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Business of Aging

Education Anywhere

Marjorie Bessette says online nursing programs are opening doors to higher degrees at a time when the industry is demanding them.

Marjorie Bessette says online nursing programs are opening doors to higher degrees at a time when the industry is demanding them.

Back in 2010, the Institute of Medicine put out a call for 80% of all registered nurses to have a bachelor’s degree in nursing (BSN) by 2020. National nurse organizations picked up the goal as well — 85% is the current goal — while hospitals with ‘magnet’ status, such as Baystate Medical Center, maintain even stricter staffing goals.

One problem, though: RNs work full-time jobs, and many go home to a full slate of family and parenting obligations. And that leaves little opportunity to go back to school to take classes toward a BSN.

Enter the online model.

“The reason for the increase in online RN-to-BSN programs is the need to increase the number of BSN-prepared nurses in the workplace,” said Marjorie Bessette, academic director of Health and Nursing at Bay Path University.

“There’s a national initiative to have 85% of RNs be minimally at the BSN level by 2020, which is right around the corner,” she went on. “Nurses have full-time jobs and full-time lives. With area hospitals and work sites demanding BSNs, we’re trying to help that workforce shortage by creating accelerated programs online that nurses can take on their own schedule. They don’t have to be in class at a certain time.”

Bay Path, through its American Women’s College, launched its online RN-to-BSN program in 2015 and graduated its first class in 2017. It also offers online tracks toward master of science in nursing (MSN) and doctor of nursing practice degrees.

“Many students come in with an RN already, and they’re usually able to transfer most of their associate-degree credits toward a bachelor’s degree,” Bessette noted.

American International College (AIC) offers online programs for an RN-to-BSN degree, as well as its MSN track, which offers three concentrations: nurse educator, nurse administrator, and family nurse practitioner.

“Ultimately, both RNs and graduate-program students are already working nurses, and it can be challenging to go back to school while working on their chosen career, but the online format gives them the opportunity to do that,” said Ellen Furman, interim director for Graduate Nursing and assistant professor of Nursing at AIC.

“The reason for the increase in online RN-to-BSN programs is the need to increase the number of BSN-prepared nurses in the workplace.”

“They have to be online weekly, but when, exactly, to be online is up to them,” she went on. “So, a nurse might be working nights, or might be on days, and this gives them the flexibility to arrange their schedule to get their work done at a time that’s convenient for them.”

And convenience is paramount for young medical professionals who don’t need much more added stress on their plates.

“Many have families, and trying to balance that can be really difficult,” Furman said. “With the online forum, they can work when they want to work, or when they have time to work, rather than being at a specific place at a specific time on a weekly basis.”

And that, industry leaders believe, will lead to many more nurses seeking the higher degrees so in demand.

“There is currently an RN shortage, which seems to be cyclical. Some years, graduates are looking for jobs, and some years, there are multiple jobs per graduate,” Furman said. “Right now, there seems to be a real shortage. If you look at any healthcare institution in the region, they’re all looking to recruit nurses, and at higher levels of education, especially if they’re a magnet institution like Baystate, which is looking to increase their number of nurses with higher degrees.”

Setting the Pace

Cindy Dakin, professor and director of Graduate Nursing Studies at Elms College School of Nursing, said Elms offers all three tracks of its MSN program — one in nursing education, one in nursing and health services management, and the third in school nursing — online.

“You don’t have to be sitting in front of the computer at a specific time. Classes are not live. You can access the materials through the system,” she noted. “The faculty will load the syllabus and load all the assignments for the entire semester, so students know when each deadline is. That allows them to plan ahead if they want to get ahead. If somebody moves quicker, or if a vacation is coming up, you can get it done ahead of time if you want to. It allows flexibility when you can access the whole course and know what the requirements and deadlines are.”

Elms launched its first MSN program — a totally in-person classroom model — in 2008, then moved to a hybrid format, recogizing that nurses have busy lives, and the requirements of the job — with often-unexpected overtime shifts arising — made it difficult to come to class at times.

School nurses in particular were having a tough time making it to class for 3 or 3:30 p.m., Dakin noted. “They always had to be late, and we always made allowances for them, but they were still missing something in the first half-hour of class.”

The best option, department leaders decided, was a totally online program.

“It has helped to broaden our market,” she said. “Normally, students — even in hybrid programs — have lived within close proximity to Elms, and come on campus for classes. Being online, I have students from the North Shore, on Nantucket, and these people definitely would not have enrolled in our program if we still required face-to-face classes. Our base is much wider now.”

Bessette added that students face the same academic rigors as they would in a physical classroom, but they can complete the program on an accelerated basis to meet the requirements.

“It’s more convenient because, whatever shift you’re working as a nurse, you’re able to fit that in. When I went back for my bachelor’s degree, I did it the traditional way; we didn’t have an online program at the time. I went in the evening after work, one course, three nights a week, for 15 weeks. But I did my master’s online, and that made a huge difference.”

Most online nursing courses do require a clinical component, depending on the track. Also, “we have a few on-campus days, but those are minimal,” Furman said. “In the RN-to-BSN program, there’s no on-campus requirement.”

Breaking Through

Dakin was quick to note that, if students need to talk to faculty, the professor will schedule a session, or perhaps arrange to meet several students at once through a videoconferencing session.

In fact, technology has made the online model feel less isolating in recent years, she added. “When they load the course information, they may use PowerPoint, or they might tape themselves lecturing. Most of us, at the very least, do voiceovers, which lends a more personal aspect to it.

“Some students aren’t sure if they’ll like it,” she added. “They like the extra time, not having to travel to a specific place. But they’re also afraid of losing contact. But that doesn’t happen, and at the same time, it really broadens our base to recruit students.”

Furman agreed.

“There will be people who say, ‘I don’t think I can learn online.’ I’ve been that student who has been both online and in the classroom, and I’ll say that online education is not like it used to be,” she told BusinessWest. “Today, with technology as it is, there are so many more options to deliver content and more effectively teach students in that online room. I believe if a student says they can’t learn online, they just haven’t been engaged in the right program in the right way.”

Joseph Bednar can be reached at [email protected]

Cover Story Sections Travel and Tourism

Hot Tips

Vacations are highlights of anyone’s calendar, and summertime is, admittedly, a perfect time to get away. But it’s also a great time to stay at home and enjoy the embarrassment of riches Western Mass. has to offer when it comes to arts and entertainment, cultural experiences, community gatherings, and encounters with nature. From music festivals and agricultural fairs to zoos and water activities — and much more — here is BusinessWest’s annual rundown of some of the region’s outdoor highlights. Have fun!

 

MUSIC, THEATER, AND DANCE

FreshGrass Festival
1040 MASS MoCA Way, North Adams, MA
www.freshgrass.com
Admission: $46-$119 for three-day pass; $350 for VIP ‘FreshPass’
Sept. 14-16: The Massachusetts Museum of Contemporary Art is known for its musical events, and the Fresh Grass festival is among the highlights, showcasing close to 50 bluegrass artists and bands over three days. This year, the lineup includes Indigo Girls, Trampled by Turtles, Flogging Molly, Béla Fleck, Ricky Skaggs and Kentucky Thunder, and many more.

Green River Festival
One College Dr., Greenfield, MA
www.greenriverfestival.com
Admission: Weekend, $129.99; Friday, $34.99; Saturday, $69.99; Sunday, $64.99
July 13-15: For one weekend every July, Greenfield Community College hosts a high-energy celebration of music; local food, beer, and wine; handmade crafts; and games and activities for families and children — all topped off with hot-air-balloon launches and Friday- and Saturday-evening ‘balloon glows.’ The music is continuous on three stages, with more than 35 bands slated to perform.

Jacob’s Pillow Dance Festival
358 George Carter Road, Becket, MA
www.jacobspillow.org
Admission: $25 and up
Through Aug. 26: Now in its 86th season, Jacob’s Pillow has become one of the country’s premier showcases for dance, featuring more than 50 dance companies from the U.S. and around the world. Participants can take in scores of free performances, talks, and events; train at one of the nation’s most prestigious dance-training centers; and take part in community programs designed to educate and engage audiences of all ages. This year’s highlights include a season-opening performance by the Royal Danish Ballet, a visit from the ever-popular Pilobolus, and an artist-curated program by New York City Ballet’s Daniel Ulbricht.

Mahaiwe Performing Arts Center
14 Castle St., Great Barrington, MA
www.mahaiwe.org
Admission: Varies by event
Year-round: The beloved Mahaiwe Theatre dates back to 1905 — continuously running programs since its opening — and underwent an extensive, $9 million renovation starting in 2003. Today, the theater seats just under 700 and hosts year-round arts programming, including music, dance, theatre, opera, talks, and movie classics. It’s leaders say Mahaiwe is a staple and a resource: its live performances inspire tens of thousands of audience members each year, its embrace of modern technology supplements programming with live, high-definition satellite broadcasts from around the world, and its year-round schedule enhances the quality of life for those who reside in and visit the Berkshires.

Old Sturbridge Village Craft Beer & Roots Music Festival
1 Old Sturbridge Village Road, Sturbridge, MA
www.osv.org
Admission: $14-$28; free for children under 4
July 21: OSV’s craft beer festival is back, with more brews, bands, and bites than ever before. Eighteen craft breweries from across New England will offer an opportunity to sample and purchase some of the region’s top beers, ciders, and ales, while barbecue pork, brats, burgers, and more will be available. At five indoor and outdoor stages, more than a dozen musical artists will present the sounds of Americana, bluegrass, country, folk, and roots music.

Springfield Jazz and Roots Festival
Court Square, Springfield, MA
www.springfieldjazzfest.com
Admission: Free
Aug. 11: The fifth annual Springfield Jazz & Roots Festival will offer a festive atmosphere featuring locally and internationally acclaimed musical artists. More than 10,000 people are expected to hear sounds from a mix of well-known artists and up-and-comers. Headliners announced so far include Maceo Parker, Pedrito Martinez Group, and Jon Cleary, with more announcements expected soon.

Tanglewood
297 West St., Lenox, MA
www.bso.org
Admission: Varies
Through Sept. 14: Tanglewood has been the summer home of the Boston Symphony Orchestra since 1937, and like previous years, it has a broad, diverse slate of concerts in store for the 2018 season, including the Festival of Contemporary Music on July 26-30 and performances by the Boston Symphony and Boston Pops orchestras, ensembles of the Tanglewood Music Center, and internationally renowned guest artists from the worlds of classical, jazz, American songbook, Broadway, rock, pop, and dance.

Williamstown Theatre Festival
1000 Main St., Williamstown, MA
www.wtfestival.org
Admission: $60-$75
Through Aug. 19: Six decades ago, the leaders of Williams College’s drama department and news office conceived of an idea: using the campus’ theater for a summer performance program with a resident company. Since then, the festival has attracted a raft of notable guest performers, with this year’s names including Matthew Broderick (The Closet, June 26 to July 4) and Mary-Louise Parker (The Sound Inside, June 27 to July 8). The 2018 season’s seven productions will spotlight a range of both original productions and works by well-known playwrights.

HISTORY AND CULTURE

Naismith Memorial Basketball Hall of Fame
1000 Hall of Fame Ave., Springfield, MA
www.hoophall.com
Admission: $16-$24; free for children under 5
Year-round: The Naismith Memorial Basketball Hall of Fame is home to more than 300 inductees and more than 40,000 square feet of basketball history. Hundreds of interactive exhibits share the spotlight with skills challenges, live clinics, and shooting contests. A $44 million capital campaign is funding a two-phase renovation project, with the first phase, including new dome lighting, a main lobby overhaul, and significant renovation of the Hall’s theater, now complete.

Glasgow Lands Scottish Festival
300 North Main St., Florence, MA
www.glasgowlands.org
Admission: $5-$16, free for children under 6
July 21: Celebrating its 25th anniversary this year, the largest Scottish festival in Massachusetts, held at Look Park, features Highland dancers, pipe bands, a pipe and drum competition, animals, spinners, weavers, harpists, Celtic music, athletic contests, activities for children, and the authentically dressed Historic Highlanders recreating everyday life in that society from the 14th through 18th centuries.

Glendi
22 St. George Road, Springfield, MA
www.stgeorgecath.org/glendi
Admission: Free
Sept. 7-9: Every year, St. George Cathedral offers thousands of visitors the best in traditional Greek foods, pastries, music, dancing, and old-fashioned Greek hospitality. In addition, the festival offers activities for children, tours of the historic St. George Cathedral and Byzantine Chapel, vendors from across the East Coast, icon workshops, movies in the Glendi Theatre, cooking demonstrations, and more.

Historic Deerfield
84B Old Main St., Deerfield, MA
www.historic-deerfield.org
Admission: $5-$18; free for children under 6
Year-round: Historic Deerfield, founded in 1952, is an outdoor museum that interprets the history and culture of early New England and the Connecticut River Valley. Visitors can tour 12 carefully preserved antique houses dating from 1730 to 1850, and explore world-class collections of regional furniture, silver, textiles, and other decorative arts on display in the authentic period houses and in the Flynt Center of Early New England Life, a state-of-the-art museum facility. Check out the website for a packed roster of summer activities, including educational lectures, cooking demonstrations, and exhibitions of period decoration, textiles, furniture, and art.

Pocumtuck Homelands Festival
Unity Park, 1st Street, Turners Falls, MA
www.nolumbekaproject.org
Admission: Free
Aug. 4: This fifth annual celebration of the parks, people, history, and culture of Turners Falls is a coordinated effort of the Nolumbeka Project and RiverCulture. The event features outstanding Native American crafts, food, and live music, as well as demonstrations of primitive skills. The Nolumbeka Project aims to preserve regional Native American history through educational programs, art, history, music, heritage seed preservation, and cultural events.

Shakerfest
1843 West Housatonic St., Pittsfield, MA
www.hancockshakervillage.org
Admission: $65-$70 for all access; individual activities priced separately
Aug. 18: Hancock Shaker Village will present a day of music, ballads, storytelling, and dance — a place where musicians blend with the audience, and there’s no backstage. From food to free tours of ancient medicinal herb gardens, this festival offers numerous experiences to enjoy with the music, including afternoon harmony and dance workshop; an evening performance in the barn that combines traditional song and dance with new compositions, movement, and projections inspired by the Shakers who built the barn; and a rollicking barn dance.

Stone Soul Festival
1780 Roosevelt Ave., Springfield, MA
www.stonesoulfestival.com
Admission: Free
Aug. 31 to Sept. 2: New England’s largest African-American festival offers family-oriented activities, entertainment, and cultural enrichment, and is a vehicle for minority-owned businesses to display their wares and crafts. Entertainment at Blunt Park includes gospel, jazz, R&B, and dance. Sunday’s free picnic includes ribs and chicken cooked by talented pitmasters, backed by live gospel music performed by local and regional choirs.

Yidstock
1021 West St., Amherst, MA
www.yiddishbookcenter.org/yidstock
Admission: Festival pass, $236; tickets may be purchased for individual events
July 12-15: Boasting an array of concerts, lectures, and workshops, Yidstock 2018: The Festival of New Yiddish Music brings the best in klezmer and new Yiddish music to the stage at the Yiddish Book Center on the campus of Hampshire College. The seventh annual event offers an intriguing glimpse into Jewish roots, music, and culture.

FAIRS AND FESTS

Berkshires Arts Festival
380 State Road, Great Barrington, MA
www.berkshiresartsfestival.com
Admission: $7-$14; free for children under 10
n July 6-8: Ski Butternut may be best-known for … well, skiing, of course. But the property also plays host to the Berkshires Arts Festival, a regional tradition now in its 17th year. Thousands of art lovers and collectors are expected to stop by to check out and purchase the creations of more than 200 artists and designers.

The Big E
1305 Memorial Ave., West Springfield, MA
www.easternstatesexposition.com
Admission: $10-$15; free for children under 5; 17-day pass $20-$40
Sept. 14-30: As regional fairs go, it’s still the big one, and there’s something for everyone, whether it’s the copious fair food or the livestock shows, the Avenue of States houses or the parades, the local vendors and crafters or the live music. But it’s not the only agricultural fair on the block. The Westfield Fair kicks things off Aug. 18-20, followed by the Blandford Fair and the Three County Fair in Northampton Aug. 31 to Sept. 3, the Franklin County Fair in Greenfield on Sept. 6-9, and the Belchertown Fair on Sept. 21-23, to name some of the larger gatherings.

Celebrate Holyoke
Downtown Holyoke, MA
www.celebrateholyokemass.com
Admission: Free
Aug. 24-26: Celebrate Holyoke is a three-day festival that made its return in 2015 after a 10-year hiatus, and typically draws more than 10,000 people downtown over the course of the weekend. This year’s festival will include live musical performances, food and beverages from local restaurants, activities for children, and goods from local artists and makers.

Downtown Get Down
Exchange Street, Chicopee, MA
www.chicopeegetdown.com
Admission: Free
Aug. 24-25: Now in its fourth year, Chicopee’s downtown block party, which typically draws about 15,000 people to the streets around City Hall, will feature tons of live music, as well as attractions for children, local food vendors, live art demonstrations, and the Get Down 5K Race.

Franklin County Beer Fest
66 Thunder Mountain Road, Charlemont, MA
www.berkshireeast.com
Admission: $25 in advance, $30 at the door
July 21: Join fellow brew enthusiasts for an afternoon of food, music, and drink. The third annual Franklin County Beer Fest will be held at Berkshire East Mountain Resort and will feature beer from several local breweries, local ciders, and local mead and libations. Online ticket buyers will receive a souvenir glass.

Mattoon Street Arts Festival
Mattoon Street, Springfield, MA
www.mattoonfestival.org
Admission: Free
Sept. 8-9: Now in its 46th year, the Mattoon Street Arts Festival is the longest-running arts festival in the Pioneer Valley, featuring about 100 exhibitors, including artists that work in ceramics, fibers, glass, jewelry, painting and printmaking, photography, wood, metal, and mixed media. Food vendors and strolling musicians help to make the event a true late-summer destination.

Monson Summerfest
Main Street, Monson, MA
www.monsonsummerfestinc.com
Admission: Free
July 4: In 1979, a group of parishioners from the town’s Methodist church wanted to start an Independence Day celebration focused on family and community, The first Summerfest featured food, games, and fun activities. With the addition of a parade, along with booths, bands, rides, and activities, the event has evolved into an attraction drawing more than 10,000 people every year.

River Celebration
350 Linden St., Brattleboro, VT
www.ctriver.org/celebration
Admission: $15; free for children 12 and under
June 16: The Connecticut River Conservancy will host this family-friendly event at the Retreat Farm in Brattleboro. Morning excursions including a pontoon cruise on the Connecticut River, a paddling adventure in the Meadows, a freshwater mussel ecology workshop, a fly-casting workshop, and more. Enjoy live music by River Rhapsody and lunch by Tito’s Taqueria and Vermont Country Deli. Additional activities include an ice-cream-making workshop and several demonstrations open all day: a stream table, a soil-infiltration table, a water-quality testing station, and more. Vermont Lt. Gov. David Zuckerman will moderate the “Farm/River Roundtable: Doing Right by Our Rivers.”

Worthy Craft Brew Fest
201 Worthington St., Springfield, MA
www.theworthybrewfest.com
Admission: $45 in advance, $50 at the door
June 16: Smith’s Billiards and Theodores’ Booze, Blues & BBQ, both in the city’s entertainment district, will host more than 25 breweries, with music by Feel Good Drift and the Radiators Soul and Rhythm and Blues Revue, and food served up by Theodores’, Mercado Food Truck, and Nora Cupcake Co. The event will also feature a home-brew contest; Amherst Brewing will make the winner’s beer and serve it at next year’s Brew Fest.

MORE FUN UNDER THE SUN

Berkshire Botanical Garden
5 West Stockbridge Road, Stockbridge, MA
www.berkshirebotanical.org
Admission: $12-$15; free for children under 12
Through Oct. 8: If the flora indigenous to, or thriving in, the Berkshires of Western Mass. is your cup of tea, try 15 acres of stunning public gardens at the Berkshire Botanical Garden in Stockbridge. Originally established as the Berkshire Garden Center in 1934, today’s not-for-profit, educational organization is both functional and ornamental, with a mission to fulfill the community’s need for information, education, and inspiration concerning the art and science of gardening and the preservation of the environment. In addition to the garden’s collections, among the oldest in the U.S., visitors can enjoy workshops, special events, and guided tours.

Crab Apple Whitewater Rafting
2056 Mohawk Trail, Charlemont, MA
www.crabapplewhitewater.com
Admission: Varies by activity
Through Oct. 8: Wanna get wet? Crab Apple is a third-generation, multi-state family business that operates locally on the Deerfield River in the northern Berkshire Mountains of Western Mass. Its five separate rafting excursions range from mild to wild, full- or half-day runs, in rafts and inflatable kayaks. In short, Crab Apple offers something for everyone, from beginners to more experienced rafters.

Great New England Air & Space Show
57 Patriot Ave., Chicopee, MA
www.greatnewenglandairshow.org
Admission: Free; upgraded paid seating available
July 14-15: The 2018 Great New England Air & Space Show at Westover Air Reserve Base will feature popular attractions like the U.S. Air Force Thunderbirds, who last performed in Chicopee in 2008. But note the subtle change to the event title — ‘Space Show.’ That’s because the Air Force operates the largest space program in the world, and the Great New England Air & Space Show is entering a new phase by incorporating elements of space and cyberspace capabilities of military and civilian contractors.

Lupa Zoo
62 Nash Hill Road, Ludlow, MA
www.lupazoo.org
Admission $10-$15; free for children under 2
Through Nov. 4: Lupa Zoo brings the African savannah to Western Mass. residents. The late Henry Lupa fulfilled his lifelong dream of creating a zoo right next to his Ludlow house, filling it with hundreds of animals and instilling a warm, familial atmosphere. Visitors to the 20-acre can be entertained by monkeys, feed giraffes on a custom-built tower, and marvel at the bright colors of tropical birds. In addition to offering animal shows and animal-feeding programs, the staff at Lupa Zoo promotes conservation and sustainability.

Post #351 Catfish Derby
50 Kolbe Dr., Holyoke, MA
www.post351catfishderby.com
Admission: $10 entry fee
July 20-22: The American Legion Post #351 touts its 38th annual Catfish Derby as the biggest catfish tournament in the Northeast. Fishing is open to the Connecticut River and all its tributaries. The derby headquarters and weigh-in station are located at Post #351. A total of $1,425 in prize money is being offered, with a first prize of $300. Three trophies are available in the junior division (age 14 and younger).

Six Flags New England
1623 Main St., Agawam, MA
www.sixflags.com/newengland
Admission: $57.99-$67.99; season passes $109.99
Through Oct. 28: Continuing an annual tradition of adding a new major attraction each spring, Six Flags New England recently unveiled Harley Quinn Spinsanity, an extreme pendulum ride that sends guests soaring 15 stories in the air at speeds up to 70 mph. Other recent additions include the Joker 4D Free Fly Coaster, the looping Fireball, and the 420-foot-tall New England Sky Screamer swings — in addition to a raft of other thrill rides. But fear not: the park has attractions for everyone along the stomach-queasiness spectrum, from the classic carousel and bumper cars to the giant wave pools and lazy river in the Hurricane Harbor water park, free with admission.

Springfield Dragon Boat Festival
121 West St., Springfield, MA
www.pvriverfront.org
Admission: Free
June 23: The sixth annual Springfield Dragon Boat Festival returns to North Riverfront Park. Hosted by the Pioneer Valley Riverfront Club, this family-friendly festival features the exciting sport of dragon-boat racing and will include music, performances, food, vendors, kids’ activities, and more. The festival is an ideal event for businesses and organizations looking for a new team-building opportunity, and provides financial support for the Riverfront Club as it grows and strengthens its presence in Springfield and the Pioneer Valley.

Valley Blue Sox
500 Beech St., Holyoke, MA
www.valleybluesox.com
Admission: $5-$7; season tickets $99
Through Aug. 1: Western Mass. residents don’t have to trek to Boston to catch quality baseball. The Valley Blue Sox, defending champions of the New England Collegiate Baseball League, play close to home at MacKenzie Stadium in Holyoke. These Sox feature a roster of elite collegiate baseball players from around the country, including some who have already been drafted into the major leagues. Frequent promotional events like postgame fireworks and numerous giveaways help make every game at MacKenzie Stadium a fun, affordable event for the whole family.

 

 

 

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE

www.amherstarea.com
(413) 253-0700

• Sept. 14: Chamber After 5, 5-7. P.m. at Applewood Retirement Community, 1 Spencer Dr., Amherst. Sponsored by Hospice of the Fisher Home. Please join us for an evening of fun, music, and food surrounded by long stretches of beautiful New England countryside.
Register online at www.amherstarea.com/ Cost: $10 for members; $15 for non-members

• Oct. 6: 2016 Annual A+ Awards Dinner, 5-9 p.m., at the UMass Student Union Ballroom, 280 Hicks Way, Amherst. Sponsored by PeoplesBank. The Amherst Area Chamber of Commerce Annual A+ Awards Dinner is the social event of the year.  This year we will be honoring five awardees for their contributions to life and commerce in the Amherst Area. The MVP Award, Legacy Awards, Lifetime Achievement in Business, Community Service, and Young Professionals will all be given. In addition, we seek to honor our two Cooley Dickinson Scholarship winners. Music sponsored by the Springfield Symphony Orchestra. Register online at www.amherstarea.com/ Cost: $80 per ticket, $750 per table of 10.

EAST OF THE RIVER CHAMBER OF COMMERCE/ERC 5

www.erc5.com
(413) 575-7230

• Sept. 8: 2016 Mill Fest, 4-7:30 p.m., at Europa Black Rock Bar & Grill, 782 Center Street, Ludlow. With heartfelt respect and honor to the events happening in our country, the ERC5 would like to use this event as a small way to thank law enforcement for its service to our businesses and protecting our communities. Come and thank one of your local men/women in blue, and take advantage of the opportunity to network and experience the economic business development happening in Ludlow. This fun-filled event will feature delicious food, live music, beers to taste from the Mill’s favorite brewery Iron Dukes, a signature Blue drink recognizing law enforcement and a fun-filled Ludlow Fun Fact Contest. Register online at www.erc5.com. Cost: $25.

• Sept. 30: 2016 Annual Golf Tournament, 10 a.m.-6 p.m., at the Country Club of Wilbraham, 859 Stony Hill Road, Wilbraham. Proceeds will go to the ERC5 Scholarship Fund. The fund to date has raised more than $100,000 for local student scholarships. Registration will begin at 11 a.m., lunch is at 11:30 a.m., and 12:30 p.m. is the shot gun start. Don’t golf? No problem, please join us after the tournament for the cocktail party and buffet. The reception will be a great opportunity to network and congratulate the winners. For registration information contact Nancy Connor [email protected], (413) 575-7230
Cost: Individual golfer, $125; foursome, $500.

FRANKLIN COUNTY CHAMBER OF COMMERCE

www.franklincc.org
(413) 773-5463

• Aug. 25: Google Marketing Workshop Series: “Grow Your Business Online with Google Tools,” 11 a.m. to 1 p.m., hosted by Franklin County Chamber of Commerce, 395 Main St., Greenfield. Can people find your business on computers and mobile devices? Free tools show you how people search on Google and how they use your website. Google’s suite of online business-productivity tools makes collaboration a breeze. Cost: $5, including lunch. To sign up, call the chamber at (413) 773-5463 or visit franklincc.org/whats-new-at-the-chamber.

• Sept. 1: Google Marketing Workshop Series: “Advertise Online Using Google AdWords,” 11 a.m. to 1 p.m., hosted by Franklin County Chamber of Commerce, 395 Main St., Greenfield. An introduction to advertising and how it can benefit a business. Learn how Keywords work, how to find them, and how to evaluate their performance. Learn how to write great ads for your business. Cost: $5, including lunch. To sign up, call the chamber at (413) 773-5463 or visit franklincc.org/whats-new-at-the-chamber.

• Sept. 15: Google Marketing Workshop Series: “Set Goals with Google Analytics,” 11 a.m to 1 p.m., hosted by Franklin County Chamber of Commerce, 395 Main St., Greenfield. Google Analytics is a free, powerful analytics tool that provides reports showing how visitors found your website and what they did when they got there. Google Analytics measures the effectiveness of your online and offline marketing campaigns. This workshop will explain how you can use Analytics to improve your marketing. Cost: $5, including lunch. To sign up, call the chamber at (413) 773-5463 or visit franklincc.org/whats-new-at-the-chamber.

• Sept. 29: Google Marketing Workshop Series: “Create Your Free Website with Google,” 11 a.m. to 1 p.m., hosted by Franklin County Chamber of Commerce, 395 Main St., Greenfield. Learn how to create, customize and publish your site. Get a free domain name or use one you already own. Access and edit your site any time. Use your own photos and text, or the website generator can create the text for you. Free hosting and domain name for a year. Cost: $5, including lunch. To sign up, call the chamber at (413) 773-5463 or visit franklincc.org/whats-new-at-the-chamber.

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org
(413) 594-2101

• Sept. 9-10: 2016 Chicopee Downtown Getdown. Food, vendors, live entertainment, and more. Free event. For details, visit chicopee.wix.com/downtowngetdown.

• Sept. 14: Business After Hours with the West of the River Chamber, 5-7 p.m., hosted by Cal’s, 1068 Riverdale St. West Springfield. Cost: $10 for members, $15 for non-members.

• Sept. 21: Salute Breakfast, 7:15-9 a.m., hosted by MassMutual Learning & Conference Center, 350 Memorial Dr., Chicopee. Cost: $23 for members, $28 for non-members.

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holyokechamber.com
(413) 534-3376

• Sept. 8: Chamber Coffee Buzz, 7:30-8:30 a.m. Hosted by Girl Scouts of Central and Western Massachusetts, 301 Kelly Way, Holyoke, MA. Sponsor is Whittlesey & Hadley, P.C. Coffee sponsored by Spradley Deluxe Coffee. A morning networking program that provides chamber members and guests the opportunity to make new contacts and exchange business information over a light breakfast. Cost: Free

• Sept. 14: Chamber Oktoberfest 2016, 5-7:30 p.m., at Munich Haus Restaurant, 13 Center St., Chicopee. Sponsored by Suez Environment/United Water, Resnic Bearuregard Waite & Driscoll, and Marcotte Ford. Dig out your lederhosen and join your friends and colleagues at the Bier Garten at the Munich Haus for a night of German beer, a buffet of authentic German food, and a ton of fun networking. Each ticket also includes a stein of bier. Door prizes and a 50/50 raffle will add to the fun. Register online at www.holyokechamber.com. Cost: $30 for members; $35 for non-member guests and walk-ins.

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com
(413) 584-1900

• Sept. 7: September Arrive @ 5, 5-7 p.m., hosted by Spoleto Restaurant. Sponsored by Webber & Grinnell Insurance, Applied Mortgage, BusinessWest, and Lia Honda. Cost: $10 for members.

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org
(413) 568-1618

• August 22: After 5 Connection, 5 p.m., at Papps, 110 Airport Road, Westfield. Sponsored by: Air1 Flight Training and A Slight Edge Salon. Join us for a unique networking event. There will be a cash bar, eggplant tower bites, renowned tomato bruschetta, and a chef’s choice selection.  Enter a drawing to win a $25 gift certificate to Papps Bar & Grill. We will also have a raffle to support our scholarship fund, where you can win an aerial scenic view of Westfield in a 1942 Aeronca L3 plane — weather permitting. Register online at www.westfieldbiz.org/ Cost: Free

• Sept. 12: Mayor’s Coffee Hour, 8-9 a.m., at McDonad’s, 182 North Elm St., Westfield. Please join us for our monthly Mayor’s Coffee Hour with Westfield Mayor Brian Sullivan. Please call Pam at the Chamber office at (413) 568-1618 to register for this event so we may give our host a head count. Cost: Free

• Sept. 14: After 5 Connection, 5-7 p.m. Hosted by Westfield YouthWorks East Mountain Transition Program, 128 East Mountain Road, Westfield. Refreshments will be served. Bring your business cards and make connections. Register online at www.westfieldbiz.org/ Cost: $10 for members, $15 for non-members (cash).

• Sept. 23: September Breakfast, 7-9 a.m. Hosted by The 104th Fighter Wing ANG, 175 Falcon Dr., Westfield. Sponsored by:  Baystate Noble Hospital,  United Bank, Tighe & Bond and United Way of Pioneer Valley. Join us for our annual September Chamber Breakfast. 50/50 Raffle to support two Citizen’s Scholarships. Please note, the 104th Fighter Wing ANG requires registration for this event and also requires your driver’s license number in advance and upon entering the base. You will be required to provide your driver’s license number when registering. For more information or to donate a door prize for the event, please call Pam at the chamber at (413) 568-1618. Register online at www.westfieldbiz.org/ Cost: $25 for members, $30 for non-members.

SPRINGFIELD REGIONAL CHAMBER

www.myonlinechamber.com
(413) 787-1555

• Sept. 7: Business@Breakfast, 7:15-9 a.m., at the Sheraton Springfield, One Monarch Place, Springfield. Sponsored by: Columbia Gas of Massachusetts and United Personnel. Business@Breakfast pays tribute to individuals, business firms and organizations for major contributions to civic and economic growth and for actions which reflect honor on the region. In September, we will be saluting Nate Costa and the Springfield Thunderbirds and Zach Baru and the Springfield Sting. Register online: www.springfieldregionalchamber.com. Cost: $22.50 for members, in advance; $25 members at the door; $30 general admission.

• Sept. 21-23: 2016 Washington Symposium, hosted by Congressman Richard E. Neal. A “don’t miss” opportunity to meet with leaders in the Senate, Congress, and the Obama Administration in its final months in office, as well as other top policy makers on the federal issues that matter to you. Plane departs Bradley International Airport at 12:35 p.m. on Sept. 21 and returns at 4:35 p.m. on Sept. 23. Contact Nancy Creed for cost and registration information at [email protected]; (413) 755-1309.

• Sept. 27: Pastries, Politics, and Policy, 8-9 a.m., at the TD Bank Conference Center, 1441 Main St., Springfield. Register online: www.springfieldregionalchamber.com. Cost: $15 for members; $25 general admission.

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com
(413) 426-3880

• Sept. 22: Business Breakfast with Howie Carr, 7-9 a.m., hosted by Chez Josef, Agawam. Cost: $35 for chamber members, $40 for non-members. Register online at www.westoftheriverchamber.com.

Insurance

Shelter from the Storm

In the insurance world, an umbrella policy is exactly what it sounds like, sitting atop home, auto, and business insurance coverage and providing excess protection against liability risks. What is less clear, area insurance experts say, is why more people don’t avail themselves of this relatively inexpensive vehicle. After all, life’s storms can strike at any time, and when they do, no one wants to be totally exposed.

Even the best intentions can’t always fend off an expensive lawsuit, said John Dowd, president and CEO of the Dowd Agencies in Holyoke. Take a field trip, for example.

“If you or your spouse has volunteered to chaperone your kid’s school field trip to an amusement park, you both can be held legally responsible for anything that goes wrong on the trip,” he explained. “If a child under your care is injured during the excursion, that child’s parents might try to sue you for damages.”

Which could wind up being a trickier situation than simply loading that child into one’s own car and crashing it — because the driver’s auto-insurance policy covers bodily injury. But what about situations like that field trip — what policy covers that?

It’s just one example, Dowd said, of why an umbrella policy is a good idea for most people. “A personal umbrella policy can provide coverage for such potential incidents, allowing you to chaperone a trip without worrying about potential financial risks.”

An umbrella policy — sometimes referred to as ‘family insurance,’ he noted — essentially sits atop existing auto and homeowners policies to deliver an additional layer of protection, especially against catastrophic liability loss.

“I would like to see anybody who has any net worth — say, more than $100,000, which would include most homeowners these days — to have a personal umbrella,” said Mark Lussier, who co-owns Lussier Insurance in West Springfield.

“The idea behind a personal umbrella is, you want to cover your net worth. When I get a phone call from someone who says, ‘I have this umbrella, but I don’t really need it,’ I say, ‘if somebody were to sue you for everything you were worth, is what you have on your home or auto policy enough?’”

Dowd noted that the coverage from a personal umbrella policy is wide-reaching, providing protection for scenarios not covered by a typical home or auto policy. For instance, if a family member rents a snowmobile on vacation and is involved in an accident, the umbrella policy may help pay for the cost of repairs and medical bills of the injured parties.

Perhaps the most compelling aspect of an umbrella policy, Lussier said, is its cost — maybe $250 or $300 per year for $1 million in coverage, with additional coverage available beyond that, typically in increments of $1 million. “I have a couple of clients who’ve got $5 million umbrellas because their net worth justifies the extra cost.”

“The idea behind a personal umbrella is, you want to cover your net worth. When I get a phone call from someone who says, ‘I have this umbrella, but I don’t really need it,’ I say, ‘if somebody were to sue you for everything you were worth, is what you have on your home or auto policy enough?’”

That’s on top of legal defense fees, which insurers cover as part of any policy. “So, if the unimaginable happens and you’re called by Mark E. Salomone, you have peace of mind knowing your insurance is going to defend you as well as pay anything you’re legally responsible for.”

Mark Lussier

Mark Lussier says the inexpensive cost of a personal umbrella policy, coupled with the many scenarios it covers, present a strong argument for buying one.

In addition, the umbrella is worldwide coverage. “So you can be vacationing in Europe, and if someone is injured because of something you’re responsible for, your umbrella is going to respond,” Lussier said.

Bill Trudeau, president of the Insurance Center of New England in Agawam, said he draws a simple diagram to explain the umbrella concept to customers, with policies like home and auto represented by rectangles, and the umbrella hovering over all of them.

“You can imagine a multi-fatality accident, where the claims might easily surpass $1 million. If an accident is deemed your fault, you may run out of insurance,” he explained. “But if you’ve bought a $2 million umbrella to go on top of a $1 million policy, now you have $3 million in protection in that instance. It’s a policy for excess liability claims — product liability, premises liability, bodily injury, property damage, all kinds of claims. It’s one policy, and you can decide how much protection you want to buy.”

Surprising Circumstances

Lussier stressed that umbrella coverage isn’t technically coverage the policy holder doesn’t already have. “You can’t get umbrella unless you have the underlying policy.”

While some may ask why not just increase coverage on existing home and auto policies, he pointed to the broad nature of umbrella protection, and, again, its cost.

“Many times, to buy more coverage under the basic policy begins to beg the issue of why you shouldn’t have the umbrella. I can have a $1 million umbrella for three cars and two houses for $250 a year. So it’s cheap.”

In Massachusetts, Dowd explained, most umbrella policies provide coverage for the policy holder and their immediate family members living in the same household, with some exceptions. And he listed a few scenarios where that wide net may come in handy.

For example, “if a dog attacks a guest in your home, you may be responsible for any medical bills,” he explained. Even a small bite could end up costing thousands of dollars, and, while some homeowners insurance policies provide liability coverage for dog bites, they typically restrict what breeds are covered. “If your policy excludes your dog’s breed, umbrella insurance may help cover any financial responsibility you have for the incident.”

As another example, if a recently licensed teenager causes a multi-vehicle auto accident, the resulting financial liability could be expensive. “While a single-car accident likely won’t exhaust your auto-insurance policy, a multi-car accident might exceed the coverage,” he said. “Personal umbrella insurance can cover expenses beyond those covered in your auto policy.”

One hindrance to purchasing umbrella coverage, Lussier noted, is that the holder must first increase his or her automobile bodily-injury coverage to $250,000 — and that floor can rise to $500,000 for older drivers. “In some cases, especially with multiple cars, that can be unaffordable. People say, ‘I can’t allocate that risk transfer; I’d rather retain the risk myself and take my chances.’ And that’s really what insurance is all about — it’s a transfer of risk.”

Then there’s something called ‘personal-injury coverage,’ Lussier said, which is different from bodily injury, instead referring to libel, slander, false arrest, and defamation of character. And this has become a minefield in the age of social media.

“Many times, to buy more coverage under the basic policy begins to beg the issue of why you shouldn’t have the umbrella. I can have a $1 million umbrella for three cars and two houses for $250 a year. So it’s cheap.”

“Some people, especially teens, don’t fully comprehend the power of social media,” Dowd said. “If your child makes a disparaging remark or unsubstantiated claim about someone on social media, that person might try to sue for libel.”

An umbrella policy may provide coverage for such situations, with most policies extending coverage to online statements. “Aside from just physical damage, umbrella protection can provide financial assistance if you’re being sued for libel or slander.”

Lussier agreed that this is a significant issue in an era when everyone is quick with a camera, and when images, videos, and statements online can live forever.

“Depending on your means, you can find yourself liable for substantial sums,” he told BusinessWest. “Nowadays, something said innocuously or without much thought can be a big deal. It goes viral, and the next thing you know, you’re saying, ‘I didn’t really mean it the way it was taken, but if I’d have known it would go that far, I would’ve kept my mouth shut.’ And if you put it in writing, you can make it even worse.”

Cost of Doing Business

Clearly, personal umbrella policies cover a wide net of possibilities. But it can be tricky when they cross over into the business realm. Lussier cited the example of a photographer who closes his studio and moves his enterprise into his house. “Now his house is a business exposure, and an umbrella excludes business exposures.”

That’s where a business umbrella comes in, working in much the same way a personal umbrella does, but covering liability risks related to a business.

Bill Trudeau

Bill Trudeau says growing businesses should continually reassess what level of coverage they need from an umbrella policy.

“If you have a relationship with your broker, they’re likely to offer you umbrella liability,” Trudeau said of business owners. “If you’re doing a review of your insurance, it’s something almost any competent broker brings up. As your business grows, it would be part of the basics of insurance coverage.”

The nature of the business would impact the risk exposure and, hence, the level of coverage needed, he noted. While a $1 million umbrella might be fine for a storefront shoe store or florist, a business owner with a fleet of heavy trucks would likely need more.

“We’re hoping not to scare people, but we want them to make realistic choices,” he said. “And a lot of times, those choices are informed by some requirement from the place you’re doing business with, like a contractor taking on bigger jobs, like a casino or office tower or hotel chain. The risk managers for those entities tend to have a requirement for higher limits of liability. So, like it or not, if you want to play in that area and do business with these kinds of clients, you probably have to buy an umbrella of some sort.”

Fame is a factor, too, Lussier said — and often results in higher rates per million of coverage, because famous people are seen as bigger targets for lawsuits.

“If you’re a high-profile person, like a news anchor, you won’t get an inexpensive umbrella, because of the higher exposure,” he explained. “If we’re selling you cheap insurance, we’re basically gambling that you’re never going to use it. That’s really what insurance is all about. The most people participate for the least amount of risk, so we can then price it accordingly.”

In addition, the level of coverage should reflect not only one’s net worth, but future earning potential as well. A doctor who just graduated from medical school and plans a career in brain surgery might have little more than debt to show right now, but a lawsuit could put significant future earnings at risk.

In the end, Trudeau said, umbrella coverage can bring peace of mind in myriad scenarios.

“If something’s gone wrong in your business — someone went through a stop sign, something terrible happened, some member of the public is injured badly, and your company is sued for $5 million — you can take some comfort: ‘I bought insurance, and I’m able to pay what people wanted to negotiate without having to declare bankruptcy.’ It’s still awful, but you have that small comfort, as opposed to sitting there wondering what to do.”

Joseph Bednar can be reached at [email protected]

Chamber Corners

1BERKSHIRE
www.1berkshire.com
(413) 499-1600

• May 29: 1Berkshire Chamber Nite, 5-7 p.m., hosted by Fairview Hospital, 29 Lewis Ave., Great Barrington. Join us for the May Chamber Nite in partnership with the Stockbridge Chamber of Commerce. Members of either organization get in free for this networking opportunity. To register, visit www.1berkshire.com.

AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700

• May 15: May After 5, 5-7 p.m., hosted by Amity Street Dental. Join us for an evening of networking at Amity Street Dental, and find out more about the work of Dr. Hunt, Dr. Castenson, and Dr. Ivancev, as well as their new ‘Amity plan’ for small businesses. Enjoy food from the Pub. Cost: $10 for members, $15 for non-members.

• May 18: Amherst Downtown Lives United Day. Amherst Downtown businesses are coming together to support United Way of Hampshire County. On May 18, several businesses have pledged 5% of sales or a minimum of $250 to United Way.

FRANKLIN COUNTY CHAMBER OF COMMERCE
www.franklincc.org
(413) 773-5463

• May 9: Franklin County Community Development Corp. Entrepreneur of the year Awards, 5 p.m., hosted by Hawks and Reed Performing Arts Center, 289 Main St., Greenfield. Awards, music, food, and mingling. For more information, visit fccdc.org.

• May 26: Chamber Lunch: noon to 1:30 p.m., hosted by Greenfield Community College Dining Commons. Featuring Mike Kennealy, secretary, Executive Office of Housing and Economic Development. Sponsored by Greenfield Community College Foundation and the Franklin County Chamber of Commerce. Cost: $18 for members, $20 for non-members. Register at franklincc.org or e-mail [email protected].

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101

• May 15: May Salute Breakfast, 7:15-9 a.m., hosted by Munich Haus. Sponsored by: Westfield Bank, Holyoke Medical Center, N. Riley Construction Inc., Polish National Credit Union, USI Insurance Services, Spherion Staffing Services, PeoplesBank, Galaxy Community Council, and the Arbors Kids. Chief Greeter: Stephanie Shaw, Chicopee Veterans Services. Keynote Speaker: Col. Peters of the 439th Airlift Wing. Cost: $25 for members, $30 for non-members. Sign up online at chicopeechamber.org/events.

• May 16: Chamber CheckPoint Legislative Luncheon, noon to 1:30 p.m., hosted by the Log Cabin, 500 Easthampton Road, Holyoke. This event offers chamber members and the community an opportunity to hear from state and federal elected officials. With more than 100 people expected to attend, it is also a networking opportunity. This year’s speakers include Lt. Gov. Karyn Polito and state Rep. Joseph Wagner. Cost: $35 for members, $45 for non-members. Sign up online at chicopeechamber.org/events.

• May 17: Lights On Art & Culture, 5-8 p.m. Greater Chicopee Chamber of Commerce, Chicopee Cultural Council, SilverBrick Mills, and the City of Chicopee are collaborating once again to show appreciation to those who live, work, and play in the downtown area. For one evening, participating businesses will showcase an artist and/or musician. This is a free event.

• May 21: Chamber Seminar: “Assessing and Developing Future Leaders” with Michael Kline, PsyD, 8:30-10:30 a.m., hosted by La Quinta Inn & Suites. Series sponsored by Westfield Bank. Cost: $30. Sign up online at chicopeechamber.org/events.

• May 23: Business After Hours, 4:30-6:30 p.m., hosted by Williams Distributing. Series Sponsored by Polish National Credit Union. Monthly sponsors are Galaxy Community Council and the Arbors Kids. Cost: $10 for members, $15 for non-members. Sign up online at chicopeechamber.org/events.

• May 31: Chicopee Chamber of Commerce Annual Golf Tournament, 10 a.m. shotgun start, hosted by Chicopee Country Club. Presented by Polish National Credit Union. Sponsored by First American Insurance Agency Inc., Westfield Bank, Holyoke Medical Center, Poly-Plating Inc., Hampton Inn, Residence Inn of Chicopee, Tru by Hilton, ICNE, Roca Inc., and Health New England. Cost: $125 per golfer, $500 per team of four, and/or $20 golfer package that includes 25 raffle tickets and one mulligan. Sign up online at chicopeechamber.org/events.

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• May 9: Networking by Night, 5-7 p.m., hosted by Glendale Grill, 65 Glendale St., Easthampton. Sponsored by bankESB. Event will feature food provided by Glendale Grill, a cash bar, and business-to-business relationship building. Cost: free to members and their employees, $20 for non-members. Pre-registration is required. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

• May 22: Chamber on the Vine, 5:30-8:30 a.m., hosted by Glendale Ridge Vineyard, 155 Glendale Road, Southampton. Join us for a night under the stars. The Floyd Patterson Band will provide music, the vineyard will provide wine, and food will be provided by Little Truc food truck and Crooked Stick Pops. Pre-registration is required, as tickets are limited. The deadline for refunds is May 15. This is a rain-or-shine event. No tickets will be sold at the door. Cost: $25 for music alone, $35 for music and wine. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

• June 11: “In the Know” Panel Series and Networking, 5-7 p.m., hosted by Fort Hill Brewery, 30 Fort Hill Road, Easthampton. The Chamber offers the second in the “In The Know” panel series, where a panel made up of Gen Brough, president, Finck & Perras Insurance; Dave Griffin Jr., vice president, Dowd Agencies; and Matt Waugh, president, Waugh Agency Insurance will discuss insurance needs. Get the insight you need to consider to protect yourself and your business. Refreshments will be served courtesy of Nini’s. Cost: $15 for members, $30 for non-members. Pre-registration is a must. No tickets will be sold at the door. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

• June 26: Speaker Breakfast: Cyber Breach Symposium, 7:30-9 a.m., hosted by Williston Northampton School, 19 Payson Ave., Easthampton. Featuring Mat Reardon, Beazley Group. Learn what steps you can take to minimize your risk. Cost: $25 for members, $35 for non-members. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holyokechamber.com
(413) 534-3376

• May 1: Business After Hours, 5-7 p.m., hosted by the Flats Community Building. Come join the Greater Holyoke Chamber, OneHolyoke, and the partners behind Holyoke’s newest community-based project, El Corazon. The event will include food, an open bar, and valet parking. Cost: $10 for members, $25 for non-members.

• May 8: Coffee Buzz, 7:30-9:15 a.m., hosted by Marcotte Ford. Marcotte Ford’s LugNutz Cafe now serves breakfast and lunch seven days a week. Join us for a Coffee Buzz where you can sample some of its breakfast fare, enjoy a fresh cup of coffee courtesy of Spradley Deluxe Coffee, and make some new connections. Cost: free for members, $10 for non-members.

• May 13: The 51st annual Greater Holyoke Chamber Cup Golf Tournament at the Orchards Golf Course. As always, there will be prizes, raffles, sports memorabilia, and plenty of giveaways. It’s a fun day of golf, networking, and food and drink. Space is limited. Cost: $600 for a foursome, $750 to be an eagle sponsor (includes a foursome and green signs).

• May 15: Business After Hours at the Fishway, 5-7 p.m. Every spring, American shad, Atlantic salmon, sea lamprey, and other anadromous fish swim up the Connecticut River as they begin their spring migration. Join us to make connections and enjoy food and drink as we mingle and watch these indigenous fish make their way upstream and over the dam on the first and most successful fish lift on the Atlantic coast. Cost: $10 for members, $25 for non-members.

• May 29: Business Person of the Year Dinner Reception, 5:30-8:30 p.m., hosted by the Wherehouse? Join the Greater Holyoke business community as we honor and recognize our 2018 Business Person of the Year, Barry Farrell of Farrell Funeral Home. Additionally, we will be honoring Maria Ferrer of MD Beauty Salon as our 2018 Henry A. Fifield Volunteer of the Year. Make connections and enjoy a hot, plated dinner, cocktails, and a casual program. Cost: $50.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.northamptonchamber.com
(413) 584-1900

• May 1: May Arrive @ 5, 5-7 p.m., hosted by Emerson Way, Northampton. A networking event sponsored by Gove Law Office, Keiter Builders, and Kuhn Riddle Architects. Cost: $10 for members.

• May 14: Workshop: “Microsoft Word Tips,” 9-11 a.m., hosted by the Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. This workshop contains a variety of quick tips and tricks in Microsoft Word that will save hours of time. Attendees will learn to add buttons to the Quick Access Toolbar; shortcuts for selecting words, sentences, and paragraphs; and how (and why) to display non-printing characters in a document. Practice using the Format Painter to copy formatting and fix problems with numbered and bulleted lists. Learn to create AutoCorrect entries to correct common typos, and AutoText entries and Quick Parts to easily enter frequently used text. Cost: $25 for members, $35 for non-members.

• May 28: Workshop: “Upgrading to Office 365,” 9-11 a.m., hosted by the Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. Cost: $35 for members, $45 for non-members.

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618

April 30: Marketplace Sip & Shop, 5-7 p.m., hosted by the Greater Westfield Chamber of Commerce and the Southwick Economic Development Committee at the Ranch Golf Club, 65 Sunnyside Road, Southwick. Join more than 40 local merchants while sipping your way through the market. Refreshments and cash bar available. This event is free and open to the public. Vendor cost: $50 if bringing a table, $75 if you would like us to provide the table, or if you would like floor space. Vendor sign-up and additional details available online at www.westfieldbiz.org/events. For sponsorships or more information, call the chamber at (413) 568-1618.

• May 6: Mayor’s Coffee Hour, 8-9 a.m., hosted by Tekoa Country Club, 459 Russell Road, Westfield. Join us for coffee with Westfield Mayor Brian Sullivan. The event is free and open to the public. To register, visit www.westfieldbiz.org/events or call (413) 568-1618 so we may give our host a proper head count.

• May 7: Lunch & Learn: “Paid Family Medical Leave,” 11:30 a.m. to 1:30 p.m., hosted by East Mountain Country Club, 1458 East Mountain Road, Westfield. Presented by the Greater Westfield, East of the River, Greater Chicopee, and Springfield Regional chambers. In this informative presentation, attorneys Erica Flores and Amelia Holstrom of Skoler, Abbott & Presser will provide a detailed overview of the new PFML law that goes into effect on July 1. Learn who is covered, how it is funded, and how the claim process will work, and ask questions. Cost: $35 for members, $50 for non-members. Register by April 30. For sponsorships and to register, visit www.westfieldbiz.org/events or call (413) 568-1618.

• May 14: The 58th annual Golf Tournament, hosted by Tekoa Country Club, 459 Russell Road, Westfield. Along with a round of golf and dinner, there will be raffles and a live auction to benefit three $500 student scholarships. Sign up online at www.westfieldbiz.org/events. For sponsorships, to donate a raffle prize, or for more information, call the chamber at (413) 568-1618.

• May 20: After 5 Connections, 5-7 p.m., hosted by Betts Plumbing & Heating Supply, 14 Coleman Ave., Westfield. This event is co-hosted by MI-BOX of Central & Western MA. Refreshments will be served, and a 50/50 raffle will benefit the chamber scholarship fund. Bring your business cards and make connections. Cost: free for members, $15 for non-members. Sign up online at www.westfieldbiz.org/events. For more information, call the chamber at (413) 568-1618.

SPRINGFIELD REGIONAL CHAMBER
www.springfieldregionalchamber.com
(413) 787-1555

• May 1: Rise & Shine Business Breakfast, 7:15-9 a.m., hosted by the Log Cabin, 500 Easthampton Road, Holyoke. Featuring Robert Glazer, founder and CEO of Acceleration Partners. Cost: $25 for members in advance ($30 at the door), $35 for non-members in advance ($40 at the door).

• May 7: Lunch and Learn: “Paid Family and Medical Leave,” 11:30 a.m. to 1:30 p.m., hosted by East Mountain Country Club, 1458 East Mountain Road, Westfield. Presented by Skoler, Abbott & Presser, P.C. Cost: $35 for members, $50 for non-members.

• May 23: Stars & Strikes, 5:30-8 p.m., hosted by the Tap Room at MGM Springfield. Featuring celebrity bowlers, passed appetizers, and unlimited games. Cost: $20

Reservations for all chamber events may be made by visiting www.springfieldregionalchamber.com, e-mailing [email protected], or calling (413) 755-1310.

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• May 9: Networking Lunch, noon to 1:30 p.m., hosted by Crestview Country Club, Agawam. You must be a member or guest of a member to attend. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief intro and company overview. The only cost to attend for members is the cost of lunch (additional $10 fee for non-members). Attendees will order off the menu and pay separately that day. Please note, we cannot invoice you for these events. Register online at www.westoftheriverchamber.com.

