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Education

Center of Attention

Nikki Burnett, seen here in one of the Educare center’s outdoor play areas, says the facility is a showcase of what early education should be — and what all young children deserve.

Nikki Burnett says Springfield’s Old Hill neighborhood and those surrounding it certainly need the gleaming new $14 million Educare facility constructed next door to the Elias Brookings Elementary School on Walnut Street.

More to the point, though, she told BusinessWest, they deserve this facility, which can only be described with that phrase state-of-the-art when it comes to everything from its programs to its play areas to its bathrooms.

“Mason Square, Old Hill, McKnight, Bay, all those neighborhoods … they’re so rich in history, so they’re rich in great success stories that have come out of here and are still coming out of here,” said Burnett, the recently named executive director of the 27,000-square-foot facility, who should know; she grew up there herself. “People like Ruth Carter, who just won an Oscar for the costume design in the movie Black Panther — she’s from Springfield.

“We have to celebrate those things, and we have to model those things for our children so they can see that they have greatness in them,” she went on. “One of the very important things about Educare is that it aligns potential with opportunity. I believe all children are born with immense potential, but many do not have the same opportunity to realize that, so Educare will give them that push — it will help readjust their trajectory.”

That’s why this area of the city, traditionally among the poorest neighborhoods in the state, deserves this Educare facility, just the 24th of its kind in the country and the only one in Massachusetts, she continued, adding quickly that this building, and the Educare model itself, were designed to show decision makers and society in general what all young children deserve and what has to be done so that they can all enjoy a similar experience.

Mary Walachy, executive director of the Irene E. and George A. Davis Foundation, which spearheaded efforts to bring the Educare facility to fruition, agreed.

“The message being sent here is that it costs money to do this work well,” she said. “It costs money to fund quality at the level that children in this community and others deserve, and we can’t expect outcomes that we want from children if the investment is not there at the front end.”

Considering those comments, Educare is certainly much more than a building, and those who visit it — and many will in the weeks and months to come — will come to understand that.

Indeed, the facility set to open later this year, supported by the Buffett Early Childhood Fund and to be operated in partnership with Holyoke Chicopee Springfield Head Start, is, for lack of a better term, a standard — or the new standard when it comes to early-childhood education.

And it is, as Burnett and Walachy noted, a model — hopefully to be emulated — that incorporates everything science says young children need to flourish. This includes data utilization, high-quality teaching practices (three teachers to a classroom instead of the traditional two), embedded professional development, and intensive family engagement.

All this and more will come together at the much-anticipated facility, which will provide 141 children up to age 5 (already enrolled at a Head Start facility in that neighborhood) and their families with a full-day, full-year program that Burnett projects will be a place to learn — and not just for the young children enrolled there.

The Educare facility in Springfield is just one of 24 in the country and the only one in Massachusetts.

“Educare is going to be a demonstration site; we’re going to be able to bring in students of education, social work, counseling and therapy, and other areas from across the state and have them observe and learn our model,” she explained. “We understand that 141 children is not every child; however, what we learn here, we’re going to be able to send out — others can do what we’re doing. And on a policy level, it’s my hope that legislators can see the success of this and realize that, when they’re making out the budget, it needs to be funded so everyone can enjoy Educare quality.

“Educare is not going to be on every corner,” she went on. “But that doesn’t mean that the quality of Educare cannot be beneficial to all children.”

For this issue and its focus on education, BusinessWest toured the Educare facility and talked with Burnett and others about what this unique early-education center means for Springfield and especially those young people who walk through its doors.

New School of Thought

Janis Santos, the longtime director of Holyoke Chicopee Springfield Head Start, recalled that, when she toured the Educare facility recently as construction was winding down, she became quite emotional.

“I have to be honest, I started crying,” said Santos, honored roughly a year ago by BusinessWest as one of its Women of Impact for 2018. “One of the construction-crew members said, ‘why are you crying?’ and I said, ‘because I’m so happy.’

“Educare is going to be a demonstration site; we’re going to be able to bring in students of education, social work, counseling and therapy, and other areas from across the state and have them observe and learn our model.”

“This is a dream come true,” she went on, adding that the facility provides dramatic evidence of how far early-childhood education has come during her career — it was considered babysitting when she got her start — and how important it is to the overall development of young people.

Tears of joy have been a common emotional response among those who have toured the site, especially those involved in this initiative from the beginning, but there have been others as well. Indeed, Burnett told BusinessWest, when the staff members assigned to the Educare center visited the well-appointed teachers’ room, many of them started clapping.

These reactions provide ample evidence that the six-year journey to get the facility built and the doors open was certainly time and energy incredibly well-spent.

By now, most are familiar with the story of how an Educare facility — again, one of only 24 in the country — came to be in Springfield. It’s a story laced with serendipity and good fortune at a number of turns.

It begins back in 2014 when an early-childhood center on Katherine Street in Springfield closed down abruptly, leaving more than 100 children without classroom seats, said Walachy, adding that the Davis Foundation began looking at other options for early education in that building.

One of them was Educare, she went on, adding that officials with the Buffett Foundation and other agencies involved, as well as architects, came and looked at the property. They quickly determined that it was not up to the high standards for Educare centers.

“Their model is ‘make it a state-of-the-art, unbelievable building to send a strong message that this is what all kids deserve,’” said Walachy, adding that, after those inspections and being informed that a new facility would have to be built at a cost of more than $12 million, the Educare concept was essentially put on the shelf.

And it stayed there for the better part of two years until an anonymous donor from outside the Bay State who wanted to fund an Educare facility came into the picture.

“This individual pledged to pay for at least half the cost of building an Educare somewhere in the country, and she was willing to do it here in Springfield,” she said, adding that the donor has written checks totaling more than $9 million for both the construction and operation of the facility.

With this commitment, those involved went about raising the balance of the needed funds — the Davis Foundation and another donor committed $2 million each, and state grants as well as New Market Tax Credits were secured, bringing the total raised to more than $20 million — and then clearing what became another significant hurdle, finding a site on which to build.

Indeed, the Educare model is for these facilities to be built adjacent to elementary schools, and in Springfield, that proved a challenging mandate. But the tornado that ravaged the city, and especially the Old Hill area, in 2011, forcing the construction of a new Brookings School, actually provided an answer.

Indeed, land adjacent to the new school owned by Springfield College was heavily damaged by the tornado, making redevelopment a difficult proposition. Thus, the college became an important partner in the project by donating the needed land.

But while it’s been a long, hard fight to get this far, the journey is far from over, said both Burnett and Walachy, noting that another $500,000 must be raised to fund an endowment that will help cover operating expenses at the school.

And raising that money is just one of many responsibilities within Burnett’s lengthy job description, a list that also includes everything from becoming an expert on the Educare model to attending regular meetings of Educare facility directors — there’s one in New Orleans later this year, for example.

At the moment, one of the duties assuming much of her time is acting as a tour guide. She even joked that she hasn’t mastered the art of walking backward while talking with tour participants, but she’s working on it. To date, tours have been given to city officials, funders and potential funders, hired staff members, like those aforementioned teachers, and, yes, members of the media.

BusinessWest took its own tour, one that featured a number of stops, because items pointed out are certainly not typical of those found in traditional early-education centers.

“I literally cannot wait to see the children in there — that will be a special moment.”

Starting with what Burnett and others called the “outside-in” of the building’s design, which, as that phrase indicates, works to bring the outside environment into the school to provide continuity and the sense that the school is part of the larger world. Thus, green, grass-like carpeting was put down in the entranceways, and green carpet prevails pretty much throughout the facility. Meanwhile, the brick façade on the exterior is continued inside the building.

Throughout the building, there are generous amounts of light and state-of-the-art facilities throughout, from the well-equipped play areas inside and out to the two sinks in each of the classrooms — one for food preparation, the other for hand washing — to the restrooms designed especially for small people.

In addition, each classroom is equipped with small viewing areas with one-way mirrors so that so-called ‘master teachers’ and others can see and evaluate what’s happening.

In all, there are 12 classrooms, seven for infants and toddlers and five for preschool. As noted earlier, they will be places of learning, and not just for the students.

Model of Excellence

Returning to that emotional tour of the Educare facility she took a few weeks ago, Santos said that, as joyous and uplifting as it was, she’s looking forward to the next one even more.

“I literally cannot wait to see the children in there — that will be a special moment,” she told BusinessWest, putting almost a half-century of work in early childhood behind those words.

She can’t wait because students will be learning and playing in a facility that really was only a dream a few years ago — a dream that came true.

It’s a facility that those students truly need, but as Burnett and all the others we spoke said, it’s one they deserve — one that all students deserve.

George O’Brien can be reached at [email protected]

Opinion

Editorial

As the headlines keep coming about the state’s casinos not meeting their projections for gaming revenues, the announcement last week that the Boston Red Sox will bring their annual Winter Weekend fan event to MGM Springfield and the MassMutual Center was well-timed and quite poignant.

We’ve been saying for some time now — and we’ll keep on saying — that, while the revenue projections for the state’s casinos are somewhat disappointing, they are just part of what gaming brings to the state and the communities in which they are located. Do we wish their revenues were more in line with the projections made all those years ago? Sure, but the casinos, and especially the one in Springfield, have brought benefits well beyond additional revenues to the state.

In the City of Homes, it has created momentum and traffic on most Saturday nights. On nights when there are shows, downtown comes alive and looks like … well, it doesn’t look like Springfield, or at least the Springfield of much of the past several decades. And the casino continues to bring energy and benefits in ways that probably couldn’t have been anticipated when officials were signing the host-community agreement drafted several years ago.

Which brings us back to the Red Sox and the Winter Weekend. This is one of the many benefits resulting from the new, multi-year partnership the team inked with MGM as the “official and exclusive resort of the team” early last year.

That designation once belonged to Foxwoods Resort and Casino in Connecticut, meaning that, for two days in January, a large group of Red Sox players (past and present), officials, and, yes, fans traveled to the Nutmeg State and spent a considerable amount of money there.

Next Jan. 17 and 18, those players, officials, and fans — and that spending money — will instead be coming to Springfield. And they’ll be coming during a time when the tourism sector here could certainly use a boost.

Several thousand fans are expected to come to the festival, which will include a town-hall event, autograph sessions, and photo opportunities with the players from today and yesterday.

This will be a great opportunity for fans of the team to connect with the players and coaches in a way they probably never have before. Meanwhile, those who come to see the team’s stars will also see a rising star in the city of Springfield — which they probably haven’t seen up close either.

Overall, this will be a tremendous opportunity for the city to roll out the red carpet and showcase all the good things that have happened here in recent years.

Some logistically minded people are already wondering, ‘what happens if it snows?’ We’re pretty certain the organizers will figure out. And they’ll also figure out how to make these two days something memorable, not only for Red Sox fans but for those doing business in downtown Springfield.

It all came to be because MGM forged a strong business partnership with the Red Sox. That’s one of the benefits you don’t see when you’re just looking at statistics concerning gross gaming revenue. And it’s one of the many reasons why it’s far too early to discuss whether the gaming industry is off to a disappointing start in the Bay State.

The Red Sox are coming to town. And Springfield is the big winner in this game.

