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BOSTON — Last week, the Massachusetts Senate unanimously passed legislation to make early education and care more accessible and affordable for families across Massachusetts. The legislation now heads to the House of Representatives for consideration.

The EARLY ED Act — an Act Ensuring Affordability, Readiness, and Learning for Our Youth and Driving Economic Development — takes steps to improve the affordability and sustainability of childcare programs by making the state’s Commonwealth Cares for Children (C3) operational grant program permanent, expanding eligibility for the state’s subsidy program and capping subsidy recipients’ childcare costs at 7% of family income, and boosting compensation for educators by creating a career ladder and providing scholarships and loan forgiveness.

“An equitable and competitive Commonwealth is one in which every child and family has access to affordable, quality early education,” Senate President Karen Spilka said. “At the same time, we must recognize the incredible work of the providers who are shaping the minds and hearts of our earliest learners. Today I’m proud that the Massachusetts Senate is once again taking action to lower costs for families, open up more opportunities for children, increase pay for our early educators, and make support for providers permanent so they can keep their doors open and thrive for years to come.”

State Sen. Adam Gomez added that “the EARLY ED Act creates an ecosystem where we can ensure affordable, accessible early education and care for our youth and viable career pathways for educators across the Commonwealth.”

The bill would make the state’s C3 grants permanent, providing monthly payments directly to early education and care providers. The grants, which provide monthly payments to more than 92% of early education and care programs across the Commonwealth, have become a national model thanks to their success at keeping programs’ doors open during the pandemic, reducing tuition costs for families, increasing compensation for early educators, and expanding the number of childcare slots available.

The legislation improves affordability by expanding eligibility for childcare subsidies to families making up to 85% of the state median income (SMI), which is $124,000 for a family of four. It eliminates cost-sharing fees for families receiving subsidies who are below the federal poverty line and caps cost-sharing fees for all other families receiving subsidies at 7% of their income, putting millions of dollars back into families’ pockets. Finally, the bill paves the way for expanding the subsidy program to families making up to 125% SMI, or $182,000 for a family of four, when future funds become available.

The legislation provides support for educators by directing the Department of Early Education and Care to establish a career ladder with recommended salaries. This career ladder will help increase salaries in this historically underpaid field. The bill would also make scholarship and loan-forgiveness programs for early educators permanent, as well as direct the state to explore more innovative ways to develop this workforce.

The bill would also create an innovative public-private matching grant pilot program, which would incentivize employers to invest in new early education and care slots, with priority given to projects serving families with lower income and those who are located in childcare deserts. In addition, the bill tasks the administration with completing a study to further analyze ways to incentivize or require employers to partner with the state to expand access to high-quality and affordable early education and care.

The bill also includes provisions that would:

• Ensure that early education and care programs serving children with subsidies are reimbursed based on enrollment, rather than attendance, to provide financial stability to programs;

• Require the cost-sharing fee scale for families participating in the childcare subsidy program to be updated every five years to ensure affordability for families;

• Establish a pilot program to expand access to shared-service hubs, which would support smaller early education and care programs;

• Increase the maximum number of children that can be served by fully staffed large family childcare programs, aligning with states such as New York, California, Illinois, and Maryland; and

• Bar zoning ordinances from prohibiting family childcare programs in certain areas, preventing an unnecessary hurdle to the expansion of childcare slots.

Daily News

BOSTON — State Sen. Adam Gomez joined Gov. Maura Healey and Lt. Gov. Kim Driscoll at the State House last week for a criminal-justice-reform announcement related to pardoning those convicted of simple possession of marijuana.

As the governor stated in her address, the pardons will apply to all adult, state-level misdemeanor possession convictions handed down before March 12, removing criminal records that have become a barrier for residents seeking jobs or housing throughout the years.

“I’m thankful to the Healey-Driscoll administration for answering President Biden’s call and issuing pardons for those convicted of state marijuana offenses,” said Gomez, Senate chair of the Joint Committee on Cannabis Policy. “Eight years ago, Massachusetts residents voted yes on Question 4 to legalize recreational marijuana. Today, we are finally beginning to address historic racial disparities for those affected by marijuana prohibition.”

The proposal will still need the approval of the Governor’s Council before taking effect. If approved, the pardons would take effect immediately, although it may take several months for individual criminal records to be updated.

“As chair of Cannabis Policy, I have worked closely with organizations and community members who’ve advocated for this type of reform, but I’ve also been directly affected when I was charged with a low-level marijuana crime as a teenager,” Gomez said. “I encourage the Governor’s Council to vote favorably on the governor’s recommendation to make this a reality for tens of thousands of individuals across the state.”

Daily News

SPRINGFIELD — The Zoo in Forest Park will open for the 2024 season on Saturday, March 30 with Eggstravaganza, presented by M&T Bank. The annual, family-friendly event runs from 10 a.m. to 2:30 p.m., with final admission at 2 p.m.

Kids are invited to hop along the Bunny Trail, collecting prize-filled eggs at each stop. There will also be crafts, music from DJ Jonny Taylor, animal encounters, and the opportunity to meet the Easter Bunny. Link to Libraries, a nonprofit organization dedicated to distributing new books to children in need, is providing a free book to every child at the event.

“After being closed for five months, Eggstravaganza is the perfect way to kick off the new season,” said Gabry Tyson, assistant executive director of the Zoo in Forest Park. “It’s heartwarming to watch families return to visit the animals they love.”

Pre-registration is required to participate in the Bunny Trail. Registration closes March 27 or when all tickets are sold. Tickets are available at www.forestparkzoo.org/eggs. In the event of severe weather, Eggstravaganza will be moved to Sunday, March 31. If the rain date is not utilized, the Zoo will be open to the public from 10 a.m. to 4 p.m. on March 31.

Beginning April 6, the zoo will be open weekends only from 10 a.m. to 4 p.m., with last admission at 3:30, through mid-May. After Mother’s Day, the zoo will move to its daily operating schedule.

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HOLYOKE — Holyoke Community College (HCC) has been awarded a $104,000 state grant to continue training paraeducators to help address workforce needs in Hampden County public schools.

The grant, from the state’s Training Resources and Internships Network (TRAIN), will fund the next two rounds of HCC’s free, seven-week, online paraeducator training program. The first round begins March 25 and the second June 17.

Paraeducators, also called teaching assistants or teaching aides, typically work in classrooms in a variety of capacities, sometimes assisting classroom teachers with instruction or working one-on-one with students who have individual education plans (IEPs) and require additional assistance.

The 140-hour program blends job-readiness and career-exploration components with education and training specific to the knowledge and skills needed to pass the Professional Certification for Teaching Assistants (PCTA) exam, which qualifies individuals to work in federally designated Title 1 school districts, or those with a significant number of low-income households.

In addition to online instruction, the program includes in-person job shadowing and can lead directly to a four-week internship and subsequent employment with one of HCC’s public school system partners in Springfield, Holyoke, West Springfield, and Chicopee.

“I would never use the word guaranteed,” HCC Workforce Training Manager Andrew Baker said, “but I would say there is such a strong demand for this work that if students make it through our program, they’re pretty certain to get a job if they want one.”

HCC has been running the program four times a year since 2021 and expects to receive additional grants to keep it going beyond the March and June sessions.

