We are thrilled to have Carla join our team,” said Charlie Epstein, founder and CEO of Epstein Financial Services. “She possesses a tremendous financial background across a variety of sectors, including healthcare and education, and we are excited to get her involved in our day-to-day operations.”

Previously, Maurer served as director of Administrative Services for Lincoln Tech, where she handled fiscal matters for the post-secondary vocational school. She helped facilitate the annual preparation of operating budgets, reviewed month-end profit and loss statements, and prepared monthly and quarterly forecasts for the corporate executive team.

For nearly four years, Maurer held the position of financial and administrative director for Pioneer Continuing Care Providers, where she oversaw payroll, human resources, and day-to-day business activities. Prior to that, she worked as an accounting manager for Hampden County Physicians, where she held managerial responsibility for a multi-specialty group practice with more than 70 providers and 14 locations.

Maurer has a bachelor’s degree in accounting and a master’s degree in accounting and taxation from American International College.

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SPRINGFIELD — Beginning Monday, Nov. 5, the Realtor Assoc. of Pioneer Valley will sponsor a 40-hour, 14-class sales licensing course to help individuals prepare for the Massachusetts real-estate salesperson license exam. The course will be completed on Dec. 12.

Tuition is $379 and includes the book and materials. For more information and an application, call the Realtor Assoc. of Pioneer Valley at (413) 785-1328.

Daily News

CHICOPEE — Elms College announced that class of 2018 graduates from its School of Nursing achieved a 100% pass rate on the NCLEX-RN (National Council Licensure Examination for Registered Nurses). This means every one of the college’s 2018 bachelor’s-degree graduates passed the licensure exam.

“We are very proud of the 100% pass rate of our 2018 graduates on the NCLEX-RN,” said Kathleen Scoble, dean of the School of Nursing. “A perfect NCLEX-RN pass rate is challenging to achieve and a distinguishing outcome for a nursing program. I believe this reflects the quality of our nursing program, the culture of excellence we have worked to create in the Elms School of Nursing, and the quality and commitment of our community of nurses, across the continuum of healthcare sites, who contribute every day to the education of our students in their clinical learning.”

In 2017, the Massachusetts pass rate for the NCLEX-RN was 86%, and the national rate was 87%; Elms College 2017 graduates achieved a pass rate of 96%. To date, the national 2018 NCLEX-RN pass rate for U.S. undergraduate nurses is 92%, according to the National Council of State Boards of Nursing Inc.

Daily News

SPRINGFIELD — The second annual class of Healthcare Heroes will be honored at the Starting Gate at GreatHorse in Hampden on Thursday, Oct. 25 from 5:30 to 8:30 p.m.

Healthcare Heroes, a recognition program involving the Western Mass. healthcare sector, was launched last spring by HCN and BusinessWest. The program was created to shed a bright light on the outstanding work being done across the broad spectrum of health and wellness services, and the institutions and people providing that care.

This year’s honorees include Mary Paquette, director of Health Services and nurse practitioner, American International College; Celeste Surreira, assistant director of Nursing, the Soldiers’ Home in Holyoke; Peter DePergola II, director of Clinical Ethics, Baystate Health; Dr. Matthew Sadof, pediatrician, Baystate Children’s Hospital; TechSpring; the Consortium and the Opioid Task Force; and Robert Fazzi, founder, Fazzi Associates. The seven winners were profiled in the Sept. 4 issue of BusinessWest and the September issue of HCN, and will be feted at the Oct. 25 gala.

Tickets cost $90, and tables of 10 are available. To order tickets, call (413) 781-8600, ext. 100, or visit www.businesswest.com. Healthcare Heroes sponsors include American International College (presenting sponsor), Baystate Health/Health New England (presenting sponsor), National Grid (partner), and supporting sponsors Renew.Calm, the Elms College MBA program, Bay Path University, and Mercy Medical Center/Trinity Health Of New England.

Daily News

HOLYOKE — Meyers Brothers Kalicka, P.C. recently welcomed Lisa White, CPA as its newest tax manager.

White comes to MBK with nearly 20 years of public accounting experience with a focus in taxation. She has worked for large and regional firms throughout the Eastern U.S. and carries significant technical knowledge and best practices from a variety of firms and industries. At MBK, she focuses primarily on federal and state income-tax compliance and planning within the construction and real-estate industries.

As a tax manager, White will have the opportunity to coach and mentor staff as well as manage the delivery of services directly to many clients. “I believe in developing partnerships with clients, ensuring they have access to the materials, information, and business acumen they need to make and implement the best financial decisions on a short- and long-term basis,” she noted.

White holds a bachelor’s degree in business administration from Middle Tennessee State University and is a member of the American Institute of Public Accountants and the Massachusetts Society of Public Accountants. She is a certified public accountant licensed to practice in both Massachusetts and Pennsylvania. In 2011, she was named among the 40 Under 40: Members to Watch by the Pennsylvania Institute of CPAs.

“We’re very happy that talented individuals like Lisa are being drawn to our firm and to the quality of life and business culture in Western Massachusetts,” said MBK Partner James Barrett. “She brings a high level of expertise and a strong technical tax background while maintaining energy and passion for the profession. We’re very excited to welcome her here at MBK.”

Daily News

HOLYOKE — The Greater Holyoke Chamber of Commerce (GHCC) will host Lt. Gov. Karyn Polito at its fall Governmental Affairs Luncheon on Thursday, Oct. 18 at the Wherehouse?, located at 109 Lyman St. in Holyoke. Registration begins at 11:30 a.m.

Polito plans to speak to the Greater Holyoke business community on what the administration’s plans are to promote economic and commercial growth in this area. Additionally, she will touch on the topics of manufacturing and STEM education, both of which are relevant to Holyoke and Western Mass.

GHCC President Barry Feingold will welcome guests and then turn it over to Vice Chairman Michael Filomeno, general manager of Marcotte Ford, who will introduce Polito. The chamber will recognize the Dowd Agencies on 120 years of service to Greater Holyoke, and Polito will honor Dowd’s President and CEO John Dowd with a citation marking this milestone.

The luncheon is sponsored by Checkwriters Payroll, Marcotte Ford, Health New England, and Holyoke Community College. Admission is $40 for chamber members and Holyoke Taxpayers Assoc. members, and $55 for all other guests. Tables of eight cost $275 for members and $375 for non-members. Reservations can be made  at holyokechamer.com or by calling (413) 534-3376.

Daily News

WEST SPRINGFIELD — Johnson & Hill Staffing received the top honor in the 2018 American Staffing Assoc. (ASA) Genius Grand Award program, which recognizes the best and most innovative communications and marketing campaigns among ASA staffing agency members across the U.S.

Johnson & Hill Staffing was honored for its innovative new website, marketing video, and social-media endeavors.

“Johnson & Hill has always prided itself on staying ahead of the curve not only with recruitment methods but also with branding and marketing,” said Andrea Hill-Cataldo, president. “When it came to this project, we partnered with only the best to make sure the end result was what we needed. We’re excited and proud to be recognized for these wonderful outcomes.”

A panel of communications and marketing experts selected the honorees based on the overall quality of their campaigns’ messaging, design and visual appeal, originality of approach, and outcomes.

Daily News

AMHERST — The College of Engineering at UMass Amherst has established a new department of Biomedical Engineering, which will offer bachelor’s, master’s, and doctoral degrees. It is the fifth department within the college.

Biomedical engineering (BME) integrates engineering science, biology, and medicine into a cross-disciplinary field focused on improving human health and solving problems in the delivery of healthcare. Its key principle is that, by looking at the human body through the lens of engineering, one can apply the concepts of design, optimization, and programming to complex biological systems in order to detect, repair, and treat disease and to create diagnostic and therapeutic tools. 

The new program will be the core of biomedical-engineering research and teaching at UMass Amherst working within the College of Engineering and with the Institute of Applied Life Sciences. The institute was established in 2014 with $150 million from the Massachusetts Life Science Center and the university.

An example of current research in the new department has the potential to revolutionize new materials. The skulls and horns of male bighorn sheep undergo massive impact loads during ramming, suggesting their structure and material constituents have been evolutionarily adapted to sustain very large impact forces while preventing catastrophic failure and brain injury. In fact, it has been suggested that similar impacts in humans would be severely traumatic if not lethal.

The micro-architecture of the bighorn sheep skull and horns is being used to develop novel bio-inspired material designs for creating new lightweight, high-energy-absorbing materials. It is anticipated that the new materials could be used to fabricate a broad range of products, including athletic and military footwear, helmets and other protective gear, packaging and other protective devices such as cell-phone cases, and crashworthy military and civilian vehicle panels and components.

Timothy Anderson, dean of the College of Engineering, noted that adding the new department strengthens the college and promotes collaborative research and teaching across other disciplines on campus. “The close proximity to the biomedical and life-sciences industry in Boston makes the UMass Amherst BME program attractive to students across the nation. Additionally, the BME program is expected to draw a large number of female students into the College of Engineering. Close connections with the UMass Medical School in Worcester will provide excellent translational activities for both graduate and undergraduate students in the program.”

Professor Tammy Haut Donahue, the founding department head, will lead the emerging program. Her research work is in the area of analytical and experimental biomechanics with a focus on the musculoskeletal system. She comes to UMass Amherst from Colorado State University (CSU), where she was a professor and associate department head for undergraduate studies in the department of Mechanical Engineering. Haut Donahue was also a core faculty member in CSU’s School of Biomedical Engineering.

Also joining the department is professor Seth Donahue, whose research focuses on evolutionary biomechanics, tissue regeneration, and physiology. He taught previously at Colorado State University and Michigan Technological University. In 2007-08, he was an honorary research fellow at the Royal College of Surgeons and a visiting academic at Trinity College, both in Dublin, Ireland.

The college will eventually hire 12 full-time, tenure-track faculty members for the department by fall 2022.

Graduates of the Biomedical Engineering undergraduate-degree program will be prepared for a broad range of careers, including medical equipment design and manufacturing, scientific research and development services, pharmaceutical and medicine manufacturing, and work with medical professionals.

Daily News

SPRINGFIELD — The second annual class of Healthcare Heroes will be honored at the Starting Gate at GreatHorse in Hampden on Thursday, Oct. 25 from 5:30 to 8:30 p.m.

Healthcare Heroes, a recognition program involving the Western Mass. healthcare sector, was launched last spring by HCN and BusinessWest. The program was created to shed a bright light on the outstanding work being done across the broad spectrum of health and wellness services, and the institutions and people providing that care.

This year’s honorees include Mary Paquette, director of Health Services and nurse practitioner, American International College; Celeste Surreira, assistant director of Nursing, the Soldiers’ Home in Holyoke; Peter DePergola II, director of Clinical Ethics, Baystate Health; Dr. Matthew Sadof, pediatrician, Baystate Children’s Hospital; TechSpring; the Consortium and the Opioid Task Force; and Robert Fazzi, founder, Fazzi Associates. The seven winners were profiled in the Sept. 4 issue of BusinessWest and the September issue of HCN, and will be feted at the Oct. 25 gala.

Tickets cost $90, and tables of 10 are available. To order tickets, call (413) 781-8600, ext. 100, or visit www.businesswest.com. Healthcare Heroes sponsors include American International College (presenting sponsor), Baystate Health/Health New England (presenting sponsor), National Grid (partner), and supporting sponsors Renew.Calm, the Elms College MBA program, Bay Path University, and Mercy Medical Center/Trinity Health Of New England.

Daily News

AMHERST — The Massachusetts Clean Energy Center (MassCEC) has released a comprehensive study that evaluates the potential of developing a network of water-testing demonstration centers in the Commonwealth, including one at UMass Amherst. The centers would pilot new water technologies to position Massachusetts as a global leader in the water-innovation and energy-efficiency sector, providing significant business and employment opportunities. 

The report was released at the Innovations and Opportunities in Water Technologies Conference held at the Life Sciences Laboratories at UMass Amherst. The conference was sponsored by MassCEC and the Economic Development Council (EDC) of Western Massachusetts. Speakers included Martin Suuberg, commissioner of the state Department of Environmental Protection; Stephen Pike, CEO of MassCEC; Rick Sullivan, president and CEO of the Western Mass. EDC; and Kumble Subbaswamy, chancellor of UMass Amherst. 

The report calls for creating a network of three demonstration centers around the state. They would be located at the Wastewater Pilot Plant at UMass Amherst, the Massachusetts Alternative Septic System Test Center in Barnstable, and a pilot plant located at the Massachusetts Water Resources Authority’s Deer Island Treatment Plant in Boston Harbor.

Establishing this network of water-technology demonstration centers could create jobs, lower energy costs, and optimize municipal operations in addition to supporting water-technology research, the study says. A successfully established test-bed network could serve existing Massachusetts-based water-technology companies, help attract new companies to the Commonwealth, advance new solutions to both local and global water challenges, and provide a strong foundation for innovation.

The Amherst site is ideal for this work, Sullivan said. “UMass Amherst is already a leader in this sector. The campus is positioned to undertake further research and development that will support industry growth and help grow a talented workforce for related industries.”

Authorization for an investment in water technologies was approved as part of the state’s 2014 environmental bond bill. Release of state capital funds for such an investment must be evaluated and approved by the administration of Gov. Charlie Baker.

Daily News

NORTHAMPTON — Curran and Keegan Financial has added a new client service associate, Heather Cahill. She joins with a focus on helping clients and advisors during the financial-planning and investment process. 

