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COVID-19 Daily News

AMHERST — Answering an urgent call for assistance from regional healthcare systems, a volunteer team of scientists at UMass Amherst is preparing, testing, and delivering thousands of vials of viral transport media, a chemical solution needed for COVID-19 diagnostic testing. Their work is having a statewide impact.

Team leaders have recruited and trained several dozen volunteers, producing 13,000 vials for seven healthcare systems: Baystate Health, Berkshire Medical Center, Cooley Dickinson Health Care, Harrington Hospital, Heywood Hospital, Holyoke Medical Center, and the Northampton VA. In addition, Massachusetts’ COVID-19 Response Command Center has requested 10,000 tubes a week.

A critical shortage of the solution, which largely had been sourced from Northern Italy, has limited testing capabilities across the nation. Following guidelines from the Centers for Disease Control and Prevention (CDC), the UMass Amherst scientists initially gathered ingredients from their own labs to produce the viral transport medium, which protects the patient’s testing sample from degradation.

“Viral transport medium is an isotonic mixture of salts and minerals, as well as serum proteins designed to stabilize the virus in the patient sample until testing can be done. It also includes antibiotics to inhibit yeast or bacterial growth, which can interfere with the test and destroy the patient’s sample,” said Michael Daley of the Cell Culture Core Facility at the Institute for Applied Life Sciences (IALS), which is spearheading a broad COVID-19 response effort at UMass Amherst.

“The creation of these virtual COVID-19 response teams has proven to be an effective way to rapidly address regional healthcare shortages, even in a time of social distancing,” noted Peter Reinhart, founding director of IALS, whose mission is to translate fundamental research into innovations that benefit humankind.

In a whirlwind of activity after Reinhart sought out UMass Amherst volunteers, a small group of scientists quickly produced some 600 vials of the viral transport media, painstakingly preparing exact proportions, quality-testing the solutions to ensure sterility, printing specialized labels, and affixing them to the vials before University Health Services clinical staff delivered them to two local hospitals.

“Within one week, we had verified and released our first batch,” Daley said. “A lot of credit goes out to everyone involved for us to have been able to pull this off.”

Added James Chambers, director of the Light Microscopy and Cell Culture Core Facilities at IALS, who is overseeing the labeling of the vials, “once the word got out to a few people that we were ramping up production this week, we were inundated with volunteers who want to do something to help with this fight.”

With an efficient process in place, including social-distancing setups in labs where volunteers wear gloves and face shields, the team is ready to speed creation of the viral transport medium. They now have the capacity to make 60 liters and fill 15,000 to 20,000 tubes each week, and are armed with enough supplies to create 120,000 tubes — each representing one COVID-19 diagnostic test.

“We are now at the stage where we are scaling up production and delivery to meet the needs of the frontline workers in our community and across the state,” Daley said.

A key team member is Barbara Osborne, distinguished professor of Veterinary and Animal Sciences, who helped get the project off the ground by providing ingredients from her own lab. She continues to volunteer her time to aliquot, or measure and dispense the medium from a large container into tiny vials, a highly quantitative task being carried out in IALS’ Cell Culture Lab. “This is all being done in one place, and that really is critical for the quality control,” Osborne noted.

She said additional UMass Amherst volunteers are ready to help if the sterile space and personal protective equipment are available. “There are tons of us who know how to make sterile media. I had to tell people to stop volunteering,” she said. “We could easily double the troops we have already enlisted.”

The life-sciences faculty and staff volunteers come from such departments as Biology, Biochemistry and Molecular Biology, Veterinary and Animal Sciences, Microbiology, and Psychological and Brain Sciences. Other volunteers include IALS administrators and staff, as well as some Ph.D. candidates and one undergraduate.

In addition to Daley, Chambers, and Osborne, team leaders are Rebecca Lawlor, Osborne’s longtime lab technician; Amy Burnside, director of Flow Cytometry and the Animal Imaging Core Facility at IALS, in charge of testing the batches for sterility; and Erin Poulin, lab manager at University Health Services, who handles the delivery of the vials to the hospitals.

COVID-19 Daily News

SPRINGFIELD — On April 10, representatives of local fire departments, police departments, and ambulance companies arrived at Mercy Medical Center to pay tribute to the healthcare providers who are on the front lines taking care of patients with COVID-19.

The ‘tribute train’ entered the Mercy campus on Stafford Street and stopped at the entrance to the Emergency Department. It then continued through campus, stopping again at the hospital’s main entrance at 299 Carew St. Healthcare providers were encouraged to witness the outpouring of support by going outside, looking out a window, or listening for the sounds of the first responders as they moved through campus.

Similar tribute-train events took place the same day at all Trinity Health Of New England hospitals in Connecticut.

Daily News

SPRINGFIELD — When BusinessWest launched its 40 Under Forty program in 2007, it did so to identify rising stars across our region — individuals who were excelling in business and through involvement within the community — and celebrate their accomplishments.

In 2015, BusinessWest announced a new award, one that builds on the foundation upon which 40 Under Forty was created. It’s called the Alumni Achievement Award (formerly the Continued Excellence Award). As the name suggests, it is presented to the 40 Under Forty honoree who, in the eyes of an independent panel of judges, has most impressively continued and built upon his or her track record of accomplishment.

To nominate someone for this award, click here. Only nominations submitted to BusinessWest on this form will be considered. The deadline is Friday, May 8 at 5 p.m. No exceptions.

Candidates must be from 40 Under Forty classes prior to the year of the award — in this case, classes 2007 to 2019. For a list of 40 Under Forty alumni, click here.

Past winners include: 2019: Cinda Jones, president, W.D. Cowls Inc. (40 Under Forty class of 2007); 2018: Samalid Hogan, regional director, Massachusetts Small Business Development Center (class of 2013); 2017: Scott Foster, attorney, Bulkley Richardson (class of 2011), and Nicole Griffin, owner, ManeHire (class of 2014); 2016: Dr. Jonathan Bayuk, president, Allergy & Immunology Associates of New England (class of 2008); 2015: Delcie Bean, president, Paragus Strategic IT (class of 2008).

The 2020 honoree will be announced at the 40 Under Forty gala on Thursday, June 25. The presenting sponsor of the Alumni Achievement Award is Health New England.

Daily News

SPRINGFIELD — Link to Libraries recently launched a new initiative called “Link Live: Bedtime Stories,” airing on Tuesday and Thursday evenings at 8 p.m. on Facebook Live (facebook.com/linktolibraries). Children’s book authors are reading their own books and then taking questions from participants.

This is a unique platform to bring reading into the homes of children across Western Mass. and beyond who are at home learning instead of at school during this difficult time. With the use of Facebook, children and their parents can not only enjoy being read to, but also have the unique opportunity to interact with the author in real time.

“We are all living through a very scary and unprecedented time,” said Laurie Flynn, president and CEO of Link to Libraries. “Knowing that books and stories provide a wonderful way for children and adults to escape from it all, we decided that we would deliver them right to everyone’s home.

“I was blown away by the response from the children’s book community, as author after author volunteered to share their own stories and to answer children’s questions about their writing life,” she added. “I honestly can’t thank them enough for making this outreach program possible.”

Authors Jamie Michalak (The Coziest Place) and Anika Aldamuy Denise (The Love Letter) were this week’s readers. Upcoming participants include Ashley Morse (The Big E Book) on Tuesday, April 14; Josh Funk (Lady Pancake and Sir French Toast) on Thursday, April 16, and Cynthia Platt (A Little Bit of Love) on Tuesday, April 21.

Link to Libraries is planning to extend the program into May and will be releasing an updated schedule soon.