The grant to HCC was part of a package of $1.5 million in TRAIN grants awarded to 13 community colleges across Massachusetts meant to prepare residents for careers in fields such as education, healthcare, addiction recovery, cybersecurity, and manufacturing. The grants will provide free career training to more than 400 adult learners at community colleges across Massachusetts, with all programs targeting residents who are unemployed or underemployed. The grant to HCC will pay to train 26 individuals.

HCC’s other grant partners include Springfield WORKS, MassHire Holyoke, MassHire Springfield, DTA Works, and United Way Thrive. Individuals who receive state benefits through the Department of Transitional Assistance or Transitional Assistance to Families with Dependent Children may qualify for a ‘learn to earn’ training and internship stipend of $125 per week.

While the primary focus of the paraeducator program is to prepare students to pass the PCTA exam, also important is the job-readiness curriculum, which covers the basics of applying for a job: writing a résumé, preparing a cover letter, gathering references, and practicing for an interview. The program also covers subjects such as how to function effectively in a professional setting, including working with colleagues, communication, respect for diversity, and reliability.

For more information or to apply, visit hcc.edu/para.

Daily News

Claudia Pazmany

SPRINGFIELD — Following an eight-month search and interview process, Martin Luther King Jr. Family Services (MLKFS) named Claudia DeVito Pazmany as its new chief Development officer. She will be responsible for developing a sustainable institutional development effort to both support existing programs and expand them to serve the emergent needs of the organization’s clients. Pazmany had served as a volunteer member of the MLKFS development committee before being appointed to her new position.

“Claudia’s dedication to building the beloved community is evident, not only because of her volunteer service to our organization, but also based on her entire career of helping others succeed,” said Shannon Rudder, president and CEO of MLKFS. “She has a long history of social-change fund development mixed with a proven track record of rebuilding and repositioning organizations and nonprofits for success.”

Pazmany comes to MLKFS with 23 years of relationship building, strategic planning, innovative leadership, financial acumen, and visionary critical thinking, most recently serving as executive director of the Amherst Area Chamber of Commerce. Her experience includes a history of professional fundraising with a career total of raising more than $15 million in a development capacity for other location organizations, including the Women’s Fund of Western Massachusetts and Providence Ministries. She also serves as volunteer, advisory board member, and former board president of CHD’s Big Brothers Big Sisters of Hampshire County, a development committee member of the United Way of Franklin & Hampshire Region, and as a 2020 and 2021 EforAll Pioneer Valley mentor.

In October 2021, Pazmany received a citation from the Massachusetts House of Representatives for her leadership role in supporting Amherst’s small businesses throughout COVID, leveraging more than $2 million in small-business assistance. She was honored with the Family 2022 Outreach Center’s Helen Mitchell Community Service Award for conceptualizing and implementing a program that provided restaurant relief while feeding families who were disproportionately impacted by COVID. She was also honored as a 2023 BusinessWest Difference Maker along with Amherst Business Improvement District Executive Director Gabrielle Gould for their partnership and leadership to build a stronger community throughout COVID.

“I am deeply honored to step into this inaugural role at MLKFS,” Pazmany said. “I am eager to develop relationships and engage the community to further the inspired vision of its newest president and CEO, Shannon M. Rudder, whilst connecting its rich history to a strengthened role it can play in ensuring MLKFS for our future generations.”

Pazmany earned a bachelor’s degree with concentrations in French and business from UMass Amherst, and an MBA from Isenberg School of Management at UMass Amherst. She earned a program leadership certificate from the Women’s Fund of Western Massachusetts’ Leadership Institute for Political and Public Impact.

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Hector Suarez

EASTHAMPTON — bankESB recently hired Hector Suarez as assistant vice president, branch officer of its Sargeant Street office in Holyoke.

Suarez grew up in Holyoke and Puerto Rico and has nearly 30 years of banking experience. He says he is passionate about providing a customer-first experience and brings an extensive background to his new role, where he will manage the Holyoke office team while fostering relationships within the community.

Prior to joining bankESB, he was a vice president, branch manager at M&T Bank, People’s United Bank, and United Bank. Before that, he was a branch manager at Key Bank and First Niagara Bank, as well as a personal banker with Baybank, BankBoston, FleetBoston, and Bank of America.

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HOLYOKE — Holyoke Mall will host its spring job fair on Wednesday, April 17 from 2 to 5 p.m. on the lower level near Macy’s. The Get Hired Job Fair is a convenient opportunity for Western Mass. employers to interview and hire workers, and to help job seekers connect with businesses who need their skills.

Employers from a variety of industries will be in attendance, looking for candidates at all skill levels. The event is free to attend for all job seekers. Employers that have already signed up to staff a table include Baystate Health, PeoplesBank, Holyoke Community College, YMCA Greater Springfield, and more. Last year, the September job fair drew more than 40 employers, representing more than 10 industries, and nearly 400 candidates.

Employers interested in participating in the upcoming job fair should contact Jim Geraghty, advertising representative for Holyoke Mall, at (617) 840-2998 or [email protected]. Click here for full details regarding the event.

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SPRINGFIELD — The annual 94.7 WMAS Children’s Miracle Network Radiothon, held on March 5-6, transformed the 94.7 WMAS studios at the Naismith Memorial Basketball Hall of Fame into a bustling hub of generosity and compassion. This year, the Radiothon raised $289,355 in support of Baystate Children’s Hospital.

Throughout the two-day event, the Kellogg Krew, alongside other 94.7 WMAS personalities, spearheaded fundraising efforts, rallying listeners and supporters to contribute to this vital cause. The response underscored the compassion and generosity prevalent in Western Mass. to make a difference in the lives of children facing medical challenges.

“We can’t believe the support Radiothon receives from the local community,” Audacy Senior Vice President Craig Swimm said. “We are so lucky to have a hospital like Baystate in our backyard.”

The impact of the 94.7 WMAS Radiothon extends far beyond monetary donations, embodying a collective dedication to nurturing and safeguarding the well-being of the youngest members of the community, while also spotlighting the tireless efforts of Baystate Children’s Hospital’s doctors, nurses, and staff. Since its inception, the Radiothon raised more than $5,000,000 for local children.

Donations are still being accepted. Visit wmaskids.com for more information.

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FLORENCE — Keiter, a construction-services firm located in Florence since 2008, recently announced it will relocate its executive headquarters to a 6,000-square-foot facility at 1 Interstate Dr., West Springfield later this year.

Keiter is comprised of Keiter Builders, the commercial/institutional division; Keiter Homes, the residential arm; and Keiter Properties, the real-estate venture. Its pre-construction, sales and marketing, finance and administration, and operations departments will be located in the new space.

The move is prompted by growth and will allow Keiter much-needed space to collaborate with customers and partners on projects.

“We have purposely grown our company over the past few years to better serve the needs of our customers and the broader community,” CEO Scott Keiter said. “Keiter needs to continue growing in other ways so we can continue to meet the needs of our customers, employees, partners, and communities.”

The new location will also help Keiter better serve clients in Hampden and Berkshire counties while continuing to serve clients in Hampshire and Franklin counties.

“The move will be phased in,” said Keiter, who is one of BusinessWest’s 2024 Difference Makers. “Keiter will continue to service all of its clients and customers in a business-as-usual way. We will not skip a beat. We are excited to make this move and look forward to growth and expanding our reach.”

