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COVID-19 Daily News

SPRINGFIELD — As developments surrounding COVID-19 continue to escalate daily, concerns beyond personal health and safety have quickly emerged. The virus has already made a significant impact on the global economy, altering the way businesses operate, as well as potentially seismic shifts in consumer activity.

To address issues critical to businesses and their employees, Bulkley Richardson has launched a COVID-19 response team comprised of seasoned attorneys in the areas of business, finance, employment, schools, healthcare, and cybersecurity. In this time of great uncertainty, businesses are seeking legal counsel to help navigate this fluid landscape and prepare as we enter a period of uncertainty and rapid change.

Bulkley Richardson understands that each business will be affected differently and that taking proactive measures may help to minimize the risk of business interruptions. This COVID-19 response team has prepared an initial catalog of issues to be considered by each business owner or manager and has posted this information at bulkley.com. In the upcoming days, we will be expanding on this list and providing further detailed guidance. If you have specific questions, contact a member of the COVID-19 response team below or call (413) 272-6200.

The team consists Scott Foster (business, cybersecurity), Mark Cress (business, banking and finance), Mary Jo Kennedy (employment), Ryan Barry (business, banking and finance, healthcare, schools, colleges, and universities), Judge John Greaney (strategy), and Christopher St. Martin (employment, teleservices).

Daily News

NORTHAMPTON — Robinson Donovan, P.C., a full-service law firm, announced it has moved from its previous Northampton office to a more expansive location at 351 Pleasant St. The firm’s phone number, (413) 732-2301, remains the same.

“We wanted to make things as convenient as possible for our growing list of clients in Hampshire County,” Partner Michael Simolo said. “We can now meet with them more comfortably. The response from clients has been very positive.”

Partner Jeffrey Trapani, added that “our new office in Northampton has plenty of meeting space, free parking, and easier access. Quite a few of our attorneys live in Hampshire County, so having an expanded office in Northampton makes sense for us operationally as well and helps us better serve our clients throughout the Pioneer Valley.”

Marketing Tips

Courtesy of OutBoundEngine.com

As a business professional, you know the importance of engaging your customers. Connecting on a deeper level is the way to build trust and long-term loyalty. In-person and face-to-face are great options to accomplish this. Social media and email marketing have also become important ways to engage your customers in meaningful conversation.

But simply sending out an occasional newsletter or social media post isn’t going to cut it. Therefore, you’ve got to engage customers in meaningful conversation just like you would if you were face to face or on the telephone. You may be thinking of ways to do this right now and coming up short. Good news! We’ve done the legwork for you.

Read more

Daily News

HADLEY — Valley Vodka Inc., maker of award-winning V-One Vodka, announced a new partnership with liquor-industry giant Julious Grant and NFL Hall of Famer Ty Law.

Grant brings 29 years of executive-level experience in the spirits industry, having held senior leadership roles in sales and marketing in some of the most successful companies in the world, most recently as chief commercial officer of US Beam Suntory from 2013 to 2019.

Law is widely regarded as one of the best defensive backs of all time, playing 15 seasons in the NFL. He won three Super Bowls with the New England Patriots, and his 53 interceptions rank 24th in league history. In 2019, Law was the 323rd person inducted into the sport’s Hall of Fame.

This partnership comes on the heels of Valley Vodka Inc. completing a multi-million-dollar purchase and renovation of its own ‘farm to glass’ distillery in Kamień, Poland. V-One Vodka had been contract-distilled in Poland, but, being obsessed with the entire vodka-production process, V-One creator Paul Kozub’s dream was to grow his own ingredients, distill, and bottle in one location. For five years, he searched Poland for the ideal spot.

“Once I saw this historic distillery located right next to the world-famous Vistula River, I knew this was the perfect place to craft V-One,” Kozub said. “With our new distillery, expanded production, and new packaging, this is the perfect time to introduce more people to our clean-drinking vodka. Julious and Ty are tremendous assets to help us expand distribution and increase brand awareness.”

Daily News

HOLYOKE — Holyoke Community College (HCC) has received by far the largest donation in the college’s 74-year history — $7.5 million — and what could very well be the largest donation ever recorded by a community college in Massachusetts.

The gift comes from a familiar source, the Elaine Nicpon Marieb Foundation, established by the late Elaine Marieb, a longtime HCC faculty member, alumna, best-selling textbook author, and Northampton native.

The $7.5 million includes $5 million outright and a $2.5 million matching gift that will go toward future renovations of HCC’s main science facility, the Marieb Building, as part of a multi-phase plan to expand the recently opened Center for Life Sciences to encompass the entire three-story structure.

“This gift is a testimony to the importance of community colleges in the lives of their students,” said Carlos Santiago, commissioner of the state Department of Higher Education. “Under President Royal’s leadership, HCC is to be congratulated for raising the bar for community-college philanthropy that will benefit all of our public institutions.”

Marieb died in December 2018. During her lifetime, she was the college’s biggest benefactor, donating more than $1.5 million to HCC in large and small amounts, including a $1 million gift in 2014 to support construction of HCC’s Center for Health Education & Simulation and the Center for Life Sciences.

Until then, HCC had received only one other gift of that magnitude, a $1 million donation from alumnus and Yankee Candle Co. founder Michael Kittredge in 2003 to establish the Kittredge Center for Business and Workforce Development.

Last year, the Marieb Foundation made a $1 million legacy gift to the college that Marieb had set up as part of her estate plan, money targeted for HCC programs that benefit non-traditional-age students, particularly women.

The Center for Life Sciences opened in 2018 on the first floor of the Marieb Building, featuring state-of-the-art microbiology and biotechnology labs as well as an ISO-certified, instructional cleanroom.

“This is thrilling,” HCC president Christina Royal said. “We are honored and incredibly grateful for the Marieb Foundation’s generous and unprecedented gift. This will support HCC’s continued investment in high-demand, high-wage fields in STEM and healthcare and help us provide generations of students with the academic space and experience they need and deserve. The Marieb Building represents the heart of her life’s work, since HCC is where her career began.”

According to a database maintained by the Chronicle of Philanthropy, the $7.5 million gift to HCC is the single largest private donation ever made to a community college in Massachusetts. The largest previous gift was a $5 million donation to Cape Cod Community College in January 2019.

“Dr. Marieb’s belief in HCC was extraordinary,” said Amanda Sbriscia, HCC’s vice president of Institutional Advancement and executive director of the college’s nonprofit fundraising corporation, the HCC Foundation. “Private and individual philanthropy to our community colleges sends a powerful message about the exceptional quality of education our students receive, because these gifts come most often from the alumni and friends who have experienced those classrooms firsthand.”

The $7.5 million Marieb donation follows the Feb. 28 grand opening of the HCC Campus Center after a two-year, $43.5 million renovation and expansion.

Daily News

HOLYOKE — Meyers Brothers Kalicka, P.C. (MBK) recently promoted Brittany Bird and welcomed Sarah Rose Stack to the firm.