Cahill joined Curran & Keegan after nearly two decades of executive-level roles at a multi-million-dollar international corporation located in the Pioneer Valley. Passionate about community, education, and environment, she serves as vice chair of the Hatfield District School Committee and is a founding member of the Hatfield Community Garden.

Daily News

CHICOPEE — Joe Phillips, president of Phillips Insurance Agency Inc., recently delivered a $5,000 check to John Freedman, president of Joseph Freedman Co., for the seventh annual Joseph Freedman Bowl-a-Thon being held Wednesday, Nov. 7 at AMF Lanes in Chicopee. The proceeds go to Camphill Village, a community for adults with developmental disabilities who live together and work together, caring for each other.

Phillips Insurance Agency was established in 1953 and is a full-service risk-management firm with a staff of 27 professionals. The agency handles the personal and commercial insurance needs for thousands of individuals and businesses throughout New England.

Daily News

HOLYOKE — The Western Mass Employment Collaborative (WMEC), which partners with employers and various agencies to help individuals with disabilities find jobs, will sponsor its annual Job EXPO on Thursday, Oct. 18 from 9 a.m. to 1 p.m. at Holyoke Community College’s Kittredge Center, Rooms 301 and 303. The purpose of the event is for businesses to meet qualified candidates for their hiring needs and for job seekers to have multiple opportunities to speak to employers about job openings.

Employers attending the event include Auxiliary Enterprises at UMass Amherst, Balise, Baystate Health, Big Y, Cartamundi, CVS Health, Elite Logistics, FedEx Ground, MGM Springfield, MHA, Pelican, and United Personnel.

WMEC community partners attending the job fair include Dress for Success, Holyoke Community College, HCC Career Closet, MassHire Holyoke (formerly CareerPoint), MassHire Springfield (formerly Futureworks), ServiceNet, Sunshine Village, and Viability Inc.

Daily News

HOLYOKE — U.S. Rep. Richard Neal and Massachusetts Secretary of Education James Peyser will be the featured speakers at a ribbon cutting and grand-opening celebration for the new $4.55 million Center for Life Sciences at Holyoke Community College (HCC) on Wednesday, Oct. 24, during Mass STEM Week. 

The celebration will run from 10 to 11:30 a.m. in the Center for Life Sciences, located on the lower level of HCC’s Marieb Building. Refreshments will be served, and the public is welcome to attend.

The 13,000-square-foot facility features a suite of biotechnology labs and classrooms and what is believed to be the only ISO-certified cleanroom at any Massachusetts community college and one of very few at any college or university in Western Mass.

“These state-of-the-art facilities and new equipment will allow us to train our students in laboratory settings similar to what they will experience in industry, making them more competitive for the biotech job market,” said HCC professor Emily Rabinsky, biotechnology program coordinator.

The Oct. 24 celebration will include tours of the facility, lab demonstrations by Rabinsky and her students, refreshments, and a ceremonial ribbon-cutting at 10:45 a.m. Also expected to attend are state Reps. Aaron Vega, Brian Ashe, and Angelo Puppolo, as well as representatives from the Massachusetts Life Sciences Center, which awarded HCC a $3.8 million grant for the project.

The new labs will be used primarily for biotechnology, genetics, and microbiology classes, and as needed for other biology courses. 

Once it’s fully operational, the cleanroom in the Center for Life Sciences will have a certification rating of ISO 8 (air quality of no more than 100,000 particles per cubic foot). Inside the cleanroom will be a hooded biosafety cabinet where the sterility will increase to ISO 7 (no more than 10,000 particles per cubic foot). 

Cleanroom operations are being incorporated into biotechnology classes for degree-seeking students, and HCC also plans to offer a non-credit, professional-development course called “Introduction to Cleanroom Technology” for people who want to learn cleanroom operations.  

Grant funds and donations also paid for new equipment, including a high-end, research-grade fluorescent microscope, like those used in the pharmaceutical industry; a micro volume spectrophotometer (used to measure small amounts of genetic material); and an electroporator (for genetic engineering).

Cover Story

29th Annual Compilation Celebrates the Depth, Diversity of Business Community

Launched nearly three decades ago, the Springfield Regional Chamber’s Super 60 program (originally the Fabulous 50 before it was expanded) has always acted like a giant telescope, bringing the breadth and depth of the region’s business community clearly into focus. And the 2108 lists are no exception. Businesses on the Total Revenue and Revenue Growth categories represent nearly every business sector — from healthcare to financial services, from marketing to dentistry, from construction to retail. There are some who have been hearing their names called at the Super 60 lunch for decades now, and others who will hear it for the first time. Overall, the lists put the region’s many strengths and immense diversity clearly on display. The Super 60 will be celebrated at the annual lunch on Oct. 26 at Chez Josef, starting at 11:30 a.m. The Super 60 awards are presented by Health New England and sponsored by Farmington Bank, Wells Fargo Bank, the Republican, and Zasco Productions.

Total Revenue

1. WHALLEY COMPUTER
ASSOCIATES Inc.
One Whalley Way, Southwick
(413) 569-4200
www.wca.com
John Whalley, president
WCA is a locally owned family business that has evolved from a hardware resale and service group in the ’70s and ’80s into a company that now focuses on lowering the total cost of technology and productivity enhancement for its customers. Boasting nearly 150 employees, Whalley carries name-brand computers as well as low-cost compatibles.

2. MARCOTTE FORD SALES INC.
1025 Main St., Holyoke
(800) 923-9810
www.marcotteford.com
Bryan Marcotte, president
The dealership sells new Ford vehicles as well as pre-owned cars, trucks, and SUVs, and features a full service department. Marcotte has achieved the President’s Award, one of the most prestigious honors given to dealerships by Ford Motor Co., on multiple occasions over the past decade. It also operates the Marcotte Commercial Truck Center.

3. TIGHE & BOND INC. *
53 Southampton Road, Westfield
(413) 562-1600
www.tighebond.com
DAVID PINSKY, PRESIDENT & CEO
Tighe & Bond is a full-service engineering and environmental consulting firm that provides a wide array of services, including building engineering, coastal and waterfront solutions, environmental consulting, GIS and asset management, site planning and design, transportation engineering, and water and wastewater engineering.

A.G. MILLER CO. Inc.
57 Batavia St., Springfield
(413) 732-9297
www.agmiller.com
Rick Miller, president
Early in its history, A.G. Miller made a name in automobile enameling. More than 100 years after its founding in 1914, the company now offers precision metal fabrication; design and engineering; assembly; forming, rolling, and bending; laser cutting; punching; precision saw cutting; welding; powder coating and liquid painting; and more.

BALTAZAR CONTRACTORS
83 Carmelinas Circle, Ludlow
(413) 583-6160
www.baltazarcontractors.com
Frank Baltazar, president
Baltazar Contractors has been a family-owned and operated construction firm for more than 20 years, specializing in roadway construction and reconstruction in Massachusetts and Connecticut; all aspects of site-development work; sewer, water, storm, and utilities; and streetscape improvements.

CHARTER OAK INSURANCE & FINANCIAL SERVICES CO. *
330 Whitney Ave., Holyoke
(413) 374-5430
www.charteroakfinancial.com
Peter Novak, General Agent
A member of the MassMutual Financial Group, Charter Oak been servicing clients for more than 125 years. The team of professionals serves individuals, families, and businesses with risk-management products, business planning and protection, retirement planning and investment services, and fee-based financial planning.

CITY ENTERPRISE INC.
52-60 Berkshire Ave., Springfield
(413) 726-9549
www.cityenterpriseinc.com
WONDERLYN MURPHY, PRESIDENT & CEO
City Enterprise Inc. is a general contractor with a diverse portfolio of clients, including the Groton Naval submarine base, Westover Air Reserve Base, the Federal Aviation Administration, the National Park Service, the Army Corps of Engineers, and many others.

COMMERCIAL DISTRIBUTING CO. INC.
46 South Broad St., Westfield
(413) 562-9691
www.commercialdist.com
Richard Placek, Chairman
Founded in 1935 by Joseph Placek, Commercial Distributing Co. is a family-owned, family-operated business servicing more than 1,000 bars, restaurants, and clubs, as well as more than 400 package and liquor stores. Now in its third generation, the company continues to grow by building brands and offering new products as the market changes.

CON-TEST ANALYTICAL LABORATORY (Filli LLC)
39 Spruce St., East Longmeadow
(413) 525-2332
www.contestlabs.com
TOM VERATTI, FOUNDER, CONSULTANT
Established in 1987 and founded by Thomas and Kathleen Veratti, Con-Test Inc. provides industrial hygiene and analytical services to a broad range of clients. Originally focused on industrial hygiene analysis, the laboratory testing division has expanded its capabilities to include numerous techniches in air analysis, classical (wet) chemistry, metals, and organics.

DAVID R. NORTHUP ELECTRICAL CONTRACTORS INC.
73 Bowles Road, Agawam
(413) 786-8930
www.northupelectric.com
DAVID NORTHUP, PRESIDENT
David R. Northup Electrical Contractors Inc. is a family-owned and operated, full-service electrical, HVAC, and plumbing contractor. The company specializes in everything from installation and replacement to preventative maintenance; indoor air-quality work to sheet-metal fabrication.

FREEDOM CREDIT UNION
1976 Main St., Springfield
(800) 831-0160
www.freedom.coop
GLENN WELCH, PRESIDENT & CEO
Freedom is a full-service credit union based in Springfield serving a wide range of business and consumer clients. Freedom has its main office on Main Street, with other offices in Sixteen Acres (Springfield), Feeding Hills, Ludlow, Chicopee, Easthampton, Northampton, Turners Falls, Greenfield, and the Roger L. Putnam Vocational Technical Academy.

THE FUTURES HEALTH GROUP, LLC
136 William St., Springfield
(800) 218-9280
www.discoverfutures.com
Brian Edwards, CEO
Futures provides occupational therapy, physical therapy, speech-language therapy, special education, nursing, mental health, and other related services to schools and healthcare facilities across the U.S. Founded in 1998, it continues to be managed by expert practitioners in their fields.

GARY ROME HYUNDAI INC. *
150 Whiting Farms Road, Holyoke
(877) 830-4792
www.garyromehyundai.com
GARY ROME, President
Gary Rome is the largest Hyundai dealership in the nation after a new, much larger facility opened in 2017. The company’s mission statement is to “provide our customers with a consistent sale and service experience that satisfies each person’s needs and exceeds their expectation in a clean and comfortable environment.”

GOVERNORS AMERICA CORP. – GAC MGMT. Co.
720 Silver St., Agawam
(413) 786-5600
www.governors-america.com
Governors America Corp. is a privately held engine-control company that provides complete design, development, production, and marketing capabilities for electro-mechanical and electronic devices that are used for engine control. The engine-control products are used in a wide range of industries, including generator set, material handling, marine propulsion, mining, locomotive, and off-highway applications. Governors America has developed an advanced line of electronic governing and fuel-control systems with accessories.

HOLYOKE PEDIATRIC ASSOCIATES, LLP
150 Lower Westfield Road, Holyoke
(413) 536-2393
www.holyokepediatrics.com
KATHY TREMBLE, Care Coordinator
Holyoke Pediatric Associates is the largest pediatric practice in Western Mass., serving patients from the Pioneer Valley at offices in Holyoke and South Hadley. The group medical practice comprises board-certified pediatricians, certified nurse practitioners, and more than 75 clinical, nutritional, and clerical support staff, and has served the healthcare needs of infants, children, and adolescents since 1971.

JET INDUSTRIES INC.
307 Silver St., Agawam
(413) 786-2010
www.jet.industries
Michael Turrini, president
Jet Industries Inc. is a leading design-build electrical, mechanical, communications, and fire-sprinkler contractor. What began as a small, family-run oil company founded by Aaron Zeeb in 1977 has grown into one of the nation’s largest companies of its type, with more than 500 employees servicing projects all across the country.

KITTREDGE EQUIPMENT CO. INC.
100 Bowles Road, Agawam
(413) 304-4100
www.kittredgeequipment.com
Wendy Webber, president
Founded in 1921, Kittredge Equipment Co. is one of the nation’s leading food-service equipment and supply businesses. It boasts 70,000 square feet of showroom in three locations. The company also handles design services, and has designed everything from small restaurants to country clubs to in-plant cafeterias.

LANCER TRANSPORTATION & SULCO WAREHOUSING & LOGISTICS *
311 Industry Ave., Springfield
(413) 739-4880
www.sulco-lancer.com
Todd Goodrich, president
In business since 1979, Sulco Warehousing & Logistics specializes in public, contract, and dedicated warehousing. Lancer Transportation & Logistics is a licensed third-party freight-brokerage company that provides full-service transportation-brokerage services throughout North America.

LOUIS & CLARK DRUG INC.
309 East St., Springfield
(413) 737-7456
www.lcdrug.com
Skip Matthews, president
Since 1965, Louis & Clark has been a recognized name in Western Mass., first as a pharmacy and later as a resource for people who need home medical equipment and supplies. Today, the company provides professional pharmacy and compounding services, medical equipment, independent-living services, and healthcare programs.

MAYBURY ASSOCIATES INC.
90 Denslow Road, East Longmeadow
(413) 525-4216
www.maybury.com
John Maybury, president
Since 1976, Maybury Associates Inc. has been designing, supplying, and servicing all types of material-handling equipment throughout New England. Maybury provides customers in a wide range of industries with solutions to move, lift, and store their parts and products.