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PITTSFIELD — Dulye Leadership Experience announced its next Culture Chat program, “Build a Better Relationship with Your Boss,” a one-hour, virtual event taking place on Friday, April 12 at noon.

Seasoned leadership coaches Jeff Schreier and Janet Forest will provide actionable advice for mending differences through better communication, collaboration, and self-awareness. The interactive Culture Chat format features a mini-workshop with the experts followed by small-group discussions.

There is no fee to attend, thanks to the sustained sponsorship of Dulye & Co. consulting firm. Click here to register.

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WESTFIELD — Tighe & Bond announced the opening of a new office in Troy, N.Y. Located at 433 River St. in the Hedley Building, this location will allow the firm to better service its growing base of clients in the Albany region.

Tighe & Bond’s newest location brings the firm’s total office count to 16 throughout the Northeast and is the firm’s second New York location, in addition to the Hudson Valley office located in Rhinebeck. Vice President Erin Moore will provide leadership for the establishment of the Troy office as location manager. A lifelong resident of New York’s Capital District, with more than two decades of experience in municipal water, wastewater, and stormwater projects, she has been actively engaged in expanding Tighe & Bond’s services throughout New York in response to clients’ needs.

“Establishing a base in Troy allows us to better meet the needs of our clients in the Capital Region and offers the opportunity to expand to meet client demands in that geography,” Tighe & Bond President and CEO Bob Belitz said. “Our team has been working to grow our client base and employee count in New York, and this new office location is a natural step in that expansion.”

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SEATTLE — Work/life balance is becoming increasingly important in today’s world, and a new study reveals which states have the best and worst balances, with Massachusetts topping the list.

The study, by AI productivity platform Plus Docs, analyzed Bureau of Labor Statistics data and looked at the average weekly hours worked, as well as average weekly earnings, in order to give each state an index score out of 100 for how good — or bad — its work/life balance is.

Massachusetts takes the top spot on the list, with a work/life balance score of 60.29 out of 100. With the highest average weekly income ($1,329.02 per week) and, as a result, the highest average hourly wages ($39.32 per hour), the people of Massachusetts were found to be among the states with the lowest average weekly hours worked, working only 33.8 hours per week on average.

Rounding out the top five, in order, are Washington, California, New York, and Alaska. Mississippi was found to be the state with the worst work/life balance, scoring only 0.19 out of 100. In Mississippi, the average person works 34.6 hours a week and earns only $829.71 per week.

“The study highlights significant variations in work/life balance across different U.S. states. Massachusetts takes the lead with a notably high index score, showing a fine balance between working hours and earnings,” said Daniel Li, CEO and co-founder of Plus Docs. “In contrast, at the lower end of the spectrum, Mississippi indicates a distinct pattern with lower weekly wages and a relatively higher number of weekly hours worked. These findings underscore states’ diverse approaches in managing the delicate balance between professional commitments and personal time.”

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SPRINGFIELD — A new report by MassINC and Cambridge Econometrics finds the Pioneer Valley has considerable strength in industries and technologies poised to grow with the transition to a low-carbon future. Billed as a “prospectus for transformative economic investment,” the study catalogs the region’s competitive advantages in food science, advanced materials, and clean energy.

“From sustainably producing alternative proteins from cells to protecting our drinking-water supplies from pollutants and extreme weather events, our region is developing the technologies of the future,” said Rick Sullivan, president and CEO of the Western Massachusetts Economic Development Council. “It is imperative that we collectively recognize the opportunity and make strategic investments in these growing sectors.”

Citing the recent announcement of a $10 billion investment in Albany’s semiconductor sector and other notable examples of state-backed efforts to grow advanced industries, the report calls for the establishment of a $500 million economic-development fund for Western Mass. Resources from the fund would be deployed to draw federal and private investment into the high-growth sectors where the region is well-positioned to gain competitive niches in the innovation economy.

“UMass Amherst is committed to working closely with our partners in Western Massachusetts to play a central role in fostering economic development and growth for the benefit of our region,” UMass Amherst Chancellor Javier Reyes said. “As the Commonwealth’s land-grant university, our researchers make new discoveries and develop technologies that support local industry and prepare the workforce required for the Commonwealth to flourish in the decades ahead.”

Charles D’Amour, executive chairman of Big Y, added that Western Mass. can capitalize on disruptive changes in the food industry. “From biotechnologies under development at UMass to innovative efforts to support local food entrepreneurs, the Pioneer Valley is situated to generate broadly shared wealth, positioning itself as a leading producer of sustainable food products.”

The federal government is eager to see the transition to a low-carbon future spur new forms of economic activity in slower-growth metropolitan areas across the U.S. Similarly, Gov. Maura Healey has called for the development of a clean-energy corridor across the entire state.

While the Pioneer Valley has many competitive strengths, including top-ranked programs in food science and advanced materials at UMass Amherst, the report indicates substantial investment is needed to increase research and development in the region, partner with existing businesses, commercialize new technologies, accommodate industrial growth with limited land available for development, and prepare the workforce to build the products of the future.

“This research illuminates promising opportunities unique to the Pioneer Valley as we develop low-carbon technologies,” said Jay Ash, president and CEO of the Massachusetts Competitive Partnership. “We must work together to help the region tap these opportunities to generate strong and equitable growth.”

Ben Forman, MassINC research director and co-author of the study, is eager to see the state act with urgency in this moment. “As a commonwealth, we have overlooked the Pioneer Valley for decades, jeopardizing its economic base,” he said. “It’s time to recognize and build on the region’s considerable economic assets.”

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GREENFIELD — The Franklin County Community Development Corp. (FCCDC) received a grant of $125,000 over two years from the M&T Charitable Foundation, the philanthropic arm of M&T Bank. FCCDC provides a host of direct services and opportunities that help businesses start, stabilize, and grow throughout Western Mass.

With this grant, FCCDC is partnering with Springfield Neighborhood Housing Services (Springfield NHS) to provide business assistance and mini-grants to early-stage businesses in Springfield, where there is a history of underinvestment in Black-owned businesses.

“We are genuinely excited to partner with the FCCDC to reshape equity, justice, and access for small businesses in Western Massachusetts,” said Jeff Hamilton, president and CEO of Springfield NHS. “With the support from M&T Charitable Foundation’s Amplify Fund, Springfield NHS will amplify our initiatives to support small businesses, providing access to the support and funding often denied to historically underserved small-business owners.”

FCCDC Executive Director John Waite added that “we are grateful to the support of the M&T Charitable Foundation and are excited to get these Amplify funds to work bringing solid business support to the local entrepreneurs and small-business owners whose enterprises bring jobs and increase economic opportunities for their communities.”

The grant is part of the second round of giving through the Amplify Fund, providing more than $8.2 million to 68 nonprofit organizations throughout New England, Long Island, and Rockland County, N.Y.

“Through the Amplify Fund, we are committed to continuing our partnership with organizations like the FCCDC that work hand-in-hand with community members in the field to provide the critical resources and programming necessary to truly make a difference,” said Dominique Goss, executive director of the M&T Charitable Foundation. “At M&T, addressing the institutionalized and systemic issues preventing disadvantaged communities from accessing opportunities and achieving long-term success is key to our mission as a community bank. We are proud to provide the Amplify Fund as a difference-making resource in the communities we serve.”

