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Banking and Financial Services Special Coverage

Community Interest

Mary McGovern, incoming president of Country Bank.

Mary McGovern, incoming president of Country Bank.

 

When asked why Country Bank supports local nonprofits, incoming President Mary McGovern gave a simple answer. “It’s a way for us to make a difference in our community.”

Then she elaborated.

“We have a tagline we adopted two years ago, ‘made to make a difference.’ We feel that encapsulates what Country Bank is all about, trying to make a difference in our community. It’s something we’ve done over the history of Country Bank, and we continue to make a positive impact by supporting local nonprofits, specifically the kind that rely on donations from their local businesses to help support them.”

Those efforts have focused in recent years on a number of priorities, she added, including food insecurity, health, education, and financial literacy, as well as homeless shelters, senior-serving programs, youth organizations, and more.

To that end, Country reported more than $1.2 million in donations in 2023, with 463 organizations receiving grants. One highlight last year was a partnership with (and $30,000 donation to) the Wonderfund, which aims to improve the lives of individuals in the Department of Children and Families system.

That large number of supported nonprofits resonates with Matt Bannister, senior vice president of Marketing and Corporate Responsibility at PeoplesBank, who was named a 2024 Difference Maker by BusinessWest last month for his extensive role in the bank’s community-support efforts. PeoplesBank recorded $1.6 million in donations last year to more than 550 area nonprofits, making the average grant just under $3,000.

“We continue to make a positive impact by supporting local nonprofits, specifically the kind that rely on donations from their local businesses to help support them.”

“We give a little to a lot of groups. We don’t tend to do large capital campaigns,” he said. “One big ‘yes’ often means a lot of little ‘no’s.’ So many nonprofits out there are doing good work, so it feels wrong to say ‘no’ to people.”

So, outside of a few big splashes — like a major donation to help the Food Bank of Western Massachusetts build its new headquarters — spreading the wealth around is a guideline the bank tends to stick with.

“The overall philosophy for our funding is we want to level the playing field — give opportunities to those who are disadvantaged and need more help,” Bannister added. “We have funding areas — food insecurity, housing, economic development, etc. — and the overarching principle of all these funding areas is to level the playing field.”

Many area institutions share their donation figures each year; Pittsfield Cooperative Bank donates nearly $200,000 — a striking number, considering it boasts around $385 million in total assets — through its charitable contributions to regional scholarships, youth mentorship programs, and nonprofit, economic-development, and health and human-service organizations.

Meanwhile, the Liberty Bank Foundation granted $1,453,742 to local nonprofits in 2023, including $10,000 as an annual ‘holiday gift’ from the bank, with the recipient chosen by bank customers. And Greenfield Savings Bank (GSB) gave more than $1 million in 2023 to more than 300 organizations.

Peter Albero, GSB’s chief financial officer and treasurer, noted that, while profits have been challenged over the past couple years by rising interest rates, the bank has not cut back on its financial support in the community, or its level of employee volunteerism.

Freedom Credit Union President Glenn Welch (right) presents a check to John Beaulieu

Freedom Credit Union President Glenn Welch (right) presents a check to John Beaulieu, president of the Westover Galaxy Community Council, one of the recipients of Freedom’s Month of Giving campaign.

“Profitability may be reduced, but we have not reduced our commitment to our communities. I think we are a pillar of Greenfield and the broader community,” Albero said. “So we continue to reinvest in the community, and everyone benefits from that.”

A.J. Bresciano, first vice president and commercial loan officer at GSB, agreed.

“Even in a higher-interest-rate environment, we’re taking measures to ensure our impact in the community is not being impacted and not deteriorating. So many local organizations throughout the Pioneer Valley rely on contributions of time, talent, and treasure. We make supporting those organizations a priority at Greenfield Savings Bank, and we want our team members to invest going forward.”

 

Philanthropic Priorities

Bannister made it clear that banks are required, to some degree, to be involved in their communities in a charitable way, noting that bank examiners make sure a bank’s locations and loan activities are representative of where it does business — meaning not just serving and lending to those with high incomes or profits — and they also ask how the institution gives back to the community.

“The challenge with that is there’s no right answer. We just have to go to the examiners each year and say, ‘here’s what we did.’ And when we give, we make sure a substantial amount that we give away benefits LMI — lower- to middle-income communities.”

Area banks and credit unions have increasingly inspired employees and customers to involved in giving efforts as well. In 2023, Freedom Credit Union contributed $181,898 to more than 70 charitable organizations throughout the four counties of Western Mass.

Of that, corporate charitable giving accounted for $130,432, but throughout the year, Freedom also conducts Month of Giving campaigns, in which customers can support a specific organization each month; those programs raised $17,316 in 2023. And local branch and department giving contributed an additional $34,150 to local charities.

“Our members and staff are passionate about supporting the community where we live, work, and serve,” Freedom Credit Union President Glenn Welch said. “In 2023, we were proud to donate funds for a wide variety of deserving institutions.”

“We give a little to a lot of groups. We don’t tend to do large capital campaigns. One big ‘yes’ often means a lot of little ‘no’s.’ So many nonprofits out there are doing good work, so it feels wrong to say ‘no’ to people.”

Other institutions take customer involvement to the polls. Both Florence Bank and Monson Savings Bank boast popular programs — called the Customers’ Choice Community Grants Program and the Community Giving Initiative, respectively — that complement other bank philanthropy by letting customers vote for nonprofits to support.

Through that initiative, Florence Bank awarded $150,000 to 46 area nonprofits in 2023, the 21st year of the program; the higher-than-usual total commemorated the bank’s 150 years in business.

“It’s amazing to see so many community organizations being recognized, and the fact that the recognition comes from Florence Bank customers in the form of votes is really special,” President and CEO Matt Garrity said.

Meanwhile, in the 14th year of its community-giving program, Monson Savings Bank awarded a total of $15,000 to the 10 top vote-getting nonprofits.

PeoplesBank employees volunteers

A team of PeoplesBank employees volunteers at Kent Memorial Library in Kent, Conn.

“Everyone’s passion for our annual Community Giving Initiative is always so exciting,” said Michael Rouette, the bank’s executive vice president and chief operating officer. “As a locally operated bank, Monson Savings has a great desire to support the residents, businesses, and nonprofits of the communities that we work in and live in.”

President and CEO Dan Moriarty added that “these organizations are worthy nonprofits that supply important resources to our communities. It is clear why they were chosen by our community members to receive support from Monson Savings.”

 

More Than Money

But community banks and credit unions in Western Mass. aren’t just giving money; many also emphasize a culture of volunteerism, even providing time for their employees to get involved in the community.

For example, employees at UMassFive College Federal Credit Union raised more than $18,000 for two local nonprofits last fall — $13,677 for the UMass Cancer Center via participation in the UMass Cancer Walk and Run, and $4,800 for the Food Bank of Western Massachusetts via participation in Will Bike 4 Food.

A supporter of the UMass Cancer Walk and Run for more than 20 years — during which time it has raised more than $186,600 for the cause — UMassFive employees join together annually as Team UMassFive to raise funds, both personally and in branch locations. In 2023, fundraising efforts included raffle baskets, bake sales, candy sales, and art and jewelry sales, and the credit union’s corporate partners also pitched in.

Will Bike 4 Food is a more recent priority at UMassFive, as employees have taken part since 2020, raising a total of $17,500 in just four years, which equates to providing 70,332 meals to neighbors in need.

“We are so proud of our employees for supporting local causes that they care about,” said Cait Murray, Community Outreach manager at UMassFive. “Together, our team can make a more significant impact than if we all participate in events on our own. These organizations make such a big difference in our communities, and we are thrilled to support those efforts.”

Country Bank reported that its team members volunteered 1,255 hours of community service in 2023, while 37 team members served on 65 nonprofit boards and committees.

“Oftentimes, we can supplement or replace a monetary donation with volunteers, whether it’s picking vegetables at a local farm to be donated out, or helping nonprofits clean up the facility, or doing outdoor work like volunteering with Habitat for Humanity,” McGovern said. “We’re still putting the bank’s dollars to work, but the hands of our employees are helping to sustain some of these nonprofits as well.”

Liberty Bank reported 13,721 employee volunteer hours, including nearly 170 hours at Connecticut Foodshare, the aforementioned recipient of the bank’s holiday gift in 2023. The bank also actively solicits nonprofits to share information on what types of volunteer help is needed — whether working on a project or serving on a board or committee — and aims to meet those requests.

At PeoplesBank, employee volunteerism is considered part of the bank’s culture, Bannister said — part of its DNA, in fact, and something made clear to job applicants.

“We report volunteer hours to the bank examiners, and we were third in the state last year in hours volunteered per employee. It’s something that’s expected, and it’s something that builds camaraderie,” he said.

And it’s something that community banks simply should do.

“We’re more engaged in the community, where national banks are not known for that as much,” Bannister told BusinessWest. “And we consider it a competitive advantage. When you’re choosing a bank, hopefully the bank’s values are something you consider, and hopefully that volunteerism reflects well on the brand.”

 

Daily News

WARE — Country Bank announced the appointment of Clare Ladue as the assistant vice president of the Customer Care Center. With 30 years of financial-service experience, she brings a wealth of knowledge and leadership to her new role.

Ladue graduated from Massachusetts Bankers Assoc. New England School of Financial Studies. She has a commercial lending certificate from the Massachusetts Bankers Assoc. and numerous professional leadership certifications.

Throughout her career, she has gained extensive experience in banking, including retail banking, deposit operations, commercial lending, and regional management, making her the ideal candidate to lead Country Bank’s Customer Care team.

Her connection to the local community is evident through her previous involvement as an executive committee member of the Quaboag Hills Chamber of Commerce. She has also participated in numerous charitable initiatives, including the Walk of Champions, Junior Achievement, Rays of Hope, Lorraine’s Soup Kitchen, and Link to Libraries. Her dedication to making a positive impact aligns with Country Bank’s core values.