NOTCH WELDING & MECHanICAL CONTRACTORS INC. *
85 Lemay St., Chicopee
(413) 534-3440
www.notch.com
Steven Neveu, president
A family-owned business since 1972, Notch Mechanical Constructors provides piping installation and repair services to facilities throughout Southern New England. Its team has the capacity to address process and utility piping challenges at any business within 100 miles of its locations in Chicopee and Hudson, Mass.

O’REILLY, TALBOT & OKUN ASSOCIATES INC.
293 Bridge St., Suite 500, Springfield
(413) 788-6222
www.oto-env.com
JIM OKUN, KEVIN O’REILLY, MIKE TALBOT, principals
O’Reilly Talbot & Okun is a specialty geo-environmental engineering firm, specializing in asbestos management, brownfields redevelopment, environmental site assessment, indoor air quality and industrial hygiene, MCP compliance, vapor intrusion, geotechnical engineering, lead inspection, PCB assessment and management, and other services.

P.C. ENTERPRISES INC. d/b/a ENTRE COMPUTER
138 Memorial Ave., West Springfield
(413) 736-2112
www.pc-enterprises.com
Norman Fiedler, CEO
PC Enterprises, d/b/a Entre Computer, assists organizations with procuring, installing, troubleshooting, servicing, and maximizing the value of technology. In business since 1983, it continues to evolve and grow as a lead provider for many businesses, healthcare providers, retailers, and state, local, and education entities.

PARAGUS STRATEGIC IT
112 Russell St., Hadley
(413) 587-2666
www.paragusit.com
Delcie Bean IV, president
While still in high school, Delcie Bean founded Paragus IT in 1999, first under the name Vertical Horizons and then Valley Computer Works. Under the Paragus name, it has grown dramatically as an outsourced IT solution, providing business computer service, computer consulting, information-technology support, and other services to businesses of all sizes. 

REDIKER SOFTWARE INC.
2 Wilbraham Road, Hampden
(800) 213-9860
www.rediker.com
Andrew Anderlonis, president
Rediker software is used by school administrators across the U.S. and in more than 100 countries, and is designed to meet the student-information-management needs of all types of schools and districts. For example, 100,000 teachers use the TeacherPlus web gradebook, and the ParentPlus and StudentPlus web portals boast 2 million users.

SANDERSON MacLEOD INC.
1199 South Main St. Palmer
(413) 283-3481
www.sandersonmacleod.com
MARK BORSARI, PRESIDENT
Launched in 1958 by Ken Sanderson and Bruce MacLeod, Sanderson MacLeod invented the first twisted-wire mascara brush. Today, it is an industry leader in the making of twisted wire brushes for the cosmetics industry, the healthcare sector, the OEM-cleaning brush market, the firearm-cleaning brush market, and many others.

TIGER PRESS (Shafii’s Inc.)
50 Industrial Dr., East Longmeadow
(413) 224-1763
www.tigerpress.com
JENNIFER SHAFII
TigerPress is an award-winning, ISO 9001 & FSC-certified custom printing company featuring the latest digital prepress and printing technology. The company manufactures folding cartons, marketing and educational printed products, fulfillment services, and indoor and outdoor signs.
TROY INDUSTRIES INC.
151 Capital Dr., West Springfield
(413) 788-4288
www.troyind.com
Steve Troy, CEO
Troy Industries was founded on the principle of making reliable, innovative, over-engineered products that function without question when lives are on the line. Troy is a leading U.S. government contractor that designs and manufactures innovative, top-quality small-arms components and accessories and complete weapon upgrades.

UNITED PERSONNEL SERVICES *
1331 Main St., Springfield
(413) 736-0800
www.unitedpersonnel.com
Patricia Canavan, president
United provides a full range of staffing services, including temporary staffing and full-time placement, on-site project management, and strategic recruitment in the Springfield, Hartford, and Northampton areas, specializing in administrative, professional, medical, and light-industrial staff.

WESTSIDE FINISHING CO. INC.
15 Samosett St., Holyoke
(413) 533-4909
www.wsfinish.com
BRIAN BELL, PRESIDENT
Founded in the early 1980s, Westside Finishing is a family-owned business specializing wide array of services, including silk screening, conveyorized powder coating, batch powder coating, pad printing, trucking, sub-assembly, final packaging, and more.

Revenue Growth

1. FIVE STAR TRANSPORTATION INC. *
809 College Highway, Southwick
(413) 789-4789
www.firestarbus.com
Nathan Lecrenski, president
Five Star provides school-bus transportation services to school districts and charter schools throughout Western Mass. From its launch a half-century ago with a single bus route, the company currently services more than 12 school districts and operates a fleet of more than 175 vehicles. 

2. BAYSTATE BLASTING INC.
36 Carmelinas Circle, Ludlow
(413) 583-4440
www.baystateblasting.com
Paul Baltazar, president
Baystate Blasting, Inc. is a local family-owned and operated drilling and blasting firm located in Ludlow that began in 2003. Services include site work, heavy highway construction, residential work, quarry, portable crushing, and recycling, and it is an ATF-licensed dealer of explosives as well as rental of individual magazines.

3. IN-LAND CONTRACTING INC.
83 Carmelinas Circle, Ludlow
(413) 547-0100
Denis Baltazar, Treasurer
In-Land Contracting is a general contractor specializing in garages, exterior work, parking lots, and other types of work.

AMERICAN PEST SOLUTIONS INC.
169 William St., Springfield
(413) 781-0044
www.413pestfree.com
BOB RUSSELL, PRESIDENT
Founded in 1913, American Pest Solutions is a full-service pest-solutions company. With two offices, in Springfield and Hartford, Conn., the company serves residential and commercial customers, offering inspection, treatment, and ongoing protection.

BAYSTATE RESTORATION INC.
69 Gagne St., Chicopee
(413) 532-3473
www.baystaterestorationgroup.com
MARK DAVIAU and DON ROBERT, OWNERS
Baystate Restoration Group is a 24-hour emergency service-restoration company specializing in all areas of restoration and insurance claims due to fire, water, smoke, mold, storm, and water damage to homes and businesses.

BURGESS, SCHULTZ & ROBB, P.C.
200 North Main St., Suite 1, South Building, East Longmeadow
(413) 525-0025
www.bsrcpa.com
ANDREW ROBB, MANAGING PARTNER
Burgess, Shultz & Robb is a full-service accounting firm specializing in accounting, auditing, tax, and business planning for closely held businesses and nonprofit organizations, trusts, and estate services.

CENTER SQUARE GRILL (Fun Dining Inc.)
84 Center Square, East Longmeadow
(413) 525-0055
www.centersquaregrill.com
Michael Sakey, Bill Collins, Proprietors
Center Square Grill serves up eclectic American fare for lunch and dinner, as well as an extensive wine and cocktail selection and a kids’ menu. The facility also has a catering service and hosts events of all kinds.

CHICOPEE INDUSTRIAL CONTRACTORS INC.
107 North Chicopee St., Chicopee
(413) 538-7279
www.chicopeeindustrial.com
Carol Campbell, president
Founded in 1992, Chicopee Industrial Contractors is an industrial contracting firm specializing in all types of rigging, heavy lifting, machinery moving, machine installation, millwrighting, machine repair, heavy hauling, plant relocations, concrete pads, foundations, and structural steel installations.

COURIER EXPRESS INC.
20 Oakdale St., Springfield
(413) 730-6620
www.courierexp.com
Eric Devine, president
Courier Express is committed to providing custom, same-day delivery solutions for any shipment. Its focal point is New England, but its reach is nationwide. The company strives to utilize the latest technologies, on-time delivery, customer service, and attention to detail to separate itself from its competitors.

E.F. CORCORAN PLUMBING & HEATING CO. INC. *
5 Rose Place, Springfield
(413) 732-1462
www.efcorcoran.com
CHARLES EDWARDS and BRIAN TOOMEY, Co-OWNERS
E.F. Corcoran Plumbing and Heating, founded in 1963, is a full-service plumbing and HVAC contractor. Services include 24-hour plumbing service, HVAC system installs, design-build services, energy retrofits, system replacements and modifications, gas piping, boilers, and more.

EOS APPROACH, LLC / Proshred Security international
75 Post Office Park, Wilbraham
(413) 596-5479
www.proshred.com
JOE KELLY, OWNER
Proshred is an industry leader in on-site shredding and hard-drive destruction. The company offers a number of services, including one-time paper shredding, ongoing shredding service, hard-drive destruction, product destruction, document scanning, and drop-off shredding.

EWS PLUMBING & HEATING INC.
339 Main St., Monson
(413) 267-8983
www.ewsplumbingandheating.com
BRANT STAHELSKI, PRESIDENT
EWS Plumbing & Heating Inc. is a family-owned and operated company that designs and installs plumbing and HVAC systems. A full-service mechanical contractor, the company specializes in both residential and commercial applications.

FLETCHER SEWER & DRAIN INC.
824A Perimeter Road, Ludlow
(413) 547-8180
www.fletcherseweranddrain.com
Teri Marinello, president
Since 1985, Fletcher Sewer & Drain has provided service to homeowners as well as municipalities and construction companies for large pipeline jobs. From unblocking kitchen sinks to replacing sewer lines, Fletcher keeps up to date with all the latest technology, from high-pressure sewer jetters to the newest camera-inspection equipment.

GALLAGHER REAL ESTATE *
1763 Northampton St., Holyoke
(413) 536-7232
www.gogallagher.com
PAUL GALLAGHER, OWNER
Gallagher Real Estate is an independent brokerage that operates in Hampshire and Hampden counties in Massachusetts and Hartford County in Connecticut, and specializes in both residential and commercial properties. The company has offices in Holyoke, South Hadley, East Longmeadow, and Springfield.

GLEASON JOHNDROW LANDSCAPING INC.
44 Rose St., Springfield
(413) 727-8820
www.gleasonjohndrowlandscaping.com
Anthony Gleason II, David Johndrow, Owners
Gleason Johndrow Landscape & Snow Management offers a wide range of commercial and residential services, including lawnmowing, snow removal, salting options, fertilization programs, landscape installations, bark-mulch application, creative plantings, seeding options, pruning, irrigation installation, maintenance, and much more.

GMH FENCE CO. inc. *
15 Benton Dr., East Longmeadow
(413) 525-3361
www.gmhfence.com
GLENN HASTIE, OWNER
Serving the Western Mass. area for nearly a quarter century, GMH Fence Co. is one of the largest fence companies in the region. The company offers fence installations from a selection of wood, aluminum, steel, and vinyl fencing for residential and commercial customers.

KNIGHT MACHINE TOOL CO. INC.
11 Industrial Dr., South Hadley
(413) 532-2507
Gary O’Brien, owner
Knight Machine & Tool Co. is a metalworking and welding company that offers blacksmithing, metal roofing, and other services from its 11,000-square-foot facility.

L & L PROPERTY SERVICES, LLC
582 Amostown Road, West Springfield
(413) 732-2739
www.
RICHARD LAPINSKI, OWNER
L&L Property Services LLC is a locally owned company providing an array of property services, including lawn care, snow removal, sanding, excavations, patios and stonewalls, hydroseeding, and more.

MARKET MENTORS, LLC *
1680 Riverdale St., West Springfield
(413) 787-1133
www.marketmentors.com
Michelle Abdow, principal
A full-service marketing firm, Market Mentors handles all forms of marketing, including advertising in all media, media buying, graphic design, public relations, and event planning.

MORAN SHEET METAL INC.
613 Meadow St., Agawam
(413) 363-1548
PAUL MORAN, OWNER
Founded in 1993, Moran Sheet metal is a family-owned company specializing in custom fabrication and installation of HVAC systems for commercial clients across Western Mass. and into Central Mass.

NORTHEAST IT SYSTEMS INC.
170 Lockhouse Road, Westfield
(413) 736-6348
www.northeastit.net
Joel Mollison, president
Northeast is a full-service IT company providing business services, managed IT services, backup and disaster recovery, and cloud services, as well as a full-service repair shop for residential customers, including file recovery, laptop screen replacement, PC setups and tuneups, printer installation, virus protection and removal, and wireless installation.

RAYMOND R. HOULE CONSTRUCTION INC.
5 Miller St., Ludlow
(413) 547-2500
www.rayhoule.com
TIM PELLETIER, PRESIDENT
Raymond R. Houle Construction specializes in commercial and industrial construction. Services include general contracting, construction management, and an integrated construction-assistance program.

RODRIGUES INC.
782 Center St., Ludlow
(413) 547-6443
Antonio Rodrigues, president
Rodrigues Inc. operates Europa Restaurant in Ludlow, specializing in Mediterranean cuisine with an interactive dining experience, presenting meals cooked on volcanic rocks at tableside. Europa also offers full-service catering and banquet space.

SECOND WIND CONSULTANTS
136 West St., #102, Northampton
(413) 584-2581
www.secondwindconsultants.com
AARON TODRIN, PRESIDENT
Second Wind Consultants is a Better Business Bureau-accredited business debt-relief consulting firm that helps companies avoid bankruptcy or litigation through a debt workout.

