Coronavirus

I called Evan Plotkin for a story I was doing on the COVID-19 pandemic and its impact on the commercial real-estate sector.

It’s one of many stories I and others here have been working on as this crisis unfolds, and I had many questions for him involving everything from how property owners can assist tenants hard hit by the virus to what may happen to the office market after all this is over.

And Plotkin, president of NAI Plotkin, a family-owned business that manages a number of properties across the region, was — as he seemingly always is — more than willing to discuss such matters.

But first, he wanted to talk about his mother, Judy.

A resident of a local nursing home, she was displaying symptoms of COVID-19 and had been taken to the hospital. And he was naturally quite concerned. He answered all my questions, but the tone of his voice made it clear that his mind was elsewhere — and where it should have been.

Less than 48 hours later, he posted a message on Facebook that his mother had passed away, providing more tragic evidence of something all of us already knew: this virus wasn’t somewhere else anymore. It’s here. And it’s killing people.

For months, it had been somewhere else. First, it was in China and a place none of us had ever heard of before called Wuhan. Then it was in South Korea, Italy, and Spain. And when it came to this country, it was still somewhere else. It was in Washington State and California, New York and New Jersey.

Not anymore. Now, it’s here.

This became all too apparent during a week we won’t forget, although we’re certain to see more like it.

This was the week we (and everyone else in this country) learned of the tragedy at the Soldiers’ Home in Holyoke. Many heroes of a number of different wars have contracted the virus, and more than a dozen have died, some with strong ties to this area. The sorrow being expressed across the region — almost everyone knows someone in that home or knows someone who has a father or grandfather there — is tinged with controversy surrounding reports of missteps in the handling of the virus and an unwillingness to take the matter as seriously as was necessary.

During that same week, Colleen Loveless, president and CEO of Revitalize Springfield, posted a note on Facebook that her father had died in a Hartford Hospital soon after testing positive for COVID-19.

“This virus is devasting and cruel,” she wrote as she explained that she and other family members could not be with her father as the end came. “His healthcare professionals are heroes! Do your part to help all of us — STAY HOME!”

Loveless, as you might know, was honored by BusinessWest with its Difference Makers Award in 2014. And in the ‘gee, it really is a small world’ department, Evan Plotkin received that same honor a few years later.

It is a small world, and this virus is making it even smaller — in every way we can imagine.

It used to be somewhere else, this virus, this invisible menace. But not anymore. It’s right here, right now.

Plotkin, the Difference Maker, honored for all he has done to help revitalize Springfield and restore the vibrancy he remembered from his youth, wanted to talk about how his mother was a difference maker in her own right.

“She was a career volunteer for Baystate Medical going back to the late 1960s,” he wrote in an e-mail the day before she died. “She served as chair of the board of trustees, the first woman to hold that position. My entire life growing up, I thought my mother was an employee of Baystate; it wasn’t until later on that I realized that she did this as a volunteer.”

Judy died in the hospital she served for so many years on April 3.

And, tragically, she won’t be the last.

In case there was any doubt at all, the virus isn’t ‘somewhere else’ anymore. And it’s time to heed Colleen Loveless’s advice.

George O’Brien is the editor of BusinessWest; [email protected]

COVID-19 Daily News

AMHERST — Adhering to recommendations made by Gov. Charlie Baker, Big Brothers Big Sisters will host the 10th annual Daffodil 5K Run/Walk and 10K Run as a virtual event on Sunday, April 26, instead of the Amherst Town Common, its original location. Still a festive, family-friendly event, registrants will choose their own 5K or 10K course, document their participation, and tune in for a celebratory livestream broadcast from 11 a.m. to 1 p.m. on the date of the event.

“The response from the community since the announcement of a virtual event has been overwhelmingly heartwarming. And now, people across the country are signing up to participate,” said Jessie Cooley, director of CHD’s Big Brothers Big Sisters of Hampshire County (BBBSHC).

The Daffodil Run is the largest annual fundraiser for CHD’s Big Brothers Big Sisters of Hampshire County and provides vital funds for its mentoring programs. “BBBSHC inspires resilience and leadership among the youth we serve,” said Claudia Pazmany, advisory board president and executive director of the Amherst Area Chamber of Commerce. “Going digital with this year’s 10th annual Daffodil Run, a cherished Amherst tradition, inspires the same in all of us at a time when we need to be in community the most. Our 150 big/little matches are depending on you in the midst of this global emergency.”

For more information and to register for the race, visit www.daffodilrun.com.

COVID-19 Daily News

HOLYOKE — Holyoke Medical Center (HMC) has welcomed 40 Holyoke Soldiers’ Home residents in response to a request for assistance from the Executive Office of Health and Human Services. In order to accommodate this request, the Birthing Center and the outpatient Cardiovascular Center at HMC have been converted to house these residents.

Holyoke Medical Center maternity patients will temporarily be delivering at the Family Life Center at Mercy Medical Center in Springfield. The outpatient Cardiovascular Center has also been temporarily relocated to 2 Hospital Dr., Suite 203, Holyoke.

“We were asked if we could accommodate Soldiers’ Home residents in our facility and are responding to the request to assist in any way we possibly can,” said Spiros Hatiras, president and CEO of Holyoke Medical Center and Valley Health Systems. “These are unprecedented times, and we have a duty to help any and all that need our assistance and an additional level of duty to assist our veterans.”

The Soldiers’ Home residents transferred to Holyoke Medical Center have screened negative for COVID-19.

“This request has been an opportunity for the staff at Holyoke Medical Center to once again shine,” Hatiras added. “I am incredibly proud of their efficiency and dedication to rise to any occasion, including their ability to convert two patient units within hours, accommodating 40 people to receive care.”

The Holyoke Medical Group obstetrics doctors and certified nurse midwives will be closely coordinating with their colleagues at Mercy Medical Center to maintain continuity of care for their patients while temporarily delivering at this alternate location.

Questions regarding labor and delivery through the Birthing Center can be directed to the outpatient office, Holyoke Medical Group Women’s Services, at (413) 534-2826. For questions regarding the Family Life Center at Mercy Medical Center, call (413) 748-7400.

Marketing Tips

Courtesy of https://www.atomicdc.com/

Marketing during a pandemic? Permission to adapt and proceed. Now is not the time to go silent. Online engagement is surging with social distancing in place. More people are spending more time on social media and accessing web-based resources than ever before. There’s a great opportunity to reach your audience and provide them with information, interaction, positive thoughts, and relevant resources.

They need to know if you’re still operational, what services you’re now offering, how you’re adjusting (it’s okay to be human), and how you can help. They need to be reassured that if they interact with your company or employees, appropriate cautions are in place.

What you CAN & SHOULD do:
Now is the time to emphasize any online products, pre-sales (think gift certificates or vouchers), or delivery services you offer. People are also looking for great resources and activities to stay productive and positive.

Update customers on changes in your operations.
Communicate any hours, service, safety protocols, or operation updates that have been made via:
Your website
Email lists
Social media accounts
Post updates to your Google My Business listing! (VERY important)
Online directories such as Yelp, TripAdvisor, Angie’s List, etc.

Read more

 

Coronavirus

Pitching In

By George O’Brien

It’s called an ‘intubation box,’ or an ‘InTuBox,’ to be more specific.

As that name suggests, this is a box that helps shield healthcare workers while they are intubating a patient, thus helping reduce the likelihood of spreading infection.

Pia Kumar says the product was conceptualized by an anesthesiologist in Taiwan, and in what would still be considered limited use, it has proven successful in doing what it was designed to do. And now, the company she serves as president, Universal Plastics in Holyoke, will start to produce them for healthcare providers, with the first boxes due to roll out of the plant on Whiting Farms Road in Holyoke early next week.

Production of the boxes is part of the company’s efforts — which mirror those of manufacturers across the region and, indeed, across the country — to adjust and retool for what many are calling a ‘wartime’ economy, while helping a healthcare sector desperate for essential equipment.

Indeed, in addition to the intubation boxes, the company is also producing face shields that can be used by those in healthcare industry and other sectors as well. Even individuals with compromised immune systems can use them at a time when everyone is trying to reduce their exposure to the dangerous virus.

Production of those shields commenced recently, and the company is on pace to produce roughly 1,000 of them per day, said Kumar, adding that these efforts were inspired by need, and the company’s desire to help meet it.

In a way, the story of how Universal has launched these initiatives — and how it is carrying out this specific mission — is a microcosm of the many-tentacled saga of COVID-19, touching almost every aspect of the pandemic, from the economic impact to the plight of the healthcare community as it girds for days that will be even worse than they are now, to the manner in which companies and individuals are going above and beyond.

Let’s start with the economic impact. Universal, like most every company in every sector, has been hard hit by the pandemic. Some of its major customers are in aerospace, one of the hardest-hit sectors, and many of its products — from seat backs to tray tables to arm rests — wind up in commercial airliners.

“It’s been very tough … we have a good company and a great workforce, and we’ll rebound from this, but this is certainly a very difficult time,” she explained. “Our number-one business is aerospace and airline interiors, and I don’t have to tell you how that’s doing these days, so our work has really slowed down.”

So the company was looking for ways to keep people employed and also contribute to what in many ways has become a war effort, said Kumar, adding that the company already produces a number of products for the healthcare industry — from diagnostic testing equipment to containers for sharp instruments — and has been hard-pressed by those customers to keep producing them in this time of great need.

“We were seeing how this situation was getting worse and how there was a shortage of PPE [personal protective equipment], and we thought about what we could make in-house that we could give to hospitals and other healthcare provides locally and across the country,” she told BusinessWest, adding that two items that quickly emerged were face shields and the intubation boxes.

With the former, it’s a relatively simple product and one that it is certainly in demand. “We offered it around, and we’re getting a lot of interest from a lot of hospitals,” said Kumar. “That’s because these are reusable, they’re durable, and they can used by a number of people.”

She listed doctors, nurses, anesthesiologists, and workers in nursing homes, among others in the healthcare profession, and even individuals going to the grocery store — although those in healthcare are the company’s first priority.

As for the intubation boxes … as information about the product, which was conceptualized as the COVID-19 virus started its spread, started to filter into the healthcare community, some doctors approached Universal with inquiries about whether it could produce the item.

“It really started just last week,” she explained. “Baystate Medical Center reached out, as did a hospital in Miami, and we just thought the product was practical and made a good deal of sense.”

The company created a prototype and is slated to begin production on April 6, she went on, adding that some orders have been placed for a few hospitals in other markets, and Baystate is currently testing the product.

But producing these items will pose some challenges, said Kumar, noting that many employees at Universal, fearful of the spread of the virus, have not been coming to work.

But production of the face shields and the intubation boxes proceeds as remaining employees press on, assisted by some front-office workers who have stepped into the breach.

“People have rallied behind this PPE effort with the face shield and the intubation boxes,” she told BusinessWest. “Some of the people in our front office are helping with the assembly of these face shields — everyone is pitching in, rallying behind this, and coming together.

“We’re not looking to turn a profit here — we’re selling these items at cost,” she said in conclusion. “We’re just trying to keep ourselves busy and do a little good if we can.”

From all appearances, she and her staff are succeeding with both missions.

George O’Brien can be reached at [email protected]

Daily News

NORTHAMPTON — While concern for staff, client, and volunteer health during the COVID-19 pandemic recently forced Northampton Survival Center to temporarily stop client visits to pick up food, the center anticipates resuming modified operations as soon as possible. In the meantime, even though the building is closed, the work continues, with new community partnerships and initiatives springing into action, said Heidi Nortonsmith, executive director.

The center has teamed up with Community Action Pioneer Valley to begin distributing food out of Jackson Street School, a nearby location with ample, circular parking and cafeteria and refrigeration capabilities. Beginning on April 6, every Monday, Wednesday, and Friday morning, food will be delivered by the Survival Center to the school, where a team of trained personnel will be able to create pre-bagged packages of nutritious food while maintaining safe distancing and other health precautions. On those same afternoons, bags will be carted outdoors under a tent, for quick drive-up intake and food transfer to clients safely in their cars.

Another initiative between the Northampton Survival Center and Grow Food Northampton will begin on April 7, with fresh produce and groceries being delivered every Tuesday to high-need sites including Hampshire Heights, Florence Heights, Meadowbrook, and the Lumber Yard on Pleasant Street. Food distribution at all four sites will work in tandem with the Northampton public-school system and Smith Vocational and Agricultural High School’s new meal-delivery program for children, in order to amplify each other’s efforts to keep children and their entire families fed. Shelf-stable groceries will be paired with fresh produce purchased directly from local farms, as well as produce and other goods purchased from distributors via River Valley Co-op.

With this partnership, in the words of Grow Food Northampton Executive Director Alisa Klein, “we are floating all boats higher and doing exactly what just, successful food systems should do — make the connection between local farmers and the people who need fresh, healthy food the most because of a lack of access, financially and otherwise.”

To serve clients in the hilltowns, food is being brought from the Hilltown Pantry and Northampton Survival Center to the various Councils on Aging that serve the region. COAs in Chesterfield, Worthington, and Goshen have already begun distributing this food from their sites, and further outreach is being coordinated with the Hilltown Community Health Center and the Hilltown Community Development Corp. The center is exploring using a school classroom in Worthington as a mini-pantry, and fresh produce has been shared with the Maples senior housing in Worthington.

Eggs from Northampton Survival Center have been shared with the MANNA hot meal program, and fresh produce and retail donations of bread and other items usually reserved for the center are now being shared with other food pantries in the area, via the center’s partners at the Food Bank.