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NORTH ADAMS — MCLA will host a virtual information session on Thursday, March 14 and an in-person session on Wednesday, March 27 for its graduate programs — master of business administration (MBA) and master of education (MEd) — as well as the Leadership Academy.

Potential students will have the opportunity to meet with faculty and staff to learn more about how to continue education in three of MCLA’s programs that are designed to support rising workforce needs in the Berkshires and beyond.

The MBA program offers a broad-based, multi-disciplinary education that combines the strengths of MCLA business faculty with those of practicing managers actively involved in day-to-day decision making in the field. It is a part-time, 30-credit program designed for working professionals in partnership with the Berkshire Innovation Center.

The MEd program offers a blend of classroom and fieldwork experiences that prepare students to make a meaningful impact in their school communities. Programs include MEd with initial licensure, professional teacher licensure with MEd, MEd with individualized plan of study non-licensure, and accelerated 4+1 bachelor’s degree with MEd.

MCLA Leadership Academy prepares candidates to serve as effective leaders of educational institutions and active citizens in their communities.

The virtual information session on March 14 will begin at 5 p.m. The in-person information session on March 27 will begin at 5 p.m. on the MCLA main campus in North Adams.

To register, visit www.mcla.edu/graduate or call the Office of Graduate and Continuing Education at (413) 662-5575.

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SPRINGFIELD — With more than 300 participants, Springfield Rescue Mission announced that its 2024 Run to End Homelessness raised nearly $60,000 in needed funds. The 5K/10K run/walk was held on March 2 at Forest Park in Springfield.

“This was our most successful run ever,” said Kevin Ramsdell, executive director and CEO of Springfield Rescue Mission. “It was a little chilly, but our runners, walkers, and their cheering squads brought the heat, along with tons of enthusiasm.”

Springfield Rescue Mission also saw a tremendous turnout for its first-ever spaghetti buffet and early-registration event at the Basketball Hall of Fame the night before the run.

“We enjoyed a spirited night of food, fun, music, prizes, and spending time with our supportive community,” Ramsdell said. “We are so grateful to all our walkers, runners, volunteers, and supporters.”

Funds raised will help Springfield Rescue Mission expand its services and support its workforce-development and higher-education programs.

“Our services are desperately needed by a growing number of people every year, and with the support of the community, we can continue to respond to the call,” Ramsdell said.

The Springfield Rescue Mission offers much-needed services for the poor and homeless in Greater Springfield. As an emergency shelter, mobile feeding program, rehabilitation and transformation center, and transitional living facility, it provides food, shelter, clothing, medical attention, Christian counseling, financial literacy, workforce development, high-school equivalency, higher-education opportunities, and more, free of charge. These programs help local men take meaningful steps toward becoming responsible and productive members of the community.

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Peter Banko

SPRINGFIELD — The Baystate Health board of trustees announced it has appointed Peter Banko as Baystate Health’s new president and CEO. He succeeds Dr. Mark Keroack, who previously announced his plans to retire after serving as the system’s leader for 10 years.

An executive experienced in leading multi-faceted health systems in markets throughout the country, Banko was chosen after an extensive national search by the board of trustees. Banko will officially join Baystate Health at the beginning of June.

Banko most recently served as president and CEO of Centura Health in Centennial, Colo., which was part of the national CommonSpirit Health system. The $3.8 billion hospital and health-services system comprised more than 20 owned and affiliated tertiary and rural hospitals, an extensive network of physician partners, and numerous community-based services and clinics across Colorado, Kansas, and Utah.

“Among a slate of high-qualified candidates, Peter stood out for both his commitment to our community-based healthcare mission and decades of experience leading complex health systems in diverse and competitive markets. He offers a proven track record of strengthening programs and services, growing revenue and market share, improving operations and operating discipline, and serving as a workforce champion,” said Harriet DeVerry, chair of the Baystate Health board of trustees. “We look forward to him joining the organization.”

Banko, a native of New Jersey, started his calling in healthcare as a junior volunteer and has served in CEO-level roles for several health systems for nearly two decades. He has an industry reputation of leading innovation, transformation, integration, and partnerships with hospitals, physician groups, and health plans. He earned his bachelor of business administration degree from the University of Notre Dame and his master of health administration degree from the Sloan Program in Health Services Administration at Cornell University.

“Baystate Health has a stellar reputation around the country, and I greatly appreciate the immense responsibility that comes with joining such a truly mission- and values-driven team,” Banko said. “I am beyond excited to embark on an exciting new era of healthy growth with my fellow 13,000 caregivers — in care for our patients, in community, in business, and in spirit. The possibilities for us together are endless in redefining health and healthcare in Western Massachusetts and beyond.”

In his role, Keroack was a leading voice during the COVID-19 pandemic for the region, offering public-health information and partnering with public-health officials to address the crisis. A native of Springfield, he joined Baystate Health in 2011 as chief physician executive and president of Baystate Medical Practices and was appointed to the CEO role in 2014. He has had a long career in both medicine and health administration, serving in leadership roles at UMass Memorial Medical Group and the University HealthSystem Consortium.

“We are immensely grateful for the contributions of Dr. Mark Keroack as an exceptional leader and clinician who has successfully led the organization for the last 10 years with a deep commitment to Baystate Health and to our community,” said Colleen Holmes, vice chair of the Baystate Health board of trustees. “We congratulate him on his upcoming retirement.”

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Shannon Ortona

MONSON — Monson Savings Bank announced the recent promotion of Shannon Ortona to Ware branch manager. In addition to her new role, Ortona will continue to serve as the bank’s IRA administrator. She is now based out of the Ware branch, located at 136 West St.

“We are pleased to share the news of Shannon’s much-deserved promotion,” said Dan Moriarty, president and CEO of Monson Savings Bank. “Her dedication and pursuit of excellence have earned her this new position as a branch manager. Watching her professional development over the past 11 years she’s been with our team has been a pleasure. I am certain she will continue to deliver value to Monson Savings Bank and aid our clients in reaching their goals.”

Prior to joining the Monson Savings Bank family 11 years ago, Ortona began her banking career with Chicopee Savings Bank. After five years there, where she held the positions of full-time teller, senior teller, and head teller, she accepted the position of customer service associate supervisor in Monson Savings Bank’s Ware branch.

During her tenure with the bank, Ortona has earned positions of increasing responsibility. She became the assistant branch manager of the Ware branch and became a certified IRA specialist through Ascensus. Prior to her most recent promotion, she worked as the Wilbraham assistant branch manager.

In her new role, she will draw on her extensive experience and knowledge of retail banking. She will be responsible for planning, organizing, and directing the Ware branch’s operations. She will also aim to foster an environment of teamwork within the branch and provide her team with a high level of leadership. She will work with customers to conduct various banking transactions and help them reach their financial goals.

“I am excited to be back at our Ware branch. It’s where I started with Monson Savings Bank, and it’s nice to be back home where I started my journey with such a great team,” Ortona said. “The Monson Savings Bank team has offered me so many opportunities to grow over the years. The people I work with want me to grow and push me to be the best version of myself, and in turn, I hope I strive to do the same for them. I am thrilled to be a part of our team’s growth.”

Ortona is a lifelong resident of Western Mass. and is enthusiastic about being part of the community. She is currently a board member with the Ware Business Civic Assoc.