Bird was promoted to senior associate. She holds an associate degree in business administration and management from Holyoke Community College, where she was one of the school’s valedictorians, and a bachelor of business administration degree with a major in accounting from the Isenberg School of Management at UMass Amherst.

During her time at the firm, she earned the MBK Thought Leader 2019 Award for published articles on behalf of the firm. Prior to working at MBK, she worked in the customer-service industry.

Stack is the firm’s new Marketing & Recruiting manager. MBK recently embarked on a rebrand, which included a new logo, interior design, and mission and vision statement. Stack will help bring this new mission to maturity and will implement a variety of new strategies and connections to actualize the firm’s vision. With 15 years of digital marketing, design, and communications experience, she will bring a fresh perspective to the firm’s social-media strategy, revamped digital presence, community involvement, thought leadership, and more.

Stack studied music education at UMass Amherst, and has worked in website development and marketing on myriad products and services since 2005. She is a member of the Assoc. for Accountant Marketing.

Daily News

LONGMEADOW — UniTech Services Group, a subsidiary of UniFirst Corp., recently announced that Michael Bovino was promoted to vice president, bringing 35 years of contamination-control and management experience to the leadership role.

“I look forward to helping UniTech stay ahead of shifting industry trends by continually innovating to serve the evolving needs of our customers,” said Bovino, noting that his combined perspective on business and engineering will inform his management of the nuclear-industry service provider.

Over the past 23 years, Bovino has climbed the UniFirst management ranks from general manager to division general manager, and ultimately now to vice president of UniTech. He most recently served as division general manager for UniClean, a fellow UniFirst subsidiary, where he was responsible for profit and loss, while overseeing all facets of the business.

The new vice president’s career began with Public Service Electric & Gas of New Jersey, where he acted as technical manager at various nuclear power stations for several years. He then joined UniTech in 1990, playing a vital role in the company’s success as manager of Health Physics and Engineering for six years before pursuing more senior management roles within UniFirst.

Bovino holds a bachelor’s degree in environmental public health from SUNY Cortland, with minors in biology and geology; a master’s degree in environmental and nuclear engineering concentrated in health physics from the University of Florida; a prior certification by the American Board of Health Physics; and an MBA concentrated in business management and financial accounting from the Isenberg School of Management at UMass Amherst. Since 2018, he has also served as a voting member of the SUNY Cortland Alumni Assoc. board of directors, as well as the board’s finance and Park Alumni House committees.

Bovino replaces the newly retired George Bakevich, who served as vice president for 36 years. During Bakevich’s tenure, he oversaw major company expansions throughout the U.S., Europe, and Canada, including recent acquisitions in the area of radioactive-waste processing to support power-plant-decommissioning projects.

“Our team and our customers have benefitted from Bakevich’s consistent leadership for a very long time,” said Gregg Johnstone, UniTech Services Group director of Sales and Marketing. “We’re very confident that Bovino’s experience and insights will help us continue to innovate, solve complex industry issues, and act as a true strategic partner to our customers.”

HCN News & Notes

SPRINGFIELD — As a result of potential cases of COVID-19 in the state and surrounding states, Mercy Medical Center and Providence Behavioral Health Hospital have implemented new restrictions on visitation, effective immediately. These restrictions are in place for the protection of patients and colleagues.

The visitor restrictions are in place at Mercy Medical Center, Family Life Center for Maternity, Weldon Rehabilitation Hospital, and Providence Behavioral Health Hospital. The visitor restrictions are as follows and will remain in effect until further notice:

• Visitors will be limited to one at a time per patient;

• No visitors under 14 years old will be permitted; and

• Do not visit if you have any symptoms of a cold, the flu, or COVID-19.

In order to provide an environment that is as safe as possible for patients, visitors, and colleagues, all visitors are encouraged to wash their hands with soap and water frequently, or use alcohol-based hand sanitizer; use a tissue to cover any coughs or sneezes; and assess their own health and, if at risk for illness or displaying any symptoms, consider staying home.

“We recognize that the care and support of your loved ones is important,” the hospital noted in a statement. “With proper authorization in place, we commit to communicating with family and friends as frequently as possible.”

HCN News & Notes

NORTHAMPTON — Given the ever-changing nature of the coronavirus/COVID-19, Cooley Dickinson Hospital is changing its visitor guidelines and restricting visitors, effective immediately. The new guidelines include:

• One visitor per patient at a time;

• No children under age 16;

• Anyone with upper respiratory symptoms, including fever, sore throat, or cough, regardless of travel history, should postpone their visit to Cooley Dickinson Hospital patients or staff until they feel better; and

• Anyone who has recently visited China, Iran, Italy, Japan, or South Korea, or other areas where coronavirus has been reported — or has been in contact with someone who is sick and who has been to one of the countries listed above — should postpone their visit to Cooley Dickinson Hospital.

Anyone who need to visit a loved one should practice good hand hygiene and follow the proper steps for cleaning their hands, which are on signs posted around the hospital. Specifically:

• Wash your hands often with soap and warm water, or use an alcohol-based gel;

• Avoid touching your eyes, notes and mouth;

• Cover your mouth when you cough or sneeze. Use a tissue or your inner elbow, and do not sneeze into your hands. Discard the soiled tissue in a wastebasket and clean your hands.

“At Cooley Dickinson, we take the health and safety of our patients, visitors, and community members seriously,” the hospital said in a statement. For the most up-to-date information, visit the CDC or Massachusetts Department of Public Health website.

HCN News & Notes

NORTHAMPTON — Community behavioral-health agency Clinical & Support Options is proving a local nonprofit can make a positive social impact while also employing the best in business practices at the same time.

Clinical & Support Options (CSO) has again achieved national accreditation through the New York-based Council on Accreditation (COA). CSO prepared for a year to earn the four-year reaccreditation, which was originally awarded to the agency in January 2016.

COA accreditation is a sought-after benchmark among human-service organizations. It demonstrates implementation of best-practice standards in all aspects of programming, service, management, and administration.

“It’s validating to have a highly regarded accreditor come to CSO, spend days and weeks scrutinizing all our policies, procedures, services, and locations, and then come to the final determination that CSO conducts business ethically and responsibly,” CSO President and CEO Karin Jeffers said. “Our job is to provide the very best service we can to our individual and family clients. Our commitment to best practices and quality improvement is reflected in this reaccreditation, and I’m very proud of our entire staff.”

Clinical & Support Options, originally founded in Greenfield in 1954, now has 16 locations throughout Western and Central Mass. and employs more than 750 local staff. CSO offers a full range of behavioral-health services, including crisis evaluation and stabilization, outpatient therapy, family and community supports, emergency shelter, substance-abuse services, and more. For the last eight years, CSO has developed a ‘trauma-informed care’ model that takes a holistic approach to understanding, recognizing, and responding to the effects of all types of trauma.

COA evaluated 811 different standards, covering all aspects of CSO’s programs, services, management, and administration.