“These are just a few of the first directions taking shape,” Nortonsmith said. “Please know that we continue to work on the front lines of providing food security to our neighbors in need. The form will be different for a while, as so much around the world has been turned on its head. But our hearts and hands are still in this, and we’re working with great and good leaders across the Valley to do our part. Thank you for being part of our team and cheering us on.”

Daily News

HOLYOKE — Women Empowered, a group that strives to promote body positivity and acceptance for both adult women and future generations of girls, has donated $2,500 in proceeds of its Women Empowered calendar sales to Girls Inc. of the Valley. The receipt of this gift will support Girls Inc. of the Valley’s current research-based program offerings designed to empower girls, and will provide a boost in its annual fundraising efforts.

“The mission of Women Empowered is to help expand and challenge our society’s limited standards of beauty,” said Michelle Crean, founder of Women Empowered. “We have chosen to have all proceeds from the sale of the calendars go to Girls Inc. of the Valley because their mission of making all girls strong, smart, and bold aligns with our mission.”

The Women Empowered calendar features a diverse group of everyday women who have embraced their uniqueness, have overcome physical and mental obstacles, celebrate their bodies, and want to share their story to inspire others. This calendar provides the chance to send a message of body positivity and acceptance in order to teach other women and future generations to embrace the totality of who they are, and use their gifts, their beauty, and their stories to change the world. Everyone involved with the production of the calendar and all sponsors are women-owned businesses.

COVID-19 Daily News

MONSON — Baystate Health has just completed construction of a rapid-response triage area outside of the Baystate Medical Center Emergency Department, allowing the hospital to better protect patients and medical staff from exposure to the virus as patients are being screened and tested.

This new triage area is just one of the many large, unplanned expenses this health emergency has created. Additionally, the exploding demand for personal protection equipment for staff and myriad other needs to fight this outbreak are stretching resources and finances to the limit.

Monson Savings Bank has donated $25,000 to Baystate’s Greatest Needs Fund. This gift will directly support resources needed at Baystate Health as it continues to address and prepare for the care the community needs during this worldwide pandemic.

“At a time like this, our hearts go out to the doctors, nurses, and other medical staff who are the front line in our fight against this terrible virus,” bank President Steve Lowell said. “We hope that this donation will help them and show that our community thanks them for their valiant efforts.”

COVID-19 Daily News

LONGMEADOW — Adam Berman, president of JGS Lifecare, issued a statement to update the community regarding COVID-19, which has infected 29 residents of Leavitt Family Jewish Home.

“JGS Lifecare is committed to doing everything we can to prevent the spread of COVID-19 to our residents and staff,” he said. “We strictly maintain and follow effective infection control procedures as mandated by state and federal regulations and have made many additional changes, including institutng a no-visitor policy to reduce the risk of infection.

“Up until early this week, we had a few isolated cases in which residents and staff members tested positive for COVID-19 in the Jewish Nursing Home. In all cases, we took aggressive steps to quarantine anyone with close contact. Residents who tested positive were transferred to an isolation unit and cared for by a separate and dedicated care team. Staff members with symptoms were asked to remain at home and self-quarantine.

“Beginning this week, we proactively began the process of testing our residents throughout the facility. Late last night and early this morning, we were notified by the lab that we have 29 residents in our facility who tested positive with COVID-19. Some are experiencing only mild symptoms, and many more are stable and showing signs of recovery.

“We are working closely with the Massachusetts Department of Public Health, the Longmeadow Fire Department, and other local authorities to take all possible actions to protect our residents, staff, and community. Any resident with a confirmed case of COVID-19 is being moved into our isolation unit and treated by a designated COVID care team. We will also continue to perform tests on all our residents until we feel confident we have firm control of the situation.

“To help our clinical staff remain focused on taking care of our residents, we have created a robust communications team. This team has been directly contacting the families of all our residents several times a week to keep them informed. To protect resident confidentiality, we are only able to speak to designated family members and have asked them to more broadly communicate with other interested parties if appropriate.

“We understand that this is a stressful time for everyone,” Berman concluded. “We will continue to work hard to serve our mission of providing the best-quality care for our residents and full support for all our families.”

Marketing Tips

Courtesy of https://www.klaviyo.com/

It’s been a tough few weeks for, well, the world as we navigate a new normal amid the coronavirus pandemic. 

From a personal standpoint, many of us are practicing social distancing by staying inside, canceling plans, and avoiding crowded spaces. 

Professionally, most of us are working from home with an indefinite timeline of when we’ll be returning to our offices. If you’re working in ecommerce, you’re likely experiencing interruptions to your day-to-day operations due to supply chain issues, changes in demand, and retail closures, to name just a few of the many challenges businesses are currently facing. 

During this time, there are many questions that arise around how you should move forward—do you continue marketing as normal? Should you address the situation at hand? Do you communicate the measures you’re taking as a brand or make yourself scarce in the inbox? Should you push off that large announcement or new product release? How much communication is enough and how much is too much?

Read more

Marketing Tips

Courtesy of https://www.socialmediatoday.com

Like every social platform, LinkedIn has seen an influx in user activity over the past two weeks. 

With people around the world staying home to limit the spread of COVID-19, professionals have been logging on to LinkedIn to stay informed, and to keep updated as to how other businesses are handling the situation, in order to inform their own approach.

LinkedIn engagement has been increasing for some time, so it’s not surprising to see more people turning to the platform for professional advice. And this week, LinkedIn has provided some tips on how people can make best use of its platform to better connect and engage with their networks.

First off, LinkedIn has provided some more general posting tips, beyond the COVID-19 situation alone, which could help you improve your posting strategies for the platform.

Read more

COVID-19 Daily News

WASHINGTON, D.C. — The Families First Coronavirus Response Act (FFCRA) took effect Wednesday, and the Department of Labor has released a temporary rule intended to shed some light on the trickier pieces of the law, such as calculating the total number of employees at a company, calculating ‘partial pay,’ and the application of the small-employer exemption. The temporary rule will remain in effect through Dec. 31, 2020.

According to the attorneys at Royal, P.C., the FFCRA created two new emergency paid-leave requirements: the Emergency Paid Sick Leave Act and the Emergency Family and Medical Leave Expansion Act. The Emergency Paid Sick Leave Act requires covered employers to provide up to 80 hours of sick leave to employees at full pay for qualifying reasons. The Emergency Family and Medical Leave Expansion Act requires covered employers to provide up to 12 weeks of expanded FMLA, 10 of which are paid at partial pay. A covered employer is an employer that employs fewer than 500 employees. Employers may avail themselves of certain tax reimbursements under the law through refundable tax credits.

Small employers (under 50 employees) may be eligible for an exemption from having to provide an employee with paid sick leave and expanded family medical leave when the leave would be to care for the employee’s child whose school or place of care is closed. This limited exemption is applicable only if the employer can demonstrate that such leave would jeopardize the viability of the business as a going concern.

While the new regulations are intended to provide guidance on the law, many of the components of its application (calculations of pay, tax credits, the counting of employees, and the possible exemptions) are quite complex, and there still are many gray areas.

If you have any questions about navigating the requirements of the FFCRA and its regulations, contact attorney Amy Royal at [email protected], (413) 586-2288, or (413) 695-1075. Attorney Fred Royal is also available to answer any questions, including tax questions related to these issues; he can be reached at (413) 586-2288 or (413) 552-7029.

COVID-19 Daily News

HOLYOKE — Gov. Charlie Baker announced on Wednesday that the Governor’s Office has hired attorney Mark Pearlstein to conduct an independent investigation of the Holyoke Soldiers’ Home and the events that led to the recent and ongoing deaths from COVID-19 within that facility.

The investigation will focus both on the events inside the facility that led to the deaths of veterans in the Holyoke Soldiers’ Home, and on management and organizational oversight of the COVID-19 response in the facility.

The state announced the deaths of two additional veterans at the Soldiers’ Home on Wednesday, bringing the total deaths of veteran residents to 15. Six of the deceased have been confirmed with COVID-19 so far, with other tests pending. In addition, 11 other veteran residents and seven staff members have tested positive.

Pearlstein has substantial experience in the investigation and trial of complex white-collar criminal cases and other government enforcement matters. He practiced as a federal prosecutor in Boston’s U.S. Attorney’s Office, where he served as chief of the office’s Economic Crimes Unit from 1994 to 1996, and was the first assistant U.S. attorney from 1996 until 2000, where he supervised the Civil and Criminal divisions of the U.S. Attorney’s Office. Currently, Pearlstein is a partner at McDermott, Will & Emery, where he concentrates his practice on white-collar criminal defense, defense of U.S. Securities and Exchange Commission actions, complex commercial litigation, arbitration, and internal investigations.

COVID-19 Daily News

LONGMEADOW — Glenmeadow President and CEO Anne Thomas announced on Wednesday that a resident has tested positive for COVID-19, representing the first case of the disease on site.

Thomas said the resident was symptomatic and was visited by her primary-care physician on March 27. Based on her pre-existing health status and on-site assessment, the resident was tested and directed to isolate in her apartment pending the results.

“The results came back positive early this morning, and we were notified shortly thereafter,” Thomas said. “As always, we want to make sure we are keeping the community informed, particularly during the coronavirus pandemic. We are taking every step possible to protect our residents, our staff, and the community.”

Thomas said Glenmeadow staff are taking direction from the Massachusetts Department of Public Health and Longmeadow Emergency Management personnel.

In accordance with guidelines from the Centers for Disease Control and Prevention (CDC), she noted, Glenmeadow has instituted enhanced protocols, in addition to those it instituted roughly three weeks ago, when building access was restricted to residents and essential personnel only.

Thomas said the resident is being isolated in the bedroom/bathroom of the apartment, and the private aide she employs will continue to provide support and will be the only caregiver quarantined with her in the apartment.

Any Glenmeadow staff member who has entered the apartment within the last two weeks is being evaluated, and will be sent home to self-quarantine if appropriate. Also, per CDC guidelines, the apartment will be cleaned by a person wearing personal protective equipment.

“The health and wellness of those we serve and employ remains our priority,” Thomas said, noting that Glenmeadow will continue existing protocols that have been in place since the beginning of March. These include:

• Glenmeadow’s management team meets daily by conference call to review updates by local, state, and federal agencies. This learning has been used to update policies, procedures, and communication with all Glenmeadow audiences;

• Access to the building at 24 Tabor Crossing is restricted to residents and essential personnel only, and a screening procedure is in place at the entrance;

• Glenmeadow’s visiting physicians, Drs. May Awkal and Suzanne Jorey, will continue to see their patients in resident apartments at the life-plan community;

• Glenmeadow’s licensed nursing staff is in the building 24/7, and staff are tracking all resident illnesses; and

• Life-enrichment programs are being offered on Glenmeadow’s in-house TV channel, 918.

For further news and alerts from Glenmeadow, visit its blog at glenmeadow.org/blog, which it has been updating daily since March 11.

COVID-19 Daily News

HADLEY — As a local nonprofit financial cooperative, UMassFive College Federal Credit Union (UMassFive) is known for playing an active role in supporting and educating members and local communities. In response to the COVID-19 pandemic, UMassFive has launched a number of initiatives to continue supporting its membership and people in the local community.

For example, UMassFive has joined forces with Log Rolling Catering to donate 350 meals to individuals and families in need, as well as those on the front lines of the coronavirus pandemic. The Amherst Survival Center will receive 150 prepared meals for distribution to those in need, and another 200 meals will go to the ER staff at both Mercy Medical Center in Springfield and UMass Medical Center in Worcester.

In addition, UMassFive has pledged $1,000 to the Food Bank of Western Massachusetts and donated another $1,000 to the local farming nonprofit Community Involved in Sustaining Agriculture, which will use the funds as part of its campaign to raise $50,000 for emergency loans to local farms.

Credit-union members can also participate by making charitable donations in support of their local community through the UMassFive Buzz Points program, including options benefiting the Food Bank and the Amherst Survival Center

UMassFive is committed to answering questions and providing financial guidance to its members throughout this ongoing time of economic uncertainty. Members are encouraged to reach out for one-on-one phone consultations with credit union staff to better understand what options are available to them at this time.

For instance, UMassFive is offering loan-payment deferral for up to three months on all qualified consumer loans. Members can visit www.umassfive.coop/emergency-relief to learn which loans qualify and to submit their emergency-relief payment-deferral requests through an easy-to-fill-out web form.

As a way to make things a little easier for qualified borrowers who decide to take on some short-term debt to address their current needs, UMassFive has temporarily lowered the rate of all new personal loans to 5.99% APR for amounts of $2,000 or less. New and existing members can apply for this loan online at www.umassfive.coop/personalloan. After signing up (for new users) or logging in, applicants should select ‘fixed-term loan,’ then ‘loan special,’ and continue filling out the form until fully submitted. The credit union strongly encourages seeking alternative options before taking on additional debt.

“We want our members and communities to know we are here for you — especially in times of crisis,” said Craig Boivin, vice president of Marketing at UMassFive. “If you’re experiencing hardship and need someone to talk to about your financial situation, or even know someone who could use the help, UMassFive is a resource you can count on.”

For more information and resources, and to stay up to date with UMassFive’s operational hours and branch schedule, visit www.umassfive.coop/covid-19.

COVID-19 Daily News

WARE — Country Bank announced it has donated $250,000 to four local hospitals to help assist with the work they are doing for patients as they fight the COVID-19 pandemic. The hospitals receiving donations include Baystate Medical Center in Springfield, Harrington Hospital in Southbridge, UMass Memorial Medical Center in Worcester, and Saint Vincent Hospital in Worcester.