Opinion

Editorial

The CVS in Tower Square in downtown Springfield closed its doors the other day as the chain opened a new facility several blocks to the south, almost across Main Street from MGM Springfield.

While this event isn’t in itself newsworthy on most levels, it is part of what is becoming a trend that is rather … well, disconcerting is too strong a word, but it’s pretty close. It’s a trend we would like to see reversed.

And that’s a trend toward businesses and institutions moving a block or two and having officials and business leaders label such activity ‘economic development.’ It might be that on some level — or in some cases, to be precise. But mostly, it’s just musical chairs that isn’t really helping matters when it comes to the big picture.

Let’s start with that CVS. On some levels, we should consider this part of efforts to revitalize the tornado-ravaged South End of Springfield — and that’s what it’s being called. In fact, MGM’s leaders have mentioned this project early and often when talking about how the $960 million facility is stimulating additional development in and around its campus.

Maybe that’s true. That’s maybe. But moving CVS several hundred yards to the south can’t be interpreted as bringing ‘new business’ to Springfield. And moving that store out of Tower Square can’t be helping the ongoing efforts to revitalize that former business hub and shopping center. In fact, the decrease in foot traffic will certainly hurt efforts to bring new businesses into that once-thriving but long-struggling facility. And it will also hurt the employees in the downtown business towers who frequent that convenient location.

But enough about CVS. We’ve seen this musical-chairs activity with bank branches, small businesses, nonprofits, and more. They move into a new space to considerable fanfare while leaving a vacancy somewhere else.

Sometimes it’s necessary — as when a company needs to move to better or larger space, or when a lease is being terminated, as was the case a few years ago with a number of law firms displaced by the arrival of MGM. And it’s nothing unique to Springfield or this region. Indeed, every time a new office building is constructed in Boston, New York, or any other large city, tenants relocate to it from other facilities in the general area.

And, as we noted, sometimes it’s a good thing, as is the case with Peter Pan moving just a few hundred feet into Union Station. That seemingly unnecessary move cleared the way for Way Finders to build a new facility on the Peter Pan site that might help revitalize the North Blocks area, while also helping to speed development in the South End, in property currently home to Way Finders.

But in most cases, this musical-chairs activity is just that — people moving from one chair to another with no real benefits, other than to those doing the moving.

We don’t know all the reasons why CVS moved three blocks down Main Street, and we’re not sure what kind of impact it will have in the South End. Maybe it will be a catalyst for more development, and maybe it will be a solid start to efforts to balance the glitz on the west side of Main Street with some on the east side.

But overall, such moves don’t generate economic development as much as they just move it around. The real goal should be to have companies change their zip code (to one in the 413) when they move, not keep the same one.

Cover Story

The Next Steps for Springfield

Tim Sheehan, who succeeded Kevin Kennedy as Springfield’s chief Development officer in July, may be new to the job, but he’s certainly not new to the city. He grew up there, and later worked for two different mayoral administrations. In recent years, he’s seen the city go from the depths of receivership to what many are calling a renaissance. Looking to build off created momentum, he said there is still considerable work to do.

Tim Sheehan left Springfield, and a job with the state agency MassDevelopment, in 2002 to become director of the Redevelopment Agency in Norwalk, Conn.

But he didn’t exactly leave his birthplace behind.

Indeed, with a number of family and friends still living in and around the City of Homes, he returned frequently — at least once a month, by his estimate — and thus was keeping pace with all that happened in the city over that time.

That’s a lengthy list that includes everything from receivership to the opening of MGM Springfield to the revitalization, decades in the making, of Union Station, a project he’s quite familiar with because, starting in 2017, he took the train to Springfield for those visits.

So Sheehan didn’t have to reacquaint himself with the city, its challenges, and its opportunities when he accepted Mayor Domenic Sarno’s proposition to succeed Kevin Kennedy as Springfield’s chief Development officer.

In this important role, he has some big shoes to fill — Kennedy played a huge part in bringing more than $4 billion in development to the city since that tornado touched down in June 2011 — but also some momentum to build on and opportunities to add new chapters to an ongoing success story.

Indeed, while noting that considerable progress has been made with everything from vitality in the central business district to jobs to the city’s fiscal health, Sheehan concedes that much work remains to be done.

“There’s a very positive perception regarding where the city has positioned itself as a city within Western Mass.,” he said. “But there’s still room to grow on that, and I think Springfield can become a real leader in urban development.”

“The casino has met us a long way in the objective of encouraging people to go out from the casino and explore the city. What we need to do is take the next step so that there’s some sense of equivalence between what’s at the casino and what’s outside on Main Street.”

In no particular order, he listed the city’s many neighborhoods and needed work to revitalize the ‘Main Streets,’ if you will, of Indian Orchard, Forest Park, Six Corners, Boston Road, and even 16 Acres, where he grew up, as well as the need to create more market-rate housing in the city, a realm where he enjoyed success in Norwalk.

Sheehan also mentioned some specific projects that most might think of when they hear the term ‘economic development’ — 31 Elm St. was at the top of that list — and some initiatives they might not connect with that term, such as job training and assistance to small businesses, which are the backbone of the city’s economy.

“There are some studies that looked at employment and job-training initiatives in the city and discussed ways they could be improved,” he noted. “And there are studies that looked at how we could expand and assist the industrial and manufacturing sectors that exist here, and still others that look at the importance of the small-business sector within Springfield’s larger economy, the role it plays, and what government could provide to strengthen small business.

“As much as the large-scale development in the city has been fantastic and they’re a beacon to attract people,” he went on, citing MGM, CRRC, and other eight- and nine-figure projects, “we can’t lose sight of the fact that the smaller businesses — employers with fewer than six people — are the vast majority of the businesses, and they contribute significantly to the economic health of the city.”

And then, there’s MGM Springfield, or what’s happening across the street from it, to be more precise. Actually, it’s what’s not happening that needs to be addressed moving forward, said Sheehan, citing the need for balance or ‘equivalence,’ as he put it.

“The casino has met us a long way in the objective of encouraging people to go out from the casino and explore the city,” he explained. “What we need to do is take the next step so that there’s some sense of equivalence between what’s at the casino and what’s outside on Main Street.”

For this issue, BusinessWest talked at length with Sheehan about his return to Springfield and how he intends to help build on the positive energy that’s been created and take the city to a still-higher plane.

Tracking Results

Looking out the windows of the train during those trips from New Haven, Sheehan said he could certainly see progress coming to the city he grew up in — and not just in the gleaming casino taking shape in the South End.

He noted improvement in everything from the entertainment district to parks; from public safety to job creation.

But, as noted, there is still considerable work to do, he said, adding that the prospect of leading such efforts was enticing enough to make ‘chief Development officer, city of Springfield’ the next line on an already-intriguing résumé.

And, as mentioned, some of the earlier lines involve Springfield as well. Indeed, he worked for two mayors — Richard Neal (before he become Congressman Neal) and his successor, Mary Hurley, in the Community Development and Planning office.

From Springfield City Hall, Sheehan moved to work for the state at the Executive Office of Communities and Development, and later at MassDevelopment, both at that agency’s Boston office and its first regional office in Springfield, which he directed.

He enjoyed the work, but eventually he desired a return to working on the municipal level and in development work.

“At the time, MassDevelopment was doing a lot of community-development lending, and I was doing projects on the North Shore and Lawrence, and then projects in the Berkshires,” he recalled. “One of the problems, from my perspective, is that I was drifting toward being more of a banker and less of a hands-on community-development/economic-development person.”

While MGM is thriving, Tim Sheehan says, one of the challenges facing the city is the need to achieve what he calls ‘equivalence’ on the other side of Main Street, seen here.

He found an opportunity to get back to the latter in Norwalk, and its Redevelopment Agency, a broad, one-stop shop for planning, housing, and economic development.

In Norwalk, a city roughly half Springfield’s size (85,000 people), one of his biggest achievements involved increasing the number of market-rate housing units in and around downtown, thus growing the population in the central business district.

The city had a number of factors working in its favor as it went about this assignment, he noted, especially its proximity to New York and status as a bedroom community for Gotham.

“It’s an hour by train to Grand Central Station, and 45 minutes to be in Manhattan proper,” he said, adding that these numbers translate into a fairly attractive commute, thus making such projects doable from an economic perspective in terms of the prices developers could charge for such properties.

Springfield doesn’t have such geography working for it, he went on, adding quickly that it can take advantage of some demographic shifts, especially retiring Baby Boomers and Millennials both becoming more drawn to walkable cities and the amenities of urban living.

What’s more, the city has a large stock of older buildings, many of them architectural gems, that could be converted to market-rate housing, perhaps with retail or other uses on the ground floors.

“The architecture in Springfield is far beyond what new development would be able to accomplish today,” he noted. “What we would like to see is a dedicated effort to look at repurposing those buildings with residential uses.”

Still, the numbers have to work for developers to move forward with projects like the one now underway at the former Willys-Overland building, and in some cases, it might be challenging to make them work.

“Springfield has the capacity to absorb more market-rate housing, but I think there’s going to have to be some level of government support for that,” he said, citing statistics showing that, while Worcester added more than 600 new housing units between 2013 and 2017, Springfield added 230. “But these projects have to pencil out from an economic standpoint. That was a challenge in downtown Hartford, but both the state and the city stepped up to understand that.”

“The importance of having a downtown residential population is critical to the long-term economic viability of your municipality,” he went on, underscoring the importance of such initiatives. “This is one of the challenges that Springfield needs to address.”

Overall, the city needs to create much more of a balance downtown between market-rate housing and the large amounts of subsidized housing that still exist in the central business district, he said, adding that this has been a long-standing issue for Springfield and a key to continued revitalization.

“You can’t have all or mostly subsidized housing — that’s not good for your downtown,” he went on, adding that Springfield’s housing stock downtown has been out of balance for some time.

Down on Main Street

But housing is just one of the issues and challenges facing the city, said Sheehan, who returned to the subject of MGM Springfield and the work needed to match the glitter on the west side of Main Street with some on the east side.

At the moment, there is little if any glitter there, he said, noting that there are several vacant or underutilized properties in the shadow of the casino, and this is a situation that needs to be addressed if the property is to reach its full potential and become even more of a catalyst for development.

“You have to give a nod to MGM in terms of the architectural design of the casino — it was meant to be porous, and that’s atypical of casino design, but a net positive for Main Street in Springfield,” he noted. “But in order to have people traversing between Main Street and the casino, there needs to be a sense of equivalence on both sides of the street.

“If I didn’t necessarily want to stay on the casino floor and wanted to come out and see what downtown might have to offer, I’m inhibited from doing that by coming to the front door on Main Street, looking across the street, and seeing that there’s no ‘there’ there for me,” he went on. “I’m going to turn around and go back into the casino.”

Creating a ‘there’ will require private investment, he continued, adding that a consortium of investors have expressed some interest in taking on properties that are “not meeting their full potential.”

And while downtown and the blocks around MGM are certainly a priority for the city, Sheehan said, Springfield’s other neighborhoods need some attention as well, especially their main commercial districts.

“If you look at the neighborhood commercial corridors, there is a lot of work to be done,” and strengthening those corridors is a priority moving forward, he told BusinessWest, listing Main Street Street in Indian Orchard as one such corridor, the ‘X’ in Forest Park as another, and Boston Road, which he grew up near, as still another.