Daily News

DALTON — Berkshire Money Management (BMM) recently welcomed Tammy Gaherty to its fast-growing team. Gaherty is the second hire for 2020 and will be handling scheduling for advisors, managing content distribution, and helping with the flow of operations throughout the firm. Prior to joining BMM, she worked for nearly two decades as an administrative assistant with the Dalton Housing Authority.

“Everyone is going through a difficult time right now,” BMM president Barbara Schmick said. “We are hiring in order to better service our clients now and in the future. We are getting far more requests and questions during this pandemic. At this time, our clients need more services than ever, and Tammy is our answer to that growing need.”

Gaherty is a Berkshire native and graduate of Monument Mountain Regional High School. She has been the volunteer secretary and president of the Friends of the Lanesborough Public Library, and an active participant there for fundraisers to support library programming.

COVID-19 Daily News

LUDLOW — To help the Hampden County Sheriff’s Department successfully operate the First Responder Recovery Home for COVID-19-diagnosed first responders, Country Bank announced it will contribute $50,000 to the efforts.

The contribution from the Ware-based financial institution comes with the aim of inspiring other similar organizations to do what they can to assist the department’s effort to help the people who typically help others.

“These are challenging and ever-evolving times as we face the continued uncertainty regarding the COVID-19 pandemic and how it will impact our region,” said Paul Scully, president and CEO of Country Bank. “As a community partner, we care deeply about our communities and wanted to show our appreciation and support for first responders, healthcare workers, and their families throughout the region when they need it the most. The First Responder Recovery Home will allow first responders to rest a little easier knowing they have an alternative place to recover should they become infected by the virus. It’s our hope that Country Bank’s donation will be one of many that will support this tremendous initiative, and we welcome other community businesses and financial institutions to express their appreciation of all first responders by supporting the First Reponder Recovery Home.”

The donation, which brings the overall community contributions above $87,000, will help ensure that every COVID-19-positive first responder who comes to stay at the facility has the food and comforts necessary for recovery.

“I can’t thank Country Bank enough for stepping forward and making this donation to help our first responders in this time of unprecedented need,” Hampden County Sheriff Nick Cocchi said. “Their donation will help us provide top-notch care for the people who usually care for us, and a comfortable environment for the people who come running when we are in need in our daily lives. This is our time to help the helpers. It’s the least we can do.”

The Hampden County Sheriff’s Department opened the First Responder Recovery Home this week to fill an unmet need in the Commonwealth of providing a safe haven for our doctors, nurses, EMTs, police, firefighters, and corrections professionals who are diagnosed with COVID-19, but can’t safely go home to recover without jeopardizing the health of a vulnerable family member.

Located at the department’s Pre-Release Center on its campus in Ludlow, the refuge is provided free of charge, thanks to the department’s community supporters and partners.

Cocchi and staff started accepting guests this week, with 84 single-occupancy rooms available. Anyone coming to stay must be healthy enough to care for themselves; however, a pool of voluntary medical professionals from the community, led by Ludlow physician Dr. Shaukat Matin, will be making rounds, and if someone needs more comprehensive medical care, the Sheriff’s Department will help coordinate transportation.

Any doctor, nurse, police, firefighter, EMT, correctional professional, or military member can call (413) 858-0801 or (413) 858-0819 to request a room or ask questions. The facility needs the person’s full name, gender, and expected length of stay, among other information, and all correspondence will be kept confidential.

Community partners include Country Bank, Anthony Ravosa and the 91 Supper Club, Charlie D’Amour and Guy McFarlane of Big Y Foods, Bob Bolduc and Pride Stores, Cesar Ruiz Jr. and Golden Years Home Care, Jim Brennan on behalf of the Edward J. Brennan Jr. Family Foundation, Anthony Cignoli of A.L. Cignoli Co., Jeff Polep of J. Polep Distribution Services, Jay Caron of Bee-Line Corp., Larry Katz of Arnold’s Meats, Andy Yee and Peter Picknelly, and Matin.

Anyone wishing to contribute to the First Responder Recovery Home initiative can send tax-deductible donations to Criminal Justice Organization, 627 Randall Road, Ludlow, MA 01056, and write “First Responder Recovery Home” on the memo line.

COVID-19 Daily News

SPRINGFIELD — The COVID-19 Response Fund for the Pioneer Valley has topped $3 million in donations and is still growing, with the Community Foundation of Western Massachusetts (CFWM) reporting the latest donations to the fund. The foundation also announced another $255,000 in emergency grants, bringing the total to $1 million awarded from the Response Fund to local nonprofits serving the immediate needs of the most vulnerable populations affected by the pandemic in Western Mass.

The most recent donations to the fund include $250,000 from the Barr Foundation in Boston; $107,000 from the Community Foundation of Western Massachusetts; $100,000 from the Vertex Foundation, affiliated with Vertex Pharmaceuticals Inc. located in Boston; $75,000 from an anonymous foundation based in Boston; $25,000 from Delta Dental of Massachusetts; and $25,000 from Berkshire Bank Foundation.

This week’s grants to nonprofits support health and other urgent services for vulnerable and underserved populations, including limited-English speakers, at Gándara Center, ServiceNet, Behavioral Health Network, Clinical and Support Options, Center for New Americans, New North Citizen Council, and Enlace de Familias. Clinical Support Options (for Springfield) and ServiceNet (for Greenfield and Northampton) also received grants to cover costs associated with social distancing in shelters they manage. Also, Grow Food Northampton received a grant for food distribution in Greater Northampton.

“I am awed that $3 million has been donated in the mere three weeks that the fund has been in existence,” said Katie Allan Zobel, president and CEO of the Community Foundation of Western Massachusetts. “This outpouring of generosity from across the Commonwealth of Massachusetts is a testimony to the goodness and generosity of our people. These donations go directly into the Response Fund and are quickly deployed into the community. Donors can feel confident that their gifts are supporting the critical work in our region of helping those most impacted by the crisis. Together, and working in collaboration with so many on the ground doing the work, we will get through this historic period of need.”

Zobel said the funding is targeted where resources have emerged and are desperately needed, including in the area of food security, where elderly individuals and others are not able to leave home to access food pantries; organizations challenged with obtaining masks and gloves in serving their constituencies; and lack of translation of critical information about safety measures during the pandemic. Resources are also being deployed to address diaper shortages for families with infants and those serving the disabled, and increased requests for mental-health supports.

Zobel also stressed that donors are encouraged to make donations directly to nonprofit organizations working to support populations impacted by the COVID-19 pandemic, emphasizing that this fund is not a replacement for direct donations to nonprofits.

In addition to donations from business and philanthropic organizations, more than 120 individuals have made donations to the COVID-19 Response Fund. The Community Foundation welcomes additional donations to the fund online at www.communityfoundation.org/covid19.

Daily News

HOLYOKE — The MassHire Holyoke Career Center is letting the public known it is open for business remotely for new and current customers and members of the career center. Individuals can visit www.masshireholyoke.org to access information and staff contact numbers for career-counseling and job-search services. Staff members are available to answer questions and provide support such as résumé review and career counseling. These services are available in English and Spanish. Job postings are also available on the website.

People with questions about job-seeker services can call (413) 532-4900 and leave a message, and a staff member will be in contact as soon as possible. People who need to file an unemployment claim can call (877) 626-6800 or visit www.mass.gov/how-to/apply-for-unemployment-benefits. Businesses can call (413) 654-1650, and a business service representative will be in touch.

Daily News

SPRINGFIELD — Common Threads, the signature event of Dress for Success Western Massachusetts, will be held Thursday, April 16 from 6:30 to 7:30 p.m. as an online event.