“In my new role, I am most looking forward to helping our customers and getting to know the Ware community a little bit better,” she said. “One of my passions in life is helping others. This can mean simply holding a door for someone or opening a bank account for a small business just starting out.”

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SPRINGFIELD — Kim Casineau, board chair of the YWCA of Western Massachusetts, announced that the YWCA Golf Tournament will be held at Springfield Country Club in West Springfield on Monday, May 6, with registration now open online at ywworks.org.

Proceeds of the charity golf tournament will support the Children Who Witness Violence program, which offers therapy for children who have witnessed or experienced abuse and violence. The Healthy and Empowering Relationship Education program of the YWCA, which helps Springfield middle- and high-schoolers learn about healthy relationships and friendships, will also benefit from proceeds raised at the tournament.

According to Casineau, the organizer of the event, “the leadership work the YWCA is doing in addressing domestic and sexual violence is critically important. These two youth-oriented programs are providing much-needed support and resources in our community. I encourage all who are interested in supporting our event to contact me at [email protected] or register on the website. We need golfers, cash donations, and donations for our raffle. My goal is to raise awareness to all the great work the YWCA does for our community in a fun way. Please join us on May 6 in support of these very worthy programs.”

Cost per golfer to participate in the tournament is $155, which includes golf, cart, lunch, dinner, and a quarter-zip jacket. There will be a raffle and cash bar at the country club. Individuals or organizations interested in registering or sponsoring the event can visit ywworks.org.

Headquartered in Springfield, the YWCA also provides services and offers programming to children and women in crisis in Northampton, Westfield, Belchertown, and Holyoke.

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WEST SPRINGFIELD — The Advertising Club of Western Massachusetts scholarship committee announced that applications are now available for a $1,000 scholarship to be awarded to a deserving Western Mass. high-school graduate pursuing higher education in the communication arts in 2024.

Guidelines and an application form can be found at www.adclubwm.org/scholarships or by contacting David Cecchi, scholarship committee chairman, at [email protected] or (413) 786-3236.

Western Mass. high-school seniors who plan to attend an accredited college or technical school to study advertising, communications, marketing, or graphic design and will be attending school this September are encouraged to apply. The scholarship must be applied against tuition and fees at the school. Candidates will be judged on academic performance; extracurricular activities; community service and/or work experience; a demonstrated interest in advertising, communications, marketing, or graphic design; personal recommendations; and a letter of introduction outlining future plans.

Completed scholarship applications and all support materials must be submitted to the Ad Club and postmarked by April 15. The scholarship will be awarded in May.

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NORTHAMPTON — Gazebo, the lingerie, bra-fitting, and swimsuit store in downtown Northampton, has expanded with the opening of Gazebo Too in the location of the former Coughlin’s Place restaurant at 182 North Main St., East Longmeadow. A grand opening is slated for Tuesday, March 26 at 3 p.m.

Gazebo was founded in 1978 by Judith Fine and sold to employees Donna McNeight and Amy Dickinson in 2016. McNeight will run Gazebo Too, and Dickinson will run the original Gazebo in Northampton.

Gazebo prides itself on full-service bra, binder, and cup-sized swimsuit fittings, with cups ranging from AA to N. Gazebo is a proud ally of the LGBGTQ community and is wheelchair- and service-animal-friendly.

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SPRINGFIELD — Tech Foundry, the regional leader in IT workforce development and training, announced the appointment of 12 new members to its board of trustees. Hailing from a wide variety of professional backgrounds and including an alumnus of the organization’s 18‐week IT support training program, the new slate of directors represents the diversity of the communities served by Tech Foundry.

The organization welcomes Paul Nicholson (treasurer), Finance director at Wellfleet Insurance, and Briana Dawkins (clerk), associate attorney at Litchfield Cavo LLP in Simsbury, Conn. They join veteran officers Mike Walker (chair), retired financial-services professional at MassMutual Financial Group, and Delcie Bean (founder and immediate past chair), CEO of Paragus Strategic IT.

New directors include Jay Ash, CEO of Mass Competitive Partnership; Everton Chin, director of IT at Travelers; Damon DePaolo, director of Human Risk Management at MassMutual; Samalid Hogan, CEO and principal consultant at Greylock Management Consulting; Xiaolei Hua, first vice president at PeoplesBank; Cindy Knowles, Strategy & Change Management lead at MassMutual; George Timmons, president of Holyoke Community College; and Hector Toledo, commercial lender and vice president at New Valley Bank

Patrick Streck, president and founder of Estli Consulting, returns to Tech Foundry after serving on the original board of advisors from 2013 to 2021.

Salam (Sam) Zebian, Information Protection senior advisor at Cigna, graduated from Tech Foundry in 2017 and has been volunteering with the organization as a guest speaker since then.

They join veteran board members Greg Bialecki, principal at Redgate; Ann McFarland Burke, owner of Ann McFarland Burke Consultancy; Dawn Creighton, Community Outreach officer at Liberty Bank; and Dianne Fuller Doherty, one of the original founders of the Women’s Fund of Western Massachusetts.

“It’s incredibly exciting and humbling to have such a diverse and impressive group of professionals leading Tech Foundry during this time of innovation and growth,” said Tricia Canavan, CEO of Tech Foundry. “We look forward to the board’s continued leadership as we celebrate 10 years of impact in Massachusetts, both on a small and large scale.

“Tech Foundry connects individuals to technical training for quality, living‐wage jobs, but we also support the very foundation of the Massachusetts economy,” she added. “We do this by filling critical employment gaps throughout the Commonwealth with diverse talent who have been historically marginalized from the IT field. Our expanded board will be critical in ensuring that our next 10 years of operations — and beyond — drive equitable workforce and economic-development goals throughout Massachusetts.”

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WESTBOROUGH — The Massachusetts Broadband Institute (MBI) at MassTech announced the launch of the Residential Internet Retrofit Program, a $22 million statewide initiative to equip public and affordable-housing units across the state with high-speed internet for current and future residents.

MBI will bring together internet service providers (ISPs) and property owners to upgrade in-building telecommunications wiring, equipment, and infrastructure within older housing developments to provide residents with the necessary network capabilities to fully utilize high-speed internet service essential for daily activities such as communicating with friends and family, remote work, online educational opportunities, and telehealth appointments.

“Our economic future depends on high-quality internet access for all, especially for low-income populations who have been historically overlooked and disproportionately impacted by the digital divide,” Economic Development Secretary Yvonne Hao said. “The Retrofit Program takes an equitable approach to addressing the root causes of low-quality internet service in public and affordable housing. This program makes direct investments that will lead to enhanced connectivity for residents, helping them engage fully in 21st-century activities.”

MBI Director Michael Baldino noted that a substantial portion of public-housing buildings are more than 50 years old. “Low-income families in these buildings face barriers to accessing the speeds offered by broadband service if the wiring in their apartments predates the internet ageThe Retrofit Program will lead the charge to engage with property managers and then to engage internet service providers, who will work together to build out cutting-edge infrastructure that fully connects public and affordable housing units to high-speed internet.”

The effort will involve updating the wiring infrastructure of approximately 22,000 units in affordable-housing developments across the state.The funding for the Retrofit Program comes from the U.S. Treasury’s Capital Projects Fund (CPF), a program launched as part of the national American Rescue Plan Act. The project is part of $175 million in total CPF funding overseen by the Executive Office for Administration and Finance to address the digital divide in Massachusetts, which includes the ongoing Gap Networks Grant Program launched by the MBI in October.