SKIP’S OUTDOOR ACCENTS INC.
1265 Suffield St., Agawam
(413) 786-0990
www.skipsonline.com
JOHN and SCOTT ANSART, OWNERS
Skip’s Outdoor Accents specializes in a wide range of outdoor products, including sheds and garages, gazebos, swingsets, outdoor furniture, yard and garden products, weathervanes and cupolas, indoor furniture, playhouses, and pet structures.

SUMMIT CAREERS INC.
85 Mill St., Suite B, Springfield
(413) 733-9506
www.summetcareers.inc
DAVID PICARD, OWNER
Summit Careers provides temporary, temp-to-hire, and direct-hire services for clients in a variety of sectors, including light industrial, warehouse, professional trades, administrative, accounting, and executive.

TAPLIN YARD, PUMP & POWER (M. Jags Inc.)
120 Interstate Dr., West Springfield
(413) 781-4352
www.fctaplin.com
Martin Jagodowski, president
Taplin has been servicing the local area since 1892, and is an authorized dealer for parts, equipment, service, and accessories for a wide range of brands. It boasts a large inventory of zero-turn mowers, commercial lawn equipment, lawnmowers, lawn tractors, trimmers, blowers, generators, pressure washers, pole saws, sprayers, chainsaws, and more.

VANGUARD DENTAL, LLC
1730 Boston Road, Springfield
(413) 543-2555
www.vanguarddentistry.com
DR. YOGITA KANORWALLA, PRINCIPAL
Vanguard Dental is a full-service dental practice specializing in same-day crowns, dental implants, root canals, bridges and dentures, Invisalign, and cosmetic dentistry.

WANCZYK EVERGREEN NURSERY INC.
166 Russell St., Hadley
(413) 584-3709
www.wanczynursery.com
MICHAEL WANCZYK, OWNER
Wanczyk Nursery has been a premier plant grower in the Pioneer Valley since 1954. The family-owned business offers many kinds of trees, shrubs, bushes, and flowers.

WEBBER & GRINNELL INSURANCE AGENCY INC.
8 North King. St., #1, Northampton
(413) 586-0111
www.webberandgrinnell.com
BILL GRINNELL, PRESIDENT
Webber & Grinnell’s roots can be traced back to 1849, when A.W. Thayer opened an insurance agency on Pleasant St. in Northampton. The agency offers automotive, homeowners, and business coverage, as well as employee benefits.

Features

Thinking Outside the Big Box

This Google Earth image of the Eastfield Mall shows how, with the closing of its main anchors, its vast parking lots are almost empty.

This Google Earth image of the Eastfield Mall shows how, with the closing of its main anchors, its vast parking lots are almost empty.

The emergence of online shopping giants like Amazon and changing shopping patterns have spelled doom for giant retailers while also hastening the demise of indoor shopping malls across the country. The Eastfield Mall in Springfield is part of this trend, and so is the ambitious plan for its next life — as a so-called ‘community within a community.’

Chuck Breidenbach says the term ‘de-malling’ — or the verb ‘de-mall’ — while still not officially in the dictionary, has been part of the business lexicon for quite some time now.

That’s because, ever since they started building large, enclosed shopping malls more than 50 years ago, some have occasionally failed and had to be repurposed. This region has witnessed the phenomenon a few times, starting with the so-called ‘dead mall’ in Hadley, which went silent more than 30 years ago, and the Fairfield Mall in Chicopee, which succumbed at the start of this century.

But the pace of de-malling has picked up in recent years, as everyone knows, thanks to Amazon and other online retailers, as well as changing shopping habits, especially among the younger generations. And with those trends, old shopping malls have found new lives as everything from homeless shelters to apartment complexes to mixed-use facilities blending residential, retail, and entertainment elements.

Which brings us to the Eastfield Mall in Springfield, near the border with Wilbraham. The facility is historic, sort of, because it is the first enclosed mall in the region, opened in the mid-’60s. But it is also typical of recent trends, because most all of its big box stores — Sears, JCPenney, and Macy’s — have closed, leaving hundreds of thousands of square feet of vacant retail space looking for a new purpose.

Finding one has been Breidenbach’s day job (or one of them) for some time now, in his role as managing director of MDC Retail Properties Group, a division of New Jersey-based Mountain Development Group, which has owned the mall since 1998.

Mountain Development recently hired the real-estate brokerage firm Cushman and Wakefield to market a joint-venture partnership opportunity for the property’s mixed-use development. The solution taking shape on the drawing board — a work in progress, to be sure — is called Eastfield Commons, a $200 million, mixed-use development that Breidenbach likes to call a “community within a community.”

That’s because it will be just that, a community, a place where — theoretically, but also realistically — if all goes as planned, someone can live, work, shop, eat, take their children to daycare, go to the gym, see a movie, and more, all while walking a few hundred yards at most.

“You want to develop this as a tightly knit, walkable community,” he explained, adding that just what shape this community will take remains to be seen.

At many converted malls, the inclination is to go vertical, with multi-story developments. But at Eastfield, the tact may well be to go horizontal, with one or two levels.

The concept plan taking shape (see rendering on page 8) calls for 450,000 to 500,000 square feet of commercial space (remodeled and new construction) and 23 residential buildings with 12 units each (276 total units). The cinemas will remain, as will the existing food court.

“The idea is to open it up and take it from an enclosed mall to an open-air concept with a lot of public space, a lot of green space … very much the opposite of what you get in an enclosed mall,” he said, adding that this has been the trend nationally, by and large.

“Our vision is to put in a number of restaurants of different types and price points so people have their choice,” he went on. “And to also have some specialty retail, a mix of national and local, so we can give this center its own local flair.”

Flair of any kind has been a missing ingredient at the sprawling site off Boston Road, but as the art and science of mall conversion continues to mature — and Springfield continues its economic recovery — there is considerable optimism that Eastfield can do what it did 50 years ago and get the region buzzing about something new and different.

“The idea is to open it up and take it from an enclosed mall to an open-air concept with a lot of public space, a lot of green space … very much the opposite of what you get in an enclosed mall.”

For this issue, BusinessWest talked at length with Breidenbach about mall redevelopment in general, and repurposing Eastfield in particular. He noted that, with these projects, the market will dictate what can be done, but imaginative, outside-the-box — or in this case, outside-the-big-box — thinking is always needed.

Setting Sale

Breidenbach has had a long career in retail — long enough to have seen malls come to what amounts to full circle, meaning from being in demand to being in serious decline.

“I’ve seen a lot of things come and go; I’ve lived through the golden years of shopping centers, when you couldn’t put them up fast enough,” he told BusinessWest. “And now, we’re in the gray years of shopping centers, where you can’t redevelop or convert them into something else fast enough.”

The latest cycle — of conversion, or de-malling — began early in this century, he went on, adding that, as was noted earlier, Fairfield Mall, now the site of a Home Depot and other retail outlets, was part of that early wave.

But the pace of conversion really picked up roughly a decade ago, he said, as the Great Recession, coupled with the emergence of online retailers and some changing shopping patterns, took a huge toll on traditional retailers, a trend that continues today.

“There was a change in generations,” he explained. “The Baby Boom generation was and still is, in many ways, a very shopping-oriented culture. The Millennials and Generation-X folks are not.”

Some facilities — Breidenbach calls them super-regional malls, or fortress malls (the Holyoke Mall is one of them) — have been more resilient to the forces of change, because of sheer volume of stores, location (the Holyoke Mall certainly has that), and other factors.

“Holyoke has multiple levels, multiple anchors, parking decks … it’s made to do a massive amount of business,” he explained. “And retailers have pulled back into those fortress malls really as a means of protection.”

Meanwhile, those same retailers are leaving smaller facilities such as Eastfield, he went on, adding that the handwriting was pretty much on the wall for many of these malls years ago. And major real-estate companies, such as the Rouse Co., which developed and owned Eastfield for many years, saw that handwriting and sold off many of those properties.

Today, Eastfield’s huge parking lots fronting Boston Road are barren wastelands. Cars, and not many of them, are clustered near one of the main entrances where a few retailers still do business, such as Old Navy, the 99 Restaurant, O’Donnell’s Restaurant, and others.

Changing this landscape is an involved process, said Breidenbach, adding that, when it comes to how malls are converted these days, it’s generally a function of what the market in question wants, needs, and will support. In other words, while there are models that be studied and perhaps borrowed from, each property is unique, and so is its conversion.

Opened in 1967, Eastfield was the region’s first enclosed mall.

Opened in 1967, Eastfield was the region’s first enclosed mall. Today, it is part of an ongoing trend that is seeing these facilities put to new and imaginative uses.

“Your market studies will lead you to specific strategies and different amounts of space devoted to different types of uses,” he explained. “Those studies will determine how much you need for multi-family rental, multi-family condominium-style properties, retail uses, restaurant uses, entertainment uses, personal services, medical uses, health and fitness — it all depends on what the market will bear, what’s missing in the area, and what people are leaving the area to try and find because they’re dissatisfied with what they get, or it’s not being supplied.

“We have to follow the numbers very closely,” he went on, adding that market studies are followed up with surveys of various constituencies (including residents, small-business owners, and restaurateurs) in the area in question asking people what they want to see and what they’ll come to that location for.

At Eastfield, the emerging solution is a what Breidenbach calls a ‘live, work, play’ atmosphere, one that is seemingly internet-resistant.

This rendering shows the proposed components of Eastfield Commons.

This rendering shows the proposed components of Eastfield Commons.

In other words, one can’t live on the internet, or eat a meal there, or have their haircut there, or take dance lessons there.

And that’s the general idea as one goes about repurposing a mall, he went on, adding that the goal is to create a destination that will hopefully appeal to all generations, but especially those who seem to like this model — empty-nesters and the younger audiences that are less inclined to shop than their parents or grandparents.

“These younger generations would much rather pay for an experience than an expensive pair of jeans,” said Breidenbach, adding that ‘experience’ is a broad term that covers everything from a movie to a meal out to laser tag.

And these sentiments are reflected in some of the statistics relayed to attendees at the latest Shopping Center Convention in Las Vegas, a massive gathering Breidenbach has attended religiously for decades now.

“We heard that restaurant sales in the U.S. had surpassed grocery stores for the first time in history,” he said. “That means more people are eating out — they’re spending their time and money in that direction, as opposed to eating at home and then buying things.”

The Shopping Center Convention, staged annually in May, has seen discussion gravitate in recent years toward the internet and, more specifically, how to survive it, with a big focus being on just what to do with traditional malls, like Eastfield, that have been marginalized (Breidenbach’s word) by the fortress malls and online shopping.

Mixed-use developments — vertical and horizontal alike — have become the answer in many cases, with individual components varying, as stated earlier, with identified need and demand.

Breidenbach believes there will be a need for housing at that site, particularly the multi-family variety, because there haven’t been any new developments of that type in that area in decades, and there is apparent need for such a product.

“We see a huge a huge opportunity there for up-do-date multi-family housing,” he told BusinessWest. “And we also see a need for up-to-date, current retail space, meaning junior anchors, stores up to 20,000 to 25,000 square feet; this is an opportunity to think differently.”

Registering Results

Or to think outside the box — the big box, he said in conclusion.

Such thinking is necessary at Eastfield, a once-vibrant shopping area that has become part of an ongoing trend in this country — one that is seeing the enclosed shopping mall turned into a relative ghost town.

Now, Eastfield wants to be part of another trend — bringing new life to these deserted or nearly deserted areas.

If things go as planned, a property that made some history a half-century ago can make some more.

George O’Brien can be reached at [email protected]

Banking and Financial Services

Life Goals

Gary Thomas

Gary Thomas says a diversified portfolio of investments is always a good idea, with a mix of high growth potential and stable returns.

In an ever-changing world — one in which career trends, technology, and, yes, financial markets have a way of shifting — it can be daunting to craft an investment strategy. Gary Thomas, president of the Wealth Technology Group, relishes the chance to help clients do just that, by focusing on the big picture. His job isn’t just financial planning, he says, but life planning — at least, as much as one can plan for the unexpected turns of life.

It can be daunting, Gary Thomas said, to plan for the future when no one knows what the future will look like.

“As long as there are innovators in this country, there’s going to be change, and that change is going to create disruption. And we’ve seen it already in the jobs that aren’t there that were there 20 years ago,” he said.

That’s not a new trend, of course. “We don’t even know what we want until we see it,” Thomas went on. “Henry Ford once said that, if he’d asked his consumers what they wanted, they would have said ‘faster horses.’ You just don’t know what you want until you get introduced to an idea. You always think things will be the same as they are in this little snapshot of life. You want to hang on to the past, but technology is going to be changing. And we can’t stop that.”

That’s the definition of progress, and that’s good for investment markets, which — despite their short-term fluctuations — have always grown over the long term, said Thomas, president of the Wealth Technology Group. “When the economy grows, everybody benefits sooner or later, but it doesn’t always go in a straight line.”

“Henry Ford once said that, if he’d asked his consumers what they wanted, they would have said ‘faster horses.'”

He shared these thoughts by way of explaining why it’s important for individuals planning for retirement — or just looking to save for college and other expenses — to diversify their investment portfolios. And, indeed, Wealth Technology Group helps clients preserve assets, lower their tax burden, and pass legacies to the next generation through a broad mix of tools, including mutual funds, managed accounts, real-estate investment trusts, energy shares, annuities, and life-insurance options — with the goal of creating financial stability in what can be a volatile world.

That means trusting the long-term record of the stock market, he went on, but also making sure to place money in vehicles with a more predictable return.

