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Cover Story

Goal Oriented

 

Sean Dolan, general manager of the MassMutual Center

Sean Dolan, general manager of the MassMutual Center

 

Jeff Smith acknowledged that, at this time of year, he’s certainly plugged into the NCAA Division 1 hockey rankings, standings, and something called … bracketology, a science of sorts whereby an analyst, starting several weeks in advance, projects which teams will wind up in the season-ending tournament and where they will play.

Most of his attention is focused on UMass Amherst — he’s the school’s deputy athletic director for External Operations — which has been a regular in the tournament the past several years and won the national championship in 2021. But he’s also looking at how the tournament brackets will shake out and what the competition might be.

This year, however, he’s watching things even more closely, because there is much more at stake than where the Minutemen might play and whom — although that’s still top of mind, obviously.

Indeed, it was Smith who went to his boss several years ago with the idea of the university, working in tandem with the MassMutual Center and American International College, co-hosting one of the tournament’s regional slate of games.

Long story short — we’ll go back and fill in some of the details later — the three parties submitted a bid in early 2020 to host a regional round in 2023, 2024, and 2025, and the NCAA awarded Springfield one for 2024 — specifically, three games to be played later this month that will determine which team will punch their ticket for the Frozen Four, to be played in St. Paul, Minn.

Which brings us back to bracketology.

Smith and other organizers of this regional are watching closely to see which teams might be coming to downtown Springfield. UMass Amherst is very likely to be one of them — the team was ranked in the top 10 as of this writing and stood a good chance of winning either one of the 10 at-large bids or the automatic bid that comes with the Hockey East crown (it was in fourth place as the regular season was winding down). And if UMass is in the tournament field, he said, it will play in Springfield because it’s a host and the MassMutual Center is not its home rink.

Jeff Smith

Jeff Smith

“I think Western Mass. has become this 413 hockey hotbed right now.”

As for the others, quality hockey is assured, but another team or even two from the Northeast would be ideal, said Sean Dolan, general manager of the MassMutual Center, who described this venture as a financial risk for its partners, but one that those involved consider well worth taking.

“There’s financial risk here — there’s a guarantee that goes to the NCAA, and your finances need to be covered,” he said, adding quickly that several thousand tickets have already been sold, well in advance of Selection Sunday, and almost 1,000 hotel rooms have been blocked off for the NCAA, the teams, their fans, their bands, television crews, referees, and more.

The decision to bid for the D1 hockey regional is part of a broader effort to bring more sporting events of this nature to the MassMutual Center, a facility owned by the state and managed by MGM Springfield.

Indeed, bids have been submitted for D2 basketball (men’s and women’s), D2 and D3 wrestling, D2 and D3 volleyball, and additional D1 hockey regionals, he said, adding that, while word is awaited on those bids, it’s very likely that this spring’s regional will the first of many collegiate sporting events coming to the facility.

Jessica Chapin, director of Athletics at AIC, another partner in this venture who’s also watching bracketology closely, agreed. She noted that AIC, which has played in the tournament in recent years, is experiencing an injury-plagued season and is unlikely to be in the field of 16. And if it did win the Atlantic Hockey conference title, it could not play in Springfield because the MassMutual Center is the Yellowjackets’ home rink.

But AIC is sharing in the risk of hosting this regional, she said, adding that, like all those involved, she’s crossing her fingers on the draw and expecting a strong showing and more collegiate sporting events in the future.

“We’re super excited to hopefully have a team from down the Mass Pike,” she said. “Hopefully, that will be the top seed in our building, and that will help drive attendance to this event and make it great for not only AIC, but Springfield and the greater community.”

Mary Kay Wydra, president of the Greater Springfield Convention and Visitors Bureau, concurred, noting that the event should provide a real boost for the region’s tourism and hospitality sector, especially coming at an otherwise slow time of year she described as “our traditional mud season.”

“We’ve run the preliminary, and I’m stressing preliminary, economic-impact calculation, and, based on the current information available, the result is a little over $1 million for our local economy,” she said. “Of course, that number could vary up or down slightly depending on which teams participate, how far their fans will travel, how big their fan base is, and even the weather that weekend.”

“You have a community that’s really invested in hockey, and we will bring some the nation’s best talent to Springfield.”

Those comments certainly explain the interest in bracketology and the risks involved with this venture, which, overall, is seen as an opportunity to spotlight the emergence of hockey in this region and provide a boost to both its prominent arena and the entire hospitality sector.

 

New Gains

For those not familiar with the Division 1 hockey tournament, it’s very much like the better-known basketball event known as March Madness, only on a much smaller scale.

Indeed, while there are more than 330 Division 1 basketball teams spread across 33 conferences, each with its own automatic bid to the tournament, D1 hockey features roughly 60 teams in just six conferences, with teams mostly in the Northeast and Midwest.

Sixteen teams make the tournament, and deciding where they play can be a complicated process. Indeed, the selection committee likes to keep teams relatively close to home, for many obvious reasons, but there are competing forces, including the dominance of Hockey East, which could have three number-one seeds, requiring at least one of them to travel. Also, the committee tries to avoid teams from the same conference playing in the first round. And, yes, UMass being a host, guaranteeing it a spot in Springfield, complicates things even further.

There’s still three weeks for the brackets to be worked out, and local organizers will certainly be watching. But they’re expecting the event to sell and anticipating that the risk they’re taking will pay off — for Springfield, the region, the MassMutual Center, area businesses, and more.

The Frozen Four games are now played annually in cities and rinks with NHL teams, said Smith, adding that the regionals are usually played in smaller arenas, typically those that are home to American Hockey League teams — like the MassMutual Center, home to the Thunderbirds, a franchise that has seen success on and off the ice under the direction of President Nate Costa.

That success, coupled with the emergence of UMass Amherst and AIC as true hockey powers, is one of several motivating factors for bidding on the D1 hockey regional, said Smith and Dolan, who knew each other from when Dolan worked at the Mullins Center on the UMass campus, adding that a hockey regional is one way to build off that momentum.

Mary Kay Wydra

Mary Kay Wydra

“The NCAA has blocked 940 rooms in our area, which is significant for a late March weekend that coincides with the Easter holiday.”

“I think Western Mass. has become this 413 hockey hotbed right now,” said Smith, citing the success of AIC, UMass Amherst, and the T-Birds. “That’s kind of cool, and hosting a regional is a way to promote that and celebrate it.”

Dolan agreed, noting that bidding for the D1 hockey regional is part of a larger effort to bring more sporting events to the region and, overall, fill more dates at the MassMutual Center.

For many years, Springfield hosted a D2 basketball regional, he recalled, and even a D1 basketball regional in the ’70s when that tournament was much smaller. But there has been little in recent years beyond the the Hall of Fame Classic games each fall.

Dolan said Las Vegas has landed a number of collegiate and professional sporting events in recent years (it just hosted the Super Bowl, for example), and those at MGM Springfield and the MassMutual Center conferred with their partners in Vegas about how to bring similar events to Springfield.

At the same time, talks between those at the facility and UMass, and then AIC, about hosting D1 hockey picked up in intensity. The bid was submitted just prior to COVID in 2020, and word was received that Springfield had been awarded one of the regionals for 2024 that October.

And, as noted earlier, it was just the first of many bids to be submitted, said Dolan, adding that sporting events of this nature are advantageous for many reasons. They bring people to Western Mass. from outside the region, thus giving it some exposure while also filling hotel rooms and restaurants. They also bring energy to the downtown for several days at a time.

“Our goal is to have Springfield host an NCAA championship every year,” he told BusinessWest, “so that this becomes something that we all, as community members, can anticipate. The sport will change by the year, but we want to have something each year.”

 

Icing on the Cake

When asked what to expect over those three days in late March, those we spoke with said there will certainly be some quality hockey on tap.

After that … well, much depends on how this bracket comes together.

One recent bit of bracketology, from Feb. 21, had UMass Amherst, Boston University, Denver, and Cornell coming to the MassMutual Center; that’s three teams from the Northeast and one from 2,000 miles away.

But other factors will play into this equation as well, everything from the weather to the fact that this will be Easter weekend (in making their bid, the local partners specifically bid for games to be played on Thursday and Saturday, rather than Friday and Sunday, to avoid playing on Easter).

Advance ticket sales, as noted, have been solid, Dolan said, adding that the brackets will not be announced until the Sunday before the games start. Most tickets will be sold after Selection Sunday, he explained, but organizers will push for advanced sales, emphasizing the quality of the hockey and the fact that Springfield hasn’t seen anything quite like this before.

“The NCAA has blocked 940 rooms in our area, which is significant for a late March weekend that coincides with the Easter holiday,” Wydra said. “So this figure is a very good indicator of the likely impact on our accommodations sector. It’s a little tougher to predict the overall room demand without knowing which teams will make it into the regional tournament. Some fanbases are very engaged and will follow their teams more enthusiastically than others, and of course distance is a factor, but we’re certainly expecting the room demand to be high.”

Having the Minutemen, which have been averaging more than 5,000 fans per game this year and have drawn as many as 8,000 to some tilts, including one against Michigan, will be huge, but other teams are expected to travel well.

When asked how they will measure success, those involved said there will be several yardsticks, including everything from ticket sales to how well those attending the games support downtown businesses.

And the results may ultimately play into how well the three partners fare as they vie for other regionals — bids have been submitted for 2026, 2027, and 2028.

“We’re planning on having a lot of success with this,” Smith said. “And it would be great to have it where every few years we have this in our backyard.”

Chapin, a member of the BusinessWest 40 Under Forty class of 2023, agreed.

“You have a community that’s really invested in hockey, and we will bring some the nation’s best talent to Springfield,” she said. “So I expect near-sellout crowds for the event.”

Added Wydra, “we’re sure the NCAA will be looking at how Springfield measures up to the other regional tournament locations,” which include Providence, R.I., Maryland Heights, Mo., and Sioux Falls, S.D.

“Here, our attention will be focused on the hotel-occupancy data, ticket sales for the games, attendance at area attractions, and dining volume at local restaurants. We expect to see a busy downtown in late March, with foot traffic on the street, and our enthusiasm for this event is high.”

Now, they’re just waiting for the puck to drop.

Cover Story

From the Casino to Cannabis, Powerful Forces Have Changed the Landscape

By George O’Brien and Joseph Bednar

As the year and the decade come to a close, BusinessWest takes a look back at the stories that dominated the past 10 years and the forces that have in many ways changed the landscape — literally and metaphorically. These include everything from the tornado that touched down that June day in 2011 to the arrival of casino gambling in Western Mass.; from the emergence of a new and multi-faceted business sector — cannabis — to the growth and maturity of the entrepreneurship ecosystem. In short, the region looks a lot different than it did in January 2010, and most of it is for the better. Because this is 2020, here are the top 20 stories from the past decade.

The Casino Era

Perhaps the most dominant story of the decade was the introduction of casino gambling to the Common-wealth — and it covered the entire decade, to be sure, with a number of plots and subplots.

And, of course, the story continues.

Through the early part of the 2010s, the dominant story was where the casinos would be located. Legislation dictated that one of the resort casinos be located in what is considered ‘Western Mass.’ — everything west of Worcester — and a number of sites in several different communities emerged.

That list included the Big E grounds, the Wyckoff Country Club site in Holyoke, a location just off the Mass Pike entrance in Palmer, a site in Brimfield, and, of course, several locations in Springfield, including two downtown — one on the Peter Pan bus terminal site and the other in the tornado-ravaged South End — and one in East Springfield that eventually became home to CRRC (see listing below).

Eventually, MGM’s proposal to revitalize the South End with a $950 million resort casino was chosen by Springfield and then the Gaming Commission. Construction began in the spring of 2015, and for more than three years, the region watched the massive facility take shape.

It opened in August 2018, and since then, the focus has primarily been on revenues that are lagging well behind what was projected when the casino was proposed. However, Mike Mathis, president and COO of MGM Springfield, has maintained that casinos go through a “ramping-up” process that is generally three years or more in duration, and that the Springfield facility is still very much still in this ramping phase.

Looking forward, MGM officials are optimistic that sports gambling — still being considered by the Legislature — will provide a needed revenue boost. Meanwhile, they point to a number of positive developments spurred by the casino, including jobs, greater vibrancy in the downtown area, a trickle-down effect to other hospitality-related businesses, and new events, such as concerts and the upcoming Red Sox Winter Weekend.

Springfield’s Revitalization

When the decade began, Springfield was still climbing out of a very deep, very dark fiscal hole that it fell into several years earlier, one that took the city into receivership and made it the butt of jokes in the eastern part of the state.

As the decade ends, there is still considerable work to do, but Springfield is a very different place than it was 10 years ago. Its downtown, now anchored by a $960 million casino, is much more vibrant. CRRC is making subway cars in East Springfield. Union Station has been revitalized, and rail service has been expanded. The I-91 viaduct has been replaced. Many of the areas damaged by the tornado of 2011 have been revitalized. Tower Square has new ownership and some intriguing new tenants, including the YMCA of Greater Springfield.

Meanwhile, several of the parks, including Riverfront Park and Court Square, have been restored, and Pynchon Park, which links Dwight Street with the Quadrangle, is getting a facelift. Way Finders is building a new, $17 million headquarters building on the site of the old Peter Pan Bus Terminal. MassMutual is is spending $50 million to renovate and expand facilities in Springfield. Big Y recently completed a $46 million expansion. A $14 Educare facility just opened its doors. The list goes on.

There are still things to be done, such as revitalizing Court Square, building a replacement for the crumbling Civic Center Parking Garage, and spreading the vibrancy at MGM Springfield to properties across Main Street from that complex. But overall, Springfield is enjoying a resurgence, and has taken the step of announcing this loudly, and locally, in a marketing campaign created in concert with the Economic Development Council of Western Mass.

A city that was still very much in a dark place at the start of the decade has now come into the light.

The Rise of Cannabis

While many states have since followed suit, Massachusetts has long been near the vanguard when it comes to legalizing marijuana — first for medicinal purposes in 2012, then for recreational, or ‘adult,’ use in 2016. Both measures were passed by voters at the ballot box, and together they have created nothing less than another economic driver in Western Mass.

New England Treatment Access (NETA), the state’s first dispensary to begin adult sales, drew massive lines when it first opened in November 2018, but still maintains a healthy flow of customers as other shops, like Insa in Easthampton, Theory Wellness in Great Barrington, and others have begun recreational sales — with dozens more, in myriad communities, in various stages of permitting and development.

The burgeoning cannabis trade has impacted other fields as well, such as law, as firms have launched specialized practices to help entrepreneurs navigate the intricacies of this business. Meanwhile, banks eagerly await a possible move on the federal level to allow them to handle cannabis accounts.

Municipalities no doubt appreciate the additional tax revenue, which differs by town — in Northampton’s case, it’s 6% on top of the 17% tax customers pay the state, resulting in a $737,331 haul during NETA’s first three months of operation. In this light, it’s no surprise so many communities have embraced this new cannabis era in Massachusetts.

Marijuana remains illegal federally, but a surge of state-level legalization has probably gained too much momentum for that to remain the case forever. Massachusetts has played no small part in that trend.

A Decade-long Expansion

When the decade began, the economy, in many ways still recovering from what became known as the Great Recession, was nonetheless expanding.

And 10 years later … it is still expanding.

It’s been an historic run in many ways, and one that has seemingly defied the odds and host of issues — from trade wars to turmoil overseas to chaos on Capital Hill — to continue as it has.

For most of the decade, the expansion has been anything but profound — usually a percentage point or two or three of growth — but it has continued, bringing the stock market to new and sometimes dizzying heights — the Dow was above 28,000 as this issue went to press, and the S&P was nearing 3,200 — and the region and the nation to something approaching full employment.

These historically low unemployment levels have brought opportunities for workers and challenges for employers (see below), but they are the most obvious sign that the economy is still humming.

The question is … just how long can this last?

Many of the experts predicted a recession for sometime in 2019. It didn’t happen. Now, many are saying that one is likely for 2020, especially with the current inversion of the yield curve, whereby interest rates have flipped on U.S. Treasuries, with short-term bonds paying more than long-term bonds.

If history is any indicator, then this expansion seems destined to come an end soon. Then again, all the signs, from the stock market to the job market, seem to indicate otherwise.

Workforce Issues

As noted, the expansion has brought with it historically low unemployment in most regions of the country, including Western Mass.

And, as also noted, this has created a market heavily tipped toward the job seeker, which has meant challenging times for employers across virtually every sector of the economy.

Indeed, one consistent theme in the hundreds of interviews BusinessWest conducted with business owners and managers over the past decade has been the ongoing difficulty with finding and retaining good help.

It doesn’t matter which sector you’re talking about — healthcare, financial services, construction, distribution, retail, or hospitality — the one constant has been the struggle to fill the ranks.

At the start of the decade and maybe until a few years ago, employers would say it was a good problem to have; now, they don’t use that phrase so much. It’s just a problem.

And one that has led to some new terminology entering the lexicon: ‘ghosting,’ a situation that occurs when someone is slated to show up for work (or even an interview) and doesn’t, because something better has come along.

The situation has been exacerbated by forces ranging from the retirement of Baby Boomers to the arrival of MGM Springfield, and addressed by initiatives at the state and local levels — from agencies, community colleges, and organizations like Dress for Success — to give more people the skills they need to succeed in a technology-driven economy.

A Growing Entrepreneurship Ecosystem

One of the very best stories over the past decade has been the growth and maturation of the region’s entrepreneurship ecosystem, to the point where it is now a powerful force in the region when it comes to economic development.

The ecosystem has come to have a number of moving parts, from mentorship groups such as Valley Venture Mentors, EforAll Holyoke (formerly SPARK), and Launch 413 to entrepreneurship programs at area colleges and universities; from angel-investing groups that provide much-needed capital to initiatives like UMass Amherst’s Institute for Applied Life Sciences and Springfield-based TechSpring, which are working to take ideas from the lab to the marketplace.

Together, these moving parts have created large amounts of what could be called entrepreneurial energy, which has led to hundreds of new startups selling everything from cookies to mops to software programs that can enable machines to operate more efficiently.

Many of the entrepreneurs behind these ventures have made their way to the cover of BusinessWest, an indication of just how important the startup economy has become to the overall vitality of this region, and how large and impactful the entrepreneurship ecosystem has become.

While many are waiting and hoping for the next Google, Facebook, or Uber, most understand that the many smaller businesses now employing a handful of workers are already changing the landscape in individual communities, such as Holyoke and Springfield.

The Opioid Crisis

In 2016, when Gov. Charlie Baker signed into law a sweeping series of measures aimed at curbing opioid addiction, that class of drugs had long been recognized as a health crisis in the Commonwealth.

Specifically, it was the first law in the nation to limit an opioid prescription to a seven-day supply for first-time adult prescriptions and every prescription for minors, with certain exceptions. Among other provisions, information on opiate use and misuse must be disseminated at head-injury safety programs for high-school athletes, doctors must check the Prescription Monitoring Program database before writing a prescription for a Schedule 2 or Schedule 3 narcotic, and prescribers have ramped up continuing-education efforts, ranging from effective pain management to the risks of abuse and addiction associated with opioid medications, just to name a few.

Progress has been slow. In 2017, there were 1,913 drug-overdose deaths involving opioids in Massachusetts — a rate of 28.2 deaths per 100,000 persons, roughly double the national rate of 14.6. The greatest increase in opioid deaths was seen in cases involving synthetic opioids, mainly fentanyl: a rise from 67 deaths in 2012 to 1,649 deaths in 2017.

More recent news has been mixed. Opioid-related overdose deaths in Massachusetts fell 6% in the first nine months of 2019 compared to the first nine months of 2018, according to the Massachusetts Department of Public Health. Between January and September of 2019, there were 1,460 confirmed and estimated opioid-related overdose deaths in Massachusetts, compared to 1,559 in the first nine months of 2018.

However, the fentanyl problem grows — it was present in 93% of opioid-related overdose deaths where there was a toxicology screen over that time frame, up from 89% in 2018. Still, the state’s multi-pronged approach to the opioid epidemic may finally be making a difference.

The Tornado of 2011

There aren’t many residents and business owners who don’t have vivid recollections of the tornado that roared across Western Mass. on June 1, 2011.

Indeed, it traveled through a number of communities, leaving in its wake heavy damage and rebuilding challenges like the region had never seen.

It ravaged rural areas like Belchertown, but also traveled right down Main Street in Springfield, crossing over City Hall as it did so.

As it tore across Springfield and the region, the tornado didn’t discriminate; it damaged elementary schools, colleges, and especially what was then Cathedral High School, which was eventually razed and replaced with a much smaller facility known as Pope Francis High School. It laid waste to Monson’s scenic landscape. It changed the landscape at Veterans Golf Course in Springfield and completely uprooted Square One, the early-childhood education provider located in Springfield’s South End. (Joan Kagan, executive director of Square One, became the face of the disaster, literally and figuratively, as her picture — taken on Main Street with the agency’s ravaged home behind her — graced the cover of BusinessWest a few days later.)

After the dust settled, the difficult and inspiring cleanup and recovery began, and in some ways, it is still ongoing. Efforts to rehabilitate the South End of Springfield were greatly accelerated by MGM’s proposal to build a resort casino partly on parcels damaged by the casino. But several other businesses have risen in that era, including a new CVS pharmacy.

The Potential of Rail

State Sen. Eric Lesser has long been touting east-west rail service connecting Western Mass. and Boston, arguing that an 80-minute ride from Springfield’s Union Station to Boston’s South Station would be a game changer — and not only for Springfield.

“In Western Mass., we have great quality of life, great schools, a lot to offer, but we’re not creating jobs fast enough to keep people here,” he told BusinessWest. “As a result, we’ve seen a vacuuming of jobs and opportunities into a handful of zip codes. And in Boston, two crises are playing out simultaneously: out-of-control traffic gridlock and skyrocketing housing prices.”

Connecting the regions with high-speed rail could help solve both problems, he often argues. High-speed rail service between Pittsfield and Boston — with up to 16 round-trip trains running every day along the Interstate 90 corridor — was among the options for linking Western Mass. to Boston presented by the Massachusetts Department of Transportation to a state advisory committee in Springfield recently.

It’s not like rail hasn’t already made life easier in Western Mass., what with the launch of the Amtrak Vermonter line in 2016 and the Valley Flyer service between Greenfield and Springfield earlier this year. Ridership originating in Northampton on the Vermonter line increased from 17,197 riders in 2016 to 21,619 in 2018, reflecting a growing demand for rail.

“The new generation — people my age and younger — don’t want to sit in their cars all day,” Lesser said. “They don’t want long commutes on clogged highways. They’re open to using buses and trains in a way that maybe previous generations weren’t. Again, it would solve a lot of overlapping challenges we’re facing all at the same time.”

CRRC’s Rail Cars

A region that used to be home to many major manufacturing companies — at least, more than exist today — got a major boost in 2014 with the announcement that Chinese rail-car manufacturing giant CRRC was coming to Springfield to build hundreds of new cars for the MBTA’s Orange Line and Red Line systems.

The initial contract was for 152 Orange Line cars and 132 Red Line cars to replace aging trains. Two years later, an additional order was placed for 120 more Red Line cars, bringing the state’s total investment in new cars to $566 million.

From CRRC’s $95 million factory on Page Boulevard, which employs about 200 people, about a dozen trains have been delivered, and the company also built a 42,500-square-foot warehouse at the site this year to house large components.

The company’s leaders say they invested in Springfield with an eye on significant growth in the U.S. That has come to fruition, with a deal in 2016 to manufacture new subway cars for the city of Los Angeles and an agreement in 2017 to build new train cars for SEPTA, Philadelphia’s transit system, to name just two developments.

MBTA says the new vehicles incorporate improved safety features, wireless communications for monitoring potential maintenance needs, improved passenger comfort, new technology that provides important customer-facing information, and cutting-edge accessibility features, such as platform gap-mitigation devices.

For Springfield, however, the trains represent something greater — a major manufacturing success story at a time when one was needed.

The Dr. Seuss Museum

For years, people visiting the Dr. Seuss sculpture garden in the Quadrangle would ask where the museum devoted to the beloved children’s author and Springfield native was located. And they would be told there wasn’t one.

That all changed in the summer of 2017, with the opening of the Amazing World of Dr. Seuss Museum, a facility that has provided a true measure of the awesome power of the Seuss name and brand by attracting visitors from across the region and country and from around the world.

In its first year of operation, the museum enabled the Quadrangle to shatter attendance records, and the numbers have been steady and quite impressive since.

Museum officials are optimistic that the attendance and revenue boost from the Seuss facility will enable it to modernize and expand many of its other facilities. Meanwhile, civic and economic-development leaders say Seuss gives Springfield a powerful addition to its roster of attractions, one that can inspire — and lengthen — visits to the region.

Holyoke’s Renaissance

Another intriguing story from this past decade has been the resurgence in the city of Holyoke, a proud industrial city that has been re-inventing itself as a center for the arts, entrepreneurship, and, yes, cannabis.

In fact, in one interview with a TV crew several months ago, Holyoke’s mayor, Alex Morse, joked that it was goal, if not his mission, to see the community’s nickname change from the Paper City to the Rolling Paper City. That remark speaks to the enthusiastic manner in which the city embraced the legalization of cannabis in the Commonwealth and essentially opened its doors to many different kinds of businesses within that sector. Today, hundreds of thousands of square feet of former mill space is being eyed for cannabis cultivation and other uses, and several facilities are already operating.

But cannabis is only one of many good stories that have unfolded in Holyoke over the past decade. Others include the opening of the Massachusetts Green High Performance Computing Center in 2012; renovation of the property known as the Cubit Building, which is now home to apartments as well as the Holyoke Community College MGM Culinary Arts Institute; creation of SPARK, an agency devoted to encouraging and mentoring entrepreneurs (now named EforAll Holyoke); new rail service; and a burgeoning cultural district in the heart of downtown.

Like Springfield and other gateway cities and former industrial centers, Holyoke has evolved beyond those roots, and with very positive results.

Springfield Thunderbirds

One of the best stories of the decade involved hockey in Springfield, and specifically a new team that has infused the region with energy, imagination, and, yes, entertaining hockey.

We’re talking about the Springfield Thunderbirds, a team, and a story, so good that the franchise’s owners and managers were named BusinessWest’s Top Entrepreneurs for 2017.

To recap quickly, hockey, which has a rich history in Springfield dating back to the 1930s, was struggling in Springfield toward the middle of the decade. And then, it was gone, as the franchise known as the Springfield Falcons relocated to Arizona.

But a large group of entrepreneurs and community activists were determined not to see hockey relegated to the past. Their first move was to purchase a franchise in Portland, Maine, and relocate it to Springfield. Their second, even more important, move was to put Nate Costa, then working for the American Hockey League in its Springfield office, in charge.

His goal was to turn the Thunderbirds into a household name, and he has done just that, making the T-Birds, as they’re called, a big part of the renaissance taking place in Springfield.

The team is averaging more than 5,000 fans a night through a host of imaginative efforts — from promotions such as 3-2-1 Fridays ($3 beers, $2 hot dogs, and $1 sodas) to bringing in celebrities such as Red Sox stars David Ortiz and Pedro Martinez.

The end result? A ticket to a hockey game at the MassMutual Center is much more difficult to come by. That’s a sign of the T-Birds’ success on the ice, and in their ability to become part of the proverbial big picture when it comes to Springfield’s revitalization.

Bay Path University’s Evolution

A quarter-century ago, Bay Path College was a small, two-year school experiencing an identity crisis on a number of levels. Today, the institution is a university and a brand known across the region, and also across the country.

And the continued growth and emergence of Bay Path, led by President Carol Leary, who will be retiring next spring, certainly deserves to be among the biggest stories of the past decade.

The college, recently ranked among the fastest-growing private baccalaureate institutions in the nation, has, over the past several years, created the American Women’s College, an online institution; added several new programs, both at the undergraduate and graduate levels; opened a new science center in East Longmeadow; and become an industry leader in cybersecurity and computer-science programs. Meanwhile, it continues to stage its annual Women’s Leadership Conference each spring, an event that draws roughly 1,000 people to the MassMutual Center.

And in 2014, the institution had to create a new sign at its entrance in the center of Longmeadow, one with enough room for the word ‘university,’ a step that reflects its more global reach and its rising brand.

Over the past few years, Leary has been twice honored by BusinessWest, first with its Difference Makers award, and then its Women of Impact award. Those accolades speak to how much she has done for the school and within this region. But they also reflect just how far this school has come.

Ludlow Mills on Schedule

It’s been more than eight years since Westmass Area Development Corp. announced the 20-year project known as Ludlow Mills — a blend of both brownfield and greenfield development — and, about a third of the way through that time frame, progress at this complex of 60 buildings and adjoining undeveloped land has been steady.

When it started the clock back in 2011, Westmass said this project would generate $300 million in public and private investments, more than 2,000 jobs, and a more than $2 million increase in municipal property taxes. To date, high-profile initiatives on the site include the building of Encompass Health Rehabilitation Hospital of Western Massachusetts, WinnDevelopment’s overhaul of the structure known as Mill 10 into over-55 housing, and several smaller developments.

And there is more on the drawing board, most notably WinnDevelopment’s planned conversion of Mill 8, the so-called Clock Tower Building, into a mixed-used project featuring commercial space on the ground floor and more housing in the floors above.

The next key milestone for the project is the construction of Riverside Drive, which will open up approximately 60 acres of pre-permitted light-industrial property.

“We’re getting a lot of interest,” said Jeff Daley, Westmass’ new CEO, who noted that one of the front parcels was sold to the town of Ludlow for a new senior center, which recently broke ground. “That’s going to be a beautiful building to showcase the property from the eastern side.”

Ludlow’s municipal leaders say Ludlow Mills is already creating a trickle-down effect to the town and the region in terms of jobs and other benefits.

“It’s growing,” Daley added, “and there’s a lot of momentum, a lot of interest. People are coming in and creating stable businesses, and creating jobs. It’s really exciting.”

Ideas Take Shape at IALS

UMass Amherst may be renowned for cutting-edge scientific research, but when it comes from turning published papers into public benefits, the transition hasn’t always been smooth. Enter UMass Amherst’s Institute for Applied Life Sciences (IALS, pronounced ‘aisles’), where a collection of ‘core facilities’ is helping boost the state’s manufacturing economy — and innovation reputation — in myriad ways.

IALS was created in 2013 with $150 million in capital funding from the Massachusetts Life Sciences Center (MLSC) and the university itself. Its mission is to accelerate life-science research and advance collaboration with industry to effectively shorten the gap between scientific innovation and technological advancement.

The institute achieves this goal through three translational centers: the Models to Medicine Center, which harnesses campus research strengths in life science; the Center for Bioactive Delivery, which seeks to discover new paradigms for the discovery of optimized delivery vehicles for drugs; and the Center for Personalized Health Monitoring, which aims to accelerate the development and commercialization of low-cost, wearable, wireless sensor systems for health and biometric monitoring.

Located inside the IALS building, these core facilities — now numbering more than 30 — and their high-tech equipment are available not only to UMass researchers, but to companies that want to rent the space and equipment. For those companies, IALS provides a key resource they might not be able to afford on their own — and it could make a difference whether they invest in Western Mass. or go elsewhere.

Together, they form a pathway to commercialization — a vehicle to bring research to fruition and make an impact on society. By creating connections between research and the marketplace, IALS is doing its part to make Western Mass. a hub of innovation.

Baystate’s Expansion

Baystate Medical Center was already the region’s largest hospital — and the flagship of an ever-broadening network of hospitals and specialty practices — when it launched an ambitious, $295 million expansion, called ‘the Hospital of the Future,’ toward the end of the last decade.

‘Future,’ in this context, had multiple meanings. One was a forward-looking mindset when it came to technology, how a modern emergency room should look, and sustainable design and construction elements in the 640,000-square-foot addition. Another was the fact that Baystate left much of the new space undeveloped inside, knowing it would be needed in, well, the future.

When the new space opened in April 2012, its MassMutual Wing housed the Davis Family Heart and Vascular Center, which includes six surgical/endovascular suites designed to accommodate advanced lifesaving cardiovascular procedures, as well as 32 cardiovascular critical-care rooms that support state-of-the-art medicine. Later that year, a much larger Emergency Department opened in the new building, replacing an outdated ER that was designed to handle much less traffic than it was currently receiving.

That’s not the only way Baystate was expanding, of course. It also brought Wing Memorial Hospital and Noble Hospital into its system in 2014 and 2015, respectively, and continued adding to what has become a broad medical campus on the north end of Main Street in Springfield — not to mention its partnership with UMass Medical School in creating a downtown campus, which opened in 2016.

In short, whatever the future brings in healthcare locally, Baystate has placed itself square in the center of it.

Transformation in North Amherst

Cinda Jones, who, with her brother, Evan, represents the ninth generation of Cowls family landowners in North Amherst, has said each generation has transformed the land into what was most beneficial to the community at the time.

These days, she’s putting that philosophy to work at North Square at the Mill District. In fact, Jones’ company, W.D. Cowls Inc., and Boston-based Beacon Communities are developing three mixed-use buildings featuring 130 residential units — including 26 affordable units for people at or below 50% of the area’s median income — and 22,000 square feet of commercial space. The first residents began moving in over this past summer.

The partnership has benefited from local, state and federal support; in fact, it’s the first time that Amherst has taken advantage of legislation allowing the town to grant special tax incentives for projects that include affordable housing for low- and moderate-income tenants.

While impressive on its own, North Square reflects one of the more notable development trends in recent years: mixed-use structures in urban and village centers that generate economic vibrancy simply by putting more feet on the street.

Isenberg Climbs in the Rankings

One of the more intriguing stories from the past decade has been the steady rise of the Isenberg School of Management at UMass Amherst, a facility that has taken on a new profile — on campus and across the country.

The school, which first opened its doors in 1947, is now ranked first (actually, it’s tied with UConn) among the public undergraduate business programs in the Northeast in the 2020 U.S. News & World Report listings, 11th among the best public business schools in the country, and 50th in the rankings of the best business schools overall.

These numbers have been climbing steadily over the past years as the Isenberg School has made every greater investments in its programs and faculty, an expansion initiative punctuated by the opening this year of a $62 million expansion that puts a new face on Isenberg and boldly announces its intentions to continue its rise in the ranks.

EDC on a Mission

The goal of the Economic Development Council (EDC) of Western Mass. is multi-faceted, but has long boiled down to one core mission: encouraging the growth of the region’s economy, which was pounded by the Great Recession but has since been on a decidedly upward trajectory.

Its president, Rick Sullivan, says the EDC has seen a definite uptick in site searches, both from companies in the region that want to expand and those looking at Western Mass. for the first time.

“What we’ve become is what we call an ‘honest broker,’ he said. “We treat private developers and quasi-public developers the same. When a request comes in, it goes out to everyone on the list, all the economic-development professionals in the area, and we do not care whether the development occurs in Greenfield or Agawam or anywhere in between. We just want to have growth happen in the region, and that will continue to be the case.”

Many of the searches don’t result in a business moving here, he added, but those inquiries are a good gauge of the current health of the economy and the potential of the region, and they’re coming from a range of industries, from manufacturers and construction-materials companies to warehousing operations and call centers. When the region is doing well, Sullivan said, its natural pluses, such as its position near major interstates roughly between Boston and New York, become even more attractive.

Meanwhile, the EDC has forged stronger partnerships with colleges and universities, such as a cybersecurity management program at Bay Path and water-innovation and clean-energy work at UMass Amherst. “I think you’ll see the EDC do more with higher ed,” Sullivan said. “That’s where the talent pool is.”

The economy might eventually waver, but the EDC intends to maintain a steady course when it comes to raising the profile and success of its namesake region.

George O’Brien can be reached at [email protected]

Joseph Bednar can be reached at [email protected]

Cover Story

Selling the Region

Rick Sullivan was talking about the pandemic … and about how it just might present some opportunities for this region to prompt companies currently located in expensive office buildings in pricey urban centers to at least look this way.

And he paused to reference an article he had just read that morning about how those in the Aloha State were thinking pretty much the same thing.

“Hawaii seeks to be seen as a remote workplace with a view,” he said, referencing the headline he had just read. “They’re making the same pitch we are — it’s a great place to work remotely … with a view. It’s the same concept — we have great outdoor recreational opportunities, we have the mountains, the skiing, the rafting, and the biking.”

Sullivan, president and CEO of the Western Massachusetts Economic Development Council, quickly acknowledged that Western Mass. is not Hawaii. But to one degree or another, it can, as he noted, offer at least some of the same things — like those nice views. And a sticker price — for commercial real estate and many other things — far, far below not only Boston, Cambridge, and New York, but many other regions of the country as well.

There is a certain quality of life that has always been here but has taken on perhaps greater importance in the midst of a pandemic as people — and some businesses as well — are starting to think about whether they want or need to be in an urban setting.

These factors may be enough to turn some heads, said Sullivan and others we spoke with, all of whom noted that, as the pandemic approaches the 10-month mark, the emphasis is shifting locally — from talk about how there may be an opportunity to seize, to action when it comes to seizing such an opportunity and getting those heads to turn.

Nancy Creed, president of the Springfield Regional Chamber, is taking action in the form of online tools, through which interested businesses, agencies, and individuals can obtain needed information about the region and even explore options within the commercial real-estate market for a new home.

“We’ve invested in a whole suite of tools, one of which has seven or eight tools that basically walk a business through everything from why the Springfield region is a good place to start a business or expand a business, all the way through where your competitors are, where your customers are, and where your workers are,” she said of a product called Localintel. “And then it continues with information about where to find real estate that fits your purpose; it heatmaps everything for you.”

Meanwhile, Sullivan said the EDC, which has received an uptick in the number of incoming calls from businesses and site selectors looking to learn more about the region, has made efforts to promote the area and take advantage of pandemic-related trends and movements as one of its strategic priorities for the coming year.

Western Mass. can position itself as an effective place to work

Rick Sullivan says that, like Hawaii, Western Mass. can position itself as an effective place to work — with a view.

“Part of our strategic plan is to increase the marketing for such efforts and make that pitch,” he explained. “We’re going to work through what that looks like, but we are certainly not equipped to do a multi-million-dollar marketing campaign. I do think we can raise our profile and make that pitch.”

But while there is opportunity in the midst of this pandemic, challenges exist as well.

Evan Plotkin, president of NAI Plotkin and a long-time promoter of Springfield and especially its downtown area, said there are some lingering perceptions about the city and region — regarding everything from workforce to housing stock to public safety — that have to be overcome. Also, there remains considerable work to do when it comes to simply getting the word out about Western Mass. and all that it has to offer.

Meanwhile, as for trying to convince companies and state agencies to move here — something Plotkin has been doing aggressively for some time now — he said there are cost and logistical concerns that remain stumbling blocks.

“When I talk to people about this, I see a lot of heads nod in agreement — they see why this region makes sense on many levels,” he said. “The pushback comes with people not wanting to uproot themselves and make that move. We have to be able to overcome that.”

For this issue, BusinessWest takes an in-depth look at how the pandemic may change the landscape in some positive ways, and also what has to happen for the region’s fortunes to improve.

 

Moving Sentinents

Plotkin told BusinessWest that, whenever he meets attorneys or other professionals from Boston or New York — and that’s often — he invariably makes a point of asking them where they’re based and how much they’re paying to do business there.

He then offers a pitch for this region, letting the individual across the table know that things are less expensive and — in some ways, at least — better here.

“I’ll say, ‘you know what … you can probably do a lot better here,’” he said. “I’ll tell them, ‘if you have a big office, maybe you can keep an office in Boston and move your back-room operations here.’”

Moving forward, the assignment for the region, said those we spoke with, is to take these pitches, these efforts to sell the region, to a higher plane — now more than ever, because of what the pandemic has shown people.

In short, Sullivan noted, it has demonstrated that people can work remotely, and effectively, and that companies don’t necessarily need to lease as much space as they’re leasing now, or lease it in high-traffic (although not at this particular moment in time), high-rent areas.

It has also shown professionals, and especially young people, that they don’t necessarily have to live in one of those urban areas — like Boston, Seattle, or San Francisco — to get the kind of rewarding, high-paying jobs they’re all looking for.

“Because of the pandemic, quality of life has become something that people can really consider when they’re determining their work/life balance — you don’t need to be in the expensive big cities to be able to have the kinds of jobs people are looking for,” he explained. “You can really focus on your work/life balance, and you can really focus on your quality of life, and that’s where Western Massachusetts really shines. You can be working remotely, you can be telecommuting, and you can have that quality of life, that cost of living, that we have in Western Mass. that’s very attractive.”

As that story about Hawaii makes clear, Western Mass. is certainly not alone in this thinking. Indeed, there will be plenty of competition. But in this region, there is, by most all accounts, more recognition of possible opportunities and more of a combined enthusiasm for seizing it.

“I think there’s more of a critical mass,” Creed noted in reference to the collective efforts she’s seeing. “Before, it was this organization or this person; now, everyone is seeing it, and I’m hearing that more real-estate brokers are actively seeking businesses to come here.

1350 Main St

Evan Plotkin wants to convert three floors within 1350 Main St. to space where people can both live and work, an example of how the region may be able to benefit from the changes brought about by the pandemic.

“And I’m hearing it from business owners as well,” she went on. “They’re saying, ‘why do I need to have downtown space in the larger markets?’ So I think there is opportunity.”

But there have always been opportunities for this region when it comes to effectively selling its quality of life and lower cost of living. The $64,000 question at the moment is whether COVID will become a type of X-factor and drive interest in an area that has traditionally drawn that kind of head-nodding that Plotkin talked about, but certainly not as much action as most would like.

And the answer to that question is certainly unknown at this point. But it’s clear that there is now growing interest in at least trying to sell the region in a more aggressive way.

Measures like Localintel, a step recommended in the Future Cities study released in 2016, are a part of such efforts, said Creed, noting that the platform is currently being tested and should be on the chamber’s website soon.

The chamber is partnering with the city, which will also be able to put Localintel on its website, she went on, adding that the chamber will be adding another tool specifically for startups, partnering with Valley Venture Mentors in that initiative.

“It walks you through all the steps you need to go through to start your business,” she explained. “And then, you go to the next suite of tools, which will walk you through the customers, the competition, and more.”

 

In Good Company

Beyond simple lessons in geography regarding where companies can be located, the pandemic has provided some other lessons as well, said Sullivan, especially those related to supply chain and what can happen when overseas links in that chain are broken.

Indeed, a number of major manufacturers, as well as local anchor businesses such as hospitals, colleges, Big Y, and others, have expressed interest in making their supply chains more reliable, he told BusinessWest, adding that these sentiments would indicate that there are opportunities for this region to build on its already-strong manufacturing sector.

“We’ve seen, partially because of the pandemic, that supply chain, when it’s overseas and all split up, is much less reliable,” he explained. “That’s an opportunity for us because manufacturing is one of our strengths in this region.

“This is just one of the ways that we can come out of this pandemic in a stronger position than when we went into it,” he went on. “We need to be able to move forward where there are opportunities that we’ve identified.”

And the growing number of phone calls to the EDC, and the nature of those calls, would seem to indicate some potential opportunities, Sullivan went on, adding that there have been calls from companies looking for more of a campus-like setting; from manufacturers looking to move operations onshore; from call centers looking for smaller, more affordable facilities; and even from modular-home builders intrigued by the region’s accessibility and highway infrastructure.

Such calls lead to the inevitable questions about whether the region has the ability to actually move forward in the fashion he suggests. Does it have the housing inventory? Does it have an adequate workforce? Does it have communities that would attract businesses and individuals? Does it have the vibrancy and amenities needed to attract young people?

Plotkin has been answering some of these very questions as he vies to make the property he co-owns, 1350 Main St., home to what’s being called a remote-work hub that would enable people to live and work in the same building, a concept that has become more intriguing as the pandemic has lingered.

As he talked with BusinessWest, Plotkin was preparing to meet with those looking to site such facilities — he believes he has made it to the next round in the process — and state his case. He said he’s got a solid one, when considering both his building and the three full floors he’s proposing for a remote-work hub and this region, but as he was preparing his response to the RFP, he realized that, while the region has a lot to sell, it has to work harder at selling it.

“It’s all about salesmanship and about trying to overcome some of the negativity and the obstacles,” he explained. “It’s trying to overcome a perception that doesn’t reflect what we really have here.”

And one of the more critical perceptions, or misperceptions, in his view, at least, involves workforce and fears that this region cannot support certain types of industries or specific businesses.

Nancy Creed

Nancy Creed

“I think there’s more of a critical mass. Before, it was this organization or this person; now, everyone is seeing it, and I’m hearing that more real-estate brokers are actively seeking businesses to come here.”

“There’s a fear that workers wouldn’t want to live in Springfield,” he explained, “and also the fear that their chances of finding the talent they need in Springfield and the surrounding region would be harder; that’s the biggest impediment I’m seeing.”

Meanwhile, the pandemic certainly hasn’t helped matters, he said, adding that, before it arrived, the city was enjoying some momentum. But many of its major attractions, from its hockey team to its symphony orchestra to its $1 billion casino, are shut down or operating much differently than before the pandemic.

Taking the long view, though, he said these institutions will return, and they will be part of an attractive package the region can market, a package that seems to make more sense with each passing day living and working during a pandemic.

 

Bottom Line

Time will obviously tell whether Western Mass., Hawaii, or anywhere else will benefit greatly from the lessons learned from COVID-19 and the trends emerging from this unique time in history.

What is apparent at the moment is that this region seems committed to at least trying to seize what appears to be a clear opportunity to benefit from attitudes about where companies can and should be located, and how they can and should be conducting business.

“Let’s just say I’m keeping my fingers crossed,” Creed said.

So is everyone else.

 

George O’Brien can be reached at [email protected]

 

Meetings & Conventions Sections
Tourism Officials Ratchet Up Efforts to Draw Sporting Events

SportsInWMassDPartJohn Heaps says the Greater Springfield region has done quite well when it comes to hosting sporting events in recent years — everything from the MAAC (Metro Atlantic Athletic Conference) basketball tournament in recent years to the 2004 U.S. Women’s Open golf championship, staged at the Orchards in South Hadley.
And it’s done this without any real level of organization or a strategic plan for selling the area to those who stage such events, said Heaps, president and CEO of Florence Savings Bank, who told BusinessWest that he and others often wondered out loud what this region could accomplish in this realm if it put its collective mind to it.
And that’s probably the best way to sum up the creation of what’s called the Western MA Sports Commission, which Heaps now chairs.
It represents a concerted effort to research and then target sporting events that could take place across the four-county area, said Heaps, noting that this region is joining others across the country in recognizing the vast potential of sporting events to bolster an area’s tourism and hospitality sectors — and creating sports commissions to bring organization and sophistication to the assignment of attracting events.
John Heaps says the Western MA Sports Commission will work aggressively toward attracting events that are high-profile, high-impact, or, in the best-case scenario, both.
[/caption]“Communities large and small are coming to understand the scope of opportunities that sports represents,” he said, noting that even Chicago is making a more concerted effort to attract events through creation of a commission. “Sports can have a definite impact on our local economy, and we’re going to work aggressively to bring more events here.”
Mary Kay Wydra, exective director of the Greater Springfield Convention & Visitors Bureau, agreed. She told BusinessWest that the bureau, which was in what she called “survival mode” during and just after the Great Recession, when visitorship was down and the state was cutting back its contributions to such organizations, is now being much more aggressive in pursuit of conventions, meetings, and events — and sports can and should be a big part of that equation.
“When you look at how we can go about increasing tourism in our region and driving visitorship, sports is a niche we must explore,” she explained. “When we looked at what we can offer in terms of product, it seemed like a natural fit.”
Before elaborating on what the commission is all about, Heaps stated definitively what it isn’t about: simply bringing more basketball games and tournaments to the MassMutual Center in Springfield — although it may do that, too.
Instead, the commission will focus on the broad spectrum of youth, collegiate, amateur, and professional sports, and consider possibilities that range from rowing to ultimate Frisbee; from cycling and motocross to gymnastics; from badminton to Pop Warner football.
And as it does so, it will have several competitive advantages, said Steve McKelvey, associate professor and Graduate Program director of the Mark H. McCormack Department of Sport Management at UMass Amherst, and member of the commission. These include everything from affordability — Springfield and this region as a whole are considered a tertiary market, with hotel-room rates and other costs that are attractive to event planners on a budget — to the 17 colleges in the area and their collective sports facilities, to a line item that might simply be called ‘other things to do.’
“We have a lot of things that people can do while they’re here for a sporting event,” he noted, listing the basketball and volleyball halls of fame, area museums, Yankee Candle, and Six Flags New England, among many others. “We’re not in the middle of Oklahoma, where there’s nothing to do.”
Overall, those we spoke with said the Western Mass. region has vast potential as a host area for sporting events of varying sizes and shapes, but those tasked with putting more games and tournaments on the calendar will have to be selective with what they bring to the 413 area code, said Heaps, adding the phrases ‘high-profile’ and ‘high-impact’ to describe the types of events the commission will pursue.
For this issue and its focus on meetings and conventions, BusinessWest looks at the track soon to be laid by the sports commission, and how this group could significantly increase visitorship to the region through a host of games and tournaments.

Winning Attitude

John Heaps says the Western MA Sports Commission will work aggressively toward attracting events that

John Heaps says the Western MA Sports Commission will work aggressively toward attracting events that are high-profile, high-impact, or, in the best-case scenario, both.

When asked how he became involved with the sports commission, Heaps gestured toward the many sports-related items on the walls and shelves of his office at the bank.
They include a framed photo of the 17th hole at the famed Pinehurst No. 2, which he aced during one of many visits to the North Carolina golf complex, this one for a convention of investment bankers. There are also several soccer balls given to him by his son, Jay, coach of the New England Revolution, and other golf memorabilia including a board that helps him keep track of how many of Golf Digest’s top 100 courses in the world that he has played. In short, quite a few.
“I enjoy being around sports, and I look at this effort we’re making as being a real challenge, one I wanted to be part of,” he told BusinessWest. “There’s never been a commission in Western Mass. — there’s a state commission, but this is the first one here, and I think it makes sense that we have one.”
With the creation of this body, Western Mass. is becoming part of a growing trend, said McKelvey, noting that there are perhaps 300 such groups now operating across the country — they are members of the National Assoc. of Sports Commissions — and, from his reading of regional and national sports journals, he knows that more are being formed seemingly every month.
And the motivation is obvious. Sports are a huge part of society, and they also represent big business on a number of levels, including visitorship generated by the myriad forms of competition taking place today. The National Collegiate Athletic Assoc. (NCAA) alone will put more than 500 events out to bid between now and September, he told BusinessWest, noting that collegiate tournaments and championships represent only a small portion of the events this region could compete for.
“We’ve never made a concerted effort to bid for these events,” said McKelvey, echoing Heaps and Wydra when he said the commission takes the matter of competing for games and tournaments to an exponentially higher level. “This allows us to take a look at the whole spectrum; we’ve never thought about maybe bidding for a crew competition on the Connecticut River, but now we are, and that’s just one example of how we should be thinking.”
And he told BusinessWest that those who might be tempted to say ‘why should event organizers think about Western Mass.?’ need to adjust their thinking.
Indeed, while popular theory holds that event organizers want popular or exotic locales (e.g. the Maui Invitational, the basketball tournament staged in Hawaii each December), most are actually looking for affordability, accessibility (for both teams and potential spectators), and, most of all, value.
And he believes this region can deliver all of the above.
“We have a good story to tell,” McKelvey said, using that collective to describe the four-county area, not simply Springfield. “We have a location that’s fairly easy to get to, we have a location that has a lot of other ancillary attractions, and we’re affordable.”
Wydra said the selling platform, or “product,” for sporting events is the same one being used to attract meetings and conventions, and it has proven effective in bringing a wide array of groups — from religious organizations to youth dance and cheerleading competitions, to an association of beer-memorabilia collectors — to Greater Springfield.
“We’re convenient, we offer good value, and there’s a lot to do when you’re not competing,” she said. “We’re a good deal.”

