A confluence of factors — from the opening of MGM Springfield to the dawn of the cannabis era in Massachusetts — have fueled heightened interest in real estate in downtown Springfield. Brokers report that the level of activity — inquiries, showings, leases, and sales — is the highest they’ve seen in recent memory.
Freddy Lopez Jr. says there’s a rather complex algorithm, as he called it, when it comes to locating a cannabis dispensary in Springfield.
Such a facility can’t be within 500 feet of a school, he noted. Or within 300 of another dispensary. Or within 50 feet of a Class A residence. And there are many other restrictions, as well as a host of hurdles to clear locally and with the state, just to get the doors open.
But this rather high degree of difficulty doesn’t seem to be stopping many people from trying to get in the game in downtown Springfield — and at other locations within the city, said Lopez, a broker with Springfield-based NAI Plotkin.
He said he’s lost count when it comes to how many properties he’s shown to various parties, and noted that the interest is constant and only increasing, as desire to be part of the cannabis wave, if you will, intensifies.
“There’s a lot of interest across the area, but the hot spots are downtown, and especially locations near the casino,” said Lopez, who recently brokered the sale of 1665 Main St., once the headquarters of Hampden Bank, to a party (RLTY Development Springfield LLC) interested in converting it into a dispensary. “There’s a lot of competition for good sites.”
The Main Street property, located across from the Hippodrome and a block from Union Station, was most recently assessed at $127,600, but sold for $285,000, a clear sign of the times and an indicator of how hot the race to secure locations for cannabis facilities can, and probably will, become.
“People are jockeying for position right now,” said Lopez, adding that some parties are securing options, some are leasing, and others, like RLTY, are going ahead and buying properties in anticipation of winning a coveted license.
But the cannabis industry is only part of the story when it comes to growing interest in Springfield and especially its downtown, said Mitch Bolotin, a principal with Colebook Realty, based in the heart of downtown.
MGM Springfield has certainly had an impact as well, spurring interest in various forms of development, from retail to housing. But there have been many other positive developments as well, from the relocation of the Community Foundation of Western Mass. to a location on Bridge Street, to the renovation of Stearns Square, to an improved outlook on the part of many when it comes to public safety.
“There are a number of factors driving this,” said Bolotin late on a Friday afternoon after a day of showing various properties, referring to a surge in interest and activity in Springfield and its downtown. “I’ve been doing this for more than 30 years now, and this is the strongest I’ve ever seen it.”
Demetrius Panteleakis expressed similar sentiments. The president of Macmillan Group LLC, now based in Tower Square, said the last quarter of this year has been extremely busy, and he expects that pattern to continue.
“I haven’t seen an October-November-December period as busy as this one — this is usually a slower time,” he noted. “There is a lot of movement; things are very robust right now.”
For this issue and its focus on commercial real estate, BusinessWest looks at why things are heating up in the downtown market and what this warming trend means for 2019 and beyond.
Where There’s Smoke…
Lopez said he has a number of anecdotes that capture the soaring level of interest in Springfield and its impact on the real-estate market.
One of his favorites concerns a party calling to inquire about securing a luxury apartment in downtown Springfield. Lopez explained that the city doesn’t really have any of those, much to the disappointment of the caller.
“This person was looking to do some investing in Springfield, and I think he wanted to use this apartment as a base — he could meet people there,” Lopez explained, adding that this phone call, all by itself, speaks volumes about how the commercial real-estate market is heating up in the city, and also how widespread the interest is.
Indeed, while there are many local parties interested in investment and/or development opportunities, the callers and visitors are also coming from well outside the 413.
“We’re getting calls from developers and investors in Boston, Rhode Island, New York City, and beyond,” he said, noting that many of these calls involve potential housing developments. “People who have never set foot in Springfield now have an interest in the city, and that’s very encouraging.”
That interest comes in many flavors, said those we spoke with, adding that the cannabis industry, and a strong desire to join it, are sparking many of the inquiries.
But these robust times are manifesting themselves in many ways.
Bolotin noted that he recently secured a lease for a new food-service business on Bridge Street. He couldn’t give specifics, but said the deal involved one of the vacant storefronts on that street, damaged first by the natural-gas blast and later by explosions triggered by a water-main break.
It’s an example of the strong interest in the market that he noted earlier, arguably the most activity he’s seen in recent memory.
“We’re seeing a lot of positive signs in the marketplace in terms of activity and interest, leases, and sales,” he said, adding that this vibrancy is reflected in everything from higher occupancy rates in the buildings managed by Colebrook — and there are many in the downtown, including the TD Bank Center and the Fuller Block — to how many showings of properties he’s conducted in recent months.