The annual event celebrates women with an evening of sharing their stories of success as they have stepped up in the world. Dress for Success serves low- to moderate-income women, many of whom will be impacted disproportionally by the COVID-19 pandemic.

Dress for Success Western Massachusetts is part of a worldwide nonprofit organization dedicated to the empowerment of women as they take control of their personal and professional lives. Programs include the Foot in the Door workforce-readiness program, the Margaret Fitzgerald one-on-one mentoring program, the Professional Women’s Group, and the suiting program.

The April 16 event is free, but there will be opportunities throughout to donate to the work of Dress for Success Western Massachusetts. Click here to register.

COVID-19 Daily News

HOLYOKE — Holyoke Medical Center has shared personal protective equipment (PPE) with local first responders, including Action Ambulance, the South Hadley Fire Department, and the city of Springfield.

“Holyoke Medical Center is incredibly grateful for the outpouring of support and donations received through this COVID-19 pandemic by many community businesses, Novanta, and the efforts made by the Massachusetts Health & Hospital Association,” said Spiros Hatiras, president and CEO of Holyoke Medical Center and Valley Health Systems. “Today we became aware that first responders in some of our surrounding communities, who work with our patients, were in desperate need of PPE. In a time of mutual aid, we felt it was our obligation to share some of our PPE with those first responders.”

The donations included face shields and KN95 face masks first responders. Also provided were standard face masks for the responders to provide people they interact with at a distance closer than six feet.

After canvasing the local communities, the following were in need of PPE and were provided with the followng list of contributions from Holyoke Medical Center:

• Action Ambulance: 200 KN95 masks, 100 face shields, and 600 standard masks;

• South Hadley Fire Department: 200 KN95 masks, 100 face shields, and 600 standard masks; and

• City of Springfield: 600 KN95 masks, 500 face shields, and 900 standard masks.

Holyoke Medical Center executives also spoke with officials in other surrounding municipalities, most of which had an adequate current supply of masks and face shields.

Daily News

SPRINGFIELD — Big Y World Class Markets announced it will close all its stores, including Fresh Acres and the Table & Vine flagship store, on Easter Sunday, April 12, as well as Monday, April 13. Big Y Express Gas & Convenience locations will be closed on Sunday, April 12 only.

“We want to thank all of our retail heroes,” said Charles D’Amour, president and CEO of Big Y Foods Inc. “We hope that this break will allow our employees to spend more time with their loved ones and give them a much-needed rest.”

During the break, all stores will continue to be restocked and cleaned in preparation for reopening on Tuesday, April 14. Daily store hours will remain the same: 7 to 8 a.m. reserved for seniors and individuals with compromised immune systems, and open to all customers from 8 a.m. to 8 p.m.

Daily News

HADLEY — Paragus IT CEO Delcie Bean has been a featured speaker at events across the country on topics as diverse as entrepreneurship, technology, innovation, employee ownership, and employee-driven culture. He’s now offering his services — free of charge — to businesses and organizations looking to stay connected in these uncertain times.

“Today, with a large portion of the workforce operating remotely, it’s more important than ever to keep in contact any way we can,” Bean said. “This is also a high-risk time for cybersecurity and a time when many companies are confronted with big questions about the future. I’m happy to connect with business and organizations in order to move forward together in a safe and smart manner.”

Businesses and organizations interested in setting up a videoconferencing session with Bean can get more info at paragusit.com/virtualdelcie.

COVID-19 Daily News

HADLEY — On April 3, the Log Rolling catering van could be seen making several special deliveries at local food banks and hospitals in Central and Western Mass., as UMassFive College Federal Credit Union reached out to support community members and healthcare workers heavily impacted by the COVID-19 pandemic.

As the latest entry in a long-standing collaborative relationship with the Amherst Survival Center, UMassFive sponsored 150 portions of chicken pot pie (made fresh and delivered by Log Cabin Rolling) to be served at the Amherst Survival Center daily community meal. During the pandemic, Amherst Survival has adapted to continue providing many of its services amid social-distancing requirements. The community meals are now provided in a ‘to-go’ model, serving participants outside in the parking lot.

In appreciation of healthcare workers, UMassFive also sponsored the delivery of 200 meals to emergency-room staff, split between Springfield’s Mercy Medical Center and Worcester’s UMass Memorial Medical Center. Understanding that healthcare workers aren’t able to sit and reheat a hot meal these days, Log Rolling Catering curated and delivered bagged meals with sandwiches, fruit, chips, and a dessert. These meals were delivered to the staff at lunchtime, with extra meals to support the next shift as well.

UMassFive, which has branch offices at both hospital locations, wanted to show support to the frontline healthcare workers they serve by providing a meal. “We were looking for a way to support healthcare workers and our most vulnerable community members in these trying times,” said Craig Boivin, vice president of Marketing at UMassFive. “Working with Log Cabin Rolling allowed us to do that while simultaneously supporting a great local business. It was a win-win.”

In addition, UMassFive has pledged $1,000 to the Food Bank of Western Massachusetts and donated another $1,000 to the local farming nonprofit Community Involved in Sustaining Agriculture, which will use the funds as part of its Emergency Farm Fund, which provides zero-interest loans to local farms. 

UMassFive members who wish to lend their own helping hand to their communities can participate via the credit union’s Buzz Points program, through which UMassFive has facilitated charitable-donation options benefiting the Food Bank of Western Massachusetts and the Amherst Survival Center.

Daily News

BOSTON — The Associated Industries of Massachusetts (AIM) Business Confidence Index recorded the largest monthly drop in its history during March as the COVID-19 pandemic unraveled the global economy.

Confidence dropped 21.9 points to 40.2 on a 100-point scale, moving the reading into pessimistic territory (below 50.0) for the first time since October 2013. The largest monthly decline in confidence prior to last month took place in October 1998, when the Index dropped 9.6 points.

Business confidence in Massachusetts now stands 19.1 points below its level of March 2019 and just seven points higher than its nadir during the recession of 2009.

The confidence decline reflects the continued idling of vast swaths of the global economy as health officials work to stem to spread of the novel coronavirus. Members of the AIM Board of Economic Advisors (BEA) say the March results are not surprising at a time when experts believe the U.S. economy will contract by more than 5% in 2020.

“The unprecedented one-month erosion of business confidence represents the unique set of circumstances that have changed almost every aspect of life during the past month,” said Raymond Torto, professor at the Harvard Graduate School of Design and BEA chair. “Massachusetts companies are trying to map out their futures in the face of government orders to cease operations and the uncertainty of forces beyond the scope of traditional economic models.”

The constituent indicators that make up the Business Confidence Index were all down. The Massachusetts Index assessing business conditions within the Commonwealth fell 29.5 points to 36.3, leaving it 25.4 points lower than in February 2019. The U.S. Index lost 20 points to 31.9.

The Future Index, measuring expectations for six months out, declined 18.1 points to 43.7, a year-over-year slide of 24.6 points. The Current Index, which assesses overall business conditions at the time of the survey, lost 25.8 points to 36.6.

The Employment Index was down 12.2 points in March and 10.5 points for the year. The Employment Index had lagged the overall business-confidence reading for several years amid a persistent shortage of workers.

“The Baker administration deserves tremendous credit for managing through a pandemic crisis with no easy answers,” said John Regan, CEO of AIM. “State government has made good-faith and transparent efforts to limit the spread of COVID-19, secure appropriate equipment for frontline medical workers, and, with the help of federal programs and resources, establish financial backstops for companies and workers alike. It will be a great day when we can all get back to business as usual.”