“If you look at Boston Road, there is significant vacancy there,” he said, referring not only to the Eastfield Mall and the exodus of stores there but the full length of that commercial thoroughfare. “It’s not the Boston Road I used to remember as a kid; there are some challenges there.”

Six Corners is another neighborhood corridor where improvement is needed and work is in progress, he said, noting the infrastructure work taking place there, especially a new roundabout designed to ease traffic flow in that area.

The hope is that such civic improvements there and elsewhere will generate private-sector investments, he went on, adding quickly that revitalization of neighborhoods such as Six Corners requires collaborative efforts among a number of parties — and healthy doses of imagination.

We’ve made a big investment in the public infrastructure there,” he said. “Now, we need to look at the sustainability of the businesses that exist there; we’re doing some early planning activity with regard to what commercial activity is appropriate for there.

“We’re also trying to get more engagement in these centers from the institutions that surround them,” he went on. “How can we engage better with AIC and Springfield College to ensure that the businesses that surround them are made more healthy by their populations?”

These projects are often much more difficult to undertake because they do involve private investment, he went on, adding that the public (government) side has to inspire such investments and make them easier through planning and a roadmap for the future.

“In order to entice the private developer to come to those areas, from the city’s perspective, you need to have a plan as to what you want to happen there, and you have to have everything aligned with that plan, so that, if I’m making the investment after reading your plan, I don’t have to deal with zoning in terms of having to change something to fit your plan; it’s already been done,” he explained. “I’ve read the plan, I understand what the city wants, and the city’s done all the heavy lifting to get my project approved.”

Along for the Ride

Talking about the train he took into Springfield, Sheehan raved about everything from the price of the ticket to how full the cars were — at least to the Hartford stop.

“The train is fantastic; the ability to go from Springfield to Hartford or Hartford to Springfield or New Haven to Springfield for $6 or $12 one way … that’s a bargain and a very convenient form of transportation,” he said, adding that the train has become a very attractive alternative to those not looking to battle the traffic on I-95 or I-91 on a Friday afternoon, or any afternoon, for that matter.

It’s not his official job description, but as chief Development officer, Sheehan’s goal is putting even more people on those trains coming into Springfield — professionals, tourists, and those, like him, coming to visit family and friends.

It’s also his job to give them not only more to see out the windows, but more to experience once the train pulls in.

It’s a challenge he certainly embraces, and one that brings his career full circle in many respects — back to the city he grew up in, and back to the city he wants to take the next level.

George O’Brien can be reached at [email protected]

Super 60

Recognition Program Marks 30 Years with Oct. 25 Event

Now in its 30th year, the Springfield Regional Chamber’s Super 60 program celebrates the success of the fastest-growing privately-owned businesses in the region. Businesses on the Total Revenue and Revenue Growth categories for 2019 represent all sectors of the economy, including nonprofits, transportation, healthcare, technology, manufacturing, retail, and hospitality. Some have been named to the Super 60 once or many times before, and some are brand-new to the list.

This year’s Super 60 Celebration event will take place on Friday, Oct. 25 from 11:30 a.m. to 1:30 p.m. at Chez Josef in Agawam. Sheila Coon, founder of Hot Oven Cookies, will be the keynote speaker at the event, which is presented by Health New England and sponsored by People’s United Bank, Wells Fargo Bank, the Republican, MassHire Hampden County Workforce Board, and Zasco Productions.

Hot Oven Cookies began in 2015, when Coon started baking cookies for her children while she was in culinary school. She started her business as a cookie-delivery service. With business education from Valley Venture Mentors and SPARK EforAll in Holyoke, the delivery business expanded to a food truck, from which Coon began selling cookies from her repertoire of more than 100 recipes, inspired by her children, at farmers’ markets and other events. When her food truck constantly sold out of cookies, Coon knew there was potential for more.

Coon is also a graduate of the first cohort of RiseUp Springfield, a seven-month, intensive, hands-on program for established and small business owners, powered by Interise’s StreetWise ‘MBA’ curriculum in collaboration with the city of Springfield, the Assoc. of Black Business & Professionals, and the Springfield Regional Chamber.

In just four short years, Coon has found sweet success with Hot Oven Cookies. In 2018, she and her husband, David, opened the brand’s first retail location at 1597 Main St. in Springfield. She has plans to open a production facility in Agawam to accommodate her current business as well as plans for a wholesale business and an online store with national shipping of Hot Oven’s uncooked frozen cookie dough.

“Hot Oven Cookies is an example of a true entrepreneurial story about how an idea, a passion, or a hobby can become a thriving business with dedication and taking advantage of the small-business resources available in Western Massachusetts,” said Nancy Creed, president of the Springfield Regional Chamber. “We are thrilled to have a graduate of the first cohort of RiseUp Springfield take the stage at Super 60 to share her success story.”

The event costs $60 for chamber members and $75 for general admission. Reservations may be made for tables of eight or 10. The deadline for reservations is Wednesday, Oct. 16. No cancellations are accepted after that date, and no walk-ins will be allowed. Reservations must be made online at www.springfieldregionalchamber.com or by e-mailing [email protected]

Total Revenue:

1. Whalley Computer Associates Inc.*
2. Marcotte Ford Sales Inc.
3. Tighe & Bond*
Arrow Security Co. Inc.
Baltazar Contractors
Bob Pion Buick GMC Inc.
Center Square Grill (Fun Dining Inc.)
Charter Oak Financial
Commercial Distributing Co. Inc.
Con-Test Analytical Laboratory (Filli, LLC)
Court Square Group Inc.
David R. Northup Electrical Contractors Inc.
The Dowd Agencies, LLC
E.F. Corcoran Plumbing & Heating Co. Inc.*
Freedom Credit Union
Governors America Corp. / GAC Management Co.*
Haluch Water Contracting Inc.
Holyoke Pediatrics Associates, LLP
JET Industries Inc.
Kittredge Equipment Co. Inc.
Lancer Transportation / Sulco Warehousing & Logistics
Louis and Clark Drug Inc.
Maybury Associates Inc.*
Paragus Strategic IT
Rediker Software Inc.
Rock Valley Tool, LLC
Skip’s Outdoor Accents Inc.
Tiger Press (Shafii’s Inc.)
Troy Industries Inc.
United Personnel Services Inc.

Revenue Growth:

1. The Nunes Companies Inc.
2. Brewmasters Brewing Services, LLC
3. Christopher Heights of Northampton
A.G. Miller Co. Inc.
Adam Quenneville Roofing & Siding Inc.*
American Pest Solutions Inc.
Baystate Crushing and Recycling Inc.
Burgess, Schultz & Robb, P.C.
City Enterprise Inc.*
Courier Express Inc.
EOS Approach, LLC / Proshred Security International
Gallagher Real Estate
GMH Fence Company Inc.
Goss & McLain Insurance Agency Inc.
Greenough Packaging & Maintenance Supplies Inc.
Kenney Masonry, LLC
Knight Machine Tool Company Inc.
L & L Property Service, LLC
Ludlow Heating and Cooling Inc.
Michael’s Party Rentals Inc.
Oasis Shower Doors (EG Partners, LLC)*
Pioneer Valley Financial Group, LLC
R.R. Leduc Corp.*
Sanderson MacLeod Inc.
Springfield Thunderbirds (Springfield Hockey, LLC)
Summit Careers Inc.
United Industrial Textile Products Inc.
Villa Rose Restaurant (Tavares and Branco Enterprises Inc.)
Webber & Grinnell Insurance Agency Inc.*
Westside Finishing Co. Inc.*

*Qualified in both categories

Total Revenue​

1. Whalley Computer Associates Inc.*
One Whalley Way, Southwick
(413) 569-4200
www.wca.com
John Whalley, President
WCA is a locally owned family business that has evolved from a hardware resale and service group in the ’70s and ’80s into a company that now focuses on lowering the total cost of technology and productivity enhancement for its customers.

2. Marcotte Ford Sales Inc.
1025 Main St., Holyoke
(413) 536-1900
www.marcotteford.com
Bryan Marcotte, President
The dealership sells new Ford vehicles as well as pre-owned cars, trucks, and SUVs, and features a full service department. Marcotte has achieved Ford’s President’s Award multiple occasions over the past decade. It also operates the Marcotte Commercial Truck Center.

3. Tighe & Bond*
53 Southampton Road, Westfield
(413) 562-1600
www.tighebond.com
Robert Belitz, President and CEO
Tighe & Bond is a full-service engineering and environmental consulting firm offering myriad services, including building engineering, coastal and waterfront solutions, environmental consulting, GIS and asset management, site planning and design, transportation engineering, and water and wastewater engineering.

Arrow Security Co. Inc
124 Progress Ave., Springfield
(413) 732-6787
www.arrowsecurity.com
John Debarge Jr., President
This company provides security for all types of clients and issues, including industrial plant security, patrol services with security checks for homeowners, free security surveys, and more provided by a management team that consists of a diverse group of professionals with law enforcement, private-sector security, and military backgrounds.

Baltazar Contractors
83 Carmelinas Circle, Ludlow
(413) 583-6160
www.baltazarcontractors.com
Frank Baltazar, President
Baltazar Contractors is a family-owned construction firm specializing in roadway construction and reconstruction; all aspects of site-development work; sewer, water, storm, and utilities; and streetscape improvements in Massachusetts and Connecticut.

Bob Pion Buick GMC Inc.
333 Memorial Dr., Chicopee
(413) 206-9251
www.bobpionbuickgmc.com
Rob Pion, General Manager
Bob Pion Buick GMC carries a wide selection of new and pre-owned cars, crossovers, and SUVs, and also offers competitive lease specials and a full service department.

Center Square Grill (Fun Dining Inc.)
84 Center Square, East Longmeadow
(413) 525-0055
www.centersquaregrill.com
Michael Sakey, Bill Collins, Proprietors
Center Square Grill serves traditional American food, with hints of classically prepared French sauces, Latin-inspired fish dishes, and standard Italian repertoire. The facility also has a catering service and hosts events of all kinds.

Charter Oak Financial
330 Whitney Ave., Holyoke
(413) 539-2000
www.charteroakfinancial.com
brendan naughton, general agent
Charter Oak’s services include risk management (including life insurance, disability income insurance, and long-term-care insurance), business planning and protection, retirement planning and investments, and fee-based financial planning.

Commercial Distributing Co. Inc.
46 South Broad St., Westfield
(413) 562-9691
www.commercialdist.com
Richard Placek, Chairman
Commercial Distributing Co. is a family-owned business servicing more than 1,000 bars, restaurants, and clubs, as well as more than 400 package and liquor stores. Now in its third generation, the company continues to grow by building brands and offering new products as the market changes.

Con-Test Analytical Laboratory (Filli, LLC)
39 Spruce St., East Longmeadow
(413) 525-2332
www.contestlabs.com
Tom Veratti, Founder and Consultant
Con-Test Inc. provides industrial-hygiene and analytical services to a broad range of clients. Originally focused on industrial-hygiene analysis, the laboratory-testing division has expanded its capabilities to include numerous techniques in air analysis, classical (wet) chemistry, metals, and organics.

