President, Digiarks: Age 39
Rob Madrid considers himself a marketer who has always used digital marketing as a primary tool.
Armed with an MBA from Western New England University and a bachelor’s degree from Springfield College, Madrid held positions with Weed Man Lawn Care, the American Hockey League, and the Basketball Hall of Fame. Before founding his own business, he was head of client strategy for MassLive.
“I bounced around, not because I was getting fired,” he said. “It was the budding entrepreneur in me getting impatient. Once I developed digital expertise, I felt I could be successful on my own.”
Madrid and a partner started Digiarks, a digital marketing and design firm, in 2021 with the founding principle “honest, smart, experienced digital marketing — no BS.”
“Our slogan is what we’re all about,” he said. “We’re about honesty and transparency on top of knowing what we’re doing.”
Last fall, after buying out his partner, Madrid asked his wife, Sara, to join the firm, bringing skills in content creation and account management. Digiarks also added a remote graphic designer.
“We really have two companies that work hand-in-hand,” he said. “Our graphic designer is the creative arm that compliments the traditional digital marketing company, which executes ad campaigns and other things.”
Madrid has become a popular speaker on digital-marketing topics. His advice for budding entrepreneurs? “Make sure you have a diverse skill set, because you’ll need to wear every hat.”
Another piece of advice is to “segment your time between administrative duties and prospecting, while making quality work the core of what you do. Quality work will turn into more business; that’s certainly been our experience.”
Inspired by the business book Good to Great, Madrid is committed to following the concept of striving to be the best in the world at what he can become the best in the world at, and avoid areas where he won’t be the best.
“We develop wonderful websites, high-quality ad campaigns, SEO marketing, and consulting,” he said. “By emphasizing these core competencies, we can focus on what we do best and make our clients successful.”
To Madrid, nothing is more important than Sara and their three children. While he hopes to see Digiarks succeed and grow, he will not let success compromise his ethics.
“Every day I ask myself, ‘will my kids be proud of me?’ That’s how I want to live and do business. That’s what guides me.”
—Mark Morris





He calls it the ‘Marcotte Ford campus,’ and that name certainly works.


Jeffery Markham Jr. is no stranger to the nonprofit world, having worked with them in many capacities, from volunteer efforts to convening them in a major public-health research project. Now, the tables have turned — literally.
Longmeadow native and Bay Path University graduate Stephanie O’Leary observed that “I’ve completed all my schooling in a town that’s eight square miles.”
By the summer of 2017, Nick Pandolfi was at a crossroads in his life and career.
Amanda Pham joined the Springfield Redevelopment Authority in 2010, at what would have to be called a watershed moment — for the city, the SRA, and her own career.
Growing up, Dallas Pilecki said, “I always wanted to help people. I had a passion for that.”
Holyoke City Councilor Israel Rivera’s pursuit of a master’s degree in public administration from Westfield State University might not sound out of the ordinary, until he tells his backstory.
“There’s never a dull moment.”
By his teen years, Kyle Snow was working hard at landscaping and snow removal — when weekends and summer breaks from school allowed him to. Even before that, at a very young age, he was busy working around the Greenfield shop of his family’s business.
Ciara Speller says she’s always been a storyteller.
Andrea St. Louis has a number of titles and many different … let’s call them jobs, although some of them are more like passions.
You might say Northeast IT Systems was on a roll right from the start.
Erica Swallow’s résumé confuses people because she has worked in journalism, high-tech, and, currently, real estate.


















We are excited to announce that BusinessWest has launched a new podcast series, BusinessTalk. Each episode will feature in-depth interviews and discussions with local industry leaders, providing thoughtful perspectives on the Western Massachuetts economy and the many business ventures that keep it running during these challenging times.