“I am thrilled to join Country Bank and utilize my leadership skills and experience to support our valued customers,” Ladue said. “I will focus on their financial wellness, ensuring a superior customer experience from our exceptional Customer Care team, and I am eager to make a difference and contribute to the continued success of Country Bank.”

“We are thrilled to welcome Clare to the Customer Care Center team; her experience in retail and commercial banking, combined with her leadership roles, make her a perfect fit for Country Bank,” bank President Paul Scully said. “We look forward to Clare’s enthusiasm and dedication representing Country Bank, and supporting our iSTEP corporate values of integrity, service, teamwork, excellence, and prosperity, and we are pleased that she has chosen Country Bank to be her employer of choice.”

Daily News

WARE — Country Bank reported more than $1.2 million in donations for 2023. The bank’s philanthropic efforts supported local nonprofits throughout its communities, with 463 organizations receiving grants in 2023.

In addition to financial support, Country Bank’s team members dedicated their time and expertise to make a difference, volunteering 1,255 hours of community service, while 37 team members served on 65 nonprofit boards and committees, actively contributing to the success of these organizations.

As a community bank, Country recognizes the importance of supporting financial literacy, holding four Credit for Life fairs for 1,500 high-school seniors to educate them on credit, budgeting, and how their decisions impact their financial wellness. Classes were also held at Christina’s House and within various schools throughout the community.

In partnership with Greenlight, the bank launched a debit card for kids to support parents in teaching children early on how to spend, share, and save. Country also introduced a new program to support financial literacy, Money School, to support local schools with educational opportunities for in-classroom teachings for all ages, as well as an online financial-education program on the bank’s website.

One of the highlights of Country Bank’s philanthropic efforts in 2023 was its partnership with the Wonder Fund during the Season of Difference campaign. This collaboration aimed to support kids and families in Central and Western Mass. in the Department of Children and Families system. By joining forces with the Wonder Fund, Country Bank demonstrated its commitment to improving the lives of vulnerable children and families in the community with more than $30,000 in support.

Some of the organizations receiving donations were the Ronald McDonald House, Christina’s House, YWCA, Boys and Girls Clubs, Behavioral Health Network, United Way, Salvation Army, Food Bank of Western Massachusetts, Worcester County Food Bank, Be Like Brit, Juniper Outreach, Springfield Revitalize CDC, Friends of the Homeless, and 21 senior centers and 19 food pantries across the region.

“As a community partner, we care deeply about the sustainability of our communities. We are honored to support many organizations through donations and volunteerism to help them with their work,” Country Bank President and CEO Paul Scully said. “Supporting and enriching our communities is not only a part of our mission, it’s who we are as an organization, and we know that it makes a difference for so many.”

Daily News

Mary McGovern

WARE — The board of trustees of Country Bank announced the appointment of Mary McGovern as president and chief operating officer, effective April 1. She will oversee the bank’s operations and drive its strategic growth initiatives. Paul Scully, who has been the president and chief executive officer, will remain the CEO.

McGovern brings more than 30 years of experience in the banking industry, making her a valuable asset to Country Bank. She holds degrees from Emmanuel College and Babson College, and her extensive knowledge and expertise have been instrumental in the bank’s success. Mary joined Country Bank in 2011 as its chief financial officer and has since been an esteemed member of the bank’s Leadership Group.

McGovern recently attended the American Bankers Assoc. (ABA) Wharton Leadership Lab at the University of Pennsylvania, earning an ABA Wharton Leadership Certificate. This accomplishment further solidifies her commitment to excellence and continuous professional development.

“We are thrilled to announce Mary’s appointment as the next president of Country Bank,” said James Phaneuf, board chair. “Mary’s proven track record, dedication, and strategic vision make her the ideal candidate for this role. We are especially proud to break the proverbial glass ceiling by appointing the first female president in Country Bank’s 174-year history.

“The board is confident that Mary’s leadership will drive the bank’s continued success and growth,” Phaneuf continued. “With her extensive experience, strategic mindset, and dedication to excellence, Mary is poised to lead the bank into a new era of innovation and customer satisfaction while maintaining its position as one of the most highly capitalized financial institutions in the region.”

Daily News

WARE — Country Bank, a full-service financial institution serving Central and Western Mass., announced a $10,000 donation to the Quaboag Valley Community Development Corp. (QVCDC) to support various programs to help local communities in the region.

“The Quaboag Valley Community Development Corporation is grateful for this generous donation from Country Bank,” said Melissa Fales, QVCDC executive director. “We appreciate Country Bank’s support for our initiatives and its investment in the economic growth and stability of the Quaboag Region.”

To learn more about the various support programs the QVCDC offers, visit www.qvcdc.org.

Daily News

WARE — Country Bank, a full-service financial institution serving Central and Western Mass., announced the recent promotions of five key team members who have demonstrated exceptional dedication and expertise in their respective roles. These promotions reflect the bank’s commitment to recognizing and developing talent within the organization.

Shane Elder has been promoted to first vice president, Business Banking team lead. With more than 11 years of experience in commercial lending and eight years in commercial-lending management, he has proven himself as a valuable asset to the Business Banking department. In addition to his role as team leader, he also oversees the Cash Management Sales department.

Brett LoCicero has been promoted to first vice president, Facilities and Security. With seven years of service to the bank, his expertise in managing facilities and security operations. He holds a bachelor’s degree in business administration from Nichols College and is pursuing his PMP (project management professional) certification.

Justin Calheno has been promoted to vice president, Retail Lending Business Development officer. With 20 years of lending experience, including the last seven years with Country Bank, he brings a wealth of knowledge to his role. He holds a bachelor’s degree in business management from Westfield State University and is currently attending the American Banker Assoc. Stonier Graduate School of Banking.

Antonio Palano has been promoted to vice president, Retail Lending. His 15-year tenure at Country Bank showcases his commitment and dedication to the organization. Having progressed through various roles, he currently manages the Retail Lending Servicing and Operations departments. He holds an associate degree in business administration from Springfield Technical Community College and is a 2023 graduate of New England School of Financial Studies.

Cuc Nguyen has been promoted to Retail Banking officer of the Paxton Banking Center. With more than 16 years of banking experience, she brings a wealth of knowledge to her new role. Her previous experience at Commerce Bank, Berkshire Bank, and DCU has equipped her with a deep understanding of front-line management and customer satisfaction. She holds a bachelor’s degree in business administration and finance from Southern New Hampshire University.

“We are excited to announce the promotions of Shane, Brett, Tony, Justin, and Cuc,” said Miriam Siegel, first senior vice president, chief Culture and Development officer at Country Bank. “We are thrilled to be able to recognize their hard work, dedication, and contribution to the bank’s success. We are proud to support the commitment of all of our team members to their ongoing professional and personal growth leading them down all of the many career paths in community banking today.”

Daily News

WARE — Country Bank recently announced its partnership and $20,000 in support of the Wonderfund of Massachusetts.

The Wonderfund helps kids and teens served by the Department of Children and Families (DCF) to enjoy childhood’s magical moments during the holiday season. The Wonderfund organization is an ordinary group of people on an extraordinary mission to bring the magic and meaning of childhood into the lives of children who have been impacted by trauma, abuse, and neglect.

Join the Wonderfund and Country Bank in making magic this holiday season for kids in foster care by donating a new, unwrapped gift at any of Country’s banking centers until Dec. 15. Country Bank’s team will shop for gifts to join in the efforts, and donations will be delivered to DCF offices in Springfield and Worcester to be distributed throughout Western and Central Mass.

“We are delighted about this partnership with the Wonderfund and the opportunity for our team and our communities to help us make a difference for children by putting a smile on so many faces,” said Jodie Gerulaitis, vice president of Community Relations at Country Bank.

In addition to the toy drive, Country Bank donated more than $100,000 to 17 local food pantries and $42,000 to local senior centers to relieve food insecurity and homelessness and support elders in its local communities during its annual Season of Difference campaign. To support these efforts, visit wonderfundma.org.

Daily News

WARE — Country Bank recently announced donations to 21 local senior centers throughout the region, totaling $42,000. These donations are made without restriction for necessary items that may not be met within the centers’ annual budgets.

“We are so fortunate to have a community partner like Country Bank,” said John Zienowicz, executive director of Ware Senior Center. “Countless members of their staff have volunteered at our events and special projects that have ranged from holiday parties at the senior center to personally delivering boxes of food items to seniors in need. This donation helps to sustain our meal program, which, over the past five years, has provided in excess of 38,000 home-cooked meals for the seniors. Their commitment to service, volunteerism, and community is what makes Country Bank the gold standard when it comes to being true difference makers.”

In addition to its annual monetary support, Country Bank also sends teams of employees to volunteer at local senior centers on a monthly basis.

“We know what a difference this makes for the senior centers, and we are honored to be able to support the great work that they do to help our seniors,” said Jodie Gerulaitis, vice president of Community Relations at Country Bank.

Banking and Financial Services Special Coverage

Signs of Progress

Country Bank’s display at Polar Park in Worcester has given many businesses what Paul Scully calls “sign envy.”

Paul Scully didn’t want to say how much Country Bank has invested in that 60-foot-long sign that sits atop what is known as the Worcester Wall at Polar Park (that facility’s version of Fenway’s Green Monster), easily the most visible manifestation of the bank’s partnership with the WooSox.

Instead, he offered a gracious “you can ask…”

But he certainly did want to say that he considers the overall investment in this sponsorship, and especially that sign, well worth it.

Indeed, it is certainly an attention getter, at all times but especially at night — it’s one of the few illuminated signs at the home of the WooSox and the second-largest after the one for the beverage company that bought naming rights.

Scully told BusinessWest that he has talked with a number of business owners in Worcester, Springfield, and in between who are suffering from what he called “sign envy.” Meanwhile, upon introducing himself at various occasions, he said he’s been greeted with the response “that’s the bank with the big sign at Polar Park.”