COVID-19 Daily News

SPRINGFIELD — United Way of Pioneer Valley and the Boys & Girls Clubs of Springfield have introduced the Good Morning Heroes program, a joint effort to give back to the first responders working hard and risking their lives for our community.

Good Morning Heroes will provide grab-and-go breakfast bags to Springfield first responders. They will be available on weekdays, 8-9 a.m. or until the bags run out, in the Boys & Girls Clubs of Springfield parking lot on Carew Street. The program will run from Friday, April 10 until Monday, May 4, coinciding with Gov. Charlie Baker’s stay-at-home order.

In doing so, the Boys & Girls Clubs of Springfield and the United Way of Pioneer Valley are working together to show appreciation to the workers keeping people safe and healthy every day, especially now, during this unprecedented global pandemic.

For more information or to volunteer, e-mail Vinny Borello at [email protected].

COVID-19 Daily News

SPRINGFIELD — Peter Pan Bus Lines​ and the Bean Restaurant Group​ are teaming up deliver lunch to first responders and frontline workers on a Peter Pan bus. The mission is to show support and gratitude to local healthcare heroes while supporting local restaurants. The first delivery will take place Wednesday, April 8, with food provided by Frigo’s.

To donate to the campaign, click here or visit peterpanbus.com/stuff-the-bus-feed-the-fight-western-mass.

COVID-19 Daily News

HOLYOKE — Providence Ministries will continue to offer essential support services to the community during the COVID-19 pandemic. In a statement, Executive Director Shannon Rudder shared precautions being made to ensure continuity of services while protecting program participants.

Effective immediately, the following program shifts will occur: Kate’s Community Kitchen will provide warm, nutritious takeout meals; dining-room services will be suspended until further notice. Margaret’s Pantry will continue to welcome those in need of supplemental groceries to enjoy its community services. This includes both monthly guests along with anyone impacted by loss of work or simply realizing greater need at this time. Make an appointment by calling Brenda at (413) 536-9109, ext. 119. St. Jude’s Clothing Center will be closed until further notice to contain exposure, while the foodWorks culinary-training program will suspend current classes until further notice; the April 1 graduation will be rescheduled.

Providence is taking every precaution to ensure its single-room-occupancy recovery housing spaces maintain cleanliness and overall health. It is difficult to ensure a true quarantine due to shared spaces, such as bathrooms and kitchens. At Loreto House, residents will suspend weekend passes and all planned workshops, no general public will be allowed entrance, a daily temperature check has been instituted, and any resident presenting symptoms and fever will be sent to the hospital or their primary-care provider. At both Broderick House and McCleary Manor, no outside visitors or overnight guests are permitted. No new residents will be admitted to any of these houses during this time. Each home has adequate cleaning products and hand soaps. Volunteers are asked to exercise caution and use their best judgement to continue in their service.

COVID-19 Daily News

AMHERST — Adhering to recommendations made by Gov. Charlie Baker, Big Brothers Big Sisters will host the 10th annual Daffodil 5K Run/Walk and 10K Run as a virtual event on Sunday, April 26, instead of the Amherst Town Common, its original location. Still a festive, family-friendly event, registrants will choose their own 5K or 10K course, document their participation, and tune in for a celebratory livestream broadcast from 11 a.m. to 1 p.m. on the date of the event.

“The response from the community since the announcement of a virtual event has been overwhelmingly heartwarming. And now, people across the country are signing up to participate,” said Jessie Cooley, director of CHD’s Big Brothers Big Sisters of Hampshire County (BBBSHC).

The Daffodil Run is the largest annual fundraiser for CHD’s Big Brothers Big Sisters of Hampshire County and provides vital funds for its mentoring programs. “BBBSHC inspires resilience and leadership among the youth we serve,” said Claudia Pazmany, advisory board president and executive director of the Amherst Area Chamber of Commerce. “Going digital with this year’s 10th annual Daffodil Run, a cherished Amherst tradition, inspires the same in all of us at a time when we need to be in community the most. Our 150 big/little matches are depending on you in the midst of this global emergency.”

For more information and to register for the race, visit www.daffodilrun.com.

COVID-19 Daily News

HOLYOKE — Holyoke Medical Center (HMC) has welcomed 40 Holyoke Soldiers’ Home residents in response to a request for assistance from the Executive Office of Health and Human Services. In order to accommodate this request, the Birthing Center and the outpatient Cardiovascular Center at HMC have been converted to house these residents.

Holyoke Medical Center maternity patients will temporarily be delivering at the Family Life Center at Mercy Medical Center in Springfield. The outpatient Cardiovascular Center has also been temporarily relocated to 2 Hospital Dr., Suite 203, Holyoke.

“We were asked if we could accommodate Soldiers’ Home residents in our facility and are responding to the request to assist in any way we possibly can,” said Spiros Hatiras, president and CEO of Holyoke Medical Center and Valley Health Systems. “These are unprecedented times, and we have a duty to help any and all that need our assistance and an additional level of duty to assist our veterans.”

The Soldiers’ Home residents transferred to Holyoke Medical Center have screened negative for COVID-19.

“This request has been an opportunity for the staff at Holyoke Medical Center to once again shine,” Hatiras added. “I am incredibly proud of their efficiency and dedication to rise to any occasion, including their ability to convert two patient units within hours, accommodating 40 people to receive care.”

The Holyoke Medical Group obstetrics doctors and certified nurse midwives will be closely coordinating with their colleagues at Mercy Medical Center to maintain continuity of care for their patients while temporarily delivering at this alternate location.

Questions regarding labor and delivery through the Birthing Center can be directed to the outpatient office, Holyoke Medical Group Women’s Services, at (413) 534-2826. For questions regarding the Family Life Center at Mercy Medical Center, call (413) 748-7400.

Marketing Tips

Courtesy of https://www.atomicdc.com/

Marketing during a pandemic? Permission to adapt and proceed. Now is not the time to go silent. Online engagement is surging with social distancing in place. More people are spending more time on social media and accessing web-based resources than ever before. There’s a great opportunity to reach your audience and provide them with information, interaction, positive thoughts, and relevant resources.

They need to know if you’re still operational, what services you’re now offering, how you’re adjusting (it’s okay to be human), and how you can help. They need to be reassured that if they interact with your company or employees, appropriate cautions are in place.

What you CAN & SHOULD do:
Now is the time to emphasize any online products, pre-sales (think gift certificates or vouchers), or delivery services you offer. People are also looking for great resources and activities to stay productive and positive.

Update customers on changes in your operations.
Communicate any hours, service, safety protocols, or operation updates that have been made via:
Your website
Email lists
Social media accounts
Post updates to your Google My Business listing! (VERY important)
Online directories such as Yelp, TripAdvisor, Angie’s List, etc.

Read more

 

Daily News

NORTHAMPTON — While concern for staff, client, and volunteer health during the COVID-19 pandemic recently forced Northampton Survival Center to temporarily stop client visits to pick up food, the center anticipates resuming modified operations as soon as possible. In the meantime, even though the building is closed, the work continues, with new community partnerships and initiatives springing into action, said Heidi Nortonsmith, executive director.

The center has teamed up with Community Action Pioneer Valley to begin distributing food out of Jackson Street School, a nearby location with ample, circular parking and cafeteria and refrigeration capabilities. Beginning on April 6, every Monday, Wednesday, and Friday morning, food will be delivered by the Survival Center to the school, where a team of trained personnel will be able to create pre-bagged packages of nutritious food while maintaining safe distancing and other health precautions. On those same afternoons, bags will be carted outdoors under a tent, for quick drive-up intake and food transfer to clients safely in their cars.