 “COA accreditation is an arduous process, but well worth it,” Jeffers said. “It proves our organization is accountable, reliable, and consistent. CSO is well-coordinated, culturally competent, and employs evidence-based, trauma-informed processes.”

Daily News

SPRINGFIELD — The Community Foundation of Western Massachusetts’ (CFWM) Innovation Grant Program has awarded a total of $341,000 to three change-making nonprofit organizations to continue creating innovative solutions around critical issues facing the region. CFWM’s Innovation Grant Program was launched in 2016 to encourage nonprofits to develop and execute novel ideas in partnership with other entities, as well as allow organizations to construct inventive solutions with measurable impact.

In January 2018, CFWM awarded first-year funding to Five Colleges Inc., the Food Bank of Western Massachusetts, and Pioneer Valley Habitat for Humanity to implement innovative projects that were refined and tested during a planning period in 2017. Now entering their third year of funding, these grantees are seeing the tangible impact of their work. Twenty paraprofessionals of color are making their way toward receiving their licensure to become a full-fledged teachers, food-insecure patients are being identified and referred to healthy-food opportunities, and small homes have been built and are being occupied by first-time homebuyers.

Five Colleges Inc. will continue to develop its “Paradigm Shift” initiative and bring in new partners. This initiative is focused on creating a more diverse teacher workforce in Western Mass. by helping para-educators of color overcome obstacles to obtaining licensure to become teachers in area schools. More than 25 member organizations that make up the Paradigm Shift Coalition have laid the groundwork for breaking down barriers that para-educators face, including identifying the steps involved in obtaining licensure and the types of individualized support participants need, helping enroll para-educators in courses in local colleges, and providing mentoring and tutoring for MTEL tests. The coalition has also been able to offset costs associated with these steps to help make it affordable through its partnership with local colleges.

A key success in 2019 was Paradigm Shift’s convening of 113 district and school administrators from Holyoke and Springfield for a day-long professional-development opportunity to gain knowledge and skills for building a diverse teacher workforce, such as recruitment and hiring practices. Paradigm Shift currently has 33 participants enrolled in the program, and it is on target for graduating at least 20 by the end of 2020, and the remaining 13 in 2021.

The Food Bank of Western Massachusetts will spend its third year expanding and analyzing the impact of its Food Insecurity Screening and Referral Initiative that conducts and tracks food insecurity screening and social-service referrals at the Holyoke Health Center and its Chicopee location. Additionally, it will partner with WestMass ElderCare and Springfield Senior Services to address the food needs of patients who screen positive for food insecurity and have a specific medical condition.

With a simple in-person questionnaire, the initiative screens for food insecurity at adult and pediatric practices, and then connects patients with food-assistance resources — and, equally important, referrals to additional resources that patients may need, such as housing, employment, and education. These referrals are tracked in a database which allows for follow-up with patients to identify any changes in behavior and additional needs.

Pioneer Valley Habitat for Humanity will continue with a third year of its “Big Enough: the Small Home Revolution in Western Mass.” initiative, which aims to launch more individuals and families into the middle class by empowering them to become first-time owners of small, simple, affordable, energy-efficient homes. The organization’s work brings together partners such as local banks to conceive creative financing, cities to implement new zoning regulations, and builders to design small, innovative, energy-efficient housing concepts, as well as to pilot modular construction and alternative land use models.

The first two years of funding allowed for three low-income families to become homeowners in Hampshire County, a dream that likely wouldn’t have been possible within the current housing market. Over this third year, two more sites will be developed in Northampton and Pelham, and Habitat will share what it has learned so other areas can look at adopting these innovative strategies.

Daily News

SPRINGFIELD — For the third consecutive year, the Beta Gamma Sigma (BGS) Chapter at Western New England University earned the “highest honors” designation for its campus engagement and programming for the 2018-19 academic year.

According to Beta Gamma Sigma CEO Chris Carosella, earning highest honors “is indicative of a campus where academic excellence is highly valued and where the faculty and chapter leaders work diligently to enhance Beta Gamma Sigma’s stature on campus.”

One indicator of this engagement is participation at the annual Global Leadership Summit (GLS), which chapter President Tessa Wood and Secretary Kathryn Wells attended last year. The GLS enables delegates to participate in professional-development workshops and share best practices with student leaders from other BGS chapters worldwide.

Marielle Heijltjes, chair of the Beta Gamma Sigma board of governors, extended her congratulations in a letter to College of Business Dean Sharianne Walker. In response, Walker said she is “delighted to see the students’ efforts recognized for all their hard work. I’m so proud that the WNE chapter has maintained its high level of engagement deserving of this recognition.”

BGS is the international honor society of AACSB-accredited business schools. Students who rank among the top 10% of their undergraduate class and top 20% of graduate programs are eligible for lifetime membership.

Daily News

SPRINGFIELD — Junior Achievement of Western Massachusetts has been awarded one of Junior Achievement USA’s highest honors: the Five Star Award.

The purpose of the award is to recognize staff and boards of JA areas that meet Junior Achievement’s national standards in operational efficiency and through strong representation of the JA brand. Recipients must demonstrate growth in student impact and superior fiscal performance. Achievement against these criteria is certified through JA USA and audited financial statements.

Junior Achievement of Western Massachusetts, which serves more than 13,000 students throughout Western Mass. and Vermont, will be presented with the award in July at Junior Achievement USA’s National Leadership Conference in Colorado Springs, Colo.

“These Star Award winners represent the best Junior Achievement has to offer,” said Jack Kosakowski, president and CEO of Junior Achievement USA. “They set the standard by which Junior Achievement’s success is measured at the local level. Their commitment and dedication to young people is reflected in their achieving this honor.”

As an organization, Junior Achievement understands that its effectiveness depends on how well JA areas deliver the organization’s financial-literacy, work-readiness and entrepreneurship programs in local communities.

“We are thrilled to receive the Five Star Award,” said Jennifer Connolly, president of Junior Achievement of Western Massachusetts. “We thank our more than 470 classroom volunteers and corporate partners who joined with our board of directors and staff to empower thousands of young people to own their economic success, plan for their future, and make smart academic and economic choices.”

Daily News HCN News & Notes

HOLYOKE — River Valley Counseling Center (RVCC) held a training titled “Understanding, Assessing, Managing, and Preventing Suicidal Behavior” at Holyoke High School’s North Campus on March 2.

RVCC therapists attended the event, along with school counselors, psychologists, and nurses from 14 local school districts. The training reviewed the spectrum of self-destructive behavior, differentiated suicide from non-suicidal self-injurious behavior, reviewed suicide assessment and intervention, and discussed sitting with misery and self-care. 

The presenter, Barent Walsh, has written extensively and presented internationally on the topic of self-destructive behavior. According to Walsh, “the field of suicide prevention is evolving with important new empirically supported theories and interventions.” The author of Treating Self-Injury: A Practical Guide, Walsh is the executive director emeritus of Open Sky Community Services, a human-service agency headquartered in Worcester. He is also a lecturer on Psychiatry at Harvard Medical School at Cambridge Health Alliance.