So the display is doing what is was designed to do, although fully leveraging it and other aspects of the partnership with the WooSox is an ongoing learning experience in a different kind of branding exercise (more on that later). And it’s merely one of many signs of progress, growth, and expansion — figuratively but also quite literally — at the Ware-based institution.

Another would be the bank’s business center on the 17th floor of Tower Square in downtown Springfield, opened in 2022. There’s only a small sign at the office, but the facility gives the bank a much larger presence at this end of Hampden County. Meanwhile, Country is adding some new products, including a WooSox debit card, and it recently completed a comprehensive digital upgrade on both its consumer and business banking platforms.

Still another sign, this one not of the visible variety, is the bank’s resiliency during what has been a challenging year for all financial institutions amid skyrocketing interest rates and a sagging housing market, due in large part to those soaring interest rates, but other factors as well.

Overall, Scully said Country Bank remains in a growth mode and, like other institutions, understands the value of size to continued success. The bank is looking at where to bring its brand next, he said, adding that there are many opportunities within its current footprint between Springfield and Worcester and perhaps beyond.

And there are, obviously, many factors to consider when it comes to where to go, when, and in what fashion.

Indeed, the 3,000-square-foot branch with a few drive-up lanes is largely a thing of the past, he said, adding quickly that while customers, and especially the younger generations, have fewer reasons than ever to visit a branch, they still serve a purpose. Actually, several of them.

“What we continue to look at are smaller footprints that will provide several things; getting your name on a building or a storefront is a form of marketing and the ability to get our name and our brand out there,” he said, adding that the bank’s broad strategy will be to maximize both brick-and-mortar facilities and digital banking platforms — often at the same address.

The team at Country Bank’s business office

The team at Country Bank’s business office at Tower Square in Springfield, another sign of the bank’s continued growth and expansion.

As to what additional addresses might become reality in the future, he said that’s one of many questions to be answered in the years to come.

For this issue and its focus on banking and financial services, BusinessWest engaged in a wide-ranging discussion with Scully, who addressed everything from broad strokes in the bank’s business plan to the outlook for the year ahead when it comes to the economy, interest rates, and other factors; from the bank’s adjustments to a changing workforce to that big green sign in downtown Worcester.

 

Home Field Advantage

Like the famous Citgo sign outside Fenway, the Country Bank sign at Polar Park is always on, Scully said, adding that he can see it outside the apartment he has in the city.

“They do great things at the park and with the city to keep it going year-round,” he explained, noting that the bank’s visibility certainly doesn’t end when the games stop in September. “Whether it’s a Holy Cross football game or the charity walks that are constantly going on … every time the park is being used, or whether you’re in the DCU Club, a beautiful function venue at the park, that Country Bank sign is right in your face.”

And having his bank’s name in lights — big lights — is just one component of the bank’s partnership with the Red Sox’ Triple-A affiliate, Scully said, noting that it will soon be introducing a WooSox debit card — ‘the official debit card of the Worcester Red Sox.’ Meanwhile, the organizations collaborate on a ‘teacher of the month’ program, a ‘community heroes’ initiative, and other endeavors, he noted, adding that the investment in the team and its ballpark continues to pay dividends.

And the key to a successful partnership in such cases is effective leveraging of the signage and other elements of the collaboration, he said, adding that, in many respects, this remains a learning experience for the bank. And he used the DCU Center, the indoor arena in Worcester, to get his point across.

“I was with someone a few years ago, and I said something about DCU, noting that this was Digital Credit Union,” he recalled. “And she looked at me and said, ‘that’s what that stands for?’ So you need to make sure that, if you’re going to do something like this, you have to figure out what it’s going to get you.

“And you have to really work at leveraging it,” he went on. “Whenever you take a new approach to how you market your brand, you have to do the research, and you have to know when to shift gears. Clearly, it’s not just about turning on a sign; it’s about how you leverage that to be an expansion and an awareness of your brand.”

He said the bank’s marketing team spends a lot of time with the marketing personnel at the WooSox to develop strategies for how to fully leverage the partnership between the organizations.

Elaborating, he said the bank does this in various ways — through visibility from the sign, obviously, but also with the debit card, ticket giveaways, work with the WooSox Foundation, and being on the field for promotional events, such as the police-fire charity baseball game staged at the park in September.

“We were there, and we were a big sponsor of that event,” he went on, “and that allows you to reach out into various mediums of people and get your brand out there, so they get to understand what the brand is and what it stands for.”

 

Covering His Bases

Overall, the brand stands for many things, Scully said, noting that Country is a community bank that is large enough to provide the services required by its commercial clients and consumers, but small enough to deliver a personalized brand of service, qualities that have served the bank well during what has been a year of challenge for most all financial-services institutions.

Indeed, Country has enjoyed what Scully called a “decent year,” not on par with those that immediately preceded the pandemic, but solid from an earnings perspective and in most areas, including the mortgage side of the ledger and home-equity loans.

“We’re one of the most highly capitalized banks in the Commonwealth — our capital ratio is over 15%, and we’re quite profitable,” he said, adding that such stability bodes well at a time when not all banks can make such claims.

As for the mortgage business, Scully said it was definitely more vibrant than he would have expected over the past year, adding quickly that there are challenges within certain sectors of the market, especially the first-time homebuyers.

“They got the double whammy — the pricing of housing went up, and now interest rates have gone up,” he said. “There’s that segment of the population that’s looking to buy a home, but they can’t find it within their price range because their price range has been altered by the increase in interest rates.

“But we’re seeing people who have sold a home and are buying another one and trading up who don’t seem fazed by interest rates,” he went on. “Part of it is because a large percentage of the mortgages we are doing are adjustable-rate; they’re at a lower rate than a fixed rate, and I think the thought process is, ‘I’ll get an adjustable, and then, when rates come down, whether that’s in 12, 24, or 36 months, I’ll just refinance.’”

Overall, consumers continue to spend, despite the higher interest rates and historically high inflation.

“We see a younger segment seemingly unfazed by interest rates,” he told BusinessWest. “If the debit card works … they have a good time for themselves; that’s what’s happening.”

Things are slower, overall, on the commercial side of the ledger, Scully noted, adding that many business owners are fazed by higher interest rates. Meanwhile, with commercial real estate, many potential investors are waiting and seeing what’s happening with the office market, he said, adding that that the shift to remote work and hybrid schedules, seemingly permanent in the eyes of many, have brought a hesitancy to many investors.

Country Bank is one of those companies that has embraced a hybrid approach — and Scully is one of those who works remotely at least a few days a week on average.

He said these strategies have better enabled the bank to recruit and retain talent and, overall, become what he called “an employer of choice.”

“It’s really understanding evolution — an evolution of the workplace and an evolution of the economy,” he said, “and being able to adapt to it.”

 

Knowing the Score

Scully was quick to note that his office is not equipped with a crystal ball, but he said there are many signs, especially on the employment side, that the economy is still chugging along. Companies are hiring, he noted, and this trend generally yields sufficient levels of optimism among consumers.

And with interest rates, he projects they will stay pretty much where they are — a level that is considerably higher than what has been seen over the past decade, but, from a historical perspective, acceptable in most respects.

“We need some stabilization to get a sense of what real is these days,” he said. “The rates were so low for so long, but were those rates real? That’s the big question. If we step back 10 or 15 years ago, if you were getting a mortgage at 6%, that was pretty darn good.”

The other lingering question about 2024 concerns what will happen on the business and commercial real-estate sides of the ledger, he said, noting that there is a great deal of uncertainly when it comes to the future of retail — and the office.

“We’re hybrid, and we have a lot of office space,” he said. “We don’t have plans to condense it, but I’m sure there are companies that are looking at that. What will that do to the prices of things? That’s what we’ll start to see in 2024.”

As he talked about possible opportunities for expansion and bringing the Country Bank name (and green sign) to different communities, Scully acknowledged that the bank already has a rather large footprint, one that includes the state’s second- and third-largest cities and the territory between them.

There is the banking center in downtown Springfield and full-service branches in Belchertown, Brimfield, Charlton, Leicester, Ludlow, Palmer, Paxton, Ware, West Brookfield, Wilbraham, and two in Worcester, including a recently opened facility in Tatnuck Square. That footprint covers three counties — Hampden, Hampshire, and Worcester — and communities large and small.

The bank has been steadily growing its presence in Worcester, he went on, adding that it has always had a strong commercial-lending book of business, and has gradually increased its visibility and its overall presence with branch locations.

“We’re looking for opportunities throughout the Central Mass. and Western Mass. area,” he said, acknowledging that this certainly covers a considerable amount of real estate.

With the exception of that business office in Tower Square, the bank does not have a physical location west of Ludlow, he noted, adding that Country is certainly looking at opportunities to change that equation.

But the opportunity has to be right, he added quickly, noting that the bank isn’t interested in expansion for expansion’s sake.

“We continue to look at both markets, Worcester and Springfield, and say, ‘what opportunities are there in towns that are not already overbanked?’” he said. “We don’t want to be the 10th bank in the town.”

Getting back to those businesses he mentioned with ‘sign envy,’ Scully said they’re going to have to live with that condition for the foreseeable future.

“That’s their problem because we’re going to be there for a long time,” he said, using that phrase to refer to the sign, but also the bank’s presence across an ever-wider stretch of the state. This is an institution that is hitting it out of the park — in all kinds of ways.

Daily News

WARE — James Phaneuf, Country Bank board chair, announced that the bank’s board of directors recently became the first fully certified board through Bank Director’s certification program.

The certification provides participants with a thorough grounding in corporate governance and important industry issues that enhance the performance of individual directors. The board completed the comprehensive training program this past year and was certified in September.