“We are so grateful to Country Bank for its most generous support and appreciate its continued partnership during this unprecedented time. This gift will directly support resources needed at Baystate Health as we continue to address and prepare for the care our community needs as we face this worldwide pandemic,” said Scott Berg, vice president of Philanthropy, Baystate Health, and executive director, Baystate Health Foundation.

Paul Scully, president and CEO at Country Bank, noted that “these are challenging and ever-evolving times as we face uncertainty regarding the COVID-19 pandemic. As a community partner, we care deeply about our communities, and we wanted to support our local hospitals to help ease their financial burden as they continue to offer exceptional care to our friends and neighbors in the region.”

Marketing Tips

Courtesy of https://www.klaviyo.com/

Day by day, the coronavirus crisis continues to change the way we shop, as consumers, and change the way we conduct business, as marketers. For many companies, this means reevaluating a direct-to-consumer (DTC) strategy and relying more heavily on ecommerce or building out an online store for the first time.

As you begin to adjust your marketing strategy, the most effective tactics will be the small, iterative changes you can make to your current setup—and who better to provide tips other than the marketing agencies that are implementing them for their clients every day?

Read more

Coronavirus

Opinion

Everywhere you look, the news on the COVID-19 pandemic is sobering and, in many cases, frightening.

But what we’re reading and hearing about what has gone on at the Soldier’s Home in Holyoke goes beyond that. This news is heartbreaking and, at the same time, disheartening.

We don’t know all the details, but what we do know is that people have died (six was the latest count at press time last week), many others have tested positive for the virus, and protocols were not followed. And it’s clear that the first two developments are a result of the third.

Holyoke Mayor Alex Morse told the media this week that people started dying at the facility very early in March, and no one was told about this — not him, not anyone in state government, and none of the family members of the veterans receiving care at the facility. This at a time when it was clear — or should have been clear to all — that the virus was spreading like wildfire through the facility.

According to various media reports, Morse, frustrated in his efforts to get information and receive assurance that a very dangerous situation was being addressed, resorted to calling Lt. Gov. Karyn Polito. Soon thereafter, a team of health specialists was dispatched to the 68-year-old facility.

As details continue to emerge, the story becomes more distressing and alarming. It appears that, from the start, the virus was not taken seriously, not by Bennett Walsh, the facility’s superintendent, who has since been suspended, and apparently not by Secretary of Veterans’ Services Francisco Urena.

Indeed, there are troubling reports that a Soldiers’ Home staffer who wore protective gear after treating the first veteran who displayed symptoms of the virus was reprimanded for doing so and sent a letter saying his behavior “unnecessarily disrupted and alarmed staff.”

There are other reports that veterans from infected areas were mixed with veterans from other floors, prompting comments that the spread of the virus through the facility could have been halted or slowed.

In comments to the press about the matter, Gov. Charlie Baker called what’s happening at the Soldiers’ Home a “gut-wrenching loss that is nothing short of devastating to all of us.” He went on to say that the first priority is to stabilize the situation and support the health and safety of residents and families, and the second priority is to get to the bottom of what happened.

He’s right, but he can’t forget about the second part of this equation. It seems clear that this situation was mishandled from the beginning and there was a disturbing lack of transparency with regard to how the matter was addressed. People are angry, and they have every right to be.

What’s most disturbing about this travesty is the setting in which it took place. The Soldiers’ Home cares for those who served their country in times of war and then looked to that same country to take care of them when they needed help. To say that the leaders of the Soldiers’ Home failed them — and their families — is a huge understatement.

As one family member of a resident told the media, “there are a lot of heroes in that building.” He’s right, and those heroes certainly deserve better.

COVID-19 Daily News

HOLYOKE — The death toll at the Holyoke Soldiers’ Home is up to 13 veteran residents in the past week, at least six from COVID-19, while another 10 residents have tested positive for coronavirus, and 25 more are waiting for test results.

Holyoke Mayor Alex Morse called the situation at the Soldiers’ Home “unacceptable” and “a disservice to everyone who lives there.” 

In a statement, he noted that, “while I am grateful that the state is now taking swift action to ensure residents and staff get necessary care and treatment, I am grief-stricken for those we have already lost, and my heart goes out to their families and friends.”

Meanwhile U.S. Rep. Richard Neal is calling for accountability for what happened, noting that he has spoken to Massachusetts Secretary of Health and Human Services Marylou Sudders and the Massachusetts Nurses Assoc. to share his concerns about the conditions at the home and to learn more about their plans to move forward.

“I am heartbroken by the sudden loss of life,” Neal said when the first 11 deaths were reported earlier this week. “While the Commonwealth of Massachusetts manages the healthcare facility, I have always worked hard to secure federal assistance for the home because of the importance of their mission. The residents of the Soldiers’ Home have served their country with honor and distinction, and their health and safety, along with that of the staff, has always been top priority. This is even more personal to me because I have an uncle who is a full-time resident there. I was shocked to learn of these deaths.”

Bennett Walsh, the home’s superintendent, has been placed on leave, and Val Liptak, CEO of Western Massachusetts Hospital, has assumed responsibility for the administration of the facility. The state also assembled an on-site clinical command team comprised of medical, epidemiological, and operational experts responsible for rapid response to the outbreak.

COVID-19 Daily News

BOSTON — On Tuesday, the Baker-Polito administration announced several updates related to the COVID-19 outbreak, including extending the non-essential business emergency order until May 4. The Department of Public Health’s (DPH) stay-at-home advisory remains in effect.

Businesses and organizations not on the list of ‘COVID-19 essential services’ are encouraged to continue operations through remote means that do not require workers, customers, or the public to enter or appear at the brick-and-mortar premises closed by the order. This order also prohibits gatherings of more than 10 people until May 4.

The administration also updated the essential-services list, which is based on federal guidance updated earlier this week. While these businesses are designated as essential, they are urged to follow social-distancing protocols for workers in accordance with guidance from DPH. The updates to the essential-services list include clarity around the supply chain that supports other essential services, adds healthcare providers like chiropractors and optometrists, and expands the types of workers providing disinfectant and sanitation services.

Last week, Gov. Charlie Baker directed DPH to issue a stay-at-home advisory, and the governor announced Tuesday that the advisory will remain in effect. Residents are advised to stay home and avoid unnecessary travel and other unnecessary person-to-person contact during this time period. Residents who are considered at high risk when exposed to COVID-19 should limit social interactions with other people as much as possible.

In other news, the Commonwealth, through MEMA, has requested and received approval for a field nedical station that will provide additional medical-care capacity as the state plans for a surge in cases. The federal Strategic National Stockpile has approved a 250-bed field medical station that will be deployed to the DCU Center in Worcester this week. This temporary facility will be managed by UMass Memorial Medical Center and staffed by a partnership including the city of Worcester and others. The temporary field medical center will be used to treat lower-acuity patients who still need monitoring.

The Commonwealth is also implementing a pilot project that allows for safe, on-site testing of symptomatic residents of nursing and rest homes with a quick turnaround. The pilot will operate under the auspices of the Massachusetts National Guard in partnership with DPH and Broad Institute of Cambridge, and samples will be collected by trained personnel from the Massachusetts National Guard. Prior to this launch, the only way for nursing-home residents to be tested would be to be transported to a hospital or physician’s office.

Daily News

LONGMEADOW — Thanks to a generous donation from the Perlman family, owners of Ocean State Job Lots, the staff at JGS Lifecare were treated to free groceries in an expression of gratitude for their commitment to the care of our frail elders, especially in these unprecedented times.

Over the course of the past few days, all JGS Lifecare employees have been invited to stop in a temporary grocery store and farmers’ market located in the Nirenberg Administration Building and its adjacent parking lot, on the JGS Lifecare campus. Each staff member filled three bags of dry goods and two bags of fresh produce to take home to their families. Staff selected from tall displays of peanuts, peanut butter, chicken broth, stuffing, turkey gravy, sweet and spicy baked beans, canned pineapple, and boxes loaded with organic lettuces and tomatoes, tangerines, bananas, avocados, zucchini, apples, grapes, grapefruit, asparagus, potatoes, and onions.

Ellie Riberio, a nurse at the Leavitt Family Jewish Home for four years, said that, “when I got the text last night that JGS was giving us five bags of groceries, I was in shock. I so much appreciate it. It helps me and my family out tremendously. The staff here has been wonderful throughout this ordeal that we’re going through. I cannot express how grateful I am for all that they’re doing to help us.”

“Our staff is remarkable,” added Adam Berman, president of JGS Lifecare. “They come to work each and every day to care for our most vulnerable seniors, many leaving their children at home with the additional costs of child care. Their kids are snacking all day, so we know that this free food will be of great benefit to them, and it is a wonderful way for us to express our appreciation for all that they are doing for our residents. We are continually seeking ways to show our gratitude and support during these trying times. We are indebted to the Perlman family for making this possible.”

COVID-19 Daily News

SPRINGFIELD — With record-breaking speed, the U.S. Small Business Administration (SBA) has begun providing guidance on how the recently created Paycheck Protection Program (PPP) will work in practice, attorneys at Bulkley Richardson note.

The PPP is one of the new programs created by the CARES Act, the more than $2 trillion emergency relief package fast-tracked through Congress in less than a week. The PPP is designed to encourage employers to keep employees on the payroll throughout the coronavirus crisis.

The SBA is starting to publish its guidance and sample forms. Click here for more information.

Perhaps the most important guidance is that “lenders may begin processing loan applications as soon as April 3, 2020,” which is this Friday — a week after the CARES Act was signed into law by President Trump.

Some of the guidance is at odds with the CARES Act. The guidance states that PPP loans have a maturity of two years and an interest rate of 0.5% while the CARES Act states that the PPP loans would bear interest at 4% and have a maximum maturity of 10 years. The guidance confirms that “any federally insured depository institution, federally insured credit union, and Farm Credit System institution” can make a PPP loan, in addition to the existing SBA 7(a) approved lenders. This greatly expands the universe of potential lenders, which is important since all PPP loans need to be originated and closed by June 30, 2020.

The first sample form (available by clicking here) is the proposed application for the PPP loans, which reveals several details that are either not addressed in the CARES Act or are directly contrary to the language in the CARES Act. For example, the CARES Act provides that the maximum PPP loan amount is based on “payroll costs incurred during the one-year period before the date on which the loan is made.” The proposed application’s instructions instead direct applicants to “use the average monthly payroll for 2019.” In each case, the maximum loan amount is 2.5 times this average monthly payroll.

Another discrepancy affects the amount of the loan that can be forgiven. The CARES Act simply provides that the forgiveness amount cannot exceed the sum of the following costs incurred by the business in the eight-week period immediately following the closing of the loan: payroll costs; any payment of interest on any covered mortgage obligation (which shall not include any prepayment or payment of principal on a covered mortgage obligation); any payment on any covered rent obligation; or any covered utility payment.

While the application does state that “loan forgiveness will be provided for the sum of documented payroll costs, covered mortgage interest payments, covered rent payments, and covered utilities,” the application also requires the business to certify that, “due to likely high subscription, it is anticipated that not more than 25% of the forgiven amount may be for non-payroll costs.”

The sample form also confirms that applicants and any individual owning 20% or more of an applicant must be able to certify that each of them are U.S. citizens or lawful permanent residents (so any businesses where 20% of more is owned by an undocumented immigrant or a foreign citizen may not apply for or receive a PPP loan); and that none of them are “presently subject to an indictment, criminal information, arraignment, or other means by which formal criminal charges are brought in any jurisdiction, or presently incarcerated, or probation, or parole.” The breadth of that last provision is striking, in that anyone merely accused of a crime may not apply for or receive a PPP loan.

Visit bulkley.com for more resources from Bulkley Richardson’s COVID-19 Response Team.

COVID-19 Daily News

SPRINGFIELD — The United Way of Pioneer Valley has donated 5,000 frozen meals to the Food Bank of Western Massachusetts. The transfer took place at Springfield City Hall earlier this week, with Mayor Domenic Sarno and United Way President and CEO Paul Mina in attendance.

With the economic effects of COVID-19 causing many area businesses to close, the Food Bank and the food pantries it serves have seen a dramatic increase in area needs. This donation was a part of the Western Mass. United Ways’ combined efforts to provide COVID-19 relief.

More information about these efforts and how you can donate is available at uwpv.org/covid19.

Marketing Tips

Courtesy of https://www.wordstream.com/

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Read more

Coronavirus Sections Special Coverage

Strong Medicine

As COVID-19 continues to upend nearly every aspect of life in the U.S., Congress has been working to relieve suffering Americans. Having passed the Families First Coronavirus Response Act on March 18 in an effort to limit the spread of the pandemic and support relief efforts, Congress turned to stabilizing the economy. After days of furious negotiations between Republicans and Democrats on Capitol Hill and Trump administration officials, Congress passed the Coronavirus Aid, Relief, and Economic Security (CARES) Act. With a $2.2 trillion price tag, the act is the most expensive piece of legislation ever passed.

The act passed in the Senate by a unanimous vote late on March 25 and was passed in the House of Representatives on March 27. The President signed the bill into law later that day.

The CARES Act looks to make a significant impact on the economy by providing loan forgiveness, supporting small businesses, enhancing unemployment insurance, and providing federal loans to industries severely impacted by the pandemic. In addition, it provides tax relief and tax incentives for individuals and businesses alike. The majority of the tax relief is designed to increase liquidity in the economy, largely through the relaxation of limitations on business deductions and the deferral of taxes, but also with the introduction of recovery rebates for individuals.

In this article, Meyers Brothers Kalicka, P.C., in conjunction with its affiliation with CPAmerica, presents some of the key elements of the CARES Act and how they will impact individuals and businesses.