Scoring Results
One of the first steps in the process of pursuing events was to effectively inventory the region’s assets, meaning the venues that could host sporting events, said Heaps, adding that this is a deeper portfolio than most might realize.
It includes arenas such as the MassMutual Center and the Mullins Center on the UMass campus, but also the Connecticut and Westfield rivers, among other waterways, that may be suitable for many boating or waterskiing competitions; bicycle and motocross venues (there’s one of the former in Westfield and one of the latter in Southwick); and facilities at those aforementioned 17 colleges, suitable for hosting events involving everything from tennis to lacrosse to field hockey.
“It’s important for us to understand that inventory, and no one’s really done that before,” said Heaps, adding that knowing all the region’s assets will bring into focus the broad spectrum of possibilities.
Moving forward, the commission’s immediate challenges are to begin marketing these assets and forming an infrastructure for exploring opportunities and deciding which ones to pursue, said Wydra. She noted that the organizational structure will include the GSCVB and its board of directors, the sports commission, a sports advisory council (to be made up of representatives of several sectors, including sports venues, restaurants, attractions, area colleges, and hotels), and, when needed, local organizing committees for specific events.
The Mass. Convention Center Authority, the state Office of Travel & Tourism, and MassMutual (through a grant) have made three-year financial commitments to the commission totaling $130,000, she said, adding that these funds will be used primarily to hire staff, create promotional materials touting the region’s assets, and handle the costs of meeting with event planners and introducing them to the region.
Goals are being established, said Heaps, adding that, for now, the commission would like to target 25 to 30 events of various sizes and exposure levels and bring perhaps five or six to Western Mass. each year.
“We’re trying to create a buzz for this region,” he explained, “and our goal is to identify the best 25 within the framework of high economic impact and profile. We want to pursue what fits best and what works geographically; we’re not going to be focused on just Hampden and Hampshire counties, but Franklin and Berkshire as well.
“Rather than have them come to us, we’re going to go at them,” he said of the chosen events. “And we’ll be aggressive.”
The twin goals when determining which events to pursue are media exposure, especially through television, and business opportunities, such as hotel-room stays, said Heaps, adding that some events may provide both, and while these are prized, they are also the ones that draw the most competition.
And gauging the overall worth of an event can be a tricky proposition, he said, citing that 2004 U.S. Open as an example.
While the region did get some exposure from the four days of coverage on NBC and the Golf Channel — the name South Hadley was repeated often, and there were blimp shots of the Western Mass. landscape beamed to millions of viewers — the direct benefits were far fewer than many were projecting.
Indeed, most spectators were bused to the event from large parking areas and then returned to their cars at day’s end, with little business spread to other hospitality-related businesses. Meanwhile, most all players rented homes for the week, limiting the number of hotel stays.
McKelvey said a less high-profile event, such as an NCAA Division I field hockey championship, for example, would give the region some exposure — it would likely be carried on ESPNU — and perhaps several hundred hotel-room stays. And this area could host such an event at Warren McGuirk Alumni Stadium at UMass, to name one potential site.
“For an event like that, you’ll bring in all the teams, as well as the people who travel with them, and their parents,” he noted. “And, if you market it well enough, you’ll attract people from this area who follow women’s field hockey. You just have to do the math when evaluating these opportunities and look at how many people we’re talking about; if it will be on ESPNU, and whether that’s important; does it fit into the timetable; and are we giving up something else to get this?
“The perfect mix would be an event that has some television exposure, like the MAAC tournament,” he went on, “but one that will also allow us to fill some room nights, bring a lot of energy downtown, and, overall, gain some positive exposure that might make it easier to attract other events.”
Obviously, the region’s colleges and universities will play a huge role in any effort to bring more sporting events to the region, said Heaps, adding that the sports commission will be reaching out to area athletic directors and school presidents to enlist support and gauge the level of interest when it comes to hosting events.

Game On
Looking back on the region’s track record with hosting sporting events in recent years, Heaps said there have been many successes, despite what he termed a “reactive” approach to the opportunities that presented themselves.
With the Western MA Sports Commission, there can be a much more proactive approach to hosting such competitions, one that has the potential to markedly increase visitorship to the four counties and generate more hospitality-related business in an area where that sector is, out of necessity, becoming more of an economic driver.
“At the end of the day, we want to be on everyone’s radar screen as the place to go,” said Heaps. “If we can do that, we can make sports a much bigger part of tourism in this region.”

George O’Brien can be reached at [email protected]

Cover Story Sections Top Entrepreneur

T-Birds’ Owners and Managers Continue to Push the Envelope

Front row, from left,

Front row, from left, Dante Fontana, Nathan Costa, Frank Colaccino, and Brian Fitzgerald; second row, from left, Paul Picknelly, Dinesh Patel, Chris Bignell, Chris Thompson, Sean Murphy, Francis Cataldo; third row, from left, Derek Salema, Peter Martins, Jerry Gagliarducci, John Joe Williams, Vidhyadhar Mitta, and James Garvey.

An Exercise in Teamwork

Back in the spring of 2016, a consortium of owners came together, bought the Portland Pirates AHL franchise, and relocated it to Springfield. It was said that this group brought hockey back to the City of Homes 10 days after it left. In reality, though, it has brought much more, including excitement, energy, innovation, and vibrancy — along with hockey. For doing all that, the team of owners and managers has been named BusinessWest’s Top Entrepreneurs for 2017.

If you go on eBay this morning, you can buy a bobblehead featuring Red Sox slugger David Ortiz wearing sunglasses and a Springfield Thunderbirds jersey. List price: $59.99.

But while you can buy it now, you can’t get it for at least a month or so.

That’s because no one actually has one to send to you. These items won’t be distributed until the Feb. 17 Thunderbirds game against the Providence Bruins.

The fact that this bobblehead is already for sale online demonstrates many things — from the incredible popularity of Big Papi to the awesome power of capitalism at work (60 balloons for a bobblehead?).

But it demonstrates something else as well: Just how far hockey has come in Springfield in 20 short months. Indeed, in the late spring of 2016, there was no hockey in Springfield. Well, there was no American Hockey League franchise, anyway.

Red Sox legend David Ortiz

Red Sox legend David Ortiz belts a foam baseball into the crowd during the game on Nov. 11. His appearance in Springfield represents just one example of the outside-the-box thinking that defines the new ownership and management team.

The Falcons, who had been playing at the MassMutual Center for more than 20 years, had pulled up stakes and were heading to Arizona. Into this void stepped what would become, by AHL standards (or any standards, for that matter), a huge ownership group of 28 that brought professional hockey back to Springfield.

Only, all 28 of them would be put off by that last phrase to some extent.

Indeed, they would prefer to say that hockey is just one of the things they’ve brought to the City of Homes. They’ve also brought imagination and entrepreneurship; Star Wars Night and $3 Coors Light draughts on Friday night; free parking in the Civic Center Garage (actually, it’s back by very popular demand) and … David Ortiz bobbleheads.

Evidence of all this was in abundance on Jan. 6, a frigid Saturday night when the wind chill was well below zero, representing a microcosm of what the team has accomplished and what it has become.

This was Blast from the Past Night, with the team donning Springfield Indians jerseys from the early ’90s for a tilt against the Providence Bruins. The night became a mix of nostalgia, high energy, and record sales at the merchandise shop.

“It was 6 below zero, and we had more than 6,000 people in this arena,” said Paul Picknelly, president of Monarch Enterprises and managing partner among the owners. “We sold out the place with families that are coming to downtown Springfield, feeling comfortable bringing their families downtown for professional sports.

“It’s not just about hockey,” he went on. “The previous owners’ mindset was ‘we have hockey in Springfield.’ What we’re saying is that we have something different that we’re offering the community.”

For bringing this family entertainment, this ‘something different,’ as well as much-needed vibrancy and even validity to downtown Springfield, the Thunderbirds team — not the one on the ice (although it is also a big part of the story), but rather the ownership and management team — has been selected by the leaders at BusinessWest as the recipients of the magazine’s Top Entrepreneur Award for 2017.

Several of the team’s owners and managers

Several of the team’s owners and managers gather on the ice in a host of jerseys worn by the team over the past season and a half. The ownership group is large (28 individuals and groups) but very engaged.

This group was chosen among a host of other intriguing candidates for many reasons, but especially the manner in which it has changed the landscape since that headline announcing that the Falcons were flying southwest — and we don’t mean the airline.

There is considerably more energy downtown on 36 game days and nights (there are actually a few morning contests as well, as we’ll see) between October and April, and maybe beyond.

But that’s just part of the story. Indeed, the T-Birds are a year-long phenomenon and a region-wide resource as well, thanks to an omni-present mascot and a management team laser-focused on keeping the team top of mind, even in the middle of summer.

The phrase ‘weaving our way into the fabric of the community’ was uttered by more than a few of the owners we spoke with recently, and this is exactly what the team has done.

For their ability to do that, and especially for their efforts to bring not only hockey but much more back to Springfield, the ownership and management team is truly worthy of BusinessWest’s Top Entrepreneur honor.

Owning the Solution

They sound like characters on one of those Saturday morning cartoon shows.

But ‘Boomer’ and ‘Squeaky’ are real — well, sort of. They are the mascots, respectively, for the Thunderbirds and Balise Motors’ growing stable of car washes in Western Mass.

They appear together sometimes, and increasingly, and these joint appearances are just one example of the many ways in which the 28 owners of the Thunderbirds — Jeb Balise, a principal with the family-owned Balise corporation, is one of them — are involved and invested in the team and its success in Springfield and across the region.

Other examples abound, from construction company owner Dave Fontaine putting banners for the team at his construction sites, to Dunkin’ Donuts franchise owners Peter Martins and Derek Salema running promotions at their stores (more on one of those later); from employees at Red Rose Pizza wearing T-Birds jerseys on game nights (principal Anthony Caputo is one of the owners) to Picknelly, a local partner with MGM Springfield, convincing that corporation to not only be a sponsor of the T-Birds, but to actively help market it after the casino opens this fall.

It happened very quickly, and the reason it did, and the reason everyone got involved from the ownership standpoint, is because everyone loves Springfield. We have diverse backgrounds, but we all love Springfield, and it’s an easy ask when you ask someone to invest in it.”

Indeed, just before a slot machine pays out to a winner, a screen will pop up asking the lucky player if he or she would like to buy a ticket to a Thunderbirds game, said Picknelly, adding that this is one of many ways the casino will help promote the team.

Collectively, these initiatives, and this involvement, speak to how unified these owners are in their desire to secure a long, prosperous future for this franchise. They have different businesses and different backgrounds — and many of them didn’t know much about hockey when they were approached about this venture — but they understood the importance of the team to the city, especially at that critical time in its history.

Indeed, using different words and phrases, the owners we spoke with said that the spring of 2016, when they all came together in this enterprise, was not the time (if there really ever is a good time) for Springfield to be without a hockey team.

Elaborating, they said that, with MGM coming in the fall of 2018, Union Station set to open soon, greater vibrancy downtown, and a general sense of optimism, the city needed to maintain momentum, not lose any.

So when Picknelly called and asked them to be part of a growing consortium of owners, they found it easy to say ‘yes.’

“I remember getting the call from Paul on a Friday afternoon; he said, ‘did you see the paper today?’” said Fran Cataldo, a principal with C&W Realty, referring to the day the Falcons’ owners announced they were selling the team to the NHL’s Phoenix Coyotes. “I said, ‘yeah, I did.’ And he said, ‘it’s not going to happen; we’re going to keep hockey here.’

“And in the course of 72 hours, we identified a team, negotiated a purchase-and-sale agreement, and made a deposit on the team,” he went on. “It happened very quickly, and the reason it did, and the reason everyone got involved from the ownership standpoint, is because everyone loves Springfield. We have diverse backgrounds, but we all love Springfield, and it’s an easy ask when you ask someone to invest in it.”

Thunderbirds players wore replica Indians jerseys

Thunderbirds players wore replica Indians jerseys on Blast from the Past Night on Jan. 6, an event that became a microcosm of the team’s efforts to create energy and an experience at the MassMutual Center.

Cataldo, a long-time friend of Picknelly’s, said he’s worked with him on a number of initiatives that fall into the broad categories of economic development and improving the public perception of Springfield. And the purchase of the Thunderbirds fell into both categories, so be called it a “natural,” especially in the context of the question everyone was asking 21 months ago: ‘what if we lost hockey?’

“It’s more than losing hockey,” he said, answering the question himself. “You’re losing 4,000 or 5,000 people 30-plus nights a year downtown. They’re bringing their families downtown, they’re parking, they’re eating, they’re going out afterward; it’s a huge, huge economic engine for Springfield.

Frank Colaccino, CEO of the Colvest Group, who admits that he didn’t know a red line from a blue line when Picknelly called him, tells a similar story.

“He called me and said, ‘we’ve got to move quick; we need the support of people who work in Springfield and care about Springfield,’” he recalled. “I think it took me all of about five minutes to say, ‘Paul, do you think we’ll get our money back?’ He said, ‘yeah, I think we will,’ and I was in.”

Collectively, the ownership team being assembled needed to raise $5.5 million for the down payment on the team, and as it went about doing so, it focused on keeping the group local and committed to the region.

It even turned down more than $1 million from a New York investor that wanted in, but also wanted some controls in exchange for its investment.

“We all sat around this table and said, ‘we don’t want that,’” said Colaccino. “The person’s not from the area, doesn’t care about the area, and we decided we didn’t want to give up some of those controls. And it took some guts to walk away from that and say, ‘we’re going to raise this money.’”

In the span of about 10 days, Springfield lost hockey and got it back, but the act of buying the Portland (Maine) Pirates and bringing them to Springfield would be only the first expression of entrepreneurship with this franchise.

Net Results

The second, whether the ownership team realized it at the time or not (and they probably did), was hiring Springfield native Nate Costa to lead this venture.

Costa had most recently been working in the American Hockey League office in its Business Services Department, but he also had extensive experience in the field, if you will, working for the league’s San Antonio Rampage.

He arrived in Springfield with what he called a “blueprint” — one that called for not just hockey, but affordable family entertainment — but also with his hands full.

Indeed, the team didn’t have a name at that point, or colors, a uniform design, or even a lease with the MassMutual Center. All that got done, and Costa set about putting to work the lessons he learned in San Antonio, but also from watching some of the league’s most successful franchises.

From the outset, he said the focus has been on providing an experience, not just three periods of hockey, and also on making the team visible and active within the community. Doing those things requires a real commitment from ownership and the requisite resources to get the job done properly, something the previous ownership didn’t provide.

Chris Thompson, the Thunderbirds’ senior vice president of Sales & Strategy, who has worked with the team for nearly a decade and for three different ownership groups, described the difference between then and now.

“It’s a breath of fresh air having the support of the local investment group to give us the resources to be able to go out there and tell the story,” he explained. “We did some cool things with the Falcons back in the day, but we could never tell the story; the biggest difference between then and now is that the local group is fully engaged.”

It is also more entrepreneurial, a word that could be used to describe both ownership and management, said Costa, adding that this has become the team’s mindset largely out of necessity.

Elaborating, he said that, from his vantage point in the AHL offices, he saw what he called missed opportunities in Springfield, especially with regard to ticket sales at all levels, especially group sales and season tickets.

His goal upon taking over the team was to seize those opportunities.

“I put together a plan that I almost had in the back of my mind,” he recalled. “It was really focused on grassroots efforts — beefing up our season-ticket sales, doing more with marketing and on social media, and really taking an entirely fresh look at the franchise.

“I had absolute confidence, if we stuck to our plan when it came to ticket sales and having a sales mindset, that this could work here,” he went on. “And I think we’re starting to see that. It’s taken some time, but year one was a huge success on a number of levels.”

This was made clear by the team’s haul when it comes to year-end awards handed out by the league. The credenza in the conference room is crowded with such plaques, which recognize achievement in areas ranging from group ticket sales to “recovered revenue.”

Costa said those plaques result from a systematic look at all aspects of the operation with an eye toward making changes when they were needed, and that was often the case.

As it was with ticket prices, for example, said Costa, noting that, with the previous administration, all seats were priced the same. The new ownership has introduced price flexibility, dividing the seating bowl into several areas, with different prices for each one.

Another focal point was concessions. Using the team’s relationship with MGM, management was able to negotiate a Friday-night special on concession and beer sales in an effort to get more younger people and families in the arena.

Still another matter was parking, which was a recognized deterrent for many potential fans. So the club negotiated a deal whereby the team would make a payment to the city, enabling patrons to park in the Civic Center Garage for free, a step that brought immediate and lasting results.

“We really tried to take all the things we had heard from the previous couple of years and take them head on and find ways that we could make a tangible impact,” said Costa. “We did this not only for the casual fan, but the season ticket holders; they’re going to reap the biggest benefit from this because they’re coming every night.”

Goal Oriented

As for that aforementioned promotion at Dunkin’ Donuts, one that involved giving away two game tickets with purchases at the drive-up window on a specific day, the mere mention of it brought some wry smiles and looks toward the ceiling among those talking with BusinessWest.

This wasn’t a promotion gone wrong, per se, but one that didn’t go exactly as planned. And this created one of those good problems to have — sort of, but not really.

To make a long story a little shorter, far more people redeemed the tickets for this early-season game than management anticipated, leaving far fewer seats available for walk-up customers, a scenario the team has worked very hard to avoid.

Previous Top Entrepreneurs

• 2016: Paul Kozub, founder and president of V-One Vodka
• 2015: The D’Amour Family, founders of Big Y
• 2014: Delcie Bean, president of Paragus Strategic IT
• 2013: Tim Van Epps, president and CEO of Sandri LLC
• 2012: Rick Crews and Jim Brennan, franchisees of Doctors Express
• 2011: Heriberto Flores, director of the New England Farm Workers’ Council and Partners for Community
• 2010: Bob Bolduc, founder and CEO of Pride
• 2009: Holyoke Gas & Electric
• 2008: Arlene Kelly and Kim Sanborn, founders of Human Resource Solutions and Convergent Solutions Inc.
• 2007: John Maybury, president of Maybury Material Handling
• 2006: Rocco, Jim, and Jayson Falcone, principals of Rocky’s Hardware Stores and Falcone Retail Properties
• 2005: James (Jeb) Balise, president of Balise Motor Sales
• 2004: Craig Melin, then-president and CEO of Cooley Dickinson Hospital
• 2003: Tony Dolphin, president of Springboard Technologies
• 2002: Timm Tobin, then-president of Tobin Systems Inc.
• 2001: Dan Kelley, then-president of Equal Access Partners
• 2000: Jim Ross, Doug Brown, and Richard DiGeronimo, then-principals of Concourse Communications
• 1999: Andrew Scibelli, then-president of Springfield Technical Community College
• 1998: Eric Suher, president of E.S. Sports
• 1997: Peter Rosskothen and Larry Perreault, then-co-owners of the Log Cabin Banquet and Meeting House
• 1996: David Epstein, president and co-founder of JavaNet and the JavaNet Café

“It was the Friday after David Ortiz, so we were topical and people wanted to check us out,” Cataldo recalled. “The redemption, which is typically low for those tickets, was through the roof, and we essentially sold out of our tickets.”

Said Costa, “at the end of the day, we were turning people away at the box office, which you don’t want to do all the time.”

If the Dunkin’ Donuts promotion was something that went wrong — and that’s not the term most would prefer to use in reference to that night — then not much else has for this team.

Indeed, just about everything has gone exceedingly right.

Including the so-called ‘Shoot to Win’ promotion involving one of the team’s newest sponsors, Mercedes-Benz of Springfield.

In case you missed it — and that was almost impossible to do — young Nathan Vila managed to shoot a puck into a hole not much wider than the puck itself from about 150 feet away to win a new Mercedes GLA SUV. But that’s only part of the story.

“It was just before Christmas, and the young man [Nathan] was heading into the service in a few weeks and gave the car to his mother to drive,” said Peter Wirth, a principal with the dealership. “You really couldn’t script it any better.”

There hasn’t been a script, per se, for anything the Thunderbirds and their management team have done since they started scrambling to get the team ready for the start of the 2016-17 season in that hectic summer other than do what entrepreneurs do famously — think outside the box, innovate, invest in the company, and take some calculated risks.

And these are exactly the personality traits that inspired Wirth and his wife, Michelle, to want to be part of what was happening with the Thunderbirds.

“We went to a few games, and they seemed to be doing things the right way … it might as well have been the NHL; they were delivering a really good product,” he said. “They think outside the box, and they create energy and excitement, and we wanted to be part of that.”

And nothing personifies those qualities more than the night David Ortiz came to Springfield.

In case you missed it — and that, too, was almost impossible to do — the Red Sox slugger appeared before and during the Nov. 11 game against the Laval (Quebec) Rocket. He drove an ATV on the ice, signed a ton of autographs, and whacked some foam baseballs into the sellout crowd.

It was a huge success, but it was also a considerable risk given the huge sticker price attached to an appearance from Big Papi. But it was a risk the ownership team was more than willing to accept it.

“That was a huge commitment — those big stars certainly don’t come cheap,” said Colaccino. “But when that idea was presented, everyone around this table said, ‘what a great idea.’ The number being tossed around to get him here was a big one, but not one person said, ‘no, that’s not a good idea.’ Having a baseball guy come to a hockey arena … that’s outside-the-box thinking, and it was hugely successful.”

Costa quantified the matter by saying the team reaped a three-to-one return on that sizable investment thanks to a mix of corporate sponsorships, additional ticket revenue, a VIP event, merchandise, and special Red Sox-themed team jerseys made possible through the team’s relationship with MGM. Elaborating, he called the Ortiz night not only a microcosm of that blueprint mentioned earlier, but an example of his mindset when it comes to the team and its ownership.

“From day one, I’ve looked at this as a business venture because they’ve put their trust in me to make this work from a business perspective, and I’ve never lost sight of that,” he explained. “So when I presented the Ortiz piece, it wasn’t ‘give me what I need to get him,’ it was ‘here’s what it’s going to do for us, here’s what the return is going to be, here’s what it’s going to do for the community and the Thunderbirds name in general.’

“And coming from the American Hockey League and seeing what other AHL franchises need to do in a market like Springfield … it’s very entrepreneurial,” he went on. “It’s grassroots; it’s rolling up sleeves and doing the dirty work.”

Knowing the Score

Meanwhile, Costa said the Ortiz night was a very needed step to raise the bar in the team’s critical second year.

Indeed, calling on his extensive experience in the league, he said it’s not uncommon for a team to do well in its first year as it brings something new and different to a region. It’s also common for teams to struggle in their efforts to maintain that momentum.

“I knew it was going to be a challenge in year two to continue that momentum moving forward, and I knew we needed something special,” he said, referring to the Ortiz promotion but also a full year’s worth of events.

The Thunderbirds sold $10,000 worth of gin and juice

The Thunderbirds sold $10,000 worth of gin and juice at the Jan. 6 game, thanks to Snoop Dogg, his Indians jersey, and effective use of social media.

While Ortiz’s appearance in Springfield has probably been the high-water mark for this franchise, there have been plenty of other examples of outside-the-box thinking, risk taking, and, overall, an entrepreneurial mindset.

All those were on display on Blast from the Past Night, which highlighted the team’s success not only in creating an experience on the ice and in the arena, but in fully capitalizing on the awesome forces of social media.

In this case, the team put Snoop Dogg to work — or, more specifically, the Springfield Indians jersey he famously wore in the video for his song “Gin and Juice” — in its promotions for Blast from the Past Night. It was a natural tie-in to the evening’s festivities and inspiration for a $5 gin and juice special sold at the MassMutual Center that night.

“We sold $10,000 worth of gin and juice,” said Picknelly, noting that he and his son split one that night.

And then, there was Hockey Week in Springfield, staged in the middle of this month in an effort to bring people out during a difficult time of year and a few difficult days of the week.

The week started with a 1:05 p.m. tilt against the Hartford Wolf Pack on Martin Luther King Day. Youngsters were admitted to end zone seats for $5.55 courtesy of Friendly’s. The week continued with a Wednesday contest (those dates are always challenging) against one of the league’s most iconic franchises, the Hershey Bears. If the T-Birds won (and they did), then patrons’ ticket stubs would be good for the Feb. 7 game (yes, another Wednesday).

The week wrapped up with a Friday-night tilt against the Binghampton (New York) Devils, or a ‘3-2-1 Friday,’ as they’re called because a Coors Light, as noted, is $3, a hot dog is $2, and sodas are $1.

The unofficial goal moving forward, said Costa, with several owners nodding their head in agreement, is to make what happened on the night of that Dunkin’ Donuts promotion the norm.

Well, not exactly what happened that night, but the part about a game being sold out and patrons not to expect to be able to walk up to the ticket window a few moments before a game starts and buy some tickets.

“People are used to just walking up on game night and buying a ticket and getting a great seat,” Costa explained. “It’s not necessarily the case anymore, and from the beginning, that’s what we set out to do.

“What we’re trying to manufacture is urgency,” he went on. “That was the biggest thing we didn’t have coming into this. There was no urgency to buy tickets, no urgency to buy season tickets, no urgency to buy tickets early; we’ve tried to lay the foundation to change that — to create a sense of urgency.”

From all accounts, the team’s owners and managers are well on their way to doing just that.

Bottom Line

As he talked about the ownership group that he reports to, Costa acknowledged that 28 is a big number and one that most people would see as ungainly and something of a disadvantage.

He says this group is anything but that.

That’s because it’s not only large, but also visible on game nights and, most importantly, fully invested in the team, in every sense of that word.

“It’s been a huge benefit, and we couldn’t do what we do without it,” he said of the large group of owners. “We lean on them for support within the local community.”

Support comes in many forms — from getting much-needed introductions to exercising connections such as those needed to secure those Red Sox-themed jerseys for David Ortiz night, to bringing people to the MassMutual Center, as that Dunkin’ Donuts promotion did.

All that support has resulted in a changed landscape — where sometimes one can’t get a ticket on game night, and, yes, where David Ortiz bobbleheads are for sale on eBay two months before they’re actually handed out.

It’s a story of determination. A story of teamwork. But mostly, it’s a story of old-fashioned entrepreneurship.


George O’Brien can be reached at [email protected]

Cover Story

A New Era

Nate Costa

Nate Costa

After a two-month hiatus, professional hockey is back in Springfield, with a franchise recently named the Thunderbirds. Its executive vice president and large ownership group are confident this team can get over the attendance hump that has plagued previous franchises in the City of Homes, and say this confidence stems from an intense focus on sales coupled with the commitment — and connections — of the 26 owners.

Nate Costa had what most people would consider an attractive position with the American Hockey League — with the operative word being had.

As a member of the AHL’s Team Business Services Department, Costa had a broad job description, but essentially he worked with all 30 of the league’s teams to improve revenues and attendance and deploy best practices to help their organizations run more efficiently and profitably. It was a job that took him across the country, to cities ranging from San Diego to Grand Rapids, Mich., to Utica, N.Y., and provided a host of learning opportunities.

But while Costa, a Springfield native and Cathedral High School graduate, enjoyed that work, he coveted another title and a much different set of job responsibilities.

“I really wanted to run a franchise, and I entered the job with the AHL with that goal in mind,” he told BusinessWest, adding that achieving this career ambition would provide him with an intriguing opportunity to put to work many of the lessons learned while working with and for teams like the Hershey Bears, Syracuse Crunch, Utica Comets, and Wilkes-Barre Scranton Penguins.

And now, thanks to the dramatic turn of events that brought the Portland (Maine) Pirates franchise to Springfield this spring, he’ll get that chance. Indeed, Costa was recently named executive vice president of the team, recently renamed the Thunderbirds.

It’s been a whirlwind month or so for Costa; he got married just a few weeks ago, and officially started his new job at the same time. He doesn’t have an office yet — a new lease with the MassMutual Center doesn’t begin until July — or even business cards. Meanwhile, most of his time, and that of the new ownership group, has been spent on matters of business, such as franchise agreements, negotiating with the MassMutual Center, and choosing a team name, logo, and colors.

But Costa told BusinessWest that the real work of running this franchise and doing what the previous ownership group could not — move the team out of last place, at least when it comes to attendance — is underway.

When queried about how he intends to improve the numbers at the gate as well as the overall profitability of Springfield’s AHL franchise — a question posed repeatedly and in several different ways — he said, in essence, that it comes down to one word: selling.

He would elaborate, of course, touching on both what is to be sold and, especially, how and to whom.

As for the former, he said the product is much more than hockey, although that’s obviously a big part of it. He preferred to say that the team would be selling “an experience” that could be enjoyed by all members of the family.

TbirdsPrimary(Color)As for the latter, he said the selling would take on a far more aggressive tone than it has historically, with a specific focus on season tickets and group sales, strategic targets that have yielded success for other franchises, as we’ll see later.

Dennis Murphy, owner of the Ventry Group and a member of the ownership group, summed things up this way:

“To compare what’s happened in the past to what this situation looks like would be to compare a shovel to a bulldozer,” he explained. “This is the most powerful sales force ever assembled in any part of Western Mass., bar none.”

Overall, Costa said the Thunderbirds won’t really do anything the previous franchise didn’t do — it will just do it better and more aggressively, with the goal of creating more and stronger connections between the team and the community.

And it will also do it with the backing of 26 local owners, all of whom are committed to hockey, this team, and selling it (there’s that word again), said Paul Picknelly, president of Picknelly Enterprises, who is among that group.

“We now have 26 owners,” he noted, saying that number slowly and with added emphasis to convey strength in numbers. “That, in itself, is a huge positive change in the way we sell hockey across the region.”

Picknelly said the ownership group is diverse — from Tony Caputo, owner of the Red Rose Group, to Peter Martins and Derek Slema, who both own of a number of Dunkin’ Donuts franchises across the region — and they will use these businesses, and their skill sets, to help bring visibility to the team and fans to the MassMutual Center.

For this issue, BusinessWest talked at length with Costa and others about the Thunderbirds franchise and how the new ownership group and leadership team plan to take hockey to new heights in Springfield.

Dropping the Puck

Looking ahead, Costa noted, while the AHL’s 2016-17 schedule is not yet official, he knows the Thunderbirds, the affiliate of the National Hockey League’s Florida Panthers, will start the campaign on the road.

That’s good in many respects, he said, because it will give the team another week to get ready for opening night (Oct. 22) — seven days that will certainly be needed.

Indeed, the new ownership group and leadership team will be compressing a process that usually begins the day after the season ends, and actually long before that — Costa said roughly 80% of ticket packages for the ‘next’ season are sold while a team is still playing games — into a much shorter time frame.

But that’s just one more element to an already imposing and multi-faceted challenge, one the energetic 33-year-old certainly embraces.

Costa has taken an interesting path to this point in his career. A journalism major at Northeastern, he found employment opportunities in that field few and far between. While searching for one in the fall of 2006, he instead decided to join a classmate at Cathedral who had recently become one of the first salespeople hired by the new AHL franchise in San Antonio, owned by that city’s hugely successful NBA franchise, the Spurs.

“My original thought was to go down there, cut my teeth, learn some things, and eventually get back to the public-relations or writing side of things,” he explained. “But I ended up loving what we were doing; we were starting a team from scratch in San Antonio, and I got to see that on a day-to-day basis.”

Tasked with selling season tickets, corporate partnerships, and group packages, Costa said he could see momentum build for the sport and the team in a city that could never be described as a hockey hotbed.

“I saw over the course of my three and half years with the club that we were making a real impact,” he said, using that phrase to describe both the efforts of the sales team on the club as they related to the team’s success, and the franchise’s work to become a force within the community. “The hockey piece kind of sells itself, but we had to find a niche to get people out to the building and experience this sport for the first time; we centered on connecting with the community, connecting with kids, showing them experiences at the building and through our games that they couldn’t get from going to a San Antonio Spurs game, and providing them access they couldn’t get with the NBA.

“This opened my eyes to the difference between the, quote, unquote, minor leagues and the professionals,” he went on, “and the cool things you could do from a community-connectivity standpoint with our league.”

Costa’s success in San Antonio — he was one of the top performers on a sales team that won awards from the league for highest group-sales growth — led him to be recruited by the head of the Team Business Services Department formed a few years earlier to help franchises develop and share best practices.

Paul Picknelly

Paul Picknelly says the ability to leverage the talent and resources of 26 local owners is a huge benefit for Thunderbirds management.

“We were sharing revenue streams as a league, so the AHL was able to identify teams that were having success and teams that were doing really good things, and we were able to share that across the league,” he said, adding that he joined that department in 2009 and thoroughly enjoyed his seven years in a role he described as part support system, part consultant.

But, as mentioned earlier, a career goal he set some time ago was to one day manage a team of his own.

“I viewed that opportunity with the American Hockey League as a chance to get my Ph.D. in sports business,” he explained. “I spent the past six and half years working closely with our other owners and presidents, helping them to improve their businesses, while also being completely entrenched in what works from an AHL perspective; it was a great learning ground for me.

“It got to the point where I wanted to see if I could actually enact all the things we talked about on a regular basis and helped our teams with,” he went on. “The ability to do so here in Springfield was very intriguing to me. I had worked with them over the course of time, I’ve seen opportunities, and there were things I wanted to see if I could make a difference with.”

Seeking Net Results

Looking forward, Costa said the challenge facing him, his management team, and the ownership group is not exactly the same as the one he encountered in San Antonio, but there are many similarities.

Professional hockey is certainly not new to Springfield — there has been an AHL team in the city since Calvin Coolidge was in the White House — and the sport of hockey is much more entrenched in the Northeast than it is in the Southwest. But in most respects, this is a new team and a new business, said Costa, adding that, as in San Antonio, he intends to improve attendance and profitability by building season-ticket and group sales and strong connectivity to the community.

He said this is not exactly a new strategy — those managing the former Springfield Falcons used the same words as they discussed their work — but efforts will take on a new sense of urgency and higher level of intensity.

Both will be needed, he acknowledged, to get the team over an attendance hump that has been a formidable obstacle for many years now. Indeed, while he didn’t have the figures at his disposal, Costa knew the Falcons were either last or just ahead of the Portland franchise when it came to average game attendance last season, a statistic that ultimately drove the previous ownership group to sell the team to the parent Arizona Coyotes, which moved it to Tucson.

To bring those numbers up significantly, the management team intends to first create that ‘experience’ mentioned earlier and then sell it to families, groups, the business community, and the region as a whole — the basic road map used in San Antonio and other cities, he noted.

“The game plan is to take pieces of everything I’ve learned over the last six and half years and put those together to form a business plan that’s going to have success here in Springfield,” he explained. “Though there is a rich hockey history in Springfield, with this being a charter member of our league, we’re essentially starting a business from scratch.”

When asked about specific elements of that business plan, Costa said most involve developing what he called a “sales-focused mindset” and a service-oriented approach to everything the team does.

And while all types of sales are important, including season tickets and walk-ups, group sales are usually the prime mover for franchises in this league, and for many reasons.

“What really drives our business and what fuels revenues is the group-ticket side of the business,” he explained. “This involves getting out into the local community and selling tickets to groups that are going to come out on a regular basis and participate in our games, have a good time, and, hopefully, expose new people and new kids to the experience we provide and create fans for a long time moving forward.”

If a sellable experience can be created, he went on, as well as solid connections with the community, then the franchise can succeed whether it is at the top of the standings, the middle, or even the bottom.

“We have markets that are successful even though the team isn’t winning,” he noted, adding that winning is obviously preferable. “That happens because you create an environment that shows that value to people, and there’s an experience that goes well beyond wins and losses on the ice. And that’s going to be the plan — creating a season ticket that people can see value in.”

Model Franchises

Costa said he’s optimistic the new franchise can soar higher than previous teams in Springfield because he’s seen a number of success stories in similar markets — models that can be effectively emulated.

He pointed, for example, to what’s happened in Hartford, with its Wolf Pack, an affiliate of the NHL’s New York Rangers, and a team he worked with extensively in his role with the AHL.

“Since coming back into the market as the Hartford Wolf Pack, they’ve had a great group there that has focused on tickets,” he explained, adding that, while this sounds obvious, it’s actually not. “We laid out a plan for them on where they needed to focus, and on finding more ways for them to connect with their local community at their arena. If you were to visit there, you’d see that they’ve done a great job with their building and with creating an experience and that interconnectivity — and that’s what we’re looking to do.”

The team in Providence, long called the Reds, but more recently the Bruins (because it’s an affiliate of the NHL team in Boston), is another example.

“They’re very driven from a sales perspective, and they’re one of the best at doing that,” Costa explained. “They have a full-on sales force making out-bound connections with their community. If you go to a Providence Bruins game, you see groups connected to their games constantly, from the national anthem through to everything else; they do a great job of utilizing the space that they have to sell tickets.”

Another thing those franchises do well that the Thunderbirds must emulate is getting fans to do much more than turn out for games, said Costa.

Elaborating, he said very successful teams work hard to get their fan base, and especially those who purchase season tickets, engaged, a verb he would explain in some detail.

“Selling season tickets just for the sake of selling season tickets is fantastic, but if people aren’t using those tickets and they’re not going to the games and getting that experience, then you’re not getting full benefit from those sales,” he explained. “You want people who are engaged, who are ambassadors that feel a connection to the organization that they won’t get anywhere else. That’s something I want to create.”

Moving forward, while the team is several months and perhaps a full year behind the schedule it would like to be on with regard to all the initiatives described above, it does have a few things working for it for next season and beyond.

First, it is now the only AHL franchise left in Massachusetts after Worcester lost its team, said Picknelly, noting that the Thunderbirds will attempt to effectively widen their circle of influence and bring in fans from across the state and especially from Worcester west.

Meanwhile, MGM’s $950 million casino is expected to bring several thousand people to Springfield each day, while also providing an attractive incentive to those planning meetings and conventions to take their events to Greater Springfield. Thus, the casino has serious potential to bring more families and groups to the MassMutual Center for individual games, said Picknelly.

But easily the biggest asset the team has moving forward is that large — and local — ownership group, he went on.

It translates into 26 people (all of them successful business owners in their own right) passionate about hockey in this region, committed to making it work, and willing to use their businesses and any other means available to them to promote the team and get fans to the games.

“These owners will be looking upon their local professional hockey team in a different way than they have in the past,” he explained — a natural sentiment when one is making an investment in that franchise. “For example, myself and two other owners own four of the five hotels in downtown Springfield; we’re going to sell hockey differently than how we did it in the past in our hotels.”

The same is true of all the owners, including the Dunkin’ Donuts franchise owners, he went on, adding that their stores are visited by more than 250,000 people a week, customers who will likely be exposed to the new hockey franchise in some way during those visits.

Murphy agreed, noting that the team will benefit from that new and expanded sales force he described, coupled with that large and local ownership group — a powerful combination, in his estimation.

“This sales force will work hand in glove with 26 of the most successful business owners in the Pioneer Valley,” he went on. “You can’t possibly overstate our ability to leverage these relationships.”

Bottom Line

As he sought to sum up what he described as a “new era” for hockey in this region, Picknelly chose to relate an e-mail he received from an individual who wants to join the new ownership team and likely will.

“He said he spent the last few nights sleepless, thinking about ways to sell hockey,” Picknelly recalled, adding that just about everyone already in this ownership group has probably done the same thing.

Sleepless nights do not directly correspond to success at the box office, he implied, but they do convey energy, commitment, and, most importantly, passion.

Both he and Costa believe those traits, and especially the last one, will enable the Thunderbird franchise to fly as high and fast as its namesake, and reach new heights.

George O’Brien can be reached at [email protected]

Features
This Hockey Veteran is Certainly Goal-oriented

Bruce Landon, president, general manager, and co-owner of the Springfield Falconsv

Bruce Landon, president, general manager, and co-owner of the Springfield Falcons

Bruce Landon said an equipment manager found it a few months ago in an old equipment bag in the back of a storage area at the Springfield Falcons complex within the MassMutual Center.
Now, the goalie mask, which Landon last used in action in the mid ’70s when he played for the World Hockey Associations’s Hartford Whalers, is displayed on a book shelf in his office, not far from the so-called “stick pad,” found in the same box, that he also used during a career cut short by a knee injury.
“I tried it on … it was pretty tight; the eye holes didn’t line up just right,” Landon said of the mask. “I’ve put on some weight over the years, obviously. I’ve got to lose about 15 pounds for that to fit again.”
The goalie equipment, which certainly looks dated when compared to the high-tech gear goalies use today, is one of the few items that have survived from Landon’s playing days. Other items in his office include a souvenir Whalers coffee mug, bearing his picture, that was sent to him by a fan of that team, as well as a framed team picture of the 1972 Whalers squad that captured the WHA championship.
“That club would have beaten most NHL teams,” said Landon as he ticked off the names of former teammates on that unit, many of whom enjoyed success in the NHL before or after that 1972 season. “That was a talented group of players.”
One has to prod the Kingston, Ontario native to talk about his playing days and the past in general. The man most closely associated with hockey in Springfield for the past three decades is certainly more focused on the present and especially the future, one that he says is dominated by question marks, much more so than he would prefer.
Indeed, while he would like to say that there will always be hockey in Springfield, he knows he can’t really use that phrase with any degree of confidence.
“I always like to remain optimistic that we can put something together and remain here long-term, but there are simply no guarantees anymore,” he said, noting that the hockey landscape has changed considerably over the past three decades and especially the past several years, and the challenges to existence, especially in what is now considered a small market, are mounting.
After several years of deep disappointment — the team hasn’t made the playoffs since 2003 and it’s been 20 years since the last Calder Cup championship — with NHL affiliates the Edmonton Oilers, Tampa Bay Lightning, and Phoenix Coyotes, the Falcons have a new partner in the Columbus Blue Jackets. The deal is just for one year (with an option year) though, as both the Falcons and the new parent club essentially try on this relationship to see how it fits.
But hockey in Springfield has become what amounts to a year-to-year proposition anyway, said Landon, 61, who told BusinessWest that attendance, down slightly from years ago, must improve if the team is going to compete, and succeed financially, at a time when expenses continue to soar, as does competition for the time and attention of area families.
For this, the latest installment of its Profiles in Business series, BusinessWest talks at length with a man who has gone from preventing goals on the ice to meeting and exceeding them in the changing world of professional hockey.

Making the Big Stop
Landon likes to joke that he put Billy Smith in the hall of fame.
The two were teammates and fellow netminders on the 1969-70 Springfield Kings squad that played its home games in the Coliseum at the Big E. Landon was injured (a shoulder dislocation) during the final weeks of that season, putting Smith between the pipes for a playoff run that ended in a memorable Calder Cup championship.
Smith would use that run to help catapult his way into the NHL, first with the Los Angeles Kings, and later the expansion New York Islanders, for which he played a lead role in four consecutive Stanley Cup championships in the early ’80s.
“I always told Billy that if I never got hurt, he wouldn’t have got a chance to play,” said Landon, whose hockey career, cut short by injuries, took a much different, but nonetheless fulfilling, route.
After playing with the Whalers for five seasons, he found himself back in the AHL, and Springfield, where he both played and handled some sales the summer before the season started, an unusual arrangement, orchestrated by Springfield Indians owner George Leary that gave Landon a taste of life in the front office. When Landon blew out his knee in December, 1977, Leary offered him a job handling group sales.
“And I’ve been here ever since.”
He’s had just about every title one can have with such an organization, from director of marketing and public relations to the current president and general manager, with ‘co-owner’ “thrown in,” as he likes to say, in 1994, when, just a few weeks after the then-Springfield Indians left the city for Worcester, he cobbled together an ownership group that brought a new team, to be called the Falcons, to town.
Since that time, Landon’s unofficial job description has been to keep hockey in Springfield, where it has been part of the landscape since 1936. He’s been successful in that mission due to his ability to recruit, assemble, and maintain two ownership groups, the second in 2002, that have enabled the city’s hockey tradition to continue.
In recent years, the team has managed to survive, but wins, not to mention playoff opportunities, have been hard to come by. The Falcons have gone through a number of NHL affiliations — more than most teams, by Landon’s calculations — and that certainly hasn’t helped matters. And the team’s presence at or near the bottom of the standings had definitely impacted attendance.
All this makes the task of keeping hockey in Springfield that much more challenging, said Landon, who brings vast amounts of energy, determination, and imagination to that assignment.
“I’m still the first one in in the morning and the last one to go home at night,” he said, while describing himself as a workaholic, and one who didn’t take a full week’s vacation at one time (until just last month) for perhaps two decades. “I love what I do; if I didn’t enjoy, I wouldn’t be doing it after all these years.”

Icing on the Cake
Landon said this work ethic reflects his hiring strategies as well as his management style. In short, when he’s evaluating the large amounts of young talent coming out of sports management programs, including those at several area colleges, he’s looking for certain traits, especially hard work and the ability to sell.
“The first thing I look for when I hire someone is a passion for the industry,” he explained. If you don’t have that passion for business or the passion to come to work every day, I don’t want you. As the guy overseeing this operation, I don’t want to micromanage and I don’t want to baby-sit. I want people who come in the morning excited to be here, knowing there’s a wonderful opportunity to build their resume.”
Looking back on his own career in hockey, Landon said he had a few attractive opportunities to move on to the NHL. But he ultimately turned them down to keep his family — and himself — grounded in Western Mass.
“I didn’t want to be a hockey gypsy,” he explained, noting that in this business, many assignments are only a few years in duration, and families must be uprooted with each new career stop. “I had a couple of opportunities over the years, going way back. When I was a player, I built a house in West Springfield and raised by two kids in West Springfield.
“Family is important to me, and it was important for me to establish roots here — I love this region,” he continued. “I never had any aspirations to be a coach … I always loved the management side, the sales side, the marketing side. I looked at my options, and said, ‘I like what I have going for me. If hockey doesn’t work out for me, I’ll find something else to do here. But hockey has always worked out.”
Looking ahead, Landon said his broad goal, however difficult it may be to achieve, is to add a layer, or perhaps several layers, of permanence to the prospects for hockey in Springfield. He told BusinessWest that this work will likely involve recruitment of more or different owners, as the current mix has been in place for more than eight years, and some may be ready for new and different opportunities.
“Our group of owners has been fantastic, we have tremendous partners here,” he said. “But it’s been eight years for them now, so maybe it’s time for a changing of the guard, and I’m hoping we can find some committed people at the local level. There’s a lot of interest in this franchise from groups outside this area, but with those people, you don’t have that local commitment.”
And for both current owners, as well as those in the future, hockey in Springfield must be more of a philanthropic gesture than a pure business decision, he continued.
“You can make money at this and we have in the past,” he said with a smile that indicated that such a feat is getting more difficult all the time. “But if people are looking at this as a pure investment, then they should put their money somewhere else; there has to be a little bit of philanthropic investment here as well, where it’s good for the community, it’s good for the city. Hockey has been here since 1936 and it’s a major part of this city.”

Net Results
Assessing the present and future status of hockey in the City of Homes, Landon said his management teams have, over the years, done a good job of providing solid family entertainment at the arena on Main Street. There was then a pause, followed by the inevitable ‘but …’
“We need a better product on ice to get the hockey fan back, to make hockey viable here.”
Making hockey viable in Springfield has been Landon’s passion since, well, the last time he put on a uniform and that old goalie mask that no longer fits him properly.
He knows there’s no turning back the clock — with regard to where the eye holes should line up on his face, or with the game of hockey as a business; the game has changed, and there’s no going back to the old days.
But then again, he’s never been one to dwell on the past.

George O’Brien can be reached at [email protected]

Daily News

SPRINGFIELD — The National Collegiate Athletic Assoc. (NCAA) announced that the MassMutual Center, in conjunction with American International College and UMass Amherst, has been selected to host the 2024 NCAA Division I Men’s Ice Hockey Regional, marking the first time the event has been held at the MassMutual Center.

“We are looking forward to partnering with both the University of Massachusetts and American International College as we welcome hockey fans to Western Massachusetts, where we have established a winning tradition,” said Sean Dolan, general manager of the MassMutual Center.

The two-day regional will feature four teams competing in two first-round games, with the winners advancing to the regional final the following day. The winner of the regional final will advance to the 2024 Frozen Four, which will be held at the Xcel Energy Center in St. Paul, Minn.

“We are incredibly proud to partner with American International College and the MassMutual Center for a 2024 regional,” said Ryan Bamford, director of Athletics at UMass Amherst. “We have been privileged to see first-hand the passion that fans in this region have for college hockey, and we are looking forward to playing a part in hosting a first-class event in Springfield during one of the most exciting weekends on the college hockey calendar.”

In addition to Springfield, Providence, R.I. (Dunkin’ Donuts Center), Sioux Falls, S.D. (Denny Sanford PREMIER Center), and Maryland Heights, Mo. (Centene Community Ice Center) were also selected as regional sites in 2024.

“We are thrilled to be awarded the bid for the Division I Ice Hockey Regional with UMass and the MassMutual Center for 2024,” said Jessica Chapin, interim director of Athletics at AIC. “This will be a wonderful opportunity to add to the storied history of hockey in the Springfield, Massachusetts area.”

Travel and Tourism

Coming Attractions

Mid-January is typically the slowest time for the region’s tourism sector. The holidays are over, and college graduations, summer, and the Big E are months away. But this January, and especially Martin Luther King Jr. weekend, will be different. Much different. Two massive happenings — the Red Sox Winter Weekend and the HoopHall Classic — will occur simultaneously, presenting an intriguing and hopefully lucrative mix of challenge and opportunity.

Mary Kay Wydra calls it the “perfect storm.” And she really hopes there isn’t an actual storm over those few days.

With those sentiments, Wydra, president of the Greater Springfield Convention & Visitors Bureau, spoke for a good number of people when it comes to what is shaping up to be a memorable and perhaps historic weekend for this region next month.

So did John Doleva, executive director of the Naismith Memorial Basketball Hall of Fame, when he said, “this is what we’ve all dreamed about — weekends that were so busy that we’d be bursting at the seams.”

John Doleva says the upcoming weekend in January is the kind of multi-event development the city should welcome, despite the logistical challenges.

They were both talking about Jan. 16-20. Those are the dates for the 2020 Spalding HoopHall Classic, presented by EastBay. And in the middle of that, on Jan. 17-18, the Boston Red Sox will stage their Winter Weekend at MGM Springfield and the MassMutual Center. The annual fan fest, launched in 2015, had been staged at Foxwoods Resort and Casino in Connecticut, but moves to Springfield for 2020 thanks to a multi-faceted partnership agreement forged between the Red Sox and MGM back in the early spring.

While hard projections are difficult to come by, it’s estimated that, between the two events, more than 20,000 people could come to Springfield over those four days, with a good number of them — again, just how many isn’t known yet — staying a night or several nights.

“Every restaurant in downtown will be packed, and every hotel in the downtown will be packed. This will be one of the biggest parties the city has hosted in some time.”

This is that ‘bursting at the seams’ part.

Indeed, the two events occurring simultaneously will certainly test this region’s hospitality infrastructure and especially its inventory of hotel rooms — so much so that Doleva was candid and to the point when he told BusinessWest, “We’re thankful that we booked the hotel rooms first, because we wouldn’t want to be shut out.”

The Hall was able to do so because this is the 18th HoopHall Classic staged over Martin Luther King Jr. weekend, if you will, meaning that there is an organizational machine in place for this event. That’s not the case with the Red Sox Winter Weekend, which, as noted, is new to Springfield.

Mike Mathis, president and COO of MGM Springfield, says Red Sox Winter Weekend will provide a unique opportunity to showcase the city and the casino.

Logistics for the event are being handled by both the Red Sox and the event’s official host, MGM Springfield. Mike Mathis, president and COO of the resort casino, said planning efforts are proceeding and accelerating as the event date approaches.

And what is emerging sounds like a dream weekend for ardent Red Sox fans — is there any other kind? — and area restaurant and hotel owners alike, especially with both events happening simultaneously.

“Every restaurant in downtown will be packed, and every hotel in the downtown will be packed,” he told BusinessWest. “This will be one of the biggest parties the city has hosted in some time.”

Like Doleva and Wydra, Mathis projects that this will be a very important weekend for the city, the region, the casino, the Hall, and countless hotels, restaurants, and other hospitality-related businesses. It will be a weekend to showcase the city and also what it can do when it comes to large events like these.