Participants must complete 31 designated online training videos and board briefs focused on the role of the board, audit and risk, compensation, governance, and fiduciary responsibilities. In addition to Bank Director’s online training series, participants must attend a day-long corporate-governance workshop in the Bank Director certification program or, alternatively, complete a virtual version of the program.

Completing the program and becoming a certified bank director sends a clear message to state and federal regulators that board members take their fiduciary duties seriously and want to be top-performing members of the bank’s board.

“Country Bank’s board of directors is deeply committed to the bank’s continued growth and prosperity. They understand their responsibilities to ensure Country Bank remains one of the strongest community banks in the region,” Phaneuf said. “I look forward to the future with great optimism, knowing that we have such a dedicated group of business professionals and the difference they make for the bank’s long-term success.”

“Bank Director is grateful for Country Bank’s enthusiastic support for the certification program,” said Editor-at-large Jack Milligan, who created the course curriculum. “This sends a very powerful message that the Country Bank board of directors takes its governance responsibilities seriously. It is a testament to our motto that ‘strong boards build strong banks.’”

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WARE — Country Bank is a supporter of Revitalize Community Development Corp. (CDC) in Springfield, which performs critical repairs, modifications, and rehabilitation on the homes and nonprofit facilities of low-income families with children, elderly military veterans, and people with special needs.

“Revitalize CDC has supported so many families in our community by helping them to maintain safe and healthy homes. Meanwhile, they have spent decades themselves in need of a permanent home to be able to continue this important work and expand their offerings,” said Ben Leonard, senior vice president and Commercial Banking team leader at Country Bank and vice chair of the Revitalize CDC board. “Country Bank is honored to contribute $25,000 toward providing Revitalize CDC with this new home. We are confident that they will be able to broaden their impact exponentially with this building, along with increased storage capacity and the continued drive to do more for our neighbors in need.”

“All of us at Revitalize CDC could not express enough gratitude for Country Bank’s generosity,” said Colleen Shanley-Loveless, president and CEO of Revitalize CDC. “Your corporate partnership and support of our capital campaign to build a warehouse/distribution center will help us serve more families in need. Our appreciation is immeasurable for your trust in us and contribution to our mission.”

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WARE — Country Bank announced that Brunilda Demiri has joined its Auditing Division as first vice president and director of Internal Audit.

Before joining Country Bank, she worked as a lead auditor for the Federal Reserve Bank of Boston. She has more than 14 years of experience in the industry and is currently a member of the Institute of Internal Auditors and the Certified Fraud Examiners Community.

“We are thrilled to welcome Brunilda to the Audit team,” said Miriam Siegel, first senior vice president and chief Culture & Development officer, Human Resources. “It was not only her background and experience with the Federal Reserve Bank of Boston, but her specific interest in community banking and her personal commitment to community service make her a perfect fit for Country Bank.”

Demiri holds a bachelor’s degree in accounting from Bentley University and is currently enrolled in Babson’s MBA program. Brunilda is also a certified fraud examiner.

“At the Federal Reserve Bank, I managed multiple audit teams responsible for some of the Fed’s most complex and high-risk audit engagements,” she said. “Throughout my career, I have learned how impactful audit can be and look forward to providing valuable audit services and helping Country Bank stay ahead of risks that could impact the success of objectives and strategic initiatives. I have enjoyed getting to know the people here and look forward to continued partnerships and working together.”

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WARE — Country Bank announced that the Boston Business Journal has once again named it an honoree in its annual 2023 Corporate Citizenship Awards, recognizing the region’s top corporate charitable contributors.

The magazine annually publishes this list to highlight companies that promote and prioritize giving back to their communities.

“It is with honor that we present our list of the Top Charitable Contributors in Massachusetts — companies who gave $100,000 or more to Massachusetts-based charities in 2022,” Boston Business Journal Market President and Publisher Carolyn Jones said. “Collectively, they gave $423 million in cash contributions, a true example of the business community coming together to help those in need. We are proud to celebrate these organizations who give both money and time to make our communities a stronger and better place for all.”

During this year’s celebration on Sept. 7, 100 companies qualified for the distinction by reporting at least $100,000 in cash contributions to Massachusetts-based charities last year, as noted above. This year’s honorees include companies from such industry sectors as financial and professional services, healthcare, technology, retail, and professional sports.

Country Bank, ranked 44th, employs 220 staff members within Hampden, Hampshire, and Worcester counties, many of whom volunteer for various nonprofits throughout the year.

“We are honored to be recognized by the Boston Business Journal for Country Bank’s philanthropic efforts,” bank President and CEO Paul Scully said. “As a community bank, it is our mission to help make a difference in the lives of others.”

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WARE — Country Bank announced its support of the Massachusetts Farm Resiliency Fund with a $10,000 donation.

Gov. Maura Healey and Lt. Gov. Kim Driscoll, in partnership with the community and the United Way of Central Massachusetts (UWCM), established the fund to respond to the recent storm impact in Western and Central Mass. This initiative aims to provide assistance to farms affected by the recent flooding and heavy rains that impacted an estimated 2,700 acres, across 100 farms, resulting in $15 million in losses.

“The relief provided by the farm fund is going to be life-changing for so many Massachusetts farmers,” Healey said. “The lieutenant governor and I spent time over the last several weeks traveling around the state to visit with farmers that have been affected so severely by these rains. We saw the damage, and we know how much of their livelihoods are at stake. That’s why I’m thankful to all of the organizations and foundations who have donated to the fund. It’s because of their support that Massachusetts farmers will be able to start fresh for the new season.”

Tim Garvin, president and CEO of the United Way of Central Massachusetts, added that “our goal with the fund is to support farmers and communities by raising and distributing funds with urgency, as they are facing challenges right now. We are so grateful to Country Bank for immediately stepping up and joining us to address the losses for farms, food pantries, and the rural communities who rely on a vibrant agricultural economy.”

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WORCESTER — To launch Childhood Cancer Awareness Month in September, the second annual Police vs. Fire Baseball Classic, presented by Country Bank at Polar Park on Sunday, Aug. 27, raised $15,750 for Why Me & Sherry’s House, a Worcester nonprofit that provides resources and support to children battling cancer and their families. The Worcester Police Officers defeated the Worcester Firefighters 14-3.

As the home team, the Worcester Fire Department selected Why Me & Sherry’s House to benefit from this year’s event in honor of retired Fire Captain Mark Wyco, who lost his daughter Bridget to childhood cancer in 1996. After the game, the Worcester Red Sox and Country Bank presented the check for $15,750 to Rebecca Kuczarski, executive director of Why Me & Sherry’s House.

“There was an extraordinary feeling at this year’s event,” said Dr. Charles Steinberg, president of the Worcester Red Sox and the WooSox Foundation. “Our first responders are the heart and soul of Worcester, and we believe this friendly but competitive game will continue to grow into a civic treasure. We thank our friends and founding partners at Country Bank for collaborating with us yet again on what has become one of the most fun — and impactful — events of the year.”

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WARE — Country Bank announced that Mary McGovern, executive vice president and chief financial and operating officer, successfully completed the inaugural American Bankers Assoc. (ABA) Wharton Leadership Lab at the University of Pennsylvania last week. She earned an ABA Wharton Executive Leadership Certificate, a prestigious credential that demonstrates her excellence in leadership and strategic planning.

The ABA Wharton Leadership Lab is a rigorous, immersive program that challenges executive bankers on the reality of leadership in today’s world at an Ivy League level. The program, which included 42 students, covers topics such as creating and sharing a vision, goal setting, managing talent, driving innovation, and sustaining meaningful relationships.

McGovern is an influential executive leader with more than 30 years of experience in the financial-services industry. Her leadership has contributed to the bank’s continued success for the past 12 years. Her participation in the ABA Wharton Leadership Lab reflects her commitment to continuous learning and professional development at a critical time in the industry as regulations, technologies, and the workforce continue to rapidly evolve.

“Mary’s commitment to Country Bank is admirable, with oversight of operations, finance, facilities, retail banking delivery, and technology, she has continued to drive strategic change throughout the bank,” said Paul Scully, president and CEO. “On behalf of the entire team and the board of directors, we would like to congratulate Mary for this achievement and look forward to her continued leadership as we navigate the next few years in a challenging economy.”

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WARE — Country Bank and the Worcester Red Sox Foundation recently announced the 2023 WooStars, a program that supports nonprofit leaders throughout the region.

Country Bank recently recognized nine local WooStars and the nonprofits they are affiliated with at Polar Park, including Mari Gonzalez of El Buen Samaritano Food Program Inc., Jenna Rahkonen of HomeFront Strong, Brian Feeley of Miracle League of Western Massachusetts, Todd Stewart of Camp Putnam, Sharon MacDonald of Guild of St. Agnes of Worcester Inc., Anna Rice of Dismas House, Gina and John Connolly of Lou Gehrig Little League, and Joseph Kenadek of Jack Barry Little League. Each nonprofit was presented with a $5,000 donation.

“Country Bank and the Worcester Red Sox Foundation are passionate about supporting the communities we serve. The WooStars is a partnership program between our two organizations,” said Shelley Regin, senior vice president of Marketing and Public Relations at Country Bank. “It is so meaningful to us as our community members nominate the WooStars and support the nonprofits they serve. In its third year, we have awarded 27 WooStars with $135,000 in donations. These community leaders are genuinely making a difference, and we are honored to support them.”

Charles Steinberg, president of the Worcester Red Sox and the WooSox Foundation, added that “Country Bank has been an ideal community partner. Our WooStars partnership sheds the light on some wonderful organizations — and that’s in addition to our collaboration on our Police vs. Fire Baseball Classic and our MVT program that supports our most valuable teachers. We thank our friends at Country Bank, and we salute our 2023 WooStars.”

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WARE — Country Bank announced the recipient of the 2023 President’s Platinum Award. The Bank’s recognition program, Above and Beyond, encourages team members to look for co-workers who embody the bank’s corporate values of integrity, service, teamwork, excellence, and prosperity (iSTEP). Within this program, members can receive different levels of recognition: Silver Spotlight, Gold Star, and the President’s Platinum.