Housing operators interested in joining the program should submit an expression of interest via MBI’s online form (click here), which collects basic organizational information, along with the addresses of eligible properties the operator wishes to submit to the program. In spring 2024, the MBI will launch a request for information (RFI), which will help inform the launch of a formal request for proposals (RFP) later in 2024. The MBI will then issue quarterly RFPs with an updated list of eligible locations statewide, based on the submissions of interest from housing operators.

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BOSTON — The state’s January total unemployment rate was 3.0%, down 0.2% from the revised December estimate of 3.2%, the Executive Office of Labor and Workforce Development announced. The Massachusetts unemployment rate was 0.7% lower than the national rate of 3.7% reported by the Bureau of Labor Statistics (BLS). Over the year, the state’s seasonally adjusted unemployment rate was down by 0.5%.

The labor force grew by an estimated 400 from the revised estimate of 3,749,900 in December, with 8,000 more residents employed and 7,600 fewer residents unemployed over the month. The state’s labor-force participation rate — the total number of residents 16 or older who worked or were unemployed and actively sought work in the last four weeks — remained at 64.9% over the month. Compared to January 2023, the labor-force participation rate was down 0.1%.

Annual year-end revisions and updated population controls from the U.S. Census Bureau resulted in changes to the labor-force estimates from 2019 to 2023, with the most notable revisions in 2023. The revisions in 2023 resulted in an increase in the unemployment rate from previously published estimates, ranging from 0.1% to 0.7% during the months of April to November, with the largest revision of 0.7% occurring from June to September. Compared to previously published estimates in 2023, the annual revisions showed an increase in the labor-force estimates for all months, ranging from 0.2% to 1%, with the highest revision occurring in September.

The BLS preliminary job estimates indicate that Massachusetts gained 18,300 jobs in January. This follows December’s revised gain of 4,600 jobs. The largest over-the-month private-sector job gains were in professional, scientific, and business services, leisure and hospitality, and education and health services. Employment now stands at 3,739,400. Massachusetts gained 675,900 jobs since the employment low in April 2020.

From January 2023 to January 2024, BLS estimates Massachusetts gained 25,800 jobs. The largest over-the-year gains occurred in education and health services, leisure and hospitality, and government.

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HOLYOKE — Holyoke Community College (HCC) is running a free, five-week hotel training program starting Tuesday, March 19 for anyone interested in jump-starting a career in the hospitality industry.

The hands-on, in-person classes for hotel front-desk workers and hotel-room attendants will take place in HCC’s hotel training lab on the second floor of the HCC MGM Culinary Arts Institute on Race Street in downtown Holyoke.

The program runs on Tuesday and Thursday evenings from 5:30 to 8 p.m., March 19 through April 18. Each of the 10 class sessions runs two and a half hours for a total of 25 hours of class time. A second spring training program will run from May 7 to June 6.

The course will provide students with up-to-date knowledge of the hotel industry, hands-on experience for front-desk and/or room-attendant roles, workplace skills, résumé building, interviewing, job-search assistance, and connections to local employers.

HCC’s hotel lab is set up like a hotel reception area, with front desk and adjoining guest room, and equipped with the most modern technology and software. The hotel lab gives students the ability to learn in a model hotel room and reception lobby, gain knowledge about key-card access systems, and understand point-of-sale technology.

No high-school diploma or GED/HiSET test is required for admission. Offered as part of HCC’s Business & Workforce Development division, the hotel training course is free to qualifying applicants.

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SPRINGFIELD — The board of directors of Dress for Success of Western Massachusetts (DFSWM) announced that Jessica Roncarati-Howe is the organization’s new executive director, effective March 1.

Candidates were vetted by a volunteer hiring committee and the board of directors. After four years with DFSWM, most recently as director of Programs and Operations before taking on the interim executive director role, Roncarati-Howe has an intimate understanding of the work of the organization.

“Jess has excelled as interim executive director since she stepped into the role on January 1, and the board is confident that her vision and passion will take DFSWM to the next level,” the board noted in a statement.

Before joining DFSWM, Roncarati-Howe held several leadership roles, including executive director of both the AIDS Foundation of Western Massachusetts and the Greater Chicopee Chamber of Commerce. She has dedicated her career to promoting dignity and quality of life in the community and has 20 years of experience in the nonprofit sector, focusing on program development, management, board governance, and leading mission-based organizations toward maximum community impact.

She earned a bachelor’s degree in English and fine arts from Elms College and a master’s degree in nonprofit management and philanthropy with a certificate in fundraising from Bay Path University.

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CHICOPEE — Caolo & Bieniek Associates Inc. announced that Principal Bertram Gardner has been selected as the recipient of the 2024 Donald & Lois Prescott Founders Award by the Boys & Girls Club of Chicopee. This recognition is awarded annually to individuals who demonstrate outstanding commitment to the youth, community, and mission of the club.

Each year, the Boys & Girls Club of Chicopee carefully selects community members who exemplify dedication and support toward the club’s vision. Gardner has been chosen as this year’s recipient in acknowledgment of his inspirational commitment, vision, courage, enthusiasm, and leadership.

“Principal Bertram Gardner’s steadfast dedication to the club and its young members over the years truly embodies the spirit of this prestigious award,” the architecture firm said in a statement.

The Donald & Lois Prescott Founders Award, initiated at the Centennial Gala in 2012, honors the legacy of Lois Prescott and the late Donald Prescott, a longstanding member of the club’s board of directors.

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SPRINGFIELD — What if you, your child athlete, or your sports team could use data-backed physiological testing services to improve health and athletic performance? With the help of American International College’s (AIC) Center for Sport Physiology and Exercise Testing (CSPET), that’s now possible.

The state-of-the-art human-performance laboratory, located in the AIC Colaccino Center for Health Sciences, is the only one of its kind in the Greater Springfield area. CSPET features sophisticated testing equipment used to provide advanced exercise assessments and analyses in all aspects of health and performance, including BOD POD body composition testing, resting metabolic rate testing, and VO2 max testing.

Susie Lachowski, director of the AIC Division of Exercise Science and founding director of CSPET, explained that, with repeated testing over time, the center’s team can track an individual’s progress and highlight areas of improvement that may need to be addressed. “I am excited to provide individuals, athletes, and coaches with exercise testing opportunities to enhance their performance, fitness, programming, and overall health-related goals.”

However, Lachowski added that the CSPET program is not limited to athletes. It’s also open to AIC faculty and staff as well as members of the public who can access the same exercise testing services and education about their results. “The data from the various tests we offer gives individuals a baseline sense of where they are, no matter their health or fitness goals.”

Working in the testing center benefits AIC students in the allied health professions, providing them with learning opportunities to advance their practical knowledge in exercise science. After being trained by faculty, students gain experience administering exercise testing protocols and educating participants on their results, setting them apart from others as they enter their careers.

“Providing applied learning experiences to our students where they can take the content they have learned within our courses and apply it to real-world scenarios is one of the most exciting components to all of this,” Lachowski said.