In short, it will be a real test, but also a very welcome test, especially since it comes at the very slowest of times for the region’s hospitality sector, said Wydra, adding that there are benefits on many levels.

“We’re experiencing compression — the downtown fills up, and it spills over into other communities,” she explained, referring not only to hotel rooms but related hospitality-related businesses as well. “We want to make sure, when people come for both of these events, that they see other things and we at least whet their appetite and try to get them back as a leisure visitor for another time.”

For this issue and its focus on travel and tourism, BusinessWest takes an in-depth look at all that’s happening in mid-January and what it means for the region.

Staying Power

These certainly won’t be the first large-scale events to come to the Greater Springfield area.

Indeed, the region has played host to everything from enshrinement ceremonies at the Hall to the Women’s U.S. Open golf tournament back in 2004 (the Orchards in South Hadley was the venue); from the American Hockey League All-Star Classic roughly a year ago to a number of large conventions staged at the MassMutual Center, the Big E, or both.

And on an annual or semi-annual basis, it hosts EASTEC, the massive manufacturing trade show, as well as the Big E, which brings in more than 100,000 people on some of its weekend days, and college graduation ceremonies that are crammed into a few weekends in May, with the MassMutual Center often hosting a few such ceremonies a day.

All those gatherings have presented tests — and opportunities — for the region’s hospitality sector.

But the challenge coming in January may surpass all those in the past, in terms of everything from the sheer number of overnight guests to the logistics involved — for example, Main Street and a portion of State Street in Springfield will be shut down for roughly 48 hours to accommodate the Winter Weekend festivities.

But while that long weelend will test planners and hoteliers alike, all those involved with both events see as a tremendous opportunity to put Springfield and the region on the map and into the limelight.

That’s because there will be a good deal of media coverage — ESPN is coming to broadcast HoopHall Classic games, as it has for many years now, and NESN and radio giant WEEI are coming to provide blanket coverage of Red Sox Winter Weekend — as well as visitors who haven’t been to Springfield recently, if at all, especially Red Sox fans from the far corners of New England and beyond.

“We’ve seen the demographics from prior years, and we know that a large part of that population is coming from outside the region,” said Mathis, using ‘region’ to refer to Western Mass. “This is a great chance to expose new customers to the property and the downtown.”

Let’s break here to review just what’s on tap for those four days in January, starting with Winter Weekend.

This will be an intense two days of meet-and-greets, a town meeting with Red Sox brass holding court, autograph signings, a kids’ zone, and much more.

Fans of the team will get to see, meet, get an autograph from, and perhaps snap a picture with players from the present and past, well as executives (including recently hired Chaim Bloom, the team’s chief baseball officer), coaches, network broadcasters, and even the well-known mascots, Wally the Green Monster and Tessie. (Fans can even buy a package that includes breakfast or lunch with the mascots.)

At a recent press conference to announce Red Sox Winter Weekend festivities, Red Sox mascots Tessie (left) and Wally pose with, from left, Springfield Mayor Domenic Sarno; Cathy Judd-Stein, chairwoman of the Massachusetts Gaming Commission; Sam Kennedy, president of the Boston Red Sox; and Mike Mathis, president and COO of MGM Springfield.

Players set to appear will cover every decade since the ’60s, a list including Jim Lonborg, Luis Tiant, Fred Lynn, Dennis Eckersley, David Ortiz, Pedro Martinez, Mookie Betts, Xander Bogaerts, and dozens more.

There will be events in MGM’s ballrooms and at the MassMutual Center (word has it that every square foot of the facility has been booked), and tents will connect the two venues, enabling patrons to move freely from one to the other, said Mathis.

As for the HoopHall Classic, it will bring its own brand of star power to the region, Doleva said.

He noted that a number of top college coaches, including John Calipari (Kentucky), Mike Krzyzewski (Duke), and Patrick Ewing (Georgetown) will likely be on hand to scout many of the top young players from across the country. And that talent includes some famous last names — ‘Bronny’ James, son of NBA superstar Lebron James, and Zaire Wade, son of former NBA superstar Dwayne Wade, will play for the same team from California.

“Teams travel in from all around the country,” Doleva noted. “On Sunday and Monday, we have the top-ranked teams in the country; the top 10 or 15 prospects going D1 [Division 1] will be playing on the various teams. We have multiple TV events on Sunday and Monday, so if you can’t buy a ticket to Blake Arena at Springfield College, you can watch it on ESPN or ESPN2.”

Having a Ball

That’s what’s on tap. As for what it all means … those we spoke with said the simultaneous events could well set a new bar when it comes to bringing visitors, vibrancy, spending dollars, and, yes, challenges for the region’s hospitality sector.

Doleva noted that he expects the Hall’s event to consume 1,100 to 1,200 hotel-room nights when one factors in players, their parents, the college coaches coming to watch and recruit, and members of the media. And, as he noted, he’s happy he reserved hotel rooms early and managed to get large blocks of rooms in and around downtown Springfield and close to the Hall of Fame, where many of the HoopHall Classic events will take place.

Overall, though, hotels across the region will benefit, said Alicia Szenda, director of Sales for the GSCB.

“Patrons coming in for both events will be in Chicopee, Holyoke, and West Springfield properties, and into Connecticut as well,” she told BusinessWest. “I can’t remember a time when we’ve had two events of this magnitude happening at the same time; these are large fan bases that are coming to the area.”

Mathis told BusinessWest that the Red Sox players will be staying at MGM Springfield —most of the facility’s rooms have been reserved for weekend event — but he expects that attendees, media members, and others will be finding accommodations across the area, creating a sizable trickle-down effect.

Meanwhile, the twin events, and especially Winter Weekend, will present a huge opportunity to introduce the resort casino to new audiences, said Mathis, with the goal of making a very strong first impression and bringing them back for return visits.

“We always feel that, if we can get a new customer on the property to give us a trial, we have a very good chance of getting that customer back and start building loyalty,” he explained, adding, again, that the resort casino will be just one of many winners that long weekend.

“This goes well beyond the property and the city — the impact will be region-wide,” he went on, referring specifically to the Winter Weekend but the sum of the two events as well. “Springfield is hosting two major events on the same weekend; the compression and the energy that comes from that is testament to what we’re doing down here, that we’re starting to get double-booked on weekends.”

Doleva echoed those thoughts, and noted that there could be a good amount of crossover from the events.

“I think that many of the folks coming from out of town for our event might enjoy the Red Sox gathering,” he said. “And those here for the Red Sox will hopefully realize that they’re three minutes away from the Basketball Hall of Fame and come over and check it out. This is the perfect storm of good things.”

And, as noted earlier, this storm comes when it’s needed most for the tourism sector — the dead of winter.

Last year, the region and its hospitality sector got a boost from the AHL All-Star Classic, said Wydra, adding that, this January, there will be a much larger shot of adrenaline.

“We’re creating a reason to come here in the winter — and that’s always been a struggle not only for us, but for any New England city,” she noted, adding that perhaps the best news is that this will be the first of hopefully many Winter Weekends in Springfield, and the same goes for the HoopHall Classic.

Booked Solid

While almost all his time and energy are focused on the 2020 HoopHall Classic, Doleva has allowed himself to think a little about the 2021 edition as well.

It may well be staged at the same time as the Red Sox Winter Weekend again, which means there may be a more intense competition, if that’s what it is, for hotel rooms in the city.

“Next year, I’m hoping we all work together so everything happens in a cost-effective way,” he noted. “But, like I said, this is what we all hoped for and dreamed for — that the city would be on fire with tourism and events and people coming from out of town.

“We’ll find a way to coexist and celebrate the assets that we have in Springfield, and blow it out that weekend — and hopefully a number of other weekends as well,” he went on.

And with that, he once again spoke for a great number of people concerning a weekend destined to be a hot time — during the coldest month of the year.

George O’Brien can be reached at [email protected]

Opinion

Editorial

 

Springfield will play host to a Division 1 men’s regional hockey final on March 28 and March 30, an event that comes with a degree of risk, but also presents a great opportunity to showcase the region and show that it can host more events like this.

Landing the D1 hockey regional has been a collaborative effort between UMass Amherst and American International College, two local schools with surging hockey programs (UMass won a national title in 2021) and the MassMutual Center, now managed by MGM Springfield. Individually and collectively, these entities saw an opportunity and essentially said, in unison, ‘why not Springfield?’

Why not, indeed? The city has hosted collegiate sporting events before — a D1 basketball regional back in the ’70s, when that tournament was on an exponentially smaller scale than it is now, and, more recently, D2 basketball. It has also staged the old Tip Off Classic for D1 basketball and its current-day counterpart, the Hall of Fame Classic.

Meanwhile, with the emergence of the UMass Amherst and AIC hockey squads, as well as the unqualified success of the Springfield Thunderbirds, the 413 has become a hockey hotbed of sorts — at least as much as, if not more than, Providence, Worcester, Bridgeport, and other cities in New England that have hosted D1 hockey regionals.

And for UMass Amherst, a regular in the tournament the past several years, the event represents a chance to play in its own backyard rather than traveling across this state or to another state in the Northeast, or even the Midwest to play in a regional. (AIC does not have that same opportunity because it plays its home games at the MassMutual Center.)

All of these contributing factors make it simple common sense to bring a regional to Springfield, and now that one is coming, we’ll have a chance to see whether the area will support such an event and what kind of impact it will make.

Expectations are certainly high, but there is risk, especially when it comes to which teams might land here for the games in late March. While the D1 standings are crowded with good teams from the Northeast, one recent projection for the Springfield regional has UMass, Boston University, Cornell, and Denver coming to Springfield. BU and UMass would be great draws. Cornell is a question mark, and Denver is a much bigger question mark.

But quality hockey is assured, close to 1,000 hotel rooms have been blocked off, and thousands of tickets have already been sold, so this has the makings of a great addition to the region’s hospitality landscape, one that brings people to Western Mass. at an otherwise very slow time on the calendar. And already, bids have been submitted for a number of other collegiate sporting events, from hockey and basketball to volleyball and wrestling.

It is our hope — and our expectation — that this will prove to be a risk well worth taking, and the first of many sporting events that will bring more people, more visibility, and more vibrancy to the region.

And as the saying goes — and it applies here — if some is good, more is better.

Opinion

Editorial

 

When it was announced this past spring that the Springfield Falcons had been sold and the franchise, an affiliate of the National Hockey’s League’s Arizona Coyotes, was being relocated to Tuscon, we opined that city officials should not make securing another team a top economic-development priority.

Not until some kind of solid evidence could be obtained that the city, or this region, whichever you prefer, could or would support hockey at a level that would make a team profitable.

Well, a large group of area business owners went ahead and decided to make another team a priority, and they also decided they had enough evidence to support their notion that bringing the now-former Portland (Maine) Pirates here is a sound investment.

We applaud their efforts, and we sincerely hope they’re right — although we admit that we’re just not sure they are.

There is no debating that hockey has been a part of the fabric of this region for more than 80 years. Just how important a part … well, that can be debated.

Indeed, there have always been strong supporters of the team, whether it was called the Indians, Kings, or, most recently, the Falcons. The problem was, there were never really enough of them.

Crowds were decent on some nights, but only fair at best on most nights, and it’s been that way for some time; this is not a recent phenomenon. The problem was so persistent that many people stopped wondering whether this was or could be a ‘hockey town’ and came to the conclusion that it wasn’t.

Which is why there was some sadness attached to the announcement that the Falcons had been sold, but nothing approaching a large amount of surprise.

There was plenty of that emotion, though, when a large ownership team came together quickly, acquired the Pirates while Portland apparently slept, and moved the team to the City of Homes.

Surprise has been replaced with healthy doses of optimism and energy, commodities possessed by both the new ownership team and its new executive vice president, Nate Costa, a Springfield native and Cathedral High School graduate.

In a lengthy interview with BusinessWest (see story on page 6), Costa talked about an all-out sales blitz, a focus on making connections to the community, and creating (and selling) an experience, not just a hockey game.

Similar words and phrases have been spoken in the offices occupied by the AHL franchise in the MassMutual Center for decades now. This time, we are told, things will be different.

There will be a heightened sense of urgency, a sharp rise in the level of intensity in the sales office, and the benefit of being able to leverage the various assets and abilities of 26 local owners.

It all sounds good, and Costa’s resume — he worked for the AHL, acting as a consultant to the league’s 30 teams — and track record are impressive. And he sites many examples of how franchises have succeeded through strategic initiatives similar to those he has outlined for the new Springfield franchise, the Thunderbirds.

But hockey has been a hard sell in these parts for some time now. Reversing this pattern will require more than optimism and a large ownership group — we’ve had those before, too.

The support of the business community will be essential, and we hope it is forthcoming. If this new venture is to get off the ground and fly (as its namesake would), it will need loud, strong support right out of the gate and a willingness among supporters at all levels to make a long-term commitment, because this won’t happen overnight.

People doubting the prudence of this investment have a right to be skeptical; recent history is certainly on their side.

Still, this venture deserves the community’s support. Hockey can and should be a part of the city’s future.

Maybe, just maybe, this can become a hockey town.

Cover Story

Marking a Milestone

Eugene Cassidy, president and CEO of the Big E

Eugene Cassidy, president and CEO of the Big E, with one of the many pieces of memorabilia collected from patrons of the fair.

The Eastern States Exposition turns 100 this year. For organizers of the 17-day fair every fall and a host of other events during the year, planning such a celebration comes easily. But the centennial is in many ways more than a party — it’s an opportunity to reflect on the Big E’s history, its place in the region, and the many challenges that stand in the way of continuing this tradition for the generations to come.

The request went out on various forms of social media a few years ago.

The Eastern States Exposition, long on history but admittedly somewhat short on older archival material and memorabilia concerning its century-long existence, was looking for the public’s help in rectifying that problem — and in telling an important story.

“When we moved here [the Big E fairgrounds] from our offices at 31 Elm St. in Springfield in 1950, we jettisoned a lot of our archives; we have our business records and our meeting notes, but we don’t really have a good archive,” explained Eugene Cassidy, the institution’s president and CEO. “So we spent the past several years collecting Eastern States memorabilia, mostly from people who are fond patrons of the fairgrounds. And a lot of fascinating stuff poured in.”

The donations include dozens of photographs, some of them going as far back as the 1920s, and many chronicling the horrific floods of 1936 and 1955; promotional posters, including one from 1925 that was found behind a wall by two sisters from Ludlow as they were relocating to Alaska; a framed copy of some of the early attempts to answer a request from some journalists to shorten the exposition’s lengthy name (yes, this was the origin of the term ‘Big E’); and a metal sheet detailing the dates of the 1950 exposition that was designed to wrap neatly around street signs.

“People couldn’t tell what street they were on, but they knew the dates for the exposition,” said Cassidy as he held up the well-preserved artifact, marveling at its purpose.

Construction of the coliseum commences in 1916

Construction of the coliseum commences in 1916, just months before the National Dairy Show was to come to West Springfield.

These items and countless others will be put on display during this year’s Big E, the 100th birthday celebration, which will commence Sept. 16. Collectively, they speak to the institution’s place — not only in the region, but in the hearts, and memory banks, of the millions who have visited the fairgrounds over the years.

In many ways, this is what will be celebrated during this milestone year, said Cassidy, adding that Big E administrators want to use the occasion to bring awareness to the institution’s long history, the manner in which it has become part of the social fabric of the region (in a figurative, but also quite literal, sense, as we’ll see) — and the fact that help, in many forms, will certainly be needed to preserve this tradition for future generations.

Indeed, the Big E is facing a number of formidable challenges as it stares down its second century, said Cassidy, now in his fifth year at the helm, listing everything from an ever-growing number of forces competing for the time and energy of families to the inexorable decline of agriculture in Massachusetts and the Northeast (the bedrock on which the exposition was built), and an aging exposition infrastructure that includes several buildings that date to the beginning in 1916, including the venerable coliseum.

“My goal is to raise awareness so that people in the greater community might take a step back and think about what Eastern States means to the region,” he explained. “This is an opportunity for people to refamiliarize themselves with Eastern States at hopefully a different level, and to take note of our resilient ability to remain successful in an environment that becomes increasingly more difficult to survive in.”

Elaborating, he said fairs of this type across the country are struggling mightily, but many have the support of their various states to fall back on.

“Gov. [Andrew] Cuomo recently gave the New York State Fair $55 million to rehabilitate a few buildings on their fairgrounds, and the Indiana State Fair gets 6% of the revenues from gaming in that state,” said Cassidy, adding that the Big E is certainly not likely to receive similar forms of support.

To fund needed capital projects and relieve the exposition of growing amounts of debt, other measures will be required, said Cassidy, noting that a capital campaign for the nonprofit organization is a distinct possibility.

For now, he wants to grow awareness and gain a full appreciation for the institution.

“My personal goal is for as many as possible in our Greater New England region to have a connection to, and a fondness for, the future of this organization, some respect for its history, and a desire to be a part of it moving forward,” he explained. “It’s going to take all of that in order to assure that this organization continues to have its incredible importance on the stage of national agriculture and food production, and to continue to have the economic impact it has.”

For this issue, BusinessWest takes a look at the Big E’s centennial, what is planned from a celebratory standpoint, and especially at what this institution must do after it blows out the candles for its 100th birthday.

Party Animals

Cassidy told BusinessWest that the Big E is used to throwing big parties — in most respects, that’s what it does for 17 days each fall — so a 100th-birthday celebration is, in many respects, no big deal.

Well, at least from a planning and execution perspective; again, this is what they do. From a historical and, yes, public-relations perspective, though, this is a very big deal, an opportunity that exposition officials intend to fully maximize.

the Big E in the 1920s

This panoramic photo shows the Big E in the 1920s, when it was fast becoming a tradition in the region.

There will be a number of special touches, he went on, pointing to everything from the birthday-cake-like signage now adorning the administration building to the flagpoles now affixed to the coliseum (an attempt to recapture the look from 1916 and the ensuing decades); from the display of artifacts collected from the public to a spirited effort to bring back performers from the exposition’s heyday in the ’50s, ’60s, and early ’70s (the return of the Cowsills falls into that category); from a new/old logo, as well as coasters, buttons, and magnets with the number ‘100’ on them, to a special Big E tartan, a pattern bearing a mix of the primary colors of the Big E, the town of West Springfield, and the six New England states already woven into ties and scarves — the fabric of the community in a literal sense.

There will also be a commemorative book on the centennial, due to be released just before this year’s fair begins (one can already be ordered online).

Wayne Phaneuf, executive editor of the Republican, was the main editor for the book and one of those contributing content and selecting photos, the latter of which essentially tell the story of the past half-century.

Phaneuf told BusinessWest that he did some extensive research for the project and learned a number of things while doing so.

That list includes everything from the full roster of entertainers who appeared over the years — “I never knew Bob Hope came here,” he said — to insight into how the federal government essentially commandeered the fairgrounds during both World War I and World War II for use as a staging area and supply depot.

But mostly, that research merely reinforced what he already knew.

“As a kid growing up in this area, there were only two things kids really looked forward to,” he said while summing things up — “Christmas and the Big E.”

And that sentiment basically applies to people of all ages, he went on, adding that the book — and the 100th anniversary, really — is all about memories.

People from across this area and soon well beyond started collecting them in 1916, when Joshua Brooks, a prominent area businessman and lithographer by trade (his company printed bank notes, among other things), pulled off an unlikely coup and brought the prominent National Dairy Show to a once-muddy flood plain beside the Westfield River.

Actually, when he sold this region to the highly skeptical fair organizers during intense meetings in Chicago, that area was still mostly a swamp — but one for which Brooks had big plans.

Growing Concern

Two years earlier, he and 62 others listed as original incorporators launched the Eastern States Agricultural and Industrial Exposition. Its lengthy purpose was to “to hold agricultural and industrial expositions, and fairs within the county of Hampden, to engage in agricultural and industrial products and in livestock, to conduct races, sports, and general amusements, and to promote the agricultural and industrial development of the eastern states.” (No, there’s nothing in there about cream puffs or deep-fried … anything.)

Brooks’ ambitious plan was to launch the first exposition by bringing the National Dairy Show to the site. And to do that — again, against seemingly all odds — he essentially sold a promise: to build the roads, buildings, facilities, and amenities needed to stage that event, because none existed at the time.

To make a rather long story short, he delivered on that promise, raising more than $500,000 to get it all done.

A year after the successful staging of that event, the Eastern States Exposition and Dairy Show began, only a few months before the U.S. officially entered World War I. The first fair drew 138,000 people, roughly one-tenth what it does today.

BigE-BobHope

the Big E was the undisputed entertainment hub

Until the mid-’70s, the Big E was the undisputed entertainment hub in the region, hosting entertainers such as Bob Hope (top) and sporting events like auto racing.

After the war, the Big E initiated a pattern of continued growth and expansion that would continue for decades — not simply in terms of infrastructure, but also in prestige, attendance, and prominence within the region and also well beyond it.

The Big E, and especially the fair each fall, would find a unique place in the region’s consciousness, while drawing celebrities and politicians, including a sitting president, Dwight Eisenhower, and his sitting vice president, Richard Nixon.

By the middle of the 20th century, the Big E — as it came to be known in 1967 amid complaints from the press that there were just too many syllables in Eastern States Exposition — became the undisputed center of entertainment in Western Mass. and Northern Conn., as well as a place for events of all types, because the coliseum was the largest venue of its kind in the region.

Indeed, the exposition was, for many years, home to professional hockey (the American Hockey League in the form of Springfield’s franchise, but also the parent National Hockey League when the Hartford Civic Center’s roof collapsed in January 1978, leaving the Whalers temporarily homeless). But it was also home to what is now CityStage (then StageWest) starting in 1967, as well as other entertainment facilities, including the Storrowton Dinner Theatre.

The list of those who have appeared in West Springfield is long and prestigious, and includes the likes of Fred Astaire and Ginger Rogers, Lionel Barrymore, Jackie Gleason, Bob Hope, Liberace, Arthur Godfrey, and countless others.

“We have a great, storied history for entertainment — we had the biggest names going back to the 1920s,” Cassidy said. “Anybody who was anybody played at the Eastern States. Buddy Hackett played here so many times that, in the late ’60s, the police chief gave him a key to the town of West Springfield. He loved the fair, and he loved his connection to us.”

The exposition also hosted all manner of events, including college and high-school graduations, a wide array of sporting events, and many political gatherings, including the 1964 state Democratic convention. (The state’s junior senator, Edward Kennedy, then campaigning for re-election, was injured and nearly killed as the plane taking him to that convention crashed in Southampton).

Survivor’s Story

But while the exposition’s history is replete with big names, big events, and big crowds, it is, in many respects, a story of survival, of overcoming challenge.

Those challenges have come in a number of forms — from two world wars to the Great Depression, which took a heavy toll in a number of ways, to the building in the early ’70s of the Springfield Civic Center, which took hockey, many school graduations, and scores of other events across the Connecticut River and actually prompted Big E officials to briefly consider a move to the Nutmeg State as a way to counter that threat.

Then there were the natural disasters, the floods, and especially the hurricane that visited Western Mass. in September 1938, just a few days after that year’s fair had begun.

Photos taken in the aftermath of the disaster told a story of complete devastation, with rides, tents, and structures crumpled, a situation compounded by a forced early closing and resulting loss of revenue as well as the lingering effects of the depression, which cast a large shadow over the prospects for recovery.

The situation was summed up poignantly in remarks, included in the centennial book, from Republican reporter Frank Bauer, who attended a meeting convened by Brooks that featured a host of area business leaders curious about what could, and would, happen next for the fair.

“The Eastern States Exposition, even then a venerable 22-year-old institution, was in danger of extinction, down and out from the big blow,” he wrote. “There was no treasury, no funds, and no insurance to begin to cover the damage and loss of revenue.”

Before that meeting ended, Bauer went on, Brooks and ally Harry Fisk asked for and received commitments from those in the room for funds to restore the fair.

While the situation nearly eight decades later is not as dire in most respects, there are some similarities, said Cassidy, noting that the Big E is facing a host of challenges — if it not to its survival, then certainly to its bottom line and many of its traditions, especially its agricultural roots.

Chief among them, perhaps, is the aging infrastructure at the fairgrounds and the ever-rising cost of restoring and modernizing buildings built decades ago.

President Dwight Eisenhower

President Dwight Eisenhower, left, visits the Big E in 1953.

Fair officials have received some estimates, for example, that it would cost at least $40 million, and probably more, to completely restore the coliseum to its former glory and original look and make it suitable for many of the events it can no longer stage, said Cassidy.

“The coliseum is obsolete today — professional hockey moved out in the ’70s, and they stopped playing high-school hockey there in 1991,” he explained, adding that the facility is now used mostly for horse shows and the Shrine Circus. “The building is in need of a $50 million to $60 million investment to make it contemporary in this day and age.”

There are other facilities that need work as well, he said, pegging the total amount of deferred maintenance at more than $140 million.

To capitalize the needed work, the Big E, despite several very successful years recently, would have to revert to its old methods for raising money, he explained. Well, sort of.

“In the old days, when we had a rainy fair and lost money, Mr. Brooks would get on the phone and call everybody up and say, ‘I need you to write me a check for $16,000,’” Cassidy said, adding that those calls went to corporators, board members, and other prominent supporters of the exposition.  “And the money came in; it paid the bills, and it got us through difficult times.”

That model was actually still in place in 1978, when the Big E used it to finance the Young Building, Cassidy said, adding that, when Brooks’ son, J. Loring Brooks, died in 1980, that development strategy was essentially retired.

As a result, to fund its operation, the Big E has taken on increasingly larger amounts of debt, he explained, noting that the number has risen exponentially over the past few decades.

Thus, when the centennial celebration is over, the focus will shift entirely to the next 100 years, said Cassidy, adding that this includes development of a new strategic plan that will specifically address challenges and how to fund them.

“It will have a meaningful and robust development and fund-raising piece to it,” he said, adding that a likely step is a capital campaign, something the fair hasn’t done — at least in the modern sense of that term.

With those thoughts as a backdrop, Cassidy noted, again, that this Big E will, from a production standpoint, be business as usual, but it will also comprise a sincere effort to show just how important that business is for the region, and how challenging it will be to continue it into the future.

Fair Game

As he posed for a few photos with some of the memorabilia collected from area residents, Cassidy stopped at the large conference room in the administration building.

He wanted to show off the renovations to that facility, but also, and more importantly, make a point.

To do so, he started by gesturing to the photos of Joshua and J. Loring Brooks (they were both known as J.L.) at the far end of the room.

“Those used to be out in the hallway, where no one really saw them,” he explained, adding that, now, they’re almost impossible to miss.

In fact, the horseshoe-shaped conference table is set up so that each member of the board of directors will face those pictures, of the founder and the man who continued his work for several decades.

“So, in a way, while addressing the present and the future, we’re always reminded of the past and the need to preserve that history and those traditions,” Cassidy explained.

In many respects, that’s exactly what the 100th-birthday celebration is all about.

George O’Brien can be reached at [email protected]

Economic Outlook

Right Place, Right Time

John Doleva shows off the Basketball Hall of Fame’s renovated theater, one of many improvements at the hall.

John Doleva shows off the Basketball Hall of Fame’s renovated theater, one of many improvements at the hall.

They call it the ‘need period.’

There are probably other names for it, but that’s how those at the Greater Springfield Convention & Visitors Bureau (GSCVB) refer to the post-holiday winter stretch in this region.

And that phrase pretty much sums it up. Area tourist attractions and hospitality-related businesses are indeed needy at that time — far more than at any other season in this region. Traditionally, it’s a time to hold on and, if you’re a ski-related business, hope for snow or enough cold weather to make some.

But as the calendar prepares to change over to 2019 — and, yes, the needy season for many tourism-related businesses in the 413 — there is hope and optimism, at least much more than is the norm.

This needy season, MGM Springfield will be open, and five months into its work to refine and continuously improve its mix of products and services. And there will also be the American Hockey League (AHL) All-Star Game, coming to Springfield for the first time in a long time on Jan. 28 (actually, there is a whole weekend’s worth of activities). There will be a revamped Basketball Hall of Fame, a few new hotels, and some targeted marketing on the part of the GSCVB to let everyone know about everything going on in this area.

“The last half of 2018 has been great, and we’re very optimistic — our outlook for tourism is really positive for 2019. Certainly, MGM is a factor — it’s a huge factor, it’s a game changer — but it’s just part of the story.”

So maybe the need period won’t be quite as needy as it has been.

And if the outlook for the traditionally slow winter months is brighter, the same — and more — can be said for the year ahead, said Mary Kay Wydra, president of the Greater Springfield Convention & Visitors Bureau, noting that expectations, based in large part on the last few quarters of 2018 and especially the results after MGM opened on Aug. 24, are quite high for the year ahead.

“The last half of 2018 has been great, and we’re very optimistic — our outlook for tourism is really positive for 2019,” she told BusinessWest. “Certainly, MGM is a factor — it’s a huge factor, it’s a game changer — but it’s just part of the story.”

Elaborating, she said MGM is helping to spur new development in this sector — one new hotel, a Holiday Inn Express, opened in downtown Springfield in 2018, and another, a Courtyard by Marriott, is set to open on Riverdale Street in West Springfield — while also filling more existing rooms and driving rates higher.

Indeed, occupancy rates in area hotels rose to 68.5% in October (the latest data available), up nearly 2% from that same month in 2017, and in August, they were up 5% (to 72.6%) over the year prior.

Meanwhile, room revenue was up 4.6% in October, from $113 a night on average in this region to $119 a night, and in August, it went up 7.2%.

And, as noted, MGM is just one of the reasons for optimism and a bright outlook in this sector, Wydra said. Others include the renovated hoop hall, yearly new additions at Six Flags, and the awesome drawing power of the Dr. Seuss museum on the Quadrangle.

An architect’s rendering of the renovated third-floor mezzanine at the Basketball Hall of Fame, which includes the tributes to the inductees.

An architect’s rendering of the renovated third-floor mezzanine at the Basketball Hall of Fame, which includes the tributes to the inductees.

For 2019, the outlook is for the needle to keep moving in the right direction, she said, noting that some new meetings and conventions have been booked (more on that later); Eastec, the massive manufacturing trade show, will be making its biennial pilgrimage to this region (specifically the Big E); the Babe Ruth World Series will again return to Westfield; and the AHL All-Star weekend will get things off to a solid start.

John Doleva, president of the Basketball Hall of Fame and a member of the executive board of the GSCVB, agreed.

“With MGM now in the marketplace and being active, there does appear to be a lift, much more of an excited spirit by those that are in the business,” he noted. “Everybody is saying that, at some level, their business is up, their interest in visitation is up — there is a general feeling of optimism.”

Getting a Bounce

Doleva told BusinessWest that MGM opened its doors toward the tail end of peak season for the hoop hall — the summer vacation months. Therefore, it’s too early to quantify the impact of the casino on attendance there.

But the expectations for the next peak season are quite high, he went on, adding that many MGM customers return several times, and the hope — and expectation — is that, on one or several of those return trips, guests will extend their visit far beyond the casino’s grounds.

“Once people return a few times, they’re going to be looking for other things to do,” he said. “I definitely feel a sense of excitement and anticipation, and I’m definitely looking forward to next summer when it’s the high-travel season, and really get a gauge for what the potential MGM crossover customer is.

“Conversely, there are probably individuals that would probably have the Hall of Fame on their list of things to do,” he went on, “and now that there’s more of a critical mass, with MGM right across the street, I think we rise up on their to-do list.”

But MGM’s arrival is only one reason for soaring expectations at the hall, said Doleva, adding that the facility is in the middle of an ambitious renovation project that is already yielding dividends.

Indeed, phase one of the project included an extensive makeover of the lobby area and the hall’s theater, and those steps have helped inspire a significant increase in bookings for meetings and events.

Mary Kay Wydra says 2019 is shaping up as a very solid year for the region’s tourism industry.

Mary Kay Wydra says 2019 is shaping up as a very solid year for the region’s tourism industry.

“Our renovations have led to a great number of facility rentals for events that are happening in our theater, our new lobby, and Center Court,” he said, adding that the hall was averaging 175 rentals a year, and will log close to 240 for 2018. “Before, the theater wasn’t a hidden gem, it was just hidden; it was like a junior-high-school auditorium — it was dark, it was gray, it had no life. Now, it’s a great place to have a meeting or presentation like a product launch.”

Phase 2 of the project, which includes a renovation of the third-floor mezzanine, where the Hall of Fame plaques are, and considerable work on the roof of the sphere, will commence “any minute now,” said Doleva, adding that the work should improve visitation numbers, but, even more importantly, revenue and profitability.

The improved numbers for the hall — and the optimism there concerning the year ahead — are a microcosm of the broader tourism sector, said Wydra, adding that a number of collaborating factors point toward what could be a special year — and a solid long-term outlook.

It starts with the All-Star Game. The game itself is on a Monday night, but there is a whole weekend’s worth of activities planned, including the ‘classic skills competition’ the night before.

“Even with the average daily rate going up and occupancy growing, we still have that need period — which is true for all of Massachusetts,” she noted. “When you have an event like the All-Star Game in January, that really helps the hotels and restaurants.”

Additional momentum is expected in May with the arrival of EASTEC, considered to be New England’s premier manufacturing exposition. The three-day event drew more than 13,000 attendees last year, many of whom patronized area restaurants and clubs, said Wydra, adding that MGM Springfield only adds to the list of entertainment and hospitality options for attendees.

The Babe Ruth World Series is another solid addition to the year’s lineup, she noted, adding that the teams coming into the area, and their parents, frequent a number of area attractions catering to families.

Analysts say MGM Springfield has a far-reaching impact on the region’s tourism sector, including higher occupancy rates at area hotels and higher room rates.

Analysts say MGM Springfield has a far-reaching impact on the region’s tourism sector, including higher occupancy rates at area hotels and higher room rates.

Meanwhile, the region continues to attract a diverse portfolio of meetings and conventions, said Alicia Szenda, director of sales for the GSCVB, adding that MGM Springfield provides another attractive selling point for the 413, which can already boast a host of amenities, accessibility, and affordable hotel rates.

In June, the National Assoc. of Watch and Clock Collectors will stage its 75th annual national convention at the Big E, she said, an event that is expected to bring 2,000 people to the region. And later in the summer, the Professional Fire Fighters of Massachusetts will bring more than 900 people to downtown Springfield.

Those attending these conventions and the many others slated during the year now have a growing list of things to do in this region, said Wydra, who mentioned MGM, obviously, but also the revamped Hall of Fame; Six Flags, which continues to add new attractions yearly (a Cyborg ride is on tap for 2019); and the Dr. Seuss museum, which is drawing people from across the country and around the world.

“The Seuss factor is huge,” said Wydra. “It’s a big reason why visitation is up in this region. Seuss is a recognizable brand, and the museum delivers on the brand, and they keep reinventing that product.”

Staying Power

This ‘Seuss factor’ is just one of a number of powerful forces coming together to bring the outlook for tourism in this region to perhaps the highest plane it’s seen.

Pieces of the puzzle continue to fall into place, and together, they point to Western Mass. becoming a true destination.

As noted, even the ‘need period’ is looking less needy. The rest of the year? The sky’s the limit.

George O’Brien can be reached at [email protected]

Company Notebook

Elms College Establishes St. John Paul II Center for Ethics, Religion, and Culture

CHICOPEE — Elms College announced the creation of the St. John Paul II Center for Ethics, Religion, and Culture (CERC), thanks to the generous support of three foundational donors. A seven-figure naming gift from an anonymous donor and two six-figure contributions, from Carolyn Jacobs and B. John and Collette Dill and family, will help the college launch the center. The CERC will examine the most pressing and complex questions related to ethics, religion, and culture in today’s society and lead the regional community in thoughtful, engaging discourse. From an academic perspective, programming for the CERC will focus on the infusion of ethical leadership across the curriculum, the integration of ethics within the healthcare and business fields of study, and the provision of innovative experiential learning opportunities for both undergraduate and graduate students. “The creation of the CERC reflects the college’s goals of training the next generation of ethical leaders, sharing the richness of the Catholic intellectual tradition, encouraging interfaith dialogue, and promoting our commitment to diversity and inclusion,” said Peter DePergola II, associate professor of Bioethics and Medical Humanities at Elms College and a member of the CERC advisory board. An official launch of the St. John Paul II Center for Ethics, Religion, and Culture will take place in late October and, due to the COVID-19 pandemic, will be held virtually.

 

MassMutual Center, UMass, AIC to Co-host 2024 NCAA Men’s Ice Hockey Regional

SPRINGFIELD — The National Collegiate Athletic Assoc. (NCAA) announced that the MassMutual Center, in conjunction with American International College and UMass Amherst, has been selected to host the 2024 NCAA Division I Men’s Ice Hockey Regional, marking the first time the event has been held at the MassMutual Center. The two-day regional will feature four teams competing in two first-round games, with the winners advancing to the regional final the following day. The winner of the regional final will advance to the 2024 Frozen Four, which will be held at the Xcel Energy Center in St. Paul, Minn. “We are incredibly proud to partner with American International College and the MassMutual Center for a 2024 regional,” said Ryan Bamford, director of Athletics at UMass Amherst. “We have been privileged to see first-hand the passion that fans in this region have for college hockey, and we are looking forward to playing a part in hosting a first-class event in Springfield during one of the most exciting weekends on the college hockey calendar.” Added Jessica Chapin, interim director of Athletics at AIC, “we are thrilled to be awarded the bid for the Division I Ice Hockey Regional with UMass and the MassMutual Center for 2024,” “This will be a wonderful opportunity to add to the storied history of hockey in the Springfield, Massachusetts area.”

 

Northern Tree Service Transitions to Employee Stock-ownership Plan

PALMER — Northern Tree Service Inc. announced it has transitioned the ownership of its business lines over to an employee stock-ownership plan, or ESOP. The Lazear Capital Partners team worked with the management of Northern Tree Service to design a custom solution that included employee benefits, financial flexibility, and maximum tax advantages. Founded in 1932 by Walter Cambo, the company was first established to service state and municipal tree work in Eastern Mass. Under the leadership of Paul Cambo, Northern Tree Service grew to provide land-clearing services for the ever-expanding energy grid in the Northeast. Furthering Northern’s expansion, now under the leadership of Paul’s son, Philip, Northern Tree Service has continued its growth to become one of the most diversified tree-care companies in the industry, servicing all New England and surrounding states. “The ESOP was the choice we made to maintain the business’s current direction while simultaneously rewarding the 250-plus employees that have been so critical to the business’ success,” President Timothy LaMotte said. “We have a very specialized and highly skilled group of professionals focused on safety and integrity, and we are excited to see that continue.” With the new ESOP in place, both Philip Cambo and LaMotte will continue their current roles for the foreseeable future and gradually hand over the business’ operational control to the next generation of leaders.

 

Berkshire Bank Enhances Leave for Employees Experiencing Gender-based Violence

BOSTON — Berkshire Bank announced enhanced protections that will provide its 1,500 employees with paid and protected leave to manage the consequences of intimate-partner violence, sexual assault, and human trafficking. Berkshire Bank has partnered with FreeFrom, a nonprofit creating pathways to financial security and long-term safety for survivors of gender-based violence, to increase its existing leave policies to benefit its employees. The enhanced policy gives employees 15 days of leave a year to seek medical care, attend court proceedings, and relocate — all without missing a paycheck or depleting their accrued sick or vacation days. Since 2014, Berkshire Bank has had a domestic-violence leave policy in compliance with relevant state laws. These new enhancements go beyond the mandated requirements of state laws to offer additional support for survivors and their families impacted by this type of abuse. Berkshire Bank employees will also now have access to FreeFrom’s Compensation Compass, a tool designed to assist survivors of domestic abuse in understanding whether they are eligible for compensation to cover some of the costs of the harm they experienced. In addition, the bank plans to collaborate with FreeFrom as part of its Survivor Safety Banking Initiative to explore how to design products and policies to better support customers that have experienced or are experiencing violence or abuse. This approach eliminates barriers to access for individuals of all backgrounds and experiences by providing innovative financial solutions, including an online account-opening experience that will help bring survivors into mainstream banking.

 

Bradley Recognized by Condé Nast Traveler Readers as Eighth-best U.S. Airport

WINDSOR LOCKS, Conn. — The Connecticut Airport Authority (CAA) announced that Condé Nast Traveler released the results of its annual Readers’ Choice Awards, with Bradley International Airport recognized as the eighth-best airport in the U.S. The awards are the longest-running and most prestigious recognition of excellence in the travel industry. Bradley International Airport was recognized as a top-10 airport for the fourth consecutive year. “This award is a tremendous honor during a challenging year for the travel industry, and we are proud to once again be recognized among our nation’s best airports,” said Kevin Dillon, executive director of the Connecticut Airport Authority. “We thank the travel community for their continued vote of confidence in Bradley International Airport and for underscoring the value of traveling through a smaller airport. Now more than ever, Bradley Airport stands out by always offering a clean, safe, and convenient travel experience.”

 

Excel Dryer Supports Square One’s Adopt-a-Classroom Initiative

SPRINGFIELD — For the fourth consecutive year, Excel Dryer has committed an annual gift of $5,000 to support Square One’s Adopt-a-Classroom initiative. The gift comes at a critical time as Square One recently expanded its early-education program to include full-day remote learning support for children in kindergarten through grade 5, in addition to its traditional preschool classrooms and family childcare offerings. The funds will be used to offset expenses associated with classroom supplies, meals, and professional development. “I am a strong proponent of in-person learning, and I applaud the efforts of Square One to reopen its preschool programs back in June, with appropriate protocols in place,” said Denis Gagnon, president of Excel Dryer Inc. “However, not all children have been able to return to school in the fall, which has created additional expenses to provide these children with remote learning support.” Square One’s Adopt-a-Classroom program is part of the agency’s Campaign for Healthy Kids, a multi-year fund-development initiative focused on the agency’s commitment to providing healthy meals, physical fitness, social-emotional well-being, and a healthy learning environment. “The past few months have greatly reinforced the demand for our programs and services,” said Kristine Allard, vice president of Development & Communication at Square One. “With that growing demand and the unanticipated COVID-related expenses — including providing full-day support during remote learning — we have a tremendous need to expand our donor base.” Square One currently provides early-learning services to more than 500 infants, toddlers, and school-age children each day, and family support services to 1,500 families each year, as they work to overcome the significant challenges in their lives.

 

Sections Supplements
Pioneer Valley Planning Commission Executive Director Tim Brennan says the overhauled Plan for Progress is an important step forward for the economic vitality of the region.

And he’s right.

Why? Because the Pioneer Valley, unlike other areas of the state, has penned a detailed road map to achieve economic growth and prosperity. While other regions of the Commonwealth may have similar goals and ambitions — for job creation, infrastructure improvement, workforce training, leveraging higher education assets, and creating vital industry clusters, few have mapped out a plan for getting it done.

The Pioneer Valley has, and late last month, amid much fanfare and on the 10th anniversary of the creation of the original plan, the new document was unveiled. Its highlights include:

ï An emphasis on nurturing small businesses and creating more of them;

ï Ensuring an adequate workforce for the future;

ï Elevating the status of UMass to that of a world-class research university and taking better advantage of the 14 colleges in the Valley;

ï Improving and enriching pre-K‚12 education;

ï Enhancing both conventional and high-tech (broadband) infrastructure; and

ï Championing statewide fiscal equity.

The plan was introduced at the Basketball Hall of Fame, and there was a decidedly sports-oriented theme to the festivities. Lead speakers (including plan creators, Springfield Mayor Charles Ryan, and Ranch Kimball, secretary of the state Executive Office of Economic Develop-ment) were introduced as a starting lineup, and all of these players invoked sports phrases and metaphors.

Ryan, reiterating his belief that the city is not getting its fair share of state aid, said the playing field on which the state’s 351 cities and towns compete is not level. Meanwhile, Paul Tangredi, director of business development for Western Mass. Electric Company and one of the plan’s architects, borrowed a quote from the late Herb Brooks, coach of the 1980 U.S. Olympic hockey team, when he said that athletes should play for the name on the front of their jerseys, not the back.

This was another reference to the need for area players (meaning individual communities) to play as a team, and this theme was at the heart of the original Plan for Progress. That document was crafted at a time when the region was struggling. Companies and jobs were leaving the area, and in their zeal to lure new jobs, cities and towns competed aggressively against one another, often to the detriment of the region as a whole.

The original Plan for Progress laid the groundwork for formation of the Economic Development Council of Western Mass., which has succeeded in creating a regional focus, not regional rhetoric. The plan has also played a part in formation of the Hartford-Springfield Economic Partner-ship, and in the formation of the Regional Technology Alliance (now the Regional Technology Corporation), which is spearheading efforts to bring more technology jobs to the Valley.

The re-tooled Plan for Progress has identified some new priorities, and we hope the plan’s implementers, as Brennan calls them, can achieve some measurable success with each one.

The first is the nurturing of small businesses. We’ve said on many occasions that this area is not going to grow by luring 1,000-employee companies to Western Mass. That might happen in Spartanburg, S.C., but not here. Instead, the Valley should be focused on growing by taking small businesses, nurturing them, and helping a few of them become 1,000-employee companies.

Meanwhile, the region must focus on making sure those businesses it nurtures have the quantity and quality of workers they will need years down the road. All area business owners remember the worker shortage of 1999-2001. Companies seizing on a white-hot economy were desperate for good help and fighting one another for what talent was available.

Things will be much worse in a decade or so when the Baby Boom generation reaches retirement age — unless plan implementers can find ways to keep those Boomers in the workforce longer, and also develop more and better strategies for keeping college graduates in Western Mass.

Another priority is what is being called non-conventional infrastructure, meaning broadband. The Berkshire Connect project brought reliable, high-speed broadband to an area desperate for it. The challenge now is to build on that model and make sure all areas of the Valley are properly wired for growth.

The roadmap for future prosperity in the Valley has been created. Now, it’s up to area leaders to follow that map and execute the game plan.

Features Special Coverage

Here Are the Stories That Impacted Western Mass. in 2022

By George O’Brien and Joseph Bednar

 

Cannabis Sector Continues to Grow

How many dispensaries is too many? Cities like Northampton, Holyoke, and Easthampton that have embraced the cannabis industry are demonstrating that many such businesses can thrive together, while generating healthy tax revenues for the municipality itself. However, the recent closure of the Source — the state’s first adult-use dispensary to close since shops began opening in 2018 — poses new questions on the competition front.

There’s no doubt cannabis has been a success in Massachusetts, with recreational sales approaching $4 billion since legalization. But one big question is what form the industry will eventually take — with some predicting eventual consolidation by bigger entities alongside a robust population of boutique sellers — and how the state will continue to protect opportunities for smaller players, especially minorities.

The latter prospect was strengthened by a law passed in August aimed at giving minority cannabis entrepreneurs easier access into the industry, and also paving the way for municipalities to allow marijuana cafés. The bill also better regulates host community agreements, creates a state-run loan fund for minority entrepreneurs, lowers taxes for marijuana businesses, and makes it easier to expunge records for old marijuana offenses.

In short, this story is still evolving in intriguing ways.

 

Companies Grapple with Workforce Challenges

The pandemic temporarily dislodged millions of people from their jobs, and when companies started rehiring again, they found it was much more difficult to recruit and retain employees, particularly in lower-paying industries like hospitality, but it was a trend that stretched across all fields, from healthcare to construction to … well, you name it.

At issue has been three intersecting trends: the Great Resignation of older workers, many of whom moved up their retirement timeline in the wake of the pandemic’s economic upheaval; a movement among Gen-Zers and younger Millennials, particularly in service industries, to re-evaluate their worth and push for higher wages and more flexibility; and ‘quiet quitting,’ defined as doing the bare minimum to fulfill one’s job, which, of course, cuts into a company’s productivity.

There are no easy answers to combat these trends, and companies struggling with workforce shortages must grapple with what they mean in the longer term. Workers no doubt have leverage right now like they haven’t had in recent memory, and they’re wielding it, to significant — and, in many cases, still-undetermined — effect.

 

An architect’s rendering of a renovated Victory Theatre

An architect’s rendering of a renovated Victory Theatre

Victory Theatre Project Gains Momentum

Holyoke officials and groups involved with the arts have been engaged in efforts to try to revitalize the historic Victory Theatre for more than 40 years now. And while this initiative still has a ways to go before it can cross the goal line, some significant progress was seen this past year.

It came in several forms, but especially the earmarking of ARPA funding to renovate the theater, which opened in the 1920s and last showed a movie in 1979. The ARPA funding is expected to help close the gap between the funds that have been raised for the initiative and the total needed — roughly $60 million.

Momentum can also be seen in a firm commitment on the part of Joshua Garcia, the city’s first Hispanic mayor, who sees the project as an important catalyst for bringing new businesses to downtown Holyoke and another key ingredient in the larger formula for revitalizing the Paper City.

 

The Marriott Flag Returns to Downtown Springfield

It took more than three years, and there were a number of challenges to overcome along the way, but the Marriott flag is now flying again over the hotel in the Tower Square complex. The massive renovation — or “re-imagining” — of the space, as it’s been called, earned Tower Square owners Dinesh Patel and Vid Mitta BusinessWest’s Top Entrepreneur honor for 2022.

But the undertaking has done more than that. It has helped transform the property into one of the best hotels west of Boston, and it has become a stunning addition to a Tower Square complex that has been reinvented as well, with intriguing additions ranging from the Boys & Girls Club of Greater Springfield to White Lion Brewery to a scaled-down version of a Big Y supermarket soon to emerge in space formerly occupied by CVS.

The new Marriott staged a truly grand opening in November, an event that was a big day not just for Patel and Mitta, but for the entire city.

 

Remote Work Is Here to Stay

This past year was one in which the region’s business community was to return to normal in most all respects after two painful years of COVID. But there was one realm where it didn’t — and that was by choice.

Indeed, remote work continued to be part of the landscape in 2022, but this time there was an air of permanence to the concept, not merely a temporary response to COVID. In interviews for stories written over the course of the year, owners of businesses large and small said remote work and hybrid work schedules have become the new norm. They have become a benefit of sorts for valued workers and have become an effective means for attracting and recruiting talent, as well as for as widening the net for job applicants well beyond the 413 area.

The full impact of remote work on the commercial real-estate market and small businesses that rely on workers being in their offices — restaurants and bars, for example — has yet to be fully and accurately measured, but it appears that this fundamental change in how people work is here to stay.

 

East-west Rail Chugs Forward

East-west rail service between Pittsfield and Boston is still far from reality, and plenty can still happen to derail the decades-long dream of so many legislators, businesses, municipalities, and other rail advocates. But 2022 marked the strongest progress toward that goal yet, with $275 million allocated toward the project in August as part of the state’s $11 billion infrastructure bill — a good start, but only a start.

A high-speed rail connection between the Hub and Western Mass. is about more than convenience; it’s about expanded opportunity — both for workers who can earn Boston wages while enjoying a decidedly non-Boston cost of living, and also for employers who can cast a wider net for talent — not to mention easier access to recreational and regional resources, as well as reduced traffic and emissions.

“We have the money, the support, and I have secured the commitment from both the outgoing Baker-Polito administration and the incoming Healey-Driscoll administration to keep this train literally and metaphorically moving forward,” U.S. Rep. Richard Neal said earlier this month. “This is an opportunity that will not avail itself again, and now is the time to move on an east-west rail project that will be transformative for all of Massachusetts.”

 

The T-Birds came up a few wins shy of an AHL championship

The T-Birds came up a few wins shy of an AHL championship, but their playoff run was a huge win for the team and the region.

Springfield Thunderbirds Reach AHL Finals

The Springfield Thunderbirds eventually wound up a few wins shy of a Calder Cup this past spring. But their dramatic run to the finals was a huge win for the team, the city, and the region.

Indeed, the race for the cup captured the attention of the entire area, with fans old and new turning out at the MassMutual Center, tuning in on social media, and talking about the team at the water cooler — or the weekly Zoom meeting.

The team, which eventually lost in the finals to the Chicago Wolves, created a great deal of momentum with its playoff run, as well as a surge in season-ticket sales. While not all deep playoff runs are financial success stories, this was one, said the team’s president, Nate Costa. It was also validation for him and for the ownership group that stepped up and brought hockey back to Springfield when the Falcons departed for Arizona.