• May 15: Night of Networking with YPS, 5-7 p.m., hosted by the Zoo in Forest Park. Bring lots of business cards to this co-hosted event. Mingle, tour, and network for a night of fun and business. Cost: free for members, $10 for non-members. Register online at www.westoftheriverchamber.com.

• May 22: Job Fair 2019: Local Jobs for Local People, 3-8 p.m., hosted by Storrowton Tavern & Carriage House, West Springfield. The West of the River Chamber will host a local job fair. West Springfield and Agawam businesses along with other employment opportunities will be showcased for the public. High-school students, college students, and adults will attend this event looking to begin or advance their careers. This event is free and open to the public. To be a participating vendor, register online at www.westoftheriverchamber.com.

YOUNG PROFESSIONAL SOCIETY OF GREATER SPRINGFIELD
springfieldyps.com

• May 18: Third annual Adult Field Day, 9 a.m. to noon, hosted by Train for Life, Chicopee. Teams compete in games for prizes. Beer and food available. No athletic ability required. Special registration pricing before April 18: $20 for YPS, Train for Life, or Extra Innings members; $30 for non-members. After April 18: $25 for YPS, Train for Life, or Extra Innings members; $35 for non-members. To register, visit springfieldyps.com.

Cover Story Sections Tourism & Hospitality

Fun in the Sun

summertimedpartSummertime is a great time to get away, but in Western Mass., it’s also a great time to stick around and enjoy the many events on the calendar. Whether you’re craving fair food or craft beer, live music or arts and crafts, historical experiences or small-town pride, the region boasts plenty of ways to celebrate the summer months. Here are 35 ideas to get you started, in a region that’s home to many more.

July

Pioneer Valley Beer & Wine Festival
300 North Main St., Florence
www.lookpark.org
Admission: $35 in advance, $40 at the door
July 1: Hungry — or thirsty — for something to do as the summer months take hold? Look Park presents its second annual Beer & Wine Festival at the Pines Theater from noon to 5 p.m. Attendees will get to sample local beer and wine from the Pioneer Valley, live music, and a host of local food vendors. Non-drinkers (designated drivers and under 21) may purchase tickets for $10 in advance, $15 at the door.

Berkshires Arts Festival
380 State Road, Great Barrington
www.berkshiresartsfestival.com
Admission: $7-$14; free for children under 10
July 1-3, Aug. 17-20: Ski Butternut may be best-known for … well, skiing, of course. But the property also plays host to the Berkshires Arts Festival, a regional tradition now in its 16th year. Thousands of art lovers and collectors are expected to stop by to check out and purchase the creations of more than 200 artists and designers, inclouding more than 40 exhibiting for the first time.1berkshiresartsfestival

Fireworks Shows
Various Locations
July 1-4: The days surrounding Independence Day are brimming with nighttime pageantry throughout the Pioneer Valley. Holyoke Community College kicks things off on June 30. July 1 brings a display at Beacon Field in Greenfield and Szot Park in Chicopee, while on July 3, Michael Smith Middle School in South Hadley and East Longmeadow High School get into the act. July 4 will bring the spectacle to Riverfront Park in Springfield, McGuirk Stadium at UMass Amherst, and Six Flags New England in Agawam.

Old Sturbridge Village Independence Weekend Celebration
1 Old Sturbridge Village Road, Sturbridge
www.osv.org
Admission: $14-$28; free for children under 4
July 1-4: At this celebration of America, visitors can take part in a citizens’ parade, play 19th-century-style ‘base ball,’ march with the militia, make a tri-cornered hat, and sign a giant copy of the Declaration of Independence. Children and families will enjoy the friendly competition of the Farm Yard Games, and a reproduction cannon will be fired. On July 4, a citizen naturalization ceremony will take place on the Village Common.

2monsonsummerfestMonson Summerfest
Main Street, Monson
www.monsonsummerfestinc.com
Admission: Free
July 4: In 1979, a group of parishioners from the town’s Methodist church wanted to start an Independence Day celebration focused on family and community, The first Summerfest featured food, games, and fun activities. With the addition of a parade, along with booths, bands, rides, and activities, the event has evolved into an attraction drawing more than 10,000 people every year.

Dog Shows
1305 Memorial Ave., West Springfield
www.thebige.com
Admission: Free
July 5-9, Aug. 24-27: The Eastern States Exposition fairgrounds certainly haven’t gone to the dogs, but it will seem that way for five days in July, when Yankee Classic Cluster Dog Shows shows take over the Better Living Center. On tap are dog shows from the Kenilworth, Holyoke, Farmington, and Naugatuck Kennel Clubs. Then, in August, the fairgrounds will host dog shows from the Newtown, Ox Ridge, and Elm City Kennel Clubs.

Made in Massachusetts Festival
1305 Memorial Ave., West Springfield
www.madeinmassfest.com
Admission: $20 general admission, $35 for admission plus tasting combo ticket
July 8-9: The Eastern States Exposition will host this festival featuring craft vendors and products unique to Massachusetts. The event will showcase the state’s top breweries, wineries, local food, live entertainment, specialty crafts, and much more. In addition, kids will enjoy a mobile arcade full of games, a laser-tag arena, huge obstacle courses, bounce houses, an inflated soccer ball arena, face painting, and more.

Brimfield Outdoor Antiques Show
Route 20, Brimfield
www.brimfieldshow.com
Admission: Free
July 11-16, Sept. 5-10: After expanding steadily through the decades, the Brimfield Antique Show now encompasses six miles of Route 20 and has become a nationally known destination for people to value antiques, collectibles, and flea-market finds. Some 6,000 dealers and close to 1 million total visitors show up at the three annual, week-long events; the first was in May.

Yidstock
1021 West St., Amherst
www.yiddishbookcenter.org/yidstock
Admission: Festival pass, $236; tickets may be purchased for individual events
July 13-16: Boasting an array of concerts, lectures, and workshops, Yidstock 2017: The Festival of New Yiddish Music brings the best in klezmer and new Yiddish music to the stage at the Yiddish Book Center on the campus of Hampshire College. The sixth annual event offers an intriguing glimpse into Jewish roots, music, and culture.

Post #351 Catfish Derby
50 Kolbe Dr., Holyoke
www.post351catfishderby.com
Admission: $10 entry fee
July 14: The American Legion Post #351 touts its 37th annual Catfish Derby as the biggest catfish tournament in the Northeast. Fishing is open to the Connecticut River and all its tributaries. The derby headquarters and weigh-in station are located at Post #351. A total of $1,425 in prize money is being offered, with a first prize of $300. Three trophies are available in the junior division (age 14 and younger).

Green River Festival
One College Dr., Greenfield
www.greenriverfestival.com
Admission: Weekend, $119.99; Friday, $34.99; Saturday, $64.99; Sunday, $64.99
July 14-16: For one weekend every July, Greenfield Community College hosts a high-energy celebration of music; local food, beer, and wine; handmade crafts; and games and activities for families and children — all topped off with four hot-air-balloon launches and a spectacular Saturday-night ‘balloon glow.’ The music is continuous on three stages, with more than 40 bands slated to perform.

Glasgow Lands Scottish Festival
300 North Main St., Florence
www.glasgowlands.org
Admission: $5-$16, free for children under 6
July 15: Staged at Look Park, this 23nd annual festival celebrating all things Scottish features Highland dancers, pipe bands, a pipe and drum competition, animals, spinners, weavers, harpists, Celtic music, athletic contests, activities for children, and the authentically dressed Historic Highlanders recreating everyday life in that society from the 14th through 18th centuries.

Positively Holyoke Summer Concerts
221 Appleton St., Holyoke
www.holyokerotary.com
Admission: Free
July 19, July 26, Aug. 2, Aug. 9: The Holyoke Rotary Club  will present a series of four Wednesday night concerts at Holyoke Heritage State Park, featuring, in order, Darik & the Funbags, Out of the Blue, Union Jack, and Trailer Trash. The concerts begin at 6 p.m., but a beer garden and grill will open at 5:30. Parking is free, and the rain date for each concert is the following day.

Franklin County Beer Fest
66 Thunder Mountain Road, Charlemont
www.berkshireeast.com
Admission: $25 in advance, $30 at the door
July 22: Join fellow brew enthusiasts for an afternoon of food, music, and drink. The second annual Franklin County Beer Fest will be held at Berkshire East Mountain Resort and will feature beer from several local breweries, local ciders, and local mead and libations. ID required. Online ticket buyers before July will receive a souvenir glass.

3oldsturbridgecraftbeerOld Sturbridge Village Craft Beer & Roots Music Festival
1 Old Sturbridge Village Road, Sturbridge, MA
www.osv.org
Admission: $14-$28; free for children under 4
July 23: OSV’s craft beer festival is back, with more brews, bands, and bites than ever before. More than 30 craft breweries from across New England will offer an opportunity to sample and purchase some of the region’s top beers, ciders, and ales, while local chefs prepare farm-to-table fare. At five indoor and outdoor stages, more than a dozen musical artists will bring the sounds of Americana, bluegrass, country, folk, and roots music.

Hampden County 4-H Fair
1305 Memorial Ave., West Springfield
www.easternstatesexposition.com
Admission: Free
July 29: More than 200 young people from Hampden County, and 4-H members from Berkshire, Franklin, Hampshire, and Worcester counties, will showcase projects they have made, grown, or raised during the past year. Events include a horse show and other animal exhibitions, a fun run, a talent show, a fashion revue, a lead line and wool competition, and more.

August

West Side Taste of the Valley
Town Common, West Springfield
www.westsidetaste.com
Admission: Free
Aug. 10-13: This community event annually draws over 30,000 people from all over the Pioneer Valley to sample various dishes from a diverse mix of restaurants. The weekend is also highlighted by family-friendly entertainment, live musical acts, a midway of rides and games for kids and teens, animal rides, a petting zoo, and Saturday’s class car cruise, a display of classic, antique, and special-interest cars owned by local residents.

Middlefield Fair
7 Bell Road, Middlefield
www.middlefieldfair.org
Admission: TBA
Aug. 11-13: The Highland Agricultural Society was established in 1856 for the purpose of holding the agricultural fair in Middlefield. In those days, it was known as the Cattle Show, and the grounds were filled with local farmers’ prized cattle. Although the fair has changed in its 150-plus years, it retains that tradition, adding food, a truck pull, a petting zoo, animal exhibits, rides, games, and live including Ray Guillemette Jr.’s Elvis tribute, “A-Ray of Elvis.”

4springfieldjazzrootsSpringfield Jazz and Roots Festival
Court Square, Springfield
www.springfieldjazzfest.com
Admission: Free
Aug. 12: The fourth annual Springfield Jazz & Roots Festival will offer a festive atmosphere featuring locally and internationally acclaimed musical artists. More than 10,000 people are expected to attend and enjoy featured performers including Lizz Wright, Miles Mosley, Rebirth Brass Band, Sarah Elizabeth Charles, Christian Scott, Zaccai Curtis & Insight, Natalie Fernandez, and Community Grooves.

5westfieldairshowWestfield International Airshow
175 Falcon Dr., Westfield
www.westfieldairshow.org
Admission: Free; upgraded paid seating available
Aug. 12-13: The first airshow at Westfield-Barnes Regional Airport in seven years will feature the U.S. Air Force Thunderbirds, a team of F-16 fighter jets that fly in close proximity. Other displays include the Geico Skytypers, a team of six pilots who create aerial smoke messages in the sky, as well as the Third Strike wingwalking act, the the Black Daggers U.S. Army Parachute Team, and a host of others.

Westfield Fair
137 Russellville Road, Westfield
www.thewestfieldfair.com
Admission: $6-$8, free for children under 12
Aug. 18-20: One of the earlier late-summer agricultural fairs that proliferate across Western Mass., the 90th edition of the Westfield Fair promises traditional fare like livestock shows, an antique tractor pull, live music, rides and games, an animal auction, a craft barn, a petting zoo, midway rides, and, of course, lots of food.

Cummington Fair
97 Fairgrounds Road, Cummington
www.cummingtonfair.com
Admission: $5-$12, free for children under 10
Aug. 24-27: The Cummington Fair was initiated in 1883 as the Hillside Agricultural Society. Today, it lives on as a showcase for agriculture and livestock in the region, in addition to a robust schedule of entertainment, featuring live music, magic, a demolition derby, a lumberjack show, the Kenya Acrobats, a square dance, crafts, games, food, and much more.

Downtown Get Down
Exchange Street, Chicopee
www.chicopeegetdown.com
Admission: Free
Aug. 25-26: Now in its third year, Chicopee’s downtown block party, which drew 15,000 people to the streets around City Hall last year, will feature live music from nine bands, as well as attractions for children, local food vendors, live art demonstrations, and, for the first time, a 5K race.

Celebrate Holyoke
Downtown Holyoke
www.celebrateholyokemass.com
Admission: Free
Aug. 25-27: Celebrate Holyoke is a three-day festival that made its return in 2015 after a 10-year hiatus, drawing an estimated 12,000 to 15,000 people downtown over the course of the weekend. This year’s festival will include live musical performances, food and beverages from local restaurants, activities for children, and goods from local artists and makers.

September

Stone Soul Festival
1780 Roosevelt Ave., Springfield
www.ssfestival.weebly.com
Admission: Free
Sept. 1-3: New England’s largest African-American festival offers family-oriented activities, entertainment, and cultural enrichment, and is a vehicle for minority-owned businesses to display their wares and crafts. Entertainment at Blunt Park includes gospel, jazz, R&B, and dance. Sunday’s free picnic includes ribs and chicken cooked by talented pitmasters, backed by live gospel music performed by local and regional choirs.

Three County Fair
41 Fair St., Northampton
www.threecountyfair.com
Admission: $8-$10
Sept. 1-4: For almost 200 years, the Hampshire, Franklin & Hampden Agricultural Society has promoted agriculture, agricultural education, and agricultural science in the Commonwealth. The purpose remains the umbrella under which the Three County Fair is presented to the public. But the fair also includes carnival rides and games, thoroughbred horse racing, crafts, and, of course, plenty of food.

Blandford Fair
10 North St., Blandford
www.theblandfordfair.com
Admission: $5-$10, free for children under 6
Sept. 1-4:
Not much has changed in almost 150 years of the Blandford Fair, but that’s what makes it so charming. Fairgoers can witness the classic rituals of the giant pumpkin display, the pony draw, and the horseshoe tournament, plus more modern additions, like the fantastically loud chainsaw-carving demonstration and the windshield-smashing demolition derby.

Franklin County Fair
89 Wisdom Way, Greenfield
www.fcas.com
Admission: $7-$10, free for children under 9
Sept. 7-10: Named one of the “10 Great New England Fairs” in 2015 by Globe magazine, the 169th edition of the Franklin County Fair will roll into the Franklin County Fairgrounds with every type of fair food imaginable, midway rides, and entertainment ranging from bands and roaming clowns to a ventriloquist, demotion derby, livestock shows, horse draws, a truck pull, and much more.

Glendi
22 St. George Road, Springfield
www.stgeorgecath.org/glendi
Admission: Free
Sept. 8-10: Every year, St. George Cathedral offers thousands of visitors the best in traditional Greek foods, pastries, music, dancing, and old-fashioned Greek hospitality. In addition, the festival offers activities for children, tours of the historic St. George Cathedral and Byzantine Chapel, vendors from across the East Coast, icon workshops, movies in the Glendi Theatre, cooking demonstrations, and more.

Hilltown Brewfest
837 Daniel Shays Highway, New Salem
www.hilltownbrewfest.com
Admission: $35 in advance, $40 at the door
Sept. 9: The ninth annual Hilltown Brewfest is a fund-raiser for local fire departments. The event at Cooleyville Junction promises a relaxing afternoon featuring some 30 brands and 100 brews of beer, wine, cider, and Berkshire Distillery products. Selections include products by both local craft brewers, winemakers, and distillers in the Quabbin and Pioneer Valley regions as well as similar craft producers across New England.

8mattoonstreetMattoon Street Arts Festival
Mattoon Street, Springfield
www.mattoonfestival.org
Admission: Free
Sept. 9-10: Now in its 45th year, the Mattoon Street Arts Festival is the longest-running arts festival in the Pioneer Valley, featuring about 100 exhibitors, including artists that work in ceramics, fibers, glass, jewelry, painting and printmaking, photography, wood, metal, and mixed media. Food vendors and strolling musicians help to make the event a true late-summer destination.

FreshGrass Festival
1040 MASS MoCA Way, North Adams
www.freshgrass.com
Admission: $48-$110 for three-day pass
Sept. 15-17: The Massachusetts Museum of Contemporary Art is known for its musical events, and the Fresh Grass festival is among the highlights, showcasing more than 50 bluegrass artists and bands over three days. This year, the lineup includes Brandi Carlile, Railroad Earth, the Del McCoury Band with David Grisman, Shovels & Rope, Del & Dawg, Bill Frisell, and many more.

9bigeThe Big E
1305 Memorial Ave., West Springfield
www.easternstatesexposition.com
Admission: $8-$12; 17-day pass $20-$40
Sept. 15 to Oct. 1: It’s still the big one, and there’s something for everyone, whether it’s the copious fair food or the livestock shows, the Avenue of States houses or the parades, the local vendors and crafters or the live music — this year featuring Cole Swindell, the Village People, Martin Sexton, Sheila E., the Sugarhill Gang, Fastball, the Lovin’ Spoonful, and many more.

Belchertown Fair
Main Street, Belchertown
www.belchertownfair.com
Admission: Free
Sept. 22-24: This community fair, which draws more than 30,000 visitors every year, celebrates the town’s agricultural roots as well as its active growing community. The weekend features a wide variety of family-friendly activities, from an exhibit hall and animal exhibitions to a parade, plenty of live music, pumpkin decorating for kids, a balloon twister, and an old-time beautiful baby show.

Old Deerfield Craft Fair
10 Memorial St., Deerfield
www.deerfield-craft.org
Admission: $7, free for children under 12
Sep. 23-24: This award-winning show has been recognized for its traditional crafts and fine-arts categories and offers a great variety of items, from furniture to pottery. And while in town, check out all of Historic Deerfield, featuring restored, 18th-century museum houses with period furnishings, demonstrations of Colonial-era trades, and a collection of Early American crafts, ceramics, furniture, textiles, and metalwork.

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE

www.amherstarea.com
(413) 253-0700

• Feb. 8: Chamber After 5, 5-7 p.m., hosted by Bistro 63 at the Monkey Bar, 63 North Pleasant St., Amherst. Sponsored by UMass Athletics and the Masonic Angel Fund. Come join the Chamber at Bistro 63, a local community-minded business, for some Cajun and Italian cuisine. Cost: $10 for members, $15 for non-members. Register online at www.amherstarea.com.

EAST OF THE RIVER CHAMBER OF COMMERCE

www.erc5.com
(413) 575-7230

• Feb. 9: ERC5 Lunch and Learn in Partnership with the West of the River Chamber, noon to 1:30 p.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. Topic: “Robert’s Rules of Order: How to Run an Effective Meeting.” Guest speaker: Robert MacDonald, executive director, Work Opportunity Center Inc. Cost: $35, including a buffet lunch. Register online at www.erc5.com.

• Feb. 17, March 3, March 31: The Dale Carnegie Leadership Course on Transformational Leadership, 8 a.m. to 5 p.m., hosted by Cartamundi, 443 Shaker Road, East Longmeadow. This three-day training is designed for executive senior managers. Cost: $1,600 for members, $1,700 for non-members. (Chamber members: use code 2525 when registering for discount.) To register, e-mail Robert Dickson, president, Dale Carnegie Training, at [email protected] or call (203) 723-9888.

FRANKLIN COUNTY CHAMBER OF COMMERCE

www.franklincc.org
(413) 773-5463

• Jan. 27: January Chamber Breakfast, 7:30-9 a.m., at Chandler’s Restaurant at Yankee Candle Village, 25 Greenfield Road, South Deerfield. An inspiring and humorous presentation that will allow you to gracefully and optimistically embrace the challenges ahead in your business and life. Your attitude will be elevated to new heights. Presenter Dr. Steve Sobel is a nationally known motivational speaker, educator, and humorist and continues to teach at the college level, where he has delivered many commencement addresses, and often speaks to school systems as well as corporate and business groups. His book, The Good Times Handbook: Your Guide to Positive Living and an Exciting Life, has been enjoyed by thousands. Cost: $13 for members if pre-paid or at the door, $14 for members if billed, $16 for general admission. Call (413) 773-5463 to register.

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org
(413) 594-2101

• Jan. 26: Business After Hours, 4:30-6:30 p.m., at the Delaney House, 3 Country Club Road, Holyoke. Hors d’oeuvres, cash bar, raffle prizes, and networking. Luke Baillargeon will be in the Mick starting at 6 p.m., and each person who attends the after-hours event will receive 10% off their bill at the Mick if they stay after the event. Cost: $10 for members, $15 for non-members. Register online at www.chicopeechamber.org.

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org
(413) 527-9414

• March 9: Networking by Night, 5-7 p.m., at Nini’s, 124 Cottage St., Easthampton. Sponsored by Web-tactics Inc. Cost: $10 for members, $15 for non-members. Register online at www.easthamptonchamber.org.

• March 17: St. Patrick’s Day Luncheon 2017, noon to 2:30 p.m. at Southampton Country Club, 329 College Highway, Southampton. Sponsored by AZ Storage & Properties, Finck & Perras Insurance Agency, and Taylor Real Estate. Join us for a feast of corned beef and cabbage as we celebrate St. Patrick’s Day. This year’s keynote speaker is Northwestern District Attorney Dave Sullivan. Special appearance by The Pioneer Valley Fiddlers. We will also honor the Greater Easthampton Parade Committee Grand Marshals, Mr. and Mrs. Bob Cadieux. We will also recognize 2017 award recipients for the Gallagher Walker Award: Melissa Pike, and the Shamrock Award: Easthampton’s first responders (accepted by Chief Bob Alberti & Chief Motter). Also attending as guests of honor are the 2017 Distinguished Young Women of Greater Easthampton. To register, e-mail the chamber at [email protected].

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holyokechamber.com
(413) 534-3376

• Feb. 8: Economic Development Breakfast, 7:15-9 a.m., at the the Summit View Banquet and Meeting House, 555 Northampton St., Holyoke. Sponsored by Goss & McLean Insurance, United Personnel, United Bank, Holyoke Community College, Hadley Printing, and Marcotte Ford. Guest Speakers include Marcos Marerro, director of Economic Development, Holyoke; Mike Sullivan, town administrator, South Hadley; and Mike Vedovelli, director of Economic Development, Chicopee. Hear how our community local leaders seek to cultivate a strong, sustainable, and economically vibrant community. Cost: $23 for members who sign up before Feb. 4; $28 for non-members, walk-ins, or members who sign up after Feb. 4. Register online at www.holyokechamber.com.

• Feb. 15: Chamber After Hours, 5-7 p.m., at the Holyoke Community College PeoplesBank Conference Room at the Kittredge Center, 303 Homestead Ave., Holyoke. Join us for a casual networking experience. Dress for Success will be on hand to collect new and gently worn business attire. Cost: $10 for members, $15 for non-members. Register online at holyokechamber.com.

• March 8: Chamber Coffee Buzz, 7:30-8:30 a.m., at Loomis Communities, Jarvis Avenue, Holyoke. Sponsored by Loomis Communities & United Personnel. The Coffee Buzz series is a morning networking program that provides chamber members and guests the opportunity to make new contacts and exchange business information over a light breakfast. The format includes a 30-second introduction of each guest, the host has a five- to 10-minute promotional opportunity, and rest of the event is mingling. No charge. Register online at www.holyokechamber.com.

• March 15: St. Patrick’s Day Business Breakfast, 7:30-9 a.m., hosted by the Log Cabin, 500 Easthampton Road, Holyoke. Join us for our business breakfast as we celebrate the 2017 St. Patrick’s Parade Committee award winners, the Grand Colleen and her court, local business milestones, and new chamber members. Register by March 3 for discounted price. Visit holyokechamber.com or call (413) 534-3376 for more information.

• March 22: Chamber After Hours, 5-7 p.m., hosted and sponsored by Summit View Banquet and Meeting House, 555 Northampton St., Holyoke. Meet up with your business associates for networking, food, a 50/50 raffle, and door prizes. Stop in for a bite and say hello to our host, Mike Hamel. Cost: $10 for members, $15 for non-members. No invoicing under $20. Register online at www.holyokechamber.com.

• March 24: Leadership Holyoke 2016-17, 8:30 a.m. to 4:30 p.m., at Holyoke Medical Center (location subject to change). A series of eight days comprise Leadership Holyoke 2016-17. Faculty members from Holyoke Community College will participate as instructors and facilitators. Community leaders will participate as speakers and discussion leaders.  Tuition varies by program and is due at the start of the course. The fee also covers continental breakfasts, the graduation luncheon, and a trip to the State House in Boston. For business people learning to become community leaders, tuition is $600. Call the chamber at (413) 534-3376 for registration information.

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com
(413) 584-1900

• Feb. 1: Arrive@5, 5-7 p.m., hosted by Lia Chrysler Dodge Jeep, 263 King St., Northampton. Sponsored by Applied Mortgage, WEEI/Smart Reach, Northeast Solar. Arrive when you can, stay as long as you can. A casual mix and mingle with colleagues and friends. Cost: $10 for members. Register by e-mailing [email protected].

• March 3: 2017 Annual Meeting, noon to 2 p.m., host to be announced. Sponsored by PeoplesBank. A fun meeting with your chamber colleagues, including chamber trivia, where we’ll test your knowledge of our members. A fun wrap-up of 2016 and preview of 2017. Presentation of the Dan Yacuzzo Community Leadership Award. Cost: $35 for members, $40 for non-members. Register online at www.explorenorthampton.com.

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org
(413) 568-1618

• Feb. 6: Mayor’s Coffee Hour, 8-9 a.m., at the Holyoke Inn Express, 39 Southampton Road, Westfield. Join us for our monthly Mayor’s Coffee Hour with Westfield Mayor Brian Sullivan. Free and open to the public. Call Pam at the Chamber office at (413) 568-1618 to register for this event so we may give our host a head count.

• Feb. 8: After 5 Connection, 5-7 p.m., at Tucker’s Restaurant and Pro Tour & Cruises, 625 College Highway, Southwick. Sponsored by Romeo & Julietta Bags. Bring your business cards and make connections. Refreshments served, and 50/50 raffle to benefit two Citizen’s Scholarships. Cost: free for members, $10 for general admission (cash or credit card).

• Feb. 9: Lunch and Learn: “Robert’s Rules of Order: How to Run an Effective Meeting,” noon to 1:30 p.m., at Storrowton Tavern, 1305 Memorial Dr., West Springfield. Learn how to utilize common rules and procedures for deliberation and debate in order to place the whole room on the same footing. Guest speaker: Robert MacDonald, executive director, Work Opportunity Center Inc. Cost: $35 for members, $45 for general admission.

PROFESSIONAL WOMEN’S CHAMBER

www.myonlinechamber.com
(413) 787-1555

• March 22: March Ladies Luncheon, 11:30 a.m. to 1 p.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. An afternoon of fun and networking.

QUABOAG HILLS CHAMBER OF COMMERCE

www.qhma.com
(413) 283-2418

• Jan. 25: Michael’s Party Rental After Five, 5-7 p.m., at Michael’s Party Rentals Inc., 1221 South Main St., Palmer. Michael’s Party Rentals is new to Palmer and would love to welcome everyone to a Chamber After 5 meeting in its new home. You will get to see the shocking transformation from what was once an auto-body shop to the company’s new, state-of-the-art warehouse. Mingle between the brand-new showroom and heated tent for cocktails and appetizers. See the newest industry trends by checking out the numerous displays and see what goes into the daily operation of a rental company with a private warehouse tour. Cost: $10 for pre-registered members, $15 for members at the door, $25 for non-members. Register online at www.qhma.com.

SOUTH HADLEY & GRANBY CHAMBER OF COMMERCE

www.shgchamber.com
(413) 532-6451

The annual meeting, previously scheduled for Jan. 24, has been postponed. Rescheduled date to be determined.

SPRINGFIELD REGIONAL CHAMBER OF COMMERCE

www.myonlinechamber.com
(413) 787-1555

• Feb. 1: Business@Breakfast: “What’s the Big Deal with Big Data?” 7:15-9 a.m., at the Delaney House, 3 Country Club Road, Holyoke. Rob Madrid, director of Digital Solutions for MassLive Media, will talk about ways to harness the power of digital data to understand your customers and grow your business. Leveraging free website tools like Google Analytics and audience data from marketing campaigns, the digital world provides insight into who your customers are and what ultimately drives their decisions. Cost: $22.50 for members ($25 at the door), $30 for non-members ($35 at the door). Reservations may be made online by visiting www.springfieldregionalchamber.com.

• Feb. 9-March 23: Leadership Institute, 1-4 p.m., at the TD Bank Conference Center, 1441 Main St., Springfield. The 2017 Leadership Institute, designed for mid- and upper-level managers, includes an emphasis on strategies and techniques designed to create high-energy and high-involvement leadership. The institute is a partnership between the Springfield Regional Chamber and Western New England University, with support from MGM Springfield and The Irene E. and George A. Davis Foundation. Tuition is $885 per participant. The institute runs for seven consecutive Thursdays. For questions about the program or the application process, call Jessica Hill at (413) 755-1310.

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com

(413) 426-3880

• Feb. 1: Wicked Wednesday, 5:30-7:30 p.m. Hosted by CHD – Cancer House of Hope, 1999 Westfield St., West Springfield. Wicked Wednesdays are monthly social events hosted by various businesses and restaurants, that bring members and non-members together to network in a laid-back atmosphere. For more information about this event, contact the chamber office at (413) 426-3880, or register at www.westoftheriverchamber.com.

Chamber Corners Departments

1BERKSHIRE

www.1berkshire.com

(413) 499-1600

• May 7 to 17: Dream Auction. Grab great deals on theater tickets, spa services, dining certificates, and one-of-a-kind experiences in our online auction. Proceeds support the Berkshire Marketing Fund, which promotes the region as a destination for all seasons. Visit www.biddingforgood.com/berkshires.

• May 16: Chamber Nite & BYP Networking Social, 5-7 p.m., hosted by Dalton Union, 395 Main St., Dalton. Join us for our joint May Chamber Nite and BYP Social at Union Block in downtown Dalton with participating businesses: Hot Harry’s, Berkshire Dream Home, Therapeutic Massage & Wellness, Academy Mortgage Corp., Horace Mann Insurance, McMahon & Vigeant, P.C., Wheeler & Taylor Insurance, Dalton Restaurant, New England Dynamark Security, and 2 Flights Up Dance & Game Studio. Cost: free. Register online at www.1berkshire.com.

AMHERST AREA CHAMBER OF COMMERCE

www.amherstarea.com

(413) 253-0700

• May 3: Leaders as Readers, 12 noon, hosted by Pasta E Basta, 26 Main St., Amherst. This month in Leaders as Readers, we will be discussing Work It: Secrets of Success from the Boldest Women in Business by Carrie Kerpen. For more information, visit www.facebook.com/events/928353994013860 or e-mail [email protected].

• May 4: Lunch and Learn, “How to Protect Your Most Important Asset: Your Income,” 12 noon, hosted by Lord Jeffery Inn, 30 Boltwood Ave., Amherst. Sponsored by Hollister Insurance. Lunch will be provided. For details, e-mail [email protected].

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org

(413) 594-2101

• May 10: Business After Hours, 4:30-6:30 p.m., hosted by Mercedes-Benz of Springfield, 295 Burnett Road, Chicopee. Kentucky Derby theme. Presented by Polish National Credit Union. Cost: $10 for members, $15 for non-members. Sign up online at chicopeechamber.org/events.

• May 16: Salute Breakfast, 7:15-9 a.m., at Munich Haus, 13 Center St., Chicopee. Chief greeter: Chicopee Mayor Richard Kos. Keynote Speaker: Kim Kenney-Rockwal, Elms MBA. Cost: $23 for members, $28 for non-members. Sign up online at chicopeechamber.org/events.

• May 18: Chicopee Chamber of Commerce Annual Golf Tournament, 10 a.m. shotgun start, hosted by Chicopee Country Club, 1290 Burnett Road, Chicopee. Presented by Polish National Credit Union. Cost: $125 per golfer, $500 per team of four, and/or $20 golfer package that includes 25 raffle tickets and one mulligan. Sign up online at chicopeechamber.org/events.

• May 31: Sunshine Soiree, a multi-chamber networking event, 5-7 p.m., hosted by Sunshine Village, 75 Litwin Lane, Chicopee. The event will feature complimentary hors d’oeuvres, wine, and beer. Register in advance for this free event online at springfieldyps.com.

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org

(413) 527-9414

• May 24: Chamber on the Vine, 5:30-8:30 p.m., a wine-tasting event hosted by Glendale Ridge Vineyard, 155 Glendale Road, Southampton. Taste wine, enjoy local food, and listen to the music of Trailer Trash. Cost: $20 to enjoy the music, $30 to taste the wine. Pre-registration is a must. For more information, visit www.easthamptonchamber.org or call (413) 527-9414.

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holyokechamber.com

(413) 534-3376

• May 2: Women in Leadership: Leadership in Your Future, 11:30 a.m. to 1:30 p.m., hosted by HCC MGM Culinary Arts Institute, 164 Race St., Holyoke. A monthly luncheon series where participants learn from area CEOs while networking with peers from the region. An elegant lunch prepared by the HCC Culinary Arts program provides the setting.

• May 9: Coffee Buzz, 7:30-8:30 a.m., hosted by Loomis House, 298 Jarvis Ave., Holyoke (Sheldon entrance). A free morning networking event sponsored by Loomis House where guests enjoy a light breakfast while networking with the business community. Register online at holyokechamber.com or call the chamber at (413) 534-3376. There is no charge for this event.

• May 14: Holyoke Chamber Cup Golf Tournament, 50th Anniversary, 10 a.m., hosted by the Orchards, 18 Silverwood Terrace, South Hadley. Registration begins at 10 a.m., followed by lunch at 11 a.m., tee off at noon (scramble format), and dinner afterward. Cost: $150 per player, which includes lunch, 18 holes of golf, cart, and dinner. Cost of dinner only is $30. Awards, raffles, and cash prizes follow dinner. For reservations or sponsorships, call the chamber at (413) 534-3376 or register online at holyokechamber.com.

• May 16: Chamber After Hours, 5-7 p.m., hosted by Holyoke Hummus, 285 High St., Holyoke. Cost: $10 for members, $15 for non-members. Feel free to bring a door prize. Sign up online at holyokechamber.com.

• May 23: Leadership Holyoke Information Session, 5-7 p.m., hosted by Holyoke Community College, Frost Building, Room 309, 303 Homestead Ave., Holyoke. Join the Greater Holyoke Chamber of Commerce and Holyoke Community College for a free information session for Leadership Holyoke 2018-19..

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com

(413) 584-1900

• May 4: Annual Spring Swizzle, 6:30-10:30 p.m., hosted by Eastside Grill, 19 Strong Ave., Northampton. A networking event. Cost: $75; $100 for two. Purchase tickets at www.chamberspringswizzle.com.

• May 9: May Arrive @ 5, 5-7 p.m., host to be announced. Sponsored by Northeast Solar and the Lusteg Wealth Management Group – Merrill Lynch. A networking event. Cost: $10 for members.

• May 17: Workshop: “Microsoft Excel Tips, Tricks & Shortcuts,” 9-11 a.m., hosted by Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. Cost: $35 for members, $45 for non-members. Pre-registration required at goo.gl/forms/pX8YUuC25YdMsLjD2.

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org

(413) 568-1618

• May 7: May Coffee Hour with Mayor Brian Sullivan, 8-9 a.m., hosted by Westfield Center – Genesis Healthcare, 60 East Silver St., Westfield. This event is free and open to the public. Online registration is available at www.westfieldbiz.org, so we may give our host a proper count. For more information, call Pam at the chamber at (413) 568-1618.

• May 7: May After 5 Connection, 5-7 p.m., hosted by East Mountain Country Club, 1458 East Mountain Road, Westfield. Refreshments will be served. A 50/50 raffle will benefit the chamber scholarship fund. Cost: free for chamber members, $10 for non-members (cash or credit paid at the door). Online registration is available at www.westfieldbiz.org. For more information, call Pam at the chamber at (413) 568-1618.

• May 14: Greater Westfield Chamber of Commerce 57th annual Golf Tournament, 10:30 a.m. to 7 p.m., hosted by Shaker Farms Country Club, 866 Shaker Road, Westfield. Online registration is available at www.westfieldbiz.org. For more information, call Pam at the chamber at (413) 568-1618.

SOUTH HADLEY & GRANBY CHAMBER OF COMMERCE

www.shgchamber.com

(413) 532-6451

• May 9: Educational Breakfast: Insider Travel Tips, 7:30-9 a.m., hosted by Loomis Village, 20 Bayon Dr., South Hadley. Chuck Elias, travel advisor for Pioneer Valley Cruise Planners, will share tips on how to make travel safe and fun. Cost: $10 for members, $15 for non-members. To register, call (413) 532-6451 or e-mail [email protected].

• May 14: The South Hadley & Granby Chamber will join the Greater Holyoke Chamber for a day of golf at the Orchards Golf Club in South Hadley. Registration and lunch will begin at 10:30 a.m., with tee-off beginning at noon. Cost: $150, which includes lunch, a round of golf and cart, a tourney T-shirt, refreshments on the course, and a dinner back at the clubhouse. E-mail [email protected] to register.

• May 21: After 5 at the Ledges Golf Course, 5-6:30 p.m., hosted by the Ledges, 18 Mulligan Dr., South Hadley. Cost: $10 for members, $15 for non-members. Pre-register by May 15 by contacting Sara Lawrence at (413) 532-6451 or [email protected].

SPRINGFIELD REGIONAL CHAMBER

www.springfieldregionalchamber.com

(413) 787-1555

• May 2: Business@Breakfast, 7:15-9 a.m., hosted by MassMutual Center, 1277 Main St., Springfield. Cost: $25 for members in advance ($30 at the door), $35 general admission ($40 at the door).

• May 10: Lunch ‘N’ Learn, Equal Pay, 11:30 a.m. to 1 p.m., hosted by Lattitude restaurant, 1338 Memorial Ave., West Springfield. Cost: $30 for members in advance ($35 at the door), $40 general admission ($45 at the door).

• May 15: C-Suite Conversations & Cocktails, 5-7 p.m., hosted by CityStage, One Columbus Center, Springfield. Exclusive members-only event. Cost: $25 for members ($30 at the door).

• May 31: Sunshine Soirée with the Springfield Regional Chamber, the Greater Chicopee Chamber, and YPS, 5-7 p.m., hosted by Sunshine Village, 75 Litwin Lane, Chicopee.

Reservations for all Springfield Regional Chamber events may be made online at www.springfieldregionalchamber.com, [email protected], or (413) 755-1310.

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com

(413) 426-3880

• May 2: Wicked Wednesday, 5-7 p.m., hosted by the Irish Cultural Center, 429 Morgan Road, West Springfield. For more information, call the chamber office at (413) 426-3880 or register at www.westoftheriverchamber.com.

• May 8: Coffee with West Springfield Mayor Will Reichelt, 8-9:30 a.m., hosted by West Springfield Public Library, 200 Park St. For more information, call the chamber office at (413) 426-3880 or register at www.westoftheriverchamber.com.

• May 17: Networking Lunch, noon, hosted by Springfield Country Club, 1375 Elm St., West Springfield. Must be a member or guest of a member to attend. The only cost to attend is the cost of your lunch if you are a member. Non-member fee: $10. Register at www.westoftheriverchamber.com.

• May 22: Job Fair 2018, 3-6 p.m., hosted by Storrowton Tavern/Carriage House, 1305 Memorial Ave., West Springfield. West Springfield and Agawam businesses, along with other employment opportunities, will be showcased. This event is free and open to the public. To be a participating vendor, register online at www.westoftheriverchamber.com.

YOUNG PROFESSIONAL SOCIETY OF GREATER SPRINGFIELD

springfieldyps.com

• May 18: Adult Field Day, 2-5 p.m., Irish Cultural Center, West Springfield, hosted by the Irish Cultural Center, 429 Morgan Road, West Springfield. For more information, visit springfieldyps.com.

Autos Sections
Truck Sales Accelerate Due to Several Driving Forces

Jeff Sarat

Jeff Sarat says businesses that held onto their trucks during the recession are now upgrading their fleets.

Jeff Sarat predicts Sarat Ford Lincoln in Agawam will sell more trucks in 2015 than in any year since it opened in 1929.

That’s a bold statement, but he’s more than prepared to make it.

“Normally our busiest time of the year is October to December because companies make year-end purchases. It drops off to nothing from January to March, but this year there was no lull; we slowed a little, but sales are so high, we have doubled our inventory of super-duty trucks,” said the general sales manager, noting that a high percentage of buyers are businesses that put money into maintenance during the recession rather than replacing their fleets. But the combination of reduced gas prices and an upswing in the economy has changed that trend, and business owners and managers are finally trading in vehicles and buying new ones.

But they’re not the only ones creating this historic run on trucks.

Bill Peffer says most people want to own the largest and most expensive vehicle they can afford, and in today’s world, that translates to a truck.

“I can’t think of a better time in the past 10 years to buy one,” said the president and COO of Balise Motor Sales, as he listed interest rates, incentives, and lease options. “The industry has certainly returned to the level of pre-recession sales, the market is robust because the economy is getting healthier, interest rates are low, there is easy access to credit, and the option of leasing at an affordable cost have combined to drive truck sales.

“Passenger cars have limitations,” he added. “And part of the fabric of America is to utilize a vehicle in a way that fits your lifestyle.”

National reports show truck sales began climbing about two years ago and quickly gained traction. Manufacturers have introduced new models that are fuel-efficient, quiet, comfortable, and have room for a family, yet offer the versatility and utility that a truck with a towing package can provide.

“Trucks have come a long way, and the new ones ride like a Rolls-Royce — some models will even parallel-park themselves with a push of a button,” Sarat said, adding that industry forecasts predict more than 16 million new vehicles will be sold this year, and a significant percentage will be trucks.

Brett Starbard, sales manager for Metro Chrysler Dodge Jeep Ram in Chicopee, said the new, redesigned Ram 1500 was named Motor Trend’s Truck of the Year in 2014, and better technology and design have fueled demand.

Bill Peffer

Bill Peffer says the rise in truck sales has led to a highly competitive market, which translates into good deals for buyers.

“Our truck sales have gone up by 50% since we started carrying Chrysler Rams a few years ago,” he noted. “We’re seeing an increase in people who want a truck, but don’t necessarily need one. Gas prices are down, and people live on a budget; if they are spending $50 less a month on fuel, they can afford $50 more on a new car payment.”

Ed O’Grady, sales manager for Central Chevrolet in West Springfield, said 60% of the dealership’s new truck business can be attributed to the fact that they are a bargain. Used trucks are retaining their value, and the manufacturer is offering $3,600 discounts that, in the past, were available only to employees who worked for suppliers, such as US Tsubaki in Holyoke, which sells timing chains. “Another $6,250 in incentives and rebates brings the savings on new trucks to $10,000,” he noted.

In addition, the cost of leasing has come down. “We have 2015 Silverado double cabs with four-wheel drive that are leasing for as low as $259 a month,” O’Grady said. “Leasing protects the consumer from depreciation; if the value goes down in three years, they can drop the vehicle off without taking a loss. But if a person does choose to purchase a truck, they can get a better price on a new one than on a two-year-old model due to all of the incentives.”

Starbard says Metro leases the majority of its new trucks. “Our average MSRP is $40,000 to $45,000, so the payments on a five-year loan would be $600 to $700 monthly. A lease is about half of that because the residual [remaining value] when the lease ends is as high as 60 to 70%, which means the person who leases only has to pay 30% over the term. Plus, there is no cost for maintenance,” he explained, noting that trucks have retained their value as sales were slow throughout the recession, so there are fewer used trucks on dealer’s lots, which leads to higher demand.

Body of Evidence

Although most businesses kept their trucks when gas prices reached $4 in the summer of 2008, Sarat said, many of his customers who didn’t need them took them off the road and purchased vehicles that get good gas mileage, such as a Ford Focus, which averages 40 miles per gallon.

However, other dealers report that many people took real losses by trading in their trucks for fuel-efficient cars. “People were very concerned with operating costs and some made irrational decisions as they traded in trucks for something that was far more fuel-efficient,” Peffer said.

Ed O’Grady

Ed O’Grady says it often costs less to lease a new truck than to purchase a used one.

Starbard recalls contractors who begged him to take their truck on a trade-in. “It wasn’t a smart thing to do, and they took huge losses, but if they had a job 100 miles away and were getting 10 miles a gallon, they were spending more on gas than they were making,” he told BusinessWest. “Gas prices are cyclical, like stocks, and I advised people not to sell when prices got high, but many of my customers didn’t feel they had an alternative when gas went over $4 a gallon.”

O’Grady said the government’s Cash for Clunkers program helped fuel trade-ins, and the prospect of getting an additional $4,500 for a vehicle that got poor gas mileage motivated many people to get rid of their trucks between 2008 and 2010.

“But now that fuel prices have dropped, they want their trucks back, and they are buying models that are more fuel-efficient than ever before,” he said, adding that the new Silverado with a V-8 engine gets 18 miles per gallon around town and 21 to 22 miles on the highway.

Sarat concurred. “There is definitely a pent-up demand, and as the economy continues to get better and businesses expand, we expect them to add more trucks,” he said, citing the example of a man who bought a van last year and added another this year as his business is flourishing.

Manufacturers such as Ford are also doing whatever they can to motivate prospective buyers, which includes offering 0% financing or rebates of up to $4,000 for certain vehicles. And although leasing is popular at some dealerships, Sarat said the majority of his customers purchase new trucks.

“They tend to retain their value so well that sometimes people find they can get a new truck for about the same price as a used one,” he noted. “People hold onto their trucks, so it becomes an issue of supply versus demand. Since vehicles get more expensive every year, it makes it easier to sell a new truck when you can offer really good money for a trade-in.”

Trucks have become all-around vehicles, and people today want trucks with four doors and ample interior cabin space to accommodate a family.

“Ten or 15 years ago, most trucks had regular cabs, but you don’t see many of those today; they make up less than 5% of my inventory,” Starbard said. “Today, a gentleman who owned an SUV can replace it with a pickup with full-size doors; plus, the RAM can be purchased now with a six-cylinder diesel engine that is much better in terms of fuel economy.”

Another factor that attracts people to trucks is the fact that they can customized with accessories that range from running boards to side steps, different types of wheels, exhaust systems, bed covers, and cover liners. “The average truck buyer spends $1,000 to $2,000 in accessories after the purchase,” Starbard said.

New Models

Although there are five main competitors in the truck market, which Peffer lists as Ford, Chevy, Ram, Toyota, and Nissan, new products are coming on the market because manufacturers seek to attract new buyers and retain customers looking to upgrade.

“They don’t want to lose market share, so they have become very competitive, which is good for the consumer,” Peffer said. “For some buyers, a truck is a tool of their trade, but for a growing segment, it’s a want more than a need, and luxury features such as leather seats and navigation systems appeal to a wider audience.”

Ford recently introduced a new Econoline cargo van with a choice of three engine options. “You could never stand up in them before, but now they come in two lengths and three heights, and you can stand in the medium and large models,” Sarat said. “They are a phenomenal addition and have been very popular. We have been selling several every week, and demand is starting to pick up, so we are taking in as much inventory as we can get.”

Ford also introduced an all-aluminum F-150 this year that is fuel-efficient, Chevy brought a new Silverado model to market last year, and Nissan will introduce a new Titan in the next few months.

Chevrolet stopped producing small trucks in 2012, but demand is skyrocketing for its new 2015 Colorado, which gets 27 miles per gallon on the highway and was named Motor Trend’s 2015 Truck of the Year.

“It comes with a four- or six-cylinder engine, but can tow 7,000 pounds, and every dealership across the country is taking orders,” said O’Grady. “They sell the day they arrive.”

He noted that the trend is moving from trucks with clamshell doors to four doors, and Chevrolet’s offerings convince buyers to purchase new trucks. They include a five-year, 100,000-mile power-train warranty with two years of free maintenance; wi-fi Internet connectivity that comes in every 2015 Silverado; and Remote Link, a smartphone app that allows people to lock and unlock doors remotely, view tire pressures, and send directions to their truck with their phone, which are announced via OnStar navigation.

“Sales have been on the rise for the last few years, and we believe the numbers are sustainable,” O’Grady went on, explaining that GM used to stockpile vehicles to keep people working, but have stopped that practice and now fill orders.

Still, many dealers say leasing is the best deal available, due to the fact that trucks hold their value. “More vehicles are leased in New England than in any other part of the country,” Peffer said. “There are a lot of advantages, and manufacturers recognize it as an opportunity to grow or maintain market share.”


Revving Up

Sarat Ford’s truck sales continue to grow, and several years ago it expanded its service department to help its commercial truck customers.

“We added six new bays, and as we continue to sell more big trucks, we continue to need more room,” Sarat said. “This year our sales are up by 10% over last year, and the truck business is pushing the increases.”

O’Grady has been in the auto industry for 23 years and says this is “an exciting time for truck sales.” He pointed to a study conducted by Chevy last year with focus groups representing all ages and income brackets. Participants were shown two photos taken in the same location; the only difference was one had a man in front of a truck, and the other had him standing in front of a car. The groups rated the guy in front of the truck as more handsome, rugged, dependable, resourceful, and someone they would want to date their daughter.

Whether that image plays into the increase in sales is unknown, but Peffer says stiff competition makes it a great time to buy a truck.

“We are seeing an acceleration of people trading in all types of vehicles,” he noted. “There is a propensity to shift to a truck, and there have never been more product offerings and choices in the market.”

Chamber Corners

1BERKSHIRE

www.1berkshire.com

(413) 499-1600

• May 7 to 17: Dream Auction. Grab great deals on theater tickets, spa services, dining certificates, and one-of-a-kind experiences in our online auction. Proceeds support the Berkshire Marketing Fund, which promotes the region as a destination for all seasons. Visit www.biddingforgood.com/berkshires.

• May 16: Chamber Nite & BYP Networking Social, 5-7 p.m., hosted by Dalton Union, 395 Main St., Dalton. Join us for our joint May Chamber Nite and BYP Social at Union Block in downtown Dalton with participating businesses: Hot Harry’s, Berkshire Dream Home, Therapeutic Massage & Wellness, Academy Mortgage Corp., Horace Mann Insurance, McMahon & Vigeant, P.C., Wheeler & Taylor Insurance, Dalton Restaurant, New England Dynamark Security, and 2 Flights Up Dance & Game Studio. Cost: free. Register online at www.1berkshire.com.

AMHERST AREA CHAMBER OF COMMERCE

www.amherstarea.com

(413) 253-0700

• May 3: Leaders as Readers, 12 noon, hosted by Pasta E Basta, 26 Main St., Amherst. This month in Leaders as Readers, we will be discussing Work It: Secrets of Success from the Boldest Women in Business by Carrie Kerpen. For more information, visit www.facebook.com/events/928353994013860 or e-mail [email protected].

• May 4: Lunch and Learn, “How to Protect Your Most Important Asset: Your Income,” 12 noon, hosted by Lord Jeffery Inn, 30 Boltwood Ave., Amherst. Sponsored by Hollister Insurance. Lunch will be provided. For details, e-mail [email protected].

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org

(413) 594-2101

• May 10: Business After Hours, 4:30-6:30 p.m., hosted by Mercedes-Benz of Springfield, 295 Burnett Road, Chicopee. Kentucky Derby theme. Presented by Polish National Credit Union. Cost: $10 for members, $15 for non-members. Sign up online at chicopeechamber.org/events.

• May 16: Salute Breakfast, 7:15-9 a.m., at Munich Haus, 13 Center St., Chicopee. Chief greeter: Chicopee Mayor Richard Kos. Keynote Speaker: Kim Kenney-Rockwal, Elms MBA. Cost: $23 for members, $28 for non-members. Sign up online at chicopeechamber.org/events.

• May 18: Chicopee Chamber of Commerce Annual Golf Tournament, 10 a.m. shotgun start, hosted by Chicopee Country Club, 1290 Burnett Road, Chicopee. Presented by Polish National Credit Union. Cost: $125 per golfer, $500 per team of four, and/or $20 golfer package that includes 25 raffle tickets and one mulligan. Sign up online at chicopeechamber.org/events.

• May 31: Sunshine Soiree, a multi-chamber networking event, 5-7 p.m., hosted by Sunshine Village, 75 Litwin Lane, Chicopee. The event will feature complimentary hors d’oeuvres, wine, and beer. Register in advance for this free event online at springfieldyps.com.

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org

(413) 527-9414

• May 24: Chamber on the Vine, 5:30-8:30 p.m., a wine-tasting event hosted by Glendale Ridge Vineyard, 155 Glendale Road, Southampton. Taste wine, enjoy local food, and listen to the music of Trailer Trash. Cost: $20 to enjoy the music, $30 to taste the wine. Pre-registration is a must. For more information, visit www.easthamptonchamber.org or call (413) 527-9414.

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holyokechamber.com

(413) 534-3376

• May 2: Women in Leadership: Leadership in Your Future, 11:30 a.m. to 1:30 p.m., hosted by HCC MGM Culinary Arts Institute, 164 Race St., Holyoke. A monthly luncheon series where participants learn from area CEOs while networking with peers from the region. An elegant lunch prepared by the HCC Culinary Arts program provides the setting.

• May 9: Coffee Buzz, 7:30-8:30 a.m., hosted by Loomis House, 298 Jarvis Ave., Holyoke (Sheldon entrance). A free morning networking event sponsored by Loomis House where guests enjoy a light breakfast while networking with the business community. Register online at holyokechamber.com or call the chamber at (413) 534-3376. There is no charge for this event.

• May 14: Holyoke Chamber Cup Golf Tournament, 50th Anniversary, 10 a.m., hosted by the Orchards, 18 Silverwood Terrace, South Hadley. Registration begins at 10 a.m., followed by lunch at 11 a.m., tee off at noon (scramble format), and dinner afterward. Cost: $150 per player, which includes lunch, 18 holes of golf, cart, and dinner. Cost of dinner only is $30. Awards, raffles, and cash prizes follow dinner. For reservations or sponsorships, call the chamber at (413) 534-3376 or register online at holyokechamber.com.

• May 16: Chamber After Hours, 5-7 p.m., hosted by Holyoke Hummus, 285 High St., Holyoke. Cost: $10 for members, $15 for non-members. Feel free to bring a door prize. Sign up online at holyokechamber.com.

• May 23: Leadership Holyoke Information Session, 5-7 p.m., hosted by Holyoke Community College, Frost Building, Room 309, 303 Homestead Ave., Holyoke. Join the Greater Holyoke Chamber of Commerce and Holyoke Community College for a free information session for Leadership Holyoke 2018-19..

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com

(413) 584-1900

• May 4: Annual Spring Swizzle, 6:30-10:30 p.m., hosted by Eastside Grill, 19 Strong Ave., Northampton. A networking event. Cost: $75; $100 for two. Purchase tickets at www.chamberspringswizzle.com.

• May 9: May Arrive @ 5, 5-7 p.m., host to be announced. Sponsored by Northeast Solar and the Lusteg Wealth Management Group – Merrill Lynch. A networking event. Cost: $10 for members.

• May 17: Workshop: “Microsoft Excel Tips, Tricks & Shortcuts,” 9-11 a.m., hosted by Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. Cost: $35 for members, $45 for non-members. Pre-registration required at goo.gl/forms/pX8YUuC25YdMsLjD2.