The CSPET is now open to members of the college and Greater Springfield community by appointment. AIC student-athletes, coaches, faculty, and staff may sign up for testing at a discounted rate. To request information or to make an appointment, visit www.aic.edu/lp/sport-physiology.

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NORTHAMPTON — On March 4, the website obitshighway.com published an article wrongly claiming that Steve Herrell, founder of Steve’s Ice Cream and Herrell’s Ice Cream, had died. Another site, indianhausa.com, picked up the story on March 5.

Judy Herrell, president and CEO of Herrell’s Ice Cream, publicly announced that the reports are not true. “Steve Herrell is in good health, active, and will be celebrating his 80th birthday on April 2,” she said. “It is believed that these websites, where these obits were published, are phishing sites and are attempting to increase their online traffic.”

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PITTSFIELD — Independent Connections (IndyConn), an IT-solutions company in the Berkshires, announced the grand opening of its Pittsfield office. The new building will serve as the company’s Massachusetts branch and will house its growing team of skilled professionals dedicated to providing innovative technology solutions to businesses across the region. The company has other office locations in Hartford, Conn. and East Greenbush, N.Y.

The grand opening will take place on Thursday, March 7 from 3 to 5 p.m. at 579 Fenn St., Pittsfield. The event will feature a ribbon-cutting ceremony, tours of the new facility, refreshments, and networking opportunities with industry professionals, local business leaders, and city officials. Attendees will also have the opportunity to learn more about IndyConn’s IT solutions and how they can benefit their businesses.

“I couldn’t be more excited about Indy’s future and the impact our services will have on local businesses,” said Christa Proper, CEO of Independent Connections, adding that Indy continues to expand its enterprise products and services by offering full-service IT and cybersecurity solutions for all types of businesses. “We are very committed to Pittsfield, and we feel it is the perfect place for Indy to expand and maintain a local presence for our local customers.”

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SPRINGFIELD — Francis “Sandy” Dibble, John Pucci, and Jeffrey Roberts, attorneys at Bulkley Richardson, have been recognized by Super Lawyers for 20 consecutive years, coinciding with the 20th anniversary of Massachusetts Super Lawyers.

According to Super Lawyers, there are 42,635 attorneys registered with the Massachusetts state bar, but only 264 attorneys selected to Super Lawyers all 20 years, making this an elite group of 0.6% of attorneys in the state.

Dibble, partner, has been recognized in the area of business litigation. He has tried and won, or favorably settled, significant cases for a wide range of clients throughout the U.S.

Pucci, partner, has been recognized in the area of criminal defense: white collar crimes. He is one of Massachusetts’ top trial lawyers, representing individuals and companies in complex civil and criminal litigation of all kinds in both state and federal courts.

Roberts, counsel, has been recognized in the area of estate & probate. He has handled many sophisticated estate-planning matters throughout his career, as well as corporate work and business transactions, primarily for closely held companies.

“Twenty years of being recognized as a Super Lawyer is a testament to the solid reputations that these lawyers have earned within their respective fields of practice,” said Dan Finnegan, Bulkley Richardson’s managing partner. “Their contributions to clients across Massachusetts and beyond are noteworthy.”

Super Lawyers is a rating service of lawyers who have attained a high degree of peer recognition and professional achievement. A patented attorney-selection process is peer-influenced and research-driven, selecting the top 5% of attorneys to the Super Lawyers list each year.

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Heather Rush

SPRINGFIELD — Market Mentors LLC recently welcomed Heather Rush to its team as associate creative director. She arrives with more than 20 years of experience in everything from graphic design, photography, and copywriting to creative direction, art direction, and brand development.

“Heather brings a wealth of creative energy and expertise to our agency,” said Michelle Abdow, president and CEO of Market Mentors. “She provides a holistic perspective to all aspects of the creative process and oversees our entire creative team, including copywriting, design, photography, and web design and development.”

In her previous roles, Rush has been immersed in all things creative, from storyboarding, strategizing, and conceptualizing to brand development and implementation, photography, and video shoots. Over the past six years, she managed a marketing team of designers and project editors and launched campaigns and products through digital and print channels.

A graduate of Elms College with a degree in commercial arts, Rush is a member of the American Institute of Graphic Arts. She has received the Moonbeam Children’s Book Award for book-cover design and layout, and several awards for book-series design from BookBuilders of Boston, which also awarded her the 2017 iPad App UX/UI design award. An avid painter, she recently spent two weeks in Italy on a watercolor painting intensive.

Active in the Hampshire County community, Rush is a team captain and team organizer/top-50 fundraiser for the Hot Chocolate Run for Safe Passage, a member of the Easthampton Farmers and Makers Market committee, and a volunteer with Easthampton Arts.

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NORTHAMPTON — The Hampshire, Franklin & Hampden Agricultural Society, the nonprofit organization that manages the Three County Fair and fairgrounds, will conduct its 2024 Food Drive on Saturday, April 13 from 10 a.m. to 1 p.m. outside of its main office at 54 Fair St., Northampton.

The fair is seeking non-perishable foods such as canned fruit, vegetables, and tuna, plus cereal, pasta, pasta sauce, and peanut butter for area food pantries that have partnered with the fair. This year’s recipients include Providence Ministries’ Margaret’s Pantry in Holyoke, the Easthampton Community Center, the Franklin County Community Meals Program in Greenfield, Helping Hands Cupboard Food Pantry in Belchertown, and the Westhampton Congregational United Church of Christ food pantry.

“Food insecurity continues to negatively impact so many individuals and families throughout our region,” said Tom Smiarowski, president of the society. “The pantries that we partner with are doing heroic work helping those in need due to the increased demand for assistance they experience every day. And the Three County Fair is pleased to play a role in supporting their efforts.”

Each vehicle that donates a minimum of 10 in-date items will be supplied with a pair of complimentary tickets to the 2024 Three County Fair, running Aug. 30 to Sept. 2. The fair requests that donations be compiled in disposable bags or boxes for volunteers to easily accept them from vehicles.

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PITTSFIELD — 1Berkshire announced that, as part of its official Berkshire marketing plan for FY 2024, it will will bring the Berkshires to New York City’s Grand Central Station (one of the busiest transit hubs in the country) starting this month.

Back in the mid-2000s, a campaign of this magnitude was successfully conducted in Boston. The intent of this branding campaign is to give Manhattanites a pause and to encourage a respite in the Berkshires. The campaign does not end there, though — it will continue through late spring in the form of a digital retargeting wraparound campaign and into the summer.

“The campaign will be three large, visually impactful triptychs with four sets of Berkshire imagery rotating through, along with three large single boards with six sets of imagery in rotation,” said Lindsey Schmid, senior vice president of Tourism and Marketing for 1Berkshire. “By having this campaign run in the station for a month, the commuters will be able to see Berkshire imagery time and time again, with a variety of locations and seasons. This is done to instill a Berkshire wanderlust, which we hope will make the viewers of the campaign into actual Berkshire visitors.”

The theme of this campaign is “Soar, Restore, and Explore in the Berkshires.” The idea of running this thematic campaign in the spring is to make New Yorkers aware that the Berkshires is not just a summer and fall destination, so as to entice visitation in the shoulder seasons.

The campaign will run from early March through early June and include inspirational Berkshire imagery, plus a dedicated landing page on berkshires.org (the official Berkshire tourism site, managed by 1Berkshire), along with a digital retargeting and lookalike campaign. It is set to garner more than 14.5 million impressions.