“You have to have a philosophy where you basically pay yourself first,” he said. “I almost don’t care where you put it, as long as you put it away. If you’re far enough away from retirement, you should have a pretty diversified approach in equities, but as you get close to retirement, you need to make sure you have some secure money, for when markets go down.”

In other words, investors have to be both educated and flexible — especially at a time when Americans are living longer, meaning they have to make their money last longer.

“We’re in a different situation than our parents or grandparents were. It takes a more creative approach, it takes education, and it takes some hand holding, too,” Thomas said, bringing the conversation back to the role his firm plays. He cited studies suggesting that individuals with a consistent financial advisor tend to do as much as 2% better per year than those that don’t, even accounting for fees.

“Part of it is behavioral science — and having somebody to call,” he explained. “Typically, people make mistakes by moving around too much. You’ve got to have a balanced approach, where you have some secure money and some growth-oriented money for your older years.”

Thomas doesn’t only help his clients navigate this landscape in his Westfield office. He’s been active over the years delivering workshops, seminars, and classroom lectures on financial topics, so he knows the value of educating people.

“In some ways, people are more torn these days, because trying to sort out all that information on the internet is like trying to take a sip through a firehose,” he told BusinessWest. “Everybody’s got an agenda — the posts you see on websites are often promoted content, and it’s hard to distinguish. Even if they’re not, they still represent one person’s philosophy.”

The goal, he added, is for clients to develop their own philosophy.

“Money and financial security mean different things to different people, and it plays a big role in our life whether we want to admit it or not,” he said. “At the same time, there’s just too much information out there — we’re bombarded with it — and there’s a big difference between information and knowledge, or between information and wisdom.”

So, while some investors get wrapped up in “the latest shiny thing,” like Bitcoin or gold, he said, it’s more important to save consistently.

“You can make a lot of money from being average if you don’t switch things around too much, because the market’s averages are pretty darn good,” he said. “But you also have to have that nest egg because when things go down.”

Growing Need

When Thomas launched his business around 1991, financial planning was a field on the cusp of significant evolution.

“Before that, everybody just had a stockbroker, they had an insurance agent, they had an accountant, but there wasn’t much in the financial-planning world. So, basically, we started the company, and it was more estate planning to begin with, but it just sort of evolved over time into money management and financial planning, because that’s where the need was.”

For years, he built the company’s reputation through a number of call-in radio programs around Western Mass., an approach that appealed to listeners hungry for information about financial strategies. “People were looking for straight information and not a sales job. That’s been our philosophy ever since.”

It’s a philosophy that’s also middle-of-the-road when it comes to investment risk, he added.

“If you come from an insurance background, you tend to be very conservative. If you come from a stock background, you tend to be maybe more aggressive. Well, I come from a legal background, and lawyers like to question everything. So it also made me a little skeptical about some of the products. So, basically, we took a more conservative approach to money management — not ultra-conservative, but middle of the road.”

One key message, which has become a company motto of sorts, is “it’s not what you make, it’s what you keep” — which is why he helps clients navigate tax-related pitfalls as well.

“I take more of a holistic approach because of my background; I have a master’s in tax law. And what good is it if you make a ton of money but you have to pay 40% of it back in taxes? So we try to use strategies to avoid that. It’s a total approach of, where are you going to be down the road? If you take money out, is it going to be taxable? Are you going to have some tax-free money?”

While taking a conservative approach, he remains confident in the stock market, but understands that it can be scary to obsess over its fluctuations on a day-to-day basis — and that investors need to rely on other sources for guaranteed returns.

“I take more of a holistic approach because of my background; I have a master’s in tax law. And what good is it if you make a ton of money but you have to pay 40% of it back in taxes? So we try to use strategies to avoid that. It’s a total approach of, where are you going to be down the road? If you take money out, is it going to be taxable? Are you going to have some tax-free money?”

“I’ve been around long enough to see that markets don’t always go up,” he explained, “and when the markets are down, you need a conservative piece someplace to take money from when you need it.”

That said, Thomas added, “this country’s always going to grow. No matter what happens, no matter what financial crisis there is, we’re always looking for new ideas and new ways to grow. And that’s what the market does. You think of the major companies today that are big names, which were not in existence 25 years ago, like Amazon and Google. And Apple was almost out of business.”

He shares these strategies of diversified investment with mainly clients approaching their retirement years, but also many young families that are trying to figure out how they’ll pay for college for their kids, at a time when the average sticker price for four years of education is around $200,000. “It’s a real challenge today,” he noted.

In short, there are many reasons why people walk through his door.

“We do some estate planning, too, but it’s primarily holistic, complete financial planning — helping to find the right portfolio and the right financial tools for each individual, and then we actively manage that,” he explained. “It’s not just about picking an investment. It’s got to be right for you.”

As an independent financial-services firm, the Wealth Technology Group isn’t tied to any single product, and as an accredited investment fiduciary, he’s required to keep the client’s interests at the fore.

“If someone goes into a store, and the owner says, ‘that suit looks good on you,’ maybe it does — but maybe that’s just the suit they want to push that day,” he explained by way of analogy. Fiduciary responsibility simply means the firm considers more than what’s suitable for a client, but what would best meet his or her needs. “It’s not just going to benefit me as a financial advisor, but benefit you as the owner of it.”

Getting the Word Out

Long after his radio talk-show days, Thomas still enjoys conducting seminars and workshops that promote his work in more effective ways than a short radio or TV ad. They’re a means not only to help people understand the compexities of financial planning, but to get the word out that the Wealth Technology Group helps clients from all walks of life, not just high-net-worth individuals, as some firms do.

And when he shares his perspectives, both through seminars and one-on-one, he emphasizes that financial planning is really about life planning — and people are not always emotionally prepared for the changes that retirement will bring.

“Retirement brings a change in lifestyle,” he said. “It’s like you’re going 60 miles an hour, then you retire — and it can be hard to adjust when you don’t have eight hours a day filled up. If your purpose in life was to be a journalist and you were a journalist for 35 years and all of a sudden someone told you you weren’t valued as a journalist anymore, you’d better have a purpose beyond that. So we encourage people to have interests that really excite them beyond work.”

In fact, people don’t expect to be impacted by that lifestyle change, as well as the social withdrawal that sometimes comes with it, as much as they worry about money.

“I’ve had clients in the past that have come in and said, ‘I’m only 200 more Mondays away from retirement,’ and the next time I see them, they say, ‘only 150 more Mondays.’ And I say, ‘you know, what are you going to do the day you walk out the door?’”

Sometimes, the sudden change brings about problems with drinking or eating or their marriage, he went on, noting that some of the first astronauts who went to the moon came back and ran into personal issues once they were past that exciting, challenging phase of their lives.

But you don’t have to go to the moon to feel loss, he went on, and Thomas continues to help people plan for all stages of life — not just financially, but holistically. Because money matters, but it’s not everything.

“There’s got to be something beyond that ‘200 more Mondays.’ So that’s what we encourage people to think about,” he said. “Join a senior center, do something, get involved. And don’t concentrate too much on money. That’s our job.”

Joseph Bednar can be reached at [email protected]

Autos

Cruise Control

As the 2019 models continue to roll into area showrooms, area auto dealers report that sales remain brisk, at something approximating the levels of 2017, which was a very robust year for the industry. Meanwhile, a host of trends have continued or accelerated, including torrid sales of SUVs and trucks, a high volume of used-car transactions, and a heavy emphasis on improving the overall consumer experience.

Jeb Balise held his hand up with his thumb and forefinger barely a half-inch apart.

And then, for emphasis, he brought them even closer together.

“They’re down about that much,” Balise, president of Balise Motor Sales, told BusinessWest, referring to new car sales in 2018 (which still has a few months left, obviously) compared to a year ago.

Essentially, sales are flat, which, as Balise and others told us back at the start of this year, around President’s Day sales time, is a really good thing, because auto sales — an almost always accurate barometer when it comes to the national economy — have been rock solid the past several years.

“They’re just about the same as last year — down a tiny, tiny bit,” said Balise, adding that there is just that much less pent-up demand (resulting from cars, like their owners, living longer lives these days) this year than the past few. But there are still a number of other factors driving steady sales, including a still-booming economy, record-low unemployment, quality vehicles across the board, attractive incentives from the manufacturers, and more.

So sales are still humming, and Carla Cosenzi, president of the Tommy Car Auto Group, believes that at her four dealerships, sales are actually up from a year ago.

“We’re seeing an increase in 2018 over last year, and 2017 was a very good year for us,” she said, echoing Balise’s comments. “It’s not a significant increase, but an increase nonetheless, and 2017 was a really good year.”

Overall, 2018 has been a year when recent trends in the auto market have maintained their speed or even accelerated slightly. These include red hot used-car sales; white-hot SUV and truck sales (especially the former); growing interest in electric and hybrid vehicles, although they still comprise a very small segment of the market; and new levels of convenience for the consumer.

“We’re seeing an increase in 2018 over last year, and 2017 was a very good year for us. It’s not a significant increase, but an increase nonetheless, and 2017 was a really good year.”

Peter Wirth, co-owner of Mercedes-Benz of Springfield, which opened just over a year ago, says he’s seen all or most of the above at his dealership, a facility that has met or exceeded the lofty goals set for its first year of operation.

And that’s especially true in an often-overlooked but quite important segment of this business — the service department.

There are many qualitative measures for this, he said, especially the fact that the dealership recently hired its 12th technician, tripling the number it started with, for the 14-bay facility.

This surge in business in the service department stems from a variety of factors, from how long Mercedes models stay on the road to the fact that the next-closest dealership is in Hartford, said Wirth, adding that demand has risen steadily since the ceremonial grand-opening ribbon was cut — a clear sign that the new dealership has made its presence known.

“The floodgates opened, and in a good way,” he noted. “We’ve been at capacity for the next few days in the service department since the day we opened, and way we’re keeping up is by adding capacity so we can keep it at a reasonable timeframe for customers.”

“It’s been a 100% success story — we’ve never had to send a technician home early; we’ve never run out of work,” he went on. “Not just in the amount of work we’re getting, but also in the team we were able to build.”

For this issue and its focus on auto sales, BusinessWest talked with several area dealers to gauge the local market and the forces, well, driving it. Cars aren’t selling themselves, obviously, but in many respects this industry is on cruise control.

Pedal to the Metal

Those who spoke with BusinessWest said that, these days, the new models arrive at the dealership almost year round, unlike years ago, when all or most would be revealed in the early fall, to considerable fanfare.

Still, many new models do make their debuts as the leaves change colors, and thus this is a good time to take stock — literally and figuratively — of what’s happening at area dealerships and within this all-important sector.

Jeb Balise, seen here at his company’s Kia dealership on Riverdale Street

Jeb Balise, seen here at his company’s Kia dealership on Riverdale Street, says new-car sales are down just slightly from 2017, but still at a very high volume.

First and foremost, said Balise, this remains a buyer’s market in most all respects, even though demand remains high, especially for those trucks and SUVs. That’s because supply is also high as the manufacturers continue to make product and dealers try to move it — usually with good success.

“All of the manufacturers are producing plenty of cars, and demand is off just slightly from a year ago — just enough to put the consumer in the driver’s seat, if you will,” he told BusinessWest. “Incentives have never been better — even for SUVs.

“It’s not because there isn’t demand,” he went on, referring specifically to the SUV segment of the market. “It’s more because all the manufacturers have them now, and they’re trying to grab their piece of the pie.”

The seismic shift (another industry term) to SUVs has been ongoing for quite some time now, but it moved to an even higher gear in 2018.

Indeed, all those we spoke with said sales of SUVs now exceed those of cars (sedans) for almost all models they sell. Overall, Balise said, truck and SUV sales now account for roughly 60% of all vehicles sold and leased.

And this trend toward SUVs extends to some manufacturers renowned for their cars, such as Volkswagen and Volvo, said Cozenzi. Indeed, as she stood in the Volvo dealership recently acquired by the TommyCar Auto Group, she was surrounded by SUVs — small, medium, and large — on the small showroom floor.

They’re all selling, at Volvo and other dealerships, and especially the smaller SUVs, said Cosenzi, adding that they appeal to drivers of all ages for reasons ranging from accessibility (they’re easier to get in and out of, for most people, anyway) to decent gas mileage.

“The smaller SUVs, like the Rogue [Nissan] and the Tiguan [Volkswagen], continue to dominate,” she said. “The Rogue is the number-one-selling vehicle at the Nissan store, and it’s been that way for a few years now.”

Even Mercedes is now selling and leasing more SUVs than cars, said Wirth, adding that the company passed that milestone in 2017, and the arrow continues to move upward.

Still, there are plenty of sedans to be sold, said all those we spoke with, noting that, overall, car makers are turning out quality, easy-to-maintain products across the board, giving consumers plenty of often-hard choices to make, thus motivating the manufacturers to offer solid incentives.

And soon there will be an intriguing new choice, said Wirth, noting the arrival — probably by early next year — of the Mercedes A class, an entry-level luxury vehicle, complete with some different bells and whistles, that should bring that famous nameplate onto more driveways.

“This opens us up to a whole new customer,” he said. “You might have someone attracted to this car not because of the Mercedes-Benz design or the Mercedes-Benz safety or the brand image; it might be just because of the technology in the car. You can say, ‘hey, Mercedes, I’m cold,’ and the temperature will come up, or ‘hey, Mercedes, I’m hungry,’ and it will list the restaurants. And this is in the car that represents the entry point, not the $100,000 model.”