Alexa Mignano, director of School-Based Clinical Services at RVCC, brought forth the idea of the training in response to an increase in self-harming and suicidal behavior among students in the Pioneer Valley.

“As the premier provider of school-based therapy services, it was imperative for RVCC to offer this training in response to the school districts’ concern of increased self-harming behavior and suicidality amongst students,” she said. “Besides providing school districts with clinicians in the schools, we also try to support school administrators and their staff with tools they can utilize to support their school community.”

RVCC partners with local school districts to offer comprehensive clinical services during the school day, providing families with access to therapy by removing barriers such as long waitlists, transportation, insurance-coverage problems, and scheduling conflicts. RVCC currently partners with school districts in Holyoke, Chicopee, Easthampton, Hadley, Hatfield, Amherst, Granby, Springfield, and East Longmeadow. It also has an office on the campus of Springfield Technical Community College, providing counseling services to students.

HCN News & Notes

BOSTON — The Massachusetts Department of Public Health (DPH) announced 15 new presumptive positive cases of COVID-19 on March 8, bringing the total number of confirmed or presumptive positive cases in Massachusetts to 28. All 15 cases had a direct connection to the Biogen employee conference in late February, and they include eight men and seven women from Suffolk County, Middlesex County, and Norfolk County.

With this announcement, 23 of the presumptive positive cases of COVID-19 identified in Massachusetts are associated with the Biogen employee meeting. All 15 new presumptive positive cases are isolating at home.

The risk of COVID-19 to the general public in Massachusetts remains low at this time. Specimens from presumptive positive cases will be sent to the Centers for Disease Control and Prevention for confirmation.

The Department of Public Health is providing daily updates on the number of confirmed and presumptive positive cases at mass.gov/info-details/covid-19-cases-quarantine-and-monitoring.

As of March 4, 719 people have been subject to self-quarantine in Massachusetts because of COVID-19. Of those, 470 people have completed monitoring and are no longer quarantined, while 249 are currently quarantined. This information is updated online each Wednesday.

For more information on COVID-19, visit mass.gov/2019coronavirus.

HCN News & Notes

SPRINGFIELD — Baystate Health is taking preemptive measures to protect the health and safety of its patients, the community, and its healthcare workers by initiating a new visitor policy for all of its hospitals.

Under the new policy, only one visitor per patient is allowed at a time, and people experiencing symptoms of fever and/or cough should not visit.

The new policy is in effect at all Baystate Health hospitals, including Baystate Medical Center and Baystate Children’s Hospital in Springfield, Baystate Wing Hospital in Palmer, Baystate Franklin Medical Center in Greenfield, and Baystate Noble Hospital in Westfield.

Additionally, for Baystate Children’s Hospital, no visitors under the age of 12 are allowed.

Baystate Health’s visitation policy during this time is designed to reduce patient and employee exposure to illness. Visitation is at the discretion of Baystate Health.

Marketing Tips

Courtesy of WordStream.com

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you.

Digital marketing is no different; it’s just that the dialogue occurs over electronic platforms. While the soft skills required for marketing have not changed—communication, curiosity, empathy, for example—the hard skills for digital marketing are slightly different.

Read more

 

Daily News

AMHERST — For the fourth year in a row, the online MBA offered by the Isenberg School of Management at UMass Amherst topped the rankings of U.S. programs — and came out number three in the world — in the Financial Times survey.

Isenberg has offered an AACSB-accredited MBA degree program entirely online since 2001, making it one of the most well-established and robust online degrees in the country. Currently, more than 1,100 students are enrolled in the program.

“Isenberg’s pioneering online MBA program is an outstanding representation of a flexible, cutting-edge graduate degree,” said UMass Amherst Chancellor Kumble Subbaswamy. “Online education has become an essential part of any major university’s offerings, and the success of Isenberg’s MBA program is a great example of how such degrees can serve students from a variety of professional backgrounds and geographical locations on their own schedules.”

In addition to its overall position in the 2020 Financial Times ranking, the Isenberg online MBA also stood out in a number of data areas, based on information collected by the publication from members of the 2016 graduating class. It ranked first in the world for salary increase, with alumni reporting that they earn 46% more now than they did when they graduated from the Isenberg MBA program; second in the U.S. for average current salary ($168,046); and first in the U.S. for value.

“The online MBA was a revolutionary idea when the school created the program almost two decades ago,” said Isenberg Dean Anne Massey. “It’s thrilling to see the repeated recognition the degree has received from the Financial Times, confirming again that our investments in faculty, curriculum, and technology support a program that’s known to be a game changer for mid-career professionals.”

Daily News

HOLYOKE — PeoplesBank has found a new way to celebrate its founding on St. Patrick’s Day in 1885, its deep Holyoke roots, and its support of the Holyoke St. Patrick’s Road Race and Parade: a new local beer called PeoplesStout.

The bank partnered with Holyoke Craft Beer to produce PeoplesStout, an Irish stout featuring the traditional warm, roasty character one would expect in a traditional Irish stout, with a subtle twist. It is brewed from mostly local ingredients, including barley from Valley Malt in Hadley.

“When you see the beer and the label with all the shamrocks on it and the name PeoplesStout, it represents PeoplesBank, the city of Holyoke, and Holyoke Craft Beer,” said Matthew Bannister, first vice president of Marketing and Innovation at PeoplesBank. “It’s great for us to all come together and have a toast to the city and the success of small businesses in the city.”

Holyoke Craft Beer has been in business for just over a year. Through help from the program EforAll Holyoke, owner Mike Pratt was able to turn his passion into a business and open his doors in Holyoke.

“When Matt approached us back in October with this idea of brewing a beer in honor of St. Patrick’s Day, I thought it would be unique to collaborate on a beer with a bank,” Pratt said. “Having the opportunity to work with PeoplesBank gave us the opportunity to run our first canning batch, so I’m very thankful for their support and partnership.”

A release party is planned for today, March 6, at 4 p.m. at Holyoke Craft Beer, located in the STEAM Building at 208 Race St., Holyoke. Matt O’Connor will help kick off the event with the playing of his bagpipes. BarRated Trivia will start at 6:30 p.m.

“This partnership shows that there are community members and stakeholders who are invested in Holyoke and want to support local startups, and being able to celebrate St. Patrick’s Day, it’s a perfect match,” said Tessa Murphy-Romboletti, executive director at EforAll Holyoke.

PeoplesStout will have a limited quantity and will be available at the brewery and at events during parade weekend.

Daily News

SPRINGFIELD — Bulkley Richardson continues its CyberSafe series on Wednesday, March 11 with a discussion on legal, technical, and law-enforcement responses to common cybersecurity incidents. “There Has Been a Security Breach. Now What?” will take place from 4 to 5:30 p.m. at Bulkley Richardson’s office in downtown Springfield.