1Berkshire is supported by MASS MoCA and Shakespeare & Company in this campaign. The 1Berkshire marketing team has also worked to weave the theme of this campaign into other advertorial opportunities in New York City, Boston, and Eastern Canada, and it will be the focus of its spring and summer video campaigns.

“We were excited to learn that 1Berkshire was including this branding campaign in their Berkshire marketing plan this year,” said Jaclyn Stevenson, director of Marketing and Communications for Shakespeare & Company. “Being part of this campaign allows us to tie into the work they are doing to promote this region, while also shining a light on Shakespeare & Company in the New York City market.”

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SPRINGFIELD — As part of Eversource’s commitment to advancing clean technologies and exploring innovative ways to help the Commonwealth achieve its decarbonization goals, the company is testing a mobile battery energy storage system (MBESS) as a zero-carbon backup power source.

As part of its MBESS pilot program, the energy company now has two mobile batteries that it is strategically deploying across its Massachusetts service territory, including in environmental-justice communities, to provide power to customers while its crews make upgrades or repairs to the electric system that would otherwise require a power outage. Eversource is also charging one of the batteries using a solar array at its Springfield Area Work Center, further enhancing the clean-energy applications of the technology.

“The mobile batteries are passing our tests with flying colors, and we are excited about the many benefits it will provide to our customers as a quiet, carbon-free solution to ensure reliable service while we conduct critical work on the system,” Eversource Director of Distribution Engineering Umair Zia said. “We’ve field-tested the MBESS, bringing it to a site where we’d previously used diesel-power generators for backup power, and the mobile battery provided power for 18 hours at a time, quietly, with no emissions. It can also be recharged using our solar panels at our area work centers, making this a truly sustainable solution to enhance service for our customers.”

Mobile batteries produce no exhaust fumes, and, unlike diesel generators, the MBESS operates virtually silently. Also, by eliminating noise, batteries can facilitate clearer communication between workers on construction job sites or disaster-relief efforts. The MBESS can also be swapped out for recharging and save money previously spent on diesel fuel to power generators. One new 500 kilowatt-hour mobile battery can, for example, charge a 50-home neighborhood for four hours. The current plan is to have two mobile batteries at the Springfield Area Work Center for deployment.

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Michelle Muro

SPRINGFIELD — Dietz & Company Architects Inc. announced the addition of Michelle Muro, AIA to its staff in the role of senior architect in the Cambridge office. She holds a bachelor of architecture degree from Montana State University and is a licensed architect in Massachusetts, Vermont, New Jersey, and Kansas. She brings more than 26 years of experience to Dietz & Company, having worked for firms in Massachusetts and Colorado.

Muro has worked on a variety of projects in the industrial, multi-family, commercial, retail, and sports-entertainment sectors. She has expertise in code compliance and accessibility and specializes in project management and construction administration. As such, she will be managing the construction process at the Walkling Court senior-housing development project in Medford.

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SPRINGFIELD — Freedom Credit Union is collecting cash donations through March 30 at its branches throughout Western Mass. to benefit Griffin’s Friends, a volunteer-led group dedicated to providing relief and support to children with cancer and their families.

“This is a cause we support annually because it is near and dear to the hearts of our members and staff,” Freedom Credit Union President Glenn Welch said. “Griffin’s Friends is committed to helping ease the hardships of children in treatment for cancer and the families who love and support them.”

All funds raised throughout the March Month of Giving campaign will benefit the Griffin’s Friends Children’s Cancer Fund at Baystate Health Foundation Inc. Established in 1994, Griffin’s Friends is named for Griffin Kelleher, who passed away from cancer when he was 14 months old. This fund is his legacy, supporting children in treatment for cancer and their families by providing small acts of kindness. Examples include trips to stage performances and sporting events; in-hospital and outpatient entertainment; massage therapy; and activities such as art, computers, and games.

“We encourage our employees, members, and community to donate to this worthy cause at any Freedom branch this month,” Welch said. “Together, we can help ease the all-consuming burden of a child’s cancer diagnosis for local families by providing them with moments of comfort and happiness.”

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NORTHAMPTON — Alignable, an online networking platform for business owners, invited its more than 8.7 million members to shout out local business leaders who have gone above and beyond guiding peers and supporting entire communities amid challenging economic conditions.

The network announced that Judy Herrell of Herrell’s Ice Cream has again been elected Northampton’s 2024 Businessperson of the Year.

Alignable’s 2024 Local Businessperson of the Year contest reached unparalleled participation levels, logging more than 309,000 votes, more than 64,000 recommendations, and more than 5,100 local winners across the U.S. and Canada. It was most popular competition Alignable has hosted in more than five years, marking a 40% jump in participation over 2023.

Winners were commended for helping their peers and communities through a year with many challenges, including rising interest rates and rents, not to mention skyrocketing supply costs.

“In our local business community, we look out for each other to help make everyone in town as successful as possible, and the challenges we’re all encountering compel many of us to offer counsel to peers fighting to keep their businesses afloat,” Herrell said. “While I’m thrilled to receive this award, it’s really a testament to our entire Northampton business community.”

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NORTH ADAMS — In partnership with the Berkshire Humane Society Pet Assistance Program, BFAIR and Elder Services of Berkshire County are helping elders feed their pets in conjunction with Meals on Wheels, which provides hot lunchtime meals for people age 60 and older.

The Pet Assistance Program kicks off today, March 5, at 10:30 a.m. at the Berkshire Humane Society in Pittsfield. BFAIR’s Community Based Day Services (CBDS) program participants will fill a vehicle at Berkshire Humane Society before embarking on a journey through Pittsfield and Dalton to deliver pet food to more than 20 elders in the Berkshire community. The program will run monthly, and BFAIR program participants will continue to deliver this much-needed resource.

BFAIR’s Community Based Day Services program helps adults with disabilities participate in their community and improve their skills by providing access to regular, meaningful social contact and stimulating activities. Services are designed to maximize a person’s ability to manage everyday life activities in their community.

According to Kayla Brown-Wood at Elder Services of Berkshire County, “for us at Elder Services, we’re excited to be able to offer this to the people receiving Meals on Wheels while also strengthening our community partnerships and helping people with disabilities make an impact through this experience.”

Laura Baran, recently appointed senior director of CBDS and Employment at BFAIR, added that “our CBDS program adds value to our local community in multiple ways, providing an opportunity for participants to interact in the community, and with that comes wonderful volunteer service in the Berkshires to help those in need.”

John Perrault at the Berkshire Humane Society noted that “it’s impressive how three very different nonprofit organizations can come together in this way to provide a meaningful service to people, and pets, in our community.”

To be eligible to receive pet assistance through this program, the individual must receive services through Elder Services’ Meals on Wheels program. For more information on how to get started, visit esbci.org or call (413) 499-0524.

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Seth Clark

EASTHAMPTON — bankESB recently promoted Seth Clark to wire transfer officer, based in the 36 Main St., Easthampton office.

Clark has 11 years of banking experience and has held a variety of positions since joining bankESB in 2013, including wire transfer manager, assistant branch manager, personal banker, and senior teller. He holds a bachelor’s degree from Westfield State College. Outside of work, he has been a part-time church organist in Westhampton and Holyoke for 20 years.