“Country Bank’s team members contribute to the bank’s success in many ways throughout the year, and we are delighted to celebrate their contributions,” Country Bank President and CEO Paul Scully said. “The 2023 President’s Platinum award was presented to Crystal Mansfield, Customer Experience and Sales Support specialist. Crystal embodies the bank’s corporate values in every interaction she has. In addition, her nominator recognized her contributions to the organization, customers, and co-workers. The Country Bank team is extremely dedicated, knowledgeable, and committed to delivering the best service to their external and internal customers.”

Added Mansfield, “I am extremely honored to have been named a recipient of the Presidential Platinum Award. Thank you to my colleague for nominating me and to Paul for selecting me to receive this year’s award. My focus is always on a positive customer experience. Supporting, listening to, and finding customer solutions is simply the best part of my job. I could not do what I do without all the amazing team members at Country Bank. I am humbled to receive this award and appreciate that Country Bank has a culture that supports and recognizes the contributions of the team.”

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WARE — Country Bank congratulates Dianna Lussier, vice president of Risk, on her recent graduation from the American Bankers Assoc., Stonier Graduate School of Banking.

The ABA Stonier Graduate School of Banking continues to lead the way as the industry’s preeminent graduate banking program. Professional development is important now more than ever, and Stonier delivers the highest standard of executive education through its highly regarded program, the bank noted. Graduates receive both a Stonier diploma and a Wharton leadership certificate.

“During the past three years, I gained valuable insights into leadership, innovation, ethics, business strategy, and change management,” Lussier said. “I’ve learned new perspectives and skill sets and built meaningful connections with leaders in the banking industry across the country. I know these connections will be a great resource for me throughout my career. Thank you to Country Bank for providing me with this opportunity to advance my leadership and other developmental skills that will make a difference in my career, for my team, and the bank.”

Miriam Siegel, FSVP, chief Culture & Development officer, added that “we couldn’t be prouder of Dianna for her dedication to the completion of the American Bankers Association Stonier School of Banking. She has worked hard over the course of this three-year program designed to enhance her leadership skills as a banker, a risk professional, and a thought leader for the bank. Dianna has always been enthusiastic about the learning opportunities offered by the bank through her career at Country Bank, and we are appreciative of her continued commitment to excellence.”

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WARE — Country Bank announced four recent promotions. Jessica McGarry has been promoted to senior vice president, East Region Commercial Lending team lead, while Shantie Prashad, Cindy Saucier, and Blair Robidoux have been promoted to assistant vice presidents, Retail Banking.

McGarry has more than 20 years of experience in the banking industry and has been a commercial lender in the Worcester market for the past 10 years, with the entirety of her career spent in a community-bank setting. She earned her bachelor’s degree in business from Nichols College, received the Forty Under 40 designation in 2014 from the Worcester Business Journal, and was a member of the Leadership Worcester class of 2015-16. She also gives back to the community, currently serving on the board of the Worcester Regional Chamber of Commerce and the Worcester Business Development Corp. She remains active in volunteer opportunities through various organizations, including Habitat for Humanity, Be Like Brit, and the Community Harvest Project.

Prashad has more than 26 years of sales and leadership experience, most recently serving as the Retail Banking officer of Country Bank’s Park Avenue, Worcester location. She graduated from the New England School for Financial Studies in 2022 and is highly active in the Worcester community, serving on the board for the Learning First Foundation and the YWCA and as an ambassador for the Worcester Regional Chamber of Commerce.

Saucier has more than 20 years of banking and leadership experience, serving as the Retail Banking officer of the Charlton Banking Center. She graduated from the New England School for Financial Studies in 2021, is a board member and vice chair for the Central Mass South Chamber of Commerce, and serves with various nonprofits and committees within the Charlton community.

Robidoux currently leads the West Street Banking Center and has more than 17 years of experience in the retail division. She has held various roles throughout her tenure at Country Bank and graduated from the New England School for Financial Studies in 2019. Throughout her career, she has been an integral part of the community within her market. She serves on the board of the Ware Business and Civic Assoc.

“Congratulations to Jess, Blair, Cindy, and Shantie. We are excited to announce their promotions, not just in recognition of their contributions to the bank’s success, but also because each individual’s history with the bank demonstrates the various career paths available in community banking,” said Miriam Siegel, first senior vice president, chief Culture and Development officer. “We are committed to helping each team member identify their career goals and work with them to reach those objectives. Their performance contributes to the bank’s overall success, and we’re pleased to be able to promote these individuals for their hard work and dedication to the organization.”

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WARE — As part of its support for Junior Achievement (JA) of Western Massachusetts, Country Bank has pledged $30,000 to the organization.

For more than 100 years, JA of Western Massachusetts has provided economic education and financial-literacy programs to the youth of Western Mass. and Vermont, impacting thousands of young people each year, opening their minds to their potential, and preparing them for life after graduation.

“Junior Achievement of Western Massachusetts is deeply grateful for Country Bank’s support of the JA Career, Leadership, & Innovation Center (CLIC),” said William Dziura, the organization’s development director. “As a CLIC founding sponsor, this generosity has propelled JA into the construction phase of this campaign, with renovations now underway in our current office space in Tower Square, Springfield.”

Beginning in fall 2021, JA will offer a 21st-century environment for young people to engage with JA programs, including career exploration, helping students identify fulfilling career options and make wise decisions pertaining to post-secondary education; innovation and leadership, helping students expand their thinking and skill development and preparing future leaders, entrepreneurial thinkers, and innovators; and financial education, providing students with the skills and knowledge that will allow them to make informed and effective decisions with all their financial resources.

“It has been my honor to be affiliated with Junior Achievement of Western Massachusetts since the mid-90s as both a classroom volunteer and former board member,” said Tom Wolcott, Commercial Loan officer at Country Bank. “I have seen the positive and lasting impact these programs have on the students.”

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WARE — Country Bank announced it has received two marketing awards from the New England Financial Marketing Assoc. for its 2022 marketing efforts.

Country Bank achieved first place with a gold award for its “Made to Make a Difference” rebrand. In May 2022, Country Bank introduced the rebrand in partnership with the bank’s advertising agency, Financial Marketing Solutions. The new tagline was created from focus groups that consisted of Country Bank team members, board members, consumer and business customers, non-customers, and community nonprofits throughout the bank’s marketplace.

Since 1850, Country Bank has been a part of the fabric of the communities it serves, so it was deemed essential to include the community in the process. The common theme of how the bank makes a difference became a clear indicator of how its stakeholders received the brand in the market.

“The introduction of the tagline ‘Made to Make a Difference’ has accomplished outstanding results in the past year,” said Shelley Regin, senior vice president of Marketing and Public Relations at Country Bank. “Our team, communities, and customers have embraced the new tagline wholeheartedly. Team members are essential to any brand’s success, and ours has undoubtedly made a difference through the rebrand. Our team truly believes that we are here to make a difference for our customers, communities, and one another. With the team embracing the new tagline, we saw our social-media engagement increase by 60%, followers by 40%, and volunteerism by 124% in seven months. The brand has been positively impacted in many ways, and it is exciting to witness the team’s engagement and the brand’s growth.”

In addition, the bank received a silver award for its Police vs. Fire Baseball Game in association with the WooSox Foundation. This game was a century-old tradition brought back to life on Sept. 26, 2022. Part of the game is giving back to the community, something the WooSox Foundation and Country Bank are passionate about. The teams chose the Manny 267 Foundation, which received a $15,000 donation.

“As a founding partner of the Worcester Red Sox, we are honored to bring back this tradition and support the police and fire departments in Worcester,” Regin said. “It was a tremendous effort of the WooSox Foundation, the police and fire departments, and the Country Bank marketing team to make this happen. We look forward to the rematch this August, where the teams will again battle for the trophy and bragging rights. The game will also donate to a deserving local nonprofit.”

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WARE — Country Bank President and CEO Paul Scully announced the appointment of Steven Musso to the bank’s board of trustees at its annual meeting.

Musso joins the board with more than 30 years of experience in the banking industry. He previously served as the chief operating officer for FinPro Inc., leading consulting engagements, running the consulting operation, and building the technology division. He has extensive experience working with banks on strategic planning, interest-rate risk analysis, and other consulting and advisory services. In addition, he has worked with various bank boards and management teams in financial institutions across the country. He holds Series 63 and 79 financial-securities licenses.

“I was attracted to Country Bank by its talented board, management team, and the opportunity to work with a strong and well-performing community bank,” Musso said. “I am excited to be on the other side of the fence. Joining the board at Country Bank allows me to bring all of my past experiences to bear in helping the bank continue to serve its local communities and grow by delivering quality banking services in a rapidly changing industry.”

“We are delighted to have Steve join the other talented strategic business professionals on Country Bank’s board as the institution continues to gain prominence and market diversification in Central and Western Massachusettsm,” said James Phaneuf, board chair. “Having been the bank’s strategic partner at FinPro for the past 12 years, Steve understands first-hand Country Bank’s depth and financial strength.”

Country Bank also appointed new corporators: Mary McGovern, executive vice president, chief financial and operating officer; G. Thomas Wolcott, first senior vice president, commercial banking; Dawn Fleury, first senior vice president, chief risk officer; Miriam Siegel, first senior vice president, chief culture and development officer; and Musso.

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WARE — Country Bank announced that Erin Pope has joined its Innovation & Technology division in Ware. Before joining Country Bank, Pope worked at Digital Credit Union and American Tower.

“We are thrilled to welcome Erin to the Innovation & Technology team. Her experience in varying industries from start-up, defense, financial, and real estate — which expanded her knowledge and skillset to lead teams in supporting and implementing lean infrastructures and processes — makes her a perfect fit for Country Bank,” said Miriam Siegel, first senior vice president and chief culture and development officer, Human Resources. “We look forward to Erin’s enthusiasm and dedication representing Country Bank and supporting our iSTEP corporate values of integrity, service, teamwork, excellence, and prosperity, and we are pleased that she has chosen Country Bank to be her employer of choice.”