Overall, Bolotin, like others we spoke with about this, said there is considerably more positive energy concerning the downtown than there has been in some time. MGM deserves some credit for this, he noted, but there are many other factors as well, from the developments on and around Bridge Street to the renovation of the Fuller Block, to less apprehension about public safety. “The attitude is much more positive than it’s ever been.”
He noted that Patricia Canavan, president of United Personnel, who moved her business onto Bridge Street, Katie Alan Zobel, who relocated the Community Foundation to that same area, Tom Dennis, owner of the Dennis Group, who purchased and renovated the Fuller Block, among other buildings downtown, and Martin Miller, general manager of WFCR, who moved his operation from Amherst into the Fuller Block, are all examples of people investing in the downtown, and through, their actions, inspiring others to do so.
Panteleakis has also seen considerable optimism and less apprehension about public safety. “You don’t hear as many concerns about safety,” he said. “Before, safety was a real issue — it kept some people from coming downtown. But you don’t hear that much anymore.”
Meanwhile, housing has become a huge area of interest, in part because of MGM and the needs of its huge workforce, but also because of rising activity levels in general and growing anticipation that the city will soon become, if it isn’t already, a landing spot for younger people and empty-nesters alike.
Evan Plotkin, a principal with NAI Plotkin and long-time champion of downtown Springfield, noted the purchase of the former Willys-Overland building in the so-called ‘blast zone’ by Boston-based Davenport Advisors LLC, and that company’s acquisition of the old Registry of Motor Vehicles site, possibly for the same use, as harbingers of things to come.
“I’m seeing a lot of developers coming in looking to develop residential,” he said. “I see tremendous potential for new developments in parts of our city that have been stagnant for a long time, including areas on the fringes of downtown and in the downtown itself.”
While interest in potential housing development grows, the cannabis industry is the source of much of the activity downtown.
The brokers we spoke with said they’ve been showing multiple sites to groups interested in all facets of this business, from cultivation to retail. And while sites across the city are being explored — as many as 15 sites might become licensed in Springfield — the downtown is becoming the focal point.
“Things have been crazy for the past two years when it comes to this business,” he said, adding that he’s brokered the sale of sites for marijuana-related businesses in Holyoke and Easthampton. “Now, the focus is shifting to Springfield and the downtown area; people are trying to line up sites.”
Lopez concurred, noting that there is a broad mix of local, national, and even international companies looking to start a cannabis dispensary or cultivation site in this region, with many focused on Springfield and an initiative known as the Opportunity Zone Program.
Created as part of the U.S. Tax Cut and Jobs Act of 2017, the program provides incentives for investment in low-income communities, like Springfield. Individuals and groups looking to develop in these designated geographic areas can gain favorable tax treatment on their capital gains, said Lopez, adding that he has worked with several owners and investors in the city’s Opportunity Zone.
The purchase of 1665 Main St. falls into this category, he said, noting that the acquisition is a good example of investors jockeying for position through options, leases, or outright purchases.
And the race for cannabis locations should provide a substantial boost for owners of properties downtown, said Plotkin, noting that prices are moving higher as interest grows, in a movement that echoes what happened when MGM Springfield and other casino-industry players jockeyed to enter this market.
“When you were dealing with a casino developer, like MGM or the other parties interested in Springfield, there was what we all referred to as the ‘casino rate,’” he explained. “They’ll pay more for real estate than the average buyer will.
“In the case of a marijuana dispensary, because the business is so lucrative, they will pay a lot more rent per square foot,” he went on, noting that a ‘marijuana rate’ is taking shape. “Rents that may have been $15 a square foot a year ago … for a marijuana shop, we’re taking about $20 to $25 per square foot, and in some cases more, depending on where it is.”
As for what the cannabis industry might mean for Springfield, Plotkin, who has traveled extensively, expressed some hope that the city might someday become somewhat like Amsterdam, a city famous for its culture, nightlife, and countless shops selling marijuana, other drugs, and related paraphernalia.
“I think Amsterdam is a great example of just how the very liberal nature of that city has led to incredible street life in that town that’s very safe,” he said. “Amsterdam is a great city, one of the most vibrant cities in the world, and maybe we can learn from its example.”
Whether Springfield can become anything approaching Amsterdam — as a tourist destination or cannabis hotspot — remains to be seen.
For the time being, it is a hotspot when it comes to its commercial real-estate market.
There is interest and activity unlike anything that’s been seen in decades, and the consensus is that this pattern will likely continue and perhaps even intensify.
Springfield and its downtown have become the right place at the right time.
George O’Brien can be reached at [email protected]
Making a Big Splash
More than five years after Palmer residents rejected a casino proposal for a huge tract of land just off Turnpike exit 8, the property is back in the news, this time as the planned site of a $650 million water park, resort spa, and sports complex.
It’s the most basic tenet in commercial real estate.
Location, location, location.