Staging a Coupe

Looking back on his first year of doing business in the Pioneer Valley, Peter Wirth, who previously managed a Mercedes dealership on Long Island, said this past 12 months have certainly been a learning experience.

Among the things he’s learned is that this market is somewhat more conservative than the one he left — a trait that shows up in higher volumes of used-car sales as compared to new-car transactions and more sales than leases — and also generally less aware that Mercedes is now more affordable and therefore more attainable than it has been historically because of the introduction of entry-level models.

Peter Wirth, seen here with members of the service team at Mercedes-Benz of Springfield

Peter Wirth, seen here with members of the service team at Mercedes-Benz of Springfield, says the company has exceeded all the goals it set for its first year of operation — especially in service.

“We still have some work to do on the matter of affordability,” he told BusinessWest, adding that perceptions about the Mercedes brand being beyond one’s reach remain despite more than ample evidence to the contrary. And that goes across the board, for passenger and commercial vehicles alike.

But he’s hoping that area residents will follow the lead of Jeff Bezos, who recently ordered 20,000 Sprinters (a cargo van made by Mercedes) for Amazon.

“I’m sure he did the math before he placed that order — I’m sure he sat down and looked at the life-cycle cost, the reliability, the down time, and everything else. He’s a pretty clever guy, and the fact that they committed to us says something.”

To Wirth, it says people need to look beyond the sticker price on the windshield (and Mercedes is competitive in that regard as well with many models) and look at the other ingredients that go into the equation, such as dependability, maintenance costs, convenience, and the sum of all these parts.

“We’ve been having the conversations regarding affordability, but also about how this is an amazing value proposition,” he noted. “We’re still working on it, but we’ve made great headway.”

Something Wirth didn’t need to learn, because he knew it already, is how important customer service and providing convenience are these days, especially to time-strapped, increasingly demanding customers.

“Time is money,” he said, adding that the dealership works to save customers some of that precious commodity in every way it can, from picking up a car bound for the service department at one’s home to getting them in and out of that service waiting room as soon as possible.

Cosenzi agreed, and said the TommyCar Auto Group has responded with something called Click, Drive, Buy, a new program that enables someone to buy or lease a vehicle almost entirely from home and on the internet.

“Especially at our Volkswagen store, we’re seeing a lot of our customers complete the entire transaction online and just come into the dealership to take delivery of the vehicle,” she explained. “I don’t think we anticipated that it would be as popular as it is, but people enjoy the convenience; they like buying a car this way. And it’s been popular with people of all ages.”

Gearing Up

As he brought his forefinger ever closer to his thumb while comparing sales this year to last, Balise emphasized, again, that anything at or near last year’s mark is quite good.

And while he didn’t want to make too many projections about 2019, because things can change quickly, as history shows, he implied that he may well be doing the same thing with his fingers this time next year.

That’s because the basic laws of supply and demand — not to mention an economy still in high gear — should keep this industry operating in what amounts to the status quo.

And that’s a high-octane sales climate.

George O’Brien can be reached at [email protected]

Business of Aging

One Step at a Time

Scenes like this one — from the 20th Rays of Hope Walk five years ago — are played out each October in Forest Park.

Scenes like this one — from the 20th Rays of Hope Walk five years ago — are played out each October in Forest Park.

Lucy Giuggio Carvalho is a tough person to say no to, as Kathy Tobin found out one afternoon 25 years ago.

“I was a health reporter for WGGB, and I was in the lobby of Baystate Medical Center to do a story,” Tobin told BusinessWest. “And this little petite thing comes walking across the lobby, points at me, and says, ‘I had a dream about you, and you’re going to help me.’ And that’s how I met Lucy.”

Carvalho — then a nurse at Baystate — had been diagnosed with breast cancer some time earlier, and, inspired by an AIDS fund-raising walk she had recently participated in, had a vision to bring something like that to Western Mass. to raise money and awareness around the cause of breast-cancer research and treatment.

A quarter-century later, it’s safe to say that Carvalho’s creation — known as the Rays of Hope Walk & Run Toward the Cure of Breast Cancer — has done just that, and a whole lot more.

As it turned out, Tobin did help her; WGGB became the media sponsor of the first Rays of Hope walk in 1994, and Tobin spearheaded a half-hour documentary special to bring attention to the cause.

“She had this overwhelming desire, not just to do this walk, but to change the way we treat breast cancer,” said Tobin, who has come full circle since then, now serving as director of Annual Giving and Events for Baystate Health, which has long overseen the Rays of Hope organization.

The first Rays of Hope event attracted some 500 walkers and raised $50,000. Today, it has raised more than $14.2 million and attracts about 24,000 walkers and runners each October. This year’s annual fundraiser, slated for Oct. 21, will once again step off from Temple Beth El on Dickinson Street in Springfield and wind through and around Forest Park.

As usual, all money raised remains local, administered by the Baystate Health Foundation to assist patients and their families affected by breast cancer. Funds support research, treatment, breast-health programs, outreach and education, and the purchase of state-of-the art equipment, as well as providing grants to various community programs throughout Western Mass. 

“Sometimes I can’t believe all that’s been accomplished,” Carvalho said. “I never would have believed we could raise the amount of money we raised; $14.2 million over the last 25 years is a lot of money, and we can do a lot of things with it — and we have. I’m really proud of Rays of Hope and all we’ve accomplished.”

It wouldn’t have happened, she added, without the continuing, loyal support from the community. “We’ve mostly accomplished what we have through individual walkers and local organizations that have supported Rays of Hope from the beginning. Most of the agencies that got involved in the early years are still involved, as well as the walkers; they come back year after year.”

Carvalho said she created Rays of Hope with a very specific vision.

“I wanted to help people that were going through breast-cancer treatment, to help them navigate the healthcare system,” she explained. “I’d found it difficult, and it was my motivation to make it easier for other people, seeing that I had such a hard time. And I wanted the money to stay local, too. That was really important for me.”

Beyond the critical funding, however, she has long recognized the importance of Rays of Hope as a bonding agent for individuals facing one of life’s most daunting challenges, and the people who love them.

Lucy Carvalho (left) and Kathy Tobin at the first Rays of Hope walk in 1994.

Lucy Carvalho (left) and Kathy Tobin at the first Rays of Hope walk in 1994.

“I think the event is very unique in that, when you’re there, it feels like there’s a big hug all around you, and that people really care about you. It’s just uplifting to be involved, and it’s something to look forward to, something that has become a tradition.”

Tobin also compared the event to a massive hug — one with a great deal of feeling behind it. “We have such a support system in place. It’s like a sorority — but I shouldn’t say sorority, because men are diagnosed, too. It’s just a network of people who care.”

Changing Times

Dr. Grace Makari-Judson has witnessed the evolution of Rays of Hope from a clinical standpoint; she was appointed medical director of Baystate’s breast program at the same time Carvalho was organizing her first walk.

“Lucy’s initial mission for Rays of Hope was not only helping breast-cancer research, but trying to provide coordinated care … a holistic approach,” Makari-Judson said — in other words, to make the journey easier for others than it was for her.

“Thinking back, it’s amazing how much we’ve been able to do with addressing those goals,” Makari-Judson went on. “Twenty-five years ago, women were having mammograms in the hospital, sharing the same waiting room with people who needed X-rays or had pneumonia. Biopsies were done in the operating room, and women got unnecessary scars.

“Today,” she went on, “we have a dedicated breast center where women go for mammograms and other breast imaging. We have needle core biopsy, which is done at the breast center and is a less invasive approach, so women go home with a Band-Aid instead of a scar. That’s the minimally invasive approach started in the mid-’90s and has since become the standard of care. It’s the whole philosophy of less is more.”

Other examples are sentinel node biopsy, introduced at Baystate in 1996, and radiactive seed localization, started in 2010. Both are minimally invasive procedures that Baystate pioneered in the region that have since become national standards of care, Makari-Judson said — and both benefited from Rays of Hope funding.

Meanwhile, Carvalho’s vision of more coordinated care has become reality as well, the doctor said.

Dr. Grace Makari-Judson

Dr. Grace Makari-Judson

“Twenty-five years ago, physicians were seeing patients all in a row — the surgeon, then the medical oncologist, then a radiation oncologist,” she explained. “And sometimes that would leave women with conflicting information. In today’s approach, we have something called a multi-disciplinary breast conference, where we get all the experts together to review radiology images and pathologist slides and come to a consensus recommendation. That has had a positive impact on care and really enhances our mission.”

It’s a model, she said, that started to coalesce around the time Rays of Hope was being launched, and it eventually spread to all Baystate hospitals and eventually became the model of care regionally and nationally.

“Everything about cancer has come such a long way,” Tobin agreed. “Women don’t have to wait days for biopsy results; they don’t necessarily have to have drastic surgeries. Everything about treatment has changed.”

“Twenty-five years ago, women were having mammograms in the hospital, sharing the same waiting room with people who needed X-rays or had pneumonia. Biopsies were done in the operating room, and women got unnecessary scars.”

Then there’s the Rays of Hope Center for Breast Cancer Research, launched in 2011 with the help of a $1.5 million Rays of Hope grant. The center brings together a group of scientists with diverse areas of expertise who work toward reducing the impact of breast cancer — for instance, understanding how obesity, diabetes, and environmental exposures interact to alter breast-cancer risk and prognosis.

It’s important work, and not something to be taken for granted, Tobin said, adding that many events like Rays of Hope eventually peter out — Avon’s national fundraiser for breast cancer isn’t continuing this year, for example — and such events require a lot of work and diligence to thrive and grow.

“Sometimes the fundraising becomes secondary,” she added. “After a while, people want to be a part of it, but they don’t remember the fundraising piece, and that’s critical to our survival. We’re trying to drive home the point that, yes, we need your involvement, but we also need your fundraising, because that’s what makes the programs happen.”

And it’s not just Baystate programs that benefit, Tobin added. Other local organizations, like Cancer House of Hope, also rely on support from Rays of Hope.

“We’re always getting new people involved,” Carvalho said. “Unfortunately, it’s often because they have breast cancer or someone close to them has breast cancer — but that passion keeps us going, and keeps us a vibrant organization. I think we’re always going to walk until there’s a cure, and we don’t need to walk anymore.”

Personal Impact

Denise Jordan was first introduced to Rays of Hope by her late friend, Tracy Whitley, and she joined its advisory board in 2008. A decade later, she’s chairing the 25th interation of the event, dedicating her service to Whitley, who succumbed to the disease last year.

Jordan calls herself an ambassador for Rays of Hope, making public and media appearances and encouraging people to take part in the Oct. 21 walk. She hasn’t found it to be a hard sell.

“I think, as long as people are affected by breast cancer, there will always be a willingness to participate in an initiative whose main focus is finding a cure,” she told BusinessWest. “Also, unlike a lot of organizations, when you give money to Rays of Hope, you can actually say, ‘the money I gave went to this person or that person; I know that because all the money stays right here in the region.’”

During her time as chief of staff for the city of Springfield, Jordan helped establish Pink & Denim Days, when city employees took up that dress code in exchange for donations to Rays of Hope. “It was really an easy ask,” she said. “Folks were very enthusiastic.”

Rays of Hope has proven to be a meaningful event for both survivors and supporters, as well as an educational experience for all ages.

Rays of Hope has proven to be a meaningful event for both survivors and supporters, as well as an educational experience for all ages.

So was Jordan, when she was asked to chair the event this year, even though she had some reservations about the time commitment. But when she thought about her Whitley, and the way she not only battled cancer but became a strong advocate for survivors, it wasn’t a hard decision.

“There’s going to be some special things happening that day,” she said of this year’s walk. “I’m pushing to get more people involved. We’ve had participants in the past who have missed a couple walks, but, this being the 25th anniversary, we’re hoping to bring a lot of folks back to the walk.”

Tobin agreed. “We’re adding some exciting elements. We’re going to tell the story of the progress we’ve made and celebrate some joyous stories of beating the disease — and remember those we’ve lost. I think there will be some special moments.”

Having been active in the walk for 25 years, Tobin has lots of stories, but likes to recount one from the event’s first year. Her 4-year-old son attended and took in the speeches, and as he settled into his car seat for the ride home, he said, ‘I’m so glad I’m not a girl.’

“My feminist self practically slammed on the brakes,” she laughed. But when she asked why, “he said, ‘because I can never get breast cancer.’

“The earnestness of this little boy took my breath away,” she continued. “I realized in that moment the impact this walk was having, and could have, if someone that young understood the seriousness of breast cancer.”

The fact that he assumed it was a girl’s disease isn’t odd; many adults think the same thing, and Rays of Hope has created plenty of teaching moments around that misconception as well.

In short, it’s hard to overestimate the impact this 25-year tradition has had on breast-cancer treatment, research, awareness, education — not to mention the giant hug of support that so many women (and men) need.

“Lucy had certainly given us a gift,” Tobin said. “She had done something incredible in that parking lot that day, and $14.2 million later, we’ve seen a lot of profound moments.”

Added Carvalho, “there’s a spirit at Rays of Hope, and I don’t know exactly how it came to be, but it’s real, and it’s powerful, and it’s heartwarming. That’s what I’m proud of — how the community has come together to make a difference.”