Pope holds a bachelor’s degree in electrical and computer engineering from Worcester Polytechnic Institute and received certification in Professional Scrum Master 1.

“At American Tower, I managed a network-operations team responsible for the global office and data-center infrastructure,” she said. “It was through working with this team that I learned the importance of strength and a diverse team. I am excited to join Country Bank’s storied history and contribute to its continued success. I hope to support the team by increasing engagement and innovation to support the business and its customers better.”

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WARE — Country Bank reported that its donations and sponsorships for 2022 totaled more than $1.3 million. The bank’s philanthropic efforts supported local nonprofits throughout its communities; more than 350 organizations received grants in 2022. In addition, the bank’s team members volunteered 1,091 hours of service, and 64 team members served on 33 nonprofit boards and committees throughout the region.

Recognizing the importance and overwhelming need to help organizations that address hunger, in addition to the $1 million, five-year pledge it made in 2021 to the Worcester County Food Bank and the Food Bank of Western Massachusetts, Country Bank provided an additional $100,000 in donations to food programs throughout the region.

Other organizations receiving donations included Behavioral Health Network, the Hanover Theater, Quaboag Valley Community Development Corp., Revitalize Community Development Corp., Springfield Rescue Mission, the Children’s Trust, Juniper Outreach, United Way of Central Massachusetts, Ronald McDonald House, and YWCA.

During its annual “Season of Difference” campaign, Country Bank supported more than 1,000 local individuals with gifts of toys, blankets, hats, and other essential items for those in nursing homes, shelters, local YMCAs, and Boys and Girls Clubs.

“As a community partner, we care deeply about the sustainability of our communities,” said Paul Scully, president and CEO of Country Bank. “We are honored to support many organizations through donations and volunteerism to help them with their work. Supporting and enriching our communities is not only a part of our mission; it’s who we are as an organization, and we know that it makes a difference for so many.”

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WARE — Country Bank announced a $25,000 donation to Quaboag Valley Community Development Corp. (QVCDC) to support various programs to help local communities in the region.

A portion of the donation will be used toward a matching grant for a senior-citizen outreach program. This project was funded through the U.S. Department of Housing and Community Development, Massachusetts CDBG Program. Projects are developed and administered by local officials with the assistance of the Pioneer Valley Planning Commission. Services for the outreach program include grocery shopping and prescription pick-ups for low-income seniors in Ware, Hardwick, and Warren.

“Seniors with underlying medical conditions can significantly impact their ability to get out safely to meet their everyday needs. The deliveries allow them to remain safely at home while addressing their critical needs,” said Jodie Gerulaitis, vice president of Community Relations at Country Bank.

Melissa Fales, associate executive director of QVCDC, added that “the Quaboag Valley Community Development Corporation is very grateful to Country Bank for this generous donation. This money will go toward the programs we know are making a difference for people in the Quaboag Valley. It will help us continue to do the things we are already doing every day: creating jobs through our small-business loan program, business-development services, delivering groceries and prescriptions to elders through the Senior Outreach Program, navigating the application process for people in need of emergency rental assistance, and giving people rides to work on the Quaboag Connector. This donation from Country Bank will help us continue to provide services that support both the health of individuals and the health of the business economy in our communities.”

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WARE — Country Bank, a full-service financial institution serving Central and Western Massachusetts, announced a $30,000 grant to support Revitalize Community Development Corp. (CDC) in Springfield.

Revitalize CDC performs critical repairs, modifications, and rehabilitation on the homes and nonprofit facilities of low-income families with children, elderly military veterans, and people with special needs. In 2022, the organization served 826 households with 2,309 individuals across Springfield, Holyoke, and Chicopee, and completed 75 home repairs, nine owned by military veteran families.

“It’s hard to find an investment with as strong of a multiplier effect as a donation to Revitalize CDC,” said Ben Leonard, senior vice president, Commercial Banking team leader at Country Bank and vice chair of the Revitalize CDC board. “When they support our fellow residents with critical repairs, it provides stability to families and neighborhoods, allows people to stay in their homes, reduces vacant and condemned properties, and helps to maintain the tax base. As a result of their healthy-homes program and asthma-prevention measures, medical costs are reduced, and there are fewer visits to the ER. By revitalizing blocks of homes at a time, the sense of community is strengthened, and our neighborhoods are made safer. At Country Bank, we are honored to support such a worthy organization.”

Added Colleen Shanley-Loveless, president and CEO of Revitalize CDC, “thank you to Country Bank for your dedication and support of our community by providing employee volunteers and funding for our #GreenNFit neighborhood rebuilds. You truly make a difference.”

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WARE — Children, seniors, and those who are most in need will get a lot of care this holiday season from Country Bank, a full-service financial institution serving Central and Western Mass. The bank’s 210 team members gathered on Dec. 14 to write holiday greetings, wrap gifts, and pack homeless care bags in a show of support for the numerous nonprofits that serve the region.

During the bank’s Season of Difference Campaign event, team members (also called Difference Makers) wrapped gifts for 400 children at the Worcester and Springfield YMCAs and Boys and Girls Clubs and the Ludlow Boys and Girls Club, along with 300 gifts for local nursing homes, including Quaboag Rehabilitation Center & Skilled Care and Brookhaven Assisted Care in West Brookfield, as well as Life Care Center in Wilbraham. They also packed 300 homeless care bags, which were delivered to Friends of the Homeless in Springfield and St. John’s Food for the Poor Program in Worcester.

Team members volunteered at other local nonprofits, including the Food Bank of Western Massachusetts, Juniper Outreach, Wreaths Across America, Friends of the Homeless dinner service, St. John’s Food for the Poor breakfast service, and local senior-center holiday celebrations, as well as ringing the bell for the Salvation Army in Ware and Belchertown.

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WARE — Country Bank recently announced donations to 21 senior centers throughout the region. A total of $42,000 in donations were made to local senior centers. These donations are made without restriction for those necessary items that may not be met within annual budgets.

“Everyone at the West Brookfield Senior Center appreciates the partnership that’s been established with Country Bank. We will be using the $2,000 to support our senior center programs and activities and will use some of the funds for our annual Christmas party,” said Betty Frew, the center’s assistant director.

Jodie Gerulaitis, vice president of Community Relations at Country Bank, added that “we know what a difference this makes for the senior centers, and we are honored to be able to support the great work that they do to help our seniors.”

In addition to its annual monetary support, Country Bank also sends teams of its ‘Difference Makers’ to volunteer at local senior centers on a monthly basis. These volunteers keep busy throughout the year, but during the holiday season, there is always an extra-special feeling for them when they give back to their hometown and its seniors, Gerulaitis added.

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WARE — Country Bank recently announced four promotions.

Lisa DiMarzio and Scott Emerson were promoted to first vice presidents. DiMarzio oversees the bank’s Compliance and Community Reinvestment area. She has worked in various positions as a long-tenured team member with 36 years at Country Bank. She holds a bachelor’s degree in business administration from Anna Maria College. In addition, she is a graduate of the New England School for Financial Studies and the American Bankers Assoc. Stonier Graduate School of Banking, where she also earned a Wharton leadership certification.

Emerson has more than 20 years of experience in the technology industry and has been an essential part of the Innovation and Technology team at Country Bank for the last 17 years. He holds a bachelor’s degree in psychology from UMass Amherst and has completed several technology-related certifications throughout the course of his career.

Dianna Lussier, who oversees the Risk Management area, has been promoted to vice president. She has been with Country Bank for 18 years and holds a bachelor’s degree in business administration from Worcester State University with a concentration in finance and accounting. She is also a graduate of the Massachusetts Bankers New England School for Financial Studies. She is currently attending the American Bankers Assoc. Stonier Graduate School of Banking and completing her Wharton leadership certification.

Jason Bourbeau was promoted to Technology Architecture officer. He has been with Country Bank for eight years, earned an associate degree in computer systems engineering from Springfield Technical Community College, and is certified as a Cisco network professional.

“We are excited to announce these promotions, not just in recognition of these team members’ contributions to the bank’s success, but also because each individual’s history with the bank demonstrates the various career paths available in community banking,” said Miriam Siegel, first senior vice president and chief Culture and Development officer at Country Bank. “We are committed to helping each team member identify their career goals and work with them to reach those objectives. Their actions contribute to the bank’s overall success, and we’re pleased to be able to promote these individuals for their dedication to the organization.”

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WARE — The winter holidays will be brighter for a lot of people thanks to Country Bank’s annual Season of Difference campaign, during which the bank has pledged 28 days of making a difference in the communities it serves.

The bank’s team members will deliver $80,000 in donations to local food pantries, as well as $5,000 each to the Friends of the Homeless, Salvation Army, and the USO.

The campaign kickoff is on Saturday, Nov. 26 — Small Business Saturday — with team members purchasing gifts cards from local businesses and distributing them throughout their banking centers on Tuesday, Nov. 29 (Giving Tuesday).

In addition, the bank’s team members will be supporting holiday sponsorships and events; volunteering at nonprofits; providing gifts for 300 seniors in nursing homes, 400 gifts for children, and 300 gifts to homeless shelters; ringing the bell for the Salvation Army; and more.

“As a community partner, we care deeply about our communities, and we want to make a meaningful difference where it is most needed this holiday season,” said Paul Scully, president and CEO of Country Bank. “As we reflect on the past year with gratitude for the bank’s strength and ability to support so many in need, we are also humbled to witness so many great acts of kindness and support throughout our communities from the people and businesses who make this region the remarkable place it is to live and work.”

To find out what the bank is doing each day of the campaign, follow the bank’s social channels or visit www.countrybank.com/seasonofdifference.