INDIVIDUAL TAX RELIEF

Recovery Rebates

The most well-publicized provision is the $1,200 recovery rebates for individual taxpayers. The rebate amounts are advance refunds of credits against 2020 taxes, and equal to $1,200 for individuals, or $2,400 for joint filers, with a $500 credit for each child. The amount of each rebate is phased out by $5 for every $100 in excess of a threshold amount. This threshold amount is based upon 2018 adjusted gross income (unless a 2019 return has already been filed), and the phaseout begins at $75,000 for single filers, $112,500 for heads of households, and $150,000 for joint filers. Thus, the rebates are completely phased out for single filers with 2018 (or 2019, if applicable) adjusted gross income over $99,000, heads of household with $136,500 (or higher, depending upon whether status is established because of children), and joint filers with $198,000.

In order to be eligible for a recovery rebate, the individual must not be: (1) a non-resident alien, (2) able to be claimed as a dependent on another taxpayer’s return, or (3) an estate or trust, and must have included a Social Security number for both the taxpayer, the taxpayer’s spouse, and eligible children (or an adoption taxpayer identification number, where appropriate). The act includes additional rules for the application of the credit.

The Secretary of the Treasury has been directed to provide the rebate as rapidly as possible.

Retirement Plans

The CARES Act also waives the 10% penalty on early withdrawals up to $100,000 from qualified retirement plans for coronavirus-related distributions. For purposes of the penalty waiver, a coronavirus-related distribution is one made during the 2020 calendar year to an individual (or the spouse of an individual) diagnosed with COVID-19 with a CDC-approved test, or to an individual who experiences adverse financial consequences as a result of quarantine, business closure, layoff, or reduced hours due to the virus. Any income attributable to an early withdrawal is subject to tax over a three-year period, and taxpayers may recontribute the withdrawn amounts to a qualified retirement plan without regard to annual caps on contributions if made within three years.

This relief is commonly granted by Congress in the wake of major disaster declarations, such as those made after a major hurricane.

The act also waives all required minimum distributions for 2020, regardless of whether the taxpayer has been impacted by the pandemic.

Charitable Contributions

The CARES Act enhances tax incentives for making charitable contributions for the 2020 tax year. First, it allows an above-the-line deduction of up to $300 for charitable contributions made by individuals. This allows an individual to claim a deduction for a charitable contribution, even if the individual does not itemize deductions.

Additionally, the percent-of-adjusted-gross-income (AGI) limitations are increased for all taxpayers as well as for specific types of contributions. For the 2020 tax year, individuals can claim an unlimited itemized deduction for a charitable contribution, which is normally limited to 50% of AGI. In the case of corporations, the usual 10%-of-AGI limitation is increased to 25% for the 2020 tax year. Finally, the contribution of food inventory, the deduction for which is normally limited to 15% of AGI, is increased to 25% for the 2020 tax year.

Student Loans Paid by Employers

The act provides for an exclusion of up to $5,250 from income for payments of an employee’s education loans. In order for the exclusion to apply, the loan must have been incurred by the employee for the education of the employee (so, for example, the loan must not have been incurred to pay for the education of the employee’s child). The payment can be made to the employee or directly to the lender. The exclusion only applies for payments made by an employer after the date of enactment and before Jan. 1, 2021.

The $5,250 cap applies to both the new student-loan repayment benefit as well as other educational assistance (e.g., tuition, fees, books) provided by the employee.

BUSINESS TAX RELIEF

Employee Retention Credit

The CARES Act grants eligible employers a credit against employment taxes equal to 50% of qualified wages paid to employees who are not working due to the employer’s full or partial cessation of business or a significant decline in gross receipts. The credit is available to be claimed on a quarterly basis, but the amount of wages, including health benefits, for which the credit can be claimed is limited to $10,000 in aggregate per employee for all quarters. The provision contains several requirements defining qualified wages, qualified employees, and qualified employers. The credit applies to wages paid after March 12, 2020 and before Jan. 1, 2021.

This is very similar to the paid leave credits granted to employers under the Families First Coronavirus Response Act signed into law on March 18, with some changes to the requirements. Most significantly, neither the employee nor the employer have to be directly impacted by infection.

This is also similar to the employee retention credits Congress provides after major disasters, but with different requirements and limitations.

Payroll Tax Deferral

In order to free up employers’ cash flow and retain employees during times of quarantine or shutdown, the CARES Act defers the payment of payroll taxes. Payroll taxes due from the period beginning on the date the CARES Act is signed into law and ending on Dec. 31, 2020, are deferred. The 6.2% OASID portion of payroll taxes incurred by employers, and 50% of the equivalent payroll taxes incurred by self-employed persons, qualify for the deferral. Half of the deferred payroll taxes are due on Dec. 31, 2021, with the remainder due on Dec. 31, 2022.

Net Operating Losses

The act allows for a five-year carry-back of net operating losses (NOLs) arising in 2018, 2019, or 2020 by a business. Businesses will be able to amend or modify tax returns for tax years dating back to 2013 in order to take advantage of the carry-back. Under current law, only farming NOLs are allowed to be carried back, and the carry-back is limited to two years.

The Tax Cuts and Jobs Act (TCJA) eliminated the carry-back of NOLs for tax years ending after 2017 and allowed for the indefinite carry-forward for NOLs. Prior to the TCJA, an NOL could be carried back two years, with longer carry-back periods for NOLs arising from a casualty or declared disaster or farming losses.

The CARES Act also eliminates loss-limitation rules applicable to sole proprietors and pass-through entities to allow them to take advantage of the NOL carryback. Additionally, the act allows for NOLs arising before Jan. 1, 2021 to fully offset income. Under current law, NOLs are limited to 80% of taxable income.

Minimum Tax Credits

The TCJA eliminated the alternative minimum tax for corporations for tax years after 2017, but allowed corporations to claim a refundable portion of any unused minimum tax credits through 2021. The amount of the refundable credit is limited to 50% of any excess minimum tax in 2018 through 2020, before being fully refundable in 2021. The act accelerates the year for which a fully refundable credit can be claimed to 2019, and allows corporations to elect to claim the fully refundable minimum tax credits in 2018.

Business Interest Expense Limitation

The TCJA limited the amount of allowable deductions for business interest (regardless of the type of entity) for tax years beginning after 2017. The limitation is generally the amount of business interest income for the year plus 30% of the taxpayer’s adjusted taxable income for the year. The limitation does not apply to taxpayers with average annual gross receipts for the prior three year below an inflation-adjusted amount. For 2020, this amount is $26 million or less.

The act increases the limitation amount to 50% of the taxpayer’s adjusted taxable income for 2019 and 2020 (with a special allocation election required for partnerships for 2019). In calculating the limitation for 2020, the taxpayer may elect to use adjusted taxable income for 2019.

The option to use 2019 adjusted taxable income in calculating the limitation is meant to counteract the likelihood that incomes will not be higher in 2020 because of the economic environment, whereas 2019 was generally a very high revenue year for businesses.

Qualified Improvement Property

When Congress drafted the TCJA, it allowed for 100% bonus-depreciation rules to apply to all MACRS property with a recovery period of 20 years or less. Before the TCJA, qualified improvement property was depreciated as 39-year residential real property, unless it separately qualified as 15-year qualified leasehold improvement property, 15-year retail improvement property, or 15-year restaurant property. Congress eliminated the three separate categories of 15-year improvement properties with the intention of making all qualified improvement property 15-year property. However, it failed to do so, and as a result, qualified improvement property is depreciated as 39-year property and not qualified for bonus depreciation.

This is known in tax circles as the ‘retail glitch.’ A technical amendment has long been promised and had been included in early drafts of several pieces of legislation since the TCJA became law in December 2017. However, it never made it into the final version of any piece of significant legislation voted on by either chamber of Congress.

The CARES Act corrects this congressional oversight by defining qualified improvement property as 15-year property, thus allowing 100% of improvements to be deducted in the year incurred. The change is made as if included in the TCJA and, thus, is effective for property acquired and placed in service after Sept. 27, 2017.

The closures and quarantines related to the COVID-19 pandemic have been especially hard on small businesses, which include restaurants and local retail stores. This technical correction allows any expenses incurred by owners to make improvements to the physical premises related to these businesses to be accelerated into the 2017 or 2018 tax year on an amended return, or the 2019 tax year on a return due July 15, 2020.

Excise Tax Relief

The act also provides a temporary exception from alcohol excise taxes for alcohol for use in or contained in hand sanitizer produced or directed by the U.S. Food and Drug Administration related to the pandemic. The act also suspends excise taxes on aviation and kerosene used in aviation fuel. The exception and suspensions are applicable to 2020 only.

ADDITIONAL PROVISIONS

The CARES Act is a massive act, the majority of which does not have a tax impact. However, some smaller, but no less significant, provisions impacting federal tax are sprinkled outside of the tax-related division of the act. These provisions include:

• The exclusion from tax of any forgiven small-business loans, mortgage obligations, or other loan obligations forgiven by the lender during the applicable period;

• A safe harbor from the definition of a high-deductible health plan permitting telehealth services to be included, even though such services do not carry a deductible;

• The inclusion of over-the-counter menstrual products as qualified medical expenses for purposes of distributions from health savings accounts and health flexible spending arrangements;

• Pension funding relief for failures to meet contribution requirements to defined benefit plans during 2020; and

• Allowing certain charitable employers whose primary exempt purpose is providing services to mothers and children to use small employer charity pension plan rules.

Coronavirus

Quick Action

Mike Vann says the phone started ringing only a few moments after the e-mail blast went out last Friday to clients and other companies across the region.

It wasn’t a flood of calls, but there were several, and he expects there to be many more in the days and weeks to come. That because his company, the Vann Group, a business consulting firm with a number of specialties, has assembled what it is calling a ‘COVID-19 Crisis Response Team’ to help businesses deal with the fallout from the pandemic.

And a good number of businesses are already in what could be called crisis mode, and the ones that aren’t will likely end up there.

“A lot of companies are going to hit with serious cash-flow issues; if they’re not there now, we probably will be at some point,” he said, adding that a major trust of this new service will be helping companies make sense of the massive, $2 trillion federal stimulus package passed last week, as well as other forms of assistance, and decide which path is best for them.

“There’s a number of different options there — there’s the payroll-protection program within the CARES Act, which will certainly get the most attention, but there’s also the SBA disaster loans and whatever the states are doing,” he explained. “And there’s a variety of options on the federal side; we’ll help people navigate what makes the most sense.”

Vann said creation of the team — comprised of himself, his father and company founder Kevin Vann, and Vann employee Nick Carella — was inspired by incoming calls from clients who had questions that needed answering and a desire to get on top of the situation, to whatever extent that’s possible.

“They’re calling and asking, ‘what does this mean, how do we go about it?’” he noted. “So we thought we would try to get ahead of it a little bit and formalize something so people know they can come to us to help them out.”

The team will provide resources and guidance to support businesses as they navigate those critical strategic, financial, and general business issues that are impacting their organization. More specifically, the team will be assisting organizations with:

• Assistance with the identification and submittal of applications for grants, loans, and other relief programs that a business may qualify for;

• Negotiation support with lenders, landlords, and vendors as well as practical guidance on how to deal with hard business issues; and

• Development of cash-flow models to provide a plan for managing the financial aspects of the business, which will be necessary in determining loan and grant requests.

The team is also launching what it’s calling the “Getting to Next” workshop to help individual companies formulate a strategic action plan for getting through the current period of uncertainty while being ready to capitalize on opportunities once the curve is flattened. The facilitated session is approximately two to three hours and results in a clear and concise plan of attack for the next 30-90 days.

Vann told BusinessWest that how companies respond to the many challenges they’re facing in the coming weeks will be critical to their survival. In such an environment, a proactive response is needed, he added.

Looking for such a response, a number of companies have already called looking for help. And, as might be expected, they cover a wide spectrum of business sectors because virtually all of them are being impacted in some way, shape, or form.

“We’ve heard from financial-services companies, a printing company, a landscaper, and some pretty good-sized service businesses,” he noted. “And, of course, there’s the restaurant scene as well; it runs the gamut.”

Some of these businesses were existing Vann Group clients, but others were not, he went on, adding that this could well become a solid opportunity for the firm.

“A lot of business owners will need help with just stabilizing the business,” he told BusinessWest. “That includes cash-flow projections and looking out from that standpoint, because we’re in completely uncharted territory.”

—George O’Brien

COVID-19 Daily News

HOLYOKE — Eleven veterans at the Holyoke Soldiers’ Home have died between March 1 and March 30, at least five due to COVID-19. Eleven other veterans and five staff have tested positive for the virus, and 25 veterans are awaiting test results. Bennett Walsh, the home’s superintendent, has been placed on leave.

“It is imperative that the Holyoke Soldiers’ Home provide a safe environment for the veteran residents and the dedicated staff who serve them,” Health and Human Services Deputy Secretary Dan Tsai said on Monday. “Superintendent Bennett Walsh has been placed on paid administrative leave effective immediately. Val Liptak, RN, currently the CEO of Western Massachusetts Hospital, will assume responsibility for the administration of the Soldiers’ Home at this time.

“We have also implemented an on-site clinical command team comprised of medical, epidemiological, and operational experts responsible for the comprehensive and rapid response to the outbreak of COVID-19,” Tsai added. “All of these enhancements will build upon the existing protocols and work that align with Centers for Disease Control and Prevention, Department of Veterans Affairs, and Massachusetts Department of Public Health guidance. Today’s actions underscore the state’s commitment to our veterans and frontline healthcare employees during this unprecedented public-health crisis.”