Another initiative between the Northampton Survival Center and Grow Food Northampton will begin on April 7, with fresh produce and groceries being delivered every Tuesday to high-need sites including Hampshire Heights, Florence Heights, Meadowbrook, and the Lumber Yard on Pleasant Street. Food distribution at all four sites will work in tandem with the Northampton public-school system and Smith Vocational and Agricultural High School’s new meal-delivery program for children, in order to amplify each other’s efforts to keep children and their entire families fed. Shelf-stable groceries will be paired with fresh produce purchased directly from local farms, as well as produce and other goods purchased from distributors via River Valley Co-op.

With this partnership, in the words of Grow Food Northampton Executive Director Alisa Klein, “we are floating all boats higher and doing exactly what just, successful food systems should do — make the connection between local farmers and the people who need fresh, healthy food the most because of a lack of access, financially and otherwise.”

To serve clients in the hilltowns, food is being brought from the Hilltown Pantry and Northampton Survival Center to the various Councils on Aging that serve the region. COAs in Chesterfield, Worthington, and Goshen have already begun distributing this food from their sites, and further outreach is being coordinated with the Hilltown Community Health Center and the Hilltown Community Development Corp. The center is exploring using a school classroom in Worthington as a mini-pantry, and fresh produce has been shared with the Maples senior housing in Worthington.

Eggs from Northampton Survival Center have been shared with the MANNA hot meal program, and fresh produce and retail donations of bread and other items usually reserved for the center are now being shared with other food pantries in the area, via the center’s partners at the Food Bank.

“These are just a few of the first directions taking shape,” Nortonsmith said. “Please know that we continue to work on the front lines of providing food security to our neighbors in need. The form will be different for a while, as so much around the world has been turned on its head. But our hearts and hands are still in this, and we’re working with great and good leaders across the Valley to do our part. Thank you for being part of our team and cheering us on.”

Daily News

HOLYOKE — Women Empowered, a group that strives to promote body positivity and acceptance for both adult women and future generations of girls, has donated $2,500 in proceeds of its Women Empowered calendar sales to Girls Inc. of the Valley. The receipt of this gift will support Girls Inc. of the Valley’s current research-based program offerings designed to empower girls, and will provide a boost in its annual fundraising efforts.

“The mission of Women Empowered is to help expand and challenge our society’s limited standards of beauty,” said Michelle Crean, founder of Women Empowered. “We have chosen to have all proceeds from the sale of the calendars go to Girls Inc. of the Valley because their mission of making all girls strong, smart, and bold aligns with our mission.”

The Women Empowered calendar features a diverse group of everyday women who have embraced their uniqueness, have overcome physical and mental obstacles, celebrate their bodies, and want to share their story to inspire others. This calendar provides the chance to send a message of body positivity and acceptance in order to teach other women and future generations to embrace the totality of who they are, and use their gifts, their beauty, and their stories to change the world. Everyone involved with the production of the calendar and all sponsors are women-owned businesses.

COVID-19 Daily News

MONSON — Baystate Health has just completed construction of a rapid-response triage area outside of the Baystate Medical Center Emergency Department, allowing the hospital to better protect patients and medical staff from exposure to the virus as patients are being screened and tested.

This new triage area is just one of the many large, unplanned expenses this health emergency has created. Additionally, the exploding demand for personal protection equipment for staff and myriad other needs to fight this outbreak are stretching resources and finances to the limit.

Monson Savings Bank has donated $25,000 to Baystate’s Greatest Needs Fund. This gift will directly support resources needed at Baystate Health as it continues to address and prepare for the care the community needs during this worldwide pandemic.

“At a time like this, our hearts go out to the doctors, nurses, and other medical staff who are the front line in our fight against this terrible virus,” bank President Steve Lowell said. “We hope that this donation will help them and show that our community thanks them for their valiant efforts.”

COVID-19 Daily News

LONGMEADOW — Adam Berman, president of JGS Lifecare, issued a statement to update the community regarding COVID-19, which has infected 29 residents of Leavitt Family Jewish Home.

“JGS Lifecare is committed to doing everything we can to prevent the spread of COVID-19 to our residents and staff,” he said. “We strictly maintain and follow effective infection control procedures as mandated by state and federal regulations and have made many additional changes, including institutng a no-visitor policy to reduce the risk of infection.

“Up until early this week, we had a few isolated cases in which residents and staff members tested positive for COVID-19 in the Jewish Nursing Home. In all cases, we took aggressive steps to quarantine anyone with close contact. Residents who tested positive were transferred to an isolation unit and cared for by a separate and dedicated care team. Staff members with symptoms were asked to remain at home and self-quarantine.

“Beginning this week, we proactively began the process of testing our residents throughout the facility. Late last night and early this morning, we were notified by the lab that we have 29 residents in our facility who tested positive with COVID-19. Some are experiencing only mild symptoms, and many more are stable and showing signs of recovery.

“We are working closely with the Massachusetts Department of Public Health, the Longmeadow Fire Department, and other local authorities to take all possible actions to protect our residents, staff, and community. Any resident with a confirmed case of COVID-19 is being moved into our isolation unit and treated by a designated COVID care team. We will also continue to perform tests on all our residents until we feel confident we have firm control of the situation.

“To help our clinical staff remain focused on taking care of our residents, we have created a robust communications team. This team has been directly contacting the families of all our residents several times a week to keep them informed. To protect resident confidentiality, we are only able to speak to designated family members and have asked them to more broadly communicate with other interested parties if appropriate.

“We understand that this is a stressful time for everyone,” Berman concluded. “We will continue to work hard to serve our mission of providing the best-quality care for our residents and full support for all our families.”

Marketing Tips

Courtesy of https://www.klaviyo.com/

It’s been a tough few weeks for, well, the world as we navigate a new normal amid the coronavirus pandemic. 

From a personal standpoint, many of us are practicing social distancing by staying inside, canceling plans, and avoiding crowded spaces. 

Professionally, most of us are working from home with an indefinite timeline of when we’ll be returning to our offices. If you’re working in ecommerce, you’re likely experiencing interruptions to your day-to-day operations due to supply chain issues, changes in demand, and retail closures, to name just a few of the many challenges businesses are currently facing. 

During this time, there are many questions that arise around how you should move forward—do you continue marketing as normal? Should you address the situation at hand? Do you communicate the measures you’re taking as a brand or make yourself scarce in the inbox? Should you push off that large announcement or new product release? How much communication is enough and how much is too much?

Read more

Marketing Tips

Courtesy of https://www.socialmediatoday.com

Like every social platform, LinkedIn has seen an influx in user activity over the past two weeks. 

With people around the world staying home to limit the spread of COVID-19, professionals have been logging on to LinkedIn to stay informed, and to keep updated as to how other businesses are handling the situation, in order to inform their own approach.

LinkedIn engagement has been increasing for some time, so it’s not surprising to see more people turning to the platform for professional advice. And this week, LinkedIn has provided some tips on how people can make best use of its platform to better connect and engage with their networks.

First off, LinkedIn has provided some more general posting tips, beyond the COVID-19 situation alone, which could help you improve your posting strategies for the platform.

Read more

COVID-19 Daily News

WASHINGTON, D.C. — The Families First Coronavirus Response Act (FFCRA) took effect Wednesday, and the Department of Labor has released a temporary rule intended to shed some light on the trickier pieces of the law, such as calculating the total number of employees at a company, calculating ‘partial pay,’ and the application of the small-employer exemption. The temporary rule will remain in effect through Dec. 31, 2020.