There’s now an Eastern Conference Championship banner hanging in the MassMutual Center, and even more of a connection between the region and its pro hockey team.

 

Holyoke St. Patrick’s Day Parade Returns

After a long, as in very long, two-year absence, the Holyoke St. Patrick’s Day Parade and road race returned in full force in March. The twin events have always been part of the fabric of the region and a huge contributor to the Greater Holyoke economy, and that became clear in interviews with parade organizers, city officials, and individual business owners in the weeks leading up to the parade for a story in BusinessWest that carried the headline: “The Return of a Tradition: For Holyoke, the Parade Brings Business — and a Sense of Normalcy.”

Business owners told BusinessWest that the parade and race account for large amounts of annual revenues, and that losing the events for two years due to COVID was devastating. But beyond business and vibrancy, something else went missing for those two years. Marc Joyce, president of the parade for the past three years, put it all in perspective.

“It’s in the mindset and emotions of people who have grown up here,” he said. “It’s a homecoming; people come back to the city, and you see people you haven’t seen since perhaps last year. It’s a wonderful, family-oriented event.”

 

The LEDC has a unique model

The LEDC has a unique model featuring coaches on matters ranging from accounting to mental health.

Latino EDC Opens Its Doors

The Latino Economic Development Corp. opened its doors to considerable fanfare in September, and with good reason. The agency, called the Latino EDC, or LEDC, has a broad mission and a unique business model, one aimed at helping businesses, especially Latino-owned businesses, open their doors and keep them open.

The LEDC, located on Fort Street in Springfield, is a place where more than two dozen coaches, experts in many aspects of business, will make themselves available to business owners and share what they know. Executive Director Andrew Meledez says the agency will focus on what he calls the three ‘Cs’ of helping business owners get where they want to go — coaching, capital, and connections. Overall, its goal is to turn employees into employers, and the agency is already capturing the attention of economic-development leaders in this region — and well beyond.

 

New College Presidents Take the Reins

College and university presidents are in many ways key regional voices, shaping public perspectives on issues through programs and initiatives they spearhead. And in 2022, that exclusive pool of influencers saw some significant ripples.

In April, Hubert Benitez, vice president for Strategic Initiatives and Academic Innovation and acting chief Inclusion officer at Rockhurst University, took the reins at American International College, replacing Vince Maniaci, who had been president there for 17 years.

Then Michelle Schutt, previously vice president of Community and Learner Services at the College of Southern Idaho, began her tenure as president of Greenfield Community College in July, replacing Richard Hopper, who had been interim president since the summer of 2021.

Also in July, Smith College announced that Sarah Willie-LeBreton, provost and dean of faculty at Swarthmore College, will replace Kathleen McCartney, who has served as president since 2013, starting in July 2023.

Finally, in June, UMass Amherst Chancellor Kumble Subbaswamy announced he will retire in June 2023 after serving in that role since 2012, and the following month, Christina Royal, president of Holyoke Community College since 2017, announced she will retire in July 2023; searches are on to replace both.

 

new parking-garage facility at the MassMutual Center.

An architect’s rendering of the new parking-garage facility at the MassMutual Center.

Civic Center Parking Garage Comes Down — Finally

After years of talking about and working with state leaders to assemble the financing to build a replacement, the city tore down the crumbling Civic Center Parking Garage this fall. As the demolition crews began their work, workers in downtown office buildings paused to watch.

It wasn’t a landmark that was coming down, but rather a decaying structure that had become a symbol of all that Springfield was trying to put behind it — the hard economic times, aging infrastructure, and a downtown of another era.

While the long-awaited demise of the parking garage was news, the more exciting news is what’s going up in its place — a new, state-of-the-art, environmentally friendly, 1,000-space facility, and activation of abutting property, acquired by the city, that will enable Springfield to create an atmosphere that officials say will be similar to the scene at Fenway Park on game nights.

 

transformation of the old Court Square Hotel

The transformation of the old Court Square Hotel is a long time coming.

Court Square Transformation Project Proceeds

When Dave Fontaine Jr. talks about work to renovate the former Court Square Hotel into market-rate apartments being a “generational project,’” he means it. Indeed, when he talked with BusinessWest about the initiative this past summer, he said he believes his father and grandfather were both involved in bids on projects to transform the property going back more than 30 years.

It’s taken decades of effort, but the transformation of the property is now well under way. The project is expected to not only bring new life to that historic property — in the form of 71 units of housing as well as retail on the ground floor — but also create more vibrancy in the city’s downtown and possibly be a catalyst for new hospitality and service-sector businesses.

The Court Square project is a true public-partnership, with funding support from several parties, including Winn Development, Opal Development, the state, the city, and MGM Springfield. And it will make sure that an important part of the city’s past is now a vital cog in its future.

 

Navigating Challenges in Auto Sales

This past year was another wild ride, if that’s the right term, for the region’s auto dealers. Indeed, the trends that emerged in 2020 and 2021 — from historically low levels of inventory to sky-high prices and low inventory of used cars — continued in 2022.

Matters improved to some degree for area dealers, but there were still many challenges to face — and still a number of used cars taking up space on the showroom floors.

But perhaps the biggest news in 2002 involved electric vehicles, with many dealers reporting huge increases in the sales of such models. There are several reasons why, but simple math is perhaps the biggest, with drivers of electric vehicles — after the initial investment, anyway — spending far less to get from here to there than those with gas-powered cars, trucks, and SUVs.

That trend is expected to continue into next year, say area dealers, as more makers introduce electric-vehicle lines.

 

Live Music Scene Expands

When the Drake opened in downtown Amherst in April, it became the town’s first-ever dedicated music venue, hosting everything from jazz and rock to funk and world music. And it opened at a time when demand for live music in the region is on the rise, and an increasing number of spaces are meeting the need.

With Eric Suher’s Iron Horse Music Hall, Pearl Street Nightclub, and Mountain Park shuttered to concerts these days and the Calvin Theatre hosting a bare trickle of tribute bands, others have picked up the slack.

They include not just the Drake, but Race Street Live, which hosts national touring acts in the Gateway City Arts complex in Holyoke; Hawks & Reed Performing Arts Center in downtown Greenfield, which schedules a robust slate of events across four spaces; MASS MoCA, which hosts concerts inside the museum and festivals outside it; Bombyx Center for Arts & Equity in Florence, which opened in October 2021 in a converted 1861 church; and many more.

It’s clear that people are enjoying live music again, and a new generation of venues — and some venerable ones as well — are stepping up to meet that need.

 

Moving On from COVID

President Biden declared COVID over in September. With a winter setting in in which doctors are warning of a ‘tripledemic’ of flu, RSV, and COVID, that’s … well, not quite the truth, not with about 350 people still dying from COVID each day in the U.S., about 85% of them unvaccinated.

What is true is that, even as some people are still overcoming COVID, just about everyone is over it — and especially over the disruptions the pandemic caused to the global economy.

Still, moving on is easier said than done, as is shifting back to something resembling business as usual pre-2020. Construction firms still face challenges with scheduling and cost, knowing that the supply chain can be wildly inconsistent. Families still struggle with inflation, and are getting hit hard by the tonic being poured on it: higher interest rates for loans. As noted earlier, real-estate owners wonder whether a slowed market will remain so as tenants decide they need less space for a workforce that has gone largely remote and may remain so.

In short, moving on from COVID is a slow process, and its effects will continue to reverberate, no matter how much anyone — even the president — wishes it would just go away.

 

George O’Brien can be reached at [email protected]

Joseph Bednar can be reached at [email protected]

 

Briefcase Departments

New AHL Franchise Named Springfield Thunderbirds

SPRINGFIELD — Springfield’s new American Hockey League (AHL) franchise will take the ice for the upcoming 2016-17 season as the Springfield Thunderbirds. With hockey fans and local dignitaries looking on from center-ice seats at the MassMutual Center Arena, team officials announced the new name through a pulsating two-minute video on the arena’s state-of-the-art LED scoreboard. “The Springfield Thunderbirds’ name represents the strength and pride of Western Massachusetts. It is a nod to our hockey past, a tribute to the men and woman of the Air Force who are so vital to this region, and a symbol of the new energy and spirit that is palpable in Springfield,” said Nathan Costa, Thunderbirds executive vice president. Thunderbirds is an allusion to two previous Springfield AHL hockey team names, the Indians and the Falcons. The name refers to the animal of Native American legend that creates thunder and lightning by flapping its massive wings. Like the Falcon, it is also a fierce bird of prey. The name also refers to the famous demonstration planes of the U.S. Air Force and serves as an homage to Barnes Air National Guard Base and Westover Air Reserve Base, in Westfield and Chicopee, respectively. The announcement follows a name-the-team campaign that solicited suggestions from the public in a survey coordinated in partnership with MassLive and the Republican. The survey received more than 2,600 responses. “We would like to thank the thousands of fans who participated in this survey,” Costa said. “We were overwhelmed by the creativity and enthusiasm of those who submitted suggestions. Our fans wanted a name that honored the proud history of AHL hockey in Springfield while at the same time reflecting the new energy and excitement of this franchise. We believe the Thunderbirds captures this spirit.” The logo features a bird’s head in bright blue with a curved beak against a background of red and yellow. The team’s name is picked out in yellow and white. “The City of Springfield has a long and storied relationship with the American Hockey League going back to the days of Eddie Shore,” said U.S. Rep. Richard Neal. “For 80 years, professional hockey has been played in our community, and many fans could not imagine a season without a local franchise playing home games at the MassMutual Center. Next season, the Springfield Thunderbirds will take the ice in pursuit of their first Calder Cup. And we have the ownership group to thank for the efforts to keep a charter member of the AHL in downtown Springfield. I am certain that local fans will welcome this exciting new team to ‘the Nest,’ and that the 2016-17 season will be a successful partnership between the Thunderbirds and the Florida Panthers of the NHL.” In coordination with the announcement, the franchise also launched its new website, www.springfieldthunderbirds.com, where fans can now place deposits for season-ticket memberships. The team’s social-media handles are Springfield Thunderbirds on Facebook, @thunderbirdsahl on Twitter, and thunderbirdsahl on Instagram. “Again, so thankful, but not surprised that these outstanding corporate citizens continue to step up for our city of Springfield,” Mayor Domenic Sarno said. “Their continued belief and investment in our Springfield is deeply appreciated. Now we need to pack the house to help assure that professional hockey is here to stay for many years to come. Drop the puck!” Added Florida Panthers Executive Chairman Peter Luukko, “we are excited to have our AHL players take the ice next season with the Springfield Thunderbirds name and logo on their jerseys. This is the start of a new era for AHL hockey in Western Massachusetts, and we look forward to being a part of it.” Founded in 1936 and now with franchises in 30 cities across North America, the American Hockey League serves as the top development league for the players, coaches, managers, executives, and broadcasters of all 30 National Hockey League teams. More than 88% of today’s NHL players are AHL graduates, and for the 15th year in a row, more than 6 million fans attended AHL games in 2015-16. For more information on the Thunderbirds, go HERE.

Employer Confidence Surges in May

BOSTON — Confidence among Massachusetts employers rose to a 10-month high during May as the state approached full employment and the national economy continued to throw off mixed signals. The Associated Industries of Massachusetts (AIM) Business Confidence Index rose 1.5 points during May to 57.7, the highest level since July 2015. The reading was slightly higher than the 57.3 level posted a year ago and comfortably above the 50 mark that denotes an overall positive economic outlook. The brightening outlook came amid growing evidence that the U.S. economy is regaining its footing after posting a 0.8% growth rate during the first quarter. Recent reports on retail sales, housing starts, and industrial production paint an upbeat picture of the economy in the second quarter. At the same time, the government reported that the U.S. economy created just 38,000 jobs during May, the slowest pace since 2010. “Massachusetts employers appear to have shaken off the uncertainty of the fall and winter and are now feeling optimistic about the remainder of 2016,” said Raymond Torto, chair of AIM’s board of economic advisors and lecturer at Harvard Graduate School of Design. “The most encouraging news is that every constituent measure contained in the Business Confidence Index rose during May, and most were higher than they were a year ago.” The AIM Index, based on a survey of Massachusetts employers, has appeared monthly since July 1991. It is calculated on a 100-point scale, with 50 as neutral; a reading above 50 is positive, while below 50 is negative. The index reached its historic high of 68.5 on two occasions in 1997-98, and its all-time low of 33.3 in February 2009. It has remained above 50 since October 2013.

UMass Generates $6.2B in Economic Impact

BOSTON — The University of Massachusetts was responsible for $6.2 billion in economic activity in Massachusetts last year — a record high — and helped to support more than 43,000 jobs statewide, President Marty Meehan announced Tuesday. “UMass educates more students than any college or university in the Commonwealth and is one of the state’s three largest research universities, but it also has a profound impact on the Massachusetts economy based on the scope and reach of its operations,” Meehan said. “UMass is a vital economic engine for the Commonwealth, and its impact is felt in every community and by virtually every family across Massachusetts.” Victor Woolridge, chairman of the UMass board of trustees, said the report illustrates that “UMass truly is here for a reason, and that reason is to serve the entire Commonwealth. The importance of generating an economic impact on the scale that we do — and having it distributed in every corner of the state — cannot be overstated.” The economic impact generated by the five-campus UMass system translates to a 10-to-1 return on investment for state government when total state funding for the university is considered, according to a FY 2015 analysis performed by the UMass Donahue Institute, which conducts economic and public-policy research. The major drivers of economic impact are student, faculty, and staff spending; construction projects; and the university’s purchasing the goods and services required for its activities. The study measured that spending and its ripple effect in determining the $6.2 billion impact estimate. According to the Donahue Institute report, each of the five university campuses generated a substantial economic impact for its region and the state. By campus or unit, the figures were: Amherst, $2.069 billion; Boston, $1.085 billion; Dartmouth, $466.1 million; Lowell, $921.9 million; Medical School, $1.584 billion; and Central Administration, $198.4 million.

Board of Higher Education Amends Leave Policies

BOSTON — A committee of the state Board of Higher Education voted Tuesday to amend the leave policies for non-unit professionals (NUPs) at the state’s 15 community colleges and nine state universities in an effort to better align such policies with those governing UMass employees, public higher-education systems in other New England states, and Massachusetts state employees. The vote is subject to a final vote by the full Board of Higher Education on June 14. If approved, the changes would impact approximately 1650 employees. The board’s Fiscal Affairs and Administrative Policy (FAAP) Committee voted to eliminate the current policy allowing employees to convert unused vacation days into sick time. Going forward under the new policy, any vacation days that remain over a 64-day balance would be forfeited by the employee if not used. The 64-day vacation balance would be reduced over the next two and a half years to a maximum of 50 days that can be ‘carried’ by an employee. Additionally, the committee voted to reduce the number of vacation days allotted to higher-education employees to a maximum of 25, a reduction from a previous allocation of 30 days per year for the longest-serving employees; and to standardize the number of personal days allotted to employees across all three segments of the higher-education system. All non-unit professionals employed at the state’s community colleges and state universities will receive a total of five annual personal days, effective Jan. 1, 2017. “These changes will bring our employment policies for non-unit professionals at community colleges and state universities into alignment with those in place at the University of Massachusetts, at public colleges and universities across New England, and for state employees,” said Higher Education Commissioner Carlos Santiago, who ordered an expedited review of the policies in March. “They will allow us to remain competitive with other institutions in our bid to attract top talent, while also making good on our commitment to be effective stewards of state resources.”

State Unemployment Rate Remains at 4.2% in May

BOSTON — The state’s total unemployment rate remained at 4.2% in May, the Executive Office of Labor and Workforce Development announced Thursday. The preliminary May job estimates from the Bureau of Labor Statistics (BLS) indicate that Massachusetts lost 6,400 jobs. Job losses were impacted by a temporary labor dispute in the information sector. In May, leisure and hospitality was the only sector to experience over-the-month job gains. BLS also revised upward the state’s over-the-month job gains in April, reporting that 15,200 jobs were added compared to the 13,900-job gain originally reported. From December 2015 to May 2016, Massachusetts has added 30,500 jobs. At 4.2%, the unemployment rate is down 0.7% over the year, with the state’s seasonally adjusted unemployment rate dropping from 4.9% in May 2015. There were 26,600 fewer unemployed persons and 49,000 more employed persons over the year compared to May 2015. The Commonwealth’s May unemployment rate remains lower than the national rate of 4.7% reported by the Bureau of Labor Statistics. “The labor force continues to grow, with 7,000 more employed residents and 2,000 fewer unemployed residents in May,” Labor and Workforce Development Secretary Ronald Walker II said, adding that the education and healthcare sector and the professional, scientific, and business-services sector continue to generate the most jobs in Massachusetts. The state’s labor-force participation rate — the total number of residents 16 or older who worked or were unemployed and actively sought work in the last four weeks — remained at 65.0%. The labor-force participation rate over the year has decreased 0.2% compared to May 2015. Over the year, the largest private-sector percentage job gains by sector were in construction; professional, scientific, and business services; other services; and leisure and hospitality.

Online Resource Aims to Keep River Users Healthy

GREENFIELD — In time for the summer recreation season, the Connecticut River Watershed Council (CRWC) and 16 partners have launched the 2016 Connecticut River water-sampling program. Water samples are tested for E. coli bacteria as an indicator for all types of other pathogens that could potentially make one sick. River users can visit the “Is It Clean” web page at www.connecticutriver.us to find bacteria test results at more than 147 river-access and recreation sites in Massachusetts, Northern Conn., Vermont, and New Hampshire. Samples are typically collected at each site weekly or bi-weekly, and test results are posted online 24 hours later, through early October. “When weather gets warm, people head to our rivers to cool off and have fun, and they want to know if our rivers are clean. The data tells us that it is a good idea to stay out of the water for 24 to 48 hours after a heavy rain because bacteria levels could be high,” said CRWC Lower River Steward Alicea Charamut. “Heavy rain is often the cause of high bacteria levels. Bacteria can spike after a storm due to combined sewer overflows and polluted stormwater runoff from urban, suburban, and agricultural areas.” Added CRWC Massachusetts River Steward Andrea Donlon, “cities and towns along the river are making significant investments to reduce pollution to our rivers, and this has made a tremendous difference. We want people to be able to explore and enjoy this wonderful resource. Our rivers are certainly much cleaner than they used to be, but it makes sense for river users to pay attention to this information so they know when it’s clean for swimming or boating.” Water sample results are color-coded and map-based to offer guidance about whether the water is clean enough for swimming and boating. Results are a snapshot of river conditions at the moment the sample was taken, but give river users information they can use to make informed decisions and prevent potential illness. The website provides bacteria data for the Connecticut River and more than 20 tributaries, including the Chicopee River, Mill River in Northampton, Mill River/Lake Warner in Hadley, Farmington River in Connecticut, Ottauquechee and Black Rivers in Vermont, and many more.

Agenda Departments

Understanding Gender Identity in the Workplace

March 22: HRMA of Western New England will present a half-day symposium event on understanding gender identity and supporting transgender and gender non-binary individuals in the workplace. This important topic is impacting local employers across the region. This program will help attendees understand the difference between gender identity and sexual orientation, learn ways to foster respectful work environments for all employees, and gain an understanding of the legal protections for the transgender community. Speakers will include Dr. Eunice Aviles, gender specialist and clinical psychologist; Erica Tabias, public speaker, transgender advocate, and life coach; and Jonathan Miller, chief of the Public Protection & Advocacy Bureau for the state Attorney General’s Office. The event runs from noon to 4 p.m., with a buffet lunch included. Tickets are $75. For more information, contact Allison Ebner at (413) 789-6400 or [email protected], or visit www.hrmawne.org.

Mini Medical School

March 23 to May 11: Itching to get out of the house as the winter draws to an end? Consider signing up for a little dose of continuing education as part of Baystate Medical Center’s Mini Medical School, where you can broaden your knowledge of the field of medicine with professors from the teaching hospital. Mini Medical School, which begins its spring session on Thursday, March 23, offers area residents an inside look at the expanding field of medicine, minus the tests, homework, interviews, and admission formalities. The program continues through May 11. Baystate’s Mini Medical School program is an eight-week health-education series featuring a different aspect of medicine each week. Classes this spring will include sessions on various medical topics such as surgery, deep-brain stimulation, emergency medicine, dementia, pathology, and several others. For a full list of topics and instructors, visit www.baystatehealth.org/minimed. While it is not difficult to be accepted into the program, slots are limited, and early registration is recommended. Many of the students, who often range in age from 20 to 70, participate due to a general interest in medicine and later find that many of the things they learned over the semester are relevant to their own lives. The goal of the program, offered in the hospital’s Chestnut Conference Center, is to help members of the public make more informed decisions about their healthcare while receiving insight on what it might be like to be a medical student. Baystate Medical Center is the region’s only teaching hospital, and each course is taught by medical center faculty, who explain the science of medicine without resorting to complex terms. All classes are held Thursday nights starting at 6 p.m. and run until 8 or 9 p.m., depending on the night’s topic. No basic science knowledge is needed to participate. Each participant is required to attend a minimum of six out of eight classes in order to receive a certificate of completion. Tuition costs $95 per person and $80 for Senior Class and Spirit of Women members. To register, call (413) 794-7630 or visit www.baystatehealth.org/minimed.

Cultivate & Nest Open House

March 25: Cultivate & Nest, a collaborative workspace for businesspeople with children, will host Bloom, its annual open house, from 10 a.m. to 4 p.m. in its Hadley office center. Terra Missildine, founder and owner of Cultivate & Nest, said the event will offer talks on the topic of entrepreneurship and parenting. A highlight of the day will be a flower-hat-making craft and a hat parade around the grounds. Face painting, puzzles, and other activities will also be offered. Tours of the workspace will be offered to parents hourly, while children will enjoy story time. In addition, a drawing will be held for a one-month Cultivate & Nest membership, valued at $99. All Pioneer Valley families are invited to take part in the event and bring their children. Registration is not required, and the event is free. Cultivate & Nest is the first membership-based collaborative workspace in the Valley to incorporate a childcare component. Located on the first floor in the Hadley Crossing business park, Cultivate & Nest offers roughly 3,400 square feet of work and community space. Members of Cultivate & Nest pay in cost tiers that range from $100 to $600 per month, depending on amenities and level of office access. Event and workshop space is also available for members and the community at large to host family friendly events. To learn more about Cultivate & Nest, visit cultivateandnest.com or call Missildine at (413) 345-2400.

Mass. Restaurant Day for No Kid Hungry

March 27: Eight Massachusetts Restaurant Assoc. restaurants across the state will participate in Massachusetts Restaurant Day for No Kid Hungry. Inspired by Chef Andy Husbands of Tremont 647, who has hosted a dinner for this cause for the past 20 years, the MRA announced the program’s expansion across Massachusetts. Last year, participating Boston restaurants raised more than $60,000 to end childhood hunger in Massachusetts. This year, Hotel Northampton is hosting the Western Mass. branch of the event, a multi-course meal with wine pairings. The hotel’s culinary team is working alongside and co-sponsoring with four well-known restaurants in town, including Sierra Grille, Spoleto’s, Packard’s, and Union Station. Attendance at this event will not only help to curb childhood hunger in Massachusetts, but will also help local programs that feed children of all ages at school and in the home. The goal is to ensure all children get the healthy food they need, every day. To purchase tickets or provide sponsorship for the event, visit www.eventbrite.com/e/massachusetts-restaurant-day-for-no-kid-hungry-the-hotel-northampton-tickets-31735014282.

Regional Career Fair

March 29: The College Career Centers of Western Massachusetts will hold a career fair from noon to 3 p.m. in the Alumni Healthful Living Center on the campus of Western New England University. Nearly 100 companies will be recruiting college students for paid and unpaid internships, as well as full-time and part-time employment opportunities. This annual event is a unique opportunity for employers and graduate-school representatives to connect with motivated students and alumni who are looking to launch and advance their careers. The College Career Centers of Western Massachusetts is a consortium of career-center professionals representing the eight colleges in Hampden County, including American International College, Bay Path University, Elms College, Holyoke Community College, Springfield College, Springfield Technical Community College, Western New England University, and Westfield State University. These eight institutions of higher education enroll more than 27,000 students from diverse backgrounds, and graduate approximately 5,000 students each year with a wide range of academic degrees.

‘Stay in the Game’

March 29: The community is invited to join staff from the Baystate Wing Hospital Physical Therapy and Rehabilitation team for an education session about staying active and injury-free. The program, “Stay in the Game,” will be held in the Snow Conference Room from 6 to 7 p.m. Participants will learn about the most effective types of stretching, nutrition, and hydration that will help to avoid injury when working out. Physical therapist Dena Plante and physical therapist assistant Karen Kiernan will be on hand to answer questions and offer educational materials. The program is open to student athletes and adults interested in staying active and exercising without injury. The Physical Therapy and Rehabilitation team at Baystate Wing Hospital provides a full range of rehabilitation services to help patients regain function and achieve recovery. For more information or to register, call (413) 370-5254.

Difference Makers

March 30: The ninth annual Difference Makers award program, staged by BusinessWest, will be held at the Log Cabin Banquet & Meeting House. The winners, profiled in the Jan. 23 issue and at businesswest.com, are the Community Colleges of Western Mass. (Berkshire Community College, Greenfield Community College, Holyoke Community College, and
Springfield Technical Community College); Friends of the Holyoke Merry-Go-Round; Denis Gagnon Sr., president and CEO of Excel Dryer Inc.; Junior Achievement of Western Mass.; and Joan Kagan, president and CEO of Square One. Tickets to the event, which is nearly sold out, cost $65 per person. To order, call (413) 781-8600, ext. 100. Difference Makers is a program, launched in 2009, that recognizes groups and individuals that are, as the name suggests, making a difference in this region. Sponsors include First American Insurance; Health New England; JGS Lifecare; Meyers Brothers Kalicka, P.C.; Northwestern Mutual; O’Connell Care at Home; Royal, P.C.; and Sunshine Village.

Education Fair & Expo

April 4: Jared James, a national real-estate speaker and trainer, will be the featured speaker at the 24th annual Education Fair & Expo taking place at the MassMutual Center in Springfield. The event is sponsored by the Realtor Assoc. of Pioneer Valley. The program features a day of educational presentations including two breakout sessions from James, three continuing-education classes, and two technology classes. A sellout trade show with more than 50 vendors is anticipated. Anyone who is interested in attending as a trade-show vendor should contact Kim Harrison, membership and meetings coordinator at the Realtor Assoc. of Pioneer Valley, at (413) 785-1328 or [email protected].

Art Show Reception

April 5: The National Alliance on Mental Illness of Western Massachusetts (NAMI Western Mass.) will hold an opening reception for its sixth annual art show featuring the work of artists living with mental illness from 6 to 8 p.m. at the Chicopee Public Library, 449 Front St. The reception and parking adjacent to the library are free. The exhibit runs through the end of April. The art show, originated by Karen West, an artist and art teacher at Westfield High School, will feature works for sale to the public, with proceeds going to the artists. Complimentary refreshments will be served and the public is welcome. Headquartered in Agawam, NAMI Western Mass. is an affiliate of the nation’s largest grass-roots mental-health organization dedicated to building better lives for the millions of Americans who are affected by mental illness.

EANE Management Conference

April 6: The Employers Assoc. of the NorthEast (EANE) announced its 13th annual Management Conference will be held at the Springfield Marriott. With a focus on the power of passion in leadership, the full-day conference will address how managers and supervisors can motivate themselves and their teams to create a culture of high performance. The program will feature keynote speakers Rick Barrera and Bruce Christopher. Barrera, the head of faculty for the Center for Heart Led Leadership, works with Fortune 500 CEOs, world-class mountain climbers, astronauts, professional actors, and SEAL Team Six leaders teaching them how to build high-performance teams. Christopher, a psychologist and humorist, offers cutting-edge content with a mix of comedy, showing audiences how to embrace change and giving them practical skills to apply for success. The cost for the program is $350 per person with discounts for three or more. Register at www.eane.org/management17 or by calling (877) 662-6444. It will offer 6.25 credits from the HR Certification Institute and SHRM. Sponsoring the program are Johnson & Hill Staffing Services and the HR Certification Institute.

‘Mini Golf in the Library’

April 7-8: Friends of the Holyoke Public Library will host its second annual “Mini Golf in the Library” fund-raiser on the weekend of April 7-8. Hole sponsors and event sponsors are now being recruited. At last spring’s event, more than 250 players putted their way through five levels of the Holyoke Public Library building, laughing and enjoying unique obstacles added by enterprising hole sponsors. Funds raised help the Friends of the Library support library programs and resources, especially those for children and youth. Sponsors will be publicized and thanked in local media, social media, and the library’s website in connection with this event. Logos of sponsors will be printed on the scorecard given to each player. Names of sponsors will be displayed in the library, ranked by level of sponsorship. Sponsors will be invited as guests to the Friday-evening cocktail party, with the opportunity to preview (and play through) the course. In addition to event sponsors and hole sponsors, the event planning committee, chaired by Sandy Ward, is seeking donors of in-kind services and items for a silent auction to be held during the Friday cocktail party. Hole sponsorships start at $250. Those who wish to sponsor (and decorate) one of the 18 holes are encouraged to act quickly, as holes are being sold on a first-come, first-served basis. Event sponsorships are available at five levels ranging from $250 to $1,000. An exclusive title sponsorship is possible at $2,500. For more information, visit www.holyokelibrary.org/aboutfriendsgolf.asp or e-mail Sandy Ward at [email protected].

Walk of Champions

May 7: The 12th annual Walk of Champions to benefit the Baystate Regional Cancer Program at Baystate Mary Lane Outpatient Center in Ware will step off at the Quabbin Reservoir. Since 2006, the Walk of Champions, founded by field-hockey coach John O’Neill of Quaboag Regional Middle High School, has served as a tribute to the compassionate care his mother received at the Baystate Regional Cancer Program in Ware during her cancer journey. Over the years, the walk has grown into a collection of teams and individuals, each walking for their own reason. There are friends and family members celebrating victory over cancer. Others are encouraging their loved ones in their personal fight over cancer, while others walk in memory of those who have lost their battle with cancer. The Baystate Regional Cancer Program at Baystate Mary Lane Outpatient Center provides the majority of outpatient cancer services in the Baystate Health Eastern Region, which includes Ware, Palmer, and surrounding communities. Since its inception, the Walk of Champions has raised more than $740,000 to assist, support, and instill hope in those facing cancer. All funds raised remain local to support those cared for in the Baystate Health Eastern Region at the Baystate Regional Cancer Program located at Baystate Mary Lane Outpatient Center in Ware. The route offers a one-mile loop that allows walkers to choose the number of miles they walk among the comfortable walking terrain of the Goodnough Dike. Along the way, walkers will enjoy entertainment and refreshments. Pledge forms, fund-raising resources, giving opportunities, and more are now available at www.baystatehealth.org/woc for businesses, community organizations, and individuals who wish to participate.

Daily News

SPRINGFIELD — Springfield’s new American Hockey League (AHL) franchise will take the ice for the upcoming 2016-17 season as the Springfield Thunderbirds. With hockey fans and local dignitaries looking on from center-ice seats at the MassMutual Center Arena, team officials announced the new name through a pulsating two-minute video on the arena’s state-of-the-art LED scoreboard.

“The Springfield Thunderbirds’ name represents the strength and pride of Western Massachusetts. It is a nod to our hockey past, a tribute to the men and woman of the Air Force who are so vital to this region, and a symbol of the new energy and spirit that is palpable in Springfield,” said Nathan Costa, Thunderbirds executive vice president.

Thunderbirds is an allusion to two previous Springfield AHL hockey team names, the Indians and the Falcons. The name refers to the animal of Native American legend that creates thunder and lightning by flapping its massive wings. Like the Falcon, it is also a fierce bird of prey. The name also refers to the famous demonstration planes of the U.S. Air Force and serves as an homage to Barnes Air National Guard Base and Westover Air Reserve Base, in Westfield and Chicopee, respectively.

The announcement follows a name-the-team campaign that solicited suggestions from the public in a survey coordinated in partnership with MassLive and the Republican. The survey received more than 2,600 responses.

“We would like to thank the thousands of fans who participated in this survey,” Costa said. “We were overwhelmed by the creativity and enthusiasm of those who submitted suggestions. Our fans wanted a name that honored the proud history of AHL hockey in Springfield while at the same time reflecting the new energy and excitement of this franchise. We believe the Thunderbirds captures this spirit.”

The logo features a bird’s head in bright blue with a curved beak against a background of red and yellow. The team’s name is picked out in yellow and white.

“The City of Springfield has a long and storied relationship with the American Hockey League going back to the days of Eddie Shore,” said U.S. Rep. Richard Neal. “For 80 years, professional hockey has been played in our community, and many fans could not imagine a season without a local franchise playing home games at the MassMutual Center. Next season, the Springfield Thunderbirds will take the ice in pursuit of their first Calder Cup. And we have the ownership group to thank for the efforts to keep a charter member of the AHL in downtown Springfield. I am certain that local fans will welcome this exciting new team to ‘the Nest,’ and that the 2016-17 season will be a successful partnership between the Thunderbirds and the Florida Panthers of the NHL.”

In coordination with the announcement, the franchise also launched its new website, www.springfieldthunderbirds.com, where fans can now place deposits for season-ticket memberships. In addition, the team’s social media handles are Springfield Thunderbirds on Facebook, @thunderbirdsahl on Twitter, and thunderbirdsahl on Instagram.

“Again, so thankful, but not surprised that these outstanding corporate citizens continue to step up for our city of Springfield,” Mayor Domenic Sarno said. “Their continued belief and investment in our Springfield is deeply appreciated. Now we need to pack the house to help assure that professional hockey is here to stay for many years to come. Drop the puck!”

Added Florida Panthers Executive Chairman Peter Luukko, “we are excited to have our AHL players take the ice next season with the Springfield Thunderbirds name and logo on their jerseys. This is the start of a new era for AHL hockey in Western Massachusetts, and we look forward to being a part of it.”

Founded in 1936 and now with franchises in 30 cities across North America, the American Hockey League serves as the top development league for the players, coaches, managers, executives, and broadcasters of all 30 National Hockey League teams. More than 88% of today’s NHL players are AHL graduates, and for the 15th year in a row, more than 6 million fans attended AHL games in 2015-16.

Daily News

SPRINGFIELD — The Springfield Thunderbirds released the results of a comprehensive economic-impact study conducted by the UMass Donahue Institute that shows the team’s operations have generated $126 million for the local economy since 2017.

“The Thunderbirds organization is proud of the incredible impact we have had on businesses, employees, and communities throughout the Pioneer Valley,” said Nathan Costa, president of the Springfield Thunderbirds. “Our local ownership group joined forces in 2016 not just to save professional hockey in Springfield, but to ensure our organization became a driving force for the region’s civic and economic life. Since that time, we have enjoyed success both on and off the ice: record attendance, a Calder Cup Final appearance, memorable celebrity appearances, community events, and even the AHL All-Star Game. This report by the UMass Donahue Institute utilizes economic data to quantify this impact and bring the T-Birds success story to life.”

The study included an analysis of team operations data, MassMutual Center concessions figures, a survey of more than 2,000 T-Birds patrons, and interviews with local business owners and other local stakeholders. Among its most critical findings, the study shows that the T-Birds created $76 million in cumulative personal income throughout the region and contributed $10 million to state and local taxes.

“As the Thunderbirds’ presenting sponsor, and as the manager of the MassMutual Center, we witness firsthand the impact the team has on our local economy,” MGM Springfield President Chris Kelley said. “For over 30 nights each season, the T-Birds draw thousands of hockey fans to downtown Springfield, filling the bars and restaurants along Main Street and MGM. The success of the Thunderbirds — both on and off the ice — is a story that should be celebrated. In just seven years, we have gone from nearly losing professional hockey to having one of the AHL’s most admired franchises.”

The study paints a picture of a franchise whose on- and off-ice success is having a ripple effect far beyond the MassMutual Center. The impact on downtown Springfield businesses is especially profound. Seventy-eight percent of T-Birds fans spend money on something other than hockey when they go to a game, including 68% who are patronizing a bar, restaurant, or MGM Springfield. The study also found that median spending by fans outside the arena is $40 per person on game nights and that every dollar of T-Birds’ revenue is estimated to yield $4.09 of additional economic activity in the Pioneer Valley.

Springfield Mayor Domenic Sarno noted that downtown establishments like Red Rose, White Lion, and Theodores’ are packed before and after games. “The foot traffic is tremendous when they’re in town.”

The T-Birds’ economic impact also translates into jobs throughout the region. Since the team’s inaugural season, it has doubled the number of jobs created from 112 in 2017 to 236 in 2023. The study estimates that income per job created by the T-Birds is approximately $76,000 for the Pioneer Valley and that each job at the Thunderbirds creates or supports 3.28 other jobs elsewhere in the Pioneer Valley.

In addition to supporting local businesses, the Thunderbirds have been dedicated to making a difference in the community. In 2018, the team established the T-Birds Foundation, a 501(c)(3) public charity, to support local initiatives in the areas of health and wellness, youth enrichment, and civil service. To date, the foundation has made more than $300,000 in contributions to organizations and charitable events throughout the Pioneer Valley. Team players, personnel, and mascot Boomer have also been at the forefront of this community-first ideology, combining for more than 1,500 appearances since 2016, including more than 350 during the 2022-23 season alone.
“Their involvement in the community is at many different levels,” said Michelle Grout, executive director of the Springfield Business Improvement District. “Every single game night, they’re doing something to support, promote, and contribute to a local nonprofit, business, community effort. They are contributing partners on every level; it’s just not one note.”

In addition to measuring the team’s impact, the Donahue Institute study also analyzed the T-Birds’ fan demographics. Average attendance has skyrocketed from last in the league under the previous franchise to 6,162 per game last season, a Springfield hockey record. That growth has been mirrored in fan social-media engagement, which includes 32,000 Facebook followers and a reach of 1.1 million, 24,600 Instagram followers and a reach of 600,000, and 15,200 X/Twitter followers and 8 million impressions.

The study found that these fans are coming from all backgrounds and walks of life, with a relatively even split of fans by age and gender. While attendees hail from across the country, the vast majority come from the Pioneer Valley. The study found the top five fan communities to be Springfield, Chicopee, Westfield, West Springfield, and Ludlow.

“They’re including the community in their events, and the community has embraced it,” noted Stacey Gravanis, general manager of the Sheraton Springfield. “I don’t recall our AHL teams ever having so many sold-out events.

“It’s more than just hockey,” she added. “It’s been wonderful for the city of Springfield.”

The study also identified the top five reasons these fans come to T-Birds games. Eighty percent of respondents indicated that the number-one reason they come to games is the hockey. This was followed by fans seeking affordable entertainment. Family-friendly activities came in third place, with theme nights and celebrity appearances rounding out the top five.

“They’ve turned hockey into family fun,” said Mary Kay Wydra, president of the Greater Springfield Convention & Visitors Bureau. “And as a result of that, I think they have gained a number of new fans along the way.”

Sports & Leisure

Net Positives

sellout crowds at Thunderbirds home games this

Adam Gaudette, the AHL’s leading goal scorer, has entertained a record number of sellout crowds at Thunderbirds home games this season.
Photo by Lucas Armstrong

 

When Nate Costa spoke with BusinessWest recently about the Springfield Thunderbirds’ 2023-24 season, the team was in a pitched battle for the final playoff spot in the American Hockey League’s Atlantic Division, a fight that could go either way as the campaign winds down this month.

But in many ways, this season has already gone the right way. Very right.

Start with attendance, which, at press time, had produced a franchise record-tying 15 sellouts, including nine in a row.

“The year has been really successful, especially on the business side,” said Costa, the team’s president since its inception in 2017. “We’re right in the thick of the playoff hunt, and we’re trying to stay in contention for the playoffs. But beyond that, the business side has been tremendous. Our staff has done a really fantastic job.”

Start with group sales, which topped $1 million this year, and more than 1,500 season ticket holders; the previous hockey franchise in Springfield, the Falcons, would typically put up around $400,000 in group sales and 400 season tickets. Both elements are critical, Costa said, in selling out the MassMutual Center each night. “When you’re trying to sell 7,000 tickets, you can’t just sell them on a game-by-game basis.”

On some sellout nights, he said, group sales — which typically involve organizations providing an experience for clients, employees, or area young people — account for more than 50% of the tickets.

“We’ve seen the growth and impact. We know what we’re doing internally, but we wanted to be able to quantify it.”

“So we’re getting a ton of kids here who maybe aren’t into hockey, and they’re checking out what we’re doing. And at the end of the day, they have a great time coming out to the games, feeding off the experience in the building. We’ve played really well at home this year and had some really exciting games.”

Part of that experience, he was quick to add, has been a slate of promotions mixing new offerings with growing traditions like Pink in the Rink (a fundraiser for Rays of Hope), Pucks N’ Paws, Mayflower Marathon Night, Springfield Ice-O-Topes Night, Throwback Night, Hometown Heroes Night, and Military Appreciation Night.

“These are staple nights now that we’re going to continue to build on year after year, with new giveaways,” Costa said. “Fans gets a custom experience — and then, oh, by the way, it’s the second-best hockey in the world happening on the ice.”

Having worked in the AHL for a long time, Costa believed from the time he took the reins in Springfield that a first-class experience at the games, coupled with the hard work of his sales and marketing staff and an ambitious slate of community outreach (more on that later), the franchise could see the success it’s experiencing now.

“I remember saying we can be a standard bearer for the American Hockey League, that we can get to 6,000 a game. And the general feeling when I took over was that it would be challenging to reach that number. But I knew we could get there.”

And now, well beyond.

 

Meeting Their Goals

The team’s impact has been felt far beyond the ice. Last fall, the Thunderbirds released the results of a comprehensive economic-impact study conducted by the UMass Donahue Institute that shows the team’s operations had generated $126 million for the local economy since 2017.

The study included an analysis of team operations data, MassMutual Center concessions figures, a survey of more than 2,000 T-Birds patrons, and interviews with local business owners and other local stakeholders. Among its most critical findings, the study shows that the T-Birds created $76 million in cumulative personal income throughout the region and contributed $10 million to state and local taxes.

Nate Costa

Nate Costa says many were skeptical of his initial goal of drawing 6,000 fans to the MassMutual Center each night, but most home games now attract around 7,000.

The impact on downtown Springfield businesses is especially profound. Seventy-eight percent of T-Birds fans spend money on something other than hockey when they go to a game, including 68% who are patronizing a bar, restaurant, or MGM Springfield. The study also found that median spending by fans outside the arena is $40 per person on game nights and that every dollar of T-Birds’ revenue is estimated to yield $4.09 of additional economic activity in the Pioneer Valley.

“I can’t say enough about the Thunderbirds,” said Mary Kay Wydra, president of the Greater Springfield Convention & Visitors Bureau. “They keep downtown hopping in the dead of winter. I happen to live downtown, and I know when it’s gameday downtown because the streets are busy.

“I think they’ve really made Springfield a hockey town,” she added, before noting some of the direct economic impact. “They drive hotel room nights. You have people coming in from Wilbraham, Longmeadow, Northampton, whatever, they’re probably going to grab a bite to eat downtown or maybe grab a drink after the game. So there’s a huge impact on our economy when the Thunderbirds play.”

Costa agreed. “We had a feeling we were making a significant impact when you come downtown on one of the game nights and seen the city traffic back up on Columbus, people walking around downtown, all the activity and life downtown. They’re coming to the game, but going out to dinner first, then having a drink afterward.”

Part of the reason the team wanted to quantify the impact with the Donahue Institute study was to show the city and state that the team — and its home, the MassMutual Center — are worth further investment.

“It’s a little challenging that we don’t control the product, but at the end of the day, we’re controlling the experience.”

“We’ve seen the growth and impact. We know what we’re doing internally, but we wanted to be able to quantify it,” Costa said, adding that the team is a main reason why the dilapidated parking garage next to the arena was torn down and is being rebuilt.

“Without the bodies at the games and this much activity, it was more of a risk, but there was a lot of confidence on the city and state side that what we were doing as the main tenant in this building was tremendous.”

The T-Birds’ economic impact also translates into jobs throughout the region. Since the team’s inaugural season, it has doubled the number of jobs created from 112 in 2017 to 236 in 2023. The study estimates that income per job created by the T-Birds is approximately $76,000 for the Pioneer Valley and that each job at the Thunderbirds creates or supports 3.28 other jobs elsewhere in the Pioneer Valley.

Costa said he, Managing Partner Paul Picknelly, and the rest of the ownership group always believed this success was possible.

“We knew what we were taking on. We knew we’d have to set up the business the right way and invest the right way, and I have to give credit to the ownership who allowed me to invest the right way, staff up, do the game promotions and theme nights.”

 

Community Assist

In addition to supporting local businesses, the Thunderbirds have been dedicated to making a difference in the community. In 2018, the team established the nonprofit T-Birds Foundation to support local initiatives in the areas of health and wellness, youth enrichment, and civil service.

To date, the foundation has made more than $300,000 in contributions to organizations and charitable events throughout the Pioneer Valley. Meanwhile, team players, personnel, and mascot Boomer have combined for more than 1,700 appearances since 2016.

“This year, we’ve done over 200 appearances by Boomer. And the players are out every day,” Costa said, through efforts like a reading program and youth hockey initiatives. A couple weeks ago, the team even made its first appearance in the Holyoke St. Patrick’s Day Parade. “So there are still things we’re unveiling that we haven’t been doing, really good stuff to continue to build on our visibility.”

Wydra praised those efforts to engage the community, both on and off the ice.

“I think Nate and his team have done a great job of making that team all about family entertainment, and it’s more than just the product they put on the ice. I mean, when they’re winning, it’s a great thing; everybody loves to support a winning team. But they’ve been so creative, the way they interact with the community and the different types of game events they do, the promotions.”

The 2023-24 season has been an up-and-down affair, marked by injuries and, of course, a number of call-ups to the NHL St. Louis Blues, including the head coach, Drew Bannister.

“Almost half the [opening-day] roster is now playing meaningful minutes in St. Louis,” Costa said. “That part of the connection is really positive. It’s a little challenging that we don’t control the product, but at the end of the day, we’re controlling the experience. And the Blues have done a good job sending us a team that’s exciting.”

Indeed, center Adam Gaudette leads the entire AHL in goals scored, and the team, in general, has been high-scoring and fun to watch, Costa added. The team also ranks third in the league in percentage to capacity, meaning the percentage of total seats in the arena that are sold each night.

“That’s a real barometer for our success, and it’s probably creating some urgency and demand in the marketplace,” he said. “Our building size is perfect for the American Hockey League market. We see the dichotomy in Hartford. They’ve got a big building, and they’ve done a nice job this year; they’ve taken a look at what we’re doing in Springfield and adopted some best practices that we do here. And that’s helped their attendance. But they’ve got a 15,000-seat building, and it’s not as easy to create the atmosphere.”

An energetic fan experience, robust community support, quantifiable economic impact, and soaring ticket sales — that’s a recipe for success for any hockey team, whether it makes the playoffs or not.

Opinion

Editorial

Over the past 22 years, BusinessWest has had a number of intriguing recipients of its Top Entrepreneur award.

Many would fall in the category of ‘traditional’ when it comes to entrepreneurs, including last year’s honoree, Paul Kozub, creator and president of V-One Vodka, and the 2015 recipients, the second and third generations of the D’Amour family, owners of Big Y supermarkets.

But some honorees would definitely be considered non-traditional, or outside the box (there’s an entrepreneurial term). These would include former Springfield Technical Community College President Andrew Scibelli, who, among other things, created the Technology Park across from the main campus at the start of this century. That term ‘non-traditional’ would also describe former Cooley Dickinson Hospital President Craig Melin, who not only led that institution back from the financial brink, but spearheaded the creation of a number of cutting-edge programs.

At first blush, it might seem fair to label this year’s honoree — the owners and managers of the Springfield Thunderbirds — to be a non-traditional selection, or at least a combination of both. Indeed, it’s hard to imagine the Red Sox being named Top Entrepreneurs, or the Alabama Crimson Tide, for that matter.

But this team’s owners and managers exemplify all the basic tenets of entrepreneurship — from risk taking to meeting a recognized need within the market; from introducing a new product to thinking outside the box (there’s that phrase again).

Wait, introducing a new product? Hockey isn’t a new product. Yes, and that’s a point we’ll come back to in a minute.

First, the risk-taking part. It was a calculated risk, but a risk nonetheless. After all, when the owners of the Springfield Falcons decided to move the team to Arizona, there were many in this region saying that Greater Springfield was not a hockey town and could not support a professional sports team.

They put their faith in Springfield native Nate Costa, a veteran administrator with the American Hockey League who had previously gained significant experience in group sales and other aspects of team management and promotion with the league’s franchise in San Antonio.”

But a group of owners, led by Paul Picknelly, owner of Monarch Place, decided that Springfield not only needed a hockey team at this critical time in its history — with MGM already building its casino and several other forms of progress in evidence — but that it would support one as well.

They put their faith in Springfield native Nate Costa, a veteran administrator with the American Hockey League who had previously gained significant experience in group sales and other aspects of team management and promotion with the league’s franchise in San Antonio.

He came to Springfield with a game plan, and it called for bringing a lot more than hockey to the residents of this region.

Indeed, he and his front-office team have delivered experiences, rather than three periods of hockey. These experiences have included live music, special promotions (a Star Wars-themed night, wrestling greats in attendance, and bring your dog to the game, for example), and tributes to some of the sport’s greats (like Willie Oree) and the legacy of hockey in Springfield.

This is thinking outside the box, and it culminated with bringing Red Sox legend David Ortiz to the MassMutual Center in November for a night they’ll be talking about for years.

As for those owners, they didn’t just buy the team and hand the keys to Costa. They’ve invested time, energy, and imagination to the task of bringing people to the MassMutual Center — and bringing them back repeatedly — and building the brand they’ve created.

Call it teamwork, another one of those fundamentals of entrepreneurship.

All of them are on display with the Thunderbirds, a team that has captured the region’s attention and held onto it by doing what all good entrepreneurs do — finding ways to continuously improve and deliver what the customer wants and needs.

An outside-the-box choice for Top Entrepreneur? Maybe, but not really. This is just a good business success story. v

Features Special Coverage

A Year of Challenge and Progress

By Joseph Bednar and George O’Brien

Way Finder CEO Keith Fairey

Way Finder CEO Keith Fairey says the housing crisis has been years in the making and results from several factors, including a lack of investment in new housing.

One one hand, every year removed from the pandemic of 2020 is a step toward normalcy, and, for the most part, business rolled on in 2023 — but the effects of that pivotal year still linger, through persistent challenges like inflation, workforce shortages, the deepening roots of remote work, and behavioral-health crises.

But other trends have emerged as well, from a harsher landscape for cannabis businesses to actual movement on east-west rail, to positive developments in downtown Springfield.

As 2024 dawns, undoubtedly bringing a new host of challenges and opportunities, BusinessWest presents its year in review: a look back at some of the stories and issues that shaped our lives, and will, in many cases, continue to do so.

 

The Housing Crisis Deepens

One of the more poignant stories of 2023 was a deepening housing crisis that is touching virtually every community in this region, the state, and many parts of the country.

“We got here over decades of underinvesting in housing production nationally, and not tuning that production to the needs and demographic changes of communities,” Keith Fairey, president and CEO of Springfield-based Way Finders, told BusinessWest in an interview this fall, adding that a resolution to this crisis won’t come quickly or easily, either.

“One of the things we have to do is make sure Massachusetts remains a competitive state for years to come. And one of the main indicators of whether you are competitive is ‘can people afford to live in this state?”

The major challenges involve not only creating more housing, because not much was built over the past few decades, but housing that fals into the ‘affordable’ category.

Indeed, state Rep. John Velis, a member of the Senate’s Housing Committee, said there are many side effects from the housing crisis, especially when it comes to the state’s ability to retain residents. “One of the things we have to do is make sure Massachusetts remains a competitive state for years to come. And one of the main indicators of whether you are competitive is ‘can people afford to live in this state?’”