Since the Massachusetts Turnpike opened in 1957, the large tract of land sitting atop the hill overlooking the exit 8 ramp in Palmer has always possessed that coveted quality. But over the ensuing 60-plus years, little has been done to capitalize on it.
Indeed, among the more than 20 exits on the Pike, exit 8 is arguably the least developed. There’s a small gas station and attached convenience store just off the exit ramp, but one has to go a half mile left or right to find much commercial development, and even then there isn’t much.
Still, Northeast Development saw the enormous potential in the property more than 20 years ago, and first obtained an option on more than 200 acres owned by the late John Lizak — who owned several properties within the town — and later acquired it outright soon after casino-gambling legislation was passed in the Commonwealth.
An opportunity to place a casino, proposed by the owners of Mohegan Sun, at the site went by the boards in 2013, when Palmer residents rejected a casino referendum, but now the property is the focus of another high-profile initiative — one on almost the same scale as the MGM casino eventually placed in the South End of Springfield.
“I remember being at a meeting with them and hearing them say, ‘this is a hot idea — irrespective of the casino, water parks are hot commodities if they’re done right.’”
And, ironically, it’s a concept that actually became part of the rejected casino proposal — a water park.
Or a water park on a much, much larger scale, to be more specific. This would be a $650 million water park resort and spa, featuring everything from a man-made tubing river (if constructed as planned, it would be the longest in the country) to batting cages to athletic fields.
“As the casino competition started heating up, everyone was putting something new into what they were doing,” said Paul Robbins, president of Paul Robbins Assoc., a Wilbraham-based marketing and public-relations firm and spokesperson for the Palmer Sports Group. His firm has also represented Northeast Development for many years. “Doug Flutie was going to be part of Ameristar [one of the casinos proposed for Springfield], and MGM was touting its entertainment. That’s also when Mohegan introduced the concept of a water park.
“And I remember being at a meeting with them, and hearing them say, ‘this is a hot idea — irrespective of the casino, water parks are hot commodities if they’re done right.’”
Those at Palmer Sports Group obviously feel the same way.
Led by Winthop ‘Trip’ Knox, who has been involved with the design and construction of more than 3,000 water-related facilities for water parks, resorts, and deluxe hotels, and Michael D’Amato, who managed the construction of the later stages of the Foxwoods Resort Casino, including the Grand Pequot Tower, the group is thinking big.
As in very big.
Indeed, the complex will feature indoor and outdoor sports facilities, a resort hotel, and two indoor water parks, as well as an indoor hockey and basketball facility, an indoor sports bubble, a baseball complex, soccer and mixed-use fields, beach-volleyball courts, restaurants, and on-site townhomes.
There is demand for all of the above, said Robbins, adding that there isn’t anything like this in the Northeast, and the developers expect to draw visitors from a 300-mile radius and do so for at least 10 months out of the year; yes, the water in the tubing river will be heated.
“The developers believe there are 25 million people in the catchment area for this facility,” said Robbins, who used the phrases ‘Disney-esque’ and ‘think Orlando’ a number of times as he talked about just what is being proposed for the Palmer site.
Elaborating, he said there will be a large water park attached to the resort complex (again, like the Disney parks) that become part of the package of staying at that facility. There will also be second water park for day trippers, as well as a host of other facilities.
Robbins said the Palmer site, while somewhat remote (which explains the lack of development at and around the exit 8 interchange), lies roughly halfway between Springfield and Worcester and is easily accessible to several major population centers. And that has made it a hot property, as they say in this business, for some time.
“When Mohegan signed on, I had a number of meetings with them, and they absolutely loved that site,” said Robbins. “They loved it because [then-Gov.] Deval Patrick said he wasn’t thrilled about casinos going to urban areas; his vision was for a bucolic, ‘drive to the destination, stay a few nights’ type of resort, and that’s what Mohegan is. But the location is also ideal.”
So much so that Northeast pursued a number of different development opportunities for the site, but eventually returned to the concept that grew out of the casino proposal and may eventually replace it as Palmer biggest hope to replace the many manufacturing jobs that were lost there over the past few decades and bring new vibrancy to the community.
Preliminary estimates call for 2,000 jobs, said Robbins, adding that the project might well become a synergistic complement to the recently opened MGM Springfield, offering people from outside the region more reason to come to the Bay State, and specifically Western Mass., for an extended stay.
At present, there is no timetable for the development, said Robbins, adding that the Palmer Sports Group is working with town officials to secure the necessary approvals and make the project a reality.
— George O’Brien
Lots of Potential
Valet parking isn’t exactly a novel concept; banquet halls, restaurants, and hospitals have been offering that service for years, if not decades. But it is when it comes to downtown Springfield’s office towers. One Financial Plaza recently introduced the concept, and in a few weeks, it is living up the promise first foreseen a decade ago.