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WARE — Country Bank announced that Lisa Saletnik has been promoted to vice president of Business Systems Optimization.

Saletnik holds an associate degree in health science from Bay Path University and graduated from the New England School for Financial Studies. She has been with Country Bank for 23 years and has extensive experience in the bank’s core systems and digital technologies. Having worked in various departments at the bank, she found her passion in the Information Technology and Innovation department in 2018. Before joining the IT department, she managed the eServices area for eight years. She has been instrumental in working with vendors and partners to continue to find the best solutions to help the bank best serve its internal and external customers.

“I am thrilled to congratulate Lisa on her promotion and all of the accomplishments that got her here; she is a key part of our success,” said Miriam Siegel, first senior vice president of Human Resources. “We’re pleased to provide opportunities for our people to develop not only within their roles today, but into new opportunities tomorrow.”

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WARE — Country Bank has introduced a new affordable-housing program featuring no down payment for first-time homebuyers. The first-of-its-kind program will assist low- to moderate-income families in purchasing a home. Country Bank has pledged $10 million to the program to help make a difference for these first-time homebuyers.

This program is designed to help those who need it most by offering 100% financing for single-family homes or condominiums and 95% financing for two-family properties, with no down payment. In addition, the bank will cover 100% of the private mortgage insurance (PMI) that traditionally adds to the monthly payment, saving the borrower hundreds of dollars each month. This feature also gives the borrower more purchasing power by not having to pay the cost of mortgage insurance. Certain restrictions and locations apply for this program.

“Buying your first home can be very stressful, and not having the ability to save for a down payment prohibits many from purchasing a home, even when they can afford the monthly payment. We are very pleased to offer a program that will make a difference for so many homebuyers in our communities,” said Denise Walker, senior vice president of Retail Lending for Country Bank. “Owning your first home no longer has to be a dream; we have designed a program to help the dream of owning your own home become a reality.”

Country Bank’s mortgage experts can assist those interested in learning more about the program or who may be ready to purchase a home.

The no-down-payment, first-time homebuyer program is available until the $10 million commitment has been allocated. To learn more, visit www.countrybank.com/mortgages or a banking center, or call the Customer Care Center at (800) 322-8233.

Daily News

WARE — Country Bank, a full-service financial institution serving Central and Western Mass., announced that the Boston Business Journal has once again named Country Bank an honoree in its annual 2022 Corporate Citizenship Awards, recognizing the region’s top corporate charitable contributors.

The magazine annually publishes this list to highlight companies that promote and prioritize giving back to their communities — a feat that is even more important during times of turmoil and crisis.

During this year’s celebration held on Sept. 8, 95 companies were honored for qualifying for the distinction by reporting at least $100,000 in cash contributions to Massachusetts-based charities and social-service nonprofits last year. This year, the honorees include companies from healthcare, technology, financial and professional services, retail, professional sports, and more.

Country Bank, which ranked 44th, employs 215 staff members within Hampden, Hampshire, and Worcester counties. Staff members actively promoted the bank’s mission of giving back to the communities they serve by volunteering to a variety of nonprofits.

“The past couple of years has presented companies and communities with many challenges, and the needs have continued to grow,” Boston Business Journal Market President and Publisher Carolyn Jones said. “It is with honor that we present our list of the Top Charitable Contributors in Massachusetts, companies who gave $100,000 or more to Massachusetts-based in charities in 2021. Collectively, they gave $322 million in cash contributions — a true example of the business community coming together to help those in need.”

Paul Scully, president and CEO at Country Bank, added that “we are honored to be recognized by the Boston Business Journal for Country Bank’s philanthropic efforts. As a community bank, it is our mission to help make a difference in the lives of others.”

Daily News

WARE — Country Bank and the Worcester Red Sox recently announced the 2022 WooStars, a program that supports nonprofit leaders throughout the region.

Country Bank recently recognized nine local WooStars and the nonprofits they are affiliated with at Polar Park. They include Katie Roy, Big Brothers Big Sisters; Nicole Broushet, Glo Mom; Pamela Daly, Girls Inc.; Jessika Zequeira, Shine Initiative; Johanna Annunziata, Give Gratitude; Moses Dixon, the Central Massachusetts Agency on Aging; John Rodriguez, Worcester Latino Dollars for Scholars; Geoff Naunheim, United Way of Franklin and Hampshire County; and Denise Blodgett, Jubilee Cupboard. Each nonprofit was presented with a $5,000 check from Paul Scully, president and CEO of Country Bank.

“One of the most important goals of our partnership with the Worcester Red Sox is to continue to find ways for us to collectively give back to our communities in an impactful and meaningful way,” said Shelley Regin, the bank’s senior vice president of Marketing and Public Relations. “Country Bank is deeply rooted in supporting its communities and a value that we have lived by for 172 years. We are delighted the Worcester Red Sox is equally committed to supporting its communities. This campaign rewards those truly making a difference out there.”

Charles Steinberg, president of the Worcester Red Sox and the WooSox Foundation, added that “we are delighted to have Country Bank as our partner in these community endeavors. From our WooStars to our inaugural Police vs. Fire Baseball Classic to our wonderful MVT program to support our teachers, Country Bank and the WooSox share a passion for using our organizations to make Worcester and Central Massachusetts even better places in which to live. We thank our friends at Country Bank, and we salute once again our 2022 WooStars.”

Daily News

WARE — Country Bank, a full-service financial institution serving Central and Western Mass., recently supported the Ride to Remember, a 50-mile bicycle ride in tribute to fallen police officers and firefighters, with a $10,000 donation. This year’s ride, “The Tour of Western Massachusetts,” celebrated its 10th anniversary, honoring those who have died in the line of duty.

“Country Bank’s support of this meaningful event is a great way for us to show our gratitude and support for all the frontline workers,” said Paul Scully, president and CEO of Country Bank. “We deeply appreciate the work they do throughout our communities, and we know that it truly makes a difference to the people and businesses they serve.”

Daily News

WARE — Country Bank announced the appointment of 16 new Corporators from local businesses within the communities it serves at its annual meeting held at the Publick House in Sturbridge on June 6.

Newly appointed Corporators include: 

 

• Grace Barone, director of the East of the River Five Town Chamber of Commerce;

• Kelly Tufaro Bartholomew, a certified public accountant at Marcum LLP;

• Heather Bean, an eCommerce IT PM/Tech Expert at Nestle;

• Ashley Clark, vice president of Marketing & Sales at Quirk Wire Company Inc.;

• Debra Cusson, owner of Spartan Auto Care Center; 

• Keshawn Dodds, executive director at the Boys & Girls Club Family Center; 

• Anthony Frasco, vice president of Corporate Sales & Marketing at Quality Beverage; 

• Ivon Gois, president at Gois Broadcasting; 

• Russell Haims, owner and real estate investor at Hampton Properties, LLC;  

• Cherisa Hernandez, a middle/secondary clinical professor at Worcester State University; 

• Amie Miarecki, executive director at Christopher Heights of Belchertown. 

• Richard Morris, Jr., chief information officer at Linedata; 

• Charles F. Norton, resident of Franklin Realty Advisors Inc.; 

• Jasmine Jina Ortiz, founder & principal CEO at HestiaLIVING; 

• Joseph Searles, president at International Container Company LLC.; and 

• Erin Wynne, assistant head of School for Institutional Advancement at Eagle Hill School in Hardwick.  

 

“While each of our markets offer a unique value proposition, we are adding strategic business professionals throughout the region to help us focus our efforts on the areas that will provide the bank with the greatest growth opportunities,” stated Paul Scully, president and CEO of Country Bank. “We are excited to have these new dedicated and experienced business professionals join us. Together, we look forward to the future with great optimism, continued success and making a difference in the lives of our customers, communities and team members.”

Banking and Financial Services Special Coverage

Landmark Decision

Country Bank

Country Bank

The property on Main Street

The property on Main Street has always played an important role in the economic vibrancy of the town, and this is expected to continue with its new function as a police station.

Country Bank recently introduced a new marketing slogan — ‘Made to Make a Difference.’ There have been myriad examples of that mindset over the bank’s 172-year history, but perhaps none bigger than the recent announcement that the bank would gift its former headquarters property on Main Street, valued at more than $3 million, to the town, with the intention of it becoming the site of a new police station and perhaps home to other town offices.

 

Paul Scully says that, over the past few years, or since Country Bank started ramping up discussions about what to do with its vacant former headquarters building on Main Street in Ware, there had been talks with various real estate developers about the property.

But they didn’t go very far, said Scully, the bank’s president, noting that those making inquiries were “more speculators than investors,” as he put it.

“And we didn’t want to sell it on a speculative basis and then not have it maintained,” he explained. “Or have someone say ‘we bought this with the intention of having some office move in but it never came to fruition’ and now the property is abandoned.

“Yes, we were approached by some people,” he went on. “But we really weren’t interested. We really were driven by a desire to use this property to make a difference for the town; that was our guiding compass.”

With that, Scully poignantly described the mindset that ultimately led to the announcement on June 1 that the bank was donating the property at 75-79 Main St. to the town with the intention of it becoming the site of its new police station and perhaps other municipal uses.

Elaborating, he said there were multiple objectives in mind as the bank considered what to do with the property that had been its home until it moved its headquarters into renovated mill space on South Street in 2005.

These included a desire to help the police department find larger, better quarters — something it desperately needs — while also “energizing Main Street,” as Scully put it, noting that the town’s central business district has been hit hard by COVID and other factors and needs a spark. He believes that having the police department and perhaps some other town offices in that complex will provide one.

The decision to gift the property to the town comes, coincidentally, as the bank introduced a marketing tagline: ‘Made to Make a Difference.’

This tagline evolved from a series of focus groups with customers, team members, board members, and non-customers who had gathered to discuss their experiences with the bank and their knowledge of its impact on the people and communities it serves, said Scully, adding that the donation of the Main Street building is the latest example of this mindset at work.