 

Inflation and Interest Rates

The Fed was on a mission in 2023 — to tame inflation but without putting the country into recession, as it famously did in the ’80s. By and large, it was mission accomplished.

Indeed, the latest data on inflation showed a 3% increase over last year in November, a significant improvement on the numbers from late last year and early this year. Meanwhile, the country seems to have avoided a recession, with the economy expanding at a seasonally adjusted, annualized rate of 5.2% in the third quarter, after generating 2.2% annualized growth in the first quarter and 2.2% in the second quarter. In short, the economy actually accelerated, rather than slowing down, due to persistently strong consumer spending.

Efforts to stem inflation by raising interest rates were not without consequences, though, as the housing market cooled tremendously, if not historically. And commercial lending cooled as well, as many business owners took a wait-and-see approach with regard to where interest rates were headed.

 

New Challenges for Cannabis

Is the ‘green rush’ over for the cannabis industry in Massachusetts? If so, the Bay State is simply following the pattern of every other state that legalizes the drug.

According to that well-told story, the first dispensaries on the scene are bouyed by a favorable supply-and-demand equation — and long lines of customers. But as the market is flooded with competitors — not only locally, but from across state lines — not everyone survives, as a series of business closings this year demonstrates. In fact, according to the Cannabis Control Commission, 16 licenses in Massachusetts have been surrendered, not been renewed, or been revoked by the agency.

The heightened competition has caused retail prices to plummet for an industry already beset by profit-margin challenges. Unfavorable federal tax laws surrounding the growth, production, and sale of cannabis, coupled with local and state tax obligations and continued federal roadblocks to financing, transport, and other aspects of business have made it increasingly difficult to turn a profit. On the latter issue, federal decriminalization would ease the challenges somewhat, but progress there has been frustratingly slow.

Steven Weiss, shareholder at Shatz, Schwartz and Fentin

Steven Weiss, shareholder at Shatz, Schwartz and Fentin, says he’s surprised lawmakers haven’t moved more quickly toward decriminalizing cannabis on the federal level.

Workforce Challenges Continue

While many businesses and institutions, including the region’s hospitals, reported some progress in 2023 when it comes to attracting and retaining talent, workforce issues persisted in many sectors, especially hospitality.

Indeed, across the region, many restaurants have been forced to reduce the number of days they are open, and some banquet facilities have been limiting capacity due to challenges with securing adequate levels of staff.

Those are some of the visible manifestations of a workforce crisis that started during the pandemic and has lingered for a variety of reasons, from the retirement of Baby Boomers to an apparent lack of willingness to accept lower-wage positions in service businesses.

The ongoing crisis has led to stiff battles for help in certain sectors, including manufacturing, the building trades, engineering, and healthcare, among others, resulting in higher wages, more benefits, and greater flexibility when it comes to where and when people work, which brings us to another of the big stories in 2023…

 

Remote Work, Hybrid Schedules Gain More Traction

While some larger employers succeeded in bringing everyone back to the office in 2023, most have decided not to even try. Indeed, there was more evidence in 2023 that remote work and hybrid schedules have become a permanent part of the workplace landscape.

In interviews with employers large and small, a persistent theme on this topic has been the need to be flexible when it comes to schedules, and especially where people work. Many businesses, from banks to architecture firms to financial-services companies, have found that employees can be effective and productive working remotely, with many favoring a hybrid schedule that brings people to the office a few days a week. Such flexibility makes employees happier, they said, making it easier to attract and retain talent.

This pattern is causing some anxiety in the commercial office market amid speculation that companies will be seeking smaller spaces moving forward, but the full impact of the shift to remote work and hybrid schedules may not be known for years.

 

Movement on East-west Rail

This story might continue to inch down the tracks, so to speak, for years before the engine really starts moving, but after many years of debate, planning, and crunching the numbers, actual progress is emerging in the effort to connect Pittsfield with Boston by rail, with stops in Springfield, Palmer, and Worcester, among others.

“We can also make progress in breaking cycles of intergenerational poverty by helping residents complete their higher-education credentials so they can attain good jobs and build a career path.”

The big news this past fall was a federal grant of $108 million to Massachusetts for rail infrastructure upgrades, and Gov. Maura Healey also signed off on $12.5 million in DOT funding in the state’s FY 2024 budget toward the effort.

The additional east-west service would complement passenger trains now running north-south through Springfield’s Union Station, offering access to points from Greenfield to New Haven.

“The facts are simple: improving and expanding passenger rail service will have a tremendous impact on regional economies throughout Massachusetts,” U.S. Rep. Richard Neal said. “That is why we will continue to invest in a project whose framework has the potential to serve as a model for expanding passenger rail service across the country.”

 

Free Community College

Almost 2 million Massachusetts residents are over age 25 without a college degree. MassReconnect aims to change that, by offering free tuition and fees — as well as an allowance for books and supplies — at any of Massachusetts’ community colleges for residents over age 25.

Gov. Maura Healey pitched it as a strategy to generate more young, skilled talent in the workplace at a time when businesses are struggling to recruit and retain employees (more on that later). “We can also make progress in breaking cycles of intergenerational poverty by helping residents complete their higher-education credentials so they can attain good jobs and build a career path,” she added.

New HCC President George Timmons

New HCC President George Timmons says “community colleges are, to me, a great pathway to a better life.”

Holyoke Community College President George Timmons called the initiative “an exciting moment for HCC and all Massachusetts community colleges,” adding that “MassReconnect will enable our community colleges to do more of what we do best, which is serve students from all ages and all backgrounds and provide them with an exceptional education that leads to employment and, ultimately, a stronger economy and thriving region.”

 

New Higher-education Leadership

Speaking of Timmons, he was among the new presidents at the region’s colleges and universities, taking the the reins from Christina Royal, who had been at HCC since January 2017. Timmons was previously provost and senior vice president of Academic and Student Affairs at Columbia Greene Community College in Hudson, N.Y.

Meanwhile, Danielle Ren Holley, a noted legal educator and social-justice scholar, became the first Black woman in the 186-year history of Mount Holyoke College to serve as permanent president. Since 2014, Holley had served as dean and professor of Law at Howard University School of Law.

And at UMass Amherst, Chancellor Kumble Subbaswamy stepped down after 11 years leading the university, to be succeeded by Javier Reyes, who had been serving as interim chancellor at the University of Illinois Chicago.

“You’re not coming in to repair something, but to build on the shoulders of giants — and that is a very attractive opportunity,” Reyes said. “You’re not trying to catch up; you’re really trying to move and set the direction and be a forward leader. It comes with more pressure, but it’s more exciting.”

 

Thunderous Impact for the T-Birds

The Springfield Thunderbirds released the results of an economic-impact study conducted by the UMass Donahue Institute that shows the team’s operations have generated $126 million for the local economy since 2017.

The study included an analysis of team operations data, MassMutual Center concessions figures, a survey of more than 2,000 T-Birds patrons, and interviews with local business owners and other local stakeholders. Among its findings, the study shows that the T-Birds created $76 million in cumulative personal income throughout the region and contributed $10 million to state and local taxes.

The impact on downtown Springfield businesses is especially profound. Seventy-eight percent of T-Birds fans spend money on something other than hockey when they go to a game, including 68% who are patronizing a bar, restaurant, or MGM Springfield. The study also found that median spending by fans outside the arena is $40 per person on game nights and that every dollar of T-Birds’ revenue is estimated to yield $4.09 of additional economic activity in the Pioneer Valley. Meanwhile, since the team’s inaugural season, it has doubled the number of jobs created from 112 in 2017 to 236 in 2023.

 

Big Y Opens Downtown

In fact, despite the speed bump posed by the pandemic, downtown Springfield seems to have some momentum again. One of the more intriguing stories of 2023 was the opening during the summer of a scaled-down Big Y supermarket on the ground floor of Tower Square.

The new Big Y Express

The new Big Y Express represents an imaginative use of ARPA funds, addresses a food desert, and contributes to momentum in downtown Springfield.

The development was noteworthy for several reasons. First, it continued the reimagination of Tower Square, which now boasts the Greater Springfield YMCA, White Lion Brewing, two colleges, and other institutions. It also brings a supermarket to what had been a food desert. And it represents an imaginative, community-building use of ARPA funds.

The store opened its doors in June to considerable fanfare, and early results have been solid, with the store becoming a welcome addition to the downtown landscape. Combined with the Thunderbirds’ success, some of MGM Springfield’s strongest revenue months, and the ongoing residential development at the former Court Square Hotel, there’s a lot to be excited about.

 

New Home Sought for ‘Sick Courthouse’

Not all downtown news emerged from a positive place. Another developing story in 2023 was the ongoing work to secure a replacement for the Roderick Ireland Courthouse on State Street in Springfield, whose dilapidated conditions have been under scrutiny for years and have earned it the nickname the ‘sick courthouse,’ because many who have worked there have contracted various illnesses.

Gov. Maura Healey has called for investing $106 million over a five-year period to construct a new justice center in Springfield, and in November, the Healey administration issued an official request for proposals involving a least two developable acres on which to build a new courthouse. Proposals are due Jan. 31.

While redevelopment of the current site remains an option, Springfield officials are intrigued by the possibility of building not only a new courthouse, but also redeveloping the current site, which is right off I-91 in the heart of downtown.

 

Weather Challenges for Farmers

It’s called the Natural Disaster Recovery Program for Agriculture, and it exists because Mother Nature hit Massachusetts — in particular, its farmers — hard in 2023.

The state program provides financial assistance to farmers who suffered crop losses as a result of any of three natural disasters: the Feb. 3-5 deep freeze that impacted a large amount of peach and stone-fruit production, the May 17-18 frost that impacted a large amount of apple production and vineyards, and the July 9-16 rainfall and flooding that impacted a large amount of vegetable crops, field crops, and hay and forage crops.

But the government wasn’t alone in the effort to help farmers sustain this triple body blow. Area banks and other oranizations created funds, as did philanthropist Harold Grinspoon — a long-time and notable advocate for farmers through his foundation’s Local Farmer Awards — swiftly pledged $50,000 toward flood-relief efforts following the July rains, distributing checks to 50 farmers impacted by the floods.

 

Behavioral Health at the Forefront

In August, Baystate Health and Lifepoint Health celebrated the opening of Valley Springs Behavioral Health Hospital, a 122,000-square-foot, four-story facility in Holyoke featuring 150 private and semi-private rooms for inpatient behavioral healthcare for adults and adolescents.

It’s yet another development — the opening of MiraVista Behavioral Health Center in Holyoke in 2021 was another one — that aims to fill an access gap in behavioral health, at a time when the mental-health and addiction needs remain high. The pandemic caused a spike in both, the effects of which are still being felt today.

Dr. Mark Keroack, president and CEO of Baystate Health, said Valley Springs increases the inpatient behavioral-health capacity in the region by 50%. “Until now, about 30% of behavioral-health patients needing care would have to go outside the region. Valley Springs Behavioral Health Hospital will allow us to provide top-quality care for more patients right here in Western Massachusetts.”

 

Holyoke Celebrates Its 150th

One of the more fun stories of 2023 was Holyoke’s year-long 150th-anniversary celebration. BusinessWest printed a special edition in March to coincide with the St. Patrick’s Day parade, which included stories and photos that celebrated the past and present, while speculating on the future. The many interviews captured the unique essence and character of Holyoke, a close-knit community with a proud history and many traditions.

“There’s been a lot of change over the years, but what hasn’t changed is the spirit of the people,” Jim Sullivan, president of the O’Connell Companies and a Holyoke native, said. “There is a very proud heritage in Holyoke, and it still exists today.”

Said Gary Rome, another native of the Paper City and owner of Gary Rome Auto Group, “there’s a saying … as Holyokers, we can talk bad about Holyoke, but you can’t talk bad about Holyoke.”

Class of 2013 Difference Makers

President and General Manager of the Springfield Falcons

Bruce Landon

Bruce Landon
Photo by Denise Smith Photography

It was a few days before the National Hockey League was to begin its abbreviated and condensed season — salvaged by a new collective bargaining agreement reached in early January — and Bruce Landon was talking about the many ways the division-leading Springfield Falcons, the organization he’s been involved with for more than 40 years, would be impacted by those developments.

“We’ve lost six players,” said the team’s president, general manager, and minority owner, referring to the roster members who have been called up to the American Hockey League affiliate’s parent club, the Columbus Blue Jackets, since the labor impasse was resolved. “Every team has lost three to nine; whether we get one, two, or three back remains to be seen.

“They’re going to play 48 games in 99 days, so there are going to be a lot of injuries,” he continued. “So depth is going to be the key to success for teams in this league [the AHL]. It will be important for us to stay healthy here.”

Actually, the team already has a lot of depth, he went on, noting that it was built with the NHL’s labor situation in mind. In fact, the Falcons are carrying between 28 and 30 players, when they normally have 22 or 23 on the roster.

“And when you carry extra guys, it’s always expensive,” said Landon, who would quickly move on to other headaches, including everything from attendance still described by the word ‘flat’ to weather forecasts — not actual weather itself — that are often enough to keep people from driving to the MassMutual Center for a game.

But dealing with such challenges is obviously a labor of love for Landon, and this passion for hockey in Springfield is the sole reason why he’s still dealing with such issues as buying more tape and booking more hotel rooms because he has to keep more players on his roster.

Indeed, on three separate occasions, Landon has put together ownership groups that have allowed the city to keep an AHL affiliate, something it’s been able to do since 1936. And the most recent rescue was also the most harrowing.

It was the 11th hour, and the clock was getting ready to strike midnight. After negotiating with 28 potential ownership groups from Chicago, Washington, and even Russia, an exhausted Landon, whose wife, Marcia, was starting to worry about his health, was running out of options and nearly running out of hope that he could keep the team in Springfield.

That’s because the ownership group in place at that time was almost out of patience and applying some pressure to sell — even it meant to a group that would take the team to another city, like Des Moines, Iowa, which was coming ever more prominently into view as the likely landing spot.

But then, Landon had one more conversation with Charlie Pompea, a Florida-based businessman who had kicked the tires on the Falcons but was hesitant about pulling the trigger. It was after hearing Landon deliver an impassioned speech after the golf tournament they had just played in together — one in which he talked about the importance of preserving the team’s mailing address at Falcons Way in Springfield — that they initiated the talks that got a deal done.

Landon acknowledged that, while his business card says president and general manager, his unofficial job description for much of his tenure has been to keep a team in Springfield. And the main reason, he went on, is because, while Springfield has historically been good for hockey, the community should know and understand that hockey is very good for the city.

“Springfield should be proud to have a team in the American Hockey League,” he said, prefacing his remark by saying that he makes it quite often. “There are only 30 teams, and 30 cities across North America and Canada, and we’re one of them.”

For his untiring work to enable the city to say it is still one of those 30, Landon has been named a member of the Difference Makers Class of 2013.

Several Big Saves

As he talked with BusinessWest, Landon referenced an e-mail he had just received from Chris Olsen, one of the hundreds of interns he’s worked with over the years.

Olsen is currently vice president of Football Administration for the Houston Texans, who were still battling for an NFL championship until the New England Patriots beat them on Jan. 13.

“He wrote to basically say that he was following us and he was happy with our success, and he wanted to thank me for giving a young man an opportunity to get into the business,” said Landon. “Those things are so rewarding, and we’ve seen so many of them over the years.

“I love it when we see people come here and either work for us, or go on to bigger and better things, because that’s what we’re all about,” he went on. “We’re not just a development team for players … we’re also a development business for a lot of aspiring sports professionals as well.”

Helping individuals contemplating careers in everything from broadcasting to marketing to merchandising by giving them real-world experience is just one of the many ways in the which the Falcons have made an impact on this region, said Landon, listing others ranging from direct economic impact to providing wholesome family entertainment.

“We’re more than just a professional hockey team providing great sports entertainment for families,” he explained. “We are, and should be looked at as, a catalyst for downtown; on a good year, we can draw 180,000 people into the city, and the economic spinoff from that is in the millions of dollars.

“We create jobs for people at the MassMutual Center — we have 38 guaranteed dates there,” he continued. “Our players live here and spend money here, we employ people ourselves, we help the parking garage … our franchise is very important to the city in many different ways.”

Landon has been making such comments since Jimmy Carter was in the White House, making him perhaps the most enduring and significant sports figure in the city’s history.

And by now, most people in Greater Springfield know at least the basics of the Bruce Landon story — how the Kingston, Ontario native was drafted by the NHL’s Los Angeles Kings and came to the Springfield franchise (then also named the Kings) in 1969, and how he injured his shoulder in the later stages of the Calder Cup championship season of 1970-71, paving the way for future Hall of Famer Billy Smith.

They probably also know that he later went on to play for the New England Whalers in the World Hockey Assoc. (which eventually merged with the NHL in 1979) before returning to Springfield and the AHL in the late ’70s. And they likely know that, while playing for the team, he was also doing some front-office work, something that became a full-time endeavor when he blew out his knee at age 28 in 1977, forcing him to retire.

They might also know that he’s held just about every title one can have with a pro sports franchise, from player to broadcaster; from director of marketing and public relations to general manager and part owner, and that he has plaques in his den, including the James C. Hendry Award, presented annually to the AHL’s outstanding executive, which he earned in 1989.

Less well-known, perhaps, are Landon’s successful efforts behind the scenes to assemble ownership groups. He first did it in 1994 after the then-Springfield Indians (the name the team had for decades in a nod to the famous motorcycles made in the city) were sold to out-of-town interests and moved to Worcester. Partnering with Wayne LaChance, Landon started a new franchise and named it the Falcons after the birds that had famously begun to nest in downtown Springfield office towers.

And he did it in 2002, when he expanded the ownership base to provide more stability for the franchise. He managed to pull together a group of local business people to commit to the team and then stay with it through a succession of parent clubs and seasons that ended with the club at or near the bottom of the standings.

Eventually, the ownership group tired of the team’s lackluster financial performance and initiated the process of exiting the AHL. And it was this latest effort to secure ownership that would keep the team in Springfield that is considered the biggest save of Landon’s career — and the most difficult.

Goal-oriented Individual

“Selling the team at that time was a real challenge,” he recalled, “because no one wanted to keep the team in Springfield — they all wanted to move it. They were looking at other cities and other venues that were available … it’s a great league, and people want to be part of it.

“Had Charlie not stepped up and brought the franchise, there was a significant offer from a group that wanted to move it to Des Moines,” he continued, adding that he’s never made that information public before. “That [Falcons] ownership group had said, ‘there’s not much more we can do — we don’t want to lose money anymore.’ They were getting to the point where they wanted to sell, and if we couldn’t find a local buyer, then they’d take the best offer they could, even if that meant the team would be moved. A message was being sent, and Charlie saved the day.”

But, to borrow a term from his sport, Landon obviously earned a huge assist.

Returning to that golf tournament at which the two played together, Landon said his remarks at dinner obviously struck a chord with Pompea.

“He said, ‘you’re really serious about this, aren’t you?’” Landon recalled, adding that his lengthy answer to that query obviously convinced him he was. “We talked some more, and a few weeks later, we had a deal.”

Looking ahead, something Landon is far more comfortable doing than looking back, especially at his own exploits, he said that, despite the team’s recent success and position at the top of the Northeast Division, well ahead of the Bridgeport Sound Tigers and Hartford Whale, there are still many question marks about the future.

“There are no more rabbits left in the hat,” Landon said candidly when referring to the team’s status, using those words to convey his belief that there will be no more 11th-hour rescues for this franchise if the current ownership situation deteriorates.

“We have our lease through next year, and we have our affiliation agreement through next year,” he noted. “But, as Charlie and I talk about, this is a business, not a hobby, and we have to assess how we’re doing from a business standpoint; are we seeing some light at the end of the tunnel, and are we making progress?

“He wants to see this work,” Landon went on, referring to Pompea. “But he is a businessman, as I am. Overall, we’re cautiously optimistic that we’re going to get this thing headed in the right direction.”

He said the team is well-positioned in many respects. It has a solid partnership with the Columbus franchise, a favorable lease arrangement with the MassMutual Center, travel expenses far lower than most other AHL franchises because of its central location, and a lean operation. The keys moving forward are improving attendance, obviously, but also growing revenues across the board.

And this can only be accomplished, he went on, by gaining a full buy-in from the residents of not only Springfield but the entire region.

“I hope that fans understand that they have to engage and embrace this team so it stays here for many more years to come,” he said in summation. “I’ll eventually be leaving this position, and I just hope that the fans — and not just the fans, but the community — realize how lucky they are to have a team of this caliber, and never take it for granted.”

A Game Changer

On several occasions during his recent talk with BusinessWest, Landon heaped praise on Pompea, crediting him with the fact that Springfield currently has a team stirring dreams of another Calder Cup banner hanging from the rafters at the MassMutual Center.

“If it wasn’t for Charlie, this team would have been gone,” he said. “He’s the one who saved hockey here.”

That’s one man’s opinion. Most, however, would say that Landon himself is the individual worthy of that sentiment, earned through more than four decades of dedication to the Kings, Indians, Falcons — and the Greater Springfield area.

For that, he’s truly a Difference Maker.

George O’Brien can be reached at [email protected]

Special Coverage Super 60

A Tradition Returns

The Super 60, the Springfield Regional Chamber’s annual celebration of thriving companies in Western Mass., was riding high in 2019, when the program marked its 30th year.
Since then … well, you know the story. A pandemic and a wave of economic impacts not only curtailed live events in 2020 and 2021, but created anything but a festive environment for local businesses.
But the program is back this year, and chamber members are ready to celebrate success — and each other.
“It’s super exciting that we’re returning to in-person events in general, and we’re very excited to get back to Super 60,” said Diana Szynal, executive director of the Springfield Regional Chamber. “That’s an award that recognizes the success of local businesses, and it’s going to feel really good to be in person, celebrating business success.”
The Super 60 program celebrates the success of the fastest-growing privately owned businesses in the region. Businesses that rank in the top 30 of the Total Revenue and Revenue Growth categories for 2022 represent all sectors of the economy, including nonprofits, construction, insurance, finance, technology, manufacturing, healthcare, hospitality, and more. Some have been named to the Super 60 once or many times before, and some are brand-new to the list.
 They are profiled below, with the top five in each category ranked and the rest listed alphabetically.

The Super 60 Luncheon

The annual Super 60 luncheon will be held on Thursday, Nov. 10 from 11:30 a.m. to 1:30 p.m. at the MassMutual Center in Springfield. The keynote speaker will be Myke Connolly, the serial entrepreneur behind the successful marketing venture known as Stand Out Truck.

Szybnal said she first connected with Connolly when she was leading the Franklin County Chamber of Commerce and noticed the breadth of his activities in Western Mass.

“I was fascinated by his story, his energy, and his presence on social media and locally, and I thought he would be perfect to talk to all of us about his success,” she told BusinessWest. “And what better time than when we’re celebrating local success stories?”

The cost to attend the Super 60 luncheon is $60 for members and $75 for general admission, and reserved tables of eight or 10 are available. Visit myonlinechamber.chambermaster.com/eventregistration/register/6186 to sign up for what promises to be an inspiring afternoon.

TOTAL REVENUE

1. Fontaine Brothers Inc.
2. Whalley Computer Associates Inc.
3. Marcotte Ford Sales Inc.
4. Tighe & Bond
5. Springfield Automotive Partners LLC
American Environmental Inc.
Andrew Associates
Appleton Corp.
Axia Group Insurance Services Inc.
Baltazar Contractors
Bart Truck Equipment LLC
Baystate Blasting Inc.
Baystate Crushing and Recycling Inc.
Chicopee Industrial Contractors Inc.
City Enterprise Inc.
The Dowd Agencies LLC
E.F. Corcoran Plumbing & Heating Co. Inc.
Freedom Credit Union
Hogan Technology Inc.
Keiter Corp.
Knight Machine Tool Co. Inc.
L & C Prescriptions Inc.
M. Jags Inc.
Market Mentors LLC
Maybury Associates Inc.
Paragus Strategic IT
Pioneer Valley Financial Group LLC
Sanderson MacLeod Inc.
Springfield Hockey LLC
V & F Auto

REVENUE GROWTH

1. Vanished Valley Inc.
2. Monty’s Motorsport LLC
3. Campora Construction Co Inc.
4. City Enterprise Inc.
5. Fontaine Brothers Inc.
Axia Group Insurance Services Inc.
Bart Truck Equipment LLC
Baystate Blasting Inc.
Baystate Crushing and Recycling Inc.
Chicopee Industrial Contractors Inc.
The Dowd Agencies LLC
Embracing The Creative Child LLC
FIT Staffing
Keiter Corp.
Knight Machine Tool Co. Inc.
L & C Prescriptions Inc.
L & L Property Service LLC
Ludlow Eye Care P.C.
M. Jags Inc.
The Markens Group
Market Mentors LLC
Maybury Associates Inc.
Northeast Security Solutions Inc.
Pioneer Valley Financial Group LLC
Sanderson MacLeod Inc.
Seaboard Drilling Inc.
Springfield Automotive Partners LLC
Springfield Hockey LLC
Tavares and Branco Enterprises Inc.
V & F Auto

Total REVENUE

1. Fontaine Brothers Inc.
510 Cottage St., Springfield, MA 01104
(413) 781-2020
www.fontainebros.com
David Fontaine Sr., President
Fontaine Brothers offers services such as general contracting, with a focus on K-12 schools, higher education, commercial properties, historical renovations, municipal work, and green buildings, as well as construction management. The firm has been family-owned and operated for 89 years.

2. Whalley Computer Associates Inc.
One Whalley Way, Southwick, MA 01077
(413) 596-4200
www.wca.com
Michael Sheil, President
Whalley Computer Associates offers data-center services, cloud backup, managed services, training, desktop services, network services, and staff-augmentation services. The company focuses its work in the corporate, finance, healthcare, K-12, higher education, retail, and SMB industries.

3. Marcotte Ford Sales Inc.
1025 Main St., Holyoke, MA 01040
(413) 650-9041
www.marcotteford.com
Mike Marcotte, President
Marcotte Ford Sales is a car dealership selling and financing new and used cars, trucks, and SUVs. The dealership also offers a wide range of parts and services, such as tires, brakes, oil changes, repairs, and alignment checks.

4. Tighe & Bond
53 Southampton Road, Westfield, MA 01085
(413) 562-1600
www.tighebond.com
Robert Belitz, President and CEO
Tighe & Bond offers engineering, design, planning, and environmental-consulting services, with focuses in building, transportation, water and wastewater engineering, coastal and waterfront solutions, environmental consulting, GIS and asset management, landscape architecture and urban design, civil engineering, and site planning.

5. Springfield Automotive Partners LLC
295 Burnett Road, Chicopee, MA 01020
(413) 624-4100
www.mbspringfield.com
Peter and Michelle Wirth, owners
Springfield Automotive Partners is the parent company of Mercedes-Benz of Springfield. With a showroom in Chicopee, the dealership sells new and used cars, as well as financing and buying back cars. The location offers service, parts, and tires for all maintenance needs, and provides roadside assistance and vehicle inspections.

American Environmental Inc.
18 Canal St., Holyoke, MA 01040
(413) 322-7190
www.amerenviro.com
Charles Hughes, President
American Environmental is a family-owned business providing services like asbestos abatement, structural demolition, boiler removal, commercial lead abatement, concrete cutting, floor preparation, interior demolition, water-jet blasting, roll-off service, and shot blasting. It has worked with property managers, schools, universities, hospitals, churches, stores, industrial sites, and public facilities.

Andrew Associates
6 Pearson Way, Enfield, CT 06082
(860) 253-0000
www.andrewdm.com
Tina Bazarian, Owner and CFO;
Graeme Bazarian, President
Andrew Associates is a printing and mailing service that makes signage and graphics for businesses, nonprofits, and government, with services including bindery, kitting, insertion, and postal presort. It also specializes in data security and analysis to better target viewers.

Appleton Corp.
800 Kelly Way, Holyoke, MA 01040
(413) 536-8048
www.appletoncorporation.com
Matt Flink, President
Appleton Corp., a division of the O’Connell Companies, provides property, facilities, and asset-management services, along with accounting and financial services, to managers and owners of commercial and residential properties across New England.

Axia Group Insurance Services Inc.
84 Myron St., Suite A, West Springfield, MA 01089
(413) 788-9000
www.axiagroup.net
Michael long, CEO
Axia Group Insurance Services is an independent insurance agency that provides personal lines of insurance, business insurance, and employee benefits, as well as group insurance plans. It represents numerous insurance companies, such as Liberty Mutual, MAPFRE, MassMutual, and Progressive.

Baltazar Contractors
83 Carmelinas Circle, Ludlow, MA 01056
(413) 583-6160
www.baltazarcontractors.com
Paulo Baltazar, President
Baltazar Contractors is a heavy civil construction company with services in utility construction, roadway construction, site work and development, culvert/bridge construction, earth support and shoring, and trenchless technology. It was started 29 years ago and has remained family-owned.

Bart Truck Equipment LLC
358 River St., West Springfield, MA 01089
(413) 737-2766
www.barttruckllc.com
James DiClementi, President
Bart Truck Equipment is a heavy-duty parts and trucking service company, offering different bodies (dump, platform, utility/service), snow plows and other winter removal equipment, truck-mounted generators, hook lifts and roll-offs, and more. It also custom-builds and fabricates parts for clients. It serves contractors, landscapers, fleets, municipalities, utility companies, and homeowners.

Baystate Blasting Inc.
36 Carmelinas Circle, Ludlow, MA 01056
(413) 583-4440
www.baystateblasting.com
Dinis Baltazar, President and CEO
Baystate Blasting offers services in ledge and rock removal, rock blasting, and rock crushing. It performs large and small construction-site preparation, road and highway work, line drilling and trench work, quarry shots, and residential work such as foundations and inground pools. It is federally licensed as both a dealer and user of explosive materials.

Baystate Crushing and Recycling Inc.
83 Carmelinas Circle, Ludlow, MA 01056
(413) 583-7856
Dinis Baltazar, President and CEO
Baystate Crushing and Recycling is a family-owned drilling and blasting firm that provides a full range of rock-blasting and rock-crushing services, including site work, heavy highway construction, residential work, quarry, and portable crushing and recycling. A federally licensed dealer of explosives, it offers rental of individual magazines and is a sister company to Baystate Blasting Inc.

Chicopee Industrial Contractors Inc.
107 North Chicopee St, Chicopee, MA 01020
(413) 538-7279
www.chicopeeindustrial.com
Carol Campbell, President and CEO
Chicopee Industrial Contractors is a woman-owned industrial contracting firm that specializes in rigging, heavy lifting, machinery moving, machine installation, millwrighting, machine repair, heavy hauling, plant relocations, concrete pads, foundations, and structural steel installations. It is celebrating its 30th year in business.

City Enterprise Inc.
52-60 Berkshire Ave., Springfield, MA 01109
(413) 726-9549
www.cityenterpriseinc.com
Wonderlyn Murphy, President and CEO
City Enterprise is a minority- and woman-owned design, build, and renovation construction firm specializing in government, municipal, and commercial projects. It has performed work on the Springfield Armory, various UMass locations, the Northampton VA Medical Center, and the Donohue Federal Courthouse. This is its eighth consecutive year on the Super 60 list.

The Dowd Agencies LLC
14 Bobala Road, Holyoke, MA 01040
(413) 538-7444
www.dowd.com
John Dowd Jr., President and CEO
The Dowd Agencies is an insurance agency that provides personal (automotive, renters, home, and condominium) and business (liability, commercial auto, liability, and more) insurance, as well as employee benefits. It also offers group packages for personal and business plans. The Dowd Agencies has been family-owned since 1865, welcoming its fifth generation in 2019.

E.F. Corcoran Plumbing & Heating Co. Inc.
5 Rose Place, Springfield, MA 01104
(413) 732-1462
www.efcorcoran.com
Brian Toomey, President
E.F. Corcoran Plumbing & Heating is a full-service plumbing and HVAC contractor, offering 24-hour plumbing services, HVAC installation, gas piping, boilers, heat recovery, and more. It serves the commercial, industrial, medical, and institutional industries and has performed work for Baystate Noble Hospital, Springfield College, UMass, Mercy Medical Center, and Stop & Shop.

Freedom Credit Union
1976 Main St., Springfield, MA 01103
(413) 739-6961
www.freedom.coop
Glenn Welch, President and CEO
Freedom Credit Union is a credit union that offers banking and loan services to businesses, the cannabis industry, and individuals. It also offers insurance plans for individuals and an investment-services division. The institution is celebrating its centennial in 2022.

Hogan Technology Inc.
81 East St., Easthampton, MA 01027
(413) 585-9950
www.teamhogan.com
Sean Hogan, President
Since 1986, Hogan Technology has offered a range of technology services to businesses, which now include audio-visual installation, cable installation, digital signage, and network infrastructure installation. Now run by Sean and his brother Andy, Hogan offers business clients value-added benefits including a trained team of certified installation and support professionals.

Keiter Corp.
35 Main St., Florence, MA 01062
(413) 586-8600
www.keiter.com
Scott Keiter, President
Keiter Corp. is a construction-services company working with clients on residential, commercial, industrial, and institutional projects of all sizes. The firm is divided into four divisions: Keiter Builders, Keiter Homes, Hatfield Construction, and Keiter Properties. The company has performed work for Amherst College, Bacon Wilson in Northampton, Smith College, Mount Holyoke College, and Look Park.

Knight Machine Tool Co. Inc.
1 Industrial Dr., South Hadley, MA 01075
(413) 532-2507
www.knightmachine.net
Gary O’Brien, President
Knight Machine Tool Co. Inc. specializes in machine and inspection equipment, such as head lathes, grinders, drill presses, calipers, and gages. It also offers turning, milling, round and flat lapping, EDM wire cutting, wet surface grinding, assembly, plating, and more. The company is ITAR-registered and ISO-certified.

L & C Prescriptions Inc.
155 Brookdale Dr., Springfield, MA 01104
(413) 781-2996
www.medibubble.com
Dr. Kara James, President
L & C Prescriptions, the parent company for Louis & Clark Pharmacy, provides medication solutions to individuals, healthcare providers, and assisted-living, independent-living, and memory-care communities, and offers online prescription refills, MediBubble pre-packaged pills, blister packs to manage daily medications, vial synchronization, consultations with registered pharmacists, and a delivery service.

M. Jags Inc.
197 Main St., Agawam, MA 01001
(413) 781-4352
www.taplinyardpumpandpower.com
Martin Jagodowski, President
M. Jags, also known as Taplin Yard, Pump and Power Equipment, is a supplier of water pumps, water conditioners, pump-repair services, and yard and garden power equipment. It offers new and used parts and services for repairs, as well as financing options and a parts finder on its website.

Market Mentors LLC
155 Brookdale Dr.,
Springfield, MA 01104
(413) 787-1133
www.marketmentors.com
Michelle Abdow, President
Market Mentors helps other businesses with marketing, advertising, public relations, graphic design, and website design. It serves the automotive, educational, energy, banking and finance, healthcare, insurance, industrial and manufacturing, legal, nonprofit, retail, political, services, sports, and entertainment sectors, and has worked with multiple companies on the Super 60 list, like the Dowd Agencies and Freedom Credit Union.

Maybury Associates Inc.
90 Denslow Road,
East Longmeadow, MA 01028
(888) 629-2879
www.maybury.com
John Maybury, President and CEO
Maybury Associates is a material-handling equipment company that provides parts and services, warehouse design, rentals, and products for sale to businesses big and small. It offers forklifts, cleaning equipment (sweepers, scrubbers, industrial and commercial vacuums, etc.), racking, conveyors, dock equipment, modular office construction materials, and more, and has been awarded with the MHEDA Most Valuable Partner award 12 years running.

Paragus Strategic IT
112 Russell St., Hadley, MA 01035
(413) 587-2666
www.paragusit.com
Delcie Bean IV, CEO
Paragus Strategic IT is an technology provider for small to medium-sized businesses in Western and Central Mass., offering both outsourced and co-managed IT experiences, allowing the client to choose what their preferred IT management looks like. Paragus serves the legal, manufacturing, medical and dental, cannabis, veterinary, insurance, and nonprofit sectors, among others.

Pioneer Valley Financial Group LLC
535 East St., Ludlow, MA 01056
(413) 589-1500
www.pvfinancial.com
Charles Meyers, Edward Sokolowski, and Joseph Leonczyk, Founding Partners
Pioneer Valley Financial Group is a financial-planning service, offering services in retirement planning, business planning, asset growth, college funding, estate planning, tax planning, and risk management. It serves retirees, professionals, service members, young adults, and small and medium-sized businesses.

Sanderson MacLeod Inc.
1199 South Main St., Palmer, MA 01069
(866) 522-3481
www.sandersonmacleod.com
Mark Borsari, President and CEO
Sanderson MacLeod innovates, manufactures, and sources wire brushes, stylets, and assemblies. It serves the medical, cosmetic, firearms, and OEM industries. The company invented the twisted-wire mascara brush, the ZTip, and multiple other patented designs.

Springfield Hockey LLC
1 Monarch Place, Springfield, MA 02110
(413) 746-4100
www.springfieldthunderbirds.com
Nathan Costa, President
Springfield Hockey LLC, better known as the Springfield Thunderbirds, is the local affiliate of the St. Louis Blues and and the American Hockey League’s 2021-22 Eastern Conference Champion. The team gives back to the community in multiple ways, like the Thunderbirds Foundation, Stick to Reading school programs, Hometown Salute, Frontline Fridays, and more.

V & F Auto
443 Springfield St., Agawam, MA 01001
(413) 789-2181
www.vfauto.com
Frank Palange, President
V & F Auto is an automotive repair company that offers vehicle sales and financing as well as auto services, including brake repairs, alternator repairs, oil changes, engine repairs and maintenance, radiator and cooling system maintenance, and more. It has been family-owned since 1988.

REVENUE GROWTH

1. Vanished Valley Inc.
782 Center St., Ludlow, MA 01056
(413) 610-1572
www.vanishedvalley.com
Mike Rodrigues, Restaurant Owner;
Josh Britton, Brewery Owner
Vanished Valley Inc. is a small-batch brewery that is family- and pet-friendly and holds events in its taproom and beer garden. The restaurant menu includes appetizers, pizzas, burgers, sandwiches, and barbeque. On tap, the brewery offers IPAs, seltzers, lagers, ales, and stouts, as well as wine and spirits.

2. Monty’s Motorsport LLC
1 Arch Road, Westfield, MA 01085
(413) 642-8199
www.montysmotorsports.com
Monty Geer, Owner
Monty’s Motorsport is a parts, sales, service, and gear store for motorsport vehicles, such as four-wheelers, dirt bikes, motorcycles, electric bikes, street bikes, and more. It offers new and used vehicles, with financing options available, as well as services such as winterization, battery inspections, accessory installations, chain adjustments, oil and filter changes, and full engine rebuilds.

3. Campora Construction Co Inc.
43 Owens Way, Ludlow, MA 01056
(413) 610-1660
www.camporacc.com
Mario Campora, President
Campora Construction specializes in full-scale building construction and sidewalk, patio, and driveway installation for residential, commercial, and governmental projects. Services include custom home design and construction, complete home rebuilds from fire damage, home additions and sunroom installation, concrete demolition and infills, and commercial office fit-outs.

4. City Enterprise Inc.
52-60 Berkshire Ave., Springfield, MA 01109
(413) 726-9549
www.cityenterpriseinc.com
Wonderlyn Murphy, President and CEO
City Enterprise is a minority- and woman-owned design, build, and renovation construction firm specializing in government, municipal, and commercial projects. It has performed work on the Springfield Armory, various UMass locations, the Northampton VA Medical Center, and the Donohue Federal Courthouse. This is its eighth consecutive year on the Super 60 list.


5. Fontaine Brothers Inc.
510 Cottage St., Springfield, MA 01104
(413) 781-2020
www.fontainebros.com
David Fontaine Sr., President
Fontaine Brothers offers services such as general contracting, with a focus on K-12 schools, higher education, commercial properties, historical renovations, municipal work, and green buildings, as well as construction management. The firm has been family-owned and operated for 89 years.

Axia Group Insurance Services Inc.
84 Myron St., Suite A, West Springfield, MA 01089
(413) 788-9000
www.axiagroup.net
Michael long, CEO
Axia Group Insurance Services is an independent insurance agency that provides personal lines of insurance, business insurance, and employee benefits, as well as group insurance plans. It represents numerous insurance companies, such as Liberty Mutual, MAPFRE, MassMutual, and Progressive.

Bart Truck Equipment LLC
358 River St., West Springfield, MA 01089
(413) 737-2766
www.barttruckllc.com
James DiClementi, President
Bart Truck Equipment is a heavy-duty parts and trucking service company, offering different bodies (dump, platform, utility/service), snow plows and other winter removal equipment, truck-mounted generators, hook lifts and roll-offs, and more. It also custom-builds and fabricates parts for clients. It serves contractors, landscapers, fleets, municipalities, utility companies, and homeowners.

Baystate Blasting Inc.
36 Carmelinas Circle, Ludlow, MA 01056
(413) 583-4440
www.baystateblasting.com
Dinis Baltazar, President and CEO
Baystate Blasting offers services in ledge and rock removal, rock blasting, and rock crushing. It performs large and small construction-site preparation, road and highway work, line drilling and trench work, quarry shots, and residential work such as foundations and inground pools. It is federally licensed as both a dealer and user of explosive materials.

Baystate Crushing and Recycling Inc.
83 Carmelinas Circle, Ludlow, MA 01056
(413) 583-7856
Dinis Baltazar, President and CEO
Baystate Crushing and Recycling is a family-owned drilling and blasting firm that provides a full range of rock-blasting and rock-crushing services, including site work, heavy highway construction, residential work, quarry, and portable crushing and recycling. A federally licensed dealer of explosives, it offers rental of individual magazines and is a sister company to Baystate Blasting Inc.

Chicopee Industrial Contractors Inc.
107 North Chicopee St, Chicopee, MA 01020
(413) 538-7279
www.chicopeeindustrial.com
Carol Campbell, President and CEO
Chicopee Industrial Contractors is a woman-owned industrial contracting firm that specializes in rigging, heavy lifting, machinery moving, machine installation, millwrighting, machine repair, heavy hauling, plant relocations, concrete pads, foundations, and structural steel installations. It is celebrating its 30th year in business.

The Dowd Agencies LLC
14 Bobala Road, Holyoke, MA 01040
(413) 538-7444
www.dowd.com
John Dowd Jr., President and CEO
The Dowd Agencies is an insurance agency that provides personal (automotive, renters, home, and condominium) and business (liability, commercial auto, liability, and more) insurance, as well as employee benefits. It also offers group packages for personal and business plans. The Dowd Agencies has been family-owned since 1865, welcoming its fifth generation in 2019.

Embracing The Creative Child LLC
55 Deer Park Dr., East Longmeadow, MA 01028
(413) 525-1500
www.embracingthecreativechild.com
Sarah Gale, Owner
Embracing The Creative Child offers applied behavioral analysis (ABA) programs for children and young adults with developmental disabilities. Programs are geared towards the individual’s needs. Programs include at-home ABA programs, social skill groups, school consultations, and professional development for educators.

FIT Staffing
9½ Market St., Northampton, MA 01060
(413) 733-6466
www.fitstaffingsolutions.com
Anthony Ciak, Division Manager
FIT Staffing is an IT recruitment agency for both the employee and employer that serves all of New England. The agency offers a job search board similar to Indeed, and is affiliated with Maraton Staffing, ASA Recruitment, and the Employers Assoc. of the NorthEast.

Keiter Corp.
35 Main St., Florence, MA 01062
(413) 586-8600
www.keiter.com
Scott Keiter, President
Keiter Corp. is a construction-services company working with clients on residential, commercial, industrial, and institutional projects of all sizes. The firm is divided into four divisions: Keiter Builders, Keiter Homes, Hatfield Construction, and Keiter Properties. The company has performed work for Amherst College, Bacon Wilson in Northampton, Smith College, Mount Holyoke College, and Look Park.

Knight Machine Tool Co. Inc.
1 Industrial Dr.,
South Hadley, MA 01075
(413) 532-2507
www.knightmachine.net
Gary O’Brien, President
Knight Machine Tool Co. Inc. specializes in machine and inspection equipment, such as head lathes, grinders, drill presses, calipers, and gages. It also offers turning, milling, round and flat lapping, EDM wire cutting, wet surface grinding, assembly, plating, and more. The company is ITAR-registered and ISO-certified.

L & C
Prescriptions Inc.
155 Brookdale Dr.,
Springfield, MA 01104
(413) 781-2996
www.medibubble.com
Dr. Kara James, President
L & C Prescriptions, the parent company for Louis & Clark Pharmacy, provides medication solutions to individuals, healthcare providers, and assisted-living, independent-living, and memory-care communities, and offers online prescription refills, MediBubble pre-packaged pills, blister packs to manage daily medications, vial synchronization, consultations with registered pharmacists, and a delivery service.

L & L Property
Service LLC
582 Amostown Road, West Springfield, MA 01089
(413) 732-2739
Todd Lapinski and Eddie Lapinski, Owners
L & L Property Service is a locally owned company providing an array of property services, including lawn care, snow removal, sanding, excavations, patios and stone walls, hydroseeding, and more. It is a family-owned business.

Ludlow Eye Care P.C.
200 Center St., #1, Ludlow, MA 01056
(413) 583-3600
Dr. Catarzyna Babinski, Owner
Ludlow Eye Care is a practice specializing in optometry and offering eyeglass fittings, adjustments, repairs, sunglasses, and contact lenses. It also offers specialty glasses, such as blue-light glasses, computer glasses, kids’ glasses, reading glasses, and rimless frames.

M. Jags Inc.
197 Main St., Agawam, MA 01001
(413) 781-4352
www.taplinyardpumpandpower.com
Martin Jagodowski, President
M. Jags, also known as Taplin Yard, Pump and Power Equipment, is a supplier of water pumps, water conditioners, pump-repair services, and yard and garden power equipment. It offers new and used parts and services for repairs, as well as financing options and a parts finder on its website.

The Markens Group
1350 Main St., Springfield, MA 01103
(413) 686-9199
www.markens.com
Ben Markens, President; Jennie Markens, Partner
The Markens Group is an association management group that provides outsourced professional services including strategic leadership, financial management, event planning, member services, marketing and communications, program management, website and social-media services, and general administration to trade associations, membership societies, and not-for-profits.

Market Mentors LLC
155 Brookdale Dr., Springfield, MA 01104
(413) 787-1133
www.marketmentors.com
Michelle Abdow, President
Market Mentors helps other businesses with marketing, advertising, public relations, graphic design, and website design. It serves the automotive, educational, energy, banking and finance, healthcare, insurance, industrial and manufacturing, legal, nonprofit, retail, political, services, sports, and entertainment sectors, and has worked with multiple companies on the Super 60 list, like the Dowd Agencies and Freedom Credit Union.

Maybury Associates Inc.
90 Denslow Road, East Longmeadow, MA 01028
(888) 629-2879
www.maybury.com
John Maybury, President and CEO
Maybury Associates is a material-handling equipment company that provides parts and services, warehouse design, rentals, and products for sale to businesses big and small. It offers forklifts, cleaning equipment (sweepers, scrubbers, industrial and commercial vacuums, etc.), racking, conveyors, dock equipment, modular office construction materials, and more, and has been awarded with the MHEDA Most Valuable Partner award 12 years running.

Northeast Security Solutions Inc.
33 Sylvan St., #1, West Springfield, MA 01089
(413) 732-8748
www.northeastsecuritysolutions.com
George Condon III and David Condon, Co-owners
Northeast Security Solutions supplies security products and services within Western Mass., Northern Connecticut, and Southern Vermont. It offers door hardware, key control, locks, safes, burglar alarms, fire alarms, surveillance cameras, access control, and fire-extinguisher testing and inspections, and has been family-owned for the past 30 years.

Pioneer Valley Financial Group LLC
535 East St., Ludlow, MA 01056
(413) 589-1500
www.pvfinancial.com
Charles Meyers, Edward Sokolowski, and Joseph Leonczyk, Founding Partners
Pioneer Valley Financial Group is a financial-planning service, offering services in retirement planning, business planning, asset growth, college funding, estate planning, tax planning, and risk management. It serves retirees, professionals, service members, young adults, and small and medium-sized businesses.

Sanderson MacLeod Inc.
1199 South Main St., Palmer, MA 01069
(866) 522-3481
www.sandersonmacleod.com
Mark Borsari, President and CEO
Sanderson MacLeod innovates, manufactures, and sources wire brushes, stylets, and assemblies. It serves the medical, cosmetic, firearms, and OEM industries. The company invented the twisted-wire mascara brush, the ZTip, and multiple other patented designs.

Seaboard Drilling Inc.
649 Meadow St., Chicopee, MA 01013
(800) 595-1114
www.seaboarddrilling.com
Jeffery Campbell, President and CEO
Seaboard Drilling is a geotechnical and environmental drilling services firm. It offers geotechnical and environmental borings, installation of standard and small-diameter monitoring wells, peizometers, geotechnical instruments, remedial recovery wells, and direct-push soil probing and sample retrieval.

Springfield Automotive
Partners LLC
295 Burnett Road,
Chicopee, MA 01020
(413) 624-4100
www.mbspringfield.com
Peter and Michelle Wirth, owners
Springfield Automotive Partners is the parent company of Mercedes-Benz of Springfield. With a showroom in Chicopee, the dealership sells new and used cars, as well as financing and buying back cars. The location offers service, parts, and tires for all maintenance needs, and provides roadside assistance and vehicle inspections.

Springfield Hockey LLC
1 Monarch Place,
Springfield, MA 02110
(413) 746-4100
www.springfieldthunderbirds.com
Nathan Costa, President
Springfield Hockey LLC, better known as the Springfield Thunderbirds, is the local affiliate of the St. Louis Blues and and the American Hockey League’s 2021-22 Eastern Conference Champion. The team gives back to the community in multiple ways, like the Thunderbirds Foundation, Stick to Reading school programs, Hometown Salute, Frontline Fridays, and more.

Tavares and Branco
Enterprises Inc.
1428 Center St., Ludlow, MA 01056
(413) 547-6667
www.villaroserestaurant.com
Tony Tavares, Owner
Tavares and Branco Enterprises owns and operates the Villa Rose Restaurant, lounge, and banquet hall, specializing in Portuguese and American cuisine. With a capacity of 150, the facility caters for parties, funerals, and weddings of 30 people or more. Villa Rose also offers breakfast and brunch for those who are looking to book a shower, seminar, business meeting, corporate functions, and more.

V & F Auto
443 Springfield St., Agawam, MA 01001
(413) 789-2181
www.vfauto.com
Frank Palange, President
V & F Auto is an automotive repair company that offers vehicle sales and financing as well as auto services, including brake repairs, alternator repairs, oil changes, engine repairs and maintenance, radiator and cooling system maintenance, and more. It has been family-owned since 1988.

Features
Sarah Pompea Wants the Falcons to Be a Force in the Community

DesignPage6pageARTSarah Pompea was a senior at the University of New Haven in December 2010 when her father, Charlie, acquired the Springfield Falcons, the American Hockey League affiliate that traces its roots back to the late ’30s.

She remembers being excited by that development and thinking that it would provide another outlet for a life-long passion for sports, one that included attending a good number of games involving the New Haven Nighthawks, another AHL franchise, in her youth.

What she wasn’t thinking at that time was that this could become a career, or at least an intriguing and highly rewarding start to one.

But then, Sarah, a frequent spectator at Falcons games before and after the acquisition became official, started interacting with team President Bruce Landon, who has spent more than 40 years with the franchise, about various aspects of the sport — and the business — of hockey.

Eventually, Landon approached Charlie Pompea about the possibility of Sarah bringing her talents in marketing and corporate communications to the Falcons organization. When that question was put to her, she jumped at the opportunity and became the team’s first official marketing coordinator.

In that role, she’s worn many hats and taken on a number of initiatives. These include the expanded use of social media to promote the team and interact with fans, as well as initiatives within the community that have players, front-office personnel, and even the team’s mascot, Screech, involved in programs in area schools to promote literacy, encourage healthy eating, and combat bullying.