In a tweet Monday, Gov. Charlie Baker said that, “as someone who has visited the Holyoke Soldiers’ Home on many occasions to catch up with staff and residents, I am heartbroken by today’s news. The loss of these residents to COVID-19 is a shuddering loss for us all.”

Holyoke Mayor Alex Morse issued a statement as well, noting that “this is a difficult day for our city, and it is almost certain that more difficult days will follow. Today is a painful reminder that, while many people will experience mild symptoms or no symptoms at all, there are those among us who are at much higher risk, and we must be vigilant in our care for ourselves to ensure the safety of all. I call on all Holyokers to consider your actions, to be sure to follow social distancing to the best of your abilities, to contact your friends and loved ones, and to take care of yourselves both physically and mentally. While we need distance from each other now, we are in this fight together.”

He added that Holyoke is receiving frequent updates from state health officals as the situation at the Soldiers’ Home unfolds, and he will continue to update the public with what he learns.

“It is in large part thanks to the outreach of staff from the state-run facility to my office on Saturday that I was alerted to the growing issues at the Soldiers’ Home,” Morse added. “I want to thank Lieutenant Governor Polito and Secretary of Health and Human Services [Marylou] Sudders for taking immediate action upon my request, but, most importantly, thank you to the nurses and staff at the Soldiers’ Home who cared for those whom we have lost, and who continue to care for those in need.”

Daily News

HOLYOKE — Holyoke Community College (HCC) President Christina Royal has issued a personal $10,000 challenge gift toward a new HCC campaign that is as much about building moral support in a time of great uncertainty as it is about raising money for students experiencing financial distress.

On Monday, the HCC Foundation launched “Together HCC — A Campaign for Caring.” As part of that campaign, students, staff, faculty, alumni, relatives, and friends are being asked to use the hashtag #TogetherHCC to share stories and images on social media that show the strength of the college community in response to the COVID-19 crisis.

Royal’s $10,000 challenge is not just a financial one. Instead, the goal is to gather 1,000 contributions of any kind toward the #TogetherHCC campaign. That includes monetary donations as well as social-media posts on Facebook, Twitter, and Instagram as well as e-mail submissions that describe an inspirational tale or messages of encouragement relating to the ongoing pandemic.

“This is an unprecedented time in our history that can only be navigated if we work together,” Royal said. “Our campaign for caring enables members of our community to offer encouragement to one another and provide inspiration. The financial investments and kind words offered through this campaign are vitally important to our students’ success and to the well-being of every member of our community.”

Besides scholarships, the HCC Foundation manages several funds that directly support students facing financial emergencies as well as those experiencing food and housing insecurity. These include the President’s Student Emergency Fund, which was established by Royal, and another that supports HCC’s Thrive Student Resource Center, which manages the HCC Food Pantry. 

“This has been, and continues to be, a stressful and challenging time for everyone,” said Amanda Sbriscia, HCC vice president of Institutional Advancement and executive director of the HCC Foundation, the college’s nonprofit fundraising corporation. “The COVID-19 crisis has turned the world upside down, and amidst this uncertainty, we still need to do everything we can to provide our students with the education and support they deserve. Meanwhile, our students are facing all kinds of challenges in their own lives. Together, HCC isn’t just about providing financial support for them, it’s also about providing moral support. Through this campaign, we want to let our students and other members of the college community know that it’s going to be okay and that we are all in this together.”

Daily News

HOLYOKE — Girls Inc. of the Valley will receive a community-benefits discretionary grant of $5,000 from Baystate Health to Girls Inc. of the Valley’s “Informed and In Charge” program, which is designed to teach healthy sexuality.

Through “Informed and In Charge,” girls acquire the knowledge and skills for taking charge of and making informed decisions about their sexual health. Exploring values, practicing responses in different situations, and thinking about their futures helps girls identify ways and reasons to avoid early pregnancy and prevent sexually transmitted infections, including HIV. 

“This wonderful grant from Baystate Health speaks to their commitment to the health and wellness of girls in the Valley,” said Suzanne Parker, executive director of Girls Inc. of the Valley. “During these challenging times, it is more crucial than ever to invest in girls, and Baystate Health’s support of our ‘Informed and In Charge’ program is so impactful.” 

As an integrated health system, the advancement of knowledge is a major component of Baystate Health’s mission, aligning with that of Girls Inc. of the Valley. Baystate Health aims to educate and train current and future caregivers through supporting community-based organizations and advancing early interventions in wellness and nutrition.

Marketing Tips

*This article is a contribution from Fiona Stevens, head of marketing at LoyaltyLion. It’s part of a series that explores the impact the coronavirus crisis is having on the world of ecommerce. Here are additional resources to help you navigate your marketing strategy during this time.

When crisis hits and consumer confidence is low, cash flow and stock levels can become all-encompassing concerns. Ecommerce merchants are left with two options. The first is to keep plowing money into acquisition strategies in the hope that mud might still stick somewhere. The second is to double down and find cost-effective ways to retain those customers that you already have relationships with. 

Across the globe, COVID-19 has undoubtedly left us in a state of crisis. Yet this particular dark cloud has a silver lining. Despite social distancing and isolation, relationships are strengthening and communities are forming—from the gyms that are hosting free online workout classes, to the neighbors who are offering to go to the store for those who cannot get out and about.  

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Commercial Real Estate

Developing Story

Jeff Daley, CEO at Westmass Area Development Corp

Jeff Daley, CEO at Westmass Area Development Corp

Jeff Daley boasted a long career in development, with experience on the municipal, state, and private realms, when an intriguing opportunity came about last year: the role of CEO at Westmass Area Development Corp., which oversees a number of newsworthy projects in the region, most notably Ludlow Mills. He couldn’t pass up the opportunity to connect municipalities and developers on a larger scale — and help generate the sort of economic activity and job creation that makes communities strong.

Jeff Daley was working for the state in 2005 when it created a district improvement financing (DIF) program, essentially a tool that enables towns to capture incremental tax revenues from new private investment to pay for public improvement projects.

A decade later, while leading his own development firm, CJC Development Advisors, he put that knowledge to good use on the Longmeadow/East Longmeadow line. It’s the sort of experience — working with muncipalities and developers — that he brings to his latest role as CEO of Westmass Area Development Corp., which he took on last summer.

The project he referenced was a campus of sorts being developed by two entities — Baystate Health, which was building a multi-practice healthcare center on the Longmeadow side, and Berkshire Healthcare, which was building East Longmeadow Skilled Nursing Center on that town’s side of the line.

“I looked at this as a challenge. Westmass has been around for 60 years, and certainly there’s still a lot of good left that needs to be done — there are a lot of good projects out there.”

“They needed about $3 million in public infrastructure to make those projects work,” Daley recalled, referring to the extensive road, water, and sewer work undertaken a few years ago along the Dwight Street corridor. So CJC put together a DIF by which new tax dollars from the two developers’ private investment paid for the debt service for the $3 million worth of public infrastructure.

“It was the first municipal DIF in the state,” he recalled. “And it’s a huge success. Those projects would not have come to fruition, either the larger Berkshire Health building out back or the Baystate Health facility up front. They just couldn’t make it work if they had to put $3 million into public infrastructure.”

Daley wants to bring that problem-solving spirit into his current role leading Westmass, where his responsibilities include negotiating corporate acquisitions, land sales and leases, and incentive proposals; applying for grants; and marketing resources and development services to organizations and businesses considering investment in the region, as well as evaluating opportunities for new industrial-park development and coordinating federal, state, and local economic-development grants and resources.

“If there are projects that need to be done, communities may not have the staff on hand to manage projects, and we can provide services for the development of projects,” he told BusinessWest. “And, in concert with that, we’re working with developers. They may not know all the programs that are out there, and those are the kinds of programs I want to instill at Westmass. When communities and/or developers have questions about development and how to go about programs, I want them to think of Westmass first. And if we can’t do it, we’ll tell you we can’t and set you up with who can.”

After all, development is good for communities, in many ways. But his passion is more organic than that, because when Daley sees development, he sees jobs.

“I believe the creation of good, stable jobs is really most impact you can have on communities. If people are working, they have money to spend, which is good for the economy. But it’s also providing a stable environment for kids to grow up in, when mom and dad are working and able to pay the rent. I look it as more granular economic development, as opposed to just building buildings and putting people to work. It affects everybody down to young kids in our communities, and that’s important to me when we’re doing developments.”

Park Life

The former executive director of the Westfield Redevelopment Authority, Daley worked on several projects in the downtown area, which certainly needed more energy and vibrancy. He left that job in 2014 to work for a couple of construction companies before launching his own company in 2016.

“At CJC, I worked with a lot of clients, including municipalities and private developers, working on putting financial plans together for public infrastructure, commercial-development projects, and such,” he explained. “We did construction management for private developers, did a couple of urban-renewal plans, and strategic planning for those projects.”

When the opportunity arose to head up Westmass following the untimely death of its former CEO, Eric Nelson, the job seemed to mesh well with Daley’s experience and passions.

“My business was going very, very well, I had very good clients, and it was a hard decision to make,” he recalled. “But I looked at this as a challenge. Westmass has been around for 60 years, and certainly there’s still a lot of good left that needs to be done — there are a lot of good projects out there.”

Like Ludlow Mills, one of the agency’s signature projects. Last summer, Westmass announced state and federal funding to construct Riverside Drive at the rear of the complex, making the development accessible to substantially more development. The site already includes 75 Winn Development apartments in Mill 10 for those over age 55 and is host to Encompass Health Rehabilitation Hospital of Western Massachusetts.

Creating a city street behind the property creates frontage for several properties and makes it more palatable for companies to access water and sewer, which makes the sites more attractive to lease, he explained. That project is scheduled to wrap up later this year.

In all, about 35% of the 7 million square feet at Ludlow Mills is rehabbed and active. “There’s a lot of activity,” Daley said, noting that Westmass moved its main leasing office to the site in December. “Additionally, we have about 80 acres off the east side of the back road, Riverside Drive, that is high, dry, and flat. There are some wetlands, but about 50 or 60 acres that are developable out there, and by doing this new road, it’s going to get them frontage in order for us to go out and market it to companies. So that’s really exciting.”

Meanwhile, Ludlow Mills is waiting for historical tax credits on the clock-tower portion of the development, a $20 to $30 million investment that will be what Daley called “the showpiece of our investment.”

“We’re really excited about that,” he added, noting that Ludlow is building a new senior center at the site. “That’s going to be a beautiful building to showcase the property from the eastern side. So there’s a lot of momentum, a lot of people are interested, and it’s not just storage facilities; there’s a lot of jobs in there. These people are coming in and creating jobs in machine shops and other facilities that really attract businesses. This is one of our marquee projects we’re looking to grow for a long time.”

A few miles away, the Chicopee River Business Park, which Westmass has owned for 25 years, tells a different story. Harvey Industries purchased a parcel a number of years ago, but Westmass is still looking to market the mostly vacant, 170-acre complex.

“We really want to look out for the long-term benefit of the park. We are selling it as a bulk sale for 170 acres, but we’ll work with people to do what’s best for them,” he explained, noting that the location is attractive for industry, with its proximity to I-291 and the ability to get trucks in and out without disturbing residential neighborhoods.

On the other hand, Westmass’ other industrial parks — in Hadley, East Longmeadow, and Westfield — are full, Daley noted. “We continue to build parks and take on projects that benefit Western Mass., both with jobs and creating quality of life for people. That’s the endgame of Westmass; we work to get parcels ready for sale and make sure the right businesses go into them.”

Step by Step

Westmass made a real-estate deal of a different kind in December, moving its corporate offices to Monarch Place in downtown Springfield, which Daley sees as an opportunity to raise the organization’s brand and presence, while continuing its work connecting developers, municipalities, and other entities.

“We can work with towns and cities and private developers as well, and act as their economic-development arm, whether it’s putting together public infrastructure financing, putting together urban-renewal plans, putting together plans for strategic development in communities — all that is needed out there,” he told BusinessWest. “That’s the exciting part. A lot of cities and towns don’t have the ability to do that because they don’t have the staff or the means to take on those sorts of projects. We can, here at Westmass.”

He harkens back to his time in Westfield, when the city tapped into numerous funding sources to develop urban-renewal projects downtown and elsewhere.

“We just dug deep and figured out what we could do. There are more programs out there than people realize. They go about their daily business and it’s not their job to know about the programs, but Westmass can help them see what’s available for public infrastructure programs, for land deals — we can put together the infrastructure to get their project done.”

Which is good — not just for communities, but the individual families living in them.

“I believe everything good starts with people working, and the things we do to help projects get to the finish line and get developed really impact thousands of people around Western Mass. every day,” Daley said. “That’s what I’m passionate about. If people are going out to work and working hard every day, it’s a different life at home. Every little bit helps.”

Joseph Bednar can be reached at businesswest.com

Construction

Essential Questions

Since the state ordered most workplaces to close their doors last week, there has still been plenty of work going on — just less of it, in most cases, including in construction. Amid that slowdown are questions — is construction considered an essential function during this time? — and concerns, particularly concerning the amount of work being postponed in the short term and the potential long-term impact of a broad economic shutdown.

Is construction essential?

Well, to those who make their livelihood in that field, sure. Which is why they’re pleased that Gov. Baker, in his March 23 order to shutter most businesses in Massachusetts for two weeks, included among the exempt, ‘essential’ services “construction workers who support the construction, operation, inspection, and maintenance of construction sites and construction projects (including housing construction.”

That’s broad enough to include most firms — but it does nothing to prevent individual jobs from being shut down due to widespread uncertainty about the impact of coronavirus on the overall economy.