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org

(413) 568-1618

• May 7: May Coffee Hour with Mayor Brian Sullivan, 8-9 a.m., hosted by Westfield Center – Genesis Healthcare, 60 East Silver St., Westfield. This event is free and open to the public. Online registration is available at www.westfieldbiz.org, so we may give our host a proper count. For more information, call Pam at the chamber at (413) 568-1618.

• May 7: May After 5 Connection, 5-7 p.m., hosted by East Mountain Country Club, 1458 East Mountain Road, Westfield. Refreshments will be served. A 50/50 raffle will benefit the chamber scholarship fund. Cost: free for chamber members, $10 for non-members (cash or credit paid at the door). Online registration is available at www.westfieldbiz.org. For more information, call Pam at the chamber at (413) 568-1618.

• May 14: Greater Westfield Chamber of Commerce 57th annual Golf Tournament, 10:30 a.m. to 7 p.m., hosted by Shaker Farms Country Club, 866 Shaker Road, Westfield. Online registration is available at www.westfieldbiz.org. For more information, call Pam at the chamber at (413) 568-1618.

SOUTH HADLEY & GRANBY CHAMBER OF COMMERCE

www.shgchamber.com

(413) 532-6451

• May 9: Educational Breakfast: Insider Travel Tips, 7:30-9 a.m., hosted by Loomis Village, 20 Bayon Dr., South Hadley. Chuck Elias, travel advisor for Pioneer Valley Cruise Planners, will share tips on how to make travel safe and fun. Cost: $10 for members, $15 for non-members. To register, call (413) 532-6451 or e-mail [email protected].

• May 14: The South Hadley & Granby Chamber will join the Greater Holyoke Chamber for a day of golf at the Orchards Golf Club in South Hadley. Registration and lunch will begin at 10:30 a.m., with tee-off beginning at noon. Cost: $150, which includes lunch, a round of golf and cart, a tourney T-shirt, refreshments on the course, and a dinner back at the clubhouse. E-mail [email protected] to register.

• May 21: After 5 at the Ledges Golf Course, 5-6:30 p.m., hosted by the Ledges, 18 Mulligan Dr., South Hadley. Cost: $10 for members, $15 for non-members. Pre-register by May 15 by contacting Sara Lawrence at (413) 532-6451 or [email protected].

SPRINGFIELD REGIONAL CHAMBER

www.springfieldregionalchamber.com

(413) 787-1555

• May 2: Business@Breakfast, 7:15-9 a.m., hosted by MassMutual Center, 1277 Main St., Springfield. Cost: $25 for members in advance ($30 at the door), $35 general admission ($40 at the door).

• May 10: Lunch ‘N’ Learn, Equal Pay, 11:30 a.m. to 1 p.m., hosted by Lattitude restaurant, 1338 Memorial Ave., West Springfield. Cost: $30 for members in advance ($35 at the door), $40 general admission ($45 at the door).

• May 15: C-Suite Conversations & Cocktails, 5-7 p.m., hosted by CityStage, One Columbus Center, Springfield. Exclusive members-only event. Cost: $25 for members ($30 at the door).

• May 31: Sunshine Soirée with the Springfield Regional Chamber, the Greater Chicopee Chamber, and YPS, 5-7 p.m., hosted by Sunshine Village, 75 Litwin Lane, Chicopee.

Reservations for all Springfield Regional Chamber events may be made online at www.springfieldregionalchamber.com, [email protected], or (413) 755-1310.

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com

(413) 426-3880

• May 2: Wicked Wednesday, 5-7 p.m., hosted by the Irish Cultural Center, 429 Morgan Road, West Springfield. For more information, call the chamber office at (413) 426-3880 or register at www.westoftheriverchamber.com.

• May 8: Coffee with West Springfield Mayor Will Reichelt, 8-9:30 a.m., hosted by West Springfield Public Library, 200 Park St. For more information, call the chamber office at (413) 426-3880 or register at www.westoftheriverchamber.com.

• May 17: Networking Lunch, noon, hosted by Springfield Country Club, 1375 Elm St., West Springfield. Must be a member or guest of a member to attend. The only cost to attend is the cost of your lunch if you are a member. Non-member fee: $10. Register at www.westoftheriverchamber.com.

• May 22: Job Fair 2018, 3-6 p.m., hosted by Storrowton Tavern/Carriage House, 1305 Memorial Ave., West Springfield. West Springfield and Agawam businesses, along with other employment opportunities, will be showcased. This event is free and open to the public. To be a participating vendor, register online at www.westoftheriverchamber.com.

YOUNG PROFESSIONAL SOCIETY OF GREATER SPRINGFIELD

springfieldyps.com

• May 18: Adult Field Day, 2-5 p.m., Irish Cultural Center, West Springfield, hosted by the Irish Cultural Center, 429 Morgan Road, West Springfield. For more information, visit springfieldyps.com.

Health Care Sections

Smart Shopping

Paula Serafino-Cross

Paula Serafino-Cross says canned fruit packed in its own juice or pre-cut fruit are healthy snacks that many children enjoy.

What people eat can have a profound impact on their health, energy level, the way they feel, and their overall well-being.

But it all begins at the grocery store, where a myriad of temptations can lead shoppers to put foods in their cart that have little or no nutritional value.

“We live in a fast-paced society and eat in response to the visual, or what looks good to us. But if you want to be healthy, you have to prioritize, take time to plan meals, stick to a grocery list, avoid shopping when you’re hungry, and cook using a lot of vegetables,” said Paula Serafino-Cross, a clinical dietitian from Baystate Health Food and Nutrition Services. She added that cooking in today’s world does not have to be time-consuming, thanks to precut fruits and vegetables and products like frozen brown rice.

However, she suggests keeping granola bars or fruit in the car that can be eaten quickly to prevent going into a store hungry or stopping for fast food.

“There is a lot of great food in stores. You just have to figure out where it’s located,” she noted.

Susan Mazrolle agrees. “I’ve given tours to groups of medical students who were well-educated but didn’t know much about buying food and cooking it,” said the in-store consultant dietitian for Big Y in the Springfield region.

She noted that many people are frugal at the grocery store but extravagant in other areas that are not important. “It’s better to spend your money on healthy food than at the doctor’s office. There are good and bad choices throughout the store; healthy shopping doesn’t have to cost a lot, but you have to know what to buy.”

Theresa McAndrew, a Unidine dietitian at Holyoke Medical Center, agrees. She has spoken to many people who have told her they don’t know how to shop well. She tells them not only to read labels, but to pay attention to portion size, as it can be deceiving.

Indeed, Americans have super-sized their expectations about what a serving should look like, and the amount most consider to be normal is not accurately reflected on the Nutrition Facts labeling on packaged foods and beverages.

To correct that problem, the Food and Drug Administration has issued new standards that must be implemented by July 2018. The goal is to bring serving sizes closer to what people actually eat, so when they look at calories and nutrients on a label, it is be more in line with what they are accustomed to putting on their plate. A single serving is not a recommended amount of any food product, but only meant to reflect what the average person consumes.

For example, few people limit themselves to a half-cup of ice cream, which is the amount listed on half-gallons today, so when the new law becomes effective, the serving size will go up to two-thirds of a cup.

“People sometimes buy products based on calorie count, but then consume far more than one serving,” McAndrew noted.

Susan Mazrolle

Susan Mazrolle says many people don’t stop to think about how the food they eat can impact their health.

Other factors that can be confusing include sugar content. There is a difference between natural sugars, which are found not only in fruits, but in products such as milk and plain yogurt, and artificial sugars that are often added to products. The new labeling standards will differentiate between the two types of sugar, which is important in terms of health.

People also make choices based on price, which can work well if you know what to buy, but work against you if you don’t. For example, dietitians say Ramen Noodles are a poor choice because the product is filled with salt and saturated fat, while Annie’s Macaroni & Cheese is a better choice as it doesn’t contain artificial colors or flavors, and adding a few vegetables can bump up its nutritional value.

They know it can be difficult to avoid a buy-one, get-two-free sale, which is an excellent choice if the product is frozen vegetables, but a poor one if it’s ice cream.

“Do you really need three half-gallons calling your name?” Serafino-Cross asked, noting that people who have a difficult time with portion control can still enjoy treats in pre-measured sizes, such Diana Banana Babies, which are frozen bananas dipped in chocolate, or individual Hoodsie cups, which are better than a heaping dish of ice cream.

“Moderation is the key. A few individual bags of potato chips a week won’t hurt you, but people get in the habit of eating an entire large bag,” she told BusinessWest, explaining that eating mindfully without doing other things at the same time and savoring the taste of food allows people to be aware of how much they are eating and how it tastes.

She recommends that people who are interested visit thecenterformindfuleating.org,‎ which contains useful information on health conditions and how to address problems such as overeating.

Helpful Initiatives

Big Y kicked off its Living Well Eating Smart program in 2005, which includes a free, 12-page publication that is published every other month. Each edition has a theme and contains easy-to-prepare recipes featuring products that are on sale.

Big Y also hosts cooking demonstrations, grocery-shopping tours, and health-related events in conjunction with its pharmacies on topics such as cancer prevention.

“The premise is to help shoppers cut through confusing information and products and make their health goals more obtainable,” said Carrie Taylor, lead registered dietitian for the program. “What you bring into the house will impact what you serve, and if it is more convenient, you will be more inclined to eat it.”

She added that Big Y wants consumers to know there are healthy foods they can buy that are easy to prepare. They range from sushi to frozen fruit that can be put into smoothies; pre-washed, bagged lettuce and other greens; pre-cut fresh fruit; frozen vegetables in bags; single-cup servings of brown rice; and frozen fish fillets.

Taylor receives up to 50 e-mails each month that contain feedback from customers and questions that range from information about specific food products to how to follow a meal plan after being diagnosed with a disease.

Big Y’s free shopping tours, with themes that range from weight loss to heart health, are popular, and some people attend multiple sessions.

“We can show you ways to eat healthy with foods that are right at your fingertips that you may not have seen before,” Taylor said, adding that people can also learn how to make changes gradually. For example, it’s easy to make a healthy snack by mixing whole-grain cereal with walnuts and raisins, and if children are used to eating sugary cereals, mixing them half-and-half with healthier brands and slowly increasing the amount of the low-sugar cereal can make change easier.

Mazrolle has conducted many tours in Big Y stores, and says people often fail to consider how the food they eat impacts their health.

Tours start in the produce section, where textures, colors, and tastes are abundant. She talks a lot about easy cooking and provides shoppers with simple suggestions, such as sautéing catfish in a pan with olive oil and adding crushed pecans; adding minced and sautéed mushrooms to ground beef in tacos; and putting pre-cut peppers and onions in a pan with chicken or shrimp and adding bottled dressing, herbs, or teriyaki sauce.

Meanwhile, ChooseMyPlate.gov says half of each plateful of food should be filled with fruits and vegetables, and at least half of any grains should be whole; a sweet tooth can be satisfied with a fresh-fruit cocktail or fruit parfait made with yogurt; and a baked apple topped with cinnamon can be a hot, healthy treat.

Learning Curve

McAndrew said people with diabetes should stay away from foods with added sugars because they have no nutritional value and can cause blood sugar to rise.

Also, individuals with heart disease need to watch their intake of saturated fat because it contributes to blockage of the arteries, and should instead choose cuts of meat that are lean.

It can be difficult to alter your shopping habits if you are diagnosed with one of these conditions, but small changes, such as noting the sodium content listed on food labels, can make a big difference over a lifetime.

“Everyone is tempted by different foods, but there are a lot of components to healthy shopping. Most people like textures, flavors, and taste, which is the reason they eat too much of foods like ice cream. But it’s possible to be satiated with less if there is fiber in the food,” McAndrew said, adding that sprinkling nuts on ice cream makes it a lot more filling.

However, reducing sodium intake is one of the most difficult changes to make, so McAndrew suggests doing it gradually. “You’re more apt to be successful if you take small steps, which is especially important if you have been eating a high-fat, high-sodium diet. Salt is a flavor enhancer, so it’s in almost everything, and going without it is one of the hardest things for our taste buds to adapt to,” she explained.

Curbing cravings for foods loaded with sugar can also be difficult, but, again, it’s a matter of making small changes.

Another obstacle to healthy eating is the time it takes to prepare nutritious food. But grocery stores have begun catering to people with busy schedules, and shelves contain pre-cut fruits and vegetables, bagged salad greens which often come with dressing, and pre-roasted chickens that are easy to serve and a much better choice than fried chicken or frozen chicken nuggets.

“I always look for the best alternative when I shop,” McAndrew said. “There is a lot more information out there than there used to be, and it’s worth taking the time to go on a supermarket tour.”

She suggests making a menu at the beginning of each week and sticking to it; the menu doesn’t have to be detailed, but it can help guide decisions during the week, and giving children choices and having them cook alongside you can inspire them to change their eating habits.

McAndrew says parents often bake cookies with their children, but making homemade chicken nuggets or soup, which can be frozen into individual portions, can capture their interest and lead them to make healthy choices.

What children drink is also important: the American Academy of Pediatrics recommends giving them water or milk rather than juice.

“Studies have shown that children who exhibit poor growth are often filling up on juice that takes away their appetite,” Serafino-Cross said. “Parents think they are buying something that is healthy, but juice is not needed in a diet.”

Ongoing Change

Taylor says the best intentions often go awry, but every day is an opportunity for a fresh start.

“Big Y’s philosophy is to help people reach their goals by making one small change at a time. We don’t have diet sheets or tell people, ‘eat this, but don’t eat that,’”she said. “We meet shoppers where they are, and if you are willing to shift the way you spend your money, it can make a real difference in your health.”

With obesity on the rise, it can also make a difference in your waistline, how you feel, and the number of visits you pay to the doctor in the future.

Holiday Gift Guide Sections

Wilson “Hope” Golf Box Set: $299.99
Dave DiRico’s Golf Shop and Racquet Center
A pink golf set made for the starter or intermediate woman golfer; a portion of proceeds go towards breast-cancer research.
21 Myron St., West Springfield, MA 01089
(413) 734-4444; www.davediricogolf.com

 

iSound Fire: $29.99
Ideal for iPod, iPhone, iPad, and any audio device with a 3.5mm output; powerful built-in speaker allows music to be heard with depth and clarity; built in Li-ion battery (5-hour life at 70% volume).
2078 Memorial Dr., South Hadley, MA 01075
(413) 535-0200; www.familywireless.com
(See website for other locations)

 

explorenorthampton.com Gift Card:
Any Denomination
Greater Northampton Chamber of Commerce
Honored at more than 60 Northampton shops, restaurants, salons; purchase at the Northampton Visitors Center or online; reload funds at any time and check balance online.
Northampton Visitors Center
99 Pleasant St., Northampton, MA 01060
(413) 584-1900; www.explorenorthampton.com

 

Old World Italian Gift Basket: $100
Frigo’s Foods
From the northern village of Dolo, Italy, the Frigo family has been serving Western Mass. since the 1950s; the Old World Italian basket holds a mix of seasonal gourmet products; other baskets in different prices available
90 William St., Springfield, MA 01105; (413) 732-5428
159 Shaker Road, East Longmeadow, MA 01028
(413) 525-9400; www.frigofoods.com

 

Kia or Volvo Remote Car Starter Kits:
$350 – $595
Fathers & Sons Dealer Group
Kia and Volvo factories now offer factory-brand car starters that are compatible with each car’s wiring system; can be ordered with new car purchase or as a gift accessory.
Kia: $350-$595 installed (depending on year of car)
468 Memorial Ave., West Springfield, MA 01089
(877) 484-3442
Volvo: $519 installed
989 Memorial Ave., West Springfield, MA 01089
(877) 332-8579; www.fathers-sons.com

 

The GET Skiing Program: $89
Jiminy Peak Mountain Resort
Guaranteed Easy Turns (GET) program offers a learn-to-ski class and free lift ticket for gift giver.
37 Corey Road, Hancock, MA  01237
(413) 738-5500; www.jiminypeak.com

 

Family Sports Basket: Various Prices
Create your own sports basket for a family by purchasing tickets or gift cards/promotions from these local museums and sports teams (based on a family of four):
 

Naismith Memorial Basketball Hall of Fame: $76 Family Four Pack
Children 4 and under free
1000 Hall of Fame Ave., Springfield, MA 01103
(413) 781-6500; www.hoophall.com

 

Springfield Falcons Hockey: $40
Falcons’ Dunkin’ Donut Holiday Hat Trick Package; $80 value includes two hats, two Falcons tickets for any game, two $5 Dunkin’ Donuts gift cards.
45 Falcons Way, Springfield, MA 01103
(413) 739-3344; www.falconsahl.com

 

Springfield Armor: $49
All-You-Can-Eat Four-Game Plan includes tickets to four basketball games (Jan. 5 and 26, Feb. 9, March 23) two of which include all-you-can-eat hot dogs, popcorn, and soda (Jan. 26 and March 23); one Springfield Armor hat; one Springfield Armor t-shirt; starts at $49; team plays at MassMutual Center.
One Monarch Place, Suite 220, Springfield, MA 01144
(413) 746-3263; www.armorhoops.com

 

Family Fun History Basket: Various Prices
Create your own history and educational basket for a family by purchasing tickets or gift cards/promotions from these local museums and organizations (all based on a family of four):

 

Zoo in Forest Park and Education Center: $23 Family Four Pack
Adults: $6.75; senior citizens: $4.75; children ages 5-12: $4.75; children up to age 4: $2.50
302 Sumner Ave., Springfield, MA 01138
(413) 733-2251; www.forestparkzoo.org

 

Historic Deerfield: $34 Family Four Pack
Adults: $12; children 6-17: $5; children under 6: free
84B Old Main St., Deerfield, MA 01342
(413) 774-5581; www.historic-deerfield.org

 

Springfield Museums: $46 Family Four Pack
Adults: $15; seniors: $10: college students: $10: children 3-17: $8; children 2 and under: free
21 Edwards St., Springfield, MA 01103
(800) 625-7738; www.springfieldmuseums.org

Custom Holiday Floral Centerpiece: $20 and up
A New Leaf Flower Shop
A social enterprise of the nonprofit Center for Human Development (CHD); people with mental health and developmental challenges grow beautiful plants and create fabulous flower arrangements; full-service florist, handcrafted jewelry and specialty items.
50 Warehouse St., Springfield, MA 01118
(413) 733-2179; www.chd.org/anewleaf

 

1st Timer Learn to Ski Package: $75
Ski Butternut
With lift ticket, rentals, and lesson included, it’s a $135 value for only $75. Then keep coming back for more lessons, also with lift tickets and rental included, for only $100 per session.
380 State Road, Great Barrington, MA 01230
(413) 528-2000; www.skibutternut.com

 

Troy Rear Folding BattleSight: $119.00
Troy Industries
Durability and dead-on accuracy have made Troy Industries Folding BattleSights the hands-down choice of special ops and tactical users worldwide.
151 Capital Dr., West Springfield, MA 01089
(413) 788-4288; www.troyind.com

 

Cellulite-reducing Clay Mask Treatment: $65
SkinCatering at Bella Vita Salon
Deluxe body mask targets the cellulite on hips and the backs of thighs and includes a relaxing therapeutic back massage; results last 7-10 days.
491 Granby Road, South Hadley, MA 01075
(413) 539-0793; www.skincatering.com

 

Brightside Angel Kringle Candle: $18
Brightside for Families and Children
New Brightside Angel Kringle Candle features a vanilla lavender fragrance offered online and at O’Connell’s Convenience Plus locations; proceeds directly benefit more than 400 local children and their families with in-home counseling and family support.
271 Carew St., Springfield MA 01102
(413) 748-9920; www.brightsideangels.com

 

A Nonprofit Donation in Someone’s Name: Any Denomination
Community Foundation of Western Massachusetts
Give a gift in honor of a family member, friend, or colleague to the Community Foundation of Western Massachusetts’ Annual Fund. Gifts to the Annual Fund help the Foundation support the region through scholarships for students and grants for nonprofits.
1500 Main St., Suite 2300, Springfield, MA 01115
(413) 732-2858; www.communityfoundation.org

 

Petra Azar Necklace: $235
Hannoush Jewelers
A brand-new collection; great for any age (even for those with shoulder or hand mobility issues); pendant is actually the magnetic clasp; comes in silver and gold; necklaces, bracelets, and rings.
1655 Boston Post Road, Springfield, MA 01129
(413) 439-2830; www.hannoush.com
(Check website for other locations)

 

Zip Line Canopy Tour: $94
Zoar Outdoor
The three-hour zip line canopy tour leads adventurers on an aerial trek though the woods by means of 11 zip lines, 2 sky bridges, and 3 rappels suspended in the trees (April 1 to Nov. 24, 2013); cost is per person.
7 Main St., Charlemont, MA 01339
(800) 532-7483; www.zoaroutdoor.com

 

Atkins Savory Suppers: $55
Atkins Farms Country Market
The Pioneer Valley’s first meal prep and assembly center; Savory Suppers allows one to prepare economical entrees quickly and easily with farm-fresh ingredients that can be taken home, frozen, and prepared when convenient; session includes 3 entrees to assemble or gift card can be purchased in any denomination.
1150 West St., South Amherst, MA 01002
(413) 253-9528; www.atkinssavorysuppers.com

 

Wine and Chocolate Tasting
Hosted by Michael Quinlan: $40
Table & Vine
Table & Vine will help one explore chocolate and wine together, with eight pairings. Cost is per person; reservations required.
1119 Riverdale St., West Springfield, MA 01089
(413) 736-4694; www.tableandvine.com

 

Collectible Children’s Patriotic Drum: $34.95
Noble & Cooley Drum
Tin-body drum, strung with white cord and leather ears, has patriotic theme of Uncle Sam surrounded by eagles, stars, and stripes (carrying strap and sticks included); dates back to 1906. Visit the museum, www.ncchp.org
42 Water St., Granville MA 01034
(413) 357-6321; www.noblecooley.com

 

Mudpie Sentiments Serving Collections: $26.95 – $56.95
Cooper’s Gifts and Curtains
Beautiful thoughts and sentiments on ceramic, brushed silver, and glass tableware.
161 Main St., Agawam, MA 01001
(413) 786-7760; www.coopersgifts.com

 

Manny’s Olive Oil: $15.99
Fresh from the tree to the bottle; cold-press olive oil straight from the Island of Crete, Greece; order online or purchase in local food outlets.
(413) 233-2532; www.mannysoliveoil.com

Chamber Corners Departments

AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700

• Dec. 2: 40th Year Merry Maple Celebrates, 3-6:30 p.m., on the Amherst Town Common. Please come join us during the traditional lighting of the downtown tree on the Amherst Commons. The Amherst Fire Station will have an open house, followed by hay rides from Muddy Brook Farms, crafts in the Amherst Town Hall for children, the Amherst Regional Middle School Chorus will join us on the front steps of the Town Hall and warm the air with holidays songs. All can enjoy the UMass Marching Band followed by the big moment, the tree lighting. Hot apple cider and cider doughnuts will be sold by the Amherst Area Chamber of Commerce, donated by Atkins Farms Country Market.
Cost: Free and open to the public. There are still sponsorship opportunities available for this event; please contact the Chamber office (413) 253-0700 or e-mail [email protected].

• Dec. 12: Holiday After 5 & AmherstWorks Ribbon Cutting 5 p.m.-7 p.m., at AmherstWorks, 11 Amity St., Amherst. Sponsored by: PeoplesBank and Young Professionals of Amherst. Please join the Amherst Area Chamber and the Young Professionals of Amherst at our annual holiday party sponsored by PeoplesBank. Mid-December is an ideal time of year to see familiar faces, build fresh relationships, and be part of the fun as we welcome new members to the chamber. As a special feature that evening, we’ll also be cutting the ribbon of Amherst’s new co-working space, AmherstWorks. Tours of the facility will be available and everyone will have a chance to win one of our special holiday raffle prizes.
Cost: $10/members, $15/non-members. Register online at www.amherstarea.com or call (413) 253-0700

EAST OF THE RIVER CHAMBER OF COMMERCE/ERC 5
www.erc5.com
(413) 575-7230

• Dec. 6: ERC5 Holiday Government Party, 5-7 p.m., at Pasquale’s Restaurant and Tavern, 642 North Main St., East Longmeadow. Come one and all for a fun-filled and informative night of networking at Pasquale’s Restaurant & Tavern in East Longmeadow. The ERC5 has invited elected officials and department heads from our five towns. Cost: $25/members, $35/non-members. Register online at www.erc5.com Sponsorships available.

FRANKLIN COUNTY CHAMBER OF COMMERCE
www.franklincc.org
(413) 773-5463

• Dec. 16: 34th Annual FCCC Holiday Breakfast & The Recorder “Citizen of the Year” Award, 7:20-9:05 a.m. Hosted by; Deerfield Academy Dining Commons, Albany Road, Deerfield. Come celebrate the holidays with Franklin County Chamber of Commerce members, employees and guests, at a sumptuous breakfast buffet provided by Deerfield Academy. Gary Maynard & Friends will perform seasonal musical entertainment before and during breakfast through the generosity of The Skip Hammond Family.  Cost: $25/members and their employees, $28/non-members. All breakfast reservations must be paid by Dec. 12 unless other arrangements are made with the chamber office. Reserve by Dec. 10; call (413) 773-5463.

• Dec. 1: Workshop: Business Basics, 9-11:15 a.m., at the Franklin County Chamber of Commerce Conference Room, 395 Main St., Greenfield — Masonic Hall Condominium Building. Learn the whole nine yards of starting a business. This free workshop, presented by Allen B. Kronick, Senior Business Advisor, Massachusetts Small Business Development Center Network Western Regional Office, will focus on business fundamentals, from startup considerations to business plan development and funding sources. It is designed for owners of existing businesses as well as those who are planning to start one. The workshop will help entrepreneurs write a business plan and provide structure to starting/managing their venture. Cost: No charge, but pre-registration is required. Register online at www.franklincc.org.

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org

(413) 594-2101

• Dec. 1: Holiday Party, 4:30-6:30 p.m., at the Collegian Court, 89 Park St., Chicopee. Sponsored by PeoplesBank. Enjoy hors’ douevres, cash bar, door prize, and wish each other a wonderful holiday season and New Year. Door-prize entry with business card, win a beautiful holiday decoration made by  Heidi. Cost: Free for all chamber members to attend. Register by emailing [email protected]

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holyokechamber.com
(413) 534-3376

• Dec. 21: Chamber After Hours December 2016, 5-7 p.m. Sponsored and Hosted by the Delaney House, Three Country Club Road, Holyoke. This business networking event in a festive atmosphere includes a 50/50 raffle, door prizes, and money (scratch ticket) wreath. Cost: $10/members, $15/non-members. Public registration has closed. Call (413) 534-3376 for more information.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• Dec. 9: Microsoft Excel: Tips, Tricks & Shortcuts, 9-11 a.m., at the
Northampton Chamber of Commerce, 325A King Street, Northampton, MA 0106. Sponsored by: Pioneer Training. This workshop will present our favorite tips, tricks and shortcuts that we have collected and developed over 15 years of teaching and using Microsoft Excel. Topics will include shortcuts for selecting ranges, using Autofill to create a series of dates or numbers, setting the print area, using page break preview, adding headers and footers, and using page layout view. This workshop is full.

• Dec. 7: Arrive @ 5, 5-7p.m., at Silverscape Design, 1 King St., Northampton. Sponsored by: BusinessWest, Johnson & Hill Staffing Service, PeoplesBank, and WEEI. Arrive when you can, stay as long as you can. A casual mix and mingle with your colleagues and friends. Cost: $10/members. Register online at www.explorenorthampton.com.

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618

• Dec. 5: Mayor’s Coffee Hour, 8-9 a.m., at Behavioral Health Network, Inc., 77 Mill Street, Westfield. Please join us for our monthly Mayor’s Coffee Hour with Westfield Mayor Brian Sullivan. Cost: Free and open to the public. Call Pam at the chamber office at (413) 568-1618 to register for this event so we may give our host a head count.

• Dec. 16: Holiday Chamber Breakfast, 7-9 a.m., at Tekoa Country Club, 459 Russell Road, Westfield. Sponsored by: Westfield State University, Baystate Health, Savage Arms, Easthampton Savings Bank, and Walmart. A 50/50 raffle will support two Citizen’s Scholarships. As this event gets closer, online registration will be made available.  Cost: $25/members, $30/non-members, For more information or to donate a door prize for the event, please call Pam at the chamber at (413) 568-1618.

PROFESSIONAL WOMEN’S CHAMBER
www.myonlinechamber.com
(413) 787-1555

• Dec. 13: Ladies Networking Night, 5-7 p.m. Hosted by: Cooper’s Curtains & Gifts 161 Main St, Agawam. This event will be featuring special sale items from their extensive collection of gifts, home and women’s apparel. Make new friends, create business contacts, enjoy the refreshments and celebrate the season. Cost: Free admission

QUABOAG HILLS CHAMBER OF COMMERCE
www.qhma.com
(413) 283-2418

• Dec. 4: Holiday Open House, 1:30-3:30 p.m., at Keep Homestead Museum, 35 Ely Road, Monson. Holiday Open House with Gay Palach at the piano for a sing-a-long Cost: Free, donations accepted.

• Dec. 8: Christmas Concert and Dinner, 6-9 p.m., at Old Sturbridge Village, 1 Old Sturbridge Village Road, Sturbridge. Experience an evening of festive cocktails, fine dining and a special holiday concert presented by The Worcester Chamber Society, a mixed classical chamber ensemble performing selections of Baroque music with a holiday theme. Learn more about The Worcester Chamber Society at http://worcesterchambermusic.org/ Menu: 1st course: Tossed mixed greens with Parmesan Tuile; entrée: Braised short ribs with mashed potatoes and roasted root vegetables (vegetarian entrée available by request); dessert: Chocolate peppermint cake. Cost: $55/Old Sturbridge Village members; $65/non-members. Register online at https://www.osv.org/event/christmas-dinner-concert-2016.

• Dec. 10 and 11: Fall Workshop Showcase 2016, 7 p.m. on Dec. 10 and 2:30 p.m. on Dec. 11, at the Palmer Historical & Cultural Center 2072 Main St., Three Rivers. Greene Room Productions acting students and the GRP Professional Youth Acting Troupe Kids Tour join to perform a wonderful evening of family friendly entertainment. Visit  www.qhma.com for show details. Cost: $6-$15. Contact Erin Wallace at (413) 668-7284 for more information.

SOUTH HADLEY & GRANBY CHAMBER
www.shgchamber.com
(413) 532-6451

• Dec. 2: 28th Annual Holiday Stroll — Photos with Santa, 5:45-7:30 p.m., at South Hadley Town Common at the Intersection of Route 116 and 47. The event begins at 5:45 p.m. with the Michael E. Smith Middle School Choir, then Santa lights the Holiday Tree at 6 p.m. There will be a parade down Route 116 with Santa and the elves. The evening includes music from the South Hadley Community Band and the Berkshire Hills Music Academy. Parents can take a photograph of the kids with Santa, and more. It’s a great family event.

• Dec. 7: Networking event, noon, at Yarde Tavern 3 Hadley St, South Hadley. Network and meet new people. We suggest you bring some business cards. If you really want to make your mark, have a one-minute elevator pitch ready during introductions. Show up with a friend or colleague if you like, and make some new friends and business relationships. Who knows what positive results will happen next. Cost: Free to attend. RSVP to [email protected].

SPRINGFIELD REGIONAL CHAMBER
www.myonlinechamber.com
(413) 787-1555

• Dec. 7: SRC December 2016 Business@Breakfast, 7:15-9 a.m., at the
Log Cabin, 500 Easthampton Road, Holyoke. Sponsored by United Personnel. ‘Generational Differences in the Workplace,’ panel presentation. Millennials in the workplace — how are you changing your recruitment and on-boarding processes to attract this new population? Once they are on board, what steps are you taking from an employee engagement perspective to keep them happy? Learn from some of the senior HR professionals in the region on how to integrate Millennials into your workplace with the GenX and Baby Boomer employees, the positive impacts the generation is having on your workplace, and the biggest challenges you face as you integrate multiple generations to work together. Saluting Robinson Donovan — 150 years & Collins Electric — 110 years. Emcee, Ryan Smith, “The Voice the Thunderbirds.” Cost: $22.50/members in advance ($25 at door), $30 General admission in advance ($35 at door). Public registration is closed.

• Dec. 14: Springfield Regional Chamber “The Art of Networking” After 5. 5 p.m.-7 p.m. Hosted by: Ninth Floor Art Gallery, 1350 Main Street, Springfield
Cost: $5/members, $10/non-members. Reservations may be made online at www.springfieldregionalchamber.com

WEST OF THE RIVER
www.ourwrc.com
413-426-3880

• Dec. 7: 5:30 p.m.-7:30 p.m., Wicked Wednesday, hosted by: Farmington Bank, 85 Elm St., West Springfield. Wicked Wednesdays are monthly social events, hosted by various businesses and restaurants. These events bring members and non-members together to social network in a laid-back atmosphere. Cost; Free/member, $10/non-members (Event is open to the public-must pay at the door if you’re a non-member) For more information contact the chamber office at 413-426-3880 or email us at [email protected]

• Dec. 15: 12 p.m.-2 p.m., Google Lunch Seminar/SCORE, Hosted by: West Springfield Public Library-Community Room, 200 Park St, West Springfield, Let SCORE give valuable tips on how to effectively use GOOGLE to market your business. Cost: Free
Register online: www.westoftheriverchamber.com or call 414-426-3880

• Feb. 9: 12 p.m.-1:30 p.m., Multi-Chamber Lunch N Learn Seminar on Roberts Rules of Order, hosted by: Storrowton Tavern, 1305 Memorial Ave, West Springfield. Enjoy lunch while learning about Roberts Rules of Order with guest speaker, Robert MacDonald. Cost: $35 per guest – Sponsorship Opportunities are available for this event. For more information contact the chamber office at 413-426-3880 or email us at [email protected]

• Feb. 22: 7 a.m.-9 a.m., Legislative Breakfast, hosted by: Storrowton Tavern, 1305 Memorial Ave, West Springfield. The Breakfast will have a panel of various legislatures and our Mayors discussing community concerns, giving updates on our towns, and taking Q&A from the audience. Cost: $30/members $35/non-members. Register online at www.westoftheriverchamber.com or contact the chamber office at 413-426-3880 or email us at [email protected]

Uncategorized
Facility Capacity Contact Person Services

The MassMutual Center1277 Main St.,Springfield, MA 01103          (413) 271-3221; Fax: (413) 787-6645

2,237     (ballrooms A,B,&C; five mtg. rooms with 1,367 cap.)

Tabitha Mahoney

Largest function space in Western Mass., overlooking Court Square; weddings, banquets, meetings; floor to ceiling windows; arena;  Boston Culinary Group caterers providing on-site catering for all occasions – common fare to exquisite dining. Web site:www.massmutualcenter.com

Chez Josef            176 Shoemaker Lane, Agawam, MA 01001  (413) 786-0257; Fax: (413) 786-0316

1,800

Jean Allen

Full service; for weddings, books entertainment, photographer, videographer, cake, invitations, limo, bridal shops, flowers, coordinating, and complementary consulting; for business meetings, can locate hotels with shuttle service; overnight accommodations; senior entertainment; holiday parties; bus-tour shows and luncheons; free parking;  premier off-premise catering; grand ballroom; open to the public Mother’s Day, New Year’s Eve. Web site:www.chezjosef.com

The Log Cabin 500 Easthampton Road, Holyoke, MA 01040            (413) 535-5077; Fax: (413) 535-1096

1,000

Barbara Griffin

Wedding or bridal showers; anniversary or engagement parties; bar/bat mitzvahs; business meetings; banquets or holiday parties. Planning, full service,  cuisine; accommodations for 50 to 1,000 guests. Web site:www.thelogcabin.com

Sheraton Springfield Hotel  One Monarch Place, Springfield, MA 01103 (413) 263-2009; Fax: (413) 732-7560

1,000 Grand Ballroom 500

Steve Keegan

Weddings: flowers, Rolls Royce; for business, audio-visual equipment, rear screen projection, lighting, sound, computer presentations, teleconferencing; 18 rooms, three for meetings; high-speed Internet; holiday parties. Web site:www.sheraton-springfield.com

The Delaney House  Country Club Road, Holyoke, MA 01040 (413) 532-1800; Fax: (413) 533-7137

800

Lynn Brunelle

Custom menus and accommodations for large receptions, corporate events, or banquets for up to 260 guests; intimate dinner parties for 10 or more. Two garden terraces for outdoor settings. Groups up to 14 can choose from an international fusion  restaurant menu.  Web site:www.delaney-house.com

The Oaks 1070 Suffield St., Agawam, MA 01001  (413) 786-5500 or (800) 333-6257
Fax: 786-6966

750

Thomas  Sophinos

Full-service banquet facility; three wedding packages to choose from; four gazebos; guaranteed prices, will work within client’s budget; accommodating trade shows, business meetings, company holiday parties, business tours for dinner shows, and much more; we do not charge 18% house or service charge.Web site:www.theoaksinc.com

Yankee Pedlar Inn 1866 Northampton St., Holyoke, MA 01040 (413) 532-9494; Fax: (413) 536-8877

750 250 for weddings

Kimberlee
Clayton-McGrath

Full-service facility; four wedding packages to choose from; ceremony sites, bridal suites, and overnight accommodations; award-winning chef; seven unique rooms for meetings, anniversaries, and other events. Web site:www.yankeepedlar.com

Castle of Knights 1599 Memorial Drive, Chicopee, MA 01020            (413) 532-2000; Fax: (413) 552-3923

700

Scott
Samuelson

Catering and conference facility for business functions and social events. Web site:www.castleofknights.com

Best Western Sovereign Hotel  and Conference Center 1080 Riverdale St.  West Springfield, MA 01089 (413) 781-8750; Fax: (413) 731-5999

In the ballroom:  700 theater-style,  500 banquet-style; smaller rooms  seat 10 to 24

Mariann
Zenitz

The facility hosts a wide range of functions, including meetings and conferences, social events, fundraisers, award banquets, conventions, reunions, and weddings.Web site:www.sovereignhotelcs.com

Basketball Hall of Fame  West Columbus Ave., Springfield, MA 01105 (413) 781-6500; Fax: (413) 781-1939

600 sit-down 1,300 for socials

Joe Hevey

Full-service facility capable of hosting a wide array of events. Facilities include Center Court, which can hold 600 for a sit-down dinner; Max’s Tavern; the MassMutual            Room, a board room for business meetings; a 200-seat theater; a McDonalds for children’s parties; exhibit gallery for banquet functions.  Web site:www.hoophall.com

Marriott Hotel  1500 Main St., Springfield, MA 01115  (413) 781-7111; Fax: (413) 731-6939

500

Linda Mensher

A wide range of services: weddings, business functions, meetings, reunions, conventions; 11 different rooms. Web site:www.marriott.com

Oak Ridge Golf Club 850 South Westfield St., Agawam, MA 01001 (413) 786-5886; Fax: (413) 821-0060

450 for banquets 300 for weddings

Jennifer  Dandurand

Books only one wedding per day; outdoor photo opportunities; gazebo; provides golf outing packages with dinner for business groups. Web site:www.oakridgegc.com

Holiday Inn Holidome & Conf. Center 245 Whiting Farms Road, Holyoke, MA 01040 (413) 534-3311; Fax: (413) 533-8443

425 for banquets
1,000 for socials

Tracie Tarbox

Full-service facility; wedding and conference packages; audio-visual equipment; high-speed Internet access.  Web site:www.hiholyoke.com

Clarion Hotel and Conference Center  1 Atwood Dr., Northampton, MA 01060            (413) 586-3903; Fax: (413) 586-1723

400

Melissa
Vontour

Eight rooms to accommodate smaller meetings and functions; wedding planning       services; audio-visual equipment; company parties; graduation parties; outdoorpavilion; indoor/outdoor pool. Web site:www.hampshirehospitality.com

Chateau Provost 85 Montcalm St., Chicopee, MA 01020 (413) 532-2100; Fax: (413) 536-8371

350

Janice
Mahoney

Audio-visual facilities for business seminars; can book entertainment, invitations, cakes, flowers for weddings; individualizes service for specific needs; baby  grand piano. Web site:www.chateauprovost.com

The Elmcrest Country Club 105 Somerville Road, E. Longmeadow, MA 01028            (413) 525-2186; Fax: (413) 789-4087

350

Pamela
Vadnais

Weddings, showers, dinner dances; family-owned; banquet room  can be split into two smaller rooms for smaller functions rooms with dining facilities. Web site:www.elmcrest.cc

The Knights of Columbus Banquet Hall 460 Granby Road, Chicopee, MA 01020 (413) 598-8621

350

Alexis
Birney

Corporate events, weddings, banquets, showers, funeral collations, light buffet, dinner, breakfasts. Web site:www.KofC69.com

Crestview Country Club 280 Shoemaker Lane, Agawam, MA 01001  (413) 786-2593; Fax: (413) 789-4087

300

Ernest
LaRocca Jr.

Beautiful outdoor panoramic photo opportunities; outdoor ceremonies; only  one event per day; professional culinary and service staff; business meetingrooms with dining facilities. Web site:www.crestviewcc.org

The Ludlow Country Club Tony Lema Drive, Ludlow, MA 01056 (413) 583-8666; Fax: (413) 596-9972

300

Linda
Ghini

Weddings, banquets, special occasions, and other functions.; outside caterers welcome          Web site:www.ludlowcountryclub.com

Park Inn 450 Memorial Drive, Chicopee, MA 01020  (413) 739-7311; Fax: (413) 594-5005

300

Carol
DeGray

Catering; full meeting setup; audio-visual, classroom or theater style; can accommodate different rooms for meetings and meals; high-speed Internet.

The Hampden Country Club 128 Wilbraham Road, Hampden, MA 01036              413) 566-3136; Fax: (413) 566-5304

300

Paula
Dubord

Panoramic views; breakfast, lunch, and dinner; wedding packages;  create-your-own menu option; two bars; dance floor. Web site:www.hampdencountryclub.com

Max’s Catering at the  Basketball Hall of Fame West Columbus Ave., Springfield, MA 01105  (413) 746-6299; Fax: (413) 746-5559

280 500 for socials

Rachel
Bombard

Full-service banquet facilities, corporate and private; will customize events  to fit specific needs; exclusive caterer to the Basketball Hall of Fame.  Web site:www.maxrestaurantgroup.com

School Street Bistro &  Columbia Meeting House 29 School St., Westfield, MA 01085       (413) 562-8700; Fax: (413) 562-8704

250
(400 for socials)

Doreen
Vadnais

The restaurant’s Columbia Meeting House handles a wide variety of events, including corporate functions, weddings, baby and bridal showers, birthdays, bar mitzvahs, and anniversaries; also hosts performances. Web site:www.schoolstreetbistro.com

Union Station            125 A Pleasant St., Northampton, MA 01060 (413) 586-5366; Fax: (413) 586-5359

225

Stephen
Godet

Full-service facility; wedding packages and planning; bridal suite; provides ancillary services and can custom-design menu.  Available for meetings: breakfast, lunch, or dinner. Located in century-old railroad station. Web site:www.unionstationrestaurant.com

Carriage House at the Barney Estate            200 Trafton Road, Springfield, MA 01108  (413) 787-7733; Fax: (413) 787-6770

200

Paula
Lynch

Victorian elegance for weddings, showers, receptions, business meetings, and corporate gatherings. Historic carriage house in Forest Park includes outdoor terrace, gazebo, and tent seating for 200; indoor facilities include Pecousic Villa Banquet Room and meeting rooms for business needs. Web site:www.barneycarriagehouse.com

Hotel Northampton 36 King St., Northampton, MA 01060 (413) 587-8108; Fax: (413) 585-0210

200
(300 for socials)

Erinn
Fitzgerald

Full-service facility, wedding packages; can handle all details including invitations and limo booking.  Audio-visual equipment for business meetings; wireless  Internet; Newly-renovated Grand Ballroom, two additional ballrooms, two boardrooms, two restaurants. Web site:www.hotelnorthampton.com

The Baymont Inn and Suite  Road, Chicopee, MA 01013  (413) 592-9101

150

Lisa
Nai

Business meetings, conferences, social functions, restaurant and lounge, 357 Burnett conference rooms

The Federal 135 Cooper St., Agawam, MA 01001  (413) 789-1267

125

Christina
Presnal  Coffey

Banquet, off-premise catering, spoon hors d’oeuvres, private parties,  business meetings. Web site:www.thefederalrestaurant.com

Health Care Sections

Screen Pass

socialmediadangerIn a nation where the vast majority of adults have a social-media presence, it’s not surprising that kids are clamoring to get in on the fun. But for teenagers, and especially the middle-school set, social media comes with its own set of additional traps, often magnifying and broadcasting incidents of peer pressure and bullying. There’s no real consensus on when kids should be allowed to use these ubiquitous tools, but experts agree that parents need to be involved in that decision — and well beyond.

Technology moves quickly, Dr. Bruce Waslick said. And young people are much better at keeping up with it than their parents.

“I’ve raised three kids, and the technology changed a lot from the time my first kid became a teenager to the time my third kid became a teenager,” said Waslick, chief of Child Psychiatry at Baystate Medical Center. “Things are moving so fast.”

Perhaps the most significant technological shift over the past decade — a seismic cultural shift, really — is the technology that almost 80% of all Americans are carrying in their pockets and purses: the smartphone.

nd make no mistake — it’s a tool that teens and tweens crave, particularly for access to the very public online realm of social media. But should they have that access? It’s a question doctors, parents, and tech experts have been grappling with for years, and still one without a definitive answer.

“So many kids now have access to smartphones and social media, and part of it can be great,” Waslick told BusinessWest. “People get connected to all kinds of information, and social media can be positive, helping kids communicate with each other and make relationships.

“The hard part is, kids are just so young, and they don’t know a lot about the world at that point, and they’re getting involved in very complex kinds of social-media functions they may not fully understand,” he went on, citing pitfalls from magnified self-image issues to cyberbullying. Online predators are another real concern, he said, because of the ease with which they can insinuate themselves into kids’ lives.

“In the old days, friends introduced you to friends, and vouched for them. Now, with a couple clicks, people get connected to people all over the country, and the world, with little filtering or regard for what they actually know about the people they’re connecting with.”

Melanie Hempe, a registered nurse and founder of Families Managing Media, a site that explores the hazards young people face in the online world, told Psychology Today that teenagers and pre-teens have a way of wearing their parents down with their desire to fit in to the Internet culture.

“Maybe because we’re exhausted from their constant begging for a phone, or because we think that all their friends have one, or because we want to upgrade ours to the latest model … we cave. We act on impulse. Our brain seems to regress like theirs, and we give them our old smartphone,” she explained. “And with that one little decision comes the world of social-media access — something we haven’t thought about and something none of us is prepared for.”

And she believes it’s a bad decision to give in, particularly before the high-school years. “Because the midbrain is reorganizing itself and risk-taking is high and impulse control is low, I can’t imagine a worse time in a child’s life to have access to social media than middle school.”

Specifically, she said, a tween’s underdeveloped frontal cortex can’t manage the distraction and temptations that come with social-media use. For example, “a tween’s ‘more is better’ mentality is a dangerous match for social media. Do they really have 1,456 friends? Do they really need to be on it nine hours a day? Social media allows — and encourages — them to overdo their friend connections like they tend to overdo other things in their lives.”

Dr. Bruce Waslick

Dr. Bruce Waslick

It’s a legitimate concern, said Dr. Yolanda Chassiakos, who serves on the executive committee of the American Academy of Pediatrics’ Council on Communications and Media. She cited a 2016 study showing that three-quarters of teenagers own a smartphone — close to the national average — and 24% of all adolescents report feeling “addicted” to their phone.

“Even parents young enough to be ‘digital natives’ themselves are worried about how to guide their children in this new digital media world and ensure the risks of media use and overuse are avoided,” she wrote, adding that increased sedentary media use usually corresponds to decreased sleep and a greater risk of obesity — as well as the psychological dangers Waslick and others have cited.

“Excessive media use has been associated with challenges such as isolation, victimization, depression, and Internet addiction,” she went on. “Unmonitored media use can leave children and teens vulnerable to online predators or allow them to make unwise decisions such as sharing inappropriate texts, videos, or photos.”

In other words, it’s a minefield. Just like the middle-school years themselves.

Not All Bad News

Waslick was quick to note the ways in which social media can exacerbate the social hazards tweens and teens already face.

“There’s a lot of peer pressure, as well as contacts with people posting inappropriate things online, disclosing personal details, getting into fights, a certain amount of cyberbullying,” he said.

The public nature of social media can take typical embarrassments and more serious incidents like bullying and magnify them, he added. “Sometimes, kids think when they type something, it’s like texting to somebody, but it’s being read by so many people. And one-on-one bullying is horrible enough, but bullying in front of large groups of people at the same time can be worse.”

However, not everyone who studies this issue comes to the same conclusions. Caroline Knorr is the Parenting editor of Common Sense Media, a website that exists to give parents a window into popular media in order to make good decisions for their kids. And she’s not convinced that online networking is the minefield some make it out to be.

“Yes, the risks of social media are real,” she said. “But new research is shedding light on the good things that can happen when kids connect, share, and learn online. As a parent, you can help nurture the positive aspects by accepting how important social media is for kids and helping them find ways for it to add real value to their lives.”

She identified a few ways in which social media can be a positive force, such as strengthening friendships, offering a sense of belonging, providing genuine support, and helping young people express themselves.

“Online acceptance — whether a kid is interested in an unusual subject that isn’t considered ‘cool’ or is grappling with sexual identity — can validate a marginalized kid,” she explained. “Suicidal teens can even get immediate access to quality support online. One example occurred on a Minecraft forum on Reddit when an entire online community used voice-conferencing software to talk a teen out of his decision to commit suicide.”

One other positive is the ability to do good, Knorr said. “Twitter, Facebook, and other large social networks expose kids to important issues and people from all over the world. Kids realize they have a voice they didn’t have before and are doing everything from crowdfunding for people in need to anonymously tweeting positive thoughts.”

One example of positive action using social media is an anti-bullying movement initially launched in Western Mass. that has spread across all 50 states and to more than 50 countries, with celebrities getting into the act. The core of the campaign is using the ubiquitous ‘selfie’ to spread an anti-bullying message on social-media platforms.

“The social-media effort was started by the kids of Unify,” said Edward Zemba, president of Unify Against Bullying, an organization based in East Longmeadow. “It was their way of bringing awareness to the silence of bullying. As parents, we all know that this issue is difficult enough to address when we talk about it. However, when children are left alone to deal with it in silence, things can get far worse.”

In January, the kids of Unify set a goal. By the end of the year, they wanted to have 50 celebrities participate in their selfie challenge. “Bullying is about trying to look cool,” said Zemba’s 14-year-old daughter, Julianna, one of the organization’s founders. “If celebrities send a message that bullying isn’t OK to kids, they’ll listen differently than if it’s from their parents, or even friends.”

With well-known figures such as Chris Evans, Zach Braff, and actors from series such as The Walking Dead, Game of Thrones, and Stranger Things participating, they are well on their way. Even athletes from NASCAR, the WWE, the Boston Bruins, the WNBA, and New England Patriots cheerleaders have posted selfies.

Chassiakos agrees that new media can provide a host of benefits and opportunities to grow in a positive way. “Because these platforms are interactive, children and teens can use them to learn, connect, and communicate with family and friends, and engage in creative activities. The key is moderation and balance; media use should not replace or displace other activities that promote healthy development and wellness.”

Parental Guidance Suggested

Unfortunately, Waslick said, there really is no hard-and-fast age when kids are ready to dive into social media.

“There may be kids who can appropriately use social media at an earlier age, although I don’t recommend that,” he told BusinessWest. “Others may be more fragile and shouldn’t be exposed to social media until they’re older, more mature, and able to handle certain things. I think parents should weigh this on an individual basis and then monitor how it’s going.”

That often includes insisting being a part of the teen’s social-media network — a Facebook friend, for example — even though they may not be crazy about the idea.

“Parents can be valuable ‘media mentors,’ guiding older children and teens on practicing online citizenship and safety, treating others with respect, avoiding cyberbullying and sexting, being wary of online solicitation, and avoiding communications that can compromise personal privacy and safety,” Chassiakos noted. “Parents also should be good role models by balancing their own media use with other activities.”

After all, Waslick said, even the best-intentioned kids end up with bad experiences online — not just bullying, but situations as simple as finding out about a party they weren’t invited to, or seeing a romantic interest cozy up to someone else online.

“These are normal things that happen during the middle-school years, but on social media, it plays out differently — more publicly,” he said. “While it’s an individual, case-by-case thing, parents should have a say in whether their kids are ready for it, and whether they understand what they’re getting involved in.”

He compared parental guidance in social media like learning how to drive. “That’s what a learning permit is for, so parents can supervise them while they learn to drive. I think getting involved in social media is like that; parental supervision is a good idea.”

Hempe insists that social media is an entertainment technology that doesn’t help kids raise their intelligence, develop socially in a healthy way, or prepare them for real life or a future job. She also feels it replaces learning the ‘work’ of dealing face-to-face with their peers, and often frays connections with family and real-world friends.

If they must partake, she suggests a few tips, including delaying access, following their kids’ accounts, allowing computer use only on large screens in the home, setting time limits for use, and planning non-tech family time together — in other words, replacing the screen with something positive and healthy.

“Don’t give that smartphone all the power in your home,” she said. “Help tweens choose healthier forms of entertainment. They have the rest of their life to be entertained by social media, but only a limited time with you.”

That’s advice few parents would argue against — no matter how much they trust their kids.

Joseph Bednar can be reached at [email protected]

Chamber Corners

1BERKSHIRE
www.1berkshire.com
(413) 499-1600

• Oct. 17: Chamber Nite, 5-7 p.m., hosted by Hillcrest Commons, 169 Valentine Road, Pittsfield. Chamber networking event. Free for members.
• Oct. 24: Good News Business Salute, featuring Women in Business Month, 5-7 p.m, hosted by Seven Hills Inn, 40 Plunkett St., Lenox.
• Oct. 28: Berkshire Young Professionals Event, 4-8 p.m., hosted by St. James Place, 352 Main St., Great Barrington.
• Nov. 14: Chamber Nite, 5-7 p.m., hosted by Berkshire Country Day School, 55 Interlaken Road, Stockbridge. Cost: free. Register at www.1berkshire.com.
• Nov. 17: Berkshire Young Professionals Holiday Festive Brunch and market, time to be determined. Businesses, send your young employees to this connecting event where they can enjoy brunch with other young professionals and then head over to Greylock WORKS for the second annual Fall FESTIVE, a handmade holiday market celebrating local food and design from the Berkshires and beyond. Cost: $5 for event entry, food and drink separate. Register at www.1berkshire.com.
• Nov. 20: Entrepreneurial Meetup, 8 a.m. Meet, greet, and make things happen at these free networking events. Meetups bring entrepreneurs together on the last Tuesday of the month for coffee or drinks. Location to be determined. Cost: free. Register at www.1berkshire.com.

AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700

Oct. 24: Multi-chamber Oktoberfest, 5-7 p.m., hosted by Hadley Farms Meeting House, 41 Russell St., Hadley. Register at amherstarea.com.
Oct. 25: Legislative Breakfast, 7:30-9:30 a.m., hosted by Lord Jeffery Inn, 30 Boltwood Ave., Amherst. The annual legislative breakfast brings together legislators, local officials, and business leaders to network and discuss current and upcoming policy issues. Cost: $20 for members, $25 for non-members. Register at amherstarea.com.