There’s also the Springfield Falcons Charitable Foundation, which the Pompea family launched in 2013, with a specific focus on families and children.

Last month, when Landon announced that he was retiring from his position as president and accepting a new role as director of hockey operations, Pompea saw her title change to acting president, and her list of responsibilities grow to include most all of the business and sales operations.

Increasingly, she is becoming the face of the franchise, although she acknowledged that Landon, who last year was honored by BusinessWest as a Difference Maker for his efforts to keep hockey alive and well in Springfield, will continue to have that designation.

Sarah Pompea and the Falcons have involved team personnel

Among many other community initiatives, Sarah Pompea and the Falcons have involved team personnel, including players and the mascot, Screech, in literacy programs.

But increasingly, she is becoming the liaison between the team and the community, and it’s a role she relishes.

“I find Springfield to be a very special place to work,” she noted. “It’s a small community, and people work together. Ultimately, I think everyone wants the Falcons organization to succeed, and I think that people do understand that, hockey aside, the players are positive influences and role models within the community, not only for students, but for professionals as well. We certainly hope to be here for a long time.”

For this issue, BusinessWest turns the spotlight on a young rising star in the local business community, an individual who, like her father, is committed to keeping hockey in Springfield, but also making this franchise a more visible, more impactful force within the community.

Net Results

Parked against one wall in Pompea’s small, windowless office within the team’s complex at the MassMutual Center is a cluster of hockey sticks once wielded by team players.

For one reason or another they’ve been retired from game action, and are set for a new and much different life — as collectibles. They’ve all been signed by the players who used them, and are now destined for area nonprofits to be auctioned off at various fund-raising activities.

Matching area agencies with used sticks is just one small, quite unofficial line on Pompea’s job description, but it’s symbolic in many ways of how she has become that link between the team and the community.

Another example sits in a large frame above her desk. It’s a game jersey she bought following a now-annual event called Pink in the Rink, which, as the name suggests, puts players in pink uniforms for a night to raise awareness of programs to battle breast cancer, and raise money for those efforts by selling those jerseys on eBay.

“We’ve been doing this for about six years now, and it’s something that’s gained a lot of traction in that time,” she noted. “And it’s just one of many ways we can give back to the community.”

How Pompea came to lead such initiatives and become involved in all things Falcons is an intriguing story, and one that can’t be summed up by saying she’s the daughter of the team’s owner.

Indeed, Pompea said a number of other career opportunities presented themselves as she was wrapping up her work at New Haven University, where she majored in marketing and minored in corporate communications.

She had various summer jobs and internships working for marketing firms in Boston and New York, and also had a stint with Micato Safaris, a high-end safari operator based in New York. She interned there, but was brought on full-time for the balance of the summer when the marketing director left her job abruptly.

She worked extensively on the company’s involvement in the huge Travel Mart conference in Las Vegas, and company officials liked her work so much they tried to talk her into skipping or delaying her senior of college to stay with the company — a move she wasn’t ready to make.

“I learned a lot there and took on a lot of responsibilities,” she said, adding that Micato kept trying to lure her to New York during her senior year, but then her father, owner of a steel-distribution company, bought the Falcons, and a career path she couldn’t have imagined a few years or even a few months earlier started to emerge.

She pointed to a game the two attended together before the sale became official as one of the pivotal moments in this ongoing story.

“We just sat in the stands and talked to people, and really learned right away how important this team was to the city,” she recalled. “We could sense the passion and the pride the fan base had for the team, and he knew at that moment that it was something he wanted to be part of.”

And something she would soon want to get involved with as well.

“Once he purchased the team, I attended games solely as a fan for the rest of the season,” she told BusinessWest. “It got to the point where I was pretty much coming to every home game. Bruce and my dad had spoken about an opportunity here, and it’s something I jumped on right away because I was always looking for a corporate job, but not something that had me sitting at my desk from 9 to 5 for 40 hours a week.”

Tweet Success

As marketing coordinator, Pompea has had a broad range of responsibilities, from media buying, which she revamped recently to include television and a reworked radio message, to work with social media to increase fan interaction, to creation of promotion nights and theme nights, with a broad focus on enhancing the family experience at Falcons games.

And there have been a number of successes in all those realms, which often come together with various initiatives.

For example, there’s the ‘tweet your seat’ program, something borrowed from the Red Sox, and a name that pretty much says it all: fans tweet out their seat number for an opportunity to win prizes. There’s also something called ‘Facebook fan of the game,’ which encourages fans to take a picture of themselves enjoying the game and post the photo on the Falcons’ Facebook wall.

“We’ve found that this has really generated a lot of interest among our fans,” she said of the Facebook initiative. “Each game, I see more and more pictures being submitted. We pick one lucky winner and feature their photo on our video board during the game. So the fans feel special, and it’s something they look forward to; they’re always hoping they’ll be the winner that night.”

Overall, Pompea views social media as an effective means for connecting with the fan base and the community between games and, in many respects, all season.

“Fans are on their phones and on the Internet non-stop,” she explained. “It’s important for them to feel part of the team, even in the offseason, and know what’s going on.”

With the promotions and themes, the team has introduced or continued everything from restaurant giveaways to celebrity appearances — Jarod Mayo from the Patriots and Gregory Campbell from the Bruins have been on hand for games this year — to so-called ‘seat upgrades.’ Sponsored by A to Z Movers, that program allows two fans, usually sitting high up in the cheap seats, to move to a seat on the glass.

When asked to quantify and qualify the results from such initiatives, Pompea said there has yet to be a strong impact on attendance, although she expects that will happen. In the meantime, though, such programs are keeping those who are in attendance more engaged — and entertained — and broadening the fan base at the same time.

“We can’t control what happens on the ice,” she explained. “But we can control the fan experience. Our goal is to make sure that, whether the Falcons win or lose, fans go home smiling because they had a great time.”

But while Pompea and other members of the Falcons’ staff have made great strides when it comes to the game experience, some of their best work has come outside the arena — in school classrooms, at Habitat for Humanity building projects, and a host of other settings where the team has become not only more visible, but more of a force with a number of the challenges facing this region.

During her tenure, Pompea has played a lead role in introducing several new programs that place Falcons players and staff into the community.

One is called Stick to Reading. Sponsored by Columbia Gas, it puts players in classrooms, where they read to students and then engage in often-lively Q&A sessions.

Another, called Play It Forward, focuses on health, nutrition, and exercise, and also places players in the classroom, where they talk about healthy eating and how it contributed to their success, and also lead a game of ball hockey.

And then, there’s Teamwork, an anti-bullying program that features players talking with small groups about teamwork, what it means to be a leader, and how they work together.

To further emphasize the team’s commitment to the community, the Pompeas launched the Springfield Falcons Charitable Foundation, which puts its focus on families and children.

“It’s important for us to invest in the future of Western Mass., so our foundation focuses on creating long-lasting partnerships with a handful of organizations,” she said.

The first of these relationships was established with Link to Libraries, which works to fill library shelves in schools and youth agencies while also promoting literacy. As part of that partnership, the Falcons sponsor Tatham Elementary School in West Springfield, and players and front-office personnel read there regularly.

Meanwhile, another partnership has been forged with the YMCA of Greater Springfield to sponsor that organization’s so-called Saturday Sports Sampler, which introduces young people to a variety of different games and sports.

The Puck Stops Here

Since joining the Falcons in the spring of 2011, Pompea said her hockey IQ has increased measurably through far greater exposure to the game and its many nuances.

But, as she said, she is focused far more on the business side of the game and the fan experience than she is on penalty killing, power-play opportunities, and line changes.

And thus, she treats each road game (she goes to some, but not all) as a learning experience.

“I like to be a spectator, see other arenas, and pick up some ideas that we can implement here, whether it’s concessions or in-game entertainment,” she said. “I’ve learned a lot from watching how other teams do things.”

A few weeks ago, she was in attendance for the AHL all-star game, played in St. John’s, Newfoundland. The franchise there, the Ice Caps, have sold out 103 consecutive games, said Pompea, speculating that the long, cold winters there probably have something to do with that — fans are looking for an escape — but that streak is more attributable to the team’s success in “creating an NHL atmosphere in an AHL city.”

That’s something she’ll be trying to replicate as the Falcons’ acting president, a role she says she’s growing into.

She now has control of all day-to-day operations, including business-side functions such as marketing and community relations, but also sales. Her new title also means she’s picked up what had become Landon’s top priority in recent years — improving the numbers at the gate.

Pompea said there has been some improvement in attendance since her father bought the team, but not as much as was expected, especially with the team’s recent success — a playoff berth last year, the first in some time, and its steady position at the top of the Eastern Conference’s Northeast Division this year.

“We’re certainly looking to build off our playoff run last year,” she said, “and I hope we’re playing hockey into June.”

She’s not sure if and for how long the word ‘acting’ will remain part of her title, but for now, she’s focused on eventually becoming the face of the franchise, while also working continuously to improve the fan experience and make the Falcons more of a force in the community.

“In the 20 years that he was here, Bruce did some wonderful things for this franchise,” she said. “I just see this as a new chapter for the organization.”

A chapter that is still being written.

George O’Brien can be reached at [email protected]

Opinion

Editorial

 

Almost from the first puck drop back in the fall of 2017, we have been writing about the importance of the Springfield Thunderbirds — not just to the general psyche of the region (it’s good to have a pro sports team to root for) and to the vitality of Springfield’s downtown, but also to the local economy.

We’ve said many times that the team is a powerful force not just for filling bars and restaurants, and the casino on Main Street, but for job creation and supporting jobs elsewhere in the Pioneer Valley.

And now, we can quantify this broad impact.

Indeed, a recently released report details a study undertaken by the UMass Donahue Institute showing that the team’s operations have generated $126 million for the local economy since 2017.

The study included an analysis of team operations data, MassMutual Center concessions figures, a survey of more than 2,000 T-Birds patrons, and interviews with local business owners and other local stakeholders. Among its most critical findings, the study shows that the T-Birds created $76 million in cumulative personal income throughout the region and contributed $10 million to state and local taxes.

Meanwhile, the report shows that the team has doubled the number of jobs created from 112 in 2017 to 236 in 2023, and estimates that income per job created by the T-Birds is approximately $76,000, and that each job created by the Thunderbirds creates or supports 3.3 other jobs elsewhere in the Pioneer Valley.

Overall, the study concludes that the franchise, which has enjoyed success both off the ice and on it, including a run to the Calder Cup finals in 2022, is having a true ripple effect that extends beyond the walls of the MassMutual Center. Indeed, the study found that 78% of T-Birds fans spend money on something other than hockey when they go to a game, including nearly 70% who patronize a bar or restaurant or MGM Springfield. It also found that median spending by fans outside the arena is $40 per person on game nights and that every dollar of T-Birds revenue is estimated to yield $4.09 of additional economic activity in the Pioneer Valley.

We’re not sure, but it’s unlikely that even those business owners who came together to 2016 to save professional hockey in Springfield could have imagined this kind of impact. The numbers clearly show that they did more than bring a franchise here; they put together a team, led by President Nate Costa, that has put a quality product on the ice, marketed it in ways that are the envy of the American Hockey League, and turned that product into an economic engine.

Over the years, Costa and the team’s ownership group have won a number of awards from BusinessWest, everything from a Forty Under 40 plaque and a Difference Makers award for Costa to the Top Entrepreneur recognition for the team’s owners and managers.

Together, those awards speak volumes about what a success story this has been, not just for hockey fans, but for the entire region. But the Donahue Institute report speaks even louder. It puts numbers behind the words and quantifies what can only be called an unqualified success.

Special Coverage Super 60

Reconfigured Program Recognizes Businesses, Nonprofits in Five Categories

After almost 40 years, Super 60 was in need of a change. This year, it got one.

The Springfield Regional Chamber revamped its popular business-recognition program in 2023 to honor companies and organizations across five categories, not merely the traditional ‘Revenue’ and ‘Growth.’

The new categories are ‘Start-Up,’ ‘Give Back,’ and ‘Non-Profit.’ The Start-Up category recognizes businesses that have achieved remarkable success during their early years of operation, the Give Back category recognizes businesses that made significant contributions to local communities and organizations, and the Non-Profit category recognizes organizations that have displayed selfless dedication to serving the community through exceptional programming and support.

These additions have successfully invited many new businesses to the podium for the awards ceremony, to be held on Nov. 9 at the MassMutual Center, said chamber President Diana Szynal.

“What we want to accomplish with these new categories is recognition that there are different measures of success,” she told BusinessWest. “And it’s a way to award more members across various sectors for their success.”

This year’s winners represent numerous communities across many industries, including dining, automotive, manufacturing, finance, sports, and many more.

“We are thrilled to celebrate the incredible diversity and innovation within our business community through this year’s Super 60 program,” Szynal said. “Small businesses are the heart and soul of our region, and we’re excited to celebrate so many nonprofits that make a difference in our community. As we continue to overcome the challenges posed by the pandemic, it’s more important than ever to shine a light on the accomplishments and unwavering resilience of our local businesses and nonprofits.”

Save the Date

The awards program — sponsored by Health New England, WWLP-22 News, bankESB, Stand Out Truck, Marketing and Cupcakes, the Republican, and Meyers Brothers Kalicka, P.C. — will feature keynote speaker Ashley Kohl, president and founder of Ohana School of Performing Arts, and emcee Rich Tettemer, WWLP anchor.

Tickets for the event — $60 for chamber members and $75 for non-members — can be purchased at springfieldregionalchamber.com. Tables of eight and 10 can also be reserved.

The event attracts more than 500 business leaders each year. The honorees, 12 per category, are:

Revenue:


Whalley Computer Associates Inc.
Mercedes Benz of Springfield
Tighe & Bond Inc.
Adam Quenneville Roofing & Siding Inc.
American Environmental Inc.
Baltazar Contractors Inc.
Baystate Blasting Inc.
Braman Chemical Enterprises Inc.
Freedom Credit Union
Golden Years Homecare Services
Keiter Corp.
L&C Prescriptions Inc.

Growth:


Springfield Hockey LLC
The Coating House Inc.
Link to VR
Ace Asphalt Maintenance Inc. 
Court Square Group Inc.
Jack Goncalves & Sons Inc. 
Monty’s Motorsports LLC 
Tobiko Sushi 
Tavares and Branco Enterprises Inc./Villa Rose
Vanguard Dental LLC 
Vanished Valley Inc. 
Yellow Ribbon Trucking Inc.  

Start-Up:


Monsoon Roastery LLC
Something Royal Party Co.
Mango Fish Art / Proud of U Jewelry
Ludlow Animal Clinic Inc.
Western Mass Heating, Cooling & Plumbing Inc.
Link to VR
Upscale Socks
Rozki Rides
1636 North
Colorful Resilience
Bridge2Homecare LLC
Feel Good, Shop Local 

Give Back:


Anderson Cleaning
Appleton Corp.
Focus Springfield Community TV
Gary Rome Hyundai Inc.
Keiter Corp.
Mercedes Benz of Springfield
MGM Springfield
Pioneer Valley Financial Group
Polish National Credit Union
Springfield Hockey LLC
Stand Out Truck
Tavares and Branco Enterprises Inc./Villa Rose  

Non-Profit:


Springfield Partners for Community Action Inc.
Valley Opportunity Council Inc.
413 Elite Foundation
Second Chance Animal Services Community Veterinary Hospital
The Horace Smith Fund
Hampden County Career
Center Inc.
Caring Health Center
WestMass ElderCare Inc.
Springfield Rescue Mission
Jewish Federation of Western Massachusetts
Revitalize Community Development Corp.
Clinical & Support Options Inc.

REVENUE Category

Whalley Computer Associates Inc.

One Whalley Way, Southwick, MA 01077

(413) 596-4200

www.wca.com

Michael Sheil, President

Whalley Computer Associates offers data-center services, cloud backup, managed services, training, desktop services, network services, and staff-augmentation services. The company focuses its work in the corporate, finance, healthcare, K-12, higher education, retail, and SMB industries.

Mercedes-Benz of Springfield

295 Burnett Road, Chicopee, MA 01020

(413) 624-4100

www.mbspringfield.com

Peter and Michelle Wirth, Owners

Mercedes-Benz of Springfield serves the Springfield area from its Chicopee facility filled with the latest Mercedes-Benz vehicles. The dealership also includes an expert service center, parts center, and tires center. Factory-certified experts offer professional service, maintenance, and repairs, including one-hour express service.

Tighe & Bond Inc.

53 Southampton Road, Westfield, MA 01085

(413) 562-1600

www.tighebond.com

Robert Belitz, President and CEO

Tighe & Bond offers engineering, design, planning, and environmental-consulting services, with focuses in building, transportation, water and wastewater engineering, coastal and waterfront solutions, environmental consulting, GIS and asset management, landscape architecture and urban design, civil engineering, and site planning.

Adam Quenneville Roofing & Siding Inc.

160 Old Lyman Road, South Hadley, MA 01075

(413) 536-5955

www.1800newroof.net

Adam Quenneville, CEO

Adam Quenneville Roofing & Siding offers a wide range of residential and commercial services, including new roofs, retrofitting, roof repair, roof cleaning, vinyl siding, replacement windows, and the no-clog Gutter Shutter system. The company has earned the BBB Torch Award for trust, performance, and integrity.

American Environmental Inc.

18 Canal St., Holyoke, MA 01040

(413) 322-7190

www.amerenviro.com

Charles Hughes, President

American Environmental is a family-owned business providing services like asbestos abatement, structural demolition, boiler removal, commercial lead abatement, concrete cutting, floor preparation, interior demolition, water-jet blasting, roll-off service, and shot blasting. It has worked with property managers, schools, universities, hospitals, churches, stores, industrial sites, and public facilities.

Baltazar Contractors Inc.

83 Carmelinas Circle, Ludlow, MA 01056

(413) 583-6160

www.baltazarcontractors.com

Paulo Baltazar, President

Baltazar Contractors is a heavy civil construction company with services in utility construction, roadway construction, site work and development, culvert and bridge construction, earth support and shoring, and trenchless technology. The company has remained family-owned over three decades in business.

Baystate Blasting Inc.

36 Carmelinas Circle, Ludlow, MA 01056

(413) 583-4440

www.baystateblasting.com

Dinis Baltazar, President and CEO

Baystate Blasting offers services in ledge and rock removal, rock blasting, and rock crushing. It performs large and small construction-site preparation, road and highway work, line drilling and trench work, quarry shots, and residential work such as foundations and in-ground pools. It is federally licensed as both a dealer and user of explosive materials.

Braman Chemical Enterprises Inc.

147 Almgren Dr., Agawam 01001

(413) 732-9009

www.braman.biz

Gerald Lazarus, President

Braman has been serving New England since 1890, using state-of-the-art pest-elimination procedures for commercial and residential customers, and offering humane removal of birds, bats, and other nuisances through its wildlife division. The company has offices in Agawam, Worcester, and Lee, as well as Hartford and New Haven, Conn.

Freedom Credit Union

1976 Main St., Springfield, MA 01103

(413) 739-6961

www.freedom.coop

Glenn Welch, President and CEO

Freedom Credit Union is a credit union that offers banking and loan services to businesses, the cannabis industry, and individuals. It also offers insurance plans for individuals and an investment-services division. The institution celebrated its centennial in 2022 and regularly involves customers and the community in philanthropic outreach.

Golden Years Homecare Services

16 Shaker Road, East Longmeadow, MA 01028

(413) 209-8208

www.goldenyearsusa.com

Cesar Ruiz Jr., President and CEO

Golden Years Homecare is dedicated to providing exceptional, in-home care to clients, offering peace of mind, dignity, and comfort. Comprehensive and personalized care meets the needs of clients and their families through the careful matching of client and caregiver. Golden Years offers programs including aroma, music, and laughter therapies, as well as specialized veteran and dementia care.

Keiter Corp.

35 Main St., Florence, MA 01062

(413) 586-8600

www.keiter.com

Scott Keiter, President

Keiter Corp. is a construction-services company working with clients on residential, commercial, industrial, and institutional projects of all sizes. The firm is divided into four divisions: Keiter Builders (commercial and institutional construction), Keiter Homes (residential construction), Hatfield Construction (excavation, site work, and structural concrete), and Keiter Properties (real estate and rental).

L&C Prescriptions Inc.

155 Brookdale Dr., Springfield, MA 01104

(413) 781-2996

www.medibubble.com

Dr. Kara James, President

L&C Prescriptions, the parent company for Louis & Clark Pharmacy, provides medication solutions to individuals, healthcare providers, and assisted-living, independent-living, and memory-care communities, and offers online prescription refills, MediBubble pre-packaged pills, blister packs to manage daily medications, vial synchronization, consultations with registered pharmacists, and a delivery service.

 Growth Category

Springfield Hockey LLC

1 Monarch Place, Springfield, MA 02110

(413) 746-4100

www.springfieldthunderbirds.com

Nathan Costa, President

Springfield Hockey LLC, better known as the Springfield Thunderbirds, is the local affiliate of the St. Louis Blues and and the American Hockey League’s 2021-22 Eastern Conference champion. Playing its home games at the MassMutual Center since its inception in 2016, the team gives back to the community in multiple ways, like the Thunderbirds Foundation, Stick to Reading school programs, Hometown Salute, Frontline Fridays, and more.

The Coating House Inc.

15 Benton Dr., Suite 14, East Longmeadow, MA 01028

(877) 987-3100

www.thecoatinghouse.com

Kim Casineau, President

The Coating House is a fastener and hardware supplier and authorized Loctite service center, allowing it the ability to serve customers in a wide range of industries. The company has been sealing and locking fasteners, fittings, and bolts since 1980 and is a woman-owned company and a pioneer in the pre-applied process.

Link to VR

501 Boylston St., 10th Floor, Boston, MA 02116

(617) 588-2109

www.linktovr.com

Edward Zemba, CEO

Link to VR is an XR media agency that helps organizations implement growth-based solutions using the VR/AR platform. It offers in-house development and partnership opportunities to enterprise customers ready to leverage the transformative technology of spatial computing. Whether it’s on-boarding leadership teams or designing custom XR solutions, it strategically positions clients to realize the full potential of this computing platform.

Ace Asphalt Maintenance Inc.

63 Doyle Ave., Springfield, MA 01104

(413) 537-6156

www.aceasphaltco.com

James Gordon, Owner

For more than 20 years, Ace Asphalt Maintenance has been a premier paving company serving Western Mass. and Northern Conn., offering a one-year warranty on all driveway installations. Services include asphalt driveways, commercial sealcoating, commercial paving, crack filling, patching, and asphalt milling.

Court Square Group Inc.

1350 Main St., Springfield, MA 01103

(413) 746-0054

www.courtsquaregroup.com

Keith Parent, CEO

Court Square Group is a leading managed-service technology company with a focus exclusively on life science. Its business-focused approach has supported many life-science startups as well as some of the largest life-science companies. The team’s expertise provides technical, compliance, and audit-readiness support.

Jack Goncalves & Sons Inc.

172 Munsing St., Ludlow, MA 01056

(413) 583-8782

Joquin Goncalves, President and Treasurer

Jack Goncalves & Sons primarily operates in the excavation and grading and building construction industry, and has been in business for more than a half-century.

 

Monty’s Motorsport LLC

1 Arch Road, Westfield, MA 01085

(413) 642-8199

www.montysmotorsports.com

Monty Geer, Owner

Monty’s Motorsport is a parts, sales, service, and gear store for motorsport vehicles, such as four-wheelers, dirt bikes, motorcycles, electric bikes, street bikes, and more. It offers new and used vehicles, with financing options available, as well as services such as winterization, battery inspections, accessory installations, chain adjustments, oil and filter changes, and full engine rebuilds.

Tobiko Sushi

110 Airport Road, Westfield, MA 01085

(413) 642-8155

www.tobiko-sushi-sushi-restaurant.business.site

Sokharun Yim, Owner

Located in the terminal building at Westfield-Barnes Airport, this eatery opened as Papps Bar & Grill in 2014. A change in ownership brought a new focus, and Tobiko Sushi now specializes in sushi, ramen, and hibachi. Taking advantage of its close-up airport location, large windows offer views of the Barnes complex and the landscape beyond.

Tavares and Branco Enterprises Inc./Villa Rose

1428 Center St., Ludlow, MA 01056

(413) 547-6667

www.villaroserestaurant.com

Tony Tavares, Owner

Tavares and Branco Enterprises owns and operates the Villa Rose Restaurant, lounge, and banquet hall, specializing in Portuguese and American cuisine. With a capacity of 150, the facility caters for parties, funerals, and weddings of 30 people or more. Villa Rose also offers breakfast and brunch for those who are looking to book a shower, seminar, business meeting, corporate functions, and more.

Vanguard Dental LLC

1876 Boston Road, Wilbraham, MA 01095

(413) 543-2555

www.vanguarddentistry.com

Dr. Yogita Kanorwalla, Owner

Yogita Kanorwalla, DMD, has more than 15 years of experience in dentistry. She utilizes the latest technology and techniques, with services including dentures, cosmetic dentistry, root-canal therapy and endodontics, extractions, same-day crowns, restorative dentistry, sedation dentistry, periodontics, dental implants and restorations, teeth whitening, Invisalign, sports guards, dry-mouth therapy, patient forms, and laser snoring treatment.

Vanished Valley Inc.

782 Center St., Ludlow, MA 01056

(413) 610-1572

www.vanishedvalley.com

Mike Rodrigues, Restaurant Owner;

Josh Britton, Brewery Owner

Vanished Valley Inc. is a small-batch brewery that is family- and pet-friendly and holds events in its taproom and beer garden. The restaurant menu includes appetizers, pizzas, burgers, sandwiches, and barbeque. On tap, the brewery offers IPAs, seltzers, lagers, ales, and stouts, as well as wine and spirits.

Yellow Ribbon Trucking Inc.

265 Bay Road, Hadley, MA 01035

(413) 320-2644

www.yellowribbontrucking.com

Chris Omasta, Owner

Yellow Ribbon Trucking was established to fill the need of large trucks and heavy hauling services for local construction. It specializes in assisting general contractors and paving companies in facilitating the transportation of materials to and from job sites. It offers trucking, light excavations, landscaping, and snow-removal services, and works with homeowners, businesses, and contractors on the state and federal levels.

 START-UP CATEGORY

Monsoon Roastery LLC

250 Albany St., Springfield, MA 01105

(413) 366-1123

www.monsoonroastery.com

Tim Monson, Owner

Monsoon is an environmentally conscious community coffee roaster with the goal of helping people drink better coffee both at home and on the go. It offers a walk-up, espresso bar where customers can order coffee drinks to enjoy on an outdoor patio, or coffee cans to take home. It also offers an array of local treats from neighboring businesses.

Something Royal Party Co.

Agawam, MA

(413) 334-2548

www.somethingroyalpartyco.com

Alexandria Holbrook, Owner

Something Royal Party Company was established in 2021, aiming to bring joy and magic to even the smallest of events. This party company specializes in live character interactions, including additional add-on services to customize an event to bring a child’s dream to life. Something Royal provides high-quality costumes, wigs, and other materials, and its characters look and act as if they walked directly out of their movies and storybooks.

Mango Fish Art / Proud of U Jewelry

Easthampton, MA

(833) 446-2646

www.mangofishinc.com

Lori Novis, Founder

By weaving creativity with social responsibility, Mango Fish aims to empower and address women living in poverty through employment opportunities and mentoring. Founder Lori Novis later realized that the jewelry business she started while living in the Caribbean could be scaled up to showcase and highlight the official colors of educational institutions and sororities, and created the Proud of U. gift collection.

Ludlow Animal Clinic Inc.

200 Center St., #13, Ludlow, MA 01056

(413) 583-4222

Dr. Eva Rodriguez, Owner

Ludlow Animal Clinic offers a variety of services to dogs and cats. It provides on-site dental treatment, vaccinations, parasite prevention, surgery, radiology, geriatric medicine, hematology laboratory services, and end-of-life counseling. Dr. Eva Rodriguez has an interest in general wellness, preventive medicine, internal medicine, and dermatology.

Western Mass Heating, Cooling & Plumbing Inc.

4 South Main St., Suite K, Haydenville, MA 01039

(413) 268-7777

www.westernmassheatingcooling.com

Scott Cernak, CEO

For more than two decades, the team behind Western Mass Heating & Cooling serviced the residential market in Western Mass. under M.J. Moran. Spun off as a separate company in early 2020, the company has a wealth of experience in the residential HVAC and plumbing sectors. Services include indoor air quality, heating systems, cooling systems, and plumbing services.

Link to VR

501 Boylston St., 10th Floor, Boston, MA 02116

(617) 588-2109

www.linktovr.com

Edward Zemba, CEO

Link to VR is an XR media agency that helps organizations implement growth-based solutions using the VR/AR platform. It offers in-house development and partnership opportunities to enterprise customers ready to leverage the transformative technology of spatial computing. Whether it’s on-boarding leadership teams or designing custom XR solutions, it strategically positions clients to realize the full potential of this computing platform.

 

Upscale Socks

Springfield, MA

(413) 219-3088

www.upscalesocks.com

Lenny Underwood, Owner

Upscale’s collection of socks includes colorful, vibrant, fun, and meaningful styles for the entire family. The socks are made from 80% combed cotton, 17% spandex, and 3% nylon. Since its inception, it has supported local nonprofit organizations and schools with its Suit Your Soles campaign, matching a sock donation for every purchase. Upscale has also given away college scholarships to a deserving scholars.

Rozki Rides

Springfield, MA

(413) 314-3154

www.rozkirides.com

Jessica Rozki, Owner

Rozki Rides provides professional, reliable transportation services for children and teens. With door-to-door service along a diverse range of locations ranging from school to virtual learning facilitation programs to grandma’s house, Rozki gets children safely to their destination. The company also offers charter services for trips and transportation to wedding parties, showers, and other special events.

1636 North

220 Worthington St., Springfield, MA 01103

(413) 785-4025

www.1636north.com

Julie Molinary, Owner

Touting ‘elevated dining,’ 1636 North offers on-site dining (including outdoor seating) as well as catering services. Reflecting a variety of culinary influences, entrees range from herb-crusted New Zealand lamb chops to blackened lemon pepper salmon to Caribbean jerk chicken.

Colorful Resilience

201 Park Ave., Suite 9, West Springfield, MA 01089

(413) 213-2979

www.colorfulresilience.com

Mayrena Guerrero, CEO

Colorful Resilience is an outpatient mental-health services office that provides therapy (primarily, but not exclusively) to BIPOC, LGBTQ+, first-generation, and immigrant individuals. Due to a lack of clinical representation and cultural competency in the mental-health field, these communities have historically been underserved, and Colorful Resilience hopes to remedy such disparity.

Bridge2Homecare LLC

120 Maple St., Springfield, MA 01103

(413) 285-7755

www.bridge2homecare.net

Jessica Dennis, Owner

Bridge2Homecare is a healthcare agency specializing in a wide range of skilled-nursing services. Its goal is to help patients overcome an illness or injury and regain independence and self-sufficiency. It offers services for individuals who need assistance with skilled-nursing services, memory care (for those with dementia and Alzheimer’s disease), orthopedic recovery care, post-surgery recovery care, and more.

Feel Good, Shop Local

www.feelgoodshoplocal.com

Michelle Wirth, Founder

Fueled by the COVID-19 crisis, Michelle Wirth founded Feel Good Shop Local in 2020 to ensure that local small businesses would not be left out of the online shopping and discovery experience. Focused on selling consumer lifestyle goods and services, it has brought local small businesses and artisans of Western Mass. and Northern Conn. to one online marketplace for customers to discover, shop, and have items shipped to their door.

GIVE BACK CATEGORY

Anderson Cleaning

103 Wayside Ave., West Springfield, MA 01089

(413) 306-5053

www.andersoncleaning.com

Anderson Gomes, President and CEO

Anderson Cleaning’s commercial services include office cleaning, healthcare cleaning, janitorial cleaning, supply management, day porter services, post-mortem cleaning, consulting services, biohazard remediation, and green cleaning. Its portfolio includes healthcare facilities, offices, retail stores, and industrial businesses. It earned Green Seal Certification, emphasizing its dedication to eco-friendly cleaning.

Appleton Corp.

800 Kelly Way, Holyoke, MA 01040

(413) 536-8048

www.appletoncorporation.com

Matt Flink, President

Appleton Corp., a division of the O’Connell Companies, provides property, facilities, and asset-management services, along with accounting and financial services, to managers and owners of commercial and residential properties across New England. Its services include transportation management, real-estate services for nonprofits, troubled-asset and repositioning services, and development analysis.

Focus Springfield Community TV

1200 Main St., Springfield, MA 01103

(413) 241-7500

www.focusspringfield.com

Stephen Cary, Interim Executive Director

The mission of Focus Springfield is to improve quality of life for Springfield residents by stimulating economic development, community building, education, training, and promoting the benefits of living, learning, and working in the city. The station showcases the cultural and educational achievements of local citizens and provides training to encourage individual and community-based programming.

Gary Rome Hyundai Inc.

150 Whiting Farms Road, Holyoke, MA 01040

(413) 536-4328

www.garyromehyundai.com

Gary Rome, President

In its 26 years of operation, Gary Rome Hyundai, offering new and used vehicle sales, service, and parts, has become one of the most successful Hyundai dealerships in the U.S., and was named TIME magazine’s Dealer of the Year for 2023. Recognized in many ways for his dealership’s community involvement and support of local organizations, Gary Rome was also named a Difference Maker by BusinessWest earlier this year.

Keiter Corp.

35 Main St., Florence, MA 01062

(413) 586-8600

www.keiter.com

Scott Keiter, President

Keiter Corp. is a construction-services company working with clients on residential, commercial, industrial, and institutional projects of all sizes. The firm is divided into four divisions: Keiter Builders (commercial and institutional construction), Keiter Homes (residential construction), Hatfield Construction (excavation, site work, and structural concrete), and Keiter Properties (real estate and rental).

Mercedes-Benz of Springfield

295 Burnett Road, Chicopee, MA 01020

(413) 624-4100

www.mbspringfield.com

Peter and Michelle Wirth, Owners

Mercedes-Benz of Springfield serves the Springfield area from its Chicopee facility filled with the latest Mercedes-Benz vehicles. The dealership also includes an expert service center, parts center, and tires center. Factory-certified experts offer professional service, maintenance, and repairs, including one-hour express service.

 

MGM Springfield

One MGM Way, Springfield, MA 01103

(413) 273-5000

www.mgmspringfield.mgmresorts.com

Chris Kelley, President and COO

MGM Springfield recently celebrated five years of operation in downtown Springfield, offering a host of slot machines and table games, numerous restaurants, a hotel, and entertainment at Symphony Hall, Roar! Comedy Club, ARIA Ballroom, the MassMutual Center, and an outdoor plaza.

Pioneer Valley Financial Group

535 East St., Ludlow, MA 01056

(413) 589-1500

www.pvfinancial.com

Charles Meyers, Edward Sokolowski, and Joseph Leonczyk, Founding Partners

Pioneer Valley Financial Group is a financial-planning service, offering services in retirement planning, business planning, asset growth, college funding, estate planning, tax planning, and risk management. It serves retirees, professionals, service members, young adults, and small and medium-sized businesses.

Polish National Credit Union

46 Main St., Chicopee, MA 01020

(413) 592-9495

www.pncu.com

James Kelly, President and CEO

Since its inception in 1921, Polish National Credit Union has grown to meet the needs of its communities, offering personal, business, insurance, and investment services. As a full-service community credit union, it now boasts eight branches located in Chicopee, Granby, Westfield, Southampton, Hampden, and Wilbraham.

Springfield Hockey LLC

1 Monarch Place

Springfield, MA 02110

(413) 746-4100

www.springfieldthunderbirds.com

Nathan Costa, President

Springfield Hockey LLC, better known as the Springfield Thunderbirds, is the local affiliate of the St. Louis Blues and and the American Hockey League’s 2021-22 Eastern Conference champion. Playing its home games at the MassMutual Center since its inception in 2016, the team gives back to the community in multiple ways, like the Thunderbirds Foundation, Stick to Reading school programs, Hometown Salute, Frontline Fridays, and more.

Stand Out Truck

98 Lower Westfield Road, Suite 120, Holyoke, MA 01040

(413) 356-0820

www.standouttruck.com

Mychal Connolly, President and CEO

Stand Out Truck is an advertising company with a marketing mindset and a love for traffic. Its digital mobile billboard trucks spread clients’ messages to commuters and at events. Mobile ads on the truck launch businesses, share creative projects, and tell businesses’ professional stories, and the impact is significant; vehicle advertising can generate up to 70,000 daily impressions.

Tavares and Branco Enterprises Inc./Villa Rose

1428 Center St., Ludlow, MA 01056

(413) 547-6667

www.villaroserestaurant.com

Tony Tavares, Owner

Tavares and Branco Enterprises owns and operates the Villa Rose Restaurant, lounge, and banquet hall, specializing in Portuguese and American cuisine. With a capacity of 150, the facility caters for parties, funerals, and weddings of 30 people or more. Villa Rose also offers breakfast and brunch for those who are looking to book a shower, seminar, business meeting, corporate functions, and more.

 NON-PROFIT CATEGORY

Springfield Partners for Community Action Inc.

721 State St, Springfield, MA 01109

(413) 263-6500

www.springfieldpartnersinc.com

Paul Bailey, Executive Director

Springfield Partners for Community Action’s mission is to utilize and provide resources that assist people in need to obtain economic stability, ultimately creating a better way of life. It does so through home and energy services, income-tax assistance services, money-management services, transportation services, veterans’ services, and youth and family services.

Valley Opportunity Council Inc.

35 Mount Carmel Ave., Chicopee, MA 01013

(413) 552-1554

www.valleyopp.com

Stephen Huntley, Executive Director

The Valley Opportunity Council (VOC) is the largest and most diverse community-action agency in the region. It offers a network of support and collaborative services that include energy assistance, nutrition, early education and childcare, adult education, senior services, housing, money management, and transporation.

413 Elite Foundation

393 Belmont Ave., Springfield, MA 01108

(413) 354-8326

www.413elite.com

SirCharles Evans, Owner

The 413 Elite Foundation’s mission is to create a winning community through the game of basketball. Its purpose is to provide mentorship, education, and coaching for a broad community where children and young adults can develop life and leadership skills, and it does so by nurturing endowment, encouraging philanthropy, and promoting efficiency in the management of funds.

Second Chance Animal Services Community Veterinary Hospital

67 Mulberry St., Springfield, MA 01105

(413) 739-2343

www.secondchanceanimalservices.org

Sheryl Blancato, CEO

Second Chance Animal Services is a nonprofit animal welfare organization that operates community veterinary hospitals in Springfield, North Brookfield, Southbridge, and Worcester; subsidized rates are provided to underserved communities. Last year, Second Chance helped more than 44,000 pets through full-service veterinary care, spay/neuter services, adoption services, community and educational outreach programs, training, and a pet-food pantry.

The Horace Smith Fund

16 Union Ave., Suite 2K, Westfield, MA 01085

(413) 739-4222

www.horacesmithfund.org

Josephine Sarnilli, Executive Director

For more than a century, the Horace Smith Fund has helped Hampden County students finance their dreams of higher education. Award opportunities are available to residents of Hampden County who have graduated from eligible local secondary or private schools. This year, the fund awarded a total of $316,000 to local students in scholarships and fellowships.

Hampden County Career Center Inc.

850 High St., Holyoke, MA 01040

(413) 532-4900

www.careerpointma.com

David Gadaire, President and CEO

Since 1996, Hampden County Career Center Inc., now doing business as MassHire Holyoke Career Center, has been serving the workforce and economic-development needs of individual job seekers, social-service agencies, and the business community throughout Hampden County and beyond, offering a seamless service-delivery system for job seeking, career training, and employer services.

 

Caring Health Center

1049 Main St., Springfield, MA 01103

(413) 739-1100

www.caringhealth.org

Tania Barber, President and CEO

The mission of Caring Health Center is to eliminate health disparities and achieve health equity by providing accessible, value-driven healthcare for diverse, multi-ethnic communities in Western Mass. The organization provides a wide range of health services at eight locations in and around Springfield.

WestMass ElderCare Inc.

4 Valley Mill Road, Holyoke, MA 01040

(413) 538-9020

www.wmeldercare.org

Roseann Martoccia, Executive Director

This agency’s mission is to preserve the dignity, independence, and quality of life of elders and disabled persons desiring to remain within their own community. It offers services for elders, their families and caregivers, and people with disabilities. Programs and services include supportive housing, home care, options counseling, adult family care, nutrition programs, elder mental health, family caregiver support, and health-insurance counseling.

Springfield Rescue Mission

10 Mill St., Springfield, MA 01108

(413) 732-0808

www.springfieldrescuemission.org

Kevin Ramsdell, Executive Director and CEO

The Springfield Rescue Mission is a leader in meeting the needs of the poor and homeless in Greater Springfield. As an emergency shelter, mobile feeding program, rehabilitation and transformation center, and transitional living facility, it provides food, shelter, clothing, medical attention, Christian counseling, literacy training, and advocacy, free of charge.

Jewish Federation of Western Massachusetts

1160 Dickinson St., Springfield, MA 01108

(413) 737-4313

www.jewishwesternmass.org

Nora Gorenstein, CEO

The Jewish Federation of Western Massachusetts cares for Jews in need and creates vibrant Jewish life in Western Mass., Israel, and around the globe. Through its community-building and fundraising efforts, the federation supports vital educational and social-service programs locally and globally.

Revitalize Community Development Corp.

240 Cadwell Dr., Springfield, MA 01104

(413) 788-0014

www.revitalizecdc.com

Colleen Loveless, President and CEO

Revitalize CDC performs critical repairs on homes of low-income families with children, the elderly, military veterans, and people with special needs. It improves community health by addressing poor housing conditions, performing assessments and interventions for adults and children with asthma, making home improvements that allow seniors to safely remain in their homes, and working with healthcare partners to address food insecurity and chronic health conditions.

Clinical & Support Options Inc.

8 Atwood Dr., Suite 301, Northampton, MA 01060

(413) 773-1314

www.csoinc.org

Karin Jeffers, President and CEO

CSO’s mission is to provide responsive and effective interventions and services to support individual adults, children, and families in their quest for stability, growth, and a positive quality of life. Services include crisis and emergency services; outpatient mental health; family-support programs; community-based programs; and shelter, housing, and homelessness efforts.

Cover Story

MGM Looks to Step Things Up in Year Two

It’s been nearly a full year since MGM Springfield opened its doors in Springfield’s South End. It’s been a year of learning — for both the casino’s team and the consuming public as well. As the headlines have announced, the casino has fallen well behind projections for gross gaming revenues (GGR), but in most all of the other ways to measure the success of the operation, it has not underperformed.

Mike Mathis started by stating what has become obvious — and also addressing the topic on the minds of most everyone in this region when it comes to MGM Springfield.

Gross gaming revenues (or GGR, an acronym that is increasingly becoming part of the local lexicon) are not what they were projected to be for the first year of operation, which will end August 23.

Those projections, made several years ago during the licensing process for the $960 million facility in Springfield’s South End, were for roughly $400 million this first year. Instead, the resort casino is on pace to record closer to $275 million, as the chart on page 8, which includes numbers through the end of July, makes clear.

“In the context of a three-year ramp, which is how we view it, we’re off to a slower ramp-up than we’d like,” Mathis, president and COO at MGM Springfield, admitted. “The gaming revenues are less than we hoped for, and the work is understanding where we are performing well and where we are underperforming.”

With that, Mathis hit upon ongoing work that began literally within days of the casino’s opening. And it continues in earnest today, with the expectation that those numbers can and will improve in year two.

Repeating what he said at the six-month mark for MGM Springfield, Mathis noted that new casinos generally go through a lengthy ramp-up period (three years is the timeframe he repeatedly mentioned) before fully hitting their stride. And that this ramping process involves some learning curves, especially when gaming is being introduced to a region, as is the case in Massachusetts.

And much was learned, said Mathis, referencing everything from Super Bowl watching habits — it became clear that most people would rather watch at home than go to the casino, although Mathis still hopes to change that — to the bands that people will come out to watch (it appears locals really like local groups rather than imports), to the casino games people like to play.

A promotion to give away a Mercedes Benz each week for a month is one of many strategic initiatives to drive visitation to MGM Springfield.

Looking ahead to year two, which will kick-off with four performances by Aerosmith and a host of other birthday-celebration events, Mathis said MGM Springfield will enter it with considerable acquired knowledge, as well as what appears to be some momentum.

Indeed, while June’s GGR numbers were the worst for any full month since the facility opened — Encore Boston opened that same month and probably had something to do with that performance — July’s numbers were better, said Mathis, and slots GGR has been generally higher over the past several months.

“There are many examples of facilities that have taken their first year to figure out what the customer is going to react to, what the competition is doing, and achieve real growth,” he said, adding that he firmly believes MGM Springfield will join that list.

He’s pinning those hopes on everything from changes and additions to the casino floor (more on those later) to the possible introduction of sports betting within the Commonwealth, an addition to the gaming landscape now being considered by the Legislature, to the ‘growing-the-pie’ impact of Encore Boston’s opening earlier this summer.

But while the focus has been on GGR, as it should be, said Mathis, there are many other means by which to measure success during MGM’s first year. And with most all of these, the casino has been on target.

These include overall visitation (more than 6 million by the end of the first year); non-gaming revenues (the restaurants and hotel, for example); impact locally in terms of providing a boost to other businesses, especially those in the broad realm of tourism and hospitality; bringing people to the region; boosting the business of meetings and conventions; and employment, especially with regard to hiring Springfield residents and promoting people through the ranks.

“We’re very excited about all the visitors and tourists and eyeballs we’ve brought to the downtown — I know I’ve met many customers who have said ‘this is my first time in Springfield,’ or that they’ve brought their families from other areas to the downtown to show it off,” Mathis told BusinessWest. “One of the emotions I have is a huge sense of pride in what we’ve done here; we’ve given the people of Springfield and Western Mass. a headquarters tourist destination that they can show off to friends and family.”

Rick Sullivan, president of the Western Mass. Economic Development Council, agreed. Using yardsticks as unscientific, but still effective, in his view, as waiting times for a table at restaurants in the downtown area, he said the Casino has brought more vibrancy to the central business district. Also, it has deeply broadened the region’s tourism portfolio, prompting not only greater visitation, but longer stays.

Mike Mathis says year one has been a learning experience on many levels for all those on the MGM team.

“The biggest impact MGM has had in the year it’s been open, and the biggest impact it will have going forward, is that you now have gaming and increasing entertainment opportunities to marry to the other tourist attractions that we can be more than just a one-day travel destination,” he said.

Raising the Stakes

Mathis calls it ‘keeping the floor fresh.’

That’s an industry phrase — one of many that are new to people in this region — and one that refers to the need to constantly change, or freshen, the casino floor to bring both more new business and more repeat customers, said Mathis.

“You can’t get complacent about continuing to earn customers’ loyalty in a highly competitive market,” he noted, adding that efforts to freshen the floor at MGM Springfield include the construction of a new bar just inside the Main Street entrance to the casino — what Mathis calls the ‘back corner,’ because most people enter from the parking garage side — as well as some new electronic table games, some ‘stadium gaming,’ described as a mix of table games and slot machines, and special promotions.

“There’s a whole new zone in that corner, where we’re trying to bring some energy to what would otherwise be the back of the building,” he explained. “We’re trying to drive more business to the back; it’s a heavy investment but part of our work to improve the product.”

These steps are part of the ongoing efforts to improve GGR, said Mathis, but also part of what would be considered normal ramp-up of a casino facility as it adjusts to customers’ wants and needs, and the ebb and flow of the competitive landscape.

“I’ve said this in the past, and our competitors have the same view, which is that you need three years to get to a normalized operation,” he said. “And we’re seeing that ourselves; there are holidays and certain events we think are going to be some of our busiest, and for whatever reason they’re quieter. And then we’ll have a random day in the middle of the week that exceeds a weekend day.

“It’s really about trying to understand the patterns and being nimble and reacting to the patterns,” he went on. “Obviously in a market like this, weather is a factor, and we’re learning what the impact of weather is — good and bad.”

Local sports teams are a factor as well, he said, adding that while they have huge followings, this support doesn’t necessarily extend to viewing at the casino, as was learned during the first Super Bowl of the casino era in Massachusetts.

“In this case, business was less than we would normally see in one of other operations — although it was still a really strong day,” he said, “I think there’s a tradition of going to a house party because of the success they’ve had; we’ve got to figure out how to make MGM Springfield the regional house party for the Super Bowl.

“We’ve got great relationships with all the franchises, and we have strategies on how to activate the space and make it fun and interesting, fun and familiar,” he went on. “It’s a fun challenge; it’s not what we expected, but it’s a good problem to have because there’s a huge opportunity there.”

This process of watching, listening, learning, and responding to trends that were not expected extends to every aspect of the operation, he said, including entertainment and that aforementioned affinity for local acts.

“There are some acts that we think that would traditionally do well as they route the country, that don’t perform as well here,” he explained, “And there were other acts where we were pleasantly surprised by the response; country is popular here, so we’re going to look at country a little more.

“Thematically, there are really great regional bands that have a following here that aren’t national and that we’ve had a lot of success with,” he went on, mentioning Trailer Trash, a ‘modern country band,’ as one example. “Anyone in a new market has to figure out what are those great local bands that drive big crowds, local crowds.”

GGReat Expectations

Of course, there are many other things to figure out as well, said Mathis, adding that the broad goal, obviously, is to bring more people to the casino and inspire them to do more (and spend more) while they’re there.

This explains the freshening of the floor, as well as the four Aerosmith shows (now nearly sold out) and a number of other initiatives designed to bring people to the casino — and bring them back repeatedly.

These are the simple forces that drive GGR, said Mathis, who returned to that ongoing work to identify areas where the casino is underperforming, and addressing them.

Overall, he said the broad assignment is to build loyalty, not merely a visit or two to the resort and its casino floor.

“Part of the first year is gaining new visitors and customers who are seeing it for the first time and building loyalty,” he explained. “And in this market, because of the existence of some pretty strong competitors, there’s already strong loyalty and traditions and gaming habits that, quite frankly, we have to disrupt, and that takes some time.”

Meanwhile, there are some lingering patterns when it comes to where customers are coming from — or not coming from — that still need to be addressed.

Indeed, while MGM Springfield is overperforming, in Mathis’s view, when it comes to drawing customers from along the I-91 corridor, “north-south,” as he put it, things are different when it comes to east-west flow.

“It’s been a challenge to get folks to go west within the Commonwealth and give the facility a chance,” said Mathis adding that bookings like Aerosmith are designed to address that specific problem, and he believes there have been some inroads.

As for those efforts to disrupt current gaming patterns and loyalty with other casinos, Mathis noted that there are several arrows in that quiver, including everything from some new games to be introduced in the coming weeks, to a new promotion that involves giving away a Mercedes each week for several weeks, to a recently concluded program called MGM Millions, a lottery-like game that enabled players to win a wide variety of prizes including bonuses and loyalty privileges.

“That was very successful,” said Mathis, “and what we learned is that people like the lottery, and they’d rather have a smaller chance of winning a larger giveaway than a higher chance at smaller gifts — and that’s part of the learning curve.”

It also includes the addition of Symphony Hall to MGM’s portfolio of performance venues (the casino recently assumed management of that facility), which enables the team to book acts such as Steve Martin & Martin Short, coming Sept. 12, Boyz II Men (Sept. 22), and Smokey Robinson (Oct. 18).

“It’s another great venue that fills a niche we didn’t have previously,” he said, noting the hall’s 2,500 seating capacity. “That’s something in the tool shed we didn’t have our first year, especially since we can program into it, so we’re excited.”

He’s excited also by the prospects of sports betting.

“We’ve seen in our other markets that it can provide as much as a 10% lift to the overall business, not just the sports-betting component,” he said. “People will tend to stay longer, they’ll eat in the restaurants, they’ll place a bet, and spend some time on the casino floor on the machines or on the tables. So it’s an important initiative for us, especially in a market like Springfield and New England where people are passionate about their sports; we think it’s a manner of when, not if, this will happen.”