“Since Governor Baker made his announcement, I would say maybe 25% to 30% of our projects were postponed or put on hold. Some just didn’t want any outside contractors on their site,” Carol Campbell, president of Chicopee Industrial Contractors, said — only two days after Baker’s order.

The news isn’t all bad, she added, especially concerning work that’s critical to a client’s supply chain. “Our phone is still ringing, and we’re still seeing some quotes going out.”

That’s worth noting, especially as many businesses, like bars and restaurants, have closed up shop completely for the time being, Campbell noted. “We’re still working, so we’re still feel quite fortunate. But, quite honestly, I don’t know what this means in the future. We have a pipeline of work, but I don’t know when this is going to break.”

For his part, the governor doesn’t want construction to slow down too much, announcing last week that his administration is finalizing guidance to establish standards around safe practices for construction work during the outbreak of COVID-19. At a press conference, he noted that, when a project is shut down, “you may be shutting it down permanently in some cases.”

While Boston Mayor Martin Walsh ordered construction sites to shut down for two weeks, and a few other communities have followed suit, Baker is trying to avoid a broad rollback of work that could have a long-term ripple effect.

“We have a lot of housing construction currently going on in Massachusetts. To completely lose, potentially, all of that new housing for the Commonwealth, housing stock, would be a tremendous loss,” the governor added. “There’s public construction that’s going on that needs to be completed. Some of it has to do with upgrading existing infrastructure, but a lot of it has to do with expanding infrastructure that people have deemed critical and important, that needs to be continued and finished.”

In other words, essential work. Which is why Campbell hopes the economy comes back to life soon, though not at the expense of public safety.

“We have a lot of housing construction currently going on in Massachusetts. To completely lose, potentially, all of that new housing for the Commonwealth, housing stock, would be a tremendous loss.”

“The president is saying Easter, but I think that’s too aggressive,” she said, adding that she thinks other economic experts’ projections of an early-June return to normal activity seems more realistic.

“But then I fear what that means,” she added. “I made a commitment to myself two weeks ago that we’re not going to do layoffs; we’re going to go two weeks by two weeks. We are keeping people busy; when we have jobs, they’re put on jobs. We’re doing additional things in house to make sure they have a full week’s paycheck and health benefits. So, right now, my business brain is still working, but the empathy and social side of my brain and heart have me worried about my employees.”

Vital Arguments

Across the U.S., the construction sector in in varying shades of limbo at the moment because the federal government recently released a list detailing industries whose workers are “essential” and should continue normal work schedules. Although the document lists industries for which construction is critical, construction itself was not explicitly included — and some states consult that list when determining which industries can work during shelter-in-place orders, notes Stephen Sandherr, CEO of Associated General Contractors of America.

“Halting construction activity will do more harm than good for construction workers, community residents, and the economy,” he said in a statement last week, noting that construction firms are already acting to ensure the safety and health of their employees in the face of the outbreak, including increased hygiene and halting group gatherings of staff, on top of the fact that construction workers already wear protective equipment, including gloves that will help protect them and their co-workers.

“Given the precautions already in place, halting construction will do little to protect the health and safety of construction workers. But it will go a long way in undermining economic vitality by depriving millions of workers of the wages they will need over the coming days,” Sandherr added. “At the same time, these measures have the potential to bankrupt many construction firms who have contractual obligations to stay on schedule or risk incurring significant financial penalties.”

Boston’s temporary construction ban — which excludes “emergency work,” including emergency street repairs and utility hookups — has alread caused concern due to the threat of delay-related claims, note Steven Gates and John Gavin of the international law firm K&L Gates, writing in National Law Review.

“Although each contract needs to be examined individually, many contracts contain force majeure clauses that may excuse delays based on the city’s ban on construction or delays generally caused by the outbreak,” they explain, noting that an analagous situation was the restrictions put in place in New York City in the aftermath of 9/11, when courts recognized that the circumstances could support a defense of impossibility.

During the temporary shutdown in Boston, some companies are looking to make an impact against coronavirus. Associated Industries of Massachusetts (AIM) reported that Suffolk Construction of Boston is donating more than 1,250 N95 protective masks to the Mass General Brigham hospital network so they can be used to protect patients and medical personnel. The firm has also reached out to other construction companies in the Boston region to encourage them to donate their masks to local hospitals to assist in the effort.

Spreading Anxiety … and Hope

Back in Western Mass., Campbell said her company’s policies and protocols for a time like this are in order, and they’ve always been diligent about cleanliness and reducing the spread of germs.

What she’s more concerned about is the long-term damage any sort of major construction-industry slowdown will produce. The global financial collapse of 2008 spurred the Great Recession, but because of how its projects were scheduled, Chicopee Industrial Contractors had strong years in 2008 and 2009.

“Then, wham, it was like hitting a brick wall,” she said. But at least there was time to see the tough years coming. “With this, we felt it right away with everyone else, and usually we don’t because of the type of business we are.

“If you go back to every recession when I’ve been interviewed by BusinessWest, I’ve made the same statement — ‘I’ve seen nothing like this before,’” she continued — and she especially feels that way right now, even though no one can tell whether the current climate will, in fact, bring on the ‘R’ word.

“I feel every recession should be the same, right? You play by the rules and come out on the other side,” Campbell went on. “I don’t know. With the stimulus package, I hope there’s help for small businesses, yet the other side of me knows, with all the increases in taxes we’ll see, we’re going to be chasing our tails for quite a long time.”

In AIM’s report on employer concerns surrounding COVID-19, Gary MacDonald, executive vice president of AIM HR Solutions, said those he’s spoken with have, like Campbell, been busy exercising the empathy part of their brains because they know workers are worried.

“I made a commitment to myself two weeks ago that we’re not going to do layoffs; we’re going to go two weeks by two weeks. We are keeping people busy; when we have jobs, they’re put on jobs.”

“We have seen an overwhelming sense of concern from companies about their employees’ welfare. ‘How can we best keep them safe? What can we do to keep them employed? If we have to reduce our workforce, how do we continue pay and benefits the best we can?’” he noted, adding that his team has answered countless calls from worried AIM members during the past two weeks. “The crisis has really brought out the best instincts of employers as they fulfill their responsibilities as the keepers of economic opportunity in Massachusetts.”

In short, he added, “we hear this consistent expression of compassion, care, and ‘we are in this together.’”

Sandherr said he hopes that concern is reciprocated by lawmakers and governors who can, in some ways, impact the amount of construction work going forward. “We understand the need for social distancing to help slow the spread of coronavirus. But needlessly shutting down projects where workers are already protected will not help. Instead, it will threaten the livelihood of millions of craft professionals, force many small and family-owned businesses to shut down, and undermine the nation’s ability to respond to natural disasters, including the coronavirus.”

Right now, Campbell said, her employees are not too frightened.

“We’re telling them we will get through this — and it is we — and we will come out on the other end,” she told BusinessWest. “But other people I’ve talked to are panicked, and rightfully so. How many people have six to eight months of income in their savings accounts? I know all the financial advisors say to do that, but most do not.”

At a time when everyone — employers and workforce alike — are in an unprecedented kind of limbo, that other end can seem frustratingly out of reach.

Joseph Bednar can be reached at [email protected]

Construction

Home Makers

Walk-in closets in master bedrooms, low-emissivity windows, and laundry rooms are the most likely features in typical new homes in 2020, based on a recent survey of single-family home builders by the National Assoc. of Home Builders.

Energy-efficient features such as efficient lighting, programmable thermostats, and ENERGY STAR appliances will also be popular, as will open design concepts such as great rooms and nine-plus-foot ceilings on the first floor. Energy-efficient or eco-friendly features not likely to be included in new homes, however, are cork flooring in main-level living areas, geothermal heat pumps, and solar water heating and cooling.

Consumers continue to desire smaller homes, not only in overall square footage, but also the number of features, such as bedrooms and bathrooms. This four-year downward trend has led to the smallest average home size since 2011 at 2,520 square feet — only 20 square feet above the average in 2007, the pre-recession peak. The percentage of homes incorporating four-plus bedrooms, three-plus full bathrooms, and three-plus-car garages have also dropped to levels not seen since 2012.

“This points to an industry trying to meet the demands of the entry-level home buyer,” said Rose Quint, NAHB assistant vice president of survey research. “Builders are struggling to meet these demands, however, because of factors such as restrictive zoning regulations and lot prices, with the price of a new lot in 2019 averaging $57,000.”

NAHB also examined preferences among first-time buyers and repeat buyers to help builders determine what features are most likely to resonate in the market in 2020. When asked which they prefer, the majority of both first-time buyers and repeat buyers would rather have a smaller home with high-quality products and services than a bigger home with fewer amenities. The top features desired by both groups include:

• Laundry rooms;

• ENERGY STAR windows;

• Hardwood flooring;

• Walk-in pantries;

• Patios;

• Ceiling fans; and

• Kitchen double sinks.

These trends are reflected in this year’s Best in American Living Award (BALA) winners as well. For example, designers are including flex spaces that add increased functionality to laundry rooms, hardwood flooring and wood finishes to add warmth and character both inside and outside the home, and creating outdoor spaces that seamlessly integrate with indoor living.

“This points to an industry trying to meet the demands of the entry-level home buyer. Builders are struggling to meet these demands, however, because of factors such as restrictive zoning regulations and lot prices.”

“Every year, winners of the Best in American Living Awards showcase the best of what the home building industry has to offer,” said Donald Ruthroff of the Dahlin Group. “As the chair of the BALA subcommittee and BALA judging, I am privileged to see projects from across the nation, and those projects help me identify the design trends that drive discussions in our offices with our clients.”

Designers are also working to address attainability concerns by developing multi-family and higher-density projects that feel more like single-family homes to meet consumer interest at more affordable price points.

Picture This

Email ‘Picture This’ photos with a caption and contact information to [email protected]

Customers’ Choice

$1,221 award

Florence Bank President Kevin Day presents Nikki Lewis, coalition coordinator of first-time grant award winner West Springfield CARE Coalition, with a $1,221 award.

 

Tammy Walunas of the Smith Vocational High School PTO chats

From left, Tammy Walunas of the Smith Vocational High School PTO chats with It Takes a Village volunteer Sierra-Rae Bottum and Mollie Hartford, co-executive director

Florence Bank gave $100,000 to 57 area nonprofits on March 10 at its annual Customers’ Choice Community Grants Program celebration at the Garden House at Look Memorial Park, putting the program over the $1.2 million mark in grants made to community nonprofits over almost two decades. The recipients each garnered at least 50 votes from bank customers in 2019, and the bank also awarded $500 each to six organizations that received between 40 and 49 votes.

 


Grand Tour

Grand Tour

From left, John LaFrancis, chair, Mechanical Engineering Technology; STCC President John Cook; state Rep. Jeffrey Roy; state Sen. Anne Gobi; state Rep. Stephan Hay; STCC graduate Elizabeth Ryan; state Rep. Mindy Domb; and state Rep. Aaron Vega

 

Student trustee Yanira Aviles

Student trustee Yanira Aviles

From the patient simulation center to the mechanical engineering technology lab, state lawmakers toured Springfield Technical Community College (STCC) last month to get a better understanding how it is preparing students for careers and boosting the economic vitality of the region. STCC was the 25th stop for the Joint Committee on Higher Education, which plans to visit all 29 Massachusetts public colleges and universities.

 


 

People on the Move

Tony Worden

Michael Tucker, president and CEO of Greenfield Cooperative Bank (GCB), announced that Tony Worden was elected by the board to the new position of chief operating officer (COO). This will be in addition to his duties as executive vice president & senior commercial loan officer. As COO, Worden will be taking over some of Tucker’s day-to-day duties and direct reports to ensure GCB maintains continuity in its leadership ranks. And during a stressful period such as now with the COVID-19, the move gives the board the peace of mind of knowing that, should Tucker be unavailable for whatever reason, Worden will be available for major decisions. Worden has more than 21 years of experience in commercial lending and has been with GCB since 2008. He is a 1996 graduate of UMass with a bachelor’s degree in business administration and received his MBA from UMass Amherst in 2005. He is also a 2017 graduate of the Stonier School of Banking at the University of Pennsylvania. He is active in the community as a board member of United Way of Franklin County and a member of the town of Greenfield Cable Advisory Committee and the Turners Falls Downtown Working Group.

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Michael Crawford

Andrea Holden

Andrea Holden

Pablo Madera

Pablo Madera

Elms College announced the appointment of three directors to its staff: Michael Crawford, director of Diversity and Inclusion; Andrea Holden, director of Alumni Relations; and Pablo Madera, director of Public Safety. As director of Diversity and Inclusion, Crawford is committed to the holistic development of students within and beyond the classroom via empowerment, education, support, and advocacy. He has experience in diversity programming and academic support in higher education at Haverford College in Pennsylvania, the University of Connecticut, nonprofit organizations, and as an independent consultant. Most recently, he was a research associate in a culture and mental-health-disparities lab at the University of Connecticut. He also has extensive experience with various social-justice and college-preparation initiatives for vulnerable populations, first-generation and low-income students, and diverse populations. He holds a bachelor’s degree in philosophy from Haverford College and a bachelor’s degree in biological sciences from the University of Connecticut. He also earned a certificate in college instruction and a master’s degree in adult learning from the Neag School of Education at the University of Connecticut. As director of Alumni Relations, Holden develops initiatives that increase alumni engagement and also advance the goals of the college. She has more than 20 years of experience in higher education, serving in a variety of roles within student affairs, including campus programs, campus-center management, new-student programs, leadership, and residential life. Most recently, she was a student-engagement specialist for the dean of students at the Community College of Rhode Island in Warwick, R.I., and the director of Student Activities, Involvement and Leadership at Wheaton College in Norton. She holds a bachelor’s degree in urban studies from Worcester State College and a master’s degree in marketing from Webster University. As director of Public Safety, Madera manages the safety measures for the entire campus, as well as the administration of safety policies and protocols. He is a 37-year veteran of the Ludlow Police Department, where he progressed from patrolman to sergeant to lieutenant and, for the past seven years, served as the department’s chief of Police. He served as an adjunct professor of criminal justice at Western New England University (WNEU) for 23 years and also spent time consulting on multicultural-awareness issues and policing. He earned his bachelor’s degree in criminal justice from Westfield State University and his master’s degree in criminal justice administration from WNEU. In addition, he graduated from the FBI National Academy in Quantico, Va.