This will be an interactive, scenario-based discussion, providing a unique opportunity to understand causes and consequences of these thefts and key lessons learned: from the CEO of a company that has twice been the victim of cybersecurity crimes; from the head of an IT company that was responsible for uncovering and responding to those and hundreds of other events (and who will include a demonstration of the depth of the dark web); from a national law-enforcement official responsible for investigating these crimes locally, but in a national and international context, and who is keenly aware of the issues of timing and cooperation; and from a cybersecurity attorney who will discuss what should — and should not — be done to fulfill associated legal responsibilities.

Speakers include attorneys Jim Duda and Lauren Ostberg of Bulkley Richardson’s Cybersecurity Group, Delcie Bean of Paragus Strategic IT, Julie Cowley of the FBI, and Eric Hagopian of Pilot Precision Products.

A networking reception will follow the program. Registration is required by e-mailing [email protected].

Daily News HCN News & Notes

NORTHAMPTON — After a months-long project-planning review process, officials at Cooley Dickinson Hospital received approval from the Massachusetts Department of Public Health (DPH) to begin renovation of the hospital’s Childbirth Center.

The construction, which begins Tuesday, March 17, will take place in seven phases over approximately 70 weeks; the Childbirth Center will remain open during the project.

Once completed, the Childbirth Center will offer expanded services in its newborn nursery and more home-like surroundings for patients and families. Other improvements, such as the addition of a dedicated tub room for laboring and more comfortable beds for partners, will be completed earlier in the process so more patients can experience the benefits of the renovation project.

“For many months, staff at the Mass Department of Public Health have been involved in reviewing all aspects of our construction plans to meet their stringent safety requirements,” said Vice President of Operations Anthony Scibelli. “The DPH will continue to be involved as each phase of construction is completed and a new one begins.”

Scibelli says the renovation of the Childbirth Center includes refurbishing all patient-care areas and most support areas to make the space more comfortable for patients and families, as well as creating a warmer, more home-like environment. In addition, the newborn nursery will be upgraded to a Level 1B nursery to provide special newborns with extra care and attention before they are discharged from the hospital. Once renovations are complete, Cooley Dickinson will be the only Level 1B nursery in Western Mass.

“Now that the DPH has given us the green light, we are poised to make our vision for the Childbirth Center a reality,” Chief Development Officer Diane Dukette said. “We are grateful to those who have given. We hope to inspire others to support this center, which is so critically important to our community.”

Dukette noted that community members have already donated $1.7 million to underwrite the cost of the Childbirth Center renovation project, which has been named “Breathing New Life.”

Because the Childbirth Center will remain open during the project, staff will work to minimize noise and distractions as much as possible. Working with the construction company, staff will take the necessary steps to mitigate noise within the site. For example, renovations will be phased so the rooms that are under construction will be worked on as far away from patient care as possible. Noise-cancellation machines will be installed to help with noise reduction, and best-practice construction techniques are planned to ensure dust and debris are well-contained.

“As compared to home or commercial construction sites, hospital construction sites use specially designed construction barriers,” Scibelli said. “These are hard, airtight, temporary walls with a double set of temporary doors that workers pass through on their way in and out of the area that is under construction.”

The architect and construction firm have experience in healthcare, both at Cooley Dickinson Hospital and in the field of healthcare construction in general.

The Childbirth Center was last renovated in 1998. Nearly 600 babies are born in the center each year.

HCN News & Notes

LONGMEADOW — Glenmeadow will hold a ribbon-cutting ceremony on Thursday, March 12 at 3 p.m. to officially open Fraser’s, a new haven for residents living with dementia that will enhance their sense of purpose.

The space on the second floor of the life-plan community was created to support residents living with dementia or other cognitive loss and is designed for them to engage with staff in activities tailored to their specific interests. Made possible by a gift from two brothers whose mother was a Glenmeadow resident, the space is dedicated to peace, tranquility, and restoration and will also be open and available for staff and all residents seeking a quiet place to decompress and rejuvenate.

An overview on the goals of the room will be presented at the ceremony, and a demonstration will be offered on the use of the room’s resources. Visitors from the public will learn about opportunities to volunteer with residents at Glenmeadow.

Glenmeadow is located at 24 Tabor Crossing, Longmeadow. Guests should request an escort to the room at the front desk in the main lobby.

HCN News & Notes

GREENFIELD — LifePath will hold its next free community learning session, “Getting Started with Social Security and Medicare,” on Wednesday, March 25, from 1:30 to 3:30 p.m. at its offices in the Greenfield Corporate Center, 101 Munson St., Greenfield.

Sabrina Feliciano, Public Affairs specialist at the Social Security Administration, will present on Social Security benefits, retirement, planning for the future, and COLA. Lorraine York-Edberg, SHINE regional program director, will present on the basics of Medicare and the options available.

Fifty-five people attended LifePath’s most recent community learning session on Jan. 29, which was intended for older adults and caregivers concerned about protecting themselves from financial risks, including fraud, scams, and financial exploitation.

The session, called “Avoiding Fraud in the New Year,” featured three presenters. Dean Lagrotteria, LifePath’s Elder Protective Services regional director, explained what financial exploitation is, how to avoid it, and how to report it when it’s suspected. Anita Wilson, Consumer Protection case coordinator at the Northwestern District Attorney’s Office, and Rachel Senecal, Elder & Persons with Disabilities Unit coordinator, explained how to recognize the tricks scammers use to steal money or personal information and how people can protect themselves.

That session can be viewed online by clicking here.

Marketing Tips Uncategorized

Courtesy of WordStream.com

You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing fasterReferral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a commercial on local TV.

So, you decide that it’s time to get serious about digital marketing. To get a high-level sense of where you currently stand, you do a quick Google search for your shop’s name. Much to your chagrin, you find this on the search results page:

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Daily News

SPRINGFIELD — Bacon Wilson announced that, in honor of its 125th anniversary year, the firm will donate $25,000 to various community organizations throughout the Pioneer Valley. Bacon Wilson will make five contributions of $1,250 for each quarter of 2020.

Originally founded in 1895, Bacon Wilson’s community involvement and connections stretch back over a century. As the firm worked on a plan for the 2020 milestone, there was no question that contributing to the community would be the most important element of the anniversary celebrations. The only question was how.

The answer became clear after the firm’s managing partner, Kenneth Albano, attended a fundraiser for Michael’s House, a sober-living group home in Ludlow. As he later reported back to his colleagues, Albano found himself moved by the work of the volunteers and residents at Michael’s House, and steered the firm toward the notion of giving to organizations that had not formerly been on Bacon Wilson’s radar for the firm’s regular annual contributions.

After gathering suggestions from members of the firm, first-quarter contributions of $1,250 were awarded to:

• Michael J. Dias Foundation, which provides aid and education for individuals and families on substance abuse, and help for those battling the disease of addiction;

• All Out Adventures, which promotes health, community, and independence for people with disabilities, seniors, veterans, and their families and friends through outdoor recreation;

• Amherst Survival Center, which connects people to food, clothing, healthcare, wellness, and community, primarily through volunteer efforts;

• Our Community Table: Westfield Soup Kitchen, a 100% volunteer organization dependent upon donations to provide a clean and safe environment to serve those in need; and

• Treehouse Foundation, an intergenerational community neighborhood where adoptive families and their children, older youth, and elders invest in one another’s health, dreams, and futures.