Joseph Bednar can be reached at [email protected]

Community Spotlight

Community Spotlight

With projects like the convenience store on Shaker Road complete, East Longmeadow is anticipating progress

With projects like the convenience store on Shaker Road complete, East Longmeadow is anticipating progress on higher-profile developments, like the health complex at the Longmeadow line and a possible mixed-use project on Chestnut Street.

Denise Menard has witnessed plenty of growth in East Longmeadow’s Town Hall since becoming the community’s first town manager two years ago, from the creation of a seven-member Town Council to the creation of a Human Resources department, a new director of Finance and director of Planning and Community Development, and the establishment of a Board of Health overseen by a full-time director.

But she says the most important change in the city offices may be the ease with which new businesses to town can navigate the permitting process.

“I see myself as a business manager for the town — a business manager that has the authority to make the kinds of decisions that need to be made to streamline the process,” she said. “Just being here day to day, helping implement the priorities of the council and all these other things, is a real a plus for the community. And in the last two years, we’ve seen a lot.”

Take, for instance, the 18,000-square-foot medical office building at 250 North Main St. constructed by Associated Builders last year for Baystate Dental Group. The dental office occupies the first floor, and the second floor is being rented for medical and office space.

“That’s a great credit to the community; they just wanted to locate in East Longmeadow,” Menard said. “We’ve been told by regional economic-development groups that we are one of the hottest communities right now to try to locate businesses in, and that’s an awesome example.”

Another, more complex project in the health realm is a joint venture with the town of Longmeadow — a medical complex that will add to East Longmeadow Skilled Nursing Center at 305 Maple St., cross town lines, and provide benefits to both communities.

“We’ve been told by regional economic-development groups that we are one of the hottest communities right now to try to locate businesses in, and that’s an awesome example.”

The project includes four structures on a 20-acre site: a 50,000-square-foot medical office building in Longmeadow that will be occupied by Baystate Health; a two-story, 25,000-square-foot office building in East Longmeadow; and an assisted-living facility and expansion of an existing skilled-nursing facility run by Berkshire Health.

“It’s really moving along,” she said, adding that the buildings on the East Longmeadow side should be up by the spring. Meanwhile, the two towns have worked together to improve road infrastructure at the site. The project encompasses three intersections on Dwight Road — two in Longmeadow and one in East Longmeadow. Longmeadow is managing the road improvements, and East Longmeadow is receiving contributions from the nursing-home developer, which will pass through to Longmeadow to offset the cost of the street improvements.

“The road improvements have been painful to say the least, but it will be such a great improvement at the end of the day,” Menard said. “It’s so nice to have a joint venture with Longmeadow, and both sides are going to win with that. Longmeadow and I are good neighbors. The two town managers really work well together.”

Major projects like these are complemented by a number of other developments in town, a trend she says was boosted by the town’s change in government two years ago.

“I’ve had developers come in and say, ‘we waited because we wanted to see what the new charter was going to be like before we decided to come to East Longmeadow,’” she recalled. “So there was a change in the philosophy of people looking in from the outside, as to what they would like to see here, and I think they’re happy with what they see now with the new government.”

Setting Down Roots

Menard said East Longmeadow has a decent stock of developable land.

“We have industrial space, and we also have agricultural land, and we’re wondering what’s going to happen with that because farming is getting more difficult. But we want to be agriculture-friendly and hope to continue down that path.”

The new director of Planning and Community Development, Constance Brawders, has been taking the land stock into consideration as part of a master plan that’s in the early stages, Menard added.

“That master plan will focus on what residents here want,” she explained, adding that a series of public forums will focus on topics like recreation, traffic, and what kind of land-use mix residents want, balancing residential neighborhoods with the need for commercial and industrial investment.

East Longmeadow
at a Glance

Year Incorporated: 1894
Population: 15,720
Area: 13.0 square miles
County: Hampden
Residential Tax Rate: $20.94
Commercial Tax Rate: $20.94
Median Household Income: $62,680
Median Family Income: $70,571
Type of Government: Town Council, Town Manager
Largest Employers: Cartamundi; Lenox; Redstone Rehab & Nursing Center; East Longmeadow Skilled Nursing and Rehabilitation
* Latest information available

“It will take a little while, but it hasn’t been updated in a long time,” she told BusinessWest. “So it’s time for us to take a snapshot of today and see what we want to look like in the future.”

It’s healthy to conduct such an exercise because society changes a lot over the years, and that affects how businesses operate and how towns cater to their needs.

“Think about the changes in the world just in the past 20 years. There are huge differences,” she said. “The big businesses that required a lot of space because they needed a lot of employees — now maybe they don’t need so many on site because a lot of them can work from home. My son works from home, and he’s part of a huge organization; they don’t require the footprint they used to.

“So a lot of things have changed since we’ve updated our plan,” she went on, “and it’ll be time to just address what we have now and what the current businesses and residents and everybody that has anything to do with East Longmeadow wants, so we can move forward. That’s really exciting.”

Some projects in the works have the potential to create vibrancy in town, such as an ongoing plan to create a mixed-use development at 330 Chestnut St., in the former Package Machinery building. The project would include commercial, retail, and possibly office space in the front part of the building, and above will be some residential apartments or condominiums.

The applicant for that project, MM Realty Partners, withdrew the proposal last winter, but they are now moving forward. The exact nature of the project is still being hammered out, but Menard says mixed use is a promising model for the site, due to the energy and foot traffic it would create.

“That’s the interesting part about it, but we’ve got to make sure it’s the right fit in the right spot for East Longmeadow,” she noted. “It certainly is an interesting concept.”

Other projects have come on line recently, including a gas station and 6,500-square-foot convenience store at 227 Shaker Road, a lot that had been empty for many years. That development was delayed when Atlantis Management Group bought out the property, but after a second round of permitting and approvals, construction went forward and was completed this year.

“The whole change in ownership delayed them applying for the permits they needed to bring it all together,” she added, “but now that’s on board, and they’re always busy.”

Attractive Mix

Part of what makes East Longmeadow attractive, Menard said, is a healthy mix of properties of all kinds, both residential and commercial.

“We have some very high-end housing, but we have some very moderate housing as well,” she noted. “We have a great Recreation Department, and our schools have a great reputation.”

Residents and businesses also appreciate that the town is conservative when it comes to taxation and spending, she added.

“Businesses see that our tax rate isn’t fluctuating up and down; it is really just gradually going to a level of what we need to address the needs of the community. And it’s a community that people are saying they want their children to grow up in. They want to own houses here.”

Employers feel the same way, she added. “In fact, we had a business come in — he was going to be leasing from somebody in East Longmeadow — and he said, ‘I want to come here because my staff, my workers, would be able to live in a nice community with good amenities and good community spirit.’”

Maintaining that culture takes planning, of course, and the woman who sees herself as a business manager is pleased that those plans will be carefully crafted — and hopefully implemented — in the coming years.

“This is a moving, growing community, to be sure,” Menard said. “We have a lot going for us.”

Joseph Bednar can be reached at [email protected]

Banking and Financial Services

Sowing Seeds

Julia Coffey brought this selection of mushrooms to a local farmers market

Julia Coffey brought this selection of mushrooms to a local farmers market. She also sells to restaurants, campus food services, and other food distributors.

Julia Coffey’s business was mushrooming — in more ways than one.

In fact, her enterprise, Mycoterra Farm, specializes in mushrooms. And when she was looking for a larger space in which to grow, she received a fortuitous phone call.

“In mushroom production, as with much agriculture, efficiency of scale is big — and we had maxed out capacity at our farm in Westhampton,” Coffey said.

She found a closed equestrian center on the market in South Deerfield that would make an ideal space, and initially pursued loans through the USDA Farm Service Agency. But she still needed more funding to get up and running on the new site.

“We were trying to figure out how to get the new farm online with a little less money than I needed, and it was Rebecca who reached out to me to see if we had any funding needs,” she recalled. “It was very timely.”

That was Rebecca Busansky, program manager for the Pioneer Valley Grows Investment Fund, or PVGrows for short, a regional investment and loan program launched in 2015 that provides financing and technical assistance to food and farming businesses in Western Mass.

“We really set out to help the whole food system. This is about farms and local food businesses and everything that makes a healthy food system,” Busansky told BusinessWest the day after the Franklin County Community Development Corp. (FCCDC), which oversees the fund, marked the project’s three-year anniversary with a celebration at Raven Hollow Winery at Koskinski Farms in Westfield.

It wasn’t just an anniversary being celebrated, but a funding milestone — $1.25 million, in fact, halfway to the fund’s original goal of $2.5 million. That money has helped more than 25 local farms and food entrepreneurs grow their businesses — and, in turn, a critical sector of the Western Mass. economy.

Mycoterra is a good example. The gourmet and exotic mushroom farm, as Coffey described it, grows “wood-loving” mushrooms indoors year-round. Mycoterra specializes in shiitake, oyster, and lion’s mane mushrooms, but experiments with many other varieties as well — and, in doing so, impacts scores of other food-related businesses.

“We market directly to farmers markets, about 50 restaurants statewide, and campus food services, and with the recent move, we’re increasing production and are working with a number of local distributors,” she noted.

John Waite, executive director of the FCCDC, said PVGrows offers an innovative, mission-driven way for community members to invest in their values by supporting and sustaining businesses that can make real changes to how food is grown, distributed, and purchased. “It takes the local movement to a whole new level. It’s beyond eating local — it’s investing locally.”

Good Idea, Naturally

To date, nearly 50 investors, including individuals, businesses, and foundations from New England and New York, have contributed a minimum investment of $1,000 to the fund, with interest paid annually, Busansky explained. These community investments are pooled together to provide the financing that farm and food entrepreneurs need to grow their businesses.

The fund grew out of existing FCCDC programs that provide technical assistance to local farms and food producers in the Valley, she added, noting that a need became evident for a funding source specifically aimed at benefiting these businesses.

Jennifer Ladd says supporting local food production brings cultural, economic, and even regional security benefits.

Jennifer Ladd says supporting local food production brings cultural, economic, and even regional security benefits.

Three foundations have been important to the fund’s growth: the Solidago Foundation, the Lydia B. Stokes Foundation, and the Henry P. Kendall Foundation, which collectively established a loan-loss reserve. A community pool was then established, accepting investments of $1,000 to $10,000 with a five-year term and a very low interest rate.

“We felt it was important to add this community-investment piece,” Busansky said. “The whole idea was to make it a minimum $1,000 to invest, which doesn’t make it completely accessible to everyone, but it’s not only open to wealthy people, either. It democratizes capital.”

Larger investments come with longer terms and higher interest rates, with the idea that investors with a little more money could be willing to take on more risk, Busansky added. But so far, there hasn’t been much risk for investors.

“We have 25 well-performing businesses borrow from us so far, and we haven’t touched the loan-loss reserve — in part because we give a lot of technical assistance.”

Coffey described the loan process as easy to navigate, but that straightforward experience wasn’t the only thing that impressed her.

The recent three-year anniversary celebration featured food provided by many of the fund’s borrowers.

The recent three-year anniversary celebration featured food provided by many of the fund’s borrowers.

“I’ve got a background in bookkeeping, so I feel I had some skill sets that some people don’t,” she said. “But they were prepared to offer technical assistance, too, for people and startups and agricultural food businesses that need it. They are a very knowledgeable resource, and it was great getting things established right away.”

The FCCDC has been involved in small-business lending for close to 30 years and has plenty of expertise in providing guidance to young enterprises, Busansky noted, from business plans to websites. So she’s not surprised the PVGrows fund has found early success in its mission. “We have a system in place that’s worked well, and now we’re ready to seek the additional $1.25 million in commitments.”

Jennifer Ladd is one of those investors. “You don’t have too be a wealthy person to invest in Pioneer Valley Grows, which I think is a wonderful thing about it,” she told BusinessWest.

“Supporting agriculture in this Valley feels like contributing to a sense of vitality. It’s the same kind of feeling I get when supporting the arts — there’s creativity, growth, collaborations between people,” she went on. “And there are multiple layers of assurance that your money will actually have an impact and be of service.”

Ladd said the low interest rates for investors shouldn’t deter anyone because most people getting involved in this do so because they believe in the value of supporting local farm and food businesses.

“I enjoy cheese, fruits, vegetables, and wine around here, and I don’t mind not getting much of a financial return,” she said. “I’m choosing low interest because that serves people just starting out. These new endeavors need time to get their roots in the ground, so to speak, and this money can help them do that. It will yield benefits in many ways.”

Some of that benefit is cultural, she added, contributing to quality of life and a certain agricultural fabric of the region, as well as a sense of connection with people who thrive off the land and wind up feeding their neighbors.

“We don’t have huge farms here, like in the Midwest, with thousands of acres of corn. This is agriculture we actually do benefit from immediately,” Ladd said. “I also feel like it’s contributing to my sense of security; with climate change and the volatility we see in the world, it’s good to have food being produced locally. So it’s a sort of regional security that has a payoff right now.”

Green Thoughts

Food and farm businesses applying for financing and business support through the PV Grows Investment Fund are vetted for mission fit by a consortium of community-lending institutions and food and agriculture specialists, Busansky explained.

Terry and Susan Ragasa, owners of Sutter Meats in Northampton, were among the early borrowers. “From start-up funds to get us open to facilitating a business consultation to get us to the next level, the PVGrows Investment Fund has been an incredibly supportive asset for Sutter Meats,” Terry noted.