Court Square Group Inc.
1350 Main St., Springfield
(413) 746-0054
www.courtsquaregroup.com
Keith Parent, President
Court Square is a leading managed-services company that provides an audit-ready, compliant cloud (ARCC) infrastructure for its clients and partners in the life-sciences industry.

David R. Northup Electrical Contractors Inc.
73 Bowles Road, Agawam
(413) 786-8930
www.northupelectric.com
David Northup, President
This is a family-owned, full-service electrical, HVAC, and plumbing contractor that specializes in everything from installation and replacement to preventive maintenance, indoor air-quality work, and sheet-metal fabrication.

The Dowd Agencies, LLC
14 Bobola Road, Holyoke
(413) 538-7444
www.dowd.com
John Dowd, President and CEO
The Dowd Agencies is the oldest insurance agency under continuous family ownership, and one of the most long-standing, experienced insurance agencies in Massachusetts.

E.F. Corcoran Plumbing & Heating Co. Inc.*
5 Rose Place, Springfield
(413) 732-1462
www.efcorcoran.com
Charles Edwards and Brian Toomey, Co-owners
E.F. Corcoran is a full-service plumbing and HVAC contractor. Services include 24-hour plumbing service, HVAC system installs, design-build services, energy retrofits, system replacements and modifications, gas piping, boilers, and more.
Freedom Credit Union
1976 Main St., Springfield
(800) 831-0160
www.freedom.coop
Glenn Welch, President and CEO
Freedom is a full-service credit union serving a wide range of business and consumer clients. Freedom has its main office on Main Street in Springfield, with other offices in Sixteen Acres, Feeding Hills, Ludlow, Chicopee, Easthampton, Northampton, Turners Falls, Greenfield, and Roger L. Putnam Vocational Technical Academy.

Governors America Corp. / GAC Management Co.*
720 Silver St., Agawam
(413) 786-5600
www.governors-america.com
Sean Collins, President
GAC is a leading provider of engine-governing and system controls to a worldwide list of equipment manufacturers and power providers. The engine-control products are used in a wide range of industries, including generator set, material handling, marine propulsion, mining, locomotive, and off-highway applications.

Haluch Water Contracting Inc.
399 Fuller St., Ludlow
(413) 589-1254
Thomas Haluch, President
Haluch Water Contracting’s main lines of business include sewer contracting, underground utilities, and water-main construction.

Holyoke Pediatrics Associates, LLP
150 Lower Westfield Road, Holyoke
(413) 536-2393
www.holyokepediatrics.com
Kathy Tremble, Adair Medina, Care Coordinators
HPA is the largest pediatric practice in Western Mass., providing primary-care services as well as lactation counseling, behavioral-health services, and patient education. HPA has a medical laboratory drawing site and also provides in-hospital support for new mothers.

JET Industries Inc.
307 Silver St., Agawam
(413) 786-2010
Michael Turrini, President
Jet Industries manufactures aircraft engines, parts, and equipment, as well as turbines and turbine generator sets and parts, aircraft power systems, flight instrumentation, and aircraft landing and braking systems.

Kittredge Equipment Co. Inc.
100 Bowles Road, Agawam
(413) 304-4100
www.kittredgeequipment.com
Wendy Webber, President
Kittridge Equipment is a $57 million equipment and supply giant. It boasts 70,000 square feet of inventory and warehouse, handles design services, and has designed everything from small restaurants to country clubs to in-plant cafeterias.

Lancer Transportation & Logistics / Sulco Warehousing & Logistics
311 Industry Ave., Springfield
(413) 739-4880
www.sulco-lancer.com
Todd Goodrich, President
Sulco Warehousing & Logistics operates a network of distribution centers. Lancer Transportation & Logistics is a DOT-registered contract motor carrier providing regional, national, and international truckload and LTL delivery services.

Louis and Clark Drug Inc.
309 East St. Springfield
(413) 737-2996
www.lcdrug.com
Skip Matthews, President
Louis & Clark provides prescriptions for individuals and institutions and helps those who need home medical equipment and supplies. The company also provides professional pharmacy and compounding services, medical equipment, independent-living services, and healthcare programs.
Maybury Associates Inc.*
90 Denslow Road, East Longmeadow
(888) 629-2879
www.maybury.com
John Maybury, President
Maybury Associates has more than 80 employees and is a distributor for about 1,300 manufacturers. The company designs, supplies, and services a wide variety of handling equipment throughout New England, and provides customers in a wide range of industries with solutions to move, lift, and store their parts and products.
Paragus Strategic IT*
112 Russell St., Hadley
(413) 587-2666
www.paragusit.com
Delcie Bean IV, President
Paragus has grown dramatically as an outsourced IT solution, providing business computer service, computer consulting, information-technology support, and other services to businesses of all sizes.

Rediker Software Inc.
2 Wilbraham Road, Hampden
(800) 213-9860
www.rediker.com
Andrew Anderlonis, President
Rediker Software has been providing school administrative software solutions for more than 35 years. Rediker Software is used by school administrators across the U.S. and in more than 100 countries, and is designed to meet the student-information-management needs of all types of schools and districts.

Rock Valley Tool, LLC
54 O’Neil St., Easthampton
(413) 527-2350
www.rockvalleytool.com
Elizabeth Paquette, President
Rock Valley Tool is a precision-machining facility housing both CNC and conventional machining equipment, along with a state-of-the-art inspection lab. With more than 40 years of experience, the company provides manufactured parts to customers in the aerospace, commercial/industrial, and plastic blow-molding industries.

Skip’s Outdoor Accents Inc.
1265 Suffield St., Agawam
(413) 786-0990
www.skipsonline.com
John and Scott Ansart, Owners
Skip’s Outdoor Accents specializes in a wide range of outdoor products, including storage sheds, gazebos, swingsets, and outdoor furniture, offering installation and delivery to sites with limited or no access. Skip’s shed and gazebo delivery is free to most of Massachusetts, Connecticut, and Rhode Island.

Tiger Press (Shafii’s Inc.)
50 Industrial Ave., East Longmeadow
(413) 224-2100
www.tigerpress.com
Reza Shafii, Jennifer Shafii, Owners
TigerPress is a sustainable, eco-friendly printer, using green technology and operating in a 100,000-square-foot manufacturing plant. The company offers digital printing, commercial printing, and custom package printing all under one roof.

Troy Industries Inc.
151 Capital Dr., West Springfield
(866) 788-6412
www.troyind.com
Steve Troy, CEO
Troy Industries is an industry leader that designs and manufactures innovative, top-quality small arms components and accessories and complete weapon upgrades. All products are American-made and designed to perform flawlessly under intense battle conditions.

United Personnel Services Inc.
289 Bridge St., Springfield
(413) 736-0800
www.unitedpersonnel.com
Tricia Canavan, President
United provides a full range of staffing services, including temporary staffing and full-time placement, on-site project management, and strategic recruitment in the Springfield, Hartford, and Northampton areas, specializing in administrative, professional, medical, and light-industrial staff.

Revenue Growth

1. The Nunes Companies Inc.
658 Center St., Ludlow
(413) 308-4940
www.nunescompanies.com
Armando Nunes, President
The Nunes Companies offers services such as sitework, road construction, and roll-off dumpster rentals, relying on leadership, quality, and cutting-edge technology to get the job done.

2. Brewmasters
Brewing Services, LLC
4 Main St., Williamsburg
(413) 268-2199
Dennis Bates, Michael Charpentier, Owners
Brewmasters Brewing Services is a small craft brewery offering a wide variety of services, including contract brewing and distilling.

3. Christopher Heights
of Northampton
50 Village Hill Road, Northampton
(413) 584-0701
www.christopherheights.com
michael taylor, executive director
Christopher Heights is a mixed-use community located in a natural setting that features scenic mountain views and walking paths. Residents and staff each bring their own experiences and talents, which are recognized and often incorporated into social activities and programs.

A.G. Miller Co. Inc.
53 Batavia St., Springfield
(413) 732-9297
www.agmiller.com
Rick Miller, President
A leader in the metal-fabricating industry, the company’s services include precision metal fabrication; design and engineering; assembly; forming, rolling, and bending; laser cutting; punching; precision saw cutting; welding; powder coating; and liquid painting.

Adam Quenneville Roofing & Siding Inc.*
160 Old Lyman Road, South Hadley
(413) 536-5955
www.1800newroof.net
Adam Quenneville, CEO
Adam Quenneville offers a wide range of residential and commercial services, including new roofs, retrofitting, roof repair, roof cleaning, vinyl siding, replacement windows, and the no-clog Gutter Shutter system. The company has earned the BBB Torch Award for trust, performance, and integrity.

American Pest Solutions Inc.
169 William St., Springfield
(413) 781-0044
www.413pestfree.com
Bob Russell, President
American Pest Solutions is a full-service pest-solutions company founded in 1913. With two locations, the company serves residential and commercial customers, offering inspection, treatment, and ongoing protection.

Baystate Crushing and Recycling Inc.
36 Carmelinas Circle, Ludlow
(413) 583-4440
www.baystateblasting.com
Paul Baltazar, President
Baystate Blasting Inc. is a family-owned drilling and blasting firm that provides a full range of rock-blasting and rock-crushing services, including sitework, heavy highway construction, residential work, quarry, and portable crushing and recycling. An ATF-licensed dealer of explosives, it offers rental of individual magazines.

Burgess, Schultz & Robb, P.C.
200 North Main St., South Building,
Suite 1, East Longmeadow
(413) 525-0025
www.bsrcpa.com
Andrew Robb, Managing Partner
Burgess, Schultz & Robb, P.C. is a professional certified public accounting firm providing audit, tax, business-advisory, and business-management services to private businesses, trusts, tax-exempt organizations, and individuals.
City Enterprise Inc.*
52-60 Berkshire Ave., Springfield
(413) 726-9549
www.cityenterpriseinc.com
Wonderlyn Murphy, President
City Enterprises Inc. is a general contractor with a diverse portfolio of clients, including the Groton Naval submarine base, Westover Air Reserve Base, the Federal Aviation Administration, the National Park Service, the Army Corps of Engineers, and many others.

Courier Express Inc.
111 Carando Dr., Springfield
(413) 730-6620
www.courierexp.com
Eric Devine, President
Courier Express is committed to providing custom, same-day delivery solutions for any shipment and a courteous, prompt, and professional delivery agent. The company ships everything from a single envelope to multiple pallets.

EOS Approach, LLC / Proshred Security International
75 Post Office Park, Wilbraham
(413) 596-5479
www.proshred.com
Joe Kelly, Owner
Proshred specializes in the secure, on-site information destruction of confidential and sensitive documents, computer hard drives, and electronic media. It is an ISO 9001:2008 certified and NAID AAA certified mobile shredding company.
Gallagher Real Estate
1763 Northampton St., Holyoke
(413) 536-7232
www.gogallagher.com
Paul Gallagher, Owner
Gallagher Real Estate is an independent brokerage that operates in Hampshire and Hampden counties in Massachusetts and Hartford County in Connecticut. The company specializes in both residential and commercial properties and has offices in Holyoke, South Hadley, East Longmeadow, and Springfield.