Bacon Wilson will be announcing recipients for the firm’s remaining quarterly giving in June, September, and December.

Daily News

SPRINGFIELD — Springfield Technical Community College (STCC) named Thomas Robitaille an instructor in Mechanical Engineering Technology.

Robitaille is the third generation in his family to join this field after his father and grandfather. A STCC graduate with an associate degree in mechanical engineering technology, he has been working as a CNC machinist and programmer at MTG Inc. in Westfield since October 2016.

While at STCC, he was a peer tutor for mechanical engineering technology. He also taught a fall 2017 lecture and lab course in the program, which prepared him for this teaching position.

Prior to coming to STCC, Robitaille was a non-commissioned officer in the U.S. Marine Corps Infantry from 2009 to 2014, stationed out of Camp Lejeune, N.C. While enlisted, he served two combat tours in Afghanistan in support of Operation Enduring Freedom.

Daily News

GREENFIELD — Grab your bell bottoms, spritz your beehive, and get ready to groove as you slide back to the ’60s at Big Brothers Big Sisters of Franklin County’s biggest fundraiser of the year.

Bowl for Kids’ Sake will take place on Friday March 27 at Shelburne Falls Bowling Alley and Saturday, March 28 at French King Bowling Center in Erving. This year’s theme, “Slide Back to the 60’s,” will feature a life-size plinko game, 60’s dance instruction, a newlywed-themed photo booth, era-themed music, costume contests, bowling, and much more.

“This event is so important to our agency,” said Ericka Almeida, Development director for Big Brothers Big Sisters. “We started 2020 off with more youth on our waitlist than ever, despite making and supporting a record number of mentoring matches in 2019. The need for mentors is great in this community and continues to grow.”

There is no cost to attend the event, but fundraising is strongly encouraged. “We have a goal to raise $45,000 over the two-day event, which will help get some of the 76 kids off our waitlist and into caring relationships with adult mentors,” Almeida said.

Big Brothers Big Sisters programs are provided at no cost to the children or children’s families, nor to the volunteer mentors. It is a 100% donor supported nonprofit that has been serving the youth of Franklin County for 53 years.

For more information about the event or to register to attend, visit www.bbbs-fc.org or call (413) 772-0915.

Daily News HCN News & Notes

LONGMEADOW — Today, March 5, Sara Kendall and Kim Lee of the Mental Health Association Inc. (MHA) will be on the Bay Path University campus at 7 p.m. to talk about how to ask for help around mental health, and also how to support others who may need help, but aren’t asking for it.

Their simple approach of ‘ask, support, and recommend’ is geared towards individuals who want to be able to reach out and support others, but aren’t trained counselors and may not feel prepared to do so.

This event, which is free and open to the public, will take place in Breck Suite in Wright Hall at Bay Path University, 588 Longmeadow St., Longmeadow.

HCN News & Notes

BOSTON — Gov. Charlie Baker, Lt. Gov. Karyn Polito, Health and Human Services Secretary Marylou Sudders, and Department of Developmental Services (DDS) Commissioner Jane Ryder joined advocates, legislators, and family members of individuals with developmental disabilities yesterday for a ceremonial signing of An Act to Protect Persons with Intellectual or Developmental Disabilities from Abuse, also known as Nicky’s Law.

Administration officials were joined by Nancy Alterio, director of the Disabled Persons Protection Commission; Leo Sarkissian, executive director of the Arc of Massachusett; family members of the law’s namesake, Nicky Chan; and other advocates and legislators to celebrate the enactment of the law, which establishes a new abuse registry of caregivers in Massachusetts.

The registry will be administered by the Disabled Persons Protection Commission (DPPC), the agency tasked with protecting adults with disabilities from the abusive acts or omissions of their caregivers, which will maintain the registry’s list of any providers or caregivers with histories of substantiated abuse. Effective Jan. 31, 2021, any individual listed on the registry cannot be hired or work for DDS or any of its licensed or funded providers throughout the state.

“Protecting individuals with intellectual and developmental disabilities is vitally important, and I want to thank the family members, advocates, and our legislative colleagues for their work to pass this bill,” Baker said. “The new registry established in Nicky’s Law will provide an additional safeguard against abuse and further improve the safety and quality of services provided to some of the Commonwealth’s most vulnerable residents.”

Currently, candidates who apply to DDS or one of its licensed providers must undergo a criminal offender record information (CORI) and national background check screening before they can be hired. The creation of this registry will provide an additional resource against which DDS and its providers must conduct comprehensive background checks on candidates interested in working with those served by the department.

“The safety and well-being of those we serve is paramount across health and human services,” Sudders said. “We will continue to work with DPPC and the many advocates like the Arc of Massachusetts, who were instrumental in passing this bill, to keep identifying ways we can protect and safeguard individuals from harm or neglect.”

DPPC will maintain the registry and oversee all functions, including notification, decision appeals, and requests to remove a name from the registry. The law takes effect on Jan. 31, 2021, and will include only the names of individuals with substantiated cases of abuse after that date.

HCN News & Notes

SPRINGFIELD — Benchmark Senior Living will host a CEU breakfast presentation on Tuesday, March 24 from 8:30 to 10 a.m. at La Quinta Inn & Suites, 100 Congress St., Springfield.

Caroline Bixby, a social worker with Bill Johnson Staffing and Consulting, will present “Managing Difficult Behaviors: an Integrative Approach.” All behaviors have meaning, but what is the individual trying to say? And how do healthcare staff manage those behaviors while providing treatment and care? Bixby will review behavior-management principles and techniques for working with problematic behaviors in healthcare settings in the context of regulatory compliance.

Social workers and nurses will receive one CEU for attending. This free event is open to the public, and breakfast will be provided. Individuals interested in attending must RSVP no later than Wednesday, March 11 to Allison Baker at (781) 530-7850 or [email protected].

Marketing Tips

Courtesy Customer Contact Advisor

Email marketing is generally considered one of the most effective advertising strategies for businesses, but did you know that around 77% of consumers prefer receiving emails as well? In Sarah Cloutier’s “119 Facts You Don’t Know About Email Marketing,” the article’s infographic lays out statistics on everything from the open rate of personalized emails to the reasons why consumers choose to unsubscribe.

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Daily News

SPRINGFIELD — American International College (AIC) has again been named a Military Friendly School.

VIQTORY, a service-disabled, veteran-owned small business that connects the military community to civilian employment and educational and entrepreneurial opportunities, has released the 2020-21 Military Friendly​​ Schools list, providing a comprehensive guide for veterans and their families using data sources from federal agencies, veteran students, and proprietary survey information from participating organizations in order to help them select the best college, university, or trade school to receive the education and training needed to pursue a civilian career.