Coffey has had a similar experience, as she grows a business that takes agriculture and sustainability seriously. Her mushrooms are handcrafted in small batches, and her natural methods of production accelerate decomposition, build soil, and cycle nutrients — critical processes for healthy ecosystems, she explained.

In turn, she also appreciates the financial ecosystem being created through the PVGrows investors and borrowers. She said she ran into an old friend recently who had invested in the fund, around the same time Coffey became a borrower, and it struck her how PVGrows is essentially neighbors helping neighbors — and helping a critical part of the region’s economy succeed.

“Western Mass. has a phenomenal agricultural economy, not just the producing, but the processing, and the loan program helps add layers to it,” Coffey said. “We eat really well locally, but the funding and the technical aspects of setting up a business — and setting up a business well — is something that is often overlooked.”

As the fund expands, the hope is that Mycoterra won’t be the only agricultural business in the region that’s mushrooming.


Joseph Bednar can be reached at [email protected]

Business of Aging

The Power of Movement

Chad Moir turned his resentment against Parkinson’s disease into a chance to help others fighting the disease that took his mother.

Chad Moir turned his resentment against Parkinson’s disease into a chance to help others fighting the disease that took his mother.

As they don boxing gloves and pound away, with various levels of force, at punching bags suspended from the ceiling, the late-morning crowd at this Southampton gym looks a lot like a group exercise class at a typical fitness center.

Except that most of them are older than the usual gym crowd. Oh, and all of them are battling Parkinson’s disease.

“A lot of them have never boxed before in their lives, and now they get to put on gloves and punch something,” said Chad Moir, owner of DopaFit Parkinson’s Wellness Center in Southampton. “Some are hesitant at first, but usually the hesitant ones are the ones who get into it the most.”

Tricia Enright started volunteering at DopaFit before joining Moir’s team as a fitness trainer.

“I just fell in love with the people,” she told BusinessWest. “I absolutely love my job, and I don’t think many people can say that. But you come here, and they inspire you in so many different ways — they walk in here with all these things they’re dealing with and get in front of these bags, and they’re pushing it and fighting. It’s so amazing to see. It makes me want to come to work every day, which is not something I’ve experienced before.”

Tricia Enright says she’s inspired not only by members’ physical progress, but by the support they give each other as well.

Tricia Enright says she’s inspired not only by members’ physical progress, but by the support they give each other as well.

It’s not just boxing. Members at DopaFit, all of whom are at various stages of Parkinson’s, engage in numerous forms of exercise, from cardio work to yoga to spinning, and more. On one level, activities are designed to help Parkinson’s patients live a more active life by improving their mobility, gait, balance, and motor skills.

But research has shown, Moir said, that it does more than that: Exercise releases the neurotransmitter dopamine into the brain, slowing the progress of Parkinson’s symptoms.

Moir has seen those symptoms first-hand, by watching his mother, stricken with an aggressive form of Parkinson’s, decline quickly and pass away five years after her diagnosis.

“She went through a hard diagnostic process,” he said. “There were probably about three to four years where we knew something was wrong; she was going to the doctor, but they couldn’t figure out what it was. There are symptoms of apathy and depression and anxiety that come along with Parkinson’s, and those manifested first. So they were trying to treat it as a mental-health issue, but Parkinson’s was underlying everything the whole time. Eventually she got her diagnosis, and from there she deteriorated pretty quickly.”

Moir said he took his mother’s death hard. “I fell into a bit of a depression. I hated Parkinson’s disease and everything to do with it. I didn’t even want to hear the word Parkinson’s. But one day, something clicked, and I decided I was going to use my resentment toward Parkinson’s in a positive way and start to fight back.”

He used a half-marathon in New York City to raise some money for the Parkinson’s Disease Foundation, and ended up collecting about $6,000 — an exciting tally, as it was the first time he’d ever raised money for a cause. And he started to think about what else he could do for the Parkinson’s community.

“At that point, I was a personal trainer, and the more I looked into it, the more I found out that exercise is the best thing someone with Parkinson’s can do. All the research shows that it can slow the progress of some of the symptoms of Parkinson’s, so I started researching what people with Parkinson’s could do through exercise.”

He started working with individuals in their homes, but a visit to a support-group meeting in Southwick was the real game changer. “I asked the people there if they wanted a group exercise class, and they said ‘yes,’ so I started one. I think we had four people at first.”

These days, a visitor to DopaFit will typically see around 25 people working out. “Really, it’s set up like a regular gym would be — aerobic training, running, dumbbells,” Moir said.

“At that point, I was a personal trainer, and the more I looked into it, the more I found out that exercise is the best thing someone with Parkinson’s can do. All the research shows that it can slow the progress of some of the symptoms of Parkinson’s, so I started researching what people with Parkinson’s could do through exercise.”

The difference is the clientele — and the progress they’re making toward maintaining as active a life as they can.

Small Steps

The first DopaFit gym was launched in Feeding Hills in 2015, but moved to the Eastworks building in Easthampton a year later. This year’s move to the Red Rock Plaza in Southampton was a bid for more space; ample parking right outside the door and a handicapped-accessible entrance are pluses as well.

Meanwhile, a second DopaFit location in West Boylston — Moir lives in Worcester — boasts about 20 members.

When the business was starting out, Moir was studying occupational therapy at American International College. “That’s a grueling program, so I had to make a choice — and I don’t love school as much as I love this. The deal with my wife was that I could leave the OT program, but I’ve got to finish my degree.”

Today, he’s back at AIC, working toward a degree in public health. “They’ve been instrumental and supportive of what I’m doing here, creating a business and working with this population,” he said. “Any time you’re helping the public with a healthcare need, it becomes public health.”

The Southampton gym runs classes four days a week — exercise groups on Monday, Tuesday, and Thursday, and a yoga session on Wednesday. “Most people come two or three times a week, but some come every day,” Moir said, adding that members with jobs often make time for exercise before or after their work schedule.

Individuals are referred to DopaFit by their therapists, neurologists, movement-disorder specialists, and family members as well.

“Some go to their neurologist, who says, ‘you need to exercise,’ and they find out about us, exercise here for six months, go back to the neurologist, and their scores are better than they’ve been. When the neurologist finds out they’re going to DopaFit, they reach out and start referring more people. The proof is in the pudding.

“Exercise is the best medicine,” he added. “Your pills are great because they help with the symptoms of Parkinson’s, but when the medicine wears off, the symptoms come back right away. The exercise helps prolong some of that, so you’re less symptomatic for a longer period of time.”

When they first arrive at DopaFit, members undergo an assessment of where they are physically and where they would like to be in six months. Then they’re assigned to one of two exercise groups. No Limits is made up of people who don’t need assistance getting in and out of chairs and can move about freely with no assistive equipment, like canes, walkers, or wheelchairs. The second group, Southpaw, requires a little more assistance.

“The exciting thing is, some of those people come to that class with canes and eventually come in with no canes, and eventually they’re in the next class, running and jumping around,” Moir said. “Especially for someone who’s been sedentary for a while, it really makes a huge improvement.”

He said studies have shown that Parkinson’s patients who have been sedentary can show improvement in their symptoms simply by getting up and doing the dishes or another minor task each day, just because they’re up and moving. “If you take someone sedentary and get them moving in a training facility, sometimes the outcomes are almost immeasurable.”

Not to mention that exercise can be fun, Enright said.

“You get these people on the floor with a hockey stick and a ball, it brings them back to when they were 8,” she said. “They’re spinning and jogging, and it’s just so neat to see what it brings out in them. It’s such a testament for what this does for them. They’re pretty inspiring.”

Special Connections

Between the business and his studies, Moir doesn’t have a lot of time to stand still, but he said he occasionally allows himself to step back and let the potential of DopaFit sink in.

“I’ve been so deeply involved in it that I forget how special this really is,” he told BusinessWest, and not just because of members’ physical progress, but their growing confidence.

“A lot of times, they’re leery of going out to eat because they can’t eat a bowl of soup, or their food’s going to be shaking off the fork. When they come here, they don’t have to worry about that, or they talk about that with each other and tell each other, ‘oh this is how I get around that.’ Or, ‘when I go to this restaurant, I order this because it’s easier to eat.’”

Those conversations and the social support they gain at DopaFit hopefully translate to greater confidence in other areas of their lives, Moir said. “That support system is huge, and it’s special.”

Enright agreed. “They’re such a close group, and the support they receive is as important as the exercise, and they come for that too. But the physical piece really is amazing, to watch them slow the progression of the disease because of what they’re doing here.”

She said members are excited when they visit their neurologist, and the doctor is pleasantly surprised with how they’re managing their symptoms. “Exercising gives you a lot of confidence in your physical ability anyway, so that’s really cool to watch. They’re amazing.”

In addition to the exercise and yoga, DopaFit also hosts the Smile Through Art Workshop once a month, an art program for individuals with Parkinson’s disease that’s run by Moir’s wife, Saba Shahid.

“It’s even more gratifying knowing that, every day, I get to honor my mother. What’s happening here is a living testament to the values she instilled in me.”

“It’s the only art program in the country designed specifically for people with Parkinson’s,” he explained. “We do different art projects that work on different symptoms of Parkinson’s disease, like tremors. Or we’ll do a workshop on handwriting.”

One goal of that particular class is, simply, the increased independence someone gets by being able to sign a check or do any number of other tasks that most others take for granted. “When you give that back to someone, it’s another barrier they feel they can successfully navigate in society.”

Moir has certainly navigated his own path since those days when he was so angry about his mother’s death that he couldn’t even think about Parkinson’s disease.

“It’s even more gratifying knowing that, every day, I get to honor my mother,” he said. “What’s happening here is a living testament to the values she instilled in me.”

Joseph Bednar can be reached at [email protected]

Autos

Expansion Mode

Carla Cosenzi says the recently acquired Volvo dealership in South Deerfield is a perfect fit for the TommyCar Auto group.

Carla Cosenzi says the recently acquired Volvo dealership in South Deerfield is a perfect fit for the TommyCar Auto group.

Carla Cosenzi says that, like most companies in its category, the TommyCar Auto Group is always on the lookout for possible additions to the portfolio of dealerships.

But growth for the sake of growth is not what this venture — started by her father, the late Tom Consenzi, and taken to a new level by Carla and her brother, Tom — is looking for.

“It’s important for us to have the right brand at the right time and the right location moreso than just looking to grow,” she told BusinessWest, adding that all those boxes could certainly be checked with the company’s recent acquisition of Pioneer Volvo in South Deerfield.

Right location? Check. The dealership is only a few miles north on I-91 from the group’s other facilities — Northampton Volkswagen and the adjacent Country Hyundai, as well as Country Nissan on Route 9 in Hadley.

Right brand? Check. Volvo has always been renowned for its quality and focus on safety, and it has recently introduced several new models, including a small SUV, the XC40, that is turning heads in the industry.

Right time? Check. Auto sales in 2018 are just slightly off the levels set in 2017 — although the TommyCar Auto Group has registered growth over that span — but overall volume remains at very high levels.

Overall, this acquisition is solid in every respect, said Cozenzi, adding that that it gives the TommyCar Auto Group its first real entry into the luxury-car bracket, meaning a brand that won’t really compete with the three sold just down the interstate.

Meanwhile, the group’s size and economies of scale will enable it to give the Volvo dealership greater visibility and opportunities to grow.

“It’s a small dealership, and it was family-owned and operated, so we’re going to continue the same values they had,” she explained. “But since we’re a bit of a larger group, we have the ability to add more amenities than they were able to provide, but with the same core values.

“We’ll grow the brand — we’ll give the brand more exposure through advertising,” she went on. “And since we’re a larger group with more of a following, we’ll be able to attract more people to the dealership, and to Volvo.”

Given all this, it’s understandable why the TommyCar Auto Group has had its eye on the Volvo dealership for some time, and also why it moved quickly and decisively when the family-owned operation came on the market earlier this year.

“It’s a small dealership, and it was family-owned and operated, so we’re going to continue the same values they had. But since we’re a bit of a larger group, we have the ability to add more amenities than they were able to provide, but with the same core values.”

“This is a brand that we’ve been looking at for a long time because it fits in well with the other manufacturers we have in the group, it’s a great location, and it’s a perfect size for us,” she explained. “We’re really attracted to Volvo and everything it stands for in terms of luxury and convenience it provides to customers, the value of the brand, and the safety of the vehicle.”

Cozenzi said the dealership in Deerfield is, indeed, small compared to most these days, and not exactly modern. However, it is comfortable and well-appointed. She said it is likely the company will renovate it in the short term and replace it in the long term, meaning over the next several years.

In the meantime, as she said, it is a solid addition to the portfolio, a brand with a number of redesigned models, cars, and SUVs alike.

“So it’s an exciting time for us to be getting involved with the brand,” said Cosenzi, citing the XC 40 as one example of a Volvo model in strong demand. “I’m coming to learn the brand, and it’s clear that they’re very innovative.”

As an example, she noted ‘Care by Volvo,’ a comprehensive package of services that brings new layers of convenience to customers.

“They take care of the essentials when they lease you a vehicle, including insurance, maintenance, repairs, a concierge service, and more,” she said. “So you can see them changing with the times, and it’s exciting to be partners with an manufacturer that’s so on edge with what’s happening.”

Like she said … the right brand and the right time — and the right location.

— George O’Brien