Evan Plotkin says he first conceived of the idea of instituting valet parking at 1350 Main St. in downtown Springfield — the office tower he co-owns — almost 10 years ago.
Then, as now, he thought the service would bring a needed, higher level of convenience to people visiting professionals and other tenants in the tower, take some off the rough edge off Springfield when it comes to the issues of parking and enforcement of same — matters that can keep some from even venturing into the city to do business — and be another selling point when it comes to attracting new tenants and prompting existing tenants to re-up.
So why did it take a decade for the concept to become reality and, according to early projections, fulfill all that promise?
“I couldn’t really afford it back then,” said Plotkin, who laughed as he said that but was nonetheless quite serious with his tone. But there were other reasons as well, ranging from the economy — that was the height of the recession — to some logistics (getting all the needed approvals from the city), to a vibrancy level that needed to still come up a notch for this to really work. Or two notches. Or three.
All of those issues, including the notches of vibrancy, are now being referred to with the past tense, or certainly will be when MGM Springfield opens its doors in a month. So Plotkin and the other owners of 1350 Main have made that dream from a decade ago a reality, and they’re off to a fast start, by Plotkin’s estimates, with this valet parking venture, which also serves visitors of neighboring City Hall, the county courthouse a block or so away, and other nearby facilities, at the start of this month.
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That was the Fourth of July week, as you’ll recall, so the numbers have to be kept in perspective, said Plotkin, adding that those first few days, the attendants were parking 25 to 30 cars a day. By early the next week, the numbers had doubled, and on July 12, a Thursday, they parked 73 cars.
“And I think those numbers will just continue to grow as more people become aware of the service,” said Plotkin, adding that roughly half of the customers thus far have been visitors to City Hall, more than a third have ventured to 1350 Main, and the rest have had other destinations in mind.
The service, managed by Valet Park of America, is roughly as expensive as traditional parking, said Plotkin, noting that the cost is $2 for 20 minutes or less (enough time for a quick visit to tenants at 1350 Main or offices in City Hall), $4 for visits ranging from 20 minutes to two hours (enough time to go the gym on the building’s ninth floor), and $2 for each additional hour after that. Several tenants at 1350 Main already provide vouchers to visitors to cover the cost of the service, just as they would with normal parking.
The service, operated on what’s known as City Hall Place, has a few spaces right outside City Hall, roughly two dozen more in the Civic Center Parking Garage, and more in the lots under I-91, said Plotkin, adding that, with the way the concept is catching on, more may be needed.
This isn’t exactly a novel idea — valet parking has been used by banquet facilities, restaurants, and hospitals for years now. But it is for an office tower, at least in this market, said Plotkin, adding that, as he surveyed a changing landscape downtown and pending changes, especially MGM, he decided it was time to execute that plan he first conceived all those years ago.
“We looked at what was happening downtown, and the construction for MGM and the [I-91] viaduct creates a lot of conversation about parking, and it’s always pretty negative,” he explained. “I really wanted to get ahead of all that with our building.”
Elaborating, he said 1350 Main St. doesn’t have any structured parking (an attached garage or lot) and has historically been challenged by having to rely on nearly facilities. And with MGM set to open, that challenge, and the perception of parking issues, would only grow.
“Visitors there will utilize that garage, but they’ll also be looking for other places to park,” he noted. “And what happens is that regular people who just want to do business downtown will have this fear that it’s going to be challenging to find a space. People will say, ‘it’s a hassle; I don’t want to feed a meter all day.’”
Thus far, the service is doing just what he thought it would. It’s providing that layer of convenience for visitors, his tenants seem to like the service and consider it added value, and, in Plotkin’s mind, it’s helping to put a friendlier face on downtown Springfield.
Or at least a strong counter to the parking patrol that polices the central business district. Those individuals are just doing their jobs, he said, but they put visitors to the downtown area and his building on edge — and sometimes dent their wallet.
Valet service is “putting a positive face on parking in Springfield,” said Plotkin, who has been a tireless promoter and supporter of Springfield and especially and its downtown, and was recognized by BusinessWest as one of its Difference Makers for 2018 for those efforts. “There’s a negative connotation with those meter maids. People don’t like to get $50 tickets; they see those people coming, and they run out of the middle of a meeting or a lunch to put quarters in the meter.”
He said the arrival of MGM Springfield will certainly drive the numbers at the valet service higher and bring the business venture closer to and eventually past the break-even point he knew he couldn’t reach a decade ago.
Damien Denesha, recently named manager of this site by his employer, Valley Park of America, agreed.
“Once MGM opens, there will be a lot more people downtown, and parking will become more difficult,” he told BusinessWest. “Demand for this service will certainly grow.”
It took a decade for the concept Plotkin first put on paper to become reality. But thus far, the service seems to have, well, lots of potential, in every sense of that phrase.
George O’Brien can be reached at [email protected]