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Cheryl Smith

Western New England University (WNEU) General Counsel Cheryl Smith was honored at the 15th annual “Leaders in the Law” event presented by Massachusetts Lawyers Weekly. The event was held on March 5 at the Renaissance Boston Waterfront Hotel. Smith was chosen from a field of nominees across the Commonwealth for the 2020 In-House Leader Award. Massachusetts Lawyers Weekly Leader Awards recognize general counsel and staff attorneys who are nominated by their colleagues, clients, and other legal professionals for being leaders in the community and forward thinkers. For the past two decades, Smith had managed all litigation commenced against WNEU. She also supervised the legal and contractual aspects of a complex new ERP for the university. Additionally, for the past two years, she has served as the Title IX coordinator. Smith began her academic career at Wellesley College and concluded at Western New England School of Law in 1983. At WNEU, she is a senior lecturer for “Human Resource Management,” “Legal Aspects of Human Resources,” “Business Law,” and “Business Communication.”

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Brittany Bird

Brittany Bird

Sarah Rose Stack

Sarah Rose Stack

Meyers Brothers Kalicka, P.C. (MBK) recently promoted Brittany Bird and welcomed Sarah Rose Stack to the firm. Bird was promoted to senior associate. She holds an associate degree in business administration and management from Holyoke Community College, where she was one of the school’s valedictorians, and a bachelor of business administration degree with a major in accounting from the Isenberg School of Management at UMass Amherst. During her time at the firm, she earned the MBK Thought Leader 2019 Award for published articles on behalf of the firm. Prior to working at MBK, she worked in the customer-service industry. Stack is the firm’s new Marketing & Recruiting manager. MBK recently embarked on a rebrand, which included a new logo, interior design, and mission and vision statement. Stack will help bring this new mission to maturity and will implement a variety of new strategies and connections to actualize the firm’s vision. With 15 years of digital marketing, design, and communications experience, she will bring a fresh perspective to the firm’s social-media strategy, revamped digital presence, community involvement, thought leadership, and more. Stack studied music education at UMass Amherst, and has worked in website development and marketing on myriad products and services since 2005. She is a member of the Assoc. for Accountant Marketing.

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Dale Brown

Dale Brown

Holyoke Community College (HCC) recently welcomed Dale Brown as its assistant director of Public Safety. Brown comes to HCC with more than two decades of law-enforcement experience, both as a military officer and as a civilian. He most recently worked for the Hampshire County Sheriff’s Office in Northampton, where he was a deputy sheriff and corrections officer in the Hampshire County corrections system, while also serving in part-time positions at Greenfield Community College as a special state police officer and as a patrol officer in Sunderland. At HCC, Brown serves as second in command to campus Police Chief Laura Lefebvre, the director of Public Safety. He started in his new job in January. Brown is a 15-year veteran of the U.S. Air Force, where he served in military law enforcement as a master sergeant, technical sergeant, staff sergeant, senior airman, and airman. During his service, he experienced multiple overseas deployments, including during operations Iraqi Freedom and Enduring Freedom. Brown earned his associate degree in criminal justice from the Community College of the Air Force and his bachelor’s degree in criminal justice from American Military University. He also holds a third-degree black belt in taekwondo.

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Marco Morgado

Marco Morgado

Pilot Precision Products, the parent company of duMONT Minute Man Industrial Broaches and Hassay Savage broaching tools, and the exclusive American distributor of Magafor and GMauvaisUSATM products, announced that Marco Morgado has joined the team in the role of the director of National Business Development. In his position, Morgado is responsible for directing marketing, sales operations, management of the company’s independent sales representatives, and leading the business’ growth strategy. He brings more than two decades of experience to his new role, gleaned from previous positions at Atlantic Fasteners, Kennametal, and other industry players. Educated at Westfield State University in business management, Morgado is the recipient of business leadership awards from the Chicopee Chamber of Commerce and others.

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Debra Mainolfi

Debra Mainolfi

Freedom Credit Union announced that Debra Mainolfi has been hired as branch officer at its West Springfield location. Mainolfi began her finance career as a licensed agent for major national insurance providers, working closely with businesses and families to design retirement and succession plans through both insurance and mutual funds. Following her later roles in banking, she joined Freedom in 2019. As part of her long commitment to community service, she serves on the executive board of directors for Unify Against Bullying, an organization working to end bullying through the celebration of diversity. In addition to serving on other boards, she previously facilitated a financial-literacy program at Sunshine Village and collaborated on a similar program for refugees with Catholic Charities and the Commonwealth of Massachusetts.

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Nicole Fregeau

Nicole Fregeau

Junior Achievement of Western Massachusetts (JAWM) announced that Nicole Fregeau has joined the organization as program manager. In her new role, Fregeau builds program expansion through strategic planning and presentations designed to recruit and renew commitments of teachers, schools, local businesses, and volunteers. To increase public awareness of JAWM programs, she creates departmental plans and develops and executes volunteer orientation programs. She coordinates the Business and Entrepreneurial Exploration (BEE) summer program as well. Prior to joining JAWM, Fregeau spent a year in Thailand teaching students at various levels to speak, read, and write in English. In addition, she screened candidates for open positions and consulted with potential students during the enrollment process, edited curriculum, and participated in school programs like English Camp and Scout Camp. As an established Junior Achievement volunteer in the U.S., Fregeau also taught JA’s “More than Money” program to sixth-grade students in Thailand. Fregeau is a graduate of Elms College with a bachelor’s degree in business management. She participated in Elms College campus ministry service trips to Nicaragua, where she worked on clean-water and education projects.

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Michael Bovino

Michael Bovino

UniTech Services Group, a subsidiary of UniFirst Corp., recently announced that Michael Bovino was promoted to vice president, bringing 35 years of contamination-control and management experience to the leadership role. Over the past 23 years, Bovino has climbed the UniFirst management ranks from general manager to division general manager, and ultimately now to vice president of UniTech. He most recently served as division general manager for UniClean, a fellow UniFirst subsidiary, where he was responsible for profit and loss, while overseeing all facets of the business. The new vice president’s career began with Public Service Electric & Gas of New Jersey, where he acted as technical manager at various nuclear power stations for several years. He then joined UniTech in 1990, playing a vital role in the company’s success as manager of Health Physics and Engineering for six years before pursuing more senior management roles within UniFirst. Bovino holds a bachelor’s degree in environmental public health from SUNY Cortland, with minors in biology and geology; a master’s degree in environmental and nuclear engineering concentrated in health physics from the University of Florida; a prior certification by the American Board of Health Physics; and an MBA concentrated in business management and financial accounting from the Isenberg School of Management at UMass Amherst. Since 2018, he has also served as a voting member of the SUNY Cortland Alumni Assoc. board of directors, as well as the board’s finance and Park Alumni House committees. Bovino replaces the newly retired George Bakevich, who served as vice president for 36 years. During Bakevich’s tenure, he oversaw major company expansions throughout the U.S., Europe, and Canada, including recent acquisitions in the area of radioactive-waste processing to support power-plant-decommissioning projects.

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Geoff Medeiros

Geoff Medeiros

As part of previously announced organizational changes by OMG Inc. to accelerate growth, the company has named Geoff Medeiros vice president of Sales and Marketing for the Roofing Products Division. In this role, Medeiros is responsible for developing and executing the division’s overall sales and marketing strategy to support its three business units: Fasteners, Adhesives & Solar, and Metal Accessories, which includes Edge Metal. In addition, he is responsible for overseeing the company’s Marketing Communications and Customer Service departments. He reports to Peter Coyne, senior vice president and general manager of OMG Roofing Products. Medeiros joins OMG from Welch’s, where he was general manager, responsible for strategic growth and marketing for the company’s core product lines. Prior to joining Welch’s, he was vice president of Brand Management and Product Development with the Yankee Candle Co. He started his career at Nestle before becoming a brand manager for Hasbro. He holds a bachelor’s degree in economics from Providence College and an MBA in international business from the Weatherhead School of Management at Case Western Reserve University.

Court Dockets

The following is a compilation of recent lawsuits involving area businesses and organizations. These are strictly allegations that have yet to be proven in a court of law. Readers are advised to contact the parties listed, or the court, for more information concerning the individual claims.

HAMPDEN DISTRICT COURT

Micah Butler v. Big Y Foods Inc.

Allegation: Negligence; slip and fall causing personal injury: $9,438.50

Filed: 2/24/20

 

Augusta Sportswear Inc. v. Bolduc’s Apparel, LLC

Allegation: Money owed for goods sold and delivered: $7.715.46

Filed: 2/25/20

 

McLaughlin Paper Co. Inc. v. Panel Solutions Inc.

Allegation: Money owed for goods sold and delivered: $31,709.03

Filed: 2/26/20

 

Performance Food Group Inc. d/b/a Performance Foodservice v. Veracruz Foods Inc. and Martin G. Carrera

Allegation: Money owed for goods sold and delivered: $46,796.22

Filed: 3/2/20

 

HAMPDEN SUPERIOR COURT

Jezare Lopez v. Super Brush, LLC and Luis Rodriguez

Allegation: Employment discrimination: $25,000+

Filed: 2/7/20

 

Barbara Motley v. Walgreens Eastern Co. Inc.; Walgreens of Massachusetts, LLC; Walgreens family of companies; Ferrandino & Sons Inc.; Christopher A. Siniscalchi d/b/a CS Services; and Christopher Siniscalchi individually

Allegation: Negligence; slip and fall causing personal injury: $122,260.91

Filed: 2/10/20

 

Kevin A. Chisholm v. Surge Home Concepts, LLC and David James Woelper d/b/a Surge Home Concepts

Allegation: Breach of contract, breach of implied warranty of good and workmanlike services, misrepresentation, negligent supervision: $40,000

Filed: 2/11/20

 

Sheila Mulholland v. Springfield Water & Sewer Commission and city of Springfield

Allegation: Negligence; slip and fall causing personal injury: $93,880.21

Filed: 2/13/20

 

Peter Chlebus v. Harvey Industries Inc., Harvey Industries Inc. d/b/a Harvey Parent Corp., Harvey Parent Corp., and the Hanover Insurance Co.

Allegation: Negligence causing property damage; unfair methods of competition and unfair deceptive acts and practices in the business of insurance: $70,680

Filed: 2/14/20

 

Richard Pelchar as personal representative of the estate of Diane Pelchar v. 135 Benton Drive Operating Co., LLC; Shakema Ali, RN; Rebecca Hebert, RN; and Mark Berte, RN

Allegation: Medical malpractice, wrongful death: $1,500,000

Filed: 2/19/20

 

Victor Lopez-Robles v. J.H.O.C. Inc. d/b/a Premier Transportation

Allegation: Negligence; falling pallet causing personal injury: $92,069.04

Filed: 2/20/20

 

David Kennedy v. the city of Westfield and Albert J. Masciadrelli, Patrick Olearcek, Carlo Bonavita, C. Lee Bennett, and Jeffrey Siegel, as they constitute the Westfield Fire Commission, past and present

Allegation: Employment discrimination: $15,000+

Filed: 2/21/20

Company Notebook

Community Foundation Gives $341,000 Through Innovation Grant Program

SPRINGFIELD — The Community Foundation of Western Massachusetts’ (CFWM) Innovation Grant Program has awarded a total of $341,000 to three change-making nonprofit organizations to continue creating innovative solutions around critical issues facing the region. CFWM’s Innovation Grant Program was launched in 2016 to encourage nonprofits to develop and execute novel ideas in partnership with other entities, as well as allow organizations to construct inventive solutions with measurable impact. In January 2018, CFWM awarded first-year funding to Five Colleges Inc., the Food Bank of Western Massachusetts, and Pioneer Valley Habitat for Humanity to implement innovative projects that were refined and tested during a planning period in 2017. Now entering their third year of funding, these grantees are seeing the tangible impact of their work. Twenty paraprofessionals of color are making their way toward receiving their licensure to become a full-fledged teachers, food-insecure patients are being identified and referred to healthy-food opportunities, and small homes have been built and are being occupied by first-time homebuyers. Five Colleges Inc. will continue to develop its “Paradigm Shift” initiative and bring in new partners. This initiative is focused on creating a more diverse teacher workforce in Western Mass. by helping para-educators of color overcome obstacles to obtaining licensure to become teachers in area schools. The Food Bank of Western Massachusetts will spend its third year expanding and analyzing the impact of its Food Insecurity Screening and Referral Initiative that conducts and tracks food insecurity screening and social-service referrals at the Holyoke Health Center and its Chicopee location. Additionally, it will partner with WestMass ElderCare and Springfield Senior Services to address the food needs of patients who screen positive for food insecurity and have a specific medical condition. Pioneer Valley Habitat for Humanity will continue with a third year of its “Big Enough: the Small Home Revolution in Western Mass.” initiative, which aims to launch more individuals and families into the middle class by empowering them to become first-time owners of small, simple, affordable, energy-efficient homes.