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101

• Oct. 17: Salute Breakfast, 7:15-9 a.m., hosted by MassMutual Learning & Conference Center. Featuring a community planning update. Chief greeter: Lee Pouliot, city of Chicopee. Keynote speaker: Tim Brennan, Pioneer Valley Planning Commission. Sponsored by United Personnel, Westfield Bank, Holyoke Medical Center, Polish National Credit Union, Gaudreau Group, Spherion Staffing Services, PeoplesBank, Lisa Vachon, CPA, and FutureWorks. Cost: $23 for members, $28 for non-members. Sign up online at chicopeechamber.org/events.
• Nov. 15: Holiday Bazaar & Raffle, 5-8 p.m., hosted at Portuguese American Club, Exchange Street, Chicopee. Sponsored by Polish National Credit Union, PeoplesBank, Westfield Bank, Insurance Center of New England, and the Arbors Kids. Holiday Tree Raffle sponsored by Health New England. For more information, visit chicopeechamber.org/events.
• Nov. 21: Salute Breakfast, 7:15-9 a.m., hosted by Summit View Banquet and Meeting House. Sponsored by United Personnel, Westfield Bank, Holyoke Medical Center, Polish National Credit Union, Gaudreau Group, Spherion Staffing Services, PeoplesBank, Veteran Services Office – City of Chicopee, Prosthetic & Orthotic Solutions, and First American Insurance Agency. Chief greeter: Stephanie Shaw, Chicopee Veteran Services Office. Keynote speaker: Jack Downing, Soldier On. Cost: $23 for members, $28 for non-members. Veterans admitted free of charge. Sign up online at chicopeechamber.org/events.

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• Nov. 14: Hampshire County Business Bash, 5-7 p.m., hosted by the Lord Jeffery Inn, 30 Boltwood Ave., Amherst. This tri-chamber networking event is being presented by the Greater Easthampton, Greater Northampton, and Amherst Area chambers of commerce. Cost: $10 for members, $15 for non-members. Pre-registration is suggested. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• Nov. 2, 6, 13, 27: “Maintaining a WorkPress Website,” 9:15-11:15 a.m. (Nov. 2, 6, 27); 10:15 a.m. to 12:15 p.m. (Nov. 13). Hosted by Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. This class is intended for people who are currently maintaining or building a WordPress website. The class will meet for four sessions, and part of each session will be devoted to working on your own website, with assistance from the instructor. Participants are asked to bring their own laptops, as well as login credentials for their websites. Cost: $120 for members, $150 for non-members. Pre-registration is required, and space is limited. To register, visit goo.gl/forms/RBdkeCbXPwGIoH6G2.
• Nov. 8: “Advertising with Facebook for Beginners,” noon to 1 p.m., hosted by Coldwell Banker, 112 Main St., Northampton. Presented by Pam Sclafani, Marketing director of Coldwell Banker Realtors. If you’ve been thinking about online advertising but are reluctant to pull the trigger, Sclafani will show you how to grow your audience, reach the right people, and manage and measure the results within the largest social-media platform in the world. Cost: free.
• Nov. 14: November Arrive @ 5, 5-7 p.m., hosted by the Lord Jeffery Inn, Amherst. Three-chamber event. Sponsored by Kuhn Riddle Architects. Cost: $10 for members.

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618

• Nov. 5: November Mayor’s Coffee Hour, 8-9 a.m. hosted by Andrea York Photography, 16 Union Ave., Suite 1A, Westfield. Please join us for our monthly Coffee Hour with Westfield Mayor Brian Sullivan. This event is free and open to the public. Sign up online at www.westfieldbiz.org/events, or call the chamber at (413) 568-1618 to register so we may give our host a head count.
• Nov. 14: November After 5 Connection, 5-7 p.m., hosted by Holiday Inn Express, 39 Southampton Road, Westfield. Refreshments will be served, and a 50/50 raffle will benefit the chamber scholarship fund. Bring your business cards and make connections. Cost: free for members, $10 for non-members (cash or credit paid at the door). Sign up online at www.westfieldbiz.org/events. For sponsorships or more information, call the chamber at (413) 568-1618.
• Nov. 28: November Annual Meeting & Awards Dinner, 5:30-8:30 p.m., hosted by Tekoa Country Club, 459 Russell Road, Westfield. Join us as we gather to celebrate our 2018 award winners, including Business of the Year: Armbrook Village; Nonprofit of the Year: the Westfield Athenaeum; and Lifetime Achievement Award: Ann Lentini of Domus Inc. Sponsored by Westfield Bank. Dinner tickets cost $45 for members, $60 for non-members. Sign up online at www.westfieldbiz.org/events. For sponsorships or more information, call the chamber at (413) 568-1618.

PROFESSIONAL WOMEN’S CHAMBER
www.springfieldregionalchamber.com
(413) 787-1555

• Nov. 8: “Discover Your Power Voice,” 11:30 a.m. to 1 p.m., hosted by Springfield Country Club. Presenter Angela Lussier will show attendees how to discover the power of their voice through her interactive presentation. Cost: $35 for members, $45 for non-members. Registration will be available soon. Visit www.professionalwomenschamber.com for more information.

SOUTH HADLEY & GRANBY CHAMBER OF COMMERCE
www.shgchamber.com
(413) 532-6451

• Oct. 24: Bonfires and Brews, 5-7 p.m., hosted by Hadley Farms Meeting House, 41 Russell St., Hadley. This multi-chamber mixer will combine networking, music, hors d’ouvres and local designer beers in a beautiful indoor and outdoor setting. There will be a firepit, games, and a full moon, if the weather gods agree. Attendees will have the chance to mix with other chamber members from all over the region and establish new network ties, all in a convivial setting. Cost: $20 for members, $30 for non-members. For further information or to register, e-mail Sara Lawrence at [email protected], or call (413) 532-6451. For details on participating sponsors and vendors, visit www.shgchamber.com and click on this event.

SPRINGFIELD REGIONAL CHAMBER
www.springfieldregionalchamber.com
(413) 787-1555

• Oct. 17: Deadline for Super 60 reservations. Register by visiting www.springfieldregionalchamber.com, e-mailing [email protected], or calling (413) 755-1310.
• Oct. 26: Super 60 Awards Celebration, 11:30 a.m. to 1:30 p.m., hosted by Chez Josef, 176 Shoemaker Lane, Agawam. Join us as we celebrate the success of the fastest-growing privately held companies in the region. Cost: $60 for members, $75 for non-members, $100 at the door. Register by visiting www.springfieldregionalchamber.com, e-mailing [email protected], or calling (413) 755-1310.
• Nov. 7: Rise and Shine Business Breakfast, 7:15-9 a.m., hosted by Springfield Sheraton, Monarch Place, Springfield.
• Nov. 7: Networking Night with West of the River Chamber, 5-7 p.m., hosted by Ronald McDonald House, 34 Chapin Terrace, Springfield. Free for members who bring an unwrapped toy or non-perishable item; $10 general admission.
• Nov. 8: Professional Women’s Chamber Headline Luncheon, “Discover Your Power Voice,” with Angela Lussier, 11:30 a.m. to 1 p.m. Hosted by Springfield Country Club, 1375 Elm St., West Springfield. Cost: $35 for members, $40 for non-members, $25/ for students.
• Nov. 15: Government Reception, 5-7 p.m., hosted by Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield. Cost: $60 for members in advance, $70 general admission in advance.

Reservations for all Springfield Regional Chamber events may be made online at www.springfieldregionalchamber.com, e-mailing [email protected], or calling (413) 755-1310.

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• Oct. 18: Networking Lunch, noon to 1:30 p.m., hosted by Crestview Country Club, Agawam. You must be a member or guest of a member to attend. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief introduction and company overview. The only cost to attend is the cost of your lunch. Attendees will order off the menu and pay separately the day of the event. We cannot invoice you for these events. Register online at www.westoftheriverchamber.com.
• Oct. 25: Food Fest West, 5:30-8 p.m., hosted by Springfield Country Club, West Springfield. Local restaurants show off their cuisine at this well-attended event, which also features a DJ, raffle, and entertainment. Vote for your favorite restaurant. Proceeds raised by Food Fest West will go toward the Partnership for Education and the WRC Educational Fund, which provides grants to businesses for on-the-job training and continuing-education needs. Cost: $35 in advance, $45 at the door. Tickets may be purchased online at www.westoftheriverchamber.com. For more information about this event, contact the chamber office at (413) 426-3880 or [email protected].
• Nov. 7: Night of Networking, 5-7 p.m., hosted by Ronald McDonald House, 34 Chapin Terrace, Springfield. This event, co-presented with the Springfield Regional Chamber, is a networking event bringing the two chambers together for a great cause. Bring an unwrapped toy or a non-perishable food item, and your entrance fee is free. Take a tour of this facility, learn about all they provide for communities in need, and network with fellow business people from all over Western Mass. For more information and to register, visit www.westoftheriverchamber.com.

YOUNG PROFESSIONAL SOCIETY OF GREATER SPRINGFIELD
springfieldyps.com

• Nov. 14: Professional Breakfast Series: “Trumps Taxes and What It Means for You,” 7:30-9 a.m., hosted by MassLive, 1350 Main St., fourth floor, Springfield. Join us for breakfast as Amanda Garcia, CPA reviews what’s to come as part of President Trump’s tax plan for 2019. This breakfast is part of a series sponsored by the MBA Program at Elms College. Register at springfieldyps.com.
• Nov. 15: YPS November Third Thursday, 5-7 p.m., hosted by the Student Prince, Fort Street, Springfield. Networking event. Cost: free for members, $10 for non-members. Register at springfieldyps.com.

Chamber Corners Departments

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• Jan. 19: Celebrate Success, 5-8 p.m., at the Delaney House, 3 Country Club Road, Holyoke. Join us for the annual meeting and business awards dinner at the Delany House in Holyoke. The chamber will celebrate successes of the past year, and outline plans for the New Year. Awards will be given to Business Person of the Year, Genevieve Brough, Business of the Year, Silver Spoon Restaurant. and Innovative Entrepreneur of the Year, Dandelions. For more information, visit www.easthamptonchamber.org, or call the Chamber of Greater Easthampton at (413) 527-9414.

• Feb. 9: Networking by Night, 5-7 p.m., at Northampton Country Club, 135 Main St., Leeds. Cost: $10/members, $15 /non-members and will include great food, networking and a cash bar. Register online at www.easthamptonchamber.org

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holyokechamber.com
(413) 534-3376

• Jan. 11: The Chamber Coffee Buzz Morning Networking 2017,7:30 -9 a.m., at CareerPoint, 850 High St., Holyoke. The Coffee Buzz is a great way to jump-start your day with the opportunity to meet business and community leaders while enjoying coffee and a light breakfast. Sponsored by Northeast IT Systems, Inc. and United Personnel. Coffee sponsored by Spradley Deluxe Coffee. Cost: Free to the business community.  Sign up online at holyokechamber.com or call (413) 534-3376.

• Jan. 18: Chamber After Hours, 5-7 p.m., at the Children’s Museum at Holyoke, 444 Dwight St. Join us for a casual networking experience at the Children’s Museum of Holyoke. The Chamber Ambassadors are hosting a book drive; bring three new or gently used children’s books and get in for free. Cost: $10/members, $15/non-members. Sign up online at holyokechamber.com.

• Jan. 25: Candidate & Elected Officials Reception, 5-7 p.m. Check the chamber’s website for location. An enjoyable evening where we honor our local and state elected officials. Cost: $25; ticket price includes a light supper. Sign up online at holyokechamber.com

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• Jan. 11: Arrive at 5, 5-7 p.m., at Linda Manor Assisted Living, Leeds. Arrive when you can, stay as long as you can. A casual mix and mingle with your colleagues and friends. Cost: $10 for members.

• Jan. 12: Workshop: Tips, Tricks & Shortcuts in Microsoft Excel, 9 a.m.-11 a.m. Presented by Pioneer Training., and hosted by the  Northampton Chamber of Commerce, 99 Pleasant St. Northampton. This workshop will present our favorite tips, tricks and shortcuts that we have collected and developed over 15 years of teaching and using Microsoft Excel. Topics will include shortcuts for selecting ranges, using Autofill to create a series of dates or numbers, setting the print area, using page break preview, adding headers and footers, and using page layout view Participants are encouraged to bring laptops and follow along with the instructor, but this is not required.  Cost: $35 for members; $45 for non-members. Registration: E-mail [email protected]. Pre-registration is required; space is limited

• Feb. 1: February Arrive @ 5, 5-7 p.m., at Lia Chrysler, Dodge, Jeep, 55 Damon Road, Northampton. Arrive when you can, stay as long as you can. A casual mix and mingle with your colleagues and friends. Cost: $10 for members.

• Feb. 10: Workshop: Introduction to Small Business Accounting on Excel, 9 a.m.-11 a.m. Presented by Pioneer Training and hosted by Northampton Chamber of Commerce, 99 Pleasant St. Northampton. This two-hour workshop is an introduction to small business accounting with Microsoft Excel. We’ll start by introducing accounting concepts such as income and expense tracking, maintaining a balance sheet and profit and loss statement, and forecasting income and expenses. You’ll learn how to load and use of pre-built Excel templates for financial projections, start-up expenses, and a break-even analysis. Cost: $35 for members; $45 for non-members. Registration: E-mail to [email protected]. Pre-registration is required; space is limited

• March 8: March Arrive @ 5, 5-7 p.m., at Delap Real Estate, 158 North King St., Northampton. Arrive when you can, stay as long as you can. A casual mix and mingle with your colleagues and friends. Cost: $10 for members.

• March 9: Workshop: Introduction to Google Apps Docs, Sheets & Forms, 2017, 9-11 a.m.  Presented by Pioneer Training, and hosted by the Northampton Chamber of Commerce, 99 Pleasant St., Northampton. The class is an introduction to Google Apps (Docs, Sheets and Forms) and Google Drive, the online storage location for Google Docs.  In this two-hour workshop, you’ll learn how to set up a local Google Drive folder, which automatically synchronizes with Google Drive on the Web.  You’ll learn to create new documents in the Google Docs format, as well as how to work with Word documents in Google Docs. You’ll learn basic editing and formatting techniques in both Docs and Sheets, and also how to work with Excel files in Sheets. Cost: $25 for members; $35 for non-members. Registration: E-mail to [email protected]. Pre-registration is required; space is limited.

PROFESSIONAL WOMEN’S CHAMBER
www.myonlinechamber.com
(413) 787-1555

• Jan. 18: PWC Tabletop Expo and Luncheon, 11:30 a.m.-1:30 pm., at the Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield. An opportunity to showcase your products and services to the female professional. Reservations for exhibitors are $75 for PWC members, $105 for general admission and includes a draped display table and complimentary attendee lunch.  Reservations for lunch only are $25.00 for PWC members, $35 general admission.  Reservation deadline is Jan. 11.  Reservations may be made online at www.springfieldregionalchamber.com. The Professional Women’s Chamber is a division of the Springfield Regional Chamber.

SOUTH HADLEY & GRANBY CHAMBER
www.shgchamber.com
(413) 532-6451

• Jan. 24: 2017 Annual Meeting, 5:30 p.m., at the Willits-Hallowell, Mount Holyoke College, South Hadley. The South Hadley & Granby Chamber of Commerce cordially invites you to the 2017 Annual Meeting. Cocktails at 5:30 p.m. and a buffet dinner at 6 p.m. It will be fun and informative. Save the date. Please check our website at www.SHGChamber.com for more details as they become available.

SPRINGFIELD REGIONAL CHAMBER
www.myonlinechamber.com
(413) 787-1555

• Jan. 4: Springfield Regional Chamber Business@Breakfast, 7:15-9 a.m., at the Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield. Sponsored by United Personnel. “Special Prescriptions for Success, Happiness and Humor” – Dr. Steve Sobel, motivational speaker, educator and humorist. Cost:  $22.50 for members in advance ($25 at door); $30 for general admission in advance ($35 at door). Reservations may be made online at www.springfieldregionalchamber.com

• Jan. 24: Springfield Regional Chamber Pastries, Politics and Policy, 8-9 a.m., at the TD Bank Conference Center, 1441 Main St., Springfield. State Senate President Stan Rosenberg will give an update on happenings in the Senate with an eye towards the upcoming legislative session. Cost: $15/ for members in advance ($20 at door); $25 for general admission in advance ($30 at door). Reservations may be made online at www.springfieldregionalchamber.com.

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• Jan. 12: Google Workshop, noon-1 p.m., at the West Springfield Public Library, 200 Park Ave., West Springfield. Workshop hosted by WRC and SCORE.  Learn how to effectively utilize Google analytics/Adwords to better your company’s online exposure. Light lunch is served. Cost: Free and open to the public. For more information contact the chamber office at (413) 426-3880 or email us at [email protected] or register online: www.westoftheriverchamber.com

• Feb. 9: NEW! Multi-Chamber Lunch N Learn Seminar – Roberts Rules of Order, noon-1:30 p.m., at Storrowton Tavern, 1305 Memorial Ave., West Springfield. Enjoy lunch while learning about Roberts Rules of Order with guest speaker Robert MacDonald.  Cost: $35 per guest;  Sponsorship opportunities are available for this event. Register online: www.westoftheriverchamber.com.  For more information contact the chamber office at (413) 426-3880 or e-mail us at [email protected]

• Feb. 22: Legislative Breakfast, 7-9 a.m., at Springfield Country Club, 1375 Elm St., West Springfield. The breakfast will have a panel of various legislators: State Sen. James Welch, state Sen. Donald Humason, state Rep. Nicholas Boldyga, state Rep. Michael Finn, Mayor of Agawam Richard Cohen, Mayor of West Springfield Will Reichelt.  Sponsorship opportunities available. Register online:  www.westoftheriverchamber.com.  Cost: $30 for members, $35 for non-members. For more information on ticket sales, contact the chamber office at (413) 426-3880 or e-mail us at [email protected].

Chamber Corners Departments

GREATER CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org

(413) 594-2101

• Oct. 3: Table Top Expo with the Greater Holyoke, Greater Westfield, Quaboag Hills, and Springfield Regional chambers, 4:30-7 p.m., hosted by Castle of Knights, 1599 Memorial Dr., Chicopee. Sponsored by Holyoke Medical Center, PeoplesBank, Polish National Credit Union, HG&E,  BusinessWest, Grzelak, Grzelak & Associates, P.C., and Westfield Bank. Cost: $5 pre-registration, $10 at the door. Sign up online at chicopeechamber.org/events.

• Oct. 12: Business After Hours, 4:30-6:30 p.m., hosted by Red Fez, 70 Exchange St., Chicopee. Sponsored by the Red Fez and Westfield Bank. Cost: $10 for members, $15 for non-members, including food and beverage. Sign up online at chicopeechamber.org/events.

• Oct. 18: Amazing World of Dr. Seuss Salute Breakfast with Kay Simpson of the Springfield Museums, 7:15-9 a.m., hosted by Collegian Court, 89 Park St., Chicopee. Sponsored by the Arbor Kids and Westfield Bank. Cost: $23 for members, $28 for non-members, including breakfast buffet. Sign up online at chicopeechamber.org/events.

• Oct. 19: Oktoberfest Collaborative Event with Young Professional Society of Greater Springfield, 5-7 p.m., hosted by Munich Haus Biergarten, 13 Center St., Chicopee. Free to YPS and chamber members. Call (413) 594-2101 for more information.

• Oct. 26: Lunch & Learn: New Marijuana Legislation, 11:30 a.m. to 1 p.m., hosted by Residence Inn, 500 Memorial Dr., Chicopee. Sponsored by the Greater Chicopee Chamber and Residence Inn of Springfield/Chicopee. Cost: $30 for members, $35 for non-members, including lunch. Sign up online at chicopeechamber.org/events.

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org

(413) 527-9414

• Oct. 12: Networking by Night, 5-7 p.m., at Eastworks, 116 Pleasant St., Easthampton. Sponsored by Easthampton Travel. For more information, visit www.easthamptonchamber.org, or call the chamber at (413) 527-9414.

• Oct. 3: Meet the Candidates, 6-8 p.m., hosted by Eastworks, 116 Pleasant St., Suite 320, Easthampton. An opportunity to meet and get to know candidates running for mayor and City Council positions in Easthampton. For more information, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

• Oct. 25: The Hampshire County Tourism Council will launch its new tourism guide at Northampton Country Club, 135 Main St., Leeds, 5-7 p.m. For more information, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

GREATER HOLYOKE CHAMBER OF COMMERCE

www.holyokechamber.com

(413) 534-3376

• Oct. 3: Table Top Expo & Networking, 4:30-7 p.m., hosted by Castle of Knights, 1599 Memorial Dr., Chicopee. Five area chambers — Greater Holyoke, Greater Chicopee, Greater Westfield, Springfield Regional, and Quaboag Hills — are getting together to present a table-top show. Cost: $125 for a table. Visitors are $5 in advance and $10 at the door. Call the Holyoke Chamber at (413) 534-3376 to secure your table, or sign up online at holyokechamber.com.

• Oct. 11: Chamber Business Development/Salute Breakfast, 7:30-9 a.m. hosted by Gateway City Arts, 92 Race St., Holyoke. Sponsored by PeoplesBank, Holyoke Gas & Electric, and Holyoke Medical Center. Join emcee Linda Noonan, executive director of the Massachusetts Business Alliance for Education, for a discussion on education and workforce development, internships, career exploration, and job shadowing. Speakers include Dr. Steve Zrike, Holyoke Public Schools; Maggie Gifford, William J. Dean Technical High School; and Eileen Bresnahan, Bresnahan Insurance. Plus, a sneak peek at the new high-school redesign. New chamber members will be recognized: Midas of Chicopee, Tradesmen of New England LLC, Northeast Powersports, Midas of Westfield, Paper City Art Kids, Strategic Alliances, Bay Path University, and Volleyball Hall of Fame 2017 induction. Cost: $25 for members, $30 for guests and walk-ins. Reservations may be made online at holyokechamber.com.

• Oct. 18: Chamber After Hours, 5-7 p.m., hosted and sponsored by Westfield Bank, 1642 Northampton St., Holyoke. Business networking event. Refreshments, 50/50 raffle, and door prizes. Cost: $10 members, $15 for guests. Call the chamber at (413) 534-3376 to register, or sign up at holyokechamber.com.

• Oct. 25: Holyoke Chamber Business Person of the Year/Volunteer of the Year Award Dinner, 6 p.m, hosted by Delaney House, Country Club Way, Holyoke. Social hour 6-7 p.m., followed by dinner at 7 p.m. A dinner honoring the 2017 Business Persons of the Year: Michael Hamel, owner of Hamel’s Creative Catering and the Summit View Banquet and Meeting House, and the Henry A. Fifield Volunteer of the Year, Harry Montalvo, Community Development specialist at bankESB. Cost: $65. Register online at holyokechamber.com, or call the chamber at (413) 534-3376.

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com

(413) 584-1900

• Oct. 4: October Arrive @ 5 and Chamber Open House, 5-7 p.m., at the Northampton Chamber of Commerce, 99 Pleasant St. Cost: $10 for members. Sponsors: Clinical & Support Options, Florence Bank, Innovative Business Systems, and Pioneer Training.

• Oct. 19: “Microsoft Excel: Tips, Tricks, & Shortcuts,” 9-11 a.m., presented by Pioneer Training, hosted by Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. This workshop will present tips, tricks, and shortcuts that we have collected and developed over 20 years of teaching and using Microsoft Excel. Participants are encouraged to bring laptops and follow along with the instructor, but this is not required. Pre-registration is required, and space is limited. Cost: $35 for members, $45 for non-members.

• Oct. 24: Start Your Business, 9 a.m. to noon, at TD Bank, 175 Main St., Northampton. Presented by SCORE of Western MA. This three-hour workshop will help you clearly understand the details, challenges, opportunities, and rewards of owning and operating your own business. This workshop is a suggested prerequisite to our Business Planning Workshop. Cost: $25. RSVP, as space is limited. To register online, visit westernmassachusetts.score.org/content/take-workshop-38.

GREATER WESTFIELD CHAMBER OF COMMERCE

www.westfieldbiz.org

(413) 568-1618

• Oct. 3: Greater Westfield Chamber of Commerce 20th Annual Table Top Expo & Networking Event, 4:30-7 p.m., hosted by Castle of Knights, 1599 Memorial Dr., Chicopee. The Greater Westfield, Greater Chicopee, Greater Holyoke, and Springfield Regional chambers invite you to the 20th annual Table Top Expo. With approximately 110 businesses represented and hundreds of visitors, this event is an excellent marketing tool for area businesses. Cost: $125 for a draped 8-foot table. Includes two exhibitor passes with fee. Must be a member of one of the four chambers to have an exhibitor table. New Westfield Chamber members may use new-member benefit and pay $62.50 for a table. Admission: $5 for pre-registered tickets, $10 at the door. Call the Pam at the chamber office at (413) 568-1618 for more information, to register, or to inquire about sponsorship opportunities.

• Oct. 6: Workshop: “Family Medical Leave Act,” 8:30-10 a.m., hosted by Holiday Inn Express, 39 Southampton Road, Westfield. Join Attorney Timothy Netkovick of Royal, P.C. for this informational workshop on the Family Medical Leave Act (FMLA). Employers are well aware of the challenges presented by the FMLA. Employers need to be familiar with the provisions of the FMLA in order to be able to respond to all employee requests, from intermittent leave to unforeseen leave. Cost: free for members, $30 for non-members. Online registration is available at www.westfieldbiz.org, or call Pam at the chamber at (413) 568-1618.

• Oct. 11: October After 5 Connection, 5-7 p.m., hosted by East Mountain Country Club, 1458 East Mountain Road, Westfield. Sponsored by Fresh Look Interiors and Vivid Hair Salon and Spa. Cost: free for members, $10 for non-members. Refreshments will be served, and a cash bar will be available. A 50/50 raffle will benefit the chamber scholarship fund. Bring your business cards and make connections. This month: speed connecting. Online registration will be made available at www.westfieldbiz.org. For more information, call Pam at the chamber at (413) 568-1618.

• Oct. 16: Greater Westfield Chamber of Commerce – Best Practices – Hiring & Firing, 8:30-10 a.m., hosted by Holiday Inn Express, 39 Southampton Road, Westfield. Attorneys Mary Jo Kennedy and Jennifer Cannon from Bulkley, Richardson and Gelinas, LLP will present on the subject of best practices for hiring and firing to avoid discrimination claims. This interactive and informative program will include an overview of federal and state employment laws, tips for preventing liability under these laws , what questions can be asked in an interview and what questions are prohibited, reviewing protected classes under federal and state law, documenting performance management and reviews, steps the employer should take when preparing for a termination, and protecting the business from liability for discrimination when terminating employees. A question-and-answer session will follow the presentation. Cost: Free for members, $30 for non-members. Online registration is available at www.westfieldbiz.org, or call Pam at the chamber at (413) 568-1618.

SPRINGFIELD REGIONAL CHAMBER

www.springfieldregionalchamber.com

(413) 787.1555

• Oct. 3: Annual Multi-chamber Table Top Showcase and Networking Event with Greater Chicopee, Greater Holyoke, Greater Westfield, and Quaboag Hills chambers, 4:30-7 p.m., hosted by Castle of Knights, 460 Granby Road, Chicopee.

• Oct. 4: Business@Breakfast, 7:15-9 a.m., Crestview Country Club, 281 Shoemaker Lane, Agawam. Sponsored by United Personnel Services. Joshua Weiss, co-founder of the Global Negotiation Initiative at Harvard University and program director of Bay Path University’s master of science program in Leadership and Negotiation, will keynote the event, with a focus on “The Negotiator in You.” Attendees will learn how to negotiate with confidence and calm for successful results. The chamber will also recognize Anthony Hayes as the new general manager for WGBY and Tim Kennedy as the new president of MassLive Media. Cost: $25 for Springfield Regional Chamber members in advance ($30 at the door), $35 for general admission in advance ($40 at the door). Register online at www.springfieldregionalchamber.com or by e-mailing Jessica Hill at [email protected]. Sponsorship opportunities are also available. Contact Hill at (413) 755-1310 for more information.

• Oct. 11: Pastries, Politics, and Policy, 8-9 a.m, hosted by TD Bank Conference Center, 1441 Main St., Springfield. Featuring new Massachusetts Secretary of Labor and Workforce Development Rosalin Acosta, in her first Western Mass. appearance.

• Oct. 27: Super 60, 11:30 a.m.-1:30 p.m., hosted by Chez Josef, 176 Shoemaker Lane, Agawam. The 28th annual Super 60 awards luncheon celebrates the success of the fastest-growing privately owned businesses in the region. Cost: $60 for members in advance, $75 for non-members.

Reservations for all Chamber events may be made online at www.springfieldregionalchamber.com.

WEST OF THE RIVER CHAMBER OF COMMERCE

www.ourwrc.com

(413) 426-3880

• Oct. 4: Wicked Wednesday, 5:30-7:30 p.m., hosted by Candlewood Suites. Wicked Wednesdays are monthly social events, hosted by various businesses and restaurants, that bring members and non-members together to network in a laid-back atmosphere. For more information about this event, contact the chamber office at (413) 426-3880 or register at www.westoftheriverchamber.com.

• Oct. 19: Networking Lunch, noon to 1:30 p.m., hosted by Cal’s Woodfired Grill, West Springfield. Must be a member or guest of a member to attend. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief sales pitch. The only cost to attend is the cost of your lunch. Attendees will order off the menu and pay separately that day. We cannot invoice you for these events. Register online at [email protected].

• Oct. 25: Food Fest West, 5:30-8 p.m., hosted by Springfield Country Club, West Springfield. Local restaurants show off their cuisine at this well-attended event. Vote for your favorite restaurant or enjoy a cigar on the patio of Springfield Country Club. A DJ, raffle, and entertainment round out this event. Proceeds raised by Food Fest West will go toward the Partnership for Education and the WRC Educational Fund, which provides grants to businesses for on-the-job training and continuing-education needs. Cost: $25 in advance, $35 at the door. Tickets may be purchased online by visiting www.westoftheriverchamber.com. For more information about this event, contact the chamber office at (413) 426-3880 or e-mail [email protected].

YOUNG PROFESSIONAL SOCIETY OF GREATER SPRINGFIELD

www.springfieldyps.com

• Oct. 18: Professional Breakfast Series: “The EQ Exchange,” 7:30-9 a.m, hosted by the Colony Club in Tower Square, Springfield. Use emotional intelligence to manage your boss. Cost: free for members, $15 for non-members.

• Oct. 19: Oktoberfest Third Thursday with Chicopee Chamber of Commerce, 5-7 p.m., hosted by Munich Haus. Join us for live music, light appetizers, and networking. Cost: free for members, $10 for non-members.

Chamber Corners Departments

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101

• April 19: Salute Breakfast, 7:15-9 a.m., at the Willits-Hallowell Center, Mount Holyoke College, 50 College Street, South Hadley. Cost: $23 for members, $28 for non-members. Sign up online at www.chicopeechamber.org.

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• May 11: Networking by Night, 5-7 p.m., hosted by Amy’s Place Bar & Grill, 80 Cottage St., Easthampton. Sponsored by Easthampton Savings Bank.

• June 6: Networking by Night, 5-7 p.m. “Move the Mountain” with the Holyoke Chamber of Commerce, hosted by New City Brewery, 180 Pleasant St., Easthampton. Sponsored by Finck & Perras Insurance Agency Inc. and Westfield Bank.

• June 28: Speaker Breakfast: “Why Ping-pong Tables Do Not Define Your Business Culture,” 7:30-9 a.m., hosted by Williston Northampton School, 19 Payson Ave., Easthampton. Featured guest speaker: Tim Retting of Cincinnati-based InTrust. Sponsored by BusinessWest, Easthampton Savings Bank, Finck & Perras Insurance Agency Inc., Innovative Business Systems Inc., United Personnel, and Williston Northampton School.

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holyokechamber.com
(413) 534-3376

• April 19: Chamber After Hours, 5-7 p.m., hosted by Holyoke Hummus Cafe, 285 High St., Holyoke. Meet up with your business associates for networking, food, and a 50/50 raffle. Stop in and check out Holyoke’s newest café. Cost: $10 for members, $15 for non-members. Feel free to bring a door prize. Sign up online at holyokechamber.com.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• May 5: Spring Swizzle Auction, 6:30-10:30 p.m. Hosted by Eastside Grill, Strong Ave., Northampton. Cost: $75. Purchase tickets at www.chamberspringswizzle.com.

• May 10: May Arrive @ 5, 5-7 p.m., at Goggins Real Estate, 79 King St., Northampton. Sponsors: Applied Mortgage, Greenfield Community College Foundation, MassDevelopment, and Northeast Solar. Networking event. Cost: $10 for members.

• May 11: “Google Analytics,” 9-11 a.m., at the Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by SCORE of Western Mass. What is Google Analytics? A free, powerful analytics tool that provides reports showing how visitors found your website and what they did when they got there. It measures the effectiveness of your online and offline marketing campaigns. Pre-registration is required; space is limited. Cost: free.

• May 18: “Intro To QuickBooks,” 9-11 a.m., at the Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. This session will cover setting up a new company, invoicing and receiving payments, writing checks, and paying bills. The session will end with a brief introduction to and overview of reports. It is suitable for those who have recently started using QuickBooks and those planning to use it. This session is taught on the PC desktop version, but the basic principles of QuickBooks remain the same for the Windows, Macintosh, and online versions of the program. Be aware that specific details of how to accomplish a task or available features may differ on the different versions, and these differences will not be covered. It is not required, but if you have a laptop or tablet and have QuickBooks installed, you may bring it and follow along. Note: this workshop is designed for training on the basics of QuickBooks and is not intended to troubleshoot problems individuals may currently be experiencing. Those types of questions are better suited to a one-on-one consulting session. Cost: $25 for members, $35 for non-members.

• June 7: June Arrive @ 5, 5-7 p.m., at ConVino, 101 Armory St, Northampton. Sponsors: Keiter Builders and MassDevelopment. Networking event. Cost: $10 for members.

• June 23: “Microsoft Excel: Tips, Tricks & Shortcuts,” 9-11 a.m., at the Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. Pre-registration is required; space is limited. To register, visit [email protected]. Cost: $35 for members, $45 for non-members.

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618

• April 21: Employment Law Workshop, “A Transition in the Law: Transgender Discrimination,” 8:30-10 a.m., at the Holiday Inn Express, 39 Southampton Road, Westfield. Discrimination based on transgender status or gender identity is a developing area of the law. There has been a lot of debate on the local, state, and national levels over access to bathrooms for transgender individuals. As the public debates this issue, legislators, administrative agencies, and courts are shaping the law that prohibits gender discrimination, including discrimination against transgender individuals. Join Attorney Timothy Netkovick of Royal, P.C. for a roundtable-style seminar to discuss how to navigate the legal landscape of an evolving and challenging area of discrimination law. Cost: free to chamber members, $30 for general admission (cash or credit paid at the door or in advance). Online registration is available at www.westfieldbiz.org. For more information, call Pam at the chamber at (413) 568-1618.

• April 25: Seventh annual Home & Business Show, 4:30-7 p.m., at Tucker’s Restaurant, 625 College Highway, Southwick. Join us for this annual tabletop event in partnership with the Southwick Economic Development Commission. The event is free to the public. Southwick business owners can have a tabletop for $25 per business — one six-foot table with a tablecloth (you are free to bring your own table covering) and a listing in the show program provided you register by the deadline, April 7. For information and an application, visit southwickma.info or call (413) 304-6100.

• May 1: Greater Westfield Chamber of Commerce, May Mayor’s Coffee Hour, 8-9 a.m., hosted by Amelia Park Ice Arena, 21 South Broad St., Westfield. Join us for our monthly Coffee Hour with Westfield Mayor Brian Sullivan. This event is free and open to the public. Call the chamber office at (413) 568-1618 to register for this event so we may give our host a head count.

• May 5: “What to Expect at the Massachusetts Commission Against Discrimination,” 8:30-10 a.m., hosted by Holiday Inn Express, 39 Southampton Road, Westfield. Imagine one afternoon an envelope from the Massachusetts Commission Against Discrimination (MCAD) arrives in the mail. You are filled with dread as you discover that a former employee has filed a complaint alleging discrimination, harassment, and retaliation. Now what? Join Attorney Timothy Netkovick of Royal, P.C. for a workshop to discuss what to expect at the MCAD. Cost: free for members, $30 for non-members (cash or credit paid at the door or in advance). Light refreshments will be served. Online registration is available at www.westfieldbiz.org. For more information, call Pam at the chamber at (413) 568-1618.

• May 10: May After 5 Connection, 5-7 p.m., hosted by Armbrook Village, 551 North Road, Westfield. Cost: free for members, $10 for non-members (cash or credit paid at the door). Refreshments will be served, and a 50/50 raffle will benefit the chamber’s CSF – Dollars for Scholars fund. Online registration is available at www.westfieldbiz.org. For more information, call Pam at the chamber at (413) 568-1618.

• May 22: The chamber’s 56th annual golf tournament, 10 a.m., the Ranch Golf Club, Southwick. Sponsors: Whip City Fiber, SealRyt Corp., Westfield Bank, Baystate Noble Hospital. Along with a round of golf, bid at the live auction to benefit three $500 student scholarships and win some raffles. Online registration, along with information on sponsorships and foursomes, are available at www.westfieldbiz.org. For more information, call Pam at the chamber at (413) 568-1618.

PROFESSIONAL WOMEN’S CHAMBER
www.myonlinechamber.com
(413) 787-1555

• April 22: Professional Women’s Chamber, Headline Luncheon Series, 11:30 a.m.-1 p.m., at Storrowton Tavern Carriage House, 1305 Memorial Ave., West Springfield. “Maintaining Sanity: The Journey Toward Work-life Balance” is a panel discussion featuring Patricia Fay, an assistant vice president and actuary of strategic planning and analysis at MassMutual and the insurer’s 2015 Working Mother of the Year.

SPRINGFIELD REGIONAL CHAMBER
www.springfieldregionalchamber.com
(413) 755-1310

• April 19: After 5, in partnership with the West of the River Chamber of Commerce, 5-7 p.m., at BMW of West Springfield, 1712 Riverdale St., West Springfield.

• April 20: Leadership Institute Graduation, 6-9 p.m., at the Springfield Sheraton, One Monarch Place, Springfield.

• April 26: Beacon Hill Summit, noon to 1 p.m., hosted by the Massachusetts State House, co-hosted by state Sen. James Welch and state Rep. Aaron Vega. Sponsorship opportunities are available. E-mail [email protected] for information.

• May 3: Business@Breakfast, 7:15-9 a.m., hosted by Chez Josef, 176 Shoemaker Lane, Agawam. Featuring Peter Sokolowski, Merriam-Webster’s editor at large, who will speak about trending words, Merriam-Webster’s sassy tweets, and some of the 1,000 new words recently added to the dictionary. Cost: $22.50 for members in advance ($25 at the door), $30 for non-members in advance ($35 at the door).

• May 10: Lunch ‘n’ Learn, “The Trump Effect: Potential Impact on Employer Mandates,” 11:30 a.m. to 1:30 p.m., hosted by Lattitude, 1338 Memorial Ave., West Springfield. Presented by attorney Amelia Holstrom of Skoler, Abbott & Presser. Cost: $25 for members in advance ($30 at the door), $35 for non-members ($40 at the door).

• May 17: Speed Networking, 3:30-5 p.m., hosted by Lattitude, 1338 Memorial Ave., West Springfield. Cost: $20 for members in advance ($25 at the door), $30 for non-members in advance ($35 at the door).

• May 23: Professional Women’s Chamber Woman of the Year Celebration, 5:30 p.m., hosted by Storrowton Tavern Carriage House, 1305 Memorial Ave., West Springfield.

• May 30: Pastries, Politics, and Policy, 8-9 a.m., hosted by TD Bank Conference Center, 1441 Main St., Springfield. Cost: $15 for members ($20 at the door), $25 for non-members in advance ($30 at the door). Sponsorship opportunities are available. Register online for events at www.springfieldregionalchamber.com or e-mail [email protected] for more information.

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• April 19:A Multi-chamber Wicked Wednesday, 5-7 p.m., hosted by BMW of West Springfield. Wicked Wednesdays are monthly social events, hosted by various businesses and restaurants, that bring members and non-members together to network in a laid-back atmosphere. For more information about this event, contact the chamber office at (413) 426-3880 or register at www.westoftheriverchamber.com.

• April 25: Lunch N Learn Seminar, “Emerging Workforce Study,” noon to 1:30 p.m., hosted by Carriage House at Storrowton Tavern, West Springfield. Enjoy lunch while learning about our economy’s emerging workforce. This study was done over a three-year time frame. Join us to hear all of the results. Cost: $30 per member or guest. Register online at www.westoftheriverchamber.com. For for more information, contact the chamber office at (413) 426-3880 or [email protected].

• May 3: Wicked Wednesday and grand re-opening, 5:30-7:30 p.m., hosted by Curry Printing/Fast Signs, West Springfield. Wicked Wednesdays are monthly social events, hosted by various businesses and restaurants, that bring members and non-members together to network in a laid-back atmosphere. For more information about this event, contact the chamber office at (413) 426-3880 or register at www.westoftheriverchamber.com.

• May 10: Job Fair 2017, 3-7 p.m., hosted by Crestview Country Club, 281 Shoemaker Lane, Agawam. The town of Agawam and the West of the River Chamber will be hosting a local job fair. West Springfield and Agawam businesses, along with other employment opportunities, will be showcased. This event is free and open to the public. To be a participating vendor, register online at www.westoftheriverchamber.com.

• May 18: Networking Lunch, noon to 1:30 p.m., hosted by Lattitude in West Springfield. Members or guests of members may attend. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief sales pitch. The only cost to attend is the cost of lunch. Attendees will order off the menu and pay separately the day of the event. We cannot invoice you for these events. For more information or to register, visit www.westoftheriverchamber.com or contact the chamber office at (413) 426-3880 or [email protected].

Chamber Corners Departments

ACCGS

www.myonlinechamber.com

(413) 787-1555

 

• Feb. 6: Business@Breakfast, 7:30-9 a.m., at the Springfield Marriott. The monthly Business@Breakfast series pays tribute to individuals, businesses, and organizations for major contributions to civic and economic growth and for actions that reflect honor on the region. The Business@Breakfast gives your company exposure to business owners, upper management, and salespeople. For reservations, contact Cecile Larose at (413) 755-1313.

• Feb. 13: Murder Mystery! After Hours, 5-7 p.m. at City Place Inn and Suites, 711 Dwight St., Springfield. For reservations, contact Cecile Larose at (413) 755-1313.

 

AMHERST AREA

CHAMBER OF COMMERCE

www.amherstarea.com

(413) 253-0700

 

• Jan. 23: Chamber After Five, 5-7 p.m. Location to be announced. Admission is $5 for members, $10 for non-members. Visit

www.amherstarea.com for more information.

• Feb. 13: Amherst Area Chamber Breakfast, 7:15-9:05 a.m., at the Hampshire College Red Barn. Features a Hampshire County Regional Tourist Council update. Cost is $17 for members, $20 for non-members. RSVP to [email protected] or register online at www.amherstarea.com.

• Feb. 27: Chamber After 5, 5-7 p.m. at the Hampshire Athletic Club, 90 Gatehouse Road, Amherst. Admission is $10 for members, $15 for non-members. For more information, visit www.amherstarea.com.

 

CHICOPEE CHAMBER OF COMMERCE

www.chicopeechamber.org

(413) 594-2101

 

• Feb. 20: February Annual Meeting/Salute Breakfast, 7:15-9 a.m., at the Castle of Knights. Tickets are $20 for members, $26 for non-members.

• Feb. 27: February Business After Hours, 5-7 p.m., at NUVO Bank & Trust Co. Admission is $5 for members, $15 for non-members.

 

FRANKLIN COUNTY

CHAMBER OF COMMERCE

www.franklincc.org

(413) 773-5463

 

For more information on our upcoming events, visit the chamber online at www.franklincc.org.

 

GREATER EASTHAMPTON CHAMBER OF COMMERCE

www.easthamptonchamber.org

(413) 527-9414

 

• Jan. 24: Chamber Annual Meeting and Annual Awards Dinner, 5 p.m., Southampton Country Club. We’ll review a successful 2012 and celebrate member milestones. The event will feature presentation of awards for Business, Business Person, and Community Service Members of the Year. Event Sponsor is Easthampton Savings Bank. Cost is $30 per person, inclusive. For more information, e-mail [email protected].

 

GREATER HOLYOKE

CHAMBER OF COMMERCE

www.holycham.com

(413) 534-3376

 

• Jan. 16: Chamber Business Networking, 5-7 p.m., at Homewood Suites, 375 Whitney Ave., Holyoke. Sponsored by CareerPoint. Admission is $10 for members and $15 cash for non-members. If you are a member of the hospitality industry or a small retailer, please attend as the chamber’s guest at no charge. Call the chamber at (413) 534-3376 to register, or visit holyokechamber.com to sign up.

• Jan. 17: The Greater Holyoke Chamber of Commerce and the Holyoke Police Department are teaming up to co-host the chamber’s Open House and a ribbon cutting at the grand opening of the department’s ‘Hub’ office. The events will take place at 176 and 177 High St., 4-7 p.m. Both events are open and free to the public.

• Jan. 28: Basics of Marketing Seminar, 8:30-10 a.m., chamber office. Learn some free and low-cost ideas on marketing your business. Cost is $10 for members and $20 for non-members. A continental breakfast is included in the price. Call the chamber at (413) 534-3376 to register or visit holyokechamber.com to sign up.

 

GREATER NORTHAMPTON CHAMBER OF COMMERCE

www.explorenorthampton.com

(413) 584-1900

 

• Feb. 6: Arrive @5, 5-7 p.m., at Easthampton Savings Bank, 241 Northampton St., Easthampton. Arrive when you can, stay as long as you can; a casual mix and mingle with colleagues and friends. Admission is $10 for members, $15 for non-members.

 

NORTHAMPTON AREA YOUNG PROFESSIONAL SOCIETY

www.thenayp.com

(413) 584-1900

 

For more information on our upcoming events, visit the society online at www.thenayp.com.

 

PROFESSIONAL WOMEN’S CHAMBER

www.professionalwomenschamber.com

(413) 755-1310

 

• Jan. 16: Business Expo, 11:30 a.m.-1:30 p.m., at Max’s Tavern at the Basketball Hall of Fame. Sign up to showcase your company’s products and services or to attend the event. Display price includes a draped table and lunch for one. General-admission tickets include specialty sandwiches, fruit, chips, and dessert. Tabletop cost (includes one lunch ticket): $70 for PWC members, $100 for non-members. Admission cost (lunch included): $25 for PWC members, $35 for non-members.

 

QUABOAG HILLS

CHAMBER OF COMMERCE

www.qvcc.biz

(413) 283-2418

 

For more information on our upcoming events, visit the chamber online at www.qvcc.biz.

 

 

 

SOUTH HADLEY/GRANBY CHAMBER OF COMMERCE

www.shchamber.com

(413) 532-6451

 

For more information on our upcoming events, visit the chamber online at www.shchamber.com.

 

THREE RIVERS

CHAMBER OF COMMERCE

www.threeriverschamber.org

413-283-6425

 

For more information on our upcoming events, visit the chamber online at www.threeriverschamber.org.

 

WEST OF THE RIVER

CHAMBER OF COMMERCE

www.ourwrc.com

(413) 426-3880

 

• Feb. 6: Wicked Wednesday, 5-7 p.m., at Chez Josef, 176 Shoemaker Lane, Agawam. Free for chamber members, $10 for non-members. Wicked Wednesdays are monthly social events, hosted by various businesses and restaurants, that bring members and non-members together to network in a laid-back atmosphere. For more information, contact the chamber office at (413) 426-3880, or e-mail [email protected].

• Feb.  28: Legislative Breakfast, 7-9 a.m., at Springfield Country Club, 1375 Elm St., West Springfield. Panel of elected officials will include state Reps. Nicholas Boldyga and Michael Finn, Agawam Mayor Richard Cohen, West Springfield Mayor Greg Neffinger, and state Sen. Michael Knapik. Tickets are $25 for members, $30 for non-members. For more information, contact the chamber office at (413) 426-3880, or e-mail [email protected].

 

GREATER WESTFIELD

CHAMBER OF COMMERCE

www.westfieldbiz.org

(413) 568-1618

 

• Feb. 4: Mayor’s Coffee Hour, 8-9 a.m., at Miss Sweets, 4 Russell Road, Westfield. The mayor will share information about what’s happening in the city. For more information or to register, contact Pam Bussell at the chamber office at (413) 568-1618.

• Feb. 13: February WestNet, 5-7 p.m., at Shaker Farms Country Club, 866 Shaker Road, Westfield. Meet chamber members and bring your business cards. Sponsored by Ashton Services. Admission is $10 for chamber members, $15 for non-members. Payment can be made in advance or at the door with cash or check. Walk-ins are welcomed. Call the chamber at (413) 568-1618 or e-mail Pam Bussell at [email protected]. Your first WestNet is always free.

 

YOUNG PROFESSIONAL SOCIETY OF GREATER SPRINGFIELD

www.springfieldyps.com

 

• Jan. 17: January Third Thursday Networking Event, 5-7 p.m. at he Colony Club, 1500 Main St., Springfield. The event is free for members, $10 for non-members. For more information, visit www.springfieldyps.com/events.

• Feb. 21: February Third Thursday Networking Event, 5-7 p.m., at Samuel’s Tavern, 1000 West Columbus Ave, Springfield. The event is free for members, $10 for non-members. For more information, visit www.springfieldyps.com/events.

Chamber Corners

1BERKSHIRE
www.1berkshire.com
(413) 499-1600

• Oct. 17: Chamber Nite, 5-7 p.m., hosted by Hillcrest Commons, 169 Valentine Road, Pittsfield. Chamber networking event. Free for members.

• Oct. 24: Good News Business Salute, featuring Women in Business Month, 5-7 p.m, hosted by Seven Hills Inn, 40 Plunkett St., Lenox.

• Oct. 28: Berkshire Young Professionals Event, 4-8 p.m., hosted by St. James Place, 352 Main St., Great Barrington.

AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700

• Oct. 4: A+ Awards Banquet, 5-9 p.m., hosted by UMass Student Ballroom, 280 Hicks Way, Amherst. Each year, the chamber takes a moment to collectively celebrate the outstanding achievements of community members and entities that contribute to the growth and well-being of the place we choose to work and live. Cost: $80, $75 for a table of 10. Register at amherstarea.com.

• Oct. 24: Multi-chamber Oktoberfest, 5-7 p.m., hosted by Hadley Farms Meeting House, 41 Russell St., Hadley. Register at amherstarea.com.

• Oct. 25: Legislative Breakfast, 7:30-9:30 a.m., hosted by Lord Jeffery Inn, 30 Boltwood Ave., Amherst. The annual legislative breakfast brings together legislators, local officials, and business leaders to network and discuss current and upcoming policy issues. Cost: $20 for members, $25 for non-members. Register at amherstarea.com.

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101

• Oct. 2: Multi-chamber Business Table Top Expo, 4:30-7 p.m., hosted by Castle of Knights, 1599 Memorial Dr., Chicopee. Sponsored by LaQuinta Inns & Suites, Holyoke Medical Center, Westfield Bank, BusinessWest, and Polish National Credit Union. The Greater Chicopee, Greater Holyoke, South Hadley & Granby, Springfield Regional, and Quaboag Hills chambers of commerce will host more than 100 vendors in this networking event. Vendor tables are booking now at $125, with a $25 charge for electricity. Light refreshments and a cash bar will be available. Sponsorship packages are still available. Free to the public to attend. Register a vendor table online at chicopeechamber.org/events, and ask about the new-member discount.

• Oct. 17: Salute Breakfast, 7:15-9 a.m., hosted by MassMutual Learning & Conference Center. Featuring a community planning update. Chief greeter: Lee Pouliot, city of Chicopee. Keynote speaker: Tim Brennan, Pioneer Valley Planning Commission. Sponsored by United Personnel, Westfield Bank, Holyoke Medical Center, Polish National Credit Union, Gaudreau Group, Spherion Staffing Services, PeoplesBank, Lisa Vachon, CPA, and FutureWorks. Cost: $23 for members, $28 for non-members. Sign up online at chicopeechamber.org/events.

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• Oct. 2: “The Story Behind the Grand Bargain,” 11:30 a.m. to 1 p.m., hosted by the Log Cabin, 500 Easthampton Road, Holyoke. A joint event with the Springfield Regional Chamber and 1Berkshire. Lunch will be 11:30 a.m. to noon, and the program will follow from noon to 1 p.m. Nancy Creed, president of the Springfield Regional Chamber, and John Regan, executive vice president of Government Affairs at Associated Industries of Massachusetts, will explain the details of the compromise bill and what it means for businesses. You will learn how they negotiated the compromise with a grassroots coalition and what that process could mean for future hot-button issues and how they affect business. Cost: $30 for members, $40n for non-members. Register at www.springfieldregionalchamber.com. Greater Easthampton Chamber members register with code GBE18.

• Oct. 11: Networking by Night, 5-7 p.m., hosted by Abandoned Building Brewery, 142 Pleasant St., Unit 103A, Easthampton. Sponsored by Tunnel 7 and Fran’s Fine Editing. Food and door prizes will be available, along with a cash bar. Cost: $10 fir members, $15 for non-members. Pre-registration is suggested. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• Oct. 3: October Arrive @ 5, 5-7 p.m., a networking event and chamber open house hosted by the Greater Northampton Chamber of Commerce. Sponsored by Clinical & Support Options, CopyCat, Florence Bank, and Pioneer Training. Cost: $10 for members.

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618

• Oct. 1: Mayor’s Coffee Hour with Westfield Mayor Brian Sullivan, 8-9 a.m., hosted by Armbrook Village, 51 North Road, Westfield. Free and open to the public. Sign up online at www.westfieldbiz.org/events or call the chamber at (413) 568-1618 to register so we may give our host a head count.

• Oct. 4: Multi-Chamber Lunch & Learn, 11:30 a.m. to 1:30 p.m., hosted by Storrowton Tavern Carriage House, 1305 Memorial Ave., West Springfield. Rick Lord, president and CEO of Associated Industries of Massachusetts, will offer a barometer of the regional business climate and the historic ‘grand bargain’ legislation that promises to have profound effects on businesses and employees. Cost: $30 for members, $40 for non-members (cash or credit paid at the door). Sign up online at www.westfieldbiz.org/events. For sponsorships or more information, call the chamber at (413) 568-1618.

• Oct. 4: Ticket to Ride, hosted by the Holyoke Merry-Go-Round, 221 Appleton St., Holyoke. In honor of Manufacturing Month, manufacturers are invited to don casual business attire for a ride down the rails to the Merry-Go-Round in Holyoke. Aboard, you will be treated as a VIP, with an open bar and free hors-d’oeuvres. Non-manufacturers welcome as well. Space is limited. This event is free and open to the public. Sign up online at www.westfieldbiz.org/events or call the chamber at (413) 568-1618 to register.

• Oct. 10: October After 5 Connection, 5-7 p.m., hosted by Chester Railway Station, 10 Prospect St., Chester. Refreshments will be served, and a 50/50 raffle will benefit the chamber’s scholarship fund. Bring your business cards and make connections. Cost: free for members, $10 for non-members (cash or credit paid at the door). Sign up online at www.westfieldbiz.org/events. For sponsorships or more information, call the chamber at (413) 568-1618.

SOUTH HADLEY & GRANBY CHAMBER OF COMMERCE
www.shgchamber.com
(413) 532-6451

• Oct. 2: Multi Chamber Business Expo, 4:30-7 p.m., hosted by Castle of Knights, Chicopee. This five-chamber event gives chamber members the opportunity to showcase their goods and services not just to other South Hadley & Granby Chamber members, but to businesses and purchasers from all over the region. More than 125 exhibitors are expected, parking is free and abundant, and light refreshments will be available. Tables are available for $125, and the event is free of charge to the public as well as to chamber members. To reserve a table, e-mail Sara Lawrence at [email protected], or call (413) 532-6451. You may also visit www.shgchamber.com and click on the link to this event to get additional information and register.