According to the attorneys at Royal, P.C., the FFCRA created two new emergency paid-leave requirements: the Emergency Paid Sick Leave Act and the Emergency Family and Medical Leave Expansion Act. The Emergency Paid Sick Leave Act requires covered employers to provide up to 80 hours of sick leave to employees at full pay for qualifying reasons. The Emergency Family and Medical Leave Expansion Act requires covered employers to provide up to 12 weeks of expanded FMLA, 10 of which are paid at partial pay. A covered employer is an employer that employs fewer than 500 employees. Employers may avail themselves of certain tax reimbursements under the law through refundable tax credits.

Small employers (under 50 employees) may be eligible for an exemption from having to provide an employee with paid sick leave and expanded family medical leave when the leave would be to care for the employee’s child whose school or place of care is closed. This limited exemption is applicable only if the employer can demonstrate that such leave would jeopardize the viability of the business as a going concern.

While the new regulations are intended to provide guidance on the law, many of the components of its application (calculations of pay, tax credits, the counting of employees, and the possible exemptions) are quite complex, and there still are many gray areas.

If you have any questions about navigating the requirements of the FFCRA and its regulations, contact attorney Amy Royal at [email protected], (413) 586-2288, or (413) 695-1075. Attorney Fred Royal is also available to answer any questions, including tax questions related to these issues; he can be reached at (413) 586-2288 or (413) 552-7029.

COVID-19 Daily News

HOLYOKE — Gov. Charlie Baker announced on Wednesday that the Governor’s Office has hired attorney Mark Pearlstein to conduct an independent investigation of the Holyoke Soldiers’ Home and the events that led to the recent and ongoing deaths from COVID-19 within that facility.

The investigation will focus both on the events inside the facility that led to the deaths of veterans in the Holyoke Soldiers’ Home, and on management and organizational oversight of the COVID-19 response in the facility.

The state announced the deaths of two additional veterans at the Soldiers’ Home on Wednesday, bringing the total deaths of veteran residents to 15. Six of the deceased have been confirmed with COVID-19 so far, with other tests pending. In addition, 11 other veteran residents and seven staff members have tested positive.

Pearlstein has substantial experience in the investigation and trial of complex white-collar criminal cases and other government enforcement matters. He practiced as a federal prosecutor in Boston’s U.S. Attorney’s Office, where he served as chief of the office’s Economic Crimes Unit from 1994 to 1996, and was the first assistant U.S. attorney from 1996 until 2000, where he supervised the Civil and Criminal divisions of the U.S. Attorney’s Office. Currently, Pearlstein is a partner at McDermott, Will & Emery, where he concentrates his practice on white-collar criminal defense, defense of U.S. Securities and Exchange Commission actions, complex commercial litigation, arbitration, and internal investigations.

COVID-19 Daily News

LONGMEADOW — Glenmeadow President and CEO Anne Thomas announced on Wednesday that a resident has tested positive for COVID-19, representing the first case of the disease on site.

Thomas said the resident was symptomatic and was visited by her primary-care physician on March 27. Based on her pre-existing health status and on-site assessment, the resident was tested and directed to isolate in her apartment pending the results.

“The results came back positive early this morning, and we were notified shortly thereafter,” Thomas said. “As always, we want to make sure we are keeping the community informed, particularly during the coronavirus pandemic. We are taking every step possible to protect our residents, our staff, and the community.”

Thomas said Glenmeadow staff are taking direction from the Massachusetts Department of Public Health and Longmeadow Emergency Management personnel.

In accordance with guidelines from the Centers for Disease Control and Prevention (CDC), she noted, Glenmeadow has instituted enhanced protocols, in addition to those it instituted roughly three weeks ago, when building access was restricted to residents and essential personnel only.

Thomas said the resident is being isolated in the bedroom/bathroom of the apartment, and the private aide she employs will continue to provide support and will be the only caregiver quarantined with her in the apartment.

Any Glenmeadow staff member who has entered the apartment within the last two weeks is being evaluated, and will be sent home to self-quarantine if appropriate. Also, per CDC guidelines, the apartment will be cleaned by a person wearing personal protective equipment.

“The health and wellness of those we serve and employ remains our priority,” Thomas said, noting that Glenmeadow will continue existing protocols that have been in place since the beginning of March. These include:

• Glenmeadow’s management team meets daily by conference call to review updates by local, state, and federal agencies. This learning has been used to update policies, procedures, and communication with all Glenmeadow audiences;

• Access to the building at 24 Tabor Crossing is restricted to residents and essential personnel only, and a screening procedure is in place at the entrance;

• Glenmeadow’s visiting physicians, Drs. May Awkal and Suzanne Jorey, will continue to see their patients in resident apartments at the life-plan community;

• Glenmeadow’s licensed nursing staff is in the building 24/7, and staff are tracking all resident illnesses; and

• Life-enrichment programs are being offered on Glenmeadow’s in-house TV channel, 918.

For further news and alerts from Glenmeadow, visit its blog at glenmeadow.org/blog, which it has been updating daily since March 11.

COVID-19 Daily News

HADLEY — As a local nonprofit financial cooperative, UMassFive College Federal Credit Union (UMassFive) is known for playing an active role in supporting and educating members and local communities. In response to the COVID-19 pandemic, UMassFive has launched a number of initiatives to continue supporting its membership and people in the local community.

For example, UMassFive has joined forces with Log Rolling Catering to donate 350 meals to individuals and families in need, as well as those on the front lines of the coronavirus pandemic. The Amherst Survival Center will receive 150 prepared meals for distribution to those in need, and another 200 meals will go to the ER staff at both Mercy Medical Center in Springfield and UMass Medical Center in Worcester.

In addition, UMassFive has pledged $1,000 to the Food Bank of Western Massachusetts and donated another $1,000 to the local farming nonprofit Community Involved in Sustaining Agriculture, which will use the funds as part of its campaign to raise $50,000 for emergency loans to local farms.

Credit-union members can also participate by making charitable donations in support of their local community through the UMassFive Buzz Points program, including options benefiting the Food Bank and the Amherst Survival Center

UMassFive is committed to answering questions and providing financial guidance to its members throughout this ongoing time of economic uncertainty. Members are encouraged to reach out for one-on-one phone consultations with credit union staff to better understand what options are available to them at this time.

For instance, UMassFive is offering loan-payment deferral for up to three months on all qualified consumer loans. Members can visit www.umassfive.coop/emergency-relief to learn which loans qualify and to submit their emergency-relief payment-deferral requests through an easy-to-fill-out web form.

As a way to make things a little easier for qualified borrowers who decide to take on some short-term debt to address their current needs, UMassFive has temporarily lowered the rate of all new personal loans to 5.99% APR for amounts of $2,000 or less. New and existing members can apply for this loan online at www.umassfive.coop/personalloan. After signing up (for new users) or logging in, applicants should select ‘fixed-term loan,’ then ‘loan special,’ and continue filling out the form until fully submitted. The credit union strongly encourages seeking alternative options before taking on additional debt.

“We want our members and communities to know we are here for you — especially in times of crisis,” said Craig Boivin, vice president of Marketing at UMassFive. “If you’re experiencing hardship and need someone to talk to about your financial situation, or even know someone who could use the help, UMassFive is a resource you can count on.”

For more information and resources, and to stay up to date with UMassFive’s operational hours and branch schedule, visit www.umassfive.coop/covid-19.

COVID-19 Daily News

WARE — Country Bank announced it has donated $250,000 to four local hospitals to help assist with the work they are doing for patients as they fight the COVID-19 pandemic. The hospitals receiving donations include Baystate Medical Center in Springfield, Harrington Hospital in Southbridge, UMass Memorial Medical Center in Worcester, and Saint Vincent Hospital in Worcester.