GMH Fence Co. Inc.
15 Benton Dr., East Longmeadow
(413) 525-3361
www.gmhfence.com
Glenn Hastie, Owner
GMH Fence Co. is one of the largest fence companies in the region, offering fence installations from a selection of wood, aluminum, steel, and vinyl fencing for residential and commercial customers.

Goss & McLain Insurance Agency Inc.
1767 Northampton St., Holyoke
(413) 534-7355
www.gossmclain.com
Deborah Buckley, President
Goss & McLain is an independent insurance agency offering a diverse portfolio of personal and business property and liability insurance, as well as life and health insurance. It also insures homes, cars, and businesses and protects against personal and business liabilities.
Greenough Packaging & Maintenance Supplies Inc.
54 Heywood Ave., West Springfield
(800) 273-2308
www.greenosupply.com
Craig Cassanelli, President
Greenough is a distributor of shipping, packaging, safety, breakroom, janitorial, cleaning, and facility-maintenance supplies. It also offers custom solutions to customers, such as printed bags, cups, and napkins, as well as custom packaging, including printed tape, boxes, stretch wrap, and strapping.

Kenney Masonry, LLC
P.O. Box 2506, Amherst
(413) 256-0400
www.kenneymasonry.com
Sarahbeth Kenney, Owner
Kenney Masonry is a family-owned company with more than 150 years of combined construction experience working with brick, block, stone, and concrete on commercial, institutional, public, and residential projects.

Knight Machine Tool Company Inc.
11 Industrial Dr., South Hadley
(413) 532-2507
Gary O’Brien, Owner
Knight Machine & Tool Co. is a metalworking and welding company that offers blacksmithing, metal roofing, and other services from its 11,000-square-foot facility.

L & L Property Service, LLC
582 Amostown Road, West Springfield
(413) 732-2739
Richard Lapinski, Owner
L & L Property Services is a locally owned company providing an array of property services, including lawn care, snow removal, sanding, excavations, patios and stone walls, hydroseeding, and more.

Ludlow Heating and Cooling Inc.
1056 Center St., Ludlow
(413) 583-6923
www.ludlowheatingandcooling.com
Karen Sheehan, President
Ludlow Heating & Cooling is a full-service energy company dedicated to providing quality heating and cooling product services including new system installation, oil heat delivery, and maintenance to an existing system.

Michael’s Party Rentals Inc.
1221 South Main St., Palmer
(413) 589-7368
www.michaelspartyrentals.com
Michael Linton, Owner
Michael’s Party Rentals operates year-round, seven days a week. Its 9,000-square-foot warehouse holds more than 100 tents of all sizes, tables, chairs, dance flooring, staging, lighting, and an extensive array of rental equipment for any type of party.

Oasis Shower Doors
(EG Partners, LLC)*
646 Springfield St., Feeding Hills
(800) 876-8420
www.oasisshowerdoors.com
Thomas Daly, Owner
Oasis is New England’s largest designer, fabricator, and installer of custom frameless glass shower enclosures and specialty glass, offering a wide array of interior glass entry systems and storefronts, sliding and fixed glass partition walls, back-painted glass, and switchable privacy glass for bedrooms, offices, and conference rooms.

Pioneer Valley
Financial Group, LLC
1252 Elm St., Suite 28, West Springfield
(413) 363-9265
www.pvfinancial.com
Joseph Leonczyk, Charles Myers, Senior Partners
PV Financial helps clients pursue their goals through careful financial planning and sound investment strategy. Services include retirement planning, asset growth, business planning, college funding, estate planning, and risk management.

R.R. Leduc Corp.*
100 Bobala Road, Holyoke
(413) 536-4329
www.rrleduc.com
Robert LeDuc, President
Since its inception in 1967, the R.R. Leduc Corp. has been a family-owned business that specializes in precision sheet metal and custom powder coatings. The company produces a variety of products for the communication, military, medical, electronics, and commercial industries.

Sanderson MacLeod Inc.
1199 South Main St., Palmer
(413) 283-3481
www.sandersonmacleod.com
Mark Borsari, President
From breakthrough brush innovation projects to supply-chain integration, Sanderson MacLeod leverages its experience and know-how in ways that produce high-quality twisted-wire brushes for its customers.

Springfield Thunderbirds (Springfield Hockey, LLC)
45 Bruce Landon Way, Springfield
(413) 739-4625
www.springfieldthunderbirds.com
Nathan Costa, President
The Springfield Thunderbirds are a professional ice hockey team and the AHL affiliate of the NHL’s Florida Panthers. Since the team began to play in the area in 2016, it has formed the T-Birds Foundation, a 501(c)(3) public charity that benefits causes in Springfield and surrounding Pioneer Valley communities.
Summit Careers Inc.
85 Mill St., Suite B, Springfield
(413) 733-9506
www.summitcareers.inc
Bryan Picard, Owner
Summit Careers is a full-service staffing and recruiting firm that provides temporary, temp-to-hire, and direct-hire services for clients in a variety of sectors, including light industrial, warehouse, professional trades, administrative, accounting, and executive.

United Industrial Textile Products Inc.
321 Main St., West Springfield
(413) 737-0095
www.uitprod.com
Wayne Perry, President
UIT is a family-owned manufacturer that has been making high-quality covers for commercial, military, and industrial applications for more than 60 years. Craftsmen at the company specialize in the creation of custom covers that are manufactured to each client’s unique specifications.

Villa Rose Restaurant (Tavares and Branco Enterprises Inc.)
1428 Center St., Ludlow
(413) 547-6667
www.villaroserestaurant.com
Tony Tavares, Owner
Nestled across from the Ludlow reservoir, the Villa Rose offers fine dining in a relaxed and intimate atmosphere. The restaurant offers a private room with availability for weddings, receptions, showers, anniversaries, and any other banquet function from 30 to 175 people.

Webber & Grinnell
Insurance Agency Inc.*
8 North King St., Northampton
(413) 586-0111
www.webberandgrinnell.com
Bill Grinnell, President
Webber and Grinnell has provided insurance protection for thousands of individuals and businesses throughout the Pioneer Valley for more than 150 years. The agency is balanced between business insurance, personal insurance, and employee benefits.

Westside Finishing Co. Inc.*
15 Samosett St., Holyoke
(413) 533-4909
www.wsfinish.com
Brian Bell, President
Westside Finishing is a family-owned business specializing in a wide array of services, including pre-treatment/cleaning, conveyorized powder coating, batch powder coating, silk screening, pad printing, masking, packaging, and trucking.

Opinion

Editorial

Most would agree that Springfield has come a long way over the past decade or so and especially since the 2011 tornado touched down on Main Street.

But most would also agree there is still considerable work to be done in the City of Homes to bring it back to the prominence it enjoyed decades ago. And while no one would dare suggest that what has accomplished to date has been easy — although MGM Springfield might have been the easiest $1 billion project anyone has ever seen — the work to be done falls into the ‘much harder’ category.

Indeed, over the past decade, city officials, working in collaboration with a host of public and private partners, have succeeded in giving people more reasons to come to Springfield — to work, play, and, yes, live — and they’ve also made it somewhat easier to get here through new rail service and extensive work on I-91.

Collectively, the city has made progress and created momentum, but hard work remains to build on what could be called a foundation, while also making sure that MGM Springfield, Union Station, and other developments are put in a position to succeed.

Tim Sheehan, Springfield’s recently appointed chief Development officer, touched on some of these points in an extensive interview with BusinessWest (see story, page 6). Slicing through his comments, he notes that, while Springfield is now a more attractive place to visit, in many respects, it must focus even harder on creating more opportunities for people to live here, launch businesses, and see them succeed.

Most recently employed by the city of Norwalk, Conn. and its Redevelopment Agency, he said he saw first-hand what can happen when a city succeeds in attracting a larger population of professionals through new market-rate housing initiatives.

Norwalk, roughly an hour’s commute to New York city via train, benefited from its location and developed more housing that in turn brought energy, disposable income, and, yes, business opportunities to the city.

Springfield, doesn’t have the same advantage of geography — although hopes remain for east-west rail that would certainly change that equation — but there is still vast potential to create more market-rate housing in its downtown and the neighborhoods beyond. And tapping this potential is perhaps the number-one priority for the city moving forward.

That’s because, while the city can certainly benefit from people coming to gamble or see an Aerosmith concert or visit the Basketball Hall of Fame or take in the Dr. Seuss museum, true vibrancy comes when people live in your community. Brooklyn, N.Y. is perhaps the best example of this, but there are many others.

The assignment, then, becomes giving people a reason (or a good number of reasons) to live in your community.

Springfield is making progress there, but it has to do more to entice private investors to build here. And this brings us to another priority on Sheehan’s to-do list — the city’s many fine neighborhoods. We can still use that adjective, although all of them have seen better days, especially when it comes to their commercial districts.

Sheehan mentioned Boston Road, which is still a vibrant commercial artery but not what it was decades ago, especially at the Eastfield Mall end of the street. The ongoing demise of traditional retail certainly plays a part in what’s happening along these stretches, but Sheehan is right when he says the city needs to develop new plans for these areas, create buy-in from neighborhood institutions, and, overall, inspire investors to what to be part of something.

All this falls into the category of taking Springfield to the next stage. As we said, this is in many ways harder work than what has been undertaken to date, but it’s work that has to be done if Springfield is to enjoy a real renaissance.

Healthcare Heroes

‘There’s a Magic Here,’ Built on Dedication, Innovation, and Culture

H. Lee Kirk Jr. was speaking at a public event recently, when a woman stood up to tell him about her 3-year-old grandson’s experience at Shriners Hospitals for Children – Springfield.

“She said, ‘when we take him to the doctor’s office or another healthcare provider, he cries going in, and he’s sprinting out the door to get back home. When he comes to Shriners, he’s sprinting on the way in and happy to be coming, and he’s kicking and screaming when he has to leave,’” he related. “There’s a magic here that’s really hard to get your arms around.”

But Kirk, administrator of the 94-year-old facility on Carew Street in Springfield, tried to explain it the best he could over the course of a conversation with BusinessWest after the hospital was chosen as a Healthcare Hero for 2019 in the Patient/Resident/Client Care Provider category.

“This is a special healthcare organization because of the mission,” he said. “The culture is unlike any other I’ve been involved in. We want to be the best at transforming the lives of kids. And we get the privilege of seeing that every day here.”

It’s a culture that employees find attractive, said George Gorton, the hospital’s director of Research, Planning, and Business Development, adding that consulting physicians from other hospitals say, after visiting, that it’s the happiest place they’ve ever worked.

“It’s a palpable difference,” he went on. “As employees, we love that caring, family feeling of being employed by an organization that aligns with our own personal mission. That’s just not seen anywhere else.”

Last year, the hospital produced some short videos with employees to celebrate the opening of its inpatient pediatric rehab unit. In one of them, a nurse hired specifically for that unit talked about how she’s wanted to be a nurse at Shriners since being treated there for a rheumatology issue when she was a child.

“She was in tears, expressing the joy and positivity she had, to be able to take that experience of receiving care and become the person who provides that care to other people,” Gorton said. “It was a really touching moment to hear her express that.”

Then there’s the boy Gorton — who’s been with Shriners for more than a quarter-century — examined decades ago in the motion-analysis center; he’s now a physician assistant at the hospital.