• Oct. 10: Educational Breakfast: “New Tax Law Changes as They Relate to Your Business,” 7:15-9 a.m., hosted by South Hadley Public Library, Conference Room. Thomas Foley II, who will lead this discussion, spent decades as the regional manager at Pieciak & Co., P.C, helping local companies deal with the ever-changing tax laws, and has now established himself as an independent CPA firm. He will explain how the latest tax-law changes may affect business filings this coming year, as well as things to pay attention to in order to avoid unexpected surprises. He will leave time for questions at the end of the session. Because numbers will be limited, e-mail Sara Lawrence at [email protected] to register, or visit www.shgchamber.com and click on this event.

• Oct. 24: Bonfires and Brews, 5-7 p.m., hosted by Hadley Farms Meeting House, 41 Russell St., Hadley. This multi-chamber mixer will combine networking, music, hors d’ouvres and local designer beers in a beautiful indoor and outdoor setting. There will be a firepit, games, and a full moon, if the weather gods agree. Attendees will have the chance to mix with other chamber members from all over the region and establish new network ties, all in a convivial setting. Cost: $20 for members, $30 for non-members. For further information or to register, e-mail Sara Lawrence at [email protected], or call (413) 532-6451. For details on participating sponsors and vendors, visit www.shgchamber.com and click on this event.

SPRINGFIELD REGIONAL CHAMBER
www.springfieldregionalchamber.com
(413) 787-1555

• Oct. 2: “The Story Behind the Grand Bargain,” 11:30 a.m. to 1 p.m., hosted by the Log Cabin, 500 Easthampton Road, Holyoke. Cost: $30 for members, $40 for non-members, $45 at the door. Register by visiting www.springfieldregionalchamber.com, e-mailing [email protected], or calling (413) 755-1310.

• Oct. 2: Multi-chamber Business Table Top Expo, 4:30-7 p.m., hosted by Castle of Knights, 1599 Memorial Dr., Chicopee. Presented in collaboration with the Greater Chicopee, Greater Holyoke, Holyoke, Greater Westfield, and Quaboag Hills chambers. Cost: $125 for exhibitors. Register by visiting www.springfieldregionalchamber.com, e-mailing [email protected], or calling (413) 755-1310.

• Oct. 17: Deadline for Super 60 reservations. Register by visiting www.springfieldregionalchamber.com, e-mailing [email protected], or calling (413) 755-1310.

• Oct. 26: Super 60 Awards Celebration, 11:30 a.m. to 1:30 p.m., hosted by Chez Josef, 176 Shoemaker Lane, Agawam. Join us as we celebrate the success of the fastest-growing privately held companies in the region. Cost: $60 for members, $75 for non-members, $100 at the door. Register by visiting www.springfieldregionalchamber.com, e-mailing [email protected], or calling (413) 755-1310.

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• Oct. 4: Multi-chamber Lunch & Learn, 11:30 a.m. to 1:30 p.m., hosted by Storrowton Tavern, 1305 Memorial Ave., West Springfield. Enjoy lunch while learning about the future of our business climate with guest speaker Richard Lord, CEO of Associated Industries of Massachusetts. Cost: $30. Register online at www.westoftheriverchamber.com. For more information, contact the chamber office at (413) 426-3880 or [email protected].

• Oct. 18: Networking Lunch, noon to 1:30 p.m., hosted by Crestview Country Club, Agawam. You must be a member or guest of a member to attend. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief introduction and company overview. The only cost to attend is the cost of your lunch. Attendees will order off the menu and pay separately the day of the event. We cannot invoice you for these events. Register online at www.westoftheriverchamber.com.

• Oct. 25: Food Fest West, 5:30-8 p.m., hosted by Springfield Country Club, West Springfield. Local restaurants show off their cuisine at this well-attended event, which also features a DJ, raffle, and entertainment. Vote for your favorite restaurant. Proceeds raised by Food Fest West will go toward the Partnership for Education and the WRC Educational Fund, which provides grants to businesses for on-the-job training and continuing-education needs. Cost: $35 in advance, $45 at the door. Tickets may be purchased online at www.westoftheriverchamber.com. For more information about this event, contact the chamber office at (413) 426-3880 or [email protected].

Chamber Corners

1BERKSHIRE
www.1berkshire.com
(413) 499-1600

• April 24: Good News Business Salute, 7:30-9 a.m. Throughout the year, 1Berkshire selects businesses and organizations to recognize at events called Good News Business Salutes. These may honor an expansion, creation of new jobs, a significant milestone or anniversary, the unveiling of a new program, or a substantial new commitment to the community. The Esther Quinn Award will be given out at this event to an actively involved community member. Cost: $35 for members; $50 for non-members. Register at bit.ly/2H71NS6.

• May 29: 1Berkshire Chamber Nite, 5-7 p.m., hosted by Fairview Hospital, 29 Lewis Ave., Great Barrington. Join us for the May Chamber Nite in partnership with the Stockbridge Chamber of Commerce. Members of either organization get in free for this networking opportunity. To register, visit www.1berkshire.com.

AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700

• April 17: Amherst Area Economic Development Panel, 4-6 p.m., hosted by UMass Old Chapel. A presentation of the state of economic development in Amherst and a panel discussion of the community’s strategic advantage as well as a vision for the future of economic development in the Amherst area.

• April 19-28: Daffodil Days. In celebration of spring, the Amherst downtown will be adorned with sprouting daffodils and artistic storefront windows. Many restaurants, cafés, and shops will have special spring offerings and sales.

• May 15: May After 5, 5-7 p.m., hosted by Amity Street Dental. Join us for an evening of networking at Amity Street Dental, and find out more about the work of Dr. Hunt, Dr. Castenson, and Dr. Ivancev, as well as their new ‘Amity plan’ for small businesses. Enjoy food from the Pub. Cost: $10 for members, $15 for non-members.

• May 18: Amherst Downtown Lives United Day. Amherst Downtown businesses are coming together to support United Way of Hampshire County. On May 18, several businesses have pledged 5% of sales or a minimum of $250 to United Way.

FRANKLIN COUNTY CHAMBER OF COMMERCE
www.franklincc.org
(413) 773-5463

• April 18: Business After Hours, 5-7 p.m., hosted by Polish American Citizens Club, 46 South Main St., South Deerfield. Sponsored by Polish National Credit Union. A networking event featuring a cash bar and an all-Polish menu by Hamel’s Catering. Register at franklincc.org or by e-mailing [email protected].

• April 26: Monthly Chamber Breakfast Series, 7:30-9 a.m., hosted by Terrazza Restaurant. Sponsored by the Cooley Dickinson VNA & Hospice. Full breakfast will be served during the program, featuring a panel celebrating the contribution of today’s immigrants. Speakers include Laurie Millman, executive director for the Center for New Americans; Abas Cecunjanin, owner of Terrazza Restaurant; Arjen Vriend, owner of Pioneer Gardens Inc.; and Geetu Shokeen, owner of Montague Dental Arts. Register at franklincc.org or by e-mailing [email protected].

• May 9: Franklin County Community Development Corp. Entrepreneur of the year Awards, 5 p.m., hosted by Hawks and Reed Performing Arts Center, 289 Main St., Greenfield. Awards, music, food, and mingling. For more information, visit fccdc.org.

• May 26: Chamber Lunch: noon to 1:30 p.m., hosted by Greenfield Community College Dining Commons. Featuring Mike Kennealy, secretary, Executive Office of Housing and Economic Development. Sponsored by Greenfield Community College Foundation and the Franklin County Chamber of Commerce. Cost: $18 for members, $20 for non-members. Register at franklincc.org or e-mail [email protected].

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101

• April 17: Salute Breakfast, 7:15-9 a.m., hosted by Willits-Hallowell Center. Sponsored by Westfield Bank, Holyoke Medical Center, N. Riley Construction Inc., Polish National Credit Union, USI Insurance Services, Spherion Staffing Services, and PeoplesBank. Marketing for small business chief greeter: Chris Thompson of CT Enterprises. Keynote speaker: Alfonso Santaniello of Creative Strategy Agency. Cost: $25 for members, $30 for non-members. Sign up online at chicopeechamber.org/events.

• April 25: Business After Hours – Happy Hour After Hours, 4:30-6:30 p.m., hosted by Exchange St. Station. Come after work and relax and enjoy a drink and some light refreshments. Don’t forget your business cards. Cost: $10 for member, $15 for non-members. Sign up online at chicopeechamber.org/events.

• May 15: May Salute Breakfast, 7:15-9 a.m., hosted by Munich Haus. Sponsored by: Westfield Bank, Holyoke Medical Center, N. Riley Construction Inc., Polish National Credit Union, USI Insurance Services, Spherion Staffing Services, PeoplesBank, Galaxy Community Council, and the Arbors Kids. Chief Greeter: Stephanie Shaw, Chicopee Veterans Services. Keynote Speaker: Col. Peters of the 439th Airlift Wing. Cost: $25 for members, $30 for non-members. Sign up online at chicopeechamber.org/events.

• May 17: Lights On Art & Culture, 5-8 p.m. Greater Chicopee Chamber of Commerce, Chicopee Cultural Council, SilverBrick Mills, and the City of Chicopee are collaborating once again to show appreciation to those who live, work, and play in the downtown area. For one evening, participating businesses will showcase an artist and/or musician. This is a free event.

• May 21: Chamber Seminar: “Assessing and Developing Future Leaders” with Michael Kline, PsyD, 8:30-10:30 a.m., hosted by La Quinta Inn & Suites. Series sponsored by Westfield Bank. Cost: $30. Sign up online at chicopeechamber.org/events.

• May 23: Business After Hours, 4:30-6:30 p.m., hosted by Williams Distributing. Series Sponsored by Polish National Credit Union. Monthly sponsors are Galaxy Community Council and the Arbors Kids. Cost: $10 for members, $15 for non-members. Sign up online at chicopeechamber.org/events.

• May 31: Chicopee Chamber of Commerce Annual Golf Tournament, 10 a.m. shotgun start, hosted by Chicopee Country Club. Presented by Polish National Credit Union. Sponsored by First American Insurance Agency Inc., Westfield Bank, Holyoke Medical Center, Poly-Plating Inc., Hampton Inn, Residence Inn of Chicopee, Tru by Hilton, ICNE, Roca Inc., and Health New England. Cost: $125 per golfer, $500 per team of four, and/or $20 golfer package that includes 25 raffle tickets and one mulligan. Sign up online at chicopeechamber.org/events.

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• April 25: Food 4 Thought Lunch & Learn, 11:30 a.m. to 1 p.m., hosted by Mill 180 Park, 180 Pleasant St., Easthampton. Robin Kline, director of Volunteer & Guest Services at Cooley Dickinson Health Care, will facilitate a program about customer Service. If you think it’s no big deal, think again. This seemingly innocuous little detail can make or break an organization. A box lunch is included with registration. Cost: $25 for members, $35 for future members. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

• May 9: Networking by Night, 5-7 p.m., hosted by Glendale Grill, 65 Glendale St., Easthampton. Sponsored by bankESB. Event will feature food provided by Glendale Grill, a cash bar, and business-to-business relationship building. Cost: free to members and their employees, $20 for non-members. Pre-registration is required. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

• May 22: Chamber on the Vine, 5:30-8:30 a.m., hosted by Glendale Ridge Vineyard, 155 Glendale Road, Southampton. Join us for a night under the stars. The Floyd Patterson Band will provide music, the vineyard will provide wine, and food will be provided by Little Truc food truck and Crooked Stick Pops. Pre-registration is required, as tickets are limited. The deadline for refunds is May 15. This is a rain-or-shine event. No tickets will be sold at the door. Cost: $25 for music alone, $35 for music and wine. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.northamptonchamber.com
(413) 584-1900

• April 23: Workshop: CyberSafe, 9 a.m. to noon, hosted by Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. CyberSafe is a three-hour workshop for non-technical users that focuses on using technology without compromising personal or organizational security. Students will learn the skills they need to protect digital data on computers, networks, mobile devices, and the internet. They will learn how to identify many of the common risks involved in using technology, such as phishing, spoofing, malware, and social engineering, and then learn how to protect themselves and their organizations from those risks. Cost: $50 for members, $60 for non-members.

• May 1: May Arrive @ 5, 5-7 p.m., hosted by Emerson Way, Northampton. A networking event sponsored by Gove Law Office, Keiter Builders, and Kuhn Riddle Architects. Cost: $10 for members.

• May 14: Workshop: “Microsoft Word Tips,” 9-11 a.m., hosted by the Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. This workshop contains a variety of quick tips and tricks in Microsoft Word that will save hours of time. Attendees will learn to add buttons to the Quick Access Toolbar; shortcuts for selecting words, sentences, and paragraphs; and how (and why) to display non-printing characters in a document. Practice using the Format Painter to copy formatting and fix problems with numbered and bulleted lists. Learn to create AutoCorrect entries to correct common typos, and AutoText entries and Quick Parts to easily enter frequently used text. Cost: $25 for members, $35 for non-members.

• May 28: Workshop: “Upgrading to Office 365,” 9-11 a.m., hosted by the Greater Northampton Chamber of Commerce, 99 Pleasant St., Northampton. Presented by Pioneer Training. Cost: $35 for members, $45 for non-members.

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618

• April 25: Westfield Education to Business Alliance High School Career Fair, 8-10:30 a.m., hosted by Westfield State University, Woodward Center, 395 Western Ave., Westfield. Don’t miss the chance to help shape the future through workforce development in the community. Create connections for your business and the next generation of your workforce by inspiring Westfield High School and Westfield Technical Academy students with career and college exploration. More than 500 students will be in attendance. There is no charge to be a vendor. Register online at www.westfieldbiz.org/events. For sponsorships or more information, call the chamber at (413) 568-1618.

• April 30: Marketplace Sip & Shop, 5-7 p.m., hosted by the Greater Westfield Chamber of Commerce and the Southwick Economic Development Committee at the Ranch Golf Club, 65 Sunnyside Road, Southwick. Join more than 40 local merchants while sipping your way through the market. Refreshments and cash bar available. This event is free and open to the public. Vendor cost: $50 if bringing a table, $75 if you would like us to provide the table, or if you would like floor space. Vendor sign-up and additional details available online at www.westfieldbiz.org/events. For sponsorships or more information, call the chamber at (413) 568-1618.

SOUTH HADLEY & GRANBY CHAMBER OF COMMERCE
www.shgchamber.com
(413) 532-6451

• April 17: Business After 5, 5-7 p.m., hosted by the Thirsty Mind, located in South Hadley’s Village Commons, across the street from Mount Holyoke College. Cost: $10 for members, $15 for non-members. RSVP and direct questions to [email protected], and mail a check, payable to the South Hadley & Granby Chamber of Commerce, to 2 Lyman St., South Hadley, MA 01075.

SPRINGFIELD REGIONAL CHAMBER
www.springfieldregionalchamber.com
(413) 787-1555

• May 1: Rise & Shine Business Breakfast, 7:15-9 a.m., hosted by the Log Cabin, 500 Easthampton Road, Holyoke. Featuring Robert Glazer, founder and CEO of Acceleration Partners. Cost: $25 for members in advance ($30 at the door), $35 for non-members in advance ($40 at the door).

• May 7: Lunch and Learn: “Paid Family and Medical Leave,” 11:30 a.m. to 1:30 p.m., hosted by East Mountain Country Club, 1458 East Mountain Road, Westfield. Presented by Skoler, Abbott & Presser, P.C. Cost: $35 for members, $50 for non-members.

• May 23: Stars & Strikes, 5:30-8 p.m., hosted by the Tap Room at MGM Springfield. Featuring celebrity bowlers, passed appetizers, and unlimited games. Cost: $20

Reservations for all chamber events may be made by visiting www.springfieldregionalchamber.com, e-mailing [email protected], or calling (413) 755-1310.

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• May 9: Networking Lunch, noon to 1:30 p.m., hosted by Crestview Country Club, Agawam. You must be a member or guest of a member to attend. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief intro and company overview. The only cost to attend for members is the cost of lunch (additional $10 fee for non-members). Attendees will order off the menu and pay separately that day. Please note, we cannot invoice you for these events. Register online at www.westoftheriverchamber.com.

• May 15: Night of Networking with YPS, 5-7 p.m., hosted by the Zoo in Forest Park. Bring lots of business cards to this co-hosted event. Mingle, tour, and network for a night of fun and business. Cost: free for members, $10 for non-members. Register online at www.westoftheriverchamber.com.

• May 22: Job Fair 2019: Local Jobs for Local People, 3-8 p.m., hosted by Storrowton Tavern & Carriage House, West Springfield. The West of the River Chamber will host a local job fair. West Springfield and Agawam businesses along with other employment opportunities will be showcased for the public. High-school students, college students, and adults will attend this event looking to begin or advance their careers. This event is free and open to the public. To be a participating vendor, register online at www.westoftheriverchamber.com.

YOUNG PROFESSIONAL SOCIETY OF GREATER SPRINGFIELD
springfieldyps.com

• April 19: April Third Thursday featuring area graduate schools, 5-7 p.m., hosted by Samuel’s at the Hall of Fame. Join us for our monthly Third Thursday while learning about graduate schools from representatives from various area colleges and universities. Cost: free for members, $10 for non-members. Learn more at springfieldyps.com.

• May 18: Third annual Adult Field Day, 9 a.m. to noon, hosted by Train for Life, Chicopee. Teams compete in games for prizes. Beer and food available. No athletic ability required. Special registration pricing before April 18: $20 for YPS, Train for Life, or Extra Innings members; $30 for non-members. After April 18: $25 for YPS, Train for Life, or Extra Innings members; $35 for non-members. To register, visit springfieldyps.com.

Autos Sections

A Subtle Edge

Bonnie Nieroda

Bonnie Nieroda says she encountered a “boy’s club” when she first started selling cars, but times have changed in some respects.

When Carol Buker started selling Fords 42 years ago, it wasn’t unusual for her to encounter blatant sexism. Some male customers refused to talk to her, while others didn’t believe a word she said.

“I remember one man who came to the dealership wanting to know about trucks; he told me, ‘I am not about to talk to you,’” said Buker, a sales and leasing consultant for Toyota of Greenfield, adding that the roles of men and women had been set in stone and many people didn’t feel a female had any credibility or belonged on the sales lot.

Bonnie Nieroda faced similar challenges that were exacerbated by male co-workers who wanted to drive her out of the business.

“It was a tough industry, and selling cars was a boy’s club,” she said, citing memories of a finance manager who refused to process her deals because the salesmen didn’t want her there. “They conspired against me and took bets on how long I would last. They gave me a month.”

She not only beat their predictions, but outlasted most of them, became a success, and has been happily employed as a master certified sales consultant at Marcotte Ford in Holyoke for seven years.

Barbara Spear expected to confront discrimination when she was hired as a salesperson at Balise Lexus because she had encountered it during her previous job as general manager of a construction company. However she didn’t anticipate cynicism from other females, and was shocked by a friend’s response when she told her about her new job.

“She asked me why they would even consider hiring a woman,” Spear said, admitting, “I knew nothing about cars and had never even pumped my own gas when I took this job. But I had spent my whole life in sales, knew I could sell anything, and am a people person who really loves making my customers happy.”

Today, she numbers among an elite group of females who excel in a male-dominated industry. In fact, only 7% of auto salespeople are female, despite the fact that women play a leading role in 85% of auto purchases.

“It’s not an easy job. You have to shovel and brush snow off cars in the winter and deal with the heat in the summer,” Buker said. “You miss out on a lot with your family due to the long hours, but you also gain a lot.”

Those gains include close relationships that females tend to form with customers who share stories about deaths, divorces, illnesses, and family problems with them. There are also financial rewards because it can be a very lucrative career, and these women say they couldn’t imagine doing anything else.

“It gets into your blood,” said Jodi Colter, a sales manager for Fathers & Sons Volkswagen in West Springfield. “I took a two-year break when a family member became ill, but I always return. I like my staff, enjoy coaching people, and love the daily challenge of trying to make sales.”

Barbara Spear

Barbara Spear says selling cars isn’t easy, and doing it well means time spent away from family. But there are many rewards as well.

Spear concurred. “This business is about making new friends and continuing the relationships. I am a workaholic and tend to be here seven days a week to accommodate customers, but I compete against myself and do very well,” she noted.

These women, in other words, are willing to go above and beyond to make prospective buyers happy.

For example, Nieroda had a female client who had her drive two different cars to the graveyard where her father was buried because she felt he would give her a sign as to which vehicle she should purchase.

“I just sat in the car while she got out,” she explained.

Bumpy Road

Some women find jobs in auto sales by happenstance, while others enter the field dreaming of autonomy and economic sufficiency. But the substantial sacrifices required to travel down such a road cause many to drive away from the futures they projected for themselves.

Colter’s career began after she was hired as a receptionist by Balise Motor Sales in 1996. She took the job to pay for college, and “became enchanted by the sales process” when she worked with the sales team.

Since that time, she has seen many female sales associates come and go, and said one of the toughest obstacles they face is balancing family life with the demands of a job that can require them to work six or seven days a week, plus holidays.

“I have a 4-year-old and a 14-year-old, but I also have a nanny; I’ve seen many single parents quit because of the hours,” she told BusinessWest. “Every mom wants to be home with her kids, and although it’s important to guys, they may be geared a little bit differently. Throughout the history of time, men have always been away from home working.”

But Colter and other saleswomen said that, if their peers are lucky enough to have family to help with children, or choose to make the sacrifices required to perform this work, they quickly discover their innate ability to communicate gives them a subtle — or maybe not-so-subtle — edge over male co-workers.

“When customers see me come out of my office, there is always an element of surprise,” Colter noted. “But then they seem to let their guard down … they joke with me and say, ‘so you’re the boss?’”

She takes such comments in stride. “You have to have a thick skin in this business, and I don’t get the objections some males do when they start to discuss numbers,” she went on. “Seeing a woman’s face can be refreshing, and some female buyers are more comfortable dealing with another woman. And if someone only wants to deal with a man, you can’t take it personally.”

Jodi Colter

Jodi Colter says selling cars “gets into your blood.”


Buker says things have improved dramatically over the years and agrees that women have an advantage that comes to them naturally: their ability to listen empathetically and form bonds with people quickly.

She recalled one woman who purchased a car, then came back and sat at her desk and sobbed because her husband was very sick and she knew Buker would be sympathetic.

“I interact with my customers as if they are my friends. It’s just how I am,” she said, explaining that she knows many people have felt intimidated by auto salespeople and believe buying a vehicle is a confrontational experience.

She fell into the job after graduating from college and has never regretted it.

“I really love being able to help people,” she said. “Sometimes they don’t know what they want, have a problem with the website, or don’t know whether to repair their vehicle or buy a new one. I give them advice and have taken them into our service department if I feel it’s necessary because I want them to feel comfortable with their decision.”

Indeed, feeling respected is a critical factor in the profession, but saleswomen have heard stories from women about how they were insulted by salesmen.

“Women have told me they felt as if they have been talked down to,” Nieroda said. “But nine times out of 10, the woman in the family is the one who controls the sale. If she feels it’s not a good value, the answer will be ‘no.’”

Still, the stories abound. One woman told Spear she picked out a car, and when she was ready to purchase it, the salesman told her he would not discuss price unless she returned with her husband. Meanwhile, she recalled, another woman sat in the parking lot and sent her husband inside to buy a car until Spear coaxed her out of her car and listened to stories about bad experiences she had had in the past.

“I think women tend to be softer and a little more compassionate when it comes to sales. I tell my customers it’s their money, so it needs to be their decision; there shouldn’t be any pressure,” she said.

Changing Field

The Internet has had a dramatic affect on the way vehicles are sold.

“It has opened up the doors to the world,” Spear said.

But there are pros and cons: dealers lose sales because a car doesn’t have the exact specifications someone is looking for, but gain them if they have it in stock, even when the buyer lives in a distant state.

“I’ve shipped cars to Nigeria, Texas, Washington State, and California,” Spear said, noting that it’s not uncommon for people to purchase a certified auto via the Internet without ever test-driving it because they know it has gone through a 161-point inspection and is under warranty.

However, some still want the experience of seeing the vehicle, sitting in it, or taking it for a test drive, and will drive long distances or fly to the dealership, then make the purchase and drive their new auto home.

However, this can lead to less personal interaction, and although Buker applauds the research people do in advance of a purchase, she misses the ties that are forged when both parties work together to find a vehicle that fits their needs.

Other changes in the industry include the fact that advertising is being geared more toward advances in technology than improvements in the vehicles.

“We used to sell cars, but now we are selling technology — cars that can park themselves, radar that lights up when another automobile is passing, power lifts, and all types of sensors,” Nieroda said.

Buker agrees. “When I was a kid, it was a big thing when a new car was introduced to the market. People would line up in front of a dealership to see it, but today everything is online, and people can find what they want there.”

That includes prices for new vehicles advertised on general websites, which can become problematic because they don’t include docking and destination fees, CARFAX reports, or the cost of certifying a vehicle.

“Some people expect dealers to function without making any profit at all,” Nieroda said, citing another challenge.

She thinks sexism still exists in the auto-sales industry, although it definitely has lessened.

“I sell more trucks than the guys here, but you still don’t see many women in this business, and I imagine some people think I’m an anomaly,” she said. “The industry continues to be dominated by males, but it’s a lucrative field and women are not only smart, we probably have an edge because some people are more comfortable dealing with us. I can’t tell you how wonderful people are; I’ve gotten cards and flowers, and it really is a wonderful feeling to sell to one generation, then the next.”

Colter agrees. “If you love automobiles, this is a great field, and seeing a woman’s face can be refreshing. We’re compassionate and good listeners, so even men drop their guard and talk to us. But you do have to have thick skin, and you can’t take things personally.”

These women have conquered these challenges and others they have faced, and focus on the positive aspects of their business as they navigate the road to success using skills — both natural and honed — to help people purchase the perfect vehicle.

Cover Story Education

Entrance Exam

Come back to campus, or don’t — either way, you’ll learn.

Just don’t expect campus life to be anything like you’re used to.

That’s essentially the message from UMass Amherst, by far the region’s largest of roughly 20 colleges and universities grappling with how to welcome students back to campus this fall — or setting them up for online instruction, as the case may be. Or, in some cases, both.

“We heard loud and clear from our student body that, even if they’re taking courses remotely, they would really like to be on campus or around campus,” Chancellor Kumble Subbaswamy said during a recent conference call discussing the university’s fall plans.

In a nutshell, the vast majority of students will not be required to return to Amherst, with most courses offered remotely. But they may return — for residence-hall life and in-person instruction — if they’d like.

“Our communication will be very explicit about what the campus might look like and what our expectations are, and what we will hold all of our students responsible for,” he continued. “With all of that knowledge, if they still want to come to campus and live in campus housing, they’re most welcome to. And whether they come back to campus or not, we will really provide a rich and rewarding academic experience with not only remote courses but also advising and lots of peer-to-peer interactions and faculty-to-student interactions and so forth.”

In other words, Subbaswamy noted, “we’re prepared to serve our community to the best possible extent in terms of providing all the college experience can under these different circumstances because of the pandemic. That’s the bottom line.”

Bryan Gross says WNEU’s mission prioritizes on-campus education

Bryan Gross says WNEU’s mission prioritizes on-campus education, but the university is ready to pivot if the pandemic worsens.

That said, life in the residence halls will be altered to include pedestrian-flow guidelines, restrictions on group gatherings, and limited face-to-face contact. No guests will be allowed in residence halls, at least at first. Most student services will be offered remotely. The Recreation Center will be open — with limits and restrictions placed on activities.

In short, things have changed since COVID-19 arrived in Massachusetts. Leaders at the region’s higher-education institutions have been meeting since … well, pretty much since they sent students home in mid-March, to hash out what classrooms and the campus experience will look like come late August, when the fall semester begins for most.

“We need to make sure we’re providing them with some sense of security, and do everything that we can to make this experience one where they are able to continue their studies and get to graduation.”

None of the schools’ plans are exactly the same, with some emphasizing on-campus instruction, some — including most of the community colleges — opting for an online-heavy approach, and others landing somewhere in between, with students choosing between in-person, online, and hybrid programs (see box on page 19).

Western New England University, touting its ample space and small classes, has decided to conduct the vast majority of classes fully on-campus this fall, while a small number of courses will be delivered in a hybrid or online format.

“We keep coming back to discussions regarding our mission, which is to provide a highly personalized educational experience inside and outside class,” said Bryan Gross, vice president for Enrollment Management and Marketing. “For the faculty and staff working on this plan, any time we get stuck on details, we come back to that mission.”

Students will be required to wear a mask or face shield, practice social distancing, and maintain a high standard of hygiene. In addition, plexiglass barriers will be installed throughout campus, including classrooms. Most buildings will be one-directional to minimize hallway contact, buildings will be cleaned more frequently, and residence halls will be limited to single and double rooming options, among other measures.

Walter Breau

Walter Breau

“We learned a lot in the spring when we had to go online — we understand what we did well and what we can do better. If a second surge happens and everyone decides to move online, the Elms flex model allows that to happen.”

“We watch the news every day,” Gross told BusinessWest. “Things are constantly changing in terms of safety, and we have to follow state and federal regulations, but based on the information we currently have, we feel confident our plan is doable — that it meets our values and protects the health and safety of students. But if things change, we also have to be open and honest, and we are willing and able to change.”

That’s why WNEU, like many colleges and universities, has actually been planning for three different scenarios — most students on campus, online learning, and a hybrid of the two.

“The majority of our families are ready for their children to be on campus and have the campus experience,” he added, “They trust our Health Services and know, if it’s ever not safe to be here, we’re going to make the right decision in the best interest of our students.”

That’s the COVID-19 world colleges and universities must grapple with — with every day bringing changing news and more moving targets. As enrollment planning goes, it’s unprecedented, at least within living memory. And students aren’t the only ones who will be learning something.

Course Corrections

At Elms College, classes will be taught this fall in a hybrid, flexible model that gives students the option of attending sessions in the classroom, online, or both. Students can move between the options based on their personal preferences, while international and non-local students will be able to continue their coursework from afar.

“We know some students are high-risk or living with someone high-risk and don’t feel comfortable being in a classroom, but we also know students want an in-person experience,” said Walter Breau, vice president of Academic Affairs. “So they can choose when to be in the classroom.”

The usual mix of masks, distancing, and plexiglass will be in play, and on-campus students will be expected to monitor and record any COVID-like symptoms they might have. As is the case at other campuses welcoming students this fall, any positive symptoms must be reported to the Health Center for consultation, and the college will have a separate living space for any student in need of quarantine.

Fall 2020 Plans … for Now

Leaders at 20 area colleges and universities continue to discuss plans for how academic programs will be delivered fall. Those plans might change, and even schools planning on a mostly on-campus experience will likely offer some programs remotely. Here are the latest plans, grouped by categories that may not capture all the nuances of each plan; readers are encouraged to visit the schools’ specific websites for more information.

• All courses delivered online, but students have option of attending in person: UMass Amherst.

• All online, with students in some programs (such as healthcare and culinary arts) on campus part of the time: Asnuntuck Community College, Cambridge College, Greenfield Community College, Holyoke Community College, Springfield Technical Community College.

• Blend of on-campus, online, and hybrid instruction: Bay Path University, Berkshire Community College, Elms College, Mount Holyoke College, Springfield College, Westfield State University, Williams College. American International College is discussing this model as well.

• Blend of on-campus and online instruction with students on campus for either fall or spring: Amherst College, Smith College.

• Mostly on-campus instruction: Bard’s College at Simon’s Rock, Massachusetts College of Liberal Arts, Hampshire College, Western New England University.

“Safety is our number-one priority,” Breau told BusinessWest. “We know students want to come back. How to keep them safe while doing that has been the prime goal of reopening. Our task force made sure safety was always number one on the list.”

To that end, students will need to review safety-training materials when they return to campus. “It’s going to be a team-based effort. It’s not just administrators, faculty, and staff, but students have to be a part of the process as well. We’ll certainly rely on them to help us stay safe.”

There’s a safety net built into the ‘HyFlex’ model as well, Breau noted, in that it wouldn’t be difficult to transfer all learning online if the region’s infection rates soar.

“We learned a lot in the spring when we had to go online — we understand what we did well and what we can do better. If a second surge happens and everyone decides to move online, the Elms flex model allows that to happen; it’s built into the syllabus and the way instructors plan the courses.”

American International College is also seriously considering a HyFlex model, and plans to announce its detailed fall strategy by the end of July, said Nicolle Cestero, chief of staff, senior vice president for Human Relations, and Title IX coordinator. She said a group of campus leaders has been meeting for several months and are doing all they can to give students an on-campus option.

With more than half of its undergraduate student body first-generation college students and more than 50% also Pell Grant-eligible — meaning they come from low-income families — AIC doesn’t want to add additional challenges to their lives, she noted.

“We need to make sure we’re providing them with some sense of security, and do everything that we can to make this experience one where they are able to continue their studies and get to graduation,” Cestero said, noting that the HyFlex option is an ideal model in that it allows students to access their education in a way that best serves their needs in this most difficult year.

Plus, there’s value in the on-campus experience that can’t be replicated remotely, she added. “Maybe your roommate becomes your best friend for life. Or you’re participating in a conversation that you never would have participated in — on race or gender or power and privilege, or whatever it is — and you don’t necessarily get to do that if you’re not on campus. You develop so much in these years — it’s your first time away from home, and you’re teaching yourself how to do things, how to manage your own time and finances, all that stuff.”

In a letter to the Springfield College family, President Mary-Beth Cooper detailed a blend of in-person, remote, and hybrid instruction, with all learning moving online after Thanksgiving. But she emphasized that new safety measures — from masks and distancing to a contact-tracing program and isolation spaces — are key to making the plan work.

“Successfully remaining on campus throughout the fall semester will depend on the degree to which we, as a community, work together to reduce the possibility of the virus appearing on campus and, if it does, responding quickly to limit its spread,” she explained.

Brandi Hephner LeBlanc, vice chancellor for Student Affairs at UMass Amherst, noted that the university will distribute a student agreement that details the testing and symptom self-monitoring they’re asked to do, as well as the need to carry hand sanitizer and face coverings when moving about, among other safety measures.

“We’re really asking them to be a responsible community member, first and foremost, and to be a part of the bystander intervention,” she said. “When you see someone without a mask, remind them.”

And if students don’t comply?

“There is going to be what I would term an escalation of intervention,” she explained. “We’ll have public-health ambassadors on campus that will help remind folks, and there will be a lot of communication to find out if there’s a problem. This is not going to be an immediate referral to the Conduct Office, unless it’s something so egregious that that’s necessary. But this is something that takes a lot of reminding to manage the behavior. And we’re prepared to do that.”

Catalog of Options

A few institutions across the region have emphasized the value of returning as much activity to campus as possible. Massachusetts College of Liberal Arts President James Birge cited recent survey data collected from 10,000 high-school and college students; 78% of respondents find the experience of in-class learning this fall appealing, while one-third would transfer out of their institution if the college shifted to online course delivery.

Nicolle Cestero

Nicolle Cestero says the value of the campus experience shouldn’t be minimized, but a hybrid flex model might be the smartest way to go this fall.

“We know the residential and in-person class experience is important to our students, students at state universities across the Commonwealth, and nationally,” Birge said, which is why MCLA is moving ahead with an ambitious on-campus approach. “Although returning to campus this fall presents some risk, we will work to make the campus experience as safe as possible for everyone. Of course, this means we will have to significantly shift our way of learning, teaching, and working.”

Other campuses, like Amherst College and Smith College, are looking at having roughly half the students on campus for the fall, to better achieve physical distancing, with the ones sent home for remote learning having on-campus priority for the spring.

“We know that any scenario short of bringing everyone to campus will be bitterly disappointing to those who will have to wait until the spring,” Amherst College President Biddy Martin wrote in a letter to students and families. “With this structure, we can provide the opportunity for every student who wishes to be on campus to spend at least one semester here and, if things go well, both semesters for a large number of those students.”

Meanwhile, Springfield Technical Community College is among a handful of area institutions — several community colleges among them — to continue with an online model this fall, though some programs in STCC’s School of Health and Patient Simulation will include low-density, on-campus labs adhering to social-distancing, PPE, and sanitizing protocols.

“STCC has no intention of becoming a fully online institution,” said Geraldine de Berly, vice president of Academic Affairs. “The pivot to online is driven by a health pandemic. COVID-19 has forced the college to adjust, and we do hope in the future to return to the robust utilization of campus facilities.”

In some instances, STCC will use synchronous teaching strategies, with students gathering at a specific time through videoconferencing. But most of the classes will be taught using an asynchronous approach, which gives students flexibility to set their own hours to complete their studies and assignments.

“Many of our students have childcare obligations, work commitments, and a host of other complicated circumstances,” President John Cook said. “We know that our students benefit from having flexibility in their classwork, and online is yet another way STCC lives its mission of ensuring access to higher education.”

Flexibility, in many ways, has become a key word in the region’s higher-education sector, which suddenly offers a wide array of learning models heading into perhaps the most unusual fall semester for American students in generations.

What these schools have in common is an emphasis on safety, and on making sure students know their own responsibilities in keeping COVID-19 infections low — and keeping the campus experience alive, in whatever curtailed form it might take.

WNEU’s Gross is confident it’s a message they will understand.

“You’re not doing it for yourself, but for other people. And that’s such a positive message we can send,” he told BusinessWest. “That’s why human beings are on this earth, to care for one another and take actions that help the community. We hope that value is something that’s embraced by our students. It’s an amazing opportunity to learn and grow and take actions to help others.”

Joseph Bednar can be reached at [email protected]

Home Improvement

Doors of Opportunity

Both at the Springfield store and online, EcoBuilding Bargains promotes itself as a way to save money and keep items out of landfills.

When Darcy Ratti was living in Southern Connecticut, she heard about EcoBuilding Bargains — shortly after she completely refinished her basement.

“I was so angry,” she recalled. “I would have saved so much money, and it would have looked so much cooler.”

These days, as store manager at the Springfield-based seller of reclaimed building materials, Ratti is sharing that enthusiasm with customers both near and, increasingly, far away.

“We get a lot of higher-quality materials now than we did four or five years ago as word has spread,” Ratti said, explaining how the store procures its ever-shifting stock of used building materials and also new items taken off contractors’ and wholesalers’ hands. “We’ve got brand-new Samson doors that have never been installed — an overstock. I’ve got a lot of brand-new windows that were a misorder.

“In general, people want to save some dollars here and there, and they want to buy something that will help out the environment a little bit,” she went on. “You can get better quality here for the price than you would at a big-box store. Instead of getting a pressboard cabinet set IKEA or Home Depot, for the same price, you can come here and get a full plywood set with all the bells and whistles.”

“People want to save some dollars here and there, and they want to buy something that will help out the environment a little bit.”

The Center for EcoTechnology (CET) launched EcoBuilding Bargains more than a decade ago as a way to repurpose materials that otherwise might be headed for landfills, but the past few years have seen the store expand beyond in-person sales and into an online presence, first on eBay in 2019 and then, last spring, onto its own e-commerce website (ecobuildingbargains.org), making it one of the few sellers of reclaimed materials with a national (and global) online platform.

“We started our e-commerce on eBay two and a half years ago, selling doorknobs, hinges, more of the antique, rare items that folks look for specifically,” Ratti explained. “Then we branched out with a broader range of items.”

Darcy Ratti

Darcy Ratti says she’s surprised at what people want to toss out — but her customers are the ones who benefit.

From there, the store launched its own web store last May. “Basically, anything that gets posted to our eBay store also gets posted to our web store, and vice versa,” she noted. “But we’ve expanded the types of stuff that people can buy online. You can buy cabinets online now. You can buy a door online and ship it. We’ve got an extremely large chandelier we’re selling to someone from Texas, waiting to be shipped. We’ve sold and shipped to every state, as well as places like Italy, Australia, and Japan.”

That’s a boon for people searching for very specific, hard-to-find items, and now don’t have to travel to Massachusetts for them. “Maybe it’s faucets you can’t find or brass hardware or an Anderson window sash that’s very specific to a certain model or a Velux skylight kit or a mid-century-modern Legomatic chair. We get into reclaimed items that are very specific. A customer who knows the exact model number can go online and type it in, and if we have it, we’re going to come up.”

An online store made even more sense during the pandemic, said Emily Gaylord, CET’s director of Communications and Engagement. “One, we wanted a safe way for customers to shop. Two, there was all this renewed interest in home spaces, and a lot of people had to make a home office out of nothing. Subsequently, we saw a lot of supply-chain issues. Honestly, I think, with the direction retail is going, online stores are inevitable.”

EcoBuilding Bargains also launched virtual shopping appointments for far-flung shoppers.

“Yes, you’re reducing your carbon footprint and helping us with our mission, but you’ll also find something you won’t be able to find anywhere else.”

“That was a really cool, important piece,” Gaylord said. “If you’re searching for a cabinet set, you can book a virtual appointment, send the measurements ahead of time, and we can walk you through them in a video call. Looking for a new front door? Here are six doors with the finish and size you want. Virtual shopping experiences are a huge time saver.”

 

Two Ways to Save Green

The clientele at EcoBuilding Bargains, both in person and online, has been broad, Gaylord told BusinessWest.

“We definitely get people who say, ‘I just need a window, something affordable; what do you have?’ And there are some people making sustainable choices, people who really care about their environmental impact and carbon footprint; they’re shopping with us as well. Then, over the last few years, the DIY space exploded, and we have trendy and unique materials for your space. We serve all those people.”

She noted that buying secondhand items has a sort of double environmental impact, keeping materials out of landfills while reducing the impact of what would have been made and purchased new instead.

Emily Gaylord

Emily Gaylord says the store has stocked newer and higher-quality materials in recent years.

“We’re dealing with some serious issues. We’re at a moment right now where people are understanding climate and environmental issues in a way they haven’t ever before,” Gaylord went on. “But making sustainable choices has so many benefits. Yes, you’re reducing your carbon footprint and helping us with our mission, but you’ll also find something you won’t be able to find anywhere else. Or you can have a much higher-quality item than you could otherwise afford. When you start thinking in a sustainable way, it’s not just for the earth, but for you as a business owner or homeowner.”

Items arrive in the store from a variety of sources, Ratti explained.

“We’re looking for the person who has that overstock or a contractor that has done a bunch of remodels, and they’re finding good, reusable materials and taking them to their shop or their garage and just hanging onto them because they know they’re good. We’re helping them defray the costs on their end so they don’t have to dispose of it, and they get a tax donation receipt.”

Homeowners are bringing in materials as well — after replacing an old vanity or lighting fixtures, for instance.

“What we saw during the pandemic was people coming up with unique ways to put together home offices, and they’d come in here for different pieces,” Ratti said.

She’s often surprised by the quality of items that wind up at EcoBuilding Bargains, like a striking, solid chestnut front door, nine feet tall and three inches thick.

“When you’re shopping more sustainably, you’re going to find better alternatives, not just your run-of-the-mill thing. You’re buying a door like that, and you’re spending less than you would somewhere else. We’ve got a marble mantel from 1867; it came out of a brownstone on Newbury Street in Boston. You’re not going to find that someplace else.”

Gaylord agreed. “It’s not a salvage yard; it’s high-quality materials. That’s really important for us and our mission; we don’t want to push stuff back into the world that’s not going to meet that mission. We want to make sure we’re selling good-quality doors, low-flow toilets, fixtures that don’t have any lead in them. We’re always thinking of the quality of the materials, not just the quantity.”

“We want to make sure we’re selling good-quality doors, low-flow toilets, fixtures that don’t have any lead in them. We’re always thinking of the quality of the materials, not just the quantity.”

Even the packing materials used to ship items are recycled, Ratti noted. “Here, you’re saving some money but also helping with the environment. By being a little more frugal, there’s less production happening in the world.”

 

City of Home Improvement

Gaylord feels like EcoBuilding Bargains, through its national presence online, is just one more way Springfield is being put on the map.

“To see our store in Springfield start to have a national reach, and people be exposed to us from all over the country, is amazing,” she said. “Springfield is really special, and our store is really special. Seeing people fall in love with it is great to see.”

And the reasons they are seeking out sustainable options aren’t going away.

“How we work and how we use buildings is in flux right now,” she told BusinessWest. “The world looks a lot different than it did two years ago. It’s really exciting to see our business in Springfield not slow down, but, in fact, innovate and grow. People are getting more exposed to the Western Mass. region through this. It’s more than just selling a reclaimed door.”

 

Joseph Bednar can be reached at [email protected]

Cover Story
Area Farmers Benefit from a Changing Landscape

Ryan Voiland, owner and manager of Red Fire Farm

Ryan Voiland, owner and manager of Red Fire Farm, awaits customers at the weekly farmers market at Springfield’s Forest Park.

Joe Shoenfeld calls it “an attitudinal shift.”

That’s how he chose to describe a movement, for lack of a better term, that has made terms like ‘fresh,’ ‘healthy,’ ‘organic,’ ‘sustainable,’ and especially ‘local’ not just adjectives that dominate the lexicon — and also the marketing materials — of those who grow, sell, and prepare food, but also part of this region’s culture.

“I think we’ve definitely moved beyond something that could be called a fad or a trend regarding local purchasing and local food,” Shoenfeld, associate director for the Center for Agriculture, Food and the Environment in the College of Natural Sciences at UMass Amherst, told BusinessWest. “Cynics may think it will fall away, and maybe interest will decline from where it is now. But what we’re seeing is a real shift, especially in Western Mass. There’s been a shift in attitudes about the local economy and about food, especially among the younger generations.”

And this shift is having a rather profound impact on the region’s agricultural sector, one that has manifested itself in countless ways. These include the rapidly growing number of farmers markets in area parks, downtowns, bank parking lots, and on the grounds of major employers like MassMutual and Baystate Medical Center; the buying habits of UMass Dining, the largest operation of its kind in the country, serving more than 45,000 meals a day; the ranks of restaurants loudly boasting a farm-to-table operating philosophy; the number of students in the Sustainable Food and Farming program at UMass (there were five in 2003 and 150 this past spring); and the number of acres Ryan Voiland is devoting to kale, that leafy green vegetable that has seen its popularity skyrocket in recent years.

“Kale has really taken off — as have many other things,” said Voiland, 37, owner and manager of Red Fire Farms, operating in Granby and Montague, and one of a sharply rising number of people who are considered new to the profession — and finding opportunity in that aforementioned attitudinal shift.

Joe Shoenfeld, right, and John Gerber

Joe Shoenfeld, right, and John Gerber both say that students at UMass Amherst reflect what they call an attitudinal shift toward buying local and eating healthier food.

Voiland, who said it would take less time to list what he doesn’t grow, now sells at many of those farmers markets, offers CSA (community-supported agriculture) shares, supplies several area restaurants and co-ops with fresh produce, and recently inked a roughly half-million-dollar contract with the Wegmans supermarket chain, which is expanding its reach in the Bay State.

“They approached us because they heard we had pretty good stuff, it’s certified organic, and in Massachusetts,” Voiland explained, adding that the first deliveries will begin in a few weeks. “They really wanted to link up with a farm that could provide enough volume to supply their Massachusetts stores, and they also want to promote that they’re making organic local produce available in their stores.”

Such motivations help explain why sales at nearly all of the farm’s various outlets have grown, and also why the Red Fire story is typical of what’s happening locally, both with relative newcomers like Voiland and individuals whose families have been working the land for generations.

This shift didn’t come about quickly or easily, and in many ways it is still evolving, said Phil Korman, executive director of Communities Involved in Sustainable Agriculture (CISA), which advocates for area farmers, engages the community to build the local food economy, and has launched, among other initiatives, the ‘Be a Local Hero’ program that now boasts more than 400 members, meaning those who grow products locally and those who buy them.

The new attitude came about through hard work on the part of CISA, other industry groups, and individual farmers themselves to generate far greater appreciation for the foods being grown and those tilling the soil, he explained.

“Part of what the problem has always been is that there’s been a lack of respect for the people who are growing our food and other farm products,” he said, adding that this is another attitude that is changing. “We’ve created an environment in this region where people love their farmers and they want to buy from their neighbors who are farmers.”

For this issue, BusinessWest takes an in-depth look at how the landscape is changing, figuratively and quite literally, for area farmers, and why many believe, as Shoenfeld does, that this is not a trend or a fad, but a change with staying power and vast potential for growth of a proud industry.

Root Causes

Gideon Porth says farmers in Western Mass. probably have a different working definition of ‘drought’ than their counterparts in many other regions — especially those toiling in California, for example, which is experiencing a dry spell of epic proportions.

“In New England, we go two weeks without a drop of rain, and we start screaming ‘drought,’” Porth, owner of Atlas Farms in Deerfield and another newcomer to this profession, explained in a voice that blended sarcasm with a large dose of seriousness. “But we’re at about the one-month mark now, which is totally unheard of in April and May; we never seen that long a dry stretch, and the farm’s about as dry now as I’ve ever seen it.”

Gideon Porth, owner of Atlas Farm in Deerfield

Gideon Porth, owner of Atlas Farm in Deerfield, is one of many individuals who would be considered new to the profession.

And on the day he talked with BusinessWest, there was no end to this dry patch in sight. Indeed, the showers that visited early that morning did little more than make the dust more settled, he said with a laugh.

But while area farmers are looking at the blue skies with some apprehension (things were still quite dry at press time), there are fewer storm clouds in a figurative sense as well, and that development bodes well for a sector that was in sharp decline and defined by serious questions only 20 years ago.

Indeed, CISA was created out of concern for the future of this sector and a desire to advocate for it, said Korman.

“CISA started amid conversations among farmers and farm advocates who, in the mid-’90s, were concerned about the challenges to agriculture in Western Massachusetts,” he explained. “And some of those challenges still exist today — the challenge of accessible farmland, the loss of farmland to development, competing in a global economy, and public policy favoring very large industrial farms.”

Out of those conversations, a grant was obtained from the Kellogg Foundation to basically use marketing for social issues, he went on, adding that CISA began to promote local farms to their neighbors. And two decades later, it’s clear that these efforts have been quite successful.

Indeed, the 2015 edition of CISA’s Locally Grown, a farm-products guide covering the Pioneer Valley, now boasts more than 400 busineses, including more than 250 farms that grow products and a host of restaurants, co-ops, supermarkets, colleges, hospitals, retirement homes, and other businesses that sell or buy them.

“Every single year, that number goes up,” said Korman, adding that there are now more than 60,000 copies of the guide published, putting information in the hands of those who want to buy local and buy healthier foods — a rapidly growing constituency.

How this attitudinal shift described by Shoenfeld, Korman, and others came about is largely a function of changing priorities and growing concerns about health and the environment. And while this movement is cross-generational, in many respects, it is younger people who are leading this charge and who also have the power — and the inclination — to ensure that this isn’t a fad.

“This change has been evolving for a long time,” said Shoenfeld. “And I think it goes all the way back to basic understandings about ecology that started with Silent Spring [the Rachel Carson book credited by many with igniting the environmental movement in the ’60s], and moved on from there to climate change and personal human health and the unexplainable new health problems that our culture seems to be coping with.

Phil Korman

Phil Korman says one of CISA’s goals is to expand economic opportunities for farmers, which it does through initiatives ranging from its ‘Local Heroes’ program to winter farmers markets.

“People are concerned and want to see what they can do themselves to control those aspects of their life that they can,” he went on. “And one of the aspects of your life that you can have a little more control over is what you eat and where it comes from. Perhaps not total control, at least at this point, but more. I think that’s where this is coming from.”

John Gerber, a professor of Sustainable Food & Farming at UMass Amherst, agreed, and referenced students at the university as examples of those espousing what might be considered new thinking.

“There’s both fear and opportunity,” he said with regard to current events and daily headlines. “Every time you open the newspaper, you see an egg recall or a cantaloupe recall, or a processed-food recall, and that leads to question marks. And then, these students see opportunity; they go to the dining commons and see that their potatoes are coming from a farm almost within eyesight of that dining commons.

“And there’s a connection there — a meaningful connection to something that’s real,” he went on. “The processed foods — things that come in a can or a box — don’t feel real, and a lot of people, especially young people, are searching for meaning in their lives. And food is something you can actually do something about.”

But there is much more to the buy-local and eat-healthier movements than college students looking for meaning, said those we spoke with, adding that society in general is trying to get healthier and paying more attention to the notion of supporting the local economy.

The trend, or shift, hasn’t caught on everywhere, said Gerber, but there are some hot spots, and the Bay State — especially Western Mass. — is certainly one of them. (Washington and Oregon would constitute another, while Southern California would be a third.)

“From a production perspective, we’re seeing a lot of young farmers getting involved in what they consider to be a meaningful life, producing something real — food for a population that seems to demand it,” he explained. “There are many places in this country where this is not on the radar, but we’re seeing it grow.”

Experts in Their Field

Since arriving at UMass Dining more than a decade ago, Ken Toong, who now leads Auxiliary Enterprises at the university, has implemented a number of initiatives that have made that operation one of the nation’s leaders, a program that schools across the country are trying to emulate.

Steps have ranged from spending tens of millions of dollars to modernize and upgrade the dining commons, to the introduction of sushi as a staple on the menu (the school now serves roughly 3,000 pieces a day); from the implementation of food trucks that roam the sprawling campus and bring a new layer of convenience to students, to use of so-called ‘trash fish’ to both broaden students’ palettes and provide new opportunities to the region’s beleaguered fishing industry.

But arguably his most impactful initiative has been a campaign to buy local, a program not only supported by students, but, in many ways, demanded by them.

“As we survey our students, more than 80% of them think buying local is important to them, and they want to see more of it,” said Garett DiStefano, director of Residential Dining at the Amherst campus. “And that number’s been going up steadily over the past five years as well.”

This is a far-reaching plan, one with several goals, including healthier eating, support of the local economy, and conversion of the Hampshire Dining Commons, the largest on the Amherst campus, into an eatery “dedicated to healthy, local, sustainable, and great-tasting foods and to providing a defensible and cost-effective example for all campuses to emulate.”

That’s wording from one of the slides in a PowerPoint presentation called “Diving into the Numbers: A Local Food Data Analysis,” which, as that title suggests, uses hard nunbers, and lots of them, to explain the UMass Amherst program.

Mike Cecchi

Mike Cecchi says the buy-local movement has created new opportunities for E. Cecchi Farms, started by his grandfather in 1946.

The buy-local initiative is measured in a number of ways, but especially the figure $3.25 million, which represents the number spent in FY 2015 (which ends in a few weeks) on what would be considered local or sustainable produce. That includes roughly 100 vendors, said Toong, and encompasses everything from pizza dough from Angie’s Tortellini in Westfield to honey supplied by the Hadley Sugar Shack, to milk purchased from Mapleline Farm in Hadley. And it includes several kinds of fruits and vegetables grown by Joe Czajkowski on land in Hadley that his family has tilled since 1916.

The university spent nearly $500,000 with Czajkowski, who farms a total of 400 acres, 162 of them certified organic, during FY ’15, on everything from tomatoes and carrots to french fries and blueberries. The contract is one of the the more visible examples of that attitude shift described by Shoenfeld, and one that has helped open many new doors for the operation.

“Ken Toong had a lot of interest in buying local, and we were already there,” said Czakjkowski, who said he was supplying a small amount of produce to the university’s Top of the Campus restaurant (part of University Enterprises) when the university decided to escalate its local buying in a significant way.

“It’s like having an anchor store in a mall — this helps us do a better job with other customers,” Czajkowski said of the UMass contract, adding that it has, in many ways, inspired and facilitated contracts with the Worcester and Chicopee school systems, other members of the Five College system, Baystate Health, Cooley Dickinson Hospital, and other institutions. “We’re out getting things for one school; now it’s possible to get things for the Chicopee schools and the Worcester schools and pull the orders together because we’re already doing it.”

In many ways, Czajkowki’s story is typical of many of the established farmers in the region, who have found new outlets for their crops in restaurants, schools, supermarket chains, and businesses that now buy local for many reasons, including the fact that their customers are expecting and even demanding it.