“We are so grateful to Country Bank for its most generous support and appreciate its continued partnership during this unprecedented time. This gift will directly support resources needed at Baystate Health as we continue to address and prepare for the care our community needs as we face this worldwide pandemic,” said Scott Berg, vice president of Philanthropy, Baystate Health, and executive director, Baystate Health Foundation.

Paul Scully, president and CEO at Country Bank, noted that “these are challenging and ever-evolving times as we face uncertainty regarding the COVID-19 pandemic. As a community partner, we care deeply about our communities, and we wanted to support our local hospitals to help ease their financial burden as they continue to offer exceptional care to our friends and neighbors in the region.”

Marketing Tips

Courtesy of https://www.klaviyo.com/

Day by day, the coronavirus crisis continues to change the way we shop, as consumers, and change the way we conduct business, as marketers. For many companies, this means reevaluating a direct-to-consumer (DTC) strategy and relying more heavily on ecommerce or building out an online store for the first time.

As you begin to adjust your marketing strategy, the most effective tactics will be the small, iterative changes you can make to your current setup—and who better to provide tips other than the marketing agencies that are implementing them for their clients every day?

Read more

COVID-19 Daily News

HOLYOKE — The death toll at the Holyoke Soldiers’ Home is up to 13 veteran residents in the past week, at least six from COVID-19, while another 10 residents have tested positive for coronavirus, and 25 more are waiting for test results.

Holyoke Mayor Alex Morse called the situation at the Soldiers’ Home “unacceptable” and “a disservice to everyone who lives there.” 

In a statement, he noted that, “while I am grateful that the state is now taking swift action to ensure residents and staff get necessary care and treatment, I am grief-stricken for those we have already lost, and my heart goes out to their families and friends.”

Meanwhile U.S. Rep. Richard Neal is calling for accountability for what happened, noting that he has spoken to Massachusetts Secretary of Health and Human Services Marylou Sudders and the Massachusetts Nurses Assoc. to share his concerns about the conditions at the home and to learn more about their plans to move forward.

“I am heartbroken by the sudden loss of life,” Neal said when the first 11 deaths were reported earlier this week. “While the Commonwealth of Massachusetts manages the healthcare facility, I have always worked hard to secure federal assistance for the home because of the importance of their mission. The residents of the Soldiers’ Home have served their country with honor and distinction, and their health and safety, along with that of the staff, has always been top priority. This is even more personal to me because I have an uncle who is a full-time resident there. I was shocked to learn of these deaths.”

Bennett Walsh, the home’s superintendent, has been placed on leave, and Val Liptak, CEO of Western Massachusetts Hospital, has assumed responsibility for the administration of the facility. The state also assembled an on-site clinical command team comprised of medical, epidemiological, and operational experts responsible for rapid response to the outbreak.

COVID-19 Daily News

BOSTON — On Tuesday, the Baker-Polito administration announced several updates related to the COVID-19 outbreak, including extending the non-essential business emergency order until May 4. The Department of Public Health’s (DPH) stay-at-home advisory remains in effect.

Businesses and organizations not on the list of ‘COVID-19 essential services’ are encouraged to continue operations through remote means that do not require workers, customers, or the public to enter or appear at the brick-and-mortar premises closed by the order. This order also prohibits gatherings of more than 10 people until May 4.

The administration also updated the essential-services list, which is based on federal guidance updated earlier this week. While these businesses are designated as essential, they are urged to follow social-distancing protocols for workers in accordance with guidance from DPH. The updates to the essential-services list include clarity around the supply chain that supports other essential services, adds healthcare providers like chiropractors and optometrists, and expands the types of workers providing disinfectant and sanitation services.

Last week, Gov. Charlie Baker directed DPH to issue a stay-at-home advisory, and the governor announced Tuesday that the advisory will remain in effect. Residents are advised to stay home and avoid unnecessary travel and other unnecessary person-to-person contact during this time period. Residents who are considered at high risk when exposed to COVID-19 should limit social interactions with other people as much as possible.

In other news, the Commonwealth, through MEMA, has requested and received approval for a field nedical station that will provide additional medical-care capacity as the state plans for a surge in cases. The federal Strategic National Stockpile has approved a 250-bed field medical station that will be deployed to the DCU Center in Worcester this week. This temporary facility will be managed by UMass Memorial Medical Center and staffed by a partnership including the city of Worcester and others. The temporary field medical center will be used to treat lower-acuity patients who still need monitoring.

The Commonwealth is also implementing a pilot project that allows for safe, on-site testing of symptomatic residents of nursing and rest homes with a quick turnaround. The pilot will operate under the auspices of the Massachusetts National Guard in partnership with DPH and Broad Institute of Cambridge, and samples will be collected by trained personnel from the Massachusetts National Guard. Prior to this launch, the only way for nursing-home residents to be tested would be to be transported to a hospital or physician’s office.

Daily News

LONGMEADOW — Thanks to a generous donation from the Perlman family, owners of Ocean State Job Lots, the staff at JGS Lifecare were treated to free groceries in an expression of gratitude for their commitment to the care of our frail elders, especially in these unprecedented times.

Over the course of the past few days, all JGS Lifecare employees have been invited to stop in a temporary grocery store and farmers’ market located in the Nirenberg Administration Building and its adjacent parking lot, on the JGS Lifecare campus. Each staff member filled three bags of dry goods and two bags of fresh produce to take home to their families. Staff selected from tall displays of peanuts, peanut butter, chicken broth, stuffing, turkey gravy, sweet and spicy baked beans, canned pineapple, and boxes loaded with organic lettuces and tomatoes, tangerines, bananas, avocados, zucchini, apples, grapes, grapefruit, asparagus, potatoes, and onions.

Ellie Riberio, a nurse at the Leavitt Family Jewish Home for four years, said that, “when I got the text last night that JGS was giving us five bags of groceries, I was in shock. I so much appreciate it. It helps me and my family out tremendously. The staff here has been wonderful throughout this ordeal that we’re going through. I cannot express how grateful I am for all that they’re doing to help us.”

“Our staff is remarkable,” added Adam Berman, president of JGS Lifecare. “They come to work each and every day to care for our most vulnerable seniors, many leaving their children at home with the additional costs of child care. Their kids are snacking all day, so we know that this free food will be of great benefit to them, and it is a wonderful way for us to express our appreciation for all that they are doing for our residents. We are continually seeking ways to show our gratitude and support during these trying times. We are indebted to the Perlman family for making this possible.”

COVID-19 Daily News

SPRINGFIELD — With record-breaking speed, the U.S. Small Business Administration (SBA) has begun providing guidance on how the recently created Paycheck Protection Program (PPP) will work in practice, attorneys at Bulkley Richardson note.

The PPP is one of the new programs created by the CARES Act, the more than $2 trillion emergency relief package fast-tracked through Congress in less than a week. The PPP is designed to encourage employers to keep employees on the payroll throughout the coronavirus crisis.

The SBA is starting to publish its guidance and sample forms. Click here for more information.

Perhaps the most important guidance is that “lenders may begin processing loan applications as soon as April 3, 2020,” which is this Friday — a week after the CARES Act was signed into law by President Trump.

Some of the guidance is at odds with the CARES Act. The guidance states that PPP loans have a maturity of two years and an interest rate of 0.5% while the CARES Act states that the PPP loans would bear interest at 4% and have a maximum maturity of 10 years. The guidance confirms that “any federally insured depository institution, federally insured credit union, and Farm Credit System institution” can make a PPP loan, in addition to the existing SBA 7(a) approved lenders. This greatly expands the universe of potential lenders, which is important since all PPP loans need to be originated and closed by June 30, 2020.