And, moving forward, Mathis said that while Encore Boston might impact MGM negatively in some ways, overall it will grow the pie when it comes to gaming, as evidenced, he believes, by the Springfield casino’s improved numbers for July.

“That demonstrates what we’ve always said — that there’s an ability to grow this market; there’s different customers for different experiences,” he said. “I like to think that the people in Boston will grow the market.”

Beyond the Floor

While much of the focus has been on the casino floor and GGR, Mathis said there are many other facets to this business, and he’s pleased with, and somewhat surprised by, the performance of some of these operations.

“I’m pleasantly surprised by how well-received our non-gaming amenities have been,” Mathis told BusinessWest. “The hotel is far above our projected occupancy rates, and the rate we’ve been able to charge is above what we project as well.”

He said the hotel has been generating a wide mix of business, from casino guests, to families visiting the area, to convention and meeting groups.

“We’ve done entire hotel blocks for different corporate groups that have come in and let us host their annual meetings or their incentive meetings for top salespeople,” he noted. “On every given day there are different types of customers in the hotel. We’ve been really pleasantly surprised by the amount of cash business we’re driving, the occupancy; that’s translating into the restaurants, exceeding our expectations on the amount of business overall.”

So much so that the MGM team is looking at perhaps adding more offerings, on top of the Wahlburger’s restaurant due to open next spring according to the latest estimates (groundbreaking will be within the next few weeks).

Meanwhile, business at the casino’s many bars has also exceeded expectations.

“We’ve also been pleasantly surprised by the amount of night life and bar business we’ve been doing,” said Mathis. “New Englanders enjoy their local IPAs and enjoy our nightlife lounges, so we’ve built some extra bars, such as the plaza bar to support our outdoor entertainment, and it’s been very successful.”

While generally pleased with what’s been happening within the casino complex itself, Mathis said the first year has shown that MGM Springfield’s impact extends beyond those four walls — and also that block in the South End.

As an example he points to the Red Rose restaurant abutting the property. Already a mainstay and hugely popular eatery, the restaurant has clearly received a tremendous boost from the casino.

“I was talking to the owner, Tony Caputo, on a Friday night recently,” Mathis recalled. “And he talked about business being up considerably since our opening, and how it actually started before we opened, during the construction process.

“Anecdotally, I’ve heard that many of the restaurants are up 20%, based on the overflow visitation we’re bringing — there’s more people than we can lodge and more people than we can feed,” he went on. “That was part of the strategy intentionally, and it’s bearing out.”

Rick Sullivan agreed.

“There’s more activity downtown now, there’s more people walking around,” he told BusinessWest. “It’s not like you can’t get a seat at a lunch place, but it is busier and that’s good; I never mind waiting a little longer to get a table — that’s a good thing.”

An even better thing, he went on, is MGM’s apparent ability to ‘extend the stay,’ as those in the tourism business say. Elaborating, he said there is some anecdotal evidence building that the addition of the casino is prompting more people to look to the region as something more than a day trip.

“People are looking to match a day at the casino and the Seuss Museum, or the Basketball Hall of Fame, or Six Flags, or the Big E,” he said. “People will do the Big E for the day and the casino for a day; we’re starting to see that.”

Likewise, he and others are seeing people visiting the region for special events and happenings make a point of also visiting the casino and, therefore, downtown Springfield.

He said he witnessed this first-hand when it came to teams that came from out of town for a sled hockey tournament at Amelia Park ice rink in Westfield, and he expects the same for the Babe Ruth World Series, also to take place in that city.

“It’s a place to take people,” he said, adding that as more of this happens, the overall impact of the casino will only grow.

Toward Year Two

As he talked about what’s coming up for the casino’s first birthday party — Aerosmith, a huge cake, the Patriots cheerleaders, and more, Mathis flashed back 350 days or so to when he and Springfield Mayor Domenic Sarno rode down Main Street in a Rolls Royce manufactured in Springfield during a parade that preceded the formal ribbon cutting.

The year that followed that triumphant moment has been one of intrigue and learning, for many constituencies, and one where expectations have mostly been met.

In year two, the focus will be on maintaining the current course, but also achieving progress with those expectations that haven’t been met. u

George O’Brien can be reached at [email protected]

Opinion

Editorial

The Springfield Thunderbirds didn’t win that contest against Lehigh Valley on March 3. But only real diehard fans could have been disappointed with the way the evening turned out.

That’s because the night didn’t belong to the T-Birds and their long-shot efforts to make the AHL playoffs. No, it belonged to Bruce Landon, and therefore, there was cause for celebration. Lots of it.

Landon, or ‘Mr. Hockey,’ as he’s known in Springfield, says he will officially retire next month after nearly 50 years of close association to hockey in this town. Most are taking a ‘we’ll believe it when we see it’ approach to that word ‘retirement,’ but Landon, now 67, says this time, he means it.

The Thunderbirds threw a night in his honor Friday, complete with a bobble-head that Landon says bears a resemblance to Lex Luthor. Maybe, but Lex Luthor is a villain, and Landon has always been a hero when it comes to hockey, Springfield, and hockey in Springfield.

He lived it, he breathed it, he promoted it, he championed it. To say that there wouldn’t be hockey in Springfield without him is an understatement. The current ownership team and management personnel are on record as saying they were motivated to launch the T-Birds because of the legacy Landon created and a strong desire not to see it come to an end.

Landon’s career had come to an end, sort of, when the owners of the Springfield Falcons, citing poor attendance, decided nearly a year ago to move the team to Arizona.

Landon didn’t actually retire, though, essentially because the future of hockey in Springfield was anything but secure. Now, it is, and therefore he believes the time is right to step aside.

He leaves with high praise for the new owners and team chief executive Nate Costa, saying that they have the commitment and the passion to keep the game here.

Those are the very same words that defined his work for nearly a half century.

In 2013, BusinessWest presented Landon with its Difference Makers award, citing his work to keep hockey alive in Springfield as one of the many not so obvious ways that people can make a difference in this region.

As he was being honored that night, the audience was told that hockey, although certainly not appreciated by all, was certainly part of the fabric of the city and the region.

We can still say that in March 2017, and Bruce Landon is a big reason why. And that’s why that Friday night, and the last few weeks of Landon’s career (again, we’ll believe it when we see it), are cause for celebration.

Daily News
Bruce Landon

Bruce Landon

The Springfield Thunderbirds didn’t win Friday night’s game against Lehigh Valley. But only real diehard fans could have been disappointed with the way the evening turned out.

That’s because the night didn’t belong to the T-Birds and their long-shot efforts to make the AHL playoffs. No, it belonged to Bruce Landon, and, therefore, there was cause for celebration. Lots of it.

Landon, or ‘Mr. Hockey,’ as he’s known in Springfield, says he will officially retire next month after nearly 50 years of close association to hockey in this town. Most are taking a ‘we’ll believe it when we see it’ approach to that word ‘retirement,’ but Landon, now 67, says this time, he means it.

The Thunderbirds threw a night in his honor Friday, complete with a bobblehead that Landon says bears a resemblance to Lex Luthor. Maybe, but Lex Luthor is a villain, and Landon has always been a hero when it comes to hockey, Springfield, and hockey in Springfield.

He lived, he breathed it, he promoted it, he championed it. To say that there wouldn’t be hockey in Springfield without him is an understatement. The current ownership team and management personnel are on record as saying they were motivated to launch the T-Birds because of the legacy Landon created and a strong desire not to see it come to an end.

Landon’s career had come to an end, sort of, when the owners of the Springfield Falcons, citing poor attendance, decided nearly a year ago to move the team to Arizona.

Landon didn’t actually retire, though, essentially because the future of hockey in Springfield was anything but secure. Now, it is, and therefore he believes the time is right to step aside.

He leaves with high praise for the new owners and the team’s chief executive, Nate Costa, saying they have the commitment and the passion to keep the game here.

Those are the very same words that defined Landon’s work for nearly a half-century.

In 2013, BusinessWest presented Landon with its Difference Makers award, citing his work to keep hockey alive in Springfield as one of the many not-so-obvious ways that people can make a difference in this region.

As he was being honored that night, the audience was told that hockey, although certainly not appreciated by all, was certainly part of the fabric of the city and the region.

We can still say that in March 2017, and Bruce Landon is a big reason why. And that’s why last Friday night, and the last few weeks of Landon’s career — again, we’ll believe it when we see it — are cause for celebration.

Daily News

FLORENCE — Florence Bank has partnered with UMass Sports Properties and the UMass Amherst hockey team to Ice Out Hunger in the Valley. Through this innovative new program, the bank will provide $9,500 in $500 grants to each of 19 food pantries across the region.

A different food pantry will be highlighted during the first intermission at each Massachusetts home game, and a lucky fan will be chosen to ride on the Mullins Center’s Zamboni, which has been wrapped with Florence Bank’s branding. Riders are selected randomly after submitting an entry form at umassathletics.com/ride.

Each of the following food pantries will receive $500: Amherst Survival Center, Easthampton Community Center, Friends of Hampshire County Homeless Individuals, the Parish Cupboard in West Springfield, Northampton Survival Center, Easthampton Congregational Church, Not Bread Alone soup kitchen in Amherst, the Gray House in Springfield, Margaret’s Pantry at Providence Ministries in Holyoke, Helping Hands Cupboard Food Pantry in Belchertown, Neighbors Helping Neighbors in South Hadley, Chesterfield Community Food Cupboard, Lorraine’s Soup Kitchen in Chicopee, Most Holy Redeemer Church in Hadley, Southampton Community Cupboard, Springfield Rescue Mission, Center for Self Reliance in Greenfield, Manna Soup Kitchen in Northampton, and Open Pantry Community Services in Springfield.

Andrew Stuebner, general manager of UMass Sports Properties, the multimedia rights holder for Massachusetts Athletics, said the partnership with Florence Bank has been developed over the past few years with Jim Hickey, the bank’s senior vice president and marketing director.

“In exploring high-impact ways to complement Florence Bank’s key objectives of building relationships with local organizations and supporting the communities the bank serves, the concept came to light thanks in large part to Jim,” Stuebner said, adding that the Rider of the Game and Ice Out Hunger themes evolved to ensure a philanthropic component. “It’s a win-win promotion, providing lifelong memories for lucky fans while supporting those in need.”

Matt Garrity, president and CEO of Florence Bank, added that “pantry leaders have told us that the funds we are providing will cover the cost of tens of thousands of meals for people in need in the Valley. The success of the Massachusetts Hockey program provides us with a unique way to communicate the issue of food insecurity to folks in the Pioneer Valley. We’re pleased to partner with UMass to help Ice Out Hunger in the Valley.”

The Massachusetts Minutemen hockey season is in full swing, with the team currently ranked 11th in the country and playing what Stuebner called “a high-energy brand of hockey.” The game schedule can be found at umassathletics.com/sports/mens-ice-hockey/schedule.

Features

Soaring Expectations

Nate Costa, president

Nate Costa, president

David Ortiz is coming to the MassMutual Center this fall, and that’s only one of many ways in which the AHL’s Thunderbirds continue to build momentum — and their fan base — as they prepare for their second season on the ice in Springfield.

A “significant investment.”

That was Nate Costa’s careful, well-thought-out, and quite predictable answer to the question ‘what did it take to get retired Red Sox slugger/legend David Ortiz to come to Springfield for a Springfield Thunderbirds game in November?’

The response from the Thunderbirds’ recently promoted chief executive (he now has the title ‘president’), while guarded in nature, nonetheless carried significant meaning, both literally and figuratively.

By ‘significant investment,’ he meant, obviously, a large fee commensurate with Ortiz’ status as celebrity and New England sports folk hero. And that word ‘investment’ means, well, just what the dictionary definition says: ‘the use of money for future profit.’

And in this case, the profit is indeed monetary in nature — how much is obviously to be determined, but that is both the goal and the expectation — but it goes well beyond that and predominantly falls into a category that Ortiz himself would be quite familiar with — that infinitely precious commodity known as momentum.

Indeed, the Thunderbirds, the American Hockey League franchise soon to begin its second year of operations in Springfield, remains in what Costa called the “acquisition mode,” or the building stage, or the momentum-building stage. He described this state of development as one where profits are certainly important, but what’s more critical is getting ever-larger numbers of fans into seats at the MassMutual Center, not for one game, but several, and preferably a season’s worth of them.

“We’re focused on continually growing the business and getting more bodies in the building,” he explained. “That’s how we’re going to generate revenue and momentum.”

These sentiments explain why a Coors Light will cost even less on a Friday night than it did at the end of last year — $3 for a cup, to be precise — while hot dogs will be $2 and sodas $1, in addition to live music. “I forgave some popcorn to get another dollar off the beer,” he said of the negotiations with the MassMutual Center. It’s also why ticket prices remained the same as last season, and why the team made that investment in Ortiz.

“The phone starting ringing right after the press conference where we announced this, and we sold out in four hours,” said Costa in reference to a special meet-and-greet offer involving Ortiz that sold for $134, a price chosen as a nod to the number he wore: 34.

And it’s also why Ortiz, while certainly the headline-grabbing promotion for the coming season — everything he does is headline-worthy, it seems — is just one of many coming attractions, if you will.

A Thunderbirds banner

A Thunderbirds banner flaps in the breeze in downtown Springfield, another example of the team’s success in remaining highly visible.

Others include everything from a special salute to Willie O’Ree, who broke hockey’s color barrier in 1958, more than a decade after Jackie Robinson gained much more acclaim for doing the same thing in baseball, to a ‘Blast from the Past’ night that will pay homage to the Springfield Indians, the name that was on the home team’s jerseys for decades.

Collectively, these initiatives and many others speak to how the club, which did well on the ice in its first season (falling just short of the playoffs), but even better off it — especially in the form of retained and new season ticket sales, as well as a number of sales-related awards from the league at its annual marketing meeting — certainly isn’t resting on any laurels.

“Those awards were validation for all the hard work we put in, and it was great to be able to celebrate our success with the entire staff,” Costa said. “I knew if we stuck to hard work, I knew if we put our head down and ignored the noise and did our jobs, we could meet our goals.

“It’s an exciting thing to see the reaction of the local community and to see the change from negativity in some ways to being overly positive,” he went on. “There are a lot of challenges still to overcome, but we have high expectations for this year.”

For this issue, BusinessWest talked at length with Costa about the Ortiz coup, but also, and especially, the ongoing efforts to build additional momentum for the Thunderbirds and pro hockey in Springfield.

Flying High

Costa’s office at the MassMutual Center holds a trove of artifacts from his brief but already significant career in sports management. They include several bobbleheads, a small collection of hockey sticks, and a autographed Tony Parker jersey, a souvenir from his days working in group sales for the AHL’s San Antonio Rampage, which played its home games in the AT&T Center, also home to the NBA’s Spurs.

There’s a new addition to the collection, and it has already drawn a good amount of attention, and rightfully so. It’s a pilot’s helmet signed by every member of the U.S. Air Force’s Air Demonstration Squadron (the Thunderbirds) that appeared at Barnes Municipal Airport in Westfield last month.

It was a return gift, if you will, from the team members, who were presented with customized Thunderbirds jerseys.

“The Thunderbird pilots are numbered 1 through 8, so we had each jersey numbered 1 through 8, and we put their names on the back as well,” Costa explained. “They were really blown away by it; they said it was the first time they’d ever been presented with sports jerseys. It was a natural tie-in for us.”

Actually, those jerseys were just one of the ways the hockey team honored its namesake  — Costa said the name ‘Thunderbirds’ was chosen in part to recognize the strong military presence at both Barnes and Westover Air Reserve base in Chicopee — while also doing what it seemingly does best: making its presence known.

Nate Costa displays his helmet, a gift from the Air Force’s Thunderbirds

Nate Costa displays his helmet, a gift from the Air Force’s Thunderbirds. The hockey team gained significant exposure during the recent air show in Springfield.

Indeed, if you thought the Thunderbirds name, logo, and mascot were everywhere this past spring and summer, you weren’t imagining things.

The logo was on banners in downtown Springfield, on the temporary fencing set up in front of the United Bank branch now under construction at Monarch Place, on large banners gracing ‘Thunderbird Thursday’ events staged by the Springfield Business Improvement District, in the windows of office spaces available for lease downtown, and seemingly everywhere else.

As for the mascot, ‘Boomer,’ well, he set what those at Thunderbirds headquarters believe is a record for appearances in a month — 25 of them by Costa’s count — during August.

“There was one Saturday where he was at three different locations,” he recalled. “And that’s an important part of what we’re doing; we’ve trying to accommodate anyone and everyone who’s asked us to be part of what they’re doing. We don’t charge people for an appearance, and it’s a way to show people that we mean what we say when we say we’re going to be part of the fabric of the community.”

Costa said there are certainly quantitative measures for all this exposure the team is getting, especially when it comes to social media and analytics, but there are more qualitative indicators, such as that line ‘I see your logo everywhere,’ or words to that effect.

“We’ve heard it all summer — people will say, ‘I’m seeing you,’ or ‘it’s noticeable,’ or ‘you’re out there,’ and that’s a validation for us that we’re doing the right things,” he went on. “We’ve tried to be community-focused.”

All of this strategic visibility comes with a single goal — to build the Thunderbirds brand, said Costa, circling back to that reference he made to the team still being in ‘acquisition mode.’

And these efforts, coupled with effective pricing, free parking, and other initiatives and incentives, have enabled the Thunderbirds to lead the league in something other than wins and points, and something in many ways more important — a statistic called ‘recovered revenue.’

As Costa explained, this is a metric that the AHL tracks — essentially a measure of the number of renewed and new season tickets sold. The team stood at 115% at last check, a strong number that speaks volumes about the team behind the team on the ice.

“We were over 100% when the season ended, and that’s a testament to our fans renewing in a timely manner,” he explained, “but also to our staff being ready to start having conversations in February; it’s a great metric for us, and it’s something that hasn’t been done here in quite a while. Our season-ticket business has been strong, and our corporate business has been strong as well.”

Covering All the Bases

When asked if not making the AHL playoffs last spring brought any sort of advantage to the team, especially in the form of more time to plan for this season (there was very little time to prep for the 2016-17 campaign, you might recall), Costa quickly dismissed that notion.

“We’d much rather make the playoffs — that’s what we’re all in this for — to win a Calder Cup,” he said. “I talk a lot about promotions and themes and community involvement, but at the end of the day, winning the Calder Cup helps selling better than all that.”

But while the team didn’t win on the ice as much as the fans and management would have liked, it has taken full advantage of every other opportunity to build its brand and its fan base.

And Ortiz’ visit to the City of Homes is a big part of that.

As he talked about it, Costa said the team, fresh off last season’s hugely successful promotional event featuring wrestling icon Ric Flair, was thinking even bigger for this year — but it wasn’t really thinking about the retired Red Sox slugger.

Indeed, Costa told BusinessWest that he was considering big-name bands for a post-game concert and was making inquiries about the Dropkick Murphys.

“We were really close on that,” he recalled, “but then I really looked at it from the business side, and I thought, ‘we’re in the business of running hockey games,’ so it made me really nervous about getting in that other business of promoting a concert with all those other expenses.

“But in the conversations we had with a couple of different groups about talent and a couple of bands we thought might work, someone had seen our Ric Flair night and said, ‘hey, we also do appearances,’” he went on, adding that one thing led to another, and eventually Big Papi was signed on the dotted line.

The makeup of the Ortiz appearance is still a work in progress, said Costa, adding that several options are being discussed.

The emerging plan is to dedicate one of the two intermissions to him and do some “fun stuff” that he doesn’t do at most appearances, Costa went on, such as taking the Zamboni for a spin while tossing out T-shirts, perhaps, or maybe hitting some signed foam baseballs into the crowd.

“We really want to do something unique,” he said, adding that this adjective describes many of the team’s initiatives off the ice.

Such as the night honoring Willie O’Ree’s breakthrough. It will mark the 60th anniversary of his first appearance with the Boston Bruins, but also commemorate his time spent playing in Springfield in the AHL before being called up.

Other promotional events include bringing back Rene Rancourt, who has sung the national anthems of the U.S. and Canada before Bruins games for 40 years; another Star Wars night, and a Wednesday tilt in November that will become a “school-day game,” as Costa called it, with a 10:30 a.m. puck drop and special emphasis on getting schoolchildren in the stands.

And while being creative with promotions, Costa believes the team is doing the same with its prices — by not raising them.

“We talked about not having any barriers for people — we didn’t want to put any negative thoughts into people’s minds when it came to renewal time or for this season when someone comes out to a game,” he explained. “I didn’t want any conversion to focus on ‘geez, they went up $2 on tickets; maybe we won’t go now.’

“That might come in time,” he went on. “But for now, we want to focus on getting more bodies in the building instead of focusing on the small piece of revenue we might generate by going up on ticket prices.”

Hitting It Out of the Park

When asked if the team was likely to recover that significant investment it has made in Ortiz, Costa smiled and said, “we’re well on our way.”

That phrase covers many other aspects of the Thunderbirds operation and the team’s ambitious plans moving forward.

It works when it comes to goals for selling tickets, gaining brand recognition, creating momentum, and making this team part of the region’s fabric and economy.

There is considerable work still be done, and Costa, as noted, strives for continuous improvement. But for now, this team is doing what its honored guest on Nov. 11 did his whole career — hitting home runs.

 George O’Brien can be reached at [email protected]

Departments

Pamela Monaco has been named Director of the University Without Walls program at the University of Massachusetts Amherst.

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Berkshire Hills Bancorp Inc., the holding company for Berkshire Bank, has named Gary M. LeBlanc as its Branch Manager for the Ludlow location at 431 Center St.

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Brenda Cuoco of Wilbraham Coldwell Banker Residential Brokerage has achieved the International Diamond Society award for 2007. Cuoco is ranked the No. 1 agent in Coldwell Banker Residential Brokerage throughout Hampden, Hampshire, and Franklin counties, according to the Greater Springfield Board of Realtors.

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Robert S. Wheten has been elected to Assistant Vice President, Commercial Credit, at Easthampton Savings Bank. He was hired by the bank in 2001 as a credit analyst. He was promoted to senior credit analyst in 2005 and to commercial credit officer in 2007. Wheten manages credit quality issues and supervises the underwriting of the bank’s larger commercial loans.

•••••

The Greater Springfield Convention and Visitors Bureau announced the following:
• Erin Tierney has been named a Convention Center Sales Manager, and
• Caitlin Casali has been named a Convention Center Sales Manager.
Both women will work with Todd Greenwood, Vice President of Convention Center Sales and Marketing, in selling and marketing the MassMutual Center for citywide convention groups.

•••••

Stephen L. Kuhn, Senior Vice President, Secretary, and Deputy General Counsel at Massachusetts Mutual Life Insurance Company in Springfield, has been named to the 2008 In-House Leaders in the Law list published by Massachusetts Lawyers Weekly. This is the second consecutive year that Massachusetts Lawyers Weekly has published the list, which recognizes corporate attorneys throughout New England who serve as either general counsel or staff attorney. Kuhn was one of 15 attorneys throughout New England chosen by five panelists.

•••••

Elizabeth Solomon’s wallpaper titled “Lily with Buds” is featured in the April 2008 edition of Real Simple magazine. The article, “Wallpaper Made Easy,” appears in the “Home” section of the magazine. Solomon recently created Elizabeth Solomon Designs, a new and whimsical line of work which celebrates her love of color, pattern, and design. Given Campbell, owner and designer of Given Campbell Design Studio, has licensed many of Solomon’s designs, and is manufacturing and retailing her wallpapers. Samples of Solomon’s wallpaper will be on display in her studio at the spring Cottage Street Open Studios event on June 7-8 in Easthampton.

•••••

Lia Sophia recently announced top honors for its Excellent Beginnings Program Achievers for outstanding sales accomplishments and professionalism. Eileen Maunsell was honored for attaining certain sales levels in her first 15 weeks and by sharing Lia Sophia with other new advisors.

•••••

Health New England has announced the following:
• Patricia Scheer has been promoted to Director of Quality Operations;
• Michelle Sears has been promoted to Accounting Manager;
• Susan Keser has been promoted to Director of Provider Contracting;
• Renee Wroth has been promoted to Director of Service Operations, and
• Barbara Berthiaume has joined the firm as a Director of Health Services.

•••••

Ronald X. Johnson recently joined the staff of Springfield School Volunteers as the Program Manager for Employer Outreach.

•••••

Patrick J. Willcutts, Vice President-Investments CFP for UBS Financial Services Inc., has earned the Certified Investment Management Analyst license through the Investment Management Consultants Association. Willcutts, who works in the firm’s Springfield office, attained the license following coursework and an examination at the Wharton School at the University of Pennsylvania.

•••••

PeoplesBank has announced that Paul E. Hillsburg will serve as Assistant Vice President for PeoplesFinancial and Insurance Services at the Bank’s South Hadley office located at 494 Newton St. As a representative of Infinex Investments Inc., Hillsburg will provide customers with financial planning and investment guidance, including retirement, estate, and college education planning. Hillsburg has served as a Financial Consultant for Infinex Financial Group and as a Financial Advisor for Merrill Lynch. He holds Series 7 and 66 registrations and holds an insurance license with life, health, and variable products.

•••••

The Howdy Awards Committee of the Greater Springfield Convention and Visitors Bureau (GSCVB) has selected Bruce Landon, President of the Springfield Falcons Hockey Club, as the recipient of the 2008 Spotlight Award. The Spotlight Award is bestowed at the GSCVB’s annual Howdy Awards for Hospitality Excellence. Unlike the winners in eight Howdy Award categories who are selected by hospitality judges from outside the Pioneer Valley, the recipient of the Spotlight Award is chosen by the committee based on his or her dedication and outstanding contribution to the region’s hospitality industry and the long-term impact their efforts have had on tourism in the Pioneer Valley. Landon has served as general manager for 24 campaigns and as president for 14 seasons with the Springfield Falcons Hockey Club. Originally a player with the Peterborough Petes of the Ontario Hockey League, he was selected in the 1969 amateur draft, then relocated to Springfield in October of that year. After eight seasons of playing professional hockey in Springfield, Hartford, and Providence, he suffered a knee injury that ended his playing days, but not his involvement with the sport. He was soon appointed director of Marketing and Sales for the Springfield Indians and was the color commentator on the team’s radio broadcasts. In 1979, Landon received the Ken McKenzie Award, the American Hockey League’s (AHL) award honoring the individual that best promotes his or her team during the season.  Three years later, he was promoted to general manager, a title he holds to this day. He has overseen two consecutive Calder Cup-winning teams, and was the recipient of the James E. Hendy Award, which honors the league’s top executive, in 1981. In 1994, he made the firm commitment to keep hockey in Springfield. After the city lost its professional hockey team, Landon joined forces with Wayne LaChance to spearhead Pro Friends Inc., an investment group that was awarded an AHL expansion franchise: the Springfield Falcons. Prior to the 2002-03 season, Landon was involved in the creation of a new ownership group, Springfield Pro Hockey, LLC, which purchased the Falcons from Pro Friends Inc. Through the years, Landon has served as a key member of the AHL’s Board of Governors as well as several of its committees. Landon will receive his award on May 20 during the 13th annual Howdy Awards for Hospitality Excellence at the Log Cabin Banquet & Meeting House in Holyoke.

People on the Move

MP CPAs recently announced the promotions of six team members.

Sharon Blazejowski

Sharon Blazejowski

Sharon Blazejowski was promoted to senior audit manager. She manages audits, reviews, and compilations for small to medium-sized businesses. She specializes in and is a key leader for Massachusetts charter school and non-profit organization engagements, including yellow book and single audits. Blazejowski joined the firm in 1996 and has more than 30 years of experience in public accounting. She holds a bachelor’s degree in accounting and business administration from American International College. She is a certified public accountant and a member of the American Institute of Certified Public Accountants (AICPA) and the Massachusetts Society of Certified Public Accountants (MSCPA).

Phil Giguere

Phil Giguere

Phil Giguere was promoted to senior tax manager. He provides consulting and tax solutions to a diverse group of clients including individuals, partnerships, limited liability companies, corporations, and trusts.  He also has experience working with international affiliates on foreign tax issues. He specializes in working with high-net-worth clients and with private-equity firms and their owners. Giguere joined the firm in 2006 and has more than 16 years of experience in business and individual taxation.  He holds a bachelor’s degree in accounting and an MBA from Western New England University.  He is a certified public accountant and a member of AICPA and MSCPA. He sits on the golf committee for Make-A-Wish Massachusetts and Rhode Island and the finance committee of Wellspring Cooperative, and volunteers his time with the Cory J Garwacki Foundation.

Eun Mi Kwon

Eun Mi Kwon

Eun Mi Kwon was promoted to senior tax manager. She provides tax compliance and planning services to a diverse group of clients in the U.S. and abroad, specializing in estate and trust taxation. She has more than 15 years of experience in personal and business taxation. Kwon holds a bachelor’s degree in English from Ewha Womans University in Seoul, Korea and an MBA with a concentration in accounting from the University of Massachusetts. She is a certified public accountant and certified financial planner, and a member of the AICPA. Active in the community, she serves on the finance committee for the Amherst Survival Center.

Jeff Laboe

Jeff Laboe

Jeff Laboe was promoted to tax manager. He provides consulting and tax solutions to a diverse group of clients, including individuals, trusts, partnerships, and corporations. He specializes in working with private-equity firms and their owners, as well as high-net-worth clients and their families. Laboe joined the firm in 2010 and has more than 12 years of experience in personal and business taxation and holds a bachelor’s degree in sports management from Iowa State University. He became an enrolled agent in the spring of 2021.

Tim LaFalam

Tim LaFalam

Tim LaFalam was promoted to tax manager. He provides planning and tax solutions to a diverse group of clients, including individuals, estates, trusts, corporations, and partnerships. He has built solid and trusting relationships with countless clients. LaFalam joined the firm as an intern and started full-time in 2016. He holds a bachelor’s degree in accounting from Western New England University, and he leads the firm’s efforts in continuing a mentoring and recruiting relationship with the university. He has taken the lead in many fundraising and community-service activities that the firm participates in, including coordinating the firm’s United Way annual pledge, South Park Inn program, and Children’s Study Home Secret Santa.

Joe Oliveira

Joe Oliveira

Joe Oliveira was promoted to senior tax manager. He provides quality tax services to high-net-worth clients. His experience includes successful representation before the Internal Revenue Service and other taxing authorities, planning for life events, and estate planning. Oliveira holds a bachelor’s degree and master’s degree in accounting from the University of Connecticut. He is a certified public accountant in both Connecticut and Massachusetts, and is a member of the AICPA and the Connecticut Society of CPAs. He is the treasurer of the Suffield, Conn. chapter of the Girl Scouts of Connecticut and an active member of Sacred Heart Church in Suffield.

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Sam Skura, MPH, MBA, a healthcare professional with more than 25 years of clinical leadership experience, has been named president of Baystate Medical Center and senior vice president of Hospital Operations for Baystate Health. His appointment becomes effective Sept. 12. In his new role, Skura will join the senior leadership team and serve as a member of the president’s cabinet, reporting directly to Marion McGowan, executive vice president and chief operating officer of Baystate Health. Skura has an extensive background in hospital leadership and most recently served as chief operating officer reporting to the president at Beth Israel Deaconess Medical Center (BIDMC), a teaching hospital of Harvard Medical School. In previous roles, he served as senior vice president of Ambulatory and Clinical Services and chief administrative officer at BIDMC. Prior to BIDMC, Skura was vice president of Clinical Operations at Lahey Hospital and Medical Center, reporting to the chief operating officer. He served on the leadership team of a combined group practice of more than 500 physicians and a 335-bed inpatient hospital. He also held administrative roles at Cambridge Health Alliance, where he provided oversight to senior leadership for 16 community health centers and practice sites and a three-campus Emergency Department. He was administrative director for Steward Health Care (formerly Caritas Christi Health Care System) in Boston, where he provided management for the largest emergency-medicine group in Massachusetts, trending more than 240,000 annual visits. Skura also held managerial roles at Brigham & Women’s Hospital/Partners Healthcare in Boston and Fallon Healthcare System in Worcester. Skura earned an MBA from the Isenberg School of Management at UMass Amherst, a master’s degree in public health from Boston University, and a bachelor of arts and economics degree from Brandeis University.

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Andrew Cade

Andrew Cade

Margaret Mantoni

Margaret Mantoni

Evan Plotkin

Evan Plotkin

The Springfield Symphony Orchestra (SSO) announced that three new members have been elected to the SSO’s board of directors: Andrew Cade, Margaret Mantoni, and Evan Plotkin. Cade is the senior vice president of the Urban League of Springfield Inc., which serves the Greater Springfield African-American community by advocating for and providing model services that enhance the academic and social development of young people and families, promoting economic self-sufficiency, and fostering racial inclusion and social justice. Apart from his job at Urban League, Cade also serves as president of the Springfield Cultural Council. Mantoni is president and CEO of the Loomis Communities. She served for 30 years as the organization’s CFO prior to taking her current position. She is a certified public accountant and worked in a local accounting firm for eight years before joining the Loomis Communities. She serves on the Audit Committee of the United Way of Pioneer Valley, is a member of the LeadingAge Massachusetts board, and serves on the Capital Projects Planning Committee for the city of West Springfield. Mantoni has a bachelor’s degree from the University of Massachusetts and an MBA from Western New England College. Plotkin is president of NAI Plotkin, a full-service brokerage and property-management company. He has extensive experience in all aspects of property management and commercial brokerage, including commercial office buildings, medical office buildings, industrial buildings, shopping centers, and condominium/residential management. Plotkin is one of the lead organizers of the Springfield Jazz & Roots Festival and the City Mosaic project, as well as the force behind Art & Soles. He was recently named the 2022 Richard J. Moriarty Citizen of the Year by the Springfield Regional Chamber. He has served on the boards of the Springfield Museums and Holyoke Community College.

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Carolyn Martinez

Carolyn Martinez

Carolyn Martinez has been promoted to assistant executive director of Christina’s House, a nonprofit that provides transitional housing and social services for homeless or near-homeless mothers and children. Martinez has served as program manager and brings firsthand experience to Christina’s House as a program graduate. Before joining the team, she worked in community healthcare settings for several years and has completed certificate programs in child behavioral health and community health. She will work alongside founder Linda Mumblo to expand the mission and assist the Christina’s House family to reach their fullest potential. Christina’s House also announced it is seeking candidates for the new community development and administrative assistant roles, and that Executive Director Shannon Mumblo intends to transition from her role. In its 10th year, Christina’s House operates two homes in Springfield. It continues its mission to educate, embrace, and encourage families in the program to develop the life skills needed to become self-sufficient as they transition from homelessness to stable environments. Through the program, women and their children participate in programs that include financial counseling, job-skills development, parenting, conflict resolution, and building healthy eating and exercise habits.

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Holyoke Community College (HCC) Anthropology Professor Vanessa Martínez is the recipient of the 2022 Antonia Pantoja Award from the Latino Scholarship Fund of Western Massachusetts. The award, named after the noted Puerto Rican organizer and education activist, was presented on June 23 at the Latino Scholarship Fund’s 32nd annual meeting at the Log Cabin. The organization presents the award annually to an individual who has made a profound and significant contribution to education, demonstrating a dedication to the academic achievement of Latinx students. Martínez is co-director of HCC’s Honors Program and co-founder of the Women of Color Health Equity Collective, a Springfield-based nonprofit. In addition, her HCC classes frequently engage with community groups and Holyoke schools through service-learning projects. She has been teaching at HCC since 2006. In January, she also received the 2022 Thomas Ehrlich Civically Engaged Faculty Award from Campus Compact, a national coalition of colleges and universities committed to the public purposes of higher education. Martínez was born in San Sebastian, Puerto Rico, and holds a bachelor’s degree from Columbus State University, a master’s degree from Georgia State University, and a PhD from the University of Massachusetts. In 2011, she received the Latino Teaching Excellence Award from then-Gov. Deval Patrick, and was selected in 2015 as a Leadership Fellow by the American Anthropological Assoc.

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Melissa Breor

Melissa Breor

The Greater Chicopee Chamber of Commerce announced Melissa Breor as its new executive director. Breor spent four years at the Northampton Chamber of Commerce. Inspired by her work there leading the launch of Hampshire County tourism platforms, she co-founded Western Mass Beer Week in 2016 to celebrate the economic impact of the region’s burgeoning local craft-beer industry. After her time at the chamber, she worked as the assistant director of Marketing and later interim director at the UMass Amherst Fine Arts Center, finding new ways to connect, grow, and measure audience development. Most recently, she worked for Gateway City Arts in Holyoke as Press & Outreach coordinator, as well as in customer service at various businesses in the region.

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Andrew Sullivan

Andrew Sullivan

Freedom Credit Union recently announced the promotion of Andrew Sullivan from commercial loan officer to assistant vice president, member business lending. Sullivan has been with Freedom since 2019 and is based in the main office in Springfield. He will continue his role providing financing for new and existing business members along with managing the existing commercial-loan portfolio. Sullivan earned a bachelor’s degree in accounting/business management and an MBA from Elms College. He is also the founder of Andrew Sullivan’s Swing for a Cure to benefit the Cystic Fibrosis Foundation.

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Fierst Bloomberg Ohm LLP recently made several personnel announcements.

Michael Simolo joined the firm as a partner. A graduate of Hobert College and Cornell Law School, he has 20 years of experience in corporate matters, tax, estate planning and administration, probate litigation, and related areas. He is admitted to practice in Massachusetts, the U.S. District Court of Massachusetts, and New York.

Daniel Fierst has become a partner of the firm. A graduate of the University of Colorado and UMass Dartmouth School of Law, he began his career as in-house counsel for Wargaming.net in Austin, Texas. Since joining the firm in 2016, he has focused on assisting film, television, and video-game clients with their transactional, licensing, and intellectual-property matters. He is admitted to practice in Massachusetts and Florida.

Frederick Fierst and David Bloomberg were recently named 2022 Massachusetts and New England Super Lawyers. Fierst was honored in the entertainment and sports category for the 15th consecutive year, and Bloomberg in the category of real estate. Super Lawyers is a rating service of lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. Selections are limited to the top 5% of lawyers in each state.

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Tricia Serio

Tricia Serio

Tricia Serio has been named provost and senior vice chancellor for Academic Affairs at UMass Amherst. She started her new position on July 18. Serio previously served as dean of the College of Natural Sciences (CNS) and associate chancellor for Strategic Academic Planning. Serio joined UMass as dean of CNS in 2017 after serving as professor and head of the department of Molecular And Cellular Biology at the University of Arizona. Her professional honors include the 2016 Mid-career Award for Excellence in Research from the American Society for Cell Biology, the Pew Scholar in the Biomedical Sciences for 2003-07, and the National Cancer Institute’s Howard Temin Award for 2001-06. In 2022, she was selected to be a fellow in the American Assoc. for the Advancement of Science (AAAS), the pre-eminent scientific institution in the U.S. Serio earned a bachelor’s degree in molecular biology from Lehigh University and a master of philosophy degree and Ph.D. in molecular biophysics and biochemistry from Yale University. She was a postdoctoral fellow in molecular genetics and cell biology at the University of Chicago.

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The Assoc. for Theatre in Higher Education (ATHE) awarded the 2022 Ellen Stewart Career Achievement Award in Professional Theatre to Tina Packer, founding artistic director of Shakespeare & Company in Lenox. The award is named for American theater director and producer Ellen Stewart (1919-2011) and is awarded annually to an individual primarily based in professional theater, honoring a career of distinguished service to the field. “Tina Packer’s Shakespeare & Company develops and performs classical and contemporary works, houses one of the largest theater-in-education programs in the Northeast, and offers year-round actor-training opportunities,” ATHE Executive Director Aimee Zygmonski said. “She has developed transformative training methodologies and, for four decades, been an advocate of collective storytelling, both nationally and in her local community.”

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Matthew Valliere

Matthew Valliere

James Hagan, president and CEO of Westfield Bank, announced that Matthew Valliere has been appointed branch manager and retail banking officer at the bank’s 26 Arnold St. branch in Westfield. Valliere will be responsible for overseeing customer service; retail and business product sales, including mortgage originations; as well as business development and community outreach. Other responsibilities include managing general operations and employee development within the branch. Valliere graduated from Springfield Technical Community College in 2007 with an associate degree. In 2014, he completed the Connecticut School of Finance and Management. He spent time as a retirement services representative and assistant branch manager with other financial institutions before joining Westfield Bank in 2020 as an assistant branch manager at the 47 Palomba Dr. location in Enfield.

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St. Louis Blues President of Hockey Operations and General Manager Doug Armstrong announced that the team has hired Kevin Maxwell as general manager of the club’s American Hockey League affiliate, the Springfield Thunderbirds, as well as a pro scout. Maxwell joins the Blues organization following 14 seasons in the scouting department with the New York Rangers. Since 2011, Maxwell had served as the Rangers’ director of Professional Scouting. New York reached the Stanley Cup playoffs in 10 of Maxwell’s 14 seasons in the organization, including a trip to the Eastern Conference Finals last season. Maxwell was a third-round selection by the Minnesota North Stars in the 1979 NHL draft following an All-American season at the University of North Dakota. After an eight-year professional playing career, he jumped into the scouting ranks, spending three seasons with the Philadelphia Flyers scouting department from 1988 to 1991. Following a brief stint as the head coach for the Western Hockey League’s Brandon Wheat Kings in 1991-92, Maxwell spent the last 30 years in NHL scouting roles with the Hartford Whalers (1992-96), New York Islanders (1996-2006), Dallas Stars (2006-08), and Rangers (2008-2022). He has served as the director of Professional Scouting for the Whalers, Islanders, and Rangers over his tenure as an executive.

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Chris Nadeau

Chris Nadeau

Chris Nadeau recently joined O’Connor & Drew, P.C. as a tax manager. He brings with him more than 15 years of experience in public and private accounting and is regularly retained to provide business valuation, advisory, and taxation services to closely held businesses, professional service firms, and medical practices. He also has extensive experience in succession planning, corporate and partnership taxation, and individual taxation. Nadeau previously spent seven years at a regional accounting firm as a manager-director and holds bachelor’s and master’s degrees in accounting from Westfield State University. He is a member of the American Institute of Certified Public Accountants, the Massachusetts Society of Certified Public Accountants, the National Assoc. of Certified Valuation Analysts, and the Institute of Management Accountants.

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bankESB recently promoted Karen DeMaio to assistant vice president, IRA and Operations Risk Management. DeMaio joined bankESB in 2006 as an IRA specialist and was promoted to IRA and Deposit Services officer in 2014. She is responsible for IRA services, vendor management, business-continuity planning, and insurance for the Hometown Financial Group family of banks, which includes bankESB, bankHometown, and Abington Bank. Prior to bankESB, DeMaio served as senior Marketing analyst at Friendly Ice Cream Corp. and as senior auditor at KPMG Peat Marwick. She earned her bachelor’s degree in accounting from Western New England College, completed the certified public accounting exam, and earned her Certified IRA Services Professional designation. She currently serves as vice chairperson for the town of Southwick Finance Committee and is a board member of Westfield Credit for Life.

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Ashley Rollins

Ashley Rollins

American Eagle Financial Credit Union (AEFCU) announced the appointment of Ashley Rollins as vice president of Consumer Lending. In her new role, Rollins will focus on all aspects of lending, including consumer and real-estate originations, collections, process improvement, automation, and loan reporting. Rollins assumes her new role at AEFCU with more than 11 years of experience in financial-services operations, quality control, and consumer loan products. She most recently served as Loan Administration officer for Justice Federal Credit Union in Washington, D.C. She earned certificates from the National Assoc. of Federally Insured Credit Unions Management and Leadership Institute and the Harvard Business School Leadership Academy, as well as a Yellow Belt certification from Lean Six Sigma. During her time in the D.C. region, she volunteered at the Central Virginia Food Bank and taught financial-literacy classes at Richmond, Va. elementary schools.

 

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Community Access to the Arts (CATA) announced the appointment of Kelly Galvin as program director. She joins current CATA staff members Jeff Gagnon and Kara Smith, who have been promoted to the program director position, to create a new, three-person arts leadership team at the nonprofit, reporting to Executive Director Margaret Keller. CATA strategically restructured staff roles to develop a shared program leadership model, following the retirement of long-time staff member Dawn Lane, coupled with vigorous growth in CATA’s arts programs serving people with disabilities. The three-person arts leadership team will work closely with Keller to seize opportunities and provide inclusive arts programs for people with disabilities across the Berkshires and Columbia County. Galvin joins CATA as an accomplished director, producer, and teaching artist. She has been a company member with Shakespeare & Company since 2008 and served as the artistic associate at WAM Theatre. As a director and producer, she has led acclaimed productions at Shakespeare & Company, Boston Playwrights’ Theatre, the Theater at Woodshill, and Gloucester Stage, and assisted at regional theatres including the Guthrie and Asolo Repertory Theatre. She is the founder of the rig, an organization in Western Massachusetts working to create connections through the arts and to redistribute cultural resources to a larger portion of the community.

Company Notebook

UMass Amherst Rises to Top 20 for Sustainability

AMHERST — UMass Amherst rose to the top 20 among higher-education institutions in the nation for its social and environmental sustainability development efforts, education, and practices, according to QS World University Rankings: Sustainability 2024 edition. In the expanded second edition, published by global higher-education analyst firm Quacquarelli Symonds (QS), UMass Amherst rose to 16th out of 210 colleges and universities in the U.S., up from 28th in last year’s ranking that highlighted 135 U.S. institutions. In the overall global sustainability rankings, UMass Amherst rose to the top 10% (136th) among 1,403 institutions across 95 countries and territories, which is more than double the number of institutions featured in last year’s inaugural edition. The ranking provides a unique, detailed framework to assess how universities are taking action to tackle the world’s most pressing global challenges through evaluation of universities based on three areas: social impact, environmental impact, and governance. UMass Amherst also scored well above the global median in each of these areas. This latest QS Sustainability Ranking adds to UMass Amherst’s sustainability accolades this year. In November, UMass Amherst moved up 10 spots to 18th in Princeton Review’s Top 50 Green Colleges.

 

Tighe & Bond Acquires Coastal Engineering

WESTFIELD — Tighe & Bond, a Northeast leader in engineering, design, and environmental consulting, announced it has acquired Cape Cod-based Coastal Engineering Co. Inc., a civil, structural, and waterfront/marine engineering firm that specializes in projects located in environmentally sensitive areas. This strategic acquisition aligns with Tighe & Bond’s vision of being a trusted advisor by offering clients a comprehensive, single-source solution to their engineering, design, and environmental-science needs. The addition of Coastal Engineering’s staff bolsters the breadth and depth of services that Tighe & Bond currently offers to clients, particularly those located in Cape Cod, the islands, and coastal Massachusetts and Rhode Island. John Bologna, Coastal’s former president and CEO, will now serve as vice president within the firm’s Building Services business line. Tighe & Bond’s current offices are now augmented by Coastal Engineering’s Eastern Mass. offices, further strengthening the firm’s presence across Massachusetts, Connecticut, New Hampshire, New York, Rhode Island, and Maine.

 

UMassFive Recognized for Investment Services

HADLEY — UMassFive College Federal Credit Union and its team of CUSO Financial Services (CFS) financial advisors have been recognized with the Gold Keystone Award in the medium-sized financial-institution category for 2022. This annual award recognizes CFS programs with the highest ratio of GDC per $1 million of total deposits. This is the second year in a row that UMassFive has received this honor. In addition, UMassFive Financial Advisor Aimee Marden has also been recognized for her contributions to this GDC ratio with a CFS Bronze Pacesetter Award for 2022. UMassFive has offered retirement planning and investment services as a complimentary benefit to its members and the local community for more than 15 years. The department is spearheaded by three financial advisors: Aimee Marden, Dana Graham, and Sam Einzig, and supported by Senior Investment Advisor Assistant Emi Lee. UMassFive’s financial advisors are available to meet in person as well as remotely to discuss the retirement-planning and investing needs of any local person or business. The team also offers complimentary remote seminars throughout the year to educate clients on an array of retirement-planning and investment-related topics.

 

Monsoon Bistro Now Open at Holyoke Mall

HOLYOKE — Holyoke Mall announced the addition of the shopping center’s fourth full-service restaurant, Monsoon Bistro, located on the upper level near Macy’s. The locally owned and operated bistro combines traditional Chinese and Thai dishes to showcase the culinary landscape and region. The menu, designed to celebrate Southeast Asian cuisine, features dim sum, drunken noodles, mango chicken, red curry fish, and more.

 

Joe’s Cafe Launches Katie’s Fund to Support Friends of Children Inc.

NORTHAMPTON — Friends of Children Inc. recently accepted a donation of over $7,500 to establish Katie’s Fund, a program established through a fundraiser spearheaded by Joe’s Pizza in honor of former employee Katie Lyons. Katie’s Fund will be used to provide essentials for children and young adults who are affected by foster care. Katie’s Fund was created by Meaghan Sullivan, owner of Joe’s Pizza. Sullivan hosted a Katie’s Fund fundraising event at Joe’s Pizza on the evening of Dec. 13, where 25% of all sales benefited the fund. Those sales, combined with private donations, have already added up to more than $7,500 to honor Katie, who passed away in January. Friends of Children is dedicated to improving the lives of children and young adults impacted by foster care or juvenile-justice involvement. Katie’s Fund will be used to purchase essential items to support the children and young adults enrolled in Friends of Children’s programming.

 

Eversource Recognized for Corporate Responsibility

BOSTON — Newsweek magazine, in partnership with global research and data firm Statista, publishes an annual list of America’s Most Responsible Companies. Eversource Energy has again been named among the top-scoring utilities on the 2024 list, and was also named a 5 Year Champion by Newsweek for being recognized among the nation’s most responsible companies every year since its list was introduced. In the 2024 list, Eversource ranked fifth in the nation among 59 companies in the Energy & Utilities category, and 154th overall on the top-600 list among the leading 2,000 public companies by revenue with headquarters in the U.S. The company earned the highest environmental score in the utility industry and the highest overall ranking of any utility in the Northeast and the Eastern Seaboard. The annual list determines the most responsible companies based on their corporate social sustainability performance and reputation. Eversource and the other recognized companies were featured in the Dec. 15 issue of the newsmagazine.

 

State Awards HCC $1.46 Million for Nursing Workforce Training Program

HOLYOKE — Holyoke Community College (HCC) and its partners have been awarded a state grant worth nearly $1.46 million to create a CNA (certified nursing assistant) to LPN (licensed practical nurse) training program to help area hospitals meet their workforce needs. Last month, the Healey-Driscoll administration announced a total of $3.9 million in Senator Kenneth J. Donnelly Workforce Success Grants for six initiatives representing employers and collaborative organizations across the Commonwealth. The lion’s share of that money — $1,457,143 — will go to an HCC-led training program to assist 86 unemployed or underemployed individuals transition from jobs as nursing aides to positions as licensed practical nurses. The grants, funded through the Workforce Competitiveness Trust Fund and distributed by the Commonwealth Corporation, aim to increase sustainable wage career pathways for Massachusetts residents facing employment barriers and improve the competitiveness of Massachusetts businesses by enhancing worker skills and productivity. HCC’s partners in the grant include Baystate Medical Center, Baystate Wing Hospital, MassHire Hampden County, Springfield Works, and the National Fund for Workforce Solutions. The multi-stage program will first train individuals as nursing aides, then help them obtain jobs at area hospitals while they continue their training in HCC’s LPN program, all the while providing them with wrap-around support services. HCC already has an existing framework for CNA training through its Jump Start program, which is designed for individuals receiving public assistance.