Gorton said it’s impossible to single out any individual person responsible for creating the generational success stories and culture that makes Shriners what it is. The judges for this year’s Healthcare Heroes program agreed, making a perhaps outside-the-box choice in a category that has previously honored individuals, not entire organizations.

Yet, the choice makes sense, said Jennifer Tross, who came on board two years ago as Marketing and Communications manager, because of that unique culture that draws people back to provide care decades after receiving it, and that has kids shedding tears when they have to leave, not when they show up.

“The day I arrived,” Tross said, “I went home and said, ‘I knew this place would change my life, and it has.’”

Countless families agree, which is why Shriners is deserving of the title Healthcare Hero.

Step by Step

When a boy named Bertram, from Augusta, Maine, made the trek with his family to Springfield in February 1925, he probably wasn’t thinking about making history. But he did just that, as the hospital’s very first patient. The Shriners organization opened its first hospitals primarily to take care of kids with polio, but Bertram had club feet — a condition that became one of the facility’s core services.

After the first Shriners Hospitals for Children site opened in 1922 in Shreveport, La., 10 other facilities followed in 1925 (there are now 22 facilities, all in the U.S. except for Mexico City and Montreal). Four of those hospitals, including one in Boston, focus on acute burn care, while the rest focus primarily on a mix of orthopedics and other types of pediatric care.

As an orthopedic specialty hospital, the Springfield facility has long focused on conditions ranging from scoliosis, cerebral palsy, and spina bifida to club foot, chest-wall deformities, cleft lip and palate, and a host of other conditions afflicting the limbs, joints, bones, and extremities — and much more.

While many of the hospitals overlap in services, each has tended to adapt to the needs of its own community. In Springfield’s case that includes pediatric specialties like rheumatology, urology, and fracture care, as well as a sports health and medicine program that includes three athletic trainers and a pediatric orthopedic surgeon with training in sports medicine.

H. Lee Kirk (left, with Jennifer Tross and George Gorton) says Shriners is a special healthcare organization because of its mission.

The latter, Kirk said, includes services to kids without medical problems, as the hospital works with schools, clubs, and leagues help provide more preventive and conditioning services and follow up when injuries occur.

Meanwhile, the BFit exercise program targets kids with neuromuscular problems who normally don’t participate in physical activity, sports, or even gym class. The program aims to improve the physical activity of this group, and does it by involving students from area colleges who are studying fields like physical and occupational therapy, exercise science, sports medicine, and kinesiology.

“They volunteer as personal coaches,” Gorton said. “The child learns to adapt their environment and become physically active, and those students learn what it’s like to care for children. Many have gone into pediatric healthcare to do that kind of training because of their experience here. They see it here, and it spreads like a good virus through the population.”

Then there was the 2013 community assessment determining that an inpatient pediatric rehabilitation clinic would fill a persistent need. That 20-bed clinic opened last year following a $1.25 million capital campaign that wound up raising slightly more — reflective of the community support the hospital has always received, allowing it to provide free care to families without the ability to pay (more on that later).

Still, more than 90% of the care provided in Springfield is outpatient — in fact, the facility saw 12,173 visits last year, a more than 40% expansion over the past several years.

The care itself, the clinical component, is only one of three prongs in the Shriners mission, Kirk said. The second part is education; over the past 30 years, thousands of physicians have undertaken residency education or postgraduate fellowships at the various children’s hospitals. In Springfield, residents in a variety of healthcare disciplines — from orthopedics to nursing, PT, and OT — have arrived for 10- to 12-week rotations.

The third component of the mission is research, specifically clinical research in terms of how to improve the processes of delivering care to children. That often takes the shape of new technology, from computerized 3D modeling for cleft-palate surgery to the hospital’s motion-analysis laboratory, where an array of infrared cameras examine how a child walks and converts that data to a 3D model that gives doctors all they need to know about a child’s progress.

More recently, a capital campaign raised just under $1 million to install the EOS Imaging System, Nobel Prize-winning X-ray technology that exists nowhere else in Western Mass. or the Hartford area, which enhances imaging while reducing the patient’s exposure to radiation. That’s important, Kirk said, particularly for children who have had scoliosis or other orthopedic conditions, and start having X-rays early on their lives and continue them throughout adolescence.

Averting Disaster

It’s an impressive array of services and technology, and collectively, it meets a clear need — and not just locally. While about 60% of patients hail from a 20-mile radius, the hospital sees young people from across New England, New York, more than 20 other states, and more than 20 countries as well.

Yet, only a decade ago, the hospital was in danger of closing. At the height of the Great Recession, the national Shriners organization announced it was considering shuttering six of its 22 children’s hospitals across the country — including the one on Carew Street.

In the end, after a deluge of very vocal outrage and support by families of patients and community leaders, the Shriners board decided against closing any of its specialty children’s hospitals, even though the organization had been struggling, during those tough economic times, to provide its traditionally free care given rising costs and a shrinking endowment.

To make it possible to keep the facilities open, in 2011, Shriners — for the first time in its nearly century-long history — started accepting third-party payments from private insurance and government payers such as Medicaid when possible, although free care is still provided to all patients without the means to pay, and the hospital continues to accommodate families who can’t afford the co-pays and deductibles that are now required by many insurance plans.

“It was a wise decision to accept insurance — but it was a controversial decision,” Kirk said. Yet, it makes sense, too. A very small percentage of patients in Massachusetts don’t have some kind of coverage, yet 63% of care at Shriners is paid for by donors — a disconnect explained by the fact that Medicaid doesn’t pay for care there, and gaps exist in other insurance as well.

So, if a family can’t pay, the hospital does not chase the money, relying on an assistance resource funded by Shriners and their families nationwide.

“Donor support allows us to provide free care,” Kirk said. “We don’t send families to collections and contribute to the number-one cause of personal bankruptcy in America, which is medical care. It’s a very unique model, and a unique healthcare-delivery system.”

And one that, as Kirk noted, treats a patient population that can be underserved otherwise. For instance, the cleft lip and palate program — a multi-disciplinary program integrated with providers from other hospitals in the region and serving about 30 partients at any given time — begins assessing some patients prenatally, and most need care throughout adolescence and even into young adulthood.

Those consulting relationships are critical to the success of Shriners, which doesn’t seek to compete with other providers in the region, but supplement them while striving to be, in many cases, the best place for young people to receive specialized treatment, whether for orthopedic conditions or a host of other issues.

When Kirk arrived in 2015, the hospital underwent a comprehensive self-assessment process that made two things clear, he said: that there’s a real need for what it does, and that it needs to reinvest in its core.

“And that’s what we did. And that’s about people, not bricks and mortar,” he went on, noting that the facility has added about 70 positions since that time.

“We’re a completely different place today than we were in 2009,” Gorton added, noting that the hospital is stronger in leadership, internal communication, and external connections. Among the 22 Shriners specialty hospitals, Springfield ranks second in the proportion of the budget offset by donations. “Why? Because we have a great relationship with the community. We’ve become more outward-facing, and we’re integrated everywhere in the community.”

The Next Century

Getting back to that 3-year-old who doesn’t want to leave when he visits Shriners, surely the hospital’s child-friendly playscapes and colorful, kid-oriented sculptures and artwork help create a welcoming environment, but those wouldn’t make much difference if the people providing care didn’t put him at ease.

That environment begins with employees who love what they do, Kirk said, and this Healthcare Hero award in the Provider category is definitely shared by all of them. Other families feel the same way, as the facility regularly ranks in the 99th percentile on surveys that gauge the patient and family experience.

“We have happy employees who love being here, who love working with kids, who love delivering the mission — and the patients and families sense that and respond to that,” Gorton said.

That’s why the hospital’s leaders continue to examine the evolving needs of the pediatric community and how they can continue to deepen its clinical relationships and expanding services most in demand — always with the philosophy of “mission over model,” Kirk said.

“We are always thinking about the future,” he added, “so we can sustain this healthcare system for the next 100 years.”

Joseph Bednar can be reached at [email protected]

Cover Story

MGM Looks to Step Things Up in Year Two

It’s been nearly a full year since MGM Springfield opened its doors in Springfield’s South End. It’s been a year of learning — for both the casino’s team and the consuming public as well. As the headlines have announced, the casino has fallen well behind projections for gross gaming revenues (GGR), but in most all of the other ways to measure the success of the operation, it has not underperformed.

Mike Mathis started by stating what has become obvious — and also addressing the topic on the minds of most everyone in this region when it comes to MGM Springfield.

Gross gaming revenues (or GGR, an acronym that is increasingly becoming part of the local lexicon) are not what they were projected to be for the first year of operation, which will end August 23.

Those projections, made several years ago during the licensing process for the $960 million facility in Springfield’s South End, were for roughly $400 million this first year. Instead, the resort casino is on pace to record closer to $275 million, as the chart on page 8, which includes numbers through the end of July, makes clear.

“In the context of a three-year ramp, which is how we view it, we’re off to a slower ramp-up than we’d like,” Mathis, president and COO at MGM Springfield, admitted. “The gaming revenues are less than we hoped for, and the work is understanding where we are performing well and where we are underperforming.”

With that, Mathis hit upon ongoing work that began literally within days of the casino’s opening. And it continues in earnest today, with the expectation that those numbers can and will improve in year two.

Repeating what he said at the six-month mark for MGM Springfield, Mathis noted that new casinos generally go through a lengthy ramp-up period (three years is the timeframe he repeatedly mentioned) before fully hitting their stride. And that this ramping process involves some learning curves, especially when gaming is being introduced to a region, as is the case in Massachusetts.

And much was learned, said Mathis, referencing everything from Super Bowl watching habits — it became clear that most people would rather watch at home than go to the casino, although Mathis still hopes to change that — to the bands that people will come out to watch (it appears locals really like local groups rather than imports), to the casino games people like to play.

A promotion to give away a Mercedes Benz each week for a month is one of many strategic initiatives to drive visitation to MGM Springfield.

Looking ahead to year two, which will kick-off with four performances by Aerosmith and a host of other birthday-celebration events, Mathis said MGM Springfield will enter it with considerable acquired knowledge, as well as what appears to be some momentum.

Indeed, while June’s GGR numbers were the worst for any full month since the facility opened — Encore Boston opened that same month and probably had something to do with that performance — July’s numbers were better, said Mathis, and slots GGR has been generally higher over the past several months.

“There are many examples of facilities that have taken their first year to figure out what the customer is going to react to, what the competition is doing, and achieve real growth,” he said, adding that he firmly believes MGM Springfield will join that list.

He’s pinning those hopes on everything from changes and additions to the casino floor (more on those later) to the possible introduction of sports betting within the Commonwealth, an addition to the gaming landscape now being considered by the Legislature, to the ‘growing-the-pie’ impact of Encore Boston’s opening earlier this summer.

But while the focus has been on GGR, as it should be, said Mathis, there are many other means by which to measure success during MGM’s first year. And with most all of these, the casino has been on target.

These include overall visitation (more than 6 million by the end of the first year); non-gaming revenues (the restaurants and hotel, for example); impact locally in terms of providing a boost to other businesses, especially those in the broad realm of tourism and hospitality; bringing people to the region; boosting the business of meetings and conventions; and employment, especially with regard to hiring Springfield residents and promoting people through the ranks.