“Yes, we were approached by some people. But we really weren’t interested. We really were driven by a desire to use this property to make a difference for the town; that was our guiding compass.”

“It’s what we’ve been doing for 172 years — we’re made to make a difference; make a difference in your loan, make a difference in the community, make a difference in your financial planning,” he said, adding that this mission has been carried out in countless ways over the years, including a recent project in Worcester to build 55 beds for children in conjunction with the Mass. Coalition for the Homeless, at which the new slogan was formally introduced to the bank’s staff.

“That was the first time they’d heard the slogan, and in the previous two hours, they had just made a difference in a child’s life, someone who did have a bed of their own,” he explained, adding that the donation of the Main Street property adds a new and an intriguing chapter to that long-running story of giving back.

 

Building Momentum

As he talked about the decision to gift the property to the community, a donation he described as rare for a private institution, Scully first set the stage in an effort to explain how this came about, why it makes sense for the town, and how it meets the bank’s ongoing commitment to the community embedded in its new marketing slogan.

He started by discussing Main Street and, more specifically, what was largely missing from it — vitality, or energy. Elaborating, he said that many retail businesses had moved over the past several years from Main Street to the new commercial hub on Route 32, near a Wal-mart. And in recent years, several fires, including one at the bank’s Main Street property, prompted more moves by businesses. Meanwhile, COVID and lengthy and very involved reconstruction of Main Street brought additional challenges to that part of downtown.

These forces coincided with Main Street property going quiet, as a result of the pandemic and forces resulting from it.

That property, valued at approximately $3 million, includes the former banking office located on the corner of Main and Bank Street along with the E2E building located at 79 Main St., the rear parking lot and bunker style garage, and rooftop parking situated behind the 65-71 Main Street location that was also donated by Country Bank to the Quaboag Valley Community Development Corporation back in 2016.

Country Bank president Paul Scully

Country Bank president Paul Scully

It has been vacant since the start of the pandemic, when the bank closed its branch there due to staff and customer safety concerns.

“Not maintaining a presence on Main Street was a tough decision that required months of consideration while assessing how this location might be best utilized to support the community,” said Scully. “The effects of the pandemic combined with a significant decrease in customer foot traffic over the years and a shift in banking habits to more customers adopting electronic delivery channels were all a considerable part of the decision. It is a massive building to be sitting empty. The decision to donate the building became evident as we weighed the usage of this location and discussed the opportunities it could provide to the town.”

Elaborating, Scully said that while there have been ongoing discussions about the fate of the building over the years, they took on new urgency with the pandemic and the bank’s decision not to have on presence on Main Street.

However, that urgency coincided with the large-scale construction work undertaken on Main Street, he went on, adding that nothing could really be done while that work was going on.

“Over the past year, and with more earnest, we’ve been saying ‘let’s figure out what we can do with this building a make a difference,” said Scully. “And it somewhat coincided with hearing about the need for a new police station.”

The pricetag for such a facility was pegged at $7 million to $9 million, he said, adding that a new station is clearly needed, with the department having outgrown its current quarters, the town’s former post office.

By gifting the town its former headquarters, the bank can help save the town much of that expense — it will still need to renovate the property for that new use, said Scully — while also helping to bring some new life to a downtown that is poised for a resurgence given the recent roadwork and an easing of the pandemic.

“We knew that now that the roads had been repaved and new sidewalks installed, there was more of an opportunity for a resurgence on Main Street than there had been during that construction process,” said Scully. “And we didn’t want to circumvent that by having someone buy the building who wasn’t going to be able to maintain it or have the financial resources to take care of it.

“We wanted it to be right formula for the town and for the other merchants on Main Street to allow them to get some foot traffic back,” he went on, adding that a police station, and other town offices that might eventually move into that space, will help accomplish many of those goals.

Although there is no specific timeline for the transfer of ownership, which needs approval from the town at a scheduled town meeting, the bank intends to work on a smooth transition with all parties involved and expects the transfer of the location to happen in 2023, said Scully.

 

The Bottom Line

Reflecting on the long history of the Main Street property, Scully said it has housed different banks, including Country, the Ware Trust Company, and Ware Savings, since before World War I.

It has long played a role in the economic vibrancy of the town, he said, adding that even though its function will change, it will continue to do so. This was that guiding compass the bank used as it went about determining a new use for the property.

“We look at this as a great investment in community — this is what community banking is all about,” he said. “We say that we exist for our customers, our community, and our staff, and this really is the community basis of it. We’re really excited that we can help make a difference downtown and help make a difference to the taxpayers.

“We met internally as a board and a senior management team, and our driving focus was to what’s right for the town,” Scully explained. “We’ve been in town since 1850, and we believed we’ve made a difference over all those years and wanted to continue making a difference.

Daily News

WARE — Country Bank, a full-service financial institution serving Central and Western Massachusetts, announced that Patrick O’Hara has joined its Commercial Lending Division in Worcester.

A 17-year industry veteran with immersive client engagement, O’Hara will architect and deliver strategies to support growth in the commercial banking portfolio. O’Hara has held several positions in commercial lending and business development with SunTrust Bank, Bank of America, Santander Bank, and, most recently, Citizens Bank covering the Worcester and MetroWest Boston markets before joining Country Bank.

In his new role, he will serve Central and Eastern Mass. to support businesses throughout the region.

“Welcoming Patrick to the Business Lending Team at Country Bank is very exciting for us; he has an extensive background working with business owners to develop business plans, financing strategies, and, in the process, building long-term partnerships,” said Tom Wolcott, first senior vice president, Commercial Lending. “These partnerships define Country Bank, and Patrick is a valuable addition to our team and exemplifies our iSTEP Corporate Values of Integrity, Service, Teamwork, Excellence, and Prosperity. We are pleased that he has chosen Country Bank to be his employer of choice.”

O’Hara holds a bachelor of Arts degree from Providence College, he is accredited in Commercial Credit from Omega Performance, and has received multiple top performer and excellence awards throughout his career. He is also an avid supporter of St. Vincent De Paul and New Horizons, which supports veteran’s issues and mental health.

“I’m extremely excited to join a bank with such an impressive history of helping businesses grow and thrive in our region,” said O’Hara. “Country Bank is one of the most well-capitalized banks in the market, with a tremendous reputation for integrity and service to the community. I look forward to contributing to our continued growth and success across central and eastern Massachusetts, and beyond.”

Daily News

WARE — Paul Scully, president and CEO of Country Bank, announced eight recent staff promotions.

Mary McGovern was promoted to executive vice president, chief financial and operating officer. She joined Country Bank in 2011 as the executive vice president and chief financial officer. She oversees the bank’s finance, operations, electronic delivery, information technology, retail banking, retail lending, facilities, and security. She holds an MBA in accounting and finance from Babson College and recently served on the board of the Baystate Health Foundation.

Miriam Siegel was promoted to first senior vice president, chief Culture and Development officer. She will continue to lead the human-resources and learning and development functions, and serves as the bank’s Diversity, Equity, and Inclusion officer. Joining Country Bank in 2018, she brought 26 years of professional experience as the senior vice president of Human Resources for United Bank. She serves on the board of Behavioral Health Network, the Baystate Wing Hospital board, and the Wilbraham Personnel Advisory Board.

Jennifer Bujnevicie and Laura Dennis, of the Retail Banking division, were promoted to vice presidents. Collectively, they contribute 36 years of experience at Country Bank; each began her professional banking career as a teller and has grown within the organization to oversee the Retail Banking division. Together, they bring a wealth of experience to the banking centers and are focused on providing the bank’s customers with exceptional customer service throughout its network. Both hold associate degrees in business administration and management from the New England College of Business and have attended the New England School for Financial Studies.

Alyson Weeks was promoted to vice president of Human Resources and Professional Development. She has been with Country Bank for 13 years, starting as a teller and working in various other roles in the Retail Banking division, including teller supervisor, Branch Operations manager, and Retail Operations manager, before joining the Human Resources team six years ago. She holds a bachelor’s degree in history from Worcester State University and a master’s degree in education from American International College.

Erin Skoczylas, assistant controller, was promoted to assistant vice president, assistant controller. She began her career at Country Bank 25 years ago as a part-time Operations clerk. Before transitioning to Accounting in 2008, she worked in various positions throughout the Operations department. She holds an associate degree in business administration from Springfield Technical Community College and a bachelor of business administration degree from Western New England University. She is also a 2017 graduate of the New England School for Financial Studies.

Tracey Wrzesien of Retail Banking, Wilbraham Banking Center was promoted to assistant vice president. She has been with Country Bank for 27 years and previously served as a Retail Banking officer. She is the vice president of the Wilbraham-Hampden Rotary Club and will take over as president in July. She is a graduate of the New England College of Business and holds an associate degree in science and business administration with a concentration in finance and is also a graduate of the New England School for Financial Studies.

Dianna Lussier has been promoted to assistant vice president of Risk Management. She has been with Country Bank for 18 years and previously served as the Risk Management officer. During her tenure with Country Bank, she has worked in various roles, including accounting representative and financial-reporting analyst. She holds a bachelor’s degree in business administration with a concentration in finance and accounting from Worcester State College and has attended the New England School for Financial Studies. She is currently attending the Graduate School of Banking and Wharton Leadership Program. She was also the recipient of the President’s Platinum Award in 2021.

“We are excited to announce these promotions, not just in recognition of these team members’ contributions to the bank’s success, but also because each individual’s history with the bank is a demonstration of the various career-path opportunities available in community banking,” Scully said. “We are committed to helping each team member identify their career goals and work with them to reach those objectives. Each of these team members are a great representation the bank’s corporate values of integrity, service, teamwork, excellence, and prosperity. Their commitment to these values contributes to the bank’s overall success, and we’re pleased to be able to promote these individuals for their dedication to the organization.”