The first sample form (available by clicking here) is the proposed application for the PPP loans, which reveals several details that are either not addressed in the CARES Act or are directly contrary to the language in the CARES Act. For example, the CARES Act provides that the maximum PPP loan amount is based on “payroll costs incurred during the one-year period before the date on which the loan is made.” The proposed application’s instructions instead direct applicants to “use the average monthly payroll for 2019.” In each case, the maximum loan amount is 2.5 times this average monthly payroll.

Another discrepancy affects the amount of the loan that can be forgiven. The CARES Act simply provides that the forgiveness amount cannot exceed the sum of the following costs incurred by the business in the eight-week period immediately following the closing of the loan: payroll costs; any payment of interest on any covered mortgage obligation (which shall not include any prepayment or payment of principal on a covered mortgage obligation); any payment on any covered rent obligation; or any covered utility payment.

While the application does state that “loan forgiveness will be provided for the sum of documented payroll costs, covered mortgage interest payments, covered rent payments, and covered utilities,” the application also requires the business to certify that, “due to likely high subscription, it is anticipated that not more than 25% of the forgiven amount may be for non-payroll costs.”

The sample form also confirms that applicants and any individual owning 20% or more of an applicant must be able to certify that each of them are U.S. citizens or lawful permanent residents (so any businesses where 20% of more is owned by an undocumented immigrant or a foreign citizen may not apply for or receive a PPP loan); and that none of them are “presently subject to an indictment, criminal information, arraignment, or other means by which formal criminal charges are brought in any jurisdiction, or presently incarcerated, or probation, or parole.” The breadth of that last provision is striking, in that anyone merely accused of a crime may not apply for or receive a PPP loan.

Visit bulkley.com for more resources from Bulkley Richardson’s COVID-19 Response Team.

COVID-19 Daily News

SPRINGFIELD — The United Way of Pioneer Valley has donated 5,000 frozen meals to the Food Bank of Western Massachusetts. The transfer took place at Springfield City Hall earlier this week, with Mayor Domenic Sarno and United Way President and CEO Paul Mina in attendance.

With the economic effects of COVID-19 causing many area businesses to close, the Food Bank and the food pantries it serves have seen a dramatic increase in area needs. This donation was a part of the Western Mass. United Ways’ combined efforts to provide COVID-19 relief.

More information about these efforts and how you can donate is available at uwpv.org/covid19.

Marketing Tips

Courtesy of https://www.wordstream.com/

The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that will help them build personalized and lasting relationships with their audiences from a safe distance. Unprecedented times call for adjustments to your online advertising, and we can help.

We’ve compiled six strategies for running Facebook and Instagram ads effectively during the pandemic:

  1. Stay consistent and extend your high-performing ads
  2. Build brand awareness with your online audience
  3. Find new leads and build your email marketing list with lead ads
  4. Focus on remarketing campaigns
  5. Test new ad creative and audiences
  6. Try Facebook and Instagram Live

Read more

COVID-19 Daily News

HOLYOKE — Eleven veterans at the Holyoke Soldiers’ Home have died between March 1 and March 30, at least five due to COVID-19. Eleven other veterans and five staff have tested positive for the virus, and 25 veterans are awaiting test results. Bennett Walsh, the home’s superintendent, has been placed on leave.

“It is imperative that the Holyoke Soldiers’ Home provide a safe environment for the veteran residents and the dedicated staff who serve them,” Health and Human Services Deputy Secretary Dan Tsai said on Monday. “Superintendent Bennett Walsh has been placed on paid administrative leave effective immediately. Val Liptak, RN, currently the CEO of Western Massachusetts Hospital, will assume responsibility for the administration of the Soldiers’ Home at this time.

“We have also implemented an on-site clinical command team comprised of medical, epidemiological, and operational experts responsible for the comprehensive and rapid response to the outbreak of COVID-19,” Tsai added. “All of these enhancements will build upon the existing protocols and work that align with Centers for Disease Control and Prevention, Department of Veterans Affairs, and Massachusetts Department of Public Health guidance. Today’s actions underscore the state’s commitment to our veterans and frontline healthcare employees during this unprecedented public-health crisis.”

In a tweet Monday, Gov. Charlie Baker said that, “as someone who has visited the Holyoke Soldiers’ Home on many occasions to catch up with staff and residents, I am heartbroken by today’s news. The loss of these residents to COVID-19 is a shuddering loss for us all.”

Holyoke Mayor Alex Morse issued a statement as well, noting that “this is a difficult day for our city, and it is almost certain that more difficult days will follow. Today is a painful reminder that, while many people will experience mild symptoms or no symptoms at all, there are those among us who are at much higher risk, and we must be vigilant in our care for ourselves to ensure the safety of all. I call on all Holyokers to consider your actions, to be sure to follow social distancing to the best of your abilities, to contact your friends and loved ones, and to take care of yourselves both physically and mentally. While we need distance from each other now, we are in this fight together.”

He added that Holyoke is receiving frequent updates from state health officals as the situation at the Soldiers’ Home unfolds, and he will continue to update the public with what he learns.

“It is in large part thanks to the outreach of staff from the state-run facility to my office on Saturday that I was alerted to the growing issues at the Soldiers’ Home,” Morse added. “I want to thank Lieutenant Governor Polito and Secretary of Health and Human Services [Marylou] Sudders for taking immediate action upon my request, but, most importantly, thank you to the nurses and staff at the Soldiers’ Home who cared for those whom we have lost, and who continue to care for those in need.”

Daily News

HOLYOKE — Holyoke Community College (HCC) President Christina Royal has issued a personal $10,000 challenge gift toward a new HCC campaign that is as much about building moral support in a time of great uncertainty as it is about raising money for students experiencing financial distress.

On Monday, the HCC Foundation launched “Together HCC — A Campaign for Caring.” As part of that campaign, students, staff, faculty, alumni, relatives, and friends are being asked to use the hashtag #TogetherHCC to share stories and images on social media that show the strength of the college community in response to the COVID-19 crisis.

Royal’s $10,000 challenge is not just a financial one. Instead, the goal is to gather 1,000 contributions of any kind toward the #TogetherHCC campaign. That includes monetary donations as well as social-media posts on Facebook, Twitter, and Instagram as well as e-mail submissions that describe an inspirational tale or messages of encouragement relating to the ongoing pandemic.

“This is an unprecedented time in our history that can only be navigated if we work together,” Royal said. “Our campaign for caring enables members of our community to offer encouragement to one another and provide inspiration. The financial investments and kind words offered through this campaign are vitally important to our students’ success and to the well-being of every member of our community.”

Besides scholarships, the HCC Foundation manages several funds that directly support students facing financial emergencies as well as those experiencing food and housing insecurity. These include the President’s Student Emergency Fund, which was established by Royal, and another that supports HCC’s Thrive Student Resource Center, which manages the HCC Food Pantry. 

“This has been, and continues to be, a stressful and challenging time for everyone,” said Amanda Sbriscia, HCC vice president of Institutional Advancement and executive director of the HCC Foundation, the college’s nonprofit fundraising corporation. “The COVID-19 crisis has turned the world upside down, and amidst this uncertainty, we still need to do everything we can to provide our students with the education and support they deserve. Meanwhile, our students are facing all kinds of challenges in their own lives. Together, HCC isn’t just about providing financial support for them, it’s also about providing moral support. Through this campaign, we want to let our students and other members of the college community know that it’s going to be okay and that we are all in this together.”