“We’re very excited about all the visitors and tourists and eyeballs we’ve brought to the downtown — I know I’ve met many customers who have said ‘this is my first time in Springfield,’ or that they’ve brought their families from other areas to the downtown to show it off,” Mathis told BusinessWest. “One of the emotions I have is a huge sense of pride in what we’ve done here; we’ve given the people of Springfield and Western Mass. a headquarters tourist destination that they can show off to friends and family.”

Rick Sullivan, president of the Western Mass. Economic Development Council, agreed. Using yardsticks as unscientific, but still effective, in his view, as waiting times for a table at restaurants in the downtown area, he said the Casino has brought more vibrancy to the central business district. Also, it has deeply broadened the region’s tourism portfolio, prompting not only greater visitation, but longer stays.

Mike Mathis says year one has been a learning experience on many levels for all those on the MGM team.

“The biggest impact MGM has had in the year it’s been open, and the biggest impact it will have going forward, is that you now have gaming and increasing entertainment opportunities to marry to the other tourist attractions that we can be more than just a one-day travel destination,” he said.

Raising the Stakes

Mathis calls it ‘keeping the floor fresh.’

That’s an industry phrase — one of many that are new to people in this region — and one that refers to the need to constantly change, or freshen, the casino floor to bring both more new business and more repeat customers, said Mathis.

“You can’t get complacent about continuing to earn customers’ loyalty in a highly competitive market,” he noted, adding that efforts to freshen the floor at MGM Springfield include the construction of a new bar just inside the Main Street entrance to the casino — what Mathis calls the ‘back corner,’ because most people enter from the parking garage side — as well as some new electronic table games, some ‘stadium gaming,’ described as a mix of table games and slot machines, and special promotions.

“There’s a whole new zone in that corner, where we’re trying to bring some energy to what would otherwise be the back of the building,” he explained. “We’re trying to drive more business to the back; it’s a heavy investment but part of our work to improve the product.”

These steps are part of the ongoing efforts to improve GGR, said Mathis, but also part of what would be considered normal ramp-up of a casino facility as it adjusts to customers’ wants and needs, and the ebb and flow of the competitive landscape.

“I’ve said this in the past, and our competitors have the same view, which is that you need three years to get to a normalized operation,” he said. “And we’re seeing that ourselves; there are holidays and certain events we think are going to be some of our busiest, and for whatever reason they’re quieter. And then we’ll have a random day in the middle of the week that exceeds a weekend day.

“It’s really about trying to understand the patterns and being nimble and reacting to the patterns,” he went on. “Obviously in a market like this, weather is a factor, and we’re learning what the impact of weather is — good and bad.”

Local sports teams are a factor as well, he said, adding that while they have huge followings, this support doesn’t necessarily extend to viewing at the casino, as was learned during the first Super Bowl of the casino era in Massachusetts.

“In this case, business was less than we would normally see in one of other operations — although it was still a really strong day,” he said, “I think there’s a tradition of going to a house party because of the success they’ve had; we’ve got to figure out how to make MGM Springfield the regional house party for the Super Bowl.

“We’ve got great relationships with all the franchises, and we have strategies on how to activate the space and make it fun and interesting, fun and familiar,” he went on. “It’s a fun challenge; it’s not what we expected, but it’s a good problem to have because there’s a huge opportunity there.”

This process of watching, listening, learning, and responding to trends that were not expected extends to every aspect of the operation, he said, including entertainment and that aforementioned affinity for local acts.

“There are some acts that we think that would traditionally do well as they route the country, that don’t perform as well here,” he explained, “And there were other acts where we were pleasantly surprised by the response; country is popular here, so we’re going to look at country a little more.

“Thematically, there are really great regional bands that have a following here that aren’t national and that we’ve had a lot of success with,” he went on, mentioning Trailer Trash, a ‘modern country band,’ as one example. “Anyone in a new market has to figure out what are those great local bands that drive big crowds, local crowds.”

GGReat Expectations

Of course, there are many other things to figure out as well, said Mathis, adding that the broad goal, obviously, is to bring more people to the casino and inspire them to do more (and spend more) while they’re there.

This explains the freshening of the floor, as well as the four Aerosmith shows (now nearly sold out) and a number of other initiatives designed to bring people to the casino — and bring them back repeatedly.

These are the simple forces that drive GGR, said Mathis, who returned to that ongoing work to identify areas where the casino is underperforming, and addressing them.

Overall, he said the broad assignment is to build loyalty, not merely a visit or two to the resort and its casino floor.

“Part of the first year is gaining new visitors and customers who are seeing it for the first time and building loyalty,” he explained. “And in this market, because of the existence of some pretty strong competitors, there’s already strong loyalty and traditions and gaming habits that, quite frankly, we have to disrupt, and that takes some time.”

Meanwhile, there are some lingering patterns when it comes to where customers are coming from — or not coming from — that still need to be addressed.

Indeed, while MGM Springfield is overperforming, in Mathis’s view, when it comes to drawing customers from along the I-91 corridor, “north-south,” as he put it, things are different when it comes to east-west flow.

“It’s been a challenge to get folks to go west within the Commonwealth and give the facility a chance,” said Mathis adding that bookings like Aerosmith are designed to address that specific problem, and he believes there have been some inroads.

As for those efforts to disrupt current gaming patterns and loyalty with other casinos, Mathis noted that there are several arrows in that quiver, including everything from some new games to be introduced in the coming weeks, to a new promotion that involves giving away a Mercedes each week for several weeks, to a recently concluded program called MGM Millions, a lottery-like game that enabled players to win a wide variety of prizes including bonuses and loyalty privileges.

“That was very successful,” said Mathis, “and what we learned is that people like the lottery, and they’d rather have a smaller chance of winning a larger giveaway than a higher chance at smaller gifts — and that’s part of the learning curve.”

It also includes the addition of Symphony Hall to MGM’s portfolio of performance venues (the casino recently assumed management of that facility), which enables the team to book acts such as Steve Martin & Martin Short, coming Sept. 12, Boyz II Men (Sept. 22), and Smokey Robinson (Oct. 18).

“It’s another great venue that fills a niche we didn’t have previously,” he said, noting the hall’s 2,500 seating capacity. “That’s something in the tool shed we didn’t have our first year, especially since we can program into it, so we’re excited.”

He’s excited also by the prospects of sports betting.

“We’ve seen in our other markets that it can provide as much as a 10% lift to the overall business, not just the sports-betting component,” he said. “People will tend to stay longer, they’ll eat in the restaurants, they’ll place a bet, and spend some time on the casino floor on the machines or on the tables. So it’s an important initiative for us, especially in a market like Springfield and New England where people are passionate about their sports; we think it’s a manner of when, not if, this will happen.”

And, moving forward, Mathis said that while Encore Boston might impact MGM negatively in some ways, overall it will grow the pie when it comes to gaming, as evidenced, he believes, by the Springfield casino’s improved numbers for July.

“That demonstrates what we’ve always said — that there’s an ability to grow this market; there’s different customers for different experiences,” he said. “I like to think that the people in Boston will grow the market.”

Beyond the Floor

While much of the focus has been on the casino floor and GGR, Mathis said there are many other facets to this business, and he’s pleased with, and somewhat surprised by, the performance of some of these operations.

“I’m pleasantly surprised by how well-received our non-gaming amenities have been,” Mathis told BusinessWest. “The hotel is far above our projected occupancy rates, and the rate we’ve been able to charge is above what we project as well.”

He said the hotel has been generating a wide mix of business, from casino guests, to families visiting the area, to convention and meeting groups.

“We’ve done entire hotel blocks for different corporate groups that have come in and let us host their annual meetings or their incentive meetings for top salespeople,” he noted. “On every given day there are different types of customers in the hotel. We’ve been really pleasantly surprised by the amount of cash business we’re driving, the occupancy; that’s translating into the restaurants, exceeding our expectations on the amount of business overall.”

So much so that the MGM team is looking at perhaps adding more offerings, on top of the Wahlburger’s restaurant due to open next spring according to the latest estimates (groundbreaking will be within the next few weeks).

Meanwhile, business at the casino’s many bars has also exceeded expectations.

“We’ve also been pleasantly surprised by the amount of night life and bar business we’ve been doing,” said Mathis. “New Englanders enjoy their local IPAs and enjoy our nightlife lounges, so we’ve built some extra bars, such as the plaza bar to support our outdoor entertainment, and it’s been very successful.”

While generally pleased with what’s been happening within the casino complex itself, Mathis said the first year has shown that MGM Springfield’s impact extends beyond those four walls — and also that block in the South End.

As an example he points to the Red Rose restaurant abutting the property. Already a mainstay and hugely popular eatery, the restaurant has clearly received a tremendous boost from the casino.

“I was talking to the owner, Tony Caputo, on a Friday night recently,” Mathis recalled. “And he talked about business being up considerably since our opening, and how it actually started before we opened, during the construction process.

“Anecdotally, I’ve heard that many of the restaurants are up 20%, based on the overflow visitation we’re bringing — there’s more people than we can lodge and more people than we can feed,” he went on. “That was part of the strategy intentionally, and it’s bearing out.”

Rick Sullivan agreed.

“There’s more activity downtown now, there’s more people walking around,” he told BusinessWest. “It’s not like you can’t get a seat at a lunch place, but it is busier and that’s good; I never mind waiting a little longer to get a table — that’s a good thing.”

An even better thing, he went on, is MGM’s apparent ability to ‘extend the stay,’ as those in the tourism business say. Elaborating, he said there is some anecdotal evidence building that the addition of the casino is prompting more people to look to the region as something more than a day trip.

“People are looking to match a day at the casino and the Seuss Museum, or the Basketball Hall of Fame, or Six Flags, or the Big E,” he said. “People will do the Big E for the day and the casino for a day; we’re starting to see that.”

Likewise, he and others are seeing people visiting the region for special events and happenings make a point of also visiting the casino and, therefore, downtown Springfield.

He said he witnessed this first-hand when it came to teams that came from out of town for a sled hockey tournament at Amelia Park ice rink in Westfield, and he expects the same for the Babe Ruth World Series, also to take place in that city.

“It’s a place to take people,” he said, adding that as more of this happens, the overall impact of the casino will only grow.

Toward Year Two

As he talked about what’s coming up for the casino’s first birthday party — Aerosmith, a huge cake, the Patriots cheerleaders, and more, Mathis flashed back 350 days or so to when he and Springfield Mayor Domenic Sarno rode down Main Street in a Rolls Royce manufactured in Springfield during a parade that preceded the formal ribbon cutting.

The year that followed that triumphant moment has been one of intrigue and learning, for many constituencies, and one where expectations have mostly been met.

In year two, the focus will be on maintaining the current course, but also achieving progress with those expectations that haven’t been met. u

George O’Brien can be reached at [email protected]

Commercial Real Estate

Painting the Town

The East Columbus parking garage after being colorfully decorated by artist Wane One from the Bronx, N.Y.

The East Columbus parking garage after being colorfully decorated by artist Wane One from the Bronx, N.Y.

Artist Wane One from the Bronx, N.Y.