Institutions earning the Military Friendly​ School designation are evaluated using both public data sources and responses from a proprietary survey completed by the school. This year, fewer than 800 schools nationwide earned this prestigious designation.

“American International College is proud to be recognized as an institution that assists men and women who serve our country,” President Vince Maniaci said. “The college appreciates the value of the many educational and leadership experiences that occur in the Armed Forces and the excellent foundation that military experience provides. In turn, we give veteran students transfer credits for service in the U.S. Army, Air Force, Navy, Marines, and Coast Guard, helping service members and veterans get a head start on earning their degrees.”

Methodology and criteria were determined by VIQTORY with input from the Military Friendly​ ​Advisory Council of independent leaders in the higher-education and military-recruitment community. Final ratings were determined by combining the individual institution’s survey scores with the assessment of its ability to meet thresholds for student retention, graduation, job placement, loan repayment, persistence (degree advancement or transfer), and loan default rates for all students and, specifically, for student veterans.

The entire 2020-21 Military Friendly Schools list is available online at militaryfriendly.com. More information about AIC’s commitment to attracting and supporting military students can be found online at aic.edu.

Daily News

WESTFIELD — World-renowned political activist, professor, and author Cornel West will speak today, March 4, from 5 to 7 p.m. at Westfield State University’s Woodward Center. His talk, “The Power of Deep Education,” is expected to challenge audience members to explore humanity as a point of departure for thinking about the context of race, citizenship, love, and leadership.

A professor at Harvard University’s Divinity School who has also taught at Princeton, Yale, and New York universities, West will speak to how “servant leadership” and “deep education” are needed for “self-interrogation and social transformation at the heart of service.” The talk is free and open to the public.

“Dr. West brings a lifetime of scholarship, public discourse, and activism to the goals of the Anti-Racism Education (ARE) Project in Westfield State University’s Education Department,” said Andrew Habana Hafner, associate professor of Education. “The ARE Project aims to introduce a critical, multi-cultural perspective for the WSU Education Department community that is rooted in the intentional aim of dismantling racism, and its role in intersectional forms of oppressions.

A social critic and intellectual, West’s work focuses on the role of race, gender, and class in American society and the means by which people act and react to their “radical conditionedness.” He frequently appears on television shows (such as The Colbert Report and Real Time with Bill Maher) and has been featured in more than 25 documentaries and movies. He has recorded three spoken-word albums, collaborating with Prince, Jill Scott, Andre 3000, Talib Kweli, KRS-One, and Gerald Levert. He has a passion to communicate to a variety of people to keep alive Martin Luther King Jr.’s legacy of telling the truth and bearing witness to love and justice.

West has written many books, including the influential Race Matters (1993) and Democracy Matters (2004). He will sign his books tonight after his talk and question-and-answer period. Books will be available for purchase.

To reserve a seat, click here.

Daily News

SPRINGFIELD — Bulkley Richardson announced that Betsey Quick, executive director, was named the “Excellence in the Law” honoree for Firm Administration and Operations by Massachusetts Lawyers Weekly.

Quick joined the firm in September 2017 and, during her short tenure in this role, has made a significant impact, including increasing the firm’s productivity, implementing policies, and advancing the overall mission of the firm.

Massachusetts Lawyers Weekly honors individuals in the categories of Firm Administration and Operations, Alternative Dispute Resolution, Marketing, Paralegal Work, Pro Bono, and Up & Coming Lawyers. Quick will be recognized at a reception on Thursday, April 30 at the Marriott Long Wharf Hotel in Boston.

Daily News

EAST WINDSOR, Conn. — The Collins Companies, one of the largest industrial distributors of pipe, valves, and fittings and engineered specialties serving the Northeast, announced a change in executive management roles. Owner and President Brian Tuohey has assumed the role of CEO and has promoted Vice President of Sales Paul Andruszkiewicz to President.

“My decision was prompted by how quickly things are changing today, in both our world and our industry,” Tuohey said. “It has become clear to me that we have to be aggressively embracing and pursuing the changes that are occurring every day in our industry while still running a highly successful day-to-day business. Paul has over 30 years of service with Collins and truly understands what it takes to run a successful business day in and day out. This will free me up to be able to think big and pursue larger initiatives that will propel our business into the next decade.”

Added Andruszkiewicz, “I am honored to be trusted with the role as president and look forward to the challenges ahead. We have always been lucky to have high employee retention, which only means that I have an amazingly talented team of professionals to help me.”

In addition to these changes, Dave Shepard, branch manager of the Haverhill sales office, will lead the Collins sales team as director of Sales. He has more than 25 years of experience in the industry, first purchasing for Atwood and Morrill and then in sales for Power House Supply before Collins acquired Power House in 2015.

Headquartered in East Windsor, Conn., the Collins Companies is comprised of Collins Pipe & Supply Co., Collins Controls, Niagara Controls, Collins Niagara, Power House Supply Co., and International Valve and Instrument, with nine locations throughout New England and Upstate New York.

HCN News & Notes

PITTSFIELD — Berkshire Health Systems (BHS) announced that Dr. James Lederer Jr. has been appointed to the position of chief medical officer/chief quality officer (CMO/CQO).

“Dr. Lederer has over 20 years of experience in leading innovative, patient-focused, high-quality care initiatives in settings spanning acute-care hospitals, health systems, and physician practices,” said David Phelps, BHS president and CEO. “He has shown to be a proven leader and will help our team to further advance the patient safety and quality initiatives that have placed us among the national leaders in patient care.”

Lederer most recently served as vice president for Clinical Excellence at Allspire Health Partners in Conshohocken, Pa., where he was responsible for setting clinical priorities and establishing best practices for member organizations. Prior to that, he was the CMO/CQO and vice president for Quality and Safety at Saint Alphonsus Health System in Boise, Idaho, where he coordinated all clinical and safety efforts, including graduate medical education, population health, clinical-improvement activities, and physician-leadership programs.

His previous senior leadership roles were at Novant Health in Winston Salem, N.C., including vice president of Clinical Improvement, medical director of Novant Health Corporate, and senior vice president for Medical Affairs at Novant’s Forsyth Medical Center.

Lederer is board-certified in internal medicine and adult infectious diseases. He received his medical degree from the University of North Carolina School of Medicine in Chapel Hill and completed his residency in combined medicine/pediatrics at the University of Tennessee, as well as a fellowship in infectious diseases at St. Jude Children’s Research Hospital in Memphis, Tenn.

HCN News & Notes

LONGMEADOW — Willie Ross School for the Deaf announced the appointment of Joel Skelton to the newly created position of coordinator of Community Engagement at the school.

A native of Dallas, Skelton is a graduate of the Rochester Institute of Technology, earning a bachelor’s degree in professional and technical communication and a master’s degree in communication and media technologies.

In his new position, Skelton will be responsible for creating greater awareness of the school and its brand through various forms of outreach, including a greater presence on social media. He will also handle fundraising and development, grants, and event planning.