Mike Cecchi would fall in that latter category. His grandfather started working some land in Feeding Hills not long after emigrating from Italy in 1946, and the tradition has continued since.

The 90-acre operation is known for its corn, but grows everything from asparagus to zucchini, with most of the letters of the alphabet covered by Cecchi crops.

Like other farmers we spoke with, he has customers that come in many forms — from individuals visiting the huge farmstand on Springfield Street to the Geisler’s supermarket chain and Big Y Foods, to restaurants ranging from Lattitude to ABC Pizza — and he’s seeing more interest in all those products.

“The buy-local, buy-healthier trend is having an effect on both the retail and wholesale sides,” he explained. “There’s just a lot more demand for what we grow.”

Beet Reporters

But maybe the more compelling change to the region’s agricultural landscape is the number of newcomers to the industry — people choosing to enter the field not because their father, grandfather, and great-grandfather did, but because it’s a profession they believe has many different kinds of rewards.

Porth is one of these individuals. He started a dozen years ago, taking a passion for agriculture that he developed while working on a farm in college and turning it into a career.

Joe Czajkowski

Joe Czajkowski says his contract with UMass has facilitated other sourcing of his many crops.

“I wanted to start my own operation, but I didn’t have land or equipment or money,” he explained. “I had an opportunity to go back to school at UMass and got a master’s degree in plant and soil science. I had an opportunity to stay at UMass and teach, but had the bug to get going.”

And he did, starting with three acres — “it was like a big market garden” — and accumulating additional pieces of land over time. He now farms 85 acres in two locations in Deerfield, half of which he owns, and the rest he leases.

Lettuce and leafy greens are the specialty at Atlas — yes, kale is a big part of that mix — but there is a wide variety of crops. And they’re sold in many different ways, from company-operated farmstands to farmers markets; from a form of CSAs to wholesaling efforts involving outlets ranging from the Whole Foods chain to the River Valley Co-op in Northampton.

Porth entered the business as the buy-local movement was gaining steam, and he’s watched it create a number of new opportunities.

“The whole buy-local trend has really benefited the farm,” he explained. “The farm started in 2004, just as this was gaining traction, and it’s just grown from there. Each year that goes by, we’re seeing more and more from the restaurant world, but grocery stores are really getting on board as well; their customers want local, and at the farm store and farmers markets, business keeps increasing with people demanding foods that are healthy and local.”

Voiland, who would also be considered part of this new breed, agreed.

He started virtually from scratch, with a tiny roadside stand he opened when he was in middle school, selling items from the family garden and various wild berries he picked. By the time he was in college, he was renting 10 acres from an “old timer.” Soon after graduating, he acquired land in Granby and, well, put down roots.

The operation, which employs 80 to 100 people during peak seasons, now boasts roughly 30 acres in Granby and 70 in Montague, and recently expanded into Belchertown with a variety of fruit trees.

“If you can grow it in this climate, we probably grow it,” said Voiland, adding that Red Fire produces everything from arugula and baby kale to a host of root vegetables, including potatoes, carrots, and radishes. It is perhaps best known for its tomatoes, and stages a one-day festival at the Granby facility on the fourth Saturday in August focused on that versatile vegetable and featuring more than 150 varieties.

As he talked with BusinessWest at a weekly farmers market in Springfield’s Forest Park at which Red Fire is now a regular, Voiland, like Porth and others, made heavy use of the word ‘diversified,’ and used it to describe not only what he grows, but how he sells those crops.

Indeed, in addition to several farmers markets — in this region but also in Greater Boston — he also sells CSAs, through which households pay a set amount ($550 to $600 annually in this case, depending on which option the customer chooses) for weekly distributions of all those aforementioned vegetables and fruits, starting later this month. There are also pick-your-own fields, farm stands in both Granby and Montague that operate from May 1 to at least Halloween, and wholesale business to restaurants such as Alvah Stone in Montague and others in Boston; co-ops, including the Greenfields Market & Co-op in Greenfield; and supermarkets such as Fresh Acres, operated by the Big Y chain, and now Wegmans.

While the CSA movement has essentially peaked and business is flat in that realm due to oversaturation, Voiland said, the needle continues to move up with those other revenue streams.

“With restaurants, and consumers in general, there is more awareness of food and wanting to eat good food, both in terms of one’s health, but also the flavor,” he told BusinessWest. “The stuff we grow can help in both ways. We’re focused on freshness, and we grow varieties that taste good; we’re not so concerned about varieties that ship well and keep forever in the truck like some of the stuff that shows up in supermarkets.”

Yield Signs

While the outlook for the region’s agricultural sector certainly looks promising, this remains an ultra-challenging profession, said Shoenfeld, Gerber, Korman, and the farmers we spoke with.

The competition is truly global, margins are generally quite thin, and there are many factors simply beyond the farmer’s control — especially the weather.

“Farming is not for the faint of heart — whether you’re a new farmer or you’ve done it for multiple generations in your family,” said Shoenfeld. “It’s hard work, and there’s a lot of problem solving to be done. But it’s interesting to think about all the new energy being brought by those new farmers, most of them young, but not all them — we’ve seen a number of career changers moving into farming.

“And it’s interesting to wonder how this energy from the new farmers, and the smarts that they might be bringing from other sectors of the economy, might affect some of these seemingly very difficult issues facing farmers,” he went on.

Overall, to succeed in this environment, farmers have to be well-trained and highly skilled, said Korman, adding that many in this profession are now receiving the respect they deserve.

“This is a highly skilled position, and people are now realizing that,” he explained. “The person has to be able to understand quite well the strength of the soil and what needs to be added to it; they have to be a really good business person, understanding which parts of their business are profitable and not as profitable; they need to be able to communicate what they grow and what they’re selling to hundreds of thousands of people; they need to compete globally; and they need to deal with totally unpredictable work conditions, which most of us don’t have to do.”

CISA provides help to farmers coping with these challenges in the form of technical assistance that covers basically everything but growing practices, he said, such as education in how to write a press release or to how to construct a business plan.

And much of CISA’s work involves opening up new markets and avenues for sales, said Korman, citing, as just one example, winter farmers markets.

“Five years ago, there were none of them in Massachusetts,” he said. “The first one was a one-day market in Greenfield launched by the community, and we did one in Northampton in 2010 that had 2,000 people come in four hours.

“Now, there is an ongoing winter farmers market in seven different towns in Western Massachusetts,” he went on, adding that participating farmers sell everything from root vegetables to cheese; from maple syrup to preserved foods like jams and jellies.

Another example of new markets is a trend toward selling at various workplaces, he went on, adding that MassMutual now has what amounts to its own farmers market, and Baystate Health hosts CSA distributions at several of its facilities.

Manwhile, CISA stages what Korman called “meet-and-greets” between farmers and a range of potential customers that could use their goods, including restaurant owners, co-op managers, nursing-home operators, college food-service administrators, and hotel managers.

“We’re always trying to expand economic opportunities for farmers, and also make more connections in the community,” he explained. “And when one takes a look at national statistics, they’ll see that Massachusetts ranks third in the nation in terms of direct market sales for operations, and we’re first in the nation in the percentage of farms with CSAs.”

Those statistics and others result from farmers responding to their challenges and opportunities with diligence and creativity, said Shoenfeld, adding that they are finding new and intriguing ways to essentially bring the farm to consumers — including those who live 100 miles away in Boston — and make healthier foods available and affordable to those in all income classes.

“We’re seeing attention paid to how good, fresh, locally grown food can get into the hands of those who traditionally seemed like they couldn’t afford it,” he explained. “One refrain heard over the past 10 years is that this is just for people who have spare dollars to spend on food. Increasingly, we’re understanding that fresh, local food is one of the keys to improving some of our health issues, like obesity, and we’re finding that fresh, local food in elementary schools and junior high schools, with the farmer coming in to talk about it once or twice a year, is something that prompts kids to take home information about healthy eating and exercise. And that’s a pretty powerful idea.”

Looking ahead, Gerber said there is promise of continued growth for this sector. Indeed, while Western Mass. is among the nation’s leaders in the percentage of food bought locally — the number is at or just over 15% at present — that still leaves 85% that is not purchased from area producers.

That number can’t reach 100% in this climate for obvious reasons, he told BusinessWest, but it can go considerably higher, and he expects that it will.

“Food Solutions has a target of 50% local food by 2060 — ‘50 by 60’ is their campaign, and that’s driven by climate change, energy costs, and especially health concerns,” he said.

“If I was going to predict the future, I would project continued growth. Not without difficulty, not without pain, and not without disruption, but certainly continued growth.”

Till Tomorrow

Returning once again to the dining commons at UMass Amherst to get his points across, Shoenfeld said students there will not be abandoning their philosophies about eating healthier and buying local when they get their diplomas.

“As they emerge from a place like UMass, where they’re eating this fabulous local food in their dining commons and start cooking for themselves … they’re already interested in and wanting local, healthy food that supports local farmers,” he told BusinessWest. “And I think that’s going to stick with them.”

If he’s right, then the attitudinal shift that he and others described will become even more pronounced, and that will generate even more opportunities for area farmers, who are already sowing seeds for a brighter future, in every sense of that phrase.


George O’Brien can be reached at [email protected]

Chamber Corners Departments

AFFILIATED CHAMBERS OF COMMERCE OF GREATER SPRINGFIELD
www.myonlinechamber.com
(413) 787-1555
• Feb. 24: ACCGS Outlook 2014, 11:30 a.m. to 1:30 p.m., at the MassMutual Center, 1277 Main St., Springfield. The annual event will feature Ed Henry, chief White House correspondent for Fox News. Reservations are $50 for members, $70 for general admission. Deadline for reservations is Feb. 17. Presented by Health New England and sponsored by Eastern States Exposition, MassMutual Financial Group, PeoplesBank, United Personnel, and Western Massachusetts Electric Co. Reservations may be made online at www.myonlinechamber.com or by contacting Cecile Larose at [email protected].
• March 5: ACCGS Business@Breakfast, 7:15-9 a.m., at La Quinta Inns and Suites, 100 Congress St., Springfield. The breakfast will feature the program The Economic Engine Called Tourism — a panel discussion with some of our region’s top contributors: Gene Cassidy, Eastern States Exposition, and Judy Matt, Spirit of Springfield. Reservations are $20 for members, $30 for general admission.  Reservations may be made online at www.myonlinechamber.com or by contacting Cecile Larose at [email protected].
• March 12: ACCGS After 5, 5-7 p.m., at Crestview Country Club, 281 Shoemaker Lane, Agawam. “Get in the Swing of Things!” is the event’s theme. Reservations are $5 for members, $10 for general admission. Reservations may be made online at www.myonlinechamber.com or by contacting Cecile Larose at [email protected].
• March 25: ACCGS Pastries, Politics and Policy, 8-9 a.m., at the TD Bank Conference Center, 1441 Main St., Springfield. This event is designed for the political and policy junkie, featuring a policy expert and member of the Patrick administration. Reservations are $15 for members, $25 for general admission. Reservations may be made online at www.myonlinechamber.com or by contacting Cecile Larose at [email protected].

AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700

• Feb. 26: Chamber After 5, 5-7 p.m., at Cowls Building Supply, 125 Sunderland Road, Amherst. Tickets are $10 for members, $15 for non-members.
• March 19: Amherst Area Chamber of Commerce Brown Bag Lunch, noon to 1:30 p.m. at the Jones Library (Woodbury Room). Nationally renowned green architect Mary Kraus will give a presentation called “Net Zero: At Home with No Energy Bills.” Learn how to reduce your home’s energy usage so that all of the building’s energy needs — heat, hot water, ventilation, lighting, and appliances — can be served by a solar array on the roof. Outlining a practical, step-by-step approach to reaching net zero — a building which produces as much energy as it consumes over the course of the year — she will also show how this is a compelling opportunity with a strong return on investment. She will share many images illustrating examples from her practice, including both renovations and new homes. This lively presentation will be followed by a question-and-answer session. Admission is free and open to the public
• March 27: Taste a variety of margaritas and vote for your favorites, 5:30-7:30 p.m., at the Eric Carle Museum of Picture Book Art, 125 West Bay Road Amherst. Step into the tropics and pretend you’re on a Caribbean island. This is a Division One competition between restaurant and business margaritas. Your votes will determine who will take home the coveted AACC trophies. Restaurant margaritas presented by  Hadley Farms Meeting House and Bridgeside Grille. Business Margaritas presented by Amherst Laser and Skin Care, New England Promotional Marketing, Scandihoovians, and Applewood at Amherst. Admission is $20 pre-paid, $25 at the door.

CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101

• Feb. 26: February Business After Hours, 5-7 p.m., at Elms College, 291 Springfield St. Chicopee. Tickets are $5 for members, $15 for non-members. Reservations may be made online at www.chicopeechamber.org.
• March 7: Shining Stars Banquet 2014, 6 p.m., at the Castle of Knights, 1599 Memorial Dr., Chicopee. Honoring the Business of the Year, PeoplesBank; Citizen of the Year, Gail A. Sherman; and Chamber Volunteer of the Year, Corey Briere of Complete IT Solutions. Tickets are $60. Reservations may be made online at www.chicopeechamber.org.
• March 19: March Salute Breakfast, 7:15-9 a.m., at La Quinta Inns & Suites. Tickets are $20 for members, $26 for non-members.
• March 25: 20th Annual Table Top Expo and Business Networking Event, 4:30-7 p.m., at the Log Cabin Banquet and Meeting House, 500 Easthampton Road, Holyoke. Exhibitor cost: $125 for a table. Admission: $10 in advance, $15 at the door. To register, contact the chamber at (413) 594-2101.

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• March 13: March 2014 Networking by Night, 5 p.m. Stay tuned for more details on the March Networking by Night. If you are interested in sponsoring or hosting a networking event, call (413) 527-9414 or e-mail [email protected]. Admission is $5 for members, $15 for non-members.
• March 14: St. Patrick’s Day Annual Luncheon, noon at Southampton Country Club. Guest speaker: Easthampton Mayor Karen Cadieux. Honored guest: the 2014 Distinguished Young Woman of Greater Easthampton. Call (413) 527-9414 for more information. Additional details to follow.

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holycham.com
(413) 534-3376

• Feb. 26: Holyoke Chamber Economic Development Breakfast, 8-10 a.m. Location to be determined. Cost is $26 for members, $35 for non-members. A buffet breakfast is included in the price. Call the chamber at (413) 543-3376 to register or visit holychamber.com to sign up. Hear about local projects and how they will affect local businesses.
• March 6: Chamber Table Top Workshop (postponed from Feb. 13), 8:30-10 a.m, at the chamber office, 177 High St. A no-nonsense informational session on how to set up your booth, how to add visual interest, and what to do to keep potential customers engaged. Admission: $10 for members, $20 for non-members.
• March 12: St. Patrick’s Day breakfast, 7:30-10 a.m. Event sponsors: PeoplesBank and the Holyoke Mall at Ingleside.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• March 5: Arrive@5, 5-7 p.m., at Riverside Industries, One Cottage St., Easthampton. Arrive when you can, stay as long as you can. A casual mix and mingle with colleagues and friends. Cost: $10 for members, $15 for non-members.
• March 7: 2014 Annual Meeting and Luncheon, noon to 2 p.m., at the Hotel Northampton. A fun wrap-up of 2013 and preview of 2014. Tickets: $25 for members, $30 for guests/non-members. RSVP to the chamber at (413) 584-1900 or e-mail [email protected].
• March 18: 2014 Workshop: “Your Multi-channel Marketing Plan,” 8:30-9:30 a.m. Presented by Tina Stevens, principal of Stevens 470. Business growth requires an intelligent marketing plan that you can successfully execute. We will start this series by discussing marketing plans and how to best use them to reach your business goals. Utilizing a comprehensive plan will provide your business with the best return on your marketing investments. Your marketing plan should incorporate offline and online channels and include a detailed calendar of events and activities. We will go over the steps to create your plan and discuss how to build out your working calendar. The workshop is free, but pre-registration is required, and space is limited. To register, visit [email protected].
• March 21: 2014 HIBU Marketing Seminar, 8-10:30 a.m., at the Clarion Hotel & Conference Center, One Atwood Drive, Northampton. Presented by HIBU in partnership with the Greater Northampton Chamber of Commerce. Full breakfast will be served. Seating is limited, and registration is required. Topics include local online visibility, websites, search-engine optimization, social-media marketing and reputation management, local listings and maps, pay-per-click advertising, and mobile search. The workshop is free, but pre-registration is required, and space is limited. To register, call (413) 584-1900 or e-mail [email protected].
• March 25: 20th Annual Table Top Expo and Business Networking Event, 4:30 -7 p.m., at the Log Cabin Banquet and Meeting House, 500 Easthampton Road, Holyoke. Exhibitor cost: $125 for a table. Admission: $10 in advance, $15 at the door. To register, call (413) 584-1900 or e-mail [email protected].

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618

• March 3: Mayor’s Coffee Hour, 8-9 a.m., at Genesis Health Center, 60 East Silver St., Westfield. For more information, contact the chamber at (413) 568-1618, or e-mail [email protected].
• March 12: After 5 Connection, 5-7 p.m., at Nora’s Restaurant, 106 Point Grove Road, Southwick. Tickets are $10 for members, $15 for non-members; cash at the door. Your first After 5 is free. For more information, contact the chamber at (413) 568-1618, or e-mail [email protected].
• March 14: St. Patrick’s Day Breakfast, 7:15-9 a.m., at Scanlon Hall at Westfield State University. Platinum sponsor: Noble Hospital; gold sponsor, Westfield Gas & Electric; silver sponsor, FieldEddy; coffee bar, Sunshine Village. Tickets are $25 for members, $30 for non-members in advance. To register, contact Pam at the chamber office at (413) 568-1618, or e-mail [email protected]. More information to follow as event draws nearer.

NORTHAMPTON AREA YOUNG PROFESSIONAL SOCIETY
www.thenayp.com
(413) 584-1900
• March 1: Springfield Symphony Orchestra “Bond and Beyond” Concert, 7:30 p.m., at Springfield Symphony Hall. Enjoy classic Bond music that spans generations. The SSO is offering NAYP members a deep discount on ticket prices. Visit the SSO website for more information. To redeem this discount, purchase through the SSO Box Office (in person or over the phone) and mention the discount code, BOND-NAYP.

PROFESSIONAL WOMEN’S CHAMBER
www.professionalwomenschamber.com
(413) 755-1310

• March 19: Professional Women’s Chamber Headline Luncheon, 11:30 a.m. to 1 p.m., at the Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield. The program will be “Three Professional Women: Three Lessons Learned,” featuring Maura McCaffrey of Health New England; Andrea Luppi of Columbia Gas of Massachusetts; and Anne Bruce of Smith & Wesson. Reservations are $25 for PWC members, $35 general admission. Reservations may be made online at www.myonlinechamber.com or by contacting Cecile Larose at [email protected]

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• Feb. 26: West of the River Chamber of Commerce Legislative Breakfast, 7-9 a.m., at Storrowton Tavern’s Carriage House, West Springfield. Cost: $25 for chamber members, $30 for non-members. For more information, contact the chamber office at (413) 426-3880 or e-mail [email protected].

YOUNG PROFESSIONAL SOCIETY OF GREATER SPRINGFIELD
www.springfieldyps.com
• March 15: 2014 Young Professionals Cup Dodgeball Tournament, 10 a.m. to 5 p.m., at Springfield College, Dana Gymnasium, 263 Alden St., Springfield. For more information, visit springfieldyps.com/2014-young-professionals-cup-dodgeball-tournament.

Chamber Corners

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101

• Sept. 6: CEO Luncheon, 11:45 a.m. to 1 p.m., hosted by Collegian Court, 89 Park St., Chicopee. A quarterly luncheon series where CEOs tell of how they rose to their positions. September’s luncheon will feature Jim Goodwin of CHD. Series sponsored by Polish National Credit Union. Cost: $30 for members, $35 for non-members. Sign up online at www.chicopeechamber.org/events or call (413) 594-2101.

• Sept. 13: Business After Hours, 4:30-6:30 p.m., hosted by Red Fez, 70 Exchange St., Chicopee. Series presented by Polish National Credit Union Cost: $10 for members, $15 for non-members. Sign up online at www.chicopeechamber.org/events or call (413) 594-2101.

• Sept. 19: Salute Breakfast, 7:15-9 a.m., hosted by Tru By Hilton, 440 Memorial Dr., Chicopee. Chief greeter: Tony Cignoli. Keynote speaker: state Rep. Joseph Wagner. Series sponsored by United Personnel, Westfield Bank, Holyoke Medical Center, Polish National Credit Union, Gaudreau Group, Spherion Staffing Services, PeoplesBank, and Interstate Towing Inc. Cost: $23 for members, $28 for non-members. Sign up online at www.chicopeechamber.org/events or call (413) 594-2101.

• Sept. 28: Chamber Seminar: “Authenticity in Leadership,” 9-11 a.m., hosted by Residence Inn, 500 Memorial Dr., Chicopee. Presenter: Lora Wondolowski of Leadership Pioneer Valley. Presented by Westfield Bank. Cost: $15 for members, $20 for non-members. Sign up online at www.chicopeechamber.org/events or call (413) 594-2101.

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• Sept. 13: Networking by Night, 5-7 p.m., hosted by Northampton Country Club, 135 Main St., Leeds. Sponsored by Tunnel 7 and Fran’s Fine Editing. Food and door prizes will be available, as well as a cash bar. Cost: $10 for members, $15 for non-members. Pre-registration is suggested. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

• Sept. 23: Breakfast, 7:30 a.m. to 9 a.m., hosted by Springfield Country Club, 1375 Elm St., West Springfield. The Greater Easthampton Chamber of Commerce joins with other area chambers to provide information concerning the nursing ballot initiative. There will be a continental breakfast and networking beginning at 7:30 a.m., folllowed by a panel discussion beginning at 8 a.m. For more information and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

• Sept. 28: Women & the Art of Risk, 8 a.m. to 3 p.m., hosted by the Log Cabin Banquet & Meeting House, 500 Easthampton Road, Holyoke. A women’s leadership event featuring workshops, discussions, and career-development opportunities, all led by distinguished women from the Pioneer Valley. Hear personal and professional stories of how taking calculated risks led these women to new adventures and made them stronger leaders. The keynote speaker is Dr. Valerie Young, an internationally recognized expert on impostor syndrome. Cost: $119, or $875 for a table of 10. Pre-registration is a must. For more information, a schedule of the day’s events, and to register, visit www.easthamptonchamber.org or call the chamber at (413) 527-9414.

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holyokechamber.com
(413) 534-3376

• Sept. 12: Coffee with a Cop, 7:30-9 a.m., hosted by Fiesta Café, 305 Main St., Holyoke. The Chamber of Commerce invites Holyoke’s new chief of Police, Manny Febo, to join us for a meet and greet over coffee and light refreshments in the heart of downtown Holyoke. The event is free of charge.

• Sept. 19: Chamber After Hours, 5-7 p.m., hosted by Gateway City Arts, 92 Race St., Holyoke. Join us for our first After Hours of this fiscal season. The team down at Gateway City Arts is excited to host this networking event in its Biergarten and Bistro. Cost: free to members who register in advance, $10 at the door and for non-members.

• Sept. 21: Now in its 30th season, the chamber and Holyoke Community College present Leadership Holyoke, to be held over a series of eight days. Faculty members from HCC will participate as instructors and facilitators, and community leaders will participate as speakers and discussion leaders. Cost: $600 for all eight sessions. Sign up at holyokechamber.com.

• Sept. 28: Women and the Art of Risk, hosted by the Log Cabin, 500 Easthampton Road, Holyoke. A women’s leadership event, in conjunction with the Greater Easthampton Chamber of Commerce, featuring workshops, discussions, and career-development opportunities, all led by distinguished woman from the Pioneer Valley. Hear personal and professional stories of how taking calculated risks led these women to new adventures and made them stronger leaders. Sign up at easthamptonchamber.org.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• Sept. 13: September Arrive @ 5, 5-7 p.m., a networking event hosted by Family Legacy Partners, Round Hill Road, Northampton. Sponsored by Coldwell Banker Upton-Massamont. Cost: $10 for members.

Oct. 2: October Arrive @ 5, 5-7 p.m., a networking event and chamber open house hosted by the Greater Northampton Chamber of Commerce. Sponsored by Pioneer Training. Cost: $10 for members.

GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618

• Sept. 10: September Mayor’s Coffee Hour with Westfield Mayor Brian Sullivan, 8-9 a.m., hosted by Governor’s Center, 66 Broad St., Westfield. Free and open to the public. To register, visit our website at www.westfieldbiz.org/events or call (413) 568-1618 so we can give our host a proper head count.

• Sept. 12: September After 5 Connection, 5-7 p.m., hosted by Stanley Park, 400 Western Ave., Westfield. Media sponsor: BusinessWest. Member Spotlights are Ideal Health & Body and Pro & Local Detailing. Refreshments will be served, and a 50/50 raffle will benefit the chamber’s scholarship fund. Bring your business cards and make connections. Cost: free for members, $10 for non-members (cash or credit paid at the door) Sign up online at www.westfieldbiz.org/events. For sponsorships or registration questions, e-mail [email protected] or call (413) 568-1618. To register, visit www.westfieldbiz.org/events.

• Sept. 20: Workshop: “Cybersecurity for Cloud-based Solutions: Emphasis on Endpoints in the Data Center,” 8:30 a.m. to 2 p.m., hosted by Tekoa Country Club, 459 Russell Road, Westfield. Presented by Norhals Group LLC, Carbon Black, and VMWare’s Cloud Force Security. Continental breakfast and lunch will be served. Cost: $45. For sponsorships or registration questions, e-mail [email protected] or call (413) 568-1618. To register, visit www.westfieldbiz.org/events.

• Sept. 21: September Breakfast, 7-9 a.m., hosted by 104th Fighter Wing ANG, 175 Falcon Dr., Westfield. Platinum event sponsor: Baystate Noble Hospital; gold sponsors: Savage Arms, United Bank, and Westfield Gas & Electric; silver sponsor: A Plus HVAC Inc; bronze sponsors: Armbrook Village, Governor’s Center, Micro Abrasives Corp., and Rehab Resolutions. Join us to hear from keynote speaker Tim Brennan, executive director of the Pioneer Valley Planning Commission. Immediately following breakfast, we will take the 2019-20 directory centerfold photo, and those who have the time can take a tour of the base. Cost: $25 for members, $40 for non-members. For sponsorships or registration questions, e-mail [email protected] or call (413) 568-1618. To register, visit www.westfieldbiz.org/events.

• Sept. 28: Workshop: “Social Media in the Workplace,” 8:30-10 a.m., hosted by Holiday Inn Express, 39 Southampton Road, Westfield. Presented by attorney Timothy Netkovick of Royal, P.C. Cost: free for members; $3 for non-members (paid in advance). For sponsorships or registration questions, e-mail [email protected] or call (413) 568-1618. To register, visit www.westfieldbiz.org/events.

FRANKLIN COUNTY CHAMBER OF COMMERCE
www.franklincc.org
(413) 773-5463
 
• Sept. 28: Monthly Breakfast Series, 7:30-9 a.m., hosted by Franklin County Technical High School, 82 Industrial Blvd., Turners Falls. Full breakfast will be served during the program, which will feature the kickoff of the United Way of Franklin County’s fundraising campaign. Register at franklincc.org or e-mail [email protected].
 
PROFESSIONAL WOMEN’S CHAMBER
www.springfieldregionalchamber.com
(413) 787-1555

• Sept. 13: Professional Women’s Chamber Season Kickoff Luncheon, 11:30 a.m. to 1 p.m., hosted by the Munich Haus, 13 Center St., Chicopee. Sponsors: BusinessWest and HCN. Lisa Mullins, host of WBUR’s All Things Considered, will headline the luncheon. Cost: $35 for members, $40 for non-members, $99 for luncheon season pass. Registration will be available soon on the PWC website at www.professionalwomenschamber.com.

SOUTH HADLEY & GRANBY CHAMBER OF COMMERCE
www.shgchamber.com
(413) 532-6451
 
• Sept. 13: Lunch & Learn: “Marketing Your Small Business,” noon to 1:30 p.m., hosted by Yarde Tavern, 3 Hadley St., South Hadley. Ryan Mahoney, an account manager at Hibu, will facilitate this discussion about how best to promote your business with the resources you have, whether you are a one-person business or someone who works at a much larger company. We will order individually off the Yarde Tavern menu at noon, and plan to start the discussion about 12:15 p.m. Cost: $10 for members, $15 for non-members. To register, visit www.shgchamber.com and go to this event on the calendar.

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• Sept. 18: September Legislative Breakfast, 7-9 a.m., hosted by Chez Josef, 176 Shoemaker Lane, Agawam. Join us as we listen to an informative panel discussion with our elected officials. State senators, state representatives, and local mayors will update guests on all things politics. The presenting sponsor is Horizon Services; premier sponsors include the Insurance Center of New England, Health New England, Polish National Credit Union, and Republic Services; and preferred sponsors include Reliable Temps, Spherion Staffing, Westfield Bank, and Partners Restaurant & Catering. Register online at www.westoftheriverchamber.com.

YPS OF GREATER SPRINGFIELD
springfieldyps.com

• Sept. 13: Vote the Valley: The New Springfield, 5-7 p.m., hosted by Mahogany Room at Symphony Hall, 34 Court St., Springfield. Join us for an in-depth update from Springfield Mayor Domenic Sarno on the current state of Springfield. We will highlight the advances and opportunities for young professionals in the area and those who work with them. For sponsorship and partnership opportunities, e-mail Ashley at [email protected].

Chamber Corners Departments

AFFILIATED CHAMBERS OF COMMERCE OF GREATER SPRINGFIELD
www.myonlinechamber.com
(413) 787-1555
 
• April 29: ACCGS Beacon Hill Summit 2015, 7 a.m.-7 p.m. at the Massachusetts State House. Hosted by state Sen. James Welch. Day-long opportunity to meet with members of the Baker-Polito administration and the Massachusetts delegation. Reservations are $180 per person and includes continental breakfast, transportation, lunch, reception, and all materials. Reservations may be made online at www.myonlinechamber.com.
• May 6: ACCGS Business@Breakfast, 7:15-9 a.m., at the Colony Club, 1500 Main St., Springfield. Speed networking — a fast-paced way to work the room. Sponsored by United Personnel. Reservations are $20 for members (in advance, $25 members at the door), $30 general admission. Reservations may be made online at www.myonlinechamber.com.
• May 13: ACCGS After 5, 5-7 p.m., at the Residence Inn by Marriott, 500 Memorial Ave., Chicopee. Join us for our last After 5 of the season for a tailgate party, featuring food trucks with tailgating cuisine, parking-lot games like cornhole and ladder toss, music, and cash bar. Reservations are $5 for members, $10 for general admission. Reservations may be made online at www.myonlinechamber.com.
• May 14: East of the River Five Town Chamber Feast in the East, 5-7:30 p.m., at Twin Hills Country Club, 700 Wolf Swamp Road, Longmeadow. Enjoy culinary tastings from local restaurants and caterers to benefit the ERC5 Scholarship Fund. Reservations are $25. Reservations may be made online at www.myonlinechamber.com.
• May 19: Professional Women’s Chamber Woman of the Year, 5:30 p.m., at the Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield. Honoring Anne Paradis, chief executive officer, Microtek Inc. Reservations are $55 and may be may be made online at www.myonlinechamber.com.
• May 26: ACCGS Pastries, Politics & Policy, 8-9 a.m., at TD Bank Conference Center, 1441 Main St., Springfield. For political and policy junkies. Reservations are $15 for members, $25 general admission, and includes continental breakfast. Reservations may be made online at www.myonlinechamber.com.
 
AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
(413) 253-0700
 
• May 6: After 5, 5:30-7:30 p.m., at Bridgeside Grille, 9 Amherst Road, Sunderland. Register online at www.amherstarea.com or call the office at (413) 253-0700. Tickets: $10 for members,  $15 for non-members.
• May 27: After 5, 5:30-7:30 p.m., at Florence Savings Bank, 377 Russell St., Hadley. Sponsored solely by Florence Saving Bank. Register online at www.amherstarea.com or call the office at (413) 253-0700. Tickets are $10 members, $15 for non-members.
• June 18-21: Taste of Amherst, on the Amherst Common. Featuring 22 individual restaurants on the common for a weekend of fun, food tasting, food demos, live music, kids’ area, zoo, and much more. Hours: June 18-19, 5-9 p.m.; June 20, noon-10 p.m.; June 21, noon-4 p.m. All food is under $5 per item. No entry fee.
• June 23: After 5, 5:30-7:30 p.m., at J.F. Conlon , 29 University Dr., Amherst. Sponsored in part by J.F.Conlon & Associates. Register online at www.amherstarea.com or call the chamber office at (413) 253-0700. Tickets: $10 per member, $15 per non- member.
 
GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101
 
• May 15: Lunch & Learn, 11:45 a.m.-1 p.m., at the Hampton Inn, 600 Memorial Dr., Chicopee. “ACA Compliance: Employer Requirements and Management Tools.” Learn about a solid, user-friendly road map for understanding compliance issues. Tickets: $15 for members, $23 for non-members.
• May 20: Business After Hours, 5-7 p.m., at Renaissance Manor on Cabot, 279 Cabot St., Holyoke. Tickets: $10 for members, $15 for non-members.
• May 21: Golf Tournament at Chicopee Country Club; 10 a.m. shotgun start. Registration: $125 per golfer.
• May 27: Salute Breakfast, 7:15-9 a.m., at Elms College. Tickets: $23 for members, $28 for non-members.
• June 13: 5K Road Race/2-mile Walk. Begins and ends at Portuguese Club, 149 Exchange St., Chicopee. Registration: $25 per person; $15 for children 12 and under. Registration begins at 7:45 a.m. Fee includes T-shirt and free lunch provided by the Munich Haus.
• June 18: Mornings with the Mayor, 8-9 a.m., at the Willimansett Center West, 546 Chicopee St., Chicopee. Free for chamber members.
• June 24: Business After Hours, 5-7 p.m., at Wireless Zone, 601E Memorial Dr., Chicopee. Tickets: $10 for members, $15 for non-members.
 
GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414
 
• May 11: Monday Morning with the Mayor. “Getting Down to Business About Business: Casual Conversation with Mayor Cadieux,” 8-9 a.m., at Easthampton Savings Bank, 36 Main St., Easthampton. Free and open to the public.
 
GREATER HOLYOKE CHAMBER OF COMMERCE
www.holycham.com
(413) 534-3376
 
• May 15: Chamber After Hours, 5-7 p.m. Sponsored and hosted by Pic’s Place, 910 Hampden St., Holyoke. Tickets: $10 for members, $15 for the public. Call the chamber at (413) 534-3376 or sign up online at holyokechamber.com.
• May 18: Annual Chamber Cup 2015 Golf Tournament Celebrating the chamber’s 125th Anniversary, at Wyckoff Country Club, 233 Easthampton Road, Holyoke. Registration and lunch at 10:30 a.m.; tee off at noon (scramble format); dinner following game with elaborate food stations catered by the Log Cabin. 
Cost: $125 per player includes lunch, 18 holes of golf, cart, and dinner. Dinner only-$25. Awards, raffles, and cash prizes follow dinner. Tournament sponsors: Log Cabin and PeoplesBank. Corporate sponsors: Dowd Insurance, Goss & McLain Insurance Agency, Holyoke Gas & Electric, Mountain View Landscapes, Holyoke Medical Center, People’s United Bank, the Republican, and Resnic, Beauregard, Waite & Driscoll. For reservations, call the chamber Office at (413) 534-3376 or register online at holyokechamber.com.
• May 21: Chamber Business Connections, 5-7 p.m., in the Atrium in the PeoplesBank building, 330 Whitney Ave. Sponsored and hosted by PeoplesBank. Join your friends and colleagues for this fun and casual evening of networking. Refreshments, door prizes, and 50/50 raffle. Cost: $19 for chamber members, $15 for non-members.
• June 19: 125th Anniversary Gala Ball, starting at 6 p.m., at the Log Cabin, 500 Easthampton Road, Holyoke. Cocktails at 6, dinner at 7. Enjoy an elegant meal and dance to the music of the Floyd Patterson Band. Join Marcotte Ford as one of the major event sponsors by calling (413) 534-3376. Event is open to the public. More details to follow. 
 
GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900
 
• May 6: May Arrive@5, 5-7 p.m. Sponsored by Whalen Insurance Agency. For more information or to register, call the chamber at (413) 584-1900.
• July 1: July Arrive @ 5, 5-7 p.m. Sponsored by Pioneer Landscapes and Easthampton Electrical. For more information or to register, call the chamber at (413) 584-1900.
 
GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618
 
• April 28: Southwick Home to Business Show. Hosted by Tucker’s Restaurant. For more information, contact Pam at the chamber office at (413) 568-1618.
• May 4: Mayor’s Coffee Hour, 8-9 a.m., at Renaissance Manor, 37 Feeding Hills Road, Westfield. Join us for our monthly coffee hour with Westfield Mayor Dan Knapik. This event is free and open to the public. Call Pam at the chamber office at (413) 568-1618 to register for this event.
• May 13: May After 5 Connection, 5-7 p.m., at Armbrook Village, 551 North Road, Westfield. Sponsored by Greater Springfield Habitat for Humanity and the ReStore. Refreshments will be served. Bring your business cards and make connections. Tickets: $10 for members, $15 for non-members; cash at the door. To register, call Pam at the chamber at (413) 568-1618.
• May 18: 54th Annual Golf Tournament, at Tekoa Country Club, 459 Russell Road, Westfield. Schedule: 10 a.m., registration and lunch; 11 a.m., shotgun start; 4 p.m., cocktail hour; 5 p.m., dinner. Title sponsor: Westfield Gas & Electric. Premium gift sponsor: Westfield Bank. Cart sponsor: Doctor’s Express.
• June 1: Mayor’s Coffee Hour, 8-9 a.m., at Westfield Vocational Technical High School, 33 Smith Ave., Westfield.
Free and open to the public. Register by calling (413) 568-1618.
• June 19:
Chamber Breakfast, 7:15-9 a.m., at the Ranch Golf Club, 65 Sunnyside Road, Southwick. Platinum sponsor: Mestek. Golf sponsor: Berkshire Bank. Silver sponsors: First Niagara and Prolamina. Registered attendees of the chamber breakfast can golf at a discounted rate of only $65 at the Ranch following the breakfast. Call Bill Rosenblum, golf pro, to register at (413) 569-9333, ext. 3. Cost for the breakfast: $25 for members, $30 for non-members. For more information on sponsorships, to register, or to donate a raffle prize, call Pam at the chamber at (413) 568-1618.
 
PROFESSIONAL WOMEN’S CHAMBER
www.professionalwomenschamber.com
(413) 755-1310
 
• May 19: Professional Women’s Chamber Woman of the Year, 5:30 p.m., at the Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield. Honoring Anne Paradis, CEO of Microtek Inc. Sponsored by BusinessWest. Reservations are $55 and may be made online at www.myonlinechamber.com.
 
WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• May 6:
 Wicked Wednesday, 5:30-7:30 p.m., at Northeast IT, 777 Riverdale Road, West Springfield. Free for chamber members, $10 at the door for non-members. Event is open to the public. Wicked Wednesdays are monthly social events, hosted by various businesses and restaurants, that bring members and non-members together to network in a laid-back atmosphere. For more information, contact the chamber office at (413) 426-3880 or e-mail [email protected].
• May 20: Networking Lunch, noon-1:30 p.m., at the Lower Pioneer Valley Educational Collaborative, 174 Brush Hill Ave., West Springfield. Must be a member or guest of a member to attend. Enjoy a sit-down lunch served while networking with fellow chamber members. Each attendee will get a chance to offer a brief sales pitch. Cost: $10 at the door, which includes lunch. For more information, contact the chamber office at (413) 426-3880 or e-mail [email protected].

Chamber Corners Departments

GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414

• Jan. 19: Celebrate Success, 5-8 p.m., at the Delaney House, 3 Country Club Road, Holyoke. Join us for the annual meeting and business awards dinner at the Delaney House. The chamber will celebrate successes of the past year and outline plans for the New Year. Awards will be given to Business Person of the Year, Genevieve Brough; Business of the Year, Silver Spoon Restaurant; and Innovative Entrepreneur of the Year, Dandelions. For more information, visit www.easthamptonchamber.org or call the Chamber of Greater Easthampton at (413) 527-9414.

• Feb. 9: Networking by Night, 5-7 p.m., at Northampton Country Club, 135 Main St., Leeds. Cost: $10 for members, $15 for non-members, which includes food, networking, and a cash bar. Register online at www.easthamptonchamber.org.

GREATER HOLYOKE CHAMBER OF COMMERCE
www.holyokechamber.com
(413) 534-3376

• Jan. 11: The Chamber Coffee Buzz Morning Networking 2017,7:30-9 a.m., at CareerPoint, 850 High St., Holyoke. The Coffee Buzz is a great way to jump-start your day with the opportunity to meet business and community leaders while enjoying coffee and a light breakfast. Sponsored by Northeast IT Systems Inc. and United Personnel. Coffee sponsored by Spradley Deluxe Coffee. Cost: free to the business community.  Sign up online at holyokechamber.com or call (413) 534-3376.

• Jan. 18: Chamber After Hours, 5-7 p.m., at the Children’s Museum at Holyoke, 444 Dwight St. Join us for a casual networking experience at the Children’s Museum of Holyoke. The Chamber Ambassadors are hosting a book drive; bring three new or gently used children’s books and get in for free. Cost: $10 for members, $15 for non-members. Sign up online at holyokechamber.com.

• Jan. 25: Candidate & Elected Officials Reception, 5-7 p.m. Check the chamber’s website for location. An enjoyable evening where we honor our local and state elected officials. Cost: $25, which includes a light supper. Sign up online at holyokechamber.com.

GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• Jan. 11: Arrive at 5, 5-7 p.m., at Linda Manor Assisted Living, Leeds. Arrive when you can, stay as long as you can. A casual mix and mingle with colleagues and friends. Cost: $10 for members.

• Jan. 12: Workshop: “Tips, Tricks & Shortcuts in Microsoft Excel,” 9-11 a.m. Presented by Pioneer Training and hosted by the Northampton Chamber of Commerce, 99 Pleasant St., Northampton. This workshop will present our favorite tips, tricks, and shortcuts that we have collected and developed over 15 years of teaching and using Microsoft Excel. Topics will include shortcuts for selecting ranges, using autofill to create a series of dates or numbers, setting the print area, using page-break preview, adding headers and footers, and using page-layout view. Participants are encouraged to bring laptops and follow along with the instructor, but this is not required.  Cost: $35 for members, $45 for non-members. Space is limited, and pre-registration is required. To register, e-mail [email protected].

• Feb. 1: February Arrive @ 5, 5-7 p.m., at Lia Chrysler, Dodge, Jeep, 55 Damon Road, Northampton. Arrive when you can, stay as long as you can. A casual mix and mingle with colleagues and friends. Cost: $10 for members.

• Feb. 10: Workshop: “Introduction to Small Business Accounting on Excel,” 9-11 a.m. Presented by Pioneer Training and hosted by the Northampton Chamber of Commerce, 99 Pleasant St., Northampton. This two-hour workshop is an introduction to small-business accounting with Microsoft Excel. We’ll start by introducing accounting concepts such as income and expense tracking, maintaining a balance sheet and profit and loss statement, and forecasting income and expenses. You’ll learn how to load and use pre-built Excel templates for financial projections, startup expenses, and a break-even analysis. Cost: $35 for members, $45 for non-members. Space is limited, and pre-registration is required. To register, e-mail [email protected].

• March 8: March Arrive @ 5, 5-7 p.m., at Delap Real Estate, 158 North King St., Northampton. Arrive when you can, stay as long as you can. A casual mix and mingle with colleagues and friends. Cost: $10 for members.

• March 9: Workshop: “Introduction to Google Apps Docs, Sheets & Forms, 2017,” 9-11 a.m. Presented by Pioneer Training and hosted by the Northampton Chamber of Commerce, 99 Pleasant St., Northampton. The class is an introduction to Google Apps and Google Drive, the online storage location for Google Docs.  In this two-hour workshop, you’ll learn how to set up a local Google Drive folder, which automatically synchronizes with Google Drive on the web. You’ll learn to create new documents in the Google Docs format, as well as how to work with Word documents in Google Docs. You’ll learn basic editing and formatting techniques in both Docs and Sheets, and also how to work with Excel files in Sheets. Cost: $25 for members, $35 for non-members. Space is limited, and pre-registration is required. To register, e-mail [email protected].

PROFESSIONAL WOMEN’S CHAMBER
www.myonlinechamber.com
(413) 787-1555

• Jan. 18: PWC Tabletop Expo and Luncheon, 11:30 a.m.-1:30 pm., at the Carriage House, Storrowton Tavern, 1305 Memorial Ave., West Springfield. An opportunity to showcase your products and services to the female professional. Reservations for exhibitors are $75 for PWC members, $105 for general admission, which includes a draped display table and complimentary attendee lunch.  Reservations for lunch only are $25 for PWC members, $35 general admission.  Reservation deadline is Jan. 11. Reservations may be made online by visiting www.springfieldregionalchamber.com.

SOUTH HADLEY & GRANBY CHAMBER OF COMMERCE
www.shgchamber.com
(413) 532-6451

• Jan. 24: 2017 Annual Meeting, 5:30 p.m., at Willits-Hallowell, Mount Holyoke College, South Hadley. Cocktails will be served at 5:30 p.m., followed by a buffet dinner at 6 p.m. Check the chamber’s website at www.shgchamber.com for more details as they become available.

SPRINGFIELD REGIONAL CHAMBER
www.myonlinechamber.com
(413) 787-1555

• Jan. 24: Springfield Regional Chamber Pastries, Politics and Policy, 8-9 a.m., at the TD Bank Conference Center, 1441 Main St., Springfield. State Senate President Stan Rosenberg will give an update on happenings in the Senate with an eye toward the upcoming legislative session. Cost: $15 for members in advance ($20 at the door), $25 for general admission in advance ($30 at the door). Reservations may be made online by visiting www.springfieldregionalchamber.com.

WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• Jan. 12: Google Workshop, noon to 1 p.m., at the West Springfield Public Library, 200 Park Ave., West Springfield. Hosted by WRC and SCORE. Learn how to effectively utilize Google Analytics and AdWords to better your company’s online exposure. Light lunch will be served. This workshop is free and open to the public. For more information, contact the chamber office at (413) 426-3880 or e-mail [email protected], or register online at www.westoftheriverchamber.com.

• Feb. 9: Multi-chamber Lunch ‘n’ Learn Seminar, “Robert’s Rules of Order,” noon to 1:30 p.m. at Storrowton Tavern, 1305 Memorial Ave., West Springfield. Enjoy lunch while learning about Robert’s Rules of Order with guest speaker Robert MacDonald. Cost: $35. Sponsorship opportunities are available for this event. Register online at www.westoftheriverchamber.com. For more information, call the chamber office at (413) 426-3880 or e-mail [email protected].

• Feb. 22: Legislative Breakfast, 7-9 a.m., at Springfield Country Club, 1375 Elm St., West Springfield. The breakfast will feature a panel of legislators, including state Sen. James Welch, state Sen. Donald Humason, state Rep. Nicholas Boldyga, state Rep. Michael Finn, Agawam Mayor Richard Cohen, and West Springfield Mayor Will Reichelt. Sponsorship opportunities are available. Cost: $30 for members, $35 for non-members. Register online at www.westoftheriverchamber.com. For more information on ticket sales, call the chamber office at (413) 426-3880 or e-mail [email protected].

Autos Sections

Full Speed Ahead

AutoSalesARTdpAs the calendar cruises into October, area auto dealers report that they are well on their way to a banner year. A combination of factors — from a need to replace aging cars to lower gas prices to an improved economy — are fueling solid sales across virtually all classes of vehicles. And as the final quarter commences, dealers are keeping their foot on the gas when it comes to programs and incentives to drive more purchases and leases.

Jay Dillon called it the “perfect storm.”

But instead of a maelstrom of events leading to a disastrous outcome, the co-owner and dealer operator for Dillon Chevrolet in Greenfield was referring to a strong and rising gale that is driving new-car sales in the region and across the country.

Local dealers say their numbers have exceeded January forecasts by industry leaders, who predicted an increase of 3% and a rise in sales for the sixth year in a row, which would translate to 17 million new vehicles, a figure that hasn’t been seen since 2005.

And even though many people stayed inside last winter due to the bitter cold and record snowfalls, pent-up demand resulted in what Dillon called an “amazing” spring.

“Every day when we opened our doors, there were people waiting to come in,” he told BusinessWest.

Other major dealerships also reported healthy spring and summer sales, and as to that storm, well, it resulted from a convergence of conditions related to the economic climate. People held onto their cars during the downturn in the economy, so the average auto on the road today is 10 or 11 years old, which means its useful life is coming to an end. Meanwhile, gas prices have dropped significantly, while consumer confidence has risen and manufacturers have become aggressive in their competitive quest to attract buyers, offering incentives that range from cash back to 0% interest on many makes and models. In addition, buyers are enticed by advances in safety, design, and technology.

“People have been able to keep their cars longer because they are much more reliable than they were in the past,” said Bill Peffer, president and chief operating officer at Balise Motor Sales. “Quality has become a commodity, but eventually they have to be traded in, and everyone in the industry has benefit1ed from this factor. Buyers also have more choices than ever before.

“The biggest segment of growth is in crossovers; they have great fuel economy and the capability of a truck, but are more compact,” he went on. “Manufacturers continue to build new products that give people compelling reasons to purchase a vehicle, and overall, our sales have exceeded our expectations; they are equal to or greater than those in the general market.”

TommyCar Auto Group is also doing well. “Our sales are up over last year by quite a bit in every store, especially Hyundai,” said President Carla Cosenzi, adding that small crossover vehicles such as the Nissan Rogue and Hyundai Tucson have become big sellers, and she expects sales to remain high through the end of the year.

Carla Cosenzi

Carla Cosenzi says TommyCar Auto Group is planning major promotions to ensure that solid sales continue throughout the fall.

“Although we expected an increase, we kept our projections conservative, but we have definitely outsold what we anticipated, and are looking forward to a really strong end of the month in September, October, and November,” she said. “A lot of people are beginning to think about the weather. As we head toward winter, they want to make sure they are in a safe, reliable car, and we will have great offers that should make a difference in our year-end sales. We have two major promotions that will start in October and run until January. We have revamped our strategy and are excited to roll it out.”

However, local dealers differ in their tactics to attract buyers and retain customers, so for this edition and its focus on auto sales, BusinessWest explores the strategies that help fuel sales.

Tried and True Methods

Cosenzi said TommyCar’s three dealerships each gave away a brand-new car in recent weeks — a Volkswagen Passat, a Hyundai Accent, and a Nissan Versa.

Advertising for the promotional event kicked off at the beginning of the summer, which increased volume during the busiest time of year. “It drove a lot of traffic,” she said, adding that many people who entered the drawing decided to test-drive a vehicle, and the 0% financing offered by Hyundai and Nissan on leases propelled sales higher.

It’s not the first time TommyCar has given away new automobiles; in the past it staged a jingle contest and a TV-commercial contest, and the winners drove home new vehicles. But it never had a contest people could enter simply by showing up and dropping an entry form in a bucket.

“Our customers couldn’t believe it, and three happy people went home with new cars. Two had shopped us before, one was waiting to buy until she saw if she had won, and the other had recently purchased a car from us,” said Cosenzi, adding that “a really aggressive plan for the coming months should make 2015 the strongest and best year we have had in some time.”

The deals are sweetened across the board right now, however, thanks to the ‘summer selldown’ events taking place at every dealership. The 2016 models are rolling in, and spokespeople say manufacturers are offering special incentives to clear out the 2015 editions.

“It’s a time of year when people can get a really great price on a new vehicle,” said Dillon.

Peffer agreed. “Although new models are launched throughout the year, manufacturers typically offer aggressive incentives in the fall before the majority of new vehicles arrive, so we create a market,” he explained. “We’re motivated to sell all of our 2015 models before Jan. 1, when they automatically become a year older.”

Again, one of the factors in that perfect storm Jay Dillon referred to plays heavily into the stream of buyers seeking a good deal: the age of the average vehicle on the road, which is around 10 years. “Many people are facing the situation of having to repair or replace their vehicle due to its mechanical issues and high mileage. The entire industry is benefiting from this; it’s a wave we’re riding right now,” Dillon said.

Tom Dillon, co-owner and general manager of Dillon Chevrolet, said many people bring their older car into his dealership for service, and when they find out what it needs in terms of repairs, they are driven to purchase a new one. In the majority of cases, that purchase is at Dillon Chevrolet.

“We’re big on retention and people return to us because they have gotten good service. My father opened this business in 1962 and always said, ‘the sweet taste of a good deal is quickly soured by bad service,” he said, explaining why exceptional service has always been one of the dealership’s priorities.

Tom and Jay Dillon

Tom and Jay Dillon say most 2015 Chevy products are equipped with 4G LTE wi-fi hotspots, which make them particularly attractive to young buyers.

“Three-quarters of our sales are repeat customers. We’re hands-on owners who are here every day, and if someone has an urgent problem, we accommodate them immediately. We are a small town and are selling to our friends and neighbors,” Jay Dillon noted, adding that they discount vehicles beyond manufacturer’s rebates, and most customers spend less than an hour completing a sale.

It’s that same loyalty that Balise relies on to spur sales.

“We offer state-of-the-art facilities and low prices,” Peffer said. “We’re a large dealer group, and we’re consistent with our advertising, which is based on our great selection, facilities, and the fact that we treat our customers right. We generate trust and do an excellent job of staying connected to our customer base.

“Our focus is on retention, so our strategy is to develop a long-term relationship with our customers. And we have so many brands that we can offer a solution to anyone’s driving,” he continued, remarking that, although sales at all of the company’s dealerships are growing at a fairly consistent rate, Balise Subaru in Rhode Island is doing exceptionally well. “But we want people to think of Balise first, before they think of any type of vehicle.”

Attractive Options

Special promotions, such as the free cars TommyCar Auto Group gave away a few weeks ago, increased the number of visitors to the group’s dealerships. “We welcome people into our showrooms, and after they see the amenities we offer and meet our staff, they often buy a car,” Cosenzi said.

But other things attract buyers as well, and Tom Dillon says General Motors’ 2016 products will be game changers for the industry and his family dealership.

Bill Peffer

Bill Peffer says sales have been robust at Balise Auto Sales, and he expects the upward trend to continue into 2016.

“The all new Chevy Malibu is a big player in the mid-size segment; it’s a hybrid with a turbo engine that gets 47 miles per gallon. And the 2016 Chevy Cruze has been redesigned; it gets 42 miles per gallon, is safer, more efficent, and has 10 airbags,” he told BusinessWest. “There is also a new Camaro coming out that is lighter and has more horsepower and better handling. And every GM car will have 4G LTE.

“GM is the only one with 4G in all their new products, and we’re seeing more and more young people in our brand because of the technology — it gives us a competitive edge,” he continued, adding that manufacturers constantly make changes, but complete redesigns of a multitude of vehicles like this take place only every eight or nine years. “The Equinox will also be all-new, and demand will be high.”

Peffer agrees that technological advances are effective lures. “The new-car experience is exciting because of rapid changes in products, style, technology, and performance,” he said. “More and more cars are equipped with parking assist and lane departure, which started in Lexus. It allows the vehicle to sense if another automobile is in the blind spot, and warns the driver with a beep or a light. Back-up cameras, which offer a 360-degree, bird’s-eye view of what is in every direction, didn’t exist a few years ago, and some are in entry-level products, including most, if not all, Hondas. There are also cars with wi-fi hotspots that allow passengers to connect to the Internet in real time. Competitiveness in the industry has led to more choices for consumers than ever before.”