Artist Wane One from the Bronx, N.Y.

Britt Ruhe is a huge fan of public art, specifically mural art.

After attending what have come to be called ‘mural festivals’ in cities such as Worcester and Salem and seeing the many benefits they bring to those communities, she lobbied hard to bring a concept known as Fresh Paint to the City of Homes.

Wanting to find a way to give back to the community, Ruhe, a financial strategist for startups and small businesses by trade, began meeting with festival organizers in other parts of the state to gather input and essentially learn how it’s done.

“I was able to see firsthand what an incredible impact mural festivals have on revitalizing a neighborhood, and I thought, ‘Western Mass. needs something like this,’” said Ruhe, adding that, when she approached Springfield’s business, civic, and community leaders about staging a festival here, she encountered overwhelming support.

Indeed, not only did Kevin Kennedy, the city’s chief Development officer, agree to the festival concept, he pushed Ruhe to set the bar higher than her original proposal of five murals in order to achieve a greater impact.

Over six days earlier this month, 35 artists, with considerable help from the public during several ‘paint parties,’ transformed 10 walls throughout the city during Springfield’s first mural festival.

“It’s been a great success; when you do something in a city the size of Springfield, it has to have the correct impact,” said Kennedy. “I thought five was a little too small to be impactful. This was the first time we were going into multiple murals, and I thought 10 was more impactful than five.”

He said encouraging the arts and culture sector, currently a $50 million business in Springfield, is important for the continued revitalization of the city, especially in the realms of housing and entertainment.

The 28 total works of public art add up to 20,000 square feet of murals, and the larger works were approved by building owners who had no idea what the finished product would look like.

“I was able to see firsthand what an incredible impact mural festivals have on revitalizing a neighborhood, and I thought, ‘Western Mass. needs something like this.’”

“The building owners have the biggest lift; they donate their wall,” said Ruhe. “As part of a festival, the building owner doesn’t have to pay, but they don’t get to choose what goes on their wall, which is a big ask, especially this first year around.”

Overall, the festival was a community effort, with $150,000 raised for the event from donors and several sponsors, including MassMutual, MassDevelopment, Tower Square Hotel, and many others.

Dozens of volunteers took part, and 1,500 cans of spray paint and 500 gallons of liquid paint were used to change the face of many formerly drab buildings and pieces of infrastructure.

But the benefits far outweigh the costs, Ruhe told BusinessWest.

“There’s a lot of data out there that shows that murals increase property value, foot traffic, and they’re good for residential and commercial businesses,” she explained, adding that, although the economic benefits are difficult to quantify, a study is being undertaken to examine the direct effects such a festival has on a city.

While little of the funds raised go to the artists themselves, Kim Carlino, artist of the mural at 8-12 Stearns Square, said there are many other types of rewards, especially the pursuit of such a daunting challenge.

Kim Carlino’s mural at 8-12 Stearns Square is a product of her love for creating illusion and disillusion of space in abstract form.

Kim Carlino’s mural at 8-12 Stearns Square is a product of her love for creating illusion and disillusion of space in abstract form.

Carlino says she loves the challenge of approaching a big piece and the ability to change and adjust the marks she makes.

Carlino says she loves the challenge of approaching a big piece and the ability to change and adjust the marks she makes.

“I like the experience of having something that’s bigger than you and can really engulf you,” she said, while transforming that massive, highly visible wall in the heart of the entertainment district. “Everyone coming by is just so thankful; it’s the same experience I have every time I make a mural — everybody wants more color in their life, and we need more of that in our day-to-day.”

Springfield, as noted, is only the latest in a number of cities — in Massachusetts and across the country — to embrace murals and the concept of a mural festival.

Wane One, a muralist for 38 years, has taken part in many of these events. He said the only American art form started by young children has turned into a worldwide artistic movement.

“This artform has gone global,” he said after creating the mural on the East Columbus parking garage. “It doesn’t matter what part of the world you go to right now, it has pretty much taken over.”

In the city of Worcester, the arts and culture sector is a $127.5 million industry, filling 4,062 full-time jobs. And murals have become a distinctive part of the landscape there.

Che Anderson, project manager in the Worcester city manager’s office, said that community’s mural festival — called “Pow! Wow!” — has brought more people out and into the local community, providing a boost to small businesses.

“Overall, ‘Pow! Wow!’ has provided an international platform to know about Worcester and the things that are already existing,” he told BusinessWest, adding that the festival has improved the city’s walkability. “The festival also provided an outlet for many creatives in the city.”

As for Springfield, similar effects are already in evidence.

“It’s been a great success,” said Kennedy. “It has delivered everything I think the mayor and I hoped for on the cultural side, the economic side, and the reputational side.”

Ruhe said the local business community’s support has been extremely helpful through the course of the festival, and she sees her hopes for the event’s future materializing.

“It’s really bringing the community together. People from all walks of life are coming out for the events or standing on the sidewalks looking at the art, talking with each other, painting together,” she said. “What makes mural art so powerful is that is brings art out into the street and into people’s everyday lives.”

Kayla Ebner can be reached at [email protected]

Features

Striking a Chord

Donald Harrison and Zaccai Curtis perform on the Charles Neville Main Stage in 2017.  Photo by Ed Cohen

Donald Harrison and Zaccai Curtis perform on the Charles Neville Main Stage in 2017.
Photo by Ed Cohen

Evan Plotkin has always been a firm believer in the arts as an economic-development strategy and vehicle for “changing the conversation about Springfield,” as he likes to say.

And this belief has manifested itself in a number of ways, from the manner in which he has turned 1350 Main St. (the downtown Springfield office building he co-owns) into a type of art gallery to the sculptures he has helped bring to the central business district, to his long-time support of the Springfield Museums and other institutions.

But perhaps the most visible, and impactful, example of his work to use the arts to bring people — and energy — to the city and its downtown is the annual Springfield Jazz & Roots Festival, the sixth edition of which is slated for Aug. 10.

“We’re putting a light on Springfield that is very positive,” said Plotkin, one of the founders of the festival. “The reputation of the jazz festival has been very positively received throughout the music world, regionally and beyond. That has a lot of benefits to changing the conversation about Springfield; you can talk about a lot of things about Springfield, but now you can add the festival to those things.”

The festival strives to connect people of all ages, races, and backgrounds through music and the arts, said Plotkin, and also connect people to Springfield, a city clearly on the rise.

The festival is known for bringing both established and up-and-coming artists together to perform on the same stage — actually, several stages. The 2019 festival headliner is Elan Trotman, who will perform on a stage in the plaza at MGM Springfield at 10 p.m., kicking off the festival’s after-party.

Other performers of the day are split between two stages of equal importance in or near Court Square; the Charles Neville Main Stage and the Urban Roots Stage will offer performances simultaneously.

Artists for the 2019 lineup include Cory Henry and the Funk Apostles, Elio Villafranca & the Jass Syncopators, Tia Fuller, Samite, Firey String Sistas!, Kotoko Brass, Molly Tigre, Convergence Project Trio, Tap Roots, and the Holyoke Community Jazz Ensemble. Local artists from the Springfield area include the Billy Arnold Trio, Bomba De Aqui, and Ryan Hollander.

Evan Plotkin believes the jazz festival helps bring people to Springfield and present the city in a positive light.  Leah Martin Photography

Evan Plotkin believes the jazz festival helps bring people to Springfield and present the city in a positive light.
Leah Martin Photography

This year marks the festival’s second without Charles Neville, member of the Neville Brothers and beloved performer at the event, who died in April 2018. Neville’s wife, Kristin, co-founded the event with Plotkin and Blues to Green, a nonprofit organization that uses music to bring people together through performances, and hopes to unite people from many different communities in Springfield that share a common love for art and music.

The organization also works to create a more positive image for Springfield and help erase negative perceptions about the City of Homes. Plotkin told BusinessWest that Charles Neville’s impact on the festival lives on through the performances at the annual event.

“I think he really believed in the healing power of music and its ability to bring people together as one people,” said Plotkin, adding that Neville acted as a guiding light for the festival. “His presence spoke more than almost anything.”

The free outdoor festival has drawn thousands of people to Court Square, giving people the opportunity to meet other music lovers. The $200,000 budget for the event comes completely from sponsors and volunteers.

Plotkin said support for the event has been tremendously helpful, and the positive reactions from attendees are what drive the producers to make it bigger and better each year.

“I love the fact that people are so animated and excited about the music,” said Plotkin, adding that the music ranges from Latino bands to blues artists to gospel singers. “The audience embraces the variety of different genres and feels like this is something that belongs to them.”

Hollander, one of the local artists set to perform at the 2019 festival, agreed that jazz music has the ability to bring people together. “I think jazz music is intended to be the music of the people,” he said.

City on the Rise

The Springfield Jazz & Roots Festival comes at a time where the arts are playing a significant, and growing, role in the revitalization of Springfield and also in creating a better vibe in the city. Examples abound, including everything from high-profile, MGM-organized concerts at the MassMutual Center (Stevie Wonder and Cher have performed, and Aerosmith is booked for this summer) to Fresh Paint, a mural project downtown that has changed the face of many buildings and structures .

“I think this festival coming off of the mural festival is going to push us forward in terms of really positive impressions that people will have about the city,” Plotkin said.

Hollander agreed, noting that the opening of MGM and other initiatives have created more vibrancy and more nightlife, complemented by a greater police presence and, overall, fewer concerns about crime and safety.

“I think that Springfield is definitely on the rise,” he told BusinessWest. “The general downtown just feels safer in most parts. I think any time we find other things to occupy ourselves with, we’re less likely to resort to crime or violence. The festival is an opportunity to do something non-violent and be entertained.”

In 2016, Jazz Times magazine named the Springfield Jazz & Roots Festival one of the best jazz festivals to attend, and Plotkin hopes the event can continue to grow in both size and stature.

“The jazz festival helps to define the downtown from its walkability,” he said, adding that his goal would be to model the festival after other famous ones in the region, like the Newport Jazz Festival, and set up several different stages and venues around the downtown area.

“Ultimately, a really cool concept to grasp is how walkable the city is, because that implies that it’s safe,” he said. “A walkable city is a safe city. The more people who are walking the streets, the less worries you have about crime and safety.”

As an example of this phenomenon, he cited the underpass that connects the downtown with Riverfront Park, which has been painted into a Dr. Seuss mural by John Simpson. This connector, Plotkin said, used to be a place where people did not want to go because they were afraid to cross the highway to go to the riverfront.

“Now, by painting that underpass and creating activities on that side of the river as well as downtown, you’re creating this connector,” he explained, adding that the jazz festival acts similarly, showing how possible it is to bring all communities in Springfield together as one. “We haven’t reached that ultimate goal of having this festival throughout the downtown, but by doing the jazz festival, you can see the potential of what can happen if we carry this throughout downtown.”

Plotkin remembers a time in his early 20s where he was able to walk to bars and restaurants downtown and feel completely safe, and feels that Springfield is making its way there once again.

“I think, today, it’s the safest the city has ever been downtown,” he said. “And it can only get better as we finish construction on several parks and as we start to program them with music.

“That,” he added, “is where a wall becomes a bridge.”

Kayla Ebner can be reached at [email protected]