 

Smash Hits Cannabis Wins Budtenders’ Choice Award

HOLYOKE — Smash Hits Cannabis, the exclusive cannabis line grown for and by Canna Provisions, is announced that its Chem D strain has been named the 2023 Budtenders’ Choice winner in Massachusetts by Leafly, one of the world’s largest and most influential online cannabis information resources. This recognition, voted on by the state’s budtenders naming their favorite strains available on the legal market, highlights the outstanding quality of Smash Hits Cannabis and cements its status as a frontrunner in the Northeast’s premium, small-batch craft cannabis market. The accolade underscores the expertise and dedication of Smash Hits’ cultivation director, Greg “Chemdog” Krzanowski, whose commitment to cultivating exceptional cannabis aligns with Canna Provisions’ mission to offer the best craft cannabis products, reflecting the company’s dedication to quality and innovation, Canna CEO Meg Sanders said.

 

T-Birds Generate $26,000 at Hockey Fights Cancer Night

SPRINGFIELD — The Springfield Thunderbirds recently announced a donation of $26,000 as a result of the funds raised from the postgame jersey auction on Nov. 25, which served as the club’s annual Hockey Fights Cancer Night. The night held extra meaning to T-Birds forwards Will and Sam Bitten, who once again were at the forefront of the efforts through Bitsy’s Army, the charity the brothers established in honor and memory of their cousin, Martin Piche, who passed away in 2021 at age 31 following a lengthy battle with a cancerous brain tumor. Not only did the T-Birds shut out the Utica Comets by a 7-0 score, but the Bitten brothers were front and center in the scoring. Will tallied two goals and an assist, while younger brother Sam recorded his first career AHL point with more than a dozen family and friends in attendance. In Piche’s honor, the T-Birds Foundation made a contribution (via Bitsy’s Army) to the Brain Tumour Foundation of Canada, based out of the Bittens’ home province of Ontario. A host of Springfield-area cancer charities were also benefactors from Hockey Fights Cancer Night, including: Cancer House of Hope (CHD), Griffin’s Friends (Baystate Health Foundation), Sister Caritas Cancer Center (Mercy Medical Center), and Survivor Journeys. The T-Birds also presented a check to the National Hockey League’s official Hockey Fights Cancer charity. A joint initiative of the National Hockey League and the National Hockey League Players’ Assoc. powered by the V Foundation for Cancer Research, Hockey Fights Cancer unites the hockey community in support of cancer patients and their families.

 

 

Picture This

Email ‘Picture This’ photos with a caption and contact information to [email protected]

 


 

Giving Back

Monson Savings Bank has been emphasizing its culture of philanthropy and giving back to local communities during its 150th-anniversary year, including these three recent donations.

bank President and CEO Dan Moriarty (right) and Dina Merwin, the bank’s senior vice president, chief risk and senior compliance officer (center), visit Leo Williams, president and CEO of Springfield Neighborhood Housing Services, to present his organization with a $5,000 donation.

Bank President and CEO Dan Moriarty (right) and Dina Merwin, the bank’s senior vice president, chief risk and senior compliance officer (center), visit Leo Williams, president and CEO of Springfield Neighborhood Housing Services, to present his organization with a $5,000 donation.

 

Moriarty presents Laurie Flynn, president and CEO of Link to Libraries, with a $1,500 donation as a part of the bank’s Community Giving Initiative

Moriarty presents Laurie Flynn, president and CEO of Link to Libraries, with a $1,500 donation as a part of the bank’s Community Giving Initiative

 

Moriarty visits Shriners Children’s Hospital in Springfield to present Stacey Perlmutter, the hospital’s director of Development, with a $2,250 donation, also part of the Community Giving Initiative

Moriarty visits Shriners Children’s Hospital in Springfield to present Stacey Perlmutter, the hospital’s director of Development, with a $2,250 donation, also part of the Community Giving Initiative

 

 


 

Service Above Self

 

Rotary Club of Amherst recently prepared its annual donation of 150 stuffed backpacks with the help of UMass Hockey volunteers at the Inn on Boltwood. This is the Rotary’s 12th year supporting the Amherst Regional Public Schools’ Project Backpack. Organizers included Ellen Carey of Davis Financial Group and Anna Holhut of Amherst Insurance Agency, with the support of Rotary Club of Amherst members and President Claudia Pazmany.

(Photos by Thaddeus Dabrowski)

 


 

Strengthening Wellness and Family

bankESB recently donated $5,000 to the Hampshire Regional YMCA to help fund continued wellness programming and family services in Hampshire County. This brings the bank’s total contributions to the organization over t he past two years to more than $20,000. Pictured, from left: Nancy Lapointe, bankESB senior vice president of Retail Banking; Natalie Didonna, bankESB assistant vice president and branch officer of the Northampton Street branch in Easthampton, as well as a Hampshire Regional YMCA board member; and Julie Bianco, CEO of Hampshire Regional YMCA.

Nancy Lapointe, bankESB senior vice president of Retail Banking; Natalie Didonna, bankESB assistant vice president and branch officer of the Northampton Street branch in Easthampton, as well as a Hampshire Regional YMCA board member; and Julie Bianco, CEO of Hampshire Regional YMCA.

Nancy Lapointe, bankESB senior vice president of Retail Banking; Natalie Didonna, bankESB assistant vice president and branch officer of the Northampton Street branch in Easthampton, as well as a Hampshire Regional YMCA board member; and Julie Bianco, CEO of Hampshire Regional YMCA.

 

 


 

Super 60

Recognition Program Marks 30 Years with Oct. 25 Event

Now in its 30th year, the Springfield Regional Chamber’s Super 60 program celebrates the success of the fastest-growing privately-owned businesses in the region. Businesses on the Total Revenue and Revenue Growth categories for 2019 represent all sectors of the economy, including nonprofits, transportation, healthcare, technology, manufacturing, retail, and hospitality. Some have been named to the Super 60 once or many times before, and some are brand-new to the list.

This year’s Super 60 Celebration event will take place on Friday, Oct. 25 from 11:30 a.m. to 1:30 p.m. at Chez Josef in Agawam. Sheila Coon, founder of Hot Oven Cookies, will be the keynote speaker at the event, which is presented by Health New England and sponsored by People’s United Bank, Wells Fargo Bank, the Republican, MassHire Hampden County Workforce Board, and Zasco Productions.

Hot Oven Cookies began in 2015, when Coon started baking cookies for her children while she was in culinary school. She started her business as a cookie-delivery service. With business education from Valley Venture Mentors and SPARK EforAll in Holyoke, the delivery business expanded to a food truck, from which Coon began selling cookies from her repertoire of more than 100 recipes, inspired by her children, at farmers’ markets and other events. When her food truck constantly sold out of cookies, Coon knew there was potential for more.

Coon is also a graduate of the first cohort of RiseUp Springfield, a seven-month, intensive, hands-on program for established and small business owners, powered by Interise’s StreetWise ‘MBA’ curriculum in collaboration with the city of Springfield, the Assoc. of Black Business & Professionals, and the Springfield Regional Chamber.

In just four short years, Coon has found sweet success with Hot Oven Cookies. In 2018, she and her husband, David, opened the brand’s first retail location at 1597 Main St. in Springfield. She has plans to open a production facility in Agawam to accommodate her current business as well as plans for a wholesale business and an online store with national shipping of Hot Oven’s uncooked frozen cookie dough.

“Hot Oven Cookies is an example of a true entrepreneurial story about how an idea, a passion, or a hobby can become a thriving business with dedication and taking advantage of the small-business resources available in Western Massachusetts,” said Nancy Creed, president of the Springfield Regional Chamber. “We are thrilled to have a graduate of the first cohort of RiseUp Springfield take the stage at Super 60 to share her success story.”

The event costs $60 for chamber members and $75 for general admission. Reservations may be made for tables of eight or 10. The deadline for reservations is Wednesday, Oct. 16. No cancellations are accepted after that date, and no walk-ins will be allowed. Reservations must be made online at www.springfieldregionalchamber.com or by e-mailing [email protected].

Total Revenue:

1. Whalley Computer Associates Inc.*
2. Marcotte Ford Sales Inc.
3. Tighe & Bond*
Arrow Security Co. Inc.
Baltazar Contractors
Bob Pion Buick GMC Inc.
Center Square Grill (Fun Dining Inc.)
Charter Oak Financial
Commercial Distributing Co. Inc.
Con-Test Analytical Laboratory (Filli, LLC)
Court Square Group Inc.
David R. Northup Electrical Contractors Inc.
The Dowd Agencies, LLC
E.F. Corcoran Plumbing & Heating Co. Inc.*
Freedom Credit Union
Governors America Corp. / GAC Management Co.*
Haluch Water Contracting Inc.
Holyoke Pediatrics Associates, LLP
JET Industries Inc.
Kittredge Equipment Co. Inc.
Lancer Transportation / Sulco Warehousing & Logistics
Louis and Clark Drug Inc.
Maybury Associates Inc.*
Paragus Strategic IT
Rediker Software Inc.
Rock Valley Tool, LLC
Skip’s Outdoor Accents Inc.
Tiger Press (Shafii’s Inc.)
Troy Industries Inc.
United Personnel Services Inc.

Revenue Growth:

1. The Nunes Companies Inc.
2. Brewmasters Brewing Services, LLC
3. Christopher Heights of Northampton
A.G. Miller Co. Inc.
Adam Quenneville Roofing & Siding Inc.*
American Pest Solutions Inc.
Baystate Crushing and Recycling Inc.
Burgess, Schultz & Robb, P.C.
City Enterprise Inc.*
Courier Express Inc.
EOS Approach, LLC / Proshred Security International
Gallagher Real Estate
GMH Fence Company Inc.
Goss & McLain Insurance Agency Inc.
Greenough Packaging & Maintenance Supplies Inc.
Kenney Masonry, LLC
Knight Machine Tool Company Inc.
L & L Property Service, LLC
Ludlow Heating and Cooling Inc.
Michael’s Party Rentals Inc.
Oasis Shower Doors (EG Partners, LLC)*
Pioneer Valley Financial Group, LLC
R.R. Leduc Corp.*
Sanderson MacLeod Inc.
Springfield Thunderbirds (Springfield Hockey, LLC)
Summit Careers Inc.
United Industrial Textile Products Inc.
Villa Rose Restaurant (Tavares and Branco Enterprises Inc.)
Webber & Grinnell Insurance Agency Inc.*
Westside Finishing Co. Inc.*

*Qualified in both categories

Total Revenue​

1. Whalley Computer Associates Inc.*
One Whalley Way, Southwick
(413) 569-4200
www.wca.com
John Whalley, President
WCA is a locally owned family business that has evolved from a hardware resale and service group in the ’70s and ’80s into a company that now focuses on lowering the total cost of technology and productivity enhancement for its customers.

2. Marcotte Ford Sales Inc.
1025 Main St., Holyoke
(413) 536-1900
www.marcotteford.com
Bryan Marcotte, President
The dealership sells new Ford vehicles as well as pre-owned cars, trucks, and SUVs, and features a full service department. Marcotte has achieved Ford’s President’s Award multiple occasions over the past decade. It also operates the Marcotte Commercial Truck Center.

3. Tighe & Bond*
53 Southampton Road, Westfield
(413) 562-1600
www.tighebond.com
Robert Belitz, President and CEO
Tighe & Bond is a full-service engineering and environmental consulting firm offering myriad services, including building engineering, coastal and waterfront solutions, environmental consulting, GIS and asset management, site planning and design, transportation engineering, and water and wastewater engineering.

Arrow Security Co. Inc
124 Progress Ave., Springfield
(413) 732-6787
www.arrowsecurity.com
John Debarge Jr., President
This company provides security for all types of clients and issues, including industrial plant security, patrol services with security checks for homeowners, free security surveys, and more provided by a management team that consists of a diverse group of professionals with law enforcement, private-sector security, and military backgrounds.

Baltazar Contractors
83 Carmelinas Circle, Ludlow
(413) 583-6160
www.baltazarcontractors.com
Frank Baltazar, President
Baltazar Contractors is a family-owned construction firm specializing in roadway construction and reconstruction; all aspects of site-development work; sewer, water, storm, and utilities; and streetscape improvements in Massachusetts and Connecticut.

Bob Pion Buick GMC Inc.
333 Memorial Dr., Chicopee
(413) 206-9251
www.bobpionbuickgmc.com
Rob Pion, General Manager
Bob Pion Buick GMC carries a wide selection of new and pre-owned cars, crossovers, and SUVs, and also offers competitive lease specials and a full service department.

Center Square Grill (Fun Dining Inc.)
84 Center Square, East Longmeadow
(413) 525-0055
www.centersquaregrill.com
Michael Sakey, Bill Collins, Proprietors
Center Square Grill serves traditional American food, with hints of classically prepared French sauces, Latin-inspired fish dishes, and standard Italian repertoire. The facility also has a catering service and hosts events of all kinds.

Charter Oak Financial
330 Whitney Ave., Holyoke
(413) 539-2000
www.charteroakfinancial.com
brendan naughton, general agent
Charter Oak’s services include risk management (including life insurance, disability income insurance, and long-term-care insurance), business planning and protection, retirement planning and investments, and fee-based financial planning.

Commercial Distributing Co. Inc.
46 South Broad St., Westfield
(413) 562-9691
www.commercialdist.com
Richard Placek, Chairman
Commercial Distributing Co. is a family-owned business servicing more than 1,000 bars, restaurants, and clubs, as well as more than 400 package and liquor stores. Now in its third generation, the company continues to grow by building brands and offering new products as the market changes.

Con-Test Analytical Laboratory (Filli, LLC)
39 Spruce St., East Longmeadow
(413) 525-2332
www.contestlabs.com
Tom Veratti, Founder and Consultant
Con-Test Inc. provides industrial-hygiene and analytical services to a broad range of clients. Originally focused on industrial-hygiene analysis, the laboratory-testing division has expanded its capabilities to include numerous techniques in air analysis, classical (wet) chemistry, metals, and organics.

Court Square Group Inc.
1350 Main St., Springfield
(413) 746-0054
www.courtsquaregroup.com
Keith Parent, President
Court Square is a leading managed-services company that provides an audit-ready, compliant cloud (ARCC) infrastructure for its clients and partners in the life-sciences industry.

David R. Northup Electrical Contractors Inc.
73 Bowles Road, Agawam
(413) 786-8930
www.northupelectric.com
David Northup, President
This is a family-owned, full-service electrical, HVAC, and plumbing contractor that specializes in everything from installation and replacement to preventive maintenance, indoor air-quality work, and sheet-metal fabrication.

The Dowd Agencies, LLC
14 Bobola Road, Holyoke
(413) 538-7444
www.dowd.com
John Dowd, President and CEO
The Dowd Agencies is the oldest insurance agency under continuous family ownership, and one of the most long-standing, experienced insurance agencies in Massachusetts.

E.F. Corcoran Plumbing & Heating Co. Inc.*
5 Rose Place, Springfield
(413) 732-1462
www.efcorcoran.com
Charles Edwards and Brian Toomey, Co-owners
E.F. Corcoran is a full-service plumbing and HVAC contractor. Services include 24-hour plumbing service, HVAC system installs, design-build services, energy retrofits, system replacements and modifications, gas piping, boilers, and more.
Freedom Credit Union
1976 Main St., Springfield
(800) 831-0160
www.freedom.coop
Glenn Welch, President and CEO
Freedom is a full-service credit union serving a wide range of business and consumer clients. Freedom has its main office on Main Street in Springfield, with other offices in Sixteen Acres, Feeding Hills, Ludlow, Chicopee, Easthampton, Northampton, Turners Falls, Greenfield, and Roger L. Putnam Vocational Technical Academy.

Governors America Corp. / GAC Management Co.*
720 Silver St., Agawam
(413) 786-5600
www.governors-america.com
Sean Collins, President
GAC is a leading provider of engine-governing and system controls to a worldwide list of equipment manufacturers and power providers. The engine-control products are used in a wide range of industries, including generator set, material handling, marine propulsion, mining, locomotive, and off-highway applications.

Haluch Water Contracting Inc.
399 Fuller St., Ludlow
(413) 589-1254
Thomas Haluch, President
Haluch Water Contracting’s main lines of business include sewer contracting, underground utilities, and water-main construction.

Holyoke Pediatrics Associates, LLP
150 Lower Westfield Road, Holyoke
(413) 536-2393
www.holyokepediatrics.com
Kathy Tremble, Adair Medina, Care Coordinators
HPA is the largest pediatric practice in Western Mass., providing primary-care services as well as lactation counseling, behavioral-health services, and patient education. HPA has a medical laboratory drawing site and also provides in-hospital support for new mothers.

JET Industries Inc.
307 Silver St., Agawam
(413) 786-2010
Michael Turrini, President
Jet Industries manufactures aircraft engines, parts, and equipment, as well as turbines and turbine generator sets and parts, aircraft power systems, flight instrumentation, and aircraft landing and braking systems.

Kittredge Equipment Co. Inc.
100 Bowles Road, Agawam
(413) 304-4100
www.kittredgeequipment.com
Wendy Webber, President
Kittridge Equipment is a $57 million equipment and supply giant. It boasts 70,000 square feet of inventory and warehouse, handles design services, and has designed everything from small restaurants to country clubs to in-plant cafeterias.

Lancer Transportation & Logistics / Sulco Warehousing & Logistics
311 Industry Ave., Springfield
(413) 739-4880
www.sulco-lancer.com
Todd Goodrich, President
Sulco Warehousing & Logistics operates a network of distribution centers. Lancer Transportation & Logistics is a DOT-registered contract motor carrier providing regional, national, and international truckload and LTL delivery services.

Louis and Clark Drug Inc.
309 East St. Springfield
(413) 737-2996
www.lcdrug.com
Skip Matthews, President
Louis & Clark provides prescriptions for individuals and institutions and helps those who need home medical equipment and supplies. The company also provides professional pharmacy and compounding services, medical equipment, independent-living services, and healthcare programs.
Maybury Associates Inc.*
90 Denslow Road, East Longmeadow
(888) 629-2879
www.maybury.com
John Maybury, President
Maybury Associates has more than 80 employees and is a distributor for about 1,300 manufacturers. The company designs, supplies, and services a wide variety of handling equipment throughout New England, and provides customers in a wide range of industries with solutions to move, lift, and store their parts and products.
Paragus Strategic IT*
112 Russell St., Hadley
(413) 587-2666
www.paragusit.com
Delcie Bean IV, President
Paragus has grown dramatically as an outsourced IT solution, providing business computer service, computer consulting, information-technology support, and other services to businesses of all sizes.

Rediker Software Inc.
2 Wilbraham Road, Hampden
(800) 213-9860
www.rediker.com
Andrew Anderlonis, President
Rediker Software has been providing school administrative software solutions for more than 35 years. Rediker Software is used by school administrators across the U.S. and in more than 100 countries, and is designed to meet the student-information-management needs of all types of schools and districts.

Rock Valley Tool, LLC
54 O’Neil St., Easthampton
(413) 527-2350
www.rockvalleytool.com
Elizabeth Paquette, President
Rock Valley Tool is a precision-machining facility housing both CNC and conventional machining equipment, along with a state-of-the-art inspection lab. With more than 40 years of experience, the company provides manufactured parts to customers in the aerospace, commercial/industrial, and plastic blow-molding industries.

Skip’s Outdoor Accents Inc.
1265 Suffield St., Agawam
(413) 786-0990
www.skipsonline.com
John and Scott Ansart, Owners
Skip’s Outdoor Accents specializes in a wide range of outdoor products, including storage sheds, gazebos, swingsets, and outdoor furniture, offering installation and delivery to sites with limited or no access. Skip’s shed and gazebo delivery is free to most of Massachusetts, Connecticut, and Rhode Island.

Tiger Press (Shafii’s Inc.)
50 Industrial Ave., East Longmeadow
(413) 224-2100
www.tigerpress.com
Reza Shafii, Jennifer Shafii, Owners
TigerPress is a sustainable, eco-friendly printer, using green technology and operating in a 100,000-square-foot manufacturing plant. The company offers digital printing, commercial printing, and custom package printing all under one roof.

Troy Industries Inc.
151 Capital Dr., West Springfield
(866) 788-6412
www.troyind.com
Steve Troy, CEO
Troy Industries is an industry leader that designs and manufactures innovative, top-quality small arms components and accessories and complete weapon upgrades. All products are American-made and designed to perform flawlessly under intense battle conditions.

United Personnel Services Inc.
289 Bridge St., Springfield
(413) 736-0800
www.unitedpersonnel.com
Tricia Canavan, President
United provides a full range of staffing services, including temporary staffing and full-time placement, on-site project management, and strategic recruitment in the Springfield, Hartford, and Northampton areas, specializing in administrative, professional, medical, and light-industrial staff.

Revenue Growth

1. The Nunes Companies Inc.
658 Center St., Ludlow
(413) 308-4940
www.nunescompanies.com
Armando Nunes, President
The Nunes Companies offers services such as sitework, road construction, and roll-off dumpster rentals, relying on leadership, quality, and cutting-edge technology to get the job done.

2. Brewmasters
Brewing Services, LLC
4 Main St., Williamsburg
(413) 268-2199
Dennis Bates, Michael Charpentier, Owners
Brewmasters Brewing Services is a small craft brewery offering a wide variety of services, including contract brewing and distilling.

3. Christopher Heights
of Northampton
50 Village Hill Road, Northampton
(413) 584-0701
www.christopherheights.com
michael taylor, executive director
Christopher Heights is a mixed-use community located in a natural setting that features scenic mountain views and walking paths. Residents and staff each bring their own experiences and talents, which are recognized and often incorporated into social activities and programs.

A.G. Miller Co. Inc.
53 Batavia St., Springfield
(413) 732-9297
www.agmiller.com
Rick Miller, President
A leader in the metal-fabricating industry, the company’s services include precision metal fabrication; design and engineering; assembly; forming, rolling, and bending; laser cutting; punching; precision saw cutting; welding; powder coating; and liquid painting.

Adam Quenneville Roofing & Siding Inc.*
160 Old Lyman Road, South Hadley
(413) 536-5955
www.1800newroof.net
Adam Quenneville, CEO
Adam Quenneville offers a wide range of residential and commercial services, including new roofs, retrofitting, roof repair, roof cleaning, vinyl siding, replacement windows, and the no-clog Gutter Shutter system. The company has earned the BBB Torch Award for trust, performance, and integrity.

American Pest Solutions Inc.
169 William St., Springfield
(413) 781-0044
www.413pestfree.com
Bob Russell, President
American Pest Solutions is a full-service pest-solutions company founded in 1913. With two locations, the company serves residential and commercial customers, offering inspection, treatment, and ongoing protection.

Baystate Crushing and Recycling Inc.
36 Carmelinas Circle, Ludlow
(413) 583-4440
www.baystateblasting.com
Paul Baltazar, President
Baystate Blasting Inc. is a family-owned drilling and blasting firm that provides a full range of rock-blasting and rock-crushing services, including sitework, heavy highway construction, residential work, quarry, and portable crushing and recycling. An ATF-licensed dealer of explosives, it offers rental of individual magazines.

Burgess, Schultz & Robb, P.C.
200 North Main St., South Building,
Suite 1, East Longmeadow
(413) 525-0025
www.bsrcpa.com
Andrew Robb, Managing Partner
Burgess, Schultz & Robb, P.C. is a professional certified public accounting firm providing audit, tax, business-advisory, and business-management services to private businesses, trusts, tax-exempt organizations, and individuals.
City Enterprise Inc.*
52-60 Berkshire Ave., Springfield
(413) 726-9549
www.cityenterpriseinc.com
Wonderlyn Murphy, President
City Enterprises Inc. is a general contractor with a diverse portfolio of clients, including the Groton Naval submarine base, Westover Air Reserve Base, the Federal Aviation Administration, the National Park Service, the Army Corps of Engineers, and many others.

Courier Express Inc.
111 Carando Dr., Springfield
(413) 730-6620
www.courierexp.com
Eric Devine, President
Courier Express is committed to providing custom, same-day delivery solutions for any shipment and a courteous, prompt, and professional delivery agent. The company ships everything from a single envelope to multiple pallets.

EOS Approach, LLC / Proshred Security International
75 Post Office Park, Wilbraham
(413) 596-5479
www.proshred.com
Joe Kelly, Owner
Proshred specializes in the secure, on-site information destruction of confidential and sensitive documents, computer hard drives, and electronic media. It is an ISO 9001:2008 certified and NAID AAA certified mobile shredding company.
Gallagher Real Estate
1763 Northampton St., Holyoke
(413) 536-7232
www.gogallagher.com
Paul Gallagher, Owner
Gallagher Real Estate is an independent brokerage that operates in Hampshire and Hampden counties in Massachusetts and Hartford County in Connecticut. The company specializes in both residential and commercial properties and has offices in Holyoke, South Hadley, East Longmeadow, and Springfield.

GMH Fence Co. Inc.
15 Benton Dr., East Longmeadow
(413) 525-3361
www.gmhfence.com
Glenn Hastie, Owner
GMH Fence Co. is one of the largest fence companies in the region, offering fence installations from a selection of wood, aluminum, steel, and vinyl fencing for residential and commercial customers.

Goss & McLain Insurance Agency Inc.
1767 Northampton St., Holyoke
(413) 534-7355
www.gossmclain.com
Deborah Buckley, President
Goss & McLain is an independent insurance agency offering a diverse portfolio of personal and business property and liability insurance, as well as life and health insurance. It also insures homes, cars, and businesses and protects against personal and business liabilities.
Greenough Packaging & Maintenance Supplies Inc.
54 Heywood Ave., West Springfield
(800) 273-2308
www.greenosupply.com
Craig Cassanelli, President
Greenough is a distributor of shipping, packaging, safety, breakroom, janitorial, cleaning, and facility-maintenance supplies. It also offers custom solutions to customers, such as printed bags, cups, and napkins, as well as custom packaging, including printed tape, boxes, stretch wrap, and strapping.

Kenney Masonry, LLC
P.O. Box 2506, Amherst
(413) 256-0400
www.kenneymasonry.com
Sarahbeth Kenney, Owner
Kenney Masonry is a family-owned company with more than 150 years of combined construction experience working with brick, block, stone, and concrete on commercial, institutional, public, and residential projects.

Knight Machine Tool Company Inc.
11 Industrial Dr., South Hadley
(413) 532-2507
Gary O’Brien, Owner
Knight Machine & Tool Co. is a metalworking and welding company that offers blacksmithing, metal roofing, and other services from its 11,000-square-foot facility.

L & L Property Service, LLC
582 Amostown Road, West Springfield
(413) 732-2739
Richard Lapinski, Owner
L & L Property Services is a locally owned company providing an array of property services, including lawn care, snow removal, sanding, excavations, patios and stone walls, hydroseeding, and more.

Ludlow Heating and Cooling Inc.
1056 Center St., Ludlow
(413) 583-6923
www.ludlowheatingandcooling.com
Karen Sheehan, President
Ludlow Heating & Cooling is a full-service energy company dedicated to providing quality heating and cooling product services including new system installation, oil heat delivery, and maintenance to an existing system.

Michael’s Party Rentals Inc.
1221 South Main St., Palmer
(413) 589-7368
www.michaelspartyrentals.com
Michael Linton, Owner
Michael’s Party Rentals operates year-round, seven days a week. Its 9,000-square-foot warehouse holds more than 100 tents of all sizes, tables, chairs, dance flooring, staging, lighting, and an extensive array of rental equipment for any type of party.

Oasis Shower Doors
(EG Partners, LLC)*
646 Springfield St., Feeding Hills
(800) 876-8420
www.oasisshowerdoors.com
Thomas Daly, Owner
Oasis is New England’s largest designer, fabricator, and installer of custom frameless glass shower enclosures and specialty glass, offering a wide array of interior glass entry systems and storefronts, sliding and fixed glass partition walls, back-painted glass, and switchable privacy glass for bedrooms, offices, and conference rooms.

Pioneer Valley
Financial Group, LLC
1252 Elm St., Suite 28, West Springfield
(413) 363-9265
www.pvfinancial.com
Joseph Leonczyk, Charles Myers, Senior Partners
PV Financial helps clients pursue their goals through careful financial planning and sound investment strategy. Services include retirement planning, asset growth, business planning, college funding, estate planning, and risk management.

R.R. Leduc Corp.*
100 Bobala Road, Holyoke
(413) 536-4329
www.rrleduc.com
Robert LeDuc, President
Since its inception in 1967, the R.R. Leduc Corp. has been a family-owned business that specializes in precision sheet metal and custom powder coatings. The company produces a variety of products for the communication, military, medical, electronics, and commercial industries.

Sanderson MacLeod Inc.
1199 South Main St., Palmer
(413) 283-3481
www.sandersonmacleod.com
Mark Borsari, President
From breakthrough brush innovation projects to supply-chain integration, Sanderson MacLeod leverages its experience and know-how in ways that produce high-quality twisted-wire brushes for its customers.

Springfield Thunderbirds (Springfield Hockey, LLC)
45 Bruce Landon Way, Springfield
(413) 739-4625
www.springfieldthunderbirds.com
Nathan Costa, President
The Springfield Thunderbirds are a professional ice hockey team and the AHL affiliate of the NHL’s Florida Panthers. Since the team began to play in the area in 2016, it has formed the T-Birds Foundation, a 501(c)(3) public charity that benefits causes in Springfield and surrounding Pioneer Valley communities.
Summit Careers Inc.
85 Mill St., Suite B, Springfield
(413) 733-9506
www.summitcareers.inc
Bryan Picard, Owner
Summit Careers is a full-service staffing and recruiting firm that provides temporary, temp-to-hire, and direct-hire services for clients in a variety of sectors, including light industrial, warehouse, professional trades, administrative, accounting, and executive.

United Industrial Textile Products Inc.
321 Main St., West Springfield
(413) 737-0095
www.uitprod.com
Wayne Perry, President
UIT is a family-owned manufacturer that has been making high-quality covers for commercial, military, and industrial applications for more than 60 years. Craftsmen at the company specialize in the creation of custom covers that are manufactured to each client’s unique specifications.

Villa Rose Restaurant (Tavares and Branco Enterprises Inc.)
1428 Center St., Ludlow
(413) 547-6667
www.villaroserestaurant.com
Tony Tavares, Owner
Nestled across from the Ludlow reservoir, the Villa Rose offers fine dining in a relaxed and intimate atmosphere. The restaurant offers a private room with availability for weddings, receptions, showers, anniversaries, and any other banquet function from 30 to 175 people.

Webber & Grinnell
Insurance Agency Inc.*
8 North King St., Northampton
(413) 586-0111
www.webberandgrinnell.com
Bill Grinnell, President
Webber and Grinnell has provided insurance protection for thousands of individuals and businesses throughout the Pioneer Valley for more than 150 years. The agency is balanced between business insurance, personal insurance, and employee benefits.

Westside Finishing Co. Inc.*
15 Samosett St., Holyoke
(413) 533-4909
www.wsfinish.com
Brian Bell, President
Westside Finishing is a family-owned business specializing in a wide array of services, including pre-treatment/cleaning, conveyorized powder coating, batch powder coating, silk screening, pad printing, masking, packaging, and trucking.

Briefcase Departments

North Adams Regional Hospital Closes
NORTH ADAMS — The board of trustees of Northern Berkshire Healthcare (NBH) approved a resolution late last month to close North Adams Regional Hospital (NARH), the Visiting Nurse Assoc. & Hospice of Northern Berkshire, and three medical practices owned by NBH. The decision was made in response to NBH’s worsening financial status. The organizations closed on March 28, but a court order kept the hospital Emergency Department open for the time being. “In the six years that I have been on the board, we have investigated every possible avenue and exhausted all options as we searched for a way to continue operating the hospital and its affiliates,” said Julia Bolton, board chair. “Board members, management, physicians, and employees have worked together with dedication and commitment to prevent this outcome. But now, given our finances and the daunting challenges that small rural community hospitals are facing in this healthcare environment, we can no longer continue.” More than 500 affected employees received layoff notices and assistance in filing for unemployment benefits. Northern Berkshire Healthcare Physicians Group includes Northern Berkshire Family Medicine, Northern Berkshire Ob/Gyn, and Northern Berkshire General Surgery, all in North Adams. “The implications of this decision are far-reaching, but our primary concern is for our patients,” said Timothy Jones, president and CEO of NBH. “We are working tirelessly to ensure a smooth transition to other care providers including other hospitals in the region.” Patients of Northern Berkshire Family Medicine and the VNA & Hospice of Northern Berkshire are being transitioned to other practices and agencies. “North Adams Regional Hospital opened 129 years ago in 1885, and as an institution we have served the people of this area with dedication and pride,” Jones said. “Many of those who work here have served our patients for decades, and today’s news is a shock. We wish it could be different.” Meanwhile, lawyers working for the state are seeking to keep emergency services operating for at least 90 days during any ownership transition or closure. Lawmakers are also discussing the possibility of merging NBS with a larger, more stable partner, most likely Berkshire Health Systems in Pittsfield.

Springfield Armor to Bolt for Michigan
SPRINGFIELD — The Springfield Armor, the NBA Developmental League affiliate of the Brooklyn Nets, have signed a deal with the Detroit Pistons to become that team’s minor-league affiliate and moves to Grand Rapids for the 2014-15 season. Owner Michael Savit’s decision to sell, first reported by Michigan-based mlive.com, came as a surprise to Springfield officials. The team has played at the MassMutual Center for the past five years. The new Grand Rapids franchise has an undisclosed multi-year affiliation agreement with the Pistons in place, and the sale has met league approval, according to mlive.com. It will play home games at The DeltaPlex Arena in Walker, a Grand Rapids suburb. The franchise will be locally owned, and the Pistons will establish a single-franchise affiliation with it. Currently, 14 of the 17 D-League teams have single-franchise affiliations with NBA parents. Detroit currently is one of six NBA teams sharing the Fort Wayne (Ind.) Mad Ants. D-League teams follow one of two ownership models — exclusive ownership by the parent NBA club, or a hybrid affiliation in which local ownership controls day-to-day and business operations while the parent club controls basketball operations. The Grand Rapids franchise will follow the hybrid model, whereby the Pistons will pay players’ and coaches’ salaries and run basketball operations, but local owners operate autonomously in other business areas, including marketing and merchandising.

UMass Football to Leave Mid-American Conference
AMHERST — The University of Massachusetts has announced that it will end its football affiliation with the Mid-American Conference (MAC) following the 2015 season. Athletic Director John McCutcheon said the decision was made after the MAC President’s Council elected to exercise a contract clause that offered UMass a choice of becoming a full member for all sports in the MAC or opting to remain a football-only member for just two more years. The university has been conducting a study of its current and potential conference alignments with the assistance of Carr Sports Consulting. “While the report is not complete,” McCutcheon said, “we believe full membership for all sports in the MAC is not a good fit for us. Because most of the MAC schools are in the Midwest, the additional travel would strain our athletic budget and pose considerable time-management challenges for our student athletes. We are confident that, within the next two years, we will find a more suitable conference for our FBS football program.” Currently, UMass Amherst has 21 varsity athletic teams (10 for men, 11 for women). Football plays in the MAC, and the other 20 teams compete in the Atlantic 10 Conference, Hockey East (men’s ice hockey), and the Colonial Athletic Assoc. (men’s lacrosse). UMass began playing as a football-only member of the MAC in 2012. McCutcheon added that “we remain committed to FBS football. Many institutions have successfully navigated this challenging period of conference realignment, and we will do the same.” Football coach Mark Whipple expressed confidence in the future of the university’s football program. “I was aware of this possibility when I accepted the position of head coach, and I believe this move is in the university’s best interest,” he said. “My focus is on building a program that we all can be proud of and that provides a great experience for our student athletes.” Whipple, the coach with the most wins in UMass football history, returned to the helm of the program this year. The Minutemen’s 2014 home schedule includes three games at refurbished McGuirk Alumni Stadium in Amherst and three games at Gillette Stadium in Foxboro.

Leadership Pioneer Valley Seeks Applications for Fall
SPRINGFIELD — Leadership Pioneer Valley (LVP) is now accepting applications for its 2015 class, which begins in late September. LVP is a regional leadership-development program for 40 existing and emerging leaders from the private, public, and nonprofit sectors. It helps businesses retain employees; enhances leadership skills, including collaboration, team building, confidence, and cultural competency; builds wider and more diverse networks; and increases community and regional understanding. The 10-month program immerses participants in an inspiring and results-driven curriculum that teaches hands-on leadership skills while examining critical issues that impact the region. LVP combines seminars and experiential learning at different locations throughout the Valley to foster the skills, collaboration, networks, and commitment needed to build the next generation of area leaders. The competitive application process prioritizes diversity by employment sector, geography, race, gender, and sexual orientation. “I have had the opportunity to work with some of the Baystate graduates of LPV,” said Steven Bradley, vice president of Government and Community Relations and Public Affairs at Baystate Health. “They are taking their learning seriously and upped their leadership within their departments and in the organization as a whole. It was a great experience for them and Baystate.” To find information about tuition, upcoming open houses, the 2014-15 program schedule, and how to apply, visit www.leadershippv.org. The application deadline is July 1.

Ted Hebert to Sue Big E Over Casino Fallout
WEST SPRINGFIELD — West Springfield resident Ted Hebert, owner of Teddy Bear Pools, who was opposed to the Hard Rock Casino proposed for the Big E fairgrounds and defeated in September by West Springfield voters, recently filed a lawsuit on behalf of himself and Teddy Bear Pools against the Eastern States Exposition, claiming his West Springfield casino opposition has led to Big E management to exclude Teddy Bear Pools from the 2014 Fair after 28 consecutive years as an exhibitor. “We filed suit today [March 31] in Hampden County Superior Court seeking injunctive relief that would allow Teddy Bear Pools, an exhibitor at the Eastern States Exposition for the past 28 years, to have a continued presence,” said Hebert’s attorney, Paul Rothschild of the Springfield law firm Bacon Wilson, P.C. “Prior to the referendum and after Ted Hebert expressed his personal opposition to a proposed West Springfield casino, documents we are prepared to submit in a hearing before the court will show that Big E management suggested Hebert ‘be a team player’ and withdraw his opposition to the casino. Since the referendum this past September, Ted Hebert has repeatedly reached out to fair management and members of the exposition’s board of trustees to maintain the long-standing relationship between Teddy Bear Pools and the Big E, and to continue a presence on the fairgrounds for this year’s fair. Hebert learned his company would not be welcomed at the 2014 Big E, and Teddy Bear Pools was omitted from the standard exposition communication about leasing space for the fall fair.” Big E President Gene Cassidy told the Republican that he was not aware of the lawsuit until he was asked about it by the newspaper. Rothschild said he planned to seeking a hearing in Superior Court based on the Massachusetts Civil Rights Statute, claiming that Hebert’s civil rights were interfered with by “threats, intimidation, or coercion” and exclusion from the upcoming Big E by fair management. The lawsuit will seek reinstatement as an exhibitor and an award of damages.

Business Confidence Up Slightly in March
BOSTON — The Associated Industries of Massachusetts (AIM) Business Confidence Index, continuing to hold close to a neutral 50 on its 100-point scale, rose slightly to 51.1 in March. “Business confidence in Massachusetts has been in neutral range for a year, dipping below neutral when there was a threat of federal default and when the  government shut down in October, but otherwise with not much upside,” said Raymond Torto, global chairman of research at CBRE and chair of AIM’s Board of Economic Advisors. Torto pointed to several factors that are holding the confidence index down. “One is a generally negative view of national conditions, attributable in part to deadlocked politics. The confidence numbers are persistently low in relation to the actual performance of the economy. Another, as we noted last month, is particularly weak confidence among small employers, who face severe competitive pressures and feel the weight of regulatory burdens. Finally, hiring trends are built into our index, and among employers participating in our survey, the ability to contribute to job creation has been less hearty than might be expected during a recovery period.” AIM’s Business Confidence Index has been issued monthly since July 1991 under the oversight of the Board of Economic Advisors. Presented on a scale on which 50 is neutral, its historical high was 68.5, attained in 1997 and 1998; its all-time low was 33.3 in February 2009.

Sections Travel and Tourism

Fair Forecast

Big E Crowd

Since taking over as CEO of the Eastern States Exposition in 2012, Gene Cassidy has overseen record-setting attendance during the 17-day Big E fair and a robust series of year-round events that, together, generate nearly a half-billion dollars in economic impact. But that success is no fluke; it’s a result of year-round work and the ability to plan years down the road. That road will soon bring several challenges, from increased competition for dollars (notably from a Springfield casino) to a very worrisome highway reconstruction. But with a century of history behind it, the Big E seems poised for a promising future.

Gene Cassidy buys groceries just like everyone else, but he doesn’t look forward to it.

“I’ve said this before: There are very few places to work, places you can establish yourself as a professional, where your patrons look forward to supporting you,” said Cassidy, CEO of the Eastern States Exposition (ESE). “Don D’Amour [CEO of Big Y] is a good friend of mine, but, as much as I like Don, I hate grocery shopping. But people want to come to the fair. So we have to work 24/7/365 to make sure this stays relevant in people’s minds and they come to support us.”

That year-round effort — which is intensifying this month as the Big E, the ESE’s flagship, 17-day agricultural fair, prepares to open on Sept. 18 — has resulted in record-setting attendance figures every year since Cassidy, who has been with Eastern States since 1993, took the reins from Wayne McCary in 2012.

Gene Cassidy

Gene Cassidy says record-setting attendance for the past three fairs is a result of year-round planning.

“Obviously, our goal is to set records,” he said. “We want to create an event that people want to be a part of, and we really operate 365 days a year with that in mind. We want people to buy into the whole product that is the Eastern States Exposition.”

And they do, he continued. But it’s fun with a purpose.

“We’re geared toward families and geared toward fun, but we have a mission,” Cassidy told BusinessWest. “We are stewards of a nonprofit organization that’s charged with the promotion of agriculture and industry for the six New England states.”

Cassidy reveres the fair’s founder, Joshua L. Brooks, an industrialist so concerned that agriculture was losing ground in New England at the turn of the last century — with so much being produced out of the Midwest and South Central states — that he persuaded the National Dairy Show to move its annual event from Chicago to West Springfield in 1916, christening the new event the Eastern States Agricultural and Industrial Exposition.

“That name was so cumbersome that, in 1923, Mr. Brooks shortened it to Eastern States Exposition,” Cassidy said. “But he was an industrialist; he wanted to make sure we pay attention to industry in our region, and that’s something that’s easily lost in translation to the average fair patron. Even residents of West Springfield may not associate Eastern States with industry, but we play a significant role in supporting educational endeavors to that end.”

As treasurer of the Regional Employment Board of Hampden County (REB), Cassidy has long been involved in efforts to meet the workforce needs of area industries by supporting education and training programs. “We need to make sure we have the resources to keep building a workforce for the future.”

He noted that trades aren’t taught in high schools like they were 25 years ago, having been replaced by an emphasis on preparing students for a liberal-arts education in college, and that shift has contributed to a skills gap area companies grapple with today.

From Maine lobster to Rhode Island chowder

From Maine lobster to Rhode Island chowder to anything that can possibly be deep-fried, the Big E offers food for every taste.From Maine lobster to Rhode Island chowder

“The machine-tool industry will need 44,000 more people in the next 10 years, and at the rate we’re educating these kids, we can only produce half that number,” he said. “We have to change the way we’re doing things today if we want to keep these core industries relevant in our economy. Otherwise, those companies will move somewhere else.”

The Big E has long played a role in raising awareness of industry in the region, but that has become an increasingly difficult task.

“We’ve struggled with that,” Cassidy said. “There was a time at the fair when there were more elements of industry; we had big trucks and combines, machine-tooling equipment on display. In this age, there are now trade shows that satisfy those specific markets, and they advertise on the Internet.”

Years ago, he explained, companies like Westinghouse and General Electric would introduce new products at the Big E, and Nash Motors would put brand-new models on display. “In this contemporary age, fairs don’t fill that need anymore; there are other means by which companies communicate with customers.”

To fill that gap, Cassidy and his team bring as many niche trade shows as possible to the fairgrounds throughout the year, but the Big E itself has had to evolve past its industry-centric roots. No worries, though — there’s still plenty on tap.

Farm System

Agriculture, for instance.

“The lion’s share of our revenue goes to supporting best practices in agriculture production,” Cassidy told BusinessWest, and it’s an effort that extends throughout the year.

“Because of the way agriculture has changed over the past 100 years, our reach goes way beyond New England,” he added. “Last week, we had a youth sheep show that attracted people from 20 states, including Michigan, Missouri, and Oklahoma.

“Our agriculture schedule takes place all year,” he went on. “Obviously, it’s very important for us, as it was to our founder. We play a material role in subsidizing the horse-show industry. Two of the oldest horse shows in the country are produced during our fair. It’s historically important — a part of our DNA.”

But Cassidy admitted that plenty of people attend the Big E for the wide array of food.

“We’re always searching for new food products, and that search goes on every day,” he said, noting that the recent food-truck festival held on the fairgrounds — which featured 41 trucks and attracted almost 30,000 attendees, double the expected turnout — reflects how important food offerings are to the success of the fair. “And nowadays, the food trailers have incredible technology; they can cook virtually anything.”

Still, he added, “it’s not easy to get into the Big E. We’re very, very concerned about people’s health. We work very closely with the town of West Springfield’s health inspector, and we also have an independent health inspector on our own payroll to make sure the food products are second to none,” he said, noting that, for example, all frying oil must be changed daily, where restaurants might reuse a batch for two or three days.

In a time when an incident can spread across social media with viral speed, the Big E takes its reputation seriously.

“Food safety is extremely important to all of us,” he added. “All you need is one person to get sick, and that’s the end of you. You’ve got to be diligent with refrigeration. It’s not inexpensive to be a food purveyor on the fairgrounds because we insist on high standards.”

The animal shows and competitions also feature much more behind the scenes than patrons realize, he added.

“We have very high ethical standards on our agricultural programming; in fact, the code of ethics at Eastern States has been copied by other agricultural entities across the country. If you’re competing at that level, people will drug their cattle, so we have to do a lot of animal testing. Just like with steroids in baseball, we make sure they’re not chemically tampered with.

“We take that stuff seriously,” he went on. “Just this week, the headlines in the agriculture industry were that all the people showing cattle at the Indiana State Fair last year were stripped of their ribbons after it was determined there was some drugging going on. We wouldn’t want our cattle show to be compromised. That’s our frontline reputation, same as if someone got sick with salmonella at a food stand.”

This year has brought another threat — breakouts of avian flu, which is lethal to poultry.

“The avian flu is a big issue for us. That’s why this is the first year in maybe 60 years we won’t have a chick hatchery,” Cassidy explained. “We just can’t take a chance of contributing to the spread. It doesn’t harm humans, but we don’t want to take any chance of spreading avain flu to other birds.

“People won’t like that,” he said regarding the hatchery closing. “They do look forward to it. But we’ll have an exhibit about poultry, educating people about avian flu.”

Music, Music, Music

Musical entertainment has been a staple of the Big E for generations. But every year, Cassidy noted, it has become more expensive to book top acts, so several years ago, the Big E started charging for a top musical act or two while charging fair attendees nothing for the rest.

The midway lined with carnival rides

The midway lined with carnival rides is typically a big hit with the younger set at the Big E.

“You have to budget for a profit so you can pay your bills, but you have to invest in your product so people can enjoy their experience. We give away a lot of entertainment, so that everyone can participate at no extra cost,” he said, noting that this year’s live concerts include Kansas, Ace Frehley, Bridgit Mendler, the Charlie Daniels Band, Southside Johnny & the Asbury Jukes, Anita Ward, and about a dozen more, including a visit from DJ Paris Hilton, who, it turns out, enjoys spinning records when she’s not earning tens of millions annually in the fashion world.

“Now, as we speak, in the early weeks of August, we’re really focused on 2016,” Cassidy said, adding that John Juliano, the Big E’s long-time special-events director, is already working on securing entertainment contracts for next fall. “He’s constantly building his contact network so we’re able to attract good-quality talent. So much of our ability to promote ourselves is connected to these big names.”

He added that the Big E has a strong reputation in the entertainment industry for managing talent, which is critical. “We make it so these people have a great experience here, so we can attract the next batch. And we have to be really good at it, because we’re competing in a very difficult marketplace.”

It’s a constant battle, he went on. “Within three days of the fair closing down, John is in Nashville, meeting with talent agents, and the management team from Eastern States will be fully engaged, out at national conventions, looking for exhibitors and vendors. It’s a lot of fun, but it’s a lot of work. You have to get 2016 booked up; if you don’t have everyone lined up by May 1, you’re in trouble.”

There’s plenty at stake when planning a successful fair, he noted. According to a report the ESE produced last year, the 17-day Big E, plus all the other events that take place on the fairgrounds each year — which feature exhibitions for animal lovers, car enthusiasts, gun owners, campers, and dozens of other groups — benefit the region with an annual economic impact of $479 million.

The tax revenues alone include $3 million in income tax, $1.4 million in sales tax, $427,000 in hotel tax, and $3.3 million in food and beverage tax. More significantly, events generate $299 million in gross regional product and account for 3,000 jobs in Hampden County that generate $91.9 million in personal income. The exposition’s impact on the rest of New England and New York include 2,000 jobs generating $134 million in personal income. In all, 2.5 million visitors stop by the fairgrounds each year, well over 1 million for the Big E alone.

“A lot of my time is dedicated to discovering more non-fair events, trying to draw people to the region year-round with trade shows and other stuff,” he said. “It’s a means by which to promote the region, get more people here to our hotels, drive people to our airports, and create a mechanism for commerce.”

Home Stretch

Of course, most of the staff’s attention is acutely tuned to the Big E — everything from the big picture to the smallest details.

“We’re making sure the fairgrounds are tuned up,” Cassidy said. “Everything has to be tested — door locks, fire suppression, make sure the drains are clear. We do a lot of maintenance during the year, but this is the time everything gets tested.

“If we didn’t start setting up the fair until very late, we’d have way too many people working way too many hours, and mistakes would happen,” he added. “So, right now, we’re a steam locomotive going downhill.”

That preparation mingles with a healthy dose of hope — mostly for favorable weather, as a weekend of steady rain can wreak havoc with revenues. But weather isn’t the only challenge. As Cassidy mentioned, the entertainment market has been crowded in recent decades by the two Connecticut casinos (and more to come in Massachusetts, including MGM Springfield right across the river in 2017), civic centers, and other venues.

showcase for local talent from schools and clubs

The annual fair also provides a showcase for local talent from schools and clubs.

“The addition of the [Springfield] casino is terrific in terms of a rising tide lifting all boats,” he told BusinessWest. “I’m looking forward to a time when we can help them with promotion and some talent, and maybe they would be interested in helping us as well. Working in unison, they can benefit from the traffic we drive to them, and people experiencing their facility for the first time may learn about the existence of the Eastern States Exposition.”

That casino might not open until 2018, however, thanks to a major highway reconstruction project that will shut down a portion of I-91 in downtown Springfield for more than two years.

“The highway job scares the hell out of me; it really, really does,” Cassidy said. “This could extend beyond two fairs, and it’s something we have very serious concerns about. Frankly, everyone in the region who is in business needs their awareness raised about this. Once it’s done, it will be a marvelous thing, a terrific improvement. But between now and then, it’s going to tax businesses — and the ability of facilities such as ours to attract people.”

But, when it comes to such challenges, he’s accustomed to planning ahead, because that’s how a century-old institution remains vital in the public’s mind.

“In a 100-year-old organization, I have to be thinking 25 years out,” he said. “This place has got to be as relevant in 2040 as it is in 2015. Mr. Brooks, when he conceived of this place, he was thinking way into the future.”

The fairgrounds have seen plenty of change; Cassidy recalled how the site was once an ice-hockey mecca before the rink was eliminated in 1992. And he showed BusinessWest detailed plans for how the Big E grounds might have been used for several Olympic events in 2024, including cycling and cross-country — plans that are now defunct, obviously, since Boston is no longer competing to host those Games. But the effort demonstrates how Eastern States Exposition leaders need to think outside the box to remain relevant in the next 100 years.

“We have a responsibility to families to maintain ourselves as a place that provides a family environment an outlet for socializing and learning about agriculture and industry, and I think those things won’t change; those are staples of American society,” he said. “There’s a sense of community at Eastern States, and fewer and fewer places have that sense.”


Joseph Bednar can be reached at [email protected]