Leasing is another sales avenue on the rise because these vehicles are under factory warranty, payments are low, and regular maintenance is the only out-of-pocket expense.

“People see advertisements for payments on a brand-new car that are less than they are paying for an older vehicle, which entices them to visit the dealership,” Cosenzi said, adding that the value of trade-ins get worked into the deals.

Racing Ahead

New auto sales plummeted in 2008 due to the downturn in the economy and the fact that gas prices reached $4.25 a gallon. Those factors affected all dealers as well as a multitude of other industries, but fast-forward to 2015, and it’s an entirely different market.

“Our sales were up by 20% in the first six months of this year, and we have already approached our 2007 numbers,” said Tom Dillon. “We’re expecting that 2015 should be the biggest year ever for the entire auto industry.”

Peffer expects sales at Balise’s 13 dealerships to continue to be robust through the end of the calendar year and into 2016, due to manufacturer’s promotions and the aforementioned economy-related conditions that are inspiring people to get behind the wheel of a new car.

“For anyone considering buying a new vehicle,” he concluded, “it’s a great time to buy.”

Business of Aging Sections

A Sense of Motion

Dr. M. Zubair Kareem

Dr. M. Zubair Kareem says BPPV can be managed, but it is a permanent condition, and symptoms can reoccur at any time.

Some 90 million Americans will experience a sudden onset of dizziness at least once, and about 50% of those may have a condition called benign paroxysmal positional vertigo. While it’s a permanent malfunction, symptoms can be treated and managed, which is why doctors say it’s important to educate patients about the condition.

About four years ago, Jeanne Tardit got up one night and suddenly became so dizzy, she couldn’t make it to the bathroom.

“It was really scary. Everything was spinning, and I felt as if I had no control over my body,” the 86-year-old recalled. “It was something I couldn’t live with.”

Tardit numbers among an estimated 90 million Americans who will experience dizziness at least once in their lifetime. It can be frightening, and the causes can vary, so it’s important to get an accurate diagnosis.

About 50% of people, including Tardit, who experience a sudden onset of dizziness have a condition called benign paroxysmal positional vertigo, referred to as BPPV or BPV.

Dr. M. Zubair Kareem, vascular neurologist and medical director of Holyoke Medical Center’s award-winning stroke program, said the symptoms can be treated and managed, but once BPPV occurs, it can return, because it is a permanent mechanical malfunction of a part of the internal ear.

It is diagnosed by taking a good history and examining the patient; tests including a CT scan or MRI of the brain are not required. BVVP is not life-threatening or something that can be resolved with surgery or medication. However, many patients get quite nervous when an attack occurs, and sometimes require an anti-anxiety medicine at least for a short period of time.

“It’s important to educate people about what BPPV is and how it can be managed,” said Kareem, adding that, although most people associate only hearing with the ear, the organ also serves as sensor for the coordination system of the body. Since the head weighs 10 to15 pounds, people could fall forward due to the change in the center of gravity when the head bends forward, and the brain makes appropriate adjustments, which include causing the back of the neck muscles to stiffen. The inner ear is part of the body’s balance system and helps with that adjustment.

BPPV results in a false sense of motion, or vertigo, due to inaccurate signals sent to the brain, which result in dizziness or spinning that can be accompanied by nausea, loss of balance, and blurry vision due to rapid jerking movement of the eyes.

It does not make a person confused or cause any paralysis, disorientation, pain, or speech or language problem, but some patients experience significant anxiety, which can be disabling. Symptoms may vary in each person, and they are typically brought on by changing the position of the body or head position, and often occur when a person looks up, bends down, rolls over, or gets out of bed.

About 2% to 4% of people experience BPPV in their lifetime, and the Mayo Clinic reports it is the cause of approximately 50% of dizziness in the elderly population.

Caitlin Eckhoff

Caitlin Eckhoff demonstrates one of four sequential head positions used in the Epley maneuver, which was designed to reduce vertigo.

Although it can be extremely uncomfortable and disrupt a person’s work and social life, the problem is usually treatable and can be helped with specific, easy-to-learn exercises that patients do whenever a dizzy spell begins. Kareem, along with other doctors and physical therapists trained in vestibular rehabilation therapy, often teach their patients to do these exercises.

In addition, Kareem employs something called the Epley maneuver, which was developed by and named after Dr. John Epley in 1980 and consists of a series of carefully orchestrated head movements. However, for the Epley maneuver to be successful, it is important to have a precise diagnosis and know the exact location of the malfunction.

Kareem does not recommend this maneuver to patients of advanced age or with neck arthritis. Patients unable to do the day-to-day exercises themselves may benefit from sessions with a therapist trained to administer vestibular therapy and the Epley maneuver, which can help keep vertigo from reoccurring or at least minimize the symptoms.

Mechanical Problem

Kareem says understanding BPPV involves a brief lesson in physics, and he frequently provides one to his patients using a detailed diagram.

“Basically, we have sensors in each ear that can detect our head’s movement or position,” he explained. “It’s important for the brain to know where the head is in space.”

Each ear has three sensors in the shape of tiny, semicircular canals that are filled with a jelly-like substance. One end of each tube is dilated, and its floor is lined with tiny hair cells topped by thousands of minuscule calcium carbonate crystals that are suspended in the gel, like a cloud hovering over them. When a person moves his head to the side, the weight of the crystals creates a ripple in the jelly, which causes the hair cells to move and initiates nerve impulses that are passed along the vestibular nerve to the brain to tell it the head is moving. When the brain receives this signal, it sends commands to the eyes, muscles, and the rest of the body that allow the person to maintain balance.

The system works well when people are young, unless there is a trauma to the head, but once people reach age 50, a significant number develop a problem because some of the tiny crystals break off, become loose, and settle on the floor of one of the ear canals. If that happens and the person moves their head in a certain way, the floating crystals send a false signal to the brain, which it reads as motion even though there is none. Normal signals transmitted by the moving hair follicles are subtle, but Kareem says signals from loose crystals are very strong, and the result can be a sudden onset of severe dizziness.

“It usually happens when a person gets up in the middle of the night or upon waking,” he noted, adding that BPPV typically occurs in one canal of either ear, although in some cases it can occur in both ears.

The brain is able to counter the false signal within seconds or a minute, but the vertigo, which can be severe enough to make the person feel like they are about to fall, can cause acute anxiety that can continue long after the spinning feeling stops.

Obtaining an accurate diagnosis is critical because dizziness can be caused by a number of other things. Kareem says a diagnosis of BPPV involves taking the patient’s history and administering a test called the Dix-Hallpike maneuver, which involves moving the head in a position that causes vertigo. This test can help localize the problem, but it may not be positive in every patient with BPPV.

Although no one wants to be diagnosed with a condition that can’t be cured, the good news is that the exercise, combined with the Epley maneuver, can move the loose particles into a part of the ear where they stop causing symptoms, which resolves the problem, at least temporarily, for about 90% of people.

“Once people understand the problem and know that it is not a serious, life-threatening illness, they feel comfortable managing it. With the daily exercise regimen, they feel significantly better,” said Kareem.

Tardif’s physician sent her to Attain Therapy and Fitness in Wilbraham, where she received vestibular rehabilitation. Her vertigo went away after a few sessions, and when she had another dizzy spell 18 months ago, additional treatments resolved the problem again.

Quality of Life

Lisa Blain, a certified vestibular therapist at Weldon Rehabilitation Hospital in Springfield, says many people suffer with BPPV for years because they don’t know it can be remedied.

Lisa Blain

Lisa Blain says tiny floating particles in the ear canal can lead to sudden bouts of dizziness when their motion is misinterpreted by the brain.

“The people I see have often been treated with medication or tried other things that didn’t work, and restrict their activity level because they fear moving too much will cause them to become dizzy,” she told BusinessWest.

“BPPV can be aggravating, irritating, and frightening, and a lot of people are unaware there is a treatment for it that works, but it’s important to have it correctly diagnosed,” she continued, mirroring Kareem’s statement and adding that different types of vestibular rehabilitation can be used for vertigo problems that result from concussions, stroke, or following long periods of immobilization.

She explained that the vestibular system, which is responsible for maintaining balance, consists of three parts: the central nervous system, the inner ear, and vision, which all need to communicate and work together seamlessly.

Blain advises people being treated for BPPV to bring someone with them and not plan on returning to work after a treatment because the Epley maneuver is designed to bring on dizziness, and the person may feel off balance after a session, even though the induced vertigo quickly passes. “It works well, but it can be uncomfortable in the short term,” she noted.

Caitlin Eckhoff, a physical therapist from Attain Therapy and Fitness who treated Tardif and specializes in vestibular rehabilitation, agrees, and says people often become anxious about the treatment.

She said it’s critically important for the therapist to know which ear and which canal is affected. “But 80% to 90% of patients have their symptoms resolved within two to six visits.”

Researchers do not know what causes the crystals in the ear to break off, and it can be difficult for people with BPPV to pinpoint what movements cause the onset of dizziness.

“For some, just going to the grocery store and moving their head around to find something on a shelf can cause a problem,” Eckhoff said, adding that doing exercises at home speeds the recovery process. “It’s a difficult issue for people, and a lot of people think they have to live with it. But it’s very rewarding to treat, as it’s the closest to an instant fix that I can offer someone.”

Indeed, in a day and age where people want problems resolved as quickly as possible, exercises and vestibular therapy can seemingly work small miracles.

Chamber Corners Departments

AFFILIATED CHAMBERS OF COMMERCE OF GREATER SPRINGFIELD
www.myonlinechamber.com
(413) 787-1555
 
• Thursdays, through March 26: ACCGS Leadership Institute 2015, 1-4 p.m., at the TD Bank Conference Center, 1441 Main St., Springfield. In partnership with Western New England University.
 
• March 24: ACCGS Pastries, Politics and Policy, 8-9 a.m., at the TD Bank Conference Center, 1441 Main St., Springfield. For political and policy junkies. Reservations are $15 for members, $25 for general admission. Reservations may be made online at www.myonlinechamber.com.
 
• April 1: ACCGS Business@Breakfast, 7:15-9 a.m., at the Delaney House, 3 Country Club Road, Holyoke. Mayor’s Forum, featuring Springfield Mayor Domenic Sarno, West Springfield Mayor Edward Sullivan, and Westfield Mayor Daniel Knapik. Emceed by abc40’s Dave Madsen. Sponsored by United Personnel. Reservations are $20 for members in advance, $25 for members at the door, and $30 for general admission. Reservations may be made online at www.myonlinechamber.com.
 
• April 8: ACCGS Lunch ‘n’ Learn, 11:30 a.m. to 1 p.m., at La Quinta Inn and Suites, 100 Congress St., Springfield. “When Creative Meets Data.” Learn the ‘where’ and ‘how’ to harness the power of real one-to-one personalized marketing. Presented by Mary McCarthy of Andrews Associates. Reservations are $25 for members, $35 for general admission. Reservations may be made online at www.myonlinechamber.com.
 
• April 16: East of the River Five Town Chamber Member Appreciation Night, 5-7 p.m., at Europa Black Rock Bar & Grill, 782 Center St., Ludlow. Enjoy networking, games of chance, and more. Reservations are $5 for members, and may be made online at www.myonlinechamber.com. East of the River Five Town Chamber is an affiliate of the Affiliated Chambers of Commerce of Greater Springfield.
 
• April 29: ACCGS Beacon Hill Summit 2015, 7 a.m.-7 p.m. at the Massachusetts State House. Hosted by state Sen. James Welch. Day-long opportunity to meet with members of the Baker-Polito administration and the Massachusetts delegation. Reservations are $180 per person, including continental breakfast, transportation, lunch, reception, and all summit materials. Reservations may be made online at www.myonlinechamber.com.
 
AMHERST AREA CHAMBER OF COMMERCE
www.amherstarea.com
413-253-0700
 
• March 26: Margarita Madness 2015, 5:30-7:30 p.m., at the Hadley Farms Meeting House, 41 Russell St., Hadley. Taste a variety of margaritas and vote for your favorites. Step into the tropics and pretend you’re on a Caribbean island. This is a Division One competition between restaurant and business margaritas. Your votes will determine who will take home the coveted Amherst Area Chamber of Commerce trophies. Business margaritas provided by: Alden Credit Union, New England Promotional Marketing, Hadley Farms Meeting House, Country Nissan, Lord Jeffery Inn, TD Bank for Big Brothers Big Sisters of Hampshire County, Encharter Insurance, Applewood at Amherst, and more to come. Restaurant margaritas provided by: Bistro 63 at the Monkey Bar, Bread & Butter, Bridgeside Grille, Chandler’s Restaurant, the Pub, Lord Jeffery Inn, Hadley Farms Meeting House, Chez Josef, Johnny’s Tavern, and more to come. Food Provided by: Emily’s Gourmet to Go, Something Special Catering, Pallazo Café, Glazed Donut Shop, Pop’s Biscotti, and Johnny’s Tavern. Tickets are $20 in advance and $25 at the door. For more information, contact the chamber at (413) 253-0700.

GREATER CHICOPEE CHAMBER OF COMMERCE
www.chicopeechamber.org
(413) 594-2101

• March 25 : 21st Annual Table Top Expo and Business Networking Event, 4:30-7 p.m., at the Log Cabin Banquet and Meeting House, 500 Easthampton Road, Holyoke. Exhibitor cost: $125 for a table. Admission: $10 in advance, $15 at the door. For more information or to register, contact the chamber at (413) 594-2101 or visit www.chicopeechamber.org.
 
• April 15: Salute Breakfast, 7:15-9 a.m., at the Summit View Banquet & Meeting House. For more information or to register, contact the chamber at (413) 594-2101 or visit www.chicopeechamber.org.
 
• April 16: Mornings with the Mayor, 8-9 a.m., at the Boys & Girls Club, 580 Meadow St., Chicopee. For more information or to register, contact the chamber at (413) 594-2101 or visit www.chicopeechamber.org.
 
• April 17: Lunch & Learn, 11:45 a.m. to 1 p.m., at the Hampton Inn, 600 Memorial Dr., Chicopee. Attorney Kate O’Brien from Sullivan, Hayes & Quinn will present “No Union, No Worries? No Way!” This is an informative program about what almost all private-sector, non-union employers need to do to avoid being a target of the National Labor Relations Board (NLRB). For more information or to register, contact the chamber at (413) 594-2101 or visit www.chicopeechamber.org.
 
• April 22: Business After Hours, 5-7 p.m., at La Quinta Inn & Suites, 100 Congress St., Springfield. For more information, call the chamber at (413) 594-2101.

• May 15: Lunch & Learn, 11:45 a.m. to 1 p.m., at the Hampton Inn, 600 Memorial Dr., Chicopee. “ACA Compliance: Employer Requirements and Management Tools.” Learn about a solid, user-friendly road map for understanding compliance issues. For more information or to register, contact the chamber at (413) 594-2101 or visit www.chicopeechamber.org.
 
• May 20: Business After Hours, 5-7 p.m., at Renaissance Manor on Cabot, 279 Cabot St., Holyoke. For more information or to register, contact the chamber at (413) 594-2101 or visit www.chicopeechamber.org.
 
• May 21: Greater Chicopee Chamber Golf Tournament, 10 a.m., at Chicopee Country Club. For more information or to register, contact the chamber at (413) 594-2101 or visit www.chicopeechamber.org.
 
• May 27: Salute Breakfast, 7:15-9 a.m., at Elms College, 291 Springfield St., Chicopee. For more information or to register, contact the chamber at (413) 594-2101 or visit www.chicopeechamber.org.

 
GREATER EASTHAMPTON CHAMBER OF COMMERCE
www.easthamptonchamber.org
(413) 527-9414
 
• March 25: 21st Annual Table Top Expo and Business Networking Event, 4:30-7 p.m., at the Log Cabin Banquet and Meeting House, 500 Easthampton Road, Holyoke. Exhibitor cost: $125 for a table. Admission is $10 in advance, $15 at the door. To register, contact the chamber at (413) 527-9414.
 
• April 2: Greater Holyoke & Greater Easthampton Chambers of Commerce Legislative Luncheon, 11:45 a.m.-1:30 p.m., at the Log Cabin Banquet and Meeting House, 500 Easthampton Road, Holyoke. Sponsored by Easthampton Savings Bank, Holyoke Community College, H&R Block, United Bank, United Personnel, and TD Bank. Ask questions, get answers, and hear issues defined. Cost: $30 for members, $35 for non-members, and $240 for a table of eight. Call the Holyoke chamber at (413) 534-3376 or the Easthampton Chamber (413) 527-9414 to sign up.
 
• April 13: Monday Morning with the Mayor: Getting Down to Business about Business. Casual conversation with Mayor Karen Cadieux, 8-9 a.m., at Burger King, 113 Northampton St., Easthampton. Free and open to the public.
 
• May 11: Monday Morning with the Mayor: Getting down to Business about Business. Casual conversation with Mayor Karen Cadieux, 8-9 a.m., at Easthampton Savings Bank, 36 Main St., Easthampton. Free and open to the public.
 
GREATER HOLYOKE CHAMBER OF COMMERCE
www.holycham.com
(413) 534-3376
 
• Greater Holyoke & Greater Easthampton Chambers of Commerce Legislative Luncheon, 11:45 a.m.-1:30 p.m., at the Log Cabin Banquet and Meeting House, 500 Easthampton Road, Holyoke. Sponsored by Easthampton Savings Bank, Holyoke Community College, H&R Block, United Bank, United Personnel, and TD Bank. Ask questions, get answers, and hear issues defined. Cost: $30 for members, $35 for non-members, and $240 for a table of eight. Call the Holyoke chamber at (413) 534-3376 or the Easthampton Chamber (413) 527-9414 to sign up.
 
• May 15: Chamber After Hours at Pic’s Place, 5-7 p.m. Sponsored and Hosted by Pic’s Place, 910 Hampden St., Holyoke. Tickets: $10 for members, $15 for the public. Call the chamber at (413) 534-3376 or sign up online at www.holycham.com.
 
• May 18:
Annual Chamber Cup 2015 Golf Tournament, celebrating the chamber’s 125th anniversary, 10:30 a.m. at Wyckoff Country Club, 233 Easthampton Road, Holyoke. Registration and lunch at 10:30 a.m.; tee off at noon (scramble format); dinner following game with elaborate food stations catered by the Log Cabin. Cost: $125 per player includes lunch, 18 holes of golf, cart, and dinner. Dinner only: $25. Awards, raffles, and cash prizes follow dinner. Tournament sponsors: Log Cabin and PeoplesBank. Corporate sponsors: Dowd Insurance, Goss & McLain Insurance Agency, Holyoke Gas & Electric, Mountain View Landscapes, Holyoke Medical Center, People’s United Bank, the Republican, and Resnic, Beauregard, Waite & Driscoll. For reservations, call the Chamber Office at (413) 534-3376 or register online at www.holycham.com.
 
• May 21: Chamber Business Connections, 5-7 p.m. Sponsored and hosted by PeoplesBank, in the atrium in the PeoplesBank Building at 330 Whitney Ave. Cost is $10 for chamber members, $15 for non-members. Join your friends and colleagues for this fun and casual evening of networking. Refreshments, door prizes, and 50/50 raffle. 
 
• June 19: Save the date for the chamber’s 125th Anniversary Gala Ball at the Log Cabin Banquet & Meeting House, 500 Easthampton Road, Holyoke. Cocktails at 6 p.m., dinner at 7 p.m. Enjoy an elegant meal and dance to the music of the Floyd Patterson Band. Join Marcotte Ford as one of the major event sponsors by calling (413) 534-3376. Event is open to the public. More details to follow. 
 
GREATER NORTHAMPTON CHAMBER OF COMMERCE
www.explorenorthampton.com
(413) 584-1900

• March 25: 21st Annual Table Top Expo and Business Networking Event, 4:30-7 p.m., at the Log Cabin Banquet and Meeting House, 500 Easthampton Road, Holyoke. Exhibitor cost: $125 for a table. Admission: $10 in advance, $15 at the door. To register, contact the chamber at (413) 584-1900
 
• May 6: May Arrive @ 5, 5-7 p.m. at Whalen Insurance Agency. For more information or to register, contact the chamber at (413) 584-1900
 
• July 1:
July Arrive @ 5, 5-7 p.m. Sponsored by Pioneer Landscapes and Easthampton Electrical. For more information or to register, contact the chamber at (413) 584-1900.
 
GREATER WESTFIELD CHAMBER OF COMMERCE
www.westfieldbiz.org
(413) 568-1618
 
• April 6:
Mayor’s Coffee Hour, 8-9 a.m., at Dever Auditorium at Westfield State University, 577 Western Ave., Westfield. This event is free and open to the public. Call Pam at the chamber office at (413) 568-1618 to register for this event, so we may give our host a head count.

• April 8: April After 5 Connection, 5-7 p.m., at Vantage Sports & Rehab, 130 Southampton Road, Westfield. Refreshments will be served. Bring your business cards and make connections. Tickets are $10 for members, $15 cash for non-members. To register, call Pam at the chamber office at (413) 568-1618.

• April 28: Southwick Home to Business Show, at Tucker’s Restaurant. For more information, contact Pam at the Chamber office at (413) 568-1618.

• May 4:
Mayor’s Coffee Hour, 8-9 a.m., at Renaissance Manor, 37 Feeding Hills Road, Westfield. This event is free and open to the public. Call Pam at the chamber office at (413) 568-1618 to register, so we may give our host a head count.

• May 13: May After 5 Connection, 5-7 p.m., at Armbrook Village, 551 North Road, Westfield. Refreshments will be served. Bring your business cards and make connections. Tickets are $10 for members, $15 cash for non-members. To register, call Pam at the chamber office at (413) 568-1618.
 
• May 18: Save the date for the annual golf tournament at 10 a.m. at Tekoa Country Club. More details to come.
 
PROFESSIONAL WOMEN’S CHAMBER
www.professionalwomenschamber.com
(413) 755-1310
 
• April 14: Professional Women’s Chamber Ladies Night,  5-7 p.m., at Hofbrauhaus, 1105 Main St., West Springfield. Enjoy complimentary wine and refreshments.
Reservations are complimentary but required. To reserve a spot, contact Gwen Burke at (413) 237-8840 or [email protected]. The Professional Women’s Chamber is an affiliate of the Affiliated Chambers of Commerce of Greater Springfield.
 
WEST OF THE RIVER CHAMBER OF COMMERCE
www.ourwrc.com
(413) 426-3880

• April 1: Wicked Wednesday,  5:30-7:30 p.m., at Kaptain Jimmy’s, 916 Suffield St., Agawam. Sponsored by Easthampton Savings Bank. Wicked Wednesdays are monthly social events hosted by various businesses and restaurants, which bring members and non-members together to network in a laid-back atmosphere. Free for chamber members, $10 at the door for non-members. Event is open to the public. For more information, contact the chamber office at (413) 426-3880 or e-mail [email protected].
 
• April 16:
 Networking Lunch, noon to 1:30 p.m., at Cal’s, 1068 Riverdale Road, West Springfield. Enjoy a sit-down lunch while networking with fellow chamber members. Each attendee will get a chance to offer a brief sales pitch. The only cost to attend is the cost of lunch. Attendees will order off the menu and pay separately the day of the event. Please note, we cannot invoice you for these events. Attendees must be members or guests of members. 
For more information, contact the chamber office at (413) 426-3880 or e-mail [email protected].

Shop Local Special Coverage

Gifts for Every Season

By Manon L. Mirabelli

Michelle Wirth says the Feel Good Shop Local

Michelle Wirth says the Feel Good Shop Local website gives area merchants access to many more shoppers.

The gift-giving season is quickly approaching, and the business of everyday life can make it difficult to find the perfectly thoughtful gift. Fortunately, the 413 is full of good ideas.

Michelle Wirth, founder and CEO of Feel Good Shop Local — and a believer in the importance of supporting local retailers — has been working with area merchants since 2020, when the COVID-19 pandemic halted business as we knew it.

A successful marketing executive and entrepreneur, Wirth — who, with her husband, Peter, brought Mercedes-Benz of Springfield to the region — said she has always been passionate about supporting local, independent businesses.

“People today are busy and don’t have time to do research to find small businesses,” she said. “But we can’t have a vibrant downtown if we don’t support small businesses throughout the year so they can survive.”

Wirth established Feel Good Shop Local (FGSL) and its website, www.feelgoodshoplocal.com, to support independent merchants and empower conscientious consumers by offering a simple online solution for those who want to shop locally and/or to support small businesses, she explained.

“Small business is the backbone of any thriving community, and FGSL wants to create an elevated online experience so shopping locally becomes the go-to solution when trying to find great products easily.”

Not only does FGSL support local commerce, the nonprofit organization also increases sales for small-business merchants by making its online store available to them to sell their goods. The concept behind the website is to offer consumers an alternate shopping stream while boosting sales for the businesses.

The website, Wirth noted, gives merchants access to a significantly greater number of shoppers. It started with 20 businesses and has increased to 50 this year, offering consumers a wide array of shopping options.

“Our online e-commerce website shop is a one-stop shop that gives small, local business access and exposure to new consumers who would not otherwise know about the business,” she said. “We’re giving these businesses access to sales, vitality, and exposure. We’re doing the heavy lifting for business and the consumer.”

As a busy mom of four and business owner, Wirth understands the challenges consumers face when balancing the need for convenience and the desire to make value-driven purchasing choices. She personally curates a selection of the best products from independent merchants and local makers.

The shopping convenience and variety of choice, as well as the benefits to business owners, make up just some of the bigger economic picture. The importance of shopping locally benefits the long-term success of any community’s downtown offerings and can make the difference between a stagnant town center and one that thrives with activity.

“It’s important to shop local,” Wirth said. “We all want a vibrant downtown community. When people shop local, they are voting with their wallets and making dreams come true for the business owner.”

Just as important, the consumer benefits by having the opportunity to purchase unique items, she added. “There is a higher propensity of finding something unique while providing economic growth in the community. We pride ourselves on providing a personalized experience. We know the owner, remember what you like, and the money is going to a person, not a faceless corporation. We offer a higher level of customer experience.”

Claudia Pazmany, executive director of the Amherst Area Chamber of Commerce, echoed Wirth’s sentiments on how critical supporting local business owners can be to a community’s success.

“They create the fabric of our community. Entrepreneurship is soaring since the pandemic, and as a result, Amherst alone has an array of new retail offerings and many new restaurants and food establishments,” Pazmany said. “When you support local, you are directly investing in positive social and economic impact. We developed our Amherst Area Gift Card program to showcase local and remind our community that these small businesses should be your first place to turn for gift giving.”

For our annual Shop Local Gift Guide, BusinessWest offers up 18 such options, whether you’re looking for a physical gift to wrap up, a service, or an always-welcome gift card.

Arts Unlimited Gift Gallery
25 College St., South Hadley
(413) 532-7047
www.arts-unlimited.com
Arts Unlimited was founded with one goal in mind: to provide customers with a high-quality, smart, and reliable gift shop. Offerings include a wide variety of art, accessories, and decorations, and gifts for birthdays, retirements, weddings, holidays, and more.

The Baker’s Pin
34 Bridge St., Northampton
(413) 586-7978
www.thebakerspin.com
This extensive kitchen store carries a wide range of cookware, cutlery, electric devices, bakeware, kitchen tools, home goods, cookbooks, and food products as well. But it also offers an array of cooking classes, both online and in person, exploring different foods and techniques appropriate for the season.
 
Berkshirecat Records
63 Flansburg Ave., Dalton
(413) 212-3874
www.berkshirecatrecords.com
Berkshirecat Records is an independent record store located inside the Stationery Factory building, selling quality vintage and new vinyl records of classic rock, blues, jazz, psychedelic, garage rock, folk, indie, pop, and metal recordings.

The Bookstore and Get Lit Wine Bar
11 Housatonic St., Lenox
(413) 637-3390
www.bookstoreinlenox.com
The Bookstore, a fixture in Lenox for more than 40 years, was actually born in the neighboring town of Stockbridge, in the living room of a small rented house behind an alley that housed a then little-known café that later came to be known as Alice’s Restaurant. The bar is open whenever the bookstore is, and the bookstore stays open later some nights when the bar is open as well.

The Closet
79 Cowls Road, Amherst
(413) 345-5999
www.thecloset.clothing
The Closet’s mission goes beyond connecting shoppers to the perfect black dress or favorite pair of shoes. Environmentally conscious, the shop wants to do its part to prevent clothing from being thrown away. Buying previously loved apparel stops the further use of natural resources and prevents clothing from wasting away in landfills.

Fresh Fitness Training Center/Fresh Cycle
320 College Highway, Southwick
(413) 998-3253
Fresh Fitness is a new, full-service, state-of-the-art gym with brand-new equipment and training for all fitness levels, from beginner to advanced, and is located in the same building that houses Fresh Cycle, one of the region’s premier indoor cycle studios, with more than 25 classes per week led by certified instructors.

Glow Studio Suites
2260 Westfield St., West Springfield
(413) 579-8455
Glow Studio Suites features individual beauty experts in one location. Walk in the door and find a lash artist, nail technician, esthetician, and injector. In addition, spray tan and waxing services are available.

Highlands Cards and Gifts
303A Springfield St., Agawam
(413) 315-3442
www.highlandscardandgift.com
Highlands Card and Gifts features a large selection of Irish and Celtic products, Irish knit sweaters, and Irish saps year round, as well as Celtic jewelry, Emmett glassware, Irish and Celtic themed sweatshirts and tees, wool capes, handbags, mugs, teapots, wall hangings, lamps, Irish foods, and much more.

Julie Nolan Jewelry
40 Main St., Amherst
(413) 270-6221
www.julienolanjewelry.com
Julie Nolan’s work blends traditional techniques of wax carving, diamond setting, and goldsmithing with a modern sensibility for design and composition. She sells her own handcrafted, one-of-a-kind heirloom pieces by hand in her studio and boutique, alongside a curated selection of home and gift items by Western Mass. makers.

Pilgrim Candle
36 Union Ave., Westfield
(413) 562-2635
www.pilgrimcandle.com
Pilgrim Candle Co. opened its doors in 1992 and expanded its already-busy operation in 2000 by acquiring Main Street Candlery. In 2007, Pilgrim expanded into private-label manufacturing. Since its first sale more than 30 years ago, Pilgrim Candle has developed a high-quality line of scented candles for candle lovers all around the world.

Pioneer Valley Food Tours
(413) 320-7700
www.pioneervalleyfoodtours.com
This enterprise creates walking food tours that explore local flavors from Northampton and around the region. It also creates gift boxes sourced from the region’s fields and farms, as well as Pioneer Valley picnic baskets of selections ready to bring on an outdoor adventure. Choose a pre-set tour itinerary, or create a custom tour to suit your tastes.
 
Pottery Cellar
77 Mill St., Westfield
(413) 642-5524
www.potterycellar.com
Located in the Mill at Crane Pond, the Pottery Cellar offers the largest selection of authentic Boleslawiec pottery in New England. From holiday-themed seasonal pieces to full dining sets, Pottery Cellar is a regional destination for authentic Polish pottery.

Renew.Calm
80 Capital Dr., West Springfield
(413) 737-6223
www.renewcalm.com
Renew.Calm offers an array of both medically based and luxurious spa treatments, with services including skin care, therapeutic massage, nail care, body treatments, yoga, hair removal, makeup, and lashes. Multi-treatment packages make great gifts.
 
The Shot Shop
722 Bliss Road, Longmeadow
(413) 561-7468
www.ssmedspa.com
The Shot Shop medical rejuvenation spa offers medical rejuvenation treatments for a wide variety of needs. Anyone feeling run down and tired, noticing visible signs of aging, or with other concerns that need to be addressed may find a medical rejuvenation treatment here that will help.

Springfield Thunderbirds
45 Bruce Landon Way, Springfield
(413) 739-4625
www.springfieldthunderbirds.com
A great deal for big-time hockey fans and folks who simply enjoy a fun night out with the family, Thunderbirds games are reasonably priced entertainment in Springfield’s vibrant downtown. The AHL franchise plays home games through April at the MassMutual Center, with a constant stream of promotions.

Springfield Wine Exchange
1500 Main St., Springfield
(413) 733-2171
Located on the ground floor of downtown Tower Square, the Springfield Wine Exchange offers customers local select craft beers and wines imported from around the world, providing a wide array of options for any occasion.

Visual Changes Salon
100 Shaker Road, East Longmeadow
(413) 525-1825
www.visualchangesinc.com
With more than 30 years dedicated to all dimensions of the hair industry, salon owner Mark Maruca is widely respected for his innovative approach hair styling. Services and products are individualized to suit client needs.

Zen’s Toyland
803 Williams St., Longmeadow
(413) 754-3654
www.zenstoyland.com
Zen’s Toyland sells a variety of items ranging from baby teethers to adult puzzles, including high-quality, unique items that aren’t available elsewhere. All the toys are handpicked, and the shop also has a playroom for children to ‘test drive’ items.

Construction

Screen Test

Andy Crane, executive director of the Home Builders and Remodelers Assoc. of Western Mass.

Andy Crane, executive director of the Home Builders and Remodelers Assoc. of Western Mass.

Online learning isn’t a recent innovation, but in the world of continuing education for construction professionals, there aren’t many programs doing it — and few are doing it more effectively than the Home Builders and Remodelers Assoc. of Western Mass., says the association’s executive director. Its partnership with Holyoke Community College, he notes, is helping contractors get the training they need on a schedule that doesn’t take them off the worksite at critical times — and that benefits everyone.

Education, Andy Crane says, isn’t an afterthought for the Home Builders and Remodelers Assoc. of Western Mass. — it’s part of its mission statement.

“We get calls multiple times a day just asking questions, all over the spectrum,” said Crane, the HBRA’s executive director. “It could range from grading the soil to what you need on the roof to what kind of energy efficiency you need, and we’re expected to know that — and if we don’t, we know who to call. The fact that you can call and get an answer to your question is, I think, critical to the building trade in general. I think it validates us.”

On a broader scale, the association has long conducted continuing-education classes for construction supervisors and building professionals. The state requires 12 hours of classwork every two years, but the value of education goes beyond that, Crane said. Take, for example, a course on writing construction contracts.

“Very few people know how to do it properly, how to write a good contract,” he told BusinessWest. “There are contracts written on the back of napkins, or on lumber yard receipts. You’re collecting thousands of dollars from Mr. and Mrs. Smith, and the contractor may or may not take off, and Mr. and Mrs. Smith have no avenue to turn to. Contracts are not just one-way — they protect me, but they protect you as well. Writing the proper contract and including the right licensing and registration numbers and insurance — it’s huge.”

In recent years, the state began allowing up to six of those 12 hours of classwork to be conducted online. Crane said the HBRA wanted to get into that — but wanted to do it right. So the association approached Ken White, dean of Community Services at Holyoke Community College (HCC), to develop an online continuing-education platform that would compare favorably with any live classroom experience.

“More and more education and training is going from live classroom instruction to convenient online learning,” White said, adding that it makes particular sense in the construction world.

“We’re serving construction supervisors who are critically important individuals on the job; they’re overseeing everything that’s happening,” he explained. “To have them off site to go to a full-day program is a huge commitment of time that many times might not be in the best interest of the homeowner or the builder.

“HBRA has been doing premium classes for decades — of the six or seven home builders associations in the Commonwealth, they’re recognized by the rest of them as the best, by far,” he went on. “They asked us if there was a way to take their live instruction and create an online opportunity. That way, they can wrap their training and continuing development around their schedules, which may be weekends, evenings, and early mornings. And instead of taking it in these huge chunks of four hours or eight hours, they can do it an hour here and an hour there.”

HCC partnered with MindEdge Learning and MRW Connected to create a gateway and learning-management platform, White explained.

“We used a videographer to actually film all the live classrooms that take place here at the HBRA, with a three-camera setup. We keep the anonymity of the students because all you’re seeing are backs of heads; the focus is on the instruction. It’s filmed, it’s edited by the college to make sure it flows correctly, then it’s reviewed by the presenter, who is a builder or someone in the construction industry here in the Commonwealth. They look at it, and when it’s approved, it’s released to the public.”

The current course list is a deep dive into key construction issues: “Building an Airtight House,” “Energy Code Overview,” “Avoiding Costly Building Mistakes,” “Lead Safety Isn’t Just About Lead Paint,” and “Fall Prevention and Silica Exposure” are just a few of the topics.

“The reviews have been superlative,” White said. “They’ve picked some really great individuals who not only know their trade, but have great communication skills and keep up to date.”

He called continuing education the “lifeblood of decision making” for construction supervisors.

“On the job, if you make the wrong decision, people could get hurt, or something could leak, or something might not be up to code. They have a lot on the line. That’s why it’s important to have to be the best-educated, most experienced individuals in this profession. The college is just happy to be a part of it.”

Anytime, Anywhere

Crane said the HBRA is still teaching about 100 people a month at its headquarters in Springfield, but contractors are increasingly choosing the convenience of the online model.

“Some leave the job site and attend a live training,” White added. “But you can get an identical experience taking the same class online around your own schedule.”

Purchasing a class is as simple as logging on to the HBRA website, perusing course options, and paying for them via a secure checkout. A few minutes after payment is processed, the user receives an e-mail with a link to log onto a class at his or her convenience.

Since the online program began in the summer of 2017, it has seen 295 registrations through the portal, White noted, adding that the HBRA of Western Mass. is at the forefront of this type of education in the construction industry.

Ken White says HCC aimed to create an online platform that would be as well-received as the live classes the local HBRA is already known for.

Ken White says HCC aimed to create an online platform that would be as well-received as the live classes the local HBRA is already known for.

“They’re the only ones who have online learning that’s a live video capture of the actual classes, so what students are seeing is a very engaging, identical experience that they can take in smaller portions if they’d like. Whenever they stop, they can get back in back exactly where they left off. And at the very end, there’s a final examination with 20 multiple-choice questions they have to get right to get credit.”

Crane noted that questions need to be answered every 20 minutes or so, too, which ensures that the user actually watches the material.

“The problem with online classes, when they first came out, was that you could literally pay your fee and pay your kid five bucks to pass the test by sitting there doing this,” he said as he mindlessly pressed a button. “Because we’re considered leaders in the industry, we thought that was wrong, so we helped get the rules changed so that, if you want people to learn stuff, you have to create a platform that makes them learn. You take a certain portion of time, maybe 20 minutes, then you’re tested on that 20 minutes. When you pass, you move on to the next 20 minutes. So you get your six hours of credit, you actually have to do six hours.”

After passing the final exam, the user prints a certificate to send in to the state to renew their license.

It works well for many construction professionals, Crane added, though many still prefer to be in a live classroom.

“You can take 12 hours live or do six live and six online. Personally, I don’t like doing things online. In fact, I hate it. I first came here because they offered classes here, downstairs in our conference room. I sat here for two days — there’s no tests when you do it this way; if you’re here 12 hours, they assume you learned.”

To feel the same confidence in an online platform, he said, “we had to build a program that follows the state’s protocol to a T, and make it tough so they’re actually learning something. Our classes are $90 for three classes. For-profit businesses will run that for $29, but they don’t care what you learn. They’re willing to wait for the hammer to drop and then close down, and they don’t care; they’ll just do it to somebody else.”

White said he works with other companies to provide various types of training, both live and online. “But in terms of this particular industry, we’re not aware of anyone else doing this. And the other plus is, with live training, most folks are local supervisors and builders. Online, we have folks as far as Cape Cod, Nantucket, even Cape Coral, Florida. It allows folks, wherever they’re located, to take this and not have to drive a half-day to get here and back and deal with traffic.”

Learning Curve

Even in its live classrooms, Crane noted, the HBRA of Western Mass. has been ahead of the curve.

“If other associations do it, they go get a professor at a college or some local professional and rent a room at the Holiday Inn and run a class,” he said. “Nobody I’m aware of has an online product. We’re the only ones out of the Home Builders Association running an online program. There are bootleg courses online, being taught by people in Arkansas and Canada and California at half the cost, but the content is nowhere near as professional as ours is.”

White said he was impressed by what he saw when he first attended a class in Springfield.

“I was really blown away because it was very professional and intensive, with an incredible amount of information, a lot of interaction between student and instructor, a lot of passion, and all relevant information that helps business owners and construction professionals and supervisors in their day-to-day decision making, whether it’s dealing with OSHA or lead issues or whatever the case may be.

“When I went back to report to my vice president, Jeff Hayden, I told him the instruction is superlative. I said, ‘there’s a lot of engagement, it was interactive — this is perfect for live video capture.”

In the end, he said, HCC and the association have turned out a premium learning experience.

“And it’s due to the folks that Andy hires to teach,” White added. “They’re experts. This isn’t a sideline; it’s what they’ve been doing all their lives. They live this 365 days a year. So folks are really happy about the product the HBRA has put out, and we’re happy to have been selected to partner with them and create these models.”

Crane agreed. “This is a unique partnership that benefits consumers, clients of builders, the state — it benefits everyone who touches this product.”

Joseph Bednar can be reached at [email protected]

Sections Travel and Tourism

What Summertime Blues?

SummerHappeningsDPart

In the mood for some live music or theater? Or are art shows and antiques more your style? How about clambering through the trees or soaring on roller-coaster tracks? Whatever your taste, Western Mass. boasts plenty of ways to enjoy the summer months, making any day potentially a vacation day. Here are 25 ideas to get you started, in a region that’s home to many, many more.

July

> Berkshires Arts Festival
Ski Butternut, 380 State Road, Great Barrington
(845) 355-2400; www.berkshiresartsfestival.com
Admission: $7-$14; free for children under 10

July 1-3: Ski Butternut may be best-known for … well, skiing, of course. But the property also plays host to the Berkshires Arts Festival, a regional tradition now in its 15th year. Thousands of art lovers and collectors are expected to stop by to check out and purchase the creations of more than 175 artists and designers, as well as experiencing theater and music from local and national acts. Founded by Richard and Joanna Rothbard, owners of An American Craftsman Galleries, the festival attracts top artists from across the U.S. and Canada.

1Fireworks>Fireworks Shows Various Locations

July 1-4: Independence Day weekend is brimming with nighttime pageantry throughout the Pioneer Valley. The Valley Blue Sox in Holyoke kick things off with fireworks following its July 1 game. July 2 brings displays at Beacon Field in Greenfield, while on June 3, Michael Smith Middle School in South Hadley and East Longmeadow High School get into the act. July 4 will bring the spectacle to Riverfront Park in Springfield and McGuirk Stadium at UMass Amherst. And Six Flags in Agawam will light up the night on July 2, 3, and 4.

> Brimfield Antique Show
Route 20, Brimfield
(413) 283-6149; www.brimfieldshow.com
Admission: Free

July 12-17, Sept. 6-11: After expanding steadily through the decades, the Brimfield Antique Show now encompasses six miles of Route 20 and has become a nationally known destination for people to value antiques, collectibles, and flea-market finds. Some 6,000 dealers and close to 1 million total visitors show up at the three annual, week-long events; the first was in May. The Brimfield Antique Show labels itself the “Antiques and Collectibles Capital of the United States,” and — judging by its scope and number of visitors — it’s hard to disagree.

2GlasgowLands-2> Glasgow Lands Scottish  Festival
Look Park, 300 North Main St., Florence
(413) 862-8095; www.glasgowlands.org
Admission: $16; $5 for children 6-12; free for kids under 6

July 16: This 23nd annual festival celebrating all things Scottish features Highland dancers, pipe bands, a pipe and drum competition, animals, spinners, weavers, harpists, Celtic music, athletic contests, activities for children, and the authentically dressed Historic Highlanders recreating everyday life in that society from the 14th through 18th centuries. Inside the huge ‘pub’ tent, musical acts Enter the Haggis, Soulsha, Albannach, Screaming Orphans, and Charlie Zahm will keep toes tapping in the shade. Event proceeds benefit programs at Human Resources Unlimited and River Valley Counseling Center.

> Pioneer Valley Beer & Wine Festival
Look Park, 300 North Main St., Florence
(413) 584-5457; www.lookpark.org
Admission: $35 in advance, $40 at the door

July 30: Hungry — or thirsty — for something to do as the dog days of summer take hold? Look Park presents its first annual Beer & Wine Festival at the Pines Theater from noon to 4 p.m. Attendees (over age 21 with ID) will get to sample local beer and wine from the Pioneer Valley, live music, and food vendors including Local Burger, La Veracruzana, and Sierra Grille.

August

> Pocumtuck Homelands Festival
Unity Park, 1st Street, Turners Falls
(413) 498-4318; www.nolumbekaproject.org
Admission: Free

Aug. 6: This annual celebration of the parks, people, history, and culture of Turners Falls is a coordinated effort of the Nolumbeka Project and RiverCulture. The event features outstanding Native American crafts, food, and live music by Theresa ‘Bear’ Fox, Mohawk (Wolf Clan), ‘wave artist’ Mixashawn, the Medicine Mammals Singers, and Kontiwennenhawi, the Akwasasne Women Singers. Also featured will be the Black Hawk Singers, the Visioning B.E.A.R. Circle Intertribal Coalition Singers, a Penobscot hoop dancer, round dancing, elder teachings, craft activities, storytelling, and traditional dances. The Nolumbeka Project aims to preserve regional Native American history through educational programs, art, history, music, heritage seed preservation, and cultural events.

3SpringfieldJazz

> Springfield Jazz & Roots Festival
Court Square, Springfield
(413) 303-0101; springfieldjazzfest.com
Admission: Free

Aug. 6: The third annual Springfield Jazz & Roots Festival will offer a festive atmosphere featuring locally and internationally acclaimed musical artists, dance and theater workshops, local arts and crafts, and plenty of food. More than 5,000 people are expected to attend and enjoy the sounds of jazz, Latin jazz, gospel, blues, funk, and more. Featured performers include Taj Mahal, Eric Krasno Band, Joey DeFrancesco Trio, Terri Lyne Carrington Group, Samirah Evans and Her Handsome Devils, Rayvon Owen, Heshima Moja and Ofrecimiento, and Jose Gonzalez and Banda Criolla. The festival is produced by Blues to Green, which uses music to bring people together, uplift and inspire, and help build a more equitable and sustainable world.

> Agricultural Fairs
Various locations and admission costs; see websites
www.thewestfieldfair.com; www.theblandfordfair.com; www.3countyfair.com; www.fcas.com; www.belchertownfair.com

Starting in late August and extending through September, the region’s community agricultural fairs are a much-loved tradition, promoting agriculture education in Western Mass. and supporting the efforts of local growers and craftspeople. The annual fairs also promise plenty of family-oriented fun, from carnival rides to animal demonstrations to food, food, and more food. The Westfield fair kicks things off Aug. 19-21, followed by the Blandford Fair and the Three County Fair in Northampton on Sept. 2-5, the Franklin County Fair in Greenfield on Sept. 8-11, and the Belchertown Fair on Sept. 23-25.

September

> Stone Soul Festival
Blunt Park, 1780 Roosevelt Ave., Springfield
(413) 636-3881; www.ssfestival.weebly.com
Admission: Free

Sept. 2-4: Stone Soul began in 1989 as a community reunion picnic aimed at gathering together the Mason Square Community. It has since evolved into a three-day event, and New England’s largest African-American festival. Stone Soul aims to provide family-oriented activities, entertainment, and cultural enrichment, and is a vehicle for minority-owned businesses to display their wares and crafts. Entertainment includes gospel, jazz, R&B, and dance. Sunday’s free picnic includes ribs and chicken cooked by talented pitmasters, as well as barbecued beans, cole slaw, and more, with the backdrop of an afternoon of live gospel music performed by local and regional choirs.

4MattoonStreet> Mattoon Street Arts Festival
Mattoon St., Springfield
(413) 736-0629
www.mattoonfestival.org
Admission: Free

Sept. 10-11: Now in its 44th year, the Mattoon Street Arts Festival is the longest-running arts festival in the Pioneer Valley, featuring about 100 exhibitors, including artists that work in ceramics, fibers, glass, jewelry, painting and printmaking, photography, wood, metal, and mixed media. Food vendors and strolling musicians help to make the event a true late-summer destination.

> Glendi
22 St. George Road, Springfield
(413) 737-1496
www.stgeorgecath.org/glendi
Admission: Free

Sept. 9-11: Every year, St. George Cathedral offers thousands of visitors the best in traditional Greek foods, pastries, music, dancing, and old-fashioned Greek hospitality. In addition, the festival offers activities for children, tours of the historic St. George Cathedral and Byzantine Chapel, various vendors from across the East Coast, icon workshops, movies in the Glendi Theatre, cooking demonstrations, and a joyful atmosphere the whole family will enjoy.

> Fresh Grass
1040 MASS MoCA Way, North Adams
(413) 662-2111; www.freshgrass.com
3-day pass: $99 for adults, $89 for students, $46 for ages 7-16

Sept. 16-18: The Massachusetts Museum of Contemporary Art is known for its musical events, and the Fresh Grass festival is among the highlights, showcasing more than 50 bluegrass artists and bands over three days. This year, the lineup includes Old Crow Medicine Show, Glen Hansard, Ricky Skaggs & Kentucky Thunder, The Devil Makes Three, Rosanne Cash, the Infamous Stringdusters, and many, many more. Also on tap are new-artist competitions (with prizes totaling $25,000) and bluegrass workshops open to festival attendees.

All Summer Long

> Berkshire
Botanical Garden
5 West Stockbridge Road, Stockbridge
(413) 298-3926
www.berkshirebotanical.org
Admission: $15; free for kids under 12

Through Oct. 10: If the flora indigenous to, or thriving in, the Berkshires of Western Mass. is your cup of tea, try 15 acres of stunning public gardens at the Berkshire Botanical Garden in Stockbridge. Originally established as the Berkshire Garden Center in 1934, today’s not-for-profit, educational organization is both functional and ornamental, with a mission to fulfill the community’s need for information, education, and inspiration concerning the art and science of gardening and the preservation of the environment. In addition to the garden’s collections, among the oldest in the U.S., visitors can enjoy workshops, special events, and guided tours.

> CityBlock Concert Series
Worthington and Bridge streets, Springfield
(413) 781-1591
www.springfielddowntown.com/cityblock
Admission: Free

Through Aug. 25: Downtown Springfield’s annual Thursday-evening summer music series is again studded with a mix of national touring acts and local lights, starting with FAT on June 30 in Court Square. The shows then move to Stearns Square for the rest of the summer, and include Ricky Nelson Remembered (July 7), Forever Motown (July 14), the Machine (July 21), Natalie Stovall and the Drive (July 28), Terry Sylvester (Aug. 4), Max Creek (Aug. 11), Blessid Union of Souls (Aug. 18), and the Shadowboxers (Aug. 25). The presenting sponsor for the shows is MassMutual, and the series is presented by the Springfield Business Improvement District. See article on page 27 for more information.

> Crab Apple
Whitewater Rafting
2056 Mohawk Trail, Charlemont
(413) 625-2288; www.crabapplewhitewater.com
Admission: $110-$116 through Sept. 11; $99 after Sept. 11

Through Oct. 9: Wanna get wet? Crab Apple is a third-generation, multi-state family business that operates locally on the Deerfield River in the northern Berkshire Mountains of Western Mass. Its five separate rafting excursions range from mild to wild, full- or half-day runs, in rafts and inflatable kayaks. In short, Crab Apple offers something for everyone, from beginners to more experienced rafters.

> Hancock Shaker Village
1843 West Housatonic St., Pittsfield
(413) 443-0188; www.hancockshakervillage.org
Admission: $8-20; free for children 12 and under

Through October: In 1774, a small group of persecuted English men and women known as the Shakers — the name is derived from the way their bodies convulsed during prayer — landed in New York Harbor in the hopes of securing religious freedom in America. Nearly 250 years later, their utopian experiment remains available to the public in the restored 19th-century village of Hancock. Through 20 refurbished buildings and surrounding gardens, Shaker Village illuminates the daily lives of its highly productive inhabitants. After spending a day in the recreated town, visitors will surely gain a greater appreciation of the Shakers’ oft-forgotten legacy in the region.

JacobsPillowSuchuDance-BRuddick-2008> Jacob’s Pillow Dance Festival
358 George Carter Road, Becket
(413) 243-0745; www.jacobspillow.org
Admission: $25 and up

Through Aug. 30: Now in its 84rd season, Jacob’s Pillow has become one of the country’s premier showcases for dance, featuring more than 50 dance companies from the U.S. and around the world. Participants can take in scores of free performances, talks, and events; train at one of the nation’s most prestigious dance-training centers; and take part in community programs designed to educate and engage audiences of all ages. This year’s events introduce a quirky, charming company from Germany, the explosive footwork of South American gauchos, inspiring ballet companies from across the U.S., astounding flex dancers from the streets of Brooklyn, and 12 high-flying men from Algeria — plus, more live music than ever before. See article on page 25 for more information.

> Lady Bea Cruise Boat
1 Alvord St., South Hadley
(413) 315-6342; www.brunelles.com
Admission: $10-$15; free for kids 3 and under

Through Labor Day: If you’re in the mood for a scenic meander up and down the Connecticut River, consider the Lady Bea, a 53-foot, 49-passenger, climate-controlled boat operated by Brunelle’s Marina, which typically runs Thursday through Sunday between South Hadley and Northampton. If you don’t feel like sharing the 75-minute narrated voyage with others, rent the boat out for a private excursion. Amenties include a PA system, video monitors, a full bar, and seating indoors and on the sun deck — but the main attraction is the pristine water, sandy beaches, and unspoiled views along the river.

6Mahaiwe> Mahaiwe Performing
Arts Center
14 Castle St., Great Barrington
(413) 528-0100; www.mahaiwe.org
Admission: Varies by event

Year-round: The beloved Mahaiwe Theatre dates back to 1905 — continuously running programs since its opening — and underwent an extensive, $9 million renovation starting in 2003. Today, the theater seats just under 700 and hosts year-round arts programming, including music, dance, theatre, opera, talks, and movie classics. It’s leaders say Mahaiwe is a staple and a resource: its live performances inspire tens of thousands of audience members each year, its family and educational events are vital to the region, its embrace of modern technology supplements programming with live, high-definition satellite broadcasts from around the world, and its year-round schedule enhances the quality of life for those who reside in and visit the Berkshires.

> Nash Dinosaur
Track Site and
Rock Shop
594 Amherst Road, South Hadley
(413) 467-9566; www.nashdinosaurtracks.com
Admission: $3 for adults; $2 for children

Year-round: Walk where the dinosaurs walked, literally. It’s hard to believe that the first documented dinosaur tracks found in North America were on the shores of the Connecticut River, in 1802, near today’s site of Nash Dinosaur Track Site and Rock Shop in South Hadley. Over the years, thousands of dinosaur tracks have been discovered; many were sold to museums and private individuals all over the world, but many more can be seen due to the extensive work of Carlton S. Nash. Visit the site and learn about some of this region’s earliest inhabitants, and also about the geology of the area.

7PeacePagoda> New England Peace Pagoda
100 Cave Hill Road, Leverett
(413) 367-2202
www.newenglandpeacepagoda.com
Admission: Free

Year-round: A Peace Pagoda is a Buddhist stupa, a monument to inspire peace, designed to provide a focus for people of all races and creeds, and to help unite them in their search for world peace. Most peace pagodas built since World War II have been built under the guidance of Nichidatsu Fujii, a Japanese Buddhist monk. Fujii was greatly inspired by his meeting with Mahatma Gandhi in 1931 and decided to devote his life to promoting non-violence. In 1947, he began constructing peace pagodas as shrines to world peace.