MBK Donates $10,000 to MHA for Crisis-intervention Training

SPRINGFIELD — Meyers Brothers Kalicka, P.C., (MBK) recently made a $10,000 donation to the Mental Health Assoc. Inc. (MHA) to fund non-violent crisis-intervention training for MHA’s direct-care staff. “To train in non-violent crisis intervention is an important professional-development opportunity for MHA staff,” said Cheryl Fasano, president and CEO of MHA Inc. “MHA does not use physical restraint in any form, so our staff members need skills to safely de-escalate and manage challenging behaviors in a non-violent manner. Our training curriculum from the Crisis Prevention Institute goes further by also helping better equip our staff to prevent difficult situations from escalating.” The Crisis Prevention Institute (CPI) is an international training organization committed to best practices and safe behavior-management methods that focus on prevention. Since 1980, more than 10 million professionals around the world have participated in CPI training programs.

HCC Extends Scholarship Application Deadline

HOLYOKE — Holyoke Community College (HCC) has extended by two weeks the deadline to apply for scholarships for the 2020-21 academic year. The new application deadline is Wednesday, April 8. Students must be currently enrolled at HCC or have been accepted for the upcoming academic year to be eligible for scholarships, which are awarded through the HCC Foundation, HCC’s nonprofit fundraising corporation. Awards totaling more than $200,000 are available for incoming, continuing, and transferring HCC students. Applicants need only to fill out a single online form to be automatically matched with the scholarships they are most qualified to receive. There are scholarships for new students, current students and students transferring to other institutions, scholarships based on financial need, scholarships for students in specific majors, scholarships for residents of certain communities, and scholarships that recognize academic achievement. For the 2019-20 academic year, the HCC Foundation awarded $223,000 in scholarships to 231 students. To begin the application process, visit www.hcc.edu/scholarships. Questions should be directed to the HCC Foundation office at (413) 552-2182 or Donahue 170 on the HCC campus, 303 Homestead Ave.

PTK Honor Society Presents ACC with Awards During Virtual Ceremony

ENFIELD, Conn. — Asnuntuck Community College’s Alpha Lambda Zeta Chapter of the Phi Theta Kappa Honor Society was recognized as being the Most Distinguished Chapter for the New England Region during a virtual awards ceremony held last weekend. The chapter and its members were awarded other honors during its first-ever virtual ceremony. These awards included Distinguished College Project Award and Distinguished Honors in Action Project Award. The chapter elected to do its Honors in Action project within a Politics of Identity theme. Working with various departments at the college, as well as outside agencies, including the Jordan Porco Foundation, the students concentrated on the issue of mental-health awareness. They also established an interactive exhibit on mental-health issues at Asnuntuck, with a digitized version, titled “Art|Mind,” available for those who could not make it to campus. The college project focused on getting information into the hands of students through campus brochures and during the college’s orientation. Asnuntuck student Victoria Orifice was awarded first-place honors for being the Distinguished Chapter Officer.

Beta Gamma Sigma at WNEU Earns Highest Chapter Recognition

SPRINGFIELD — For the third consecutive year, the Beta Gamma Sigma (BGS) Chapter at Western New England University earned the “highest honors” designation for its campus engagement and programming for the 2018-19 academic year. According to Beta Gamma Sigma CEO Chris Carosella, earning highest honors “is indicative of a campus where academic excellence is highly valued and where the faculty and chapter leaders work diligently to enhance Beta Gamma Sigma’s stature on campus.” One indicator of this engagement is participation at the annual Global Leadership Summit (GLS), which chapter President Tessa Wood and Secretary Kathryn Wells attended last year. The GLS enables delegates to participate in professional-development workshops and share best practices with student leaders from other BGS chapters worldwide.

Junior Achievement of Western Mass. Receives Five Star Award

SPRINGFIELD — Junior Achievement of Western Massachusetts has been awarded one of Junior Achievement USA’s highest honors: the Five Star Award. The purpose of the award is to recognize staff and boards of JA areas that meet Junior Achievement’s national standards in operational efficiency and through strong representation of the JA brand. Recipients must demonstrate growth in student impact and superior fiscal performance. Achievement against these criteria is certified through JA USA and audited financial statements. Junior Achievement of Western Massachusetts, which serves more than 13,000 students throughout Western Mass. and Vermont, will be presented with the award in July at Junior Achievement USA’s National Leadership Conference in Colorado Springs, Colo.

Robinson Donovan Moves to Expanded Northampton Location

NORTHAMPTON — Robinson Donovan, P.C., a full-service law firm, announced it has moved from its previous Northampton office to a more expansive location at 351 Pleasant St. The firm’s phone number, (413) 732-2301, remains the same. “We wanted to make things as convenient as possible for our growing list of clients in Hampshire County,” Partner Michael Simolo said. “We can now meet with them more comfortably. The response from clients has been very positive.” Partner Jeffrey Trapani, added that “our new office in Northampton has plenty of meeting space, free parking, and easier access. Quite a few of our attorneys live in Hampshire County, so having an expanded office in Northampton makes sense for us operationally as well and helps us better serve our clients throughout the Pioneer Valley.”

Behavioral Health Network Receives $15,000 Grant from Country Bank

SPRINGFIELD — Behavioral Health Network Inc. (BHN) has been awarded a $15,000 grant from Country Bank, which will fund direct services for BHN’s domestic-violence programs in Ware. Country Bank’s grant to BHN will be used for innovative support and advocacy services for domestic-violence survivors, which includes partnering with Country Bank employees in offering the economic-freedom initiative known as Money School. BHN’s Money School program is an award-winning, trauma-informed financial-independence initiative designed to create long-term safety and economic security for survivors of domestic violence. The grant will also be used to provide prevention-education work in local schools, and for interruption and prevention services for perpetrators of domestic violence.

Springfield WORKS Programs to Benefit from State Grant

SPRINGFIELD — Springfield WORKS leads local employers, educators, community leaders, and job seekers in developing innovative solutions to meet the economic needs of area residents and local businesses. A founding member in the Springfield WORKS collaboration, Springfield Partners for Community Action, recently received a second $50,000 award from the Baker-Polito Community Services Block Grant Special Projects Fund to support Springfield WORKS financial-wellness strategies. This award comes on the heels of a recent $100,000 Baker-Polito Urban Agenda Grant to Springfield WORKS and the Economic Development Council of Western Massachusetts. The funds will enable families to achieve economic stability as they navigate workforce-development training into a career pathway.

Incorporations

The following business incorporations were recorded in Hampden, Hampshire and Franklin counties and are the latest available. They are listed by community.

AMHERST

Common Wealth Mural Collaborative Inc., 315 Lincoln Ave., Amherst, MA 01002. Brigitte Ruhe, same. Promote public art and provide opportunities for education, events, and installation of public art.

BARRE

Attached Track Club Inc., 292 Farrington Road, Barre, MA 01005. Greg Bourque, same. Track club is established to unite, organize, motivate, and support competitors of all ages in track and field. The club is open to people interested in the sport of track and field and running

BRIMFIELD

Brimfield Rugs Inc., 1 Warren Road, Brimfield, MA 01010. Mark Zofcin, same. Buying and selling rugs.

CHICOPEE

Church of God Matthew 11:28, 16 Bolduc Lane, Chicopee, MA 01013. Rosa A. Lopez, 247 Sargeant St., Holyoke, MA 01040. Religious services.

HOLYOKE

Champion Atheltics Global Inc., 15 Mclellan Dr., Holyoke, MA 01040. Blaine T. Scott, same. To share the message of love, grace, and salvation brought through Jesus Christ.

NORTHAMPTON

Climb for The Kids Inc., 175 North Elm St., Northampton, MA 01060. Kyle O’Connell, same. Providing logistical services for worldwide climbing and trekking trips to benefit educational scholarships.

PITTSFIELD

Bellas Mentoring Inc., 82 Wendell Ave., Suite 100, Pittsfield, MA 01201. Sabra Davison, P. O. Box 1083, Jericho, VT 05465. A mountain bike organization, whose goal is to help young women reach their fullest potential.

SPRINGFIELD

CMJ Paving & Landscaping Inc., 117 Quincy St., Springfield, MA 01109. Clinton Mitchell, same. Paving and landscaping.

Cool Beans Production Inc., 451 Eastern Ave., Springfield, MA 01109. Janice Brown, same. Real estate.

Axia Group Insurance Services Inc., 933 East Columbus Ave., Springfield, MA 01105. Michael R. Long, 1 Geer Hill Rd., Williamsburg, MA 01096. Building company.

WEST SPRINGFIELD

Calyx & Pistils Inc., 283 Forest Glen Rd., West Springfield, MA 01089. William John Fontaine, same. Operating agricultural facility.

WEST STOCKBRIDGE

Bau-Da Design Lab Inc., 126 E. Alford Rd., West Stockbridge, MA 01266. Paul R. Brown, same. Graphic design, editing, photography.

WESTFIELD

Bourwine Inc., 1029 North Rd., Unit IA Hampton Ponds Plaza, Westfield, MA 01085. Robert J. Guiel, 115 Lincoln Ave., South Hadley, MA 01075. Integrative health & fitness.

WILLIAMSTOWN

Berkshire Innovations Inc., 63 Spring St. #402, Williamstown, MA 01267. Michael W. Taylor, same. Development, sales and servicing of electronic products.

DBA Certificates

The following business certificates and trade names were issued or renewed during the month of March 2020.

BELCHERTOWN

Alice Moran, Court Reporter
49 Shea Ave.
Alice Moran

Ciesiuk Property Maintenance
667 North Washington St.
Melanie Maggi

Contemporary Woodcraft
11 Town Beach Road
Robert Rivard

Flo-Rite Seamless Gutters
295 Turkey Hill Road
Joseph Fazio

GDM
80 Oakridge Dr.
William DeSantis

Ginnybrook Farm
226 Turkey Hill Road
Ken Hislop

Hunters Ridge Development
8 Warner St.
Richard Greene

Lone Birch Farm
630 George Hannum St.
Kirk Stephens

CHICOPEE

Chicopee Rehabilitation and Nursing Center, LLC
44 New Lombard Road
Akiva Horowitz

Coldwell Banker Commercial Realty
1421 Granby Road
NRT New England, LLC

Fiona’s Spa
1888 Memorial Dr.
Meijuan Zhou

SPRINGFIELD

Banquet Hall
111 Chestnut St.
Jason Perez

Beverly Paige + Healthcare
34 Pineywoods Ave.
Beverly Paige

Blue Wheel Transportation
48 Montgomery St.
Kelly Reeves

Blushtan
673 White St.
Maria Serra

Boston Road Auto Mall
712 Boston Road
Miguel Betancourt

Gary’s Auto Repair
1800 Allen St.
Gary Leyden

H. Bonney Enterprise
243 Naismith St.
Harry Bonney

Hair 2000
459 Main St.
Carol Marnelakis

Health New England Inc.
1 Monarch Place, Suite 150
Health New England

Likkle Jamaican Cuisine
664 Page Blvd.
Dawn Summerville-Simon

Martinez Catering
82 Harvey St.
Jacqueline Martinez

Metrocare of Springfield
125 Liberty St.
Luz Lopez

Modento Group, LLC
606 Sumner Ave.
Maninder Singh Sidhu

Mutebi Home Improvement
62 Fern St.
Andrew Mutebi

Old School Pizzeria
770 Boston Road
Asif Sikander

Pacific Residential Mortgage
933 East Columbus Ave.
Pacific Residential

Peachtree Realty
49 Cadwell Dr.
Kathleen Sweeney

Peter Paradise Photography
158 Forest Park Ave.
Peter Paradise

Pick Up Games
35 Westminster St.
Justin Cotton Jr.

Preferred Behavioral Health
125 Liberty St.
Luz Lopez

Prospect Variety
51 Prospect St.
Martin Severino

WESTFIELD

Ames Plumbing Service, LLC
130 Joseph Ave.
Patrick Ames

Coldwell Banker NRT
75 Broad St., Unit B
NRT New England, LLC

Coldwell Banker Realty
75 Broad St., Unit B
NRT New England, LLC

Customized Solutions
129 Otis St.
Deborah Schultz

Hannah Josephine Photography
3 Brimfield Way
Hannah Sarat

Lucky Nails & Spa
303 East Main St.
Tai Nails, LLC

Salon Cabellos
4 Franklin St.
Albertina Guzman-Picot

Steve’s Motor Works Supply
20 Lisa Lane
Steven Cipriani

Studio 20 Salon & Spa
1029 North Road
Jennifer Venn

The Wellness Center at Crane Pond
77 Mill St.
Dawn Whitehill

WEST SPRINGFIELD

Atwood Fire & Security
33 Sylvan St.
George Condon IV

Bottega Cucina
46 Morgan Road
Philip Hillenbrand

Broken Edge Deburring Inc.
42 Norman St.
Kevin Williams

Custom Gutters
2385 Westfield St.
Sergey Tokarev

Dynamork Security Centers
31-33 Sylvan St.
George Condon III

Landry Lock and Alarm
33 Sylvan St.
George Condon IV

Maria Mystique
86 Maple Terrace
Dana Canary

MK Flowers
88 Bosworth St.
Marina Kishko

MPS Solutions
1702 Riverdale St.
Christopher Decoteau

Munro Wireless
44 Park St.
Alfredo Garib

Raymour & Flanigan Furniture
1406 Elm St.
Neil Goldberg

Richard’s Grinders
875 Memorial Ave.
Brian Cleland