Skelton, who has a central auditory processing disorder, was denied access to deaf-education resources when in school. He later received the appropriate deaf services and the use of an interpreter, which helped him to excel academically. That experience helped prepare him to promote the philosophy of Willie Ross School for the Deaf.

“What appealed to me about joining the Willie Ross School is its commitment to its total-communication model of educating deaf and hard-of-hearing students, which emphasizes a range of communication methods that are best suited for each child that might include oral communication and sign language,” Skelton said. “My own story of being denied access to appropriate deaf-education resources has made me aware of the need for schools for the deaf, like Willie Ross, and the importance of having the resources to appropriately meet students’ needs.”

Added President and CEO Bert Carter, “we welcome Joel to our staff in this new position as a way to share the message about Willie Ross and the work we do more broadly through events, social media, and grant requests. Joel’s experience and background make him uniquely qualified to raise our profile and help us engage current and new audiences around the important work we do with students.”

HCN News & Notes

PALMER — Baystate Health’s Senior Class will hold a free seminar on Thursday, March 26 titled “Abdominal Pain, Gallbladder, or Hernia.” The event will take place from 6 to 7:30 p.m. in the Snow Conference Room at Baystate Wing Hospital, 40 Wright St., Palmer.

Baystate Wing Hospital Surgeon Dr. Zeling Chau will lead the discussion, which will focus on causes and symptoms of abdominal pain.

“Just about everyone at one time or another will get a bellyache,” Chau said. “Most symptoms of abdominal pain will resolve fairly quickly, often without any treatment at all. However, in some cases, chronic or severe abdominal-pain symptoms can be an indicator of a more serious underlying health problem that requires medical attention.”

Susan Fontaine, senior coordinator of Loyalty Programs at Baystate Health, added that “many people suffer from various types of abdominal pains they think are diet- or stress-related when, in fact, it could be a hernia or gallbladder problem that is easily treated. Dr. Chau will explain the early warning signs you should know to prevent a simple hernia or gallbladder issue from becoming a more critical health risk. And there will be plenty of time for questions and answers.”

Baystate Health Senior Class is a free loyalty program dedicated to health and wellness, offered exclusively for men and women ages 55 and over.

The “Abdominal Pain, Gallbladder, or Hernia” seminar is offered at no cost, and a light dinner will be served. Registration is required by calling (413) 794-5200 or visiting abdominalpain.eventbrite.com.

For more information on Baystate’s Loyalty Programs, including Baystate Health Every Woman and Senior Class, visit baystatehealth.org/loyalty.

Daily News

HOLYOKE — Holyoke Medical Center’s leadership team, recognizing the increased need for behavioral-health inpatient beds in Western Mass., has been planning for approximately one year to identify a way to address this need. This process has produced a proposal for a new, state-of-the-art, standalone inpatient facility.

In addition, in September, 2019, Holyoke Medical Center partnered with Signet Health Corp. to assist the hospital in the delivery of behavioral-health services by providing high-quality management and consulting services.

The current inpatient behavioral-health unit at Holyoke Medical Center has a capacity of 20 beds. The proposed new facility would have approximately 100 beds, including the 20 existing beds currently on the fifth floor of the main hospital building. It is designed to provide best-in-class care in a purpose-built facility specifically tailored to accommodate the needs of behavioral-health patients with all of the modern requirements, including secure outdoor space.

A letter of intent has been signed with the Leo Brown Group, a full-service healthcare real-estate development and solutions company, to design and build the facility. Holyoke Medical Center has identified a suitable location on the main hospital campus for the proposed building. In addition, the hospital will continue to work with Signet Health for management services within the proposed facility.

The conversations with appropriate stakeholders, including the Department of Mental Health, the Department of Public Health, and the Executive Office of Health and Human Services, will begin shortly and will continue in the following weeks as the hospital seeks to obtain local and state approval to move forward with the project.

“Holyoke Medical Center is eager to have conversations at the state level to expand the much-needed behavioral-health bed capacity in Western Massachusetts. This proposal is fully in line with the Commonwealth’s goal to increase investment in behavioral-health services,” said Spiros Hatiras, president and CEO of Holyoke Medical Center and Valley Health Systems.

It is estimated that, once approved, the new facility will take 18 months to complete and become operational.

For the past six years, Holyoke Medical Center has been growing and expanding services through recruitment and retention of doctors and advanced-practice providers, Hatiras noted, and the proposed project is aligned with the mission of the health system.

Daily News

HOLYOKE — Girls Inc. of the Valley announced plans for major expansion and the launch of its new campaign. The organization is in the early stages of an ambitious, comprehensive campaign, “Her Future, Our Future,” with three primary goals: to develop a permanent Girls Inc. home in downtown Holyoke; to expand school-based programming in Holyoke, Chicopee, and Springfield; and to extend the Eureka! STEM education program.

To that end, it has received $500,000 in support from the Kendeda Fund, a private grantmaker based in Atlanta. This transformative gift will support the expansion of Girls Inc. of the Valley’s programs and create a stronger network that encourages girls to achieve. Girls Inc. of the Valley is launching this campaign to offer more girls fundamental support and research-based programming. These programs are designed to empower girls and present them with opportunities to navigate barriers they face in school and beyond. More than 85% of the girls who participate in Girls Inc. of the Valley’s programs say they view their future positively and plan to go to college; most will be the first in their families to do so. Girls Inc. hopes the positive and lasting effects of its programs on girls who participate will grow substantially.

A rigorous, comparative study by the American Institutes for Research found that Girls Inc. girls have an advantage over their peers in more than 20 key areas. The findings demonstrate that girls not only thrive at Girls Inc. of the Valley, but they are also more likely than other girls to see themselves as leaders, with the skills and capabilities of influencing and improving their local communities.

While there are more women today in key leadership positions than ever before, there is still a pervasive gender gap in top leadership. The need for qualified science, technology, engineering, and math (STEM) professionals in the workforce continues to grow, and women — particularly women of color — continue to be underrepresented in these fields. At the heart of Girls Inc. of the Valley is a comprehensive approach to whole-girl development that equips girls to navigate gender, economic, and social barriers and grow up healthy, educated, and independent. The “Her Future, Our Future” campaign is a bold initiative designed to positively influence generational change and provide tangible opportunities for girls in the region to achieve academic and personal success.

“We are so appreciative for the Kendeda Fund’s belief in the importance of girls’ growth and development,” said Suzanne Parker, executive director of Girls Inc. of the Valley. “Simply put, we couldn’t have made this happen without an incredible, devoted team of volunteers and staff. This gift has fueled all of us in the early stages of our campaign.”

When the campaign is complete, Girls Inc. of the Valley will serve more than 1,000 girls per year — nearly 5% of the combined female population of the Holyoke, Chicopee, and Springfield public school systems — and be positioned to advance policy initiatives, structures, and best practices to address the unique challenges that await girls, equipping them with the skills and tools to achieve their goals and take charge of their futures.