> Ramblewild
110 Brodie Mountain Road, Lanesborough
(844) 472-6253; www.ramblewild.com
Admission: $69 for adults, $59 for youth

Year-round: Aerial parks are an outdoor activity in and among the trees that offer excitement, challenge, and personal growth for families and adventurists of all kinds. At Ramblewild, the focal point is a central wooden platform about 10 feet above the ground from which eight aerial obstacle courses originate, meandering from tree to tree at various heights through the forest. Each course consists of 15 to 17 elements (high wires, ziplines, balancing logs, rope ladders, cargo nets, suspended bridges, etc.) that meander through a pristine hemlock forest. These tree-to-tree challenge courses are designed to have a profound impact on visitors’ self-confidence — while having lots of fun, of course.

8SixFlags> Six Flags New England
1623 Main St., Agawam
(413) 786-9300
www.sixflags.com/newengland
Admission: $61.99; season passes $91.99

Through oct. 31: Continuing an annual tradition of adding a new major attraction each spring, Six Flags New England recently unveiled Fireball, a looping coaster, and rethemed Bizarro to its original Superman motif, adding a virtual-reality component (via goggles) to boot. Other recent additions include the Wicked Cyclone, the 420-foot-tall New England Sky Screamer swings, the 250-foot Bonzai Pipeline enclosed waterslides, and the massive switchback coaster Goliath — in addition to a raft of other thrill rides. But fear not: the park has attractions for everyone along the stomach-queasiness spectrum, from the classic carousel and bumper cars to the wave pools and lazy river in the Hurricane Harbor water park, free with admission.

> Valley Blue Sox
Mackenzie Stadium
500 Beech St., Holyoke
(413) 533-1100
www.valleybluesox/pointstreaksites.com
Admission: $4-$6; season tickets $79

Through Aug. 1: Western Mass. residents don’t have to trek to Boston to catch quality baseball. The Valley Blue Sox, members of the New England Collegiate Baseball League, play close to home at MacKenzie Stadium in Holyoke. These Sox feature a roster of elite collegiate baseball players from around the country, including some who have already been drafted into the major leagues. Frequent promotional events like postgame fireworks and numerous giveaways help make every game at MacKenzie Stadium a fun, affordable event for the whole family.

> Williamstown Theatre Festival
1000 Main St., Williamstown
(413) 597-3400; www.wtfestival.org
Admission: $40 and up

Through Aug. 21: Six decades ago, the leaders of Williams College’s drama department and news office conceived of an idea: using the campus’ theater for a summer performance program with a resident company. Since then, the festival has attracted a raft of notable guest performers. This season will spotlight a range of both original productions and plays by well-known lights such as Tennessee Williams (The Rose Tattoo) and Wendy Wasserstein (An American Daughter), as well as a number of other programs, such as post-show Tuesday Talkbacks with company members.

Joseph Bednar can be reached a  [email protected]

Sections Supplements
Area Colleges Report Heated Interest in Summer Classes

Debbie Bellucci

Debbie Bellucci says a number of factors have led to a surge in summer enrollment, including a still-uncertain economy.

Summer school is certainly not a new development at area colleges and universities, but interest in this educational option has been picking up in recent years, especially at community colleges. The economy has a lot to do with it, but there are other factors, including the increasing popularity of online offerings and a greater number of summer-month program options.

Summer used to be a time when college students took a break from classes and earned a little cash. But the downturn in the economy has changed that dynamic, especially at state schools where tuition is comparatively low.
Many students are trying to fast-track their education, while others who attend private schools are signing up for transferable summer courses at community colleges where tuition is inexpensive. The faltering economy has also led many adults back to school year-round to maintain or boost their marketability. They are often juggling myriad responsibilities, so the increasing demand for online courses, which are convenient and flexible, is changing the face of higher education.
The trend has also given birth to a variety of degree-completion options, as well as what are called hybrid classes, which combine online and face-to-face meetings, as the requirements for all courses can’t be completed online.
Bill McClure, executive director of the Continuing Education Department at UMass Amherst, said the university has seen an increase in demand for courses year-round. “It is generally accepted that, when the economy is down, the demand for education goes up,” he said.
Summer is no exception, and UMass students are taking summer classes in both undergraduate and graduate programs. “Last summer, online courses across the board were up by 30% overall,” he said. “However, face-to-face classes did see a decrease.”
Kimberly Tobin, dean of graduate and continuing education at Westfield State University, has also seen a pronounced demand for summer classes that began in 2008. “From 2008 to 2010, we had a 77% increase in the number of students taking summer courses online,” she said. “That’s huge for us. In addition, many faculty members have moved to hybrid courses, where they use the Web shell to post assignments, readings, supplemental materials, or PowerPoint presentations, and these numbers don’t include those classes.
“We are finding that more traditional students are also taking summer courses because they are less expensive here than at private schools,” she continued, referring to students who go to college after high school and have not spent much time in the workforce.
Greenfield Commun-ity College (GCC) is mirroring the trend. Last summer, 715 students took credit courses there, and 387 took non-credit courses. In 2009, there were 596 students taking credit courses and 342 taking non-credit summer courses.
“The increase has been substantial,” said Shane Hammond, dean of enrollment at GCC. “Historically, there has always been an increase in enrollment when the economy is struggling. People who are unemployed are interested in moving through their education as quickly as possible because they want to get back into the workforce. Many are looking to retrain, so they come to us for that education. We have also seen an increase in students with bachelor’s and master’s degrees taking courses in an effort to advance their education or change their field.”
For this edition and its focus on education, BusinessWest takes a look at the changing trends in summer sessions at local colleges and how they are responding to the growing demand.

Balancing the Budget
Tobin said books about college written for parents advise them to have children take core credit courses at less-expensive schools. Some do this at community colleges, while others turn to places like Westfield State.
The option offers a number of benefits, in addition to cost savings. It allows students to lighten their course load during the traditional school year and accelerates the time it takes to complete their education.
“Since 2008, we have seen a 25% increase in traditional students taking summer classes at Westfield,” said Tobin. “Students can take a course online here and get it transferred. This summer, we are offering 80 online courses. Last summer, we only had 64. We are trying to make sure they are the courses most in demand, and have also added an online bachelor’s completion program in business management. Plus, we are about to offer three more online degree-completion programs in sociology, history, and liberal studies.”
Tobin said the average age of students enrolled in these courses is 30. Many live in the eastern part of the state, and half of those are in the Business Management program. “It’s one of our largest growth programs in continuing education,” she explained. “People are asking, ‘what can I go to school for that will give me an edge in the workforce?’ and management is one of those areas.”
She added that today’s students want and need the flexibility that online courses offer. “At Westfield State, most of our students have to work to afford school. So we are giving them an option that allows them to do that.”
Summer courses concentrate a semester’s worth of learning into a few short weeks, which makes them rather intense. “They are not easy, but our students aren’t afraid of work; they just need balance and flexibility, which they get with online courses,” said Tobin, adding that many students take only one course per semester, which allows them to really focus on doing well, which can be difficult with more than one if they have families and other responsibilities.
Another increasing segment of the summer population is high-school students.
If their guidance counselors agree, they can take college courses during the summer and earn both high-school and college credits for them. “Most are taking basic core courses, but some are incredibly motivated and are taking advanced math and science classes,” Tobin explained, adding that classes that span generations offer different perspectives in learning. “Imagine being in a class online or in person with high-school students, traditional college students, and adult learners. To me, that is an amazing educational experience that you can only get in summer coursework.”
Springfield Technical Community College has also experienced an increase in demand for summer courses.
“In 2010, we had an 11% increase in students during the summer; that was a 25% increase in credits sold over the previous summer’s enrollment,” said Debbie Bellucci, dean of the School of Continuing Education and Distance Learning. “We attribute the increase to several things — the economy, our affordability, the wide range of summer courses that STCC offers, and the availability of summer Pell grants for returning students last year.”
STCC typically sees two types of students. The first group is composed of individuals who didn’t do as well as they wanted at their home institutions and want to lighten their loads for the upcoming semester with a cost-effective option. The second group is students who need health and nursing prerequisite courses required for entrance into many health or nursing programs.
The courses in greatest demand are Anatomy and Physiology I and II and Microbiology. General-education courses are also very popular, since they are required in every major, and include English Composition, Psychology, History, Math, Biology, Chemistry, and various business courses.
“STCC also offers several upper-level and unique courses, such as Organic Chemistry and Calculus I-IV, that attract students from other institutions who are home for the summer. They can transfer the course credits back to their home college or university,” Bellucci said, explaining that the school is continuously adding new courses.
This summer, new offerings include Physics of Green Energy, Fundamentals of CNC Machining, and Fundamentals of Acting, as well as online offerings such as Environmental Biology and Principles of Biology.

Private Offerings
McClure said all indications are that this summer will be a strong term at UMass at both the undergraduate and graduate levels. “Our registration staff is putting in overtime so folks aren’t delayed in signing up for classes,” he said.
However, students also want online courses, and enrollment in face-to-face classes has dropped. “Students find online classes more adaptive to their lifestyles, as they can take a class anywhere at any time. It is a national trend that online classes and degree programs are experiencing a lot of growth. So we are offering 30% more online courses this summer,” McClure said. “Frankly, we are astounded by the demand.”
About two-thirds of the university’s summer-school enrollees are traditional students. Some have double majors and want to ease their course loads in the spring and fall, but many work year-round and are able to take only 12 credit hours per semester. “So summer courses allow them to compensate for that; across the board, we are very pleased that we are getting this type of response,” said McClure, adding the university is holding three summer terms beginning in May. “We are highly motivated and continuously looking for new courses to meet people’s needs.”
Frank Bellizia, dean of Continuing Education at American International College, said AIC’s numbers have held steady during the past few summers. However, the school encourages adults thinking about returning to school to “test the waters” with a summer course. “Most of our continuing-education students are in degree-completion programs and are 45 to 50 years old,” he said.
This summer, AIC is launching a pilot program with about a dozen online courses. “We are probably among the last to get into this and want to see if it will make a difference in enrollment,” he said. “Not all courses can be offered online, but we are encouraging our instructors to try it out. We’ll see what happens.”
Bellizia isn’t surprised that state schools are reporting an increase in student population during the summer months. “Cost is a big factor, and we can’t compete with them, plus public schools are able to offer a wider range of summer courses. Holyoke Community College and STCC are our biggest competitors,” he said.
However, this summer AIC is offering a certificate program to try to expand its offerings in Institutional Advancement, Grant Writing, Fundraising, and Therapeutic Touch. “The programs are targeted at area professionals who want to get their certifications,” Bellizia said.
Matt Fox is director of recruiting and marketing for Western New England College, where summer enrollment has also held steady over the past few years. “We saw a significant spike in the summer of 2008, but since that time it has leveled out, and there has not been as much interest,” he said. “We feel it is due to the economy. Students are looking for more economical options. In the past, we had visiting students picking up courses, but we didn’t see the numbers last year.”
However, the school has six accelerated degree programs, which adult learners find attractive. The courses offer a mix of face-to-face, online, and hybrid courses, and adults like them because they have the ability to mix and match. “Some students prefer to take math courses face to face, especially if they have not been in school for some time,” Fox said.
But overall, there in an increasing trend toward spending a year or two at a community college and transferring the credits. “A lot of it is related to the cost of education; we do give discount tuition for part-time students, but the reality is that community colleges provide great opportunities,” he explained.
WNEC has seen an uptick in interest from adults who are thinking about returning to school. “They figure, if the economy takes a downturn again, more education will make them more employable,” Fox said, but most have a “wait-and-see mentality” because they don’t want to incur more debt. “If anything is changing, it’s that we are offering more and more online courses as people prefer them.”
The bottom line is that the demand for summer courses has risen. The economy and changing lifestyles are leading savvy consumers to meet their needs in a cost-effective and convenient manner, and those lazy, hazy days of summer have all but disappeared.

Coronavirus Sections Special Coverage

Dropping Down a Gear

By George O’Brien

Steve Lewis spends a good amount of each winter in Florida, and this year was no exception. He was planning on returning to the Northeast in late February, but eventually saw little point in doing so.

As February turned to March, there was even less incentive.

“I figure if you’re going to work from home, you might as well do it where it’s warm and sunny, and where you can play golf,” said Lewis, owner of Steve Lewis Subaru in Hadley, whose Florida address is the Delray Beach area.

But, make no mistake, he is, like most people, WFH, and from Florida he has a very clear picture of what’s happening at his dealership — and within the auto industry itself — during this pandemic. As it is for most all businesses, this an ultra-challenging time that comes with some learning curves and a great deal of uncertainty about what’s going to happen over the next several months.

Sales for March and April of this year are down roughly 50% from what they were over this same period last year, said Lewis, echoing others we spoke with on that estimate. Meanwhile, service work is better, but not as good as in ‘normal’ times. Meanwhile, methods of doing business have changed, with both sales and a good amount of service being undertaken with the customer never visiting the dealership.

And as the pandemic continues, many in the industry, including those we spoke with, said these trends will continue, to one extent or another, even after people are talking about this virus in the past tense.

“We saw this coming — we slowly started to see this change,” said Carla Cosenzi, president of TommyCar Auto Group, referring to everything from online buying to pick-up and drop-off for service work. “We were one of the dealers that believed this this was going to be the future, and I believe this will train the consumer on just how easy it is to buy a car online. And I think this will push online buying to happen for car dealers sooner than it may have if the virus hadn’t happened. But this was coming.”

As for volume of sales, it is obviously down dramatically, as those projections for year-over-year numbers would indicate. But they’re actually better than some people thought they might be, and they might get better still if consumers gain the confidence to take advantage of a number of incentives now being offered.

“I don’t think I’ve seen a better time to buy in all the years that I’ve been in this business,” said Lewis, who has a roughly a half-century under his belt. Elaborating, he listed everything from lower sticker prices to deferred payments; from gas prices now under $2 a gallon (and likely headed lower) to lower insurance costs resulting from people driving less.

Peter Wirth, co-owner of Mercedes Benz of Springfield, agreed that these incentives might be enough to inspire some people who were thinking about buying or leasing and needed something to incite them to action.

“There are some people where it doesn’t matter what the incentives are, they won’t buy a car, and there are people who would have bought the car with or without the incentives,” he explained. “And then there this is middle piece where you can maybe push someone over the edge — they’ll buy if they think they’re getting a really good deal. That has happened, and it’s probably going to continue to happen through May and into the summer.”

And if these incentives aren’t enough, there’s ongoing speculation that, because many car manufacturers have shut down entirely or shifted to making respirators or other products, there may come a day — when, no one can really say — when getting the model you want might become more difficult.

For now, the lots are full, manufacturers and dealers are providing incentives to help clear that inventory, and the world waits to see if and when the economy improves to the point where more people gain the needed confidence to make such a large and important purchase.

That’s the view from Florida, and right here in Western Mass. as well, as this sector works to drive through something that no one currently working within it has dealt with before.

Hitting the Brakes

Lewis told BusinessWest his main role at the dealership with his name on it is to act as a type of cheerleader for his staff. And in the middle of a pandemic, if that’s where we are, there isn’t much need for a cheerleader.

“I get people up and running, but the people who are there are maxed out,” he explained. “We’re bringing people back bit by bit because our business is increasing on a daily basis, but we’re certainly not there yet.”

Elaborating, he said maybe half the company’s employees are back at the dealership, with the service department “insanely busy,” as he put it, and sales working its way back, but volume still well off last year’s pace during what is traditionally a good time for dealers.

On the service side, Lewis, like others we spoke with, said there’s a lot of recall work being done, and some routine, or scheduled, maintenance, but certainly not as much, because people aren’t driving as much, and they’re less inclined to visit the dealership for service — even those who drive the brand he sells.

“Subaru people are very diligent — if they’re 200 miles over their oil change, they think they’re going straight to hell,” said Lewis. “They say, ‘am I OK, is everything OK?’ And we say, ‘yeah, you’re OK.’”

Meanwhile, much of the service work being undertaken doesn’t involve visits to the dealership anyway, as those we spoke with said the pick-up/drop-off method is becoming increasingly popular, and it is likely to stick once this is over. And even those who do come to the dealership for service can’t hang out in the waiting room — at least to the extent they once did — so they’re given a loaner car, even if it’s only for a few hours.

To conduct this type of service, a dealership needs to build an infrastructure, meaning both staff to do the picking up and dropping off and the loaner cars to be left with customers while their vehicle is being worked on. And those we spoke with have been doing just that.

Indeed, Cosenzi said TommyCar saw this coming and put an operation in place. It’s called TommyCar Go.

“We had the infrastructure in place before COVID-19 struck, so it wasn’t a difficult transition for us,” she explained. “We already had the loaner fleet, we already had the personnel in place, we already had the advertising in place and the website organized; for us, we were ahead of the curve when many other dealerships were scrambling to get their operations in place.”

Wirth said Mercedes-Benz now has a fleet of 40 brand-new cars and a team of staff members he would like to grow that is assigned to picking up and dropping off, a service that was starting to catch on before the pandemic forced everyone into their homes, but now has become much more popular.

“Consumers are adjusting to a new normal — they’re not done adjusting, but they are getting more used to it,” he told BusinessWest. “We’re doing more pick-up and drop-off than we ever have before, and we were doing a fair amount before that. And on the flip side, we’re very active with reaching out to people to get service campaigns or recalls that were pending that we would ordinarily just take care of the next time the car comes in.

“And some of this is going to stay with us; consumer behavior will change — it won’t be 180 degrees, but it will be different, and more people will be comfortable with pick-up and drop-off,” Wirth said, adding that his dealership is working to improve the process and is currently researching an app that will enable customers to track where the driver is and when he or she will make that pick-up or drop-off.

Providing Incentive

Meanwhile, patterns are changing on the sales side, again out of necessity. Consumers are doing their shopping online, and increasingly, they’re getting into a new car without having to get into the showroom. And often without leaving their home.

Buyers are directed to the dealers’ websites, the paperwork is now handled via e-mail and DocuSign, and cars are either picked up outside the dealership or, increasingly, in their driveway. And in keeping with the times, the cars are thoroughly sanitized before the keys change hands.

“These are hermetically sealed — they’re like an operating room when people pick them up,” said Lewis, echoing the sentiments of others and speaking for them when he said that dealers are doing their best to make sure buyers get a full tutorial on how everything works, even if the sales associate isn’t sitting in the passenger seat explaining each feature, as has historically been the case.

“Through the internet, we go over the car as best we can,” he explained. “And we invite them back in when this is all over for a complete tour of their automobile.”

Cosenzi agreed. “We’ve done a lot of FaceTiming and Google conferencing, and we’ve set up every kind of conference, from Skype to Google — whatever the customer wants,” she said in reference to creating opportunities to learn all about their car. “There’s been a lot of Webexing.”

As for sales volume, as noted earlier, those numbers are well off last year’s pace, but in some respects better than some might have expected given the damage done to the economy, the huge numbers of people now unemployed, and the high degree of uncertainty when it comes to the future and when the region and the country can return to something approaching normal.

“The way we’re tracking now, April’s going to be about 50% of what it was last year, which is better than we thought,” said Wirth, noting that all the sales have been handled online. “In the beginning, people were thinking that there was no business to be had, but gradually things improved.”

Cosenzi agreed. “There was a lull at the beginning when this first happened,” she noted. “I think everyone was in shock and was really scared. But now, the manufacturers have come out with so many amazing offers, we’re seeing people want to take advantage of that.”

Indeed, the incentives have come in a number of forms, from lower prices, to deferred payments, to protection if the buyer loses their job to COVID-19, and they are commanding the attention of many consumers.

Because most sales are internet-driven, Lewis said, he’s drawing business from a wider geographic area as people shop for the best deal.

“People are really shopping for the best dollar now,” he explained, “because there’s no sales personality involved in the sale; it’s all through the internet, and it’s all about who has the best price, and our pricing is such that we need to move their cars.”

Indeed, his dealership, like most at the moment, has plenty of cars. Lewis said his dealership has a full lot, more cars stored elsewhere, and it’s currently holding up cars at Subaru’s port of entry in Rhode Island.

“We have 150 new cars in stock, and about 100 used cars in stock,” he noted. “That’s about a month’s supply normally, but now it’s a two-months’ supply; we’re paying interest on them, so we’ve got to move them once the floodgates open; I could probably have 300 cars on site right now that are either delivered and on the lot or allocated to us, and we’ve held their delivery up because we don’t have any place to put them.”

Lots of Questions

If sales pick up, as some project they might, and those inventories are depleted, getting new supplies of cars might become more difficult until the manufacturers ramp up production again, noted those we spoke with.

But that day is far off, and there is still a great amount of uncertainty about what can and will happen over the next few months or even the next few weeks, as the stay-at-home order has been extended to at least May 18.

For now, dealers are coping with lots of cars, lots of questions, new ways of doing things, and trends that might become the new norm.

It’s all part of life for a sector that was moving in the fast lane but has had to drop down a gear — or two. Or three.

George O’Brien can be reached at [email protected]

Cover Story Sections Top Entrepreneur
Paragus Founder Reflects on Life in the Very Fast Lane

DelcieEntrepreneur2014DPartYou know you’re getting somewhere in life when your first name is all anyone really needs to make an identification.

That was the case with people named Elvis, Ringo, and Tiger (OK, his real name is Eldrick). And, to a lesser extent, it’s working for the 29-year-old that BusinessWest has chosen to be its Top Entrepreneur for 2014 — Delcie Bean.

Or just ‘Delcie,’ because that’s all that’s generally required when he becomes the subject of conversation. That’s true in part because, well, let’s face it, there are not many Delcies out there. But it’s also because Bean, in just a few years, has become a dominant force in the business community — and also with regional initiatives in the broad realm of economic development, education, and even office design.

By now, most everyone knows the story of how he first started selling things, like Creepy Crawlers and Ozark Lollipops, to classmates in the second grade, and started his own computer-repair company at age 14, when he was too young to drive but had no shortage of clients willing to pick him up and drive him to their home or business.

Most also know that he shaped what was named Valley Computer Works and later renamed Paragus Strategic IT (after asparagus — well, sort of) into one of the fastest-growing IT firms in the country, a fixture on Inc. magazine’s lists of the nation’s fastest-growing private companies, now boasting $4.25 million in annual sales.

They also know that he was the driving force behind Tech Foundry, a nonprofit, launched last year and still in the midst of a one-year pilot program, with the goal of training unemployed and high-school-age individuals and matching them with the precise needs of area companies. It’s an undertaking that’s drawn the praise of local and state officials alike for addressing one of the business community’s most perplexing, and persistent, problems — the dreaded skills gap.

Some might also know that Bean is a principal with a second business venture. Called Waterdog, it’s what he called a “tech-distribution company,” which partners with companies that make technology products and helps them find markets for those products. The enterprise, based in downtown Springfield, is closing on a $500,000 angel-investment round involving the Springfield Venture Fund and River Valley Investors, and is expected to add another 10 employees over the next year.

But less is known about what drives Bean and fuels his many passions. During a wide-ranging, quite enlightening interview, it became abundantly clear that Bean is very serious about:

• Entrepreneurship and fostering more of it;
• Careful and precise allocation of what has become a precious commodity — his time;
• A business philosophy that goes way, way beyond simply making money;
• Work-life balance;
• Getting unplugged much more than most could imagine given his success, his line of work, and the age we live in; and
• Playing a very significant role in the revitalization of Springfield and this region as a whole.

In short, his answers to BusinessWest’s many questions were quite revealing, and what emerged from this Q&A was a sentiment that Bean wants to be, and in many respects already is, a leader on several fronts, but especially when it comes to the growth and maturation of this region as a center for innovation, entrepreneurship, and jobs, something it was a century or more ago — and that he believes it can and will be again.

“If I can serve any benefit to inspiring others to get stuff done and to get motivated, then to me, that’s what’s ultimately worth it,” he said. “We have to continue to prove to people that you can do stuff, and that these things are possible. And I think the more people that have that positive spirit and get in the right perspective … that’s what’s going to change the Valley and bring us back to the glory days. Springfield was one of the biggest cities in the Northeast at one point, and there’s no reason why we can’t return to those days, just in a different way.”

In Good Company

As he settled back into one of the comfortable chairs in the conference room at Paragus’ recently opened, ‘outrageous green’-dominated headquarters in Hadley, Bean started the conversation by relating an exercise he recently undertook with some colleagues.

“We started talking about all the things that happened just in 2014,” he explained. “Within about 12 hours, I’d thrown up this website called springfield99.com where we started listing all the things that happened just in Springfield and just in 2014. And it’s amazing just how many things happened in this one year alone, some of which I was part of, some of which I would have loved to have been part of, but all of which I’m just proud to say are going on in the Valley.”

Delcie Bean

Delcie Bean says that a vibrant Springfield “is something I really want to play a role in.”

When asked for a list, he mentioned everything from the formal launching of Tech Foundry to the success enjoyed by Valley Venture Mentors; from TechSpring, the initiative launched by Baystate Health to foster entrepreneurship within the healthcare spectrum to the innovation center being built downtown; from Barbara Walters speaking at Bay Path University’s annual leadership conference to an American Pickers episode taped in the city that involved old Indian motorcycles.

“We got to item 45, and then we remembered that MGM got approval to open a casino,” he went on. “It was so cool to see that there was so much going on that isn’t necessarily in the shadow of the casino; it’s not a footnote to the casino — the casino is just part of this movement that’s going on.”

Before elaborating on the many aspects of that movement, BusinessWest first asked Bean about his various business ventures and what’s likely to happen next.

We started with Paragus, the IT-solutions company that now boasts more than 40 employees. The coming year shapes up to be an intriguing one, with Bean initiating an employee stock-ownership program (ESOP), and the Paragus team eyeing a host of avenues for expansion — in a variety of forms.

BusinessWest: Talk about the ESOP. It’s a big step, and there are risks involved. Why take this step now, and what does it mean for Paragus for the short and long term?

Bean: “In a lot of ways, this transition to an ESOP is a gamble on my part. I’m betting that the company will grow even faster and net even bigger returns in the hands of the employees than it would have if I had continued to remain as 100% owner.

“The employees will own 51% of the company, and I’ll own 49%, and the hope is that, by being owners and thinking and behaving differently, they will drive better results. It has to not only happen, but it has to happen at a multiple big enough to offset the growth I would have gained on my own if I had retained 100% of the shares.”

BusinessWest: How are you preparing your employees for what will be a dramatic shift in their role — and also in their outlook about the company and where it can go?

Bean: “We’ve spent that past 18 months preparing employees for that transition, because it is a big change. I led a class recently called ‘What Does it Mean to be an Owner?’ and we went through the process together of defining what are the characteristics of a truly great owner. I then challenged them to identify one characteristic that they had room to improve upon, and work with me one on one to develop an action plan for how they could make progress on improving on that characteristic.”

BusinessWest: Talk about your own role moving forward. Will it change, and if so, how?

Bean: “One of my goals and objectives is to create businesses that are not dependent upon me. Another way that I define success is getting people to be self-reliant, or empowered, or in a position where they’re not dependent on me. Every day, Paragus is less and less dependent on me personally, and that’s a huge mark of success.

“It means that we have a strong leadership team, it means that we have empowered employees, it means that we have good systems and processes. It means we have a healthy business. It’s great seeding companies and getting them started, but then empowering and finding just the right people, the right mix, and the right plan so they can grow and thrive and succeed on their own.”

BusinessWest: What is your long-term vision for the company, and how does the ESOP affect that? Is this a company that you envision someday being sold to a much larger entity?

Bean: “I decided a few years ago that Paragus was never going to be that company — it was never going to be the company that we grew to sell externally, and the ESOP is putting a nail in that coffin. By making an ESOP, we’re very publically saying, ‘this is a company that’s going to remain here in the Valley, owned by the Valley, and here to support and contribute to the Valley.’

“But that doesn’t mean that they don’t have big, aspirational goals. They want to look at some acquisitions, they want to open up some other offices, they want to expand into some other markets. They want to make this company big, and they want to be the ones who own it and do it. We don’t want to grow it to sell it.”


BusinessWest: Can Paragus meet all those lofty goals you mentioned by remaining a Western Mass. company, or just a Western Mass. company? There are some competitive disadvantages to being in this region, and it can’t be easy to recruit top talent to this region. Will Paragus still be a fixture here in five, 10, or 20 years?

Bean: “I think Paragus can always be here and will always be here. But if Paragus wants to continue to grow at 30% a year, as it has for the past five years, at some point, and probably not too far from now, they’re going to have to expand their market, and that might mean opening up a Paragus in another market. But that won’t mean leaving Western Mass.

“I can’t imagine a future where Paragus abandons Western Mass., but I can imagine a future in which we have a branch anywhere from Denver, Colorado to Hartford, Connecticut. In fact, there has been a lot of talk, probably just because people love the area, about Denver — it’s a really cool city going through some exciting times, and a place where the Paragus team members can see themselves having a lot of fun. There’s been nothing serious, but there has been some talk about how maybe, someday, that would be a cool place to put some new roots.”

Bean says the employee stock-ownership program

Bean says the employee stock-ownership program he’s initiating should enable the company to grow even faster and net bigger returns than if he remained sole owner.

The Future Is Now

BusinessWest: Let’s switch gears and talk about your participation in economic-development-related initiatives and your thoughts on Springfield and the region as a whole. If we were doing this interview 10 or 15 or 20 years from now, what would you like to have said you’d accomplished beyond success with your businesses?


Bean: “Right now, I have become so excited about the prospect of a revitalized, rejuvenated Springfield that I’d like to be able to say that, not only has Springfield accomplished that, but some actions that I took part in contributed.

“What that looks like is so hard to define, but I think it’s one of those things where you know it when you see it, whether it’s the energy or the excitement or the pure quantity of people on the street. But a vibrant Springfield is something I really want to play a role in.”


BusinessWest: You sound quite upbeat about the Valley’s prospects. What is the basis of that optimism?

Bean: “Things are coming together in many ways, especially in Springfield. Through Valley Venture Mentors, the innovation center, the accelerator program, and other initiatives, we’re creating entrepreneurial energy, and the possibilities are very exciting.”


BusinessWest: Beyond Tech Foundry and its mission of helping to create a large, talented workforce, what are some of the other ways you’ve become involved in economic-development efforts?


Bean: “I sit on two EDC [Economic Development Council of Western Mass.] boards, the Entrepre-neurship Committee and the Homefield Advantage Committee, and I really enjoy that work. I also get involved in other ways, such as mentoring entrepreneurs.”


BusinessWest: Mentoring entrepreneurs? Do you do a lot of that?

Bean: “I do, either through a program like Valley Venture Mentors or separately on the side. I also take phone calls … I don’t know how I got signed up for this, but people will come to me and say, ‘hey, I’m thinking of moving to the Springfield area, and someone gave me your name as somebody I should talk to before I move there.’ I’ll give them an idea about jobs and positions and what I think the economic landscape looks like and how awesome and exciting it is to be here right now. Maybe once a week I’ll get a call like that, and it’s great to know that, once a week, someone’s thinking about moving back here.”


BusinessWest: Many economic-development leaders are bullish about improved rail service between Vermont and Southern Connecticut. Do you believe such service can change the equation in this region, and if so, how?

Bean: “The Tofu Curtain drives me crazy, and I’m hopeful that maybe Northampton, Holyoke, and Springfield start working better together. Maybe the ease of getting from one place to another because we don’t have to deal with the car … maybe it makes the communities more connected and work more synergistically.

“That’s my most aspirational hope for this train; we call it ‘the Valley,’ but it’s really two very distinct sections, and you could argue there’s three because of Franklin County. Look at Holyoke and Springfield — it is amazing how little those two cities work together, and they’re so much alike; they’re both Gateway cities within a stone’s throw of each other with similar problems and similar challenges, and they’re not working collaboratively as they should be, and I’m hoping one stop on the rail line changes all that.

“I’d love to see the Valley function as one neighborhood, and if you look at Silicon Valley and so many other parts of the country, they’re the same size as our valley, but we’re so much more insular. And people complain that it takes 20 minutes to get from Northampton to Springfield. Look at Boston — it takes 20 minutes to get anywhere, and they’re doing just fine.

“That’s my hope, that maybe this rail service gives us one less excuse to not do business with each other, or have lunch together, or have meetings together and not fight about whether it’s in Northampton or Springfield.”

BusinessWest: What about the casino? This is not exactly innovation, but it is economic development and jobs. Will this be a positive force in the city and the region?

Bean: “I have very positive feelings about the casino’s impact and what it’s going to do for the city, but I think’s it’s important that it doesn’t define us — and it doesn’t sound like it is. It sounds like we’re defining ourselves.”

Time and Space

BusinessWest: Considering the many types of demands on your time, you have probably become adept at how that resource is allocated. Talk about how you distribute the hours in your day and find time for everything you want to do.

Bean: “It’s definitely challenging. There are a lot of things competing for my time, and I’m one of those people who has a hard time saying no to things I’m passionate about or that I think are good and worthy. But there are plenty of things I do say no to; for example, I’m not an advocate for long meetings where there’s no clear purpose and the dialogue isn’t going to result in any clear action items. I’ve been to more than a few of those, and I’ve learned my lesson; those meetings do have a purpose, just not a purpose that I’m able to contribute much to, so I’ve learned that they’re not a good investment of my time.”


BusinessWest: Talk about those occasions, and those causes, for which saying ‘no’ is not an option.

Bean: “There are three different buckets that I put my time into right now, and maybe one sub-bucket. For starters, there’s Paragus and Waterdog; I work from 6:30 a.m. to 6:30 p.m. most days, and in that 12-hour span, Paragus gets six of those hours, and Waterdog probably gets two of those hours. But what’s nice is that still leaves me with four hours a day, and that’s where I would put my outside interests or economic-development interests, or giving back, or however you want to classify that.

“A big piece of that goes to Tech Foundry, but that still leaves plenty left over to be a speaker at various events, to attend different meetings, to mentor entrepreneurs, to go to city planning meetings, and a lot of other things.”

BusinessWest: Time management is a critical assignment for all business leaders. Talk some more about your approach to it and how you get the most out of each hour in the day.

Bean: “I have a very, very full calendar — every minute is booked between 6:30 a.m. and 6:30 p.m., and two nights a week I work late, and that usually means I have some event I need to attend. That’s where I’m really selective; there are so many great events in the Valley to go to at night, and I only pick two a week. And if I’m going to do a late night, I’ll try to do two or three things that night.

“I live an hour and 15 minutes away in New Hampshire, and a few years ago I hired a driver, so I use my commute time to do all my e-mail so that during the day I don’t even look at my computer — I just go from meeting to meeting as my phone instructs me to, and then I have two hours at the beginning and end of each day to catch up on e-mails, get proposals, or correspond with people.

“Hiring a driver was an economic decision. I ran the math and looked at how productive I could be with an extra two hours a day and what it cost to pay someone for those four hours, and decided it made perfect sense. This gives me a guaranteed two or two and a half hours a day when no one can walk into my office, call me on the phone … it’s just a guaranteed two hours of e-mail and going over proposals.”

Investments in the Valley

BusinessWest: You must get a lot of requests to serve on boards and take part in economic-development-related initiatives. How do you decide where to put your time and energy?

Bean: “We get a lot of those requests, and they all go to Margie, my assistant. She’s gotten to know really well what I’m passionate about, what I’m interested in, and what I’m not, so she will vet them, send me to ones that she thinks are worth me at least looking at, and then I’ll figure out what the commitment is going to be.

“For example, I’ve been very good about not getting on the boards of nonprofits, only because there are so many of them, it would be hard to choose, and I have my own nonprofits for which I’m president of the board, and I don’t want to distract from those energies. But there was an opportunity that came along where an organization is going to be forming a charter school in Springfield, and that organization, Up Academy, has a track record that’s just mind-blowing. It will take over an existing Springfield middle school, serve the same students and use the same money, but run it privately.

“I started hearing about that, and I started researching the track record and learning more about that organization, including the work they did in Lawrence, the work they did in Boston. It was so impressive that I did agree to join their founding board because I feel that education in Springfield has got to be a priority, and what it needs right now are some new, fresh perspectives, some new minds, and some new thoughts. So this was one where I broke my own rule and got involved.”

BusinessWest: You also get a number of requests to speak to different groups and offer keynote addresses at events. First, do you like public speaking — is it something you’ve become good at? And, second, how do you decide which speaking requests to accept?

Bean: “Speaking is always something I’ve enjoyed, and it’s always something I thought came naturally to me. I don’t know; I’ve never sat in the audience, so I don’t know how I come off. But it’s never something that’s made me nervous or uncomfortable.

“And what I really like about public speaking is having the opportunity to use that platform to energize an entire group of people at one time around a thought, an idea, an interest, an excitement level, and really get people to leave that room thinking differently and feeling differently. If I accomplished that, then I’m thrilled.”

BusinessWest: What have been some of your recent assignments, and did you feel you’ve been able to energize the room, as you mentioned?

Bean: “One of the most exciting ones I got to do recently was the Grinspoon Foundation entrepreneurship dinner, where they asked me to be the keynote speaker. What I liked about it was that here were 300 to 400 college kids who had a demonstrated interest in entrepreneurship, and were asking themselves those questions in their heads: ‘can I do this? Is this right for me? How would I even get started? Am I really cut out for this?’ And being able to share my story with those kids and talk to them about my experiences and my perspective on the situation and give them the confidence and encouragement to go off and do it … I certainly left that night feeling energized and excited.

“At least when compared to when I spoke at the Massachusetts Developers Conference. That was certainly fun and exciting, but I don’t think I changed a lot of hearts and minds that day. It will be the same when I speak at a Federal Reserve Bank event in Boston in January. That will certainly be fun, and it will be a great audience, but I don’t think I’ll change a lot of hearts and minds. Hopefully I will, because that’s when I really enjoy it — when I get a bunch of people really excited.”

Managing Expectations

BusinessWest: Let’s talk about your management style, your thoughts on running a business, and your opinions on what makes a true business leader. And maybe the logical place to start is by asking if you’ve had any mentors or any business owners you’ve borrowed from or tried to emulate.


Bean: “I personally like to draw on the best of everybody, so I have a handful of mentors, and there are things about them that I emulate and maybe things about them I’m not so keen on. I try to pull the best characteristics from everyone I know. But if there was one person I had to point to … I really like what [Zappos founder] Tony Hsieh has done, not just with that company, but his philosophy, his mindset, his personality.

“He’s someone who’s really gotten the economic-development bug and is trying to rebuild the entire city of Las Vegas, which was worse off than the city of Springfield was, and turn it into a vibrant, functioning city again. And that’s inspirational, because it’s rare that somebody with that much money, where there’s so little that he’s going to gain from this personally, is so passionate about a city and its revitalization. To see him dedicate his time and energy to that project definitely gives me encouragement to know that’s there’s nothing wrong with not spending all of your time trying to make money.”

BusinessWest: Can you elaborate on that thought, because making money is what has driven most entrepreneurs throughout history.

Bean: “There are some people who go from one enterprise to the next one to the next one, and it’s always about ‘how big can I make the coffers?’ There’s nothing wrong with that — that’s capitalism — but there’s a lot of room for also making sure you understand what makes you happy, what you enjoy, and for me, that’s seeing things happen. And if I can make things happen, even if those things don’t directly correlate back to some financial interest of mine, I get joy from the act of seeing them happen.

“Seeing Tech Foundry launch … maybe it helps Paragus someday with workforce — maybe. But there are many things I could do that are a lot less expensive and a lot less time-consuming, but seeing it happen, seeing those kids show up, seeing the impact on the community, that, to me, totally justifies the time, the money, and everything else.”


BusinessWest: Who else inspires you, enough for you to want to emulate them?

Bean: “There are so many people, it’s hard to narrow it down. I’m certainly inspired by (long pause) even Bill Gates to a certain extent. It’s a tough one — he’s very controversial; there are a lot of things you can say about him. But I’ll say I’m inspired by the fact that, despite all the money he’s made, he’s dedicated so much of his time to giving it away — but not just by writing big, fat checks.

“He’s trying to figure out how to make a meaningful impact on the world, whether it’s through the malaria work they’re doing or … he’s got a project where he’s trying to use spent nuclear rods to create clean electricity. It’s so much easier for him to write a check, but for him, as it is for me — not that I’m comparing myself to Bill Gates — he’s taking his time, his energy, and his passion and using it for more than creating wealth for himself.”


BusinessWest: Anyone in this region who has been a mentor or a source of inspiration?

Bean: “There have been many. The Davis Brothers [John and Steve, former third-generation owners of American Saw, now Lenox] are a good example. Those are guys who don’t have to be here; they can be doing a lot of other things, but they’ve chosen to spend their time, money, and energy impacting the community that they’re in, and in ways that are really inspirational.

“They could be doing financial investing in areas that are probably going to net them better returns, but they’re committed to everything from for-profit investment to not-for-profit investment, but also giving their time. The fact that Steve Davis is chair of the Entrepreneurship Committee, and John Davis has his Springfield Business Leaders for Education, another group I decided to join, shows they’re dedicating more than their time; they’re here every day, they’re giving their money, their effort, and they don’t have to be. And that’s inspiring. Watching them almost makes me feel obligated; if they’re doing it, how could I not do it?”

BusinessWest: You’re 29 years old, but you’ve been the boss your entire life. Most people have the opportunity to learn and grow by watching and drawing out those on the higher rungs on the ladder. You’ve never really had that opportunity; do you feel that maybe you missed out on some learning opportunities?

Bean: “That’s a good question. ‘No’ is the short answer. I had never been taught that who you learn from are the people above you in your own organization, because I’d never been in an organization big enough to do that. I was naive in the sense that I didn’t know that’s how it’s supposed to work.

“So I learned from everybody. I learned from my clients, from my vendors, from my banker, my lawyer, my accountant — I wouldn’t just let them do stuff for me, I’d make them explain it to me; I’d look over my accountant’s shoulder while he’s doing my tax returns and my books, asking him mind-numbingly boring questions, because I really wanted to know, and I needed to see the big picture.
“I learn from my staff, I learn from community leaders, and I read a lot. I’ve learned a lot from the books I’ve read; I can’t understate the amount of knowledge I’ve accumulated from reading some phenomenal business books.”

Hanging in the Balance

BusinessWest: We’ve talked about business, economic development, mentoring, community service … what do you do when you’re not doing any of that?

Bean: “When I’m really not working, I love just being with my family. We moved to New Hampshire because I love the outdoors and I love being in a rural environment. I’ve got two young kids — a 3-year-old and an 18-month-old — and I love just being out with my wife and kids.

Delcie Bean, seen here with his wife, Julia

Delcie Bean, seen here with his wife, Julia, and sons Delcie Bean V (Jack), left, and James, says he values work-life balance and has a strict no-work policy on weekends.

“We live on 16 acres that abut 16,000 acres of state land, and so we just love going on hikes in the woods — endless trails where you can never walk the same path twice. I love that stuff. I love just being at home with my family, just taking it really easy and relaxed.

“One of the reasons I moved up there is I spend so much time around people all day long, so it’s really nice being up somewhere where the only thing you can hear are the birds and the trees; it’s so quiet and peaceful up there.”

BusinessWest: Can you really just put aside the various kinds of work you have like that?

Bean: “I don’t really have much choice. It’s also very unplugged up there — we barely have Internet; I have a crappy DSL connection. Even if I wanted to work. it would be miserable.”

BusinessWest: Somehow, you don’t seem like the type who could be unplugged for very long.

Bean: “You’d be surprised. I work almost a 12-hour day, but then when I do get home, especially on the weekends, I have a very strict no-work policy. That time is for me and for my family. It takes a lot of energy to do what I do, and I need to kind of recharge and regroup, and part of that is being unplugged and not being ‘on.’

“When my wife and I go on vacation, we go to these really, really secluded destinations where we don’t do anything — we’re just vegetables where we just spend time with each other and there’s no other people.”

BusinessWest: Where do you go?

Bean: “My favorite place … there’s this villa in Jamaica on the other side of the island from where everyone else goes, in a tiny little fishing village. We rent it out, and the only people there are a cook, a maid, and a pool guy; those are the only three people you see the entire time you’re there. They make all your meals for you, and you live in this beautiful house with your own private beach and your own swimming pool. You can completely just unplug and relax; there’s no Internet, no TV. I just read and read and read, and enjoy disconnecting.”

BusinessWest: Where else do you go?

Bean: “I make a clear distinction between vacationing and traveling. We try to commit to a system where every other trip we travel — we’ll go to some city and walk around, like we just got back from Quebec City this past summer — and the alternating trip is what I call vacationing, where we don’t do anything.”

BusinessWest: Do you think you have a proper balance between life and work?

Bean: “I do, and that’s because I work hard at it. I decided to hire a driver around the time I had my first kid. It allowed me to get home an hour earlier because I wasn’t staying at work that extra hour doing my e-mail. So, except for those two nights I work late, those other three I make it home in time to put the kids to bed, and that’s important to me.

“And two days a month I go into work late so I can drive my kid to school. I really enjoy it, and it means a lot to him. Finding a balance was tough, and I’m very fortunate that my wife is able to stay home with the kids; that has helped a lot. And my no-work-weekend policy makes a huge difference, because those two days are 100% about being with the kids and the family.

“And that also speaks to my point earlier about how one of my objectives is to create businesses that are not dependent upon me. That gives me the flexibility to go to that Little League game when my kids get a little older, or that school play, and not feel like the whole world revolves around me being at my desk. I don’t want people so dependent on me I’m handcuffed.”

He Gets IT

To say that Bean has been successful in remaining un-handcuffed would be a huge understatement.

By carefully managing time, empowering people, and putting effective systems in place, he’s found the hours, the energy, the will, and the freedom to be a force in the Pioneer Valley on a number of levels.

And at 29, and with a firm commitment to remain at the forefront of efforts to both grow his businesses and be a part of the efforts to revitalize the region economically, he’s certain to be a force for years and decades to come.

Stay tuned.

Previous Top Entrepreneurs

2013: Tim Van Epps, president and CEO of Sandri LLC
2012: Rick Crews and Jim Brennan, franchisees of Doctors Express
2011: Heriberto Flores, director of the New England Farm Workers’ Council and Partners for Community
2010: Bob Bolduc, founder and CEO of Pride
2009: Holyoke Gas & Electric
2008: Arlene Kelly and Kim Sanborn, founders of Human Resource Solutions and Convergent Solutions Inc.
2007: John Maybury, president of Maybury Material Handling
2006: Rocco, Jim, and Jayson Falcone, principals of Rocky’s Hardware Stores and Falcone Retail Properties
2005: James (Jeb) Balise, president of Balise Motor Sales
2004: Craig Melin, then-president and CEO of Cooley Dickinson Hospital
2003: Tony Dolphin, president of Springboard Technologies
2002: Timm Tobin, then-president of Tobin Systems Inc.
2001: Dan Kelley, then-president of Equal Access Partners
2000: Jim Ross, Doug Brown, and Richard DiGeronimo, then-principals of Concourse Communications
1999: Andrew Scibelli, then-president of Springfield Technical Community College
1998: Eric Suher, president of E.S. Sports
1997: Peter Rosskothen and Larry Perreault, then-co-owners of the Log Cabin Banquet and Meeting House
1996: David Epstein, president and co-founder of JavaNet and the JavaNet Café

George O’Brien can be reached at [email protected]

Chamber Corners Departments

ACCGS

www.myonlinechamber.com

(413) 787-1555

 

• Oct. 2: Rake in the Business Tabletop Showcase, 4:30-7 p.m., 1599 Memorial Dr., Chicopee. The ACCGS has joined the Greater Chicopee, Holyoke, and Westfield chambers of commerce to bring members an affordable way to market their business. Platinum Sponsors: Charter Business, PeoplesBank, and Westfield Bank. Gold Sponsors: BusinessWest, First Niagara Bank, the Westfield News, and Harrington Insurance. Tables cost $100 and include table covering, skirt, and electricity (if needed). This opportunity is open to chamber members only. Make table reservations online at www.myonlinechamber.com, by calling CecileLarose at (413) 755-1313, or e-mailing larose@myonlinechamber. You may also fax your form to (413) 755-1322. The cost to attend the event is $5 if pre-registered, $10 at the door.

• Oct. 11: The Western Mass Business Expo, 7:30 a.m. to 6 p.m., MassMutual Center, Springfield. The ACCGS is partnering with BusinessWest on the event, which starts with the Chamber Breakfast at 7:30 a.m. in the ballroom, where Commissioner of Higher Education Richard Freeland will release the report “Time to Lead: the Need for Excellence in Massachusetts Public Higher Education.” Also planned are brief comments by area college presidents. Tickets cost $25 per person for breakfast and $45 per person for lunch. For reservations to the breakfast or lunch, contact Cecile Larose at [email protected], or register online at www.myonlinechamber.com.

• Oct. 17: Business After 5, 5-7 p.m., Six Flags New England, Agawam. Come join the chamber as Six Flags offers an inside look at the Looney Tunes characters and how they prepare to meet the public. Sponsorships are still available for this event. The Chamber has reduced the price of its After 5 this season to $5 for members and $10 for non-members. Reservations are accepted at www.myonlinechamber.com or by emailing Cecile Larose at [email protected]. There will be food and a cash bar.

• Oct. 26: Super 60 Luncheon, 11:30 a.m. to 1:30 p.m., Chez Josef, 176 Shoemaker Lane, Agawam. This annual chamber event recognizes the top 60 companies in both revenue and growth. Presenting sponsor is Health New England. Other sponsorship opportunities are still available. Guest speakers are Stanley Kowalski III, owner and founder of FloDesign Inc., and Secretary of Housing and Economic Development Greg Bialecki, who will show how government and private industry can work together successfully in this environment. Cost is $50 for members, $70 for non-members. Reservations can be made online at www.myonlinechamber.com or by emailing Cecile Larose at [email protected].

 

Amherst Area Chamber of Commerce

www.amherstarea.com

(413) 253-0700

 

• Oct. 4: Amherst Area Chamber of Commerce Annual Awards Dinner, 5:30-9 p.m., Lord Jeffery Inn. Annual Awards Dinner presented by PeoplesBank. Emceed by Monte Belmonte of 93.9 FM. This year’s A+ Awards recipients are the Hitchcock Center for the Environment, Legacy Award for Environmental Leadership; Ray Shafie, former owner of Copy Cat Print Shop, Lifetime Achievement in Business; Chris Riddle, retired architect and founder of Kuhn Riddle Architects, Lifetime Achievement in Business; Youssef Fadel, New England Promotional Marketing, Chamber MVP. Additional sponsors: Health New England, J.F. Conlon & Associates.

• Oct. 12: Chamber Legislative Breakfast, 7:15-9 a.m., Lord Jeffery Inn. Cost: $15 for non-members, $12 for members.

 

Franklin County Chamber of Commerce

www.franklincc.org

(413) 773-5463

 

• Oct. 12-13: Brick & Mortar International Video Arts Festival, 4-10 p.m., downtown Greenfield. A walking tour of video art. Free admission. See www.greenfieldvideofest.org for more information.

• Oct. 19: Breakfast Series Program, 7:30-9 a.m., Bella Notte Restaurant, Huckle Hill Road, Bernardston. Thank you to U.S. Rep. John Olver. Sponsored by Greenfield Cooperative Bank and the Academy at Charlemont. Cost: $12 for members, $15 for non-members. Call (413) 773-5463 for reservations.

 

Greater Easthampton Chamber of Commerce

www.easthamptonchamber.org

(413) 527-9414

 

• Oct. 6: Casino Night, 6-11 p.m., One Cottage St., Easthampton. Come try your luck at an array of gaming tables. Lucky winners will win prizes. Hors d’oeuvres and a cash beer and wine bar throughout the evening. Major Sponsors: Easthampton Savings Bank, Finck & Perras Insurance Agency. Cost: $25 in advance, $30 at the door. For more information, visit www.easthamptonchamber.org.

• Oct. 11: Networking by Night Business Card Exchange, 5-7 p.m., hosted and sponsored by Cooley Dickinson Southampton, Rehabilitation & Outpatient Services, Big Y Plaza, College Highway, Southampton. Hors d’oeuvres and door prizes. Cost: $5 for members, $15 for non-members.

• Oct. 22: Celebrity Bartenders Night, 6-9 p.m., Opa-Opa Steakhouse & Brewery, 169 College Highway, Southampton. Join us for a night of fun with local celebrities mixing drinks. Your tips benefit the chamber’s holiday-lighting fund. Raffles and fun. Free admission.

 

Greater Holyoke Chamber of Commerce

www.holyokechamber.com

(413) 534-3376

 

• Oct. 2: Rake in the Business Table Top Showcase, 5-7:30 p.m., Chicopee Castle of Knights. Four area chambers — Holyoke, Chicopee, Westfield, and ACCGS — are getting together to present a tabletop mini-trade show. Tables cost $100. Call (413) 534-3376 to register, or sign up online at www.holyokechamber.com.

• Oct. 3: Sales Training Breakfast, 7:45-9 a.m., the Log Cabin, 500 Easthampton Road, Holyoke. “How to Close the Sale in the New Economy,” Marc Wayshak, author of two books on sales and leadership, shares his revolutionary selling system for salespeople, entrepreneurs, and companies alike. Cost: $25 for members, $30 at the door and for non-members. Call (413) 534-3376 to register, or sign up online at www.holyokechamber.com.

• Oct. 10: Autumn Business Breakfast, 7:30-9 a.m., the Log Cabin, 500 Easthampton Road, Holyoke. Sponsored by the Republican and Holyoke Medical Center. Recognizing new members, business milestones, and networking breakfast meeting. Cost: $20 in advance, $25 at the door, $30 for non-members. Call (413) 534-3376 to register, or sign up online at www.holyokechamber.com.

• Oct. 17: Chamber After Hours, 5-7 p.m., the Pioneer Valley Railroad train at Holyoke Heritage Park. Business networking event to take place on a train car and caboose, including a 50/50 raffle, a variety of door prize, and complimentary appetizers and beverages. Cost: $10 for members, $15 for non-members. Call (413) 534-3376 to register, or sign up online at www.holyokechamber.com.

• Oct. 22: “Building a Small Business” Seminar, the PeoplesBank Conference Center at the Kittredge Business Center. Reception at 5 p.m., followed by a 6 p.m. panel discussion on “Writing a Business Plan, Sales, Marketing, Networking, and Adapting to a Changing Economy.” Free admission. Call Joanna Brown at (413) 552-2253.

 

Greater Northampton Chamber of Commerce

www.explorenorthampton.com

(413) 584-1900

 

• Oct. 3: Arrive @ 5, 5-7 p.m., 99 Pleasant St., Northampton. Sponsored by Innovative Business Systems, Crocker Communications, and Pioneer Training. Cost: $10 for members.

Professional Women’s Chamber

www.professionalwomenschamber.com

(413) 755-1310

 

• Nov. 14: November Luncheon, 11:30 a.m. to 1 p.m., Max’s Tavern, MassMutual Room, Basketball Hall of Fame, Springfield. Guest Speaker: Lynn Ostrowski of Health New England. Cost: $25 for members, $35 for non-members.

 

Greater Westfield Chamber of Commerce

www.westfieldbiz.org

(413) 568-1618

 

• Oct. 2: Rake in the Business Table Top Showcase, Castle of Knights, Chicopee. Presented by the Greater Chicopee, Greater Holyoke, Greater Westfield, and Affiliated Chambers of Commerce of Greater Springfield. Exhibitor tables cost $100.00 (Westfield’s new members get a 50% discount), and each receive six extra passes to the show. Cost: $5 in advance, $10 at the door. Each ticket is entered into a drawing for a Kindle Touch with a leather case. Platinum Sponsors are Westfield Bank, PeoplesBank, and Charter Business; Gold Sponsors are BusinessWest, the Westfield News, First Niagara, and Harrington Insurance Agency Inc. Call Pam at (413) 568-1618 or e-mail [email protected] to register.

• Oct. 17: WestNet Oktoberfest, 5-7 p.m., East Mountain Country Club, 1458 East Mountain Road, Westfield. Sponsors: Comcast and Frosted Swirl Cupcakes. Cost: $10 for members, $15 cash for non-members. Your first WestNet is always complimentary. Call Pam at (413) 568-1618 or e-mail [email protected] to register.